ResidentialBusiness Posted yesterday at 03:12 PM Report Posted yesterday at 03:12 PM Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş and is now available in Performance Max campaigns. This feature allows users to initiate conversations with businesses directly from ads, enhancing engagement. Google has updated their message asset help document to reflect this update. Why we care. The expansion gives advertisers another way to connect with potential customers directly through chat-based interactions, potentially improving conversion rates. What to watch. Expect further integration of conversational ad formats as Google continues to refine its AI-driven ad experiences. View the full article Quote
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