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N.Y. wine country faces climate change challenges as winegrowers push sustainability
A decade ago, Scott Osborn would have eagerly told prospective vineyard owners looking to join the wine industry to “jump into it.” Now, his message is different. “You’re crazy,” said Osborn, who owns Fox Run Vineyards, a sprawling 50-acre (20-hectare) farm on Seneca Lake, the largest of New York’s Finger Lakes. It’s becoming riskier to grow grapes in the state’s prominent winemaking region. Harvests like Osborn’s are increasingly endangered by unpredictable weather from climate change. Attitudes on wine are shifting. Political tensions, such as tariffs amid President Donald The President’s trade wars and the administration’s rollback of environmental policies, are also looming problems. Despite the challenges, however, many winegrowers are embracing sustainable practices, wanting to be part of the solution to global warming while hoping they can adapt to changing times. ___ EDITOR’S NOTE: This story is a collaboration between Rochester Institute of Technology and The Associated Press. ___ The Finger Lakes, which span a large area of western New York, have water that can sparkle and give off a sapphire hue on sunny days. More than 130 wineries dot the shorelines and offer some of America’s most famous white wines. At Fox Run, visitors step inside to sip wines and bring a bottle—or two—home. Many are longtime customers, like Michele Magda and her husband, who have frequently made the trip from Pennsylvania. “This is like a little escape, a little getaway,” she said. Traditionally, the plants’ buds break out in spring, emerging with colorful grapes that range from the cabernet franc’s deep blues to the soft greens of the region’s most popular grape, riesling. However, a warming world is making that happen earlier, adding to uncertainty and potential risks for farmers. If a frost comes after the buds have broken, growers can lose much of the harvest. Year-round rain and warmer night temperatures differentiate the Finger Lakes from its West Coast competitors, said Paul Brock, a viticulture and wine technology professor at Finger Lakes Community College. Learning to adapt to those fluctuations has given local winemakers a competitive advantage, he said. Globally, vineyards are grappling with the impacts of increasingly unpredictable weather. In France, record rainfall and harsh weather have spelled trouble for winegrowers trying their best to adapt. Along the West Coast, destructive wildfires are worsening wine quality. Winegrowers as part of the solution Many winegrowers say they are working to make their operations more sustainable, wanting to help solve climate change caused by the burning of fuels like gasoline, coal, and natural gas. Farms can become certified under initiatives such as the New York Sustainable Winegrowing program. Fox Run and more than 50 others are certified, which requires that growers improve practices like bettering soil health and protecting water quality of nearby lakes. Beyond the rustic metal gate featuring the titular foxes, some of Osborn’s sustainability initiatives come into view. Hundreds of solar panels powering 90% of the farm’s electricity are the most obvious feature. Other initiatives are more subtle, like underground webs of fungi used to insulate crops from drought and disease. “We all have to do something,” Osborn said. One winegrower’s sustainability push For Suzanne Hunt and her family’s seventh-generation vineyard, doing something about climate change means devoting much of their efforts to sustainability. Hunt Country Vineyards, along Keuka Lake, took on initiatives like using underground geothermal pipelines for heating and cooling, along with composting. Despite the forward-looking actions, climate change is one of the factors forcing the family to make tough decisions about their future. Devastating frosts in recent years have caused “catastrophic” crop loss. They’ve also had to reconcile with changing consumer attitudes, as U.S. consumption of wine fell over the past few years, according to the wine industry advocacy group Wine Institute. By this year’s end, the vineyard will stop producing wine and instead will hold community workshops and sell certain grape varieties. “The farm and the vineyard, you know, it’s part of me,” Hunt said, adding that she wanted to be able to spend all of her time helping other farms and businesses implement sustainable practices. “I’ll let the people whose dream and life is to make wine do that part, and I’ll happily support them.” Tariffs and U.S. policy changes loom Vinny Aliperti, owner of Billsboro Winery along Seneca Lake, is working to improve the wine industry’s environmental footprint. In the past year, he’s helped establish communal wine bottle dumpsters that divert the glass from entering landfills and reuse it for construction materials. But Aliperti said he’d like to see more nearby wineries and vineyards in sustainability efforts. The wine industry’s longevity depends on it, especially under a presidential administration that doesn’t seem to have sustainability at top of mind, he said. “I think we’re all a bit scared, frankly, a bit, I mean, depressed,” he said. “I don’t see very good things coming out of the next four years in terms of the environment.” Osborn is bracing for sweeping cuts to federal environmental policies that previously made it easier to fund sustainability initiatives. Tax credits for Osborn’s solar panels made up about half of over $400,000 in upfront costs, in addition to some state and federal grants. Osborn wants to increase his solar production, but he said he won’t have enough money without those programs. Fox Run could also lose thousands of dollars from retaliatory tariffs and boycotts of American wine from his Canadian customers. In March, Canada introduced 25% tariffs on $30 billion worth of U.S. goods—including wine. Osborn fears he can’t compete with larger wine-growing states like California, which may flood the American market to make up for lost customers abroad. Smaller vineyards in the Finger Lakes might not survive these economic pressures, he said. Back at Fox Run’s barrel room, Aric Bryant, a decade-long patron, says all the challenges make him even more supportive of New York wines. “I have this, like, fierce loyalty,” he said. “I go to restaurants around here, and if they don’t have Finger Lakes wines on their menu, I’m, like, ‘What are you even doing serving wine?’ ” ___ The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org. ___ This story was first published on April 23, 2025. It was updated on April 28, 2025, to add context about the decision to close Hunt Country Vineyards by the end of the year. —Natasha Kaiser of Rochester Institute of Technology and Makiya Seminera of The Associated Press View the full article
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Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO strategy The SEO goals you aim for The processes you follow to…Read more ›View the full article
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Barclays profits boosted by trading flurry
Bank reports 20% rise in profits in the first quarterView the full article
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UK house prices fall further than expected in April
Month-on-month drop of 0.6% was below zero growth forecasted by economists as stamp duty taxes riseView the full article
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UBS posts $1.7bn net profit as volatility drives earnings
Switzerland’s biggest bank records wealth management inflows of $32bnView the full article
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Influencers are being blamed for a rise in shark attacks
Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks. Scientists have noted a recent rise in shark attacks, and according to new research published in the journal Frontiers in Conservation Science, of the 74 recorded bites in the seas around French Polynesia, 5% were assessed as acts of self-defense. Professor Eric Clua of PSL University in France, who led the research, holds social media responsible. “I don’t encourage, as many influencers do on social networks, [people] to cling to a shark’s dorsal fin or stroke it, under the pretext of proving that they are harmless,” Clua told The Times. “The sharks here feel like family,” one such influencer with 111,000 followers wrote in the caption of an Instagram post. In one picture, she is seen grabbing the nose of a shark; in another, she reaches out and gently pushes its nose as it swims toward her. “Don’t get it twisted, the sharks don’t give a f*** about me,” she adds in the caption. “Which absolutely makes me a crazy shark lady.” While they might feel like family, that doesn’t mean the sharks consent to being used as props in a social media post—a lesson some people have unfortunately learned the hard way. Earlier this year, a tourist vacationing in the Caribbean was allegedly trying to take a photo of a bull shark swimming in shallow waters when it bit off both her hands. Although sharks are not naturally inclined to bite humans, they are wild predators that will act in self-defense. Researchers examined a global database known as the Shark Attack Files and found more than 300 incidents fitting the same defensive pattern, dating back to the 1800s. Most of these bites involved small and medium-size sharks, including gray reef sharks, blacktip reef sharks, and nurse sharks. When it comes to great whites, which are more dangerous, humans are generally wise enough to steer clear. “People know the difference between a [Yorkshire terrier] and a pit bull, whereas they don’t know the difference between a blacktip reef shark and a bull shark, which are their marine equivalents,” Clua said. “They are responsible for fewer than 10 human deaths a year worldwide. Whereas dogs are responsible for more than 10,000 deaths and are perceived positively by the public.” Even using the term “shark attack” is misleading, researchers argue, as it creates the perception of sharks as aggressors and undermines conservation efforts that rely on public support. Around 100 million sharks are killed annually (about 274,000 per day), targeted for their fins, meat, and as bycatch. As it stands, they have more reason to be scared of you than you have of them. So, if you find yourself swimming alongside a shark, the scientific advice is simple: Look, don’t touch. View the full article
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Mark Carney prepares for Trump talks after Canada poll win
Canada’s new prime minister has promised to reshape his country’s relationship with the USView the full article
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JPMorgan chief Dimon backs Reeves’ ‘pro-growth agenda’
Comments from boss of biggest US bank come as UK chancellor seeks to ‘talk up’ economy View the full article
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Tariffs hit home for small US businesses that rely on Chinese imports
Growing worries that a trade war could suffocate a crucial driver of employment and economic growth View the full article
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In climate science, the US is now a rogue state
Failing to gather, preserve and acknowledge environmental data means less sight of what is inevitably aheadView the full article
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How Live Nation calls the tune for the live music industry
Rivals and competition experts fear the White House will not pursue its predecessor’s antitrust case against the events giantView the full article
