ResidentialBusiness

Personal trainers are in more demand than ever as more people look to stay fit and improve their health. This has created a huge opportunity for people who want to work in this industry. Follow these steps to learn how to start a personal training business and take advantage of the growing personal fitness segment. How to Start a Personal Training Business: Key Steps Starting requires the following: You need to determine your specialty or niche. To decide on one, consider market demand, your expertise, and your interests. Some options include strength training, sports training, weight loss, and rehabilitation. Industry-specific certifications include those from the National Strength and Conditioning Association (NSCA) and others that consist of a self-paced online program. Once you have created a business plan, the next step is to register your business and secure liability insurance. As a trainer, it’s important to invest in equipment such as mats, resistance bands, and weights. Starting a Personal Training Business: Step-by-Step Guide Follow these steps to a successful business. Types of Personal Trainers Trends are essential in the personal trainer market. Personalized nutrition plans and wearable technology can help personal trainers meet client expectations. You need to understand your competition and the specialized training methods they use, too. Remember, the industry offers a wide variety of specializations and roles so that you can carve out an individual niche. Gym-Based Trainer Trainers based in gyms operate within health clubs, fitness centers, and gyms. They may also utilize spaces set aside for yoga and group fitness classes. One benefit of this business model is that every day can be different, and you can work with diverse clients. Challenges include having to work irregular hours to accommodate them. Independent Trainer As the name suggests, independent personal trainers use a different business model. They work outside the traditional gym settings, taking advantage of greater flexibility and opportunity. These trainers can work in public parks, rented studio spaces, clients’ homes, or virtually. One challenge is that they need to develop business skills like marketing and finance. The income can vary and be inconsistent at times. However, one of the big bonuses here is the potential to scale their business by hiring staff and leveraging digital tools. Specialized Fitness Trainer Consider several niche areas if you’re starting your enterprise. For A Specific Sport: Personal trainers need to have a good understanding of the agility, endurance skills, and strength required for a particular sport. For example, someone opening a business dealing with golf would need to understand the biomechanics of a swing. For Rehabilitation: These trainers help people recover from surgery or injuries. The goal is to help patients regain mobility, flexibility, and strength. Business owners here need to understand psychology, anatomy, and healing processes deeply. For Strength and Conditioning: These trainers work with athletes from various sports to boost their performance levels and physical capabilities. To satisfy prospective clients, they must be familiar with and employ scientifically based training practices and regimes. Online Personal Trainer The trend of online trainers is on the rise. A key benefit of this business model is its global reach and flexible scheduling options. Online trainers can benefit from lower overhead costs, and digital platforms allow for easy scaling according to demand. AspectGym-Based TrainerIndependent TrainerSpecialized Fitness TrainerOnline Personal Trainer SettingHealth clubs, fitness centers, gyms, yoga, and group fitness classes.Public parks, rented studio spaces, clients' homes, or virtually.Varied settings depending on the niche, e.g., sports facilities for specific sports, rehab centers, or gyms for strength and conditioning.Virtual platforms. BenefitsDiversity in daily work and client base.Greater flexibility and opportunity; potential for business scaling by hiring staff and leveraging digital tools.Deep expertise in a niche area can attract dedicated clientèle; can become recognized as an expert in the field.Global reach, flexible scheduling, reduced overhead, and scalability of digital platforms. ChallengesIrregular hours to accommodate diverse clients.Need for business skills like marketing and finance; income can be inconsistent.Need for specialized knowledge in a specific area, which requires continuous education and keeping up with the latest research.Requires effective online engagement and marketing strategies to attract and retain clients. Income StabilityRelatively stable as they often work for an employer.Can vary and be inconsistent due to the nature of being self-employed.Depends on niche demand and the trainer's ability to market their specialized skills.Can be variable; depends on the ability to attract and retain clients online. Client InteractionDirect, face-to-face in a gym setting.Direct, but in various settings like parks, homes, or online.Direct, often with a specialized focus, which might require a more tailored approach.Primarily online, which may require different engagement strategies compared to in-person training. Potential for ScalingLimited by the physical space of the gym and the trainer's availability.High, especially if leveraging digital tools and hiring additional staff.Moderate to high, depending on the demand for the niche and the business model (e.g., hiring other specialized trainers).High, due to the nature of digital platforms and the ability to reach a global audience. Special RequirementsCertifications required by the gym or fitness center; CPR/AED might be necessary.Business skills, personal training certification, insurance, and possibly equipment.In-depth knowledge in a specific area (e.g., sport, rehabilitation, strength conditioning), certifications, and possibly advanced degrees.Strong online presence, engaging digital content, and knowledge of online training platforms and tools. Conduct Market Research Understanding the fitness niche is critical, and that’s where this research comes in. Outline what you want to achieve. Are you adding a service or location? To find potential clients, it’s important to take into account factors such as age, gender, income level, location, and lifestyle. Remember to use location and lifestyle when you’re defining your target market. Obtain Certifications and Education Getting a professional certification is a must-have. People with a certified private trainer certificate understand exercise science, nutrition psychology and anatomy. These trainers also have education in other essential areas like First Aid and CPR. Ongoing education in the dynamic fitness industry is necessary for specific regions like senior fitness and strength conditioning. Personal trainer certification is invaluable. Choosing a Business Structure There are a few different types of business structures to choose from. Each one has implications for taxes and liability. The sole proprietorship is the most straightforward choice. The income is reported on the owner’s taxes, and there is unlimited personal liability. A Limited Liability Company (LLC) offers flexibility by combining the tax implications of a partnership or sole proprietorship and a corporation’s liability protection. This choice protects against personal liability but is more complicated to set up than a sole proprietorship. Register Your Personal Training Business Research the top fitness business names for inspiration, and then check if your business name is available in your state’s database. There’s a Secretary of State office you’ll need to file with. Getting a general business license and maybe even a specific health or fitness service provider license is essential. Check with your local city or county government. So you can maintain credibility, make sure to file for copyright protection for your logos, workout programs, and marketing materials. Secure Insurance Insurance needs to be covered. Deal with a local agent or research small business insurance online. Consider the following types: Professional liability insurance covers claims centering around misconduct, negligence, and failure to deliver services. It’s essential for these trainers because it could involve allegations of injury. General liability insurance protects against third-party claims for personal injury, property damage, and bodily injury. If your business involves selling fitness equipment and supplements, it’s essential to have product liability insurance. Commercial property insurance protects the location of your enterprise and the contents from theft and fire. Craft Your Business Plan A well-designed business plan is the cornerstone of a successful enterprise. It must include detailed information on your services, like online coaching and group training. The pricing strategy needs to include package deals and membership fees, as well as whether you’ll charge per session or have a tiered pricing structure. The financial projections are the meat and potatoes of a business plan, and they need to include revenue streams and startup costs. Source Exercise Equipment If you’re looking to start your business outside of the gym, it’s essential to think about how to start a personal training business. One important aspect to consider is sourcing quality equipment. Here are a few key points to keep in mind. The quality of the choices you make will reflect on your company. High-quality equipment fosters a professional image. Line up your equipment with the type of training that you’re offering. For example, strength and conditioning training should include resistance bands, free weights, and kettlebells. Quality equipment is designed with safety in mind and is more durable. Look for secure locking mechanisms and non-slip surfaces. Ultimately, higher-quality choices allow for a more extensive range of exercises and a better revenue stream. Managing Finances Managing your finances properly is essential for several significant reasons. Top of the list is maintaining a cash flow to cover operational costs and invest in growth. Opening a Business Bank Account Having a business bank account helps you to track your finances accurately. It’s the bedrock for budgeting and forecasting with your own business. Separating personal and business finances simplifies tax reporting. Getting started requires an EIN (Employer Identification Number) and personal identification documents. Financing Your Business Here are some options for funding your business. Personal Savings Using your money allows you to control the operations completely. Small Business Loans With one of these loans, you can expand your business and invest in more equipment without giving up any ownership of your enterprise. Get Investors Venture capitalists can bring in industry connections and expertise as well as mentorship. Marketing Your Personal Training Business A multifaceted strategy is best when you’re marketing your business. Free webinars and online courses can be offered to generate leads. A resource section blog with infographics, videos, and articles works well. A professional website that’s mobile-friendly and optimized is critical. Selecting the appropriate social media platforms varies from LinkedIn to Facebook, based on your target audience. Local networking can include attending industry events. Consistently showcasing testimonials on your website has a good impact. Embracing Technology in Your Services Digital tools and platforms can help you succeed. Customer Relationship Management (CRM) Systems and software can manage client data, improve customer service, and track interactions. Video conferencing software boosts virtual training sessions. Analytics can help track the performance of your social media channels and website. Finally, don’t forget to use social media management tools to schedule posts and manage all your accounts from one place. Scaling Your Personal Training Business Expanding a fitness business means hiring professionals, mining niche markets, and leveraging tech to offer online sessions. Offer subscription models with a library of workout videos with your personal training business. Scale your business up to include mental wellness workshops and nutrition counseling. Seek out staff members who hold certifications in specialized areas such as strength training and Pilates. Launching Your Personal Trainer Business Personal training services motivate people to change their well-being and health positively. Train clients using tech, build relationships and streamline your operations. Passion, knowledge, and personalized experience can make a difference in your client’s goals and struggles as a certified personal trainer. https://youtube.com/watch?v=KdnXMYAa9Lg%3Fsi%3DYlSRX9CXhLbUPVn0 FAQs: How to Start a Personal Training Business Here are some answers to frequently asked questions about these fitness professionals. How profitable is personal training? Wondering “how much money do personal trainers make?” Good profits can be made but they depend on your business model expertise, clientele, and location. How much does it cost to start a personal training business? The expenses can differ significantly. A simple at-home or online setup typically requires just a few hundred dollars. If you already possess some basic equipment, you might even be able to start a business with no money. On the other hand, establishing a fully equipped gym, complete with equipment, insurance, and marketing, can run into the tens of thousands of dollars. What’s the best way to find clients when starting out? Offer free social media workshops and/or partner with local health businesses to get started. Can I specialize in more than one fitness area as a personal trainer? Yes, there are many low cost business ideas to start in the fitness industry, and many services you can offer under the umbrella of personal training. Doing this can broaden your client base. Image: Envato Elements This article, "How to Start a Personal Training Business" was first published on Small Business Trends View the full article

However you watch your Fire TV Stick, you probably have the same assortment of apps as most people: Netflix, YouTube, Prime Video, Disney+, the list goes on. But there are some useful apps beyond the mainstream you should definitely consider using. And, because Amazon Fire TV Stick is ultimately an Android device, you can even run specialized Android apps on it to truly unlock the power of this small little streaming device. Downloader Credit: Amazon Underneath Fire TV OS lies Android, which means your Fire TV Stick is capable of running any verified Android APK. But to get there, you'll need to do two things. First, enable developer access (I have a guide on that here), then download Downloader. Downloader can help you download any app using its built-in browser. You can navigate to any trusted APK site, like APK Mirror or apps hosted on Github, to directly download APKs to your Fire TV Stick. Kodi Credit: Khamosh Pathak Kodi is an all-in-one media center, and it's immensely customizable. It's free, open source, and its library of plugins enable features like live TV and cloud syncing. You can use Kodi to stream movies and TV shows from your own home server, or use the integrated plugins to stream free content online. Kodi isn't officially available on the Amazon Appstore, but it's quite easy to install the Kodi app using the APK. I have a detailed guide on how you can use Downloader to install and setup Kodi. If Kodi seems like a lot, I recommend you look into Plex and Jellyfin. Plex is a mainstream media center. It's really well designed, but a lot of its cross-device features are behind a paywall. Jellyfin, on the other hand, is completely free and open source, and while the interface is basic, it's fast and feature rich. VLC Credit: Amazon Even though I prefer to use IINA on the Mac, VLC is an undeniable classic. VLC is a video app that will play anything you throw at it, and that's true even for VLC for Fire TV Stick. The app will stream content online, or play locally hosted media. VLC will even download subtitles, and sync them up for you. SmartTube Credit: SmartTube SmartTube is one of the few ad-free third-party YouTube clients available on Fire TV Stick. (NewPipe is a great option for Android smartphones). Like Kodi, SmartTube is not in the Amazon Appstore, so you'll have to download it using Downloader. That said, it is hosted on Github, and the app is open source, so it can be checked for security issues. SmartTube is 100% ad-free, and even integrates SponsorBlock to automatically skip over sponsored sections of videos. It supports 4K and HDR content, customizable buttons, and live chat, but the app doesn't support voice search. AirScreen Credit: Amazon AirScreen adds AirPlay to your TV, without the need to buy an expensive Apple TV. The AirScreen app can turn the Fire TV Stick into a wireless display receiver for many platforms like AirPlay, Miracast, and even Chromecast, so you can share your screen from your iPhone, Mac, or Android phone. ProtonVPNIf you're looking for a private and secure VPN app, I recommend Mullvad VPN for it's simple pricing (and the fact you don't need an account to use it). Mullvad VPN isn't on the Amazon Appstore (though you can always use Download to install the Android version). If you want a VPN designed for Fire TV Stick, I recommend Proton VPN. It has a generous free plan (no data cap, but limited to three servers, and one connection per account), and a paid upgrade if you need more, like streaming content from other countries in 4K. Tubi Credit: Amazon Tubi offers a little of everything, including movies, TV shows, and live TV. There's a huge catalog of content, with over 50,000 movies and TV shows. The upside is the app is completely free to use. The only downside is, of course, ads. If you don't mind sitting through the ads, though, it's a great way to access some free entertainment. Lifehacker sibling site PCMag loved Tubi in its full review of the service. The Roku Channel Credit: Amazon You don't need a Roku device to enjoy The Roku Channel. The Fire TV Stick version offers a vast library of free to watch movies and TV shows, even if it's not all the latest and the greatest content on the market. You also have access to live TV, live sports, kids shows, news, and more. Plus, it's actually quite easy to use as well—given it's a Roku app. Airy TV Credit: Amazon Airy TV is yet another free TV channels app, especially useful if you don't want to spend money on services like YouTube TV. It's completely free, and doesn't even require you to sign up for an account. Boot up the app, and you're streaming live TV. Of course, you have to sit through ads, but that's standard for apps like this. Airy TV has a good collection of channels for streaming movies, TV shows, and even live sports—including MMA. View the full article

WeWard, an app that offers real-world rewards for walking, announced Wednesday it’s signed tennis champ Venus Williams as an investor and ambassador for the app. The app, which offers users points called Wards for steps taken, lets users track their movements or import pedometer data from tools like iPhone’s Apple Health, Android’s Google Fit, or Fitbit. When they’ve racked up enough Wards, they can be redeemed for gift cards, charitable donations, or even cash deposits to user bank accounts. “We’ve decided to do something very simple,” says cofounder and CEO Yves Benchimol. “We just give cash to people to walk.” In addition to tangible rewards, users can also collect virtual trading cards scattered at particular places on the map in a manner familiar to players of games like Pokémon Go, encouraging people to explore their surroundings on foot while racking up steps. About 6.5 million of the cards, dubbed WeCards, are collected every day. Users can also compete with friends, or within virtual leagues based on their activity levels, tracking their performance on virtual leaderboards and receiving virtual gold, silver, and bronze medals based on their rankings. The app has also hosted competitions around regions and countries, centered around events like the Olympics or Super Bowl, where players’ steps are added to totals for their locations. “Some people are way motivated by beating their friends and compete with their friends,” Benchimol says. “Others want to beat all the community.” So far, WeWard has distributed $20 million to its users and generated $1 million in charitable donations, according to the company. With the Venus Williams deal, users will be able to access special challenges and rewards linked to the tennis player, including sports tickets and Garmin watches. “A large part of staying well and active is simply by moving your body whichever way you can, and with WeWard, walking becomes a fun and rewarding experience,” Williams said in a statement. “I’m excited to be part of a movement that encourages people to take that first step towards a healthier, more active lifestyle.” Williams also recorded a video demonstrating her use of the app to track her steps, and WeWard pledged $25,000 to support the global antipoverty charity CARE, which both WeWard and Williams have supported in the past. And through a special “Venus Williams Championship” challenge, users will be able to contribute their steps to a collective total, triggering larger donations up to $40,000 as particular walking milestones are met. The app is free, with those rewards and donations paid for by ads and in-app affiliate shopping links, many of them to health, travel, and activity-oriented vendors like Nike, Columbia, Blue Apron, and Expedia. Users who follow those links can typically earn additional Wards through their purchases. But the company’s not in the business of selling location or activity data, Benchimol emphasizes, with that information collected solely to power step tracking and game experiences like WeCard collecting. WeWard naturally aims to help its users meet their own walking goals, and users typically increase their step counts by about 25% thanks to the app, Benchimol says. He’s hopeful the company can get that number closer to 50% within the next five years. Since the app bases rewards on step counts, users can walk indoors or outdoors, around the block or on a treadmill at a gym, as they see fit. “At the end, what matters is just the number of steps, and the fact that you are active every day,” Benchimol says. View the full article

