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About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to AI Search Expert? 👆 Follow our lead. Register above, get 3 strategies & become the AI search expert your org needs. You aren’t just fighting for clicks anymore; you’re fighting to ensure that when an AI model speaks for your brand, it actually mentions you, […] The post “SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy appeared first on Search Engine Journal. View the full article

Years ago, I used to do occasional round-ups of things I like, just for fun. I haven’t done one in years, so here’s a new one. 1. Alyssa Limperis’s mom videos. Hilarious. 2. Riki Lindhome’s take on So Long Farewell from the Sound of Music. Also hilarious. 3. Catalog Choice. They unsubscribe you from catalogs and I love them. 4. This chicken and her kittens. 5. The charity Undue Medical Debt, which buys and erases the medical debt of people who can’t afford to pay it. 6. This illustrator. 7. The Bloggess’s mortification series. 8. Alley Cat Allies, which is an excellent charity helping cats without homes. Feel free to share your own random sources of joy in the comments. The post things I like appeared first on Ask a Manager. View the full article

Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results. The post Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] appeared first on Search Engine Journal. View the full article

Wall Street bank seeks to persuade investors that the hard part of a years-long turnaround is doneView the full article

Google's John Mueller and Martin Splitt shared their vibe coding experiences, noting that AI tools still need specific SEO instructions to work well. The post Google’s Mueller: Vibe Coding Won’t Handle Your SEO For You appeared first on Search Engine Journal. View the full article

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on Elon Musk’s decision to lease the computing capacity at SpaceX’s Colossus 1 data center to Anthropic. I also look at what a new Atlantic exposé on David Sacks says about Silicon Valley’s alliance with The President, and a benchmark that’s stumping top AI coding agents. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X (formerly Twitter) @thesullivan. Why Grok is selling compute to Anthropic While everybody else in the AI space scrambles to lock down computing power, xAI’s Grok models are apparently being used so little relative to peers that the company can sell off the capacity of entire data centers, “colossal” ones at that. Anthropic said Tuesday it had signed an agreement with SpaceX to use all the computing capacity in SpaceX’s Colossus 1 data center in Memphis. (SpaceX owns xAI.) The deal will give Anthropic access to more than 300 megawatts of computing capacity, or more than 220,000 NVIDIA GPUs. Anthropic says the additional capacity will be used to serve its Claude Pro ($20 per month) and Claude Max ($100 to $200 per month) subscribers. SpaceX CEO Elon Musk says he gave his much-sought moral stamp of approval to Anthropic. “By way of background for those who care, I spent a lot of time last week with senior members of the Anthropic team to understand what they do to ensure Claude is good for humanity and was impressed,” Musk said in an X post. “Everyone I met was highly competent and cared a great deal about doing the right thing. No one set off my evil detector.” Musk says xAI had already shifted its training workloads to Colossus 2, freeing up Colossus 1 for Anthropic’s use. Anthropic says it will use the facility primarily for inference, or the processing required to respond to user prompts in real time. The partnership could eventually extend beyond Earth. Anthropic says it has also been discussing plans with Musk and SpaceX to develop multiple gigawatts of orbital AI compute capacity. Space-based AI data centers hold obvious appeal because the cost of cooling servers would essentially disappear. But major technical hurdles remain, especially around reliably transmitting massive amounts of data between orbiting infrastructure and Earth. Musk’s willingness to arm Anthropic with vital computing power may also have something to do with his hatred of Anthropic rival OpenAI, and his dislike of OpenAI founder Sam Altman. Musk sued OpenAI, claiming the company’s leadership betrayed its original nonprofit mission to develop AGI for the benefit of humanity rather than for profit. The President’s bargain with Silicon Valley on AI may be weakening The Atlantic’s George Packer, in a new article about former White House “crypto and AI czar” David Sacks, sheds more light on how and why Sacks and other Valley elites went full MAGA before the 2024 election. Now there are signs that the main thing Silicon Valley wanted in exchange for its support may be in jeopardy. Silicon Valley’s preferred version of its MAGA conversion story is that influential VC Marc Andreessen met with representatives of the Biden administration and was told the administration intended to heavily regulate AI so that only a few big AI labs, and no startups, would be able to comply and survive. Andreessen said Biden wanted to “nationalize or destroy” Silicon Valley. He said Biden wanted to kill the entire cryptocurrency industry. He said he and his partner Ben Horowitz decided to support MAGA right after that meeting. Biden officials dispute Andreessen’s account of what was said. But Andreessen’s version was enough to set a broader shift in motion among tech elites. Sacks held a fundraiser for Donald The President in June 2024 in San Francisco’s wealthy Pacific Heights neighborhood. After talking with The President at the event and on the All-In podcast, Sacks said: “All of his instincts are Let’s empower the private sector; let’s cut regulations; let’s make taxes reasonable; let’s get the smartest people in the country; let’s have peace deals; let’s have growth.” What Sacks and others were really after was a promise of AI deregulation and more tax cuts. They got the tax cuts, and so far the The President administration has worked hard to stifle government investigations or regulations targeting the tech industry. Some states have passed laws requiring government oversight, but the administration has been trying to preempt such laws or challenge them in court. Packer suggests that Sacks, Andreessen, Horowitz, and other Valley elites may also share something in common with much of MAGA: They are white men witnessing a loss of status in society. “Andreessen was willing to pay high taxes and support liberal causes and candidates as long as he was regarded as a hero,” Packer writes. But Silicon Valley’s fall from grace is not the fault of Democrats, Biden, or “wokism”; it’s the result of government and society slowly realizing that many Silicon Valley elites are not actually driven by idealistic notions of “making the world better.” Instead, they’ve repeatedly shown a willingness to unleash technologies they know may be harmful. The clearest example is Meta, which the government largely allowed to regulate itself while shielding it from many user lawsuits through Section 230, only to watch social media platforms contribute to disinformation, political polarization, and harms to children. But nothing is permanent with The President, as so many others have found out, and agreements that no longer provide immediate value can be quickly abandoned. The White House announced this week that it’s considering a requirement that government officials “vet” new AI models before they can be released. Team The President was apparently spooked by two things. An AI model from a company it recently declared a supply-chain risk, Anthropic, developed a model called Mythos that can identify software vulnerabilities at scale and devise ways to exploit them. Meanwhile, backlash against the tech industry’s massive data center buildout is becoming increasingly unpopular with parts of the MAGA base and could become a major GOP liability in the midterms. Maybe tech elites and MAGA don’t mix quite as well as either side once thought. Meet the new benchmark that’s soundly defeating coding agents Perhaps the most consequential application of generative AI models so far has been software engineering, where agents generate code and increasingly make high-level architectural decisions. But how do we tell how good an AI software engineer really is? Until now, the industry has largely relied on benchmark tests such as SWE-Bench, which evaluate models on relatively well-defined tasks like fixing bugs or implementing a single feature. Now the developers behind SWE-Bench have introduced a much harder test called ProgramBench. The benchmark is difficult because the AI agent has to reason strategically about the optimal architecture and programming language needed to reproduce the performance of each of the 200 test programs. Once an agent finishes building a codebase, the benchmark runs roughly 248,000 tests to measure how closely the recreated software matches the original behavior. So far, all of the major models tested on ProgramBench, including Anthropic’s Claude Opus 4.7, Google’s Gemini 3 Pro, and OpenAI’s GPT-5.4, have scored big fat zeros. In other words, none were able to fully complete the test builds. Several models, however, were able to complete portions of them. The results suggest that current AI coding tools still are not advanced enough to make the kinds of architectural and systems-level decisions human software engineers routinely make when turning an idea into working software. The findings may also indicate that AI agents still struggle to apply abstract principles learned during training to entirely novel problems. More AI coverage from Fast Company: How a Texas vegan cheese-maker used Claude and Manus to fight back against a big shipping company AI power users are pulling away from everyone else, Microsoft says AI labels were supposed to help users spot fakes. Here’s why they’re failing OpenAI’s trillion-dollar AI bet is a study in ‘riskmaxxing’ Want exclusive reporting and trend analysis on technology, business innovation, future of work, and design? Sign up for Fast Company Premium. View the full article

