Technical SEO

Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary keywords are, how to find…Read more ›View the full article

(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a place where your brand’s reputation is shaped by real user…Read more ›View the full article

But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A focus keyword isn’t just a box to fill in. It’s…Read more ›View the full article

The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:…Read more ›View the full article

Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to help you process the change. We want to help you…Read more ›View the full article

Is Grokipedia a serious competitor to Wikipedia, or just a doomed exercise in billionaire hubris? Does Grok bring new value to the table, or just rehash the same old content? Does Grokipedia influence AI search in a similar way to…Read more ›View the full article

Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in Sydney”…Read more ›View the full article

We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything AI-related, a lot has changed since then. For instance, as of January 2026, AI Overviews are now powered by Gemini 3 to better answer…Read more ›View the full article

If you don’t know, that’s a problem. ChatGPT influences millions of product decisions every day—and unlike Google, it gives you zero impressions data, no Search Console, and no built-in analytics. In this guide, I’ll show you how to monitor your…Read more ›View the full article

Now, it commands its own conference circuit, operating alongside dozens of dozens of established SEO and marketing conferences that have added substantial AI search tracks. Here’s a roundup of all the GEO and GEO-adjacent conferences that are happening in 2026.…Read more ›View the full article

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But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition. You can build basic vibe-coded tools…Read more ›View the full article

While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to Google, not just on the total number of searches, but also searches where they compete…Read more ›View the full article

This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The problem is…Read more ›View the full article

The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’re working…Read more ›View the full article

We’ve got 17 updates this month – from unlocking global keyword research to deeper link analysis and more actionable site monitoring. Let’s dive in. Cited pages and cited domains API endpoints You can now programmatically pull the pages and domains…Read more ›View the full article

After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand…Read more ›View the full article

Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the impact of AI Overviews has worsened. As…Read more ›View the full article

But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google…Read more ›View the full article

These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more ›View the full article

Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understand…Read more ›View the full article

Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a traditional…Read more ›View the full article

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›View the full article

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more ›View the full article