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Mortgage loan officer licensing saw its first rise since 2022 as Fannie Mae projects $2.4T in 2026 volume. Experts eye a market reset amid improving affordability. View the full article

It’s the Friday open thread! The comment section on this post is open for discussion with other readers on any work-related questions that you want to talk about (that includes school). If you want an answer from me, emailing me is still your best bet*, but this is a chance to take your questions to other readers. * If you submitted a question to me recently, please do not repost it here, as it may be in my queue to answer. The post open thread – February 6, 2026 appeared first on Ask a Manager. View the full article

If folding xAI into SpaceX proves the key to unlocking the next trove of capital, why stop there?View the full article

Convicted sex offender helped establish tech fund Hedosophia after Osborne offered to help clean up Epstein’s imageView the full article

Design culture loves the fantasy of “blue sky” thinking. No constraints. No limits. Pure imagination. It sounds liberating, but it often produces design that only works in ideal conditions for an ideal user who does not exist. Blue sky leads to paper design—“great” ideas that never come to market. The truth is simple: Constraints fuel creativity. The most valuable constraint is the human one. When designers embrace real limits like limited dexterity, low lighting, fatigue, mobility restrictions, sensory sensitivities, small living spaces, and tight budgets, they stop designing for abstraction. They start designing for reality. That is where innovation becomes inevitable. That is where design becomes a successful game changer in business strategy. WHY CONSTRAINTS CREATE BETTER PRODUCTS Constraints do powerful things. First, they force clarity. When you cannot assume perfect vision, perfect grip, perfect posture, or perfect attention, you have to prioritize what truly matters. Second, they reveal opportunity gaps. The friction points that “average user” personas miss become visible. Those friction points are where unmet demand lives. Third, they raise the bar for usefulness. A product that performs under constraint often performs exceptionally well under normal conditions. That is why so many accessible innovations become mainstream. THE EDGE IS WHERE THE BREAKTHROUGH BEGINS Many of the features we now take for granted started as solutions for constrained conditions. Curb cuts were designed for wheelchairs, then they became indispensable for strollers, luggage, delivery carts, bikes, and scooters. Captions support deaf and hard of hearing communities, and they also help everyone in loud environments, quiet environments, and multilingual contexts. This pattern is not accidental. Designing for the edge forces teams to solve for higher friction. Once solved, the benefit cascades outward. A PRACTICAL CONSTRAINT FRAMEWORK If you want constraints to generate innovation instead of frustration, treat them as design inputs early, not late-stage fixes. Start with four questions: 1. What are the most common constraints in the user’s environment? Noise, glare, cold, clutter, time pressure. 2. What are the most common constraints in the user’s body? Dexterity, strength, mobility, stamina. 3. What are the most common constraints in the user’s mind? Cognitive load, stress, distraction, ambiguity. 4. What emotional constraints does the user bring with them? Fear of making mistakes, embarrassment, loss of confidence, and the desire for dignity, capability, and control. When those four constraints are treated as defaults, products stop proving they work and start proving they care. That shift is what separates good design from beloved products. Design as if those constraints are the default, not the exception. For every body, they are, or become, the default at different times and phases of life. THE DIFFERENCE BETWEEN “WORKS” AND “WORKS WELL” A product can technically work yet still fail. It can be compliant, yet frustrating. It can be usable, yet unloved. It can function, but make people feel like there is something wrong with them. Constraints help solve that gap because they push the product beyond minimum viability and toward genuine excellence. When you design under constraint, you make fewer assumptions. You write clearer cues into the form. You reduce steps. You decrease error. You create comfort. You remove shame. You build trust. CONSTRAINTS ARE NOT A LIMITATION—THEY ARE THE BRIEF The brands that lead next will not be those chasing novelty for novelty’s sake. They will be the ones willing to design inside real human boundaries and treat those boundaries as creative partners. Inclusion is not a constraint layered on top of design. It is the constraint that makes design better. When you stop trying to escape limits, you start making products that people can actually live with, love, and keep. Ben Wintner is CEO of Michael Graves Design. View the full article

Over the years, I’ve written and spoken extensively about my belief that design has the power to change the world. I find daily inspiration in the many individuals and organizations leaning away from design as pure aesthetics and embracing design as a powerful tool for promoting the wellbeing of both people and the planet. I refer to wellbeing as holistic health. It includes holistic health of the people: end users—those using the products, and makers—suppliers, producers, and manufacturers. Also, of the planet, because no design is isolated; it is always dependent on and embedded in systems. Our choices have far-reaching impact. Upstream decisions about a design’s materials, energy, and water requirements for manufacturing and operations, and end of life, for example, matter as much as the final form or user interface. For a design to truly promote wellbeing, all aspects across supply chain and user behavior must consider the physical, psychological, and environmental wellbeing of all stakeholders—people and planet alike. We are at a critical moment in human history, and organizations must go beyond business as usual to design products and systems that are deeply, truly ethical. In my work over three decades, I’ve spoken continuously about this with leading voices in business, science, technology, innovation, and design who are championing this shift toward responsibility and integrity. Here, I want to share some of the insights I’ve gained on how design can actively support wellbeing—maintaining beauty, while also promoting justice. FORM FOLLOWS FEELING In season 7, episode 10 of my podcast, FUTURE OF XYZ, I hosted Suchi Reddy, founder of Reddymade, an architecture, design, and public art studio based in New York City. We continued our conversation on a panel during Archtober on the topic of designing for wellbeing. Suchi is an expert on neuroaesthetics, the study of how art, architecture, and design affect the brain and body. Renowned for design that utilizes principles of neuroaesthetics, Suchi’s practice emphasizes how environments influence our emotional and physiological states. When designers tap into that, they are able to create spaces and objects that are not only beautiful, but profoundly enriching to users’ lives. Rather than imposing a predetermined style, Suchi believes design should emerge from feelings, comfort, need, memory, and neural response. By centering design on purpose first, the aesthetics then gain depth, richness, and endurance. When we design to feel, not just to look beautiful, aesthetics become more meaningful and design becomes more human. In her studio, Suchi translates these principles into projects ranging from small objects for large corporate gifting (like a stone dish and incense inspired by memory and scent) to large-scale architecture including residences, cultural institutes, and commercial showrooms. She asks: How much stimulus does a person need? Where do they feel safe? How can proportion, texture, light, and movement be calibrated to support wellbeing? True aesthetic beauty invites emotional attachment, encourages reuse, and resists disposability. Thus, high-quality, durable, purpose-rooted design is a potent tool for promoting both human and ecological wellbeing. DESIGN FOR A NET-POSITIVE FUTURE Design that promotes wellbeing, as I’ve so far defined it, is inherently sustainable. That said, far too many products today are marketed as sustainable, yet the evidence goes no further than the consumer messaging. Real environmentally-conscious design has sustainability woven into its DNA, beginning with the materials and means of production, and carrying through the product’s full lifecycle. During our October conversation about design as a catalyst for wellbeing, Suchi and I were joined by Sergio Silva, vice president of design and innovation at Humanscale—an ergonomic design company and a leading voice in environmental ethics. Sergio argues that true sustainable design not only mitigates harm, but must be regenerative to truly advance wellbeing This means taking a systems-based approach and pushing for circular, climate-positive models. Humanscale, for instance, uses lifecycle analyses to identify environmental impact. When negative impact can’t be fully avoided, they deploy a “handprint” strategy: Measure the carbon footprint, scale it through sales, and invest in positive initiatives (like solar for nonprofits or water restoration) until the positive impact exceeds the negative. They don’t buy carbon offsets or other more nebulous claims. This is a human-centered, forward-thinking approach that reflects a shift from doing less harm to doing more good. It’s a vision for design where every decision, material, and process contributes to a healthier, more equitable world. DESIGN WITH CONSCIENCE Grace Farms’ Design for Freedom initiative is a groundbreaking movement uniting industry leaders to eradicate forced labor from global architecture, design, and construction. I have been lucky enough to attend the project’s annual conference twice, and have been deeply inspired by the work they’re doing. Founded by the interdisciplinary Grace Farms Foundation in New Canaan, Connecticut—a center dedicated to advancing human flourishing through nature, arts, justice, community, and faith—Design for Freedom challenges the industry to not only address its enormous environmental impact, but to confront an often-overlooked ethical crisis embedded within the built environment’s supply chain. Even today, achieving a truly transparent, slavery-free building requires systemic transformation. The construction industry remains one of the least regulated sectors in this regard, with an estimated 75% of U.S. construction firms owned and operated by a single individual with no payroll. Plus, the sheer complexity of sourcing, from raw minerals to composite materials to hard and technological finishes, makes it nearly impossible to ensure that every component is free from forced labor. Design for Freedom exposes these concerns, providing remarkable tools, solutions, and support to help designers, builders, engineers, and business leaders transition into a forced labor-free future. CLOSING THOUGHT To design for wellbeing means more than creating products or spaces that nurture users’ happiness and enhances beauty. It requires a holistic understanding that wellbeing encompasses everyone and everything involved in the design and creation process from end-to-end: material suppliers, manufacturers, implicated communities, and the planet. Every design decision carries real impact, and to ignore that is to overlook the very essence of ethical design. Design can and should be a catalyst for wellbeing—always. Lisa Gralnek is global head of sustainability and impact for iF Design, managing director of iF Design USA Inc., and creator/host of the podcast, FUTURE OF XYZ. View the full article

Noah Winter brags he’s been to way more Super Bowls than Tom Brady. Brady competed in 10 — more than any other player. But Winter will be part of the Super Bowl spectacle for his 30th straight year this year, not in uniform but as the guy in charge of the celebratory confetti after the game ends. Winter’s company, Artistry in Motion, also makes confetti for rock concerts, movies, political conventions and the Olympics. But the annual blizzard of color falling onto the field at the end of each Super Bowl is probably what he’s best known for. It certainly is what he’s most likely to get asked about at dinner parties. “It’s become an iconic moment,” Winter marvels, sitting in his Northridge, California, office and confetti factory. Jane Gershovich, a photographer who worked for the Seattle Seahawks when they won the Super Bowl in 2014, said that when the confetti falls, everyone wants to play in it. The players and their families have been known to toss it in the air and make confetti angels. “Just seeing the players and their kids engage with it at such a wholesome level, it brings a lot of joy to everyone on the field,” she said. So, what goes into planning and executing a giant confetti drop? Winter fields some questions: What happens to the losing team’s confetti? Artistry in Motion trucks 300 pounds (135 kilograms) of two-colored confetti for each of the teams to the Super Bowl. They bring confetti cannons onto the field with about 4 minutes remaining, and line them up around the stadium walls. Even if the teams stream onto the field before the clock runs out, the confetti waits until the timer shows the game is officially over. And the winners’ colors get the go-ahead. “It’s always better to be late then early,” Winter explained. “Sometimes players go out and shake hands. We don’t launch until triple zero on the clock. Over the 30 years, we never have launched the wrong color or launched too early.” The color mix is not 50-50, because some colors dominate on video, so the company has to experiment to find the correct mix. Massachusetts company Seaman Paper has for 25 years manufactured the tissue paper that Artistry in Motion turns into confetti, said Jamie Jones, one of Seaman’s owners. A lot of New England Patriots fans who work there are particularly excited about their part in this year’s Super Bowl. The company makes about 150,000 pounds (68,000 kilograms) of tissue paper a day — mostly for gift wrapping and food service. “It’s a very prestigious but not big order,” Jones said of the Super Bowl paper. How do you get the best flutter? Winter has found that a rectangular shape is best for confetti because it turns on its axis and hangs in the air. But TV viewers might not realize that there are actually two confetti drops at the Super Bowl — one at game’s end, and the other when the Vince Lombardi Trophy is presented to the winning team. That second round of confetti is cut in the silhouette of the trophy. Messages can be printed on the tiny rectangles too. For a handful of Super Bowls, Artistry in Motion printed social media messages on each tiny flag at the request of event sponsor Twitter. Some people ask whether the confetti is cut by hand (it isn’t), and Winter jokes that his hands get tired. Is the confetti biodegradable? The tiny rectangular flags of tissue paper are made from U.S.-sourced, 98% postconsumer recycled material, Winter says. The paper is biodegradable. The company makes confetti in the colors of the four final NFL playoff teams. All that isn’t used is recycled. The confetti makes a beautiful mess in the stadium, but cleanup isn’t Winter’s job. Every stadium uses a different approach, depending in part on the field’s makeup. Some use rakes. Others employ leaf blowers, taking care not to degrade the artificial turf. How do you get into the confetti business? Winter studied lighting design in college and did pyrotechnic work at venues including the Hollywood Bowl before Disney asked his team to recreate leaves falling and twirling for a live “Pocahontas” show in the mid-1980s. Soon, he was creating confetti for Disney’s daily parade at Disneyland. In 1986, Mick Jagger saw the confetti at Disney and asked Artistry in Motion to make some for a Rolling Stones’ concert at Dodgers Stadium. Then, he brought the fledgling confetti company on tour. Other artists, including Bono from U2, asked that confetti be made for their shows as well. Stadium concerts led to sporting events. The company’s first Super Bowl was in 1997, when the Green Bay Packers defeated the Patriots (pre-Brady) at the Louisiana Superdome in New Orleans. The year before that, Winter had been a pyrotechnician at the Super Bowl, making this year’s game his 30th. In 2025, an estimated 127.7 million people watched the game on TV or streaming. Winter wouldn’t admit to having a favorite team, but he did say he has two brothers who are New York Jets fans, and he has promised to bring them to the Super Bowl to work a confetti cannon if their team ever returns. Quarterback Joe Namath led the Jets to their last Super Bowl, in 1969. —Donna Gordon Blankinship, Associated Press View the full article

