Technical SEO

The tactics are broadly applicable, but how you apply them will depend on your business model. A local firm might focus on community-driven content and local SEO, while a digital-first platform might lean into educational resources and national visibility. To…Read more ›View the full article

SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing its monopoly on knowledge management as more people turn to…Read more ›View the full article

Want the full story? Read on. As you probably already know, Search Engine Optimization (SEO) is the practice of improving your website so it appears higher in Google, Bing, or other search engine results when people search for topics related…Read more ›View the full article

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:…Read more ›View the full article

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,…Read more ›View the full article

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These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which…Read more ›View the full article

But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and…Read more ›View the full article

Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches. If…Read more ›View the full article

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like…Read more ›View the full article

A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle moving through these distinct phases: Intro stage –…Read more ›View the full article

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites. This is what keeps most websites from blocking search engines…Read more ›View the full article

New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What do you do then? How do you vet each idea and decide which one to invest resources in? We’re no strangers…Read more ›View the full article

Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an optimization tool, you probably should. I work at…Read more ›View the full article

In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing…Read more ›View the full article

AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, here I’m using Ahrefs’ Brand Radar to analyze Tesla’s…Read more ›View the full article

Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand stood out so strongly…Read more ›View the full article

You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI…Read more ›View the full article

You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need: Even when…Read more ›View the full article

Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates, keyword rankings, top pages, etc.…Read more ›View the full article

When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you’re looking for a source of alternative data to inform your investing decisions, our list of the…Read more ›View the full article

This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across…Read more ›View the full article

Using Ahrefs’ website growth data, we’ve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth. We analyzed 4,300+ global cybersecurity companies and filtered for those with at least 1,000 monthly organic visits in…Read more ›View the full article

To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs API. Organic traffic growth is a strong indicator of a…Read more ›View the full article

From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50 fastest-growing EdTech companies of 2025, ranked by estimated year-over-year organic…Read more ›View the full article