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Some consider self-employment a soul-crushing grind—a pit of despair one falls into after being laid off, or after graduating into a job market where entry-level jobs have evaporated. Chasing clients, following up on payment requests, and working into the night, all for little pay . . . it’s a stopgap until you find a full-time job. Who on earth would choose it? But freelancing doesn’t have to feel like gig work. And in fact, plenty of people, especially Gen Zers, do deliberately choose it. If you’re skeptical about freelancing or struggling to earn enough to pay your bills, it might be time for a mindset audit: Instead of thinking like a paycheck-chasing hustler, think like a CEO. That means defining your service offerings, pricing them deliberately, and targeting them toward the right clients, says freelance business coach Treasa Edmond, founder and podcast host for Boss Responses. She has 20 years of self-employment experience, and she’s noticed something about those who do this well. “The people who truly flourish at what they do—the ones who can make the incomes that other people only dream about or have the business structure that we all strive toward—they’ve really dialed in on mindset,” she says. “They’re confident about what they do and how they do it.” Here are the steps you need to take to shift your mindset and successfully run your business. Let go of the scarcity myth The stereotype of the starving freelancer is similar to that of the starving artist. But self-employment does not have to mean lower income. Edmond, who shifted into self-employment from full-time work, earns more from 20 hours of client work per week than she ever made at her brick-and-mortar job. She also knows freelancers who make a full-time living from five hours of client work per week. Still, she offers a word of caution to anyone who thinks freelancing will be easy: Those professionals have spent years honing their business models, and most put in a lot of hours outside of their billable client work to develop that stability. To Edmond, the foundational building block for success is how you perceive and communicate what you do. If your pitching strategy feels like begging prospects for money, it’s time to develop a succinct way to express how your services can make clients’ lives easier. “You have to understand where your value comes from,” Edmond says. “It has very little to do with what you actually do. It’s the return on investment the client can get on the work that you do.” In other words, freelancers’ earning potential comes down to how they think about their work, as well as how they frame those services to clients. Freelancers who devalue their expertise or talents will face an uphill battle securing the work volume and compensation levels they need to run a sustainable business. Tap into your inner CEO and approach discovery calls with clear, confident talking points. You’ll likely find far more stability. Identify (and balance) your business personas Counter to the popular image of freelancers stooping over laptops in coffee shops, successful freelancing takes more than locking in and completing assignments. As a freelancer, you’re essentially a team of one. Sales, marketing, and billing are just as much a part of your job as what you actually do. This is where thinking like a CEO becomes critical. Digital artist Caroline Beavon slips into “boss mode” by channeling her inner CEO into a persona she created since she went freelance in 2009. As Beavon describes it, the executive mindset can be like a hat you can put on. (She imagines hers is probably something like a bowler hat.) She sometimes wears hers while doing business management work like pitching, networking, and talking to clients. But like any well-rounded CEO, success also means knowing when to switch hats, and switch roles. “There are some days when I wake up and I am not Queen Bee,” and instead a worker bee, Beavon says. “I do not have the energy, the focus, the time, the whatever, to be all dynamic.” Yes, she could do it if she forced herself. But on those days, she sometimes finds it’s more productive to put her head down and get the actual work done. That balance is key: Lean too far into worker bee mode, and you might run out of work to do. Swing the other way, and you might not have time to finish all the work you’ve secured. For Beavon, financial management is a crucial tool to stay in the middle. She keeps her freelancing income in a business account and pays herself a set salary each month. By keeping buffer funds set aside, she saves herself a lot of stress during leaner months—making room for the high-level thinking that her Queen Bee, bowler hat-wearing boss persona needs in order to thrive. Banish the employee mindset Even if you’ve never held a full-time job, there’s a good chance you’ve come into freelancing thinking like an employee, not a big cheese. That can be a real problem when you’re building client relationships. As Edmond points out, freelancers who think of themselves as employee substitutes often form lopsided partnerships where clients dictate everything like bosses. Freelancers should act like their own bosses: Set their own terms, prices, and ways of working. The client is the expert at what they do, and freelancers are the experts at what they do. “We’re working with them, we’re collaborating with them, we hopefully have a really good relationship with them,” Edmond says. “But we’re not working for them.” Think too much like an employee, and you’ll stifle your inner CEO, reducing them to a demanding, overburdened middle manager, instead of an empowered advocate for what you need. But if you’ve painted yourself into an employee-shaped corner until now, rest assured that you’re not alone. “Breaking that employee mindset is hard,” Edmond says. “I know people who haven’t done that, and they’ve been freelancing for 15 years.” No matter what your working life has looked like until now, it’s never too late to rewrite the rules. After all, the chief reason to be a freelancer is in the name: It’s the freedom to choose the working conditions that work best for you. As Edmond puts it: “You are creating the business you need so that you can live the life you want.” View the full article