When a business is tax-free, it typically refers to its tax-exempt status, which allows it to avoid paying federal income taxes on earnings. This status is often granted to nonprofit organizations that operate for charitable or educational purposes. To maintain this status, these organizations must adhere to specific regulations, such as keeping detailed records and steering clear of political activities. Comprehending the nuances of tax-exempt status is essential, as it impacts both operations and funding. What else should you know about these regulations? Key Takeaways A tax-free status means a business does not pay federal income taxes on its earnings. Most tax-free organizations are nonprofits, such as charities and educational institutions, operating for public benefit. Tax-exempt entities must adhere to specific IRS regulations to maintain their status and avoid penalties. They must still pay employment taxes and may owe taxes on unrelated business income. Donations to qualified tax-exempt organizations may be tax-deductible for donors, enhancing fundraising potential. Understanding Tax-Exempt Status Comprehending tax-exempt status is crucial for organizations aiming to operate without the burden of federal income taxes, as it allows them to focus their resources on their core missions. Fundamentally, tax-exempt meaning refers to the exemption from federal income taxes on earnings or donations. So, what’s a tax exemption? It’s a designation granted by the IRS to organizations meeting specific requirements, like demonstrating a charitable purpose. The nonprofit exemption applies to various entities, including charities and educational institutions, which must operate primarily for public benefit. Nevertheless, to maintain this status, organizations must adhere to strict regulations, including limits on political activities and annual reporting, ensuring they remain compliant with IRS guidelines during fulfilling their missions effectively. Key Characteristics of Tax-Exempt Organizations When you consider tax-exempt organizations, it’s crucial to recognize their purpose and mission alignment, as they operate solely for charitable, educational, or scientific goals. Compliance and reporting requirements, like filing Form 990, guarantee they adhere to IRS regulations during the maintenance of public trust. Moreover, comprehending the different types of tax-exempt organizations can help you navigate opportunities for involvement or support in your community. Purpose and Mission Alignment Tax-exempt organizations play a significant role in society by operating exclusively for purposes that benefit the public, such as charitable, educational, or religious activities. The tax exempt definition signifies that these entities are exempted from taxation, provided they adhere to their stated mission. This alignment guarantees they focus on their goals without generating profits for private individuals. They rely on voluntary donations and grants, avoiding commercial income streams. Additionally, to maintain npo tax exemption, they limit political activities and lobbying. The table below summarizes key aspects of purpose and mission alignment in tax-exempt organizations: Characteristic Requirement Importance Purpose-driven Operate for public benefit Justifies tax-exempt status Profit restriction No profits for individuals Maintains mission integrity Funding reliance Donations and grants Supports operational sustainability Compliance and Reporting Requirements Grasping compliance and reporting requirements is vital for tax-exempt organizations to maintain their status and operate effectively. For instance, organizations must file annual returns with the IRS, typically using Form 990, except they’re churches, which are exempt from federal filing requirements. If your nonprofit has gross receipts below $50,000, you can simplify your process by filing Form 990-N. On the other hand, if you generate unrelated business income exceeding $1,000, you’ll need to report it using Form 990-T and may owe taxes. To remain tax-exempt, you must comply with operational regulations, avoid private inurement, and limit political activities. Furthermore, keeping detailed records of donations is vital, as it substantiates claims for tax deductions by your donors, enhancing credibility. Types of Tax-Exempt Organizations Comprehending the different types of tax-exempt organizations is fundamental for anyone involved in the nonprofit sector. Tax-exempt entities, like 501(c)(3) charities, 501(c)(4) social welfare groups, and 501(c)(6) business leagues, operate primarily for charitable, educational, or social purposes. These organizations mustn’t benefit private individuals or shareholders, ensuring their mission aligns with public interests. Exemption examples include nonprofit hospitals and religious organizations, which qualify under Section 501(c) of the Internal Revenue Code. To maintain their business tax-free status, nonprofits must adhere to IRS regulations, including restrictions on political activities and profit distribution. Furthermore, they can receive tax-deductible donations, enhancing fundraising efforts and supporting community missions as they file annual returns for compliance. Types of Businesses Eligible for Tax-Exempt Status When considering which types of organizations can qualify for tax-exempt status, it’s essential to understand the specific categories defined by the Internal Revenue Code. Tax-exempt organizations typically include charitable nonprofits, which must operate exclusively for charitable, religious, educational, or scientific purposes. Religious organizations, like churches, automatically qualify without needing to apply. Other eligible entities are nonprofit hospitals, humane societies, and labor unions, which can define tax exempt under Section 501(c)(5). Organizations such as social welfare groups and art museums as well fall under this classification. To understand what does tax exempt mean, keep in mind that these entities must demonstrate a clear charitable purpose to be granted exempt tax status, benefiting the public in various ways. The Importance of Charitable Purpose Grasping the significance of a charitable purpose is vital for any organization seeking tax-exempt status. When your mission aligns with community benefits, you not just meet IRS requirements but additionally improve your ability to attract donations that are tax-deductible for your supporters. Mission Alignment Necessity To achieve tax-exempt status, a business must align its operations with a charitable mission that serves the public interest, as outlined by the IRS under Section 501(c)(3). This alignment is critical since it defines what’s exempt from taxation. Here are key factors to take into account: Your organization must operate exclusively for charitable, educational, or social welfare purposes. Any profits generated should be reinvested to support these objectives, not distributed to individuals. A clear mission statement is fundamental, outlining your contribution to the community. Adhering to the original mission is imperative to maintain tax-exempt status, avoiding activities that benefit private interests. Community Benefit Focus A tax-exempt organization must prioritize community benefit as a core aspect of its charitable mission. To qualify under Section 501(c)(3), your organization needs to operate exclusively for charitable, educational, religious, or scientific purposes that clearly benefit the community. This could involve providing poverty relief, enhancing education, or improving health services. Tax-exempt status not just attracts tax-deductible contributions, encouraging donor support, but likewise mandates transparency through annual information returns. These returns detail how your organization fulfills its charitable purpose and allocates resources. Tax Obligations for Tax-Exempt Entities How do tax-exempt entities navigate their tax obligations during compliance maintenance? Comprehending your responsibilities is vital for avoiding penalties and preserving your tax-exempt status. Here’s what you need to keep in mind: Withhold employment taxes from employee wages, including federal income tax and Social Security contributions. File annual returns with the IRS, except if you’re a church or affiliated organization. Report any gross income over $1,000 from unrelated business activities and potentially file Form 990-T. Pay estimated taxes if unrelated business income exceeds $500 for the year. Application Process for Tax-Exempt Status Maneuvering the application process for tax-exempt status requires careful attention to detail and adherence to specific guidelines set by the IRS. First, you must incorporate your organization as a legal entity in your state and obtain an Employer Identification Number (EIN). Then, prepare to submit Form 1023 if you’re applying as a 501(c)(3) organization, along with necessary documentation like articles of incorporation and bylaws. If your gross receipts are below $50,000, you can file the simplified Form 990-N; otherwise, you’ll need to submit the full Form 990 annually. Ascertain your organization’s purpose aligns with IRS requirements, demonstrating public benefit. The IRS typically processes applications within 1 to 8 months, providing a determination letter upon approval. Maintaining Your Tax-Exempt Status Maintaining your tax-exempt status is vital for the longevity and integrity of your organization. To guarantee compliance with IRS regulations, focus on these key areas: Adhere to your original mission and avoid activities that serve private interests. File Form 990 annually, regardless of whether you owe no income tax, to demonstrate transparency. Refrain from political campaigning and limit lobbying to protect your status. Confirm that income generated is closely related to your exempt purpose; report any unrelated business income over $1,000 using Form 990-T. Additionally, keep detailed records of donations and financial transactions, as these support tax deduction claims and help you stay compliant with IRS guidelines. Staying informed and organized will help you maintain your tax-exempt status effectively. Limitations of Tax-Exempt Organizations Though tax-exempt organizations provide valuable services to communities, they face specific limitations that can impact their operations and compliance. They must operate exclusively for defined purposes, and any income can’t benefit private individuals. For instance, 501(c)(3) organizations can’t engage in political campaigning or endorse candidates and have strict lobbying limits. Failure to follow IRS regulations could result in penalties or loss of tax-exempt status. Organizations generating unrelated business income over $1,000 must file Form 990-T and may owe taxes. Moreover, tax-exempt status doesn’t automatically exempt them from state and local taxes, so separate applications may be required. Limitation Explanation Purpose-Driven Must serve charitable, religious, or educational purposes. Political Activity Prohibited from political campaigning. IRS Compliance Violations can lead to penalties. State Taxes May require separate exemption applications. Financial Practices for Tax-Exempt Entities Effective financial practices are essential for tax-exempt entities to guarantee compliance with IRS regulations during the fulfillment of their missions. Here are key practices to implement: Reinvest surplus revenue back into your organization’s mission, avoiding profit distribution to owners or shareholders. Maintain thorough financial records to accurately report donations, income, and expenditures, demonstrating compliance with IRS requirements. Generate income related to your exempt purposes to protect your tax-exempt status, especially when engaging in unrelated business activities. File annual information returns, such as Form 990, to provide transparency regarding your financial operations and adherence to exempt purposes. Reporting Requirements for Tax-Exempt Organizations Tax-exempt organizations face specific reporting requirements that are vital for maintaining their status and ensuring compliance with IRS regulations. Typically, you must file annual returns using Form 990, but churches and similar organizations are exempt from this requirement. If your organization has gross receipts under $50,000, you can file Form 990-N, a simplified notice. For tax-exempt organizations generating $1,000 or more from unrelated business activities, it’s important to report this income on Form 990-T, which may incur unrelated business income tax (UBIT). Remember, failing to file required returns can lead to penalties, and if you don’t file for three consecutive years, you risk losing your tax-exempt status. Keeping detailed records of donations and finances is additionally vital for compliance. Common Misconceptions About Tax-Exempt Status Grasping the reporting requirements for tax-exempt organizations is just the beginning of maneuvering the intricacies of tax-exempt status. Many misconceptions surround tax-exempt organizations that can lead to confusion. Here are a few key points to clarify: Tax-exempt entities still pay employment taxes and unrelated business income can be taxable. Not all donations are tax-deductible; only contributions to qualified 501(c)(3) organizations qualify. 501(c)(3) organizations can’t endorse candidates or engage in substantial lobbying. Profits generated must be reinvested into the organization’s mission, not distributed to shareholders. Understanding these nuances is crucial for anyone involved with tax-exempt organizations, ensuring that compliance and expectations align correctly. Differences Between Nonprofit and Tax-Exempt Organizations When you think about nonprofit and tax-exempt organizations, it’s crucial to understand their key differences. Nonprofits focus on charitable missions and can’t distribute profits, while tax-exempt organizations may include various entities that enjoy specific tax benefits without that restriction. Furthermore, compliance requirements differ, with nonprofits needing to file annual returns like Form 990, whereas some tax-exempt groups, such as churches, mightn’t have to meet this obligation. Definitions and Distinctions Comprehending the distinctions between nonprofit and tax-exempt organizations is crucial for anyone involved in the nonprofit sector. During both types aim to serve the public good, they differ markedly in their legal and financial frameworks: Nonprofit organizations operate for charitable, educational, or social purposes but may not have tax-exempt status. All tax-exempt organizations qualify as nonprofits, particularly those recognized under IRS regulations, often categorized under Section 501(c). Tax-exempt organizations can accept tax-deductible donations, whereas other nonprofits can’t without this status. The application for tax-exempt status involves detailed documentation, like Form 1023 or Form 1024, which is separate from state-level nonprofit registration. Understanding these distinctions helps you navigate the intricacies of the nonprofit realm effectively. Tax Status Implications Comprehending the tax status implications of nonprofit and tax-exempt organizations is essential for anyone engaged in the nonprofit sector. Whereas all 501(c)(3) organizations are nonprofits, not all nonprofits qualify as tax-exempt. Tax-exempt organizations, including some nonprofits, enjoy federal income tax exemption under specific IRS regulations. Nonprofits focus on social missions and reinvest surplus revenue into their programs. Conversely, tax-exempt entities may have fewer operational constraints. Grasping these differences can help you navigate the intricacies of tax regulations. Category Nonprofit Organizations Tax-Exempt Organizations Profit Distribution No Varies by classification Tax Status Must qualify for exemption Exempt under IRS regulations Political Activities Limited More flexible (varies) Compliance and Reporting Requirements Grasping the compliance and reporting requirements for nonprofit and tax-exempt organizations is crucial for maintaining their operational integrity. Nonprofits, like 501(c)(3) entities, must file annual returns with the IRS, typically using Form 990, whereas exempt organizations with gross receipts under $50,000 can file Form 990-N. Here are key differences to take into account: Nonprofits report unrelated business income over $1,000 with Form 990-T. Nonprofits must maintain a charitable mission to keep their tax-exempt status. They need to keep detailed records of donations and avoid benefiting private individuals. Tax-exempt organizations may face fewer restrictions if they don’t pursue nonprofit status. Failure to comply can result in penalties or loss of tax-exempt status, highlighting the need for diligent record-keeping. Benefits of Being Tax-Exempt When organizations achieve tax-exempt status, they reveal a range of benefits that considerably improve their operational capabilities. Tax-exempt entities save on federal income taxes, allowing them to reinvest those earnings into their mission. This status boosts legitimacy, attracting donations and grants, as contributions may be tax-deductible for donors. In addition, organizations can access a wider range of funding opportunities, including specialized grants. They likewise experience savings on state and local taxes, increasing financial resources for charitable activities. Moreover, tax-exempt organizations often face less regulatory scrutiny in fundraising, enabling a stronger focus on their core missions. Benefit Description Savings on Taxes Reinvest earnings into the mission instead of paying taxes. Enhanced Credibility Attracts more donations because of tax-deductible contributions. Access to Funding Opportunities Broader range of grants and funding sources available. Consequences of Losing Tax-Exempt Status Losing tax-exempt status can have significant repercussions for a nonprofit organization, impacting both its financial stability and operational credibility. Here are some key consequences you might face: You’ll need to pay federal income taxes on earnings, which reduces funds for mission-related activities. You’ll owe back taxes, along with potential penalties and interest, leading to a substantial financial burden. Your credibility may suffer, as donations become non-tax-deductible for supporters, possibly decreasing contributions. Administrative efforts will increase, as you’ll be required to file annual returns with the IRS, demanding more time and resources. Frequently Asked Questions How Do I Know if My Business Should Be Tax-Exempt? To determine if your business should be tax-exempt, assess its purpose and activities. If you operate as a nonprofit focused on charitable, educational, or religious goals, you might qualify. Verify your profits aren’t distributed to individuals or shareholders. Complete the necessary IRS forms, like Form 1023, and provide documentation, including articles of incorporation. If your gross receipts are under $50,000, consider using Form 990-N for easier filing. Compliance is essential for maintaining your status. What Does Being Tax Free Mean? Being tax-free means you don’t pay federal income taxes on your earnings, allowing you to reinvest those funds into your operations. This status usually applies to nonprofit organizations, like charities or educational institutions, that serve specific public purposes. To gain this status, you must apply to the IRS, demonstrate your commitment to public benefit, and adhere to regulations. As your mission-related income is tax-free, unrelated business income may be taxed if it exceeds $1,000. Is It a Good Idea to Go Tax-Exempt? Deciding to go tax-exempt can be advantageous, but it’s crucial to weigh the benefits against the responsibilities involved. You’ll save on taxes, allowing more funds for your mission, and improve credibility to attract donations. Nevertheless, you must comply with IRS regulations, file annual returns, and avoid political campaigning. Balancing financial savings with administrative duties requires careful management, so consider whether your organization can handle these compliance challenges effectively. What Does Tax Free Status Mean? Tax-free status means you won’t pay federal income taxes on earnings or donations, allowing you to focus resources on your mission. To qualify, you must operate for charitable, educational, or social purposes. As you’re exempt from income taxes, you still need to comply with regulations, such as filing annual returns. Furthermore, if you earn unrelated business income over $1,000, you’ll need to report it and potentially pay taxes on that income. Conclusion To conclude, being tax-free allows organizations to focus their resources on their missions rather than paying federal income taxes. To maintain this status, businesses must adhere to specific regulations and demonstrate a charitable purpose. Whereas many nonprofits qualify, it is crucial to understand the distinctions between nonprofit and tax-exempt organizations. In the end, the benefits of tax-exempt status can be significant, but losing it can seriously impact financial sustainability and operational effectiveness. Image via Google Gemini This article, "What Does It Mean for a Business to Be Tax Free?" was first published on Small Business Trends View the full article

