Blog, YouTube & Content Monetization

For filmmakers with a fondness for certain fonts, using them frequently enough in their work can turn typography into a sort of signature. See the typeface in a film, and you know exactly who the director is. Wes Anderson has an obsession with Futura, while John Carpenter set his film credits in Albertus, a formal serif. Papyrus is now synonymous with James Cameron’s Avatar franchise, and more than 40 of Woody Allen’s films use Windsor. For director Sean Baker, whose comedy-drama Anora won the 2025 Oscar for Best Picture and netted him the Academy Award for Best Director, his font of choice is the tall, narrow, decorative Aguafina Script. Created by type desig…

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a three-year hiatus, it had a unique marketing challenge: remind people why they fell in love with a Korean action drama that revolves around a murderous contest. Approximately 39 months had passed since the debut of Squid Game took the world by storm with its coordinated green tracksuits, Pink Guards, and twisted takes on children’s games. The first season exploded to the surprise of everyone, becoming a global pop culture sensation. Back in 2021, Netflix marketing outside Asia was largely reactive to what audiences were excited about. This time, there …

Meta’s Messenger has a new logo set in Facebook blue. The instant messaging app dropped the multicolor gradient used in its previous logo for a solid blue that matches the shade used by Meta’s flagship app. Some small, subtle refinements were also made to the lightning-bolt shape inside the Messenger logo’s word-bubble mark. Secondary versions of the logo appear in black or white. “We often refine our designs to enhance the look and feel of our products,” a Meta spokesperson tells Fast Company. “In this spirit, you’ll find that we’ve updated the Messenger color palette.” Online, some suggested the change was made because of Meta CEO Mark Zuckerberg’s comment that his c…

A new consensus is growing within the scientific community about climate change: The goal of limiting global warming to 1.5 degrees Celsius by 2050, as set out in the Paris Agreement, is probably out of reach. We’ve already experienced the first full calendar year beyond this threshold, with last year’s global average temperature being 1.6 C higher than that of the preindustrial era. And while a single year at this level isn’t enough to confirm without a doubt that the Paris goal is a goner, several recent scientific papers have come to the same unsettling conclusion that a new era of warming has already begun. How hot will things get within our lifetimes? The answer w…

The U.S. Environmental Protection Agency faces a legal challenge after approving a controversial plan to include radioactive waste in a road project late last year. The Center for Biological Diversity filed the challenge last month in the 11th U.S. Circuit Court of Appeals under the Clean Air Act. The advocacy group says the federal agency has prohibited the use of phosphogypsum, a radioactive, carcinogenic, and toxic waste generated by the fertilizer industry, in road construction since 1992, citing an “unacceptable level of risk to public health.” The legal challenge is centered on a road project proposed at the New Wales facility of Mosaic Fertilizer, a subsidi…

We’re exposed to microplastics in myriad ways: Those tiny, degraded bits of plastic are in our soil, our water, even in our air. They then get into our bodies, lodging themselves in our organs—including our brains. An adult human brain can contain about a spoon’s worth of microplastics and nanoplastics, recent research found—not a spoonful, but the same weight as a disposable plastic spoon. That amount was higher—by seven to 30 times—than the amount of microplastics found in other organs, such as livers or kidneys. The concentrations were even higher (by three to five times) in individuals diagnosed with dementia. And even more concerning, experts say, is how these leve…

Female streamers are being told to hire security after a spate of recent attacks. Popular Twitch stars Valkyrae, Cinna, and Emiru were out in public at the Santa Monica Pier on March 2 as part of their “sisathon” streaming marathon, when a man lunged toward them, saying, “I’ll kill you right now.” The streamers called for help from security as the man chased them before the stream turned off. He had tracked their location using the live broadcast and earlier had gotten down on one knee, proposed to the three streamers, and asked one for her phone number, which she refused. Issuing an update later that evening on X, Cinna posted, “Hey everyone we are safe. Unfort…

