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For years, social media companies have disputed allegations that they harm children’s mental health through deliberate design choices that addict kids to their platforms and fail to protect them from sexual predators and dangerous content. Now, these tech giants are getting a chance to make their case in courtrooms around the country, including before a jury for the first time. Some of the biggest players from Meta to TikTok are facing federal and state trials that seek to hold them responsible for harming children’s mental health. The lawsuits have come from school districts, local, state and the federal government as well as thousands of families. Two trials are now underway in Los Angeles and in New Mexico, with more to come. The courtroom showdowns are the culmination of years of scrutiny of the platforms over child safety, and whether deliberate design choices make them addictive and serve up content that leads to depression, eating disorders or suicide. Experts see the reckoning as reminiscent of cases against tobacco and opioid markets, and the plaintiffs hope that social media platforms will see similar outcomes as cigarette makers and drug companies, pharmacies and distributors. The outcomes could challenge the companies’ First Amendment shield and Section 230 of the 1996 Communications Decency Act, which protects tech companies from liability for material posted on their platforms. They could also be costly in the form of legal fees and settlements. And they could force the companies to change how they operate, potentially losing users and advertising dollars. Here’s a look at the major social media harms cases in the United States. The Los Angeles case centers on addiction Jurors in a landmark social media case that seeks to hold tech companies responsible for harms to children got their first glimpse into what will be a lengthy trial characterized by dueling narratives from the plaintiffs and the two remaining defendants, Meta and YouTube. At the core of the Los Angeles case is a 20-year-old identified only by the initials “KGM,” whose case could determine how thousands of similar lawsuits will play out. KGM and the cases of two other plaintiffs have been selected to be bellwether trials — essentially test cases for both sides to see how their arguments play out before a jury. “This is a monumental inflection point in social media,” said Matthew Bergman of the Seattle-based Social Media Victims Law Center, which represents more than 1,000 plaintiffs in lawsuits against social media companies. “When we started doing this four years ago no one said we’d ever get to trial. And here we are trying our case in front of a fair and impartial jury.” On Wednesday Meta CEO Mark Zuckerberg testified, mostly sticking to past talking points, including a lengthy back-and-forth about age verification where he said “I don’t see why this is so complicated,” reiterating that the company’s policy restricts users under the age of 13 and that it works to detect users who have lied about their ages to bypass restrictions. At one point, the plaintiff’s attorney, Mark Lanier, asked Zuckerberg if people tend to use something more if it’s addictive. “I’m not sure what to say to that,” Zuckerberg said. “I don’t think that applies here.” New Mexico goes after Meta over sexual exploitation A team led by New Mexico Attorney General Raúl Torrez, who sued Meta in 2023, built their case by posing as children on social media, then documenting sexual solicitations they received as well as Meta’s response. Torrez wants Meta to implement more effective age verification and do more to remove bad actors from its platform. He also is seeking changes to algorithms that can serve up harmful material, and has criticized the end-to-end encryption that can prevent the monitoring of communications with children for safety. Meta has noted that encrypted messaging is encouraged in general as a privacy and security measure by some state and federal authorities. The trial kicked off in early February. In his opening statement, prosecuting attorney Donald Migliori said Meta has misrepresented the safety of its platforms, choosing to engineer its algorithms to keep young people online while knowing that children are at risk of sexual exploitation. “Meta clearly knew that youth safety was not its corporate priority … that youth safety was less important than growth and engagement,” Migliori told the jury. Meta attorney Kevin Huff pushed back on those assertions in his opening statement, highlighting an array of efforts by the company to weed out harmful content from its platforms while warning users that some dangerous content still gets past its safety net. School districts head to trial A trial scheduled for this summer pits school districts against social media companies before U.S. District Judge Yvonne Gonzalez Rogers in Oakland, California. Called a multidistrict litigation, it names six public school districts from around the country as the bellwethers. Jayne Conroy, a lawyer on plaintiffs’ trial team, was also an attorney for plaintiffs seeking to hold pharmaceutical companies responsible for the opioid epidemic. She said the cornerstone of both cases is the same: addiction. “With the social media case, we’re focused primarily on children and their developing brains and how addiction is such a threat to their well-being and … the harms that are caused to children — how much they’re watching and what kind of targeting is being done,” she said. The medical science, she added, “is not really all that different, surprisingly, from an opioid or a heroin addiction. We are all talking about the dopamine reaction.” Both the social media and the opioid cases claim negligence on the part of the defendants. “What we were able to prove in the opioid cases is the manufacturers, the distributors, the pharmacies, they knew about the risks, they downplayed them, they oversupplied, and people died,” Conroy said. “Here, it is very much the same thing. These companies knew about the risks, they have disregarded the risks, they doubled down to get profits from advertisers over the safety of kids. And kids were harmed and kids died.” Resolution could take years amid dueling narratives Social media companies have disputed that their products are addictive. During questioning Wednesday by the plaintiff’s lawyer during the Los Angeles trial, Zuckerberg said he still agrees with a previous statement he made that the existing body of scientific work has not proven that social media causes mental health harms. Some researchers do indeed question whether addiction is the appropriate term to describe heavy use of social media. Social media addiction is not recognized as an official disorder in the Diagnostic and Statistical Manual of Mental Disorders, the authority within the psychiatric community. But the companies face increasing pushback on the issue of social media’s effects on children’s mental health, not only among academics but also parents, schools and lawmakers. “While Meta has doubled down in this area to address mounting concerns by rolling out safety features, several recent reports suggest that the company continues to aggressively prioritize teens as a user base and doesn’t always adhere to its own rules,” said Emarketer analyst Minda Smiley. With appeals and any settlement discussions, the cases against social media companies could take years to resolve. And unlike in Europe and Australia, tech regulation in the U.S. is moving at a glacial pace. “Parents, education, and other stakeholders are increasingly hoping lawmakers will do more,” Smiley said. “While there is momentum at the state and federal level, Big Tech lobbying, enforcement challenges, and lawmaker disagreements over how to best regular social media have slowed meaningful progress.” — AP Technology Writer Kaitlyn Huamani contributed to this story. —Barbara Ortutay, AP Technology Writer View the full article

This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it’s no surprise that ad spend has slowed in tandem. Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly new campaign or commit to a new brand identity, while others will default to slashing their budgets altogether. Cutting marketing dollars is more of a short-term band-aid than a long-term solution. Research by Analytic Partners following the 2008 financial crisis found that 60% of brands that increased their marketing investment during that period generated a positive ROI. While AI disruption, political polarization, and evolving consumer behaviors are contributing to today’s economic challenges, the core lesson still holds: Even in uncertain times, stepping off the marketing gas is rarely the answer. This undeniable power of attraction is hard to come by. But it’s not impossible when considering a series of five crucial—and measurable—factors that, once met, can be part of a strategy to increase an overriding choice decision that sometimes can be determined spontaneously or irrationally. 1. Resonance. You must find ways to resonate with your consumers. The companies that resonate the most are the ones that go out of their way to tell emotive stories and bring them to life through every aspect of their brand expression. They develop heartfelt narratives that forge emotional connections with their audiences. These connections increase brand love and go the distance in fostering a consumer’s relationship with a brand. Brands like Dove set the standard here. By tapping into a deep human need for self-acceptance and belonging, Dove created an emotional connection that went far beyond functional benefits. 2. Relevance. Never underestimate the importance of staying relevant. While resonating with customers requires tapping into their emotional center, relevance speaks more to a clear sense of utility. Does your brand matter to consumers by being both useful and timely? We know that when inflation rises, wages stagnate, and purchasing power fades, consumers spend only on what they deem most important. For Olipop, the unmet need was gut health and soda enjoyment. Using nostalgic yet modern design and uplifting brand world, it gave consumers permission to reintroduce soda into their daily lives. 3. Differentiation. Most marketers would consider this their professional reason for being but outlining a distinct market position and effectively executing it are two inherently different things. It’s important to be both unique and recognizable, but if you don’t express it with clarity and confidence, you will get lost in the mix. Oatly didn’t just market oat milk as another dairy alternative—it defined a cultural position: irreverent, planet-positive, and anti-establishment. 4. Unification. Brands must build a comprehensive toolkit of assets that are united across every touchpoint and channel through which a consumer might interact. But that doesn’t mean being rigid or inflexible. For example, McDonald’s maintains global consistency in its core messaging, design, and product offerings while adapting locally and offering country or culture-specific menu options. 5. Authenticity. Authenticity should always be top of mind when connecting with consumers. It’s not just about defining a clear set of values or beliefs. It’s about ensuring each message your brand shares are as close to those beliefs as possible. More than two-thirds (70%) of consumers spend more with authentic brands. From press releases to tweets to Super Bowl spots to new logos, consumers know when they’re being sold a line—and they respond in kind. Brands like Patagonia and Ben & Jerry’s—literal poster children for principle-led brands—continue to lead their categories by acting on their values in visible, credible ways. FINAL THOUGHTS What will separate the winners from the losers over the next year is knowing how to precisely focus marketing investment on places where a company needs that added push the most. This requires a company to harness the ability to magnetize their brand, fostering deep emotional attraction, and turning consumers into loyal advocates by making their company the one consumers want above all others. Jonathan Ford is the founding partner and group chief creative officer of Pearlfisher. View the full article

Behind its glittery facade, Claire’s is a financial mess. The tween retail icon behind millions of ear piercings and Y2K accessories filed for bankruptcy in August 2025, closing hundreds of stores and selling its North American business for just $104 million. So how does a brand with $1.4 billion in global sales end up with more than $500 million in debt? Fast Company staff writer Elizabeth Segran has been covering the company’s ups and downs for years. In this episode of FC Explains, she breaks down the full Claire’s story, from its mall-era dominance and surprising pandemic comeback to its failed IPO, crushing debt load, tariff difficulties, and the rise of sleeker competitors like Lovisa, Studs, and Rowan. View the full article

Disputes over time are where construction projects often unravel. When milestones slip, fingers point and money gets withheld, teams turn to forensic schedule analysis to untangle what really happened. Whether you’re facing a delay claim or defending one, understanding how this process works can protect both your timeline and your bottom line. What Is a Forensic Schedule Analysis? Forensic schedule analysis is a structured examination of a construction project schedule and related records to determine the causes, duration and responsibility for project delays. It uses critical path method (CPM) schedules, updates and contemporaneous documentation to quantify time impacts and support claims, dispute resolution or litigation proceedings. Forensic schedule analysis is a process that requires robust construction scheduling software like ProjectManager. ProjectManager’s Gantt chart allows you to create detailed construction schedules, establish baselines, identify the critical path, set four types of task dependencies, visualize milestones and compare schedule baselines vs. actual project performance with real-time dashboards and reports. On top of that, there are many other features for allocating resources, establishing budgets and tracking costs. Its version control is also helpful for keeping track of all changes made to a construction schedule over the course of a project. Get started for free today. /wp-content/uploads/2024/04/critical-path-light-mode-gantt-construction-CTA-1600x772.pngLearn more When Should Forensic Schedule Analysis Be Performed? Timing matters. Forensic schedule analysis is typically performed after significant construction delays have occurred and a dispute over responsibility or entitlement to additional time arises. It is most valuable once enough project documentation such as schedule updates, daily site reports and cost records exist to reconstruct how the critical path activities evolved. In practice, many general contractors initiate a preliminary review within one to two weeks after a major delay event, such as a design change, suspension or unforeseen site condition. A more comprehensive analysis usually follows after the next schedule update cycle, when updated CPM data, meeting minutes and change documentation can be incorporated to measure the actual time impact. What Is the Purpose of Forensic Schedule Analysis? At its core, forensic schedule analysis exists to determine who caused a delay, how long it affected the critical path and whether additional time or compensation is justified under the contract. It transforms competing narratives into measurable, schedule-based findings grounded in project records. In practice, that core objective expands into several closely related functions. Depending on the size of the dispute and the stage of the claim, the analysis may serve multiple strategic and financial purposes beyond simply measuring delay. Extension of Time (EOT) entitlement: Establishes whether a delay event impacted the critical path and justifies a contractual time extension based on documented schedule updates and project records. Compensable delay quantification: Separates excusable, non-excusable and concurrent delays to calculate potential recovery for extended general conditions, field overhead and other time-related costs. Critical path impact analysis: Tests whether alleged delay events actually drove the project completion date by evaluating logic ties, float consumption and shifting critical activities. Delay claim defense strategy: Challenges unsupported assumptions or overstated impacts by reconstructing the schedule sequence and validating claimed time effects against contemporaneous documentation. Concurrent delay assessment: Evaluates whether owner-caused and contractor-caused delays occurred simultaneously on the critical path, which can limit or eliminate entitlement to time extensions or monetary compensation. Expert witness analysis: Translates complex CPM data into defensible findings prepared for deposition, arbitration or courtroom testimony, ensuring conclusions withstand cross-examination. Dispute resolution support: Provides a structured CPM-based narrative that links schedule updates, change orders and daily reports into a defensible position for negotiation, mediation or litigation. /wp-content/uploads/2023/10/Gantt-Chart-Template-Excel-image.png Get your free Gantt Chart Excel Template Use this free Gantt Chart Excel Template for Excel to manage your projects better. Download Excel File Benefits of Forensic Schedule Analysis In Construction Projects Few things are more expensive than arguing about time without evidence. Forensic schedule analysis benefits owners, contractors and subcontractors by replacing assumptions with documented findings. It clarifies responsibility, strengthens negotiating positions and reduces financial uncertainty when delays threaten construction budgets, milestones and contractual relationships. Objective delay clarity: Reconstructs the project timeline using CPM updates and records to provide a fact-based explanation of how and when the critical path was affected. Stronger claim positioning: Gives contractors or owners structured, defensible support for time extensions or delay damages before entering negotiation, mediation or arbitration. Reduced litigation risk: Identifies weaknesses in schedule logic, documentation gaps or concurrency issues early, allowing teams to address exposure before disputes escalate. Improved negotiation leverage: Equips decision-makers with quantified time impacts and documented evidence, making settlement discussions more efficient and less speculative. Better future scheduling practices: Highlights breakdowns in sequencing, logic ties or update discipline, helping project teams strengthen planning controls on subsequent projects. Who Performs Forensic Schedule Analysis for a Construction Project? Responsibility for forensic schedule analysis typically falls to construction scheduling consultants, delay analysts or construction claims experts with advanced CPM experience. On large projects, both the contractor and owner may retain separate experts to prepare independent analyses. While project teams provide documentation and schedule data, accountability for the analysis and its conclusions rests with the retained expert, especially if findings will support negotiation, arbitration or litigation. Construction Delay analysts: Focus specifically on evaluating project delays by reconstructing the critical path, analyzing schedule updates and applying recognized methodologies such as time impact or windows analysis. They interpret schedule logic, measure time impacts and prepare technical findings that quantify responsibility for delay events. Construction claims experts: Oversee the broader claims strategy by integrating schedule analysis with contract provisions, cost records and entitlement arguments. They coordinate documentation, develop defensible narratives and ensure forensic schedule findings align with legal positions for negotiation, mediation, arbitration or litigation proceedings. Construction scheduling consultants: Provide the technical CPM expertise required to audit baseline schedules, validate update integrity and test logic ties. In a forensic role, they extract, clean and analyze scheduling data to support delay assessments, often collaborating with claims teams and project personnel. Forensic Schedule Analysis Process When a delay turns into a formal dispute, the analysis cannot be improvised. A structured forensic schedule analysis process ensures conclusions are grounded in CPM data, project records and recognized methodologies. Each step builds on the last, moving from document review to defensible findings that quantify responsibility and time impact. 1. Define the Dispute Scope Before touching the schedule, analysts narrow the focus of the dispute. They identify specific delay events, the number of days being claimed and the governing contract provisions. Clearly defining scope keeps the analysis disciplined and ensures findings address entitlement, causation and measurable impact to project completion. 2. Collect and Organize Project Records Reliable forensic schedule analysis conclusions depend on complete construction project management documentation. Analysts gather baseline schedules, all periodic updates, daily reports, RFIs, change orders, meeting minutes and correspondence. Organizing these records chronologically allows the analyst to reconstruct events accurately and identify gaps, inconsistencies or missing data early in the review. 3. Validate the Schedule Baseline Before measuring delay, the original CPM schedule must be tested for reasonableness. Analysts review schedule logic ties, activity durations, sequencing and contractual compliance to confirm the baseline reflected a realistic execution plan. If flaws exist, adjustments or assumptions may be required to avoid distorted delay conclusions. 4. Assess Schedule Update Integrity Progress updates reveal how the critical path of the project evolved over time. Analysts examine update frequency, logic revisions, actual start and finish dates and shifts in float. This step determines whether updates reflect actual field conditions or contain revisions that may mask responsibility for delay. /wp-content/uploads/2026/01/2026_construction_ebook_banner-ad.jpg 5. Identify and Isolate Delay Events Specific delay events must be tied to documented evidence rather than assumptions. Analysts isolate issues such as late design changes, access restrictions, material shortages or owner directives. Each event is linked to dates, affected activities and supporting records to prepare for measurable impact evaluation. 6. Select the Analytical Methodology Method selection depends on record quality and dispute context. Analysts determine whether time impact analysis, windows analysis or as-planned versus as-built comparisons are most appropriate. Choosing the correct methodology ensures the findings align with recognized industry practices and withstand technical scrutiny. 7. Measure Critical Path Impacts Once delay events are defined, their effect on the critical path is calculated. Analysts evaluate how activities shifted, how float was consumed and whether project completion moved. This step transforms narrative claims into quantifiable time impacts grounded in CPM schedule logic. 8. Evaluate Concurrent Delays Projects often experience overlapping delays from multiple sources. Analysts assess whether owner-caused and contractor-caused delays occurred simultaneously on the critical path. Determining concurrency is essential because it can reduce, apportion or eliminate entitlement to time extensions or monetary compensation. 9. Quantify Time Extensions and Damages Measured delay impacts are translated into contractual disputes. Analysts determine the number of days potentially owed as an extension of time and assess whether compensable delay costs may apply. This step connects schedule findings to financial exposure and negotiation strategy. 10. Prepare Findings and Expert Report Conclusions must be documented clearly and defensibly. Analysts compile methodology, assumptions, data sources and results into a structured report suitable for negotiation, mediation or litigation. The final deliverable explains complex schedule mechanics in plain language while preserving technical rigor. Free Related Construction Project Management Templates We’ve created dozens of free construction project management templates for Excel, Word and Google Sheets. Here are some that can help with construction scheduling Construction Schedule Template This construction schedule template allows you to open ProjectManager’s Gantt chart view to create a construction schedule, identify task dependencies, find the critical path, establish baselines and much more. Gantt Chart Template This free Gantt chart template for Excel facilitates the process of creating a Gantt chart. Simply enter a project task list along with start and end dates and estimated task durations and the template will automatically generate a visual project timeline. Critical Path Template This free critical path template for Excel allows users to sequence project tasks and automates the critical path algorithm calculations to estimate the total duration of a project and identify the slack of each task. ProjectManager Is an Award-Winning Construction Scheduling Software ProjectManager is an award-winning construction project management software equipped with powerful planning, scheduling and tracking features that allow to create detailed construction schedules, establish baselines, identify project risks and compare estimated project timelines and costs against actual project performance to quickly identify delays and cost overruns. Watch the video below to learn more! Related Construction Project Management Content Our content library features over 100 construction blogs, templates, ebooks and other types of content to help construction project managers better understand the many moving parts that must be managed to deliver successful construction projects. Here are some of them. Making a Construction Schedule How to Manage a Construction Project Step by Step The Ultimate Guide to Construction Project Management Material Takeoff (MTO) in Construction: A Quick How-to Guide Quantity Takeoff in Construction: Process, Benefits and More ProjectManager is online project management software with the tools you need for construction project management. Our features make planning, monitoring and reporting on your project more efficient and effective. Being online means our software is accessible everywhere and at any time. Plus, the data you get is more accurate because it’s updated immediately. Try ProjectManager for free with this 30-day trial offer. The post Forensic Schedule Analysis In Construction: A Quick Guide appeared first on ProjectManager. View the full article

