Technical SEO

Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of it as backlink auditing for the AI…Read more ›View the full article

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry or niche In this guide, you’ll learn how to make…Read more ›View the full article

After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand…Read more ›View the full article

This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What…Read more ›View the full article

But what does “quality” even mean? Some people think the Alchemist changed their lives, while others think it’s the worst thing ever written. What’s “quality” to one reader may be complete BS to another. So how do you measure whether…Read more ›View the full article

With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how to approach…Read more ›View the full article

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to find relevant, high-quality websites that are worth reaching out to.…Read more ›View the full article

Here are a few examples from a finished project I’ve already created using this method. The first example is an executive summary, providing a brief overview of the analysis. And here, ChatGPT performs keyword overlap and keyword gap analyses. You…Read more ›View the full article

At first glance, it looks like only big brands get cited in AI answers. Wikipedia alone accounts for over 2 million citations across major AI platforms. But these brands aren’t cited just because they’re famous. They’re cited because their content…Read more ›View the full article

The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:…Read more ›View the full article

But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited resources. Fortunately, most strategies on how to get customers boil…Read more ›View the full article

Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of marketing tactics that help audiences recognize and recall a brand name,…Read more ›View the full article

They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. Right…Read more ›View the full article

If you don’t know, that’s a problem. ChatGPT influences millions of product decisions every day—and unlike Google, it gives you zero impressions data, no Search Console, and no built-in analytics. In this guide, I’ll show you how to monitor your…Read more ›View the full article

YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand. YouTube…Read more ›View the full article

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how we say it in company meetings, interviews, sales calls, YouTube…Read more ›View the full article

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…Read more ›View the full article

Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a traditional…Read more ›View the full article

The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research from SparkToro, there’s a <1 in…Read more ›View the full article

These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more ›View the full article

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this…Read more ›View the full article

So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI…Read more ›View the full article

So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters they actually read and recommend. The result? A curated list of newsletters that span SEO, media,…Read more ›View the full article

To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is…Read more ›View the full article

Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t…Read more ›View the full article