Three ways to recoup your investment. By Sandi Leyva The Complete Guide to Marketing for Tax & Accounting Firms Go PRO for members-only access to more Sandi Smith Leyva. View the full article

Today's Bissett Bullet: “What do your team need from you in order to be at their very best?” By Martin Bissett See more Bissett Bullets here Go PRO for members-only access to more Martin Bissett. View the full article

Global employee engagement has now fallen for two consecutive years. The latest 2026 State of the Global Workplace report puts engagement at just 20%, with declining manager engagement identified as a major driver. That statistic should concern every organisation. Because engagement is rarely lost in one dramatic moment. More often, it fades gradually under the weight of overload, distraction and constant pressure. Managers are stretched thin. Teams are overwhelmed. Attention is fragmented. And when managers are operating in survival mode, culture starts to suffer. The manager engagement crisis Most managers are not disengaged because they don’t care. They care deeply. But many are trying to lead while buried under: Back-to-back meetings Endless notifications Constant context switching Rising expectations Pressure to always be available There’s very little space left for good leadership. No time to think properly, to coach, to notice when someone is struggling, to create clarity. At Think Productive, we know productivity isn’t about time management, but more about attention management. And attention is under attack. Why engagement efforts often fail Many organisations respond to disengagement with: More surveys More internal comms More initiatives More perks But engagement is not created through noise. People feel engaged when they experience: Psychological safety Trust Clarity Belonging Purpose Recognition Space to do meaningful work You cannot logic someone into engagement. They need to feel it. That’s why sustainable engagement starts with human needs, not corporate messaging. One practical thing managers can do today Before your next meeting or 1:1, pause for 60 seconds and ask yourself: “What does this person need from me right now?” Not your divided attention while replying to Slack messages. Not another rushed status update. Not performative busyness. Your presence. In distracted workplaces, attention has become one of the most valuable things a leader can give. Engagement and wellbeing are deeply connected This matters beyond productivity. When people spend every day reacting instead of thinking, rushing instead of focusing, and firefighting instead of progressing, wellbeing suffers too. Distraction creates stress. Lack of clarity creates anxiety. Constant interruptions create exhaustion. Protecting attention is not just a productivity strategy anymore. It’s part of creating healthier, more sustainable workplaces. So what can organisations do? The answer is not pushing people harder. It’s helping managers and teams work differently. At Think Productive, our Cracking the Engagement Puzzle workshop helps leaders understand the human drivers behind engagement and gives them practical ways to create more motivated, connected and energised teams. Because when humans thrive, work works. If you’d like to explore bringing Cracking the Engagement Puzzle to your organisation, get in touch with our team here. The post Only 1 in 5 Employees Feel Engaged at Work. Here’s the Bigger Problem. appeared first on Think Productive UK. View the full article

Google is dropping the back button trigger for AdSense vignette ads on June 15, 2026 due to the new Google search penalty for back button hijacking. Google wrote, “Starting June 15, 2026, the browser back button will no longer trigger a vignette ad.” What is changing. Google explained that the back button trigger will no longer work after June 15th. The “change will apply automatically for all publishers who have opted in to “Allow additional triggers for vignette ads” and will take effect across all supported browsers (including Chrome, Edge, and Opera).” Google added. A Google spokesperson told me these same updates will apply to Ad Manager as well. Why the change. Google explained that the Google Search team “recently introduced a new policy against “back button hijacking” — a practice where websites or scripts interfere with a user’s ability to navigate back to their previous page. To ensure our publishers remain compliant with these latest user experience and search quality guidelines, we are removing the trigger that shows a vignette ad when the user navigates backward from the suite of vignette ad triggers.” This comes after the search community called this out to Google and Google is making the right change here. Of course, some publishers will not be happy because that trigger may have earned them a lot of money. Why we care. If you currently have the allow additional triggers for vignette ads setting on with AdSense, keep in mind, one of the triggers, the back button trigger, will be disabled on June 15th. It may impact your earnings, but it will ensure that your site does not get penalized by the back button hijacking penalty. View the full article

Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product…Read more ›View the full article

