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Billionaire investor Bill Ackman is planning to take his Pershing Square management company (PS) public. But in doing so, Ackman is taking an unusual route: He is also starting a new fund, Pershing Square USA (PSUS), and if you want to get in on the Pershing Square management company’s initial public offering (IPO), the only way to do so is to buy shares in the new fund first. Here’s what you need to know about Pershing Square’s IPO: Pershing’s combined IPO When announcing its intention to go public, Pershing Square Inc. also announced that it will launch a new fund called Pershing Square USA (PSUS), and investors in the new fund will receive a set number…

The oil markets are rattled. Iran’s closure of the Strait of Hormuz—through which a fifth of the world’s oil flows—have sent prices toward $90 a barrel, with Qatar’s energy minister warning they could hit $150 within weeks. Energy analysts are invoking “the mother of all disaster scenarios.” Commentators are drawing comparisons to the 1970s. The mood is grim. But here is an uncomfortable question worth contemplating: What if expensive oil is not a catastrophe, but an inflection point that finally aligns economic incentives to address critical issues that decision-makers in the global economy have been ignoring for decades? That is the argument that economic histor…

Fresh off a historic 40-point performance in the finals of the Unrivaled season, WNBA player Kelsey Plum is taking a different shot: an AI twin. Fans can now voice call with a digital version of the Los Angeles Sparks star. Plum announced the twin on her personal Instagram account on March 6, asking her AI self for advice on her ponytail and coffee versus energy drink. Plum is the first professional female athlete to launch a verified AI digital twin. It’s a move that’s earning plaudits as a way for women in sports to take control of their image and expand their reach. “The opportunity to have a twin that can connect with fans, with young people, people tha…

The steady encroachment of email into all moments of life has been quiet but formidable. A quick glance during a first date. Surreptitiously tapping out a reply during a wedding ceremony. Some even admit to refreshing their inbox at a funeral. Often it’s not the infinite scroll on social media that triggers the nervous phone-glancing. It’s the inbox. More than half of professionals check work email outside regular working hours, according to a recent study published by ZeroBounce, surveying 1,157 professionals in the United States and Europe last month. Nearly 3 in 4 professionals feel pressure to respond to emails off the clock, with that pressure intensify…

Whatever your take on humanity, it is hard to deny one fact: we are, as a species, more hypocritical than we think, and tend to display a curious tendency for holding strong moral principles on one hand, and disregarding them without much guilt or awareness on the other. Unlike humans, a penguin does not preach fidelity in the morning and download Tinder by lunch. A meerkat on guard does not issue a memo on teamwork before sneaking off duty. A wolf does not publish a servant-leadership manifesto before stealing the kill. Across history, human moral systems have shared a curious pattern: the stricter the rulebook, the richer the archive of exceptions. Religions preach …

Everything from global turmoil to inflation has caused consumers to tighten their purse strings. While many businesses have subsequently reported lower sales, some companies are still seeing significant success. On Tuesday, March 10, The Lego Group announced impressive 2025 financial results that included a 12% increase in revenue year-over-year. The privately held Danish toy company reached 83.5 billion Danish kroner (DKK), about $13.2 billion, up from 2024’s 74.3 billion DKK, about $11.6 billion. Similarly, the company’s operating and net profit rose 18% and 21% YOY, respectively. Lego also reported a 16% increase in consumer sales, a figure it primarily …

For over 40 years, “Mac vs. PC” has been technology’s most iconic rivalry. Yet in many ways, it’s been an indirect one. Apple, being Apple, has mostly stuck to computers with four-digit price tags—a rarefied territory where it can make the products it wants to make, not just the ones a given price point allows. Meanwhile, one of the best things about Windows PCs is that there’s something for everyone, including folks who don’t have a ton of money to spend. Every once in a while, though, Apple does ship something whose identity is defined by its attractive cost. I can’t think of any example more potentially impactful than its latest laptop, the MacBook Neo. It goes on sal…

