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Bringing someone new into your team is exciting, but without structure, even strong hires can lose momentum fast. The right onboarding templates turn first impressions into clear direction, measurable goals and confident execution. Keep reading to explore practical employee onboarding templates that help managers across industries organize expectations, accelerate ramp-up and build accountability from day one. Whenever you’re ready to start managing projects, give ProjectManager a try. ProjectManager is an award-winning project management software designed to plan, schedule and track projects from start to finish. Build detailed project schedules, allocate resources, monitor costs and compare estimates against actual performance using a complete set of powerful project management tools. Get started for free today. /wp-content/uploads/2024/04/Light-mode-portfolio-dashboard-CTA-1600x851.pngLearn more 1. 30-60-90 Day Plan Template During a new hire’s first three months, clarity around priorities determines how quickly they gain traction. A 30-60-90 day plan breaks the employee onboarding process into defined phases, outlining short-term goals, learning priorities, performance milestones and expected deliverables so both manager and employee share the same action plan from day one. /wp-content/uploads/2024/11/30-60-90-day-template-full-table-600x359.png This 30-60-90 day plan template organizes each phase into SMART goals, action steps, deliverables, key performance indicators and resource requirements. During the first 30 days, the focus centers on understanding team dynamics and reviewing project documentation. By 60 days, attention shifts to process improvements and cross-functional collaboration. At 90 days, the employee tracks milestone completion, performance outcomes and stakeholder reporting to demonstrate measurable impact. 2. Professional Development Plan Template Long-term performance improves when development is planned instead of assumed. A professional development plan outlines how an employee will strengthen skills, close performance gaps and grow into greater responsibility over time, connecting current competencies with future expectations and aligning individual progress with the broader employee onboarding process and team performance goals. /wp-content/uploads/2025/02/professional-development-plan-template-600x551.png This professional development plan template starts with personal information and a current skills assessment to establish a realistic baseline. From there, it guides the employee through defining development goals, mapping specific action steps and setting a clear timeline. Built-in sections for resources, performance indicators and evaluation ensure progress is measurable, supported and regularly reviewed rather than forgotten after the first draft. 3. Performance Review Template At the end of any review period, structured feedback becomes essential for maintaining standards and improving results. A performance review evaluates how an employee has performed over a defined timeframe, measuring outcomes against expectations, goals and core competencies while reinforcing alignment within the employee onboarding process. /wp-content/uploads/2025/02/performance-review-template-600x491.png This performance review template begins with employee information and a defined review period to establish context. It then walks managers through structured performance criteria such as job knowledge, quality of work, productivity and teamwork. Dedicated sections for goals achieved, future objectives, overall ratings and signatures ensure feedback is documented, actionable and formally acknowledged by both parties. 4. Performance Improvement Plan Template When performance gaps become visible, formal structure protects both accountability and fairness. A performance improvement plan documents the specific steps an employee must take to correct deficiencies within a defined timeframe, clarifying measurable standards and reinforcing expectations during critical stages of the employee onboarding process. /wp-content/uploads/2024/10/Performance-improvement-plan-screenshot-600x727.png This performance improvement plan template begins by stating the purpose and outlining specific performance issues tied to job standards. It then guides managers to set SMART goals, define a clear action plan and establish an improvement timeline. Sections for support resources, evaluation criteria and documented consequences ensure accountability, while final assessment and signatures formally close the loop. 5. Employee Schedule Template Clear visibility into work hours prevents confusion, overlap and staffing gaps from the start. An employee schedule outlines when team members are expected to work, including shift start times, end times and days off, helping new hires understand how their availability aligns with operational demands and team coverage requirements. /wp-content/uploads/2024/10/Employee-Schedule-Template-600x148.png This employee schedule template organizes weekly shifts by employee name and day of the week, displaying start times, end times and total hours. Managers can quickly assign coverage, track off days and balance workloads across the team. For new hires, it provides immediate visibility into their shift structure and reinforces accountability from the start. 6. Training Record Template Tracking completed training is critical for compliance, skill development and risk management. A training record documents the courses, certifications and professional development activities an employee completes over time, ensuring that required safety, technical and soft skills training are properly recorded within the employee onboarding process. /wp-content/uploads/2025/10/Training-Record-Template-600x183.png This training record template centralizes employee details alongside course information, training type, provider, start and completion dates, certification status and expiration deadlines. Managers can quickly monitor compliance requirements, identify upcoming renewals and track in-progress training. Revision dates and approval fields add governance, making the document reliable for audits, performance reviews and workforce planning. 7. Skills Matrix Template Understanding team capability at a glance makes workforce planning far more strategic. A skills matrix maps employees against the competencies required for their roles, making strengths and gaps visible while supporting training decisions, resource allocation and structured onboarding templates across departments. /wp-content/uploads/2025/04/skills-matrix-template-600x109.png This skills matrix template lists each employee alongside key skills, proficiency assessment sources and required skill levels. It highlights skill gaps and recommends targeted actions such as certifications or workshops. By comparing current capability with expected performance standards, managers can plan training, allocate resources strategically and strengthen team capacity with measurable development steps. 9. Team Charter Template Before a team begins executing work, alignment around purpose and authority must be documented. A team charter formalizes the project background, mission, scope, roles and operating rules so everyone understands expectations, decision-making authority and success criteria within the employee onboarding process and broader project environment. /wp-content/uploads/2021/03/Team-Charter-Screenshot-600x437.jpg This team charter template captures foundational details such as team name, leadership, project duration and stakeholder context, then structures key sections covering mission, budget, resources, roles, scope, milestones and communication guidelines. By requiring documented responsibilities, performance measures and dated signatures, it creates accountability, clarifies authority and prevents confusion once project execution begins. ProjectManager Is an Award-Winning Project Management Software ProjectManager offers robust project management features such as Gantt charts, task lists, workload management charts, timesheets and real-time dashboards and reports. In addition to that, it’s also equipped with AI project insights, online team collaboration features and unlimited file storage that further help project managers ensure nothing falls through the cracks. Watch the video to learn more! If you need a tool to manage projects from start to finish, then signup for our software now at ProjectManager. Our online software can help project managers plan, track and oversee projects as they unfold. Sign up for a free 30-day trial today! The post 9 Free Employee Onboarding Templates for Excel and Word appeared first on ProjectManager. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you’re starting a home tool set or looking to graduate from a beginner set of hand tools to expand the variety of DIY projects you can tackle, a quality set of wrenches and drivers is key. Everyone who does DIY and home repair projects knows that a comprehensive set of bits and sockets will save you hours of aggravation while you’re working. This 104-piece Craftsman tool set is a good investment because it has a variety of sockets, ratchets, and driver tips. CRAFTSMAN 104Pc Mechanic Tool Set (CMMT45104) $79.98 at Amazon $164.00 Save $84.02 Get Deal Get Deal $79.98 at Amazon $164.00 Save $84.02 What comes in the boxThis Craftsman 104-piece mechanics tool set comes with a 3/8-inch ratchet, a 1/4-inch ratchet, a hand driver handle, 48 standard sockets, 12 deep sockets, 16 Allen wrenches, two extension bits, a corner adapter, 22 driver bits, and a classic red Craftsman tool box. The ratchets are low profile, allowing them to be used in tight spaces. The sockets come in SAE sizes 5/32-inch through 1/2-inch and metric sizes 4 mm through 21 mm. The bits include flat head, Phillip’s head, Robert’s bits, and star tip. The tool box comes with drawer organizers so there’s a spot for every tool. The driver handle and the ratchets are all standard sizes, so you’ll be able to use them with other sockets and bits or replacements if you lose any parts. Hand tools can be expensive, and getting a set that includes a wide range of bits and sockets will save you trips to the hardware store while you’re working on a project because it allows you to tackle a variety of fastener types from screws to bolts. This set has 104 pieces, and it’s 51% off at $79.98, making each tool less than $1 apiece. As a bonus, this set comes with the classic red Craftsman tool box, which on its own can cost between $50 and $75. Why I recommend Craftsman toolsCraftsman is known for the lifetime warranty on their hand tools, and everything in this tool set is covered by that besides the tool box and the drawer inserts. Although their tools are often covered by a warranty, I have only used it once on a 20-year-old ratchet that finally slipped its gears; most of the time, you’ll be free from the hassle of even needing to get a replacement. In addition to the warranty, Craftsman tools are known for being durable. I had a mechanics tool set very similar to this one that I got as a teenager, and I still have most of the tools that came with it, save for a few that went missing over the years. I’ve used the sockets for car repair, to fix a heat pump, to assemble carts with wheels, and on a variety of construction projects, and I’ve had very few issues with them. Craftsman tools have a good reputation for durability and the sets that come in the red portable tool boxes are a classic for home DIY shops. Having a simple and efficient way to pack up your tools when you’re working on an outdoor project or away from home will make your tool set much more accessible, and you’ll use it more if you can quickly grab it and go. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $119.00 (List Price $179.00) Samsung Galaxy S26, Unlocked Android Smartphone + $100 Gift Card, 512GB, Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, Black — $899.99 (List Price $1,199.99) Samsung Galaxy Buds 4 Pro AI Noise Cancelling 2.0 Wireless Earbuds (Black) + $30 Amazon Gift Card — $249.99 (List Price $279.99) Google Pixel 10a 128GB 6.3" Unlocked Smartphone + $100 Gift Card — $499.00 (List Price $599.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $329.00 (List Price $349.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Soundbar — $99.99 (List Price $119.99) Deals are selected by our commerce team View the full article

China’s progress in building a modern economy, evident in its kung-fu fighting robots and self-parking cars, is hitting limits as a downturn in its housing industry drags on, small businesses suffer and young people struggle to find jobs. The gap between Chinese leader Xi Jinping’s high-tech, artificial intelligence-driven ambitions and the hard realities of slowing growth is the backdrop for the annual meeting of the country’s largely ceremonial national legislature, the National People’s Congress, which begins Thursday. During the meetings, which draw about 3,000 deputies to Beijing, top leaders will outline China’s annual target for growth and the congress will endorse a five-year blueprint of policy priorities until 2030. “What we’ll see is the trade-off between whether it’s going to be industry and tech, or looking after domestic demand,” said Alexander Davey, an analyst at the Mercator Institute for China Studies. “These are the two priorities that are juggling for Xi Jinping right now.” China’s economy is losing momentum In a city in southern China’s Guangdong, families were cutting back on big purchases during last month’s Lunar New Year holidays. Even for auspicious houseplants like orchids, used as a symbol of abundance and prosperity, prices were slashed by as much as 40% from last year. The penny pinching has small business owners complaining about hard times. China reported it reached “around 5%” economic growth in 2025, but economists question some official data. The relatively robust pace of growth was supported by strong manufacturing as exports surged, despite U.S. President Donald The President’s tariff hikes and other disruptions to trade. “Hitting the 2025 growth target is hardly reassuring as the Chinese economy is losing growth momentum, with rising imbalances and enormous structural problems being papered over by a surge in export-driven growth,” Eswar Prasad, a professor of economics and trade policy at Cornell University, told The Associated Press in emailed comments. Property slump persists A downturn in China’s housing market began several years ago and piecemeal efforts to revive the industry have made only fitful progress. Dozens of property developers defaulted on their debts as authorities cracked down on excessive borrowing. With overall home prices down 20% or more from 2021, a recovery remains elusive. The meltdown in one of the country’s biggest industries eliminated hundreds of thousands of jobs and with 12.7 million graduates entering the job market this year, more than 16% of young Chinese are unemployed. Some just are giving up and opting out of the rat race, or “lying flat.” Families whose main assets are their homes have grown cautious about spending, weakening consumer demand and confounding longstanding efforts to shift the economy to greater reliance on domestic investment. The congress may bring some fresh moves to beef up social welfare and other support, measures economists say are overdue and necessary for sustained, steady growth. China sticks to exports Reliance on exports is what help keeps China’s economy buzzing, at least for now. China recorded a $1.2 trillion trade surplus in 2025, as exports kept its factories humming. Despite the China-U.S. trade war, it has been shipping more to regions including Europe and Latin America. But it’s facing pushback from its trading partners. Under leader Xi, China has prioritized developing advanced technologies such as AI, robotics, computer chips, electric vehicles and renewable energy. Massive state support has companies churning out more EVs, TVs, solar panels and other products than China and its trading partners need. “To achieve those goals, the government is going to have to continue to provide subsidies and preferential support for high-tech and strategic industries,” said Leah Fahy, a China economist at Capital Economics. “(That) will, in turn, continue to fuel overcapacity.” In a recent report, the International Monetary Fund urged China to cut massive state subsidies and other support for industries that many Western countries say give its companies an unfair advantage over foreign rivals. At the same time, social welfare and other areas of the economy lag behind. The focus on what the ruling Communist Party has dubbed “high quality development” is bound to continue under the five-year plan for 2026-2030 that lawmakers are due to endorse at the congress. Over the past few decades, China’s transformation into a manufacturing superpower was underpinned by booming construction of homes, office buildings, roads, ports and railways. But tech supply chains are narrower, providing fewer jobs. So the trickle down effect is much weaker, said Lynn Song, chief economist for Greater China at ING Bank. “If anything, the more successful the so-called future industries become, the more they will draw resources away from the traditional sectors that still provide the bulk of employment and livelihoods for most people,” said Henry Gao, a professor of law at Singapore Management University. Xi is expected to consolidate more power The annual congress is an impressive show. Thousands of delegates fill the Great Hall of the People in central Beijing. A military band performs and delegates from various ethnic groups attend in traditional clothing. For all the pomp, the meeting is largely a set piece. The congress lasts only one week and its near-unanimous votes on the final day formalize decisions made ahead of time by party leaders. It’s a show of unity reaffirming the polices and direction they have set. Increasingly that leadership has centered on one person, Xi, who has consolidated power since taking the helm in 2012. Now 72, he is one of modern China’s most powerful leaders. Some analysts think Xi will emulate Mao Zedong, the revolutionary leader who founded communist China, and rule for life. Annual reports presented at the congress are replete with references to the party’s crucial role, “with Comrade Xi Jinping at its core.” Xi’s military purge is under the spotlight After ascending to power, Xi doubled down on longstanding anti-corruption campaigns, forcing many officials to step down to face investigation and prosecution, including top military brass. Days before the congress opened, the national legislature removed nine military officers from its ranks, widening a years long military purge. Last month, Gen. Zhang Youxia, the highest ranking military member just below Xi, was ousted over suspected disciplinary violations. Xi’s actions may weaken China’s military readiness in coming years, but he is also ensuring the force would be more politically reliable in the longer run, a report by Center for Strategic and International Studies think tank suggested. The anti-corruption drives have eradicated potential political rivals, and his iron grasp on power makes it much less likely other officials will challenge his vision to build China into a self-sufficient tech leader and 21st-century global power. AP Business Writer Elaine Kurtenbach contributed. —Chan Ho-Him and Ken Moritsugu, Associated Press View the full article

