What's on Your Mind?

Blue Origin’s New Glenn rocket successfully made its way to orbit for the second time on Nov. 13, 2025. Although the second launch is never as flashy as the first, this mission is still significant in several ways. For one, it launched a pair of NASA spacecraft named ESCAPADE, which are headed to Mars orbit to study that planet’s magnetic environment and atmosphere. The twin spacecraft will first travel to a Lagrange point, a place where the gravity between Earth, the Moon, and the Sun balances. The ESCAPADE spacecraft will remain there until Mars is in better alignment to travel to. And two, importantly for Blue Origin, New Glenn’s first stage booster successfull…

If you’ve been on Google or virtually any social media website over the last few days, you might have seen stories about Amazon layoffs making the rounds. And if you were curious enough to click through to any of those stories, you might have discovered that Amazon is supposedly planning to lay off 14,000 managers by the end of this quarter—a stunning figure, even for a company as big as Amazon. But that figure is untrue. Not only that, it seems to have been essentially conjured up out of nowhere, before being picked up by a stream of headlines on Google News, viral Reddit threads, and would-be LinkedIn influencers dissecting it as if it were fact. In reality,…

Recruitment is a big part of what HR teams do, but it’s no secret that it can be both challenging and expensive. According to the Society for Human Resource Management (SHRM), replacing an employee can cost a company anywhere from six to nine months of their salary. For highly trained positions, research shows that number can climb to as much as 213% of their salary! No matter your company’s size or industry, that’s a serious expense. The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees and attracting top-tier candidates who are a great fit, they can save valuable time and money in the recruitment …

Efficiency dominates conversations about AI. We celebrate its ability to automate and optimize so businesses can move faster and people can work smarter. But AI is becoming more integrated into people’s lives in ways that go far beyond productivity. In a world obsessed with speed and efficiency, the future of AI isn’t just intelligent—it’s beautiful. AI is now a force that enhances creativity, self-expression, and confidence. AI does not just optimize life—it elevates it. Consumers are embracing AI for everything from recipe creation and travel planning to interior design and fitness regimens. They are turning to AI for recommendations on shows, movies, music, restaur…

Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Earlier this month at the Fast Company Grill at SXSW, executives from Weverse, Crunchyroll, and Wattpad/Webtoon spoke about how their companies cultivate and serve their diehard fandoms—and how you can apply that approach to your customers. For Joon Choi, president of Weverse, a platform bridging fans to artists, fandom always starts with authenticity, particularly with the artists on the platform. He recognized that “special” and “happy” experience of being in a fandom. So if an artist isn’t authenticall…

Featuring Fara Howard, Chief Marketing Officer, GoDaddy; Taylor Montgomery. Chief Marketing Officer, North America, Taco Bell and Dan Murphy, SVP, Marketing, Liquid Death. Moderated by Jeff Beer, Senior Staff Editor, Fast Company. Brands have a history of leaning into the unexpected to capture customers’ attention and cultivate loyal fan bases. But what’s the secret to properly executing such a campaign? And if the unconventional has become your calling card, how do you switch it up without losing your brand identity? Hear from executives navigating these questions and get insight into how you should approach your next marketing strategy. View the full article

Spring is officially here. It’s beautiful outside, and let me guess: You are spending all of your time indoors. Don’t worry, you’re in good company. On average people spend 90% of their time indoors. Not to mention that the other 10% is probably mostly spent in cars or other built environments. Workers in cubicles spend eight hours every day in a small gray box, separated from human interaction, marinating in stagnant air and fluorescent lighting. It’s cramped, uncomfortable, and unhealthy. One 2018 study found that workers in cubicles were 31.83% less active and reported being 9.10% more stressed at the office compared with workers in open bench seating. Not to menti…

When a gunman began firing inside an academic building on the Brown University campus, students didn’t wait for official alerts warning of trouble. They got information almost instantly, in bits and bursts — through phones vibrating in pockets, messages from strangers, rumors that felt urgent because they might keep someone alive. On Dec. 13 as the attack at the Ivy League institution played out during finals week, students took to Sidechat, an anonymous, campus-specific message board used widely at U.S. colleges, for fast-flowing information in real time. An Associated Press analysis of nearly 8,000 posts from the 36 hours after the shooting shows how social medi…

The world’s auto industry is getting a shake-up from Chinese automakers that are quickly expanding across the globe, offering relatively affordable electric vehicles designed to wow car buyers with sleek designs and the latest high-tech interiors. Companies like BYD, Great Wall, Geely, and Chery Automobile are reaching outward as they build the scale they need to survive cutthroat competition in their home market. These generally are not state-run giants like SAIC, BAIC, and Guangzhou Automotive. The founder of Geely started out making refrigerators. BYD first built up its expertise in battery technology, now its biggest advantage as the world’s largest-selling EV make…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Before becoming CEO and president of C.H. Robinson in 2023, Dave Bozeman worked at four of the world’s most iconic companies: Harley-Davidson Motor Company, Caterpillar, Amazon, and Ford Motor Company. During each stop, he gleaned valuable lessons: Harley-Davidson (16 years): The m…