When you’re considering a franchise, it’s vital to approach the process systematically. Start by evaluating your commitment level and the support you can rely on. Researching the brand’s history and financial performance can provide valuable insights. Furthermore, location factors and competition play a significant role in your potential success. Comprehending franchise fees and engaging with current franchisees can highlight satisfaction levels. With these fundamentals in mind, you can better navigate your choices moving forward. Key Takeaways Assess your commitment level and ensure it aligns with the franchise’s operational demands before starting your search. Research the franchise’s financial performance, including analyzing the Franchise Disclosure Document (FDD) for insights on profitability. Evaluate location factors such as foot traffic and local competition to determine market viability for the franchise. Consult with franchise professionals, like attorneys and financial advisors, to understand legal and economic implications. Connect with existing franchisees to gather firsthand insights about satisfaction and operational challenges within the franchise system. Understand Your Commitment Level Comprehending your commitment level is essential when considering franchise ownership, as it determines how well you can manage daily operations and engage with customers. When you explore a franchise in Texas, consider how much time and energy you can realistically invest. Some franchises require hands-on involvement daily, whereas others allow for delegation. Your commitment level impacts team leadership, responsibility management, and community engagement, which are imperative for success. Reflect on how you can balance these demands with personal commitments, as many franchisees invest years of hard work before seeing growth. Utilizing a franchise lookup can help you identify options that align with your capacity, ensuring you choose a franchise that fits your lifestyle and goals. Conduct Thorough Brand and Industry Research When considering franchise ownership, it’s crucial to conduct thorough brand and industry research to make informed decisions. Here are key areas to focus on: Franchise History: Investigate the establishment date, growth trajectory, and milestones that highlight stability and reputation. Market Presence: Assess customer reviews, franchisee feedback, and brand recognition within your target demographic to gauge public perception. Industry Health: Research market trends, growth rates, and challenges that could impact long-term viability. Utilize a franchise database for detailed insights and conduct a taxable entity search to guarantee compliance. Furthermore, the Franchise Disclosure Document (FDD) can provide critical information on financial performance and operational requirements during your franchise search. This groundwork will help you make a well-informed choice. Evaluate the Support System Provided by the Franchisor Evaluating the support system provided by the franchisor is vital for your success as a franchisee, as effective support can greatly impact your operational efficiency. Start by inquiring about the duration and scope of the initial training program, since thorough training improves your skills. Next, assess the availability and responsiveness of the franchisor’s support team, which can help you tackle challenges. Review the resources available, like operational manuals and online support portals, important for ongoing success. Confirm the existence of a peer support network among franchisees, encouraging collaboration. Finally, evaluate the franchisor’s commitment to regular updates on industry trends and best practices, aiding in adapting your business, whether you’re an LLC or another taxable entity in your incorporated business search. Analyze Financial Performance and Metrics Comprehending the financial performance and metrics of a franchise is crucial for making informed investment decisions. To analyze effectively, focus on these key areas: Review the Franchise Disclosure Document (FDD), especially Item 19, for insights into economic performance and profitability. Assess store sales versus openings to gauge franchisee commitment and market demand. Evaluate franchise loan default rates for SBA-backed loans, indicating financial stability within the franchise system. Additionally, to find my LLC information, perform an LLC status check to verify you’re investing in a reputable franchise. Consider Location Factors for Success When choosing a location for your franchise, it’s crucial to analyze foot traffic and assess local competition. High foot traffic can increase visibility and customer visits, whereas comprehending the competition helps gauge market saturation and demand. Foot Traffic Analysis Grasping foot traffic is vital for selecting a successful franchise location, as it directly impacts customer engagement and sales potential. To effectively analyze foot traffic, consider these key factors: Peak Hours: Identify when foot traffic is highest, which can help you optimize staffing and inventory. Traffic Volume: Use tools like pedestrian counters or mobile data analytics to gauge how many potential customers pass by. Demographics: Assess the demographic information of foot traffic to tailor your offerings to the local audience. Research indicates that a 10% increase in foot traffic can lead to a 5-10% boost in sales, making foot traffic analysis critical for your franchise’s success. Be sure to examine nearby complementary businesses to improve visibility and attract more customers. Competition Assessment Strategies Grasping the competitive terrain is vital for successfully launching and operating your franchise, as it allows you to identify unique opportunities within your chosen location. Start by evaluating the demographics of your target area, including population density, age distribution, and income levels, ensuring alignment with your customer base. Conduct a competitive analysis to identify existing businesses, their offerings, and market share, which will help you pinpoint gaps your franchise can fill. Review foot traffic patterns and accessibility to improve visibility and customer patronage. Furthermore, research local regulations and zoning laws that may affect operations to avoid legal issues. Utilizing geographic information systems (GIS) tools can likewise aid in analyzing spatial data, guiding informed decisions about site selection. Assess Franchise Flexibility and Adaptability When evaluating a franchise’s flexibility and adaptability, you should look at how well it responds to market changes and economic shifts. Consider its incorporation of modern trends, like online ordering and delivery, in addition to its support for innovation initiatives that align with consumer preferences. Furthermore, reviewing testimonials from current franchisees can provide insights into the franchisor’s operational flexibility and growth strategies over time. Franchise Adaptability to Change Comprehending a franchise’s adaptability to change is crucial for potential franchisees, as it reveals how well the brand can respond to market shifts and challenges. To assess this adaptability, consider the following: Past Responses: Evaluate how the franchise adjusted operations during economic downturns or health crises, like COVID-19. Technological Embrace: Investigate if the franchise has adopted technology, such as online ordering and delivery services, which indicates flexibility and responsiveness to consumer preferences. Culture of Innovation: Review franchisee testimonials to understand how the franchisor supports adaptation and whether they promote a culture of innovation, signaling potential for future growth. Support for Innovation Initiatives Though many factors contribute to a franchise’s success, support for innovation initiatives stands out as a key indicator of flexibility and adaptability. Start by evaluating the franchisor’s history in adapting to market changes. A franchise that effectively incorporates new technologies, like online ordering and delivery, demonstrates competitiveness. Look for signs of a culture of innovation, such as regular product updates or new service offerings, which can improve customer engagement. Furthermore, assess how the franchisor supports franchisees in adopting these initiatives, offering training and resources for industry trends. Finally, consider their ability to pivot strategies during challenges, like economic downturns, as this can greatly impact overall franchise performance and long-term viability. Flexibility in Operations Management In evaluating a franchise’s flexibility in operations management, you’ll want to focus on how well the franchise adapts to market changes and challenges. Gauging this adaptability is essential for your long-term success. Here are three key areas to examine: Historical Response: Examine how the franchise has traditionally responded to market shifts and challenges. Incorporation of Trends: Evaluate the franchise’s ability to integrate emerging trends, like online ordering and delivery services, which can greatly affect customer engagement. Local Adaptability: Review whether the franchisor supports franchisees in adjusting local marketing strategies and product offerings based on regional preferences. Additionally, investigate the support provided by the franchisor for operational adjustments during the maintenance of brand standards. Seek Legal and Financial Guidance When you’re exploring franchise opportunities, seeking legal and financial guidance is essential to navigate the intricacies of the process. Consulting a franchise attorney helps you understand the legal implications of franchise agreements, ensuring compliance with regulations and revealing any potential red flags in the Franchise Disclosure Document (FDD). A thorough review of the FDD can uncover inconsistencies or undisclosed lawsuits that might pose risks. Engaging a financial advisor is equally important; they assess the franchise’s economic health, including initial investments, ongoing expenses, and potential returns. Although the upfront costs for these services may seem significant, professional guidance can prevent costly mistakes and provide insights into market conditions, ultimately safeguarding your investment and ensuring long-term viability. Review Franchise Fees and Royalty Structures Comprehending franchise fees and royalty structures is vital for anyone considering a franchise opportunity, as these costs can greatly affect your financial planning. Here are three key aspects to review: Franchise Fees: These typically range from $10,000 to $100,000, covering rights to use the brand and initial training support. Royalty Fees: These ongoing payments are a percentage of your gross sales, impacting your budget. They may be fixed or vary based on performance, calculated monthly or quarterly. Post-COVID Factors: Initial investments may be higher because of inflation and supply chain issues, which can influence both franchise fees and startup costs. Understanding these elements is vital for evaluating the financial viability of your franchise choice and ensuring long-term profitability. Investigate Franchisee Satisfaction and Experience How can you truly assess the potential success of a franchise opportunity? One effective method is to engage with existing franchise owners. Their insights into satisfaction levels and experiences can help you gauge the likelihood of success for your investment. According to Franchise Business Review, franchises with high owner satisfaction often see better financial performance. Conducting surveys or having direct conversations with current franchisees can reveal critical details about support systems, profitability, and challenges within the franchise model. Furthermore, the Top 200 Franchises list highlights brands with the highest franchisee satisfaction, serving as a valuable resource. Remember, two-thirds of franchises are rated average or below-average, so prioritizing franchisee satisfaction in your decision-making process is crucial. Plan for Long-Term Growth and Success To achieve long-term growth and success in your franchise, it’s essential to set clear, measurable goals that guide your business decisions over the next few years. Regularly monitoring your financial performance will help you understand the health of your franchise and make informed choices about reinvestment. Set Long-Term Goals Setting long-term goals is crucial for your success as a franchise owner, as it provides a roadmap for growth and profitability. To guarantee you’re on the right track, consider the following: Establish financial targets: Aim for a franchise where at least 25% of owners earn $150,000 or more, during evaluating your potential annual income. Create a detailed business plan: Outline your long-term objectives, including growth milestones and profit expectations, to effectively guide your operations. Revisit and adjust goals regularly: Stay flexible by adapting your objectives based on market trends and franchise performance. Monitor Financial Performance Monitoring financial performance is vital for ensuring the long-term growth and success of your franchise. Start by evaluating metrics like the number of stores sold but not opened and franchise loan default rates for SBA-backed loans, as these can indicate potential risks. It’s additionally important to gauge franchisee satisfaction through surveys and conversations, since high satisfaction typically correlates with better financial results. Review Item 19 of the Franchise Disclosure Document (FDD) for insights into gross sales and common expenses, helping you measure profitability. Conduct a comparative analysis of financial metrics against similar companies to understand competitive standing. Finally, create a realistic financial plan that includes budgeting for unexpected expenses and maintaining a cash reserve for the business’s ramp-up period. Frequently Asked Questions What Are the 4 P’s of Franchising? The 4 P’s of franchising are Product, Price, Place, and Promotion. Product refers to the quality and uniqueness of the goods or services you offer. Price involves setting competitive rates that guarantee profitability during market expectations. Place focuses on selecting ideal locations for visibility and customer access. Finally, Promotion includes your marketing strategies, such as social media and local advertising, to raise brand awareness and drive sales effectively. What Is the 7 Day Rule for Franchise? The 7-Day Rule for franchises requires you to wait at least seven days after receiving the Franchise Disclosure Document (FDD) before signing any contracts or making payments. This period allows you to thoroughly review the terms and obligations, ensuring you understand the risks involved. Note that not every state enforces this rule, so it’s crucial to check local regulations. Violating the rule can lead to serious legal consequences for the franchisor. Why Is It Only $10,000 to Open a Chick-Fil-A? Chick-fil-A’s initial franchise fee is only $10,000 since the company covers most startup costs, like training and equipment. This model allows you to run the store as the company retains ownership of the physical assets, lowering your financial barrier to entry. You’ll need strong leadership skills and commitment, as you must manage daily operations. Furthermore, their unique profit-sharing model can lead to higher earnings based on store performance. What Should I Look for in a Franchise? When evaluating a franchise, you should consider several key factors. First, assess the franchisor’s experience and track record, ensuring they’ve operated successfully for at least a few years. Review the Franchise Disclosure Document (FDD) for financial details, including fees and royalties. Investigate franchisee satisfaction through surveys or conversations. Additionally, evaluate the training and support offered, in addition to the franchise’s adaptability to market changes, which can greatly impact your success. Conclusion In your franchise search, following these ten crucial tips can greatly improve your decision-making process. By comprehending your commitment level, researching brand performance, and evaluating support systems, you position yourself for success. Furthermore, considering financial metrics, location factors, and engaging with current franchisees provides deeper insights. Don’t forget to consult legal and financial advisors during your review of fees and planning for growth. Utilizing resources like the Franchise Disclosure Document will guarantee you make informed choices for your future franchise ownership. Image via Google Gemini and ArtSmart This article, "10 Essential Tips for Your Franchise Search" was first published on Small Business Trends View the full article