In a year of tremendous uncertainty, one of the few constants has been the swift uptick in gold and silver prices. Both metals have reached record high after record high as investors turn to safe-haven assets. Yet, as war escalates across the Middle East, the prices of silver and gold are currently falling. Most notably, silver fell over 11% on Tuesday and is down over 7% to about $82.50 per ounce at the time of publication. That’s more than a 5% drop over the last five days and close to 3% down for the past month. Silver’s all-time high price came on January 29, with a whopping $129.64 per ounce. Even with the significant drop from that peak, silver is still over 161% up year-over-year (YOY) and more than 16% up for 2026. Meanwhile, gold is down over 3% on Tuesday to about $5,145 per ounce at the time of publication. Its record-high of $5,594.82 coincided with silver’s best price. Why are silver and gold prices dropping? Both metals, especially gold, rose on Monday following the weekend’s attacks in the Middle East. But factors such as a stronger U.S. dollar and the potential for rising interest rates have dampened the appeal of non-yielding assets, like silver. Profit-taking is also likely at play for silver—the metal’s worth has been volatile since its peak in January. View the full article

Apple is continuing to announce new products ahead of its big March 4 event. Yesterday, it was the iPhone 17e and M4 iPad Air. Today, it's all about the Mac. Apple made a number of announcements: a new M5 MacBook Air, M5 Pro and M5 Max MacBook Pros, and new Studio Display options for anyone who wants to take out a mortgage on their external displays. All of these new products will be available preorder tomorrow, and go on sale March 11. M5 MacBook AirThis first announcement isn't all that exciting, but it does make sense for Apple. The company is now shipping MacBook Airs with the M5 chip, following the M5 MacBook Pro it launched in October. That doesn't come with any real design or feature changes: These are largely the same 13 and 15-inch MacBook Airs you can buy with M4. However, you do get Apple's latest-gen chip, which comes with performance upgrades. M5 comes with a 10-core CPU and four "super" cores and six efficiency cores, up to a 10-core GPU, a 16-core neural engine for AI processing, and 153GB/s memory bandwidth. Apple says that M5 can process AI tasks up to four times faster than M4, and comes with 28% more memory bandwidth. While those are the direct comparisons with M4, many of Apple's stats in its press release compare the M5 to M1, likely for two reasons. The year-over-year gains between chips aren't huge, and, because of that, people tend to hold onto M-series Macs for a long time. Apple is likely trying to target M1 MacBook Air users who might be starting to think about an upgrade. The biggest change aside from M5 is the starting storage amount: The M5 MacBook Air now comes with 512GB of storage in the base model, so 256GB is no longer an option. That's good news, as the latter can run out fast, but it does mean the MacBook Air now starts at $1,099, rather than the $999 the machine has been known for. You can configure the new Airs with up to 4TB of storage, too, if you need it, though any storage you get is going to be faster than previous MacBook Airs. Apple says the new SSDs are 2x faster in regard to both read and write speeds. The M5 chip also supports Wi-Fi 7 and Bluetooth 6, which is an upgrade over M4's support for Wi-Fi 6E and Bluetooth 5.3. Apple is shipping the new Airs with a 40W "Dynamic Power Adapter" that can charge up to 60W. M5 Pro and M5 Max MacBook ProsIf you're looking for the fastest MacBooks money can buy, turn your attention to the MacBook Pros. This is bigger news than the MacBook Air, as Apple already shipped products with the M5 chip. Now, the company is debuting M5 Pro and M5 Max for the first time in the new MacBook Pros—though, once again, these chips are really the only thing new about these machines. Still, that's a big deal, if you take Apple at its word. The company says that M5 Pro and M5 Max have the world's fastest CPU Core ("using shipping competitive systems and select industry-standard benchmarks"), and are built using Apple's new "Fusion Architecture." That means these chips combine two dies on one chip, with a CPU up to 18 cores and a GPU up to 20 cores (M5 Pro) or 40 cores (M5 Max). M5 Pro can be configured with up to 64GB of RAM and 4TB of storage, while M5 Max can go up to 128GB of RAM and 8TB of storage. The name of the game for Apple here is AI processing. The company says that M5 Pro can generate AI images 3.7 times faster than M4 Pro, and process LLM prompts 3.9 times faster. Meanwhile, M5 Max can generate AI images 3.8 times faster than M4 Max, and LLM prompt processing is four times faster. The gains are even larger when compared to M1 Pro and M1 Max, of course, which Apple highlights for similar reasons to the M5 MacBook Air: M1 Pro and M1 Max MacBook Pro owners are holding onto their laptops. As with the M5 MacBook Air, Apple is doubling the read/write speeds of the SSDs in these MacBook Pros. The base model M5 Pro MacBook Pro now comes with a 1TB SSD, while the M5 Max comes with 2TB. It also comes with Wi-Fi 7 and Bluetooth 6 support. Those upgrades come at an increased base cost, however: The 14-inch M5 Pro MacBook Pro now starts at $2,199, while the 16-inch MacBook Pro with M5 Pro starts at $2,699—$200 more than before. Studio Display and Studio Display XDRApple also announced refreshes to its external displays—Studio Display and Studio Display XDR. The Studio Display refresh is rather minor: It now comes with a 12MP Center Stage camera, with some image enhancements and support for Desk View—Apple's feature that lets you show off your desk with just the webcam. It also has improved microphones and speakers, and Thunderbolt 5 support. But the display itself is much the same as the previous model, and still starts at $1,599. If you want features like a high refresh rate 120Hz display, you'll need to look to the Studio Display XDR. This display packs Apple's "pro" features: It comes with a 27-inch 5K display with mini-LED, and can reach 1,000 nits of brightness (2,000 nits in HDR). Those features come at a cost, however: $3,299, to be exact. View the full article

Builderius page builder announced an experimental AI integration that enables it to apply changes inside the builder. The post Builderius WordPress Page Builder Integrates Claude AI appeared first on Search Engine Journal. View the full article

Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. What’s happening. Meta is narrowing its definition of click-through attribution for website and in-store conversions. Going forward, only link clicks — not likes, shares, saves or other interactions — will count toward click-through attribution. The change is designed to reduce discrepancies between Meta Ads Manager and third-party tools like Google Analytics. Between the lines. Social media has overtaken search as the world’s largest ad channel, according to WARC, but many attribution systems were built for search-era behaviors. On social platforms, engagement extends beyond link clicks. Historically, Meta counted all click types toward click-through conversions, while many third-party tools only counted link clicks — creating reporting misalignment. What’s changing. Conversions previously attributed to non-link interactions will now fall under a renamed “engage-through attribution” (formerly engaged-view attribution). Meta is also shortening the video engaged-view window from 10 seconds to 5 seconds, reflecting faster conversion behavior — particularly on Reels. The company says 46% of Reels purchase conversions happen within the first two seconds of attention. Why we care. This update makes it easier to see which actions actually drive conversions, reducing confusion between Meta reporting and third-party analytics like Google Analytics. By separating link clicks from other social interactions, marketers get a clearer view of campaign performance, while the new engage-through attribution captures the value of likes, shares, and saves. This gives advertisers more confidence in their data and helps them make smarter, more impactful Third-party tie-ins. Meta is partnering with analytics providers like Northbeam and Triple Whale to incorporate both clicks and views into attribution models, aiming to give advertisers a more complete performance picture. The rollout. Changes will begin later this month for campaigns optimizing toward website or in-store conversions. Billing will not change, but reporting inside Ads Manager may shift as attribution definitions update. The bottom line. Meta is attempting to balance clearer, search-aligned click reporting with better visibility into uniquely social interactions — giving advertisers cleaner comparisons across platforms while still capturing the incremental impact of engagement-driven conversions. Dig deeper. Simplifying Ad Measurement for a Social-First World View the full article

One of the great tales from basketball lore is how coach Phil Jackson led teams like the Bulls and the Lakers to dynasty status. Working with legends like Michael Jordan and Kobe Bryant, he might have let the all-stars run the show. Instead, his success hinged on transparency. Jackson gave players clear, constructive feedback. For example, he urged Jordan to cut back on scoring and involve his teammates more, recognizing that team success required more than a scoring leader. It’s a valuable lesson for business leaders today. Feedback can be tough to give. It can be uncomfortable. But withholding honest feedback is a disservice—to employees and to the company. As CEO of Jotform, I encourage managers to treat feedback as an operating system embedded in daily work, rather than something delivered as an occasional event. Here’s why. Feedback’s compounding impact Feedback goes beyond merely improving how an employee completes an isolated task or project. You might be surprised to discover how the benefits endure, compounding over time. For starters, offering feedback boosts employee engagement. According to research from Gallup, 80% of employees who reported receiving meaningful feedback in the past week were fully engaged. In a world where professionals are anxious about the threat of AI, it’s understandable that getting a sense of how they’re performing is encouraging. If I’ve learned anything in two decades as a business owner, it’s that engaged employees are not only more motivated, they also tend to stick with the company. Even when feedback leans negative, it signals that the company is invested in employees and their growth. As Harvard Business Review points out, feedback helps employees find meaning in their work. On a basic level, constructive feedback aids mastery. Put simply, mastering a skill feels good. If you’ve ever picked up a second language or perfected a new recipe, you understand that validating sensation. When given thoughtfully, feedback shows how an employee’s contribution fits into the bigger picture. It can make daily tasks, including inevitable busywork, feel more purposeful. For leaders, the challenge remains: how to make feedback more effective and meaningful. Here’s how leading teams make it work. How to deliver feedback that actually works When feedback is limited to annual reviews or when it’s only prompted by missteps and errors, it becomes a source of dread. Like a Pavlovian response, employees learn to associate a summons to the leader’s office with bad news. They brace themselves for a difficult conversation. When managers shift feedback from reactive to routine by proactively including it in regular workflows, meetings, and project cycles, the idea of receiving feedback becomes less fraught. At my company, regular feedback helps employees become accustomed to both positive and negative comments on their performance and view them more as coaching than reprimands (we do this using Jotform’s online feedback forms, of course). Frequent feedback tends to buoy performance, too. Indeed, employees are 3.6 times more likely to strongly agree that they are motivated to do outstanding work when their manager provides daily (rather than annual) feedback, according to Gallup. For the sake of employees’ nervous systems, it’s good practice to standardize and communicate how leaders deliver feedback—whether through a quick face-to-face check-in, a scheduled phone call, or a standing weekly Slack chat. When feedback follows a consistent structure and cadence, expectations become clearer, and employees know what to anticipate. Everyone receives the same level of attention, which reduces anxiety and helps minimize perceptions of bias. When giving feedback, smart leaders leverage data and AI insights to spot patterns. That way, teams know that feedback is based on real, objective information, not just subjective opinions. For example, you can tap into operational metrics, like error rates and customer response times, and use AI tools to analyze trends and tease out patterns in employee performance over time. One final observation from my experience: the lion’s share of employees actively want more feedback. Younger generations, in particular, are eager for more regular insight into how they’re doing. They recognize that it’s key to advancement and career growth. Thankfully, they also recognize the value of hearing from human leaders. Whether on the basketball court or in the office, they aren’t convinced they can learn everything they need to know through AI tools like ChatGPT—not yet, at least. Leaders can deliver the kind of feedback that boosts careers and strengthens teams. View the full article

