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I was watching comedian and political commentator Bill Maher talk about Reverse Improvement (RI), and it struck me how profoundly relevant this idea is to the leadership challenges highlighted in this article and the themes we’ve explored in my upcoming book, TRANSCEND: Unlocking Humanity in the Age of AI. Reverse Improvement, as Maher describes it, occurs when technological progress unintentionally diminishes core human skills and values. Maher’s idea of RI isn’t just about clunky tech updates or frustrating software upgrades—it’s about a much larger, more insidious phenomenon: how technological “advancements” can subtly, and sometimes drastically, lead to the erosion of fundamental human skills and values. The concept of RI highlights a key dilemma facing leaders in the age of AI: When does technological progress stop being an improvement and start becoming a regression? As AI and automation handle tasks once dependent on human creativity, intuition, and problem-solving, we risk outsourcing not just labor but also our intellectual and emotional core. RI warns us of this subtle decay—a decline that happens not in obvious ways but slowly, through overreliance on tools meant to help us. As AI transforms the workplace, it’s easy to view automation as a form of progress. But if AI makes us less self-aware, less creative, and less empathetic, are we truly improving? Or are we succumbing to RI—replacing meaningful human effort with efficiency at the cost of long-term growth? This tension is exactly why mindful leadership, grounded in principles like self-awareness, right intention, and resilience, is more important than ever. AI, Reverse improvement, and the risks of dependency Not all technological upgrades lead to better outcomes. Many improvements, particularly in the context of AI, can unintentionally diminish the very skills that made us successful in the first place. A leader who once relied on keen observation and strategic thinking may, over time, rely on AI-generated insights without questioning their validity. An employee who once developed persuasive narratives may now rely on AI to draft content, losing the ability to connect ideas creatively. This erosion of skills is why leaders must maintain mindfulness in how they integrate AI into their workflows. Mindfulness, as taught by Eastern and Buddhist philosophy, emphasizes the importance of being present, aware, and intentional. Leaders who embody these qualities recognize when AI is genuinely enhancing their abilities versus when it’s causing stagnation. Reverse Improvement occurs when leaders fail to pause and evaluate whether technological progress aligns with long-term human development. AI may offer convenience, but convenience can come at the cost of resilience, problem-solving, and self-reflection—skills critical to effective leadership. Recognizing when AI helps vs. when it hurts We don’t lose skills all at once—we lose them gradually, as dependency on AI subtly erodes our mental muscles. Self-awareness, a core tenet of mindfulness, helps leaders recognize when this erosion is happening. Self-aware leaders evaluate whether they are engaging with AI as a tool or relying on it as a crutch. For example, a marketing leader who once crafted compelling campaigns may now rely on AI-driven algorithms to optimize strategies. Without self-awareness, they may stop developing their storytelling abilities, assuming the AI will always “know best.” But self-aware leaders pause, reflect, and ask: “Am I still growing, or am I letting AI take over my creative instincts?” Action Plan: Leaders should integrate mindfulness practices directly into their daily routines and team interactions. This can include short reflective meetings where leaders and teams pause to evaluate decisions and their alignment with long-term goals. Additionally, conducting regular assessments of AI’s role within workflows will ensure leaders remain in control, using AI to complement rather than override human judgment. By fostering an environment of ongoing reflection, leaders can continuously recalibrate their strategies to balance innovation with intentional decision-making. Leading with purpose, not automation for automation’s sake Purpose-driven leadership ensures that leaders consider the ethical, human, and long-term consequences of their decisions. RI occurs when leaders pursue technological upgrades without questioning their value beyond short-term productivity gains. AI should free up human potential for higher-order tasks, such as creative problem-solving and relationship-building. However, when AI is implemented without the right intention, it can lead to the opposite effect—de-skilling employees and fostering dependency. Leaders with the right intention ask: “How does this technology enhance, rather than replace, human growth?” Action Step: Leaders should develop a structured framework for evaluating new AI tools by integrating key criteria such as ethical considerations, employee impact, long-term strategic alignment, innovation potential, and risk management. This framework should assess the tool’s ability to foster creativity and innovation while identifying potential operational disruptions, ethical risks, and unintended consequences. To ensure comprehensive evaluation, governance protocols should be established to monitor compliance with organizational policies, data privacy standards, and ethical guidelines. In addition, diverse stakeholders across departments should be involved to assess both short-term efficiency gains and long-term human development outcomes. By embedding periodic reviews of AI’s effectiveness, leaders can balance technological progress with sustainable, human-centered growth while mitigating risks and driving continuous innovation. Building human strengths alongside technological progress Resilience in leadership means embracing change without losing core strengths. Technological progress can undermine resilience when