Top court issues historic rebuke of US president’s use of emergency powers to impose duties on trading partnersView the full article

We all use LLMs daily. Most of us use them at work. Many of us use them heavily. People in tech — yes, you — use LLMs at twice the rate of the general population. Many of us spend more than a full day each week using them — yes, me. Even those of us who rely on LLMs regularly get frustrated when they don’t respond the way we want. Here’s how to communicate with LLMs when you’re vibe coding. The same lessons apply if you find yourself in drawn-out “conversations” with an LLM UI like ChatGPT while trying to get real work done. Choose your vibe-coding environment Vibe coding is building software with AI assistants. You describe what you want, the model generates the code, and you decide whether it matches your intent. That’s the idea. In practice, it’s often messier. The first thing you’ll need to decide is which code editor to work in. This is where you’ll communicate with the LLM, generate code, view it, and run it. I’m a big fan of Cursor and highly recommend it. I started on the free Hobby plan, and that’s more than enough for what we’re doing here. Fair warning – it took me about two months to move up two tiers and start paying for the Pro+ account. As I mentioned above, I’m firmly in the “over a day a week of LLM use” camp, and I’d welcome the company. A few options are: Cursor: This is the one I use, as do most vibe coders. It has an awesome interface and is easily customized. Windsurf: The main alternative to Cursor. It can run its own terminal commands and self-correct without hand-holding. Google Antigravity: Unlike Cursor, it moves away from the file-tree view and focuses on letting you direct a fleet of agents to build and test features autonomously. In my screenshots, I’ll be using Cursor, but the principles apply to any of them. They even apply when you’re simply communicating with LLMs in depth. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Why prompting alone isn’t enough You might wonder why you need a tutorial at all. You tell the LLM what you want, and it builds it, right? That may work for a meta description or a superhero SEO image of yourself, but it won’t cut it for anything moderately complex — let alone a tool or agentic system spanning multiple files. One key concept to understand is the context window. That’s the amount of content an LLM can hold in memory. It’s typically split across input and output tokens. GPT-5.2 offers a 400,000-token context window, and Gemini 3 Pro comes in at 1 million. That’s roughly 50,000 lines of code or 1,500 pages of text. The challenge isn’t just hitting the limit, especially with large codebases. It’s that the more content you stuff into the window, the worse models get at retrieving what’s inside it. Attention mechanisms tend to favor the beginning and end of the window, not the middle. In general, the less cluttered the window, the better the model can focus on what matters. If you want a deeper dive into context windows, Matt Pocock has a great YouTube video that explains it clearly. For now, it’s enough to understand placement and the cost of being verbose. A few other tips: One team, one dream. Break your project into logical stages, as we’ll do below, and clear the LLM’s memory between them. Do your own research. You don’t need to become an expert in every implementation detail, but you should understand the directional options for how your project could be built. You’ll see why shortly. When troubleshooting, trust but verify. Have the model explain what’s happening, review it carefully, and double-check critical details in another browser window. Dig deeper: How vibe coding is changing search marketing workflows Tutorial: Let’s vibe-code an AI Overview question extraction system How do you create content that appears prominently in an AI Overview? Answer the questions the overview answers. In this tutorial, we’ll build a tool that extracts questions from AI Overviews and stores them for later use. While I hope you find this use case valuable, the real goal is to walk through the stages of properly vibe coding a system. This isn’t a shortcut to winning an AI Overview spot, though it may help. Step 1: Planning Before you open Cursor — or your tool of choice — get clear on what you want to accomplish and what resources you’ll need. Think through your approach and what it’ll take to execute. While I noted not to launch Cursor yet, this is a fine time to use a traditional search engine or a generative AI. I tend to start with a simple sentence or two in Gemini or ChatGPT describing what I’m trying to accomplish, along with a list of the steps I think the system might need to go through. It’s OK to be wrong here. We’re not building anything yet. For example, in this case, I might write: I’m an SEO, and I want to use the current AI Overviews displayed by Google to inspire the content our authors will write. The goal is to extract the implied questions answered in the AI Overview. Steps might include: 1 – Select a query you want to rank for. 2 – Conduct a search and extract the AI Overview. 3 – Use an LLM to extract the implied questions answered in the AI Overview. 4 – Write the questions to a saveable location. With this in hand, you can head to your LLM of choice. I prefer Gemini for UI chats, but any modern model with solid reasoning capabilities should work. Start a new chat. Let the system know you’ll be building a project in Cursor and want to brainstorm ideas. Then paste in the planning prompt. The system will immediately provide feedback, but not all of it will be good or in scope. For example, one response suggested tracking the AI Overview over time and running it in its own UI. That’s beyond what we’re doing here, though it may be worth noting. It’s also worth noting that models don’t always suggest the simplest path. In one case, it proposed a complex method for extracting AI Overviews that would likely trigger Google’s bot detection. This is where we go back to the list we created above. Step 1 will be easy. We just need a field to enter keywords. Step 2 could use some refinement. What’s the most straightforward and reliable way to capture the content in an AI Overview? Let’s ask Gemini. I’m already familiar with these services and frequently use SerpAPI, so I’ll choose that one for this project. The first time I did this, I reviewed options, compared pricing, and asked a few peers. Making the wrong choice early can be costly. Step 3 also needs a closer look. Which LLMs are best for question extraction? That said, I don’t trust an LLM blindly, and for good reason. In one response, Claude 4.6 Opus, which had recently been released, wasn’t even considered. After a couple of back-and-forth prompts, I told Gemini: “Now, be critical of your suggestions and the benchmarks you’ve selected.” “The text will be short, so cost isn’t an issue.” We then came around to: For this project, we’re going with GPT-5.2, since you likely have API access or, at the very least, an OpenAI account, which makes setup easy. Call it a hunch. I won’t add an LLM judge in this tutorial, but in the real world, I strongly recommend it. Now that we’ve done the back-and-forth, we have more clarity on what we need. Let’s refine the outline: I’m an SEO, and I want to use the current AI Overviews displayed by Google to inspire the content our authors will write. The idea is to extract the implied questions answered in the AI Overview. Steps might include: 1 – Select a query you want to rank for. 2 – Conduct a search and extract the AI Overview using SerpAPI. 3 – Use GPT-5.2 Thinking to extract the implied questions answered in the AI Overview. 4 – Write the query, AI Overview, and questions to W&B Weave. Before we move on, make sure you have access to the three services you’ll need for this: SerpAPI: The free plan will work. OpenAI API: You’ll need to pay for this one, but $5 will go a long way for this use case. Think months. Weights & Biases: The free plan will work. (Disclosure: I’m the head of SEO at Weights & Biases.) Now let’s move on to Cursor. I’ll assume you have it installed and a project set up. It’s quick, easy, and free. The screenshots that follow reflect my preferred layout in Editor Mode. Step 2: Set the groundwork If you haven’t used Cursor before, you’re in for a treat. One of its strengths is access to a range of models. You can choose the one that fits your needs or pick the “best” option based on leaderboards. I tend to gravitate toward Gemini 3 Pro and Claude 4.6 Opus. If you don’t have access to all of them, you can select the non-thinking models for this project. We also want to start in Plan mode. Let’s begin with the project prompt we defined above. Note: You may be asked whether you want to allow Cursor to run queries on your behalf. You’ll want to allow that. Now it’s time to go back and forth to refine the plan that the model developed from our initial prompt. Because this is a fairly straightforward task, you might think we could jump straight into building it, which would be bad for the tutorial and in practice. If you thought that, you’d be wrong. Humans like me don’t always communicate clearly or fully convey our intent. This planning stage is where we clarify that. When I enter the instructions into the Cursor chat in Planning mode, using Sonnet 4.5, it kicks off a discussion. One of the great things about this stage is that the model often surfaces angles I hadn’t considered at the outset. Below are my replies, where I answer each question with the applicable letter. You can add context after the letter if needed. An example of the model suggesting angles I hadn’t considered appears in question 4 above. It may be helpful to pass along the context snippets. I opted for B in this case. There are obvious cases for C, but for speed and token efficiency, I retrieve as little as possible. Intent and related considerations are outside the scope of this article and would add complexity, as they’d require a judge. The system will output a plan. Read it carefully, as you’ll almost certainly catch issues in how it interpreted your instructions. Here’s one example. I’m told there is no GPT-5.2 Thinking. There is, and it’s noted in the announcement. I have the system double-check a few details I want to confirm, but otherwise, the plan looks good. Claude also noted the format the system will output to the screen, which is a nice touch and something I hadn’t specified. That’s what partners are for. Finally, I always ask the model to think through edge cases where the system might fail. I did, and it returned a list. From that list, I selected the cases I wanted addressed. Others, like what to do if an AI Overview exceeds the context window, are so unlikely that I didn’t bother. A few final tweaks addressed those items, along with one I added myself: what happens if there is no AI Overview? I have to give credit to Tarun Jain, whom I mentioned above, for this next step. I used to copy the outline manually, but he suggested simply asking the model to generate a file with the plan. So let’s direct it to create a markdown file, plan.md, with the following instruction: Build a plan.md including the reviewed plan and plan of action for the implementation. Remember the context window issue I discussed above? If you start building from your current state in Cursor, the initial directives may end up in the middle of the window, where they’re least accessible, since your project brainstorming occupies the beginning. To get around this, once the file is complete, review it and make sure it accurately reflects what you’ve brainstormed. Step 3: Building Now we get to build. Start a new chat by clicking the + in the top right corner. This opens a new context window. This time, we’ll work in Agent mode, and I’m going with Gemini 3 Pro. Arguably, Claude 4.6 Opus might be a technically better choice, but I find I get more accurate responses from Gemini based on how I communicate. I work with far smarter developers who prefer Claude and GPT. I’m not sure whether I naturally communicate in a way that works better with Gemini or if Google has trained me over the years. First, tell the system to load the plan. It immediately begins building the system, and as you’ll see, you may need to approve certain steps, so don’t step away just yet. Once it’s done, there are only a couple of steps left, hopefully. Thankfully, it tells you what they are. First, install the required libraries. These include the packages needed to run SerpAPI, GPT, Weights & Biases, and others. The system has created a requirements.txt file, so you can install everything in one line. Note: It’s best to create a virtual environment. Think of this as a container for the project, so downloaded dependencies don’t mix with those from other projects. This only matters if you plan to run multiple projects, but it’s simple to set up, so it’s worth doing. Open a terminal: Then enter the following lines, one at a time: python3 -m venv .venv source .venv/bin/activate pip install -r requirements.txt You’re creating the environment, activating it, and installing the dependencies inside it. Keep the second command handy, since you’ll need it any time you reopen Cursor and want to run this project. You’ll know you’re in the correct environment when you see (.venv) at the beginning of the terminal prompt. When you run the requirements.txt installation, you’ll see the packages load. Next, rename the .env.example file to .env and fill in the variables. The system can’t create a .env file, and it won’t be included in GitHub uploads if you go that route, which I did and linked above. It’s a hidden file used to store your API keys and related credentials, meaning information you don’t want publicly exposed. By default, mine looks like this. I’ll fill in my API keys, sorry, can’t show that screen, and then all that’s left is to run the script. To do that, enter this in the terminal: python main.py "your search query" If you forget the command, you can always ask Cursor. Oh no … there’s a problem! I’m building this as we go, so I can show you how to handle hiccups. When I ran it, I hit a critical one. It’s not finding an AI Overview, even though the phrase I entered clearly generates one. Thankfully, I have a wide-open context window, so I can paste: An image showing that the output is clearly wrong. The code output illustrates what the system is finding. A link (or sometimes simply text) with additional information to direct the solution. Fortunately, it’s easy to add terminal output to the chat. Select everything from your command through the full error message, then click “Add to Chat.” It’s important not to rely solely on LLMs to find the information you need. A quick search took me to the AI Overview documentation from SerpAPI, which I included in my follow-up instructions to the model. My troubleshooting comment looks like this. Notice I tell Cursor not to make changes until I give the go-ahead. We don’t want to fill up the context window or train the model to assume its job is to make mistakes and try fixes in a loop. We reduce that risk by reviewing the approach before editing files. Glad I did. I had a hunch it wasn’t retrieving the code blocks properly, so I added one to the chat for additional review. Keep in mind that LLMs and bots may not see everything you see in a browser. If something is important, paste it in as an example. Now it’s time to try again. Excellent, it’s working as we hoped. Now we have a list of all the implied questions, along with the result chunks that answer them. Dig deeper: Inspiring examples of responsible and realistic vibe coding for SEO Logging and tracing your outputs It’s a bit messy to rely solely on terminal output, and it isn’t saved once you close the session. That’s what I’m using Weave to address. Weave is, among other things, a tool for logging prompt inputs and outputs. It gives us a permanent place to review our queries and extracted questions. At the bottom of the terminal output, you’ll find a link to Weave. There are two traces to watch. The first is what this was all about: the analyze_query trace. In the inputs, you can see the query and model used. In the outputs, you’ll find the full AI Overview, along with all the extracted questions and the content each question came from. You can view the full trace here, if you’re interested. Now, when we’re writing an article and want to make sure we’re answering the questions implied by the AI Overview, we have something concrete to reference. The second trace logs the prompt sent to GPT-5.2 and the response. This is an important part of the ongoing process. Here you can easily review the exact prompt sent to GPT-5.2 without digging through the code. If you start noticing issues in the extracted questions, you can trace the problem back to the prompt and get back to vibing with your new friend, Cursor. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with Structure beats vibes I’ve been vibe coding for a couple of years, and my approach has evolved. It gets more involved when I’m building multi-agent systems, but the fundamentals above are always in place. It may feel faster to drop a line or two into Cursor or ChatGPT. Try that a few times, and you’ll see the choice: give up on vibe coding — or learn to do it with structure. Keep the vibes good, my friends. View the full article