Here is a recap of what happened in the search forums today...View the full article

Clones are everywhere. Last week I talked about the rumor that actor Selena Gomez is a clone or a double (she is not). This week, it's Jim Carrey. Many online are wondering whether the rubber-faced comedian/actor is not what he seems to be. Maybe he's a clone. Maybe he has a doppelgänger. Maybe it's a prank. This is all obviously dumb, but unlike the Selena Gomez story, there's some evidence that supports the idea. It's not good evidence, but it's at least a little more interesting than most conspiracy theories. Why people think Jim Carrey is a lookalikeThe theories started flying last week, when Jim Carrey was given the César Award in Paris. The 64-year-old comedian hasn't been seen much in public for the past couple of years, and he delivered a speech in French at the awards presentation, despite never having publicly spoken the language. And he looked different than he used to. See for yourself: This was enough evidence for the world's conspiracy theorists to conclude that Carrey is a clone, or that he has been replaced by a multilingual double or something. So people took to X, instagram, and TikTok to spread the theory in posts like this: This Tweet is currently unavailable. It might be loading or has been removed. And this: This Tweet is currently unavailable. It might be loading or has been removed. His eyes are a different color, people said. His face has a totally different shape. Not the same guy, they concluded. But the rabbit hole goes deeper than just "he looks different." The Alexis Stone connectionOn March 1, Alexis Stone, an online person, seemed to take credit for portraying Carrey at the award show with the following post on Instagram bearing the caption "Alexis Stone as Jim Carrey in Paris." Stone has gained over a million followers online for their ability to impersonate celebrities to an uncanny level using latex and special effects makeup. Check out this Jack Nicholson: So it's not impossible, right? Jim Carrey has admitted to using doubles in the pastIt wasn't long before internet sleuths tracked down a David Letterman interview with Carrey where he says he's used a "Jim Carrey double." "I send him off in one direction, and he sucks all the press in that direction, and I can just have my day," Carrey told David Letterman. So he admits it! The plot thickens. Wouldn't it be like Jim Carrey to do this?Carrey is no stranger to pranking the media. During the filming of the Andy Kaufman bio pic Man on the Moon, Carrey would show up to the set dressed as Kaufman's alter ego Tony Clifton, refusing to break character and abusing the crew and director Milos Forman. He supposedly re-ignited Andy Kaufman's feud with wrestler Jerry Lawler. In the behind-the-scenes documentary Jim & Andy: The Great Beyond, Carrey says he "lost himself" in the character of Kaufman. So maybe Carrey pulled the prank himself as publicity stunt for a movie. If anyone could pull it off, surely it would Jim Carrey. To recap: Jim Carrey is known for pranking the media; he showed up out of nowhere in Paris, spoke a different language, doesn't look the same, admits to using doubles in the past, and Alexis Stone seems to have taken credit for appearing as Carrey's double. So is it really that far-fetched to think that this could be the one real case of a celebrity double? Yes, it is that far-fetched. Why Jim Carrey is not a clone and there is no Jim Carrey doubleIt was not a clone. As discussed in this column previously, human cloning is theoretically possible, but you can only clone embryos, not full-grown Canadian comedians, so unless the switcharoo was planned in the early 1960s, it wasn't a clone that accepted the César Award for Jim Carrey last weekend. It was not a body double, either. If Stone had appeared as Carrey, why would they do such a bad job? Why wouldn't fake Jim Carrey look how people expect him to look? Why go with the wrong face shape and the wrong eye color? Besides, latex face appliances can look good in photos, but as soon as someone wearing it tries to talk, it's obviously fake. It was Jim Carrey. His people confirmed it, but even if they hadn't, it would still be obvious. Carrey's French was halting, because he'd learned it just to give that speech. His comments to Letterman were a joke, because he's a comedian. While the actor has pranked the media in the past, the César Award is as prestigious a filmic honor as there is; it's not the kind of thing you mess with. Besides, Carrey attended the ceremony with an entourage of 16 people, including his daughter Jane, his grandson Jackson, and his girlfriend Mina. So are they all in on it? Or did the double fool them too? The most compelling evidence that the man who spoke at the French awards show last week was the real Jim Carrey is that he looks exactly like Jim Carrey. It's the same eye color: In dark-eyed people, bright, direct light can make brown eyes appear lighter. It's the same face. He looks older than he did when he was Ace Ventura, and he looks like he had cosmetic work done, but that is Jim Carrey, and no matter how many lines people draw on downloaded images, it's still going to be Jim Carrey. View the full article

Every year, Google suspends tens of millions of Google Ads accounts for advertising policy violations. One specific policy area that confuses many legitimate advertisers is Google’s “three-strikes” system. Essentially, if Google decides your account has repeatedly violated any of 15 specific Google advertising policies, you’re at risk for temporary (and potentially permanent) suspension of your Google Ads account. To help you prevent a single policy issue from snowballing into a full account suspension, here’s how Google’s three-strike system works and what you should do at every stage to keep your ads running. Case study: Appealing a Google Ads strike Over the past 10+ years, I’ve helped thousands of advertisers identify and resolve Google’s policy concerns so that their businesses can resume running ads. One such situation involved helping a business that sells ceremonial swords for military dress uniforms. Google’s Other Weapons policy prohibits advertising swords intended for combat. However, that same policy permits the advertising of non-sharpened, ceremonial swords, which is what this business sells. Even though this business was properly advertising its products within Google’s ad policy parameters, Google issued them a warning for violating the Other Weapons policy. After the warning, we documented for Google that the business wasn’t violating Google’s policy. We also added specific disclaimers to the business’s sword product pages, noting that the swords were only ceremonial. Frustratingly, Google decided to issue a first strike to the business anyway. We appealed the strike because the business wasn’t violating Google’s policy. But Google quickly denied that appeal. We tried appealing again, and Google denied the second appeal. The ad account remained on hold with no ads serving, and the business was losing revenue. Ultimately, we had to “acknowledge” the strike to Google (I’ll explain what that means later) so that the ads would resume serving. We then worked with Google to craft more precise disclaimer language, stating that the swords for sale were ceremonial blades and not sharpened for use as weapons. This disclaimer was added to the business’s website footer so that both Google’s robots and human reviewers could see it on every single page (regardless of whether swords were for sale on a particular page). Because of all these changes, Google’s concerns were satisfied and the business has never received any subsequent warnings or strikes. The end result was a success, even though technically there should never have been a warning or strike issued because an actual policy violation never occurred. Key takeaway: Google will sometimes incorrectly issue warnings and strikes, and even reject appeals, and will often require excessive website disclaimers to convince them that all is well. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Navigating Google’s three-strikes system Understanding Google’s strikes system can save your ads account from suspension. The search giant adheres to a system that begins with an initial warning and is followed by a “three strikes and you’re out” protocol. The warning: Your ‘mulligan’ opportunity Before issuing your ad account an initial strike, Google will first send you a warning notification. This warning informs you that there’s a problem and allows you to address and resolve Google’s concern before your account is penalized with an official strike. The penalty: None (yet). Your ads can continue to run. What to do: Appeal any ad/asset disapprovals if you’re confident Google made a mistake, or identify the issue and replace the disapproved ads/assets with fully compliant versions Treat warnings seriously — ignoring them likely ensures your account will begin receiving strikes. Strike 1: At least three days without ads If Google decides that the same policy violation still exists after a warning was issued, your ad account will receive its first official strike. The penalty: All ads will stop serving for three full days. What to do: Acknowledge or appeal the strike. Acknowledge the strike This is your fastest path back to serving ads. But Google counts strikes as cumulative over a 90-day period. If you acknowledge the strike rather than successfully appeal it, you’ve started the clock on the possibility of three strikes and a permanent suspension. Deciding which approach is best is a case-by-case determination. To acknowledge the strike, you must: Remove all ads/assets that violate Google’s cited policy Submit Google’s acknowledgment form confirming that: You understand the policy Google says you violated. You have removed all violations. You will comply with Google’s policies from now on. After you acknowledge the strike and the three-day hold ends, your ads will resume serving. Appeal the strike Submit this appeal form and explain why your ads aren’t violating Google’s policy. Keep in mind: Your account remains on hold during Google’s review. Reviews typically take 5+ business days, so be patient. If Google accepts your appeal, they will remove the hold and your ads will resume serving. If Google rejects your appeal, your account will stay on hold and no ads will serve. After a rejected appeal, you can attempt appealing again or acknowledge the strike. Appealing is often justified, but it costs time and success isn’t guaranteed (even if you’re in the right, as the earlier case study shows). Get the newsletter search marketers rely on. See terms. Strike 2: At least seven days without ads If Google decides there’s been another policy violation within 90 days of resolving your first strike, or if your original violation was unresolved during those 90 days, your account will receive a second strike. The penalty: All ads will stop serving for seven full days. What to do: Your options are the same as for Strike 1: acknowledge or appeal the strike. Strike 3: Your account is suspended If Google decides there’s been another policy violation within 90 days of resolving your second strike, or if your previous violation was unresolved during those 90 days, your account will receive a third strike. The penalty: Your account is suspended, and you may not run any ads or create a new ad account. What to do: Your only recourse now is to appeal the suspension. Successfully appealing a suspension is definitely possible. But the process is often a nightmare, and the results are never guaranteed. Important: Once suspended, you’re unable to make any changes to your ad account. Dig deeper: Dealing with Google Ads frustrations: Poor support, suspensions, rising costs Exceptions to the rules Google is sometimes inconsistent at following their own rules. Here are two examples I’ve seen first-hand. Successfully appealing a strike doesn’t always reset the 90-day clock I have a client who acknowledged a first strike on June 25. They received a second strike on July 26, which they successfully appealed. You would think that should reset the 90-day counter back to June 25. However, Google gave them another second strike on October 16, far beyond 90 days from the date of the first strike, but within 90 days from the date of the “first” second strike, which they successfully appealed. Google sometimes automatically returns your account to ‘warning’ status after a first strike expires I have a client who received a warning on August 7, followed by a first strike on September 7. They acknowledged the first strike, and that strike expired on December 6, 90 days after it was issued. However, the account immediately reentered “warning” status, with a new 90-day clock starting from when the first strike expired. There was no new email notification about this warning, and the warning didn’t appear on the Strike history tab. Get the newsletter search marketers rely on. See terms. Common questions about Google Ads strikes How do I know if I received a strike? Look for an email notification from Google. Look for a notification at the top of your Google Ads account. Check the Policy manager page in your Google Ads account. How do I see my history of strikes? Go to the Strike history tab on the Policy manager page in your Google Ads account. Can you get a strike without having ad disapprovals? Yes. Google can issue strikes even if no ads are formally disapproved. How are Google’s three- and seven-day ad holds calculated? Google counts full days. For example, if you receive and acknowledge a first strike (a three-day hold) on January 1, your ads won’t be eligible to resume serving until January 4th. Are account strikes worse than ad disapprovals? Yes, account strikes are significantly worse than individual ad disapprovals. A strike prevents all your account’s ads from serving and can easily escalate to a full account suspension. Which Google policies have the three-strikes rule? Enabling dishonest behavior. Unapproved substances. Guns, gun parts, and related products. Explosives. Other weapons. Tobacco. Compensated sexual acts. Mail-order brides. Clickbait. Misleading ad design. Bail bond services. Call directories, forwarding services, and recording services. Credit repair services. Binary options. Personal loans. Important: If you violate one of Google’s many other policies not listed above, you could find your ad account suspended immediately, with no warning or three-strikes system. Dig deeper: Google Ads boosts accuracy in advertiser account suspensions See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with What you can do to prevent and navigate Google Ads strikes Follow these best practices and tips to minimize the chances of receiving a Google Ads strike: Read the Google Ads policies that apply to your industry so that you know what to do and what not to do. Delete old ads and assets you no longer need, so they can’t trigger strikes unexpectedly. Add clear and comprehensive disclaimers to your website that will help Google understand you’re complying with any ad policies you think they might otherwise decide you aren’t. Save copies of any appeals you submit because Google won’t show them to you after they’re submitted. If you receive an account strike, closely monitor the 90-day clock so you know when you’re safely out of the previous “strike” window. Google understandably cares deeply about its reputation and the safety of its users. That’s why Google’s policy team often strictly enforces its advertising policies, and why they’re sometimes over-aggressive when interpreting and applying their own policy language. To keep our Google Ads accounts in good health and our ads running, the best thing we can do as advertisers is to deeply understand Google’s advertising policies and requirements. Always be ready to jump through hoops to explain your unique situations, and over-comply with Google’s edicts whenever feasible. Here’s hoping you never see a third strike! View the full article