The lesson of this world-changing month is that geography matters — despite what the Brexit campaign claimedView the full article

Slightly under 10 years ago, when I reviewed a new Apple MacBook, I devoted a surprising percentage of my wordage to its port. Yes, port—it had only one. The sleek, minimalist laptop was one of the first devices in the world to sport USB-C, a new type of wired connectivity that carried both power and data over a cable with a slim, reversible connector. USB-C held the potential to replace pretty much all the other ports then in use on phones, tablets, laptops, cameras, headphones, and other gadgets. At the time, they included USB in its familiar, full-size form (officially known as USB-A), multiple variants of Micro-USB and Mini-USB, myriad proprietary power jacks, and on and on. If Apple could be convinced to phase out Lightning—which USB-C, with its reversible connector, resembled—the new standard really would be the standard. I was giddy over the prospect of having only one type of cable in my life. That didn’t happen overnight, or even within a few years. But today, I own only one device I use on anything like an everyday basis that requires me to make special provisions for its cable: my Apple Watch Ultra 2, which uses a magnetic charging puck. (Full disclosure: I occasionally haul out my old Nintendo 3DS handheld, which charges via a proprietary cable.) No doubt: USB-C has been a huge advance for my productivity—not just over previous forms of USB, but also even earlier technologies whose connectors look comically oversized and clunky in retrospect and sometimes even needed to be screwed into place. Just ending the days when I had to examine a cable closely to determine if I was holding it right side up for insertion—Micro-USB, you were the worst!—has been a joy. Last week, I even bought a tiny USB-C cable and put it on my keychain, so I’m never without it when I want to transfer photos from my camera to my phone. In principle, I could always move them over via Wi-Fi, but USB-C remains much, much faster and more reliable. Still, the technology hasn’t accomplished everything it’s theoretically capable of doing. For one thing, the version that arrived in 2015 turned out not to be the last wired connectivity standard anyone would ever need. There are now multiple flavors of USB-C, all sharing the same connector but varying considerably in capabilities. Over at Wirecutter, you’ll find Fast Company contributor Jared Newman’s comprehensive review of USB-C cables. Along with providing buying recommendations, it steps through the details on USB 2.0, USB-C 3.1 Gen 2, and USB4 as well as Apple’s Thunderbolt, which isn’t USB-C at all but uses the same connector. Distinguishing between all these variants matters if you care about data-transfer speeds. If you’ve got power-hungry devices and want them to charge quickly, you also need to pay attention to the wattage of the cable and the power brick you plug it into. For an even deeper dive into USB-C’s mysteries, I recommend this 2021 TidBits article by Glenn Fleishman, another Fast Company contributor. Its title—“USBefuddled: Untangling the Rat’s Nest of USB-C Standards and Cables”—cleverly conveys just how complicated the topic is. Before I revisited Jared and Glenn’s stories while writing this newsletter, I was more or less happy plugging any USB-C cable I had handy into whatever device I needed to hook up for charging or data transfer. Now I’m obsessed with the possibility that I’m slowing down stuff by using inadequate cabling. (USB4 cables and some USB-C 3.1 Gen 2 ones have specs printed on the connectors to indicate what they can do, but none of my cables seem to bear this essential information.) There’s another way in which USB-C has underperformed its potential. In theory, its universal adoption should make for a more sustainable tech ecosystem since it reduces the need to have on hand a zillion cables with different connectors. The European Commission certainly sees the technology as more Earth-friendly: As Apple admitted, to satisfy EU regulations, the company had to ditch Lightning for USB-C starting with 2023’s iPhone 15. Apple could assume, but doesn’t, that everyone who buys a new iPhone already has a sufficient collection of USB-C cables; the company still includes one in every box. It does the same with AirPods Pro and iPads. Many other makers of USB-C devices also throw in a cable—even bargain-basement items like an $8 UV light I recently purchased. The bottom line is that I’ve ended up with way more USB-C cables than I need, many of questionable quality. Having failed to figure out how to donate them to an organization that might put them to better use, I periodically drop off the crummier-looking ones—and those that have failed altogether—at a local recycling center. That’s better than dumping them in the trash, but it doesn’t seem great. I do envision a day when I don’t own a humongous quantity of USB-C cables. At home, a half-dozen good ones might satisfy my needs; maybe slightly more if I keep some at the office and stow a couple in my suitcase. My brilliant new game plan is to only buy USB4 cables henceforth, regardless of whether I need them in any particular plugging-in context: They’re more expensive, but also a hedge against obsolescence. For now, my cable clutter abides. I still have an orange toolbox stuffed with so many cables, its lid has snapped off. They include a few USB-C ones but also earlier types with a multitude of connectors, just in case I need them to connect something like an old iPhone or hard drive. Tangled and random, this thicket of obsolete technology sits in my garage, embarrassing me every time I walk by. May the day come when I can wave it goodbye—or at least winnow it down to fit in a shoebox. You’ve been reading Plugged In, Fast Company’s weekly tech newsletter from me, global technology editor Harry McCracken. If a friend or colleague forwarded this edition to you—or if you’re reading it on FastCompany.com—you can check out previous issues and sign up to get it yourself every Wednesday morning. I love hearing from you: Ping me at hmccracken@fastcompany.com with your feedback and ideas for future newsletters. I’m also on Bluesky, Mastodon, and Threads. More top tech stories from Fast Company Why AI chatbots are so unbearably chatty Just like us, AI tends to talk too much when they don’t know the answer. Read More → The iPhone 16e doesn’t have MagSafe—and that’s a problem Apple’s magnetic charging system is its biggest breakthrough in years. Read More → What to know about Apple’s biggest-ever U.S. investment The iPhone maker plans to pour billions of dollars into new manufacturing facilities, research and development, and machine learning research. Read More → Anthropic’s new Claude AI model can decide between speed and deep thinking The Claude 3.7 Sonnet model beats other leading ‘thinking’ models in some key benchmarks.Read More → Comedians are turning to LinkedIn to find a new audience Comics like Ben Sweeny are bringing satire to the buttoned-up world of LinkedIn, proving that workplace humor has a place on the job networking site. Read More → The best apps to find new books From Libby to BookBub, these tools will get you thumbing through your next great read in no time. Read More → View the full article

The contributions of Black Americans built the nation’s economic foundation, sustained industries, and shaped countless communities. Yet, even today, disparities in the workplace persist, limiting the opportunities available to Black professionals, which has been exacerbated by the recent White House Executive Order to terminate all Federal DEI programs and positions. Black employees comprise 12.8% of the workforce but hold just 7% of managerial positions. In senior leadership, representation drops to 4–5%. These numbers are beyond dismal and reveal more than gaps in representation—they reflect systemic barriers that prevent Black talent from reaching their full potential. Yet despite the intention of DEI programs to gain access to the many talents and skills of the Black community, a false narrative has been created that DEI gives unfair advantages to Blacks and people of color. When the reality is that Black Americans have not been the greatest benefactor of DEI compared to white women and other minority groups. It’s clear the contributions, abilities, and innovations that Black employees bring to the workforce will continue to be underutilized and untapped. This is exacerbated by the lack of recognition of Black talent, which needs to be leveraged and harnessed effectively as a critical part of the global talent pool to develop and maintain a high-performing workforce and ensure the best and brightest regardless of differences are given access to opportunities. Unfortunately, this is not the first time in history where Blacks have been denied access to education, jobs, and opportunities. Despite this, the impact of the Black worker has strengthened America and cannot be denied. Statistics or examples alone can’t capture the full picture. Each number, reference, and invention represent a person with dreams, ambition, and a relentless drive to succeed. This story is about resilience, transformation, and the potential for change. A legacy of resilience and the current reality The history of African Americans in the workforce is deeply rooted in resilience, ingenuity, and advancement. From domestic laborers and factory workers to trailblazers who were innovators that changed the face of modern medicine and technology to savvy business leaders that enacted a difference style and approach to driving business impact and change—each generation has elevated themselves by challenging and overcoming the stereotypes and ill-fitted beliefs of our community to persevere and progress. Through mentorship, networking, and sharing past and present experiences, Black employees have paved the way to build upon our achievements and we understand of how to navigate during uncertain times. These insights have given us the value of hard work, and the belief that the pursuit of excellence will eventually break down barriers and open doors. This mindset has shaped how I and many other Black professionals show up in the world and maintain a core responsibility to educate, inspire, and share our career journeys and paths to create opportunities for others. Throughout my professional career, I’ve had countless conversations with Black professionals who share their experience about being the “only one” in the room—whether in leadership meetings, boardrooms, or professional networks. They describe how exhausting it can be to always advocate for their community, lead their work while also pushing for change for other marginalized groups. This places an immense mental, emotional, and psychological burden placed on Black professionals that often leads to burnout because of expectation of being a martyr and savior to everyone while not having support for safety themselves. Barriers to advancement Black professionals face several barriers that continue to stall career advancement: Access to networks: Many Black employees lack access to the informal networks and sponsorships that are essential for career growth. Representation at the top: Without Black leaders in senior roles, companies may find it more difficult to identify and recognize Black talent as viable for leadership positions. Limited support for risk and recovery: Mistakes are often treated as failures rather than learning opportunities, leaving Black professionals with few support systems and little room to develop, experiment, and grow. These barriers go beyond missed opportunities, undermining morale and increasing turnover—they touch upon the absence of a core belief that there’s expectation for them to succeed. Solutions that work To build workplaces where Black talent thrives, organizations need to move beyond performative gestures and commit to systemic change. 1. Activate Allyship Mentorship is valuable, but advocacy and being an ally for someone is transformational. Organizations must actively connect their senior leadership with the top talent in their organizations and despite their differences, identify and eliminate obstacles for them to develop and progress. This includes demonstrating and promoting behaviors that advocate, recognize, and highlight the skills and abilities of high performing Black talent. 2. Build Pathways for Growth Leadership development programs, cross-functional training, and stretch assignments create pathways for advancement. Companies should focus on ensuring Black employees have access to these training, developmental opportunities, and projects that challenge them and give them exposure for them to have their skills realized. 3. Create Environments for Thriving Retention requires more than onboarding—it requires intentional support. This includes creating a psychologically safe environment for all employees and especially Black employees during this tumultuous time that allows them to feel a sense of belonging and to contribute fully. How to build the future During these times, we need to uplift and magnify examples of companies and organizations making meaningful strides to maximize the full potential of their talent pool, including Black talent. Organizations like the Executive Leadership Council and the National Black MBA Association continue to create opportunities for Black professionals to connect, grow, and excel. Progress is possible when leading through purpose, values, and behaviors. Organizations can and should invest in people and prioritize inclusive environments that allow everyone to grow, develop, and succeed. The strength, ingenuity, and impact African Americans have had in the history of labor will continue as each generation embraces the essence, spirit, and energy from that which we come from. We are our ancestors’ wildest dreams and will continue to build upon their legacy to elevate, improve, and advance. This Black History Month, let us honor it by asking hard questions to which we must lead the solutions: How are we building pathways for Black professionals to contribute fully and lead? In what ways do our systems support growth, or create barriers for Black professionals? What are we doing today to ensure the next generation has similar or greater opportunities? Establishing an inclusive, psychologically safe, and collaborative workplace goes beyond meeting quotas or fulfilling obligations. It demands environments where everyone feels they belong, where their abilities are recognized and acknowledged, and where potential is nurtured to its fullest. The future of work thrives when we recognize that talent exists everywhere, and we should fight hard to ensure it has the opportunity to flourish. View the full article