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China’s manufacturing activity shrinks as US tariffs take effect
Trade tensions with the The President administration have cast a cloud on the economyView the full article
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Essential Guide on How to Hire a Data Entry Clerk for Your Business Needs
Key Takeaways Define Job Requirements: Clearly outline the role, core responsibilities, and essential skills in a detailed job description to attract qualified candidates. Focus on Key Skills: Look for candidates with strong attention to detail, typing proficiency, and familiarity with data entry software to ensure high-quality work. Utilize Diverse Sourcing Methods: Leverage local community colleges, networking events, job boards (like Indeed, LinkedIn), and recruiting services to widen your candidate pool. Assess Skills Thoroughly: Use structured interviews and practical tests to evaluate technical abilities and experience, ensuring candidates meet your staffing needs. Check References: Contact former employers to verify a candidate’s performance, reliability, and fit within your team dynamics before making a final hiring decision. Communicate Clearly in Offer Letters: Clearly convey job expectations, responsibilities, and benefits in your offer to ensure transparency and foster positive employee onboarding. Hiring a data entry clerk can be a game changer for your business. With the right person on board, you can streamline processes and boost productivity, allowing you to focus on what really matters. But finding the right candidate isn’t always straightforward. You need someone who not only possesses the necessary skills but also fits well with your team. In this guide, you’ll discover key steps to help you navigate the hiring process effectively. From defining the job requirements to conducting interviews, you’ll learn how to identify the best talent for your needs. Let’s dive in and ensure you make a smart hiring decision that supports your business goals. Understanding the Role of a Data Entry Clerk A data entry clerk plays a vital role in maintaining your business’s efficiency. This position involves accurately inputting, updating, and managing information within your systems. A skilled data entry clerk contributes to better decision-making and can enhance your overall productivity. Key Responsibilities Data Management: Maintaining databases involves regular updates and ensuring accuracy. A clerk must possess attention to detail to minimize errors. Data Entry: Entering various forms of data, such as customer information or inventory details, must be performed accurately and promptly. Document Preparation: Preparing documents for database entry involves organizing information and ensuring it complies with your business’s HR policies. Quality Control: Reviewing and proofreading data ensures high-quality output. This step is crucial for maintaining data integrity. Collaboration: Working with team members strengthens communication and contributes to a positive workplace culture. A clerk often interacts with different departments to gather necessary information. Necessary Skills Attention to Detail: Precision is key in data entry. Mistakes can lead to costly errors. Typing Proficiency: Fast and accurate typing skills save time in the hiring process and improve productivity. Computer Knowledge: Familiarity with data entry software and databases is critical. Understanding HR tools enhances efficiency. Time Management: Managing multiple tasks effectively under tight deadlines ensures timely completion of duties. Communication Skills: Clear communication is essential for team collaboration and understanding job requirements. Problem-Solving Skills: Identifying and resolving data discrepancies quickly maintains operational flow. When you hire a data entry clerk, consider these responsibilities and skills. Ensuring the right fit for your team aligns with your staffing requirements, ultimately contributing to your small business’s growth and employee satisfaction. Preparing for the Hiring Process Establishing a solid foundation for hiring a data entry clerk involves careful preparation. A clear approach ensures effective talent acquisition that aligns with your small business needs. Defining Job Requirements Define specific job requirements for your data entry clerk. Outline the role, core responsibilities, and essential skills in a detailed job description. Emphasize skills like typing proficiency, attention to detail, and familiarity with data management software. This clarity attracts qualified job candidates and helps streamline the recruitment process, ensuring you focus on candidates who fit both the skill set and the workplace culture. Budgeting for the Position Budgeting for the position involves assessing labor costs and determining compensation packages. Consider costs associated with salaries, benefits, and any necessary training. Define whether you seek full-time, part-time, or temporary staff. Establishing a staffing budget aligned with your overall financial strategy fosters employee retention, encourages employee motivation, and supports your recruitment strategy. Use this budget to evaluate candidates in the talent pool, ensuring you hire within your means while providing competitive pay that attracts top talent. Sourcing Candidates Sourcing the right candidates for a data entry clerk position plays a vital role in your small business staffing strategy. Identifying effective channels for recruitment enhances your talent pool and helps you attract qualified job candidates. Where to Find Data Entry Clerks Finding data entry clerks requires leveraging various sourcing methods. You can explore local community colleges for recent graduates who possess the necessary skills. Networking events also offer an opportunity to connect with potential candidates in the job market. Consider reaching out to previous applicants in your database; they might be ideal for your current openings. Utilizing Job Boards and Recruiting Services Job boards represent key resources for posting job descriptions. Utilize popular platforms such as: Indeed: This site attracts a broad audience, making it great for job postings. You can create detailed listings to outline your staffing requirements. LinkedIn: This professional networking platform allows for direct engagement with candidates who have relevant skill sets and experience. Other Boards: Explore Glassdoor, Monster, and CareerBuilder for locating qualified applicants. Additionally, employing recruitment services can enhance efficiency in your hiring process. Consider agencies like Insight Global. Such organizations specialize in connecting businesses with suitable talent while streamlining candidate screening processes. This collaboration can lead to faster onboarding, effective training, and improved employee management within your workforce. By integrating these methods, you increase your chances of finding a proficient data entry clerk who fits seamlessly within your company’s culture and contributes to its growth. Evaluating Applicants Evaluating applicants is crucial for hiring a data entry clerk that meets your staffing requirements. Focus on appraising skills and experience effectively to enhance your recruitment strategy. Crafting Effective Interview Questions Craft a list of specific interview questions that assess both technical abilities and cultural fit. Ask about past experience with data entry tasks, types of software used, and handling quality control. Inquire about attention to detail through situational questions, such as how they would manage discrepancies in data. Include questions that gauge time management skills and how the candidate prioritizes tasks in a fast-paced environment. Tailoring your inquiries to reflect your company’s values and objectives strengthens team building and employee engagement. Assessing Skills and Experience Assess candidates’ skills and experience through a structured process. Begin with candidate screening by reviewing resumes to verify relevant data entry experience and proficiency with necessary software. Consider implementing a practical test to evaluate typing speed and accuracy, guaranteeing that candidates possess the required skill set. Review references from previous employers, emphasizing their performance and reliability in similar roles. This thorough approach not only aids in finding suitable job candidates but also contributes to long-term employee retention and satisfaction within your small business. Making the Final Decision Making the final decision on hiring a data entry clerk requires careful consideration of multiple factors that align with your small business staffing needs. This crucial step ensures you select a candidate who not only possesses the right skills but also fits well into your workplace culture. Checking References Checking references provides vital insights into a candidate’s previous performance and work ethic. Contact former employers to validate claims on resumes, focusing on their data entry skills, attention to detail, and overall reliability. Ask specific questions about the candidate’s consistency in meeting deadlines and their interaction with colleagues. This process enhances your recruitment strategy by confirming that the candidate can contribute positively to your team dynamics. Offering the Position Offering the position effectively sets the stage for successful onboarding. Clearly communicate job expectations, responsibilities, and compensation packages tailored to your staffing budget. Include details about employee benefits and opportunities for growth. Be transparent about how the new hire will fit into your team and contribute to your small business’s goals. A well-articulated offer fosters employee motivation and sets a positive tone for their integration into your workforce. Conclusion Hiring the right data entry clerk can significantly impact your business’s efficiency and productivity. By following a structured approach to define job requirements and evaluate candidates you’ll increase your chances of finding someone who not only meets the technical skills but also fits seamlessly into your team. Remember to utilize various recruitment channels and assess applicants thoroughly to ensure you’re making an informed decision. A clear communication during the offer stage will set the foundation for a positive working relationship. With careful planning and execution you’ll be well on your way to enhancing your team’s performance and achieving your business goals. Frequently Asked Questions Why is hiring a data entry clerk important for my business? Hiring a data entry clerk enhances business efficiency by ensuring accurate data management and entry. This role allows team members to focus on more strategic tasks, boosting overall productivity and workflow. What skills should I look for in a data entry clerk? Key skills to consider include attention to detail, typing proficiency, computer knowledge, time management, communication skills, and problem-solving abilities. These skills are essential for effective data handling and collaboration within teams. How can I define job requirements for a data entry clerk? Clearly outline core responsibilities and essential skills in a detailed job description. This helps attract qualified candidates who align with your business needs and ensures a smoother recruitment process. What recruitment methods work best for finding data entry clerks? Effective methods include utilizing job boards like Indeed and LinkedIn, exploring local community colleges, attending networking events, and reaching out to previous applicants. Consider employing recruitment services to streamline hiring. How do I evaluate applicants for the data entry clerk position? Create specific interview questions that assess both technical skills and cultural fit. Consider resume screening and practical tests to evaluate typing speed and accuracy, while also checking references from previous employers. What factors should I consider when making a hiring decision? Consider candidates’ skills, experience, cultural fit, and references. Ensuring that selected candidates align with your business’s staffing needs is crucial for a positive team dynamic and long-term employee satisfaction. How should I communicate the job offer to a selected candidate? Clearly outline job expectations, responsibilities, and compensation in your offer. Effective communication fosters motivation and sets a positive tone for the new employee’s integration into the workforce. Image Via Envato This article, "Essential Guide on How to Hire a Data Entry Clerk for Your Business Needs" was first published on Small Business Trends View the full article
