Spotify is morphing into a one-stop-shop. Why its latest move makes a lot of sense

Starting today, you can use Spotify to knock out a 10-minute Pilates session, a weighted glutes circuit, or a bit of morning yoga. 

The music platform just announced its first foray into the fitness world (not counting the 150 million user-generated playlists on the app, of course). Under the new “Fitness” section, all users will be able to access a library of content, including follow-along videos, from popular fitness creators like Chloe Ting and Yoga with Kassandra.

The new feature also includes a partnership with Peloton, which makes a catalog of more than 1,400 ad-free Peloton classes available to Spotify’s Premium subscribers. Whether you’re a runner, weight lifter, or Pilates princess, Spotify has a video for you.

This push into the workout arena is a logical move for Spotify, considering the sheer volume of users who are already coming to the platform for content to power through their workouts. More broadly, it tracks with Spotify’s greater investment in verticals like video content, audiobooks, and podcasts: Spotify doesn’t just want to be where people get their music; it wants to be a one-stop-shop for all the content that plays in the background of users’ lives.

How to use Spotify Fitness

To use Spotify’s new fitness features, users can navigate to a dedicated “Fitness” section by clicking the search function and looking under “Browse All.”

The platform itself is divided into multiple curated sub-categories. These include “Peloton Instructors,” where Premium members can access videos organized by their favorite teachers; “Daily Movement Mix,” which is a series of pre-made workout itineraries; and “Explore Creator Workouts,” which surfaces popular workout options from non-Peloton creators. Users can also sort content by focus, like weighted strength training, yoga, meditation, and cardio. 

It’s the same kind of fitness content that users might find on YouTube, just presented in one consolidated location and conveniently grouped by preferences. Now, instead of switching back and forth between their music and workout tutorials, users can access both in the same place.

“Fitness on Spotify is designed to be flexible and seamless,” a press release on the new features reads. “Start a video workout on your TV, switch to audio on your phone for a run, and wind down with guided recovery on your smart speaker. It’s one experience across devices, with no friction or app-switching.”

In the same release, Roman Wasenmüller, Spotify’s global head of podcasts, described the additions as an effort to turn Spotify into “a true daily wellness companion”: “By bringing Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”

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