we allow machines to do the hard work that builds character and cognitive stamina. Leaders who embrace resilience understand that problem-solving, creativity, and emotional intelligence are developed through struggle, effort, and reflection—not instant solutions. AI can certainly assist with repetitive tasks, but leaders must ensure that the hard, growth-oriented work of leadership remains intact. For example, instead of relying solely on AI to analyze market trends, resilient leaders involve their teams in brainstorming sessions to sharpen their strategic thinking. Action Step: Leaders can prioritize activities that involve manual problem-solving, creative brainstorming, and team collaboration. These exercises help maintain and strengthen cognitive and strategic thinking abilities, preventing skill atrophy in a tech-driven world. Resilience also requires leaders to create a culture that values learning through experience. Rather than shielding teams from challenges by automating solutions, resilient leaders encourage problem-solving, risk-taking, and adaptive learning. By facing difficulties head-on, teams can strengthen their critical thinking and innovation skills. Balancing AI and humanity: Avoiding RI through the middle way Buddhist philosophy’s middle way teaches us to avoid extremes and seek balance. In the context of AI and RI, this means integrating technology thoughtfully, ensuring that it complements human effort rather than replacing it. The key to leadership in a tech-driven world is not to reject AI, but to integrate it in ways that amplify human strengths while preserving creativity, empathy, and resilience. Leaders who follow the Middle Way avoid the extremes of either over-relying on AI or rejecting its benefits entirely. They understand that technology can enhance human potential, but only when used with mindful intention and purpose. From reverse improvement to mindful progress Technological progress sometimes can be deceptive. What appears to be an upgrade may, in fact, be a step backward if it causes us to detach from our core human capacities. True progress isn’t measured by how much we automate or accelerate—it’s measured by how much we grow, both individually and collectively. Mindful leaders will recognize that AI is a tool, not a replacement for human creativity and judgment. We must remain devoted to creating a future where technological innovation drives genuine improvement—not just in productivity but in the development of resilient, purposeful, and empathetic individuals. View the full article

Last week, Shameem Adhikarath spotted a sponsored label on top of the "People also consider" box within the Google Search results. I figured it was a bug with ads not loading but then Shay Harel spotted the same thing a week later. Is this another bug or is this a new ad unit?View the full article

Disability rights could be under threat. People with disabilities are protected from discrimination and given equal access to education, healthcare, employment, and public services under Section 504 of the Rehabilitation Act of 1973. However, Republican attorneys general in 17 states (Alabama, Alaska, Arkansas, Florida, Georgia, Indiana, Iowa, Kansas, Louisiana, Missouri, Montana, Nebraska, South Carolina, South Dakota, Texas, Utah, and West Virginia) have sued the U.S. Department of Health and Human Services (HHS), asking courts to declare Section 504 unconstitutional. Last May, HHS required that 504 services be provided to people experiencing gender dysphoria. The lawsuit argues that gender dysphoria doesn’t fall under the definition of who should get 504 services. However, it then goes on to ask that 504 be eliminated entirely. “Because Section 504 is coercive, untethered to the federal interest in disability, and unfairly retroactive, the Rehabilitation Act is not constitutional,” the lawsuit argues. What will happen if 504 is eliminated? If 504 is rolled back, it would be up to individual states to decide how much they want to protect people with disabilities from discrimination, as well as which services—if any—they want to provide. This includes services like 504 plans, in which schools lay out the individual accommodations that students with disabilities will receive (for example, extra time on tests or braille notes) so these students can participate in class. Currently, 8.5 million students in public schools have 504 plans. The first round of legal briefs is due on February 25. How to support disability rights ADDitude magazine is encouraging people to contact their state representatives and senators and voice their support for 504. If you live in a state that’s suing to eliminate 504, you can also contact your attorney general and request that your state withdraw from the lawsuit. If you live in a state that’s not suing to eliminate 504, you can contact your attorney general and ask that your state submit a brief on the importance of 504 protections. View the full article

Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal. View the full article

Yellowjackets is back with more chaos, more wilderness—and a main title that is grungier than ever. Ever since the first season premiered in 2021, the show’s opening credits have been one of the most frenetic on television. Blink and you’ll miss something. Set against the grungy song “No Return” by Craig Wedren and Anna Waronker, the title is meant to feel like an assault on the senses. It is 90 seconds long, and the longest frame lasts about a second. This makes for a tense intro, in which our brains are bombarded with flickering images faster than we can process them. And that’s precisely the point. “We want this to be glitched so much that if someone takes a still, they can’t really figure it out,” says Mason Nicoll, executive creative director of creative studio Digital Kitchen. Digital Kitchen, which has designed main titles for True Blood, Narcos, and Dexter, first dreamed up the concept for the Yellowjackets’ main title in 2021, when season one