Technical SEO

But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition. You can build basic vibe-coded tools…Read more ›View the full article

At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve…Read more ›View the full article

In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats The highest traffic calculator in my research was an Indian systematic…Read more ›View the full article

To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop…Read more ›View the full article

This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that defined Ahrefs…Read more ›View the full article

The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more ›View the full article

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable…Read more ›View the full article

It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using…Read more ›View the full article

Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a…Read more ›View the full article

As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… We studied the traffic makeup of thousands of websites, and found that AI sends just 0.1% of total…Read more ›View the full article

The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers. A $100 denim dog harness brand struggled with low ad engagement.…Read more ›View the full article

To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds…Read more ›View the full article

This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis. Here’s what…Read more ›View the full article

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…Read more ›View the full article

It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by…Read more ›View the full article

In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code, or data visualizations—created primarily or entirely using artificial…Read more ›View the full article

This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Read more ›View the full article

When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because event sponsorships have been a big part of our marketing strategy. We’ve spent an estimated $500,000 on them, sponsoring…Read more ›View the full article

This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The problem is…Read more ›View the full article

But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap). This matters because it suggests these aren’t just a “short…Read more ›View the full article

Here’s why that happens and what it means. Please note: correlation does not imply causation and past performance is not indicative of future results. This article is for informational purposes only and does not constitute investment advice. I used Ahrefs…Read more ›View the full article

To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking to level up without blowing the budget. This stack is…Read more ›View the full article

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who…Read more ›View the full article

That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A brand gap analysis measures the difference between your brand’s potential visibility and its actual presence across…Read more ›View the full article

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more ›View the full article