Customer loyalty management involves strategies that focus on retaining and engaging customers during nurturing strong relationships with them. It’s crucial as loyal customers tend to spend more and advocate for your brand. By personalizing interactions based on consumer behavior, businesses can improve customer satisfaction and retention rates. Nevertheless, implementing effective loyalty management systems presents challenges. Comprehending these dynamics can greatly impact your success. What innovative strategies can your business adopt to improve customer loyalty? Key Takeaways Customer Loyalty Management involves strategies to attract, retain, and engage loyal customers, enhancing overall customer experience and satisfaction. It is cost-effective, as retaining existing customers is significantly cheaper than acquiring new ones, with savings ranging from 5 to 25 times. Loyal customers tend to spend 67% more over time, significantly boosting revenue and brand advocacy through positive word-of-mouth. Effective loyalty programs can increase retention rates by 25-95%, reinforcing customer relationships and driving business growth. Personalization based on customer feedback and preferences strengthens emotional connections, leading to improved loyalty and satisfaction. Understanding Customer Loyalty Management Comprehending customer loyalty management is crucial for businesses aiming to encourage long-lasting relationships with their clientele. Customer loyalty management encompasses various strategies, processes, and tools designed to attract, retain, and engage loyal customers. By implementing effective loyalty management techniques, you can personalize interactions according to customer behavior, preferences, and feedback, which promotes deeper emotional connections with your brand. A well-structured loyalty management system can greatly boost customer retention rates, often proving more cost-effective than acquiring new customers. Key features of these systems include customization, CRM integration, real-time analytics, and performance tracking to assess program effectiveness and customer sentiment. Companies that excel in customer loyalty management often find that loyal customers spend up to 67% more during the later stages of their relationship compared to their initial purchases, highlighting the importance of nurturing these connections for long-term success. The Significance of Customer Loyalty Management for Businesses Customer loyalty management is crucial for your business since it helps build lasting relationships with your customers. By nurturing these connections, you not just improve brand advocacy but additionally create a loyal customer base that can greatly increase your revenue over time. Comprehending the importance of loyalty management can lead to improved customer retention and more organic referrals, eventually benefiting your bottom line. Building Lasting Relationships Building lasting relationships with customers is crucial for businesses aiming to thrive in a competitive market. Effective customer loyalty management not only aids in defining customer loyalty definition but additionally improves loyalty program management, ensuring that your efforts yield maximum benefits. Consider the following points: Retaining existing customers costs 5 to 25 times less than acquiring new ones. Loyal customers spend about 67% more as their relationship with your brand deepens. Strong loyalty programs can boost retention rates by 25-95%. Emotional connections nurtured through loyalty management encourage customer advocacy. Comprehending customer preferences enables personalized experiences, increasing satisfaction. Enhancing Brand Advocacy Effective brand advocacy stems from robust customer loyalty management, which plays a pivotal role in a business’s success. By cultivating strong emotional connections with customers, you can witness a 26% increase in true loyalty over a few years. Loyal customers often become effective brand ambassadors, as around 47% share positive experiences with others. Implementing effective loyalty programs can yield substantial returns, with loyal patrons spending up to 18% more than non-members. Moreover, retaining existing customers is typically more cost-effective than acquiring new ones, being 5 to 25 times cheaper. Engaged customers likewise provide valuable feedback, helping you improve offerings. Importantly, repeat customers account for 60-70% of sales conversions, whereas new customers contribute only 5-20%. Key Features of an Effective Customer Loyalty Management System When businesses implement a customer loyalty management system, they gain the ability to tailor loyalty rules, rewards, and triggers based on individual customer preferences and behaviors. This customization improves the overall effectiveness of loyalty programs, ensuring they resonate with your audience. Here are key features that make such systems effective: Integration with CRM Systems: Connects customer data for personalized communication. Real-Time Insights and Analytics: Tracks customer behavior and program effectiveness for data-driven decisions. Performance Tracking: Monitors metrics like customer retention and satisfaction to assess program success. Diverse Reward Options: Supports points systems and tiered programs for greater flexibility. Automated Communication Triggers: Sends timely messages based on customer actions, improving engagement. These features help you create a loyalty program that not only meets customer needs but also drives repeat business and long-term relationships. Measuring the Success of Customer Loyalty Management Programs How can you accurately gauge the success of your customer loyalty management programs? Start by tracking your customer retention rate, which indicates how many customers continue to engage with your business over time. This metric is crucial for comprehending the effectiveness of your loyalty initiatives. Moreover, calculate customer lifetime value (CLV) to estimate the total revenue you can expect from a customer throughout their relationship with your brand. The net promoter score (NPS) is another valuable tool; it measures customer satisfaction and their likelihood of recommending your brand to others. Don’t forget to analyze redemption rates of loyalty rewards, as higher rates often reflect effective programs. Finally, customer satisfaction scores (CSAT) provide insights into the overall experience, allowing you to refine your strategies based on direct feedback. Common Challenges in Managing Customer Loyalty Managing customer loyalty presents various challenges that can greatly impact the effectiveness of your programs. Here are some common issues you might face: Lack of personalization, leading to generic programs that fail to engage diverse customer needs. Low engagement levels as a result of poor user experiences or irrelevant rewards, which can reduce participation in loyalty initiatives. Disconnected data systems that hinder your ability to personalize interactions and track program performance effectively. Difficulty in measuring intangible emotions like trust and brand affinity, complicating your assessment of loyalty program impacts. Evolving customer expectations necessitate regular updates to loyalty programs; failing to adapt can result in disengagement and increased customer attrition. Strategies for Building and Maintaining Customer Loyalty To build and maintain customer loyalty effectively, companies must employ a range of strategic approaches customized to their audience’s preferences. Implementing loyalty rewards programs can greatly boost retention by up to 95%, encouraging repeat purchases through discounts and freebies. Moreover, referral programs can transform loyal customers into brand ambassadors, as nearly 47% of consumers tend to recommend brands to friends and family, enhancing word-of-mouth marketing. Personalizing customer experiences using data-driven insights nurtures emotional connections, and companies with strong omnichannel strategies report improved loyalty and engagement. Celebrating customer milestones, like birthdays or anniversaries, with personalized offers can reinforce relationships and keep your brand at the forefront of customers’ minds, increasing repeat purchases. Regularly soliciting and acting on customer feedback not just identifies areas for improvement but also strengthens loyalty, as 91% of customers are more likely to buy frequently from brands they trust. The Role of Customer Feedback in Loyalty Management Customer feedback plays an important role in loyalty management by enhancing your engagement strategies and helping you identify areas for improvement. By actively listening to what your customers have to say, you can build trust and encourage loyalty, which is vital for retaining clients. Additionally, leveraging feedback can greatly boost your profitability, as it allows you to tailor your offerings to meet customer preferences effectively. Enhancing Engagement Strategies Though many businesses recognize the importance of customer loyalty, utilizing customer feedback can greatly improve engagement strategies vital for loyalty management. By actively seeking and acting on customer opinions, you can elevate satisfaction and retention rates considerably. Engaged customers who provide feedback are 2.5 times more likely to stay loyal, so it’s imperative to implement effective feedback systems. Consider these strategies: Use post-interaction surveys for immediate insights. Act on feedback to increase retention by 10-15%. Tailor offerings based on customer preferences. Prioritize feedback in loyalty programs to improve Net Promoter Scores (NPS). Demonstrate commitment to customer satisfaction to nurture loyalty. These steps will help solidify your relationship with customers and drive business growth. Identifying Improvement Opportunities Identifying improvement opportunities is vital for effective loyalty management, and customer feedback serves as an important tool in this process. When you capture customer feedback right after interactions, you boost response rates and gain timely insights to improve experiences. By leveraging this feedback, you can pinpoint strengths and weaknesses in your loyalty programs, which is fundamental for increasing retention rates. Companies focused on customer satisfaction often see significant benefits, including a potential 25-95% profit increase through improved retention. Implementing feedback loops allows you to adapt to evolving customer expectations, as engaging customers in feedback initiatives shows your commitment to improvement. This engagement is key to reinforcing the emotional connections necessary for nurturing long-term loyalty. Building Trust and Loyalty How can businesses effectively build trust and loyalty among their customers? Engaging with customer feedback is critical for comprehending your audience’s needs and preferences. When you actively seek input, about 70% of consumers are more likely to remain loyal. Responding to feedback can boost customer satisfaction by up to 20%, enhancing retention rates. Here are some key strategies: Implement surveys or online reviews to gather insights Acknowledge customer opinions to cultivate emotional connections Use feedback to identify areas for improvement Monitor your Net Promoter Score (NPS) for loyalty tracking Encourage loyal customers to share constructive feedback Real-World Examples of Successful Customer Loyalty Management Successful customer loyalty management plays a vital role in driving revenue and maintaining lasting relationships with clients. For example, Starbucks Rewards has over 75 million active members, contributing to 57% of U.S. revenue, with members spending three times more per visit than non-members. Similarly, Amazon Prime, boasting over 200 million members, generates over $40 billion annually through exclusive benefits that improve customer spending. Sephora‘s Beauty Insider program, with more than 40 million members, accounts for 80% of North American sales, showcasing the effectiveness of tiered rewards. TOMS cleverly combines loyalty with social responsibility by donating shoes for every purchase, creating emotional connections. Finally, The North Face’s tiered loyalty program encourages higher spending through exclusive access and rewards, demonstrating how structured incentives can greatly improve customer engagement. These real-world examples highlight the diverse strategies companies use to cultivate loyalty and drive sales. Future Trends in Customer Loyalty Management As businesses look to the future, customer loyalty management is set to undergo significant transformations driven by technological advancements and changing consumer expectations. You’ll see a shift in the direction of more personalized and engaging experiences as companies utilize the strength of AI and machine learning to analyze customer behavior. Here are some key trends to watch: Omnichannel Engagement: Omnichannel will prioritize seamless experiences across all platforms. Sustainability Focus: Sustainability Brands will integrate social responsibility, appealing to consumers willing to pay more for ethical practices. Gamification: Expect an increase in game-like elements in loyalty programs to boost engagement. Data Privacy: Improved measures will be vital, as trust directly impacts loyalty. Personalization: Customized communication based on transparent data practices will become fundamental. These trends will shape how you interact with brands, making loyalty programs more relevant and aligned with your values. Frequently Asked Questions What Is Customer Loyalty and Why Is It Important? Customer loyalty is the ongoing preference customers show for a specific brand, leading to repeat purchases. It’s important as loyal customers spend considerably more over time, often 67% more than new ones. Retaining these customers is more cost-effective than acquiring new ones, as acquisition costs can be five to twenty-five times higher. Additionally, loyal customers frequently recommend brands to others, enhancing reputation and driving organic growth, which finally boosts profits and stability. What Are the 4 C’s of Customer Loyalty? The 4 C’s of customer loyalty are Customer Centricity, Commitment, Communication, and Consistency. You should focus on Customer Centricity by making decisions that prioritize customer needs. Commitment nurtures emotional connections, encouraging repeat business. Communication involves engaging customers openly, seeking their feedback, and offering personalized interactions. Finally, consistency guarantees that you deliver a reliable experience at every touchpoint, which builds trust and strengthens customer loyalty over time. What Is Customer Loyalty Management? Customer loyalty management involves strategies and tools that help you attract and retain loyal customers. It focuses on comprehending customer behavior, enabling you to create personalized experiences and rewards. By implementing loyalty programs, you encourage repeat purchases, which increases customer lifetime value. Key features include CRM integration for targeted communication and real-time analytics for informed decisions. What Are the 3 R’s of Customer Loyalty? The 3 R’s of customer loyalty are Retention, Referrals, and Revenue. Retention focuses on keeping existing customers, which is often more cost-effective than acquiring new ones. Referrals encourage loyal customers to recommend your brand to others, nurturing trust and generating new business. Revenue highlights that loyal customers typically spend considerably more over time. Conclusion In conclusion, customer loyalty management is crucial for nurturing lasting relationships that benefit both businesses and consumers. By implementing effective strategies and tools, companies can improve customer satisfaction, increase retention rates, and boost overall brand loyalty. Measuring the success of these programs and addressing common challenges enables businesses to adapt and thrive. As customer preferences evolve, staying informed about future trends will help organizations maintain a competitive edge in an ever-changing marketplace. Image via Google Gemini This article, "What Is Customer Loyalty Management and Why Is It Important?" was first published on Small Business Trends View the full article

Labour comes in third place in new blow to prime ministerView the full article

It’s four answers to four questions. Here we go… 1. Intern won’t stop giving unsolicited “corrections” We’ve been dealing with a troublesome intern. He keeps giving senior members of the staff unsolicited advice, corrections, and “tips” about everything from life lessons to ways for everyone to do their work. He’s been told many times that it’s inappropriate and that other members of the staff are uncomfortable with it but he keeps doing it. How, as a manager, can I deal with this situation without making it difficult for the intern? I’m afraid I will shatter his self-esteem as it’s seems fragile despite the over-confidence. You’re not doing him any favors by dancing around it! Since softer conversations haven’t worked, the kindest thing you can do at this point is to be blunt and straightforward. Lay out clearly what he needs to stop doing, and don’t pull your punches when you say it. Otherwise he’s going to keep repeating the behavior at future jobs and it will impact him longer-term than it will at an internship. The whole point of interning is to learn this kind of thing when the stakes are lower than they will be later on. If you’ve already been very direct and it’s still happening — i.e., you’ve given him clear directives to stop doing XYZ and he’s continuing it anyway — then you should reconsider keeping him on. Your job isn’t to protect his self-esteem at the expense of letting him aggravate everyone else. Related: our intern told us our ideas were boring and stupid 2. Is there anything worth saying to my manager after a coworker was laid off? I work for a medium-sized company in an industry that has had a rocky few years. We’ve had two rounds of layoffs per year in the three years I’ve been there. The previous layoffs didn’t directly affect my team, which has historically been a little undersized compared to the amount of work it does. But recently, one member of my four-person team was let go and my manager, grandboss, and great-grandboss all separately asserted that no further layoffs were planned (they say this after every layoff) and I am a valued member of the team (ditto), and asked me to share my feelings and any questions not related to immediate logistical needs. I let them all know that I was personally bummed and professionally concerned but didn’t have any non-logistical questions, which seemed to fall a bit flat. I just … couldn’t think of anything to ask that they would be able to answer, and didn’t see any point in burdening them with the actual intensity of my feelings (very sad! extremely anxious!). Are there any questions I could ask and expect a meaningful answer? Is there some etiquette around asking the non-meaningful questions anyway? I came out of all three conversations feeling like I’d missed the mark. Most likely they were hoping you would ask things that they could give reassuring-sounding answers to, so they could feel confident that they had left you reassured. When you didn’t do that, it felt like the conversation “fell flat” because they were left to sit with the knowledge that you’re probably still uneasy. Which you presumably are! And which they shouldn’t be trying to reassure you out of unless they truly have extremely solid, insider knowledge that more layoffs aren’t going to hit your team. And maybe they do have that knowledge, but it’s very unlikely that there’s anything they could say on that front that you’d find believable; that’s just how it goes when a company has two rounds of layoffs per year for three years. The discomfort is theirs — because it’s an inherently uncomfortable situation — but it doesn’t need to be yours. If you really wanted to ask something, you could have asked how you could be confident that more layoffs weren’t going to hit your area (which is probably what they were expecting you to ask) but the problem with that question is that you can’t put real weight on the answer. Maybe your remaining team is safe now and maybe they have a business explanation for why, but there’s no reason you should believe that, even if they say it, since it sounds like they offer false reassurances after every round of cuts. 3. I have bad breath and have to meet with clients I have recently developed tonsil stones. While this is otherwise nothing more than a slight annoyance, it comes with the embarrassing symptom of truly horrifying bad breath. I’ve tried mints, gum, mouthwash, you name it. Nothing seems to make it go away completely. I’m in a public-facing role and I meet with clients and small groups throughout the day. How would you handle this? Wear a mask? Live off of Altoids and hope it masks the odor? Be up-front and apologize? I cringe with embarrassment every time I have to be in close quarters with a client. When someone feels self-conscious about something extremely noticeable, I’m normally a fan of just mentioning it so it’s out of the way (for example, this person who was in the middle of dental work and interviewing while missing several front teeth — ooh, and the first update ever published on this site was from someone in a similar situation), but for some reason with this I feel like it’s more likely to make the other person more uncomfortable than if you didn’t mention it. I’m curious to hear other opinions on that, though. If you’re up for wearing a mask, that would almost certainly help. Alternately, yes, Altoids (or a similarly strong mint) right before or during a meeting. And can you arrange your chair so that you’re not as likely to be breathing right in their space? (Last, probably doesn’t need to be said, but talk to your doctor! Tonsil stones can be treated.) 4. Can we consider leaves of absences when deciding on raises? My employer has an annual raise cycle that we’re coming up on where any employee who is meeting expectations is generally given a raise. They are merit-based in that employees who do not meet expectations in their annual performance review do not qualify, and managers get a budget of X% of their total team’s salary to divide among individuals as they deem appropriate. In the training for this year’s merit cycle, HR recommended that raises be prorated for hires during the year (reasonable, in my opinion) and for leaves of absence (outrageous, in my opinion). Is this legal for them to do? It seems like it would disproportionately impact women taking leave to have children, and leaving it to manager discretion seems extra dicey. Federal law says that employees who were on FMLA or parental leave for part of the year are entitled to any unconditional pay increases that cover that period (like if everyone is getting an X% raise), but when it’s performance based (e.g., dependent on productivity or meeting specific goals) employers are allowed to factor in time away from the job, as long as they do it equally for all types of leave. In other words, they couldn’t decide to prorate raises for people who were on maternity leave but not do the same thing for someone who was out on a different type of leave. The post intern won’t stop giving unsolicited “corrections,” I have bad breath and have to meet with clients, and more appeared first on Ask a Manager. View the full article

