Technical SEO

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry or niche In this guide, you’ll learn how to make…Read more ›View the full article

And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so. I am currently…Read more ›View the full article

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to get into a copying war and…Read more ›View the full article

To find the top trending startups in 2025 we calculated the percentage growth of their organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs API. Organic traffic growth is a strong indicator of a…Read more ›View the full article

When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you’re looking for a source of alternative data to inform your investing decisions, our list of the…Read more ›View the full article

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how we say it in company meetings, interviews, sales calls, YouTube…Read more ›View the full article

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired by them)…Read more ›View the full article

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable…Read more ›View the full article

To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs API. Organic traffic growth is a strong indicator of a…Read more ›View the full article

From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can apply them to your own SaaS business. Let’s dive in!…Read more ›View the full article

Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan your strategy. What’s more, you can do it with free tools, and the process becomes even simpler when using…Read more ›View the full article

I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter for rankings?” by disavowing all links to a few blogs.…Read more ›View the full article

But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in website traffic using a step-by-step process of elimination. Check your…Read more ›View the full article

Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific use cases. So, here are the top search engines, classified…Read more ›View the full article

This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces working against you: the cold, hard unit economics of your…Read more ›View the full article

However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.…Read more ›View the full article

That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked. If you’re tired of starting from scratch every…Read more ›View the full article

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes from the expertise shared by these industry leaders:…Read more ›View the full article

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses snapshots, and doesn’t…Read more ›View the full article

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO strategy The SEO goals you aim for The processes you follow to…Read more ›View the full article

But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for broken links, scraping metadata, analyzing rankings, and auditing on-page SEO are all doable with a few lines of code.…Read more ›View the full article

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees. Because here’s the uncomfortable truth: LLMs don’t reward firsts.…Read more ›View the full article

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t seem useful to consider them distinct processes. The things that contribute to good visibility in search engines also contribute…Read more ›View the full article

On average, the world’s leading brands see a lift in organic traffic by over 58% from multilingual SEO. For some companies, like Amazon, Wise, and Canva, multilingual SEO strategies deliver over 50% of their total organic traffic, contributing billions in…Read more ›View the full article

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…Read more ›View the full article