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Essential Guide on How to Hire a Data Entry Clerk for Your Business Needs
Key Takeaways Define Job Requirements: Clearly outline the role, core responsibilities, and essential skills in a detailed job description to attract qualified candidates. Focus on Key Skills: Look for candidates with strong attention to detail, typing proficiency, and familiarity with data entry software to ensure high-quality work. Utilize Diverse Sourcing Methods: Leverage local community colleges, networking events, job boards (like Indeed, LinkedIn), and recruiting services to widen your candidate pool. Assess Skills Thoroughly: Use structured interviews and practical tests to evaluate technical abilities and experience, ensuring candidates meet your staffing needs. Check References: Contact former employers to verify a candidate’s performance, reliability, and fit within your team dynamics before making a final hiring decision. Communicate Clearly in Offer Letters: Clearly convey job expectations, responsibilities, and benefits in your offer to ensure transparency and foster positive employee onboarding. Hiring a data entry clerk can be a game changer for your business. With the right person on board, you can streamline processes and boost productivity, allowing you to focus on what really matters. But finding the right candidate isn’t always straightforward. You need someone who not only possesses the necessary skills but also fits well with your team. In this guide, you’ll discover key steps to help you navigate the hiring process effectively. From defining the job requirements to conducting interviews, you’ll learn how to identify the best talent for your needs. Let’s dive in and ensure you make a smart hiring decision that supports your business goals. Understanding the Role of a Data Entry Clerk A data entry clerk plays a vital role in maintaining your business’s efficiency. This position involves accurately inputting, updating, and managing information within your systems. A skilled data entry clerk contributes to better decision-making and can enhance your overall productivity. Key Responsibilities Data Management: Maintaining databases involves regular updates and ensuring accuracy. A clerk must possess attention to detail to minimize errors. Data Entry: Entering various forms of data, such as customer information or inventory details, must be performed accurately and promptly. Document Preparation: Preparing documents for database entry involves organizing information and ensuring it complies with your business’s HR policies. Quality Control: Reviewing and proofreading data ensures high-quality output. This step is crucial for maintaining data integrity. Collaboration: Working with team members strengthens communication and contributes to a positive workplace culture. A clerk often interacts with different departments to gather necessary information. Necessary Skills Attention to Detail: Precision is key in data entry. Mistakes can lead to costly errors. Typing Proficiency: Fast and accurate typing skills save time in the hiring process and improve productivity. Computer Knowledge: Familiarity with data entry software and databases is critical. Understanding HR tools enhances efficiency. Time Management: Managing multiple tasks effectively under tight deadlines ensures timely completion of duties. Communication Skills: Clear communication is essential for team collaboration and understanding job requirements. Problem-Solving Skills: Identifying and resolving data discrepancies quickly maintains operational flow. When you hire a data entry clerk, consider these responsibilities and skills. Ensuring the right fit for your team aligns with your staffing requirements, ultimately contributing to your small business’s growth and employee satisfaction. Preparing for the Hiring Process Establishing a solid foundation for hiring a data entry clerk involves careful preparation. A clear approach ensures effective talent acquisition that aligns with your small business needs. Defining Job Requirements Define specific job requirements for your data entry clerk. Outline the role, core responsibilities, and essential skills in a detailed job description. Emphasize skills like typing proficiency, attention to detail, and familiarity with data management software. This clarity attracts qualified job candidates and helps streamline the recruitment process, ensuring you focus on candidates who fit both the skill set and the workplace culture. Budgeting for the Position Budgeting for the position involves assessing labor costs and determining compensation packages. Consider costs associated with salaries, benefits, and any necessary training. Define whether you seek full-time, part-time, or temporary staff. Establishing a staffing budget aligned with your overall financial strategy fosters employee retention, encourages employee motivation, and supports your recruitment strategy. Use this budget to evaluate candidates in the talent pool, ensuring you hire within your means while providing competitive pay that attracts top talent. Sourcing Candidates Sourcing the right candidates for a data entry clerk position plays a vital role in your small business staffing strategy. Identifying effective channels for recruitment enhances your talent pool and helps you attract qualified job candidates. Where to Find Data Entry Clerks Finding data entry clerks requires leveraging various sourcing methods. You can explore local community colleges for recent graduates who possess the necessary skills. Networking events also offer an opportunity to connect with potential candidates in the job market. Consider reaching out to previous applicants in your database; they might be ideal for your current openings. Utilizing Job Boards and Recruiting Services Job boards represent key resources for posting job descriptions. Utilize popular platforms such as: Indeed: This site attracts a broad audience, making it great for job postings. You can create detailed listings to outline your staffing requirements. LinkedIn: This professional networking platform allows for direct engagement with candidates who have relevant skill sets and experience. Other Boards: Explore Glassdoor, Monster, and CareerBuilder for locating qualified applicants. Additionally, employing recruitment services can enhance efficiency in your hiring process. Consider agencies like Insight Global. Such organizations specialize in connecting businesses with suitable talent while streamlining candidate screening processes. This collaboration can lead to faster onboarding, effective training, and improved employee management within your workforce. By integrating these methods, you increase your chances of finding a proficient data entry clerk who fits seamlessly within your company’s culture and contributes to its growth. Evaluating Applicants Evaluating applicants is crucial for hiring a data entry clerk that meets your staffing requirements. Focus on appraising skills and experience effectively to enhance your recruitment strategy. Crafting Effective Interview Questions Craft a list of specific interview questions that assess both technical abilities and cultural fit. Ask about past experience with data entry tasks, types of software used, and handling quality control. Inquire about attention to detail through situational questions, such as how they would manage discrepancies in data. Include questions that gauge time management skills and how the candidate prioritizes tasks in a fast-paced environment. Tailoring your inquiries to reflect your company’s values and objectives strengthens team building and employee engagement. Assessing Skills and Experience Assess candidates’ skills and experience through a structured process. Begin with candidate screening by reviewing resumes to verify relevant data entry experience and proficiency with necessary software. Consider implementing a practical test to evaluate typing speed and accuracy, guaranteeing that candidates possess the required skill set. Review references from previous employers, emphasizing their performance and reliability in similar roles. This thorough approach not only aids in finding suitable job candidates but also contributes to long-term employee retention and satisfaction within your small business. Making the Final Decision Making the final decision on hiring a data entry clerk requires careful consideration of multiple factors that align with your small business staffing needs. This crucial step ensures you select a candidate who not only possesses the right skills but also fits well into your workplace culture. Checking References Checking references provides vital insights into a candidate’s previous performance and work ethic. Contact former employers to validate claims on resumes, focusing on their data entry skills, attention to detail, and overall reliability. Ask specific questions about the candidate’s consistency in meeting deadlines and their interaction with colleagues. This process enhances your recruitment strategy by confirming that the candidate can contribute positively to your team dynamics. Offering the Position Offering the position effectively sets the stage for successful onboarding. Clearly communicate job expectations, responsibilities, and compensation packages tailored to your staffing budget. Include details about employee benefits and opportunities for growth. Be transparent about how the new hire will fit into your team and contribute to your small business’s goals. A well-articulated offer fosters employee motivation and sets a positive tone for their integration into your workforce. Conclusion Hiring the right data entry clerk can significantly impact your business’s efficiency and productivity. By following a structured approach to define job requirements and evaluate candidates you’ll increase your chances of finding someone who not only meets the technical skills but also fits seamlessly into your team. Remember to utilize various recruitment channels and assess applicants thoroughly to ensure you’re making an informed decision. A clear communication during the offer stage will set the foundation for a positive working relationship. With careful planning and execution you’ll be well on your way to enhancing your team’s performance and achieving your business goals. Frequently Asked Questions Why is hiring a data entry clerk important for my business? Hiring a data entry clerk enhances business efficiency by ensuring accurate data management and entry. This role allows team members to focus on more strategic tasks, boosting overall productivity and workflow. What skills should I look for in a data entry clerk? Key skills to consider