Google tests swipeable location carousel in search ads

Google may be making local search ads more interactive, potentially changing how advertisers showcase multiple locations and capture nearby demand.

What’s happening. Google Ads appears to be testing a new format that displays multiple business locations in a swipeable carousel within search ads, allowing users to browse options directly in the ad unit.

How it works. Instead of listing locations separately, the new format groups them into a horizontal carousel with business details like ratings and proximity, enabling users to swipe through locations without leaving the search results page.

Zoom in. Early comparisons show a shift from static, stacked location assets to a more dynamic experience, where multiple listings are consolidated into a single, scrollable unit.

Why we care. Advertisers with multiple locations could gain more visibility within a single ad, while users get a quicker way to compare nearby options.

Between the lines. This format could increase engagement with location-based ads, but may also intensify competition within the carousel itself as businesses vie for attention.

What to watch. Whether the feature rolls out more broadly and how it impacts click-through rates and local ad performance.

First spotted. This update was spotted by Founder of Adsquire Anthony Higman who shared spotting this ad type on LinkedIn.

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