Understanding a zoning variance begins with familiarizing oneself with zoning ordinances. These ordinances delineate how properties are utilized in specific areas. When effectively implemented, they ensure functions such as maintaining residential zones free from industrial influences. They also specify land uses for agricultural, commercial, and other purposes. While a city council sets the usage rules through ordinances, a zoning variance acts as an exception, awarded on an individual basis What Is a Zoning Variance? A zoning variance is a formal exception to the rules set by local zoning ordinances. Essentially, it’s a permit that allows property owners to use their land in a way that would otherwise be prohibited by standard zoning laws. This could be because they want to make modifications to an existing building, construct something new on empty land, or even use the property for a purpose that isn’t allowed under its current zoning designation. The primary purpose of a zoning variance is to offer flexibility in situations where following zoning regulations strictly would create unnecessary hardship or hinder the reasonable use of a property. READ MORE: How to Start a Business: Step by Step Guide How Does Variance to Zoning Ordinance Work? When property owners envision a different use for their land or building that isn’t aligned with existing zoning ordinances, they must apply for a variance. This request signifies their intent to deviate from the current zoning regulations. The process typically involves submitting a detailed application to a local zoning board or a similar governing body, explaining why the variance is necessary. There are often two types of variances: area and use. An area variance might involve requests like reducing the required setback from the road, while a use variance would pertain to changing the property’s designated purpose, like turning a residential property into a commercial one. Once the application is submitted, a public hearing is often scheduled, giving neighbors and other stakeholders an opportunity to express support or concerns. The board subsequently assesses the request using specific criteria, such as whether the existing zoning imposes unnecessary hardship or if granting the zoning variance would negatively impact the public interest. It’s crucial to remember that zoning regulations, as well as the criteria for granting variances, can vary significantly between municipalities, counties, and states. Thus, understanding the specific procedures and requirements of one’s local jurisdiction is essential when considering a variance. Generally, this is how a real estate variance works. An application for a variance is submitted. These go to a Planning Department. The application is advertised. This is in a newspaper, through a sign on the land in question, and on a website. A public hearing gets held to consider the requested variance. The applicant gets to talk to the Planning Commission first. That commission then votes on the request for a variance. The Board of Commissioners gets the final say on any variance application. This decision is final. If a zoning variance request gets denied, you can submit a new one six months later. Types of Zoning Variances Basically, there are two different types of zoning classification types. Property owners can apply for either one. The zoning board of appeals sets the rules for either type. Use Variances An area variance allows land to be used for purposes otherwise under zoning restrictions. Applicants could be looking at obtaining a zoning change for commercial use in a residential area. They may seek to amend current ordinances to permit multiple dwellings on an existing property. The proposed zoning variance may request the allowance of industrial use within a commercial zone. These required changes can be contrary to how the surrounding neighborhood gets used. There is a heavy burden of proof for a property owner to prove unnecessary hardship. Area Variances An area variance can include putting a fence on the property line or building an extension to a house. These variances allow for the use of the land in a way that’s otherwise restricted based on physical requirements or dimensions. An area variance usually needs to show it won’t negatively impact the surrounding neighborhood. An area variance needs to make sure there’s minimal impact on the environment. That includes factors like land drainage on the property. Traffic congestion and noise are also included before a final determination is made. Comparing Use Variances and Area Variances To better understand the intricacies of zoning variances, it’s essential to differentiate between Use Variances and Area Variances. Here’s a brief comparison: CriteriaUse VariancesArea Variances DefinitionAllow land to be used for purposes otherwise restricted by zoning.Permit use of land in ways restricted based on physical requirements or dimensions. ExamplesChange for commercial use in a residential area or multiple dwellings.Fence on the property line, building extensions, or other physical alterations. ConcernsMay contradict how the neighborhood is typically used. Heavy proof of hardship.Must show minimal impact on the environment and neighborhood. PurposeAllows fundamental changes to land use beyond existing zoning types.Allows changes to land use within the constraints of physical or dimensional limitations. ImpactCan be significant, often changing the essence of the land's use.Generally limited, focusing on specific changes without altering the broader use of the property. What Is an Example of a Zoning Variance? A zoning variance is important for several reasons. They don’t change the zoning of the real estate. The landowner gets to use private property and maybe build structures in a way that otherwise wouldn’t be permitted. They get legal permission to use the land under a waiver of regular zoning ordinances. Here are some examples affecting a residential district: Applying to put up a building higher than one that’s usually permitted can affect real estate. An applicant might want to put up a fence in their neighborhood. Changing a single-family building into a multi-family one. Why Zoning Variance Matters in Business Zoning laws matter for brick-and-mortar businesses and others. For example, each city might only allow zoning permits for retail stores in certain areas. Here are five ways variances might affect your bottom line. Some Businesses Can Be Banned: The property might be zoned for commercial or residential use. Obtaining a zoning variance might not be possible. Is There Enough Parking?: If not, look to “reasonable use” as a reason for a variance. These public facilities come into play. Can You Change The Property?: Can you upgrade to increase property values? Look for a nonconforming use from a previous bylaw. When Your Business is Home Based: Nearby property owners might come into play if you’re renting out rooms. You might need to poll them before you go to the Zoning Board. If You Want To Build On Vacant Land: As the owner, you’ll be involved in this time-consuming process. You might need a use variance. Navigating the Zoning Variance Application Process for Small Businesses Applying for a zoning variance can be a critical step for small businesses looking to expand or start-up in an area where their desired use of the property doesn’t conform to existing zoning regulations. Here’s a step-by-step guide to help small business owners through the application process: Understand Local Zoning Laws: Begin by familiarizing yourself with the local zoning ordinances that apply to your desired property. This information is usually available on your city or municipality’s website or at the local planning office. Determine the Type of Variance Needed: Identify whether you need a use variance (to use the property in a way that’s not currently allowed) or an area variance (for physical modifications to the property). Prepare Your Application: Gather all necessary documents required for the application. This typically includes: A detailed description of your proposed project. Site plans and architectural drawings if you’re planning physical changes. An explanation of why the variance is necessary and how it adheres to the criteria set by the zoning board. Engage with the Community: Before submitting your application, it might be beneficial to discuss your plans with neighboring property owners and the local community to gauge their support or address any concerns. Submit Your Application: Ensure that your application is complete and submit it to the local zoning board or equivalent body. Pay any applicable fees associated with the application process. A Hearing is Granted: Once your application is in order, affected neighboring property owners are informed of your request. This is to ensure transparency and give them an opportunity to voice concerns or support. Subsequently, a formal hearing date is set. Attend the Public Hearing: A public hearing will typically be scheduled, where you’ll have the opportunity to present your case. Being well-prepared to answer questions and provide additional information is crucial. As you present your case during the hearing, emphasize the economic aspects. Highlight points like the property’s inability to yield reasonable returns without the requested variance or potential challenges in selling the property without the desired changes.A few tips: Remember, things like scenic areas are protected. They look after wetlands, etc. “Essential character” concerns upholding the atmosphere of a neighborhood. Long story short, there are public welfare categories to be aware of, like “public use.” This spells out the unwavering right of the public to the land. A Final Determination: The climax of this journey might require you to face a more significant governing body. In many cases, this could be a City Council or another authoritative municipal entity. They will review the recommendations from the Zoning Board of Appeals or a comparable administrative body and make the ultimate decision.If your request for a use variance or a similar adjustment is approved, the formal endorsement will be issued by the Zoning Board of Appeals or the appropriate governing board. It’s important to stay informed about local regulations, as they can vary by jurisdiction. Follow Up: After the hearing, the zoning board will make a decision. If your application is denied, inquire about the reasons and explore the possibility of an appeal or modifying your proposal to meet the board’s requirements. Strategies for Addressing Community Concerns and Opposition Securing a zoning variance for your small business often hinges on gaining community support or effectively managing opposition. Here are some strategies to consider: Host Information Sessions: Before the public hearing, consider hosting information sessions for community members to learn about your project, ask questions, and express any concerns. This can help mitigate opposition by clarifying misunderstandings and demonstrating your commitment to being a good neighbor. Engage Directly with Opponents: If specific individuals or groups are opposed to your variance request, try to engage with them directly to understand their concerns. You may find common ground or be able to adjust your plans to alleviate their worries. Leverage Support: Identify and engage with local businesses, community leaders, and residents who support your project. Their voices during the public hearing can help counterbalance any opposition. Emphasize Benefits: Clearly communicate the advantages of your project to the community, including job creation, service enhancements, or local area improvements. By showcasing how the zoning variance could positively affect the community, you may influence opinions in your favor. Offer Compromises: Be open to modifying your plans to address community concerns. Compromises that respect both your business needs and the community’s interests can lead to a win-win outcome. Professional Representation: Consider hiring a lawyer or consultant who specializes in zoning and land use to represent your case. Their expertise can be invaluable in navigating the process and addressing technical concerns raised by the community or the zoning board. Following these steps and strategies can enhance your chances of obtaining a zoning variance, enabling your small business to thrive. What Is the Difference Between a Variance for Zoning and Non-conforming Use? A nonconforming use is a change to the zoning. However, the existing use is still allowed. On the other hand, a minimum variance is an exception to existing zoning laws. Here’s something else to consider. Variances are like conditional use permits. Both are limited. However, obtaining a variance is about demonstrating hardship. An owner needs to prove not getting one will adversely affect their business. Does a Property Owner Need a Zoning Variance to Start a Home-Based Business? Basically, that depends on your local jurisdiction and the type of business you want to run. Zoning laws shouldn’t apply if you’ve got no employees or walk-up trade. There are signage laws in municipalities. Plus the type of merchandise you are producing and putting up for sale might be restricted. Think fertilizer and chemicals. In the end, you can run a home-based business but must adhere to local and state laws. Remember to consider taxes and insurance requirements too. There’s not only the property to consider. These can be complicated. Watch out for selling part of a lot and the rest is non-conforming. That’s a self-created hardship, and you likely won’t get a variance. Here’s a great example of how variances work in the city of Edmonton, CA. Image: Depositphotos This article, "What is Zoning Variance?" was first published on Small Business Trends View the full article

Understanding a zoning variance begins with familiarizing oneself with zoning ordinances. These ordinances delineate how properties are utilized in specific areas. When effectively implemented, they ensure functions such as maintaining residential zones free from industrial influences. They also specify land uses for agricultural, commercial, and other purposes. While a city council sets the usage rules through ordinances, a zoning variance acts as an exception, awarded on an individual basis What Is a Zoning Variance? A zoning variance is a formal exception to the rules set by local zoning ordinances. Essentially, it’s a permit that allows property owners to use their land in a way that would otherwise be prohibited by standard zoning laws. This could be because they want to make modifications to an existing building, construct something new on empty land, or even use the property for a purpose that isn’t allowed under its current zoning designation. The primary purpose of a zoning variance is to offer flexibility in situations where following zoning regulations strictly would create unnecessary hardship or hinder the reasonable use of a property. READ MORE: How to Start a Business: Step by Step Guide How Does Variance to Zoning Ordinance Work? When property owners envision a different use for their land or building that isn’t aligned with existing zoning ordinances, they must apply for a variance. This request signifies their intent to deviate from the current zoning regulations. The process typically involves submitting a detailed application to a local zoning board or a similar governing body, explaining why the variance is necessary. There are often two types of variances: area and use. An area variance might involve requests like reducing the required setback from the road, while a use variance would pertain to changing the property’s designated purpose, like turning a residential property into a commercial one. Once the application is submitted, a public hearing is often scheduled, giving neighbors and other stakeholders an opportunity to express support or concerns. The board subsequently assesses the request using specific criteria, such as whether the existing zoning imposes unnecessary hardship or if granting the zoning variance would negatively impact the public interest. It’s crucial to remember that zoning regulations, as well as the criteria for granting variances, can vary significantly between municipalities, counties, and states. Thus, understanding the specific procedures and requirements of one’s local jurisdiction is essential when considering a variance. Generally, this is how a real estate variance works. An application for a variance is submitted. These go to a Planning Department. The application is advertised. This is in a newspaper, through a sign on the land in question, and on a website. A public hearing gets held to consider the requested variance. The applicant gets to talk to the Planning Commission first. That commission then votes on the request for a variance. The Board of Commissioners gets the final say on any variance application. This decision is final. If a zoning variance request gets denied, you can submit a new one six months later. Types of Zoning Variances Basically, there are two different types of zoning classification types. Property owners can apply for either one. The zoning board of appeals sets the rules for either type. Use Variances An area variance allows land to be used for purposes otherwise under zoning restrictions. Applicants could be looking at obtaining a zoning change for commercial use in a residential area. They may seek to amend current ordinances to permit multiple dwellings on an existing property. The proposed zoning variance may request the allowance of industrial use within a commercial zone. These required changes can be contrary to how the surrounding neighborhood gets used. There is a heavy burden of proof for a property owner to prove unnecessary hardship. Area Variances An area variance can include putting a fence on the property line or building an extension to a house. These variances allow for the use of the land in a way that’s otherwise restricted based on physical requirements or dimensions. An area variance usually needs to show it won’t negatively impact the surrounding neighborhood. An area variance needs to make sure there’s minimal impact on the environment. That includes factors like land drainage on the property. Traffic congestion and noise are also included before a final determination is made. Comparing Use Variances and Area Variances To better understand the intricacies of zoning variances, it’s essential to differentiate between Use Variances and Area Variances. Here’s a brief comparison: CriteriaUse VariancesArea Variances DefinitionAllow land to be used for purposes otherwise restricted by zoning.Permit use of land in ways restricted based on physical requirements or dimensions. ExamplesChange for commercial use in a residential area or multiple dwellings.Fence on the property line, building extensions, or other physical alterations. ConcernsMay contradict how the neighborhood is typically used. Heavy proof of hardship.Must show minimal impact on the environment and neighborhood. PurposeAllows fundamental changes to land use beyond existing zoning types.Allows changes to land use within the constraints of physical or dimensional limitations. ImpactCan be significant, often changing the essence of the land's use.Generally limited, focusing on specific changes without altering the broader use of the property. What Is an Example of a Zoning Variance? A zoning variance is important for several reasons. They don’t change the zoning of the real estate. The landowner gets to use private property and maybe build structures in a way that otherwise wouldn’t be permitted. They get legal permission to use the land under a waiver of regular zoning ordinances. Here are some examples affecting a residential district: Applying to put up a building higher than one that’s usually permitted can affect real estate. An applicant might want to put up a fence in their neighborhood. Changing a single-family building into a multi-family one. Why Zoning Variance Matters in Business Zoning laws matter for brick-and-mortar businesses and others. For example, each city might only allow zoning permits for retail stores in certain areas. Here are five ways variances might affect your bottom line. Some Businesses Can Be Banned: The property might be zoned for commercial or residential use. Obtaining a zoning variance might not be possible. Is There Enough Parking?: If not, look to “reasonable use” as a reason for a variance. These public facilities come into play. Can You Change The Property?: Can you upgrade to increase property values? Look for a nonconforming use from a previous bylaw. When Your Business is Home Based: Nearby property owners might come into play if you’re renting out rooms. You might need to poll them before you go to the Zoning Board. If You Want To Build On Vacant Land: As the owner, you’ll be involved in this time-consuming process. You might need a use variance. Navigating the Zoning Variance Application Process for Small Businesses Applying for a zoning variance can be a critical step for small businesses looking to expand or start-up in an area where their desired use of the property doesn’t conform to existing zoning regulations. Here’s a step-by-step guide to help small business owners through the application process: Understand Local Zoning Laws: Begin by familiarizing yourself with the local zoning ordinances that apply to your desired property. This information is usually available on your city or municipality’s website or at the local planning office. Determine the Type of Variance Needed: Identify whether you need a use variance (to use the property in a way that’s not currently allowed) or an area variance (for physical modifications to the property). Prepare Your Application: Gather all necessary documents required for the application. This typically includes: A detailed description of your proposed project. Site plans and architectural drawings if you’re planning physical changes. An explanation of why the variance is necessary and how it adheres to the criteria set by the zoning board. Engage with the Community: Before submitting your application, it might be beneficial to discuss your plans with neighboring property owners and the local community to gauge their support or address any concerns. Submit Your Application: Ensure that your application is complete and submit it to the local zoning board or equivalent body. Pay any applicable fees associated with the application process. A Hearing is Granted: Once your application is in order, affected neighboring property owners are informed of your request. This is to ensure transparency and give them an opportunity to voice concerns or support. Subsequently, a formal hearing date is set. Attend the Public Hearing: A public hearing will typically be scheduled, where you’ll have the opportunity to present your case. Being well-prepared to answer questions and provide additional information is crucial. As you present your case during the hearing, emphasize the economic aspects. Highlight points like the property’s inability to yield reasonable returns without the requested variance or potential challenges in selling the property without the desired changes.A few tips: Remember, things like scenic areas are protected. They look after wetlands, etc. “Essential character” concerns upholding the atmosphere of a neighborhood. Long story short, there are public welfare categories to be aware of, like “public use.” This spells out the unwavering right of the public to the land. A Final Determination: The climax of this journey might require you to face a more significant governing body. In many cases, this could be a City Council or another authoritative municipal entity. They will review the recommendations from the Zoning Board of Appeals or a comparable administrative body and make the ultimate decision.If your request for a use variance or a similar adjustment is approved, the formal endorsement will be issued by the Zoning Board of Appeals or the appropriate governing board. It’s important to stay informed about local regulations, as they can vary by jurisdiction. Follow Up: After the hearing, the zoning board will make a decision. If your application is denied, inquire about the reasons and explore the possibility of an appeal or modifying your proposal to meet the board’s requirements. Strategies for Addressing Community Concerns and Opposition Securing a zoning variance for your small business often hinges on gaining community support or effectively managing opposition. Here are some strategies to consider: Host Information Sessions: Before the public hearing, consider hosting information sessions for community members to learn about your project, ask questions, and express any concerns. This can help mitigate opposition by clarifying misunderstandings and demonstrating your commitment to being a good neighbor. Engage Directly with Opponents: If specific individuals or groups are opposed to your variance request, try to engage with them directly to understand their concerns. You may find common ground or be able to adjust your plans to alleviate their worries. Leverage Support: Identify and engage with local businesses, community leaders, and residents who support your project. Their voices during the public hearing can help counterbalance any opposition. Emphasize Benefits: Clearly communicate the advantages of your project to the community, including job creation, service enhancements, or local area improvements. By showcasing how the zoning variance could positively affect the community, you may influence opinions in your favor. Offer Compromises: Be open to modifying your plans to address community concerns. Compromises that respect both your business needs and the community’s interests can lead to a win-win outcome. Professional Representation: Consider hiring a lawyer or consultant who specializes in zoning and land use to represent your case. Their expertise can be invaluable in navigating the process and addressing technical concerns raised by the community or the zoning board. Following these steps and strategies can enhance your chances of obtaining a zoning variance, enabling your small business to thrive. What Is the Difference Between a Variance for Zoning and Non-conforming Use? A nonconforming use is a change to the zoning. However, the existing use is still allowed. On the other hand, a minimum variance is an exception to existing zoning laws. Here’s something else to consider. Variances are like conditional use permits. Both are limited. However, obtaining a variance is about demonstrating hardship. An owner needs to prove not getting one will adversely affect their business. Does a Property Owner Need a Zoning Variance to Start a Home-Based Business? Basically, that depends on your local jurisdiction and the type of business you want to run. Zoning laws shouldn’t apply if you’ve got no employees or walk-up trade. There are signage laws in municipalities. Plus the type of merchandise you are producing and putting up for sale might be restricted. Think fertilizer and chemicals. In the end, you can run a home-based business but must adhere to local and state laws. Remember to consider taxes and insurance requirements too. There’s not only the property to consider. These can be complicated. Watch out for selling part of a lot and the rest is non-conforming. That’s a self-created hardship, and you likely won’t get a variance. Here’s a great example of how variances work in the city of Edmonton, CA. Image: Depositphotos This article, "What is Zoning Variance?" was first published on Small Business Trends View the full article