The National Governors Association is pulling out of an annual meeting at the White House after President Donald The President declined to invite two Democratic governors, undercutting one of Washington’s few remaining bipartisan gatherings. The President is still expected to meet with governors at the White House on Friday but the event will not be facilitated by an organization founded more than a century ago to help state leaders from both parties advocate for their interests in Washington. The Republican president had refused to include Democratic Govs. Jared Polis of Colorado and Wes Moore of Maryland and recently blasted them on social media as “not worthy of being there.” In a brief interview Thursday, Polis said he does not have “any ability to get in (The President’s) head.” Polis said he was nonetheless meeting with governors from both parties while he is in the nation’s capital. “I’ve spent quality time with my colleagues this morning and really learning from one another and taking best practices that Republican or Democratic governors have launched in their state,” he said. “It’s really what these meetings are about.” The episode underscores the confrontational approach The President has taken during his second term toward state leaders he does not like. He has at times threatened to withhold federal money or send in troops over the objections of local leaders. Now, even a ceremonial White House dinner has become a flashpoint and fellow Republicans openly acknowledge that The President’s aim as president is not to unify the country. “He’s not putting his mind to it,” Gov. Spencer Cox, R-Utah, said at an event sponsored by Politico. “He’s said very clearly that that’s not who he is.” In an interview Wednesday, Moore said he has “no desire to have beef with the president of the United States.” “I didn’t run for governor like, man, I can’t wait so me and the president can go toe to toe,” said Moore, the NGA’s vice chair. “But the fact that he is waking up in the middle of the night and tweeting about me, I just, I pray for him and I just feel bad for him because that has just got to be a really, really hard existence.” Governors try to stay above the partisan fighting The dynamics are a far cry from the air of bipartisanship that Moore and Oklahoma Gov. Kevin Stitt, a Republican who chairs the NGA, sought to portray as governors began to assemble in Washington. Moore and Stitt shared a stage several times this week swapping jokes and praise. “I have gotten, through the National Governors Association, a really good chance to know the heart of this man and how much he is a great American, loves his country, loves his citizens and is just trying to do the best he can for Maryland,” Stitt said Thursday at the Politico event. After Stitt tried to resolve the standoff between the White House and the Democratic governors last week, The President blasted him as a “RINO,” short for Republican In Name Only, and accused him of misrepresenting his position. Stitt struck a conciliatory tone Thursday, noting he would participate in White House events. “Politics has a way of just beating you down over time so I can’t imagine being president of the United States,” Stitt said. “He’s got a tough job to do.” Former Maryland Gov. Larry Hogan, a Republican who occasionally disagreed with The President, said it was a “mistake” for the White House not to include all governors. “There never was a huge amount of real work that got accomplished but it was a nice thing annually to bring all the governors — Republicans and Democrats — together,” he said in an interview. “I know there’s a lot of friction but it just seems in everybody’s best interest even if you passionately disagree and you don’t like the other person or you’re mad about whatever, it can’t hurt to be in the same room together.” Beyond the White House meeting, some governors also shared pointed criticisms of the administration’s ever-expanding power. They bemoaned the unwillingness of the Republican-controlled Congress to limit The President’s ambitions and they cast themselves as counterweights to the executive. “Presidents aren’t supposed to do this stuff,” Cox said. “Congress needs to get their act together. And stop performing for TikTok and actually start doing stuff. That’s the flaw we’re dealing with right now.” Cox added that “it is up to the states to hold the line.” Presidential buzz runs alongside the conference As governors cycled through panels and interviews, one question hovered: Who among them might seek the presidency in 2028? Moore and Gov. Josh Shapiro of Pennsylvania were among the potential Democratic presidential contenders in Washington this week. Other Democrats, including Govs. Gavin Newsom of California and JB Pritzker of Illinois, were not in town. Stitt and Moore, during a panel discussion, both declined to rule out a future bid and emphasized their focus on their home states. Gov. Andy Beshear, D-Ky., took a more open approach. He arrived in Washington days after announcing he would release a book this fall and fielded questions at a Center for American Progress event about how he might campaign for president if he enters the race. Asked afterward about his timeline for a decision, Beshear said his focus this year remains on Kentucky and “then after that, I’ll sit down with my family and we’ll consider it.” —Joey Cappelletti and Steven Sloan, Associated Press View the full article

A practical explanation of vector space models, transformers, and cosine similarity, and what modern information retrieval means for SEO and AI search. The post Information Retrieval Part 3: Vectorization And Transformers (Not The Film) appeared first on Search Engine Journal. View the full article

Meta just announced a seismic change to its 3D social platform Horizon Worlds. The company is removing Meta Quest users to focus on mobile users. So Horizon Worlds, originally a VR-only platform, now a mix of both VR users and mobile users, will become a mobile-only platform in the near future. In a blog post aimed at developers, Samantha Ryan, VP of Content at Meta's Reality Labs, said the company is "separating our Quest VR platform from our Worlds platform in order to create more space for both products to grow." "We’re doubling down on the VR developer ecosystem while shifting the focus of Worlds to be almost exclusively mobile. By breaking things down into two distinct platforms, we’ll be better able to clearly focus on each," Ryan wrote. Announced in 2019 as a "social VR world" called Facebook Horizon, the platform was renamed Horizon Worlds two years later and was an integral part of Meta's vision of a future "Metaverse," but Worlds never really caught on with users. Despite the money Facebook/Meta clearly devoted to the platform, its monthly user count was only around 200,000 in 2022. Meta says it's still committed to virtual realityAccording to Ryan, 86% of time people spend in their VR headsets is spent with third-party apps, so it's not surprising that Meta would pull back from first-party VR. Last month, the company shuttered its three AAA VR game development companies, stopped updating its first-party subscription-based fitness app Supernatural, and laid off around 10% of its Reality Labs division. Ryan says Meta will continue supporting third-party VR developers and releasing hardware, promising the company has "robust roadmap of future VR headsets" tailored to "different audience segments" on tap, but offered no specific details as yet. Meta's focus on mobileWhile the change marks a definitive end to Horizon Worlds as a VR-first destination, the company plans to leverage the massive user base of Meta's Instagram and Facebook to make Worlds competitive with social platforms like Roblox. The company reports 4x growth in Horizon mobile users in 2025."We’re in a strong position to deliver synchronous social games at scale," Ryan wrote. A sad end for VR users of WorldsThere are around five billion smart phone users worldwide, all potential customers to Worlds, compared to an estimated 20-30 million Quest users, so the math definitely makes sense in terms of growing a platform and stock price, but it's sad for the (relatively few) people who have found a home on Horizon Worlds. They'll be able to use mobile platform, but it isn't the same: the sense of scale and engagement can't be replicated on a small, 2D screen. I recently spent a lot of time looking for life in the VR version of Worlds, and it's a unique place, an undiscovered country where strange little communities have taken up residence in a massive, deserted shopping mall. If you can, strap on a headset and poke around a little before the plug is pulled. View the full article

Support from The President administration adds new twist in blockbuster battle with Netflix View the full article

On episode 352 of PPC Live The Podcast, I spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital, where she to shared one of the most candid stories in agency life: deliberately firing a client that accounted for roughly 70% of their revenue — and what they learned the hard way in the process. The decision to let go The client relationship had been deteriorating for around three months before the leadership team made their move. The decision wasn’t about the client being difficult from day one — it was a relationship that had slowly soured over time. By the end, the toxic dynamic was affecting the entire team, and leadership decided culture had to come first. The mistake they didn’t see coming Here’s where it got painful. When Vixen sat down to run the numbers, they realized they had a serious customer concentration problem — one client holding a disproportionately large share of total revenue. It’s the kind of thing that gets lost when you’re busy and don’t have sophisticated financial systems. A quick Excel formula later, and the reality hit harder than expected. Warning signs agencies should watch for Emina outlined the signals that a client relationship is shifting — beyond the obvious drop in campaign performance. External factors inside the client’s business matter too: company restructuring, team changes, even a security breach that prevents leads from converting downstream. The lesson? Don’t just watch your Google Ads dashboard — understand what’s happening on the client’s side of the fence. How they clawed back Recovery came down to three things: tracking client concentration properly going forward, returning to their company values as a decision-making compass, and accepting that rebuilding revenue simply takes time. Losing the client freed up the mental bandwidth to pitch new business and re-engage with the industry community — things that had quietly fallen by the wayside. Common account mistakes still haunting audits in 2026 When asked about errors she sees in audited accounts, Emina didn’t hold back. Broad match without proper audience guardrails remains a persistent problem, as does the absence of negative keyword lists entirely. Over-narrow targeting is another — particularly for clients chasing high-net-worth audiences, where the data pool becomes too thin for Smart Bidding to function. The right way to think about AI Emina’s take on AI is pragmatic: the biggest mistake is believing the hype. PPC practitioners are actually better positioned than most to navigate AI skeptically, given they’ve been working with automation and black-box systems for years. Her preferred approach — and the one she quietly enforces with junior team members via a robot emoji — is to treat Claude and other LLMs as a first stop for research, not a replacement for critical thinking. The takeaway If you’re sitting on a deteriorating client relationship and nervous about pulling the trigger, Emina’s advice is simple: go back to your values. If commercial survival sits at the top of the list, keep the client. If culture and team wellbeing matter more, it might be time. View the full article

The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The post Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse appeared first on Search Engine Journal. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Arlo Pro 5S 2K four-camera kit with solar panel is down to $229.99 at Woot, compared to $299.99 for the same bundle on Amazon. That price includes a full outdoor setup with four weather-resistant outdoor home security cameras, four rechargeable batteries, mounting hardware, and a solar panel with an eight-foot magnetic cable. For a full-home setup, the math works out to under $60 per camera with solar support included. Arlo Pro 5S 2K Four-Camera Kit $229.99 at Woot $299.99 Save $70.00 Get Deal Get Deal $229.99 at Woot $299.99 Save $70.00 The Pro 5S records in 2K resolution, which is 2,560 by 1,440 pixels. In plain terms, it captures sharper footage than standard 1080p cameras. The camera has a wide 160-degree field of view, so it can cover a driveway or backyard without constant repositioning, and you can zoom in up to 12x digitally to read a license plate or see a face more clearly. At night, it uses both infrared LEDs for black-and-white footage and a motion-activated spotlight for color night vision. The color clips look good for a battery camera, though daytime footage still looks better, notes this PCMag review. You also get two-way audio, an 80-decibel siren, and fast motion alerts sent through the Arlo app. The camera connects over dual-band wifi and works with Alexa, Google Assistant, SmartThings, and IFTTT. It does not support Apple HomeKit. Local storage requires a separate Arlo Smart Hub. Otherwise, you will need an Arlo Secure subscription starting at $9.99 per month for one camera (or $19.99 per month for unlimited cameras) to access cloud recordings and advanced detection for people, pets, vehicles, and packages. Without a subscription or hub, you are limited to live viewing and basic alerts. Battery life can stretch up to eight months in Low Power mode (or more with the included solar panel), but that setting captures snapshots instead of full video clips. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $139.99 (List Price $179.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $329.00 (List Price $349.00) Google Pixel 10a 128GB 6.3" Unlocked Smartphone + $100 Gift Card — $499.00 (List Price $599.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — $29.99 (List Price $49.99) Bose QuietComfort Noise Cancelling Wireless Headphones — $229.99 (List Price $349.00) Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