include attention to detail, typing proficiency, computer knowledge, time management, communication skills, and problem-solving abilities. These skills are essential for effective data handling and collaboration within teams. How can I define job requirements for a data entry clerk? Clearly outline core responsibilities and essential skills in a detailed job description. This helps attract qualified candidates who align with your business needs and ensures a smoother recruitment process. What recruitment methods work best for finding data entry clerks? Effective methods include utilizing job boards like Indeed and LinkedIn, exploring local community colleges, attending networking events, and reaching out to previous applicants. Consider employing recruitment services to streamline hiring. How do I evaluate applicants for the data entry clerk position? Create specific interview questions that assess both technical skills and cultural fit. Consider resume screening and practical tests to evaluate typing speed and accuracy, while also checking references from previous employers. What factors should I consider when making a hiring decision? Consider candidates’ skills, experience, cultural fit, and references. Ensuring that selected candidates align with your business’s staffing needs is crucial for a positive team dynamic and long-term employee satisfaction. How should I communicate the job offer to a selected candidate? Clearly outline job expectations, responsibilities, and compensation in your offer. Effective communication fosters motivation and sets a positive tone for the new employee’s integration into the workforce. Image Via Envato This article, "Essential Guide on How to Hire a Data Entry Clerk for Your Business Needs" was first published on Small Business Trends View the full article
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Essential Guide on How to Start a Publishing Company for Success
Key Takeaways Understand the Publishing Landscape: Familiarize yourself with different types of publishing models, including traditional, self-publishing, hybrid, academic, and niche publishing, to identify your focus area. Develop a Comprehensive Business Plan: Conduct thorough market research and create a detailed business plan that outlines your goals, target audience, publishing genres, and marketing strategies. Comply with Legal Requirements: Choose the appropriate legal structure for your business, register it, and protect your intellectual property by obtaining necessary permits and licenses. Build a Skilled Team: Hire experienced editors and designers to enhance the quality of your publications, and actively network to find promising authors and content creators. Implement Effective Marketing Strategies: Establish a strong brand identity and utilize diverse marketing tactics, including SEO, social media, content marketing, and email campaigns, to raise visibility and engage your audience. Secure Funding and Financial Planning: Explore funding options and create a robust budget to manage expenses while tracking profitability for sustainable growth. Starting a publishing company can be an exciting and rewarding venture. If you’ve ever dreamed of sharing stories with the world or bringing new voices to the forefront, now’s your chance. The publishing industry is evolving, and there’s never been a better time to dive in. You’ll need a solid plan and a clear vision to navigate the complexities of this field. From understanding the market to building your brand, each step is crucial in establishing a successful publishing house. Whether you want to focus on fiction, non-fiction, or niche genres, knowing how to start will set you on the right path to making your mark in the literary world. Understanding the Publishing Industry The publishing industry offers diverse opportunities for entrepreneurs. Understanding its key elements helps you establish a successful business model. Types of Publishing Companies Traditional Publishing: This type includes established companies that pay authors advances and handle all aspects of publishing. They often focus on fiction and non-fiction works. Self-Publishing: Entrepreneurs can choose this route to maintain creative control. Authors usually handle their marketing and distribution, leveraging digital platforms for visibility. Hybrid Publishing: This model combines elements of traditional and self-publishing. Authors share the costs and risks while enjoying some professional support from the publisher. Academic Publishing: Involves publishing academic research and scholarly articles. This niche caters to universities, researchers, and professionals seeking to disseminate knowledge. Niche Publishing: Targets specific audiences or genres. This includes specialty books, magazines, and online content focusing on unique interests or communities. Key Players in the Market Authors: Central to the publishing ecosystem, they create content. Understanding their target audience and networking is crucial for success. Literary Agents: They represent authors and help navigate the traditional publishing landscape. Agents negotiate deals and secure contracts for their clients. Publishers: Traditional, self, and hybrid publishers play significant roles in content production. They handle editing, design, distribution, and marketing. Distributors: They connect publishers with retailers and libraries, ensuring books reach the market. Strong relationships with distributors enhance customer acquisition strategies. Retailers: Bookstores, online platforms, and e-commerce sites sell published works. Online presence through SEO and digital marketing maximizes visibility. Service Providers: Freelancers and companies provide editing, design, and marketing services. Collaborating with them allows you to focus on core business functions. Understanding these elements builds a solid foundation for your publishing company. By clearly defining your niche and collaborating effectively, you can position your startup for success in the dynamic publishing landscape. Steps to Start a Publishing Company Starting a publishing company involves a structured approach to research, legal compliance, and financial planning. Follow these steps to establish your business effectively. Research and Business Planning Conduct thorough market research to identify your target audience and niche. Define your publishing goals, whether that’s producing your own works or representing other authors. Develop a comprehensive business plan detailing your publishing model, genres, formats—like print, digital, or audio—and growth strategy. Establish income expectations and outline your marketing and branding efforts to attract readers and authors. Legal Requirements and Registration Choose your legal structure, such as an LLC, sole proprietorship, partnership, or corporation. Register your business to comply with local and state regulations. Obtain necessary permits and licenses specific to the publishing industry. Consult with legal professionals to ensure you protect your intellectual property with trademarks or copyrights, which can secure your brand and content from infringement. Securing Funding and Financial Planning Identify funding options tailored for small business startups. Explore avenues like venture capital, angel investors, crowdfunding, or small business grants to support your publishing venture. Create a robust budget to manage your expenses and cash flow effectively. Implement accounting practices to track profit margins and financial growth. Analyze your sales funnel to optimize customer acquisition and improve overall profitability. Building Your Team Building a successful publishing company hinges on forming a strong team. You need skilled professionals to guide your startup toward achieving its business goals. Hiring Editors and Designers Hiring qualified editors and designers is essential for delivering quality products. Look for editors with experience in your genre; their ability to refine manuscripts boosts the overall standard of your published works. Designers should possess the creativity to create eye-catching book covers and layouts that resonate with your target audience. Use platforms like LinkedIn or industry-specific job boards to find talent that aligns with your brand identity. Remember to consider the budget while offering competitive salaries and benefits to attract top candidates. Finding Authors and Content Creators Finding authors and content creators requires effective networking and a strong pitch. Attend literary events, workshops, and social media groups specifically geared towards writers. Networking opens doors to potential collaborations with authors whose work aligns with your vision. When reaching out, clearly articulate your publishing philosophy and growth strategy. If your business model supports various genres, highlight that flexibility to draw in diverse talent. Additionally, establish a content submission process, clearly outlining your expectations, so you can efficiently evaluate submissions from interested authors. Marketing Your Publishing Company Marketing plays a crucial role in establishing and growing your publishing company. With the right strategies, you can effectively reach your target audience and boost your brand’s visibility. Branding and Identity Branding defines how your publishing company is perceived in the market. Develop a unique brand identity that resonates with your target audience. Choose a memorable name, create a professional logo, and design cohesive visual elements across all platforms. A strong brand narrative enhances customer acquisition by conveying your company’s mission and values. Consider trademarking your brand elements to protect your intellectual property. Effective Marketing Strategies Implement a mix of marketing strategies to maximize reach and engagement. Online Presence: Build a user-friendly website that showcases your catalog, authors, and services. Ensure your site is optimized for SEO to improve search engine rankings. Social Media: Utilize platforms like Facebook, Instagram, and Twitter to interact with your audience. Share updates, book teasers, and author interviews to cultivate interest and foster community. Content Marketing: Create valuable content related to your niche, such as blogs or podcasts. This strategy positions your publishing company as an authority in the industry while attracting and retaining readers. Email Marketing: Develop an email list to send newsletters, announcements, and promotions. Email campaigns engage customers directly and can drive sales effectively. Networking and Collaborations: Attend industry events, workshops, and literary festivals to connect with authors, agents, and fellow entrepreneurs. Collaborating with other businesses or influencers can expand your reach and enhance credibility. Digital Ads: Consider investing in pay-per-click ads or social media advertising to target specific demographics. This tactic can provide measurable results and increase visibility for new releases. Utilizing these strategies will bolster your publishing company’s growth and resilience in a competitive market. Conclusion Starting a publishing company is a thrilling venture that opens doors to creativity and innovation. By understanding the market and defining your niche, you can carve out a space that resonates with readers. Building a strong team and implementing effective marketing strategies are essential to your success. With a clear vision and a well-structured plan, you can navigate the complexities of the industry and make a lasting impact. Embrace the journey and stay adaptable as you grow your publishing company. The literary world is waiting for your unique voice