premiered. The show is set in the ’90s, and the team drew inspiration from ’90s skater videos, and drew from the jittery, low-fi aesthetic of the 1999 film The Blair Witch Project. The result was borderline chaotic, but the distressed look provided an additional benefit: it helped disguise key shots by distorting them beyond recognition. [Image: courtesy Digital Kitchen]The team has replicated this approach ever since. But with each season, they swap old frames for new ones that hint at what’s to come. Season one teased the show’s mysterious symbol, season two introduced eerie snowy landscapes and blood-soaked imagery. Season three now features dark caves, an upside-down image of a bleeding Jesus, and a lot of screaming faces. It’s also glitchier than ever. “We went to town,” says Nicoll, noting that the first cut was about 30% more hectic than the final version. Does this hint at even more madness to come? “It seems like it,” he says. “It does feel like every season just escalates and gets crazier.” Season 3 title sequence: No context, just vibes The truth is, Nicoll doesn’t know what will happen this season. Not exactly. Sometimes, main title designers get a full synopsis to help them sprinkle in clues. Other times, they only see the pilot and work with the showrunners to create the right tone. With Yellowjackets, Nicoll says he knew the most in season one—and the least in season three. This year, the showrunners sent the team a whopping 70 shots to work with, but Nicoll explains the shots were all out of context, so his team had to piece the story together and interpret it themselves. It goes without saying they have more insight than the average viewer, but when the shots arrive at random, some mystery remains inevitable. [Image: courtesy Digital Kitchen]Sometimes, the team gave away too much without even realizing it. That’s what happened when the team initially included a new shot of the Antler Queen from season three in the title sequence. If you remember, the identity of the Antler Queen was shrouded in mystery for the first two seasons. At first, we thought it was Lottie. Then—spoilers ahead—we learned it was actually Natalie. So, when Digital Kitchen added this new shot of the Antler Queen, the showrunners’ reaction, as Nicoll remembers it, was something along the lines of: “hell no!” The team quickly reworked the shot, glitching it so much that viewers could no longer tell who was under the antlers. The obscured frame now appears around the one-minute mark—and we are left to wonder: has the wilderness chosen a new Antler Queen? A ‘Blair Witch Project’ fever dreamAbout half of the shots in the main title come from the show, but the intro wouldn’t be the disquieting fever dream it is today without the other half. From the very beginning, Digital Kitchen leaned into The Blair Witch Project’s “found footage” aesthetic, making it seem like the images were filmed by the high school girls themselves. [Image: courtesy Digital Kitchen]To make this footage appear authentic, the team hired lookalike actors in L.A. and shot additional scenes with an old DV camcorder from the ’90s. In one scene, art director Rachel Brickel filmed the actors running into a parking lot while she was crouched inside a shopping cart that Nicoll was pushing. “I remember thinking ‘I see a speed bump in front of us,’ and I’m like ‘oh man this is going to hurt,'” she recalls with a laugh. It did hurt, but she got the shot. [Image: courtesy Digital Kitchen]To achieve the look of a worn-out VHS tape with a “corrupted” signal, Brickel’s team played the footage through a “really old” tube TV from the ’90s and ran it through special equipment to further remix and distort the picture. Then, they took that altered footage and glitched it even more on the computer. “We wanted to show the beauty of glitches,” she says. [Image: courtesy Digital Kitchen]The resulting aesthetic of the Yellowjackets season 3 title sequence may not be ideal for someone prone to migraines. I, for one, can’t watch it more than twice in a row without needing to rest my eyes. But for the average viewer who isn’t poring over every single frame, the intro isn’t meant to be fully absorbed in one sitting. It’s designed to reveal itself as the season unfolds—and to keep you away from that dreaded “skip” button. View the full article

Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands. View the full article

After years of working in PR and branding for luxury beauty, Jaimee Lupton decided to break away and disrupt the space by making beauty products that are accessible. With her business partner and real-life partner Nick Mowbray, she launched Monday haircare in 2020. Lupton saw a gap in the market for a brand that was targeted toward a younger demographic. There were few haircare brands that addressed the needs of younger customers, and even fewer who knew how to speak to those customers through their branding, messaging, and packaging. Lupton knew the power of a personalized message, and she created Monday with that in mind. The haircare company has received its fair share of accolades since it launched. Beauty outlet Glossy named Monday Haircare Brand of the Year for 2024, and the company has 21 other major beauty awards to its name, including from Allure, Glamour, Cosmopolitan, and InStyle. It’s currently the number-one haircare brand globally on TikTok, according to statistics from the platform measured by the most liked and most followed haircare brands. The brand is on track to reach half-a-billion dollars of retail sales—no easy feat for five years of business. The success of Monday then set her up to self-fund other brands. It also put her on the radar of retailers, which began to ask Lupton to work with them to create new bespoke brands. She has since done so with retail partners including Target, Walmart, and Ulta. In the span of five years, Lupton founded five other beauty brands, with more currently in development, maker her a kind of big box Gen Z beauty whisperer in the