This gorgeous game of Monopoly tells the story of Keith Haring’s life

Since its invention in 1903, the classic Monopoly board game has spawned such a plethora of spin-offs that they nearly span the breadth of all possible human interests. From gardening and beer drinking to the FIFA World Cup, Star Wars, and the city of Edinburgh, Scotland, if you can think of it, there’s a fair chance it’s been turned into a Monopoly game.

Now there’s yet another version out there. This one celebrates the life and legacy of artist Keith Haring in a design by WS Game Co., a licensee of Hasbro (Monopoly’s parent company) that specializes in deluxe versions of classic tabletop games.

For the 40th anniversary of Haring’s iconic New York City store, Pop Shop, WS Game Co. took inspiration from his portfolio of art, as well as the events of his life, to create the fully customized Keith Haring Monopoly game, now available on its website for $80. 

For game designers, Monopoly is something of a chameleon: The game’s simple setup, location-based play, and variety of physical pieces make it a perfect canvas for adaptation. The total figure is difficult to nail down, but some Monopoly-heads estimate that more than 1,500 official spin-offs have been produced. The game can bend to fit any universe or story, from a sci-fi epic to an ode to a small town. In this case, it doubles as a display-worthy piece of art.

Art that’s become ubiquitous

It was only a matter of time before someone decided to create Keith Haring Monopoly, considering how ubiquitous the late artist’s work has become in pop culture and brand collaborations. Since his death in 1990, Haring’s art has appeared on everything from Legos to Dr. Martens and inflatable home decor. 

For Haring, ubiquity was often the goal. He made his name through graffiti and public art, which he used to spread a message of equality and acceptance to the masses.

In 1986, Haring opened the Pop Shop in SoHo, where he sold buttons, stickers, posters, and other prints of his work for ultra-low prices. At the time, the move was intensely criticized by the art world—though now it’s recognized as a distinctly ahead-of-its-time approach.

A very Haring board game

To capture the legacy of both Haring and his iconic shop in Monopoly form, WS Game Co. worked closely with Artestar, the licensing agency that manages Haring’s estate. Kerry Silva Addis, owner of WS Game Co., says each property on the board represents an important location from Haring’s life, highlighting everything from his birthplace to the schools he attended and the studio spaces he used. 

“Players travel from his hometown of Kutztown, Pennsylvania, to iconic New York City landmarks and nightclubs, as well as the subway stations where he first gained recognition for his signature white chalk drawings on vacant advertising panels,” Addis says.

Naturally, Haring’s art is also incorporated throughout the game. The die-cast metal tokens include 3D versions of his works Radiant Baby and Barking Dog. The houses are actually multicolored dancing figures, and the hotels are boom boxes. The Chance and Community Chest cards have been replaced with “Heart” and “Pop Shop” cards, which feature Haring’s signature heart illustration and the shop’s logo, respectively. Even the game board’s railroad spaces have been replaced with iterations of the drawings Haring posted in NYC subway stations in the 1980s. 

In an ode to Haring’s distinctive style, the front of the game box includes a heart-shaped gathering of dancing figures that could easily be repurposed as its own piece of mountable artwork.

“Throughout the process, it often felt like we weren’t just interpreting his work, but truly collaborating with Keith himself,” Addis says. “Immersing ourselves in his visual language, philosophy, and social impact gave the project a profound sense of purpose. Honoring his legacy in a way that feels genuine was truly a once-in-a-lifetime opportunity.”

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