If your AEO plan is just a tactic list, it won’t survive scrutiny. Here’s how to build a durable AI SEO strategy. The post How To Build An AI SEO Strategy That Outlasts Tactics appeared first on Search Engine Journal. View the full article

We may earn a commission from links on this page. Fitness trackers and smartwatches want to live on your wrist 24/7, the better to track your workouts, sleep, and (allegedly) everyday stress. But after wearing a tight silicone band every minute of the day, you may find your skin starts to get red or itchy after a while. Here are some tips on how to reduce the chances of irritation, and what you can do if you already have a rash. Wear your watch loosely when you're not working outMost makers of smartwatches and fitness trackers say that you should wear them loosely for daily wear. Fitbit, for example, writes that you should wear the band “loosely enough that it can move back and forth on your wrist” and instructs you to “Lower the band on your wrist and loosen it after exercise.” This loose fit allows air to contact your skin as the watch moves around during the day. This way, no part of your skin gets moisture or sweat trapped against it. Garmin and Apple (to name a few) all say basically the same thing. During exercise, you’ll want to wear the watch snugly, on the arm side of your wrist bone (so it’s at least an inch or two away from your actual wrist joint). This lets you get a nice, snug contact between the heart rate sensor and your skin. But once the workout is over, loosen the watch back to a more comfortable position. A good rule of thumb is that when you’re not working out, the watch should be able to move back and forth on your wrist. But during a workout, if you try to slide the watch, your skin should move with it. Keep the watch band clean and dryIrritation can happen when sweat, moisture, or other substances (like, say, soap) get trapped against your skin. An easy way to avoid this is to take the watch off and rinse it when you’re in the shower. If not in the shower, then try to find some other time during the day—maybe while you’re washing your hands—to take the watch off and make sure the band and the sensor area are both clean. Check the care instructions that came with your device; you may be advised to not use soap. But keeping the band clean is only half the job. We also want to avoid trapping moisture under the band, even clean water. Before putting your watch back on, make sure it's thoroughly dry. If the band is made of a fabric material, consider getting a spare band so you can swap in a clean, dry band while you wait for the one you just washed to dry. Consider a different material for the watch bandWaterproof materials like silicone tend to be the worst culprits for irritation, probably because of the way they can trap sweat and moisture against the skin. If this is an ongoing issue for you, consider a fabric watch band that breathes a little better. For example, here’s a five-pack of elastic bands that fit 18-millimeter Garmins. Whatever your device, there are probably a ton of third-party bands out there in a variety of materials. Give your skin a break if it’s already irritatedIf you’ve already gotten a rash on your skin, the most important thing is to stop wearing the watch while you wait for it to heal. If you take a break from your watch at the first sign of irritation, it will probably clear up quickly. The simplest way to do this without disturbing your routine is just to swap it to your other wrist temporarily. It’s also OK to simply not wear the watch for a while! The one time I had some redness and itching from a Garmin strap, I immediately washed the watch and then, once it was dry, put it back on my other wrist. Yes, it feels weird to have your watch on the “wrong” wrist, but you need to give your skin a chance to heal. I have sensitive skin but as long as I'm good about washing and drying the band, and wearing it loosely when I'm not exercising, my skin stays happy. View the full article

Early this year, the glitz and glamour of Hollywood awards season kicked off with the Critics Choice Awards, and soon everything will culminate with the Academy Awards on March 15. With the Oscars just two weeks away—and the rest of awards season nearly behind us—it’s the perfect time to overanalyze what movie will emerge victorious on the big night. All this overthinking could even help you win your office competition (or make some money on Polymarket or Kalshi). Here’s everything you need to know to make an informed Oscar prediction ballot: How Oscar nominations are chosen The Academy of Motion Picture Arts and Sciences, the organization behind the Oscars, is made up of around 11,000 entertainment industry professionals broken down into 19 different branches, such as actors, directors, cinematographers, and editors. Studios, distributors, or even filmmakers themselves officially submit their projects to be considered for nomination. The acting, directing, and best picture categories are secretive. For these major categories, voters can back up to five performances on a preferential ballot. Oscar nomination voting began on January 12 and lasted five days. This year’s nominations were announced on Thursday, January 22, 2026. Who was nominated for an Oscar? Ryan Coogler’s Sinners made Academy Award history by scoring 16 nods, making it the most nominated film of all time. The previous title holders, All About Eve (1950), Titanic (1997), and La La Land (2016), each had 14 in a three way tie. Paul Thomas Anderson’s One Battle After Another received 13 nominations, including Best Picture, Director, and Adapted Screenplay. Frankenstein, Marty Supreme, and Sentimental Value all got nine nominations. For a full list of nominees, visit the Academy website. Timothée Chalamet’s Best Actor nomination for his work in Marty Supreme made him the youngest actor since Marlon Brando to be nominated three times in the elite category. Weapons isn’t Amy Madigan’s first Best Supporting Actress nomination. That came in 1986 for her work in Twice in a Lifetime. Forty years later, she holds the title for the longest time period between nominations. “I’ve been doing this a long-ass time,” she quipped in her Actor Awards acceptance speech, as reported by USA Today. Notably, Wicked: For Good received no Oscar love. Neither did the less commercial flick The Testament of Ann Lee. Many critics also believe that Jafar Panahi and Guillermo del Toro should have been included in the Best Director category. Some also believe that Paul Mescal’s portrayal of William Shakespeare in Hamnet should have been nominated. Best Actor prediction Going into last week’s SAG-AFTRA Actor Awards, Timothée Chalamet felt like a safe bet to take home the prize, especially since he had already won the Critics Choice Award and Golden Globe for his work in Marty Supreme. Let’s also not forget that he took home last year’s award for his work in A Complete Unknown. Even presenter Viola Davis was surprised to read Michael B. Jordan’s name instead. With this development, it feels like a tight race between Jordan and Chalamet for the Best Actor Oscar. Jordan, however, has momentum and age on his side, as historically the Academy Awards honors older actors. The Secret Agent’s Wagner Moura did his best to charm voters, but it does not seem like that will be enough for an upset. Best Actress prediction This is the one category that seems locked in. Jessie Buckley has already taken home the Golden Globe, the Critics Choice Award, the BAFTA, and the Actor Award for her work in Hamnet. Rose Byrne is her only serious threat, but her loss at the Actor Awards appears to signal Buckley’s almost certain victory. For further perspective, both Polymarket and Kalshi give Buckley a 95% chance of winning. Best Picture prediction The biggest award of the night is expected to be a race between the two most nominated flicks, Sinners and One Battle After Another. Both the PGA and the DGA gave this honor to Battle, which historically predicts where the Academy Award will go. But there is precedence for another avenue to victory. In 2020, Parasite took home the Oscar without the other guild awards after winning best ensemble at the SAG Awards. Sinners already accomplished that step, so time will tell if this means Oscar gold is imminent. Polymarket has a clear favorite, giving Battle a 81% chance and Sinners a mere 14%. Kalshi also favors Battle at 80% versus Sinners at 16%. The Academy concludes voting on March 5. The 98th Academy Awards ceremony is set to take place at Hollywood’s Dolby Theatre on March 15. View the full article

French group says Middle East conflict shows how ‘disturbed state of geopolitics’ is driving rearmamentView the full article

The U.S. and Israeli attacks on Iran add yet more question marks around a U.S. economy already buffeted by on-and-off tariffs, weak hiring, and lingering inflationary pressures. The war has already raised oil prices and could lift prices at the pump as early as this week, but the ultimate impact on the economy and inflation will depend on the length and severity of the conflict, economists say. Should it wind down in a week or two, its economic effects would be minor and short-lived. Yet a longer war that pushed oil past $100 a barrel for an extended period would worsen inflation, at least temporarily, while slowing growth and intensifying Americans’ unhappiness with the cost of essentials. After nearly five years of rising prices, concerns around affordability have undercut President Donald The President’s support in polls and bolstered Democrats in recent elections. For now, the price of a barrel of benchmark U.S. crude rose 6.3% Monday to settle at $71.23. Brent crude, the international standard, climbed 6.7% to $77.74 per barrel. An increase at that level, even if sustained, would barely lift inflation, economists said. “While cost-conscious Americans who are dealing with an affordability crisis will not take this increase lightly, such an increase will not materially affect economic growth,” Joe Brusuelas, an economist at RSM, a consulting firm, said. Stock prices rebounded to show a small gain Monday after initially falling sharply, a sign of optimism that the war will be short-lived. But a longer-lasting conflict, particularly one that closed down the Strait of Hormuz at the edge of the Persian Gulf, through which roughly 25% of the world’s oil passes, could push oil past that $100 a barrel mark. Gas prices in the U.S. could then reach $3.50 a gallon, up from just under $3 on average nationwide on Monday. Such price jumps would accelerate inflation in the U.S. and slow growth, economists said. “Markets are right now really under-pricing the tail risk of a sustained engagement and an operation that does not wrap up quickly, restore travel through the Strait of Hormuz and get everything back to de-escalation and normal in a timely manner,” said Alex Jacquez, chief of policy and advocacy at the Groundwork Collaborative and an economic adviser to the Biden White House. Here are some ways the war could affect the economy. Inflation has lingered even as gas prices have fallen While some measures of inflation have cooled in recent months, the Federal Reserve’s preferred measure has been stuck at about 3% for roughly a year. That is above the central bank’s 2% target, and has occurred even as gas prices fell steadily in 2025. Should gas prices rise significantly, air fares could also rise as airlines face bigger fuel costs. Shipping would also become more expensive, which could add to grocery prices. Natural gas prices also jumped Monday, as roughly 20% of the world’s gas travels through the Strait of Hormuz and a liquid natural gas plant was shut down in Qatar. That could raise heating prices in the U.S. Natural gas has already gotten 10% more expensive in the past year, thanks in part to spiking energy usage by data centers powering AI. Still, economists noted that the U.S. economy is not as oil-dependent as it has been in the past, with most Americans now working in services, rather than manufacturing. And other factors may help keep oil price increases relatively limited. Rory Johnston, founder of Commodity Context, an oil analytics firm, pointed out that oil inventories were quite high before the conflict, which helped keep prices in check. That’s in sharp contrast to the winter of 2022, he said, when post-COVID supply chain problems had already pushed up oil costs even before Russia’s invasion of Ukraine caused a much bigger spike. Monday’s increase “is a very minor spike relative to” what happened after Russia’s invasion, Johnston said. Businesses may pull back amid uncertainty If the Iran war drags on for months, it could also torpedo business confidence, which could lead companies to invest and hire less, said Kathy Bostjancic, chief economist at Nationwide Financial. “When there is an injection of new uncertainty into the business environment … that’s a hit to confidence,” she said. The result could be similar to the impact of The President’s tariffs, which did not raise prices as much as many economists feared, but did appear to weigh on job gains. Hiring in 2025 was the weakest, outside of a recession, since 2002. Consumers sour further on economy Even without a big inflation spike, a major risk for The President is that Americans sour on his economic leadership. According to surveys, Americans already have a gloomy outlook on the economy, largely because of the lingering effects of the price spikes of the past five years. The President’s attempts to portray the U.S. as in a “golden age” have had little impact on those attitudes. A protracted conflict in Iran that raised gas prices would likely make it worse, Jacquez said. “People generally don’t think that President The President is focused on the things that they are focused on,” Jacquez added, “and what they want him to be focused on is the price of groceries. What they think he’s focused on are things like tariffs and foreign policy.” —Christopher Rugaber, AP Economics Writer View the full article

Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to help you process the change. We want to help you…Read more ›View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Bass-heavy headphones tend to divide people. Some want a balanced mix. Others want to feel the kick drum in their jaw. The Skullcandy Crusher Evo Wireless sit firmly in the second camp, though you can rein them in if you want. Right now they’re $99.99 on Amazon, down from $209.99. (The lowest recorded price was $97.99.) Skullcandy Crusher Evo Wireless Bluetooth Headphones $99.99 at Amazon $209.99 Save $110.00 Get Deal Get Deal $99.99 at Amazon $209.99 Save $110.00 The memory foam ear cups are thick and comfortable for long sessions, and the headphones fold flat for easier storage. But the defining feature here is the haptic bass slider. Alongside the standard dual 40mm drivers, Skullcandy adds bass drivers that physically vibrate with low frequencies. Slide it down, and you get a strong but manageable low end. Push it up, and the headphones start to rumble against your ears. Action movies feel heavier. EDM drops hit harder. Podcasts, on the other hand, can sound overblown if you forget to dial it back. Even at the lowest setting, these lean bass-forward. The mids stay clear enough for vocals, so pop and hip-hop tracks don’t collapse into mud, but the soundstage feels closed-in compared to more neutral audiophile options. Through the Skullcandy app, you get three EQ presets and a Personal Sound feature that tailors audio to your hearing profile. That said, there is no full graphic EQ, and there’s no active noise cancellation. They also do not support advanced codecs or multipoint pairing. As for its battery life, Skullcandy rates it at up to 40 hours per charge. At $99.99, these wireless over-ear headphones make sense for someone who wants adjustable, chest-thumping bass and long battery life without paying flagship prices. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $119.00 (List Price $179.00) Samsung Galaxy S26, Unlocked Android Smartphone + $100 Gift Card, 512GB, Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, Black — $899.99 (List Price $1,199.99) Samsung Galaxy Buds 4 Pro AI Noise Cancelling 2.0 Wireless Earbuds (Black) + $30 Amazon Gift Card — $249.99 (List Price $279.99) Google Pixel 10a 128GB 6.3" Unlocked Smartphone + $100 Gift Card — $499.00 (List Price $599.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $329.00 (List Price $349.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Soundbar — $99.99 (List Price $119.99) Deals are selected by our commerce team View the full article

For more than a decade, the dominant model was simple — identify a keyword, write an article, publish, promote, rank, capture traffic, convert a fraction of visitors, and repeat. But that model is breaking. Content marketing is collapsing and rebuilding simultaneously. AI systems now answer informational queries directly inside search results. Large language models (LLMs) synthesize known information instantly. Information production is accelerating faster than distribution capacity. Public feeds are already saturated. The cost of producing content has fallen to nearly zero, while the cost of being seen has never been higher. That changes everything. Here’s a system for content marketing in a world where being found is increasingly unlikely. The decline of informational SEO Informational SEO used to be treated as a growth opportunity. Publish enough articles targeting informational queries, and traffic would compound. But traffic was always a proxy metric. It felt productive because dashboards moved. In reality, most content was never read deeply, rarely linked to, and often indistinguishable from competitors. Page 1 often contained 10 variations of the same article, each rewritten with minor differences. Now, AI answers absorb demand directly. Users receive summaries without clicking. The known information layer of the web is becoming commoditized. If your strategy relies on answering known informational questions, you’re competing with a machine trained on the entire web. Informational SEO is over as a strategy. Search content will still matter, but its role shifts. It becomes closer to customer service and sales enablement. It exists to support conversion once intent is clear. It doesn’t build fame. Content marketing, properly understood, must do something else entirely. Dig deeper: The dark SEO funnel: Why traffic no longer proves SEO success Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with All content marketing is advertising Growth hackers came in and took over SEO. Driven by the desire to show impressive charts to the board, they turned SEO from a practical channel into a landfill of skyscrapered, informational content that did little for real growth. So, we need a reset. There are only two reasons to create content: You’re in the publishing business. You’re marketing a business. If you’re in the second category, your content is advertising. That doesn’t mean banner ads. It means its job is to build mental availability. As advertising science has repeatedly shown, brands grow by increasing the likelihood of being thought of in buying situations and making themselves easy to purchase from. The advertising analytics company System1 describes the three drivers of profit growth from advertising as fame, feeling, and fluency. Fame means broad awareness. Feeling means positive emotional association. Fluency means easy recognition and processing. If your content doesn’t contribute to those outcomes, it’s activity and not helping your growth. SEO teams optimized for clicks, but clicks aren’t the objective. Being remembered is. In an AI era, this distinction becomes decisive. Dig deeper: Fame engineering: The key to generative engine optimization From pull to push content Historically, content marketing relied heavily on pull: Someone searched, you ranked, and you pulled them from Google to your website. That channel is narrowing. As AI summaries answer queries directly, the ability to pull strangers through informational search decreases. Pull remains critical for transactional queries and high-intent keywords, but the gravitational pull of informational content is weakening. Push becomes more important. You have to push your content to people, distributing it intentionally through media, partnerships, events, advertising, communities, and networks rather than waiting to be discovered. It must be placed directly in front of people. The paradox is this: We once believed gatekeeping had disappeared. Social media and Google created the illusion of fair and direct access. Now, gatekeepers are back — algorithms, publishers, influencers, media outlets, and even AI systems themselves. When channels are flooded, selection mechanisms tighten. Dig deeper: Why your content strategy needs to move beyond SEO to drive demand The scarcity of being found Kevin Kelly wrote in his book “The Inevitable” that work has no value unless it’s seen. An unfound masterpiece, after all, is worthless. As tools improve and creation becomes frictionless, the number of works competing for attention expands exponentially, with each new work adding value while increasing noise. Kelly’s point was that in a world of infinite choice, filtering becomes the dominant force. Recommendation systems, algorithms, media editors, and social networks become the arbiters of visibility. When there are millions of books, songs, apps, videos, and articles, abundance concentrates attention, creating a structural shift. When production is scarce, quality alone can surface work. When production is abundant, discoverability depends on networks, signals, and amplification. The value is migrating from creation to curation and distribution. In practical terms, every additional AI-generated article makes it harder for any single article to be noticed. The supply curve has shifted outward dramatically. Demand hasn’t. Human attention remains finite. As supply approaches infinity and attention remains fixed, the probability of being found declines. Being found is now an economic problem of scarcity rather than a technical exercise in optimization. When production is abundant, attention is scarce. When attention is scarce, distinctiveness and distribution become currency. Dig deeper: Get the newsletter search marketers rely on. See terms. Powerful messaging in an age of abundance This is where Rory Sutherland’s concept of powerful messaging becomes essential for us. In his book, “Alchemy,” he argues that rational behavior conveys limited meaning. When everything is optimized, efficient, and frictionless, nothing signals importance. Powerful messages must contain elements of absurdity, illogicality, costliness, inefficiency, scarcity, difficulty, or extravagance — qualities that serve as signals. They tell the market that something matters. Consider a wedding invitation. The rational option is an email — instant, free, and efficient. Yet most couples choose heavy paper, embossed type, textured envelopes, even wax seals. The cost and inefficiency are the point. They signal commitment and create emotional weight. The medium amplifies the meaning. The same logic applies to marketing. When everyone can publish a competent article in seconds, competence carries no signal. A 1,000-word blog post answering a known question communicates efficiency, not importance. Scarcity and effort change perception. MrBeast built early fame by counting to extreme numbers on camera. The act was irrational. It was inefficient and difficult. That difficulty was the hook. It signaled commitment and created memorability. The content spread not because it was informational, but because it was remarkable. In an AI-saturated environment, rational content becomes invisible. If 10,000 companies publish summaries of the same topic, none stand out. But if one brand commissions original research, prints a limited run of a physical report, hosts a live event around the findings, and strategically distributes it, the signal is different. The effort itself becomes part of the message. Scarcity also changes economics. Sherwin Rosen’s work on the economics of superstars demonstrated that small differences in recognition can lead to disproportionate returns because markets reward the most recognized participants disproportionately. Moving from being chosen 1% of the time to 2% can double outcomes because fame compounds. In crowded markets, the most recognized option captures an outsized share and reinforces its own dominance. This is why being found is fundamentally different now. In the past, discoverability was a function of production and optimization. Today, it hinges on distinctiveness and signal strength. When production approaches zero cost, attention becomes the only scarce resource, which means you should be aiming for fame rather than optimization. Dig deeper: Revisiting ‘useful content’ in the age of AI-dominated search Fame as a strategic objective Paul Feldwick, in “Why Does The Pedlar Sing?” argues that fame is built through four components: The offer must be interesting and appealing. It must reach large audiences. It must be distinctive and memorable. The public and media must engage voluntarily. These four elements provide a practical framework for content marketing in an AI era. Here’s how that works in practice. Create something interesting You must create new information, not restate existing information. That could mean: Proprietary data studies. Original research. Indexes updated annually. Experiments conducted publicly. Tools that solve real problems. Physical artifacts with limited distribution. Events that convene a specific community. Consider the origins of the Michelin Guide. A tire company created a restaurant guide that became a cultural authority. Awards ceremonies, industry rankings, annual reports, and indexes all function as content marketing. These are fame engines. The key is the perception of effort and distinctiveness. A limited-edition printed book sent to 100 target prospects can carry more weight than 1,000 blog posts. Costliness signals meaning. Reach mass or concentrated influence Interest without distribution is invisible. Distribution options include: Media coverage. Partnerships. Paid advertising. Events. Webinars. Physical mail. Community amplification. If you lack a budget, focus on the smallest viable market. Concentrate on a defined audience and saturate it. Many iconic technology companies began by dominating narrow communities before expanding outward. Public relations and content marketing converge here. Earned media multiplies reach. Paid media accelerates it. Community activation sustains it. If your content is never placed intentionally in front of people, it can’t build fame. Be distinctive and memorable SEO content historically failed on distinctiveness. Ten articles answering the same question looked interchangeable. But in an AI era, repetition disappears into the model. Distinctiveness can come from: A recurring annual report with a recognizable format. A proprietary scoring system. A unique visual identity. A specific tone. A tool that becomes habitual. An award or certification owned by your brand. Memorability drives mental availability. Fluency increases recall. When someone recognizes your brand instantly, you reduce cognitive effort. Repetition of distinctive assets compounds over time. You have to continually go to market with distinctive, memorable content. If you don’t do this, you will fade in memory and distinctiveness. Enable voluntary engagement You can’t force people to share, but you can design for shareability. Content spreads when it carries social currency, enhances the sharer’s identity, rewards participation, and makes access feel exclusive. Referral loops, limited access programs, community recognition, and public acknowledgment can all increase spread. The key is that the message must move freely between humans. It must be portable, discussable, and referencable. Memetics matters. If it can’t be passed along, it can’t compound. Dig deeper: The authority era: How AI is reshaping what ranks in search Operationalizing fame in search marketing If content must be designed for distinctiveness, distribution, and voluntary engagement, search leaders need a different playbook. Here’s a five-step framework. Step 1: Separate infrastructure from fame Maintain search infrastructure for high-intent queries, optimize product pages, support conversion, and provide clear answers where necessary. But stop confusing informational volume with brand growth. Audit your content portfolio. Identify what builds mental availability and what merely fills space to reduce waste. Step 2: Invest in originality Allocate budget to proprietary research, data collection, and creative initiatives. If everyone can generate competent summaries, originality becomes leverage. This may require shifting the budget from content volume to creative depth. Step 3: Design for distribution first Before creating content, define distribution. Who needs to see this? How will it reach them? Which gatekeepers matter? What media outlets might care? Reverse engineer reach. Step 4: Build distinctive assets Create repeatable formats that become associated with your brand. An annual index. A recurring event. A recognizable report structure. A named methodology. Consistency builds fluency. Step 5: Measure fame Track: Brand search volume. Direct traffic growth. Share of voice in media. Unaided awareness, where possible. Traffic alone is insufficient. If content doesn’t increase the probability that someone thinks of you in a buying moment, it’s not performing its primary job. Dig deeper: Why creator-led content marketing is the new standard in search See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with The return of creativity We’re entering a period where automation handles the average, freeing humans to focus on the exceptional. The future of content marketing isn’t high-volume AI-generated articles. It’s the creation of new information, new experiences, new events, and new signals that machines can’t fabricate credibly. It requires a partnership with PR, a strategic use of physical and digital channels, disciplined distribution, and a commitment to fame. Budgets will need to shift from volume production to creative impact. In a world where information is infinite and attention is finite, the brands that win will be those that understand that being found is more valuable than being published. Content marketing in the AI era isn’t about producing more. It’s about becoming known. View the full article

