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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. A company’s corporate brand name should be its hardest working marketing asset. Nothing will be used more often or for longer than the company’s name. And in a world where competitors can copy almost everything else, they can’t duplicate your name. However, sometimes the original name, chosen long ago, no longer fits and it’s time to rebrand. Rebranding a company is not just a superficial exercise; this strategic move can redefine your business, energize your team, and reshape your future. Steve Jobs, a master at communication, understood that a brand is more than a name or logo—it’s a story, a purpose, a promise, and the right name can make or break a brand. After all, the man turned a company named after a fruit into one of the most successful brands in the world. Here is some guidance on when to rebrand and the steps to make a rebrand successful, with inspiration from Steve Jobs.  When to rebrand So, when is it time to rebrand? Maybe your brand no longer reflects who you are or what you stand for. If your company has evolved—expanding into new markets, adopting new technologies, or shifting its mission—your brand must evolve too. Just as Jobs famously redefined Apple’s purpose to focus on innovation and simplicity, you must ensure your brand reflects where you’re headed, not where you’ve been. Perhaps your brand is facing increased competition. If customers can’t tell the difference between you and your competitors, it’s time to stand out. A rebrand can help clarify what makes your business unique and why it matters. And most common, you are merging or acquiring another company. Mergers and acquisitions often demand a new identity that reflects the combined strengths of the entities involved—an opportunity to tell a fresh story.  Once a decision has been made to rebrand, here are five steps for success. 1. Tell the story first We are all wired for story. When someone says, “I have a story to tell you,” we lean in. So the first step is to tell the story of the rebrand with emphasis on the benefits to the audiences. Why you are changing is a good start, but what does this mean for your customers? Craft a narrative that resonates emotionally and aligns with your audience’s needs. As Jobs said, “People don’t buy what you do; they buy why you do it.” Anchor your rebrand in a strong “why.” And an even stronger what! 2. Write your future headlines Imagine the article you want to see in The Wall Street Journal or The New York Times about your brand. What would they say about your rebrand? This exercise will clarify your vision and guide all creative efforts. While this sounds simple, the strategic exercise can be your compass as you prepare your creative and launch activities. Take a recent Lexicon name, Lucid Motors. The company’s mission statement expresses that “through technology, we create exceptional experiences to drive the world forward.” For this assignment, the client was looking for a name that would capture that notion while setting itself apart from any other auto brand. The name “Lucid” achieves this by working on our imagination, moving us from the literal meaning “clear-headed” to “exceptionally efficient brain power” to “exceptionally efficient battery power.” While this is going on in the intellectual realm, we experience the shock of the name’s unexpectedness in its category. Of course, shock by itself is not enough. As we see, the name also moves us from the literal meaning of lucid to one that fits the character of the car.  3. Focus on the unexpected and emotion. Humans like to think of themselves as rational animals, but it comes as no news to marketers that we are motivated to a greater extent by emotions. Logic brings us to conclusions; emotion brings us to action. Whether we are creating a poem or a new brand name, we won’t get very far if we treat the task as an engineering exercise. True, names are formed by putting together parts, just as poems are put together with rhythmic patterns and with rhyming lines, but that totally misses what is essential to a name’s success or a poem’s success. Consider Microsoft and Apple as names. One is far more mechanical, and the other much more effective at creating the beginning of an experience. While both companies are tremendously successful, there is no question that Apple has the stronger, more emotional experience. What is that worth? 4. Identify your audience and speak directly to each group Different stakeholders care about different things. Employees need inspiration; investors need confidence; customers need clarity on what’s in it for them. Break down these audiences and craft tailored messages for each group. Identifying the audience groups can be challenging. While the first layer is obvious—customers, employees, investors, and analysts—all these audiences are easy to find and message. However, what is often overlooked is the individuals in those audiences who can more positively influence the rebrand. It may be a particular journalist, or a few select employees. Once you have identified these influencers, develop more relevant conversations that help them understand the rebrand. 5. Plan for longevity A successful launch must be roadmapped with events and reminders over a 9-18 month timeline. It is much more than simply reannouncing the name change; it becomes an opportunity to build stronger relationships with the audiences that matter most to your brand. Consistency builds trust. Plan events and marketing efforts over a longer timeframe to reinforce your new identity. For example, company or industry conferences are excellent venues to reinforce the change and show where the company is headed. Any event must be viewed as an opportunity to strengthen the reasons for the rebrand. Steve Jobs approached branding with clarity, simplicity, and a relentless focus on storytelling and user experience. He didn’t just change Apple’s logo—he transformed its identity by aligning every touchpoint with its purpose: empowering individuals through technology. By following these principles, you can ensure that your rebrand isn’t just a name change but a strategic leap forward that captures attention, inspires loyalty, and drives growth. As Jobs might say, “Think different.” David Placek is founder and CEO of Lexicon Branding. View the full article

An AI agent is an artificial intelligence tool that can take actions autonomously within a software environment. While on the surface they might seem similar to other popular AI tools — like ChatGPT or Midjourney — there’s one specific difference between them. AI agents act without human input. As advanced as tools like ChatGPT might be, they can’t act without a person making a request or programming some kind of action. An AI agent can perform complex tasks without any human intervention. AI agents are rapidly becoming a vital technology for automating repetitive tasks, streamlining analysis, and more. In this guide, you’ll find definitions of the five types of AI agents and common examples of workflows that use AI agents. The 5 types of AI agents Despite the wide variety of AI agents across tools, they usually fall within the five following categories. Simple reflex agents This is the simplest type of AI agent. It operates using a simple, “if this, then that” structure, allowing it to perform a range of simple automations. Notably, these AI agents don’t use historical data or future predictions to take action. They only process information that is immediately available to them. An AI agent that automatically sets up a meeting for a sales agent when a lead comes in is an example of a simple reflex agent. Model-based reflex agents A model-based reflex agent can take similar actions to a simple reflex agent with one key difference: an internal state based on a breadth of information. Before these agents take action, they can review historical data and make predictions based on existing trends. This allows them to take on more complex tasks and make better decisions. Goal-based agents Where simple reflex agents take action based on the stimulus they receive as they receive it, goal-based agents work backwards from an established goal. These agents choose from possible actions according to what is most likely to lead to a pre-determined goal. The best example of goal-based AI agents is a self-driving car. The car has a specific destination for its goal, and it makes decisions along the way to get there as efficiently and safely as possible. Utility-based agents Utility-based agents take automatic action to maximize a specific value. A user will turn a desired income into a quantifiable value that the AI agent can optimize for. When faced with a decision, the agent will pick the option that leads to the greatest increase in that value. An AI agent that automatically trades stocks to maximize profit is an example of a utility-based agent. Learning agents A learning agent is an AI agent that improves its own models over time. By taking in information from its environment, including the consequences of previous decisions, this agent essentially “learns” its way towards becoming more effective. An AI agent that uses someone’s viewing history to make better content recommendations over time is an example of a learning agent. 10 examples of AI agents There are hundreds of possible uses for AI agents. Here are just a few examples to inspire you. Content algorithms Platforms like YouTube and Netflix use AI agents to automatically recommend content to users that aligns with their interests. This is done by identifying trends in a user’s viewing history and making predictions about which videos they’re most likely to engage with. These algorithms are almost completely independent. Dynamic pricing systems Adjusting prices in real-time, based on factors like location and supply, can have a massive impact on profit margins. An AI agent can be used to maximize profit by tailoring prices to real-world circumstances on the fly, adapting to purchase trends. Financial trading agents Financial markets process a massive amount of information. Feeding an AI agent with all that data doesn’t just allow it to make better predictions for individual financial assets, it also gives them the background they need to make trades and financial decisions. Project management app automation Many project management platforms have automations that save their users precious time. An AI agent allows these apps to have more complex automations, potentially taking a long series of actions autonomously. Self-driving cars A self-driving car is the perfect example of a goal-based agent. With a destination pre-selected, the car automatically makes turns, regulates its speed, and stops at lights as needed to reach that destination. These cars use AI agents to make these decisions without any human input. Fraud detection agents Fraud detection relies on spotting variances in financial transactions. These can be transactions that are far larger than usual amounts, that come from atypical sources, or are sent to strange destinations. AI agents can analyze massive amounts of financial data to identify trends and spot variance that signals potential fraud. Customer support bot Many organizations already use AI chatbots to automatically answer common customer requests and even automate basic actions. Using AI agents in these roles allows organizations to automate even complex customer support tasks, like opening a ticket and populating the right fields in a customer support tool from a single customer request. Sales agent bots AI agents can answer repetitive questions from prospects, qualify them for future pipeline stages, automatically update contact information in your CRM, and more. These agents can streamline lead generation and qualification processes, meaning your salespeople dedicate their time to top-quality prospects. Training agent Whether you’re training salespeople, customer success agents, or marketers, an AI agent can create scenarios, provide feedback, and guide trainees through complex problems. Digital marketing assistant An AI agent can act like an extra marketer, analyzing past campaigns, planning new initiatives, and even making tactical decisions like adjusting budgets for paid ad campaigns. How integrations make AI agents better While AI agents are incredibly powerful tools, they often have a serious limitation. They only operate within a limited number of systems. Salesforce Agentforce, for example, only acts within your Salesforce environment. While that allows it to automate a ton of actions within Salesforce, it means your agents are limited when dealing with complex workflows that cross tools. Unless you use the right integrations. Unito integrations let users create a two-way sync for over 60 tools, from Salesforce to Smartsheet and Jira. When paired with AI agents, these integrations allow you to automate even the most complex workflows, leaving your employees with more time to handle mission-critical tasks. Want to see what Unito can do? Meet with our team to see what Unito integrations can do for your AI-powered workflows. Talk with sales FAQ: AI Agents examples What is an AI agent? An AI agent is a type of AI tool that can perform actions without human input. A person will usually be involved in setting up the agent, determining its objectives, and even setting the limitations of its actions, but the agent will act autonomously. AI agents typically act within a single software environment, the right software integrations can allow them to operate across more tools. What are the 5 types of AI agents? The five types of AI agents are: Simple reflex agents, which take immediate actions based on the stimulus they receive and no other data. Model-based reflex agents, which evaluate historical data and predictions of future trends to make better decisions. Goal-based agents, which work backwards from an established goal and take the best decisions to reach it. Utility-based agents, which work towards maximizing a quantifiable value used to represent a desired objective. Learning agents, which can dynamically improve their decision-making over time by learning from their own actions and their environment. Is ChatGPT an AI agent? No, ChatGPT isn’t an AI agent. It’s a large language model that answers prompts from humans in a chat interface. It can’t take actions autonomously on other platforms. Is Siri an AI agent? No, Siri isn’t an AI agent. It’s an AI assistant, which performs tasks in a similar way as an AI agent, but it isn’t autonomous. A user has to ask an AI assistant to perform a task, and that assistant serves as the go-between for them and the apps where those tasks happen. An AI agent, after it’s set up, acts on its own without any user input. View the full article

Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness. The post Data Clean Room: What It Is & Why It Matters In A Cookieless World appeared first on Search Engine Journal. View the full article

While no one is entirely immune to the threat of malware, you can certainly minimize your risk by following good digital hygiene practices when browsing the internet, downloading apps, and engaging with emails or messages with links or attachments. That said, if you notice your PC is running slowly, programs or apps are crashing repeatedly or unexpectedly, or you see software or processes you don't recognize, you may have a malware infection. To identify malware and remove it from your PC, follow these steps. Disconnect your device from the internetFirst things first: cut off any internet connection to your computer. This prevents malware from spreading through your network to other devices or receiving updates from its source that may cause more damage or make it more difficult to contain or delete. If you end up needing to download software—such as a malware removal tool—disconnect as soon as you're done. Reboot in Safe ModeRestarting your PC in Safe Mode minimizes the number of drivers and services running so you can isolate malware and reduce the risk of damage. Safe Mode is the bare minimum, while Safe Mode with Networking will allow you to access the internet if needed (to download and install malware removal software). To restart your machine in Safe Mode (on Windows 10 or 11), follow these steps: Hit Windows + I to open your settings. Click Update & Security > Recovery or System > Recovery. Under Advanced Startup, select Restart Now. On the Choose an Option screen, which appears after restart, select Troubleshoot > Advanced Options > Startup Settings > Restart. After the second restart, select 4/F4 to go into Safe Mode or 5/F5 to enter Safe Mode with Networking. Once you enter Safe Mode, avoid logging into any apps or services, as some types of malware include key loggers or other ways of stealing your credentials from your screen or clipboard. Monitor your PC's activityThere are a few ways to see activity and processes on your PC to identify anything suspicious. First, review the apps and files that have run recently under Settings > Privacy & security > Activity history. Event Viewer shows detailed logs of security and system activity and can be launched by searching Event Viewer in your Windows search bar. Expand Windows Logs on the left sidebar and select the category to view events. Finally, Task Manager shows you everything that's currently running and what resources are being used. Open it with the shortcut Ctrl + Shift + Esc or from the Start menu. Look for processes that are resource-heavy or that have suspicious names. You can select and end tasks from the Processes tab. Remove temporary filesMalware may install temporary files on your PC that allow it to hide or spread—you can find and delete these under Settings > System > Storage > Temporary Files. Click Remove Files to clear out some or all of the files. Windows also has a built-in tool called Storage Sense that will automatically clean up temporary files on a set schedule, which you should enable if you haven't already, or you can run it on demand. Under Settings > System > Storage, toggle Storage Sense on, and click Clean now to use it immediately. Reset your browserYou can also reset your web browser to its default settings to address any modifications resulting from a malware infection. On Chrome, tap the three dots in the upper-right corner of your browser window to open Settings. Tap Reset Settings in the left toolbar and select Restore settings to their original default. Confirm with the Reset settings button. On Edge, the process is similar: Settings > Reset settings > Restore settings to their default values > Reset. On Firefox, go to Menu > Help > More Troubleshooting Information and click Refresh Firefox > Refresh Firefox > Finish. You should also clear your browser's cache, cookies, and history (and maybe check out our guide to the best internet browsers for privacy). Run a malware scanMalware scanners can identify, quarantine, and remove threats from your PC. Windows has built-in antivirus software with Microsoft Defender—via the Windows Security app—but if you suspect an infection, it may be a good idea to run a second-opinion scanner or other third-party program to detect anything that was missed. Lifehacker sister site PCMag has a list of their favorite malware scanners. Avast was their favorite free option, while Malwarebytes (also free) was their choice for fighting persistent malware. Again, you can download software if you rebooted in Safe Mode with Networking. Restart (or reset) your PC Once you feel confident you've isolated and removed any threats, you can restart your PC. If the malware removal process is unsuccessful, you may need to start from scratch by reinstalling Windows and all apps (i.e., resetting your PC). If you restore from a backup, make sure it was created before the malware infection. View the full article

Intuit announced Wednesday that it has signed an agreement to acquire GoCo, a provider of modern human resources and benefits solutions for small and mid-market businesses. The acquisition is aimed at transforming Intuit’s payroll offerings into a more comprehensive Human Capital Management (HCM) solution. Intuit, the company behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, says the integration of GoCo’s capabilities will enable businesses to manage their finances and the entire employee lifecycle in one place. Initially, GoCo’s features will be integrated into the Intuit Enterprise Suite and QuickBooks Payroll for Premium and Elite Payroll customers in the U.S. “As businesses scale, they need to be able to find, onboard, and retain the right talent, offer and manage benefits, and stay compliant, while maintaining a single source of truth for all employee information,” said Olivier Bartholot, Vice President and Segment Leader of Workforce Solutions at Intuit. “GoCo brings world-class HR and benefits capabilities to our existing product portfolio. Together, we will deliver a comprehensive HCM solution to help small and mid-market businesses manage their teams, optimize productivity, and grow faster.” GoCo, founded in 2015, provides services including hiring and onboarding, workforce and talent management, and benefits administration. The company’s AI tools are designed to complement Intuit’s existing data resources and AI-driven capabilities. According to the announcement, GoCo’s tools will support personalized insights and automation through integration with Intuit’s AI-powered platforms. Intuit Enterprise Suite, which launched in 2024, is described as a configurable suite of integrated financial tools designed to support the scalability and productivity of growing mid-market businesses. QuickBooks Payroll, which currently processes payments for 18 million workers annually in the U.S., will also incorporate GoCo’s functionalities. “For more than a decade, GoCo has been driven by its mission to help mid-market businesses spend less time on HR tasks so they can focus on growing happier, more productive teams,” said Nir Leibovich, Co-Founder & CEO of GoCo. “We’re excited to join Intuit to support its vision to become the only team-management platform a business needs to grow and manage its team.” The acquisition supports Intuit’s strategy to expand its service offerings for mid-market businesses and create a unified platform that combines financial and workforce management capabilities. The deal is expected to close in the fourth quarter of fiscal year 2025. Financial terms of the agreement were not disclosed. This article, "Intuit to Acquire HR Platform GoCo to Expand HCM Offerings" was first published on Small Business Trends View the full article

Intuit announced Wednesday that it has signed an agreement to acquire GoCo, a provider of modern human resources and benefits solutions for small and mid-market businesses. The acquisition is aimed at transforming Intuit’s payroll offerings into a more comprehensive Human Capital Management (HCM) solution. Intuit, the company behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, says the integration of GoCo’s capabilities will enable businesses to manage their finances and the entire employee lifecycle in one place. Initially, GoCo’s features will be integrated into the Intuit Enterprise Suite and QuickBooks Payroll for Premium and Elite Payroll customers in the U.S. “As businesses scale, they need to be able to find, onboard, and retain the right talent, offer and manage benefits, and stay compliant, while maintaining a single source of truth for all employee information,” said Olivier Bartholot, Vice President and Segment Leader of Workforce Solutions at Intuit. “GoCo brings world-class HR and benefits capabilities to our existing product portfolio. Together, we will deliver a comprehensive HCM solution to help small and mid-market businesses manage their teams, optimize productivity, and grow faster.” GoCo, founded in 2015, provides services including hiring and onboarding, workforce and talent management, and benefits administration. The company’s AI tools are designed to complement Intuit’s existing data resources and AI-driven capabilities. According to the announcement, GoCo’s tools will support personalized insights and automation through integration with Intuit’s AI-powered platforms. Intuit Enterprise Suite, which launched in 2024, is described as a configurable suite of integrated financial tools designed to support the scalability and productivity of growing mid-market businesses. QuickBooks Payroll, which currently processes payments for 18 million workers annually in the U.S., will also incorporate GoCo’s functionalities. “For more than a decade, GoCo has been driven by its mission to help mid-market businesses spend less time on HR tasks so they can focus on growing happier, more productive teams,” said Nir Leibovich, Co-Founder & CEO of GoCo. “We’re excited to join Intuit to support its vision to become the only team-management platform a business needs to grow and manage its team.” The acquisition supports Intuit’s strategy to expand its service offerings for mid-market businesses and create a unified platform that combines financial and workforce management capabilities. The deal is expected to close in the fourth quarter of fiscal year 2025. Financial terms of the agreement were not disclosed. This article, "Intuit to Acquire HR Platform GoCo to Expand HCM Offerings" was first published on Small Business Trends View the full article