and vision. Frequently Asked Questions What are the key steps to start a publishing company? To start a publishing company, conduct thorough market research to identify your target audience and niche. Define your publishing goals, develop a comprehensive business plan, ensure legal compliance, register your business, and protect intellectual property. Additionally, explore funding options, set a budget, and build a strong team to help you achieve your vision. What types of publishing companies exist? There are various types of publishing companies including traditional, self-publishing, hybrid, academic, and niche publishing. Each type offers unique opportunities and challenges, catering to different genres and audiences within the literary world. Why is market research important for a publishing startup? Market research is crucial for identifying your target audience, understanding reader preferences, and recognizing trends in the industry. This insight helps you define your niche and informs your strategies for content creation, marketing, and overall business development. How can I secure funding for my publishing company? Securing funding can be achieved through various methods such as venture capital, crowdfunding, or applying for grants specific to the publishing industry. A robust financial plan outlining budgets and profit margins can also make your venture more appealing to potential investors. What roles do individuals play in the publishing ecosystem? Key players in the publishing ecosystem include authors, literary agents, publishers, distributors, retailers, and service providers. Each of these roles contributes to the overall success and flow of the publishing process, from writing and editing to distribution and sales. How can effective marketing boost my publishing company’s success? Effective marketing helps build your brand and attract your target audience. Strategies like optimizing your website for SEO, utilizing social media, creating valuable content, and developing an email list can enhance visibility, engagement, and ultimately, business growth. What is the importance of building a team in a publishing company? Building a skilled team is essential for driving your publishing company towards its goals. Hiring experienced editors, designers, and marketers contributes to the quality of your publications and helps establish a strong brand presence in a competitive market. Image Via Envato This article, "Essential Guide on How to Start a Publishing Company for Success" was first published on Small Business Trends View the full article
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Essential Guide on How to Start a Publishing Company for Success
Key Takeaways Understand the Publishing Landscape: Familiarize yourself with different types of publishing models, including traditional, self-publishing, hybrid, academic, and niche publishing, to identify your focus area. Develop a Comprehensive Business Plan: Conduct thorough market research and create a detailed business plan that outlines your goals, target audience, publishing genres, and marketing strategies. Comply with Legal Requirements: Choose the appropriate legal structure for your business, register it, and protect your intellectual property by obtaining necessary permits and licenses. Build a Skilled Team: Hire experienced editors and designers to enhance the quality of your publications, and actively network to find promising authors and content creators. Implement Effective Marketing Strategies: Establish a strong brand identity and utilize diverse marketing tactics, including SEO, social media, content marketing, and email campaigns, to raise visibility and engage your audience. Secure Funding and Financial Planning: Explore funding options and create a robust budget to manage expenses while tracking profitability for sustainable growth. Starting a publishing company can be an exciting and rewarding venture. If you’ve ever dreamed of sharing stories with the world or bringing new voices to the forefront, now’s your chance. The publishing industry is evolving, and there’s never been a better time to dive in. You’ll need a solid plan and a clear vision to navigate the complexities of this field. From understanding the market to building your brand, each step is crucial in establishing a successful publishing house. Whether you want to focus on fiction, non-fiction, or niche genres, knowing how to start will set you on the right path to making your mark in the literary world. Understanding the Publishing Industry The publishing industry offers diverse opportunities for entrepreneurs. Understanding its key elements helps you establish a successful business model. Types of Publishing Companies Traditional Publishing: This type includes established companies that pay authors advances and handle all aspects of publishing. They often focus on fiction and non-fiction works. Self-Publishing: Entrepreneurs can choose this route to maintain creative control. Authors usually handle their marketing and distribution, leveraging digital platforms for visibility. Hybrid Publishing: This model combines elements of traditional and self-publishing. Authors share the costs and risks while enjoying some professional support from the publisher. Academic Publishing: Involves publishing academic research and scholarly articles. This niche caters to universities, researchers, and professionals seeking to disseminate knowledge. Niche Publishing: Targets specific audiences or genres. This includes specialty books, magazines, and online content focusing on unique interests or communities. Key Players in the Market Authors: Central to the publishing ecosystem, they create content. Understanding their target audience and networking is crucial for success. Literary Agents: They represent authors and help navigate the traditional publishing landscape. Agents negotiate deals and secure contracts for their clients. Publishers: Traditional, self, and hybrid publishers play significant roles in content production. They handle editing, design, distribution, and marketing. Distributors: They connect publishers with retailers and libraries, ensuring books reach the market. Strong relationships with distributors enhance customer acquisition strategies. Retailers: Bookstores, online platforms, and e-commerce sites sell published works. Online presence through SEO and digital marketing maximizes visibility. Service Providers: Freelancers and companies provide editing, design, and marketing services. Collaborating with them allows you to focus on core business functions. Understanding these elements builds a solid foundation for your publishing company. By clearly defining your niche and collaborating effectively, you can position your startup for success in the dynamic publishing landscape. Steps to Start a Publishing Company Starting a publishing company involves a structured approach to research, legal compliance, and financial planning. Follow these steps to establish your business effectively. Research and Business Planning Conduct thorough market research to identify your target audience and niche. Define your publishing goals, whether that’s producing your own works or representing other authors. Develop a comprehensive business plan detailing your publishing model, genres, formats—like print, digital, or audio—and growth strategy. Establish income expectations and outline your marketing and branding efforts to attract readers and authors. Legal Requirements and Registration Choose your legal structure, such as an LLC, sole proprietorship, partnership, or corporation. Register your business to comply with local and state regulations. Obtain necessary permits and licenses specific to the publishing industry. Consult with legal professionals to ensure you protect your intellectual property with trademarks or copyrights, which can secure your brand and content from infringement. Securing Funding and Financial Planning Identify funding options tailored for small business startups. Explore avenues like venture capital, angel investors, crowdfunding, or small business grants to support your publishing venture. Create a robust budget to manage your expenses and cash flow effectively. Implement accounting practices to track profit margins and financial growth. Analyze your sales funnel to optimize customer acquisition and improve overall profitability. Building Your Team Building a successful publishing company hinges on forming a strong team. You need skilled professionals to guide your startup toward achieving its business goals. Hiring Editors and Designers Hiring qualified editors and designers is essential for delivering quality products. Look for editors with experience in your genre; their ability to refine manuscripts boosts the overall standard of your published works. Designers should possess the creativity to create eye-catching book covers and layouts that resonate with your target audience. Use platforms like LinkedIn or industry-specific job boards to find talent that aligns with your brand identity. Remember to consider the budget while offering competitive salaries and benefits to attract top candidates. Finding Authors and Content Creators Finding authors and content creators requires effective networking and a strong pitch. Attend literary events, workshops, and social media groups specifically geared towards writers. Networking opens doors to potential collaborations with authors whose work aligns with your vision. When reaching out, clearly articulate your publishing philosophy and growth strategy. If your business model supports various genres, highlight that flexibility to draw in diverse talent. Additionally, establish a content submission process, clearly outlining your expectations, so you can efficiently evaluate submissions from interested authors. Marketing Your Publishing Company Marketing plays a crucial role in establishing and growing your publishing company. With the right strategies, you can effectively reach your target audience and boost your brand’s visibility. Branding and Identity Branding defines how your publishing company is perceived in the market. Develop a unique brand identity that resonates with your target audience. Choose a memorable name, create a professional logo, and design cohesive visual elements across all platforms. A strong brand narrative enhances customer acquisition by conveying your company’s mission and values. Consider trademarking your brand elements to protect your intellectual property. Effective Marketing Strategies Implement a mix of marketing strategies to maximize reach and engagement. Online Presence: Build a user-friendly website that showcases your catalog, authors, and services. Ensure your site is optimized for SEO to improve search engine rankings. Social Media: Utilize platforms like Facebook, Instagram, and Twitter to interact with your audience. Share updates, book teasers, and author interviews to cultivate interest and foster community. Content Marketing: Create valuable content related to your niche, such as blogs or podcasts. This strategy positions your publishing company as an authority in the industry while attracting and retaining readers. Email Marketing: Develop an email list to send newsletters, announcements, and promotions. Email campaigns engage customers directly and can drive sales effectively. Networking and Collaborations: Attend industry events, workshops, and literary festivals to connect with authors, agents, and fellow entrepreneurs. Collaborating with other businesses or influencers can expand your reach and enhance credibility. Digital Ads: Consider investing in pay-per-click ads or social media advertising to target specific