process. [Photo: Monday] Lupton’s bespoke portfolio of accessible brands Lupton’s most recent brand launch is Daise, a range of playful, mood-matching fragrance and bodycare, which launched February 1 at Target. It’s a clear play for younger, emerging markets, Lupton says, referring to the specific spending potential of Gen Z. “They’re in control of $450 billion of spending power, and that’s set to increase by 48% before 2030, so they’re a huge demographic that we need to be able to target,” says Lupton, referring to a 2021 World Economic Forum statistic cited by Snapchat and November 2022 Gen Z report by Afterpay. She also notes, referring to a report by consumer insights platform aytm, that Gen-Alpha is now the fastest emerging group of beauty consumer. Daise is a way to tap into that purchasing power early, too. [Photo: Daise] It seems to be working. The brand had $1 million in retail sales in just one week, according to Daise sale statistics, and is forecasting over $50 million in retail sales in the first year. The company hit $400,000 of sales in the first four days of launch in Ulta. On February 1, Daise launched at Target. Lupton says that the number of sales are looking more impressive every day as the brand builds. Lupton described Daise’s creation as a way to build a fun self-care brand where beauty could meet play, and isn’t taken too seriously. This manifests in the fragrance’s many form factors, like spritz, mists, and foams, all with youthful appeal. The visual brand is all very Gen Z-oriented, utilizing many of the visual tools of brands targeting similar demographics. It includes bright, sunny colors, like yellow and light purple, with a sans serif all caps type, and bold gradients with combinations such as pink and orange or blue and green that seem to speak to a younger generation. Its form factors also stand out on the shelf. The body foam, which comes in a uniquely styled body whip, is one example. Daise is one of the first brands to do this at Target and Ulta, creating a product range that is unique to consumers, especially for younger consumers. (Suncare brand Vacation is perhaps most known for popularizing this novel form factor, with its whipped sunscreen that comes in a spray can.) The body mist, bath bombs, and lip balm come in the shape of a flower, with designs including sprinkles or daisies. [Photo: Being] Prior to Daise, Lupton launched Being Haircare in July of 2024 with Walmart, after the mega-retailer asked Lupton to create a haircare brand that was in one aisle and on one shelf, and that could target everyone across demographics and for every hair type. The brand has vivid, color-on-color packaging that carries through to its website, type, photography, and styling. Being was the number-one brand for the retailer in the haircare space in the first three months of its launch. Similarly to Daise, Lupton harnessed Instagram and TikTok marketing as they launched in store aisle endcaps. “It’s all around being you,” says Lupton. “And it’s not a segregation of brands. We’re a unisex brand, and the products are shopping arranged for each hair type,” noting it will expand into masks and treatments. [Photo: Being] Lupton has a few other brands in her portfolio. There’s Châlon, which according to its website, she made with a leading Parisian perfumer to create scents that convey elegance and tradition but “fit into modern life.” Then there’s Osāna Naturals, which is described on its website as a skin- and haircare range “crafted with care to nourish both body and mind.” Both ranges are free from sulfates, phthalates, and parabens, and are certified cruelty-free, dermatologically tested, and suitable for all skin types. While the brands may target different sectors, the mission across her portfolio of brands stays the same: providing accessible beauty for everyone. Digital-first with a major retail footprint Lupton’s “North Star” is to be a modern day L’Oreal: creating accessible brands that modern consumers want. To do so, Lupton has taken a two-prong approach: the brands have an in-house digital team, but they are also partnering with big retailers. With this strategy, she taps into a beauty business model that has proven success: launching a digital-first brand with a brick-and-mortar retail footprint. “I would say we’re 90% digital in terms of our marketing spend, and we create really unique ways in which we speak to [consumers] on digital platforms,” Lupton says, citing the brand’s “creator studios,” influencers its consumers “naturally migrate toward,” and UGC content which together creates a multiplatform digital brand destination. Though Lupton markets her brands as a direct-to-consumer, the digital-first marketing approach is complimented by physical presence in stores like Target, which she views as tween destinations. She explained that the goal is to make the products accessible in terms of price point and purchasability—being able to go to a store and grab a product off the shelf. Retail partners are a big part of how far they have been able to go. Lupton plans on continuing to grow her brands and expand her portfolio into a bigger range, including treatments and styling. There is a lot in the pipeline for Lupton. She has about 22 brands in development, and intends to roll out all of them in the next three years. View the full article

Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results. View the full article

