Adobe to shut down Marketo Engage SEO tool

Adobe will shut down the SEO feature in Marketo Engage at the end of March 2026, according to its February 2026 release notes.

The tool will be deprecated on March 31, and you must export any existing SEO data before then. (This page includes links to the export instructions.) The SEO tile will be removed from the platform on April 1.

What happened?

Adobe’s Keith Gluck said deprecating low-use features lets the Marketo Engage team focus on other areas of the platform. For your SEO needs, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool. (Reminder: Semrush owns Third Door Media, the publisher of Search Engine Land.)

The deprecation came as no surprise if you follow Marketo news closely. Reports suggest few people fully configured the SEO tool, and its features didn’t seem to be a priority for the Marketo Engage product team in recent years.

With LLMs rapidly changing the search landscape, it was time to say goodbye. The arrival of Semrush into the Adobe family provided the perfect opportunity.

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