When you’re considering a franchise, it’s vital to approach the process systematically. Start by evaluating your commitment level and the support you can rely on. Researching the brand’s history and financial performance can provide valuable insights. Furthermore, location factors and competition play a significant role in your potential success. Comprehending franchise fees and engaging with current franchisees can highlight satisfaction levels. With these fundamentals in mind, you can better navigate your choices moving forward. Key Takeaways Assess your commitment level and ensure it aligns with the franchise’s operational demands before starting your search. Research the franchise’s financial performance, including analyzing the Franchise Disclosure Document (FDD) for insights on profitability. Evaluate location factors such as foot traffic and local competition to determine market viability for the franchise. Consult with franchise professionals, like attorneys and financial advisors, to understand legal and economic implications. Connect with existing franchisees to gather firsthand insights about satisfaction and operational challenges within the franchise system. Understand Your Commitment Level Comprehending your commitment level is essential when considering franchise ownership, as it determines how well you can manage daily operations and engage with customers. When you explore a franchise in Texas, consider how much time and energy you can realistically invest. Some franchises require hands-on involvement daily, whereas others allow for delegation. Your commitment level impacts team leadership, responsibility management, and community engagement, which are imperative for success. Reflect on how you can balance these demands with personal commitments, as many franchisees invest years of hard work before seeing growth. Utilizing a franchise lookup can help you identify options that align with your capacity, ensuring you choose a franchise that fits your lifestyle and goals. Conduct Thorough Brand and Industry Research When considering franchise ownership, it’s crucial to conduct thorough brand and industry research to make informed decisions. Here are key areas to focus on: Franchise History: Investigate the establishment date, growth trajectory, and milestones that highlight stability and reputation. Market Presence: Assess customer reviews, franchisee feedback, and brand recognition within your target demographic to gauge public perception. Industry Health: Research market trends, growth rates, and challenges that could impact long-term viability. Utilize a franchise database for detailed insights and conduct a taxable entity search to guarantee compliance. Furthermore, the Franchise Disclosure Document (FDD) can provide critical information on financial performance and operational requirements during your franchise search. This groundwork will help you make a well-informed choice. Evaluate the Support System Provided by the Franchisor Evaluating the support system provided by the franchisor is vital for your success as a franchisee, as effective support can greatly impact your operational efficiency. Start by inquiring about the duration and scope of the initial training program, since thorough training improves your skills. Next, assess the availability and responsiveness of the franchisor’s support team, which can help you tackle challenges. Review the resources available, like operational manuals and online support portals, important for ongoing success. Confirm the existence of a peer support network among franchisees, encouraging collaboration. Finally, evaluate the franchisor’s commitment to regular updates on industry trends and best practices, aiding in adapting your business, whether you’re an LLC or another taxable entity in your incorporated business search. Analyze Financial Performance and Metrics Comprehending the financial performance and metrics of a franchise is crucial for making informed investment decisions. To analyze effectively, focus on these key areas: Review the Franchise Disclosure Document (FDD), especially Item 19, for insights into economic performance and profitability. Assess store sales versus openings to gauge franchisee commitment and market demand. Evaluate franchise loan default rates for SBA-backed loans, indicating financial stability within the franchise system. Additionally, to find my LLC information, perform an LLC status check to verify you’re investing in a reputable franchise. Consider Location Factors for Success When choosing a location for your franchise, it’s crucial to analyze foot traffic and assess local competition. High foot traffic can increase visibility and customer visits, whereas comprehending the competition helps gauge market saturation and demand. Foot Traffic Analysis Grasping foot traffic is vital for selecting a successful franchise location, as it directly impacts customer engagement and sales potential. To effectively analyze foot traffic, consider these key factors: Peak Hours: Identify when foot traffic is highest, which can help you optimize staffing and inventory. Traffic Volume: Use tools like pedestrian counters or mobile data analytics to gauge how many potential customers pass by. Demographics: Assess the demographic information of foot traffic to tailor your offerings to the local audience. Research indicates that a 10% increase in foot traffic can lead to a 5-10% boost in sales, making foot traffic analysis critical for your franchise’s success. Be sure to examine nearby complementary businesses to improve visibility and attract more customers. Competition Assessment Strategies Grasping the competitive terrain is vital for successfully launching and operating your franchise, as it allows you to identify unique opportunities within your chosen location. Start by evaluating the demographics of your target area, including population density, age distribution, and income levels, ensuring alignment with your customer base. Conduct a competitive analysis to identify existing businesses, their offerings, and market share, which will help you pinpoint gaps your franchise can fill. Review foot traffic patterns and accessibility to improve visibility and customer patronage. Furthermore, research local regulations and zoning laws that may affect operations to avoid legal issues. Utilizing geographic information systems (GIS) tools can likewise aid in analyzing spatial data, guiding informed decisions about site selection. Assess Franchise Flexibility and Adaptability When evaluating a franchise’s flexibility and adaptability, you should look at how well it responds to market changes and economic shifts. Consider its incorporation of modern trends, like online ordering and delivery, in addition to its support for innovation initiatives that align with consumer preferences. Furthermore, reviewing testimonials from current franchisees can provide insights into the franchisor’s operational flexibility and growth strategies over time. Franchise Adaptability to Change Comprehending a franchise’s adaptability to change is crucial for potential franchisees, as it reveals how well the brand can respond to market shifts and challenges. To assess this adaptability, consider the following: Past Responses: Evaluate how the franchise adjusted operations during economic downturns or health crises, like COVID-19. Technological Embrace: Investigate if the franchise has adopted technology, such as online ordering and delivery services, which indicates flexibility and responsiveness to consumer preferences. Culture of Innovation: Review franchisee testimonials to understand how the franchisor supports adaptation and whether they promote a culture of innovation, signaling potential for future growth. Support for Innovation Initiatives Though many factors contribute to a franchise’s success, support for innovation initiatives stands out as a key indicator of flexibility and adaptability. Start by evaluating the franchisor’s history in adapting to market changes. A franchise that effectively incorporates new technologies, like online ordering and delivery, demonstrates competitiveness. Look for signs of a culture of innovation, such as regular product updates or new service offerings, which can improve customer engagement. Furthermore, assess how the franchisor supports franchisees in adopting these initiatives, offering training and resources for industry trends. Finally, consider