Just like everyone else, we all have our share of embarrassing email stories. Perhaps you’re wondering how to recall an email in Outlook after having sent a message to the wrong person, forgetting to enclose an attachment, sending an offensive email in the heat of the moment, or making a silly typo. These are just a few examples of email blunders that many of us would like to correct as soon as we realize them, and the ability to recall an email provides a way to do just that. In this article, we will learn more about how to effectively use this feature and more. A Quick Guide to Recall an Email in Outlook Open Outlook > go to Sent Items > click Message > Actions > Recall This Message. To confirm a recalled message, check the Tell me if recall succeeds or fails for each recipient check box. You’ll need an Exchange server email and both you and the recipient will need to be using Outlook for this process to work. How to Recall an Outlook Email The following is a step-by-step process to recall an email: Step 1 – Pick the Email in Outlook to Recall the Message Open your Microsoft Outlook and go to the Sent items to pick an email you want to recall. Step 2 – Recall Message In the ribbon area, you will see the Actions tab having an option- Recall This Message. If you have a simplified ribbon, you may not see the Actions tab there. That being the case, open a sent message you want to recall and click on the three dots at the top right side of the ribbon. You will find the Actions tab in the drop-down menu. When you select the Actions tab, an option to Recall This Message tab appears on the right side. Step 3 – Delete Unread Copies and Optionally Create a New Message When you click on the Recall This Message option, a new Outlook window pops up. You have two options to recall your message: Delete unread copies of this message Delete unread copies and replace them with a new message Pick the option you want. In case you want to know if the recall succeeds or fails, check the box for recall succeeds or fails. Click on the Ok button to recall the message. Step 4 – Confirm Recalled Messages You will get a confirmation on the screen to inform you that you have recalled a message. If the message is successfully recalled, you will get a notification. Here is a summary table without the screenshots: StepsHow to Recall an Email in Outlook Step 1Open your Microsoft Outlook and go to the "Sent Items" folder to select the email you want to recall. Step 2In the ribbon area, find the "Actions" tab and select "Recall This Message". If you have a simplified ribbon, open the sent message you want to recall, click on the three dots at the top right side of the ribbon, and find the "Actions" tab in the drop-down menu. Step 3Once you click "Recall This Message", a new Outlook window will appear with two options: "Delete unread copies of this message" or "Delete unread copies and replace them with a new message". Choose your preferred option. If you want to know whether the recall succeeds or fails, check the respective box. Click "OK" to recall the message. Step 4After recalling the message, you will receive a confirmation notification. If the recall is successful, you will receive a success notification. Recalling a Message in Outlook on the Web Outlook on the web doesn’t have a recall option for sent items. But you can undo send within 10 seconds. Here is how to do it: Step 1 – View All Outlook Settings Click on the cog icon in Outlook on the web and go to the View All Outlook Settings menu. Step 2 – Set Undo Send Cancellation Period Navigate to the Compose and Reply section, then scroll through the drop-down list to locate the Undo send option. Set the cancellation period to 10 seconds. Presently, you cannot have a cancellation period of more than 10 seconds. Step 3 – Undo the Send Button Write an email in Outlook on the web and send it. On the bottom of the email pane, you will see the Sending pop-up window with an Undo option. Click on the Undo button to stop sending the message. Here is a summary table without the screenshots: StepsRecalling a Message in Outlook on the Web Step 1Click on the cog icon in the upper right corner of the Outlook on the web interface and select "View All Outlook Settings". Step 2Navigate to the "Compose and Reply" section. Scroll down until you find the "Undo send" option. Set the cancellation period to 10 seconds. Note that currently, the maximum cancellation period is 10 seconds. Step 3Compose an email and hit "Send". A "Sending" pop-up window with an "Undo" option will appear at the bottom of the email pane. Click on the "Undo" button within the cancellation period (10 seconds) to stop the message from being sent. Alternatives to Recalling a Sent Outlook Email If you are not able to use the recall feature in Outlook, the following are a few alternatives to recalling a sent Outlook message: Send an Honest Apology Email To make a mistake is only human. If you realize your mistake soon enough, the best option is to send an honest apology email. Be sure to explain in detail why you are apologizing and how you will make sure it doesn’t happen in the future. You could also offer to help resolve any issues or problems that may have been caused by your mistake. Request a Follow-Up Conversation If you think it might be better to address the situation in person or on the phone, you can ask for a follow-up conversation. This will give you the chance to explain the situation and apologize in person or on the phone. Delay Sending Your Outlook Emails Multiple factors determine the fate of a recall request. So many a time, email recall fails. A safe alternative is to delay sending your Outlook emails. This will give you enough time to review your email message later to check if everything is right. Here is how to defer the delivery of your emails in Outlook: Step 1 – Manage Rules & Alerts Click on the three dots at the right corner of your ribbon, then hover on Rules. Click on the Manage Rules & Alerts tab. Step 2 – Applying New Rules Click on the New Rule tab in the Rules and Alerts pop-up. A new Rules Wizard window will open. Select the Apply rule on the Messages I Send tab and click on the Next button. Step 3 – Confirm Application of Rules Now, the Rules wizard will ask which condition(s) do you want to check. Don’t check anything and click on the next. A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on Yes. Step 4 – Defer Delivery A new Rules wizard window will open, asking you what you want to do with the message. Check the defer delivery box and edit the rule description to select the