Asana’s built-in automation handles a significant portion of project management busywork. Rules assign tasks automatically when they’re created. Status changes trigger notifications to stakeholders. Due dates approaching prompt reminders without anyone manually setting them up. For teams working primarily within Asana, these features eliminate repetitive work that used to require manual effort. But project work rarely stays contained in a single tool. Engineering uses Jira. Sales works in Salesforce. Customer success operates from HubSpot. The product roadmap lives in a separate platform entirely. Asana’s automation works well for what happens inside Asana. The challenge emerges when workflows span multiple tools and the handoffs between them require visibility that Asana’s native features don’t provide. Understanding what Asana’s automation can and can’t do helps teams make informed decisions about when native features suffice and when external integration becomes necessary. What Asana’s workflow automation does Asana’s Rules engine enables trigger-action automation within the platform. When a specified event occurs, Asana automatically executes one or more actions in response. Available triggers include: Task created or added to a project Task moved to a specific section Custom field changed to a particular value Due date approaching or passed Task marked complete Subtask added Assignee changed Available actions include: Assign the task to a team member Move the task to a different section Update a custom field value Add a comment to the task Add the task to another project Set or change the due date Mark the task as a milestone Automation TypeWhat It HandlesExample UseTask routingAutomatic assignment based on criteriaNew bugs assigned to QA leadStatus updatesField changes trigger notificationsHigh priority tasks notify channelSection managementMove tasks through workflow stagesCompleted reviews move to approvalTemplatingApply standard fields to new tasksCustomer requests get standard fields The Rules Gallery provides pre-built templates for common workflows. Teams can also build custom rules combining multiple triggers and actions. For many internal workflows, these capabilities handle the automation needs without additional tools. Asana’s AI Studio, introduced more recently, adds intelligent automation. The system can suggest rules based on observed team patterns, automatically categorize tasks, and generate summaries. These AI features work within Asana’s existing automation framework rather than replacing it. The limits of native automation Asana’s automation operates within boundaries that become apparent as workflows grow more complex. LimitationImpactWorkaroundAction quotasHigh-volume teams hit limitsExternal automation toolsShallow conditionalsComplex logic requires multiple rulesBuild in external platformNo delaysCan’t schedule workflow pausesZapier or Make for timingSingle-project focusCross-project workflows manualIntegration platform Action quotas constrain usage. Starter plans include 250 automation actions per month. Advanced plans allow 25,000 monthly actions. Individual rules can trigger up to 20 actions per event. Teams with high task volumes or complex workflows can reach these limits, especially when automation runs on frequently modified tasks. Conditional logic stays shallow. Rules support basic if-then conditions, but nested logic isn’t available. You can’t build automation that says “if priority is high AND assignee is from engineering AND status changed to review, then do X.” Each condition requires a separate rule. No delay or scheduling within workflows. Rules execute immediately when triggered. There’s no native way to build in waiting periods. You can’t create a rule that waits 48 hours after task completion before sending a follow-up. Time-based triggers exist for due dates, but arbitrary delays in workflows require external tools. Cross-project visibility is limited. Rules work best within a single project. Workflows that span multiple projects, particularly when those projects have different structures or custom fields, require manual coordination or external integration. Reporting and analytics stay basic. Asana provides project dashboards and workload views, but advanced analytics like custom KPIs, formula-based metrics, or cross-project reporting require exporting data to external tools. When workflows span multiple tools The more significant limitation isn’t what Asana’s automation can’t do within Asana. It’s that workflows rarely stay contained in a single tool. Consider a feature development workflow. Product defines requirements in their roadmap tool. Engineering implements in Jira. QA tracks testing in a separate system. Customer success monitors in the CRM for customer communication. Asana might coordinate the overall project, but the actual work happens across multiple platforms. Asana’s native integrations offer partial solutions. Rules can trigger Slack notifications. Tasks can link to Google Drive files. Jira issues can appear in Asana. But these integrations are typically one-directional and shallow. A Jira ticket linked in Asana doesn’t automatically update when the Jira status changes. The Asana task becomes a static reference rather than a live connection. Teams needing deeper connectivity often look at options for Asana and Jira integration that maintain bidirectional updates. The result is manual synchronization. Someone has to check Jira, update Asana, notify stakeholders, and repeat the cycle for every status change. The automation that works so well within Asana breaks down at the tool boundaries. Tool BoundaryWhat BreaksManual Work CreatedAsana to JiraStatus updates don’t syncEngineers update both toolsAsana to CRMCustomer context stays siloedSuccess checks multiple systemsAsana to roadmapPriority changes require copyingPMs duplicate updatesAsana to supportEscalations need manual routingTickets get forwarded manually The overhead compounds with team size. Small teams can absorb the manual synchronization. Larger organizations with multiple departments, each in their preferred tools, find that coordination becomes a significant time cost. Research shows knowledge workers spend 62% of their time on repetitive work rather than skilled tasks. A meaningful portion of that time involves moving information between disconnected systems. The frustration isn’t just about time. It’s about information lag. When the product manager doesn’t know engineering finished a feature until days later because someone forgot to update Asana, decisions get made on stale information. The automation that’s supposed to keep everyone informed stops working at tool boundaries. Extending automation with integration External integration platforms address the gap between what Asana automates internally and what cross-tool workflows require. Trigger-action platforms like Zapier and Make extend Asana’s automation reach. When something happens in Asana, these tools can trigger actions in hundreds of other applications. A completed Asana task can update a Salesforce record, send an email through Gmail, and log a row in a spreadsheet simultaneously. The automation spans tools rather than staying within Asana. These platforms work well for one-directional workflows where Asana is the source of truth. Task created in Asana triggers record creation elsewhere. Task completed in Asana notifies external stakeholders. The logic flows from Asana outward. The limitation appears with bidirectional workflows. When changes need to flow both directions, trigger-action platforms require building multiple automations that can conflict. A Zap that updates Asana when Jira changes plus a Zap that updates Jira when Asana changes can create loops where updates ping back and forth indefinitely. True two-way sync requires a different approach. Rather than trigger-action pairs, integration platforms built for bidirectional sync maintain relationships between records across tools. An Asana task and a Jira ticket become linked objects. Changes in either system reflect in the other without triggering cascading updates or conflicts. Integration TypeDirectionBest ForTrigger-action (Zapier, Make)One-wayAsana as source of truthTwo-way syncBidirectionalCross-tool collaboration For teams where product management, engineering, and other functions work in different tools but need shared visibility, two-way sync between work management platforms provides the bidirectional data flow that trigger-action automation can’t replicate. Evaluating if native automation is enough The decision between native Asana automation and external integration depends on workflow patterns. Native automation likely suffices when: Most work happens within Asana External tools are reference-only (documents, files) One-directional updates to other systems work Team size keeps manual synchronization manageable Action quotas aren’t a concern External integration becomes necessary when: Multiple teams work in different primary tools Status and priority changes need to flow bidirectionally Manual synchronization consumes meaningful time Workflows span development, CRM, support, and project management Cross-project visibility matters for reporting Questions to assess your situation: How often do team members update multiple tools with the same information? If the answer is “regularly,” integration reduces that duplication. What breaks when synchronization lapses? If stale data causes problems, real-time sync matters more than batch updates. How much time goes to coordination that could be automated? Integration has a cost. That cost should be less than the manual work it eliminates. FactorFavors NativeFavors IntegrationTool countOne to two toolsThree or more toolsData directionAsana outwardBidirectionalTeam structureSingle teamCross-functionalChange frequencyOccasionalContinuousSync timingDaily is fineReal-time needed Making Asana work in a multi-tool environment Asana’s automation handles internal workflows well. The platform was designed for project management, and its automation reflects that focus. Rules, templates, and AI features address the coordination that happens within Asana projects. The challenge is that modern work doesn’t stay in one tool. Engineering, sales, support, and product management each have legitimate reasons for their tool choices. Forcing everyone into Asana creates resistance and workarounds. Accepting the multi-tool reality and integrating appropriately respects team preferences while maintaining visibility. The practical approach combines both strategies. Use Asana’s native automation for what happens inside Asana. Use integration platforms for what needs to cross tool boundaries. The combination provides comprehensive automation without forcing tool consolidation that teams will resist. This layered approach also scales better than trying to make one solution do everything. Asana’s native automation improves continuously as Asana adds features. Integration platforms handle the cross-tool complexity that Asana isn’t designed to address. Each component does what it’s built for. For teams coordinating between Asana and tools like Jira, Salesforce, or HubSpot, two-way sync platforms enable bidirectional data flow that keeps everyone working in their preferred environment while maintaining the shared visibility that effective collaboration requires. View the full article

Automation has long been part of the discipline, helping teams structure data, streamline reporting, and reduce repetitive work. Now, AI agent platforms combine workflow orchestration with large language models to execute multi-step tasks across systems. Among them, n8n stands out for its flexibility and control. Here’s how it works – and where it fits in modern SEO operations. Understanding how n8n AI agents are deployed If you think of modern AI agent platforms as an AI-powered Zapier, you’re not far off. The difference is that tools like n8n don’t just pass data between steps. They interpret it, transform it, and determine what happens next. Getting started with n8n means choosing between cloud-hosted and self-hosted deployment. You can have n8n host your environment, but there are drawbacks: The environment is more sandboxed. You can’t recode the server to interact with n8n workflows in custom ways, such as de-sandboxing the saving of certain file types to a database. You can’t install or use community nodes. Costs tend to be higher. There are advantages, too: You don’t have to be as hands-on managing the n8n environment or applying patches after core engine updates. Less technical expertise is required, and you don’t need a developer to set it up. Although customization and control are reduced, maintenance is less frequent and less stressful. There are also multiple license packages available. If you run n8n self-hosted, you can use it for free. However, that can be challenging for larger teams, as version control and change attribution are limited in the free tier. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with How n8n workflows run in practice Regardless of the package you choose, using AI models and LLMs isn’t free. You’ll need to set up API credentials with providers such as Google, OpenAI, and Anthropic. Once n8n is installed, the interface presents a simple canvas for designing processes, similar to Zapier. You can add nodes and pull in data from external sources. Webhook nodes can trigger workflows, whether on a schedule, through a contact form, or via another system. Executed workflows can then deliver outputs to destinations such as Gmail, Microsoft Teams, or HTTP request nodes, which can trigger other n8n workflows or communicate with external APIs. In the example above, a simple workflow scrapes RSS feeds from several search news publishers and generates a summary. It doesn’t produce a full news article or blog post, but it significantly reduces the time needed to recap key updates. Dig deeper: Are we ready for the agentic web? Building AI agent workflows in n8n Below, you can see the interior of a webhook trigger node. This node generates a webhook URL. When Microsoft Teams calls that URL through a configured “Outgoing webhook” app, the workflow in n8n is triggered. Users can request a search news update directly within a specific Teams channel, and n8n handles the rest, including the response. Once you begin building AI agent nodes, which can communicate with LLMs from OpenAI, Google, Anthropic, and others, the platform’s capabilities become clearer. In the image above, the left side shows the prompt creation view. You can dynamically pass variables from previously executed nodes. On the right, you’ll see the prompt output for the current execution, which is then sent to the selected LLM. In this case, data from the scraping node, including content from multiple RSS feeds, is passed into the prompt to generate a summary of recent search news. The prompt is structured using Markdown formatting to make it easier for the LLM to interpret. Returning to the main AI agent node view, you’ll see that two prompts are supported. The user prompt defines the role and handles dynamic data mapping by inserting and labeling variables so the AI understands what it’s processing. The system prompt provides more detailed, structured instructions, including output requirements and formatting examples. Both prompts are extensive and formatted in markdown. On the right side of the interface, you can view sample output. Data moves between n8n nodes as JSON. In this example, the view has been switched to “Schema” mode to make it easier to read and debug. The raw JSON output is available in the “JSON” tab. This project required two AI agent nodes. The short news summary needed to be converted to HTML so it could be delivered via email and Microsoft Teams, both of which support HTML. The first node handled summarizing the news. However, when the prompt became large enough to generate the summary and perform the HTML conversion in a single step, performance began to degrade, likely due to LLM memory constraints. To address this, a second AI agent node converts the parsed JSON summary into HTML for delivery. In practice, a dual AI agent node structure often works well for smaller, focused tasks. Finally, the news summary is delivered via Teams and Gmail. Let’s look inside the Gmail node: The Gmail node constructs the email using the HTML output generated by the second AI agent node. Once executed, the email is sent automatically. The example shown is based on a news summary generated in November 2025. Dig deeper: The AI gold rush is over: Why AI’s next era belongs to orchestrators Get the newsletter search marketers rely on. See terms. n8n SEO automations and other applications In this article, we’ve outlined a relatively simple project. However, n8n has far broader SEO and digital applications, including: Generating in-depth content and full articles, not just summaries. Creating content snippets such as meta and Open Graph data. Reviewing content and pages from a CRO or UX perspective. Generating code. Building simple one-page SEO scanners. Creating schema validation tools. Producing internal documents such as job descriptions. Reviewing inbound CVs, or resumes, and applications. Integrating with other platforms to support more complex, connected systems. Connecting to platforms with API access that don’t have official or community n8n nodes, using custom HTTP request nodes. The possibilities are extensive. As one colleague put it, “If I can think it, I can build it.” That may be slightly hyperbolic. Like any platform, n8n has limitations. Still, n8n and competing tools such as MindStudio and Make are reshaping how some teams approach automation and workflow design. How long that shift will last is unclear. Some practitioners are exploring locally hosted tools such as Claude Code, Cursor, and others. Some are building their own AI “brains” that communicate with external LLMs directly from their laptops. Even so, platforms like n8n are likely to retain a place in the market, particularly for those who are moderately technical. Drawbacks of n8n There are several limitations to consider: It’s still an immature platform, and core updates can break nodes, servers, or workflows. That instability isn’t unique to n8n. AI remains an emerging space, and many related platforms are still evolving. For now, that means more maintenance and oversight, likely for the next couple of years. Some teams may resist adoption due to concerns about redundancy or ethics. n8n shouldn’t be positioned as a replacement for large portions of someone’s role. The technology is supplementary, and human oversight remains essential. Although multiple LLMs can work together, n8n isn’t well-suited to thorough technical auditing across many data sources or large-scale data analysis. Connected LLMs can run into memory limits or over-apply generic “best practice” guidance. For example, an AI might flag a missing meta description on a URL that turns out to be an image, which doesn’t support metadata. The technology doesn’t yet have the memory or reasoning depth to handle tasks that are both highly subjective and highly complex It’s often best to start by identifying tasks your team finds repetitive or frustrating and position automation as a way to reduce that friction. Build around simple functions or design more complex systems that rely on constrained data inputs. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with SEO’s shift toward automation and orchestration AI agents and platforms like n8n aren’t a replacement for human expertise. They provide leverage. They reduce repetition, accelerate routine analysis, and give SEOs more time to focus on strategy and decision-making. This follows a familiar pattern in SEO, where automation shifts value rather than eliminating the discipline. The biggest gains typically come from small, practical workflows rather than sweeping transformations. Simple automations that summarize data, structure outputs, or connect systems can deliver meaningful efficiency without adding unnecessary complexity. With proper human context and oversight, these tools become more reliable and more useful. Looking ahead, the tools will evolve, but the direction is clear. SEO is increasingly intertwined with automation, engineering, and data orchestration. Learning how to build and collaborate with these systems is likely to become a core competency for SEOs in the years ahead. Dig deeper: The future of SEO teams is human-led and agent-powered View the full article

