Stand out in Google search results with product variant schema

Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care about—color, size, pattern, material and audience demography—and watch your clicks and sales soar.

Why you and your customers will love it

• Attract more shoppers
  • Make it easier for Google to show exactly what customers are searching for.
• Stand apart
  • Richer product details and search snippets help you outshine competitors.
• Confidence and clarity
  • Easily check your structured data in the Schema tab—no more confusion.
• No extra cost
  • Available immediately for all Yoast SEO for Shopify users.

Here’s how to try it:

To access the Yoast SEO for Shopify product variant schema, you just need to:

1. Open your Yoast SEO app and select a product.
2. Click on the Schema tab in your editor.
3. Confirm your variants and enhance your listings.

About Yoast for Shopify

Yoast SEO for Shopify makes SEO for your online store easy for everyone. It gives you the tools and guidance to do SEO yourself. Let us worry about your technical SEO so that you can focus on other aspects of your business. With multiple integrations with Semrush, Judge.me, Ali Reviews, Loox, Opinew, Weglot and Langify to help you get more out of the online store.

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