minutes you want to delay your sending emails. Step 5 – Name and Turn the Rule On Click on the Next button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the Next button. In the new Rules Wizard window, you can give a name to this rule. Click on the Finish button. And apply the rule. Now, if you send an email, Outlook will delay delivery by 5 minutes. The email will stay in the Outbox for this period, and you can make any change to the email and send it again. Here is a summary table without the screenshots: StepsHow to Delay Sending Your Outlook Emails Step 1Click on the three dots at the right corner of your ribbon, then hover over "Rules". Click on the "Manage Rules & Alerts" tab. Step 2Click on the "New Rule" tab in the "Rules and Alerts" pop-up. A new "Rules Wizard" window will open. Select the "Apply rule on the messages I send" tab and click on the "Next" button. Step 3The "Rules Wizard" will ask "Which condition(s) do you want to check?" Don't check anything and click on "Next". A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on "Yes". Step 4A new "Rules Wizard" window will open, asking "What do you want to do with the message?" Check the "Defer delivery" box and edit the rule description to select the minutes you want to delay your emails. Step 5Click on the "Next" button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the "Next" button. In the new "Rules Wizard" window, give a name to this rule and click on the "Finish" button. Apply the rule. Now, if you send an email, Outlook will delay delivery by the specified minutes. The email will stay in the Outbox for this period, during which you can make any changes to the email and send it again. How to Recall an Outlook Email by Adding a Delay A delay can be added to emails you don’t want to send out immediately for whatever reason. If you need to recall an email with an added delay, then follow these steps. Step 1 – Open Outlook After opening Outlook, click File at the top-left corner. Step 2 – Manage Rules & Alerts After clicking on the three dots at the top right corner, hover over Rules and click on Manage Rules & Alerts. Step 3 – Select New Rule You’ll see a window popup that will allow you to set different rules. Select New Rule. Step 4 – Apply Rule A new window will pop up over the old one with many options to choose from. Click on Apply rule on messages I send then on Next. Step 5 – Set Desired Delay At this point, you’ll see various conditions you can choose from, but leave them as-is and click on Next. Then click Yes on the confirmation screen. Click the checkbox next to defer delivery by a number of minutes to activate it. Click the link within the sentence and set your desired delay. Step 6 – Add Exceptions if Needed During this step, you’ll be able to add exceptions. If any of them will benefit you in any way, select them. Otherwise, click Next. Step 7 – Name Your Rule During this last step, you can name your rule. After naming it, click Finish, and your new rule will be saved and activated. How to Find Out if Your Email Recall Has Been Successful When an email is successfully recalled in Outlook, you can easily identify it by the recall success note at the beginning of the email’s subject line. What Does it Mean When You Recall an Email? When you recall an email, it means that you are taking proactive steps to ensure the message does not reach recipients. Recalling an email gives you the chance to prevent an important or confidential message from getting into the wrong hands, or simply undoing a mistake before it’s too late. This process varies based on the email service provider. So how to recall an email in outlook may be different than how to recall an email in Gmail. Here’s a brief message from Kevin Stratver on “How to Recall Mail in Outlook | Undo Send Any Email” if you’re interested in learning through video. It serves as a great complement to this article. Requirements for Recalling a Sent Email in Outlook To successfully recall a sent email in Outlook, both you and your recipient must have Microsoft 365 or Microsoft Exchange email accounts within the same organization. So you cannot recall a message sent to Gmail, Yahoo, or any other email clients. Outlook on the Web doesn’t have the feature to recall an email. Messages that are protected by Azure Information Protection cannot be recalled. You should also make a note that you cannot recall messages that have been opened by your recipients. Email Protocols and Recall Limitations Email recall is a valuable feature, but its effectiveness largely depends on the underlying email protocols. The Simple Mail Transfer Protocol (SMTP), the standard protocol for sending emails, doesn’t inherently support recalling an email once it has left the sender’s outbox. This is why recalling an email is typically only successful within the same email system, such as Microsoft Exchange, used by Outlook. SMTP was created for the purpose of forwarding messages rather than retrieving them. After an email is sent, it travels through multiple servers before arriving at the recipient. This process makes it impossible to “pull back” the email via SMTP once it is in transit. Therefore, the recall function in Outlook works effectively only if both the sender and the recipient are within the same Exchange environment, where the server can intercept and retract the email before it is read. Variations Between Different Versions of Outlook Overall, most of the services offered by Microsoft are not very different and offer similar options. While this guide was made for the latest version of Outlook, you can follow along and may still find the recall option as long as you use the guide as a general outline. If you can’t find this option in your version of Outlook, it may not be supported. Why Does My Email Recall Not Work? Here are a few possible reasons why your email recall doesn’t work: You and the recipient don’t have Microsoft 365 or Microsoft Exchange email accounts in the same organization Your recipient has opened