The biggest drama in Hollywood in recent months hasn’t been on the silver screen but in the boardrooms of two of the most powerful companies in the industry. In December, streaming giant Netflix announced its intention to acquire legendary Hollywood studio Warner Bros. after its planned separation from Discovery Global. The proposed merger has sparked heated debate in Hollywood about the future of the cinema industry, and now, one of the most successful filmmakers in the world, James Cameron, has entered the fray. ‘Titanic’ director calls proposed merger ‘disastrous’ Many in Hollywood have not publicly spoken out against the proposed Netflix-Warner Bros. merger, fearing it could hurt their future employment prospects should it go through. However, as one of the most successful and profitable filmmakers of all time, James Cameron doesn’t have to worry about any potential blacklisting. On February 10, Cameron sent a letter to Republican Senator Mike Lee of Utah, who is chairman of the U.S. Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights, and thus has significant sway over mergers the size of the one proposed by Netflix. In the letter, which was first reported by CNBC, the Avatar director did not mince words, saying “the proposed sale of Warner Bros. Discovery to Netflix will be disastrous for the theatrical motion picture business that I have dedicated my life’s work to.” Cameron’s three main arguments against the megamerger Cameron’s letter is comprehensive in detailing his opposition to a Netflix-Warner Bros. merger, but most of his points center around three main arguments. First, Cameron says that if the Netflix-WB deal goes through, it will significantly harm the cinema industry. “The business model of Netflix is directly at odds with the theatrical film production and exhibition business, which employs hundreds of thousands of Americans,” he points out. He noted that Netflix co-CEO Ted Sarandos has in the past called cinemas “an outdated concept.” Cameron argues that if Netflix acquires Warner Bros. and, as a result, pushes more of WB’s films to streaming instead of a theatrical release, that will result in movie theaters having fewer films to show, which will not only hurt theater chains but also their employees and thus local communities. Cameron notes that while Netflix has committed to maintaining a theatrical window for releases for 17 days, that timeframe “is ridiculously short” compared to historic norms. Second, Cameron says the merger would likely result in fewer motion pictures being made, which would dramatically impact those who work in the film industry, from PAs to visual effects (VFX) artists to caterers. For instance, on a major film like Avatar, Cameron said that he frequently employs 3,000 people for up to four years. These types of job-creating big-budget films are “highly dependent on a healthy exhibition community.” “If such films are no longer green-lit because the market contracts further, which the Netflix acquisition of Warner Brothers will certainly accelerate, then many jobs will be lost,” Cameron wrote. “Theaters will close. Fewer films will be made. Service providers such as VFX companies will go out of business. The job losses will spiral.” Finally, the Aliens director contends that the Netflix-WB deal would hurt America’s soft power and cultural impact across the globe. “At a time when the US trade deficit is a major concern, one of America’s largest export sectors will be negatively impacted,” Cameron wrote. “Which is to say nothing of the cost to our greatest cultural export: movies.“ “The US may no longer lead in auto or steel manufacturing, but it is still the world leader in movies,” he added. “That will change for the worse.” Fast Company has reached out to Netflix and Warner Bros. Discovery for comment. As industry awaits outcome, Netflix stock continues to sink While Cameron’s letter opposing the Netflix-WB merger likely gives a lot of weight to those who share his arguments, the outcome of the proposed merger is still far from certain—not least of which because Netflix isn’t the only one interested in acquiring Warner Bros. Paramount Skydance has launched a hostile bid for Warner Bros. that would also include Discovery Global. Any final agreement would of course need to be approved by regulators. Yet one thing is clear: Since the proposed Netflix-WB merger was announced in December, Netflix’s stock price (Nasdaq: NFLX) has taken a beating. On December 5, the day the deal was announced, Netflix stock closed at just above $100 per share. As of market close yesterday, NFLX shares were trading at $77. That’s a 23% drop. On the other hand, shares of Warner Bros. Discovery, Inc. (Nasdaq: WBD) have leapt in the same timeframe. The day before the proposed merger was announced, WBD shares were trading at around $24.55. As of yesterday’s close, those shares are sitting at $28.53, a jump of more than 16%. View the full article

In a stretch of Louisiana with about 170 fossil fuel and petrochemical plants, premature death is a fact of life for people living nearby. The air is so polluted and the cancer rates so high it is known as Cancer Alley. “Most adults in the area are attending two to three funerals per month,” said Gary C. Watson Jr., who was born and raised in St. John the Baptist Parish, a majority Black community in Cancer Alley about 30 miles outside of New Orleans. His father survived cancer, but in recent years, at least five relatives have died from it. Cancer Alley is one of many patches of America — mostly minority and poor — that suffer higher levels of air pollution from fossil fuel facilities that emit tiny particles connected to higher death rates. When the federal government in 2009 targeted carbon dioxide and other greenhouse gases as a public health danger because of climate change, it led to tighter regulation of pollution and cleaner air in some communities. But this month, the The President administration’s Environmental Protection Agency overturned that “endangerment finding.” Public health experts say the change will likely mean more illness and death for Americans, with communities like Watson’s hit hardest. On Wednesday, a coalition of health and environmental groups sued the EPA over the revocation, calling it unlawful and harmful. “Not having these protections, it’s only going to make things worse,” said Watson, with the environmental justice group Rise St. James Louisiana. He also worries that revoking the endangerment finding will increase emissions that will worsen the state’s hurricanes. The The President administration said the finding — a cornerstone for many regulations aimed at fighting climate change — hurts industry and the economy. President Donald The President has called the idea “a scam” despite repeated studies showing the opposite. Growing evidence shows that poor and Black, Latino and other racial and ethnic groups are typically more vulnerable than white people to pollution and climate-driven floods, hurricanes, extreme heat and more because they tend to have less resources to protect against and recover from them. The EPA, in a 2021 report no longer on its website, concluded the same. The finding’s reversal will affect everyone, but “overburdened communities, which are typically communities of color, Indigenous communities and low-income communities, they will, again, suffer most from these actions,” said Matthew Tejada, senior vice president for environmental health at the Natural Resources Defense Council and a former deputy with the EPA’s office for environmental justice. Hilda Berganza, climate program manager with the Hispanic Access Foundation, said: “Communities that are the front lines are going to feel it the most. And we can see that the Latino population is one of those communities that is going feel it even more than others because of where we live, where we work.” Research shows the unequal harms of pollution, climate change A study published in November found more than 46 million people in the U.S. live within a mile of at least one type of energy supply infrastructure, such as an oil well, a power plant or an oil refinery. But the study found that “persistently marginalized” racial and ethnic groups were more likely to live near multiple such sites. Latinos had the highest exposure. The EPA, in that 2021 report, estimated that with a 2-degree Celsius (3.6 Fahrenheit) rise in global warming, Black people were 40% more likely to live in places with the highest projected rise in deaths because of extreme heat. Latinos, who are overrepresented in outdoor industries such as agriculture and construction, were 43% more likely to live where labor hour losses were expected to be the highest because of heat. Julia Silver, a senior research analyst at the University of California, Los Angeles’ Latino Policy and Politics Institute, found in her own research that California Latino communities had 23 more days of extreme heat annually than non-Latino white neighborhoods. Her team also found those areas have poor air quality at about double the rate, with twice as many asthma-related emergency room visits. Other research shows that Latino children are 40% more likely to die from asthma than white children in part because many lack consistent health care access. “What we’re risking with a rollback like this at the federal level is really human health and well-being in these marginalized groups,” Silver said. Experts say the disparate impacts will be significant Armando Carpio, a longtime pastor in Los Angeles, has seen firsthand how vulnerable his mostly Latino parishioners are. Many are construction workers and gardeners who work outside, often in extreme heat. Others live and work near polluting freeways. He sees children with asthma and elders with dementia, both linked to exposure to air pollution. “We’re regressing,” he said. “I don’t know how many years back, but all of this really affects us.” It is difficult to quantify how much more communities of color could be impacted by the finding’s revocation, but experts who spoke with The Associated Press all said it would be significant. “You will see statistically significant increases in excess morbidity and mortality when it comes to climate impacts and health impacts associated with co-pollutants” in communities of color, said Sacoby Wilson, a University of Maryland professor and executive director of the nonprofit Center for Engagement, Environmental Justice and Health INpowering Communities. Beverly Wright, founding director of the Deep South Center for Environmental Justice in New Orleans, said at least four Black communities in Cancer Alley no longer exist because of the expansion of industrial facilities. The repeal will bring more pollution, higher cancer rates, more extreme weather and the disappearance of more historic communities, she said. “It has us going in the wrong direction, and our communities are now at greater risk,” she said. The Associated Press receives support from the Walton Family Foundation for coverage of water and environmental policy. The AP is solely responsible for all content. For all of AP’s environmental coverage, visit https://apnews.com/hub/climate-and-environment —Dorany Pineda and Seth Borenstein, Associated Press View the full article

Google is updating how it attributes conversions in app campaigns, shifting from the date of the ad click to the date of the actual install. What’s changing. Previously, conversions were logged against the original ad interaction date. Now, they’re assigned to the day the app was actually installed — bringing Google’s methodology closer in line with how Mobile Measurement Partners (MMPs) like AppsFlyer and Adjust report data. Why this helps: It should meaningfully reduce discrepancies between Google Ads and MMP dashboards — a persistent headache for mobile marketers reconciling two different numbers. Google’s default 30-day attribution window meant many conversions were being reported too late to be useful for campaign learning, effectively starving Smart Bidding of timely signals. Tying conversions to install date gives the algorithm fresher, more accurate data — which should translate to faster optimization cycles and more stable performance. Why we care. The change sounds technical, but its impact is significant. Attribution timing directly affects how Google’s machine learning optimizes campaigns — and a 30-day lag between ad click and conversion credit has long been a silent drag on performance. This change means Google’s machine learning will finally receive conversion signals at the right time — tied to when a user actually installed the app, not when they clicked an ad weeks earlier. That shift should lead to smarter bidding decisions, faster campaign optimization, and fewer frustrating discrepancies between Google Ads and MMP reporting. If you’ve ever wondered why your Google numbers don’t match AppsFlyer or Adjust, this update is a direct response to that problem. Between the lines. Most advertisers never touch their attribution window settings, leaving Google’s 30-day default in place. That default has quietly been working against them — delaying the conversion signals that machine learning depends on to make better bidding decisions. The bottom line. A small change in attribution logic could have an outsized impact on app campaign performance. Mobile advertisers should monitor their data closely in the coming weeks for shifts in reported conversions and optimization behavior. First spotted. This update was first spotted by David Vargas who shared receiving a message of this post on LinkedIn. View the full article

Figure hit by drop in government spending during federal shutdown is far below analysts’ expectationsView the full article

This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates. The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal. View the full article

