Technical SEO

Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates, keyword rankings, top pages, etc.…Read more ›View the full article

Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s AI results. With this new reality in…Read more ›View the full article

It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using…Read more ›View the full article

I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites. This invisible traffic problem comes…Read more ›View the full article

So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI…Read more ›View the full article

I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for…Read more ›View the full article

Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite…Read more ›View the full article

With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how to approach…Read more ›View the full article

You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI…Read more ›View the full article

Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand stood out so strongly…Read more ›View the full article

And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often in the middle of conversations…Read more ›View the full article

As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside the AI’s…Read more ›View the full article

However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.…Read more ›View the full article

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.…Read more ›View the full article

These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With so many mentions of YouTube, their own blog, and themselves,…Read more ›View the full article

Want the full story? Read on. As you probably already know, Search Engine Optimization (SEO) is the practice of improving your website so it appears higher in Google, Bing, or other search engine results when people search for topics related…Read more ›View the full article

These are the 100 most cited domains, along with their number of mentions. The top most cited domains in ChatGPT for the U.S. are Reddit, Wikipedia, Amazon, Forbes, and Business Insider. ChatGPT seems to prefer authoritative sites, especially well-known publications,…Read more ›View the full article

Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you do traditional search. But that doesn’t mean…Read more ›View the full article

And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I share my favorite use cases and actionable workflows to turn…Read more ›View the full article

AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, here I’m using Ahrefs’ Brand Radar to analyze Tesla’s…Read more ›View the full article

If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and…Read more ›View the full article

User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything…Read more ›View the full article

Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put forward…Read more ›View the full article

In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code, or data visualizations—created primarily or entirely using artificial…Read more ›View the full article

Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches. If…Read more ›View the full article