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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. It’s been a rough few years for brick-and-mortar retailers. In 2024, numerous big-name companies shuttered or announced their intentions to shutter locations across the country, including Big Lots, Macy’s, CVS, LL Flooring, Walgreens, and Family Dollar. Now a discount retail chain with nearly a hundred stores has announced that it will close all of its locations. That retailer is Bargain Hunt, which filed for Chapter 11 bankruptcy protection earlier this month. Here’s what you need to know about its bankruptcy and store closings: Why did Bargain Hunt file for bankruptcy? Interestingly, Bargain Hunt has not revealed specific reasons for filing for bankruptcy. No…

  2. “I knew when I was a child, like 5 years old, I knew I wanted to make beautiful things,” says Helena Bian, founder and CEO of lighting company Harlowe, though it took some time to find her path. After school, Bian became a mechanical and electrical engineer, cutting her teeth at hardware companies like Dewalt, where she learned that the industry was dominated by men who didn’t necessarily share her vision of creating beautiful things, and who would rather just focus on function. She daydreamed about making both until she founded Harlowe, a company that arguably makes some of the most beautiful gadgets you can find today. Bian had an idea for high-design photogra…

  3. There’s no question that the face of America is changing. Those under 18 are the first majority minority generation: 53% are non-White; one in four are Hispanic, and one in five are the children of immigrants. But while evolving racial demographics are reshaping rising generations, we are no longer a young nation: by 2030, Americans older than 65 will outnumber those under 18, a major deviation from 2000 when 26% were under 18 and just 12% were over 65. Add to that a widening wealth gap: The gap between top one fifth incomes and bottom one fifth incomes has increased by 53% in the past decade. To better understand the impact of these changes on the mindset and needs of t…

  4. It’s been a rough week for the tech industry. First, Salesforce announced it would lay off more than 1,000 employees, and now another enterprise software maker has announced even deeper job cuts. Yesterday, Workday, Inc. (Nasdaq: WDAY), maker of cloud-based human resources software, announced that it would lay off 1,750 employees—or roughly 8.5% of its global workforce. These layoffs add to a rough start for the tech industry in 2025, which has seen major tech giants, including Meta, Microsoft, and Amazon, trim their workforces. Here’s what you need to know about Workday’s layoffs. Roughly 8% of Workday’s employees are impacted Workday yesterday announced …

  5. Human skills fall into three major buckets: physical, intellectual, and emotional. Of these, the last two are critical differentiators of talent across all knowledge economy jobs. When it comes to intellectual skills, such as learning ability, a century of scientific evidence reveals that this trait is the most consistent predictor of job performance and career success across all occupations. Why? Because it predicts how fast and well you can learn, reason, and solve problems, which basically matters in every job. That said, intellectual skills are clearly not enough to do well in your job or career. In fact, most jobs will also require you to understand, influence, and…

  6. The generative AI revolution has turned into a global race, with mixtures of models from private companies and open-source initiatives all competing to become the most popular and powerful. Many choose to promote their prowess by demonstrating their performance on common tests and levels within regular rankings. But the legitimacy of those rankings has been thrown into question as new research published in Cornell University’s preprint server arXiv shows it’s possible to rig a model’s results with just a few hundred votes. “When we talk about large language models, their performance on benchmarks is very important,” says study author Tianyu Pang, a researcher at S…

  7. With less than a week before this year’s Super Bowl, many advertisers are already armpit-deep into their big game strategy. Brands have dropped teasers, trailers, and even full ads in anticipation of getting us all excited about what they view as their holiest of days: the Only Day People Actually Look Forward to the Commercials. Depending on who you ask, every Shakespeare play can be divided into three or four types: Tragedy, Comedy, History, and “Problem Plays.” Meanwhile, past researchers have analyzed thousands of novels to find six basic plot points that underpin every story: Rags to riches (a steady rise from bad to good fortune); Riches to rags (a fall from go…

  8. As the Eaton Fire spread on January 7, curators at the Gamble House—an Arts and Crafts-era residence in Pasadena by the architecture firm Greene and Greene, which Back to the Future fans might recognize as Doc Brown’s mansion—kept refreshing evacuation maps and checking in with each other on a group text: Would the fires reach the house? They expected high winds, based on forecasts the night before, but not the fast-moving wildfires raging in neighboring Altadena. As the evacuation zone inched closer and the house entered the warning zone the morning of January 8, Jennifer Trotoux, director of collections and interpretation at the Gamble House, feared that the structure …