When Savannah Guthrie made a heart-wrenching plea to the kidnapper of her 84-year-old mother to send “proof of life,” she addressed the possibility of people creating deepfakes. “We live in a world where voices and images are easily manipulated,” she said. Before artificial intelligence tools proliferated — making it possible to realistically impersonate someone, in photos, sound and video — “proof of life” could simply mean sending a grainy image of a person who’s been abducted. That’s no longer true. “With AI these days you can make videos that appear to be very real. So we can’t just take a video and trust that that’s proof of life because of advancements in AI,” Heith Janke, the FBI chief in Phoenix, said at a news conference Thursday. Hoaxes — whether high or low-tech — have long challenged law enforcement, especially when it comes to high-profile cases such as Nancy Guthrie’s disappearance last weekend from her home in the Tucson area. As technology has advanced, criminals have grown savvy and used it to their benefit, confusing police and the public and masking their identities. The FBI in December warned that people posing as kidnappers can provide what appears to be a real photo or video of a loved one, along with demands for money. Police have not said that they have received any deepfake images of Guthrie. At least three news organizations have reported receiving purported ransom notes that they have given to investigators, who said they are taking them seriously. Investigators said they believe she’s “still out there,” but they have not identified any suspects. Separately, a California man was charged Thursday with sending text messages to the Guthrie family seeking bitcoin after following the case on television. There’s no indication that he’s suspected of having a role in the disappearance, according to a court filing. She appeared in an emotional video on Instagram Wednesday, sitting in between her sister and brother. Her voice cracked as she spoke directly to the kidnapper, saying the family is “ready to talk” and “ready to listen” but also wanted to know that their mother is alive. Images of Nancy Guthrie, publicly shared by family, could be used to create deepfakes, said former FBI agent Katherine Schweit. She said ransom demands over history have evolved from phone calls and handwritten notes to email, texts and other digital tools. A century ago, ransom notes were analog. For example, when the toddler son of famous aviator Charles Lindbergh was kidnapped, a piece of paper demanding $50,000 was found on a windowsill. “Investigative techniques accumulate over time,” Schweit said. “There’s never less to do as years go by; there’s more to do. Digital and forensic work is a perfect example. It just adds to the other shoe-leather work we would have done in years past. … Nothing can be dismissed. Everything has to be run to ground.” Schweit said directly addressing a kidnapper, like Savannah Guthrie did in her video, is a tactical move. “The goal is to have the family or law enforcement speak directly to the victim and the perpetrator, and ask the perpetrator: What do you need? How can we solve this? Let’s move this forward,” she said. Janke suggested to reporters that the FBI may have had some influence on Guthrie’s decision to release a video message. “We have an expertise when it comes to kidnappings, and when families want advice, consultation, expertise, we will provide that,” he said. “But the ultimate decisions — on what they say and how they put that out — rests with the family itself.” —Barbara Ortutay and Ed White, Associated Press View the full article

Google recently unveiled innovative capabilities in Gemini 3 Flash that promise to revolutionize the way small business owners can leverage AI for enhanced operational efficiency. The introduction of “agentic vision,” which involves integrating code execution into its API, positions Gemini as a versatile tool for a broad array of applications from larger corporations to smaller startups. For small business owners, the potential applications are abundant. Imagine streamlining processes, enhancing product quality, or delivering unprecedented customer insights—all possible with the advanced features of Gemini 3 Flash. Businesses in various sectors can tap into these capabilities. For example, PlanCheckSolver.com, an AI-driven platform focused on validating building plans, reported a significant improvement of 5% in accuracy thanks to its implementation of Gemini 3 Flash. This was achieved through the model’s ability to generate Python code that iteratively inspects and analyzes high-resolution images. Using these images with specific focus points—like roof edges or building sections—can ensure that businesses not only meet but exceed compliance with complex building codes. The agentic capabilities allow Gemini 3 Flash to create new images based on these focused analyses, effectively grounding its processing in real-world criteria. Such advancements in operational capacity can significantly impact the day-to-day running of small businesses. Whether you are in construction, retail, or any industry that relies on visual data, Gemini’s features can enhance your workflow and decision-making processes. Moreover, apart from improving accuracy, businesses can also benefit from increased productivity. The ability to automate meticulous inspection processes, such as validating compliance or quality assurance, can free up valuable time and resources. This means employees can focus on higher-level tasks that require human ingenuity rather than getting bogged down in routine data analysis. Small businesses, however, should be aware of certain challenges that come with integrating new technology. Implementing a sophisticated AI system like Gemini 3 Flash may necessitate initial investment in training and resources to leverage its full potential. Business owners must also consider how data security and privacy might be impacted by the incorporation of AI-generated outputs and code execution. Real-world implications can vary; a small business can expect initial hurdles in adapting to a new system while also reaping long-term rewards. For instance, while immediate accuracy and efficiency gains can be incredibly beneficial, it is vital to maintain compliance with industry standards and security guidelines when using AI tools. As the adoption of AI continues to escalate, integrating tools like Gemini 3 Flash can be a game-changer for small businesses aiming to stay competitive. They offer not just a pathway to improved operations but also an opportunity to innovate and elevate customer service. Understanding the balance between immediate benefits and potential risks will become increasingly crucial as businesses navigate this new landscape. It’s advisable for small business owners to stay informed and consider pilot programs before fully committing to a comprehensive integration of AI tools. Google’s push for tools that enhance execution and accuracy shows promising signs for the future. With empowered applications like Gemini 3 Flash, small businesses now have the opportunity to explore new horizons while improving their operational procedures and compliance. To learn more about the potential applications of Gemini 3 Flash, visit the original post here. Image via Google Gemini This article, "Google Gemini Enables Advanced Code Execution for Next-Level AI Insights" was first published on Small Business Trends View the full article

Friday is the opening ceremony for the 2026 Winter Olympics. But, if you’ve spent any time on TikTok over the past week, you might have already got a sneak peek at some behind-the-scenes content courtesy of the athletes themselves. In 2024, the International Olympic Committee loosened its rules governing what athletes can capture and share on social media. The shift helped spark viral moments during the Paris Games, when Team USA rugby star Ilona Maher and Norway’s swimmer Henrik Christiansen, whose chocolate muffin reviews became an unlikely hit, took over TikTok feeds. This year, Olympians have already been posting vlogs of their journeys to the Olympic Village from all over the world. The Team USA ice dancer Emilea Zingas shared a snippet into what makeup she packed for the Olympics, as well as a get-ready-with-me video before her first practice. Dutch speed skater Jutta Leederman, who’s dating American boxer Jake Paul, documented her journey to Milan via private jet. Once inside the Village, room tours have become a major draw. Sleeping arrangements, in particular, have drawn attention in recent years, following the Tokyo and Paris Games, where athletes slept on beds made from reinforced cardboard, reportedly designed to discourage intimacy. This time around, a Team GB athlete revealed that the beds are made from sturdier materials. If you’ve ever wondered what Olympians eat in the run up to the games, look no further. South African snowboarder Matt Smith has been rating the food inside the athletes canteen, tucking into Italian staples like lasagna and pizza. “The Olympic village gnocchi is my chocolate muffin,” American snowboarder Hahna Norman said in a TikTok video of her own. Olympic hauls are no longer limited to medals. Videos of athletes unboxing sponsored gear are going viral, too. Team USA’s kit this year comes from Ralph Lauren, along with additional swag from Skims. Team South Korea ice dancer Hannah Lim modeled a North Face puffer jacket and matching luggage, while Canadian speed skater Brooklyn McDougall shared her Lululemon haul. Between competitions and training sessions, athletes are also documenting how they spend their downtime. Coca-Cola has outfitted a recreational area with foosball tables, air hockey, and gaming systems, which American ice-dancing duo Emilea Zingas and Vadym Kolesnik toured for their nearly 36,000 followers. British ice dancer Phebe Bekker filmed herself attending a sound bath meditation session before being interrupted by media obligations. Speed skater Casey Dawson even treated followers to ice ASMR during a practice at the Milan arena. In between events, many Olympians are hoping to capitalize on this brief window of hyperattention. The hashtag #winterolympics has already been used in more than 37,000 TikTok posts, while #milancortina2026 has surpassed 900 tagged videos. As the Games get started, even more content will be coming out of the Olympic Village. After all, competing may be the top priority, but posting about it has become a close second. View the full article

