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It’s been a pretty wild year in the world of advertising and brand work. Amid broader industry shifts, there has been some incredible brand work created this year across many different platforms, film, experiences, and more. But as we bring 2025 to a close, I wanted to take a more targeted look at some of the best commercials of this year. I’ve tried to adhere to criteria that includes level of difficulty, creative inventiveness, risk, and sheer entertainment. Despite how much great work is out there, sadly, most advertising can be generously categorized as cultural wallpaper. But these select few pieces of brand weren’t a waste of time—they made me laugh, think…

“Avatar: Fire and Ash” opened with $345 million in worldwide sales, according to studio estimates Sunday, notching the second-best global debut of the year and potentially putting James Cameron on course to set yet more blockbuster records. Sixteen years into the “Avatar” saga, Pandora is still abundant in box-office riches. “Fire and Ash,” the third film in Cameron’s science-fiction franchise, launched with $88 million domestically and $257 million internationally. The only film to open bigger in 2025 was “Zootopia 2” ($497.2 million over three days). In the coming weeks, “Fire and Ash” will have the significant benefit of the highly lucrative holiday moviegoing corrido…

Power was restored Sunday to the bulk of the 130,000 homes and businesses in San Francisco impacted by a massive outage a day earlier that caused major disruptions in the city. About 17,000 customers remained without power as of noon Sunday, Pacific Gas and Electric Co. said. PG&E said earlier its crews were working to restore electricity in several neighborhoods and small areas of downtown San Francisco following Saturday’s outage. PG&E in a statement said it expects to restore power to remaining customers no later than 2 p.m. Monday. “The damage from the fire in our substation was significant and extensive, and the repairs and safe restoration will be complex…

Shares in Rocket Lab Corp were heading for their second day of gains on Monday after the aerospace manufacturer was named as one of four companies that will build tracking satellites for the U.S. Space Development Agency (SDA). The stock (Nasdaq: RKLB) was up more than 4% in premarket trading on Monday as of this writing. That’s in addition to a jump of 17% on Friday when the news was announced. Share are now trading at record highs. What did the Space Development Agency announce? The SDA, a unit of the United States Space Force, said on Friday that it awarded four companies with contracts to build 72 satellites—or 18 apiece—with the aim of expanding missile …

Shares in Rocket Lab Corp were heading for their second day of gains on Monday after the aerospace manufacturer was named as one of four companies that will build tracking satellites for the U.S. Space Development Agency (SDA). The stock (Nasdaq: RKLB) was up more than 4% in premarket trading on Monday as of this writing. That’s in addition to a jump of 17% on Friday when the news was announced. Share are now trading at record highs. What did the Space Development Agency announce? The SDA, a unit of the United States Space Force, said on Friday that it awarded four companies with contracts to build 72 satellites—or 18 apiece—with the aim of expanding missile …

Hello and welcome to Modern CEO! Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. From technological advances and geopolitical changes to workplace culture shifts and market pressures, 2025 has been a year of change, uncertainty, and disruption. I’m Gwen Moran, and for nearly three years as Modern CEO’s editor, I’ve had a front-row seat as Mansueto Ventures CEO and Chief Content Officer Stephanie Mehta talks to business leaders and expert…

When I talk with business leaders about Gen Z, the same frustration often bubbles up: “They won’t stay.” It’s said with a kind of bewildered shrug, as if the younger generation has suddenly rewritten the rules out of thin air. I heard it again last week during a radio segment I did about generational dynamics at work. The host asked why Gen Z feels so comfortable moving on so quickly. Here’s what I’ve learned after a decade teaching them, coaching them, and watching them navigate the workplace: Gen Z doesn’t think they’re doing anything unusual. And frankly, once you look at the data, it’s hard to argue with them. A new Youngstown State University study of 1,000 f…

If a single type of building could define our present time, it would undoubtedly be the data center. Underpinning the increasingly online way we work, shop, and entertain ourselves, data centers provide the computing power and storage to handle all the Zoom calls, Amazon purchases, and Netflix streams a person can cram into their day. And now as compute-hungry artificial intelligence dominates the future of nearly every sector of the economy—and possibly society as a whole—the data center will become even more ubiquitous. A headlong data center building boom is already underway. One report finds that average monthly spending on data centers has increased 400% in the l…