their ability to pivot strategies during challenges, like economic downturns, as this can greatly impact overall franchise performance and long-term viability. Flexibility in Operations Management In evaluating a franchise’s flexibility in operations management, you’ll want to focus on how well the franchise adapts to market changes and challenges. Gauging this adaptability is essential for your long-term success. Here are three key areas to examine: Historical Response: Examine how the franchise has traditionally responded to market shifts and challenges. Incorporation of Trends: Evaluate the franchise’s ability to integrate emerging trends, like online ordering and delivery services, which can greatly affect customer engagement. Local Adaptability: Review whether the franchisor supports franchisees in adjusting local marketing strategies and product offerings based on regional preferences. Additionally, investigate the support provided by the franchisor for operational adjustments during the maintenance of brand standards. Seek Legal and Financial Guidance When you’re exploring franchise opportunities, seeking legal and financial guidance is essential to navigate the intricacies of the process. Consulting a franchise attorney helps you understand the legal implications of franchise agreements, ensuring compliance with regulations and revealing any potential red flags in the Franchise Disclosure Document (FDD). A thorough review of the FDD can uncover inconsistencies or undisclosed lawsuits that might pose risks. Engaging a financial advisor is equally important; they assess the franchise’s economic health, including initial investments, ongoing expenses, and potential returns. Although the upfront costs for these services may seem significant, professional guidance can prevent costly mistakes and provide insights into market conditions, ultimately safeguarding your investment and ensuring long-term viability. Review Franchise Fees and Royalty Structures Comprehending franchise fees and royalty structures is vital for anyone considering a franchise opportunity, as these costs can greatly affect your financial planning. Here are three key aspects to review: Franchise Fees: These typically range from $10,000 to $100,000, covering rights to use the brand and initial training support. Royalty Fees: These ongoing payments are a percentage of your gross sales, impacting your budget. They may be fixed or vary based on performance, calculated monthly or quarterly. Post-COVID Factors: Initial investments may be higher because of inflation and supply chain issues, which can influence both franchise fees and startup costs. Understanding these elements is vital for evaluating the financial viability of your franchise choice and ensuring long-term profitability. Investigate Franchisee Satisfaction and Experience How can you truly assess the potential success of a franchise opportunity? One effective method is to engage with existing franchise owners. Their insights into satisfaction levels and experiences can help you gauge the likelihood of success for your investment. According to Franchise Business Review, franchises with high owner satisfaction often see better financial performance. Conducting surveys or having direct conversations with current franchisees can reveal critical details about support systems, profitability, and challenges within the franchise model. Furthermore, the Top 200 Franchises list highlights brands with the highest franchisee satisfaction, serving as a valuable resource. Remember, two-thirds of franchises are rated average or below-average, so prioritizing franchisee satisfaction in your decision-making process is crucial. Plan for Long-Term Growth and Success To achieve long-term growth and success in your franchise, it’s essential to set clear, measurable goals that guide your business decisions over the next few years. Regularly monitoring your financial performance will help you understand the health of your franchise and make informed choices about reinvestment. Set Long-Term Goals Setting long-term goals is crucial for your success as a franchise owner, as it provides a roadmap for growth and profitability. To guarantee you’re on the right track, consider the following: Establish financial targets: Aim for a franchise where at least 25% of owners earn $150,000 or more, during evaluating your potential annual income. Create a detailed business plan: Outline your long-term objectives, including growth milestones and profit expectations, to effectively guide your operations. Revisit and adjust goals regularly: Stay flexible by adapting your objectives based on market trends and franchise performance. Monitor Financial Performance Monitoring financial performance is vital for ensuring the long-term growth and success of your franchise. Start by evaluating metrics like the number of stores sold but not opened and franchise loan default rates for SBA-backed loans, as these can indicate potential risks. It’s additionally important to gauge franchisee satisfaction through surveys and conversations, since high satisfaction typically correlates with better financial results. Review Item 19 of the Franchise Disclosure Document (FDD) for insights into gross sales and common expenses, helping you measure profitability. Conduct a comparative analysis of financial metrics against similar companies to understand competitive standing. Finally, create a realistic financial plan that includes budgeting for unexpected expenses and maintaining a cash reserve for the business’s ramp-up period. Frequently Asked Questions What Are the 4 P’s of Franchising? The 4 P’s of franchising are Product, Price, Place, and Promotion. Product refers to the quality and uniqueness of the goods or services you offer. Price involves setting competitive rates that guarantee profitability during market expectations. Place focuses on selecting ideal locations for visibility and customer access. Finally, Promotion includes your marketing strategies, such as social media and local advertising, to raise brand awareness and drive sales effectively. What Is the 7 Day Rule for Franchise? The 7-Day Rule for franchises requires you to wait at least seven days after receiving the Franchise Disclosure Document (FDD) before signing any contracts or making payments. This period allows you to thoroughly review the terms and obligations, ensuring you understand the risks involved. Note that not every state enforces this rule, so it’s crucial to check local regulations. Violating the rule can lead to serious legal consequences for the franchisor. Why Is It Only $10,000 to Open a Chick-Fil-A? Chick-fil-A’s initial franchise fee is only $10,000 since the company covers most startup costs, like training and equipment. This model allows you to run the store as the company retains ownership of the physical assets, lowering your financial barrier to entry. You’ll need strong leadership skills and commitment, as you must manage daily operations. Furthermore, their unique profit-sharing model can lead to higher earnings based on store performance. What Should I Look for in a Franchise? When evaluating a franchise, you should consider several key factors. First, assess the franchisor’s experience and track record, ensuring they’ve operated successfully for at least a few years. Review the Franchise Disclosure Document (FDD) for financial details, including fees and royalties. Investigate franchisee satisfaction through surveys or conversations. Additionally, evaluate the training and support offered, in addition to the franchise’s adaptability to market changes, which can greatly impact your success. Conclusion In your franchise search, following these ten crucial tips can greatly improve your decision-making process. By comprehending your commitment level, researching brand performance, and evaluating support systems, you position yourself for success. Furthermore, considering financial metrics, location factors, and engaging with current franchisees provides deeper insights. Don’t forget to consult legal and financial advisors during your review of fees and planning for growth. Utilizing resources like the Franchise Disclosure Document will guarantee you make informed choices for your future franchise ownership. Image via Google Gemini and ArtSmart This article, "10 Essential Tips for Your Franchise Search" was first published on Small Business Trends View the full article