Wix has launched an AI-powered adaptive content application that enables website owners to personalize site experiences in real-time based on visitor characteristics and user-defined instructions. The application dynamically generates content tailored to individual site visitors, aiming to enhance engagement and improve user experience. The adaptive content tool uses session details such as a visitor’s device, country, language, or return status to determine how content is presented. Users can input specific instructions to shape the generated messaging, including directing the AI to create sales-oriented or engaging content. This level of customization allows for tailored narratives that adjust to the preferences and context of each visitor. “Website personalization is now essential for delivering the relevant, engaging experiences today’s consumers expect,” said Muly Gelman, Senior Product Manager at Wix Personalize. “This application highlights how we can move beyond using AI to generate website content but leverage AI to dynamically adapt and personalize the live website experience for each visitor in real-time, empowering businesses to connect more effectively with their customers. As a result, businesses can deliver engaging, personalized experiences that resonate with their audience, ultimately driving higher engagement rates and creating greater monetization opportunities.” Custom Logic and Real-Time Simulation The new application is accessible through the Wix Editor and Wix Studio, as well as via the App Market or Dashboard by searching for “adaptive.” Once installed, users can set adaptive logic by choosing from a range of pre-defined function templates. By selecting “Set Conditions,” users open a prompt that allows them to define the rules and parameters that guide how content will adapt based on the defined visitor attributes. The application also includes a simulation feature, allowing users to preview how different text variations will appear to visitors with differing characteristics. This helps users fine-tune their adaptive messaging before publishing it live. Integration with Wix Functions and Automations Wix’s adaptive content application works alongside recently launched tools such as Wix Functions and Wix Automations. These offerings are designed to automate content generation, manage ongoing tasks, and provide real-time website customization. According to Wix, this comprehensive suite eliminates the manual setup typically required by traditional personalization tools, enabling businesses to optimize operations while maintaining site performance. The adaptive content tool is currently available in English and is being gradually rolled out in additional languages. Wix and Wix Studio users globally can now implement real-time personalization to better connect with their site visitors. Image: Wix This article, "Wix Launches AI-Powered Adaptive Content Application to Personalize Website Experiences" was first published on Small Business Trends View the full article

Wix has launched an AI-powered adaptive content application that enables website owners to personalize site experiences in real-time based on visitor characteristics and user-defined instructions. The application dynamically generates content tailored to individual site visitors, aiming to enhance engagement and improve user experience. The adaptive content tool uses session details such as a visitor’s device, country, language, or return status to determine how content is presented. Users can input specific instructions to shape the generated messaging, including directing the AI to create sales-oriented or engaging content. This level of customization allows for tailored narratives that adjust to the preferences and context of each visitor. “Website personalization is now essential for delivering the relevant, engaging experiences today’s consumers expect,” said Muly Gelman, Senior Product Manager at Wix Personalize. “This application highlights how we can move beyond using AI to generate website content but leverage AI to dynamically adapt and personalize the live website experience for each visitor in real-time, empowering businesses to connect more effectively with their customers. As a result, businesses can deliver engaging, personalized experiences that resonate with their audience, ultimately driving higher engagement rates and creating greater monetization opportunities.” Custom Logic and Real-Time Simulation The new application is accessible through the Wix Editor and Wix Studio, as well as via the App Market or Dashboard by searching for “adaptive.” Once installed, users can set adaptive logic by choosing from a range of pre-defined function templates. By selecting “Set Conditions,” users open a prompt that allows them to define the rules and parameters that guide how content will adapt based on the defined visitor attributes. The application also includes a simulation feature, allowing users to preview how different text variations will appear to visitors with differing characteristics. This helps users fine-tune their adaptive messaging before publishing it live. Integration with Wix Functions and Automations Wix’s adaptive content application works alongside recently launched tools such as Wix Functions and Wix Automations. These offerings are designed to automate content generation, manage ongoing tasks, and provide real-time website customization. According to Wix, this comprehensive suite eliminates the manual setup typically required by traditional personalization tools, enabling businesses to optimize operations while maintaining site performance. The adaptive content tool is currently available in English and is being gradually rolled out in additional languages. Wix and Wix Studio users globally can now implement real-time personalization to better connect with their site visitors. Image: Wix This article, "Wix Launches AI-Powered Adaptive Content Application to Personalize Website Experiences" was first published on Small Business Trends View the full article