Far-right candidate had been planning to file papers for new presidential electionView the full article

Clever boards can pre-empt attacks by behaving more like activists themselvesView the full article

Staying at home with kids is a full-time job on its own. But many moms also want to make extra money online or with a home-based business idea. If you’re looking for the perfect business idea for stay at home moms, read on for some options. What is a Mompreneur? A mompreneur is any mom who also runs a business. The term is often applied to those who run companies that serve other moms, or those who serve as the primary caregiver for their children. Read more: What is a Mompreneur? Business Opportunities for Stay-at-Home Moms Technology has opened lots of opportunities for stay-at-home moms and anyone looking to run a business remotely. You can run a company completely online and enjoy time flexibility to complete tasks while the kids are napping or entertaining themselves. Read more: 21 Successful Mom Entrepreneurs to Inspire You Why You Should Consider Starting Your Own Business as a Stay-at-Home Parent Some aspiring small business owners who are also parents may consider waiting until their children are grown or away at school. However, here are some reasons why you should start a business while staying home with the kids: Earn extra income: Most families with a parent who stays home live off one income. However, if you can build a lucrative business from home or during a partner’s off-hours, you can increase your family’s resources significantly. Demonstrate work ethic to your kids: If your kids see you working hard at something you love, they may emulate you and create their own career opportunities in the future. Enjoy a flexible schedule: Home-based business ideas often allow you to work on your own schedule. You can run your business while the kids sleep, go to school, or enjoy fun activities. Get your kids involved: As they get older, certain business opportunities may even create family bonding opportunities. For example, your kids may weigh in on your web design options or help you prepare decorations for an event you’re planning. Do something for yourself: Stay-at-home parents spend most of their time taking care of others. Creating your own business opportunity can help you reclaim some of your individuality, creativity, and sense of purpose outside your family. Criteria for Choosing Business Ideas for Stay-at-Home Moms: Our Methodology To assist stay-at-home moms in finding entrepreneurial opportunities that align with their lifestyle and responsibilities, we use a specific set of criteria. These criteria are essential for identifying ventures that are feasible, flexible, and rewarding. Each criterion is rated on a scale from 1 to 5, where 1 indicates the least importance and 5 the highest importance in our review process: Flexibility and Time Management Importance: 5 We prioritize business ideas that offer flexibility in terms of time and scheduling. This allows stay-at-home moms to balance business activities with family responsibilities effectively. Low Start-Up Costs and Overhead Importance: 4 Business ideas with minimal initial investment and low ongoing costs are preferable, as they reduce financial risk and are more accessible for moms working from home. Potential for Home-Based Operations Importance: 5 We assess the feasibility of running the business entirely or primarily from home, which is crucial for moms who need to be available for their children. Skill and Talent Utilization Importance: 4 Business ideas that leverage a mom’s existing skills, talents, or interests are highly rated. This could include areas like crafting, writing, consulting, or teaching. Market Demand and Economic Viability Importance: 4 The demand for the product or service in the market and its potential for generating income are important considerations. Scalability and Growth Potential Importance: 3 We evaluate whether the business idea has the potential for growth and scalability, both in the short term and as the children get older. Social Interaction and Networking Importance: 3 Opportunities for social interaction and networking can be beneficial, especially for stay-at-home moms looking to build a community or expand their professional network. Work-Life Balance Importance: 5 It’s crucial that the business idea aligns with maintaining a healthy work-life balance, ensuring that family life is not adversely impacted. By applying these criteria, our aim is to guide stay-at-home moms toward business ideas that are not only feasible and flexible but also fulfilling and compatible with their family-oriented lifestyle. Best Business Ideas for Mompreneurs Here are the top home businesses for moms interested in offering profitable products or services online. Freelance Writing Business As a freelance writer, you contract with publications to create content or articles as needed. This business model allows for flexibility and creativity, enabling you to write across multiple genres and for various platforms. There are a few ways to structure this business. Some writers work with just one or two companies on an ongoing basis, developing a deep understanding of their client’s voice and needs. Others prefer to diversify, marketing their writing skills on a wider scale, and partnering with multiple clients for short projects, which can range from blogs, magazine articles, or even ghostwriting books. Proofreading Business If your strength lies in refining content rather than creating it, then starting a proofreading service might be a great fit for you. You can serve a range of clients, including online publications, print journals, academic scholars, or independent authors looking to self-publish. As a proofreader, your keen eye for detail ensures the content is error-free and meets high-quality standards. Proofreaders may charge an hourly rate per word or even per project. As the digital age continues to boom, the demand for error-free content becomes increasingly crucial, making proofreading a sought-after skill. It’s also incredibly flexible and can easily be done from home on your own schedule. Bookkeeping Business For those with a knack for numbers and a financial background, running a bookkeeping business can be both profitable and satisfying. Many local businesses, especially small to medium enterprises, require bookkeeping services but don’t have the resources to hire a full-time accountant. By offering your services, you can help these businesses maintain their financial health. With the aid of modern bookkeeping software and cloud-based solutions, you can easily manage your client’s financial records, process payroll, and generate financial statements. Plus, the ability to work remotely allows you to serve clients beyond your local area right from the comfort of your home office. Virtual Assistant In today’s fast-paced digital landscape, business owners and entrepreneurs frequently face a multitude of tasks. This is where the virtual assistant (VA) comes into play, providing essential support for those who feel inundated by administrative responsibilities. Virtual assistants provide a broad spectrum of services, from scheduling meetings, managing social media accounts, and drafting emails to more specialized tasks like market research. As a VA, you can choose to work with one large client, offering a comprehensive range of services, or diversify and provide specific services to several clients. The flexible nature of this role means you can tailor your services to suit your strengths and expertise, and with many businesses moving online, the demand for VAs is on the rise. Read more: Small Business Ideas for Beginners Direct Sales Direct sales contracts with larger companies to sell products. Alternatively, some offer multi-level marketing opportunities where you purchase products yourself and then sell them to others. This can be another flexible opportunity, but one that can allow you to network with others in your industry. Social Media Manager Social media managers are responsible for scheduling content and engaging with followers on their clients’ social media accounts. To promote your services to other businesses, consider creating your own website and social media profiles. Personal Training Business Those with a fitness background can serve personal training clients online thanks to video chatting platforms. Or you can work with people in your local community if you prefer and if your schedule allows. You just need a home gym and computer to start this type of business. Consulting Business If you have experience with business, marketing, or other technical skills, work with clients remotely as a consultant. These professionals usually give clients the knowledge and tools to improve operations on their own, rather than offering ongoing services. More Great Home Business Ideas for Moms There are tons of diverse opportunities for making money as stay-at-home parents. Whether looking for an online business idea or something that you can run with your kids, here are some opportunities to consider. Course Writing Business Online education is experiencing a boom as more people seek to upskill or learn new topics from the comfort of their homes. If you have expertise in a particular subject, creating an online course can be a lucrative venture. Online courses typically consist of multiple videos, written lessons, quizzes, and interactive elements tailored to suit various learning styles. Once your course is ready, you can offer it for sale on your website or use platforms like Udemy or Coursera to reach a wider audience. A well-organized course can provide a source of passive income, allowing students to enroll and complete the course at their own pace without requiring any further involvement from you after it has been launched. Online Store There are tons of products you can sell online, from t-shirts to tech devices. Manage your own inventory from home or use a fulfillment or drop shipping service to simplify operations. Graphic Design Business In an increasingly visual world, businesses are continuously in need of standout graphics. If you have a flair for design, starting a graphic design business can be both fulfilling and profitable. Graphic designers assist companies in crafting their brand identity by creating logos, promotional materials, website designs, and more. With the advent of tools like Adobe Creative Cloud and communication platforms like Slack or Zoom, it’s easier than ever to collaborate with clients from all over the world, making your operations entirely remote. At-Home Daycare For those who love children and have the space and resources, an at-home daycare can be an ideal business. By providing care for your own children alongside others in the community, you can earn an income while also creating a social environment for the kids. Parents are always in search of reliable and nurturing spaces for their children, and by offering a safe, structured, and loving environment, you can create a thriving business. Just ensure you have the necessary licenses and adhere to local regulations. Dog Walking Business For animal enthusiasts looking for an active business, dog walking can be both enjoyable and profitable. It’s a great way to combine your daily walks with an income stream. If you have children who adore pets, this business becomes a fun family affair, teaching them responsibility while enjoying the outdoors. As your reputation grows, you can expand services to pet sitting or even grooming. Craft Business For those who find joy in creating, a craft business can be a rewarding endeavor. Whether you’re into pottery, jewelry making, or creating bespoke home decor, there’s a market for unique, handcrafted items. You can establish an online presence through platforms like Etsy or Shopify or participate in local craft fairs and farmer’s markets to showcase your creations. As demand grows, you can also consider offering craft workshops or tutorials, adding another revenue stream to your business. Event Planning Business Organizing events, whether they’re birthdays, weddings, or corporate functions, requires meticulous planning and a keen eye for detail. As an event planner, you’d collaborate with clients to bring their vision to life, liaising with vendors, venues, and suppliers. Even though much of the coordination can be done remotely, you’ll sometimes need to visit sites or attend the actual event to ensure things go smoothly. Event planners build a reputation based on the experiences they curate, so exceeding client expectations is key. This is an ideal opportunity for those who love social interaction and networking. Tutoring Business With the rise of online education, the demand for online tutors is increasing. You can utilize platforms such as Zoom or Skype to provide personalized lessons in subjects where you excel. This business can encompass a variety of areas, from academic subjects to skills like playing musical instruments or learning languages. Wholesale Baking Business For those who find solace in baking, turning this hobby into a business is a delightful proposition. From cupcakes to artisan bread, if you can bake it, there’s likely a local cafe or bakery interested in purchasing. Ensure you’re familiar with health regulations and obtain the necessary licenses. Stock Photography Business Quality images are in high demand for websites, blogs, and advertising campaigns. If you have a knack for photography, selling your images on platforms like Shutterstock or Getty Images can provide a steady income. Diversify your portfolio to increase sales opportunities. Digital Product Sales Digital products are cost-effective to produce and distribute. Create and sell items like eBooks, printable planners, or design templates. Websites like Gumroad or Shopify make selling these products seamless. YouTuber Create your own YouTube channel about your family or another subject you’re passionate about. Then, earn income from ad sharing or sponsored content. Social Media Influencer Similarly, focus on growing your own social media presence and work with brands you love to provide sponsorship opportunities. This is a flexible opportunity that you can scale over time. Podcaster For those who prefer an audio format, podcasting allows you to share content you care about. Then, offer sponsored ads within each show. Affiliate Marketing Affiliate marketers earn a commission from each sale made when they direct followers to a site via an affiliate link. This is a popular passive income stream for bloggers or influencers. Content Marketing Service Offer writing services to businesses that want to start a blog or build a robust online presence. There are many in-demand niches that you can specialize in while working remotely on your own schedule. Vacation Rental Business If you have the resources to purchase properties in a popular tourist destination, rent those spaces on sites like Airbnb or VRBO. You’ll need to maintain those properties regularly or work with a management company to get them ready for new guests. Meal Prep Service Those who love cooking may offer prepared meals to clients, especially those looking to save time and eat more healthy foods. Catering Service Turn your culinary passion into a business by catering events. Whether it’s intimate gatherings or grand affairs, delivering exceptional food and service will secure repeat clientele. Alterations Service For those with sewing skills, alter clothing and hem curtains for local customers from your own home. You can run this business on your own schedule, and you only need a few supplies to get started. Laundry Service Similarly, you can offer laundry services like washing, stain removal, and pressing. Either let customers pick up their items or deliver them to each person’s home. Web Design Business If you have the technical skills to design and build websites, help businesses create their own online presence in exchange for a fee. Create your own website with an online portfolio to showcase your work. Business Ideas for Stay-at-Home Moms Summary Brief Description Freelance Writing BusinessContract with publications to create content. Options for diverse clientele or specializing in one or two. Proofreading BusinessRefine content for clients; service online publications, academic scholars, and more. Bookkeeping BusinessServe local businesses with financial record management. Work remotely with modern software. Virtual AssistantManage administrative duties for businesses. Services range from scheduling to specialized tasks. Direct SalesContract with companies to sell products or engage in multi-level marketing. Social Media ManagerHandle content and interactions for client's social media accounts. Personal Training BusinessOffer fitness services online through video chats. Consulting BusinessShare expertise to help clients improve operations. Course Writing BusinessCreate online educational courses in specialized subjects. Online StoreSell various products online. Graphic Design BusinessCraft visual materials for businesses, including logos and promotional items. At-Home DaycareProvide care for children in a structured and loving environment. Dog Walking BusinessOffer walking services for dogs. Craft BusinessSell unique, handcrafted items online or at local events. Event Planning BusinessOrganize and manage various events for clients. Tutoring BusinessOffer online lessons in various subjects. Wholesale Baking BusinessBake goods for local establishments. Stock Photography BusinessSell quality photographs for various purposes online. Digital Product SalesProduce and distribute digital items like eBooks or design templates. YouTuberCreate content on YouTube and earn from ads or sponsorships. Social Media InfluencerGrow online presence and collaborate with brands for sponsorships. PodcasterProduce audio content and monetize through ads or sponsorships. Affiliate MarketingEarn commissions by directing followers to sites via affiliate links. Content Marketing ServiceOffer writing services to businesses wanting to build an online presence. Vacation Rental BusinessRent properties on platforms like Airbnb or VRBO. Meal Prep ServiceOffer prepared meals for those wanting convenient, healthy options. Catering ServiceProvide food services for events. Alterations ServiceSew or alter clothing for customers. Laundry ServiceProvide washing, stain removal, and pressing services. Web Design BusinessDesign and build websites for businesses. What Business Idea Can You Do While Staying Home? There are many online business ideas for stay-at-home moms that allow you to work from home and set your own schedule. For instance, you could provide freelance services such as writing, marketing, or web design to other businesses. Alternatively, you might consider launching your own eCommerce site or offering services directly to consumers, such as dog walking or laundry and alterations. Which Home Business Is Most Profitable? Many home-based businesses can be profitable since they often don’t come with high overhead costs like retail or office space. There are several that can be started with little to no investment, including freelance writing, web design services, and VA business, all of which can be profitable quickly. Conclusion The journey of a stay-at-home mom is undoubtedly a full-time job in itself, filled with love, care, and dedication to family. However, the modern world has opened up a world of opportunities for moms who wish to balance their caregiving responsibilities with the pursuit of entrepreneurial dreams. The term “mompreneur” encapsulates the spirit of these mothers who successfully manage both roles – nurturing their families and running businesses of their own. The changing landscape of technology and remote work has ushered in a wealth of business opportunities for stay-at-home moms. The ability to operate businesses entirely online has provided moms with the flexibility to manage their businesses while attending to their children’s needs. This new paradigm has transformed what it means to be a stay-at-home mom, offering a chance to earn income and pursue personal passions simultaneously. The decision to start a business while staying at home with the kids is a significant one, and it’s not without its challenges. However, the benefits and opportunities that come with this choice are substantial. Here are some compelling reasons why aspiring mompreneurs should seriously consider starting their own businesses: 1. Earn Extra Income: Many families rely on a single income when a parent stays home to care for the children. By establishing a profitable business from the comfort of home or during a partner’s off-hours, moms can significantly increase their family’s financial resources. This extra income can be a game-changer, providing financial security and the ability to pursue family goals more comfortably. 2. Set an Example of Work Ethic: Children often emulate the behaviors and values they observe in their parents. When kids see their moms working hard on something they are passionate about, it instills a strong work ethic in them. This example can inspire the next generation to create their own career opportunities, fostering independence and a lifelong love for learning. 3. Enjoy a Flexible Schedule: One of the most significant advantages of home-based business ideas is the flexibility they offer. Moms can manage their businesses during the hours that best suit their family’s needs. Whether it’s working during nap times, school hours, or late at night, this flexibility allows moms to strike a balance between caring for their children and pursuing their entrepreneurial dreams. 4. Get Kids Involved: As children grow older, certain business opportunities can create unique bonding experiences for families. Involving kids in aspects of the business, such as web design decisions or event planning, not only educates them but also strengthens family ties. It’s an opportunity for kids to learn about entrepreneurship firsthand, gaining insights into creativity, responsibility, and teamwork. 5. Reclaim Personal Identity: Stay-at-home parents often dedicate the majority of their time to caring for their families. While this is a noble and fulfilling role, it’s equally important for parents to nurture their individuality and personal interests. Starting a business allows moms to reclaim some of their creativity, passion, and sense of purpose outside their family role. The article has explored a wide range of business ideas suitable for mompreneurs, each offering unique opportunities for earning income and personal fulfillment. Here are some of the top home businesses for moms: 1. Freelance Writing Business: Freelance writers have the flexibility to create content for various platforms and genres. Whether they choose to work with a few long-term clients or diversify their portfolio, this business allows moms to express their creativity and writing skills. 2. Proofreading Business: If attention to detail is a strength, a proofreading service can cater to online publications, academic scholars, and authors seeking error-free content. 3. Bookkeeping Business: Moms with a financial background can offer bookkeeping services to local businesses. Modern bookkeeping software and remote work capabilities make this business accessible from home. 4. Virtual Assistant: In today’s fast-paced digital world, virtual assistants help businesses and entrepreneurs manage administrative tasks. Moms can choose to work with one primary client or offer specific services to multiple clients, adapting their roles to their strengths and expertise. 5. Direct Sales: Moms can participate in direct sales by collaborating with larger companies to sell their products or by delving into multi-level marketing opportunities. This business model provides flexibility and the opportunity to earn commissions from product sales. 6. Social Media Manager: Social media managers schedule content and engage with followers on clients’ social media accounts. Establishing an online presence to market services to other businesses is a key aspect of this business. 7. Personal Training Business: Moms with fitness backgrounds can offer personal training services online through video chatting platforms, combining their passion for fitness with income generation. 8. Consulting Business: Moms with expertise in various fields, such as business or marketing, can work as consultants, offering clients knowledge and tools to improve their operations independently. Beyond these business ideas, numerous other opportunities await stay-at-home moms. From creating online courses to selling products through eCommerce, the options are diverse and tailored to individual skills and passions. In the pursuit of entrepreneurship, moms can find fulfillment, financial independence, and a sense of personal identity while continuing to provide the love and care their families deserve. The path to becoming a successful mompreneur is not without its challenges, but with determination, creativity, and a strong work ethic, moms can achieve their business goals and inspire the next generation to follow their dreams. As we look to the future, let us celebrate the resilience and ingenuity of stay-at-home moms who have ventured into the world of entrepreneurship. They are not just managing businesses; they are also nurturing their families, proving that with dedication and ambition, it’s possible to create a harmonious balance between career and family life. The mompreneurs of today are paving the way for a new generation of empowered women who can thrive both at home and in the business world. Image: Envato Elements This article, "Business Ideas for Stay-at-Home Moms" was first published on Small Business Trends View the full article