demographics. This tactic can provide measurable results and increase visibility for new releases. Utilizing these strategies will bolster your publishing company’s growth and resilience in a competitive market. Conclusion Starting a publishing company is a thrilling venture that opens doors to creativity and innovation. By understanding the market and defining your niche, you can carve out a space that resonates with readers. Building a strong team and implementing effective marketing strategies are essential to your success. With a clear vision and a well-structured plan, you can navigate the complexities of the industry and make a lasting impact. Embrace the journey and stay adaptable as you grow your publishing company. The literary world is waiting for your unique voice and vision. Frequently Asked Questions What are the key steps to start a publishing company? To start a publishing company, conduct thorough market research to identify your target audience and niche. Define your publishing goals, develop a comprehensive business plan, ensure legal compliance, register your business, and protect intellectual property. Additionally, explore funding options, set a budget, and build a strong team to help you achieve your vision. What types of publishing companies exist? There are various types of publishing companies including traditional, self-publishing, hybrid, academic, and niche publishing. Each type offers unique opportunities and challenges, catering to different genres and audiences within the literary world. Why is market research important for a publishing startup? Market research is crucial for identifying your target audience, understanding reader preferences, and recognizing trends in the industry. This insight helps you define your niche and informs your strategies for content creation, marketing, and overall business development. How can I secure funding for my publishing company? Securing funding can be achieved through various methods such as venture capital, crowdfunding, or applying for grants specific to the publishing industry. A robust financial plan outlining budgets and profit margins can also make your venture more appealing to potential investors. What roles do individuals play in the publishing ecosystem? Key players in the publishing ecosystem include authors, literary agents, publishers, distributors, retailers, and service providers. Each of these roles contributes to the overall success and flow of the publishing process, from writing and editing to distribution and sales. How can effective marketing boost my publishing company’s success? Effective marketing helps build your brand and attract your target audience. Strategies like optimizing your website for SEO, utilizing social media, creating valuable content, and developing an email list can enhance visibility, engagement, and ultimately, business growth. What is the importance of building a team in a publishing company? Building a skilled team is essential for driving your publishing company towards its goals. Hiring experienced editors, designers, and marketers contributes to the quality of your publications and helps establish a strong brand presence in a competitive market. Image Via Envato This article, "Essential Guide on How to Start a Publishing Company for Success" was first published on Small Business Trends View the full article
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Google & Apple Maps: 20% of Local Searches Now Start Here via @sejournal, @MattGSouthern
Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. The post Google & Apple Maps: 20% of Local Searches Now Start Here appeared first on Search Engine Journal. View the full article
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The case for AI optimism
The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Doom-and-gloom narratives about artificial intelligence going rogue to the detriment of humans are a staple of popular culture. For some people, just say “AI,” and visions of Skynet from the Terminator movies taking over the world will instantly pop into their heads. Skepticism about AI isn’t just in the realm of science fiction, of course. As AI becomes more mainstream, legitimate concerns about its accuracy, privacy, transparency, and the possibility of job displacement continue to be voiced. There’s simply not an overabundance of trust when it comes to AI. A quick internet search will turn up plenty of surveys indicating more people than not are tired of the hype around AI and worried about potential risks. I have a different point of view. I’m not the guy to ask about the downsides of AI. I’m the guy who says a world you can’t even imagine is right around the corner, thanks to AI. What happens with this new technology is entirely up to us. It’s ours to own and do amazing things to make lives better. If we embrace and employ it wisely, AI will be a tremendous positive for people. I believe in AI for good. Why I’m optimistic I come to my optimism in the most personal way possible. Technology changed my life and perhaps even saved it. In my mid-20s, I was diagnosed with Type 1 diabetes, a chronic condition where my immune system attacked insulin-producing cells in my pancreas. For years, my body was a constant chemistry experiment due to a lifelong dependence on prescription insulin. I had to check my blood sugar with a fingerstick 10 times a day, and then inject myself with insulin another 10 times a day. Administering too much or too little made for some very panicky moments. Today, I have an insulin pump attached to one side of my abdomen and an insulin sensor on the other. Those two amazing devices communicate in real time and deliver the proper dosage I need to stay healthy. It just happens automatically. The result is that I’m blessed with a safer, more productive, and more enjoyable life. So, I have a deep appreciation of the profound and transformative nature of technology in our lives. Let’s extend this to AI. I recently spoke with leaders at a hospital network who are reimagining how AI can improve care. Their vision? When a child is diagnosed with Type 1 diabetes, they’re immediately supported by a lifelong AI assistant—one that understands their condition, offers guidance, and grows with them. I wish I’d had that kind of support years ago. It’s not about replacing doctors or caregivers. It’s about augmenting care with intelligence—safely, consistently, and with empathy. That’s just one example. I believe AI should be used to solve real human problems – making essentials like food, shelter, healthcare, and opportunity more accessible to more people. The promise of AI is longer, healthier lives. Smarter, more sustainable systems. At its best, AI doesn’t remove the human element, it amplifies it. That’s what this moment demands, not just building technology, but building a better world with it. We still need guardrails Now, there’s a difference between being optimistic and a starry-eyed Pollyanna. This vision only happens if AI is carefully curated and managed. Secure guardrails must be in place to ensure AI is used responsibly, ethically, and morally. We must be careful to ensure AI models are free of biases and inaccuracies. And in the workplace, we must deploy AI to help people perform their jobs better, not replace them. The biggest worry I hear about AI is the fear of employment loss. Trust me, I get how AI can be a scary topic if we think it will impact our livelihoods. But history is a good guide in showing us what ultimately happens when new technologies emerge and change the old ways of doing things. Consider some of the great shifts of the past, whether it was the Industrial Revolution, the manufacturing revolution, or the computing revolution. There was always the concern that the machines were coming for our jobs. Yes, there were adjustment periods. But the jobs didn’t go away. They just changed. In the process, quality of life improved. We’ll likely see something similar with AI. The people who will thrive in this new era and have nothing to fear are those who learn to use AI in their daily roles. That’s because humans will always be in the loop. We’ll be the ones overseeing and orchestrating AI processes. Instead of AI eliminating roles for humans, we should think more about the era of the super-human thanks to AI. Great technology reduces tedious work, makes our lives easier, and allows us to focus on the activities that make our careers more rewarding. AI will take that to the next level. We’ve all been hearing so much about the potential of AI “agents” to help us do our jobs. But they will need watchful management and governance to ensure they aid, not hinder, our businesses. We’ll need to be attentive stewards to increase AI’s veracity and credibility to ensure it becomes practical in our lives. When properly managed, I unequivocally believe AI should be embraced, not feared. If we do that, powerful agentic systems will do far more than make our businesses hyperproductive. They will transform everything. What this world looks like in 10 years will be extraordinary—thanks to AI. Steve Lucas is CEO and chairman of Boomi. He’s the author of the new book Digital Impact: The Human Element of AI-Driven Transformation. View the full article
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Effective communication: A key to amplifyings social impact
The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. We all want our companies to make a real difference, but how often does our message truly cut through the noise? It’s a complex challenge: How do we ensure our genuine efforts to create social impact actually resonate with the people we want to reach? Because in today’s world, simply doing good isn’t enough; we need to communicate the impact of that work effectively to build trust and inspire real change. Build trust through transparency These days, with everything online, people expect brands to be upfront and honest. Being transparent isn’t just a nice thing to do; it’s how to build trust. Patagonia stands out in this area, demonstrating how their sustainability efforts and environmental impact can cultivate a loyal customer base that genuinely trusts their brand. With initiatives like Footprint Chronicles, they give a peek behind the curtain, showing where their products come from and exactly how they affect the environment—for example, in terms of carbon footprint and water use. This level of transparency has not only built trust with Patagonia’s customers but also inspired confidence in their brand. Research shows that genuinely conveying your social responsibility values and illustrating how you operate by those values, significantly enhances consumer trust and loyalty Engage employees and communities Effective engagement goes beyond building trust; it’s also about connecting with employees and communities in meaningful ways. Ben & Jerry’s does a great job of getting their employees and customers involved in social justice initiatives and sharing their stories in different ways. They highlight the contributions of employees and customers who are making a difference, fostering a sense of belonging and connection. At Humble, our model is built on empowering customers to support important causes while getting games, books, or software they love. Through our Humble Choice subscription service and monthly bundles, we make it easy for our community to contribute to charities while shopping for great deals. We also use our platform to help our charity partners get their message out to more people. Each month, we feature a selected charity partner across our social media channels and dedicate space on our YouTube channel for them to share their mission and work with our community of