A few weeks ago, I led a leadership workshop for a group of executive women leaders in Birmingham, Alabama. Before I begin leadership workshops, I ask the participants what they want out of our time together. This year, one answer has emerged consistently on top: connection. This isn’t surprising. As executives rise to higher levels of leadership, they often report increased feelings of loneliness. One Harvard Business Review survey found that 55% of CEOs acknowledge experiencing moderate but significant bouts of loneliness, while 25% report frequent feelings of loneliness. As your expertise becomes more specialized, it can be harder to find other leaders who understand …

The recent announcement by McKinsey & Company that it plans to cut roughly 10% of its workforce has sent ripples through the consulting world, reigniting debate about the future of the industry. This is not about one firm, one round of layoffs, or one business cycle. It signals an irreversible shift in how value is created in consulting. Having spent a significant part of my career at McKinsey, I saw it grow and flourish in an era when information was scarce. Even basic market intelligence required large teams working for months to gather and synthesize data. The digital age brought a data explosion and democratized access, and McKinsey adapted again by expanding …

Resilience is a much-needed skill in today’s tough job market. Despite the headlines lambasting young employees as “lazy” and “entitled”, a Big Four consulting firm is taking matters into its own hands and offering training for recent grads. PwC will give its new young hires “resilience” training to toughen them up for careers as management consultants. The firm has introduced the initiative in the UK to help Gen Z brush up on their “human skills,” including communication with clients and handling day-to-day work dynamics, like pressure or criticism. “Quite often we are struck that the graduates that join us… don’t always have the resilience; they don’t always h…

A group of college students braved the frigid New England weather on Dec. 13, 2025, to attend a late afternoon review session at Brown University in Providence, Rhode Island. Eleven of those students were struck by gunfire when a shooter entered the lecture hall. Two didn’t survive. Shortly after, a petition circulated calling for better security for Brown students, including ID-card entry to campus buildings and improved surveillance cameras. As often happens in the aftermath of tragedy, the conversation turned to lessons for the future, especially in terms of school security. There has been rapid growth of the nation’s now US$4 billion school security industry. …

At 10:24 p.m., while brushing his teeth, my husband’s phone pings. It’s not an emergency. No one is bleeding. No building is on fire. It’s an email that begins with the words, “Just circling back.” In France, this would be illegal. Or at least deeply frowned upon. Since 2017, French workers at companies with more than 50 employees have had a legally protected right to disconnect. That means, employers can’t expect workers to answer emails or messages after hours. Similar policies exist across Europe, including Spain, Belgium, and Greece. Meanwhile, in America, we’re circling back at bedtime. The Country That Turned “Always On” Into a Personality Trait …

As the Consumer Electronics Show (CES) returns to Las Vegas from Jan. 6 to 9, the tech industry is gearing up for its annual spectacle of prototypes, silicon benchmarks and AI-branded gadgets. But one of the most consequential shifts in enterprise technology over the coming year will unfold far from the keynote stages and demo floors. HP, the 85-year-old Silicon Valley company long defined by PCs, printers, and enterprise hardware, is repositioning itself as a work-intelligence platform—where devices learn continuously, services anticipate needs, and AI dissolves the traditional boundaries between hardware, software, and the cloud. Under Jim Nottingham, senior vice p…

Everybody loves the idea of feedback, defined broadly as information provided to someone about their performance, behavior, or actions. This makes a great deal of sense. Indeed, many studies have consistently shown that feedback from others plays an important role in helping us understand who we are, including how we differ from others. It is vital for improving managers’ and leaders’ performance and for helping people evolve and develop, both professionally and personally. Conversely, being feedback-deprived, or having a tendency to ignore it, increases the gap between how good you think you are, and how good you actually are—at times, to painfully delusional lev…

In November, Apple laid off dozens of sales employees in a rather unexpected move for the tech giant. Apple is the rare tech company that has steered clear of mass layoffs, particularly among its peers in the trillion-dollar club. The layoffs “came as a surprise” for those who lost their jobs, according to a Bloomberg report—and they impacted some employees who had been with the company for decades. The post-pandemic job market has come to be defined by layoffs, in tech and beyond: A Glassdoor analysis finds that there was a peak in 2023, but layoffs have since continued at a more frequent cadence relative to the years prior. A variety of sectors have been hit hard—a…