Staying at home with kids is a full-time job on its own. But many moms also want to make extra money online or with a home-based business idea. If you’re looking for the perfect business idea for stay at home moms, read on for some options. What is a Mompreneur? A mompreneur is any mom who also runs a business. The term is often applied to those who run companies that serve other moms, or those who serve as the primary caregiver for their children. Read more: What is a Mompreneur? Business Opportunities for Stay-at-Home Moms Technology has opened lots of opportunities for stay-at-home moms and anyone looking to run a business remotely. You can run a company completely online and enjoy time flexibility to complete tasks while the kids are napping or entertaining themselves. Read more: 21 Successful Mom Entrepreneurs to Inspire You Why You Should Consider Starting Your Own Business as a Stay-at-Home Parent Some aspiring small business owners who are also parents may consider waiting until their children are grown or away at school. However, here are some reasons why you should start a business while staying home with the kids: Earn extra income: Most families with a parent who stays home live off one income. However, if you can build a lucrative business from home or during a partner’s off-hours, you can increase your family’s resources significantly. Demonstrate work ethic to your kids: If your kids see you working hard at something you love, they may emulate you and create their own career opportunities in the future. Enjoy a flexible schedule: Home-based business ideas often allow you to work on your own schedule. You can run your business while the kids sleep, go to school, or enjoy fun activities. Get your kids involved: As they get older, certain business opportunities may even create family bonding opportunities. For example, your kids may weigh in on your web design options or help you prepare decorations for an event you’re planning. Do something for yourself: Stay-at-home parents spend most of their time taking care of others. Creating your own business opportunity can help you reclaim some of your individuality, creativity, and sense of purpose outside your family. Criteria for Choosing Business Ideas for Stay-at-Home Moms: Our Methodology To assist stay-at-home moms in finding entrepreneurial opportunities that align with their lifestyle and responsibilities, we use a specific set of criteria. These criteria are essential for identifying ventures that are feasible, flexible, and rewarding. Each criterion is rated on a scale from 1 to 5, where 1 indicates the least importance and 5 the highest importance in our review process: Flexibility and Time Management Importance: 5 We prioritize business ideas that offer flexibility in terms of time and scheduling. This allows stay-at-home moms to balance business activities with family responsibilities effectively. Low Start-Up Costs and Overhead Importance: 4 Business ideas with minimal initial investment and low ongoing costs are preferable, as they reduce financial risk and are more accessible for moms working from home. Potential for Home-Based Operations Importance: 5 We assess the feasibility of running the business entirely or primarily from home, which is crucial for moms who need to be available for their children. Skill and Talent Utilization Importance: 4 Business ideas that leverage a mom’s existing skills, talents, or interests are highly rated. This could include areas like crafting, writing, consulting, or teaching. Market Demand and Economic Viability Importance: 4 The demand for the product or service in the market and its potential for generating income are important considerations. Scalability and Growth Potential Importance: 3 We evaluate whether the business idea has the potential for growth and scalability, both in the short term and as the children get older. Social Interaction and Networking Importance: 3 Opportunities for social interaction and networking can be beneficial, especially for stay-at-home moms looking to build a community or expand their professional network. Work-Life Balance Importance: 5 It’s crucial that the business idea aligns with maintaining a healthy work-life balance, ensuring that family life is not adversely impacted. By applying these criteria, our aim is to guide stay-at-home moms toward business ideas that are not only feasible and flexible but also fulfilling and compatible with their family-oriented lifestyle. Best Business Ideas for Mompreneurs Here are the top home businesses for moms interested in offering profitable products or services online. Freelance Writing Business As a freelance writer, you contract with publications to create content or articles as needed. This business model allows for flexibility and creativity, enabling you to write across multiple genres and for various platforms. There are a few ways to structure this business. Some writers work with just one or two companies on an ongoing basis, developing a deep understanding of their client’s voice and needs. Others prefer to diversify, marketing their writing skills on a wider scale, and partnering with multiple clients for short projects, which can range from blogs, magazine articles, or even ghostwriting books. Proofreading Business If your strength lies in refining content rather than creating it, then starting a proofreading service might be a great fit for you. You can serve a range of clients, including online publications, print journals, academic scholars, or independent authors looking to self-publish. As a proofreader, your keen eye for detail ensures the content is error-free and meets high-quality standards. Proofreaders may charge an hourly rate per word or even per project. As the digital age continues to boom, the demand for error-free content becomes increasingly crucial, making proofreading a sought-after skill. It’s also incredibly flexible and can easily be done from home on your own schedule. Bookkeeping Business For those with a knack for numbers and a financial background, running a bookkeeping business can be both profitable and satisfying. Many local businesses, especially small to medium enterprises, require bookkeeping services but don’t have the resources to hire a full-time accountant. By offering your services, you can help these businesses maintain their financial health. With the aid of modern bookkeeping software and cloud-based solutions, you can easily manage your client’s financial records, process payroll, and generate financial statements. Plus, the ability to work remotely allows you to serve clients beyond your local area right from the comfort of your home office. Virtual Assistant In today’s fast-paced digital landscape, business owners and entrepreneurs frequently face a multitude of tasks. This is where the virtual assistant (VA) comes into play, providing essential support for those who feel inundated by administrative responsibilities. Virtual assistants provide a broad spectrum of services, from scheduling meetings, managing social media accounts, and drafting emails to more specialized tasks like market research. As a VA, you can choose to work with one large client, offering a comprehensive range of services, or diversify and provide specific services to several clients. The flexible nature of this role means you can tailor your services to suit your strengths and expertise, and with many businesses moving online, the demand for VAs is on the rise. Read more: Small Business Ideas for Beginners Direct Sales Direct sales contracts with larger companies to sell products. Alternatively, some offer multi-level marketing opportunities where you purchase products yourself and then sell them to others. This can be another flexible opportunity, but one that can allow you to network with others in your industry. Social Media Manager Social media managers are responsible for scheduling content and engaging with followers on their clients’ social media accounts. To promote your services to other businesses, consider creating your own website and social media profiles. Personal Training Business Those with a fitness background can serve personal training clients online thanks to video chatting platforms. Or you can work with people in your local community if you prefer and if your schedule allows. You just need a home gym and computer to start this type of business. Consulting Business If you have experience with business, marketing, or other technical skills, work with clients remotely as a consultant. These professionals usually give clients the knowledge and tools to improve operations on their own, rather than offering ongoing services. More Great Home Business Ideas for Moms There are tons of diverse opportunities for making money as stay-at-home parents. Whether looking for an online business idea or something that you can run with your kids, here are some opportunities to consider. Course Writing Business Online education is experiencing a boom as more people seek to upskill or learn new topics from the comfort of their homes. If you have expertise in a particular subject, creating an online course can be a lucrative venture. Online courses typically consist of multiple videos, written lessons, quizzes, and interactive elements tailored to suit various learning styles. Once your course is ready, you can offer it for sale on your website or use platforms like Udemy or Coursera to reach a wider audience. A well-organized course can provide a source of passive income, allowing students to enroll and complete the course at their own pace without requiring any further involvement from you after it has been launched. Online Store There are tons of products you can sell online, from t-shirts to tech devices. Manage your own inventory from home or use a fulfillment or drop shipping service to simplify operations. Graphic Design Business In an increasingly visual world, businesses are continuously in need of standout graphics. If you have a flair for design, starting a graphic design business can be both fulfilling and profitable. Graphic designers assist companies in crafting their brand identity by creating logos, promotional materials, website designs, and more. With the advent of tools like Adobe Creative Cloud and communication platforms like Slack or Zoom, it’s easier than ever to collaborate with clients from all over the world, making your operations entirely remote. At-Home Daycare For those who love children and have the space and resources, an at-home daycare can be an ideal business. By providing care for your own children alongside others in the community, you can earn an income while also creating a social environment for the kids. Parents are always in search of reliable and nurturing spaces for their children, and by offering a safe, structured, and loving environment, you can create a thriving business. Just ensure you have the necessary licenses and adhere to local regulations. Dog Walking Business For animal enthusiasts looking for an active business, dog walking can be both enjoyable and profitable. It’s a great way to combine your daily walks with an income stream. If you have children who adore pets, this business becomes a fun family affair, teaching them responsibility while enjoying the outdoors. As your reputation grows, you can expand services to pet sitting or even grooming. Craft Business For those who find joy in creating, a craft business can be a rewarding endeavor. Whether you’re into pottery, jewelry making, or creating bespoke home decor, there’s a market for unique, handcrafted items. You can establish an online presence through platforms like Etsy or Shopify or participate in local craft fairs and farmer’s markets to showcase your creations. As demand grows, you can also consider offering craft workshops or tutorials, adding another revenue stream to your business. Event Planning Business Organizing events, whether they’re birthdays, weddings, or corporate functions, requires meticulous planning and a keen eye for detail. As an event planner, you’d collaborate with clients to bring their vision to life, liaising with vendors, venues, and suppliers. Even though much of the coordination can be done remotely, you’ll sometimes need to visit sites or attend the actual event to ensure things go smoothly. Event planners build a reputation based on the experiences they curate, so exceeding client expectations is key. This is an ideal opportunity for those who love social interaction and networking. Tutoring Business With the rise of online education, the demand for online tutors is increasing. You can utilize platforms such as Zoom or Skype to provide personalized lessons in subjects where you excel. This business can encompass a variety of areas, from academic subjects to skills like playing musical instruments or learning languages. Wholesale Baking Business For those who find solace in baking, turning this hobby into a business is a delightful proposition. From cupcakes to artisan bread, if you can bake it, there’s likely a local cafe or bakery interested in purchasing. Ensure you’re familiar with health regulations and obtain the necessary licenses. Stock Photography Business Quality images are in high demand for websites, blogs, and advertising campaigns. If you have a knack for photography, selling your images on platforms like Shutterstock or Getty Images can provide a steady income. Diversify your portfolio to increase sales opportunities. Digital Product Sales Digital products are cost-effective to produce and distribute. Create and sell items like eBooks, printable planners, or design templates. Websites like Gumroad or Shopify make selling these products seamless. YouTuber Create your own YouTube channel about your family or another subject you’re passionate about. Then, earn income from ad sharing or sponsored content. Social Media Influencer Similarly, focus on growing your own social media presence and work with brands you love to provide sponsorship opportunities. This is a flexible opportunity that you can scale over time. Podcaster For those who prefer an audio format, podcasting allows you to share content you care about. Then, offer sponsored ads within each show. Affiliate Marketing Affiliate marketers earn a commission from each sale made when they direct followers to a site via an affiliate link. This is a popular passive income stream for bloggers or influencers. Content Marketing Service Offer writing services to businesses that want to start a blog or build a robust online presence. There are many in-demand niches that you can specialize in while working remotely on your own schedule. Vacation Rental Business If you have the resources to purchase properties in a popular tourist destination, rent those spaces on sites like Airbnb or VRBO. You’ll need to maintain those properties regularly or work with a management company to get them ready for new guests. Meal Prep Service Those who love cooking may offer prepared meals to clients, especially those looking to save time and eat more healthy foods. Catering Service Turn your culinary passion into a business by catering events. Whether it’s intimate gatherings or grand affairs, delivering exceptional food and service will secure repeat clientele. Alterations Service For those with sewing skills, alter clothing and hem curtains for local customers from your own home. You can run this business on your own schedule, and you only need a few supplies to get started. Laundry Service Similarly, you can offer laundry services like washing, stain removal, and pressing. Either let customers pick up their items or deliver them to each person’s home. Web Design Business If you have the technical skills to design and build websites, help businesses create their own online presence in exchange for a fee. Create your own website with an online portfolio to showcase your work. Business Ideas for Stay-at-Home Moms Summary Brief Description Freelance Writing BusinessContract with publications to create content. Options for diverse clientele or specializing in one or two. Proofreading BusinessRefine content for clients; service online publications, academic scholars, and more. Bookkeeping BusinessServe local businesses with financial record management. Work remotely with modern software. Virtual AssistantManage administrative duties for businesses. Services range from scheduling to specialized tasks. Direct SalesContract with companies to sell products or engage in multi-level marketing. Social Media ManagerHandle content and interactions for client's social media accounts. Personal Training BusinessOffer fitness services online through video chats. Consulting BusinessShare expertise to help clients improve operations. Course Writing BusinessCreate online educational courses in specialized subjects. Online StoreSell various products online. Graphic Design BusinessCraft visual materials for businesses, including logos and promotional items. At-Home DaycareProvide care for children in a structured and loving environment. Dog Walking BusinessOffer walking services for dogs. Craft BusinessSell unique, handcrafted items online or at local events. Event Planning BusinessOrganize and manage various events for clients. Tutoring BusinessOffer online lessons in various subjects. Wholesale Baking BusinessBake goods for local establishments. Stock Photography BusinessSell quality photographs for various purposes online. Digital Product SalesProduce and distribute digital items like eBooks or design templates. YouTuberCreate content on YouTube and earn from ads or sponsorships. Social Media InfluencerGrow online presence and collaborate with brands for sponsorships. PodcasterProduce audio content and monetize through ads or sponsorships. Affiliate MarketingEarn commissions by directing followers to sites via affiliate links. Content Marketing ServiceOffer writing services to businesses wanting to build an online presence. Vacation Rental BusinessRent properties on platforms like Airbnb or VRBO. Meal Prep ServiceOffer prepared meals for those wanting convenient, healthy options. Catering ServiceProvide food services for events. Alterations ServiceSew or alter clothing for customers. Laundry ServiceProvide washing, stain removal, and pressing services. Web Design BusinessDesign and build websites for businesses. What Business Idea Can You Do While Staying Home? There are many online business ideas for stay-at-home moms that allow you to work from home and set your own schedule. For instance, you could provide freelance services such as writing, marketing, or web design to other businesses. Alternatively, you might consider launching your own eCommerce site or offering services directly to consumers, such as dog walking or laundry and alterations. Which Home Business Is Most Profitable? Many home-based businesses can be profitable since they often don’t come with high overhead costs like retail or office space. There are several that can be started with little to no investment, including freelance writing, web design services, and VA business, all of which can be profitable quickly. Conclusion The journey of a stay-at-home mom is undoubtedly a full-time job in itself, filled with love, care, and dedication to family. However, the modern world has opened up a world of opportunities for moms who wish to balance their caregiving responsibilities with the pursuit of entrepreneurial dreams. The term “mompreneur” encapsulates the spirit of these mothers who successfully manage both roles – nurturing their families and running businesses of their own. The changing landscape of technology and remote work has ushered in a wealth of business opportunities for stay-at-home moms. The ability to operate businesses entirely online has provided moms with the flexibility to manage their businesses while attending to their children’s needs. This new paradigm has transformed what it means to be a stay-at-home mom, offering a chance to earn income and pursue personal passions simultaneously. The decision to start a business while staying at home with the kids is a significant one, and it’s not without its challenges. However, the benefits and opportunities that come with this choice are substantial. Here are some compelling reasons why aspiring mompreneurs should seriously consider starting their own businesses: 1. Earn Extra Income: Many families rely on a single income when a parent stays home to care for the children. By establishing a profitable business from the comfort of home or during a partner’s off-hours, moms can significantly increase their family’s financial resources. This extra income can be a game-changer, providing financial security and the ability to pursue family goals more comfortably. 2. Set an Example of Work Ethic: Children often emulate the behaviors and values they observe in their parents. When kids see their moms working hard on something they are passionate about, it instills a strong work ethic in them. This example can inspire the next generation to create their own career opportunities, fostering independence and a lifelong love for learning. 3. Enjoy a Flexible Schedule: One of the most significant advantages of home-based business ideas is the flexibility they offer. Moms can manage their businesses during the hours that best suit their family’s needs. Whether it’s working during nap times, school hours, or late at night, this flexibility allows moms to strike a balance between caring for their children and pursuing their entrepreneurial dreams. 4. Get Kids Involved: As children grow older, certain business opportunities can create unique bonding experiences for families. Involving kids in aspects of the business, such as web design decisions or event planning, not only educates them but also strengthens family ties. It’s an opportunity for kids to learn about entrepreneurship firsthand, gaining insights into creativity, responsibility, and teamwork. 5. Reclaim Personal Identity: Stay-at-home parents often dedicate the majority of their time to caring for their families. While this is a noble and fulfilling role, it’s equally important for parents to nurture their individuality and personal interests. Starting a business allows moms to reclaim some of their creativity, passion, and sense of purpose outside their family role. The article has explored a wide range of business ideas suitable for mompreneurs, each offering unique opportunities for earning income and personal fulfillment. Here are some of the top home businesses for moms: 1. Freelance Writing Business: Freelance writers have the flexibility to create content for various platforms and genres. Whether they choose to work with a few long-term clients or diversify their portfolio, this business allows moms to express their creativity and writing skills. 2. Proofreading Business: If attention to detail is a strength, a proofreading service can cater to online publications, academic scholars, and authors seeking error-free content. 3. Bookkeeping Business: Moms with a financial background can offer bookkeeping services to local businesses. Modern bookkeeping software and remote work capabilities make this business accessible from home. 4. Virtual Assistant: In today’s fast-paced digital world, virtual assistants help businesses and entrepreneurs manage administrative tasks. Moms can choose to work with one primary client or offer specific services to multiple clients, adapting their roles to their strengths and expertise. 5. Direct Sales: Moms can participate in direct sales by collaborating with larger companies to sell their products or by delving into multi-level marketing opportunities. This business model provides flexibility and the opportunity to earn commissions from product sales. 6. Social Media Manager: Social media managers schedule content and engage with followers on clients’ social media accounts. Establishing an online presence to market services to other businesses is a key aspect of this business. 7. Personal Training Business: Moms with fitness backgrounds can offer personal training services online through video chatting platforms, combining their passion for fitness with income generation. 8. Consulting Business: Moms with expertise in various fields, such as business or marketing, can work as consultants, offering clients knowledge and tools to improve their operations independently. Beyond these business ideas, numerous other opportunities await stay-at-home moms. From creating online courses to selling products through eCommerce, the options are diverse and tailored to individual skills and passions. In the pursuit of entrepreneurship, moms can find fulfillment, financial independence, and a sense of personal identity while continuing to provide the love and care their families deserve. The path to becoming a successful mompreneur is not without its challenges, but with determination, creativity, and a strong work ethic, moms can achieve their business goals and inspire the next generation to follow their dreams. As we look to the future, let us celebrate the resilience and ingenuity of stay-at-home moms who have ventured into the world of entrepreneurship. They are not just managing businesses; they are also nurturing their families, proving that with dedication and ambition, it’s possible to create a harmonious balance between career and family life. The mompreneurs of today are paving the way for a new generation of empowered women who can thrive both at home and in the business world. Image: Envato Elements This article, "Business Ideas for Stay-at-Home Moms" was first published on Small Business Trends View the full article