Tariff wars may de-escalate but companies in the US and elsewhere are still expected to serve their country first View the full article

Spiralling electricity demand threatens to hold the US back in its technological race with ChinaView the full article

Investment by Beijing has transformed the country’s institutions despite lingering questions about research quality and intellectual freedomView the full article

The company also revealed more about the impacts of its data breach, and said it doesn't consider the development likely to materially affect its results. View the full article

Loss would be a severe blow to UK ruling party after divisive campaignView the full article

Netflix is declining to raise its offer to buy Warner Bros. Discovery’s studio and streaming business, in a stunning move that effectively puts Paramount in a position to take over its storied Hollywood rival. On Thursday, after Warner’s board announced that Skydance-owned Paramount’s offer was superior to the agreement it had previously struck with Netflix, the streaming giant said the new price it would have to pay to acquire Warner would make the deal “no longer financially attractive.” “We believe we would have been strong stewards of Warner Bros.′ iconic brands,” Netflix’s co-CEOs Ted Sarandos and Greg Peters said in a joint statement. “But this transaction was always a ‘nice to have’ at the right price, not a ‘must have’ at any price.” Sarandos and Peters also thanked Warner leadership. Warner had repeatedly backed the deal it struck with Netflix since December—and even when announcing that Paramount’s latest offer was superior earlier Thursday, the company said its board stood by its previous recommendation in favor of Netflix. Paramount and Warner did not immediately respond to requests for comment about Netflix’s choice to walk away. Thursday’s news arrived after Paramount upped its rival bid for the entire company to $31 per share, in addition to other revisions. A Warner Bros. Discovery buyout would reshape Hollywood and the wider media landscape. And unlike Netflix—which only wanted to buy Warner’s studio and streaming business for $27.75 per share—Paramount wants the entire company. That means HBO Max, cult-favorite titles like Harry Potter, and even CNN could soon find themselves under a new roof. Paramount’s CBS has seen significant editorial shifts, notably with the installation of Free Press founder Bari Weiss at CBS News, under new Skydance ownership. And if Paramount’s acquisition of Warner is successful, critics warn of similar changes at CNN. A Paramount-Warner combo would also combine two of Hollywood’s five legacy studios that remain today, in addition to their theatrical channels. Beyond Harry Potter, Warner movies like Superman, Barbie, and One Battle After Another—as well as hit TV series like The White Lotus and Succession—would join Paramount’s content library. Paramount’s titles include Top Gun, Titanic, and The Godfather. And beyond CBS, it owns networks like MTV and Nickelodeon, as well as the Paramount+ streaming service. Executives at Paramount have argued that merging will be good for consumers and the wider industry. But lawmakers and entertainment trade groups have sounded the alarm—warning that a Warner takeover would only further consolidate power in an industry already run by just a few major players. Critics say that could result in job losses, less diversity in filmmaking, and potentially more headaches for consumers who are facing rising costs of streaming subscriptions as is. Combined, that raises tremendous antitrust concerns. The U.S. Department of Justice has already initiated reviews, and other countries are expected to do so, too. Netflix, Warner, and Paramount have spent the last couple of months in a heated, public back-and-forth over whose deal has a better regulatory path—and offers more value for Warner shareholders. Thursday’s announcement arrived shortly after Paramount upped the ante on its offer. Beyond increasing its proposed purchase price for Warner, the company also agreed to a regulatory termination fee of $7 billion. And Paramount pledged to move up a previously promised “ticking fee.” The company initially said it would pay 25 cents per share for every quarter the deal drags on past the end of the year. Now it’s agreed to pay that amount if the deal doesn’t go through by the end of September, Warner said. But Paramount is taking on billions of dollars in debt to finance its offer. And David Ellison’s father, Oracle founder Larry Ellison, is heavily backing the bid for his son’s company. Foreign sovereign wealth funds have also provided equity for the offer, drawing scrutiny. The Ellisons also have a close relationship with President Donald The President—bringing more politics into question. The President previously made unprecedented suggestions about his involvement in seeing a deal through, before walking back those statements and maintaining that regulatory approval will be up to the Justice Department. The push to acquire Warner also arrives mere months after Skydance closed its own buyout of Paramount—in a contentious merger approved just weeks after the company agreed to pay the president $16 million to settle a lawsuit over editing at CBS’s 60 Minutes program. Still, The President has continued to publicly lash out at Paramount and 60 Minutes since. —By Wyatte Grantham-Philips, AP Business Writer View the full article

The fourth quarter results integrated the operations of both Redfin and Mr. Cooper into Rocket Cos., with the deals likely contributing to the full year loss. View the full article

MBS buying has become the near-term focus but a 2026 offering is still possible, Federal Housing Finance Agency official Bill Pulte told Fox Business. View the full article

Google's Gary Illyes clarifies why resource hints do not influence Googlebot's crawling behavior, and notes that HTML validity is not a ranking factor. The post Google Explains Why Its Crawler Ignores Your Resource Hints appeared first on Search Engine Journal. View the full article

Rocket Mortgage and Compass launched a three-year Redfin listing partnership, expanding access to 500,000+ homes, with executives saying they see no RESPA compliance issues. View the full article

Group’s shares surge 25% as CEO says ‘most companies are late’ to realise how much technology will affect employmentView the full article