Today Adobe is launching the public beta of its new AI assistant for Photoshop Web and Photoshop Mobile. The company’s impressive new assistant technology enables anyone to do seemingly flawless photo editing—Nano Banana style—by prompting the apps. Then it ups its power by giving you easy and precise ways to interact with that software—whether it’s via voice or using your finger to navigate the interface. Photoshop Mobile and Web have included AI features for a while. The web version already had Adobe Firefly generative AI features like generative fill and generative expand. The previous mobile version of Photoshop became truly usable because it smartly integrated AI to …

Few brands can point to a specific date for their downfall. For Sonos—once the darling of home audio—that date is May 7, 2024, when it rolled out a disastrous app update that left many of its 15 million customers confused by hardware and software features that were suddenly unusable. When all was said and done, more than a decade of brand trust was flipped like an off switch. Now Sonos is taking its first major steps to earn back trust and audiophile stature with a new brand strategy and the launch of two new speakers: the Sonos Play and Era 100 SL. The Sonos Play is framed as a “callback” to the original Play:1 speaker that invented the smart wireless speaker ca…

A streamlined application makes it easier than ever to apply to Fast Company’s Best Workplaces for Innovators. Here are six reasons why you should apply to our eighth annual BWFI program. 1. Brand exposure. Every ranked company and all those earning honoree status in a category will appear in the fall (September) issue of the magazine and on fastcompany.com. 2. Talent retention. Public recognition as a Best Workplace for Innovators honoree provides powerful third-party validation that enhances your ability to recruit and retain top talent. 3. Editorial access. Fast Company editors will review all applications; the application represents an opportunity to highl…

Google is rolling out new AI features designed to quickly flesh out Google Docs, Sheets, and Slides using data from the web and your existing Google files. The overall aim is to eliminate much of the busywork involved in filling out templated documents, transferring data from saved files or internet sources into spreadsheets, and tweaking slide presentations to add new facts and figures—all while reflecting the personal and professional preferences expressed in people’s previous work. “It’s not enough to simply generate a generic email or brief,” says Yulie Kwon Kim, VP of product for Google Workspace. “People want AI to understand your specific context, delivering result…

In 2012, NASA launched two probes into space: Van Allen Probe A and Van Allen Probe B. Their goal was to collect data on charged particles passing through Earth’s magnetic field. Those particles can wreak havoc on communications and other technologies on our planet, so understanding them is important. In 2019, the Van Allen Probes’ mission ended. With its fuel spent, the “A” probe is set to reenter Earth’s atmosphere today, and the parts of it that are not burned up upon reentry may crash onto our planet in the next 24 hours. Here’s what you need to know. Which probe is crashing? Thankfully, we only need to worry about one probe crashing into Earth to…

The parents of a girl critically wounded in a school shooting in Canada alleged in a civil lawsuit Monday that ChatGPT-maker OpenAI knew the shooter was planning a mass attack. OpenAI has said it considered but didn’t alert police about the activities of the person who months later committed one of Canada’s worst school shootings in Tumbler Ridge, British Columbia, on Feb. 10. OpenAI came forward to police after Jesse Van Roostselaar killed eight people and then herself last month, saying the attacker’s ChatGPT account had been closed but that she evaded the ban by having a second account. The legal claim filed in the British Columbia Supreme Court alleged that OpenAI …

Starbucks customers who love collecting the company’s loyalty rewards stars for each dollar they spend are in for a change this morning. America’s No. 1 coffee chain is launching its revamped rewards program today, March 10. With it comes a tiered loyalty membership program and a new structure for earning stars and new rewards. Here’s what you need to know. The former Starbucks loyalty rewards system is no more Before today’s launch of the new rewards program, Starbucks’s previous loyalty system was more straightforward. Under the old system, which was in place from around 2019 until yesterday, there were no membership tiers. In that program, all Starbucks…