David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It’s the world’s biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what’s happening and a bellwether of what’s to come, on a global scale. There’s no better time and place to start a conversation about how brands, and the marketing and advertising industries, are approaching AI at this crucial and nascent moment. In this episode, I talked to Droga about what Accenture’s $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture. On AI’s existential threats “Fundamentally, I think we have to look beyond job preservation. This is not about preserving specific jobs within an agency. What we look at is what it unleashes for the skillsets that you have, and how you can parlay that into new things. “AI is going to open up possibilities that we don’t understand quite yet and allow us to do things we wish we could have done, or didn’t anticipate being able to do. And if we have that attitude, then we will move forward.” On AI vs human creativity “Not all creativity is worth saving. I know that’s a provocation, that’s probably going to annoy some people. But I really mean it, because just turn on the TV. Look at most advertising. Look at most of the stuff that follows you online. Who wrote this shit? Who’s creating this stuff? Does that need saving? A lot of it’s written by something more alarming than AI, which is research and conformity. And that’s why it’s bland. “Now, what’s interesting about that is, that it does not erase the need for incredible things, innovative things. Things that touch you and [allow you to] experience the new. There’s always room for things that are really, really wonderful and delightful. That’s where our role as creators and shapers is always going to be needed and necessary. That’s where my optimism is.” Listen to the full episode for more. View the full article

While the March 3 submission deadline holds firm, compliance experts suggested guidance inquiries for Home Mortgage Disclosure Act filers could be lacking. View the full article

The increase in refinance originations in the fourth quarter trickled down to the title insurers, which reported year-over-year gains in new orders. View the full article

Parents, rejoice: For the first time ever, there’s a Lego brick so tiny that you can’t see it, let alone step on it. The brick in question is a microscopic sculpture created by U.K.-based artist David A Lindon. It’s made from a standard red square Lego, and it looks like one, too, aside from the fact that it measures just 0.02517 millimeter by 0.02184 millimeter (about the size of a white blood cell). As of this month, the brick has snagged the Guinness World Record for the smallest-ever handmade sculpture, measuring four times smaller than the previous record holder. We’ve seen lunar Legos, renewable Legos, and giant Legos, but this brick might just be the most innovative one yet—and the process of creating it was almost as unusual as the object itself. The world’s tiniest Lego is the smallest of three micro Legos Lindon’s created, according to his website. Materials science firm Spectrographic professionally measured each Lego to confirm the Guinness record. “With all three sculptures, one smaller than the other, they are so microscopic that even though you know where they are, on the head of a pin, when you look with your own eyes you still cannot see them,” Lindon writes. [Image: David A Lindon/Hammond Gallieries/SWNS] Lindon has been creating micro paintings and sculptures since 2021. His past works include a version of Stonehenge small enough to live atop a miniature pushpin, a statue of Beetlejuice that’s less than half the size of a match head, and a rendition of Vincent van Gogh’s Sunflowers that fits inside the eye of a needle. To bring his works to life, Lindon uses a Nikon SMZ25 microscope that requires a foot pedal to control zoom and focus. Then, he works with what he calls “micro precision tools” and materials such as micro-size pigments, dust, minerals, Kevlar strands, carbon, and carpet fibers to carve and shape his creations. Unsurprisingly, this niche practice presents a host of specific design challenges. In an interview with the BBC, Lindon shared that he’s trained himself to work between the beats of his heart to prevent the pulse in his fingertips from destroying his work. To create his record-breaking Lego, he said, he worked 6 to 10 hours each night so as to avoid the vibrations brought on by passing traffic. On his website, Lindon details a slew of other threats to his work, including static electricity, sneezing, coughing, or a breath of wind from an open window. “My first Amy Winehouse is still somewhere in our bedroom carpet or stuck on the sole of my shoe, we never found her,” Lindon writes. Luckily, he adds, his concentration has since improved, allowing him to hold still enough to create his microscopic works of art. Still, his practice takes time: “Each piece may take several months to get right,” he says. While the record-holding Lego brick is unlikely to go on sale anytime soon—given that it’s essentially invisible—it remains a fascinating testament to the human capacity for artistic perseverance. View the full article

The latest Big Tech-funded effort to improve affordable housing sees the solution in people’s backyards. The Chan Zuckerberg Initiative announced today that it’s providing seed funding for a startup that helps turn backyard dwellings into new homeownership opportunities for Americans who are increasingly getting locked out. The Chan Zuckerberg Initiative (CZI) announced a $750,000 investment in BuildCasa, a California-based startup seeking to increase the supply of ADUs, or accessory dwelling units. The funding is part of CZI’s Affordable Starter Home Initiative, which aims to provide funding for a number of pilot programs addressing housing accessibility and affordability. “We’re excited about BuildCasa’s model because it is creating new homes within existing, high-opportunity communities that can be sold for less than typical market rate homes without utilizing public funding to subsidize the projects, which is extremely limited,” Amaya Bravo-France, a program officer at the CZI, told Fast Company. [Image: BuildCasa] Founded in 2022 and named one of Fast Company‘s Most Innovative Companies last year, BuildCasa utilizes California law SB 9, which allows owners of large lots to split them up. The startup’s model, and its proprietary means of analyzing building opportunities, pairs landowners with developers, allowing a homeowner to sell part of their land to a developer, who can add one or two housing units and then sell them separately. The process creates additional density in existing residential areas, and adds much-needed supply to a state in the throes of a growing housing shortage. The grant will fund construction for eight housing units for those making 80% of AMI (area median income, a measure used to guarantee affordable housing goes to those in need). BuildCasa recently closed on a pair of properties in Sacramento using these grant funds, and the other six should be finished in the next two years. The Sacramento two-bedroom homes will be 650 square feet each and go for $325,000 (the area median price is $477,000). BuildCasa expects to break ground in the third quarter of this year. These kinds of lot split arrangements needs parcels that measure at least 2,400 square feet. [Image: BuildCasa] “Decades of regressive housing policy and NIMBY activism on the local level has blocked this crucial ‘missing middle’ development, leaving us with a catastrophic shortage of housing that young, lower, and middle-income families can afford to buy,” said Paul Steidl, BuildCasa’s cofounder and CPO, in a statement. “The only way out of this generational crisis is to build more housing.” So far, BuildCasa has helped add nearly 100 units, which are either approved or under construction, across California, concentrated mostly in Sacramento and the Bay Area. One reason they haven’t finished any units yet is that under California’s new laws, subdividing a lot via this process can take 10 to 18 months alone. [Image: BuildCasa] Can backyard building provide affordable housing at scale? CZI says it chose BuildCasa because it believes the startup can help fill a gap in affordable housing production and provide more entry-level homeownership opportunities. [Image: BuildCasa] “BuildCasa’s model stuck out because they utilize private capital to build these homes, but are able to offer them for more affordable rates,” says Bravo-France. “They also partner with homeowners to leverage their excess land to build these new affordable homes, allowing homeowners to receive a financial benefit from their land value while also contributing to solving CA’s housing crisis.“ Part of the appeal of this model, says BuildCasa CEO Ben Bear, was the ease of land acquisition. Often, affordable housing, especially larger apartment projects, requires substantial land, which adds to the cost, and the dense collection of new units can trigger neighborhood and NIMBY pushback. By using surplus land in oversize lots, and spreading a handful of units across numerous sites, the new housing blends into the neighborhood, Bear says. “It’s just there, coexisting side-by-side, which is really the way development used to be 100 years ago,” he says. “You have different types of units, apartments, and single family homes, all on the same street.” BuildCasa believes there’s significant opportunity for more such units, both statewide and nationally, if laws can be amended to mirror those in California. The firm’s algorithm has identified 1 million parcels of land in California alone where a lot split and ADU development would be possible. View the full article

Spring is just around the corner, ushering in new growth, brighter days, and the heady anticipation of summer. For those of us with sizable screen time, spring’s arrival also means that the dreary weather is no longer an excuse for spending hours doomscrolling TikTok and Instagram Reels until our eyes glaze over. And now there’s an app that can help you feel like it’s spring year-round. Rhys Kentish is a senior software engineer at the London-based app design firm Brightec. He’s spent the past four months building an app that makes users literally touch grass before they can open social media. “I was sick and tired of my reflex in the morning being to reach for my phone and scroll for upwards of an hour,” Kentish says. “It didn’t feel good and I wasn’t getting anything out of it.” [Image: courtesy Rhys Kentish] His solution is an app called Touch Grass, currently available for preorder and expected to debut on the App Store for iOS devices around mid-March. The app’s premise comes from a jab that gained popularity during the early pandemic, typically used to inform chronically online users that they’d become disconnected from real life. “Touch grass [is] used when someone is doing something weird, stupid, or pointless,” according to Urban Dictionary. “It means they need to come back to reality, they need to get some fresh air and get back in touch with how the real world works.” Kentish’s app works by allowing users to select their most distracting apps, then blocking said apps by default until the user ventures outside to touch grass. Once they take a photo of grass and submit it to the app, they can then choose the amount of time they’d like their problem apps to be unblocked. Currently, the app uses Google’s image-labeling Cloud Vision API to verify that the grass has, indeed, been touched. However, Kentish says, the app has gone so viral that he’s considering training his own image-detection model for cost-reduction purposes before Touch Grass makes its App Store debut. The app’s current iteration includes a pixelated 8-bit logo and a grass-scanning screen inspired by retro sci-fi aesthetics. Kentish plans to use a freemium model to support the app, wherein subscribers can pay a fee to block unlimited apps and categories, view their screen time history, and purchase extra monthly “skips” to get around touching grass (free users get one monthly skip). According to Kentish, 50% of skip purchase profits will go toward wildlife conservation projects in the U.K. The proposition of the Touch Grass app is simple: Before your digital fatigue drives you to embark on a full-on social media detox, maybe just try getting some fresh air. View the full article