Camb.ai is on a mission to disrupt the dominance of English in global media. Founded in 2022, the AI-powered platform specializes in real-time translation that retains a speaker’s emotional resonance—processing content up to 20 times faster than traditional dubbing services. Major League Soccer now uses Camb.ai’s technology for live broadcasts. But the company has also found unexpected demand in markets like video advertising and the localization of interactive smart toys. To power its growth, Camb.ai has raised $15.5 million to date. The platform now supports translations in more than 150 languages—including Maleku, spoken by just 500 people. CEO Avneesh Prak…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get more sleep? A: I am writing this at 11:12 p.m., so this advice is as much for myself as it is for anyone else. Here’s what we should all be doing differently: First, set a schedule and stick to it. The “stick to it” part is hard. But it’s called the golden rule of sleep for a reason. Set a bedtime, and then plan at least 20-40 minutes back from that time to start your bedtime routine. You might even need an alarm to remind you that it’s tim…

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get my boss to stop emailing me in the middle of the night? A: This dilemma is closely related to the question of how to say “no” at work without feeling guilty and how to push back if your workload is too much. All are part of setting boundaries, but in an uncertain job market, drawing firm lines between work and personal time can feel more fraught. That doesn’t mean that you shouldn’t set boundaries. In fact, the most valuable, creative, product…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get over decision paralysis? A: I feel this one. I think we all do. By most estimates, the average person makes around 35,000 decisions per day. Most of those are small choices like what to wear, what to have for lunch, what to post on social media. Hopefully you’re not paralyzed by those choices. But you also shouldn’t discount them completely. If you spend too much time mulling over the less consequential parts of life, you can end up with dec…

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I improve my team’s morale? A: Team morale isn’t an extra or a “nice to have.” It’s critical to a functioning company. And it’s not looking good out there. According to the latest Gallup report, only 36% of employees say they feel engaged at work. That means 64% of employees are feeling some degree of unhappy at work. Low morale can take a lot of different forms—from feeling less enthusiastic, less motivated, or less satisfied with work, all the …

Adapted from Nonlinear: Navigating Design With Curiosity and Conviction (MIT Press, February 4, 2025). When I open my smartphone in the morning, every social media app is full of advertisements marketing something to me. I feel like I’m trapped in a circuitous loop from ads and information coming through my devices: “Buy this, buy that!” We’re all stuck in this loop. Can we fix it? John Maeda (vice president of engineering, computational design, and AI at Microsoft) once created a computational artwork of an infinity loop that he often uses in his keynotes. We talked about my interpretation of his visual during a video livestream together back in 2020. I like…

Water scarcity is often viewed as an issue for the arid American West, but the U.S. Northeast’s experience in 2024 shows how severe droughts can occur in just about any part of the country. Cities in the Northeast experienced record-breaking drought conditions in the second half of 2024 after a hot, dry summer in many areas. Wildfires broke out in several states that rarely see them. By December, much of the region was experiencing moderate to severe drought. Residents in New York City and Boston were asked to reduce their water use, while Philadelphia faced risk to its water supply due to saltwater coming up the Delaware River. Before the drought, many people…

The American promise is one of equal opportunity, but in most of our communities today, access to the resources that enable prosperity are too far out of reach. That’s because there is one unseen factor that influences who is able to thrive and who cannot: capital. The flow of capital into communities has a dramatic effect on which kind of people can open small businesses, buy homes, and generally participate in the American Dream. Places that are already thriving are able to easily access capital. Banks see these neighborhoods as a “safe bet” and will readily support the opening of new businesses, construction of new homes, and mortgage lending. But those places …

Headwinds across the business world challenge any leader striving to make an impact beyond shareholder value. Few organizations know this struggle better than the B Team, born out of Richard Branson’s drive to elevate the role and responsibility of business in society. CEO Leah Seligmann shares why some leaders are pulling back, where others are pressing forward, and which actions can have the greatest impact—from climate change to diversity. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations …

I’m a writer, not a programmer, so until recently a lot of the hype around ChatGPT’s abitilies as a coding tool went over my head. But then I realized generative AI’s programming powers can be helpful for more than just coders. It can also help anyone else dabble in code to get things done. In my case, that means creating new browser bookmarklets. These are special kinds of bookmarks that use JavaScript to modify or act on web content, and they’ve always been an underrated web browsing superpower. For years, I’ve used bookmarklets to speed up web videos, remove page clutter, and quickly search my favorite sites, but I’ve always been limited to whatever example cod…