the message already The message is redirected to another folder by the recipient or due to any Outlook rule Is recalling an email in different versions of Outlook the same? Yes, recalling an email in different versions of Outlook is consistent. However, in Outlook 2007, some options are labeled a bit differently. If you choose to recall an email in Outlook 2007, you will see the option to “delete unread copies” instead of “recall this message.” Outlook 2010 and Outlook 2013 both provide the option to “recall this message.” Does the Recipient Know if You Recall an Email in Microsoft Outlook? Yes, the recipient will know if you recall an email in Outlook. How long does it take to see if a recall succeeds on Outlook? It can take a few seconds to several minutes to see if a recall succeeds on Outlook. The amount of time it takes to process a recall request depends on the size of the email and how many recipients are included. If you’re sending a large message, it can take longer to recall. Additionally, if there are a lot of recipients, Outlook may need to process the recall request for each one, which can also increase the amount of time it takes to see if a recall was successful or not. Is there a deadline for recalling emails in Outlook? No, there is no deadline for recalling emails in Outlook. For a recall attempt to be successful in Outlook, the recipient must not have opened the email. Unfortunately, this means there is no assurance that the recipient won’t open the email before the recall attempt occurs. Nevertheless, it is still advisable to try to recall an email if you made an error or need to revise the content. The Psychology Behind Email Mistakes and How to Prevent Them Sending an email too soon is a frequent mistake that many of us encounter. This often happens because of the fast-paced work environments we operate in, where prompt replies are highly regarded. However, rushing can lead to errors or sending emails to unintended recipients. To mitigate this, it’s essential to adopt a more mindful approach to emailing. One effective method is to compose emails in a draft format first, giving yourself time to review and reflect before sending. Proofreading is not just about checking for grammatical errors but also evaluating the tone and content for appropriateness. Additionally, using tools like Outlook’s delayed send feature can be a safety net, providing a buffer period to cancel or modify emails. Creating a mental checklist or establishing personal guidelines for email communication can be advantageous. For instance, you may choose to avoid sending emails when you are feeling emotional or to take a few minutes to review your email after writing it before hitting send. These small habits can significantly reduce the likelihood of email mistakes. Alternatives to Email Recall in Professional Settings When an email recall is not possible or fails, there are other ways to professionally handle the situation. One direct approach is to send a follow-up email. This email should acknowledge the mistake, offer the correct information if necessary, and apologize for any confusion caused. It’s essential to be clear and concise in your follow-up to avoid further misunderstanding. In scenarios where sensitive information was sent to the wrong recipient, it’s crucial to also inform your IT department or security team. They can guide you on the next steps and, if necessary, involve legal or compliance teams. Another preventative strategy is to utilize email encryption, especially for sensitive or confidential information. Encrypted emails add a layer of security, ensuring that only intended recipients can read the content, even if it lands in the wrong inbox. Lastly, fostering a culture that understands and accepts that email errors can occur is vital. Encouraging double-checking recipient lists and subject lines before sending emails can create a more mindful emailing environment. Conclusion Outlook is an incredibly powerful email tool, but it can be even more useful when you research Outlook productivity tips and know how to use its features to your advantage. With the ability to recall emails, you can ensure that you never send a message that you’ll regret. And while Outlook doesn’t automatically process requests to recall messages, by following the simple steps in this guide, you’ll be able to manually start using this handy feature right away. And while Outlook’s recall feature isn’t perfect, it can still be a lifesaver especially when you can’t unsend an email. To avoid even having to use the recall feature, practice good email etiquette and review messages before you hit “Send” so that you can avoid embarrassing or costly mistakes. How Do I Recall a Message in Outlook Without a Tab? Recalling a message in Outlook without a tab is very simple. All you need to do is click on File and then click on Account Settings. Next, navigate to Email and look for Type options. After making sure it says “Microsoft Exchange/Office 365” account, you’ll see the recall option as long as all features are enabled. How Do I See Recalls in Outlook? To check the status of a recall, simply open the Sent folder, click on the specific email you recalled, and then click on the Tracking button in the bar. Repeat this process for each email you want to check the recall message status on. How Do I Recall an Email in Outlook After 1 Hour? You can recall a message in Outlook as long as the sent email hasn’t been opened by the recipient yet. In this case, all you have to do is go to Message, then Actions, and click Recall This Message. When the popup menu appears, select your desired option to send your recall message request. Can You Recall an Email Already Sent? Yes, you can. To do so, simply open Outlook and go into Sent Items. You’ll then click the email you’d like to recall, select Actions, then click Recall This Message. However, as mentioned above, if the recipient has already opened the email you sent them, then you won’t be able to recall it. How to Make a Mailing List in Outlook? Here is how to make a mailing list in Outlook. First, navigate to Home, then choose New Items > More Items > Contact Group. Within the Contact Group, click on Add Members > From Outlook Contacts. Select a contact from your list and add them to the group by clicking on Members. You can add more members as necessary. Keep in mind that email etiquette is crucial when sending messages to a mailing list. For tips on crafting the ideal message, take a look at these email greeting examples. Image: Depositphotos This article, "How to Recall an Email in Outlook: A Step by Step Guide" was first published on Small Business Trends View the full article