How to Make Money Streaming If you’ve ever been curious about how streamers make money, we’re here to provide you with the answers. A live-streaming business can be quite profitable and serves as a great option if you’re seeking an extra source of income. There are numerous ways to begin learning how to make money streaming. In this article, we’ll explore what streaming is, the potential earnings you can achieve, and some ideas to help you get started. Ideas to Make Money Streaming Most platforms have some kind of streaming capability that can open you up to a large audience. Streaming can be a good way to make real money while also gaining a large following. We’ll go through some of the ways that you can earn money through streaming through activities such as playing a video game or demonstrating a skill or talent you have. Receive Tips on Live Streaming Platforms Using a live stream platform such as Youtube or Twitch, you can ask viewers to tip you if they have enjoyed the stream. This is one of the primary ways to make money live streaming, but the income will vary. Alternatively, you can also integrate links to payment platforms such as your personal PayPal, Venmo, and CashApp and encourage customers to tip you through those methods. Here are some more methods you could use: Engage Actively with Your Audience: Regular interaction with viewers can build a strong community and loyalty. Responding to comments, shouting out to regular viewers, and addressing questions can make viewers more inclined to tip as they feel a personal connection. Implement Visual Alerts: Visual and sound alerts for tips can encourage tipping. Not only does this alert notify you and the viewers of a tip, but it also gives recognition to the person tipping, making them feel appreciated and potentially prompting others to do the same. Set Goals and Challenges: Having a visible tip goal for specific purposes, like upgrading streaming equipment or funding a project, can motivate viewers to contribute. Moreover, setting challenges (e.g., doing something special when a tipping milestone is reached) can make tipping more interactive and fun for viewers. Mention Affiliates in Your Live Streams and Bios When it comes time to create content for your live stream, being part of an affiliate program like Twitch Partners can help you gain money on a live streaming platform, such as becoming a Twitch partner. You can include information about affiliates and what they offer and include an affiliate link. Each time a customer purchases from your link, you’ll get a percentage of money from affiliate sales. Branded merchandise Branded merchandise is another way to make money from video streaming. Based on your video content, you can create your own merchandise to go alongside it, such as hats, t-shirts, mugs, and more on your online store or Merch by Amazon. Stream sponsorship ads You can also make money streaming games through sponsorship ads and having brands sponsor your live stream. This is a hugely popular way to make money streaming games for live streamers as they can create brand partnerships on a streaming service such as Twitch or Youtube. Here are some more ideas: Exclusive Game Showcases: Brands might provide streamers with early access to their games or products. Streamers who are among the first to present a game can attract bigger audiences and benefit from exclusivity, which can be monetized. Sponsored Challenges or Events: Brands might sponsor specific challenges or events within a game. For instance, completing a game level using a brand’s product or organizing tournaments with brand-named titles provides entertainment and promotes the brand simultaneously. Branded Overlay and Product Placement: Brands can provide streamers with custom graphical overlays to be used during streams, highlighting the brand’s presence. Additionally, physical product placements in the streamer’s setup or background can also serve as subtle yet effective sponsorship ads. General advertising YouTube is one of the key platforms where streamers can generate revenue through ads, such as the pre-roll and mid-roll ads that appear in videos. Whether you’re playing video games or providing other kinds of content, advertising revenue through video monetization can be incredibly beneficial. Here are some campaigns you could run: Targeted Ad Campaigns: Implement targeted advertising campaigns that match the demographics of the streamer’s audience. This may include collaborating with brands that cater to a similar target market. Interactive Ad Formats: Incorporate interactive ad formats like polls or quizzes within the stream, making ads more engaging and less intrusive. Product Demonstrations: Conduct live product demonstrations and reviews during streams. This method can be particularly effective for tech gadgets, beauty products, or gaming accessories. Cross-Promotion: Engage in cross-promotion with other streamers or influencers. This can expand reach and provide fresh content for advertisements. Affiliate Marketing: Integrate affiliate marketing into streams. Mention products or services during the stream and provide affiliate links in the video description or chat. Sponsorship brand deals While one avenue is to have sponsorship ads, professional gamers, and live streamers can also get sponsored by brands and create partnerships with them as an additional revenue model. That might include creating sponsored content for brands or including them as a mention when talking to live viewers. Paid subscriptions Another common revenue model for a Twitch channel or YouTube videos is to create paid subscriptions. Fans can get exclusive content as part of being a subscriber and access to perks such as a streaming schedule, and streamers get regular payments through a flat fee revenue model. Offer courses Depending on the type of content you create, you can also offer courses and teach others to earn more money. Many streamers create digital products such as courses that they sell access to. You can create one-off or recurring teaching events that you can sell tickets to for additional income. Here are some courses you could offer: Content Creation Skills: Streamers can create courses teaching others how to become successful streamers themselves. This could cover topics like setting up a streaming studio, choosing the right equipment, and tips for engaging with an audience. Gaming Tutorials: Gaming streamers can draw in viewers by providing courses on gaming strategies, detailed walkthroughs, or advanced techniques, catering to gamers who want to enhance their skills. Monetization Strategies: Provide insights on how to make money streaming. Courses may cover techniques for establishing brand partnerships, utilizing affiliate marketing, and creating diverse income streams. Personal Brand Building: Teach how to build and maintain a personal brand online. This can include lessons on social media management, public speaking, and community building. Technical Workshops: Offer workshops on technical aspects of streaming, such as editing videos, optimizing streaming software settings, or graphic design for streamers. Create multiple channels Another way that streamers can make money is by creating multiple channels for different interests running simultaneously. That can be a great way to target more niche audiences, keep the channel organized, and provide multiple income streams. Although that does mean creating more content, it’s a way to diversify so that you’re not dependent on one channel for income. Create additional content Many streamers eventually branch out beyond video content to generate income. For instance, many streamers produce blog posts that may contain content marketing strategies to entice readers to visit their channel. Additionally, they might create various types of pre-recorded videos and provide exclusive access to paid subscribers as an incentive for watching their live streams. How to Make Money Streaming Summary MethodDescription Receive Tips on Live Streaming PlatformsAsk for tips from viewers on platforms like YouTube or Twitch. Offer alternative payment platform links like PayPal. Mention Affiliates in Your Live Streams and BiosPromote affiliate programs on your stream. Earn commissions from purchases through your affiliate links. Branded MerchandiseSell branded merchandise related to your streaming content. Stream Sponsorship AdsPartner with brands to have sponsored live streams, especially popular in game streaming. General AdvertisingMonetize through ads like pre-roll and mid-roll on platforms like YouTube. Sponsorship Brand DealsEstablish brand partnerships to create sponsored content or live mentions. Paid SubscriptionsOffer exclusive content to fans through paid subscriptions on platforms. Offer CoursesOffer and sell courses or other educational content based on your expertise. Create Multiple ChannelsLaunch multiple streaming channels for varied interests or niches to diversify income sources. Create Additional ContentExpand content offerings beyond streaming, like blogs or pre-recorded videos, to drive more traffic and monetize further. What is Streaming? Streaming is similar to live TV, where viewers can watch you and your screen in real-time. You have the ability to create and share videos live by using a mobile app, computer, or tablet that supports live streaming technology. There are many platforms such as Instagram, Facebook, Twitch, and Youtube that you can stream from and where viewers can find and watch your live stream. There’s no editing involved with your live content, so viewers see exactly what’s happening. You can play games, offer advice, and/or provide expert content based on your interests. How Much Money Does a Streamer Make? The amount streamers can make will vary quite a bit depending on how much time and effort goes into it. Many streamers report average earnings between $3,000-$5,000 if they work 40 hours per week. Streamer sponsorships can be anywhere between 1¢ to $1 per viewer per hour, so there are no set monthly payments, but there is ample opportunity for recurring income. For many, it’s just a hobby, but it can turn into solid income with some time and dedication. How to Get Started with Streaming Getting started with streaming and making money is pretty easy since it doesn’t require a lot of equipment. Here’s what you’ll need: A computer High-speed internet connection Streaming webcam and/or camera A microphone Good lighting and using additional equipment such as a ring light What are Streaming Costs There are not a lot of costs associated with streaming, so it’s a relatively affordable way to make additional income. You will need to invest in the following: Subscription fees to platforms such as Twitch and YouTube Premium Equipment such as high-quality webcams, cameras, and microphone Upgrading your machine to handle streaming content Additional audio/video peripherals Image: Depositphotos This article, "How to Make Money Streaming" was first published on Small Business Trends View the full article

How to Make Money Streaming If you’ve ever been curious about how streamers make money, we’re here to provide you with the answers. A live-streaming business can be quite profitable and serves as a great option if you’re seeking an extra source of income. There are numerous ways to begin learning how to make money streaming. In this article, we’ll explore what streaming is, the potential earnings you can achieve, and some ideas to help you get started. Ideas to Make Money Streaming Most platforms have some kind of streaming capability that can open you up to a large audience. Streaming can be a good way to make real money while also gaining a large following. We’ll go through some of the ways that you can earn money through streaming through activities such as playing a video game or demonstrating a skill or talent you have. Receive Tips on Live Streaming Platforms Using a live stream platform such as Youtube or Twitch, you can ask viewers to tip you if they have enjoyed the stream. This is one of the primary ways to make money live streaming, but the income will vary. Alternatively, you can also integrate links to payment platforms such as your personal PayPal, Venmo, and CashApp and encourage customers to tip you through those methods. Here are some more methods you could use: Engage Actively with Your Audience: Regular interaction with viewers can build a strong community and loyalty. Responding to comments, shouting out to regular viewers, and addressing questions can make viewers more inclined to tip as they feel a personal connection. Implement Visual Alerts: Visual and sound alerts for tips can encourage tipping. Not only does this alert notify you and the viewers of a tip, but it also gives recognition to the person tipping, making them feel appreciated and potentially prompting others to do the same. Set Goals and Challenges: Having a visible tip goal for specific purposes, like upgrading streaming equipment or funding a project, can motivate viewers to contribute. Moreover, setting challenges (e.g., doing something special when a tipping milestone is reached) can make tipping more interactive and fun for viewers. Mention Affiliates in Your Live Streams and Bios When it comes time to create content for your live stream, being part of an affiliate program like Twitch Partners can help you gain money on a live streaming platform, such as becoming a Twitch partner. You can include information about affiliates and what they offer and include an affiliate link. Each time a customer purchases from your link, you’ll get a percentage of money from affiliate sales. Branded merchandise Branded merchandise is another way to make money from video streaming. Based on your video content, you can create your own merchandise to go alongside it, such as hats, t-shirts, mugs, and more on your online store or Merch by Amazon. Stream sponsorship ads You can also make money streaming games through sponsorship ads and having brands sponsor your live stream. This is a hugely popular way to make money streaming games for live streamers as they can create brand partnerships on a streaming service such as Twitch or Youtube. Here are some more ideas: Exclusive Game Showcases: Brands might provide streamers with early access to their games or products. Streamers who are among the first to present a game can attract bigger audiences and benefit from exclusivity, which can be monetized. Sponsored Challenges or Events: Brands might sponsor specific challenges or events within a game. For instance, completing a game level using a brand’s product or organizing tournaments with brand-named titles provides entertainment and promotes the brand simultaneously. Branded Overlay and Product Placement: Brands can provide streamers with custom graphical overlays to be used during streams, highlighting the brand’s presence. Additionally, physical product placements in the streamer’s setup or background can also serve as subtle yet effective sponsorship ads. General advertising YouTube is one of the key platforms where streamers can generate revenue through ads, such as the pre-roll and mid-roll ads that appear in videos. Whether you’re playing video games or providing other kinds of content, advertising revenue through video monetization can be incredibly beneficial. Here are some campaigns you could run: Targeted Ad Campaigns: Implement targeted advertising campaigns that match the demographics of the streamer’s audience. This may include collaborating with brands that cater to a similar target market. Interactive Ad Formats: Incorporate interactive ad formats like polls or quizzes within the stream, making ads more engaging and less intrusive. Product Demonstrations: Conduct live product demonstrations and reviews during streams. This method can be particularly effective for tech gadgets, beauty products, or gaming accessories. Cross-Promotion: Engage in cross-promotion with other streamers or influencers. This can expand reach and provide fresh content for advertisements. Affiliate Marketing: Integrate affiliate marketing into streams. Mention products or services during the stream and provide affiliate links in the video description or chat. Sponsorship brand deals While one avenue is to have sponsorship ads, professional gamers, and live streamers can also get sponsored by brands and create partnerships with them as an additional revenue model. That might include creating sponsored content for brands or including them as a mention when talking to live viewers. Paid subscriptions Another common revenue model for a Twitch channel or YouTube videos is to create paid subscriptions. Fans can get exclusive content as part of being a subscriber and access to perks such as a streaming schedule, and streamers get regular payments through a flat fee revenue model. Offer courses Depending on the type of content you create, you can also offer courses and teach others to earn more money. Many streamers create digital products such as courses that they sell access to. You can create one-off or recurring teaching events that you can sell tickets to for additional income. Here are some courses you could offer: Content Creation Skills: Streamers can create courses teaching others how to become successful streamers themselves. This could cover topics like setting up a streaming studio, choosing the right equipment, and tips for engaging with an audience. Gaming Tutorials: Gaming streamers can draw in viewers by providing courses on gaming strategies, detailed walkthroughs, or advanced techniques, catering to gamers who want to enhance their skills. Monetization Strategies: Provide insights on how to make money streaming. Courses may cover techniques for establishing brand partnerships, utilizing affiliate marketing, and creating diverse income streams. Personal Brand Building: Teach how to build and maintain a personal brand online. This can include lessons on social media management, public speaking, and community building. Technical Workshops: Offer workshops on technical aspects of streaming, such as editing videos, optimizing streaming software settings, or graphic design for streamers. Create multiple channels Another way that streamers can make money is by creating multiple channels for different interests running simultaneously. That can be a great way to target more niche audiences, keep the channel organized, and provide multiple income streams. Although that does mean creating more content, it’s a way to diversify so that you’re not dependent on one channel for income. Create additional content Many streamers eventually branch out beyond video content to generate income. For instance, many streamers produce blog posts that may contain content marketing strategies to entice readers to visit their channel. Additionally, they might create various types of pre-recorded videos and provide exclusive access to paid subscribers as an incentive for watching their live streams. How to Make Money Streaming Summary MethodDescription Receive Tips on Live Streaming PlatformsAsk for tips from viewers on platforms like YouTube or Twitch. Offer alternative payment platform links like PayPal. Mention Affiliates in Your Live Streams and BiosPromote affiliate programs on your stream. Earn commissions from purchases through your affiliate links. Branded MerchandiseSell branded merchandise related to your streaming content. Stream Sponsorship AdsPartner with brands to have sponsored live streams, especially popular in game streaming. General AdvertisingMonetize through ads like pre-roll and mid-roll on platforms like YouTube. Sponsorship Brand DealsEstablish brand partnerships to create sponsored content or live mentions. Paid SubscriptionsOffer exclusive content to fans through paid subscriptions on platforms. Offer CoursesOffer and sell courses or other educational content based on your expertise. Create Multiple ChannelsLaunch multiple streaming channels for varied interests or niches to diversify income sources. Create Additional ContentExpand content offerings beyond streaming, like blogs or pre-recorded videos, to drive more traffic and monetize further. What is Streaming? Streaming is similar to live TV, where viewers can watch you and your screen in real-time. You have the ability to create and share videos live by using a mobile app, computer, or tablet that supports live streaming technology. There are many platforms such as Instagram, Facebook, Twitch, and Youtube that you can stream from and where viewers can find and watch your live stream. There’s no editing involved with your live content, so viewers see exactly what’s happening. You can play games, offer advice, and/or provide expert content based on your interests. How Much Money Does a Streamer Make? The amount streamers can make will vary quite a bit depending on how much time and effort goes into it. Many streamers report average earnings between $3,000-$5,000 if they work 40 hours per week. Streamer sponsorships can be anywhere between 1¢ to $1 per viewer per hour, so there are no set monthly payments, but there is ample opportunity for recurring income. For many, it’s just a hobby, but it can turn into solid income with some time and dedication. How to Get Started with Streaming Getting started with streaming and making money is pretty easy since it doesn’t require a lot of equipment. Here’s what you’ll need: A computer High-speed internet connection Streaming webcam and/or camera A microphone Good lighting and using additional equipment such as a ring light What are Streaming Costs There are not a lot of costs associated with streaming, so it’s a relatively affordable way to make additional income. You will need to invest in the following: Subscription fees to platforms such as Twitch and YouTube Premium Equipment such as high-quality webcams, cameras, and microphone Upgrading your machine to handle streaming content Additional audio/video peripherals Image: Depositphotos This article, "How to Make Money Streaming" was first published on Small Business Trends View the full article

