Link Building Strategies

Google is testing adding to the search results snippet a section that is named "page includes." To be honest, this reminds me of the tags we saw on the search result snippets in 2021, 2019 and 2017 - but I am not sure if they are the same.View the full article

In 2019, Google stopped using rel prev and next as a signal for its search engines to combine or understand paginated results on your site. Then Google offered up some other advice over the years on the topic. Now, John Mueller of Google explains why Google or other search engines don't need to do anything special for pagination or paginated results on your site.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google had some more ranking volatility around the Super Bowl weekend. Reddit blamed Google for not meeting its expected user growth. Google Search is now faster for some users. Google had a reviews count bug that it later confirmed and later fixed...View the full article

Google has updated its Merchant Listing structured data documentation to now support, in beta, membership loyalty pricing property types. Google also updated the docs to provide more examples and instructions around active prices, sale prices, strikethrough prices, and member prices in JSON-LD.View the full article

Google seems to be adding links to review publishers when you hover over some of the product results, popular products, snippets. The links show only after the box expands, and it includes a snippet of content and then a link to the source.View the full article

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a bug but the box to stop you from setting a budget too low, seems to not be there anymore.View the full article

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.View the full article

Remember the Bing shopping / e-commerce cards? Well, now it looks like Bing is putting an ad slot in them and labeled them as ads.View the full article

Google has posted an update on the reviews bug we first reported on a week ago, that it later confirmed this past Monday and we saw a fix rolling out starting on Tuesday. The short, it is not yet fully fixed but it should be in the coming few days.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reddit blamed Google's search algorithms for not meeting its expected user growth - yea, no joke...View the full article

Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint - LCP) of the first two results by 67 milliseconds and for the results after those by about by 9.5 milliseconds.View the full article

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.View the full article

So after Google literally paid Reddit for its content and then ranked them incredibly well in Google Search and its search features, Reddit during its earnings call blamed Google's search algorithm for not hitting its expected user growth.View the full article

Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding "Learn more" links to these AI answer boxes in Yahoo Search.View the full article

Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago. But this one is now showing "in 7 days" from now.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google reviews bug seems to be fixed...View the full article

There is some chatter in the SEO community that Google Image Search may be down ranking, lowering the rankings, of AI-generated images, in favor of non-AI-generated images within the Google Image search results.View the full article

Google is making more changes to the Google Publisher Center, in March Google News will fully transition to automatically generated publication pages in March.View the full article

Microsoft has updated Bing Webmaster Tools to make selecting the date ranges a lot easier in the performance reports. Now the date selectors are very quick to select, and not deeper inside a menu option.View the full article

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.View the full article

Google is testing adding filters to the latest post carousel. These filters can show recent posts, video posts, posts from Instagram, or Facebook. View the full article

The big Google review count bug, that we first reported on Friday and that later Google confirmed on Monday afternoon, is now being fixed. We can now see review counts climbing again and many small business owners and local SEOs are reporting improvements.View the full article

Here is a recap of what happened in the search forums today...View the full article

Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so.View the full article