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According to a 2023 study, nine in 10 consumers consider online reviews when they make a purchase decision. Think about the last time you spent more than $100 on an online purchase. Did you use a recommendation from a friend? Did you buy the first listing you saw on Amazon, or did you read through the reviews first? When it comes to office equipment, having to submit expense reports or prove the value of a purchase makes it so that you are even more conscious of the product you are buying. 

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