Technical SEO

It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by…Read more ›View the full article

That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A brand gap analysis measures the difference between your brand’s potential visibility and its actual presence across…Read more ›View the full article

But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and shape how AI represents your brand. I’ll walk you through tactics that help you accomplish all of…Read more ›View the full article

You can repeat this analysis yourself pretty easily. Just do an open database search in Brand Radar, head to the “Cited pages” report for your desired AI assistant, and export the top 1,000 cited pages. Then run the cited pages…Read more ›View the full article

To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop…Read more ›View the full article

MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores…Read more ›View the full article

This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across…Read more ›View the full article

To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is…Read more ›View the full article

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So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters they actually read and recommend. The result? A curated list of newsletters that span SEO, media,…Read more ›View the full article

Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of it as backlink auditing for the AI…Read more ›View the full article

But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and…Read more ›View the full article

They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. Right…Read more ›View the full article

Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches. If…Read more ›View the full article

In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code, or data visualizations—created primarily or entirely using artificial…Read more ›View the full article

Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put forward…Read more ›View the full article

User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything…Read more ›View the full article

If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and…Read more ›View the full article

AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, here I’m using Ahrefs’ Brand Radar to analyze Tesla’s…Read more ›View the full article

And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I share my favorite use cases and actionable workflows to turn…Read more ›View the full article

Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you do traditional search. But that doesn’t mean…Read more ›View the full article

These are the 100 most cited domains, along with their number of mentions. The top most cited domains in ChatGPT for the U.S. are Reddit, Wikipedia, Amazon, Forbes, and Business Insider. ChatGPT seems to prefer authoritative sites, especially well-known publications,…Read more ›View the full article

Want the full story? Read on. As you probably already know, Search Engine Optimization (SEO) is the practice of improving your website so it appears higher in Google, Bing, or other search engine results when people search for topics related…Read more ›View the full article

These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With so many mentions of YouTube, their own blog, and themselves,…Read more ›View the full article

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.…Read more ›View the full article