President The President and the Republican party have worked hard over the years to undermine the Affordable Care Act (ACA), leaving fewer people with access to health insurance. Now, the current administration is launching The PresidentRx, a site that offers discounted prices on medications bought out-of-pocket. A note claims that “the days of Big-Pharma price gouging are over” and that “the President has ensured every American gets the lowest prices on prescription medications in the developed world.” How does The PresidentRx work? The PresidentRx currently offers 43 brand name drugs, including weight-loss medication like Ozempic and Wegovy alongside things like Premarin and Cortef. It claims that more options are on the way. Customers can download a coupon—displaying a golden eagle—and bring it to participating pharmacies. If it sounds a lot like GoodRx, there’s a reason. The long-standing discount prescription company is a “key integration partner” for The PresidentRx, connecting pharmaceutical companies like Pfizer. “Transparent direct-to-consumer prescription pricing helps to ensure millions of Americans have access to the healthcare they deserve, Wendy Barnes, president and CEO of GoodRX, said in a statement. “GoodRx gives manufacturers a proven way to launch discounted cash pricing at scale and extend it directly into The PresidentRx. Together, we’re turning the promise of prescription drug affordability into a reality for millions of Americans.” The PresidentRx and GoodRx even have similar disclaimers on their respective websites. Is The PresidentRx really helping with healthcare affordability? At present, The PresidentRx has limited options and in some cases less affordable ones than GoodRx. One Bluesky user noted that GoodRx offers generic versions of medications, allowing for much cheaper options. The PresidentRx only carries brand names. Some health experts have openly criticized the effort. “The PresidentRx is a side show,” Sean D. Sullivan, a health economist at the University of Washington, told The New York Times. “I consider it not a real, serious effort in service to lowering prescription drug prices for Americans.” Fast Company has reached out to GoodRx to ask about whether The PresidentRx will offer any unique discounts or generic medications. We will update this post if we hear back. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google unleashed its first core update of 2026...View the full article

A few months ago, ChatGPT got an app store of its own, which means you can access tools like Photoshop and Apple Music right inside the ChatGPT prompt box. Now Malwarebytes has joined the ChatGPT app store, which means you can get some expert help when investigating web links, emails, text messages, domains, and phone numbers you think might be suspicious. The app is free to use for everyone, whether or not they're signed up to a paid ChatGPT subscription, and you can enable the tool via the ChatGPT app store or by entering the prompt "Malwarebytes, is this a scam?" Once you've used the app for the first time, you can access it again via the + (plus) button on the prompt box. Malwarebytes' ChatGPT app can test links, sites, and phone numbers Malwarebytes will do a deep security dive into links you provide. Credit: Lifehacker You can paste just about anything you like into a conversation with the Malwarebytes plugin, but there are certain approaches that scammers will often take—including links contained in phishing emails—that make for good candidates to test this thing out. I dived deep into my email spam folder to find some URLs to test Malwarebytes on, and gave it a few trustworthy web addresses as well—you just copy the link into the prompt box and ask the app for an assessment. Malwarebytes successfully sifted out the scam links from the safe ones, even when it didn't have any specific information in its databases about the links I was providing. When it was unsure, it said so, with lots of extra context: For example, for one URL I was told the address was "a legitimate email security and tracking service used by companies to rewrite links" but one that scammers also used to conceal the link destination. You also get an assessment of the domain name: When given a link to a Lifehacker article, the plugin correctly identified that it was a legitimate domain with a registered owner, even though it didn't have any specific information about the URL. Malwarebytes was also able to spot domain redirecting, a trick frequently used by scammers. Phone numbers can be given to Malwarebytes as well: When I tested this out with a few scam calls I've had, these numbers were correctly identified as coming from scammers or at least being suspicious. I like the way the app gives you some context to its thinking (explaining how spam call centers work, for example), and will also offer up advice about next steps and how to stay safe. Something else I appreciated was that the Malwarebytes app has a memory inside ChatGPT: If you post a series of links and numbers in the same chat thread, as I did, then it will try and put them all in context (explaining why one URL is potentially more dangerous than another, for example). The Malwarebytes ChatGPT app can also look at messages and emails You'll get a list back of red flags in email and text message content. Credit: Lifehacker You can also give the Malwarebytes app some text you've come across in an email or text message and get a verdict on this too—you can even type in a transcript of a conversation you're having on the phone, if you want. The plugin will scan the text for phrasing that scammers often use and will alert you of any other red flags. I tried this out with a variety of spammy text, and again Malwarebytes scored highly in terms of recognizing anything dodgy. As before, if it came across something it wasn't sure about, it would explain the reasons why and suggest some next steps. The responses also include some detail on why different scam approaches are taken and why they sometimes work, and how they might escalate—so if you get a message purporting to be from a family member asking for help, Malwarebytes tells you why these scams are common and how they're used to steal identities or money. It's an intelligent system, in that it'll ask you questions about the texts or emails you've received: If it's not sure about something, you'll be told about extra checks you can run (like looking at the "reply to" address on an email). However, the usual ChatGPT sycophancy does start to grate a bit, as you're constantly told that you're doing the right thing and that you're right to be suspicious. The app taps into Malwarebytes Threat Intelligence, so it should be able to keep you protected against the latest threats (making it more helpful than a Google search or just a regular ChatGPT query). From the examples I used at least, it comes across as a security tool that's accurate, comprehensive, and easy to use—one that's well worth keeping close at hand if you come across potential scams you're not sure about. Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems. View the full article

Traditional ranking performance no longer guarantees that content can be surfaced or reused by AI systems. A page can rank well, satisfy search intent, and follow established SEO best practices, yet still fail to appear in AI-generated answers or citations. In most cases, the issue isn’t content quality. It’s that the information can’t reliably be extracted once it’s parsed, segmented, and embedded by AI retrieval systems. This is an increasingly common challenge in AI search. Search engines evaluate pages as complete documents and can compensate for structural ambiguity through link context, historical performance, and other ranking signals. AI systems don’t. They operate on raw HTML, convert sections of content into embeddings, and retrieve meaning at the fragment level rather than the page level. When key information is buried, inconsistently structured, or dependent on rendering or inference, it may rank successfully while producing weak or incomplete embeddings. At that point, visibility in search and visibility in AI diverges. The page exists in the index, but its meaning doesn’t survive retrieval. The visibility gap: Ranking vs. retrieval Traditional search operates on a ranking system that selects pages. Google can evaluate a URL using a broad set of signals – content quality, E-E-A-T proxies, link authority, historical performance, and query satisfaction – and reward that page even when its underlying structure is imperfect. AI systems often operate on a different representation of the same content. Before information can be reused in a generated response, it’s extracted from the page, segmented, and converted into embeddings. Retrieval doesn’t select pages – it selects fragments of meaning that appear relevant and reliable in vector space. This difference is where the visibility gap forms. A page may perform well in rankings while the embedded representation of its content is incomplete, noisy, or semantically weak due to structure, rendering, or unclear entity definition. Retrieval should be treated as a separate visibility layer. It’s not a ranking factor, and it doesn’t replace SEO. But it increasingly determines whether content can be surfaced, summarized, or cited once AI systems sit between users and traditional search results. Dig deeper: What is GEO (generative engine optimization)? Structural failure 1: When content never reaches AI One of the most common AI retrieval failures happens before content is ever evaluated for meaning. Many AI crawlers parse raw HTML only. They don’t execute JavaScript, wait for hydration, or render client-side content after the initial response. This creates a structural blind spot for modern websites built around JavaScript-heavy frameworks. Core content can be visible to users and even indexable by Google, while remaining invisible to AI systems that rely on the initial HTML payload to generate embeddings. In these cases, ranking performance becomes irrelevant. If content never embeds, it can’t be retrieved. How to tell if your content is returned in the initial HTML The simplest way to test whether content is available to AI crawlers is to inspect the initial HTML response, not the rendered page in a browser. Using a basic curl request allows you to see exactly what a crawler receives at fetch time. If the primary content doesn’t appear in the response body, it won’t be embedded by systems that don’t execute JavaScript. To do this, open your CMD (or Command Prompt) and enter the following prompt: Running a request with an AI user agent (like “GPTBot”) often exposes this gap. Pages that appear fully populated to users can return nearly empty HTML when fetched directly. From a retrieval standpoint, content that doesn’t appear in the initial response effectively doesn’t exist. This can also be validated at scale using tools like Screaming Frog. Crawling with JavaScript rendering disabled surfaces the raw HTML delivered by the server. If primary content only appears when JavaScript rendering is enabled, it may be indexable by Google while remaining invisible to AI retrieval systems. Why heavy code still hurts retrieval, even when content is present Visibility issues don’t stop at “Is the content returned?” Even when content is technically present in the initial HTML, excessive markup, scripts, and framework noise can interfere with extraction. AI crawlers don’t parse pages the way browsers do. They skim quickly, segment aggressively, and may truncate or deprioritize content buried deep within bloated HTML. The more code surrounding meaningful text, the harder it is for retrieval systems to isolate and embed that meaning cleanly. This is why cleaner HTML matters. The clearer the signal-to-noise ratio, the stronger and more reliable the resulting embeddings. Heavy code does not just slow performance. It dilutes meaning. What actually fixes retrieval failures The most reliable way to address rendering-related retrieval failures is to ensure that core content is delivered as fully rendered HTML at fetch time. In practice, this can usually be achieved in one of two ways: Pre-rendering the page. Ensuring clean and complete content delivery in the initial HTML response. Pre-rendered HTML Pre-rendering is the process of generating a fully rendered HTML version of a page ahead of time, so that when AI crawlers arrive, the content is already present in the initial response. No JavaScript execution is required, and no client-side hydration is needed for core content to be visible. This ensures that primary information – value propositions, services, product details, and supporting context – is immediately accessible for extraction and embedding. AI systems don’t wait for content to load, and they don’t resolve delays caused by script execution. If meaning isn’t present at fetch time, it’s skipped. The most effective way to deliver pre-rendered HTML is at the edge layer. The edge is a globally distributed network that sits between the requester and the origin server. Every request reaches the edge first, making it the fastest and most reliable point to serve pre-rendered content. When pre-rendered HTML is delivered from the edge, AI crawlers receive a complete, readable version of the page instantly. Human users can still be served the fully dynamic experience intended for interaction and conversion. This approach doesn’t require sacrificing UX in favor of AI visibility. It simply delivers the appropriate version of content based on how it’s being accessed. From a retrieval standpoint, this tactic removes guesswork, delays, and structural risk. The crawler sees real content immediately, and embeddings are generated from a clean, complete representation of meaning. Clean initial content delivery Pre-rendering isn’t always feasible, particularly for complex applications or legacy architectures. In those cases, the priority shifts to ensuring that essential content is available in the initial HTML response and delivered as cleanly as possible. Even when content technically exists at fetch time, excessive markup, script-heavy scaffolding, and deeply nested DOM structures can interfere with extraction. AI systems segment content aggressively and may truncate or deprioritize text buried within bloated HTML. Reducing noise around primary content improves signal isolation and results in stronger, more reliable embeddings. From a visibility standpoint, the impact is asymmetric. As rendering complexity increases, SEO may lose efficiency. Retrieval loses existence altogether. These approaches don’t replace SEO fundamentals, but they restore the baseline requirement for AI visibility: content that can be seen, extracted, and embedded in the first place. Structural failure 2: When content is optimized for keywords, not entities Many pages fail AI retrieval not because content is missing, but because meaning is underspecified. Traditional SEO has long relied on keywords as proxies for relevance. While that approach can support rankings, it doesn’t guarantee that content will embed clearly or consistently. AI systems don’t retrieve keywords. They retrieve entities and the relationships between them. When language is vague, overgeneralized, or loosely defined, the resulting embeddings lack the specificity needed for confident reuse. T he content may rank for a query, but its meaning remains ambiguous at the vector level. This issue commonly appears in pages that rely on broad claims, generic descriptors, or assumed context. Statements that perform well in search can still fail retrieval when they don’t clearly establish who or what’s being discussed, where it applies, or why it matters. Without explicit definition, entity signals weaken and associations fragment. Get the newsletter search marketers rely on. See terms. Structural failure 3: When structure can’t carry meaning AI systems don’t consume content as complete pages. Once extracted, sections are evaluated independently, often without the surrounding context that makes them coherent to a human reader. When structure is weak, meaning degrades quickly. Strong content can underperform in AI retrieval, not because it lacks substance, but because its architecture doesn’t preserve meaning once the page is separated into parts. Detailed header tags Headers do more than organize content visually. They signal what a section represents. When heading hierarchy is inconsistent, vague, or driven by clever phrasing rather than clarity, sections lose definition once they’re isolated from the page. Entity-rich, descriptive headers provide immediate context. They establish what the section is about before the body text is evaluated, reducing ambiguity during extraction. Weak headers produce weak signals, even when the underlying content is solid. Dig deeper: The most important HTML tags to use for SEO success Single-purpose sections Sections that try to do too much embed poorly. Mixing multiple ideas, intents, or audiences into a single block of content blurs semantic boundaries and makes it harder for AI systems to determine what the section actually represents. Clear sections with a single, well-defined purpose are more resilient. When meaning is explicit and contained, it survives separation. When it depends on what came before or after, it often doesn’t. Structural failure 4: When conflicting signals dilute meaning Even when content is visible, well-defined, and structurally sound, conflicting signals can still undermine AI retrieval. This typically appears as embedding noise – situations where multiple, slightly different representations of the same information compete during extraction. Common sources include: Conflicting canonicals When multiple URLs expose highly similar content with inconsistent or competing canonical signals, AI systems may encounter and embed more than one version. Unlike Google, which reconciles canonicals at the index level, retrieval systems may not consolidate meaning across versions. The result is semantic dilution, where meaning is spread across multiple weaker embeddings instead of reinforced in one. Inconsistent metadata Variations in titles, descriptions, or contextual signals across similar pages introduce ambiguity about what the content represents. These meta tag inconsistencies can lead to multiple, slightly different embeddings for the same topic, reducing confidence during retrieval and making the content less likely to be selected or cited. Duplicated or lightly repeated sections Reused content blocks, even when only slightly modified, fragment meaning across pages or sections. Instead of reinforcing a single, strong representation, repeated content competes with itself, producing multiple partial embeddings that weaken overall retrieval strength. Google is designed to reconcile these inconsistencies over time. AI retrieval systems aren’t. When signals conflict, meaning is averaged rather than resolved, resulting in diluted embeddings, lower confidence, and reduced reuse in AI-generated responses. Complete visibility requires ranking and retrieval SEO has always been about visibility, but visibility is no longer a single condition. Ranking determines whether content can be surfaced in search results. Retrieval determines whether that content can be extracted, interpreted, and reused or cited by AI systems. Both matter. Optimizing for one without the other creates blind spots that traditional SEO metrics don’t reveal. The visibility gap occurs when content ranks and performs well yet fails to appear in AI-generated answers because it can’t be accessed, parsed, or understood with sufficient confidence to be reused. In those cases, the issue is rarely relevance or authority. It’s structural. Complete visibility now requires more than competitive rankings. Content must be reachable, explicit, and durable once it’s separated from the page and evaluated on its own terms. When meaning survives that process, retrieval follows. Visibility today isn’t a choice between ranking or retrieval. It requires both – and structure is what makes that possible. View the full article