Key Takeaways Comprehensive Resources: Dell PartnerDirect provides access to an extensive product portfolio and a user-friendly partner portal for streamlined sales processes and lead generation. Tailored Training Opportunities: The program offers customized training to enhance product knowledge and sales techniques, enabling partners to effectively engage customers and close deals. Financial Incentives: Partners benefit from competitive margins and sales incentives programs, boosting profitability and encouraging strategic revenue management. Robust Marketing Support: Dell provides marketing development funds and collaborative marketing initiatives to help partners execute effective campaigns and improve customer relationships. Technical Support and Services: Access to pre-sales technical support and dedicated account management streamlines operations and enhances the ability to deliver tailored IT solutions to customers. If you’re looking to elevate your business in the tech landscape, partnering with Dell through their PartnerDirect program could be your game-changer. This program offers a wealth of benefits designed to empower you with the tools and resources needed to succeed in today’s competitive market. From exclusive access to innovative products to comprehensive training and support, Dell ensures that you’re not just another partner but a valued ally. By leveraging these advantages, you can enhance your offerings, improve customer satisfaction, and ultimately drive growth for your business. Let’s dive into the key benefits of Dell PartnerDirect and discover how it can transform your business strategy. Overview of Dell PartnerDirect Dell PartnerDirect offers distinct advantages for small businesses seeking to enhance their sales strategies and improve customer engagement. By partnering with Dell, you gain access to innovative products that align with your business goals and customer needs. This program includes comprehensive training to develop your sales skills, empowering you to effectively manage your sales pipeline and elevate your sales performance. You’ll benefit from robust support that aids in lead generation and customer acquisition. The wide range of resources available allows you to focus on nurturing leads and converting them into loyal customers. Utilizing proven sales tactics, such as cross-selling and upselling, can help you meet your sales targets and maximize profit margins. Additionally, Dell PartnerDirect provides tools for effective territory management and sales forecasting. These tools help you streamline your sales process and optimize your sales funnel. Enhanced product knowledge allows your sales team to confidently conduct product demonstrations, address objections, and implement effective closing techniques. Overall, partnering with Dell enhances your small business’s ability to build strong customer relationships and drive repeat business through referral sales and ongoing customer service. By optimizing your sales approach with Dell’s resources, you position your business for sustained growth and improved revenue. Key Benefits of Dell PartnerDirect Dell PartnerDirect offers significant advantages for your small business, enhancing your market competitiveness through a comprehensive suite of resources and training. Access to Comprehensive Resources Product Portfolio: You gain access to a diverse array of Dell products and solutions, including systems management, data protection, and cloud services. This variety allows you to cater to different customer needs effectively, enhancing your sales strategy. Partner Portal: Utilize the Dell PartnerDirect portal for streamlined online ordering and account management. This one-stop shop simplifies access to product information and sales collateral, aiding in your lead generation efforts and sales pitches. Solution Design and Support: Receive expert-level solution design and pre-sales technical support. These resources empower you to build innovative solutions and improve your sales process, making it easier to close sales and meet sales targets. Enhanced Training Opportunities Tailored Training: You benefit from product training that aligns with your business objectives. Increased product knowledge helps you tackle objections, implement effective closing techniques, and enhance your sales performance. Sales Techniques: Engage in training that covers essential sales tactics, such as prospecting and objection handling. These skills are crucial for refining your sales funnel and boosting revenue. Ongoing Support: PartnerDirect provides continuous access to educational resources that help your sales team stay updated on industry trends and best practices. This ongoing training fosters relationship building, improving customer engagement and retention rates. By leveraging these comprehensive resources and training, you can elevate your business’s performance and achieve sustainable growth. Financial Incentives The Dell Technologies Partner Program offers significant financial incentives designed to enhance your business’s profitability and growth potential. Competitive Margins You benefit from competitive margins through access to Dell’s diverse product portfolio at favorable pricing. Partnering with Dell allows you to secure products that meet customer needs while maintaining healthy profit margins. The tier-based structure—Gold, Platinum, and Titanium—provides greater rebate potential as you advance. For example, Titanium partners receive an additional 2% Storage+ growth incentive and a 1.5% Client growth incentive when meeting quarterly sales targets. This structured approach to pricing enables you to strategically manage your revenue and enhance your sales process. Sales Incentives Programs You can take advantage of various sales incentives programs, which reward your efforts in customer acquisition and relationship building. These programs include rebates and marketing development funds (MDF) that support your lead generation initiatives, creating a robust sales pipeline. Engaging in these programs can significantly improve your sales performance and help you achieve your sales goals. By utilizing specialized training and sales tactics, you can optimize your negotiating strategies and enhance your closing techniques, driving more sales and repeat business. The financial incentives in the Dell Technologies Partner Program empower your small business to thrive in a competitive market. Marketing Support Dell’s PartnerDirect program offers robust marketing support, equipping you with essential tools and resources to successfully enhance your sales strategy. Access sales and marketing tools designed for effective campaign execution, enabling you to build stronger customer relationships. Co-Op Marketing Funds Dell Technologies Partner Program provides market development funds (MDF) to bolster your marketing efforts. Platinum and Titanium tier partners can access these funds, which accrue based on predictable revenue rates. This financial support empowers your small business to fund lead generation campaigns and increase customer acquisition while driving effective sales performance. Collaborative Marketing Initiatives Dell fosters collaborative marketing initiatives that empower your sales team to engage effectively with prospects. Utilize Dell’s demand-generation tools, which include configuration, quoting, and purchasing resources. These tools streamline your sales process, enhancing territory management and optimizing your sales funnel. Additionally, they support sales tactics such as upselling and cross-selling, enhancing conversion rates and boosting your revenue potential. Technical Support and Services The Dell PartnerDirect program offers robust technical support aimed at enhancing your business operations. Access to solution design and pre-sales technical support empowers you to effectively plan and implement IT solutions. This support streamlines your sales process by ensuring your sales team can confidently present tailored solutions to meet customer needs. Product training and enablement facilitates skill development for your team. Dell provides free training opportunities that enhance your technical, sales, and marketing abilities. Engaging in this training helps achieve crucial competencies and positions your business for growth. As you develop product knowledge, your team can craft compelling sales pitches and improve customer engagement. Service provider account management assigns a dedicated account manager to help you navigate service agreements and usage reporting. This personalized support ensures efficient management of administrative tasks, allowing you to focus on business development and relationship building. With streamlined operations, you can allocate more resources toward lead generation, closing sales, and managing your sales pipeline effectively. Leveraging these technical support and service offerings positions your small business for success in a competitive market. By enhancing your sales strategy with expert assistance, you can effectively nurture leads through every stage of the sales cycle, achieving higher conversion rates and maximizing revenue. Conclusion Embracing the Dell PartnerDirect program can truly elevate your business. By leveraging its extensive resources and support, you can enhance your sales strategies and customer engagement. The diverse product portfolio and financial incentives provide a competitive edge that can drive growth and profitability. With tailored training and robust marketing support, you’ll have the tools needed to succeed in today’s fast-paced tech environment. Whether you’re a small business or a larger enterprise, the benefits of partnering with Dell are clear. Take the next step to optimize your sales processes and build lasting customer relationships. Your future success awaits. Frequently Asked Questions What is the Dell PartnerDirect program? The Dell PartnerDirect program is a partnership initiative that provides businesses access to innovative products, comprehensive training, and dedicated support. It aims to enhance their capabilities in the tech landscape, ultimately improving customer satisfaction and engagement. How does Dell PartnerDirect benefit small businesses? Small businesses benefit from the Dell PartnerDirect program through improved sales strategies, access to a diverse product portfolio, and robust support for lead generation. This helps partners enhance customer relationships and drive repeat business. What training does Dell offer through PartnerDirect? Dell offers tailored training aligned with business objectives, covering essential sales techniques and industry trends. Partners receive ongoing support to keep their sales teams updated, enhancing their overall effectiveness. Are there financial incentives for Dell partners? Yes, Dell provides financial incentives, including competitive margins, tier-based rebates (Gold, Platinum, Titanium), and growth incentives for advancing partners. These incentives support profitability and growth potential. What marketing support is available for partners? Dell’s PartnerDirect program includes Co-Op Marketing Funds (MDF) for Platinum and Titanium partners, which fund lead generation campaigns. Partners also receive access to collaborative marketing tools, boosting their campaign execution and revenue potential. How does Dell support technical needs for partners? Dell offers solution design and pre-sales technical support to assist partners in planning and implementing IT solutions. Free training and dedicated account management help enhance technical and sales skills for better customer engagement. What tools does the Partner Portal provide? The Partner Portal enables streamlined online ordering and account management. It offers resources for effective territory management, sales forecasting, and access to essential marketing and sales tools for Dell partners. Image Via Envato This article, "Unlocking Dell PartnerDirect Benefits for Business Growth and Success" was first published on Small Business Trends View the full article

Key Takeaways Comprehensive Resources: Dell PartnerDirect provides access to an extensive product portfolio and a user-friendly partner portal for streamlined sales processes and lead generation. Tailored Training Opportunities: The program offers customized training to enhance product knowledge and sales techniques, enabling partners to effectively engage customers and close deals. Financial Incentives: Partners benefit from competitive margins and sales incentives programs, boosting profitability and encouraging strategic revenue management. Robust Marketing Support: Dell provides marketing development funds and collaborative marketing initiatives to help partners execute effective campaigns and improve customer relationships. Technical Support and Services: Access to pre-sales technical support and dedicated account management streamlines operations and enhances the ability to deliver tailored IT solutions to customers. If you’re looking to elevate your business in the tech landscape, partnering with Dell through their PartnerDirect program could be your game-changer. This program offers a wealth of benefits designed to empower you with the tools and resources needed to succeed in today’s competitive market. From exclusive access to innovative products to comprehensive training and support, Dell ensures that you’re not just another partner but a valued ally. By leveraging these advantages, you can enhance your offerings, improve customer satisfaction, and ultimately drive growth for your business. Let’s dive into the key benefits of Dell PartnerDirect and discover how it can transform your business strategy. Overview of Dell PartnerDirect Dell PartnerDirect offers distinct advantages for small businesses seeking to enhance their sales strategies and improve customer engagement. By partnering with Dell, you gain access to innovative products that align with your business goals and customer needs. This program includes comprehensive training to develop your sales skills, empowering you to effectively manage your sales pipeline and elevate your sales performance. You’ll benefit from robust support that aids in lead generation and customer acquisition. The wide range of resources available allows you to focus on nurturing leads and converting them into loyal customers. Utilizing proven sales tactics, such as cross-selling and upselling, can help you meet your sales targets and maximize profit margins. Additionally, Dell PartnerDirect provides tools for effective territory management and sales forecasting. These tools help you streamline your sales process and optimize your sales funnel. Enhanced product knowledge allows your sales team to confidently conduct product demonstrations, address objections, and implement effective closing techniques. Overall, partnering with Dell enhances your small business’s ability to build strong customer relationships and drive repeat business through referral sales and ongoing customer service. By optimizing your sales approach with Dell’s resources, you position your business for sustained growth and improved revenue. Key Benefits of Dell PartnerDirect Dell PartnerDirect offers significant advantages for your small business, enhancing your market competitiveness through a comprehensive suite of resources and training. Access to Comprehensive Resources Product Portfolio: You gain access to a diverse array of Dell products and solutions, including systems management, data protection, and cloud services. This variety allows you to cater to different customer needs effectively, enhancing your sales strategy. Partner Portal: Utilize the Dell PartnerDirect portal for streamlined online ordering and account management. This one-stop shop simplifies access to product information and sales collateral, aiding in your lead generation efforts and sales pitches. Solution Design and Support: Receive expert-level solution design and pre-sales technical support. These resources empower you to build innovative solutions and improve your sales process, making it easier to close sales and meet sales targets. Enhanced Training Opportunities Tailored Training: You benefit from product training that aligns with your business objectives. Increased product knowledge helps you tackle objections, implement effective closing techniques, and enhance your sales performance. Sales Techniques: Engage in training that covers essential sales tactics, such as prospecting and objection handling. These skills are crucial for refining your sales funnel and boosting revenue. Ongoing Support: PartnerDirect provides continuous access to educational resources that help your sales team stay updated on industry trends and best practices. This ongoing training fosters relationship building, improving customer engagement and retention rates. By leveraging these comprehensive resources and training, you can elevate your business’s performance and achieve sustainable growth. Financial Incentives The Dell Technologies Partner Program offers significant financial incentives designed to enhance your business’s profitability and growth potential. Competitive Margins You benefit from competitive margins through access to Dell’s diverse product portfolio at favorable pricing. Partnering with Dell allows you to secure products that meet customer needs while maintaining healthy profit margins. The tier-based structure—Gold, Platinum, and Titanium—provides greater rebate potential as you advance. For example, Titanium partners receive an additional 2% Storage+ growth incentive and a 1.5% Client growth incentive when meeting quarterly sales targets. This structured approach to pricing enables you to strategically manage your revenue and enhance your sales process. Sales Incentives Programs You can take advantage of various sales incentives programs, which reward your efforts in customer acquisition and relationship building. These programs include rebates and marketing development funds (MDF) that support your lead generation initiatives, creating a robust sales pipeline. Engaging in these programs can significantly improve your sales performance and help you achieve your sales goals. By utilizing specialized training and sales tactics, you can optimize your negotiating strategies and enhance your closing techniques, driving more sales and repeat business. The financial incentives in the Dell Technologies Partner Program empower your small business to thrive in a competitive market. Marketing Support Dell’s PartnerDirect program offers robust marketing support, equipping you with essential tools and resources to successfully enhance your sales strategy. Access sales and marketing tools designed for effective campaign execution, enabling you to build stronger customer relationships. Co-Op Marketing Funds Dell Technologies Partner Program provides market development funds (MDF) to bolster your marketing efforts. Platinum and Titanium tier partners can access these funds, which accrue based on predictable revenue rates. This financial support empowers your small business to fund lead generation campaigns and increase customer acquisition while driving effective sales performance. Collaborative Marketing Initiatives Dell fosters collaborative marketing initiatives that empower your sales team to engage effectively with prospects. Utilize Dell’s demand-generation tools, which include configuration, quoting, and purchasing resources. These tools streamline your sales process, enhancing territory management and optimizing your sales funnel. Additionally, they support sales tactics such as upselling and cross-selling, enhancing conversion rates and boosting your revenue potential. Technical Support and Services The Dell PartnerDirect program offers robust technical support aimed at enhancing your business operations. Access to solution design and pre-sales technical support empowers you to effectively plan and implement IT solutions. This support streamlines your sales process by ensuring your sales team can confidently present tailored solutions to meet customer needs. Product training and enablement facilitates skill development for your team. Dell provides free training opportunities that enhance your technical, sales, and marketing abilities. Engaging in this training helps achieve crucial competencies and positions your business for growth. As you develop product knowledge, your team can craft compelling sales pitches and improve customer engagement. Service provider account management assigns a dedicated account manager to help you navigate service agreements and usage reporting. This personalized support ensures efficient management of administrative tasks, allowing you to focus on business development and relationship building. With streamlined operations, you can allocate more resources toward lead generation, closing sales, and managing your sales pipeline effectively. Leveraging these technical support and service offerings positions your small business for success in a competitive market. By enhancing your sales strategy with expert assistance, you can effectively nurture leads through every stage of the sales cycle, achieving higher conversion rates and maximizing revenue. Conclusion Embracing the Dell PartnerDirect program can truly elevate your business. By leveraging its extensive resources and support, you can enhance your sales strategies and customer engagement. The diverse product portfolio and financial incentives provide a competitive edge that can drive growth and profitability. With tailored training and robust marketing support, you’ll have the tools needed to succeed in today’s fast-paced tech environment. Whether you’re a small business or a larger enterprise, the benefits of partnering with Dell are clear. Take the next step to optimize your sales processes and build lasting customer relationships. Your future success awaits. Frequently Asked Questions What is the Dell PartnerDirect program? The Dell PartnerDirect program is a partnership initiative that provides businesses access to innovative products, comprehensive training, and dedicated support. It aims to enhance their capabilities in the tech landscape, ultimately improving customer satisfaction and engagement. How does Dell PartnerDirect benefit small businesses? Small businesses benefit from the Dell PartnerDirect program through improved sales strategies, access to a diverse product portfolio, and robust support for lead generation. This helps partners enhance customer relationships and drive repeat business. What training does Dell offer through PartnerDirect? Dell offers tailored training aligned with business objectives, covering essential sales techniques and industry trends. Partners receive ongoing support to keep their sales teams updated, enhancing their overall effectiveness. Are there financial incentives for Dell partners? Yes, Dell provides financial incentives, including competitive margins, tier-based rebates (Gold, Platinum, Titanium), and growth incentives for advancing partners. These incentives support profitability and growth potential. What marketing support is available for partners? Dell’s PartnerDirect program includes Co-Op Marketing Funds (MDF) for Platinum and Titanium partners, which fund lead generation campaigns. Partners also receive access to collaborative marketing tools, boosting their campaign execution and revenue potential. How does Dell support technical needs for partners? Dell offers solution design and pre-sales technical support to assist partners in planning and implementing IT solutions. Free training and dedicated account management help enhance technical and sales skills for better customer engagement. What tools does the Partner Portal provide? The Partner Portal enables streamlined online ordering and account management. It offers resources for effective territory management, sales forecasting, and access to essential marketing and sales tools for Dell partners. Image Via Envato This article, "Unlocking Dell PartnerDirect Benefits for Business Growth and Success" was first published on Small Business Trends View the full article