After more than eight decades in operation, craft retailer Joann is going out of business, closing all 800 of its stores and laying off 19,000 employees. The news comes after the retailer’s restructuring plans failed and a liquidator opted to purchase its assets. Joann is far from the only retailer in its death throes these days. Recent data shows that the number of retail-store closures is expected to double during 2025, to roughly 15,000 from the 7,300 or so in 2024. Accordingly, Joann is in a similar boat to companies such as Red Lobster, Big Lots, and Party City, which have each announced plans to either completely close up shop or enact big restructuring in …

Serena Williams is joining the ownership group of the WNBA’s first Canadian franchise, the Toronto Tempo, the team announced Monday. She will partner with Larry Tanenbaum, Chairman of Kilmer Sports Ventures for the Tempo, who will begin play in the 2026 season. “I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” said Williams. “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes — I have always said that women’s sports are an incredible investment opportunity. I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy.…

U.S. grocer Kroger said on Monday CEO Rodney McMullen has resigned after a board investigation found that his personal conduct was “inconsistent” with certain company policies. The conduct is not related to financial performance, operations or reporting, and it did not involve any Kroger associates, the company said. The surprise ouster of the 64-year-old executive comes after the company in December terminated a two-year effort to buy rival Albertsons in a $25 billion deal, an attempt McMullen had staunchly defended as a way to fight higher prices and better compete with Walmart and Costco. Meanwhile, Albertsons has sued Kroger for an alleged breach of contra…

There’s more to winning than just winning. The way someone handles their tremendous success, after all, can transform a winner back into a loser—something Adrien Brody proved last night with a rambling, rule-defiant acceptance speech that managed to snatch reputational defeat from the jaws of career victory. With many of his peers gathered under one roof, and the whole world watching, he put on a masterclass in how not to behave at work. Not only did Brody win his second best actor award last night—this one for The Brutalist, putting him in an elite class of multi-winners along with Tom Hanks, Jack Nicholson, and Marlon Brando—he also won a slot in the Guinness World Rec…

Sunday night marked Hulu’s first time airing the Oscars live. But its academy awards debut ended on a chaotic and frustratingly premature note. Hulu’s livestream cut off in the final moments of the show — with two major award categories, best actress and best picture, still to be announced because of a scheduling system issue. Those viewing the awards ceremony on Hulu instead saw an error code message that stated the event was over. Viewer outrage, predictably, ensued online. Fans, including those throwing Oscar-viewing parties, eagerly await the final, pivotal moments of the show. Hulu viewers missed Mikey Madison and “Anora” win the night’s titles for both b…

At last night’s Academy Awards, the standout star proved to be the indie film Anora, which raked in a whopping five awards on a budget of only $6 million. When director Sean Baker took the stage to accept his Oscar for best director, he used the moment to issue a call to action: a plea to the industry to reinvest in movie theaters. “Watching a film in the theater with an audience is an experience,” Baker told the crowd. “We can laugh together, cry together, scream in fright together, perhaps sit in devastated silence together. [. . .] It’s a communal experience you simply don’t get at home. And right now, the theatergoing experience is under threat.” Baker went on…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings could suggest a market that is heating up. Generally speaking, local housing markets where active inventory has returned to pre-pandemic levels have experienced softer home price growth (or outright price declines) over the past 30 months. Conversely, local housing ma…

Hollywood is waking up to the power of influencers. That starts with MrBeast. Amazon’s Beast Games cost hundreds of millions to produce. Some of that came from the streamer, but much of it came from the pockets of MrBeast, whose real name is Jimmy Donaldson. On the Diary of a CEO podcast, he estimated “tens of millions” in losses from the show, admitting that he was an “idiot” for spending so much. But it was all for one goal: To knock down the Hollywood door so other creators could score their own production deals. But MrBeast misunderstands the power balance. In the attention economy, influencers have the eyeballs right now. Amazon’s acquisition of Beast Games was ma…

Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals—those born between 1997 and 2012—increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals. Some managers may view Gen Z’s desire for meaningful work as a form of entitlement, but dismissing it can be costly. Research shows that employees who find their work meaningful experience greater job satisfaction, which directly boosts productivity. Meanwhile, ignoring this need can lead to higher employe…