Nasdaq climbs after sell-off fuelled by worries over vast AI spending View the full article

Amazon sales surged 14% during the fourth quarter, helped by strong holiday spending and a better-than-expected growth in its prominent cloud computing unit. But shares fell 11% in after hours trading on Thursday as investors appeared to be spooked by the Seattle-based tech company’s plans to increase capital spending by nearly 60% to $200 billion from last year’s $128 billion as it sees opportunities in artificial intelligence, robots, semiconductors and satellites. The company’s fourth-quarter profits also were slightly below analysts’ projections. Wall Street analysts were expecting capital spending to rise to around $147 billion this year, according to FactSet. Amazon’s CEO Andy Jassy told investors on the call following the earnings release that it anticipates strong long-term return on the invested capital. “We are continuing to see as fast as we install this capacity, this AI capacity, we are monetizing it,” Jassy said. “So it’s just a very unusual opportunity. I passionately believe that every customer experience that we know of today is going to be reinvented.” The results come as Amazon is slashing about 16,000 corporate jobs in the second round of mass layoffs for the e-commerce company in three months. Amazon said in an emailed statement last week that AI was “not the reason behind the vast majority of these reductions.” Rather, the cuts had more to do with eliminating layers to drive speed. Separately, Amazon said last week it would cut about 5,000 retail workers, according to notices it sent to state workforce agencies in California, Maryland and Washington, resulting from its decision to close almost all of its Amazon Go and Amazon Fresh stores. That’s on top of a round of 14,000 job cuts in October, bringing the total to well over 30,000 since Amazon’s Jassy first signaled a push for AI-driven organizational changes. Analysts are analyzing retailers’ performances for insight into how shoppers spent during the holidays and what’s in store for 2026. Amazon is also under pressure to shore up confidence that its computing arm Amazon Web Services is just as powerful as Microsoft’s Azure and Google’s Google Cloud platform. Amazon delivered 24% growth for AWS in the fourth quarter, the fastest in 13 quarters, the company said. That followed a 20% growth in the third quarter and a 17.5% increase in the second quarter. In comparison, Google parent Alphabet said Wednesday that its cloud business registered a 48% increase, or nearly $18 billion in revenue. Meta, Apple and other Big Tech firms are expected to ramp up their spending on artificial intelligence this year. After investing $91 billion into capital expenditures devoted mostly to AI, Alphabet said Wednesday that it expects to double down by spending another $175 billion to $185 billion this year. Amazon also continues to invest in its speedy fulfillment network, through a combination of robotics, AI technology and more efficient warehousing. Amazon’s new service called Amazon Now, an ultra-fast delivery that offers delivery on thousands of items in 30 minutes or less, is now available in various cities in India, Mexico and the United Arab Emirates and is being tested in several communities in the U.S. and the United Kingdom, the company said. Amazon is also expanding its same-day grocery delivery to more than 2,300 cities and towns across the U.S. Jassy told investors the company continues to see strong customer response to everyday essentials and groceries. Meanwhile, Amazon is closing almost all of its Amazon Go and Amazon Fresh locations as it narrows its focus on food delivery and its grocery chain, Whole Foods Market. Some of the shuttered stores will be converted into Whole Foods locations, the company said in a blog post last week. Amazon reported net income of $21.2 billion, or $1.95 per share, for the three-month period ended Dec. 31. That compares with $20 billion, or $1.86 per share, in the year-ago quarter. Revenue rose to $213.4 billion in the fourth quarter, compared with $187.8 billion in the year-ago period. Analysts were expecting $1.97 per share on sales of $211.4 billion, according to analysts polled by FactSet. Revenue from Amazon Web Services reached $35.6 billion. Analysts were expecting $34.9 billion. Product sales during the holiday period rose 9.4%, the company said. The company said that it expects sales to be between $173.5 billion and $178.5 billion for current quarter. Analysts are projecting $175.6 billion. —Anne D’Innocenzio, AP Retail writer View the full article

In the competitive world of business, effective lead generation is crucial for growth. By using the right tools, you can streamline your process and maximize results. Whether you’re focusing on inbound or outbound strategies, there are critical tools designed to meet your needs. From thorough Salesforce solutions to targeted list building, these tools help you attract and nurture potential customers efficiently. Let’s explore these seven key lead generation tools and see how they can transform your approach. Key Takeaways HubSpot offers a free CRM and marketing tools, ideal for businesses looking to start lead generation without upfront costs. Pipedrive features a visual sales pipeline, making it easy to manage leads and track sales progress effectively. UpLead provides real-time verification and advanced filters, ensuring targeted lead lists for more effective outreach campaigns. Leadfeeder identifies website visitors and integrates seamlessly with Google Analytics, helping businesses understand user behavior and generate leads. OptinMonster enhances conversion rates with customizable forms, making it an effective tool for capturing leads through website engagement. What Is Lead Generation? Lead generation is a critical business process that focuses on attracting and engaging potential customers to gather their information for future marketing and sales efforts. This process involves both inbound methods, like content marketing and social media engagement, and outbound approaches, such as cold calling and email outreach. The goal is to fill your sales funnel with quality prospects, ultimately driving revenue and business growth. By utilizing ai lead generation software and the best lead generation tools, you can streamline your efforts effectively. Lead generation programs help categorize leads based on their lifecycle stage, enabling customized nurturing strategies. Furthermore, lead generation automation tools improve your efficiency, allowing you to understand customer needs and behaviors better, reducing the risk of losing leads to competitors. Importance of Lead Generation While many businesses focus on product development and customer service, the significance of lead generation can’t be overstated. It’s crucial for driving growth and ensuring long-term sustainability. Here are four key reasons why you should prioritize lead generation: It fills your sales funnel with potential customers, vital for revenue growth. A solid lead generation strategy prevents losing customers to competitors. Comprehending customer needs through lead generation provides valuable marketing insights. Nurturing leads improves customer relationships and boosts conversion rates. Utilizing lead generation software and free AI tools for lead generation can streamline this process. For software companies, leveraging the best lead generation tools free and effective lead generation tracking software can refine your approach and maximize results. Top Lead Generation Tools In regard to generating leads, having the right tools can make a significant difference in your success. HubSpot is a top choice among lead generation tools for small businesses, offering a free CRM and marketing tools starting at $15/month. Pipedrive, with plans beginning at $14/month, features a visual sales pipeline that helps you track leads effectively. For B2B lead generation software, UpLead provides real-time verification and advanced filters for targeted lists, starting at $99/month. Moreover, Leadfeeder identifies website visitors, integrating with Google Analytics to convert anonymous traffic into leads. OptinMonster improves conversion rates with customizable forms and pop-ups, beginning at $9/month. You might as well consider lead generation free trials to explore these platforms before committing. Inbound Lead Generation Software Inbound lead generation software is essential for businesses looking to attract potential customers by providing valuable content and engaging interactions. These tools help capture customer information through forms and landing pages, improving lead collection. Here are some key features of inbound lead generation software: Email Marketing – Automate your outreach with targeted campaigns. Social Media Engagement – Connect with audiences on their preferred platforms. Live Chat – Engage visitors in real-time for immediate assistance. SEO Optimization – Drive organic traffic through valuable content. Popular choices, like HubSpot and Mailchimp, integrate lead generation CRM software, enhancing your lead conversion software capabilities. Outbound Lead Generation Software Outbound lead generation software plays a crucial role for businesses looking to expand their customer base by reaching out to potential leads who may not yet know about their products or services. These tools enable you to initiate contact through methods like cold emailing and direct outreach. Many offer lead finder software that utilizes extensive databases, allowing you to score and prioritize leads based on their interest level. Popular platforms, such as AeroLeads and Hunter, are among the top lead generation tools available. They integrate seamlessly with CRM systems for effective data management. Furthermore, advanced features like automated follow-ups and lead scoring improve your outreach efficiency, making these solutions critical for small businesses seeking to engage with prospects effectively. Benefits of Automated Lead Generation Automated lead generation offers significant advantages that can transform your sales process. By increasing efficiency in processes, you can minimize manual tasks and focus on high-value activities that drive results. Furthermore, these tools improve lead quality identification and streamline collaboration within your team, making it easier to engage with prospects effectively. Increased Efficiency in Processes When businesses implement lead generation tools, they often find that efficiency in their processes dramatically improves. By automating lead generation for small businesses, you can streamline various tasks and focus on what matters most. Here are some key benefits: Reduced Manual Work: Automation minimizes repetitive tasks, allowing teams to prioritize high-value activities. Data Collection and Analysis: Top lead management software gathers and assesses lead information in real-time. Increased Engagement: Automated email follow-ups can boost response rates by up to 50%. Data-Driven Insights: The best lead gen tools provide analytics for optimizing your marketing strategies. Utilizing a lead generation toolkit improves overall productivity, ensuring you can manage sales leads effectively while reducing costs associated with lead acquisition. Enhanced Lead Quality Identification Identifying high-quality leads is crucial for businesses aiming to maximize their conversion rates, and automated lead generation tools play a key role in this process. These tools, such as advanced leads generators and lead sourcing software, markedly reduce manual work, letting you focus on nurturing leads that matter. The best B2B lead generation tools employ algorithms to score and prioritize leads based on engagement and behavior, guaranteeing you concentrate on those most likely to convert. They provide real-time insights and analytics, enabling you to adjust your strategies for better targeting. With features like data enrichment, automated lead generation tools assure accurate information, leading to informed decisions. This streamlined qualification process helps reduce the risk of losing free business leads to competitors, eventually boosting revenue. Streamlined Team Collaboration Tools Streamlined team collaboration tools play a pivotal role in improving the efficiency of lead generation processes. By integrating automated lead generation tools, your team can work more cohesively and effectively. Here are some key benefits: Centralized Lead Data: Access real-time insights from free lead generation apps to improve communication between sales and marketing teams. Workflow Automation: Automate tasks like lead scoring and follow-ups, allowing your team to focus on high-value activities. CRM Integration: Seamlessly share data with the best CRM software for lead management to guarantee coordinated efforts. Analytics and Reporting: Use analytics from lead gen programs to evaluate performance and adjust strategies collaboratively. With these tools, your team can reduce errors and boost productivity, making lead management smoother and more effective. How to Choose the Right Lead Generation Tool Choosing the right lead generation tool starts with identifying your specific business needs and objectives. You’ll want to evaluate tool features, ensuring they align with what you require for effective lead management and communication. Identify Specific Needs When you’re looking to select the right lead generation tool, it’s vital to first assess your business goals and determine the specific strategies you need. Consider these points to guide your decision: Identify Your Strategy: Decide if you need inbound, outbound, or a mix to align with your marketing plan. Budget Assessment: Analyze your budget, including subscription fees and total cost of ownership for lead software. Research Features: Look for fundamental lead generation tech features like lead scoring, CRM integration, and automation capabilities. Scalability: Choose a tool that offers flexibility, allowing you to adapt as your needs evolve, especially for acquiring free leads or small business leads free. Evaluate Tool Features After evaluating your specific needs, the next step is to evaluate the features of potential lead generation tools. Determine whether the tool supports your focus on inbound, outbound, or a mix of strategies. Look for fundamental features like email finding, CRM integration, and automation capabilities, which are critical for effective lead generation. Assess the total cost of ownership, including any hidden fees for integrations and support. Customer support and user-friendly interfaces are significant, as they’ll affect your team’s efficiency with the software. Research customer reviews to understand how these tools perform in real-world scenarios. If you’re seeking how to get sales leads for free or using lead selling software, confirm the tool meets your specific requirements for success. Frequently Asked Questions Which Tool Is Commonly Used for Lead Generation? In regard to lead generation, various tools are commonly used. For instance, HubSpot Sales Hub offers extensive CRM features for tracking and managing leads. Pipedrive stands out with its visual sales pipeline, making it easy to monitor progress. Mailchimp automates email marketing, targeting behavior-based communications effectively. LinkedIn Sales Navigator provides advanced search capabilities for B2B leads, whereas Clearbit enriches lead data in real time, enhancing your outreach efforts greatly. What Are the Four Ls of Lead Generation? The Four Ls of Lead Generation are Leads, List, Landing Pages, and Leads Nurturing. Leads refer to potential customers showing interest in your product or service. A List is a well-segmented database of these leads based on demographics or behavior. Landing Pages are specific web pages designed to convert visitors into leads by offering valuable content in exchange for their information. Finally, Leads Nurturing involves building relationships through personalized communication until they’re ready to purchase. Can Chatgpt Do Lead Generation? Yes, ChatGPT can effectively assist with lead generation. It automates responses and engages potential customers through customized interactions, enhancing user experience. You can generate content for lead magnets, like eBooks, which attract your target audience and encourage them to share their contact information. Furthermore, ChatGPT helps craft personalized email campaigns and analyzes customer interactions to identify leads, refining your marketing strategies and improving your chances of converting those leads into customers. How to Get 10,000 Leads? To get 10,000 leads, start by creating targeted content that attracts your ideal audience through SEO-optimized blogs and gated content. Utilize social media platforms with embedded lead forms to capture user information easily. Implement automated email marketing campaigns for personalized outreach, nurturing leads consistently. Consider referral programs to encourage existing customers to bring in new leads. Finally, invest in lead generation software to streamline your processes and improve lead qualification, maximizing your efforts effectively. Conclusion In summary, utilizing effective lead generation tools is crucial for any business aiming to grow and succeed. By leveraging software like HubSpot, Pipedrive, and UpLead, you can streamline your processes, boost your marketing efforts, and improve customer engagement. Comprehending the difference between inbound and outbound lead generation will further refine your strategy. In the end, selecting the right tools customized to your business needs will maximize your lead generation efforts and drive sustainable growth. Image via Google Gemini This article, "7 Essential Lead Generation Tools" was first published on Small Business Trends View the full article