If you’re looking to upgrade your home and lifestyle without breaking the bank, there are seven must-have items on sale right now that you shouldn’t overlook. From energy-efficient lighting solutions to stylish accessories and cozy necessities, these products cater to various needs and tastes. Each item combines quality with affordability, making them ideal choices for savvy shoppers. Keep an eye out for these deals; you might find something you didn’t know you needed. Key Takeaways Grab the Google Nest Thermostat at $89.99, featuring voice control and energy-saving capabilities, now at a 31% discount. Snag the Ring Battery Doorbell for just $49.99, offering HD video and smartphone control with a 50% discount. Enjoy cozy days in the Parachute Waffle Robe for $89, originally priced at $149, perfect for lounging. Elevate your listening experience with Sennheiser Momentum 4 Wireless Headphones at $200, now 55% off, delivering high-quality sound. Don’t miss the Instant Pot Duo 7-in-1 for $79.99, versatile for pressure and slow cooking, currently at a 20% discount. Incredible Tech Gadgets on Sale When you’re looking to upgrade your home with the latest technology, there are several incredible gadgets currently on sale that can improve your everyday life. The GE Cync A19 Smart LED Light Bulbs, priced at $17.98, offer a 25% discount and come with energy-efficient, dimmable, and color-changing features, perfect for any smart home. You can additionally find the Google Nest Thermostat for $89.99, a 31% discount, which provides voice control and energy-saving capabilities. For improved security, the Ring Battery Doorbell is available for $49.99, reflecting a 50% discount, featuring HD video and smartphone control. If you’re an avid reader, consider the Amazon Kindle Paperwhite at $124.99, a 22% reduction, offering a high-resolution display. Finally, don’t miss the Charmast Portable Charger at $28.48, featuring a 29% discount with a 20,000 mAh capacity. These items on sale can truly enhance your tech experience. Stylish Fashion Finds at Discounted Prices You’ll find a range of stylish fashion finds at discounted prices that can enhance your wardrobe without breaking the bank. From trendy apparel discounts to chic accessories and versatile shoes for every occasion, there’s something for everyone. Keep an eye out for quality items like the J.Crew Organza Bow Hair Clip and the handwoven Jayson Home Jamil Tote Bag, both offering significant savings. Trendy Apparel Discounts As fashion trends evolve, scoring stylish apparel at discounted prices becomes increasingly appealing for savvy shoppers. If you’re wondering what stores are having sales right now, check out these trendy finds at discount clothing websites: J.Crew’s Organza Bow Hair Clip – Now just $17 with a 50% discount, this accessory enhances any outfit. Hanna Andersson’s Dusen Dusen Pajamas – Perfect for comfort and style, these pajamas are half off at $79. Parachute‘s Waffle Robe – Available for $89, providing a chic loungewear option at a 40% discount. Don’t miss the summer apparel clearance and the best clothing sales right now, as these offer fantastic apparel discounts on discount name brand clothes. Shoes for Every Occasion Finding the right pair of shoes for every occasion can improve your wardrobe in addition to ensuring comfort and style. With the growing trend for stylish yet comfortable footwear, you’ll find sneakers and boots are must-haves. If you’re asking, “Is there a sale?” check discount apparel stores or clearance sale online for the best clearance deals. Whether you need activewear shoes for fitness or fashionable boots for winter, you’ll find options that suit your needs. Don’t forget to explore cheap name brand clothes online for matching outfits. This weekend’s clothing sales could be the perfect opportunity to snag stylish shoes at discounted prices. Stay trendy and comfortable without breaking the bank with these apparel deals and summer clothes clearance options. Chic Accessories on Sale Accessorizing can improve any outfit, making chic accessories a key component of your wardrobe. Right now, you can find some stylish options at discount fashion stores online, perfect for elevating your style as you save money. Here are three must-have items on sale: J.Crew Organza Bow Hair Clip – Now only $17, down by 50%. A great choice for personal use or holiday gifting. Jayson Home Jamil Tote Bag – Priced at $75, this handwoven rattan bag is versatile and stylish, marked down from $150. Sennheiser Momentum 4 Wireless Headphones – Enjoy high-quality sound for $200, a 55% discount from $450. Explore clearance items and affordable name brand clothes to snag extreme clearance deals on chic accessories! Cozy Home Essentials Worth Snagging When you’re looking to create a cozy atmosphere at home, investing in warm accessories and stylish decor can make a significant difference. Consider snagging necessities like the Parachute Waffle Robe or the Staub 4-Quart Dutch Oven, both now at impressive discounts. These items not just improve your comfort but additionally raise the overall aesthetic of your living space. Essential Warmth Accessories As the colder months approach, investing in essential warmth accessories becomes important for maintaining comfort at home and on the go. You’ll find some fantastic deals that offer both style and functionality, making your winter experience cozy. Parachute Waffle Robe – Originally $149, now $89, this robe is perfect for lounging on chilly days. Staub 4-Quart Dutch Oven – Discounted from $370 to $150, it’s ideal for creating hearty meals that warm you up. Dagne Dover Kyoto Pet Carrier – With a price drop from $340 to $142, your pet stays cozy during outings. Explore discount clothing stores online for affordable warmth accessories, including women’s clearance clothes and other cheap stuff for sale that fit your budget. Don’t miss these best clearance sales! Stylish Comfort Decor Creating a cozy atmosphere at home can greatly boost your comfort, especially during the colder months. Stylish decor items, like the Pooky Cordless Light, improve your space while offering convenience with long-lasting battery life. For a chic kitchen upgrade, consider the Staub 4-Quart Dutch Oven, now $150, reflecting a 59% discount. You’ll likewise love the Fable Wine Glasses, available for $83, perfect for your home bar. Don’t overlook the Parachute Waffle Robe, which is now just $89, making it a must-have cozy home necessity. For the audiophiles, the Sonos Era 300 Smart Speaker, discounted to $379, delivers impressive sound quality. Check out discount clothing sites for clearance deals and the best online sales right now clothing to raise your home’s style. Unique Gift Ideas for Everyone Finding unique gift ideas for everyone on your list can often feel overwhelming, especially with so many options available. Luckily, there are several standout items on sale that cater to diverse tastes and interests. Here are three unique gifts to contemplate: J.Crew Organza Bow Hair Clip – Originally $35, now merely $17, it’s a chic accessory perfect for any outfit or a thoughtful Secret Santa gift. Staub 4-Quart Dutch Oven – A stylish kitchen necessity, this French-designed oven is now $150, down from $370, ideal for culinary enthusiasts. Parachute Waffle Robe – Now $89 (originally $149), this cozy robe is perfect for relaxation lovers. These unique gift ideas aren’t merely on sale but additionally offer something special for everyone. Don’t miss out on these fashion sales and clearance clothes, especially during the summer clothes clearance sale for extra off clearance items. Must-Have Kitchen Appliances on Sale In regard to equipping your kitchen, having the right appliances can make a significant difference in both efficiency and cooking quality. Currently, the Instant Pot Duo 7-in-1 is on sale for $79.99, providing a 20% discount and offering versatility for pressure cooking and slow cooking. If you’re looking to improve your cooking experience, Le Creuset cookware is discounted by up to 40%, making it a great time to invest in durable kitchen necessities. The Ninja Foodi Grill is likewise marked down to $149.99, combining air frying and grilling at a 25% savings. Don’t overlook Cuisinart‘s 14-Cup Food Processor, on sale for $129.99, perfect for meal prep with a 30% discount. Plus, air fryers are trending, with some models seeing discounts up to 71%. These deals are the best clothing sales for your kitchen, providing you with the best kitchen deals available now. Trendy Accessories for Your Wardrobe As you look to refresh your wardrobe, incorporating trendy accessories can improve your outfits considerably. These pieces can boost your style without breaking the bank, especially during those upcoming clothing sales. Here are three must-have accessories you should consider: J.Crew Organza Bow Hair Clip – This chic hair accessory is on sale for $17 (50% off), making it a perfect low price name brand clothes option for personal use or gifts. Jayson Home Jamil Tote Bag – Crafted from handwoven rattan, this versatile bag is priced at $75 (50% off), ideal for both casual and formal looks. Sennheiser Momentum 4 Wireless Headphones – At $200 (55% off), these high-quality headphones are crucial for audio enthusiasts looking for comfort and style. Don’t miss out on the women clearance at your local closeout store or during fall clothing sales and summer apparel sales. Keep an eye out for things for sale near me, and happy shopping! Essential Beauty Products at Reduced Prices When you’re looking to improve your beauty routine without overspending, exploring essential beauty products at reduced prices can lead to significant savings and quality results. For instance, the Foreo Bear 2 Microcurrent Device is now $356, offering a 44% discount, perfect for toning and lifting your skin. The Highbrow Hippie Instant Silk indispensable Mask, paired with a Daily Reset Tea, provides eco-friendly skincare for relaxation, ideal for your self-care days. If you’re after sound quality, check out the Sennheiser Momentum 4 Wireless Headphones, now at $200 with a 55% discount. For an affordable luxury, Boy Smells Candles and Perfumes are priced at $31, offering a 30% reduction. Furthermore, Masha Tea Matcha is available for $29, reflecting a 30% drop. Look for these items during summer end sales or fall sales at close out stores near me and find stuff for sale near me. Frequently Asked Questions What Products Are in Demand Right Now? Currently, activewear, particularly leggings and shorts, are in high demand because of a growing focus on fitness and wellness. Consumers are furthermore investing in home decor, favoring eco-friendly materials like wall art and pillows. Portable chargers are popular for on-the-go convenience, whereas CeraVe products, especially moisturizers with unique ingredients, attract attention for self-care. Moreover, smart home devices, such as energy-efficient lighting and voice-controlled thermostats, are becoming increasingly sought after for their practicality. What Is the Most Profitable Item to Sell? The most profitable item to sell currently is activewear, particularly leggings and shorts. This sector benefits from the rising interest in fitness and wellness, making it a lucrative choice. Skin care products, especially those featuring unique ingredients like snail mucin, in addition show high demand because of the emphasis on self-care. Moreover, pet products have surged in popularity, particularly supplements, appealing to dedicated pet owners seeking health solutions for their animals. What Sells Quickly for Cash? When you’re looking for items that sell quickly for cash, focus on high-demand categories. Electronics like earbuds and portable chargers tend to move swiftly because of their popularity and necessity. Kitchen appliances, particularly versatile ones like multi-cookers, attract home enthusiasts. Furthermore, fitness gear, including yoga mats and resistance bands, often sells fast, propelled by health trends. Fashion accessories, especially those on sale, can likewise see rapid turnover as shoppers seek stylish deals. What Is the Best Merchandise to Sell? To determine the best merchandise to sell, focus on trending categories. Seasonal clothing items like sweatshirts and dance dresses are in high demand. Home decor, especially unique lighting and eco-friendly materials, attracts consumers. Kitchen appliances, particularly air fryers and multi-cookers, continue to rise in popularity. Furthermore, fitness equipment, such as resistance bands, is sought after because of health trends. Finally, tech gadgets, including smart home devices, consistently draw consumer interest. Conclusion In conclusion, these seven must-have sale items offer a range of options for tech enthusiasts, fashion lovers, and homebodies alike. From energy-efficient smart bulbs to stylish hair accessories and cozy robes, there’s something for everyone. High-quality headphones and unique candles further improve your lifestyle or make thoughtful gifts. Don’t miss out on these valuable deals, as they provide both practicality and style at reduced prices, making them worthwhile additions to your collection or perfect for gifting. Image via Google Gemini and ArtSmart This article, "7 Must-Have Sale Stuff Items Right Now" was first published on Small Business Trends View the full article

If you’re looking to upgrade your home and lifestyle without breaking the bank, there are seven must-have items on sale right now that you shouldn’t overlook. From energy-efficient lighting solutions to stylish accessories and cozy necessities, these products cater to various needs and tastes. Each item combines quality with affordability, making them ideal choices for savvy shoppers. Keep an eye out for these deals; you might find something you didn’t know you needed. Key Takeaways Grab the Google Nest Thermostat at $89.99, featuring voice control and energy-saving capabilities, now at a 31% discount. Snag the Ring Battery Doorbell for just $49.99, offering HD video and smartphone control with a 50% discount. Enjoy cozy days in the Parachute Waffle Robe for $89, originally priced at $149, perfect for lounging. Elevate your listening experience with Sennheiser Momentum 4 Wireless Headphones at $200, now 55% off, delivering high-quality sound. Don’t miss the Instant Pot Duo 7-in-1 for $79.99, versatile for pressure and slow cooking, currently at a 20% discount. Incredible Tech Gadgets on Sale When you’re looking to upgrade your home with the latest technology, there are several incredible gadgets currently on sale that can improve your everyday life. The GE Cync A19 Smart LED Light Bulbs, priced at $17.98, offer a 25% discount and come with energy-efficient, dimmable, and color-changing features, perfect for any smart home. You can additionally find the Google Nest Thermostat for $89.99, a 31% discount, which provides voice control and energy-saving capabilities. For improved security, the Ring Battery Doorbell is available for $49.99, reflecting a 50% discount, featuring HD video and smartphone control. If you’re an avid reader, consider the Amazon Kindle Paperwhite at $124.99, a 22% reduction, offering a high-resolution display. Finally, don’t miss the Charmast Portable Charger at $28.48, featuring a 29% discount with a 20,000 mAh capacity. These items on sale can truly enhance your tech experience. Stylish Fashion Finds at Discounted Prices You’ll find a range of stylish fashion finds at discounted prices that can enhance your wardrobe without breaking the bank. From trendy apparel discounts to chic accessories and versatile shoes for every occasion, there’s something for everyone. Keep an eye out for quality items like the J.Crew Organza Bow Hair Clip and the handwoven Jayson Home Jamil Tote Bag, both offering significant savings. Trendy Apparel Discounts As fashion trends evolve, scoring stylish apparel at discounted prices becomes increasingly appealing for savvy shoppers. If you’re wondering what stores are having sales right now, check out these trendy finds at discount clothing websites: J.Crew’s Organza Bow Hair Clip – Now just $17 with a 50% discount, this accessory enhances any outfit. Hanna Andersson’s Dusen Dusen Pajamas – Perfect for comfort and style, these pajamas are half off at $79. Parachute‘s Waffle Robe – Available for $89, providing a chic loungewear option at a 40% discount. Don’t miss the summer apparel clearance and the best clothing sales right now, as these offer fantastic apparel discounts on discount name brand clothes. Shoes for Every Occasion Finding the right pair of shoes for every occasion can improve your wardrobe in addition to ensuring comfort and style. With the growing trend for stylish yet comfortable footwear, you’ll find sneakers and boots are must-haves. If you’re asking, “Is there a sale?” check discount apparel stores or clearance sale online for the best clearance deals. Whether you need activewear shoes for fitness or fashionable boots for winter, you’ll find options that suit your needs. Don’t forget to explore cheap name brand clothes online for matching outfits. This weekend’s clothing sales could be the perfect opportunity to snag stylish shoes at discounted prices. Stay trendy and comfortable without breaking the bank with these apparel deals and summer clothes clearance options. Chic Accessories on Sale Accessorizing can improve any outfit, making chic accessories a key component of your wardrobe. Right now, you can find some stylish options at discount fashion stores online, perfect for elevating your style as you save money. Here are three must-have items on sale: J.Crew Organza Bow Hair Clip – Now only $17, down by 50%. A great choice for personal use or holiday gifting. Jayson Home Jamil Tote Bag – Priced at $75, this handwoven rattan bag is versatile and stylish, marked down from $150. Sennheiser Momentum 4 Wireless Headphones – Enjoy high-quality sound for $200, a 55% discount from $450. Explore clearance items and affordable name brand clothes to snag extreme clearance deals on chic accessories! Cozy Home Essentials Worth Snagging When you’re looking to create a cozy atmosphere at home, investing in warm accessories and stylish decor can make a significant difference. Consider snagging necessities like the Parachute Waffle Robe or the Staub 4-Quart Dutch Oven, both now at impressive discounts. These items not just improve your comfort but additionally raise the overall aesthetic of your living space. Essential Warmth Accessories As the colder months approach, investing in essential warmth accessories becomes important for maintaining comfort at home and on the go. You’ll find some fantastic deals that offer both style and functionality, making your winter experience cozy. Parachute Waffle Robe – Originally $149, now $89, this robe is perfect for lounging on chilly days. Staub 4-Quart Dutch Oven – Discounted from $370 to $150, it’s ideal for creating hearty meals that warm you up. Dagne Dover Kyoto Pet Carrier – With a price drop from $340 to $142, your pet stays cozy during outings. Explore discount clothing stores online for affordable warmth accessories, including women’s clearance clothes and other cheap stuff for sale that fit your budget. Don’t miss these best clearance sales! Stylish Comfort Decor Creating a cozy atmosphere at home can greatly boost your comfort, especially during the colder months. Stylish decor items, like the Pooky Cordless Light, improve your space while offering convenience with long-lasting battery life. For a chic kitchen upgrade, consider the Staub 4-Quart Dutch Oven, now $150, reflecting a 59% discount. You’ll likewise love the Fable Wine Glasses, available for $83, perfect for your home bar. Don’t overlook the Parachute Waffle Robe, which is now just $89, making it a must-have cozy home necessity. For the audiophiles, the Sonos Era 300 Smart Speaker, discounted to $379, delivers impressive sound quality. Check out discount clothing sites for clearance deals and the best online sales right now clothing to raise your home’s style. Unique Gift Ideas for Everyone Finding unique gift ideas for everyone on your list can often feel overwhelming, especially with so many options available. Luckily, there are several standout items on sale that cater to diverse tastes and interests. Here are three unique gifts to contemplate: J.Crew Organza Bow Hair Clip – Originally $35, now merely $17, it’s a chic accessory perfect for any outfit or a thoughtful Secret Santa gift. Staub 4-Quart Dutch Oven – A stylish kitchen necessity, this French-designed oven is now $150, down from $370, ideal for culinary enthusiasts. Parachute Waffle Robe – Now $89 (originally $149), this cozy robe is perfect for relaxation lovers. These unique gift ideas aren’t merely on sale but additionally offer something special for everyone. Don’t miss out on these fashion sales and clearance clothes, especially during the summer clothes clearance sale for extra off clearance items. Must-Have Kitchen Appliances on Sale In regard to equipping your kitchen, having the right appliances can make a significant difference in both efficiency and cooking quality. Currently, the Instant Pot Duo 7-in-1 is on sale for $79.99, providing a 20% discount and offering versatility for pressure cooking and slow cooking. If you’re looking to improve your cooking experience, Le Creuset cookware is discounted by up to 40%, making it a great time to invest in durable kitchen necessities. The Ninja Foodi Grill is likewise marked down to $149.99, combining air frying and grilling at a 25% savings. Don’t overlook Cuisinart‘s 14-Cup Food Processor, on sale for $129.99, perfect for meal prep with a 30% discount. Plus, air fryers are trending, with some models seeing discounts up to 71%. These deals are the best clothing sales for your kitchen, providing you with the best kitchen deals available now. Trendy Accessories for Your Wardrobe As you look to refresh your wardrobe, incorporating trendy accessories can improve your outfits considerably. These pieces can boost your style without breaking the bank, especially during those upcoming clothing sales. Here are three must-have accessories you should consider: J.Crew Organza Bow Hair Clip – This chic hair accessory is on sale for $17 (50% off), making it a perfect low price name brand clothes option for personal use or gifts. Jayson Home Jamil Tote Bag – Crafted from handwoven rattan, this versatile bag is priced at $75 (50% off), ideal for both casual and formal looks. Sennheiser Momentum 4 Wireless Headphones – At $200 (55% off), these high-quality headphones are crucial for audio enthusiasts looking for comfort and style. Don’t miss out on the women clearance at your local closeout store or during fall clothing sales and summer apparel sales. Keep an eye out for things for sale near me, and happy shopping! Essential Beauty Products at Reduced Prices When you’re looking to improve your beauty routine without overspending, exploring essential beauty products at reduced prices can lead to significant savings and quality results. For instance, the Foreo Bear 2 Microcurrent Device is now $356, offering a 44% discount, perfect for toning and lifting your skin. The Highbrow Hippie Instant Silk indispensable Mask, paired with a Daily Reset Tea, provides eco-friendly skincare for relaxation, ideal for your self-care days. If you’re after sound quality, check out the Sennheiser Momentum 4 Wireless Headphones, now at $200 with a 55% discount. For an affordable luxury, Boy Smells Candles and Perfumes are priced at $31, offering a 30% reduction. Furthermore, Masha Tea Matcha is available for $29, reflecting a 30% drop. Look for these items during summer end sales or fall sales at close out stores near me and find stuff for sale near me. Frequently Asked Questions What Products Are in Demand Right Now? Currently, activewear, particularly leggings and shorts, are in high demand because of a growing focus on fitness and wellness. Consumers are furthermore investing in home decor, favoring eco-friendly materials like wall art and pillows. Portable chargers are popular for on-the-go convenience, whereas CeraVe products, especially moisturizers with unique ingredients, attract attention for self-care. Moreover, smart home devices, such as energy-efficient lighting and voice-controlled thermostats, are becoming increasingly sought after for their practicality. What Is the Most Profitable Item to Sell? The most profitable item to sell currently is activewear, particularly leggings and shorts. This sector benefits from the rising interest in fitness and wellness, making it a lucrative choice. Skin care products, especially those featuring unique ingredients like snail mucin, in addition show high demand because of the emphasis on self-care. Moreover, pet products have surged in popularity, particularly supplements, appealing to dedicated pet owners seeking health solutions for their animals. What Sells Quickly for Cash? When you’re looking for items that sell quickly for cash, focus on high-demand categories. Electronics like earbuds and portable chargers tend to move swiftly because of their popularity and necessity. Kitchen appliances, particularly versatile ones like multi-cookers, attract home enthusiasts. Furthermore, fitness gear, including yoga mats and resistance bands, often sells fast, propelled by health trends. Fashion accessories, especially those on sale, can likewise see rapid turnover as shoppers seek stylish deals. What Is the Best Merchandise to Sell? To determine the best merchandise to sell, focus on trending categories. Seasonal clothing items like sweatshirts and dance dresses are in high demand. Home decor, especially unique lighting and eco-friendly materials, attracts consumers. Kitchen appliances, particularly air fryers and multi-cookers, continue to rise in popularity. Furthermore, fitness equipment, such as resistance bands, is sought after because of health trends. Finally, tech gadgets, including smart home devices, consistently draw consumer interest. Conclusion In conclusion, these seven must-have sale items offer a range of options for tech enthusiasts, fashion lovers, and homebodies alike. From energy-efficient smart bulbs to stylish hair accessories and cozy robes, there’s something for everyone. High-quality headphones and unique candles further improve your lifestyle or make thoughtful gifts. Don’t miss out on these valuable deals, as they provide both practicality and style at reduced prices, making them worthwhile additions to your collection or perfect for gifting. Image via Google Gemini and ArtSmart This article, "7 Must-Have Sale Stuff Items Right Now" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The 65-inch Samsung S95D TV is selling refurbished for $1,449.99 at Woot, compared to $2,247.95 on Amazon. The lowest tracked price for a new unit has been $1,997.99, so this undercuts that by a wide margin. As for its refurbished status, all it means is that it may show minor cosmetic wear, but it has been tested and cleared to work like new. 65-inch Samsung S95D TV $1,449.99 at Woot $2,247.95 Save $797.96 Get Deal Get Deal $1,449.99 at Woot $2,247.95 Save $797.96 This is a 4K OLED panel with a 120Hz refresh rate and HDR10 and HDR10+ support. OLED means each pixel lights up on its own, so blacks look truly black and bright highlights pop without washing out the rest of the screen. PCMag gave it an “excellent” rating, noting its standout color and contrast. Samsung also pushes brightness higher than many OLEDs, which helps in rooms that aren't completely dark. For gaming, it is hard to fault. All four HDMI ports support 4K at 120Hz, and it can handle up to 144Hz variable refresh rate from a compatible PC. Input lag in Game Mode is measured at under one millisecond, so controls feel immediate. That said, there is no official AMD FreeSync or Nvidia G-Sync support. The TV runs Samsung’s Tizen smart platform, with major streaming apps like Netflix, Disney+, YouTube, and Apple TV built in. You can stream from an iPhone or iPad using AirPlay, and it supports cloud gaming services like Xbox Game Pass and Nvidia GeForce Now if you connect a controller over Bluetooth. On the downside, Tizen can feel cluttered. Basic picture controls sit deeper in the menus than they need to, and switching inputs requires a few extra clicks. It works fine once you get used to it, but it isn't the most intuitive system out there. There is also no Dolby Vision support, and the TV lacks an ATSC 3.0 tuner for next-gen over-the-air broadcasts. Also, its wireless connectivity is limited to Wi-Fi 5 instead of the newer Wi-Fi 6 or 6E standards. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $139.99 (List Price $179.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $329.00 (List Price $349.00) Google Pixel 10a 128GB 6.3" Unlocked Smartphone + $100 Gift Card — $499.00 (List Price $599.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — $29.99 (List Price $49.99) Bose QuietComfort Noise Cancelling Wireless Headphones — $229.99 (List Price $349.00) Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