The lender says it's willing to "cut costs deeper" if macroeconomic conditions hinder it from reaching a breakeven adjusted EBITDA goal later this year. View the full article

US league looks to reassure potential team owners over slow path to profitsView the full article

As remote work and digital collaboration become the norm, small business owners are continuously searching for ways to streamline their workflows and enhance productivity. In a bold move to optimize teamwork and efficiency, Dropbox has announced the integration of three new applications with ChatGPT, specifically designed to make work faster and more intuitive. Dropbox has long been a trusted platform for millions, offering solutions for storage, organization, and sharing of critical business documents. However, the challenge of switching between tools can slow down productivity, leading to confusion and wasted time in providing context and retrieving information. With this new integration, Dropbox aims to tackle these hurdles head-on. The new lineup consists of a standard Dropbox app, a Dropbox Dash app, and a Reclaim AI calendar app. Each app serves to streamline different aspects of business operations, making it easier than ever for small teams to get work done without unnecessary interruptions. For small business owners, the practicality of these tools cannot be understated. The standard Dropbox app within ChatGPT allows users to access files directly from their chats, providing immediate context during conversations. This reduces the time spent searching for documents and enhances collaboration, as colleagues can easily share files and feedback in real time. The Dropbox Dash app builds on this functionality by leveraging artificial intelligence to help users search for answers across various tools. This means that business owners no longer need to sift through endless emails or different applications to find the information they need. The AI’s capacity to pull contextual data makes conversations more relevant and actionable, ultimately enabling quicker decision-making. Another key tool in this suite is the Reclaim AI calendar app, designed to help teams coordinate schedules more efficiently. Time management can often be a stumbling block for small business operations; however, this app facilitates seamless planning and is particularly useful for businesses with remote or hybrid work models. By integrating calendar functionalities within ChatGPT, setting meetings becomes less of a logistical chore and more of a streamlined process. The innovation of these new applications does come with some challenges that small business owners should consider. For one, there may be a learning curve associated with adapting to new software integrations. Team members will need to familiarize themselves with how these tools interact and the best practices for using them to their full potential. Additionally, the reliance on AI for contextual accuracy may raise concerns about data privacy and security. Small businesses often handle sensitive information, and ensuring that all data stays protected during AI interactions should be a top priority. Despite these potential hurdles, the benefits are compelling. By bringing together Dropbox and OpenAI’s ChatGPT, small business owners can simplify workflows, boost productivity, and ultimately drive better collaboration. The integration allows teams to maintain their focus and efficiency, moving work forward in today’s fast-paced environment. “By streamlining that work into ChatGPT, it becomes easier to bring the right context into your conversations and get answers that are more relevant, useful, and actionable,” said a Dropbox representative. This statement highlights the core intention behind these new apps—to reduce friction in day-to-day operations and emphasize actionable insights. As more teams adopt these tools, it will be interesting to observe the impact on work dynamics and productivity. For small business owners looking to enhance their operational efficiency and collaborative efforts, these innovations from Dropbox could serve as a powerful ally. For more detailed information about the new features, you can check out the original announcement from Dropbox here. Image via Google Gemini This article, "Dropbox Integrates New Apps with ChatGPT to Enhance Team Collaboration" was first published on Small Business Trends View the full article

As remote work and digital collaboration become the norm, small business owners are continuously searching for ways to streamline their workflows and enhance productivity. In a bold move to optimize teamwork and efficiency, Dropbox has announced the integration of three new applications with ChatGPT, specifically designed to make work faster and more intuitive. Dropbox has long been a trusted platform for millions, offering solutions for storage, organization, and sharing of critical business documents. However, the challenge of switching between tools can slow down productivity, leading to confusion and wasted time in providing context and retrieving information. With this new integration, Dropbox aims to tackle these hurdles head-on. The new lineup consists of a standard Dropbox app, a Dropbox Dash app, and a Reclaim AI calendar app. Each app serves to streamline different aspects of business operations, making it easier than ever for small teams to get work done without unnecessary interruptions. For small business owners, the practicality of these tools cannot be understated. The standard Dropbox app within ChatGPT allows users to access files directly from their chats, providing immediate context during conversations. This reduces the time spent searching for documents and enhances collaboration, as colleagues can easily share files and feedback in real time. The Dropbox Dash app builds on this functionality by leveraging artificial intelligence to help users search for answers across various tools. This means that business owners no longer need to sift through endless emails or different applications to find the information they need. The AI’s capacity to pull contextual data makes conversations more relevant and actionable, ultimately enabling quicker decision-making. Another key tool in this suite is the Reclaim AI calendar app, designed to help teams coordinate schedules more efficiently. Time management can often be a stumbling block for small business operations; however, this app facilitates seamless planning and is particularly useful for businesses with remote or hybrid work models. By integrating calendar functionalities within ChatGPT, setting meetings becomes less of a logistical chore and more of a streamlined process. The innovation of these new applications does come with some challenges that small business owners should consider. For one, there may be a learning curve associated with adapting to new software integrations. Team members will need to familiarize themselves with how these tools interact and the best practices for using them to their full potential. Additionally, the reliance on AI for contextual accuracy may raise concerns about data privacy and security. Small businesses often handle sensitive information, and ensuring that all data stays protected during AI interactions should be a top priority. Despite these potential hurdles, the benefits are compelling. By bringing together Dropbox and OpenAI’s ChatGPT, small business owners can simplify workflows, boost productivity, and ultimately drive better collaboration. The integration allows teams to maintain their focus and efficiency, moving work forward in today’s fast-paced environment. “By streamlining that work into ChatGPT, it becomes easier to bring the right context into your conversations and get answers that are more relevant, useful, and actionable,” said a Dropbox representative. This statement highlights the core intention behind these new apps—to reduce friction in day-to-day operations and emphasize actionable insights. As more teams adopt these tools, it will be interesting to observe the impact on work dynamics and productivity. For small business owners looking to enhance their operational efficiency and collaborative efforts, these innovations from Dropbox could serve as a powerful ally. For more detailed information about the new features, you can check out the original announcement from Dropbox here. Image via Google Gemini This article, "Dropbox Integrates New Apps with ChatGPT to Enhance Team Collaboration" was first published on Small Business Trends View the full article

Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns. The post Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates appeared first on Search Engine Journal. View the full article