You’ve landed. You leave the chaos of the airport behind and drop into the chaos of a new city. It’s big, loud, and full of opportunities . . . and tourists. If you want to experience this new city like someone who actually lives there, you need tools that help you skip the lines, ditch the tourist traps, and navigate the local landscape with insider confidence. Forget the default maps and review sites everyone uses. Here are three genuinely free, under-the-radar apps that will transform you from a wide-eyed visitor into a savvy urban explorer. Atlas Obscura The biggest mistake a traveler makes is sticking to the big red arrow on the generic tourist map…

I’ve said it before and I’m sure I’ll say it again: Our built environment contributes to a mental health crisis. The built environment as we know it—buildings and the spaces between—does direct damage to our minds. Communities developed slowly for thousands of years, but in 20th century America, the end of World War II introduced a massive population and construction boom. Land use planning has had devastating impacts on Americans—economically, socially, and culturally. But I’m not a doomer and I know these things are fixable. Not overnight reversible, but certainly fixable. Spreading us out Typical land use rules are written, updated, and enforced at the …

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When Santa Claus is done delivering presents on Christmas Eve, he must get back home to the North Pole, even if it’s snowing so hard that the reindeer can’t see the way. He could use a compass, but then he has a challenge: He has to be able to find the right North Pole. There are actually two North Poles—the geographic North Pole you see on maps and the magnetic North Pole that the compass relies on. They aren’t the same. The two North Poles The geographic North Pole, also called true north, is the point at one end of the Earth’s axis of rotation. Try taking a tennis ball in your right hand, putting your thumb on the bottom and your middle finger on the…

Costco’s latest promotional offering just dropped, but members aren’t rushing to claim it. At select warehouse club locations, members can now take home complimentary 3-pound bags of Gala apples. The shopping warehouse’s unique business model, wherein membership fees contribute largely to its revenue, means that it focuses on plugging its membership more than advertising specific products. Costco puts significant effort into encouraging people to join, or upgrade and renew, existing memberships. In the past, Costco has offered enticing items like tote bags to coax customers into automatic membership renewals, but the promotional bag of apples is not as appealing…

As the year winds down, many leaders find themselves in a familiar ritual: closing the books, reviewing revenue targets, and drafting ambitious financial goals for the year ahead. These practices are important. But after years of designing teams and advising organizations at different stages of growth, I’ve come to believe that the most valuable year-end ritual has little to do with money alone. Instead, it’s about setting nonfinancial metrics alongside your financial ones. Revenue tells you where your business landed. Nonfinancial metrics tell you why and whether the success you’re chasing is sustainable. They reveal the health of your organization from the insid…

For 10 years, I obsessed over finding a ’70s-era corduroy car coat like the one Wynona Ryder wears in the first season of Stranger Things. Not a “vintage inspired” fashion version, but an American classic turned velvety with wear. That meant thrifting at resale shops. Always on the lookout, I never scored because the outerwear selection in my size (large) was bleak. But today I am thrifting in the age of Ozempic, when women jettison entire wardrobes as an act of reinvention after dramatic weight loss, often monetizing through consignment and resale. As a result of all the larger sizes flowing into stores, I finally possess my unicorn: a heritage LL Bean corduroy coat…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During its earnings call on Wednesday, executives at Lennar—a giant homebuilder with a market capitalization of $27 billion—said the federal government is working on a plan to help alleviate strained housing affordability. Lennar executives said federal officials are actively engaging with homebuilders and industry groups to better understand constraints—and to avoid policies that could unintentionally damage supply. While no specific program was outlined, management suggested it would be “surprising” if no meaningful action emerged in 2026, given cu…

Never before has the CMO position been more complex—or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a beloved brand. So, what does that look like in a year as chaotic as 2025, where there’s been on-again, off-again tariffs, massive holding company mergers, and the continued rise of AI across the board? I reached out to CMOs from Hinge, McDonald’s, Crayola, State Farm, and Kraft Heinz, five marketing leaders operating at the top of their game, navigating the chaos, and getting results. We talked about what lessons they’ve learned from the past year, issues they’ll be…