Klaus Schwab denies whistleblower claims and says he is the victim of ‘character assassination’View the full article

No matter what you've heard, Macs get viruses too. There are a handful of indicators that your Mac may be infected by malware: your computer running slower or working harder than usual (or overheating), apps or programs crashing unexpectedly, or unfamiliar software or processes running on your device. Here's what to do if you suspect a malware infection on your Mac—and how to get rid of it. Disconnect your Mac from the internetAn active internet connection may allow malware to spread across your network to other devices or communicate information to and from bad actors, ultimately making it more challenging to isolate and remove. If you need to download any programs to address a potential infection, such as a malware scanner, do it quickly. Otherwise, cut your device off from the internet, and don't reconnect until you are sure the threat is gone. You should also avoid signing into any accounts that require credentials, as some malware includes keylogging capabilities that steal your passwords. Restart in safe modeWhen you restart in safe mode, your Mac prevents some software from loading and runs a check on your startup disk, allowing you to isolate and address potential issues. The process for entering safe mode depends on whether you have an Intel-based Mac or a Mac with Apple silicon. If you aren't sure what you're running, click on the Apple in the top left of your screen, then choose About This Mac to clarify. Apple silicon will be labeled as Chip, followed by an M-series processor (e.g. M1 or M2 Pro), while Intel Macs will be labeled as Processor. To restart an Apple silicon Mac in safe mode, go to the Apple menu > Shut Down and wait for your device to turn off completely. Then press and hold the power button until Loading startup options appears. Select a volume (likely Macintosh HD for most) then press and hold Shift and click Continue in Safe Mode. When your device restarts, you'll see Safe Boot in the menu bar. For an Intel-based Mac, restart your device and press and hold Shift until the login window appears. Log into your device, and you should see Safe Boot in the menu bar. You can also confirm that you're in safe mode by pressing and holding Option, then choose Apple Menu > System Information > Software. Under System Software Overview, look for Boot Mode: Safe. If it says Boot Mode: Normal, you are not in safe mode. Run a malware scanApple has built-in antivirus software called XProtect, but you can't run manual, on-demand checks with it. It may be best to use a second-opinion scanner to identify, quarantine, and remove whatever XProtect may have missed. Lifehacker sister site PCMag recommends BitDefender as the best antivirus software for Mac. If you're looking for free solutions, PCMag also recommends Avast and Malwarebytes for addressing malware infections. Monitor your Mac's activityActivity Monitor on macOS shows you real-time information about processes running on your device, including memory usage and activity across disks and networks. This is a good way to identify suspicious programs or processes that may be malware. To open, go to Launchpad and search for Activity Monitor. Look for any unusual names or processes that are hogging CPU or memory, then double-click and quit them. You should also quit any applications that are currently running until you identify the source of the problem. Reset your browserMalware can also modify browser settings, so you should reset any browsers on your Mac to their defaults. Safari doesn't have a singular restore settings button, but you can manually reset it to its default by clearing browsing data. On Chrome, open Settings from the three dots in the upper-right corner. Tap Reset Settings in the left toolbar and select Restore settings to their original default. Confirm with the Reset settings button. On Firefox, go to Menu > Help > More Troubleshooting Information and click Refresh Firefox > Refresh Firefox > Finish. Also consider disabling and removing extensions you may not recognize, or believe may be slowing down your browser and Mac. You'll find them in Settings > Extensions (Extensions & Themes on Firefox). Remove temporary filesMalware may install temporary files on your Mac that allow it to operate or hide, so you can consider deleting these from your device. However, a good malware scanner should find these types of files on their own, so you shouldn't need to delete them yourself. If you don't know what you're looking for, you might end up deleting files that help your Mac run smoother. If you want to delete these temporary files yourself, however, here's how: Open a Finder window and press and hold Shift + Command + G. Type ~/Library/Caches into the search bar to pull up temporary files, select any you want to delete to open them in a Finder folder, and press Command + Delete (or Control + click > Move to Trash) to move to Trash. You'll also want to empty the Trash to delete the files permanently from your device. Restart (or reinstall) macOSOnce you are confident the malware threat has been eliminated, you can restart your Mac in its normal mode. However, if you believe or worry any remnants of malware are still present, you may need to get a fresh start by reinstalling macOS from Recovery. While you can restore from a backup to make things the way they were before the reinstall, note that you should only do so if you are sure the backup was made before your device was infected with malware. If there's a chance you made a backup with the malware infection in place, don't use it. View the full article

Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key deadlines. Shopify Plus merchants must migrate by Aug. 28, 2025. Non-Plus merchants have until Aug. 26, 2026. Missing these dates could result in a total loss of conversion tracking on your Thank You and Order Status pages. The fix. Use the Google & YouTube app. The Google & YouTube app, developed by Google for Shopify, is now the go-to way to handle all things measurement, ads, and analytics. Why migrate now? No code hassle: Easy, direct integration with Google Ads, Analytics, YouTube, and Merchant Center. Future-ready: Supports Shopify’s evolving checkout. Performance boost: Unlock advanced features like Enhanced Conversions and Customer Match with just a few clicks. Why we care. Shopify is phasing out legacy methods (like checkout.liquid and “additional scripts”) that many merchants use to install Google tags. If you aren’t ready, you risk losing conversion data, which is critical for optimizing ad performance and reporting. Who needs to take action? If your Google tags live in checkout.liquid (Shopify Plus only), “Order status page additional scripts,” custom pixel setups, or legacy Google Analytics setup in Online Store > Preferences – you need to migrate. Its recommended that you migrate all Google tags to the Google & YouTube app to avoid data loss and performance issues. Things to watch. Google Tag Manager isn’t supported in the app, so move tags out of GTM containers for full compatibility. Custom Pixels might work, but are unreliable – Google can’t guarantee their performance. If you didn’t update your Analytics tags before Feb. 2, Shopify converted them to custom pixels, which can cause inaccurate data. Bottom line: Shopify’s checkout changes are here. If you’re running ads or relying on Google Analytics, migrating your tags to the Google & YouTube app is not optional – it’s essential to ensure you see as accurate data as possible. View the full article