A Paychex Cash Advance is a service that allows you to access a portion of your earned wages before your regular payday, using the Payactiv app. You can withdraw up to 50% of your net earnings after each workday, based on the hours you’ve worked. This option offers immediate financial relief by appearing as a deduction from your next paycheck. Comprehending how this service functions is essential, especially when considering its benefits and potential drawbacks. Key Takeaways Paychex Cash Advance allows employees to access up to 50% of earned wages through the Payactiv app after each workday. Eligibility requires direct deposit, a minimum of $200 in deposits, and completion of onboarding with Paychex linked as the employer. Funds accessed are automatically deducted from the next paycheck with no interest charges involved. Users can manage cash advances via the Paychex Flex dashboard, selecting amounts based on available balance and preferred payment method. While convenient, be aware of potential fees for frequent use and the importance of budgeting to avoid financial mismanagement. Understanding Paychex Cash Advance Comprehending how Paychex Cash Advance works is essential for employees seeking immediate access to their earned wages. This service allows you to tap into up to 50% of your net earnings after each workday through the Payactiv app, making it a form of on-demand pay. Unlike traditional on-demand payroll systems, the Paychex Cash Advance calculates your available balance based on the hours you’ve worked after each shift. This means you can make timely financial decisions without waiting for your paycheck. The funds accessed through the cash advance will appear as deductions on your next paycheck, ensuring a straightforward repayment process. The program aims to alleviate financial stress by providing access to your earned wages, helping you avoid late fees and high-interest loans during emergencies. You can enroll in this program through Paychex Flex, easily managing your cash advance options via the app or dashboard. Eligibility Requirements for Cash Advance To qualify for a Paychex cash advance, you need to meet certain eligibility requirements. First, you must have direct deposit set up, ensuring that your earnings are deposited directly into your Paychex account. Furthermore, there’s a minimum earnings threshold that you’ll need to reach to access the advance, making it crucial to understand your financial situation before applying. Direct Deposit Requirement When you consider applying for a Paychex cash advance, it’s vital to understand the direct deposit requirement that determines your eligibility. To qualify, you must have at least $200 deposited directly into your Payactiv account, which allows you to access a portion of your earned wages. You’ll additionally need to link Paychex as your employer within the Payactiv app to use the cash advance feature. The amount available for cash advance is based on the hours you’ve worked after each shift, letting you access up to 50% of your net earnings. Minimum Earnings Threshold Grasping the minimum earnings threshold is essential for those looking to qualify for a Paychex cash advance. To be eligible, you typically need at least $200 in direct deposits in your Paychex Flex account. Furthermore, you can access up to 50% of your net earnings accumulated after each workday. Remember, you must be actively employed and have completed your onboarding process. Eligibility may vary by employer, so it’s wise to check with your HR or payroll department for specific criteria. Requirement Details Minimum Direct Deposit At least $200 in your Paychex Flex account Maximum Cash Advance Up to 50% of net earnings per workday Employment Status Must be actively employed and onboarded How to Access Your Cash Advance Accessing your cash advance through Paychex is a straightforward process that can be done in just a few steps. First, log in to the Paychex Flex dashboard or app and navigate to the Pay on Demand feature. You can access up to 50% of your net earnings based on the hours you’ve worked after each shift. Here’s how to get started: Select your cash advance amount: Choose how much you want to withdraw based on your available balance. Choose your payment method: Transfer your funds to a bank account, debit card, or a Payactiv Visa Card. Confirm your transaction: Once you finalize the request, the funds will be available to you, and the deductions will appear on your next paycheck. For those already using Payactiv, linking your Paychex account makes accessing your wages even easier. Repayment Process Explained The repayment process for your Paychex cash advance is designed to be simple and automatic, guaranteeing you won’t have to worry about manual payments. When you access funds through the Payactiv app, up to 50% of your net earnings after each workday, the amount you withdraw will be automatically deducted from your next paycheck. This deduction provides a clear accounting of your accessed funds, allowing you to track your earnings easily. Since there are no interest charges associated with the cash advance, you won’t incur additional costs, making it a cost-effective way to access your wages early. Yet, it’s crucial to monitor the funds you’ve accessed to understand their impact on your upcoming paycheck, avoiding any unexpected shortfalls. By staying informed about your cash advance, you’ll guarantee a smooth financial experience without surprises on payday. Benefits of Using Paychex Cash Advance Utilizing the Paychex Cash Advance can greatly boost your financial flexibility by providing immediate access to your earned wages. This service allows you to access up to 50% of your net earnings after each workday, helping you manage unexpected expenses effectively. With this option, you won’t have to wait for payday, which can improve your financial wellness by avoiding late fees. Here are some key benefits of using Paychex Cash Advance: Immediate Access: Get quick access to funds for bills or daily expenses without delay. Transparent Pricing: Enjoy a fair pricing structure with no fees for ACH transfers and bill pay options. Easy Management: Deductions are reflected in your next paycheck, simplifying your financial management. Potential Drawbacks to Consider As well as the Paychex Cash Advance service offers quick access to funds, you should be aware of potential transaction fees that can add up if you use it frequently. Relying too heavily on cash advances might lead to financial mismanagement, especially if you’re already living paycheck to paycheck, creating a cycle of dependency. Furthermore, unclear communication about fees and terms can cause misunderstandings, affecting your financial stability in the long run. Transaction Fees Overview Comprehending transaction fees is crucial when considering the Paychex Cash Advance service, especially since these costs can add up quickly. Here are some points to keep in mind: A transaction fee of $2.99 applies if you don’t have a qualifying direct deposit of $200, increasing your overall cost. Additional fees may occur for transfers to non-Payactiv debit or payroll cards, further impacting expenses. Although ACH bank transfers and bill pay options are fee-free, be aware of the conditions to avoid charges. Transparency in pricing is emphasized, but you should carefully review fee schedules to understand potential costs. Frequent usage of cash advances can lead to increased expenses and could affect your net earnings, so always stay mindful of these fees. Financial Mismanagement Risks Relying on a Paychex cash advance can lead to significant financial mismanagement, particularly if it becomes a frequent habit. When you access your wages repeatedly, you may not address underlying budgeting issues or spending habits, creating a cycle of dependency. This situation can be especially challenging for those living paycheck to paycheck, as it may increase financial stress rather than alleviate it. Frequent advances can likewise obscure your true income levels, making it difficult to manage finances and plan for future expenses. Moreover, without comprehending potential tax implications, you might encounter unexpected deductions, further straining your finances. Employers need to communicate fee structures clearly to prevent misinterpretations that could lead to greater financial difficulties. Tips for Managing Your Finances With Cash Advances Managing your finances effectively when using cash advances requires a strategic approach to guarantee you don’t fall into a cycle of debt. Here are some tips to help you manage your cash advances wisely: Utilize the Payactiv app to access up to 50% of your net earnings after each workday, giving you immediate funds for unexpected expenses without resorting to high-interest loans. Set up automatic bill pay through the app to avoid late fees, ensuring timely payments and enhancing your financial management. Take advantage of the goal-based savings feature to allocate funds for specific financial targets, promoting disciplined saving habits. Also, be mindful of any potential fees associated with cash advances, and plan your usage to prevent over-reliance. Engaging with financial coaching services through your employer can help you develop a personalized plan for managing cash advances and improving your overall financial wellness. Frequently Asked Questions How Does Paychex Advance Pay Work? Paychex Advance Pay lets you access up to 50% of your net earnings after each workday through the Payactiv app. You can withdraw funds based on hours you’ve worked, helping you manage bills or unexpected expenses without waiting for payday. Once you access these funds, they’ll be deducted from your next paycheck. This system likewise offers features like automatic bill pay and financial coaching to improve your financial wellness. How Do Paycheck Cash Advances Work? Paycheck cash advances let you access a portion of your earned wages before payday, offering quick financial relief for unexpected expenses. You can withdraw up to 50% of your net earnings after each workday, typically through an app. The amount you take out is deducted from your next paycheck, making it easy to manage. Be aware that fees may apply, depending on your chosen payment method and whether you have a qualifying direct deposit. What Is a Cash Advance and How Does It Work? A cash advance lets you access part of your earned wages before payday, providing quick funds for urgent expenses. Typically, the amount you can receive depends on your hours worked and earnings accumulated. You can use apps to request this advance, transferring funds directly to your bank account or debit card, or picking up cash at designated locations. Be mindful that fees may apply, especially if you lack qualifying direct deposits. Does Paychex Give Loans? Paychex doesn’t provide traditional loans. Instead, it offers an on-demand pay service that lets you access a portion of your earned wages before payday. You can use the Payactiv app to withdraw up to 50% of your net earnings after each workday. Keep in mind, these funds are deducted from your next paycheck, and transaction fees may apply if you don’t meet certain deposit qualifications, impacting overall costs. Conclusion In conclusion, a Paychex Cash Advance provides employees with early access to their earned wages, allowing for financial flexibility before payday. By comprehending eligibility, accessing funds through the Payactiv app, and knowing the repayment process, you can make informed decisions about using this service. Although it offers immediate relief from financial pressures, it is crucial to weigh the benefits against potential drawbacks. Proper financial management can help guarantee that cash advances serve as a helpful tool, rather than a burden. Image via Google Gemini This article, "What Is a Paychex Cash Advance and How Does It Work?" was first published on Small Business Trends View the full article