millions. Additionally, we profile their initiatives on our blog, providing additional visibility and context about the causes we support. This approach not only highlights these organizations’ impactful work, but also demonstrates how businesses can use their platforms to authentically amplify significant social and environmental causes. By finding ways to foster these types of connections, businesses can strengthen their audience’s engagement with the social impact initiatives they’ve worked hard to build. Beyond initiative-by-initiative engagement, companies that are doing this work should consider implementing proactive communication strategies that focus on telling the company’s overall social impact story in an authentic and engaging way. As an example, our recently finalized 2024 Social Impact Report highlights our efforts across the year, colorfully illustrating how the $12.4 million we raised with our community last year made a meaningful difference for more than 4,500 charities worldwide that we were able to support. Strategies for authentic communication To build engagement and trust around their CSR initiatives, companies can adopt specific social impact communication strategies: Transparency in reporting: Be open and share detailed reports about your social impact. It’s a great way to make an impression with your audience and show you’re truly committed. TOMS Shoes sets a great example by sharing comprehensive reports on their One for One model, which outlines the impact of every purchase on communities in need. Companies should consider tracking metrics like community feedback or employee engagement levels to enhance their reporting. Storytelling: Tell stories about the impact of your work. It helps people really connect emotionally with what you’re doing. Warby Parker effectively highlights the lives changed through their buy-a-pair, give-a-pair program. For instance, they share stories of how access to glasses has improved education and education outcomes for recipients, showcasing the tangible difference their initiative makes. Regular updates and engagement: Make sure you keep your community in the loop about what you’re doing and how it’s going with regular updates. Salesforce excels at this by providing annual sustainability reports that detail its initiatives. Companies can also use platforms like newsletters or social media for ongoing engagement. Understand your audience: Really knowing what your audience cares about is key to making your message land. Use the right tone, speak their language, and focus on what matters to them. At Humble, we understand that our community is passionate about gaming and giving back. On the product side, we curate bundles that align with these interests, pairing great content with opportunities to support meaningful causes, and then we take every opportunity we can to tie it all together with relevant outreach through blogs, videos, social media, and more. This approach strengthens engagement and reinforces shared values. A call to action When companies communicate well, it can bring everyone together—employees, customers, and the wider community. It can build trust, get people involved, and help create real change. As we continue our journey at Humble, we remain committed to these principles—leveraging our platform not only as a marketplace but as a tool for meaningful change driven by our passionate community of gamers and givers alike. By focusing on clear, relatable communication, we can collectively strengthen our ability to create the positive change the world needs. View the full article
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Top Trump adviser struggled to soothe investors in talks after market tumult
Stephen Miran met hedge funds and big asset managers after tariffs sparked Wall Street turmoilView the full article
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Why healthcare innovation needs more than AI
The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In a world increasingly shaped by the potential of artificial intelligence, the life sciences industry may be one of the largest beneficiaries of its transformative potential. Artificial intelligence (AI) has already revolutionized elements of the drug discovery and development process, redefined research methodologies, enhanced disease detection and diagnosis, and paved the way for personalized medicine. Knowing that we have just begun to scratch the surface of AI’s potential, I am excited to see how its continued evolution will accelerate our collective mission of bringing novel medicines to patients in need. But I am also cognizant of its limitations. While we can outsource human tasks to AI, we simply cannot outsource humanity. AI is not “intelligent” when it comes to emotion, imagination, empathy, or qualities critical to creating and leading. Similarly, the spark of ingenuity and the recognition of serendipity exists solely within the bounds of the human experience. AI also lacks context and nuance—a critical component when considering the myriad factors needed to be successful in drug development, such as evaluating patient needs, defining new “white spaces” in an increasingly competitive environment, and other macro considerations. A case study for humanity In founding Tarsus, we set out to develop a treatment for a large, underdiagnosed eyelid disease, Demodex blepharitis (DB). Both the literature and our discussions with many eye care providers validated early on that this was a highly prevalent disease, with very low disease awareness, and no FDA-approved therapies. We needed to prove how significant the unmet need was and build a market that would support an entirely new category in eye care—and there were no benchmarks to assist us in establishing a path forward. Our early clinical trials were conducted in Mexico City. I recall sitting in a large eye hospital, packed with hundreds of patients and family members of all ages, while we worked with the eye care team to find patients with visible signs of DB. After many hours searching individual clinics for DB patients with very little return, we questioned our initial prevalence modeling and wondered whether this disease was, in fact, as large as we predicted. Recognizing a potential lost opportunity in front of me, our clinical team used the microphone for the waiting area. In Spanish, we asked if anyone in the waiting room—whether they were there to see a doctor or not—was experiencing eyelid irritation, redness, crusting, and itching (all signs of DB). To our surprise, a couple dozen people stood up and got in line to be seen by an eye care provider, and roughly half of them were diagnosed with DB during a routine exam. This serendipitous moment changed everything, and it would not have occurred without several very human elements: instinct, informed risk taking, and an inherent sense of how to connect and engage with other humans. After seeing hundreds of people line up over the next few months, we knew we had uncovered a unique opportunity to potentially serve millions of patients living with DB. Active listening and human connections Our Mexico City experience further reinforced that AI is no match for the type of insights and perspectives that can be gained from human-centric approaches like active listening and empathy. These very personal interactions inform the work we do every day across every aspect of our business—from clinical development to strategic marketing to building an award-winning culture, and so much more. More recently, as we listened carefully to the thousands of doctors now prescribing our treatment for DB and doing careful eyelid exams, we identified another large, underdiagnosed eye disease, ocular rosacea, that now presents a promising opportunity in our pipeline to potentially serve millions more. The human ability to adapt, relate, and emotionally connect with other humans, and our aptitude to make ethical and rational decisions has ensured that people come first in medicine and science. And that will not change. It is clear we are on the cusp of a technology-enabled revolution that will improve how—and how quickly—we can deliver innovative new treatments to patients. And we are finding numerous ways to strategically leverage AI. But our collective success as an industry will be dictated by our ability to maintain a nimble, empathetic, and uniquely human-centered approach. Bobak Azamian, MD, PhD is CEO and chairman of Tarsus Pharmaceuticals. View the full article
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More companies are adopting ‘AI-first’ strategies. Here’s how it could impact the environment
As artificial intelligence gets smarter, a growing number of companies are increasing its implementation in their operations or more heavily promoting their own AI offerings. The buzzword for this is “AI first.” Duolingo is among the latest to adopt an AI-first approach. The company’s CEO, Luis von Ahn, announced the change in an all-hands email Monday, saying it would stop using contractors to do work AI can handle and only increase head count when teams have maximized all possible automation. “The way we work is fundamentally shifting. AI is becoming the default starting point,” said Duolingo’s Chief Engineering Officer Natalie Glance in an internal Slack message she shared on LinkedIn. “Start with AI for every task. No matter how small, try using an AI tool first. It won’t always be faster or better at first—but that’s how you build skill. Don’t give up if the first result is wrong.” Von Ahn, in his email, said the AI-first approach was already paying dividends, helping the company with its content creation process. “Without AI, it would take us decades to scale our content to more learners,” he wrote. Earlier this month, Shopify’s CEO Tobi Lütke told workers at that company that using AI was now a “fundamental expectation” in daily tasks. “Our task here at Shopify is to make our software unquestionably the best canvas on which to develop the best businesses of the future,” he wrote. “We do this by keeping everyone cutting-edge and bringing all the best tools to bear. . . . For that we need to be absolutely ahead.” AI’s rise in business has been forecast for years, of course. But as more companies make it a priority, there are other impacts to be considered. A scientific paper released by Cornell University late last year titled, “The Unpaid Toll: Quantifying the Public Health Impact of AI,” said the pollution from data centers powering the AI industry could lead to up to 1,300 premature deaths each year by 2030. It further estimated that public health costs related to the air pollution those centers put out are already at $20 billion per year. Data centers are nothing new. They’ve been around since the 1940s, when the University of Pennsylvania built one to support the first general-purpose digital computer, the ENIAC. But as generative AI has grown, so too has the demand for newer, more powerful centers. The power requirements of data centers in North America increased from 2,688 megawatts at the end of 2022 to 5,341 megawatts at the end of 2023, according to MIT. And demand is only growing. (Energy Secretary Chris Wright, in February, called for more nuclear power plants to meet the growing demands of AI companies.) “The demand for new data centers cannot be met in a sustainable way,” said Noman Bashir, a Computing and Climate Impact Fellow at MIT’s Climate and Sustainability Consortium. “The pace at which companies are building new data centers means the bulk of the electricity to power them must come from fossil fuel-based power plants.” This is all occurring as concerns about the environment have been deemphasized at many Big Tech firms. Companies