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Google Launches Open-Source “Meridian” Marketing Mix Model via @sejournal, @MattGSouthern

Posted January 29Jan 29

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Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

The post Google Launches Open-Source “Meridian” Marketing Mix Model appeared first on Search Engine Journal.

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https://residentialbusiness.com/income/topic/562-google-launches-open-source-%E2%80%9Cmeridian%E2%80%9D-marketing-mix-model-via-sejournal-mattgsouthern/

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