Loyal customers of Buc-ee’s have made the store a fan favorite, but the nonprofit Better Business Bureau tells another story, recently slapping the popular Texas-based mega gas station chain with an “F” rating. Buc-ee’s is known for the sheer size of its convenience stores (a Luling, Texas, outpost spans 75,593 square feet) and numerous gas pumps (more than 100 at some locations), along with clean, private bathrooms and barbecue brisket sandwiches. In fact, Buc-ee’s, which has stores from Texas to South Carolina, is so popular it recently announced it’s expanding to Arizona, Arkansas, Kansas, Louisiana, Nebraska, North Carolina, Ohio, and Wisconsin. So why is …

It takes a few moments to see the spotted jaguar slinking through the dense, sun-dappled jungle scene projected onto a wall inside the International Spy Museum in Washington, D.C. Soon after, the projection changes to a snowy forest where it takes even longer to notice one—no, two—human figures nestled among bushes and rocks, obscured by gravelly full-body suits and skin-concealing tactical gear. The hidden figures, animal and human, are quintessential examples of the subject of Camouflage: Designed to Deceive, the museum’s clever and surprisingly wide-ranging new exhibition. From army fatigues to decoy tanks to double-agent disguises to the literal chameleons of the …

Optimism has a branding problem at work. It often shows up as pressure to stay upbeat in meetings, reassurance that everything will work out, or encouragement to find the silver lining when pressure mounts. When things feel uncertain, that approach tends to backfire. As a clinical psychologist, I’ve seen how well-intentioned positivity can actually make work more strenuous. When you’re already stretched thin, being told to “stay positive” doesn’t help you reset. Research shows that when people feel pressure to suppress stress or override difficult emotions, the nervous system stays in a heightened threat state, reducing activity in the prefrontal cortex–the part of t…

Most organisations are no longer made up of one homogenous group of full-time employees. Instead, they’re becoming ecosystems. A mix of permanent employees, fractional leaders, freelancers, contractors, project specialists, and increasingly, technology and AI are doing part of the work too. In fact, the workforce of 2026 is predicted to become “agentic”, whereby AI agents are expected to displace or reshape tasks and roles. This makes collaboration with AI a necessity, not for the future of work, but now. This emerging blended workforce gives organisations access to a wider range of skills, faster. It allows them to scale up and down as demand changes. It creates …

Despite decades of scientific research, incredible advances in deep analytics and AI, and no shortage of good intentions, many organizations still struggle to select and develop the leaders they need to navigate increasingly complex and unpredictable business challenges. Markets are volatile, uncertainty is constant, and leadership quality matters more than ever. Yet many firms still fail to identify and elevate the best (or at least right) leadership talent available. Contrary to what many people think, more often than not, the problem is not a shortage of capable leaders. Rather, it is a failure of the systems designed to identify, develop, and advance them, which s…

For years now, pundits and politicians have been predicting that the apparent AI bubble would soon burst. Companies have poured hundreds of billions of dollars into snazzy new data centers and absurdly well compensated research teams in hopes of building powerful, wildly profitable AI models. That’s despite the fact that even the most innovative AI companies still have modest revenues. OpenAI earned just $20 billion in 2025—less than the struggling Ross department stores make selling clothes, and about the same as Frito-Lay earns peddling potato chips. Given those earning realities, the current absurd level of investment feels unsustainable. But if OpenAI’…

At 92 years old, Willie Nelson has aged out of his title as the “world’s most prolific octogenarian,” but that doesn’t mean he’s slowed down. The country music legend, who has released more than 150 albums over his more than six-decade-long career and sold more than 40 million in the United States alone, has found a new milestone to reach. This time, as an entrepreneur rather than an outlaw. Nelson’s eponymous THC-infused beverage brand Willie’s Remedy+ has hit an $80-million run rate, according to the company—a multi-platinum feat for a startup that only started selling its cans and bottles online less than a year ago. For Nelson, who used to smoke two to three…