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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Dek: The health supplement company counts investors like Lewis Hamilton and Alex Honnold. Kat Cole is no stranger to a career pivot. At Hooters, she went from waitress to vice president as she worked her way up the restaurant chain’s corporate ladder. Then, over the course of more than 10 years at Cinnabon parent Focus Brands, she built a career selling sweet treats to consumers. In 2024, Cole made the leap from selling fast food to health supplements by becoming CEO of AG1 (formerly known as Athletic Greens), which sells a green multivitamin and nutrient powder. Valued at $1.2 billion in 2022, AG1 has been endorsed by athletes like Olympic runner Allyson Felix and F…

  2. The 2025 slate of Oscar nominees recognizes many writers, directors and actors whose scripts and performances don’t necessarily reflect their own cultural and linguistic backgrounds. Greg Kwedar and Clint Bentley, both white, co-wrote “Sing Sing,” a story about rehabilitation through art in a maximum security prison where the characters are almost entirely people of color. Meg LeFauve has now earned her second nomination for penning a script that gives voice the gamut of emotions surging through a young girl in “Inside Out 2.” She’s in her 50s. The director of “Conclave,” Edward Berger, its writer, Peter Straughan, and its lead actor, Ralph Fiennes, are all se…

  3. We love our social media, and more frighteningly, we love getting medical information from social media. Almost 20% of Americans say they trust TikTok as much as doctors, even though 45% of the medical information on TikTok is false or misleading. Now, according to a new study published in JAMA Network Open, the problem goes deeper: Social media might be promoting the overuse of medical tests such as MRIs. In some circles, such tests have even become a luxury status symbol. What the new study found Researchers analyzed a cross-section of 982 posts from account holders with more than 194 million combined followers on Instagram and TikTok. They selected posts ref…

  4. The Globeville, Elyria-Swansea and Commerce City communities in metro Denver are choked by air pollution from nearby highways, an oil refinery and a Superfund site. While these neighborhoods have long suffered from air pollution, they’re not the only ones in Colorado. Now, Colorado is taking a major step to protect people from air pollutants that cause cancer or other major health problems, called “air toxics.” For the first time, the state is developing its own state-level air toxic health standards. In January 2025 as “priority” chemicals: benzene, ethylene oxide, formaldehyde, hexavalent chromium compounds and hydrogen sulfide. The state is in the proc…

  5. Eighty-four Indonesians freed from scam centers in Myanmar were set to return home Friday as the repatriation of thousands of such workers after a crackdown strains regional resources. The Indonesians were among more than 7,000 people being held in the Myanmar border town Myawaddy following a crackdown on the scam centers by Thailand, Myanmar and China. Two buses carrying the Indonesians arrived Thursday in the Thai border city of Mae Sot, where the passengers had health checks and their identities were verified. Hundreds of thousands of people are believed to have been lured to work in Myanmar, Cambodia and Laos to commit global scams through false romances, bogus inve…

  6. Throughout February, a measles outbreak has been growing in West Texas. The potentially deadly disease, once eliminated from the United States in terms of its continuous transmission, has been making a comeback in recent years as vaccine hesitancy and anti-vaccine movements rise. Unfortunately, this outbreak has now had deadly consequences. Earlier this week, it was reported that one unvaccinated Texas child has died as a result of the outbreak. The unfortunate event, along with the continued spread of the disease, has left many asking whether they need a measles vaccine booster shot. Here’s what you need to know. About the measles vaccine The good news is that…

  7. Even as paid family leave has stalled at the federal level, a growing number of states have taken up the issue in recent years. Thirteen states and Washington, D.C., have now passed legislation that makes paid leave mandatory, while a handful of other states have also introduced voluntary systems that leave it to private insurance companies and employers to opt into the benefit. Despite those legislative wins, however, a new report by the nonprofit Moms First and McKinsey indicates that many eligible workers in states with mandatory paid leave are not taking advantage of their access to the benefit. The analysis focused on the paid-leave programs in New York, New Jersey,…

  8. Last Energy, a nuclear upstart backed by an Elon Musk-linked venture capital fund, says it plans to construct 30 microreactors on a site in Texas to supply electricity to data centers across the state. The initiative, which it says could provide about 600 megawatts of electricity, would be the company’s largest project to date and help it develop a commercial pipeline in the U.S. Set on a 200-acre site Last Energy has obtained in Haskell County, in northwest Texas, the project still faces likely years of regulatory and public scrutiny. The Washington, D.C.-based company hasn’t yet disclosed customers or the details of its financing, or announced a timeline for the effor…