In the competitive world of business, effective lead generation is crucial for growth. By using the right tools, you can streamline your process and maximize results. Whether you’re focusing on inbound or outbound strategies, there are critical tools designed to meet your needs. From thorough Salesforce solutions to targeted list building, these tools help you attract and nurture potential customers efficiently. Let’s explore these seven key lead generation tools and see how they can transform your approach. Key Takeaways HubSpot offers a free CRM and marketing tools, ideal for businesses looking to start lead generation without upfront costs. Pipedrive features a visual sales pipeline, making it easy to manage leads and track sales progress effectively. UpLead provides real-time verification and advanced filters, ensuring targeted lead lists for more effective outreach campaigns. Leadfeeder identifies website visitors and integrates seamlessly with Google Analytics, helping businesses understand user behavior and generate leads. OptinMonster enhances conversion rates with customizable forms, making it an effective tool for capturing leads through website engagement. What Is Lead Generation? Lead generation is a critical business process that focuses on attracting and engaging potential customers to gather their information for future marketing and sales efforts. This process involves both inbound methods, like content marketing and social media engagement, and outbound approaches, such as cold calling and email outreach. The goal is to fill your sales funnel with quality prospects, ultimately driving revenue and business growth. By utilizing ai lead generation software and the best lead generation tools, you can streamline your efforts effectively. Lead generation programs help categorize leads based on their lifecycle stage, enabling customized nurturing strategies. Furthermore, lead generation automation tools improve your efficiency, allowing you to understand customer needs and behaviors better, reducing the risk of losing leads to competitors. Importance of Lead Generation While many businesses focus on product development and customer service, the significance of lead generation can’t be overstated. It’s crucial for driving growth and ensuring long-term sustainability. Here are four key reasons why you should prioritize lead generation: It fills your sales funnel with potential customers, vital for revenue growth. A solid lead generation strategy prevents losing customers to competitors. Comprehending customer needs through lead generation provides valuable marketing insights. Nurturing leads improves customer relationships and boosts conversion rates. Utilizing lead generation software and free AI tools for lead generation can streamline this process. For software companies, leveraging the best lead generation tools free and effective lead generation tracking software can refine your approach and maximize results. Top Lead Generation Tools In regard to generating leads, having the right tools can make a significant difference in your success. HubSpot is a top choice among lead generation tools for small businesses, offering a free CRM and marketing tools starting at $15/month. Pipedrive, with plans beginning at $14/month, features a visual sales pipeline that helps you track leads effectively. For B2B lead generation software, UpLead provides real-time verification and advanced filters for targeted lists, starting at $99/month. Moreover, Leadfeeder identifies website visitors, integrating with Google Analytics to convert anonymous traffic into leads. OptinMonster improves conversion rates with customizable forms and pop-ups, beginning at $9/month. You might as well consider lead generation free trials to explore these platforms before committing. Inbound Lead Generation Software Inbound lead generation software is essential for businesses looking to attract potential customers by providing valuable content and engaging interactions. These tools help capture customer information through forms and landing pages, improving lead collection. Here are some key features of inbound lead generation software: Email Marketing – Automate your outreach with targeted campaigns. Social Media Engagement – Connect with audiences on their preferred platforms. Live Chat – Engage visitors in real-time for immediate assistance. SEO Optimization – Drive organic traffic through valuable content. Popular choices, like HubSpot and Mailchimp, integrate lead generation CRM software, enhancing your lead conversion software capabilities. Outbound Lead Generation Software Outbound lead generation software plays a crucial role for businesses looking to expand their customer base by reaching out to potential leads who may not yet know about their products or services. These tools enable you to initiate contact through methods like cold emailing and direct outreach. Many offer lead finder software that utilizes extensive databases, allowing you to score and prioritize leads based on their interest level. Popular platforms, such as AeroLeads and Hunter, are among the top lead generation tools available. They integrate seamlessly with CRM systems for effective data management. Furthermore, advanced features like automated follow-ups and lead scoring improve your outreach efficiency, making these solutions critical for small businesses seeking to engage with prospects effectively. Benefits of Automated Lead Generation Automated lead generation offers significant advantages that can transform your sales process. By increasing efficiency in processes, you can minimize manual tasks and focus on high-value activities that drive results. Furthermore, these tools improve lead quality identification and streamline collaboration within your team, making it easier to engage with prospects effectively. Increased Efficiency in Processes When businesses implement lead generation tools, they often find that efficiency in their processes dramatically improves. By automating lead generation for small businesses, you can streamline various tasks and focus on what matters most. Here are some key benefits: Reduced Manual Work: Automation minimizes repetitive tasks, allowing teams to prioritize high-value activities. Data Collection and Analysis: Top lead management software gathers and assesses lead information in real-time. Increased Engagement: Automated email follow-ups can boost response rates by up to 50%. Data-Driven Insights: The best lead gen tools provide analytics for optimizing your marketing strategies. Utilizing a lead generation toolkit improves overall productivity, ensuring you can manage sales leads effectively while reducing costs associated with lead acquisition. Enhanced Lead Quality Identification Identifying high-quality leads is crucial for businesses aiming to maximize their conversion rates, and automated lead generation tools play a key role in this process. These tools, such as advanced leads generators and lead sourcing software, markedly reduce manual work, letting you focus on nurturing leads that matter. The best B2B lead generation tools employ algorithms to score and prioritize leads based on engagement and behavior, guaranteeing you concentrate on those most likely to convert. They provide real-time insights and analytics, enabling you to adjust your strategies for better targeting. With features like data enrichment, automated lead generation tools assure accurate information, leading to informed decisions. This streamlined qualification process helps reduce the risk of losing free business leads to competitors, eventually boosting revenue. Streamlined Team Collaboration Tools Streamlined team collaboration tools play a pivotal role in improving the efficiency of lead generation processes. By integrating automated lead generation tools, your team can work more cohesively and effectively. Here are some key benefits: Centralized Lead Data: Access real-time insights from free lead generation apps to improve communication between sales and marketing teams. Workflow Automation: Automate tasks like lead scoring and follow-ups, allowing your team to focus on high-value activities. CRM Integration: Seamlessly share data with the best CRM software for lead management to guarantee coordinated efforts. Analytics and Reporting: Use analytics from lead gen programs to evaluate performance and adjust strategies collaboratively. With these tools, your team can reduce errors and boost productivity, making lead management smoother and more effective. How to Choose the Right Lead Generation Tool Choosing the right lead generation tool starts with identifying your specific business needs and objectives. You’ll want to evaluate tool features, ensuring they align with what you require for effective lead management and communication. Identify Specific Needs When you’re looking to select the right lead generation tool, it’s vital to first assess your business goals and determine the specific strategies you need. Consider these points to guide your decision: Identify Your Strategy: Decide if you need inbound, outbound, or a mix to align with your marketing plan. Budget Assessment: Analyze your budget, including subscription fees and total cost of ownership for lead software. Research Features: Look for fundamental lead generation tech features like lead scoring, CRM integration, and automation capabilities. Scalability: Choose a tool that offers flexibility, allowing you to adapt as your needs evolve, especially for acquiring free leads or small business leads free. Evaluate Tool Features After evaluating your specific needs, the next step is to evaluate the features of potential lead generation tools. Determine whether the tool supports your focus on inbound, outbound, or a mix of strategies. Look for fundamental features like email finding, CRM integration, and automation capabilities, which are critical for effective lead generation. Assess the total cost of ownership, including any hidden fees for integrations and support. Customer support and user-friendly interfaces are significant, as they’ll affect your team’s efficiency with the software. Research customer reviews to understand how these tools perform in real-world scenarios. If you’re seeking how to get sales leads for free or using lead selling software, confirm the tool meets your specific requirements for success. Frequently Asked Questions Which Tool Is Commonly Used for Lead Generation? In regard to lead generation, various tools are commonly used. For instance, HubSpot Sales Hub offers extensive CRM features for tracking and managing leads. Pipedrive stands out with its visual sales pipeline, making it easy to monitor progress. Mailchimp automates email marketing, targeting behavior-based communications effectively. LinkedIn Sales Navigator provides advanced search capabilities for B2B leads, whereas Clearbit enriches lead data in real time, enhancing your outreach efforts greatly. What Are the Four Ls of Lead Generation? The Four Ls of Lead Generation are Leads, List, Landing Pages, and Leads Nurturing. Leads refer to potential customers showing interest in your product or service. A List is a well-segmented database of these leads based on demographics or behavior. Landing Pages are specific web pages designed to convert visitors into leads by offering valuable content in exchange for their information. Finally, Leads Nurturing involves building relationships through personalized communication until they’re ready to purchase. Can Chatgpt Do Lead Generation? Yes, ChatGPT can effectively assist with lead generation. It automates responses and engages potential customers through customized interactions, enhancing user experience. You can generate content for lead magnets, like eBooks, which attract your target audience and encourage them to share their contact information. Furthermore, ChatGPT helps craft personalized email campaigns and analyzes customer interactions to identify leads, refining your marketing strategies and improving your chances of converting those leads into customers. How to Get 10,000 Leads? To get 10,000 leads, start by creating targeted content that attracts your ideal audience through SEO-optimized blogs and gated content. Utilize social media platforms with embedded lead forms to capture user information easily. Implement automated email marketing campaigns for personalized outreach, nurturing leads consistently. Consider referral programs to encourage existing customers to bring in new leads. Finally, invest in lead generation software to streamline your processes and improve lead qualification, maximizing your efforts effectively. Conclusion In summary, utilizing effective lead generation tools is crucial for any business aiming to grow and succeed. By leveraging software like HubSpot, Pipedrive, and UpLead, you can streamline your processes, boost your marketing efforts, and improve customer engagement. Comprehending the difference between inbound and outbound lead generation will further refine your strategy. In the end, selecting the right tools customized to your business needs will maximize your lead generation efforts and drive sustainable growth. Image via Google Gemini This article, "7 Essential Lead Generation Tools" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The 44mm Samsung Galaxy Watch 8 (LTE) is down to $229.99 at Woot, which is a steep drop from its $429.99 launch price. That also undercuts its current $339.99 price on Amazon, and price trackers suggest this is the lowest it has ever been. Woot's deal runs for another three weeks or until stock sells out, so don't wait too long to make a decision here. Amazon Prime members get free standard shipping (while everyone else pays $6), though shipping is limited to the contiguous U.S. Samsung Galaxy 8 Watch (LTE) $229.99 at Woot $429.99 Save $200.00 Get Deal Get Deal $229.99 at Woot $429.99 Save $200.00 This is Samsung’s most feature-heavy watch, and the LTE connectivity means you can leave your phone at home and still take calls, send texts, and stream music. That alone gives it a strong edge over wifi-only smartwatches, especially for runners, cyclists, or folks trying to spend less time glued to their phones. This model is part of Samsung’s latest Watch 8 lineup, which launched last summer, and it has already earned strong praise, including an “excellent” review from PCMag, which named it the best Android smartwatch of 2025. Its Super AMOLED display is bright enough to read outdoors, even in harsh sunlight, and the interface feels responsive thanks to Samsung’s Exynos W1000 processor paired with 2GB of RAM and 32GB of storage. Health tracking goes well beyond steps, with support for a wide range of fitness and wellness tools, including heart rate, ECG, temperature, blood oxygen, and even antioxidant levels. Google Gemini also comes preloaded for smarter voice control. That said, this watch plays best with Samsung phones. You’ll need any Android 12+ phone to use it, but some of the more advanced features, like snoring detection, are locked to Samsung devices. The trade-off, as with most Samsung watches, is battery life. Real-world usage lands around 26 hours, so daily charging is part of the routine. That won’t work for everyone. On the upside, durability is solid, with IP68 dust and water resistance, a 5ATM swim rating, and MIL-STD-810H certification for tougher conditions. If you’re all-in on Samsung and want a fully independent smartwatch, this deal makes a lot of sense, especially at this price. But, if you’re still weighing options, see how it stacks up against Google’s flagship wearable, the Pixel Watch 4, here. View the full article

