Technical SEO

I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for…Read more ›View the full article

So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI…Read more ›View the full article

I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites. This invisible traffic problem comes…Read more ›View the full article

It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using…Read more ›View the full article

Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s AI results. With this new reality in…Read more ›View the full article

Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates, keyword rankings, top pages, etc.…Read more ›View the full article

Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link…Read more ›View the full article

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There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites. This is what keeps most websites from blocking search engines…Read more ›View the full article

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting, or manipulating a large…Read more ›View the full article

At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve…Read more ›View the full article

In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a twist on most studies, I’ve shown how they compare to…Read more ›View the full article

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind of user journey. If you…Read more ›View the full article

Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends” and give a lecture on all the variables like quality of the content, website strength, resources, competition… or you…Read more ›View the full article

To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking to level up without blowing the budget. This stack is…Read more ›View the full article

Using Ahrefs’ website growth data, we’ve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth. We analyzed 4,300+ global cybersecurity companies and filtered for those with at least 1,000 monthly organic visits in…Read more ›View the full article

From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50 fastest-growing EdTech companies of 2025, ranked by estimated year-over-year organic…Read more ›View the full article

This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis. Here’s what…Read more ›View the full article

New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What do you do then? How do you vet each idea and decide which one to invest resources in? We’re no strangers…Read more ›View the full article

When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those…Read more ›View the full article

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:…Read more ›View the full article

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO strategy The SEO goals you aim for The processes you follow to…Read more ›View the full article

Here are a few examples from a finished project I’ve already created using this method. The first example is an executive summary, providing a brief overview of the analysis. And here, ChatGPT performs keyword overlap and keyword gap analyses. You…Read more ›View the full article

You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need: Even when…Read more ›View the full article

But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org. In a nutshell, it’s a…Read more ›View the full article