Google brings its Veo video generation model to Google Ads globally

Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required.

How it works. Upload up to three static images into Asset Studio and Veo generates videos up to 10 seconds long with natural motion, designed specifically for YouTube formats and audiences. These can then be turned into ready-to-serve ads using customisable templates.

What else it can do. Combined with Nano Banana, advertisers can adapt creatives further — swapping backgrounds, adjusting messaging, and tailoring content to specific audience interests.

The bigger picture. This follows Google’s earlier rollout of video templates and automatic video creation in Demand Gen campaigns, and represents the next step in Google’s push to make video creative accessible to advertisers of all sizes without dedicated production resources.

Why we care. Video consistently outperforms static creative on YouTube — but producing it has always required time, budget, and expertise. Veo removes most of that barrier, letting advertisers turn existing product images into polished video ads in minutes. For teams running image-heavy campaigns who have been unable to compete in video placements, this changes the equation significantly.

Early testing. Hop Skip Media founder Ameet Khabra shared some early results of the testing she did showing a video she created on LinkedIn. Her review is:

• “Consumer product brands with clean imagery and inherent motion logic will get the most out of this”

The bottom line. As Google continues building AI creative tools directly into the ads platform, the gap between advertisers with production budgets and those without narrows. For anyone who struggles to get video production budget approved and have assets with inherent motion logic, now could be the best time to test AI-generated video in Google Ads.

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