Technical SEO

AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But as it turns out, we’re building an AI…Read more ›View the full article

Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost visits. It’s simple: fill topic gaps in your content. Here’s…Read more ›View the full article

After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those…Read more ›View the full article

But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in website traffic using a step-by-step process of elimination. Check your…Read more ›View the full article

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry or niche In this guide, you’ll learn how to make…Read more ›View the full article

But what does “quality” even mean? Some people think the Alchemist changed their lives, while others think it’s the worst thing ever written. What’s “quality” to one reader may be complete BS to another. So how do you measure whether…Read more ›View the full article

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to find relevant, high-quality websites that are worth reaching out to.…Read more ›View the full article

Here are a few examples from a finished project I’ve already created using this method. The first example is an executive summary, providing a brief overview of the analysis. And here, ChatGPT performs keyword overlap and keyword gap analyses. You…Read more ›View the full article

But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited resources. Fortunately, most strategies on how to get customers boil…Read more ›View the full article

Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of marketing tactics that help audiences recognize and recall a brand name,…Read more ›View the full article

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how we say it in company meetings, interviews, sales calls, YouTube…Read more ›View the full article

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…Read more ›View the full article

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this…Read more ›View the full article

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning up quick social media posts, creating blog post graphics, or…Read more ›View the full article

This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces working against you: the cold, hard unit economics of your…Read more ›View the full article

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees. Because here’s the uncomfortable truth: LLMs don’t reward firsts.…Read more ›View the full article

On average, the world’s leading brands see a lift in organic traffic by over 58% from multilingual SEO. For some companies, like Amazon, Wise, and Canva, multilingual SEO strategies deliver over 50% of their total organic traffic, contributing billions in…Read more ›View the full article

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses snapshots, and doesn’t…Read more ›View the full article

And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so. I am currently…Read more ›View the full article

But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for broken links, scraping metadata, analyzing rankings, and auditing on-page SEO are all doable with a few lines of code.…Read more ›View the full article

Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you pay for. Unlike organic search results (SEO), which take time to build, search ads appear almost instantly at the…Read more ›View the full article

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO strategy The SEO goals you aim for The processes you follow to…Read more ›View the full article

The tactics are broadly applicable, but how you apply them will depend on your business model. A local firm might focus on community-driven content and local SEO, while a digital-first platform might lean into educational resources and national visibility. To…Read more ›View the full article

SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing its monopoly on knowledge management as more people turn to…Read more ›View the full article

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like…Read more ›View the full article