Google expands Search Max beta to more accounts

Google’s AI-powered match type Search Max is rolling out to more accounts, bringing automated ad optimization to Search campaigns.

How it works:

• Expanded search term matching. Google extends beyond existing keywords and match types, using landing pages, headlines, and descriptions to surface new, relevant searches.
• Text & URL optimization. Google dynamically selects the most relevant landing pages and pairs them with optimized headlines and descriptions.
• Automatically created assets. Search Max now incorporates AI-generated ad components, further streamlining ad creation.

Why we care. Search Max aims to increase conversions by dynamically tailoring ads based on user searches, ad assets, and landing pages – going beyond traditional keyword targeting. By expanding search term matching beyond traditional keywords, dynamically optimizing ad components, and leveraging AI-generated assets, it could help reach new audiences with minimal manual effort.

However, with greater automation comes less control, meaning advertisers will need to closely monitor performance and adapt strategies as Google continues refining the feature.

First seen. We discovered this update via PPC News Feed, citing search marketing consultant Jerome Fleck:

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