A Paychex Cash Advance is a service that allows you to access a portion of your earned wages before your regular payday, using the Payactiv app. You can withdraw up to 50% of your net earnings after each workday, based on the hours you’ve worked. This option offers immediate financial relief by appearing as a deduction from your next paycheck. Comprehending how this service functions is essential, especially when considering its benefits and potential drawbacks. Key Takeaways Paychex Cash Advance allows employees to access up to 50% of earned wages through the Payactiv app after each workday. Eligibility requires direct deposit, a minimum of $200 in deposits, and completion of onboarding with Paychex linked as the employer. Funds accessed are automatically deducted from the next paycheck with no interest charges involved. Users can manage cash advances via the Paychex Flex dashboard, selecting amounts based on available balance and preferred payment method. While convenient, be aware of potential fees for frequent use and the importance of budgeting to avoid financial mismanagement. Understanding Paychex Cash Advance Comprehending how Paychex Cash Advance works is essential for employees seeking immediate access to their earned wages. This service allows you to tap into up to 50% of your net earnings after each workday through the Payactiv app, making it a form of on-demand pay. Unlike traditional on-demand payroll systems, the Paychex Cash Advance calculates your available balance based on the hours you’ve worked after each shift. This means you can make timely financial decisions without waiting for your paycheck. The funds accessed through the cash advance will appear as deductions on your next paycheck, ensuring a straightforward repayment process. The program aims to alleviate financial stress by providing access to your earned wages, helping you avoid late fees and high-interest loans during emergencies. You can enroll in this program through Paychex Flex, easily managing your cash advance options via the app or dashboard. Eligibility Requirements for Cash Advance To qualify for a Paychex cash advance, you need to meet certain eligibility requirements. First, you must have direct deposit set up, ensuring that your earnings are deposited directly into your Paychex account. Furthermore, there’s a minimum earnings threshold that you’ll need to reach to access the advance, making it crucial to understand your financial situation before applying. Direct Deposit Requirement When you consider applying for a Paychex cash advance, it’s vital to understand the direct deposit requirement that determines your eligibility. To qualify, you must have at least $200 deposited directly into your Payactiv account, which allows you to access a portion of your earned wages. You’ll additionally need to link Paychex as your employer within the Payactiv app to use the cash advance feature. The amount available for cash advance is based on the hours you’ve worked after each shift, letting you access up to 50% of your net earnings. Minimum Earnings Threshold Grasping the minimum earnings threshold is essential for those looking to qualify for a Paychex cash advance. To be eligible, you typically need at least $200 in direct deposits in your Paychex Flex account. Furthermore, you can access up to 50% of your net earnings accumulated after each workday. Remember, you must be actively employed and have completed your onboarding process. Eligibility may vary by employer, so it’s wise to check with your HR or payroll department for specific criteria. Requirement Details Minimum Direct Deposit At least $200 in your Paychex Flex account Maximum Cash Advance Up to 50% of net earnings per workday Employment Status Must be actively employed and onboarded How to Access Your Cash Advance Accessing your cash advance through Paychex is a straightforward process that can be done in just a few steps. First, log in to the Paychex Flex dashboard or app and navigate to the Pay on Demand feature. You can access up to 50% of your net earnings based on the hours you’ve worked after each shift. Here’s how to get started: Select your cash advance amount: Choose how much you want to withdraw based on your available balance. Choose your payment method: Transfer your funds to a bank account, debit card, or a Payactiv Visa Card. Confirm your transaction: Once you finalize the request, the funds will be available to you, and the deductions will appear on your next paycheck. For those already using Payactiv, linking your Paychex account makes accessing your wages even easier. Repayment Process Explained The repayment process for your Paychex cash advance is designed to be simple and automatic, guaranteeing you won’t have to worry about manual payments. When you access funds through the Payactiv app, up to 50% of your net earnings after each workday, the amount you withdraw will be automatically deducted from your next paycheck. This deduction provides a clear accounting of your accessed funds, allowing you to track your earnings easily. Since there are no interest charges associated with the cash advance, you won’t incur additional costs, making it a cost-effective way to access your wages early. Yet, it’s crucial to monitor the funds you’ve accessed to understand their impact on your upcoming paycheck, avoiding any unexpected shortfalls. By staying informed about your cash advance, you’ll guarantee a smooth financial experience without surprises on payday. Benefits of Using Paychex Cash Advance Utilizing the Paychex Cash Advance can greatly boost your financial flexibility by providing immediate access to your earned wages. This service allows you to access up to 50% of your net earnings after each workday, helping you manage unexpected expenses effectively. With this option, you won’t have to wait for payday, which can improve your financial wellness by avoiding late fees. Here are some key benefits of using Paychex Cash Advance: Immediate Access: Get quick access to funds for bills or daily expenses without delay. Transparent Pricing: Enjoy a fair pricing structure with no fees for ACH transfers and bill pay options. Easy Management: Deductions are reflected in your next paycheck, simplifying your financial management. Potential Drawbacks to Consider As well as the Paychex Cash Advance service offers quick access to funds, you should be aware of potential transaction fees that can add up if you use it frequently. Relying too heavily on cash advances might lead to financial mismanagement, especially if you’re already living paycheck to paycheck, creating a cycle of dependency. Furthermore, unclear communication about fees and terms can cause misunderstandings, affecting your financial stability in the long run. Transaction Fees Overview Comprehending transaction fees is crucial when considering the Paychex Cash Advance service, especially since these costs can add up quickly. Here are some points to keep in mind: A transaction fee of $2.99 applies if you don’t have a qualifying direct deposit of $200, increasing your overall cost. Additional fees may occur for transfers to non-Payactiv debit or payroll cards, further impacting expenses. Although ACH bank transfers and bill pay options are fee-free, be aware of the conditions to avoid charges. Transparency in pricing is emphasized, but you should carefully review fee schedules to understand potential costs. Frequent usage of cash advances can lead to increased expenses and could affect your net earnings, so always stay mindful of these fees. Financial Mismanagement Risks Relying on a Paychex cash advance can lead to significant financial mismanagement, particularly if it becomes a frequent habit. When you access your wages repeatedly, you may not address underlying budgeting issues or spending habits, creating a cycle of dependency. This situation can be especially challenging for those living paycheck to paycheck, as it may increase financial stress rather than alleviate it. Frequent advances can likewise obscure your true income levels, making it difficult to manage finances and plan for future expenses. Moreover, without comprehending potential tax implications, you might encounter unexpected deductions, further straining your finances. Employers need to communicate fee structures clearly to prevent misinterpretations that could lead to greater financial difficulties. Tips for Managing Your Finances With Cash Advances Managing your finances effectively when using cash advances requires a strategic approach to guarantee you don’t fall into a cycle of debt. Here are some tips to help you manage your cash advances wisely: Utilize the Payactiv app to access up to 50% of your net earnings after each workday, giving you immediate funds for unexpected expenses without resorting to high-interest loans. Set up automatic bill pay through the app to avoid late fees, ensuring timely payments and enhancing your financial management. Take advantage of the goal-based savings feature to allocate funds for specific financial targets, promoting disciplined saving habits. Also, be mindful of any potential fees associated with cash advances, and plan your usage to prevent over-reliance. Engaging with financial coaching services through your employer can help you develop a personalized plan for managing cash advances and improving your overall financial wellness. Frequently Asked Questions How Does Paychex Advance Pay Work? Paychex Advance Pay lets you access up to 50% of your net earnings after each workday through the Payactiv app. You can withdraw funds based on hours you’ve worked, helping you manage bills or unexpected expenses without waiting for payday. Once you access these funds, they’ll be deducted from your next paycheck. This system likewise offers features like automatic bill pay and financial coaching to improve your financial wellness. How Do Paycheck Cash Advances Work? Paycheck cash advances let you access a portion of your earned wages before payday, offering quick financial relief for unexpected expenses. You can withdraw up to 50% of your net earnings after each workday, typically through an app. The amount you take out is deducted from your next paycheck, making it easy to manage. Be aware that fees may apply, depending on your chosen payment method and whether you have a qualifying direct deposit. What Is a Cash Advance and How Does It Work? A cash advance lets you access part of your earned wages before payday, providing quick funds for urgent expenses. Typically, the amount you can receive depends on your hours worked and earnings accumulated. You can use apps to request this advance, transferring funds directly to your bank account or debit card, or picking up cash at designated locations. Be mindful that fees may apply, especially if you lack qualifying direct deposits. Does Paychex Give Loans? Paychex doesn’t provide traditional loans. Instead, it offers an on-demand pay service that lets you access a portion of your earned wages before payday. You can use the Payactiv app to withdraw up to 50% of your net earnings after each workday. Keep in mind, these funds are deducted from your next paycheck, and transaction fees may apply if you don’t meet certain deposit qualifications, impacting overall costs. Conclusion In conclusion, a Paychex Cash Advance provides employees with early access to their earned wages, allowing for financial flexibility before payday. By comprehending eligibility, accessing funds through the Payactiv app, and knowing the repayment process, you can make informed decisions about using this service. Although it offers immediate relief from financial pressures, it is crucial to weigh the benefits against potential drawbacks. Proper financial management can help guarantee that cash advances serve as a helpful tool, rather than a burden. Image via Google Gemini This article, "What Is a Paychex Cash Advance and How Does It Work?" was first published on Small Business Trends View the full article

Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal. View the full article

CEO Dario Amodei said start-up ‘cannot in good conscience’ agree to US government’s termsView the full article