The Dietary Guidelines for Americans aim to translate the most up-to-date nutrition science into practical advice for the public as well as to guide federal policy for programs such as school lunches. But the newest version of the guidelines, released on Jan. 7, 2026, seems to be spurring more confusion than clarity about what people should be eating. I’ve been studying nutrition and chronic disease for over 35 years, and in 2020 I wrote “Sugarproof,” a book about reducing consumption of added sugars to improve health. I served as a scientific adviser for the new guidelines. I chose to participate in this process, despite its accelerated and sometimes controversial nature, for two reasons. First, I wanted to help ensure the review was conducted with scientific rigor. And second, federal health officials prioritized examining areas where the evidence has become especially strong—particularly food processing, added sugars and sugary beverages, which closely aligns with my research. My role, along with colleagues, was to review and synthesize that evidence and help clarify where the science is strongest and most consistent. https://youtube.com/watch?v=zo-f0j1E_jY%3Fwmode%3Dtransparent%26start%3D0 The latest dietary guidelines, published on Jan. 7, 2026, have received mixed reviews from nutrition experts. What’s different in the new dietary guidelines? The dietary guidelines, first published in 1980, are updated every five years. The newest version differs from the previous versions in a few key ways. For one thing, the new report is shorter, at nine pages rather than 400. It offers simpler advice directly to the public, whereas previous guidelines were more directed at policymakers and nutrition experts. Also, the new guidelines reflect an important paradigm shift in defining a healthy diet. For the past half-century, dietary advice has been shaped by a focus on general dietary patterns and targets for individual nutrients, such as protein, fat and carbohydrate. The new guidelines instead emphasize overall diet quality. Some health and nutrition experts have criticized specific aspects of the guidelines, such as how the current administration developed them, or how they address saturated fat, beef, dairy, protein and alcohol intake. These points have dominated the public discourse. But while some of them are valid, they risk overshadowing the strongest, least controversial and most actionable conclusions from the scientific evidence. What we found in our scientific assessment was that just a few straightforward changes to your diet—specifically, reducing highly processed foods and sugary drinks, and increasing whole grains—can meaningfully improve your health. What the evidence actually shows My research assistants and I evaluated the conclusions of studies on consuming sugar, highly processed foods and whole grains, and assessed how well they were conducted and how likely they were to be biased. We graded the overall quality of the findings as low, moderate or high based on standardized criteria such as their consistency and plausibility. We found moderate to high quality evidence that people who eat higher amounts of processed foods have a higher risk of developing Type 2 diabetes, cardiovascular disease, dementia and death from any cause. Similarly, we found moderately solid evidence that people who drink more sugar-sweetened beverages have a higher risk of obesity and Type 2 diabetes, as well as quite conclusive evidence that children who drink fruit juice have a higher risk of obesity. And consuming more beverages containing artificial sweeteners raises the risk of death from any cause and Alzheimer’s disease, based on moderately good evidence. Whole grains, on the other hand, have a protective effect on health. We found high-quality evidence that people who eat more whole grains have a lower risk of cardiovascular disease and death from any cause. People who consume more dietary fiber, which is abundant in whole grains, have a lower risk of Type 2 diabetes and death from any cause, based on moderate-quality research. According to the research we evaluated, it’s these aspects—too much highly processed foods and sweetened beverages, and too little whole grain foods—that are significantly contributing to the epidemic of chronic diseases such as obesity, Type 2 diabetes and heart disease in this country—and not protein, beef or dairy intake. From scientific evidence to guidelines Our report was the first one to recommend that the guidelines explicitly mention decreasing consumption of highly processed foods. Overall, though, research on the negative health effects of sugar and processed foods and the beneficial effects of whole grains has been building for many years and has been noted in previous reports. On the other hand, research on how strongly protein, red meat, saturated fat and dairy are linked with chronic disease risk is much less conclusive. Yet the 2025 guidelines encourage increasing consumption of those foods—a change from previous versions. The inverted pyramid imagery used to represent the 2025 guidelines also emphasizes protein—specifically, meat and dairy—by putting these foods in a highly prominent spot in the top left corner of the image. Whole grains sit at the very bottom; and except for milk, beverages are not represented. Scientific advisers were not involved in designing the image. Making small changes that can improve your health An important point we encountered repeatedly in reviewing the research was that even small dietary changes could meaningfully lower people’s chronic disease risks. For example, consuming just 10% fewer calories per day from highly processed foods could lower the risk of diabetes by 14%, according to one of the lead studies we relied on for the evidence review. Another study showed that eating one less serving of highly processed foods per day lowers the risk of heart disease by 4%. You can achieve that simply by switching from a highly processed packaged bread to one with fewer ingredients or replacing one fast-food meal per week with a simple home-cooked meal. Or, switch your preferred brands of daily staples such as tomato sauce, yogurt, salad dressing, crackers and nut butter to ones that have fewer ingredients like added sugars, sweeteners, emulsifiers and preservatives. Cutting down on sugary beverages—for example, soda, sweet teas, juices and energy drinks—had an equally dramatic effect. Simply drinking the equivalent of one can less per day lowers the risk of diabetes by 26% and the risk of heart disease by 14%. And eating just one additional serving of whole grains per day—say, replacing packaged bread with whole grain bread—results in an 18% lower risk of diabetes and a 13% lower risk of death from all causes combined. How to adopt ‘kitchen processing’ Another way to make these improvements is to take basic elements of food processing back from manufacturers and return them to your own kitchen – what I call “kitchen processing.” Humans have always processed food by chopping, cooking, fermenting, drying or freezing. The problem with highly processed foods isn’t just the industrial processing that transforms the chemical structure of natural ingredients, but also what chemicals are added to improve taste and shelf life. Kitchen processing, though, can instead be optimized for health and for your household’s flavor preferences—and you can easily do it without cooking from scratch. Here are some simple examples: Instead of flavored yogurts, buy plain yogurt and add your favorite fruit or some homemade simple fruit compote. Instead of sugary or diet beverages, use a squeeze of citrus or even a splash of juice to flavor plain sparkling water. Start with a plain whole grain breakfast cereal and add your own favorite source of fiber and/or fruit. Instead of packaged “energy bars” make your own preferred mixture of nuts, seeds and dried fruit. Instead of bottled salad dressing, make a simple one at home with olive oil, vinegar or lemon juice, a dab of mustard and other flavorings of choice, such as garlic, herbs, or honey. You can adapt this way of thinking to the foods you eat most often by making similar types of swaps. They may seem small, but they will build over time and have an outsized effect on your health. Michael I Goran is a professor of pediatrics and a vice chair for research at the University of Southern California. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

He is just one of several pro-The President oligarchs who now control key sections of the US mediaView the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Adding more visibility to a driveway or backyard is cheaper than you might think. The Blink Wired Floodlight Camera is currently selling for just $44.99 on Amazon, down from its usual $99.99, and price-tracking tools show that's the lowest it has ever been. It’s a wired camera, so it replaces an existing outdoor light and runs on household power. In exchange, you get a 1080p camera with a wide 143-degree field of view and dual LED floodlights that emit 2,600 lumens. Blink Wired Floodlight Camera $44.99 at Amazon $99.99 Save $55.00 Get Deal Get Deal $44.99 at Amazon $99.99 Save $55.00 In daylight, this camera's footage looks sharp with natural colors, and the wide-angle camera does a good job covering a driveway or yard on its own. At night, the camera switches to infrared black-and-white video that stays clear up to 30 feet, and when the floodlights activate, you get full color night video, making it easier to recognize faces, animals, or vehicles. You'll also get motion alerts on your phone, and the live view in the Blink app loads fast enough to check what’s happening in real time. You can also use the two-way audio to speak through the camera, turn the lights on manually, or trigger the 105-decibel siren to draw attention via the app, according to PCMag's review. As for the limitations of this floodlight camera, it mostly comes down to subscriptions and ecosystem support. You can view live video and receive motion alerts for free, but recording clips and using person detection requires a Blink subscription. The Basic plan costs $4 per month for one camera, while the Plus plan is $12 per month and covers multiple devices with 60 days of storage. Local storage is possible, but only if you buy the Blink Sync Module 2 ($49.99) and add your own USB drive. Also, while the camera integrates easily with Alexa and IFTTT, there’s no Google Home or Apple HomeKit support, which might matter depending on your smart home setup. Still, for under $50, this is a cost-efficient way to add real lighting and usable security footage in one upgrade. View the full article

