Google Shopping now shows ‘Price at Checkout’

Google has begun showing the ‘Price at Checkout’ within Google Shopping listings, both for paid ads and organic results.

Merchants who alter prices at checkout risk suspension from Google Shopping, but this new feature provides an added layer of clarity for users.

The big picture: Google has strict policies against misleading pricing, and this enhancement aligns with its broader efforts to improve trust in Shopping listings.

Transparency in pricing could also pressure retailers to maintain consistency between advertised and final prices.

Why we care. Online shoppers often encounter price discrepancies between initial listings and final checkout prices, leading to frustration and abandoned carts. This new feature could help searchers make more informed decisions without unexpected price changes.

First seen. This update was first seen by industry expert, Arpan Banerjee, when Adriaan Dekker called it out on LinkedIn:

What’s next. It remains unclear whether this is a full rollout or a limited test. Merchants should monitor their listings to ensure accurate pricing is displayed to avoid potential policy violations.

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