When I hosted a client dinner honoring my good friends Jules Kroll and his extraordinary wife Lynn, I did not expect to get one of the best bits of life advice I’d ever heard. Jules and Lynn met in college about 65 years ago and raised four wonderful children together. Toward the end of dinner someone asked, “How do you raise good kids?” Lynn, an amazing force of nature, answered swiftly: “You need to raise the children you have—not the ones you would have liked to have.” I was stunned by the clarity and simplicity of what she said and haven’t been able to stop thinking about it. LEARN THE HARD WAY AS A PARENT My father died when I was five. My family situation was complicated and for as long as I can remember, I dreamed of building the perfect family. I’m not ashamed to admit that I picked out my children’s names when I was in middle school and had a very detailed picture of the way their lives would unfold: their education, sports they’d play, and how they’d spend family time. This fantasy—my plan—was so clear. All I had to do as a parent was to guide them and inspire them, to fill them with my ideas and mold them into this perfect vision. And then life happened. I could choose their names, but it turns out my children came up with their unique aspirations and expectations, experienced hopes and challenges, and made their own plans. They taught me that I could not have gotten it more wrong: My pre-fatherhood understanding of parenting was totally upside down. What my children needed—what they still need—is to find their own way based on their quirks, desires, interests, passions, and needs. And my job was and will always be to see precisely who they are, to meet them exactly where they are, and to love them unconditionally. Beyond keeping our children safe, parenthood is about supporting them on their own path as they make their mistakes, push through struggles, and grow into who they are supposed to be. And by the way, their ideas and paths are wonderful in more ways than I could have ever envisioned. THE LEADERSHIP LESSON HIDING IN PLAIN SIGHT Lynn’s advice turned out to be more than great parenting advice: It is also savvy management advice. “Love the company you have, not the one you would have loved to have” really speaks to entrepreneurs and CEOs, as well. Like a child, your company is not a straightforward implementation of your plans. You need to observe how it evolves and support it on its journey. In the words of Rumi: “As you start to walk on the way, the way appears.” When a founder starts a company, everything is possible (just as a baby represents limitless potential). And then you start getting to know the actual company you are running. Sometimes it is palatable to investors as is, most of the time it is not (or at least not yet). Within the first couple of years, you get to know the real market, your customers, and how to differentiate with tougher than anticipated competition. You establish a team, inspire the company culture, and demonstrate leadership. If anyone expects their team to be perfect as envisioned, they are doomed to fail. You must see your company for what it really is, what your team members need from you, and what’s possible. Provide the vision, passion, and empower others to make your company the very best version of itself. REALIZE THE COMPANY THAT YOU HAVE Four years after launching Capitolis, we achieved the holy grail of marketing: a feature article in The Wall Street Journal. It felt so good to be recognized and that recognition was a dream come true for me. And then, it almost destroyed the company! The piece was misunderstood and misconstrued by many. What we do is sufficiently complex and nuanced that communications needed to be much more careful despite my dream feature. Since and because of that near debacle, our choices have been about “what is the right marketing approach for this particular company?” or “what is the right sales approach for Capitolis as it exists right now?” The same principle goes with the people we hire, the investors and partners we seek, and every aspect of how we are building the company. I am running a fintech company, a space that I love, one that matters and has been so good to me for the past 25 years. And my role and passion is to love, lead, and support this particular company and team to be the best version of ourselves. I find myself quoting Lynn at least once a week to people: to parents and friends, to colleagues and other entrepreneurs, and to CEOs (and very recently over lunch to her son, my friend Jeremy). Her call to face reality, and show up with humility, dedication, strength, courage, and love, to work with the actual human or company you are dealing with, is something that serves all of us and the people around us. Capitolis is a very successful company with tremendous growth opportunities and a bright future. We are a unicorn, and I believe we will grow many times over from here only if I raise the company I have, as Lynn beautifully advised. Gil Mandelzis is founder and CEO of Capitolis. View the full article

Working in tech, I learned that technology alone doesn’t spark transformation. The people do. And people approach new technologies in wildly different ways. To be successful, companies need to adapt to that line of thinking, just like companies expect their teammates to adapt to transformative technologies, like AI. 3 TYPES OF AI ADOPTERS When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge. First, there was the “jump-in-with-both-feet” crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their daily work lives. And finally, there was a big group that genuinely wanted to learn but didn’t know where to start. This was brand new for them; there was no roadmap, no “user manual” they could reference. If that sounds familiar, you’re not alone. Almost every client I’ve spoken with since has described the exact same pattern inside their own walls. If AI is going to become a core skill like using Excel or email, we have to help everyone build their AI literacy. And the best way to get thousands of people to actually use something new? Gamify it. GAMIFICATION: MAKE AI LITERACY FUN There’s a mountain of research, like this 2023 study, showing that people learn better when they’re having fun. But there’s also a simpler truth here. People are competitive. Some compete cooperatively, in a “let’s all get better together” way, while others just want to win. We built our Insight AI Flight Academy platform to tap into both instincts. The AI Flight Academy guides every teammate through levels of AI literacy, with a fun flight theme, skilling them up from a humble gate agent to flight crew, then up to first officer, captain, and finally sky maverick. Each level has its own requirements, like some company-mandated trainings and learning modules, in-person AI sessions, company podcast episodes, themed challenges—all while teammates keep up with an increasing number of required average monthly prompts. They’re not just checking boxes and watching videos. This combination of sessions, skills challenges, and real use case requirements helps ensure teammates put the skills they learn to use immediately in ways that will actually impact the work they’re doing. They exit AI Flight Academy training sessions and use what they learned, pulling together comprehensive research on a sales target or analyzing a few different proposals to pull out key points from each. Those are just a few examples, but everyone has to play. And everyone can track their progress and everyone else’s progress. Achievements using AI get celebrated, helping to get the competitive juices flowing in individual departments. This way, the entire company moves forward together. UNEXPECTED INNOVATORS With more of our employees getting comfortable using AI, we’re beginning to see innovations come out of teams that aren’t traditionally treated as innovation hubs, like finance, logistics, partner management, and sales teams. These teams weren’t just using AI to summarize emails; they were generating genuinely creative ideas. And once people built that experimentation mental muscle, the ideas came fast and furious. Some were brilliant but not yet feasible. Many required data and systems to catch up before they could work at scale. But the sheer volume of creative ideas has proven that a great deal is possible when you democratize access and literacy. WHAT THIS MEANS FOR THE FUTURE OF WORK Gamifying AI isn’t a silly gimmick. It’s a practical, human-centered strategy for driving AI adoption at scale. It gives people permission to explore, permission to be wrong, and permission to grow. And the result is a workforce that’s empowered by AI, not frightened by it. So, the new challenge? Assessing the zillions of AI ideas generated and prioritizing to meet our business needs: What’s good, what’s feasible, and what can scale. We built a platform and methodology to validate ideas, put them in the context of business outcomes, and then prioritize them. Like with AI Flight Academy, we were our own test subjects first, and our conclusion was that there’s nothing to be scared of if you’re pulling together in the right direction, toward AI innovation. From the get-go, AI amounted to a new superpower for our teammates. Training them to use this new tool called for out-of-the-box thinking. With AI Flight Academy, we adapted by empowering them to get comfortable, experiment, and come up with new use cases. It’s become about more than just gamified training. We’re validating the business value of what they are thinking up as they become more proficient with AI, which has also validated the training itself as invaluable. Across an evolving IT landscape—and workforce—gamification proved to be the right play. Juan Orlandini is CTO of Insight Enterprises. View the full article

Up to a hundred thousands websites affected by WordPress calendar plugin vulnerability. The post WordPress Calendar Plugin Vulnerability Affects Up To 100k Sites appeared first on Search Engine Journal. View the full article