To effectively personalize customer service, it’s vital to understand that customers expect customized interactions based on their preferences and behaviors. By leveraging customer data, businesses can create detailed profiles that improve engagement. Implementing strategies like seamless omnichannel experiences and humanizing communication can greatly boost customer satisfaction. But there’s more to take into account, including how to train staff and utilize feedback for continuous improvement. Explore these important strategies to raise your customer service approach. Key Takeaways Leverage customer data to create detailed profiles and tailor interactions based on individual preferences and previous interactions. Implement a seamless omnichannel experience to ensure consistent messaging and engagement across all platforms. Utilize conversational language and personalize communication by using customer names to foster trust and connection. Encourage staff training focused on emotional recognition and active listening to enhance customer engagement and satisfaction. Regularly gather and analyze customer feedback to identify improvement areas and adapt services to meet evolving customer expectations. Understand Customer Expectations for Personalization As technology continues to evolve, it’s vital for businesses to comprehend that a significant 73% of customers now expect better personalization in their interactions. This expectation underscores the significance of personalized customer service. When customers feel treated as individuals rather than merely numbers, they’re more likely to engage with your brand. Shockingly, over 60% of consumers stop engaging with brands because of poor customer service, highlighting the need to meet these personalization expectations. Furthermore, 61% of customers believe that companies still fail to deliver personalized experiences, creating a clear gap in service quality. By investing in personalization customer service strategies, you not only improve customer satisfaction but additionally potentially increase business value by 43%. Brands that focus on personalized experiences enhance their reputations, as customers appreciate empathetic communication. Grasping these dynamics is vital for your business’s success in today’s competitive environment. Leverage Customer Data for Tailored Interactions To create personalized interactions, you need to analyze customer interaction histories and segment them based on their preferences. By comprehending past behaviors and preferences, you can tailor your approach, making each communication more relevant and engaging. This strategic use of customer data not just improves the quality of your service but likewise boosts customer satisfaction. Analyze Interaction Histories Analyzing interaction histories is essential for businesses aiming to develop personalized customer service strategies that resonate with individual consumers. By creating thorough customer profiles, you can uncover preferences, behaviors, and pain points that inform your service approach. Utilizing CRM systems to track previous interactions enables your agents to reference past purchases, enhancing the relevance of their recommendations. Data-driven insights gleaned from these histories can improve first contact resolution rates, as your team is better equipped to address specific customer needs from the outset. Moreover, comprehending customer sentiment and feedback allows you to proactively adjust service strategies, meeting evolving expectations. Leveraging historical data likewise helps anticipate future needs, nurturing timely communications that strengthen customer relationships. Segment Based on Preferences Grasping your customers’ preferences is a transformative factor for personalizing interactions. By segmenting customers based on their unique preferences, you can create customized experiences that resonate with their individual needs. Analyzing data like purchase history and communication styles allows you to craft personalized messages and offers. Research shows that 73% of customers expect such interactions, meaning effective segmentation can considerably boost satisfaction and loyalty. Identifying distinct segments through behavioral data helps you address specific challenges and desires. Implementing a robust customer data platform (CDP) can unify and analyze this information, enabling more efficient segmentation. In the end, this leads to improved service delivery, ensuring that your customers feel valued and understood in their interactions with your business. Create a Seamless Omnichannel Experience Creating a seamless omnichannel experience is essential for modern businesses aiming to meet customer expectations effectively. This approach allows customers to interact across various platforms like social media, websites, and in-store, ensuring they engage where they feel most comfortable. By integrating customer data from all channels into a unified dashboard, you can access previous interactions, reducing the need for customers to repeat themselves and improving personalization. Research shows that companies with strong omnichannel engagement retain 89% of their customers, whereas those with weak engagement only retain 33%. A well-executed omnichannel strategy provides consistent messaging and support, which boosts customer satisfaction and loyalty, as 73% of consumers prefer a uniform experience across all channels. Humanize Your Communication Style To truly connect with your customers, it’s crucial to use conversational language and address them by name during interactions. This approach not only promotes a friendly atmosphere but likewise makes your communication feel more genuine and less scripted. Use Conversational Language When customers reach out for assistance, using conversational language can greatly improve their experience. About 75% of customers prefer authentic human voices over scripted messages, so avoid jargon and technical terms to guarantee clarity. When you speak plainly, it helps customers feel more comfortable and understood. Personalizing communication by addressing their specific needs can elevate their overall experience and build trust. Encourage your customer service representatives to learn about customers’ backgrounds and preferences, allowing for more meaningful conversations. This approach cultivates genuine dialogue instead of relying solely on scripts, creating emotional connections. In the end, these connections drive customer loyalty and retention, leading to higher satisfaction rates for your business. Address by Name Addressing customers by name during interactions markedly improves engagement and promotes a personal connection. When you use a customer’s name, it signals recognition and respect, making them feel valued rather than just another transaction. Research shows that 75% of customers prefer authentic human voices over scripted messages, and incorporating names encourages a relatable and genuine communication style. By utilizing CRM systems, you can seamlessly access customer names, enhancing your conversations and overall customer experience. Personalizing interactions not only increases customer satisfaction but additionally leads to better service outcomes, as customers are more likely to respond positively when they feel acknowledged. Utilize Customer Names for Connection Frequently incorporating customers’ names into your interactions can greatly improve the overall experience they’ve with your service. Using names not just captures attention but additionally increases their likeability for your brand, making them feel recognized and valued. Here are some strategies to effectively utilize customer names: CRM Systems: Use customer relationship management systems to access names easily and personalize interactions across communication channels. Authentic Communication: Aim for authentic human voices instead of scripted messages, as 75% of customers prefer genuine interactions. Follow-Up: Regularly use names in follow-ups and communications to cultivate deeper emotional connections. Customer Satisfaction: Remember, 71% of customers feel frustrated with impersonal experiences, so addressing them by name can improve satisfaction and loyalty. Offer Customized Solutions Based on Preferences Offering customized solutions based on customer preferences is essential for improving the overall experience and satisfaction. By utilizing customer data, like purchase history and browsing behavior, you can create personalized recommendations that meet individual needs. In fact, 80% of consumers are more likely to buy when brands offer individualized experiences. Implementing AI tools can likewise help predict customer needs and suggest solutions proactively, leading to improved engagement. Here’s a quick overview of effective strategies: Strategy Benefits Example Personalized Promotions Encourages repeat purchases Exclusive discounts Customized Recommendations Boosts customer satisfaction Product suggestions based on past purchases Regular Feedback Updates Keeps offerings relevant Adapting solutions based on surveys Implement VIP or Loyalty Programs for Engagement Implementing VIP or loyalty programs can greatly improve customer engagement and retention. By offering personalized incentives, you can keep customers coming back, as satisfied customers are more likely to return for repeat purchases. Here are four strategies to evaluate: Tailored Rewards: Create rewards based on individual preferences, enhancing their loyalty to your brand. Exclusive Offers: Regularly update your program to include special promotions or early access, encouraging ongoing participation. Encourage Referrals: Implement incentives for customers who refer others, as referred customers are four times more likely to purchase. Monitor Spending: Track spending patterns, as loyalty members typically spend 12-18% more per transaction than non-members. Train Staff on Personalization Techniques Training staff on personalization techniques is essential for improving customer interactions and elevating overall service quality. By equipping your team with the skills to recognize customer emotions and preferences, you create a more engaging experience. Roleplay exercises help employees practice active listening and adapt their communication style to meet individual customer needs. Access to customer history through CRM systems enables staff to provide relevant, personalized interactions. Emphasizing human connections in customer service is significant, as 75% of customers prefer authentic voices over scripted responses. Continuous training keeps your team updated on best practices, driving customer satisfaction and loyalty. Here’s a summary of effective training strategies: Strategy Benefit Roleplay Exercises Improves active listening CRM System Access Provides personalized context Emotional Recognition Training Cultivates deeper connections Human Connection Emphasis Increases customer satisfaction Ongoing Education Keeps skills and knowledge fresh Seek Customer Feedback for Continuous Improvement To improve your customer service strategies, it’s essential to encourage open communication with your customers. By actively seeking and analyzing their feedback, you can identify specific areas for improvement, which will help you make informed changes quickly. Implementing these adjustments not just boosts service efficiency but furthermore strengthens customer loyalty, as they feel their opinions matter. Encourage Open Communication Encouraging open communication with customers is essential for any organization aiming to improve its services. By actively seeking feedback, you can better understand their experiences and expectations. Here are some effective strategies: Utilize Surveys: Regularly send out surveys to gather insights into customer satisfaction and areas for improvement. Engage on Social Media: Use social platforms for direct interactions, allowing customers to voice their opinions and suggestions. Communicate Changes: Inform customers about advancements made in response to their feedback, reinforcing that their input is valued. Foster a Culture of Improvement: Continuously revisit and refine your strategies, adapting to the latest customer feedback to boost personalization in interactions. Implementing these strategies helps create a more responsive and customer-focused service environment. Analyze Insights for Improvement How can you effectively utilize customer feedback to drive continuous improvement in your service delivery? Regularly gathering feedback through surveys and direct conversations is crucial for comprehending customer needs and identifying improvement areas. By analyzing this feedback, you can uncover patterns that highlight both strengths and weaknesses in your interactions. This insight allows you to refine your strategies effectively. Furthermore, implementing changes based on customer suggestions not only improves your service offerings but additionally shows that you value their input, nurturing loyalty and trust. Communicating the improvements made in response to feedback reinforces the idea that customer opinions matter, leading to increased satisfaction and engagement. In the end, nurturing a culture of continuous improvement based on these insights is critical for staying competitive. Implement Changes Promptly When you prioritize implementing changes based on customer feedback, you not just improve your service delivery but also align your offerings with customer expectations. To effectively implement changes, consider these steps: Regularly collect feedback through surveys, social media, and direct interactions to pinpoint areas for improvement. Act quickly on customer suggestions; remember, 70% of customers expect timely responses to their feedback. Communicate improvements transparently to build trust and show your commitment to customer satisfaction. Monitor key metrics like customer satisfaction scores and Net Promoter Scores (NPS) to evaluate the impact of changes and refine your strategies. Embrace Proactive Customer Engagement Strategies Proactive customer engagement strategies are essential for businesses that want to improve customer satisfaction and loyalty. By anticipating customer needs, you can greatly improve their experience. For instance, implementing data-driven insights can lead to a 10-15% increase in sales. Regular communication, such as personalized reminders, can reduce churn rates by 25%, keeping your customers engaged. Strategy Benefit Impact on Metrics Anticipating Needs Improves Customer Experience 20% increase in satisfaction Personalized Follow-ups Boosts Repeat Purchases 30% increase in loyalty Regular Communication Reduces Churn Rates 25% decrease in cancellations Engaging customers through feedback additionally builds trust, boosting loyalty by 40%. By embracing these proactive strategies, you not only improve service effectiveness but also cultivate lasting relationships with your customers. Frequently Asked Questions How Do You Personalize Customer Service? To personalize customer service, you can start by gathering and analyzing customer data to understand preferences and behaviors. Use this information to tailor interactions, addressing customers by name and using their preferred pronouns. Implementing omnichannel support allows you to provide a seamless experience across various platforms. Furthermore, proactively engaging with customers by anticipating their needs can improve their experience, making them feel valued and enhancing satisfaction levels considerably. What Are the 4 D’s of Personalization? The 4 D’s of personalization are Data, Design, Delivery, and Dynamic. First, you collect and analyze customer data to understand their preferences. Next, you design customized experiences that resonate with individuals. Timely delivery of personalized messages is essential, as customers expect relevant communication. Finally, dynamic personalization adapts based on real-time interactions and feedback, ensuring experiences stay relevant. Together, these elements create a thorough personalization strategy that improves customer satisfaction and loyalty. What Are the 7 Essentials to Excellent Customer Service? To provide excellent customer service, focus on seven fundamentals: responsiveness, empathy, knowledge, clarity, consistency, personalization, and follow-up. You should respond swiftly to inquiries, show comprehension of customer issues, and possess in-depth product knowledge. Guarantee clear communication and maintain consistent service across all channels. Tailor your approach to individual needs and follow up to confirm satisfaction. What Are the 7 R’s of Customer Service? The 7 R’s of customer service are crucial principles guiding effective interactions. They include the Right Product, ensuring customers get what they need; the Right Time, delivering support without delay; the Right Place, offering assistance through preferred channels; and the Right Information, providing accurate data for decision-making. Furthermore, the Right Person connects customers with knowledgeable representatives, whereas the Right Attitude nurtures a positive experience. Finally, Right Feedback helps organizations improve service by valuing customer input. Conclusion Incorporating these ten crucial strategies into your customer service approach can greatly improve personalization. By comprehending customer expectations, leveraging data, and creating an omnichannel experience, you can cultivate stronger connections. Humanizing communication, utilizing names, and implementing loyalty programs further engage customers. Training staff on personalization techniques and seeking feedback guarantees continuous improvement, as proactive engagement anticipates customer needs. Together, these strategies can boost satisfaction and loyalty, eventually leading to a more successful business. Image via Google Gemini This article, "10 Essential Strategies for Personalizing Customer Service" was first published on Small Business Trends View the full article

