Google Ads adds app consent diagnostics to improve privacy performance

Google is rolling out App Consent Insights in Google Ads, giving advertisers a clearer view into how consent signals impact app campaign performance.

What’s new. The new diagnostics view breaks down consent data across apps, platforms, regions, and traffic sources, helping marketers pinpoint gaps in their setup.

Zoom in. Advertisers can see an overall consent rating — like “Excellent,” “Good,” or “Poor” — alongside a live count of apps actively sending consented data. A detailed table also shows consent rates for conversions, including splits between EEA and non-EEA users.

Why we care. As privacy regulations tighten, consent isn’t just a compliance box — it directly affects measurement and optimization. Advertisers now get more visibility into where consent setups may be limiting performance.

Between the lines. Google is making consent more measurable — and more actionable — as signal loss continues to impact campaign performance.

What to watch. Expect advertisers to start optimizing not just for conversions, but for consent rates themselves as a performance lever.

Bottom line. Better consent visibility means better data — and ultimately, better campaign outcomes.

First seen. This update was first spotted by Google Ads specialist Thomas Eccel on LinkedIn.

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