Online reward programs offer a practical way to improve your earnings through various activities, from shopping to completing surveys. By engaging with these platforms, you can accumulate points or cash that can be redeemed for gift cards or cashback. Comprehending the best options available is crucial for maximizing your benefits. In this discussion, you’ll discover the top ten programs that can help you optimize your earning potential effectively. What should you consider when selecting the right program for you? Key Takeaways Mistplay rewards users for playing mobile games, offering points redeemable for gift cards, ideal for gamers seeking extra earnings. Swagbucks provides multiple earning opportunities through surveys, videos, and shopping, making it a versatile choice for participants. Rakuten offers cashback on purchases at thousands of retailers, allowing users to earn money back on everyday spending. MyPoints lets users earn points through shopping and surveys, which can be redeemed for gift cards or cash, maximizing flexibility. InboxDollars pays users directly for taking surveys and watching videos, offering immediate cash rewards for participation. What Are Online Reward Programs? Online reward programs are marketing strategies designed to encourage customer engagement with brands through activities like purchases and referrals. These programs often use points-based systems, where you earn points for transactions, which can be redeemed for discounts, gift cards, or exclusive products. Many consumers show a strong interest in these programs, with 59% more likely to sign up for loyalty programs. When you decide to pursue a loyalty card sign up, you’re joining a system aimed at enhancing your shopping experience. Successful reward programs online typically offer personalized rewards, clear structures, and multi-channel accessibility, making it easy for you to participate. Additionally, brands implementing these programs can see significant financial benefits; some report average earnings exceeding $1 million in loyalty revenue by the third year. This data underlines the effectiveness of online reward programs in cultivating customer loyalty and retention. Benefits of Participating in Reward Programs Participating in reward programs can open up additional income opportunities and provide flexible earning potential that suits your shopping habits. You’ll find that many programs offer easy participation methods, making it simple to start earning rewards without a lot of effort. As you engage with these programs, you’ll likely discover how they can improve your overall shopping experience as well as offering tangible benefits. Additional Income Opportunities Reward programs can considerably boost your income opportunities by providing immediate financial benefits and long-term savings. By participating, you can reveal various advantages that improve your overall spending capability. Earn cash back or points redeemable for discounts. Enjoy personalized offers customized to your shopping habits. Access exclusive membership perks like early sales and special discounts. Benefit from increased engagement through multi-channel loyalty programs. Experience a significant increase in spending, as loyal customers typically spend 67% more than new shoppers. These elements make reward programs not just a way to save money, but a smart strategy for increasing your earnings. Flexible Earning Potential Earning potential in today’s digital environment is increasingly flexible, thanks to various online programs designed to fit seamlessly into your daily life. By participating in reward programs, you can earn points or cash back through everyday activities like shopping, taking surveys, or watching videos. Programs such as Mistplay and MyPoints offer transparent points systems, allowing you to earn rewards at your own pace without considerable time commitment. You can redeem your rewards for gift cards or discounts from popular retailers, enhancing your purchasing capability. Furthermore, many platforms enable you to stack rewards, maximizing your earnings without requiring a full-time dedication. This flexibility can greatly increase your overall income potential, fitting perfectly into your lifestyle. Easy Participation Methods Many people find that engaging with loyalty programs is straightforward and rewarding. These programs are crafted to improve your shopping experience as you receive tangible benefits. Here are some easy participation methods you can expect: Immediate rewards: Earn points right after your purchase. User-friendly interfaces: Navigate earning and redemption processes effortlessly. Personalized offers: Receive promotions customized to your shopping habits. Regular updates: Stay informed about your rewards status and new deals. Improved savings: Enjoy exclusive discounts that can lead to significant savings. Top 10 Online Reward Programs In relation to online reward programs, there are several options that can help you make the most of your time spent on the internet. Mistplay rewards you for playing mobile games, allowing you to earn points redeemable for gift cards from brands like Visa and Walmart. Swagbucks offers diverse earning opportunities through surveys, videos, and online shopping, with flexible redemption options for gift cards or cash via PayPal. Rakuten stands out for its cashback program, giving you a percentage back on purchases at thousands of retailers. MyPoints lets you earn points for shopping, surveys, and games, redeemable for gift cards or cash, partnering with over 2,000 retailers. InboxDollars pays you directly for taking surveys and watching videos, with a straightforward cash payout system, ideal for those seeking immediate rewards. Each program offers unique benefits customized to different preferences and activities. How to Choose the Right Reward Program When choosing the right reward program, start by evaluating the types of rewards offered, whether it’s cash back, points, or gift cards, to see what aligns best with your spending habits. It’s additionally essential to assess the reputation of the program’s company, as positive reviews and clear terms can help you avoid potential scams. Assess Potential Rewards Choosing the right reward program requires careful consideration of the potential rewards and incentives available to you. To maximize your earnings, evaluate the following factors: Immediate versus long-term rewards: Balance quick benefits with sustained gains. Clear rewards structure: Seek programs with straightforward payout systems. Referral incentives: Look for higher payouts for sharing programs with friends. Ease of sharing: Programs that streamline sharing links or codes can boost your earnings. Terms and conditions: Review for any restrictions that might limit your rewards. Evaluate Program Reputation How can you guarantee the reward program you’re considering is trustworthy and beneficial? Start by evaluating its reputation through online reviews and testimonials from current users. This gives you insight into overall satisfaction and reliability. Next, verify the program’s legitimacy by checking its affiliations with well-known brands; reputable organizations are less likely to engage in scams. It’s also essential to review the program’s terms and conditions to avoid hidden fees or complicated redemption processes that could reduce your earnings. Pay attention to the transparency of the rewards structure; successful programs clearly outline how points are earned and redeemed. Finally, consider the program’s longevity; established reward programs with positive customer experiences typically offer more stable and reliable options. Tips for Maximizing Your Earnings To maximize your earnings from online reward programs, it’s essential to adopt a strategic approach that incorporates various methods for enhancing your rewards. Here are some effective tips to help you boost your earnings: Sign up for multiple reward programs to diversify your earning potential. Regularly check for bonus offers and promotions that can increase your rewards during special events. Engage actively with online surveys and market research opportunities for higher payouts. Utilize referral programs by sharing your unique link with friends and family for significant bonuses. Monitor your rewards balance and expiration dates to redeem points before they expire. Common Pitfalls to Avoid While maneuvering through online reward programs can offer considerable benefits, several common pitfalls can hinder your success and earnings. Many users sign up for multiple programs without fully comprehending their terms, leading to confusion and missed opportunities. Neglecting to read the fine print is another mistake; expiration dates for rewards or minimum thresholds for redemption can result in lost earnings. You might underestimate the time commitment needed to engage effectively, which often leads to incomplete participation and reduced benefits. Failing to track your progress and accrued rewards can cause you to overlook bonuses or promotional offers, greatly diminishing potential earnings. Finally, relying solely on passive participation without actively seeking out bonus opportunities, such as referrals or special promotions, can limit the effectiveness of your reward program experience. Stay informed and proactive to maximize your earnings. Success Stories From Reward Program Participants You’ve likely heard about the success stories of those who actively participate in reward programs, showcasing how they can greatly improve your shopping experience. By implementing strategies such as maximizing points through referrals and reviews, many users have reported real-life earnings that positively impact their spending habits. Comprehending these experiences can help you optimize your own rewards, leading to greater benefits and increased loyalty to your favorite brands. Real-Life Earnings Experiences How much can you really earn from online reward programs? Participants have reported significant earnings, showcasing the potential of these platforms. A Mistplay user earned over $200 in gift cards in six months by trying new games and referring friends. GetResponse users made $30 per referral, with some reaching up to $600 in credits. A Fiverr participant earned $500 in Fiverr Credits by referring clients. An Acorns user received $10 per referral, totaling $100 from ten sign-ups. A Dropbox user earned 16 GB of additional storage through referrals, enhancing their user experience. These examples illustrate that with active participation and referral efforts, real earnings can be achieved through various online reward programs. Strategies for Maximizing Rewards Regarding maximizing your rewards from online programs, grasping the strategies that successful participants employ can greatly boost your earnings. Here are some effective approaches: Program Reward Type Potential Earnings GetResponse $30 per referral Significant with strategic sharing Dropbox 16 GB free storage Improved capacity through referrals Chase Bank $50 per new account Up to $500 annually The Future of Online Reward Programs As online reward programs continue to evolve, brands are increasingly focusing on personalization to improve customer experiences. This shift is driven by advancements in technology and data analytics, allowing companies to tailor rewards to individual preferences. Here’s what you can expect: Greater personalization based on your shopping habits. More mobile app-based systems for easier engagement. Improved analytics through artificial intelligence to optimize rewards. Community-driven initiatives that promote emotional connections with brands. Innovative cryptocurrency and blockchain structures for secure transactions. These changes will likely create a more engaging and user-friendly environment for you, encouraging loyalty that goes beyond mere transactions. As brands adapt, you may find that your experiences become more aligned with your specific needs and interests, resulting in a more rewarding relationship with the services you choose. Comparing Different Reward Programs With the evolving terrain of online reward programs, it’s important to compare the various options available to maximize your benefits. For instance, the GetResponse referral program offers $30 credits per successful referral, whereas their affiliate program provides recurring commissions between 40% to 60%. Conversely, Dropbox rewards basic users with 500 MB and Plus users with 1 GB of storage for each referral, allowing for up to 32 GB total. Fiverr’s program gives referrers credits for qualifying purchases, up to $500, whereas new users benefit from a 10% discount. Acorns promotes mutual rewards with $5 for both referrer and referred friend after an investment. Finally, Chase offers a $50 bonus for each friend who opens a checking account, with a cap of $500 annually. Analyzing these options helps you choose the program that best fits your needs and goals. How to Get Started With Reward Programs How can you effectively get started with online reward programs? First, research various programs that suit your interests and spending habits. Platforms like Mistplay for gaming or cash-back options like Rakuten can be great choices. Next, sign up for multiple programs to maximize your earning potential. Remember, different platforms offer unique rewards. Here are some tips to improve your experience: Utilize referral programs to earn bonuses by inviting friends. Regularly check the terms and conditions to stay informed about changes. Track your earnings using program dashboards or apps. Adjust your participation strategies based on your progress. Frequently Asked Questions What Is the Most Successful Rewards Program? Determining the most successful rewards program involves analyzing user engagement, revenue impact, and member benefits. Starbucks Rewards stands out with 34.3 million active users, driving 41% of sales through its loyalty system. Sephora’s Beauty Insider nurtures community and repeat purchases, whereas Amazon Prime combines cashback with diverse services. Target Circle personalizes deals, enhancing customer experience, and Ulta Beauty’s program increases spending by 20% among members. Each program shines in different areas, making comparisons complex. What Is the Best App to Earn Rewards? To determine the best app for earning rewards, consider your preferences. Apps like Mistplay let you earn points by playing games, whereas Swagbucks offers various activities like surveys and shopping. Rakuten focuses on cashback for online purchases, and InboxDollars pays you for completing surveys and watching videos. Ibotta allows you to earn cashback on groceries by submitting receipts. Evaluate these options based on your interests and how you want to earn rewards. What Is the World’s Most Generous Rewards Program? The world’s most generous rewards program is often seen as the Chase Sapphire Preferred. You can earn a substantial sign-up bonus of 60,000 points after meeting a spending requirement. Members earn 2x points on travel and dining, with a flexible point transfer to travel partners. Added benefits include trip cancellation insurance and no foreign transaction fees, making it a highly valuable option for frequent travelers and diners looking to maximize their rewards. Who Has the Best Rewards System? Determining who’s the best rewards system depends on your spending habits. For flexible travel and cash rewards, Chase Ultimate Rewards stands out with its point value ranging from 1.25 to 1.5 cents. If you often fly or stay in hotels, American Express Membership Rewards offers more value through transfers. For straightforward earning, Capital One Venture Rewards gives you 2 miles per dollar spent, making it an appealing choice for frequent travelers. Conclusion In summary, online reward programs offer a practical way to improve your earnings through various activities, such as shopping, surveys, and gaming. By selecting the right program that aligns with your interests and habits, you can maximize your rewards efficiently. Remember to stay informed about each program’s features and terms to make the most of your participation. With careful selection and strategic engagement, you can turn your everyday activities into valuable rewards. Image via Google Gemini and ArtSmart This article, "10 Best Online Reward Programs to Boost Earnings" was first published on Small Business Trends View the full article