Key Takeaways Lucrative Opportunity: Buying a FedEx route presents a viable business prospect thanks to the surge in e-commerce and package delivery demand.Types of Routes: Understand the different FedEx routes—Line Haul, Delivery, and Home Delivery—to align your investment strategy with market demands.Consistent Revenue: Owning a FedEx route offers a proven revenue stream, with potential annual earnings ranging from $100,000 to $500,000, depending on various factors.Established Customer Base: Purchasing a route typically includes an existing customer base, reducing acquisition time and ensuring immediate cash flow from day one.Critical Evaluation: Assess route performance and contract terms thoroughly to make informed purchasing decisions and minimize risks.Financing Options: Explore various financing methods, such as bank loans or personal savings, to support your investment in a FedEx route. Thinking about buying a FedEx route? You’re not alone. Many entrepreneurs see it as a lucrative opportunity to tap into the booming delivery industry. With e-commerce on the rise, owning a FedEx route can provide you with a steady income while allowing you to be your own boss. Navigating the process of purchasing a route may seem daunting, but understanding the ins and outs can make it easier. From evaluating existing routes to financing options, there are key factors to consider that can significantly impact your investment. Get ready to explore the exciting world of FedEx routes and discover how you can turn this opportunity into a successful venture. Understanding FedEx Routes Owning a FedEx route offers small business owners a unique opportunity to generate steady income while maintaining control over their ventures. Knowing the specifics of FedEx routes can enhance your investment. What Is a FedEx Route? A FedEx route refers to a designated area where a driver delivers packages for FedEx. Each route includes specific zip codes, enabling consistent delivery schedules. Routes can be purchased from existing owners, usually allowing you to start operations with an established customer base. This setup can minimize risks commonly associated with new business ventures and deliver immediate cash flow. Types of FedEx Routes FedEx offers various types of routes that cater to different business models: Line Haul Routes: These routes operate between FedEx distribution centers. They focus on transporting large volumes of freight over long distances, typically at night. Ideal for entrepreneurs looking for longer hours and significant cargo. Delivery Routes: These routes service residential and commercial areas. They require drivers to deliver packages directly to customers. They’re suitable for small businesses aiming for direct consumer engagement, allowing flexibility in managing deliveries and schedules. Home Delivery Routes: Focused on delivering packages to residential locations, these routes align closely with e-commerce trends. They offer opportunities for small businesses to cater to the growing demand for home deliveries. Understanding the types of FedEx routes enables you to align your business goals with the right investment, solidifying your presence in the market. Benefits of Buying a FedEx Route Investing in a FedEx route offers numerous advantages for small business owners seeking stability and growth. Notably, this opportunity allows you to tap into the expanding e-commerce market effectively. Proven Revenue Stream Owning a FedEx route provides a consistent revenue stream due to the increasing demand for package delivery. As e-commerce continues to grow, more consumers rely on shipping services, bolstering your financial prospects. Many route owners report annual revenue figures ranging from $100,000 to $500,000, depending on the route size and efficiency. This established income potential supports your small business’s sustainability and minimizes financial volatility. Established Customer Base Purchasing a FedEx route gives you access to an established customer base, reducing the time spent on customer acquisition. You inherit a loyal clientele, which often leads to immediate cash flow. The prior owner’s operational history offers insights into effective delivery practices, helping you maintain service quality and customer satisfaction. By capitalizing on this established presence, you position your small business for success from day one. Key Considerations Before Buying Before purchasing a FedEx route, it’s crucial to evaluate specific factors that influence your investment’s success. Focusing on route performance and contract terms helps you make informed decisions. Evaluating Route Performance Evaluate the route’s historical performance to understand its revenue potential. Review financial statements, including profit and loss statements, for at least the past three years. Analyze package volumes, delivery efficiency metrics, and customer satisfaction ratings. Look for trends that indicate steady or increasing demand, as a stable customer base ensures sustainable income. Consider the route’s geographical area as well since residential or commercial concentrations can impact delivery frequency and overall revenue. Understanding Contract Terms Understanding the contract terms associated with a FedEx route is essential for avoiding unforeseen liabilities. Contracts typically detail service expectations, route obligations, and compensation structures. Pay close attention to contract duration and renewal options, as terms may vary depending on the route’s classification. Ensure you grasp the termination clauses and any potential penalties for non-compliance. Knowing these aspects minimizes your risks and safeguards your investment in your new small business venture. The Buying Process Understanding the buying process is crucial for securing a profitable FedEx route. You’ll navigate specific steps to ensure a successful purchase. Finding Available Routes Finding available FedEx routes requires diligent research. Websites like FedEx’s official route listings, brokers specializing in route sales, and business platforms facilitate this search. Evaluate multiple options by comparing location, route size, and buyer reviews. Networking with current route owners can provide insights into the market and available opportunities, enhancing your chances of finding a route that aligns with your business goals. Financing Your Purchase Financing a FedEx route involves exploring various options to facilitate your investment. Bank loans, personal savings, and small business loans serve as common financing methods. Prepare financial documentation to demonstrate your ability to manage the investment, including proof of income and credit history. Review loan terms carefully to understand interest rates and repayment schedules, ensuring they fit within your financial landscape. Leveraging these financing methods can support your goal of owning a successful delivery business, contributing to your overall small business strategy. Conclusion Investing in a FedEx route can be a game changer for your entrepreneurial journey. With the booming e-commerce sector driving demand for package delivery, you’re stepping into a market ripe with opportunity. By carefully evaluating routes and understanding the purchasing process, you can secure a profitable venture that offers steady income and the freedom of being your own boss. As you navigate this exciting opportunity, remember to focus on the details that matter most. Assess historical performance and contract terms to protect your investment. With the right approach, owning a FedEx route could lead to a rewarding and successful business experience. Frequently Asked Questions What are FedEx routes? FedEx routes are specific areas assigned to drivers for delivering packages. Owning a route means you manage the logistics within that area, benefiting from an established customer base and consistent cash flow. Why is buying a FedEx route a good investment? Purchasing a FedEx route can be lucrative due to the growing e-commerce sector. Owners often see annual revenues between $100,000 and $500,000, providing a steady income and the chance to be your own boss. What types of FedEx routes are available? There are three main types of FedEx routes: Line Haul Routes, which transport freight; Delivery Routes, servicing residential and commercial areas; and Home Delivery Routes, focusing on residential packages. What should I consider before buying a FedEx route? Before buying a FedEx route, evaluate its historical performance, package volumes, delivery efficiency, and customer satisfaction. Understanding contract terms is crucial to avoid liabilities and risks. How can I find available FedEx routes? To find available routes, you can research through FedEx’s listings, work with brokers, and network with current owners to uncover potential opportunities suitable for your investment goals. What financing options are available for purchasing a FedEx route? Financing options include bank loans, personal savings, and small business loans. Prepare your financial documents and review loan terms to ensure they meet your financial situation and investment goals. Image Via Envato This article, "A Complete Guide to Buying a FedEx Route for a Profitable Delivery Business" was first published on Small Business Trends View the full article

