Use the power of email marketing to turn visitors into buyers.

[Myrin New]

When you build an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have permitted you to send them an email. That means:

1. You're giving them something they've asked for.
2. You're developing lifetime relationships with them.
3. The response is 100 percent measurable.
4. Email marketing is cheaper and more effective than print, TV, or radio because it's highly targeted.

Anyone who visits your site and opts into your list is a scorching lead. And email's a better tool for following up with those leads.