Businesses around the world trust Salesforce to align their marketing, sales, support, and IT processes to simplify workflows as efficiently as possible. Originally built to be a Customer Relationship Management (CRM) tool, Salesforce has expanded its offerings over the years into integration following the acquisition of Mulesoft in 2018. After all, no one platform can do everything, even though Salesforce is leading the market year-after-year with new innovations, such as the launch of AI agents with the new Agentforce release. But not everyone is ready to fully adopt AI workflows and not every tech stack is the same. That’s why choosing the right integrations is a crucial next step to level up the value your team gets from Salesforce. As you’ll see below, most of these integrations can be accessed within AppExchange, Salesforce’s native app and integration marketplace. Many are also available within integration platforms including: Zapier, Workato, and Unito’s own Salesforce connector. Here are some of the best Salesforce integrations, from email, to marketing automation, to messaging. What is Salesforce? Salesforce is a popular tool for sales teams, allowing them to manage their pipeline, automate outbound initiatives, plan their sales strategy, and more. It also centralizes marketing automation, customer service, e-commerce features as well. That makes it a powerhouse for customer-facing and revenue-generating teams. What are Salesforce integrations? A well-implemented Salesforce CRM stores nearly all the information generated when an organization interacts with its customers. Then, people across the company can quickly and easily access that information, making future interactions with customers as smooth, easy, and helpful as possible. But not everyone in your organization uses the same apps and tools in their day-to-day. Moreover, Salesforce is typically siloed from other apps in your stack by default. So a Salesforce integration is needed to enable teams to share key data points automatically without having to jump between tabs or apps. Not sure when integrating Salesforce makes sense? Check out our free ebook guide here! Why do Salesforce integrations matter? In short, a Salesforce integration gets important data from outside Salesforce into the hands of the teams who need it most: sales, support, or anyone else talking to customers every day. Salesforce integrations get data stored on other platforms into the CRM your reps use every day so they can focus on what they do best (selling) instead of sending requests for information or searching for it in unfamiliar apps. For sales teams in particular, there can be tons of potential friction points where an important deal can fall through the cracks because of a missed opportunity or detail. A crucial bit of external data comes in just a bit too late to save the deal. The sales cycle is too slow for some customers, and too fast for others. Content aimed at helping conversation is trapped in other tools, out of reach for your salespeople. Some integration solutions, like Unito, can be deployed quickly without technical knowledge. Others require Salesforce architects to be deployed correctly. “Some other tools we looked at were kind of crazy when it came to pricing. Another big thing for us is 2-way sync for our Salesforce instance. Most of those options only offer directional sync and Unito is bidirectional, which is what we really needed. Plus they offered the best pricing for us at this stage.” – Anel Behric, IT Manager, Cloudwerx Read the Case Study 3 types of Salesforce integrations When integrating Salesforce with the rest of your tool stack, you have more than a few options. Some are built right into Salesforce while others rely on third-party platforms. Salesforce AppExchange Salesforce offers built-in integrations through AppExchange, with many of them being built by third-party partners but deployed right in your Salesforce workplace. By navigating the marketplace, you can easily add integrations for the tools you rely on every day, which enables sales reps to get results without depending on extensive technical services. This will usually be the first place you check for Salesforce integrations. When you don’t find exactly what you need, you’ll then move on to a third-party integration platform. Automation tools Whether it’s a deep automation service like Make.io or a simpler, more user-friendly automation tool like Zapier, these are some of the most popular ways to automate workflows — including your sales process. They do have their limitations, but they can be hard to beat when it comes to onboarding your teams quickly. The main challenge with automation is the repetitive recipe-building process. These tools only sync data under very specific circumstances – if a single rule deviates in any way from the intended use case, critical data simply won’t sync. So it takes practice to figure out how to make them work for you. 2-way sync tools A 2-way sync solution like Unito doesn’t just allow you to create automations between your tools; it creates true two-way relationships between any Salesforce standard or custom object with items in another paired tool. That means any update to your Salesforce objects can be automatically synced over to items in another tool with no extra work. To replicate something similar with an automation tool — or AppExchange — needs several layers of automation. That means more moving pieces that can break or delay things. Find out more about why two-way sync is the future of integration here. 14 Essential Salesforce integrations Microsoft Outlook A Microsoft Outlook-Salesforce integration creates a goldmine of important customer data. With a 2-way Outlook-Salesforce integration, you can manage that data right from your inbox. For example, after interacting with a client over email, you could create a Salesforce record of it within Outlook. Or, you could sync data like contacts or upcoming tasks between the two platforms. This integration will save you time by eliminating manual busywork. You can also analyze more data from Outlook within Salesforce, discovering even more about your customers. Best for Companies that rely on Outlook, and often move data from Outlook into Salesforce. Most of the time, this will be contact information that comes in by email. Otherwise, you’d have to manually copy this information into Salesforce. You can integrate Outlook and Salesforce through built-in Salesforce features or third-party integrations. Google Apps and Google Suite If your company prefers Google to Microsoft, you can still integrate your CRM and email. Gmail Salesforce integration lets your teams work with Salesforce data from their inbox, make Salesforce records with email data, and automatically include Gmail customer correspondence in your CRM. Meanwhile, Integrating Google Apps with Salesforce lets you share information from Google Docs or a spreadsheet with your CRM. In fact, with the right template, you can even centralize your Salesforce data in Google Sheets. All that adds up to a more productive, efficient, and less stressed-out team. Best for Companies that rely on Google apps, like Gmail, Google Calendar, and Google Drive. Depending on the specific platform, you can sync contact information from your emails, meetings from Calendar, or documents from Google Drive. Slack A Slack-Salesforce integration sounds like a match made in heaven, doesn’t it? After all, if Slack saves you from drowning in email, why not make things even more efficient? There’s even a dedicated Salesforce for Slack app that you can download through Salesforce’s AppExchange marketplace. By integrating Slack and Salesforce (or Google Sheets and Salesforce), you’ll have access to all your Salesforce data right within Slack, by searching all your records, then quickly and easily sharing information with colleagues. You can also set Slack notifications, based on Salesforce activity. Best for Teams who regularly discuss Salesforce data in Slack and need to speed things up. With a Salesforce integration for Slack, you can go from casual conversation to action much faster. MailChimp A Mailchimp-Salesforce integration lets marketers send new leads directly to the sales team automatically. Email is crucial to most marketers’ strategies, and MailChimp is one of the most popular tools out there. That’s why it’s so smart to integrate Mailchimp Salesforce and sync your marketing leads directly into your CRM. By integrating, you’ll be able to send your contact list and promising leads directly to MailChimp, making it even easier to launch hyper-targeted marketing campaigns. Data can also flow in the opposite direction so that you can create leads in Salesforce based on your Mailchimp subscriber. Best for MailChimp campaigns can be a great way for marketers to qualify leads. If you want to be able to bring your marketing and sales teams closer — and who doesn’t — this Salesforce integration can do that while saving you a ton of manual work. We often see use cases at Unito where marketing teams in Mailchimp build campaigns and send MQLs directly into Salesforce automatically. ActiveCampaign An ActiveCampaign-Salesforce integration lets your team automatically follow-up with leads, as well as apply deal tracking and ActiveCampaign’s list segmentation to your Salesforce data. Plus, ActiveCampaign has 960+ integrations of its own, further broadening the scope of what you can do with Salesforce. Best for Like Salesforce, ActiveCampaign is a CRM. But ActiveCampaign emphasizes marketing automation, and that makes it even more powerful in combination with Salesforce. But no matter the platform, marketing automation is about smoothing out the pipeline from potential interest to definite interest. With this Salesforce integration, you can do that between tools. HubSpot A HubSpot-Salesforce integration may seem strange at first, after all why would you even need to use two CRMs, let alone integrate them? Well, even though both Hubspot and Salesforce were originally designed to be CRMs, each has its strengths and weaknesses. Hubspot really shines when it comes to marketing, while Salesforce’s strength is in supporting sales teams. For example, HubSpot Marketing Hub is fantastic for marketers trying to stay organized and manage lead generation or nurturing campaigns. Meanwhile, Salesforce Sales Cloud is the OG CRM platform. Imagine the potential for your teams if you combined them? If you integrate HubSpot Salesforce, you can bring these closely related functions together, and get your sales and marketing teams working from the same data, within the same virtual environment. Best for Larger companies that are serious about customer relationship management. Whether you’re looking to ally the best features of both tools or you’re working with a department that prefers HubSpot, this Salesforce integration can get you closer to building a single, collaborative CRM environment. The key is to use the best HubSpot and Salesforce modules for the task at hand. A popular use case involves syncing contact data from HubSpot Marketing Hub into Salesforce to expedite marketing’s handoff to sales. Trello A Trello-Salesforce integration is an easy way to get external contacts or contractors collaborating with your team in SFDC right away. Trello is usually among the first dedicated project management tools people start using, and with good reason. It has a simple interface, it’s easy to learn, and it’s flexible enough to handle a variety of projects. If you’re using Trello as your project management tool of choice, then it’s a no-brainer to integrate Trello Salesforce. Best for Teams that rely on Trello’s simple project management platform to streamline sales processes and other workflows. Closing the gap between these tools means you get customer data at your fingertips in Trello and important context on ongoing initiatives in Salesforce. Jira A Jira-Salesforce integration provides software development teams with a straightforward way to communicate with everyone else in Salesforce. A grudging favorite among these teams, Jira has a majority of the market share in its category despite a steep learning curve and complexity. Connecting Jira to Salesforce allows you to turn Salesforce cases into Jira issues or vice versa. Best for Whether you’re selling a software product and need input from the development team to close a tough deal or the team working on a tenacious bug wants more data about affected customers, a 2-way Jira Salesforce integration is a much-needed help for organizations operating in software development. monday.com A monday.com-Salesforce integration brings together one of the most popular project management tools on the market, monday.com, with Salesforce. Users know monday.com for a robust feature set that enables collaboration across even the most complex projects. Best for While Salesforce is a great tool for managing the things customer-facing teams care about, from getting new leads into your sales pipeline to managing customer support requests, it’s not the best project management tool. That means other teams might never even log in to Salesforce, and even customer-facing teams will have to check-in on work in monday.com. Asana An Asana-Salesforce integration allows seamless collaboration between teams who rely on this popular project management tool and the sales, customer support, and other customer-facing agents who live and breathe Salesforce. Best for If Asana is the primary base for managing projects for most of your organization — as it is for Unito — but your revenue operations happen in Salesforce, this integration quickly becomes critical. It can make the difference between losing a deal and closing the biggest sale in your organization’s history. ServiceNow A Salesforce-ServiceNow integration is ideal for enterprise-sized orgs with large IT departments serving even larger marketing and sales teams. ServiceNow is a widely popular support tool, often used by IT admins and outsourced ITSM providers. Pairing these two tools with the right integration closes the gap between your sales team (or account managers) and the people responsible for providing the actual service they’re selling. This can unlock collaborative opportunities that would otherwise fall through the cracks. Best for Enterprise-sized organizations with sprawling IT departments spread out across regions. Any organization that can integrate Salesforce and ServiceNow will set up a streamlined service that reduces — or completely eliminates — common friction points for customers and internal teams dealing with lengthy ticket queues. Zendesk A Zendesk-Salesforce integration is all about supporting customers and resolving their issues quickly by keeping the support team aligned with sales and other internal departments. Responding to customer needs quickly is an important part of building relationships. By integrating Zendesk and Salesforce, you can give your customer success team instant, easy access to sales and lead information. Or conversely, you can share critical ticket data with sales teams who need it to better understand pain points in real-time. The key is to provide support and sales with valuable background info and context to better help customers. You can use Unito’s two-way integration to sync Salesforce work items with Zendesk in minutes flat. Best for Customer acquisition is just one part of your organization’s growth. Retaining those customers — especially the ones that bring in the most revenue — is just as important. You can ensure that your support agents have all the information and help they need to keep churn low. Intercom A Salesforce-Intercom integration gets CRM data into one of the most popular customer support tools on the market. Intercom is one-part ticket management platform, one-part knowledge base, and one-part chatbot. And it’s all AI-powered. That makes it a powerful platform for leaders looking to streamline their customer support processes. Best for Aligning sales teams and customer support teams to close particularly difficult deals, unifying pre-sales and post-conversion customer data, and even looping in salespeople when existing customers want more clarity on something offered during the deal cycle. DocuSign Signing that contract might feel like a perfunctory step, but it’s literally what allows you to seal the deal. If your team’s already using DocuSign, integrating with Salesforce makes sure getting that signature is just as fast and efficient as the rest of your sales process. You’ll be able to request and receive signatures on your Salesforce proposals and contracts within the app, and keep everyone updated on their status. Best for Teams that rely on contract, agreement, or proposal signing to close sales. If you’re often dealing with large customers — such as enterprise-sized businesses — you probably have to go through a bunch of contracts with every deal. This Salesforce integration eliminates manual steps between the initial request for a document and getting the signature that moves your deal closer to the “won” column. How to integrate Salesforce with Unito Here’s a look at how an integration between Salesforce and other tools works with Unito. Step-by-step integration guide Connect tool accounts to Unito: After signing up for Unito, click +Create Flow and connect Salesforce and the tool you’re integrating to Unito. Choose flow direction: Flow direction tells Unito where to create new work items. Most Unito flows are two-way, meaning they automatically create new work items in both Salesforce and other tools. But you can also create one-way flows, which only create work items in one tool. Set rules: Unito rules use trigger-action logic to filter out work items you don’t want synced or automate certain actions. Build a rule by setting the trigger Unito should look for and the action you want it to take. Map fields: In most flows, Unito can automatically map fields in Salesforce to fields in other tools. From there, you can customize these mappings to match statuses across tools or match your unique workflow. Launch your flow: Once you map your fields, your flow is ready to launch. After an initial sync, Unito will check for changes in real-time. Want to see this in practice? Check out these video tutorials to integrating Salesforce with Unito: Syncing Salesforce with Smartsheet Connecting Salesforce with Asana Integrating Salesforce with NetSuite Syncing Salesforce and ServiceNow Connecting Salesforce with Google Sheets Integrating Salesforce and Jira Challenges to watch out for when integrating Salesforce Integration depth Not all integrations have the same level of “depth,” meaning that they don’t support syncing data from the same amount of fields or automating the same actions. Some integrations might essentially only give you “snapshots” of work items in other tools, with few opportunities to actually interact with these work items. This can be more than enough for some workflows, while others need deeper integrations. Depth can also change over time with the same integration vendor as integrations are updated, making choosing the right vendor and reviewing their product over time so essential. Authentication and security Integration solutions need to access your tools to transfer data, which can potentially create a security vulnerability. That’s why most integrations have to walk a fine line between ease of access and data security. Rigorous access control and authentication can keep integrations secure, but makes actually deploying them more complicated. Conversely, integration vendors without this strict security can potentially put your data at risk. Deployment times and resources Any software solution takes time and resources to deploy, ranging from days to months. Integration solutions are no different. Some platforms require significant technical resources to deploy, whether that’s from your dedicated IT team or third-party consultants — much like Salesforce. When researching integration solutions, consider deployment times and the resources required to deploy integrations. Performance and scalability Some integration solutions might perform well with simple workflows handling small amounts of data, but start to struggle as your workflows scale. You might need to dedicate significant time and resources to maintaining them, or they might completely break. Evaluate an integration solution’s ability to scale with you as you grow. How to keep Salesforce integrations secure Compliance Organizations have to comply with data security regulations like GDPR in Europe and CCPA in California. The integration solution you use can impact compliance with these, and this is something worth researching before you choose one. Access control Most integration solutions offer access control features that allow your IT team — or other technical experts — to limit access to only a subset of users and tailor permissions to their role. This prevents users from connecting Salesforce with less secure systems and risking a data breach. Data privacy SOC 2 Type 2 and similar certifications offer a roadmap for organizations that want to go above the minimum requirements for data security in their jurisdiction. Integration vendors often display these certifications in an easily accessible way, meaning you can look for them when choosing a platform. Best practices when integrating Salesforce When you roll out your first Salesforce integration, consider these best practices: Start with a small pilot project, connecting Salesforce with a single other tool. This will allow you to evaluate an integration’s capabilities and identify potential issues before they affect your data more broadly. Evaluate the results of a pilot project before implementing integrations at scale. Consider if you need a technical integration solution with tight access control or something simpler but more widely accessible. Review integration vendors at least yearly to ensure they’re competitive compared to others on the market. Time to integrate Salesforce We all rely on tools to get work done. When those tools can talk to each other, work gets faster, easier, and more efficient. By integrating the rest of your stack or enterprise tools such as ServiceNow or Excel with Salesforce, you’ll no longer have to move information manually between systems, and you’ll keep everyone on your team equipped with the information they need, all the time. Ready to integrate Salesforce with the rest of your stack? Unito connects ALL Salesforce objects in your organization with 50+ integrations, including ServiceNow, Azure Devops, JIRA, Asana, Smartsheet, and more. Sync up with us View the full article