  9. There’s nothing more annoying than arriving at your destination and finding that your checked baggage didn’t make the trip. But thanks to Apple’s new partnership with 15 different airlines, it’s easier than ever to track down your lost luggage—provided you have the right $29 gadget. Here’s what you need to know to help track down your missing baggage as efficiently as possible. U.S. airlines mishandle millions of bags every year While most checked bags get on the proper flight with their owner and arrive as planned, the U.S. Department of Transportation says over 2.8 million bags were “mishandled” by reporting U.S. carriers in 2023. The agency defines a “mishandled…

  10. We all know the people pleaser in the office—the one who takes on extra work, stays late without being asked, and is at the full disposal of the department manager. They also may agree with whatever the majority says and will dodge conflict, even though they are in the right. But does this mentality pay off? Likely not, say experts. Who exactly is a people pleaser? A people pleaser is someone who abandons their own needs and values to try and make someone else happy, explains Amy Morin, a psychotherapist and the author of 13 Things Mentally Strong People Don’t Do. While on the surface, you may think this selfless approach will fast-track you at work, however, this minds…

  11. You know you’ve said it. We all have. “Mmm, that looks so delicious—I want to try some!” That’s because when it comes to what we eat, it’s not just a matter of taste. What foods and drinks look like—the colors we see before the first morsels or sips hit our taste buds—have mattered to people for millennia. And nowhere has that been more blatant than the American food palate, where the visual spectrum we choose from includes not only the primary colors but artificial ones that nature couldn’t even dream up. For well over a century, food manufacturers in the United States have used synthetic dyes in their products as part of their production and marketing efforts. O…

  12. This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. When’s the last time you fielded a tech support call from a parent? You want your parents—or anyone you support—to benefit from email, photo sharing, and video calls. You also have to protect them from scams, malware, and unnecessary complexity. Or maybe you are that parent and want to stay safe online. Either way, today’s post aims to support you. I periodically help my parents make sense of confusing WebEx conferencing instructions or Microsoft Word settings. So when Wonder Tools reader and tech expert Pa…

  13. The waters of Cape Cod Bay are coming for the big brown house perched on the edge of a sandy bluff high above the beach. It’s just a matter of when. Erosion has marched right up to the concrete footings of the multimillion-dollar home where it overlooks the bay. Massive sliding doors that used to open onto a wide deck, complete with hot tub, are now barricaded by thin wooden slats that prevent anyone from stepping through and falling 25 feet to the beach below. The owner knew it. He removed the deck and other parts of the house, including a small tower that held the primary bedroom, before stopping work and falling into a standoff with the town. He’s since sold th…

  14. An X post recently made the rounds for its “old money” visuals. The video depicting weekends spent sailing Lake Como in tuxedos and candlelit dinners at impossibly long dining tables screams “upper crust.” Or so we thought. It was another X user who quickly shattered the illusion. “Sorry to burst the fantasy, but I know one of the girls in this video, and none of this is casual or real,” Louis Pisano wrote in a post. “It’s an ‘Instagram club’ where, if you get accepted, you pay to dress up and create ‘old money’ content with them.” This is the Tuxedo Society, a U.K.-based members-only club promising access to “experiences in the most iconic locations” and a chance…

  15. Influencers are not only good for skinny jean and matcha recommendations. Now, they can advise you on where to invest your money. Founded by 23-year-old Steven Wang, Dub is an influencer-driven marketplace where users can now copy the entire portfolios of the likes of Rep. Nancy Pelosi or billionaire hedge fund manager Bill Ackman for just $9.99 a month or $89.99 a year. At the same time, retail traders accepted into Dub’s top creator program will be paid royalties for users to access their model portfolio. “I want the next five Warren Buffetts to be surfaced and famous on Dub,” Wang told CNBC last month. “If we’re really successful with the top creator program,…

  16. Nearly half of Americans believe that we will see a civil war in the United States in our lifetime. As a corporate leader of a large, diverse team that operates across the United States, I am simultaneously horrified by this and hopeful that it will not come to fruition. The workplace gives me a window into the relationships that are at stake if our country further divides. It also gives me hope that relationships can hold us together, two people at a time. I met my colleague Ted last year. We are a generation apart. I’m a city girl. He’s a country guy. I’ve never voted Republican. I doubt he’s ever voted for a Democrat. We both call ourselves Christian, while o…

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