Technical SEO

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO strategy The SEO goals you aim for The processes you follow to…Read more ›View the full article

Here are a few examples from a finished project I’ve already created using this method. The first example is an executive summary, providing a brief overview of the analysis. And here, ChatGPT performs keyword overlap and keyword gap analyses. You…Read more ›View the full article

You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need: Even when…Read more ›View the full article

But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org. In a nutshell, it’s a…Read more ›View the full article

After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those…Read more ›View the full article

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…Read more ›View the full article

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…Read more ›View the full article

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees. Because here’s the uncomfortable truth: LLMs don’t reward firsts.…Read more ›View the full article

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to get into a copying war and…Read more ›View the full article

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t seem useful to consider them distinct processes. The things that contribute to good visibility in search engines also contribute…Read more ›View the full article

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this…Read more ›View the full article

When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because event sponsorships have been a big part of our marketing strategy. We’ve spent an estimated $500,000 on them, sponsoring…Read more ›View the full article

The tactics are broadly applicable, but how you apply them will depend on your business model. A local firm might focus on community-driven content and local SEO, while a digital-first platform might lean into educational resources and national visibility. To…Read more ›View the full article

As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… We studied the traffic makeup of thousands of websites, and found that AI sends just 0.1% of total…Read more ›View the full article

The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches. By Google’s own admission, these kinds of “E-E-A-T” sensitive queries…Read more ›View the full article

But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for broken links, scraping metadata, analyzing rankings, and auditing on-page SEO are all doable with a few lines of code.…Read more ›View the full article

On average, the world’s leading brands see a lift in organic traffic by over 58% from multilingual SEO. For some companies, like Amazon, Wise, and Canva, multilingual SEO strategies deliver over 50% of their total organic traffic, contributing billions in…Read more ›View the full article

Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation. But times have…Read more ›View the full article

Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you pay for. Unlike organic search results (SEO), which take time to build, search ads appear almost instantly at the…Read more ›View the full article

But what does “quality” even mean? Some people think the Alchemist changed their lives, while others think it’s the worst thing ever written. What’s “quality” to one reader may be complete BS to another. So how do you measure whether…Read more ›View the full article

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses snapshots, and doesn’t…Read more ›View the full article

A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle moving through these distinct phases: Intro stage –…Read more ›View the full article

Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. Marketers use AI for search engine optimization, brainstorming content ideas, and automating repetitive processes like ad targeting, according to research…Read more ›View the full article

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes from the expertise shared by these industry leaders:…Read more ›View the full article

This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces working against you: the cold, hard unit economics of your…Read more ›View the full article