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Competition for project manager roles is tighter than ever, and hiring managers often scan resumes in minutes, not hours. Strong project management resume templates give you a structured way to present your project lifecycle experience, budget ownership and stakeholder coordination clearly and convincingly. Instead of guessing what to include, well-built project management resume templates help align your experience with what recruiters and automated screening systems actually review. Whenever you’re ready to start managing projects, give ProjectManager a try. ProjectManager is an award-winning project management software designed to plan, schedule and track projects from start to finish. Build detailed project schedules, allocate resources, monitor costs and compare estimates against actual performance using a complete set of powerful project management tools. Get started for free today. /wp-content/uploads/2024/04/Light-mode-portfolio-dashboard-CTA-1600x851.pngLearn more 1. Project Manager Resume Template Hiring managers move quickly, especially when reviewing dozens of project manager resumes for the same opening. With that in mind, this project manager resume template gives you a clean, proven layout for organizing the exact details hiring teams look for: your role, the projects you led, what you delivered and the tools and methods you used. It guides you to include measurable outcomes (budget ranges, timelines, performance improvements) without burying the signal in long paragraphs. The structure also makes it easier to weave in role-relevant keywords naturally, which can help with automated resume screening systems, known as applicant tracking systems (ATS). /wp-content/uploads/2026/02/Project-Manager-Resume-Template-v2-600x626.png Contact Information: Provides a clear header with phone, email, location and LinkedIn so recruiters can immediately identify and contact you without searching through the document. Professional Summary: Offers a short positioning statement where you define your years of experience, industries served and ability to manage the full project lifecycle from initiation to closeout. Professional Experience: Includes role-by-role entries where you describe project budgets, team size, scheduling tools and leadership responsibilities in concrete, outcome-focused language. Assistant Project Manager Experience: Allows you to demonstrate career progression by showing how you supported scope definition, milestone tracking and stakeholder coordination before taking full ownership. Key Achievements: Creates a dedicated space to highlight quantifiable improvements such as cost savings, schedule compression or performance gains tied directly to your leadership. Core Competencies: Organizes your strengths—risk management, change control, stakeholder engagement and reporting—into a scannable section aligned with project management expectations. Technical Skills: Lists project management software, scheduling platforms and earned value management tools you actively use to plan and track delivery. Education and Certifications: Documents academic background and credentials like PMP or Scrum certifications that validate formal project management training. Project Portfolio: Showcases selected projects with budget size, duration and impact so hiring managers can quickly assess scope and complexity handled. 2. Project Manager Cover Letter Template Recruiters expect more than a generic introduction when filling project management positions. We know that, which is why this project manager cover letter template helps you structure a focused narrative that connects the achievements of your project manager career to the company’s business objectives. It includes detailed writing instructions so you can open with results, demonstrate strategic alignment and present a concise example that shows leadership, risk management and stakeholder coordination without drifting into vague, irrelevant or incomplete statements. Instead of repeating bullet points, it encourages you to explain context, constraints and business impact so hiring managers understand how you think, how you prioritize and how you deliver under pressure. /wp-content/uploads/2026/02/Project-Manager-Cover-Letter-Template--600x557.png Professional header and targeted greeting: Establishes credibility with complete contact information and a properly addressed hiring manager, showing professionalism and attention to detail expected from project leaders. Strong, results-driven opening paragraph: States the role, years of experience and quantified achievements upfront to capture attention fast and position the candidate as outcome-focused. Company alignment paragraph: Demonstrates research and strategic fit by connecting the organization’s mission, priorities or initiatives to the candidate’s background and delivery approach. Evidence-based success story: Provides a concise mini-case study showing scope, complexity, leadership actions and measurable outcomes to prove execution capability. Complex problem-solving example: Shows how the candidate manages risk, recovers challenged projects or resolves stakeholder conflicts, reinforcing governance discipline and leadership maturity. Optional quick fit map section: Aligns job requirements with proven experience, making it easier for recruiters to quickly assess suitability against posting criteria. Confident, forward-looking close: Reinforces value, invites next steps and maintains a professional tone without sounding desperate or overly aggressive, strengthening executive presence. 3. Senior Project Manager Resume Template Stepping into enterprise-level interviews requires more than listing completed projects. This senior project manager resume template is built to help experienced leaders move confidently through executive hiring processes by showcasing project portfolio management oversight, governance structures and measurable business impact. Instead of focusing only on task execution, it frames strategic planning, financial stewardship and organizational transformation in a way that aligns with director and PMO-level expectations during structured hiring evaluations. /wp-content/uploads/2026/02/Senior-Project-Manager-Resume-Template-600x588.png Executive Profile: Summarizes enterprise leadership experience, portfolio scale and governance responsibilities in a high-level overview. Leadership Experience: Details management of large programs, C-suite engagement and oversight of multiple project managers or PMO analysts. Strategic Impact: Highlights measurable business outcomes such as operational savings, cycle-time reduction or revenue growth. Portfolio Oversight: Lists major initiatives with investment size, geographic scope and duration to show scale of responsibility. Core Leadership Competencies: Organizes strengths in governance, risk strategy, financial modeling and executive reporting. Technical & Analytical Expertise: Documents advanced portfolio tools, forecasting models and risk analysis systems used in enterprise environments. Education & Executive Credentials: Confirms advanced degrees and certifications aligned with portfolio- and program-level roles. 4. Project Coordinator Resume Template Breaking into project management roles and climbing the career path starts with proving you can keep execution organized under pressure to succeed as a project coordinator. This project coordinator resume template is structured to help early-career project management professionals advance through hiring processes by clearly presenting schedule tracking, documentation control and stakeholder communication experience. While it supports entry- to mid-level roles, it also helps candidates demonstrate readiness for more advanced project management roles by framing coordination work within the broader project lifecycle. /wp-content/uploads/2026/02/Project-Coordinator-Resume-Template-600x548.png Professional Summary: Describes coordination experience, attention to detail and ability to manage multiple administrative workflows simultaneously. Project Coordinator Experience: Documents hands-on support with schedule tracking, milestone monitoring and stakeholder communication. Project Assistant Experience: Shows involvement in document control, vendor coordination and logistical support activities. Key Contributions: Highlights measurable improvements in reporting accuracy, documentation efficiency or communication cadence. Core Competencies: Organizes strengths in milestone tracking, record management and risk log updates. Technical Skills: Lists tools such as Excel, Microsoft Project and collaboration platforms used for tracking and reporting. Project Involvement: Provides examples of initiatives supported to demonstrate exposure to different project types. 5. IT Project Manager Resume Template Technology environments demand clarity around systems, integrations and delivery speed. This IT project manager resume template follows the same structure as the project management resume templates outlined earlier, but tailors language toward software implementation, infrastructure upgrades and Agile delivery. Instead of general project examples, it emphasizes technical stack familiarity, cross-functional coordination between developers and stakeholders and ownership of digital transformation initiatives within structured IT governance environments. /wp-content/uploads/2026/02/IT-Project-Manager-Resume-Template-600x588.png Technical Summary: Highlights systems experience, methodologies and familiarity with software development environments. Implementation Experience: Documents software rollouts, migrations or infrastructure upgrades with budget and timeline details. Methodology Section: Clarifies experience with Agile, Scrum, Waterfall or hybrid delivery frameworks. Toolset Documentation: Lists Jira, MS Project and other technical tools used to manage delivery and track performance. Risk & Security Oversight: Describes how technical risks, compliance requirements or data considerations were managed. 6. Construction Project Manager Resume Template On a construction site, results are measured in schedules, budgets and physical progress. This construction project manager resume template uses the same foundational format as the project management resume templates previously explained, but adapts the content to reflect construction scheduling, subcontractor coordination and cost control. It highlights site supervision, milestone tracking and compliance with contract documents, aligning experience with real-world construction project delivery expectations. /wp-content/uploads/2026/02/Construction-Project-Manager-Resume-Template-600x603.png Project Overview Section: Lists construction type, contract value, duration and geographic location for context. Field Leadership Experience: Describes coordination of subcontractors, site crews and safety compliance efforts. Schedule & Cost Control: Documents use of baseline schedules, earned value tracking and budget forecasting. Change Management: Explains handling of change orders, RFIs and coordination with architects and inspectors. Delivery Results: Highlights on-time completion, cost containment and quality outcomes achieved on completed builds. ProjectManager Is an Award-Winning Project Management Software ProjectManager offers robust project management features such as Gantt charts, task lists, workload management charts, timesheets and real-time dashboards and reports. In addition to that, it’s also equipped with AI project insights, online team collaboration features and unlimited file storage that further help project managers ensure nothing falls through the cracks. Watch the video to learn more! Related Content In addition to these free project management resume templates for Word, we’ve built a library of more than 1,000 free project management templates, blogs, ebooks, videos and guides to help project managers navigate the many moving parts of the project lifecycle. How to Become a Project Manager (And Get a Job) Project Manager Titles: Entry-Level Titles, Senior Titles & More Project Manager Resume: Examples & Template Included Best 30 Project Manager Interview Questions and Answers (2026) Project Manager Job Description (Free Copy+Paste Examples) If you need a tool to help you as a project management professional, then signup for our software now at ProjectManager. Our online software can help project managers plan, track and oversee projects as they unfold. Sign up for a free 30-day trial today! The post 6 Project Management Resume Templates appeared first on ProjectManager. View the full article