Key Takeaways Lucrative Opportunity: Buying a FedEx route presents a viable business prospect thanks to the surge in e-commerce and package delivery demand.Types of Routes: Understand the different FedEx routes—Line Haul, Delivery, and Home Delivery—to align your investment strategy with market demands.Consistent Revenue: Owning a FedEx route offers a proven revenue stream, with potential annual earnings ranging from $100,000 to $500,000, depending on various factors.Established Customer Base: Purchasing a route typically includes an existing customer base, reducing acquisition time and ensuring immediate cash flow from day one.Critical Evaluation: Assess route performance and contract terms thoroughly to make informed purchasing decisions and minimize risks.Financing Options: Explore various financing methods, such as bank loans or personal savings, to support your investment in a FedEx route. Thinking about buying a FedEx route? You’re not alone. Many entrepreneurs see it as a lucrative opportunity to tap into the booming delivery industry. With e-commerce on the rise, owning a FedEx route can provide you with a steady income while allowing you to be your own boss. Navigating the process of purchasing a route may seem daunting, but understanding the ins and outs can make it easier. From evaluating existing routes to financing options, there are key factors to consider that can significantly impact your investment. Get ready to explore the exciting world of FedEx routes and discover how you can turn this opportunity into a successful venture. Understanding FedEx Routes Owning a FedEx route offers small business owners a unique opportunity to generate steady income while maintaining control over their ventures. Knowing the specifics of FedEx routes can enhance your investment. What Is a FedEx Route? A FedEx route refers to a designated area where a driver delivers packages for FedEx. Each route includes specific zip codes, enabling consistent delivery schedules. Routes can be purchased from existing owners, usually allowing you to start operations with an established customer base. This setup can minimize risks commonly associated with new business ventures and deliver immediate cash flow. Types of FedEx Routes FedEx offers various types of routes that cater to different business models: Line Haul Routes: These routes operate between FedEx distribution centers. They focus on transporting large volumes of freight over long distances, typically at night. Ideal for entrepreneurs looking for longer hours and significant cargo. Delivery Routes: These routes service residential and commercial areas. They require drivers to deliver packages directly to customers. They’re suitable for small businesses aiming for direct consumer engagement, allowing flexibility in managing deliveries and schedules. Home Delivery Routes: Focused on delivering packages to residential locations, these routes align closely with e-commerce trends. They offer opportunities for small businesses to cater to the growing demand for home deliveries. Understanding the types of FedEx routes enables you to align your business goals with the right investment, solidifying your presence in the market. Benefits of Buying a FedEx Route Investing in a FedEx route offers numerous advantages for small business owners seeking stability and growth. Notably, this opportunity allows you to tap into the expanding e-commerce market effectively. Proven Revenue Stream Owning a FedEx route provides a consistent revenue stream due to the increasing demand for package delivery. As e-commerce continues to grow, more consumers rely on shipping services, bolstering your financial prospects. Many route owners report annual revenue figures ranging from $100,000 to $500,000, depending on the route size and efficiency. This established income potential supports your small business’s sustainability and minimizes financial volatility. Established Customer Base Purchasing a FedEx route gives you access to an established customer base, reducing the time spent on customer acquisition. You inherit a loyal clientele, which often leads to immediate cash flow. The prior owner’s operational history offers insights into effective delivery practices, helping you maintain service quality and customer satisfaction. By capitalizing on this established presence, you position your small business for success from day one. Key Considerations Before Buying Before purchasing a FedEx route, it’s crucial to evaluate specific factors that influence your investment’s success. Focusing on route performance and contract terms helps you make informed decisions. Evaluating Route Performance Evaluate the route’s historical performance to understand its revenue potential. Review financial statements, including profit and loss statements, for at least the past three years. Analyze package volumes, delivery efficiency metrics, and customer satisfaction ratings. Look for trends that indicate steady or increasing demand, as a stable customer base ensures sustainable income. Consider the route’s geographical area as well since residential or commercial concentrations can impact delivery frequency and overall revenue. Understanding Contract Terms Understanding the contract terms associated with a FedEx route is essential for avoiding unforeseen liabilities. Contracts typically detail service expectations, route obligations, and compensation structures. Pay close attention to contract duration and renewal options, as terms may vary depending on the route’s classification. Ensure you grasp the termination clauses and any potential penalties for non-compliance. Knowing these aspects minimizes your risks and safeguards your investment in your new small business venture. The Buying Process Understanding the buying process is crucial for securing a profitable FedEx route. You’ll navigate specific steps to ensure a successful purchase. Finding Available Routes Finding available FedEx routes requires diligent research. Websites like FedEx’s official route listings, brokers specializing in route sales, and business platforms facilitate this search. Evaluate multiple options by comparing location, route size, and buyer reviews. Networking with current route owners can provide insights into the market and available opportunities, enhancing your chances of finding a route that aligns with your business goals. Financing Your Purchase Financing a FedEx route involves exploring various options to facilitate your investment. Bank loans, personal savings, and small business loans serve as common financing methods. Prepare financial documentation to demonstrate your ability to manage the investment, including proof of income and credit history. Review loan terms carefully to understand interest rates and repayment schedules, ensuring they fit within your financial landscape. Leveraging these financing methods can support your goal of owning a successful delivery business, contributing to your overall small business strategy. Conclusion Investing in a FedEx route can be a game changer for your entrepreneurial journey. With the booming e-commerce sector driving demand for package delivery, you’re stepping into a market ripe with opportunity. By carefully evaluating routes and understanding the purchasing process, you can secure a profitable venture that offers steady income and the freedom of being your own boss. As you navigate this exciting opportunity, remember to focus on the details that matter most. Assess historical performance and contract terms to protect your investment. With the right approach, owning a FedEx route could lead to a rewarding and successful business experience. Frequently Asked Questions What are FedEx routes? FedEx routes are specific areas assigned to drivers for delivering packages. Owning a route means you manage the logistics within that area, benefiting from an established customer base and consistent cash flow. Why is buying a FedEx route a good investment? Purchasing a FedEx route can be lucrative due to the growing e-commerce sector. Owners often see annual revenues between $100,000 and $500,000, providing a steady income and the chance to be your own boss. What types of FedEx routes are available? There are three main types of FedEx routes: Line Haul Routes, which transport freight; Delivery Routes, servicing residential and commercial areas; and Home Delivery Routes, focusing on residential packages. What should I consider before buying a FedEx route? Before buying a FedEx route, evaluate its historical performance, package volumes, delivery efficiency, and customer satisfaction. Understanding contract terms is crucial to avoid liabilities and risks. How can I find available FedEx routes? To find available routes, you can research through FedEx’s listings, work with brokers, and network with current owners to uncover potential opportunities suitable for your investment goals. What financing options are available for purchasing a FedEx route? Financing options include bank loans, personal savings, and small business loans. Prepare your financial documents and review loan terms to ensure they meet your financial situation and investment goals. Image Via Envato This article, "A Complete Guide to Buying a FedEx Route for a Profitable Delivery Business" was first published on Small Business Trends View the full article

If you’re feeling detached from work and lacking motivation lately, know that you are not alone. Gallup’s most recent State of the Global Workplace report revealed that employee engagement fell to 21% in 2024, declining two points from the previous year. In the last 12 years, employee engagement has only fallen one other time, in 2020, due in part to Covid-19, the shift to working from home, and increased isolation. The report “offers what may be our last snapshot of a workforce on the cusp of seismic change,” Gallup CEO Jon Clifton said on the report. “We are witnessing a pivotal moment in the global workplace—one where engagement is faltering at the exact time artificial intelligence is transforming every industry in its path.” The most recent decline can be linked to disruptions in the workplace over the last five years, including layoffs, the introduction of AI across industries, ongoing friction around RTO policies, and more. Broken down by region, the U.S. and Canada tied with Latin America and the Caribbean for the region with the highest engaged employees—although the percentage was still low, with less than a third being engaged. The region also ranked at the top for employees experiencing daily stress. Managers need help The report found that the global decline in engagement centers around one particularly affected group: managers. Managers under 35 years old and female managers were the most affected, with engagement declining by five and seven percentage points, respectively. The findings suggest that a lack of engagement from the top is trickling down to employees, and resulted in a loss of $438 billion in productivity to the world economy. Despite the declining rates, Gallup identified ways that employers can take action and lean toward a productivity boom: First, training managers on basic roles may boost engagement, with 44% of managers reporting a lack of training. Second, Gallup suggests teaching managers techniques for effective coaching, which could boost performance by up to 28%. Lastly, improving manager well-being should be prioritized, with manager development training and an encouraging peer working environment boosting well-being by up to 50%. View the full article