  9. After filing for bankruptcy protection and being nearly obliterated in the process, discount retail chain Big Lots is getting closer to determining the timeline for its path forward, the brand’s new owner has confirmed with Fast Company. Variety Wholesalers, the North Carolina-based retail company that is seeking to take control of hundreds of Big Lots locations—mostly in the South and Midwest—now has a tentative plan in place for the “soft openings” of many of those stores, according to a spokesperson. Although a bankruptcy filing earlier this month identified 200 locations that are expected to be transferred to Variety, not all of the stores have been assigned y…

  10. Matt Ries has lived in Florida only three years, but everyone told him last summer was unusually hot. That was followed by three hurricanes in close succession. Then temperatures dropped below freezing for days this winter, and snow blanketed part of the state. To Ries, 29, an Ohio native now in Tampa, the extreme weather—including the bitter cold—bore all the hallmarks of climate change. “To me it’s just kind of obvious,” said Ries, a project manager for an environmental company and self-described conservative-leaning independent. “Things are changing pretty drastically; just extreme weather all across the country and the world. . . . I do think humans are speeding up …

  11. Back in the day, philosophers weren’t just deep thinkers—they were the ones shaping society, questioning the status quo, and pushing humanity forward. They didn’t just sit around pondering big ideas; they were the architects of real change. Fast forward to today, and while we celebrate speed, innovation, and getting things done, we often forget to pause and ask the bigger questions: Why? What if? In a world that’s more complex than ever—where technology is evolving at breakneck speed, society feels increasingly divided, and global challenges loom large—we need to bring back deep thinking. The future depends on bold, unconventional minds willing to challenge the no…

  12. Pop culture subreddit r/Fauxmoi is facing accusations of defamation from YouTuber and podcaster Ethan Klein. Klein first rose to internet fame through his YouTube channel, h3h3Productions, which he co-created with his wife, Hila Klein. The channel now boasts 5.71 million subscribers. The Kleins caught the attention of r/Fauxmoi—a subreddit inspired by the popular Instagram story page Deuxmoi—after Hila shared an Instagram story claiming that a potential collaboration fell apart due to antisemitism. In response, the subreddit was flooded with posts resurfacing alleged problematic behavior and controversial language used by the Kleins on camera. Ethan fired back at r/Faux…

  13. Autodesk forecast annual revenue and profit above Wall Street estimates on Thursday, boosted by strong demand for its design and engineering software across industries such as construction and manufacturing. The company also said it would reduce its workforce by about 9%, representing roughly 1,350 employees, and laid out plans to invest more heavily in cloud and artificial intelligence, adding that it would reallocate resources towards those areas. Companies across sectors such as architecture, engineering, construction, and product design are making extensive use of Autodesk’s 3D design solutions, with the software maker’s artificial intelligence and machine lea…

  14. Recently, I overheard a conversation at a local coffee shop: “Thank god for the new administration and finally taking a stand against DEI,” said one of the men to another, as they sipped their coffee. “It’s ridiculous and unfair, completely ruining work. We can finally get back to business.” I leaned in a bit further to try and listen in as I paid for my Earl Gray tea. “Well . . . I’m not sure that’s entirely true,” the other man said hesitating. “I think that . . . ” “Finally, we can get back to raising standards,” the other individual interrupted. “It’s about time! By the way, are you going to the game next week?” The other individual looked uncomfortable as the co…

  15. The notion of authenticity in the movies has moved a step beyond the merely realistic. More and more, expensive and time-consuming fixes to minor issues of screen realism have become the work of statistical data renderings—the visual or aural products of generative artificial intelligence. Deployed for effects that actors used to have to create themselves, with their own faces, bodies, and voices, filmmakers now deem these fixes necessary because they are more authentic than what actors can do with just their imaginations, wardrobe, makeup, and lighting. The paradox is that in this scenario, “authentic” means inhuman: The further from actual humanity these efforts have m…

  16. The sky is about to get a lot clearer. NASA’s latest infrared space telescope, SPHEREx—short for Spectro-Photometer for the History of the Universe, Epoch of Reionization, and Ices Explorer—will assemble the world’s most complete sky survey to better explain how the universe evolved. The $488 million mission will observe far-off galaxies and gather data on more than 550 million galaxies and stars, measure the collective glow of the universe, and search for water and organic molecules in the interstellar gas and dust clouds where stars and new planets form. The 1107-lb., 8.5 x 10.5-foot spacecraft is slated to launch March 2 at 10:09 pm (ET) aboard a SpaceX Falcon 9 ro…

  17. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research f…

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