From changing the daily workflow to the way we order food at a kiosk, AI is showing up in just about everything we do. But according to a new report, the way people use AI differs based on generation. And some of those ways are downright weird. The new insights come from a survey by AI-powered study aid Edubrain of 3,000 Americans ages 18 to 60. (Boomers weren’t included in the survey, but according to other recent research, they’re the least likely to use AI). It found that when it comes to who is using AI the most regularly, it’s not the youngest tech-savvy group. It’s actually millennials: 37% of the group uses it daily, while only 25% of Gen Zers, and 19% of Gen Xers can say the same. There may be a good reason why millennials are relying on AI more than others, the report explains. Given the 30- to 40-somethings are more likely to be in busy parts of their life, it makes sense they may be more inclined to rely on technology to ease their burdens. “They’re juggling work, kids, bills, and everything in between, and they’re willing to take any help they can get,” the report says. Mostly, AI is being used to find information, such as in a quick internet search or asking ChatGPT a question. Sixty-nine percent of millennials and 63% of Gen Xers say they use it for these kinds of tasks. Meanwhile, Gen Z is more inclined to use the tool for creative tasks than for gathering information: 60% of the group uses it to help with creative tasks, which is more than any other generation. While AI is being widely used, many would rather not discuss their AI usage in a room full of people. In fact, a staggering 36% admitted that they’d be embarrassed by the ways they’re routinely using AI. Perhaps that’s because Americans are using AI in some offbeat ways. For example, 35% have asked the tool to predict the future. Meanwhile, even more have used AI to create a fake person, like a friend or confidant. Forty-five percent of Gen Zers have done so, 40% of millennials, and only 27% of Gen Xers. While AI is being used for a wide variety of purposes, one generation seems to be using it for the most devious reasons. Overall, 18% say they’ve used AI for help with something illegal, including creating sexual images of someone they know without that person’s consent. Gen Xers are the worst offenders, with 11% saying they’ve used AI this way. Likewise, 10% of Gen Xers have actually used the tool to assist them in stalking someone. Gen Zers may get called out for being incessantly on screens as the first generation of digital natives. But, per the survey, it’s the older generations who have some explaining to do when it comes to AI use. View the full article

Grating coworkers, tone-deaf bosses, a ninth ask for revisions on a PowerPoint deck—as the workday annoyances pile up, it’s only a matter of time before every worker hits a boiling point. And when they do, they often hit up a trusted colleague to vent to in a direct message on a platform like Slack or Teams. “So often you’re sitting in a meeting, you’re hearing something, and you’re like, ‘Am I crazy, or are they contradicting themselves? Did they change the strategy again? Can you believe they just said this thing?’” says one former employee at a consulting firm, who agreed to speak to Fast Company anonymously. Sounding off to coworkers in DMs feels like both an outlet and validation: “It’s for your mental health, right?” The problem: While this act feels like the equivalent of a private, hushed conversation in the hallway or sharing a drink at happy hour with a confidante, there’s a risk in kvetching on your company’s official corporate communications channels. Your bosses have ways to get their hands on your messages. On Slack, DMs can be accessed if the company provides Slack with a reason for the download. With Teams, your history’s pretty much accessible whether or not a DM is private. Plus, AI is making it easier for companies to snoop on DMs as well, with at least one tool that can track employee sentiment and trends in public (and otherwise private) chats. You may think switching over to personal text messages is a safer method. After all, in the U.S., policies prohibiting extracurricular conversations are rarely legal. But complaining about a coworker may not come with a ton of protection: States with at-will employment rules provide companies with a wide berth for when and why they fire employees, which can include no-texting policies. In these situations, companies can treat backchanneling as a violation of company rules—or simply fire you without tying your termination to outside communications. Backchanneling beyond the gripe Venting is a big part of backchanneling. There’s complaining about the guy who always cooks shrimp in the microwave, or ranting about a boss who tells you to hire a babysitter so you can come to the office during a blizzard But in other circumstances, you may move off company-sanctioned comms platforms when you need to support coworkers during turbulence at work—or even let them know when their jobs might be at risk. In such cases, backchanneling may be less about talking smack, and more about sharing vital information. When the consultant’s company initiated mass layoffs, few staffers knew what was happening. The company made no internal announcement, which led to most employees sharing and finding out details through conversations on anonymous networking app Fishbowl. “When [they] finally acknowledged it, they provided absolutely no details. They said, ‘We don’t know when we’re going to do it. We don’t know how many people it’s going to be. We’ll keep you posted,’” says the former employee. That’s when the information sharing began. Both partners and contractors began posting what they’d heard on Fishbowl, rumors of which departments could be impacted, and even when the rollout would begin. “If I didn’t have that, I would have been in the dark completely. […] I knew what day to wake up early to see if I had the email for the meeting that was going to lay me off,” the source continues. Some employees also choose to backchannel for other important reasons, such as communicating about real, problematic workplace conditions. That could be toxic or abusive management, discrimination, or any other serious violations. While “most private sector employees can be fired for any reason, including no reason,” says Jason Solomon, Director of the National Institute of Workers’ Rights, having unsanctioned conversations with your coworkers about unfair, even illegal work environments fall into the situations in which you may be legally protected. “It can’t just be venting. It has to be more like, ‘We’re talking about this, and we might do something about it.’” The National Labor Relations Act calls these conversations “concerted activity.” This typically covers discussions ranging from reporting unsafe working conditions to union organizing. Even though you may theoretically be protected by law, only a few cases make it to court. That means that if employers find out about backchanneling, they might not hesitate to ding you for the messages—or worse. At-will employment, standard in the U.S., allows employers to fire you for any (or no) reason, which in many cases can create soft barriers that might make you think twice about hitting send. If you find that your conversations with coworkers are bringing up real issues, however, there are two things to keep in mind. First, remember that official channels do exist for filing workplace complaints. But if you’re not ready to go that far, there may be strength in numbers: “Try to enlist as many of your coworkers as possible,” Solomon says. “The boss is not going to want to fire everybody.” The point of going off company-sanctioned channels is so you don’t have to watch what you say and how you say it. But experts say you should still use discretion. You can’t ever exactly know where your communications could end up, even if you think they’re safe at the time. In 2011, the NLRB sided with an employer’s decision to fire a bartender for venting in a Facebook DM about not getting raises and being forced to share work without tips, among other complaints. Although the message mentioned workplace pay practices, the NLRB decided it wasn’t protected concerted activity: No coworkers participated, and no group organizing was considered. The message never went beyond private venting, so it was fair game for termination. What complicates things even further is a post-pandemic workforce. With the rise of remote work, more things are forced to be put into writing, since many workers simply spend less time in person. “It takes so much longer to get to know people—that element of trust,” says the former consulting employee. “Pre-Zoom, it would be a walk-and-talk.” In the past, a venting session used to be a muffled conversation in the breakroom—now, it’s become a video call, chat, or other documentable forms of communication. On the other hand, some workers have given up on griping altogether, even if there’s plenty to discuss. Another worker at a software company tells Fast Company, “I only do it with people who are no longer with the company. I consider that to be safer.” They have worked with their company for four years, and aren’t interested in taking any chances with their career. “You never know if people can turn that against you. Not everyone is going to be your friend. If you say something that might offend people, that is going to travel faster than light.” View the full article