To effectively personalize customer service, it’s vital to understand that customers expect customized interactions based on their preferences and behaviors. By leveraging customer data, businesses can create detailed profiles that improve engagement. Implementing strategies like seamless omnichannel experiences and humanizing communication can greatly boost customer satisfaction. But there’s more to take into account, including how to train staff and utilize feedback for continuous improvement. Explore these important strategies to raise your customer service approach. Key Takeaways Leverage customer data to create detailed profiles and tailor interactions based on individual preferences and previous interactions. Implement a seamless omnichannel experience to ensure consistent messaging and engagement across all platforms. Utilize conversational language and personalize communication by using customer names to foster trust and connection. Encourage staff training focused on emotional recognition and active listening to enhance customer engagement and satisfaction. Regularly gather and analyze customer feedback to identify improvement areas and adapt services to meet evolving customer expectations. Understand Customer Expectations for Personalization As technology continues to evolve, it’s vital for businesses to comprehend that a significant 73% of customers now expect better personalization in their interactions. This expectation underscores the significance of personalized customer service. When customers feel treated as individuals rather than merely numbers, they’re more likely to engage with your brand. Shockingly, over 60% of consumers stop engaging with brands because of poor customer service, highlighting the need to meet these personalization expectations. Furthermore, 61% of customers believe that companies still fail to deliver personalized experiences, creating a clear gap in service quality. By investing in personalization customer service strategies, you not only improve customer satisfaction but additionally potentially increase business value by 43%. Brands that focus on personalized experiences enhance their reputations, as customers appreciate empathetic communication. Grasping these dynamics is vital for your business’s success in today’s competitive environment. Leverage Customer Data for Tailored Interactions To create personalized interactions, you need to analyze customer interaction histories and segment them based on their preferences. By comprehending past behaviors and preferences, you can tailor your approach, making each communication more relevant and engaging. This strategic use of customer data not just improves the quality of your service but likewise boosts customer satisfaction. Analyze Interaction Histories Analyzing interaction histories is essential for businesses aiming to develop personalized customer service strategies that resonate with individual consumers. By creating thorough customer profiles, you can uncover preferences, behaviors, and pain points that inform your service approach. Utilizing CRM systems to track previous interactions enables your agents to reference past purchases, enhancing the relevance of their recommendations. Data-driven insights gleaned from these histories can improve first contact resolution rates, as your team is better equipped to address specific customer needs from the outset. Moreover, comprehending customer sentiment and feedback allows you to proactively adjust service strategies, meeting evolving expectations. Leveraging historical data likewise helps anticipate future needs, nurturing timely communications that strengthen customer relationships. Segment Based on Preferences Grasping your customers’ preferences is a transformative factor for personalizing interactions. By segmenting customers based on their unique preferences, you can create customized experiences that resonate with their individual needs. Analyzing data like purchase history and communication styles allows you to craft personalized messages and offers. Research shows that 73% of customers expect such interactions, meaning effective segmentation can considerably boost satisfaction and loyalty. Identifying distinct segments through behavioral data helps you address specific challenges and desires. Implementing a robust customer data platform (CDP) can unify and analyze this information, enabling more efficient segmentation. In the end, this leads to improved service delivery, ensuring that your customers feel valued and understood in their interactions with your business. Create a Seamless Omnichannel Experience Creating a seamless omnichannel experience is essential for modern businesses aiming to meet customer expectations effectively. This approach allows customers to interact across various platforms like social media, websites, and in-store, ensuring they engage where they feel most comfortable. By integrating customer data from all channels into a unified dashboard, you can access previous interactions, reducing the need for customers to repeat themselves and improving personalization. Research shows that companies with strong omnichannel engagement retain 89% of their customers, whereas those with weak engagement only retain 33%. A well-executed omnichannel strategy provides consistent messaging and support, which boosts customer satisfaction and loyalty, as 73% of consumers prefer a uniform experience across all channels. Humanize Your Communication Style To truly connect with your customers, it’s crucial to use conversational language and address them by name during interactions. This approach not only promotes a friendly atmosphere but likewise makes your communication feel more genuine and less scripted. Use Conversational Language When customers reach out for assistance, using conversational language can greatly improve their experience. About 75% of customers prefer authentic human voices over scripted messages, so avoid jargon and technical terms to guarantee clarity. When you speak plainly, it helps customers feel more comfortable and understood. Personalizing communication by addressing their specific needs can elevate their overall experience and build trust. Encourage your customer service representatives to learn about customers’ backgrounds and preferences, allowing for more meaningful conversations. This approach cultivates genuine dialogue instead of relying solely on scripts, creating emotional connections. In the end, these connections drive customer loyalty and retention, leading to higher satisfaction rates for your business. Address by Name Addressing customers by name during interactions markedly improves engagement and promotes a personal connection. When you use a customer’s name, it signals recognition and respect, making them feel valued rather than just another transaction. Research shows that 75% of customers prefer authentic human voices over scripted messages, and incorporating names encourages a relatable and genuine communication style. By utilizing CRM systems, you can seamlessly access customer names, enhancing your conversations and overall customer experience. Personalizing interactions not only increases customer satisfaction but additionally leads to better service outcomes, as customers are more likely to respond positively when they feel acknowledged. Utilize Customer Names for Connection Frequently incorporating customers’ names into your interactions can greatly improve the overall experience they’ve with your service. Using names not just captures attention but additionally increases their likeability for your brand, making them feel recognized and valued. Here are some strategies to effectively utilize customer names: CRM Systems: Use customer relationship management systems to access names easily and personalize interactions across communication channels. Authentic Communication: Aim for authentic human voices instead of scripted messages, as 75% of customers prefer genuine interactions. Follow-Up: Regularly use names in follow-ups and communications to cultivate deeper emotional connections. Customer Satisfaction: Remember, 71% of customers feel frustrated with impersonal experiences, so addressing them by name can improve satisfaction and loyalty. Offer Customized Solutions Based on Preferences Offering customized solutions based on customer preferences is essential for improving the overall experience and satisfaction. By utilizing customer data, like purchase history and browsing behavior, you can create personalized recommendations that meet individual needs. In fact, 80% of consumers are more likely to buy when brands offer individualized experiences. Implementing AI tools can likewise help predict customer needs and suggest solutions proactively, leading to improved engagement. Here’s a quick overview of effective strategies: Strategy Benefits Example Personalized Promotions Encourages repeat purchases Exclusive discounts Customized Recommendations Boosts customer satisfaction Product suggestions based on past purchases Regular Feedback Updates Keeps offerings relevant Adapting solutions based on surveys Implement VIP or Loyalty Programs for Engagement Implementing VIP or loyalty programs can greatly improve customer engagement and retention. By offering personalized incentives, you can keep customers coming back, as satisfied customers are more likely to return for repeat purchases. Here are four strategies to evaluate: Tailored Rewards: Create rewards based on individual preferences, enhancing their loyalty to your brand. Exclusive Offers: Regularly update your program to include special promotions or early access, encouraging ongoing participation. Encourage Referrals: Implement incentives for customers who refer others, as referred customers are four times more likely to purchase. Monitor Spending: Track spending patterns, as loyalty members typically spend 12-18% more per transaction than non-members. Train Staff on Personalization Techniques Training staff on personalization techniques is essential for improving customer interactions and elevating overall service quality. By equipping your team with the skills to recognize customer emotions and preferences, you create a more engaging experience. Roleplay exercises help employees practice active listening and adapt their communication style to meet individual customer needs. Access to customer history through CRM systems enables staff to provide relevant, personalized interactions. Emphasizing human connections in customer service is significant, as 75% of customers prefer authentic voices over scripted responses. Continuous training keeps your team updated on best practices, driving customer satisfaction and loyalty. Here’s a summary of effective training strategies: Strategy Benefit Roleplay Exercises Improves active listening CRM System Access Provides personalized context Emotional Recognition Training Cultivates deeper connections Human Connection Emphasis Increases customer satisfaction Ongoing Education Keeps skills and knowledge fresh Seek Customer Feedback for Continuous Improvement To improve your customer service strategies, it’s essential to encourage open communication with your customers. By actively seeking and analyzing their feedback, you can identify specific areas for improvement, which will help you make informed changes quickly. Implementing these adjustments not just boosts service efficiency but furthermore strengthens customer loyalty, as they feel their opinions matter. Encourage Open Communication Encouraging open communication with customers is essential for any organization aiming to improve its services. By actively seeking feedback, you can better understand their experiences and expectations. Here are some effective strategies: Utilize Surveys: Regularly send out surveys to gather insights into customer satisfaction and areas for improvement. Engage on Social Media: Use social platforms for direct interactions, allowing customers to voice their opinions and suggestions. Communicate Changes: Inform customers about advancements made in response to their feedback, reinforcing that their input is valued. Foster a Culture of Improvement: Continuously revisit and refine your strategies, adapting to the latest customer feedback to boost personalization in interactions. Implementing these strategies helps create a more responsive and customer-focused service environment. Analyze Insights for Improvement How can you effectively utilize customer feedback to drive continuous improvement in your service delivery? Regularly gathering feedback through surveys and direct conversations is crucial for comprehending customer needs and identifying improvement areas. By analyzing this feedback, you can uncover patterns that highlight both strengths and weaknesses in your interactions. This insight allows you to refine your strategies effectively. Furthermore, implementing changes based on customer suggestions not only improves your service offerings but additionally shows that you value their input, nurturing loyalty and trust. Communicating the improvements made in response to feedback reinforces the idea that customer opinions matter, leading to increased satisfaction and engagement. In the end, nurturing a culture of continuous improvement based on these insights is critical for staying competitive. Implement Changes Promptly When you prioritize implementing changes based on customer feedback, you not just improve your service delivery but also align your offerings with customer expectations. To effectively implement changes, consider these steps: Regularly collect feedback through surveys, social media, and direct interactions to pinpoint areas for improvement. Act quickly on customer suggestions; remember, 70% of customers expect timely responses to their feedback. Communicate improvements transparently to build trust and show your commitment to customer satisfaction. Monitor key metrics like customer satisfaction scores and Net Promoter Scores (NPS) to evaluate the impact of changes and refine your strategies. Embrace Proactive Customer Engagement Strategies Proactive customer engagement strategies are essential for businesses that want to improve customer satisfaction and loyalty. By anticipating customer needs, you can greatly improve their experience. For instance, implementing data-driven insights can lead to a 10-15% increase in sales. Regular communication, such as personalized reminders, can reduce churn rates by 25%, keeping your customers engaged. Strategy Benefit Impact on Metrics Anticipating Needs Improves Customer Experience 20% increase in satisfaction Personalized Follow-ups Boosts Repeat Purchases 30% increase in loyalty Regular Communication Reduces Churn Rates 25% decrease in cancellations Engaging customers through feedback additionally builds trust, boosting loyalty by 40%. By embracing these proactive strategies, you not only improve service effectiveness but also cultivate lasting relationships with your customers. Frequently Asked Questions How Do You Personalize Customer Service? To personalize customer service, you can start by gathering and analyzing customer data to understand preferences and behaviors. Use this information to tailor interactions, addressing customers by name and using their preferred pronouns. Implementing omnichannel support allows you to provide a seamless experience across various platforms. Furthermore, proactively engaging with customers by anticipating their needs can improve their experience, making them feel valued and enhancing satisfaction levels considerably. What Are the 4 D’s of Personalization? The 4 D’s of personalization are Data, Design, Delivery, and Dynamic. First, you collect and analyze customer data to understand their preferences. Next, you design customized experiences that resonate with individuals. Timely delivery of personalized messages is essential, as customers expect relevant communication. Finally, dynamic personalization adapts based on real-time interactions and feedback, ensuring experiences stay relevant. Together, these elements create a thorough personalization strategy that improves customer satisfaction and loyalty. What Are the 7 Essentials to Excellent Customer Service? To provide excellent customer service, focus on seven fundamentals: responsiveness, empathy, knowledge, clarity, consistency, personalization, and follow-up. You should respond swiftly to inquiries, show comprehension of customer issues, and possess in-depth product knowledge. Guarantee clear communication and maintain consistent service across all channels. Tailor your approach to individual needs and follow up to confirm satisfaction. What Are the 7 R’s of Customer Service? The 7 R’s of customer service are crucial principles guiding effective interactions. They include the Right Product, ensuring customers get what they need; the Right Time, delivering support without delay; the Right Place, offering assistance through preferred channels; and the Right Information, providing accurate data for decision-making. Furthermore, the Right Person connects customers with knowledgeable representatives, whereas the Right Attitude nurtures a positive experience. Finally, Right Feedback helps organizations improve service by valuing customer input. Conclusion Incorporating these ten crucial strategies into your customer service approach can greatly improve personalization. By comprehending customer expectations, leveraging data, and creating an omnichannel experience, you can cultivate stronger connections. Humanizing communication, utilizing names, and implementing loyalty programs further engage customers. Training staff on personalization techniques and seeking feedback guarantees continuous improvement, as proactive engagement anticipates customer needs. Together, these strategies can boost satisfaction and loyalty, eventually leading to a more successful business. Image via Google Gemini This article, "10 Essential Strategies for Personalizing Customer Service" was first published on Small Business Trends View the full article