FitzWalter Capital takes aim at key remaining asset in teetering metals empireView the full article

Feeling the impact of eggflation? As egg prices have soared, and the avian flu continues to wipe out millions of birds, many egg producers are struggling, but Vital Farms has managed to keep growing. CEO Russell Diez-Canseco shares how the brand’s relationship with farmers and transparency with customers have allowed the company to turn crisis into opportunity. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. The price of eggs is up like 50% over the past year, and in some places, more. I know there’s talk about bird flu impacting supply and hens lost. What’s going on? There’s a fair bit of conjecture about what’s going on in the market. The headline is, yes, a lot of birds have been destroyed over the last couple of years and even more recently in the last few months as a result of avian influenza, and that has resulted in a supply contraction in the market. Russell Diez-Canseco [Photo: Vital Farms] Some would say the price impact has been outsized relative to the amount of that enduring supply contraction. Almost all of those birds that have been, they call it depopulated, have been on really large farms, farms with a million or more birds, in cages, some outside of cages, but all in these big buildings with a lot of birds. That has resulted in more than 12% of the bird population in the United States being killed over the last year. On our network of small family farms, it’s been less than one-half of one percent. And I can’t prove to you exactly why we’ve been so lucky to avoid this issue, but we’ve been a lot luckier than many. Vital Farms eggs are particularly expensive, premium eggs. What makes an egg worth paying extra for, especially when eggs are already more expensive? Matt O’Hayer, our founder, is a serial entrepreneur with a big heart around animal welfare. When we first started this business, more than 95% of the laying hens were in cages, and he wanted to create a business that could liberate some of them. And that’s exactly what he ended up doing. So in those early days, we were the only nationally distributed brand of pasture-raised eggs—a new kind of egg that we were trying to popularize. In the ensuing years, starting as far back as when I joined the company in 2014, there have been lots of options besides Vital Farms to buy pasture-raised eggs. Yet over the years, ours has been the most expensive version of that commodity. We’ve been growing rapidly with healthy margins. We had an IPO in 2020. It’s more than just the features and benefits. They are buying our purpose and how we do what we do in addition to this certain kind of egg. We operate with a lot of transparency. For example, our egg cartons have the name of the farm from which those eggs came on them, and you can see a video of that farm on our website. When we go to a retailer, we’re not just trying to transact with them. We’re trying to help them plan their business to achieve their goals. Right now, it’s no secret that we’re not filling orders in full. A lot of egg companies aren’t, but we’ve developed a powerful brand, and demand, especially since we haven’t raised prices in over a year, is outstripping our supply of eggs. We’re pretty transparent about what we commit to with those retailers. It’s a rare thing in this world and certainly in the food system. That’s appealing to some. And if you haven’t had to raise prices over the last year when prices of other eggs have gone up, that means that premium is narrower than it used to be, right? How do you maintain that? There is some balance to the way we think about the choices we make around pricing. We might have built a strong brand that we could command an even higher price at some point in the future. We also have a commitment to improving the lives of people, animals, and the planet through food. And we might price ourselves out of some growth that leaves some chickens in cages and leaves some people stuck with an egg that may not be as good for all of our stakeholders. So, we take all that into account when we set pricing. But the truth is that our cost structure has faced some inflation over the last few years, but nothing that would inspire us or force us to double pricing the way we’ve seen it in the market over the last year. And that it sounds like is you’re using more smaller farms as opposed to these bigger industrial farms? Input costs are what they are. It takes a certain amount of feed, space in a barn, heat in the winter, and veterinary care to produce an egg. These are measurable commodities. We feed our birds corn and soy in addition to what they find out on the pasture, for example. Those have not doubled in the last six months. There is a pricing discovery mechanism for commodity eggs in this market, driven in part by spot pricing of eggs. When there’s a dislocation of supply, that number can jump up and suddenly find its way into production, pricing to retailers, and pricing on the shelf. We price as a branded CPG company. I don’t look at that index. We price based on what we think is right as part of the marketing mix, like any other branded company. https://www.youtube.com/watch?v=Xm0CFIKPEBY What’s at stake for Vital Farms right now? Our goal is to build America’s most trusted food brand. The way we build this company is by operating in a certain way—a values and purpose-driven way. So from that sense, what’s really important and what’s at stake is how do we continue to scale a world-class organization with a strong culture in a remote environment? We went remote in 2020. We’re still remote-first. Some crew members packing eggs or servicing farms need to be in a specific location, but a lot of us work from home. That is top of mind for me because, long before it shows up in any performance indicator, there’s always a risk of losing trust or upsetting the culture you’ve built. So that’s a primary focus for me. For all the chickens, it’s about the people. It’s an interesting but appropriate way to put it. Again, we focus significantly on treating chickens well and preventing them from getting sick from avian influenza. It’s working, but it requires vigilance, ownership from farmers and crew members who support them, and great execution. Those qualities are hard to come by in many respects, so we work hard to maintain that level of commitment. View the full article

Quantum researchers are in a race for qubits, and Microsoft is in the thick of the competition. Microsoft has spent the last 20 years pursuing a topological approach to quantum development. Last week, they had a breakthrough: The company counted eight topological qubits on their Majorana 1 chip. They published a paper in Nature, got a glowing New York Times piece about a “new state of matter,” and buoyed quantum stocks across the market. Eight qubits isn’t anywhere near what would be needed to reach full-scale quantum computing. That number is in the millions, and they would need to be error-corrected. Other companies, like IBM and Google, are much further ahead on that—just with different models. Microsoft finally proved that the topological approach could work; now, they’ve got to catch up. (Think of it like discovering a new way to build a car engine: Microsoft just got theirs to start, while others are already racing down the track.) There are reasons to be excited—namely, that a topological approach could be less susceptible to noise—but they’re still vastly behind in scale. “If anybody believes this means that Microsoft is close to a commercial quantum computer, they’re missing the point,” says Alan Baratz, CEO of D-Wave Quantum, a rival quantum company. “It’s a validation that [topological] is a viable approach. Will it be a better approach than superconducting or trapped ion or photonic or neutral atom? That remains to be seen.” The many paths to quantum computing All of our computers operate using “bits,” the smallest unit of digital information. This bit can be either a zero or a one. Quantum researchers are now developing bits that can be both zero and one at the same time—something that would dramatically speed up computations. These “qubits” are difficult to develop, even harder to scale, and almost impossible to correct for errors. Still, researchers at major companies have made significant progress. But there’s not one singular way to build a qubit. The most prominent approach to making a qubit relies on superconducting circuits—Google, IBM, and Amazon Web Services have all bet big on that. Another is the photonic technique, which uses light particles as qubits; that’s being developed domestically by PsiQuantum and Xanadu, and overseas by Chinese researcher Jian-Wei Pan. Each has shown promise, but most still face major hurdles, keeping large-scale, error-corrected quantum computing years away. Microsoft has added a topological approach to the rat race. “[For other modalities], we’ve demonstrated the physics as a community. Now it’s about scale,” says Jack Hidary, CEO of AI company SandboxAQ. “In the case of topological, it’s the one modality that needed a fundamental science breakthrough.” But, while Microsoft has reached their “science breakthrough,” other companies have pushed further. Both Hidary and Baratz reference Google’s Willow chip, which employs the superconducting approach. Not only did Willow employ significantly more qubits, but it also proved that error-correction was scalable. The more qubits, Google found, the more they reduced error. “They were able to show partial error correction on gate model qubits for the first time, and that’s critically important,” Baratz says. “That’s a true advance. I think [Majorana 1] is just a proof of concept widening.” Baratz is, like a number of physicists, generally skeptical of the Microsoft announcement. He references Microsoft’s previous failure in the arena: After publishing a 2018 paper in Nature claiming a Majorana discovery, quantum researchers began to question their findings. Microsoft’s scientists admitted “insufficient scientific rigour” in 2021, and Nature retracted the paper. Baratz also notes that the paper ignored qubit or gate fidelity, both measures of accuracy. “It leads you to wonder, what is this chip actually capable of doing, and to what extent is it actually a process?” he asks. For their part, Microsoft is embracing the spirit of competition. “Others are working to bring this same vision to life, but with different approaches,” a Microsoft spokesperson wrote in an email to Fast Company. “This is what makes science fun. Some in the field believe an alternative approach is the right one to take and have invested significant time and resources into their methods. We understand why they would want to advocate for their approach. Discourse and skepticism are all part of the scientific process.” Still, there’s a reason scientists continue to call Microsoft’s paper a “breakthrough.” While the company may not have anything close to a quantum computer—or even a lead in the race to get there—they’ve pulled off something thought previously unimaginable. Most had simply given up on the topological approach. “The topological approach is the most scientifically daunting approach to building a quantum computer, and that’s why Microsoft deserves credit,” Hidary says. “Kudos.” How far are we from full-scale, marketable quantum computing? That’s still unknown. But experts like Karthee Madasmy, who was an early investor in PsiQuantum, thinks the Microsoft news is yet another good sign. The timeline has shrunk, he says. “It’s not multiple decades away,” Madasmy says. “It’s actually a few years away.” View the full article

Shift follows pressure from activist hedge fund Elliott ManagementView the full article

In the short time since Graza’s 2022 launch, the wunderkind olive oil slinger has become a standout in a crowded market with its dynamic duo of extra-virgin olive oils: Sizzle for cooking and Drizzle for finishing—cleverly packaged in matte-green squeeze bottles. On Tuesday, Graza introduced its third product to the lineup, the high-heat cooking oil Frizzle. It’s being sold online as well as in select Whole Foods locations nationwide in squeeze bottles and a company-first nonaerosol spray bottle. Made from the remaining pressed olives from Graza’s flagship oils, Frizzle is extracted and refined without the use of chemicals or solvents. The natural refinement process results in a neutral taste and high smoke point, making it a wholly olive-based alternative to seed oils (those being the latest boogeyman of the wellness-industrial complex). Entering the neutral oil market has also allowed Graza to play around with new packaging, something the brand explored last year with its olive oil refill cans. [Photo: Graza] A new spin on neutral oil Graza cofounder and CEO Andrew Benin was well aware of the risks of tinkering with the brand. “Why mess with something that’s working?” he says. Frizzle may be the new kid on the block, but the product’s conception is as old as Graza itself. The Graza braintrust had always envisioned three use cases for its oil: frying and high-heat cooking, sautéing, and raw finishing. Frizzle is still made from olives, but don’t call it olive oil. Per regulations of the U.S. Food and Drug Administration, that title is reserved for the substance directly extracted from the olive fruit (such as Graza’s Drizzle and Sizzle). Frizzle, on the other hand, is technically an upcycled by-product made from the spent olives. But unlike some other cooking oils, it isn’t chemically refined. After spinning the pressed olives in a high-speed centrifuge, a tapenade-like slurry of flesh, pits, and peels known as pomace is left behind—what the Graza team lovingly calls “olive mush.” Once the oil is extracted, the product is naturally refined through multistep filtration and gradual heating, which removes impurities without the use of hexanes, solvents, or deodorants. [Photo: Graza] No seeds, no problem? These common refinement techniques are at the center of an ongoing push against seed oils, the detractors of which range from gently concerned at best to conspiratorial at worst. Robert F. Kennedy Jr., the new secretary of Health and Human Services, has been a particularly vocal skeptic of seed oils, suggesting Americans are being “unknowingly poisoned” by them. Nutrition experts insist such concerns have been exaggerated. Benin is quick to point out that neutral seed oils have a role to play. “By diminishing them, you’re diminishing the people who need to consume them as a functional ingredient in their diet,” he says, alluding to the presence of dietarily necessary omega-6 fatty acids that occur in corn oil, sunflower oil, canola oil, and the like. To lump all seed oils into one category, he continues, is as overly generalizing as presuming all olive oil meets the same quality standards. Still, Benin will go to bat for Graza any day of the week. “This is a superior product than canola oil because we can back it up with lab data, and taste,” he says. “But we’re not going to be bashing seed oils as part of our brand.” [Photo: Graza] Standing out by blending in Despite conventional wisdom, Benin says, you can fry with extra-virgin olive oil. In fact, he notes that you can fry more, repeatedly, in EVOO than you can in other types of oils. But its capabilities top out around its smoke point of 410 degrees. At that temperature, you’re essentially refining the oil yourself, and all of those lovely grassy, bitter notes flame out, making way for an acrid-tasting substance called acrolein. [Photo: Graza] Frizzle’s 490-degree smoke point makes it optimal for wok cooking, grilling, or searing in a ripping-hot cast iron. But Benin says those capabilities presented some new challenges for the oil aficionados at Graza. How do you sell a product whose defining characteristic is neutrality? Extra-virgin olive oil is known for its variety of tasting notes, whether grassy, peppery, or fruity, due to EVOO’s high percentage of antioxidant-rich polyphenols. The refining process breaks down polyphenols, resulting in more neutral-tasting oil. Graza adds 7% of its Sizzle formula to Frizzle post-refinement, replacing some lost polyphenols and adding a soupçon of buttery flavor that Benin says eludes other neutral oil options. “Adding [EVOO] after the Frizzle has been refined means that all the antioxidants from the Sizzle are not affected as part of the refining process,” he says. “We’re adding in the health benefit afterwards.” New oil, new packaging One advantage of refined oil is its longer shelf life—approximately three years as opposed to extra-virgin olive oil’s two (or even one, in some instances). That wiggle room allowed Graza, which has limited its refills to single-use sizes, to introduce a new suite of packaging volumes, all decked out in a lemon-yellow color scheme. Frizzle can be bought in Graza’s first at-home jug, a 2-liter vessel with an ergonomic handle that retails for $29.99 exclusively on the company’s website. Frizzle also comes in a nonaerosol spray bottle—another Graza first—for grilling and baking ($6.99). And it wouldn’t be Graza without the signature squeeze bottle that put the brand on the map, available in the same 750-milliliter bottle as Sizzle ($14.99). Benin and company have no doubt that Frizzle will stand up to Graza’s flagship oils, even if it means expanding its lexicon to include the word neutral. “We’re trying to push it, we’re trying to innovate, we’re trying to prove it in our products,” he says. “It’s been exciting and difficult to orient a company around a new word.” View the full article