Online reward programs offer a practical way to improve your earnings through various activities, from shopping to completing surveys. By engaging with these platforms, you can accumulate points or cash that can be redeemed for gift cards or cashback. Comprehending the best options available is crucial for maximizing your benefits. In this discussion, you’ll discover the top ten programs that can help you optimize your earning potential effectively. What should you consider when selecting the right program for you? Key Takeaways Mistplay rewards users for playing mobile games, offering points redeemable for gift cards, ideal for gamers seeking extra earnings. Swagbucks provides multiple earning opportunities through surveys, videos, and shopping, making it a versatile choice for participants. Rakuten offers cashback on purchases at thousands of retailers, allowing users to earn money back on everyday spending. MyPoints lets users earn points through shopping and surveys, which can be redeemed for gift cards or cash, maximizing flexibility. InboxDollars pays users directly for taking surveys and watching videos, offering immediate cash rewards for participation. What Are Online Reward Programs? Online reward programs are marketing strategies designed to encourage customer engagement with brands through activities like purchases and referrals. These programs often use points-based systems, where you earn points for transactions, which can be redeemed for discounts, gift cards, or exclusive products. Many consumers show a strong interest in these programs, with 59% more likely to sign up for loyalty programs. When you decide to pursue a loyalty card sign up, you’re joining a system aimed at enhancing your shopping experience. Successful reward programs online typically offer personalized rewards, clear structures, and multi-channel accessibility, making it easy for you to participate. Additionally, brands implementing these programs can see significant financial benefits; some report average earnings exceeding $1 million in loyalty revenue by the third year. This data underlines the effectiveness of online reward programs in cultivating customer loyalty and retention. Benefits of Participating in Reward Programs Participating in reward programs can open up additional income opportunities and provide flexible earning potential that suits your shopping habits. You’ll find that many programs offer easy participation methods, making it simple to start earning rewards without a lot of effort. As you engage with these programs, you’ll likely discover how they can improve your overall shopping experience as well as offering tangible benefits. Additional Income Opportunities Reward programs can considerably boost your income opportunities by providing immediate financial benefits and long-term savings. By participating, you can reveal various advantages that improve your overall spending capability. Earn cash back or points redeemable for discounts. Enjoy personalized offers customized to your shopping habits. Access exclusive membership perks like early sales and special discounts. Benefit from increased engagement through multi-channel loyalty programs. Experience a significant increase in spending, as loyal customers typically spend 67% more than new shoppers. These elements make reward programs not just a way to save money, but a smart strategy for increasing your earnings. Flexible Earning Potential Earning potential in today’s digital environment is increasingly flexible, thanks to various online programs designed to fit seamlessly into your daily life. By participating in reward programs, you can earn points or cash back through everyday activities like shopping, taking surveys, or watching videos. Programs such as Mistplay and MyPoints offer transparent points systems, allowing you to earn rewards at your own pace without considerable time commitment. You can redeem your rewards for gift cards or discounts from popular retailers, enhancing your purchasing capability. Furthermore, many platforms enable you to stack rewards, maximizing your earnings without requiring a full-time dedication. This flexibility can greatly increase your overall income potential, fitting perfectly into your lifestyle. Easy Participation Methods Many people find that engaging with loyalty programs is straightforward and rewarding. These programs are crafted to improve your shopping experience as you receive tangible benefits. Here are some easy participation methods you can expect: Immediate rewards: Earn points right after your purchase. User-friendly interfaces: Navigate earning and redemption processes effortlessly. Personalized offers: Receive promotions customized to your shopping habits. Regular updates: Stay informed about your rewards status and new deals. Improved savings: Enjoy exclusive discounts that can lead to significant savings. Top 10 Online Reward Programs In relation to online reward programs, there are several options that can help you make the most of your time spent on the internet. Mistplay rewards you for playing mobile games, allowing you to earn points redeemable for gift cards from brands like Visa and Walmart. Swagbucks offers diverse earning opportunities through surveys, videos, and online shopping, with flexible redemption options for gift cards or cash via PayPal. Rakuten stands out for its cashback program, giving you a percentage back on purchases at thousands of retailers. MyPoints lets you earn points for shopping, surveys, and games, redeemable for gift cards or cash, partnering with over 2,000 retailers. InboxDollars pays you directly for taking surveys and watching videos, with a straightforward cash payout system, ideal for those seeking immediate rewards. Each program offers unique benefits customized to different preferences and activities. How to Choose the Right Reward Program When choosing the right reward program, start by evaluating the types of rewards offered, whether it’s cash back, points, or gift cards, to see what aligns best with your spending habits. It’s additionally essential to assess the reputation of the program’s company, as positive reviews and clear terms can help you avoid potential scams. Assess Potential Rewards Choosing the right reward program requires careful consideration of the potential rewards and incentives available to you. To maximize your earnings, evaluate the following factors: Immediate versus long-term rewards: Balance quick benefits with sustained gains. Clear rewards structure: Seek programs with straightforward payout systems. Referral incentives: Look for higher payouts for sharing programs with friends. Ease of sharing: Programs that streamline sharing links or codes can boost your earnings. Terms and conditions: Review for any restrictions that might limit your rewards. Evaluate Program Reputation How can you guarantee the reward program you’re considering is trustworthy and beneficial? Start by evaluating its reputation through online reviews and testimonials from current users. This gives you insight into overall satisfaction and reliability. Next, verify the program’s legitimacy by checking its affiliations with well-known brands; reputable organizations are less likely to engage in scams. It’s also essential to review the program’s terms and conditions to avoid hidden fees or complicated redemption processes that could reduce your earnings. Pay attention to the transparency of the rewards structure; successful programs clearly outline how points are earned and redeemed. Finally, consider the program’s longevity; established reward programs with positive customer experiences typically offer more stable and reliable options. Tips for Maximizing Your Earnings To maximize your earnings from online reward programs, it’s essential to adopt a strategic approach that incorporates various methods for enhancing your rewards. Here are some effective tips to help you boost your earnings: Sign up for multiple reward programs to diversify your earning potential. Regularly check for bonus offers and promotions that can increase your rewards during special events. Engage actively with online surveys and market research opportunities for higher payouts. Utilize referral programs by sharing your unique link with friends and family for significant bonuses. Monitor your rewards balance and expiration dates to redeem points before they expire. Common Pitfalls to Avoid While maneuvering through online reward programs can offer considerable benefits, several common pitfalls can hinder your success and earnings. Many users sign up for multiple programs without fully comprehending their terms, leading to confusion and missed opportunities. Neglecting to read the fine print is another mistake; expiration dates for rewards or minimum thresholds for redemption can result in lost earnings. You might underestimate the time commitment needed to engage effectively, which often leads to incomplete participation and reduced benefits. Failing to track your progress and accrued rewards can cause you to overlook bonuses or promotional offers, greatly diminishing potential earnings. Finally, relying solely on passive participation without actively seeking out bonus opportunities, such as referrals or special promotions, can limit the effectiveness of your reward program experience. Stay informed and proactive to maximize your earnings. Success Stories From Reward Program Participants You’ve likely heard about the success stories of those who actively participate in reward programs, showcasing how they can greatly improve your shopping experience. By implementing strategies such as maximizing points through referrals and reviews, many users have reported real-life earnings that positively impact their spending habits. Comprehending these experiences can help you optimize your own rewards, leading to greater benefits and increased loyalty to your favorite brands. Real-Life Earnings Experiences How much can you really earn from online reward programs? Participants have reported significant earnings, showcasing the potential of these platforms. A Mistplay user earned over $200 in gift cards in six months by trying new games and referring friends. GetResponse users made $30 per referral, with some reaching up to $600 in credits. A Fiverr participant earned $500 in Fiverr Credits by referring clients. An Acorns user received $10 per referral, totaling $100 from ten sign-ups. A Dropbox user earned 16 GB of additional storage through referrals, enhancing their user experience. These examples illustrate that with active participation and referral efforts, real earnings can be achieved through various online reward programs. Strategies for Maximizing Rewards Regarding maximizing your rewards from online programs, grasping the strategies that successful participants employ can greatly boost your earnings. Here are some effective approaches: Program Reward Type Potential Earnings GetResponse $30 per referral Significant with strategic sharing Dropbox 16 GB free storage Improved capacity through referrals Chase Bank $50 per new account Up to $500 annually The Future of Online Reward Programs As online reward programs continue to evolve, brands are increasingly focusing on personalization to improve customer experiences. This shift is driven by advancements in technology and data analytics, allowing companies to tailor rewards to individual preferences. Here’s what you can expect: Greater personalization based on your shopping habits. More mobile app-based systems for easier engagement. Improved analytics through artificial intelligence to optimize rewards. Community-driven initiatives that promote emotional connections with brands. Innovative cryptocurrency and blockchain structures for secure transactions. These changes will likely create a more engaging and user-friendly environment for you, encouraging loyalty that goes beyond mere transactions. As brands adapt, you may find that your experiences become more aligned with your specific needs and interests, resulting in a more rewarding relationship with the services you choose. Comparing Different Reward Programs With the evolving terrain of online reward programs, it’s important to compare the various options available to maximize your benefits. For instance, the GetResponse referral program offers $30 credits per successful referral, whereas their affiliate program provides recurring commissions between 40% to 60%. Conversely, Dropbox rewards basic users with 500 MB and Plus users with 1 GB of storage for each referral, allowing for up to 32 GB total. Fiverr’s program gives referrers credits for qualifying purchases, up to $500, whereas new users benefit from a 10% discount. Acorns promotes mutual rewards with $5 for both referrer and referred friend after an investment. Finally, Chase offers a $50 bonus for each friend who opens a checking account, with a cap of $500 annually. Analyzing these options helps you choose the program that best fits your needs and goals. How to Get Started With Reward Programs How can you effectively get started with online reward programs? First, research various programs that suit your interests and spending habits. Platforms like Mistplay for gaming or cash-back options like Rakuten can be great choices. Next, sign up for multiple programs to maximize your earning potential. Remember, different platforms offer unique rewards. Here are some tips to improve your experience: Utilize referral programs to earn bonuses by inviting friends. Regularly check the terms and conditions to stay informed about changes. Track your earnings using program dashboards or apps. Adjust your participation strategies based on your progress. Frequently Asked Questions What Is the Most Successful Rewards Program? Determining the most successful rewards program involves analyzing user engagement, revenue impact, and member benefits. Starbucks Rewards stands out with 34.3 million active users, driving 41% of sales through its loyalty system. Sephora’s Beauty Insider nurtures community and repeat purchases, whereas Amazon Prime combines cashback with diverse services. Target Circle personalizes deals, enhancing customer experience, and Ulta Beauty’s program increases spending by 20% among members. Each program shines in different areas, making comparisons complex. What Is the Best App to Earn Rewards? To determine the best app for earning rewards, consider your preferences. Apps like Mistplay let you earn points by playing games, whereas Swagbucks offers various activities like surveys and shopping. Rakuten focuses on cashback for online purchases, and InboxDollars pays you for completing surveys and watching videos. Ibotta allows you to earn cashback on groceries by submitting receipts. Evaluate these options based on your interests and how you want to earn rewards. What Is the World’s Most Generous Rewards Program? The world’s most generous rewards program is often seen as the Chase Sapphire Preferred. You can earn a substantial sign-up bonus of 60,000 points after meeting a spending requirement. Members earn 2x points on travel and dining, with a flexible point transfer to travel partners. Added benefits include trip cancellation insurance and no foreign transaction fees, making it a highly valuable option for frequent travelers and diners looking to maximize their rewards. Who Has the Best Rewards System? Determining who’s the best rewards system depends on your spending habits. For flexible travel and cash rewards, Chase Ultimate Rewards stands out with its point value ranging from 1.25 to 1.5 cents. If you often fly or stay in hotels, American Express Membership Rewards offers more value through transfers. For straightforward earning, Capital One Venture Rewards gives you 2 miles per dollar spent, making it an appealing choice for frequent travelers. Conclusion In summary, online reward programs offer a practical way to improve your earnings through various activities, such as shopping, surveys, and gaming. By selecting the right program that aligns with your interests and habits, you can maximize your rewards efficiently. Remember to stay informed about each program’s features and terms to make the most of your participation. With careful selection and strategic engagement, you can turn your everyday activities into valuable rewards. Image via Google Gemini and ArtSmart This article, "10 Best Online Reward Programs to Boost Earnings" was first published on Small Business Trends View the full article

Target Corporation on Tuesday reported its all-important fourth-quarter results, which run from the key holiday shopping season in November through January. Unfortunately for the company, its results were, at best, a mixed bag. Yet despite the underwhelming earnings report, shares in the company are currently rising. Here’s what you need to know. Target’s Q4 2025 at a glance Before the opening bell this morning, Target reported its fourth-quarter earnings, which ended on January 31. Out of all the earnings periods Target reports over the year, Q4 is the most important because it covers the holiday shopping season when consumers are traditionally most willing to spend on non-discretionary items—a category that is Target’s bread and butter. Here are the most salient metrics for the quarter: Net sales: $30.45 billion Net earnings: $1.04 billion Adjusted earnings-per-share (EPS): $2.44 The good news for the company is that its adjusted EPS of $2.44 was much better than most analysts were expecting. As CNBC notes, an LSEG survey found that most analysts were expecting an adjusted EPS of $2.16. However, though the company beat on adjusted EPS, its net sales and net earnings both did not meet analyst expectations, and came in lower in Q4 2025 than the same quarter a year earlier. Analysts had expected net sales of $30.48 billion for the quarter. Target came close at $30.44 billion—but even that was down 1.5% from the $30.90 billion the company brought in the same quarter a year earlier. The company’s net earnings of $1.04 billion were also down 5.2% from the same quarter a year earlier. Target’s problems are political and economic Announcing its Q4 2025 results, Target’s new CEO, Michael Fiddelke, who has only been in the role since last month, said that the company was focused on its “next chapter of growth, rooted in strengthening our merchandising authority, delivering an elevated and differentiated shopping experience, advancing our use of technology, and continuing to serve and invest in our team and communities.” However, one of the largest challenges that Target is up against is blowback from its community of shoppers. Last summer, Target faced heavy criticism from many of its shoppers for rolling back its diversity, equity, and inclusion (DEI) initiatives in the wake of President The President’s second inauguration. More recently, as noted by CNBC, The President’s immigration crackdown has been causing headaches for Target’s new leadership. As noted by the Associated Press, the company’s customers have been vocal in their desire for the company to take a public stand against The President’s policies, particularly after the deaths of ICE protesters in Target’s hometown of Minneapolis. Of course, Target’s stagnating sales over the past few years aren’t limited to political problems. It also continues to face economic ones. The biggest problem for Target is that a majority of the goods it sells are discretionary items, and consumers have been cutting back on those for years as costs continue to rise due to inflation and The President’s tariffs. To make matters worse, many customers have complained for years that Target’s stores were becoming messier and less visually appealing, leading them to shop there less frequently or seek out alternative retailers. Last month, Target announced corporate layoffs as part of its plan to reinvest in the in-store experience. Why is Target stock up despite lackluster sales? Despite Target’s lackluster quarter, shares in the company are currently rising in premarket trading. As of this writing, Target stock (NYSE: TGT) is currently up about 3.7% to $117.45. Factors for this rise could include things like relief from investors that the company at least met analysts’ net sales expectations. Target also announced that it expects modest next sales growth of about 2% for 2026. Given that the company has faced declining or stagnating sales for almost four years, investors are likely to reward the company for any expectation of reversing that trend, no matter how small. Despite Target’s ongoing challenges, the company’s shares have performed decently year-to-date. As of yesterday’s market close, TGT shares were up nearly 16% since the start of the year. Over the past six months, the company’s share price has risen more than 22%. Yet over the past 12 months, TGT shares had declined nearly 9% as of yesterday’s close. View the full article