Google is rolling out new AI-driven bidding and budgeting features across Search, Shopping and Performance Max — aimed at helping advertisers capture more demand without increasing manual effort. What’s happening. Google is expanding its automation stack with updates like Journey-aware Bidding, Smart Bidding Exploration and demand-led budget pacing. Together, these changes are designed to help campaigns respond more dynamically to shifting consumer behaviour. The focus: letting AI identify and act on opportunities advertisers may not see themselves. Why we care. These updates aim to capture more conversions without increasing manual work, using AI to find new demand and optimise spend in real time. By improving how bids respond to full-funnel signals and how budgets adapt to peak demand, campaigns can become more efficient and less reliant on constant adjustments. Ultimately, it’s about getting more value from the same budget while staying competitive in a fast-changing search landscape. Smarter bidding gets more context. Journey-aware Bidding (beta) allows advertisers to feed more of the customer journey into optimisation, including non-biddable conversions. This gives Google AI a fuller picture of what leads to actual sales — not just initial actions like form fills. At the same time, Smart Bidding Exploration is expanding beyond Search. Already delivering an average 27% increase in unique converting users, it will soon roll out to Performance Max and Shopping campaigns, helping advertisers tap into less obvious, incremental queries. Budgets that follow demand. On the budgeting side, Google is building on its campaign total budgets feature, which allows advertisers to set spend across a defined period instead of relying on daily limits. The next step is demand-led pacing — where AI automatically adjusts spend based on real-time demand, increasing budgets on high-opportunity days and pulling back during slower periods, without exceeding overall limits. Advertisers using total budgets have already seen a reported 66% reduction in manual budget adjustments. Why this is a big deal. Budget management has historically been one of the most manual parts of campaign optimisation. By automating pacing, Google is reducing the need for constant monitoring while aiming to improve efficiency. What to watch: How much control advertisers are willing to give up for automation Whether incremental gains from exploration translate into profitable growth How transparent these systems remain as they scale Bottom line. Google is directing advertisers to AI to handle both bidding and budgeting — shifting the advertiser role from manual optimisation to guiding inputs and trusting the system to find growth. View the full article

It’s the Thursday “ask the readers” question. A reader writes: I have been with my current employer for 20 years. We have been fully remote since 2020, though we do have in person meetings roughly once a quarter. And I travel for business frequently so also often spend times with colleagues this way. I have very close friends at my current role, but that is a reflection of my long-term tenure and the old days of lunch in the cafeteria and chats by the photocopier. I’m starting a senior manager level position next month at a new company and I’m looking for advice on how to develop relationships with coworkers. I will lead high profile cross-functional projects and will need to have strong relationships with various teams (marketing, sales, product, etc.). And on top of that, I know I will be more successful if I have coworkers who I can call work friends, and I know I will enjoy my work environment if I have friendly relationships with coworkers. I’m not looking for friends to hang out with outside of work or looking for a new bestie, just colleagues I can chat with socially sometimes during the work week here and there. I don’t know if that is a realistic expectation in this WFH world. I know there are many who prefer not to be social at work and that’s totally fine — I wouldn’t want to intrude. I just want to be able to say, “Hey Susie, how are the kids?” or “Hey Susie, how did your last marathon go?” The idea of not having a friendly chat once in a while seems so isolating. In my current role, I have found that new joiners struggle because they feel very isolated not knowing anyone very well and feel like they are an outsider because there are others at our work that know each other very well. I worry this will be the case me. Any advice on how to fit in (or reality check that I’m expecting too much)? You aren’t expecting too much. Lots of us want to have warm, friendly relationships with colleagues and be able to talk about things besides work. Readers, what’s your advice? The post how can I get to know coworkers betters when we’re remote? appeared first on Ask a Manager. View the full article

Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns. View the full article

Walk down almost any city street, beach, or park, and you’ll see them: cigarette butts scattered along the curb, tucked into sidewalk cracks, or washed up along shorelines—4.5 trillion of them. They’re now so common they’ve become nearly invisible. But that ubiquity masks a growing environmental crisis—one that has only intensified as nicotine products evolve. For decades, cigarette butts have been the most littered item in the world. The filter—often mistaken as biodegradable—is made of cellulose acetate, a form of plastic that can persist in the environment for years. These filters don’t just sit there; they break down into microplastics, leaching toxic chemicals like arsenic and lead into soil and waterways. The result is widespread contamination that affects ecosystems far beyond where someone drops a cigarette. THE PROBLEM IS MULTIPLYING The rise of e-cigarettes and disposable vapes has introduced a new category of waste—one that combines plastic, electronics, and hazardous waste. Most also contain lithium-ion batteries, circuit boards, and residual nicotine liquid. According to the Center for Environmental Health, academic studies have found toxic chemicals like lead, arsenic, nickel, and cadmium in some of the most popular disposable e-cigarette brands. More than five disposable vapes are thrown away every second in the United States; that’s an alarming 150 million devices each year. Recently, they’ve even gotten the attention of squirrels, who experts think are mistaking the fruity smells of vapes for food. Improper disposal can also release harmful substances and pose fire risks in waste systems. Yet there is no clear guidance on how to recycle them or on easy, safe ways to dispose of them. Nicotine pouches are also impacting the environment. Packaged in plastic containers and marketed as single-use products, they ultimately contribute to the growing stream of small-format plastic waste. As outlined in recent news stories, the pouches themselves are frequently tossed on the ground or into regular trash, where they can introduce nicotine and other chemicals into the environment. For years, the burden of cleanup has fallen on cities, taxpayers, and volunteers. Beach cleanups routinely report cigarette butts as the most collected item. Municipalities are facing costly clean-up efforts. Other industries have begun to reckon with the reality of single-use, microplastic and e-waste disposal. From electronics to packaging, companies are being pushed toward extended producer responsibility—systems that require manufacturers to account for the full lifecycle of their products, including disposal and recycling. Nicotine products, however, have not faced the same level of scrutiny despite the sheer volume of waste they produce. That needs to change. Where do all these discarded filters, pouches, and products go? Innovation in this space must extend to materials, waste reduction, and end-of-life solutions. There are also opportunities for clear labeling on disposal and restrictions on single-use devices. If we want cleaner ecosystems and healthier people, it’s time to bring the environmental cost of nicotine products out of the shadows—and into the center of the conversation. Kathy Crosby is CEO and president of Truth Initiative and Kizzy Charles-Guzman is CEO of the Center for Environmental Health View the full article