like Walmart, Siemens, and Apple all opted against signing an open letter earlier this year reaffirming commitment to the Paris Agreement. (Duolingo, which released an environmental statement last March, did not reply to questions about how the AI-first approach might impact the company’s environmental footprint.) Meanwhile, the The President administration has dismantled dozens of climate programs in its first 100 days. And the Environmental Protection Agency (EPA) is considering overturning previous findings that classify greenhouse gas pollution as harmful, which could impact its ability to regulate carbon emissions. By 2030, Cornell forecasts, the public health burden of AI data centers will be double that of the U.S. steelmaking industry. And it could be on par with all of the cars, buses, and trucks in California. Shopify and Duolingo are hardly the only companies adopting an AI-first approach. Many companies large and small are racing to incorporate AI into all levels of their services and workflows. Financial services firm Lettuce leans into AI to assist with tax solutions. Findigs lets property managers use AI to screen rental applicants. And a real estate brokerage in Portugal is using an AI interactive real estate agent, which has already booked $100 million in sales. In the grand scheme, though, corporate use of AI is still in its infancy. ServiceNow’s Enterprise AI Maturity Index last year measured AI maturity at 4,500 businesses in 21 countries on a scale of zero to 100. The average score was 44, with only one in six companies topping 50. Part of what’s keeping that score low is the newness of the technology. Another factor is cost. (Does using AI, especially one that’s developed in house, actually save money given the cost of data centers, for instance?) But in the coming months and years, more companies are likely to move to an AI-first approach. And that will likely increase emissions, pumping more CO2 and pollution into the atmosphere, raising even more health concerns. View the full article
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The U.S. must ramp up domestic battery manufacturing
The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Tariffs, trade, imports, exports, prioritization, energy, and dominance are all words that have been flooding the headlines lately. In this world of globalization, it is an equilibrium of exchanges, ensuring we have enough of something but not too much. We see this balance come to life in supply and demand graphs of critical minerals, often in the context of batteries or energy dominance. The supply and demand of materials required to support growing energy-related technology and sectors, such as energy storage needs, plays a crucial role in the critical minerals market, both in the United States and globally. Today, the U.S. imports a large number of batteries that are used in consumer devices, vehicles, military, and grid storage. And the demand for batteries is set to continue growing quickly based on current policy settings, estimated to rise by more than four times by 2030 and by at least seven-fold by 2035. This growth is a clear sign that the owner of the critical minerals source will hold more control over the supply chain. This is why a diversified approach to critical minerals is vital. Battery recycling is a key to that strategy—becoming a major source of domestically manufactured critical materials. China’s control in the lithium-ion battery manufacturing industry is expected to decline between now and 2034, which can be attributed to cell manufacturing operations coming online in other regions. To further highlight this shift in the global marketplace, the U.S. battery recycling market size was estimated at $374.28 million in 2023, and is estimated to grow at a compound annual growth rate of 38.1% from 2024 to 2030. Diversify and stabilize domestic supply chains Original equipment manufacturers and battery cell manufacturers are not slowing down their production timelines and the global demand for large-format batteries will continue to rise. The U.S. must capitalize on these opportunities to diversify and stabilize domestic supply chains, all while becoming a leading producer of critical minerals. Materials from recycled content will play an increasingly important part in meeting this demand, with predictions that battery recycling could meet 20-30% of lithium, nickel, and cobalt demand by 2050. Reuse of critical minerals is necessary to diversify and domesticate our supply chains and is work that is already being done. To further the need for increasing battery recycling capacity, the critical minerals market will begin to experience an undersupply in the form of black mass (the output of end-of-life and scrap batteries that have been recycled and processed that is put back into the supply chain), as early as 2026. For example, by 2030, lithium will see a supply and demand gap that is considered high risk, according to the International Energy Agency, due to price volatility and high geopolitical risk factors in the countries it’s currently sourced from. The expected growth, combined with supply gaps, is why the U.S. needs to continue its focus on enhancing our domestic critical minerals supply chains, with a heavy emphasis on recycled content. Recycling is important The U.S. has developed a large battery recycling capacity in anticipation of the large number of end-of-life batteries predicted to enter the market. Fueled by public and private investments, the United States’ battery recycling and critical mineral refinement sectors are fundamental to becoming a divergent player and seriously competing with those in Asia for the limited supplies of black mass. To encourage the build-out of battery recycling capacity, we must recognize that it aligns with domestic priorities related to the sourcing of critical materials. Strengthening our domestic supply chains will position the U.S. as a leading producer of critical minerals; it furthers the National Defense Stockpile sources to reduce the nation’s mineral reliance on foreign entities of concern; and it accelerates access to domestically sourced critical minerals, enhancing national security and global competitiveness. The largest operating mine of critical minerals is in our pockets, offices, garages, on the roads, and supplying energy to data centers and power grids. Recycling these materials at their end-of-life is a must. David Klanecky is CEO and president of Cirba Solutions. View the full article
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SBA Reverses Biden-Era Loan Policies, Reinstates Strong Underwriting Standards
The U.S. Small Business Administration (SBA) announced today it is eliminating a series of Biden-era policies that had significantly reduced underwriting standards within the 7(a) loan program. The move, aimed at preserving the financial integrity of the program and protecting taxpayer dollars, comes under the leadership of SBA Administrator Kelly Loeffler. “The last Administration inherited a thriving 7(a) loan program but left it in critical condition – dismantling every common-sense guardrail that kept it solvent and self-sustaining,” said Administrator Loeffler. “From slashing lender fees to destroying underwriting standards, Biden’s reckless policies have triggered a surge in defaults which now threatens the viability of the program along with its risk to taxpayers. Therefore, the SBA is taking immediate action to restore prudent lending criteria, rein in risk, and save the 7(a) program before it collapses under the weight of bad policy.” The SBA’s 7(a) loan guaranty program provides government-backed capital through private lenders to small businesses unable to obtain traditional financing. By statute, the program is required to operate at “zero-subsidy,” meaning it should incur no cost to taxpayers. Historically, the program has been self-sustaining, with lender fees covering borrower defaults. Under the Biden Administration, the SBA eliminated lender fees and implemented a new underwriting standard called “Do What You Do,” which removed longstanding lending criteria. This policy shift allowed lenders to approve government-guaranteed loans for borrowers who previously might not have qualified. As a result, the program experienced a significant rise in defaults and delinquencies, and by 2024, the 7(a) loan program posted a negative cash flow of approximately $397 million — the first such deficit in 13 years. Last month, the SBA began efforts to reverse course by reinstating lender fees within the 7(a) loan program. Today, the agency announced SOP 50.10.8, a new policy that formally ends the “Do What You Do” underwriting approach and reintroduces more stringent pre-Biden standards for loan approvals. Additionally, the SBA will reinstate and streamline the Franchise Directory, which serves as a resource for lenders to determine the eligibility of certain businesses seeking SBA loans. This article, "SBA Reverses Biden-Era Loan Policies, Reinstates Strong Underwriting Standards" was first published on Small Business Trends View the full article
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SBA Reverses Biden-Era Loan Policies, Reinstates Strong Underwriting Standards
The U.S. Small Business Administration (SBA) announced today it is eliminating a series of Biden-era policies that had significantly reduced underwriting standards within the 7(a) loan program. The move, aimed at preserving the financial integrity of the program and protecting taxpayer dollars, comes under the leadership of SBA Administrator Kelly Loeffler. “The last Administration inherited a thriving 7(a) loan program but left it in critical condition – dismantling every common-sense guardrail that kept it solvent and self-sustaining,” said Administrator Loeffler. “From slashing lender fees to destroying underwriting standards, Biden’s reckless policies have triggered a surge in defaults which now threatens the viability of the program along with its risk to taxpayers. Therefore, the SBA is taking immediate action to restore prudent lending criteria, rein in risk, and save the 7(a) program before it collapses under the weight of bad policy.” The SBA’s 7(a) loan guaranty program provides government-backed capital through private lenders to small businesses unable to obtain traditional financing. By statute, the program is required to operate at “zero-subsidy,” meaning it should incur no cost to taxpayers. Historically, the program has been self-sustaining, with lender fees covering borrower defaults. Under the Biden Administration, the SBA eliminated lender fees and implemented a new underwriting standard called “Do What You Do,” which removed longstanding lending criteria. This policy shift allowed lenders to approve government-guaranteed loans for borrowers who previously might not have qualified. As a result, the program experienced a significant rise in defaults and delinquencies, and by 2024, the 7(a) loan program posted a negative cash flow of approximately $397 million — the first such deficit in 13 years. Last month, the SBA began efforts to reverse course by reinstating lender fees within the 7(a) loan program. Today, the agency announced SOP 50.10.8, a new policy that formally ends the “Do What You Do” underwriting approach and reintroduces more stringent pre-Biden standards for loan approvals. Additionally, the SBA will reinstate and streamline the Franchise Directory, which serves as a resource for lenders to determine the eligibility of certain businesses seeking SBA loans. This article, "SBA Reverses Biden-Era Loan Policies, Reinstates Strong Underwriting Standards" was first published on Small Business Trends View the full article