Link Building Strategies

Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change to double-check as of yet.View the full article

Reuters has a headline that reads Exclusive: Google to test changes to search results, source says as EU fine looms. This confuses me because I thought Google had been testing this for a couple of years now. View the full article

Recently, Google rolled out the ability to schedule Google Posts. Supposedly, soon, Google will also roll out recurring scheduling for posts. So you can set a Google Post to repeat and post over and over again on a schedule.View the full article

Here is a recap of what happened in the search forums today...View the full article

Some time ago, Google updated the flow for the Google Business Profile verification. And the issue is, if you fill it out wrong, it can have consequences for that Google business listing in the future.View the full article

Google is showing a "See more" button in some of the AI Mode results. This has been happening for almost the past month on desktop and probably mobile. It seems to come up more often for shopping related results, to load more products from the Google Shopping Graph.View the full article

Anthropic updates its crawler documentation explaining what its crawlers do, and what blocking them will result in. Anthropic has three primary bots and they include ClaudeBot, Claude-User and Claude-SearchBot.View the full article

Google's AI Shopping tab is now pushing shoppers and searchers to find more products. The prompt responses to your queries can display "Show more products" and other links to get you to view more products.View the full article

Google had a brief issue with serving search results this morning, February 25th. Google documented the issue at around 1:30 am ET on Wednesday, February 25th and said it was resolved a minute later.View the full article

Here is a recap of what happened in the search forums today...View the full article

Microsoft has implemented and continues to deploy mitigations against prompt injection attacks in Copilot, the company announced last week. Spammers were using the "Summarize with AI" type of buttons to trick AI engines into believing or trusting a specific company or response.View the full article

Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize "Google Ads specialist on behalf of your company to make the changes above directly to your company's Google Ads account to reproduce and troubleshoot the issue."View the full article

Microsoft Advertising is testing an update to the shopping ads carousel that can show multiple images in a single card. Essentially, you are seeing a carousel within a carousel for Bing shopping ads.View the full article

Google is testing removing the dates from the articles shown in the Google Discover feed. This is a limited test, Google confirmed, to see the impact of removing the date value.View the full article

Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design and is just wider in general.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google's John Mueller said that if Google is not convinced that there are new and important content to index on your site, then it won't use the sitemap file on your site. Just because you have a sitemap file, it does not mean Google will index all the pages in that file.View the full article

Google's John Mueller said a spike/increase in impressions within Google Search Console does not cause any specific problems within Google Search. There are a number of posts where some users are seeing a surge in impressions within Google Search Console but clicks and traffic have not changed.View the full article

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right.View the full article

We've seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers.View the full article

Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that were identified. View the full article

The Google Search Console page indexing report seems to be missing a chunk of data. The missing data is from December 15th and earlier, but we do have data from December 15th (14th) through today.View the full article

Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling.View the full article

Here is a recap of what happened in the search forums today...View the full article

For the original iTunes version, click here. This week...View the full article