In the not-so-distant past, the biggest question I’d get as a CEO was cut and dry: “What’s our plan?” Today, leaders across industries face a different, core question: “Are we built for change?” Unprecedented disruption is upon us, and just about every organization needs to transform quickly, in a big way. Having led five organizations, I have always architected and executed change as a core part of my remit. After decades of this work, I can confidently say that the formulas and frameworks that have worked for decades are no longer what we need. Because these unprecedented times call for something new, here are my top six tips for leading through change today. 1. Don’t equate deciding with doing. It’s one thing to sit around a boardroom table and align on a new strategy with your leadership team. Executing that strategy is different, and it largely falls to your employees doing the day-to-day work. Executives’ top hurdle to transformation is a disconnect between strategy and execution, based on a recent report we released. Change can create confusion and frustration when expectations aren’t clear or supported. As a result, even well-aligned strategies often break down in execution and change initiatives fail. 2. Make sure your employees feel seen. Change can greatly disrupt daily work. Your team needs to feel that their contributions matter and that their efforts feed into something larger than the task at hand. According to a study from BCG, when employees were explicitly told why their role in a change initiative is important to the company, they were 54% more likely to support the change. 3. Balance your long-term vision with short-term pressures. Agility is non-negotiable if you want to thrive through constant change. This agility should extend beyond an IT department or individual product team—it should span across your enterprise. BCG surveyed 127 companies found that while 94% started change initiatives, only 53% achieved their targets and created meaningful change. 4. Choose continuous reinvention over self-preservation. Don’t fall for the one-and-done mindset. Adaptability is no longer a one-time response to disruption. It is a core enterprise capability. Change is accelerating faster than most organizations can build at the capacitythey can absorb it. In fact, 93% of senior executives say they must rethink or reinvent their business model or operating approach at least every five years, with nearly 65% doing so every two years or faster. 5. Commit to your purpose. This is your guiding star. In times of change, keeping your organization aligned with a clear vision is essential. A strong purpose builds resilience and enables teams to march forward—as opposed to muddle through disruption. This is a make-or-break moment for leaders. A CEO might be able to weather a bad quarter, maybe even a year of poor financial results, but never the lack of absolute clarity about the long term with buy-in from all stakeholders. 6. Lead with radical transparency. Let’s be honest. We are living through a moment where most leaders are making tough decisions. Even if some of the choices must be made behind closed doors, communicate them candidly along the way. This will lessen anxiety and create a culture of trust instead of fear. My final piece of advice to leaders navigating change today: don’t get stuck in your ways. If we want to successfully usher our teams through these transformative times and the decades ahead, it’stime to think differently and challenge the way we have been leading our organizations. Pierre Le Manh is president and CEO of PMI. View the full article

Iran said it was reviewing the latest American proposals on ending the war, as U.S. President Donald The President threatened the country with a new wave of bombing unless a deal is reached that includes reopening the crucial Strait of Hormuz to international shipping. Hope that the two-month conflict could soon end buoyed international markets on Thursday, even as the U.S. military fired on an Iranian oil tanker attempting to breach an American blockade of Iran’s ports hours earlier. The developments followed days of mixed messaging from the The President administration over its strategy to end the war. The President posted on social media that the two-month war could soon end and that oil and natural gas shipments disrupted by the conflict could restart. But he said that depends on Iran accepting a reported agreement that he did not detail. “If they don’t agree, the bombing starts,” The President wrote. A fragile ceasefire between the U.S. and Iran has largely held since April 8. But in-person talks between the two countries hosted by Pakistan last month failed to reach an agreement. The war began Feb. 28, when the U.S. and Israel launched strikes against Iran. Pakistan says it expects a deal soon “We expect an agreement sooner rather than later,” Pakistan’s Foreign Ministry spokesperson Tahir Andrabi said Thursday. “We hope the parties will reach a peaceful and sustainable solution that will contribute not only to peace in our region but to international peace as well.” But he declined to give a timeline, saying Pakistan would not disclose details of the ongoing diplomatic efforts. “What I can tell you and this is what I have stated before that we remain positive, we remain optimist, and we hope the settlement will be soon rather than later,” he said. Asked whether Pakistan was expecting any response from Iran later Thursday, Andrabi said: “I will not comment on specifics or the movement of the messages.” Pakistan’s Prime Minister Shehbaz Sharif, speaking in televised remarks Thursday, said Islamabad remained in “continuous contact with Iran and the United States, day and night, to stop the war and extend the ceasefire.” A shifting narrative of the war The The President administration’s messaging throughout the Iran war has been shifting and often contradictory. This week, the president and his aides presented a dizzying narrative over the U.S. strategy to unblock the Strait of Hormuz and wrap up the war that drastically changed over the course of mere hours. Iran has effectively shut the strait, a vital waterway for the shipment of supplies of oil, gas, fertilizer and other petroleum products, while the U.S. is blockading Iranian ports. On Wednesday, a U.S. fighter jet shot out the rudder of an Iranian oil tanker in the Gulf of Oman as it tried to breach the American blockade, U.S. Central Command said in a social media post. The President suggests U.S. might force a deal with Tehran The President insisted Wednesday that Iranian officials want to end the war. “We’re dealing with people that want to make a deal very much, and we’ll see whether or not they can make a deal that’s satisfactory to us,” the president said. He suggested the U.S. could ultimately force a settlement. “If they don’t agree, the bombing starts,” The President said on social media, “and it will be, sadly, at a much higher level and intensity than it was before.” The White House believes it is near an agreement with Iran on a one-page memorandum to end the war, according to reporting by the news outlet Axios. Provisions include a moratorium on Iranian uranium enrichment, lifting of U.S. sanctions, distribution of frozen Iranian funds and opening the strait for ships. The White House did not immediately respond to questions about the possible agreement. A spokesman for the Iranian Foreign Ministry, Esmaeil Baghaei, told state TV that Tehran had “strongly rejected” U.S. proposals reported by Axios, but that it was still examining the latest U.S. proposal. US effort to reopen Strait of Hormuz suspended The President has sought to increase pressure on Tehran after suspending on Tuesday a short-lived U.S. effort, dubbed Project Freedom, to force open a safe passage for commercial ships through the Strait of Hormuz. Only two American-flagged merchant ships are known to have passed through the U.S.-guarded route after it opened Monday. The U.S. military said it sank six Iranian small boats threatening civilian ships. Hundreds of merchant ships remain bottled up in the Persian Gulf, unable to reach the open sea without passing through the Strait of Hormuz. The strait’s closure has sent fuel prices skyrocketing, rattled the global economy and put enormous economic pressure on countries, including major powers such as China. Hapag-Lloyd, one of the world’s largest shipping companies, said in a statement that the strait’s shutdown is costing it around $60 million per week, with rising fuel and insurance costs hitting particularly hard. On Thursday, the price of Brent crude oil stabilized at around $100 a barrel as investors waited to see whether the strait would reopen. Meanwhile, French President Emmanuel Macron said Wednesday that France’s aircraft carrier strike group was moving into the Red Sea in preparation for a potential French-British mission to restore maritime security in the Strait of Hormuz as soon as conditions allow. China’s foreign minister called for a comprehensive ceasefire Wednesday after meeting in Beijing with Iranian Foreign Minister Abbas Araghchi. Wang Yi said his country was “deeply distressed” by the conflict. China’s close economic and political ties to Tehran give it a unique position of influence. The The President administration is pressing China to use that relationship to urge the Islamic Republic to open the strait. Iranian envoy visits China ahead of The President Araghchi’s visit to China came ahead of a planned trip to Beijing by The President, who is scheduled to attend a high-profile summit on May 14-15 with Chinese President Xi Jinping. The President was the last U.S. president to visit China in 2017. Araghchi told Iranian state TV that his visit included discussions about the Strait of Hormuz, Iran’s nuclear program and sanctions imposed on Tehran. The President has demanded a major rollback of Tehran’s disputed nuclear program. Joshua Boak, Ben Finley, Russ Bynum, Munir Ahmed, E. Eduardo Castillo and David McHugh contributed. —Adam Schreck and Elena Becatoros, Associated Press View the full article

Billionaire behind $13bn company says rule changes to encourage UK listings make plan more attractiveView the full article