Searching for integration solutions surfaces a confusing landscape of acronyms and overlapping categories. EAI, iPaaS, ESB, API management, integration platforms, and sync tools all claim to solve the same fundamental problem: getting your business systems to talk to each other. The confusion isn’t accidental. The integration market evolved rapidly over the past decade, and vendors position their products using whatever terminology resonates with buyers. Understanding what these categories actually mean, and where the boundaries blur, helps you evaluate options without getting lost in marketing language. The practical question isn’t which category is best. It’s which approach fits your specific integration requirements, technical resources, and timeline. Getting this right saves both money and frustration. Getting it wrong means either paying for capabilities you don’t need or struggling with tools that can’t handle your actual requirements. The integration landscape today Integration technology evolved through distinct phases that still coexist in the market. Traditional middleware emerged when enterprises needed to connect on-premises systems like ERP, CRM, and custom applications. This became known as Enterprise Application Integration, built on technologies like Enterprise Service Buses and message brokers. Cloud platforms arrived as organizations adopted SaaS applications. Integration Platform as a Service emerged to connect cloud applications without the infrastructure overhead of traditional middleware. Specialized tools now address specific integration use cases. No-code sync platforms focus on keeping work management and collaboration tools aligned without requiring technical configuration. Most organizations today use some combination of these approaches, whether they planned it that way or not. Legacy integrations often coexist with newer cloud connections. The question is which combination makes sense for your situation going forward. What is EAI? Enterprise Application Integration refers to the technologies and processes that connect disparate business applications within an organization. Traditional EAI relies on middleware, software that sits between applications and handles communication, data transformation, and process orchestration. The architecture typically involves: A central integration hub or Enterprise Service Bus Adapters that connect to specific applications Transformation logic that converts data between formats Routing rules that direct information to appropriate destinations Traditional EAI implementations require significant technical expertise. The platforms from vendors like IBM, Oracle, TIBCO, and SAP offer powerful capabilities but demand specialized skills to configure and maintain. Implementation timelines stretch to months, and ongoing operations require dedicated staff. EAI excels when: Integrating legacy systems built on older technologies Complex data transformations require custom business logic High-volume transaction processing demands enterprise-grade infrastructure Regulatory requirements mandate strict data governance and audit trails For organizations with these requirements, traditional EAI remains the appropriate investment. The complexity and cost are justified when the integration challenges genuinely demand that level of capability. A global manufacturer connecting SAP instances across continents has different requirements than a marketing team trying to keep their CRM and email platform in sync. What is iPaaS? Integration Platform as a Service (iPaaS) moved integration infrastructure to the cloud. Instead of deploying and maintaining on-premises middleware, organizations subscribe to cloud-hosted platforms that provide integration capabilities as a managed service. iPaaS platforms typically offer: Pre-built connectors for common applications Visual workflow designers for building integrations Managed infrastructure that scales automatically API management capabilities Vendors like Workato, Boomi, Celigo, and MuleSoft dominate this space. Implementation timelines dropped from months to weeks. Technical requirements decreased, though these platforms still require some expertise to configure effectively. For a detailed comparison of options, see this overview of iPaaS solutions and how they compare. iPaaS excels when: Connecting modern SaaS applications Organizations lack dedicated integration specialists Speed of deployment matters more than deep customization The integration landscape includes both cloud and on-premises systems Research indicates that 80% of businesses still build at least some integrations in-house, often because iPaaS platforms don’t cover every use case. But for connecting mainstream business applications, iPaaS dramatically reduces the complexity compared to traditional EAI. The shift to iPaaS reflects broader changes in how organizations buy software. When most enterprise applications lived on-premises, integration meant connecting systems within your data center. Traditional EAI middleware made sense for that environment. As organizations adopted dozens of SaaS applications, the integration problem changed. Now you’re connecting cloud services that live outside your infrastructure, and you need those connections to work without building and maintaining middleware yourself. iPaaS platforms addressed this shift by moving the integration infrastructure to the cloud and providing pre-built connections to popular applications. The trade-off is less customization in exchange for faster deployment and lower operational burden. How EAI and iPaaS differ The distinction between EAI and iPaaS has blurred as traditional vendors added cloud capabilities and iPaaS platforms expanded into enterprise use cases. But fundamental differences remain in architecture, deployment, and ideal use cases. FactorTraditional EAIiPaaSDeploymentOn-premises or private cloudPublic cloud, vendor-managedInfrastructureOrganization owns and maintainsVendor managesSetup time3-12 months typical2-8 weeks typicalTechnical requirementsHigh (developers, architects)Medium (technical admins)CustomizationExtensive, code-level controlLimited to platform capabilitiesCost structureLicense + implementation + maintenanceSubscription-basedBest forLegacy systems, complex transformationsSaaS integration, rapid deploymentControlCompleteDependent on vendor The overlap: Large organizations often use both. Traditional EAI handles core system integration where control and customization matter most. iPaaS connects the growing number of cloud applications where speed and simplicity take priority. IBM notes that in larger organizations, EAI and iPaaS frequently work together across different orchestration layers. The gap: Neither traditional EAI nor enterprise iPaaS platforms address the simplest integration use cases efficiently. Connecting two work management tools shouldn’t require weeks of configuration or technical expertise. Yet this is exactly what many organizations face when they try to keep tools like Jira and Asana synchronized, or when they want CRM data to flow automatically to their marketing platform. The enterprise integration market optimized for complex, high-stakes integrations. That left a gap for the simpler but equally common need: keeping everyday work tools aligned without turning it into an IT project. The third option: No-code sync platforms Below iPaaS in complexity, a category of tools emerged specifically for keeping work management and collaboration tools synchronized. These platforms focus on a narrower problem: maintaining alignment between applications like Jira, Asana, Salesforce, HubSpot, and monday.com. No-code sync platforms differ from iPaaS in scope and simplicity: FactoriPaaSNo-Code SyncSetup timeWeeksHours to daysTechnical skillsTechnical adminsBusiness usersScopeAny application with APIWork management and collaborationConfigurationWorkflow builderField mapping interfaceTypical usersIT and ops teamsProject managers, team leads The trade-off is obvious: narrower capability for faster deployment and lower complexity. A platform built for two-way sync between work management tools won’t replace your ERP integration layer. But it will connect your PM tool to your development tracker without a multi-week implementation project. No-code sync excels when: The integration need is keeping collaborative tools aligned Business teams need the integration faster than IT can deliver Two-way synchronization matters more than complex transformation The tools involved are common work management applications For many organizations, this covers the majority of day-to-day integration needs. The project manager who needs Asana and Jira to stay in sync doesn’t need an enterprise service bus. They need updates to flow bidirectionally so both tools reflect current reality without manual copying. The business case for no-code sync is straightforward. IT teams have limited capacity and must prioritize high-impact, complex integrations. Meanwhile, business teams accumulate a backlog of simpler integration requests that never reach the top of the priority list. No-code platforms let business teams address their own needs without competing for IT resources, freeing IT to focus on integrations that genuinely require their expertise. How to choose the right approach The right integration approach depends on what you’re connecting, who will manage it, and how quickly you need it working. Start with the use case: Connecting legacy systems or mainframes → Traditional EAI Integrating multiple SaaS applications with workflow logic → iPaaS Keeping work management tools synchronized → No-code sync Consider your resources: Dedicated integration team with middleware expertise → EAI is an option Technical ops staff who can configure workflows → iPaaS works well Business teams who need to manage their own tools → No-code sync required Factor in timeline: Core business transformation with flexible timeline → EAI or iPaaS Integration needed this quarter → iPaaS Integration needed this week → No-code sync Evaluate total cost: EAI: High upfront investment, ongoing maintenance iPaaS: Subscription costs that accumulate, some implementation effort No-code sync: Lower subscription costs, minimal implementation A hybrid approach often works best. Traditional EAI or iPaaS for complex, mission-critical integrations where customization and control matter. No-code tools for the dozens of work management connections that teams need day-to-day. Common mistakes to avoid: Overengineering simple integrations. Not every connection needs enterprise middleware. If you’re syncing tasks between two project management tools, the complexity of a traditional EAI or even iPaaS implementation exceeds the benefit. Match the solution to the problem. Underestimating maintenance burden. Integration isn’t a one-time project. Connections require monitoring, updates when applications change their APIs, and troubleshooting when data stops flowing. Factor ongoing maintenance into your evaluation, not just initial setup. Ignoring the business team’s timeline. IT backlogs exist for good reasons, but they create pressure on business teams who need integrations now. If a team can safely configure their own tool sync without IT involvement, that’s often better than waiting months in a queue. Treating all integrations the same. Different integrations have different risk profiles and complexity requirements. The connection between your ERP and billing system deserves more scrutiny than the sync between your team’s Asana board and their Slack channel. Evaluate each integration on its own terms. The goal isn’t adopting the most sophisticated integration architecture. It’s getting data where it needs to go without creating maintenance burdens that exceed the benefits. Two-way sync: The future of work For teams whose primary need is keeping project management, development, and collaboration tools aligned, two-way sync platforms deliver integration benefits without the overhead of enterprise middleware or the configuration complexity of iPaaS. View the full article

PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That’s where collaboration with SEO, PPC, and digital marketing teams becomes essential. Working together, these teams can help PR do three things that are hard to accomplish alone: Show the connection between media outreach and customer action. Incorporate SEO – and now generative engine optimization (GEO) – into measurement programs. Select tools that match the metrics that actually matter. This article lays out a practical way to do exactly that, without an enterprise budget or a data science team. Digital communication isn’t linear – and measurement shouldn’t be either One of the biggest reasons PR measurement breaks down is the lingering assumption that communication follows a straight line: message → media → coverage → impact. In reality, modern digital communication behaves more like a loop. Audiences discover content through search, social, AI-generated answers, and media coverage – often in unpredictable sequences. They move back and forth between channels before taking action, if they take action at all. That’s why measurement must start by defining the response sought, not by counting outputs. SEO and PPC professionals are already fluent in this way of thinking. Their work is judged not by impressions alone, but by what users do after exposure: search, click, subscribe, download, convert. PR measurement becomes dramatically more actionable when it adopts the same mindset. Step 1: Show the connection between media outreach and customer action PR teams are often asked a frustrating question by executives: “That’s great coverage – but what did it actually do?” The answer usually exists in the data. It’s just spread across systems owned by different teams. SEO and paid media teams already track: Branded and non-branded search demand. Landing-page behavior. Conversion paths. Assisted conversions across channels. By integrating PR activity into this measurement ecosystem, teams can connect earned media to downstream behavior. Practical examples Spikes in branded search following major media placements. Referral traffic from earned links and how those visitors behave compared to other sources. Increases in conversions or sign-ups after coverage appears in authoritative publications. Assisted conversions where media exposure precedes search or paid clicks. Tools like Google Analytics 4, Adobe Analytics, and Piwik PRO make this feasible – even for small teams – by allowing PR touchpoints to be analyzed alongside SEO and PPC data. This reframes PR from a cost center to a demand-creation channel. Matt Bailey, a digital marketing author, professor, and instructor, said: “The value of PR has been well-known by SEO’s for some time. A great article pickup can influence rankings almost immediately. This was the golden link – high domain popularity, ranking impact, and incoming visitors – of which PR activities were the predominate influence.” Dig deeper: SEO vs. PPC vs. AI: The visibility dilemma Get the newsletter search marketers rely on. See terms. Step 2: Incorporate SEO into PR measurement – then go one step further with GEO Most communications professionals now accept that SEO matters. What’s less widely understood is how it should be measured in a PR context – and how that measurement is changing. Traditional PR metrics focus on: Volume of coverage. Share of voice. Sentiment. SEO-informed PR adds new outcome-level indicators: Authority of linking domains, not just link counts. Visibility for priority topics, not just brand mentions. Search demand growth tied to campaigns or announcements. These metrics answer a more strategic question: “Did this coverage improve our long-term discoverability?” Enter GEO. As audiences shift from blue-link search results to conversational AI platforms, measurement must evolve again. Generative engine optimization (also called answer engine optimization) focuses on whether your content becomes a source for AI-generated answers – not just a ranked result. For PR and communications teams, this is a natural extension of credibility building: Is your organization cited by AI systems as an authoritative source? Do AI-generated summaries reflect your key messages accurately? Are competitors shaping the narrative instead? Tools like Profound, the Semrush AI Visibility Toolkit, and Conductor’s AI Visibility Snapshot now provide early visibility into this emerging layer of search measurement. The implication is clear: PR measurement is no longer just about visibility – it’s about influence over machine-mediated narratives. David Meerman Scott, the best-selling author of “The New Rules of Marketing and PR,” shared: “Real-time content creation has always been an effective way of communicating online. But now, in the age of AI-powered search, it has become even more important. The organizations that monitor continually, act decisively, and publish quickly will become the ones people turn to for clarity. And because AI tools increasingly mediate how people experience the world, those same organizations will also become the voices that artificial intelligence amplifies.” Dig deeper: A 90-day SEO playbook for AI-driven search visibility Step 3: Select tools based on the response sought – not on what’s fashionable One reason measurement feels overwhelming is tool overload. The solution isn’t more software – it’s better alignment between goals and tools. A useful framework is to work backward from the action you want audiences to take. If the response sought is awareness or understanding: Brand lift studies (from Google, Meta, and Nielsen) measure changes in awareness, favorability, and message association. These tools help PR teams demonstrate impact beyond raw reach, If the response sought is engagement or behavior: Web and campaign analytics track key events such as downloads, sign-ups, or visits to priority pages. User behavior tools like heatmaps and session recordings reveal whether content actually helps users accomplish tasks. If the response sought is long-term influence: SEO visibility metrics show whether coverage improves authority and topic ownership. GEO tools reveal whether AI systems recognize and reuse your content. The key is resisting the temptation to measure everything. Measure what aligns with strategy – and ignore the rest. Katie Delahaye Paine, the CEO of Paine Publishing, publisher of The Measurement Advisor, and “Queen of Measurement,” said: “If PR professionals want prove their impact, they need to go beyond tracking SEO to also understand their visibility in GEO as well. Search is where today’s purchasing and other decision making starts, and we’ve known for a while that good (or bad) press coverage drives searches for a brand. Which is why we’ve been advising PR professionals who want to prove their impact on the brand to ‘bake cookies and befriend’ the SEO folks within their companies. Today as more and more people rely on AI search for their answers, the value of traditional blue SEO links is declining faster than the value of a Tesla. As a result, understanding and ultimately quantifying how and where your brand is showing up in AI search (aka GEO) is critical.” Dig deeper: 7 hard truths about measuring AI visibility and GEO performance Why collaboration beats reinvention PR teams don’t need to become SEO experts overnight. And SEO teams don’t need to master media relations. What’s required is shared ownership of outcomes. When these groups collaborate: PR informs SEO about narrative priorities and upcoming campaigns. SEO provides PR with data on audience demand and search behavior. PPC teams validate messaging by testing what actually drives action. Measurement becomes cumulative, not competitive. This reduces duplication, saves budget, and produces insights that no single team could generate alone. Nearly 20 years ago, Avinash Kaushik proposed the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Today, tools are cheaper – or free – but the rule still holds. The most valuable asset isn’t software. It’s professionals who can: Ask the right questions. Interpret data responsibly. Translate insights into decisions. Teams that begin experimenting now – especially with SEO-driven PR measurement and GEO – will have a measurable advantage. Those who wait for “perfect” frameworks or universal standards may find they need to explain why they’re making a “career transition” or “exploring new opportunities.” I’d rather learn how to effectively measure, evaluate, and report on my communications results than try to learn euphemisms for being a victim of rightsizing, restructuring, or a reduction in force. Dig deeper: Why 2026 is the year the SEO silo breaks and cross-channel execution starts Measurement isn’t about proving value – it’s about improving it The purpose of PR measurement isn’t to justify budgets after the fact. It’s to make smarter decisions before the next campaign launches. By integrating SEO and GEO into PR measurement programs, communications professionals can finally close the loop between media outreach and real-world impact – without abandoning the principles they already know. The theory hasn’t changed. The opportunity to measure what matters is finally catching up. View the full article