The death of Pope Francis has been announced by the Vatican. I first met the late Pope Francis at the Vatican after a conference called Saving Our Common Home and the Future of Life on Earth in July 2018. My colleagues and I sensed something momentous was happening at the heart of the church. At that time, I was helping to set up the new Laudato Si’ Research Institute at the Jesuit Hall at the University of Oxford. This institute is named after the pope’s 2015 encyclical (a letter to bishops outlining church policy) on climate change. Its mission is rooted in the pope’s religiously inspired vision of integral ecology—a multidisciplinary approach that addresses social and ecological issues of equality and climate breakdown. Originating from Argentina, Pope Francis, the first Jesuit pope, witnessed firsthand the destruction of the Amazon and the plight of South America’s poorest communities. His concern for justice for vulnerable communities and protection of the planet go hand in hand with his religious leadership. In his first papal letter, Laudato Si’, he called for all people, not just Catholics, to pay more attention to the frailty of both our planet and its people. What we need is no less than a cultural revolution, he wrote. As a theologian, I recognise that he inspired significant change in three key ways. 1. At global climate summits It’s no coincidence that Pope Francis released Laudato Si’ at a crucial moment in 2015 prior to the U.N. climate summit, Cop21, in Paris. A follow-up exhortation, or official statement, Laudate Deum, was released in October 2023, just before another U.N. climate summit, Cop28 in Dubai. Did the decisions at these global meetings shift because of the influence of Pope Francis? Potentially, yes. In Laudate Deum, Pope Francis showed both encouragement and some frustration about the achievements of international agreements so far. He berated the weakness of international politics and believes that Cop21 represented a “significant moment” because the agreement involved everyone. After Cop21, he pointed out how most nations had failed to implement the Paris agreement which called for limiting the global temperature rise in this century to below 2°C. He also called out the lack of monitoring of those commitments and subsequent political inertia. He tried his best to use his prominent position to hold power to account. Promoting a general moral awareness of the need to act in ecologically responsible ways, both in international politics and at the local level is something that previous popes, Pope John Paul II and Pope Benedict XVI also did. But, Pope Francis’s efforts went beyond that, by connecting much more broadly with grassroots movements. 2. By advocating for Indigenous people Cop28 marked the first time that close to 200 countries agreed to transition away from fossil fuels. Pope Francis’s interventions potentially helped shift the needle just a little in the desired direction. His emphasis on listening to Indigenous people may have influenced these gatherings. Compared with previous global climate summits, Cop28 arguably opened up the opportunity to listen to the voices of Indigenous people. However, Indigenous people were still disappointed by the outcomes of Cop28. Pope Francis’s lesser-known exhortation Querida Amazonia, which means “beloved Amazonia,” was published in February 2020. This exhortation resulted from his conversations with Amazonian communities and helped put Indigenous perspectives on the map. Those perspectives helped shape Catholic social teaching in the encyclical Fratelli Tutti, which means “all brothers and sisters,” published on October 3 2020. For many people living in developing countries where extractive industries such as oil and gas or mining are rife, destruction of land coincides with direct threats to life. Pope Francis advocated for Indigenous environmental defenders, many of whom have been inspired to act by their strong faith. For example, Father Marcelo Pérez, an Indigenous priest living in Mexico, was murdered by drug dealers just after saying mass on October 23, 2023, as part of the cost of defending the rights of his people and their land. While 196 environmental defenders were killed globally in 2023, Pope Francis continued to advocate on behalf of the most marginalised people as well as the environment. 3. By inspiring activism I’ve been speaking to religious climate activists from different church backgrounds in the U.K. as part of a multidisciplinary research project on religion, theology and climate change based at the University of Manchester. Most notably, when we asked more than 300 activists representing six different activist groups who most influenced them to get involved in climate action, 61% named Pope Francis as a key influencer. On a larger scale, Laudato Si’ gave rise to the Laudato Si’ movement, which coordinates climate activism across the globe. It has 900 Catholic organizations as well as 10,000 of what are known as Laudato Si’ “animators,” who are all ambassadors and leaders in their respective communities. Our institute’s ecclesial affiliate, Tomás Insua, based in Assisi, Italy, originally helped pioneer this global Laudato Si’ movement. We host a number of ecumenical gatherings which bring together people from different denominations and hopefully motivate churchgoers to think and act in a more climate-conscious way. Nobody knows who the next pope will be. Given the current turmoil in politics and shutting down of political will to address the climate emergency, we can only hope they will build on the legacy of Pope Francis and influence political change for the good, from the grassroots front line right up to the highest global ambitions. Celia Deane-Drummond is a professor of theology and director of Laudato Si’ Research Institute, Campion Hall at the University of Oxford. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

President’s latest retreat follows intense lobbying by industry executivesView the full article

Noindex tags hiding in your site can prevent search engines from indexing your pages. Google's Martin Splitt advises where to look for them. The post Google’s Martin Splitt Explains How To Find & Remove Noindex Tags appeared first on Search Engine Journal. View the full article

Blue Shield of California shared the protected health information of 4.7 million individuals with Google over a nearly three-year period, a data breach that impacts the majority of its nearly 6 million members, according to reporting from Bleeping Computer. This isn't the only large data breach to affect a healthcare organization the last year alone. Community Health Center records were hacked in October 2024, compromising more than a million individuals' data, along with an attack on lab testing company Lab Services Cooperative, which affected records of 1.6 million Planned Parenthood patients. UnitedHealth Group suffered a breach in February 2024, resulting in the leak of more than 100 million people's data. What happened with Blue Shield of California?According to an April 9 notice posted on Blue Shield of California's website, the company allowed certain data, including protected health information, to be shared with Google Ads through Google Analytics, which may have allowed Google to serve targeted ads back to members. While not discovered until Feb. 11, 2025, the leak occurred for several years, from April 2021 to January 2024, when the connection between Google Analytics and Google Ads was severed on Blue Shield websites. The following Blue Shield member information may have been compromised: Insurance plan name, type, and group number City and zip code Gender Family size Blue Shield assigned identifiers for online accounts Medical claim service date and provider Patient name Patient financial responsibility "Find a Doctor" search criteria and results According to the notice, no additional personal data—Social Security numbers, driver's license numbers, and banking and credit card information—were disclosed. Blue Shield also states that no bad actor was involved, nor have they confirmed that the information has been used maliciously. What to do if your information was leakedBlue Shield of California has begun notifying members of the breach, though the company is unable to confirm whether any specific individual's information was compromised. Blue Shield is not offering credit monitoring or identity protection services to affected members at this time. If you have questions about the breach and how you may be impacted, you can call the support line at 833-918-5064 Monday to Friday from 6 a.m. to 6 p.m. PT. That said, as with any data breach, you should continue to monitor your credit report and financial accounts for any suspicious activity. Request a free copy of your credit report (available weekly), freeze your credit and place a fraud alert, and take steps to protect your Social Security number from being used fraudulently. View the full article

The HyNet North West industrial cluster will be confirmed at a two-day energy security summit in LondonView the full article

WhatsApp is adding a new privacy feature that will allow you to block others from exporting chats, automatically downloading media, and using your messages for AI features, among other limitations. All of this is a part of a new option called Advanced Chat Privacy, which is currently rolling out to WhatsApp users worldwide. How to block people from exporting your WhatsApp chatsTo use these features, make sure you are running the latest version of WhatsApp on your device. Then, open a private chat or a group in WhatsApp, tap the name of the contact or group, and scroll down until you see Advanced Chat Privacy. This button is located near the Lock Chat option on this page. Note that it may not appear on WhatsApp immediately since it's being rolled out in batches worldwide. If you don't see this feature, sit tight, as it should roll out to you soon. Once you enable Advanced Chat Privacy, others won't be able to export your chats from WhatsApp. You can also block others from enabling automatic media downloads on their device or using your messages for AI features in WhatsApp. Notably, the company is calling this the "first version" of Advanced Chat Privacy, and says it will add more features to this setting in the future. You should know that enabling this setting doesn't make it impossible to export your chats or save media. If someone is determined to export data from WhatsApp, they can easily take screenshots or manually download media. This privacy feature will make it a little harder to export data, since users won't be able to rely on WhatsApp's built-in options, but it won't really be able to stop someone who is determined to bypass these restrictions. The latest update follows a slew of new WhatsApp features, including the ability to see who's online in a group chat, more control over group notifications, a built-in document scanner on WhatsApp for iPhone, and many more. View the full article

Bank of England governor signals that central bank is likely to cut UK interest rates next month in response to uncertaintyView the full article

Homebuilding industry CEOs said tariff impacts would likely be felt in the back half of the year, but affordability concerns are applying pressure now. View the full article

Starbucks is brewing up something new in Texas—and this time, it’s not just what’s in the cup. Next week, the coffee giant will open its first-ever 3D-printed store, a drive-thru-only location in Brownsville that looks more like the future of construction than your average café. Built with layers of concrete piped out by a giant robotic printer, the 1,400-square-foot structure is part of the company’s ongoing effort to modernize operations and trim costs. But does a 3D-printed café actually save money—or is this just a buzzworthy experiment? Is 3D-printing more cost-effective? Peri-3D, a German company, used a giant 3D printer to pump out layers of concrete mixture to create the structure. According to the Texas Department of Licensing and Regulation, the cost for building the small scale coffee shop was about $1.2 million. The accounting platform Freshbooks says building a restaurant from the ground up can cost up to $2 million. However, a smaller-scale quick-serve restaurant may cost less to build. According to KRG Hospitality, it costs around $535 per square foot to build a quick serve restaurant, which comes out to $749,000 for a 1,400-square-foot structure like the new Starbucks—a bit less than the $1.2 price tag for the 3D-printed build. Of course, the new method is a first for the brand. And builders say, the more they use the technology, the more efficient they are at it. In Georgetown, Texas, an entire community of 100 homes was recently built using 3D-printing. The company who built the community, Lennar, says they’re seeing costs drop with each build. Stuart Miller, chairman and co-CEO of Lennar, told CNBC earlier this year that the construction company says their costs and cycle time go down “by half” by adopting 3D-printing. “This is significant improvement in evolving a housing market that has the ability to change over time and being more adaptable and more functional in providing affordable and attainable housing for a broader swath of the market,” said Miller. Likewise, many building materials are becoming more expensive all the time. According to a 2023 report by construction cost data tracking firm Gordian, 82.5% of construction materials have skyrocketed since 2020, with the average increase at 19%. Now that the impact of tariffs is looming, those costs are expected to increase even more. 3D-printing is also much faster, meaning that projects can be completed in a fraction of the time, potentially drastically cutting labor costs. According to the World Economic Forum, 3D-printing can cost just 30% of what building structures the old-fashioned way costs. That’s why some companies are using it as a tool to address labor shortages and the housing crisis. The future of restaurant building? 3D-printing is gaining momentum for construction purposes, given it’s less time-consuming and has the power to be less costly. In addition to housing, in Japan, a 3D-printed train station was just erected. And Peri-3D, itself, has completed at least 15 construction projects, including residential buildings in Europe and Germany. 3D-printing has been incorporated into some restaurants when it comes to customizing food, or even making 3D-printed furniture, too. But building restaurants with the technology is a brand-new development. With restaurant chains looking for cost-cutting initiatives in the wake of inflation, rising operating costs, and the impact of tariffs, 3D-printing could eventually become a time-slashing, and cost-slashing way for establishments to expand. Especially because, no matter how the restaurants are built, the food, and the coffee, are likely to taste the same. View the full article