Just like everyone else, we all have our share of embarrassing email stories. Perhaps you’re wondering how to recall an email in Outlook after having sent a message to the wrong person, forgetting to enclose an attachment, sending an offensive email in the heat of the moment, or making a silly typo. These are just a few examples of email blunders that many of us would like to correct as soon as we realize them, and the ability to recall an email provides a way to do just that. In this article, we will learn more about how to effectively use this feature and more. A Quick Guide to Recall an Email in Outlook Open Outlook > go to Sent Items > click Message > Actions > Recall This Message. To confirm a recalled message, check the Tell me if recall succeeds or fails for each recipient check box. You’ll need an Exchange server email and both you and the recipient will need to be using Outlook for this process to work. How to Recall an Outlook Email The following is a step-by-step process to recall an email: Step 1 – Pick the Email in Outlook to Recall the Message Open your Microsoft Outlook and go to the Sent items to pick an email you want to recall. Step 2 – Recall Message In the ribbon area, you will see the Actions tab having an option- Recall This Message. If you have a simplified ribbon, you may not see the Actions tab there. That being the case, open a sent message you want to recall and click on the three dots at the top right side of the ribbon. You will find the Actions tab in the drop-down menu. When you select the Actions tab, an option to Recall This Message tab appears on the right side. Step 3 – Delete Unread Copies and Optionally Create a New Message When you click on the Recall This Message option, a new Outlook window pops up. You have two options to recall your message: Delete unread copies of this message Delete unread copies and replace them with a new message Pick the option you want. In case you want to know if the recall succeeds or fails, check the box for recall succeeds or fails. Click on the Ok button to recall the message. Step 4 – Confirm Recalled Messages You will get a confirmation on the screen to inform you that you have recalled a message. If the message is successfully recalled, you will get a notification. Here is a summary table without the screenshots: StepsHow to Recall an Email in Outlook Step 1Open your Microsoft Outlook and go to the "Sent Items" folder to select the email you want to recall. Step 2In the ribbon area, find the "Actions" tab and select "Recall This Message". If you have a simplified ribbon, open the sent message you want to recall, click on the three dots at the top right side of the ribbon, and find the "Actions" tab in the drop-down menu. Step 3Once you click "Recall This Message", a new Outlook window will appear with two options: "Delete unread copies of this message" or "Delete unread copies and replace them with a new message". Choose your preferred option. If you want to know whether the recall succeeds or fails, check the respective box. Click "OK" to recall the message. Step 4After recalling the message, you will receive a confirmation notification. If the recall is successful, you will receive a success notification. Recalling a Message in Outlook on the Web Outlook on the web doesn’t have a recall option for sent items. But you can undo send within 10 seconds. Here is how to do it: Step 1 – View All Outlook Settings Click on the cog icon in Outlook on the web and go to the View All Outlook Settings menu. Step 2 – Set Undo Send Cancellation Period Navigate to the Compose and Reply section, then scroll through the drop-down list to locate the Undo send option. Set the cancellation period to 10 seconds. Presently, you cannot have a cancellation period of more than 10 seconds. Step 3 – Undo the Send Button Write an email in Outlook on the web and send it. On the bottom of the email pane, you will see the Sending pop-up window with an Undo option. Click on the Undo button to stop sending the message. Here is a summary table without the screenshots: StepsRecalling a Message in Outlook on the Web Step 1Click on the cog icon in the upper right corner of the Outlook on the web interface and select "View All Outlook Settings". Step 2Navigate to the "Compose and Reply" section. Scroll down until you find the "Undo send" option. Set the cancellation period to 10 seconds. Note that currently, the maximum cancellation period is 10 seconds. Step 3Compose an email and hit "Send". A "Sending" pop-up window with an "Undo" option will appear at the bottom of the email pane. Click on the "Undo" button within the cancellation period (10 seconds) to stop the message from being sent. Alternatives to Recalling a Sent Outlook Email If you are not able to use the recall feature in Outlook, the following are a few alternatives to recalling a sent Outlook message: Send an Honest Apology Email To make a mistake is only human. If you realize your mistake soon enough, the best option is to send an honest apology email. Be sure to explain in detail why you are apologizing and how you will make sure it doesn’t happen in the future. You could also offer to help resolve any issues or problems that may have been caused by your mistake. Request a Follow-Up Conversation If you think it might be better to address the situation in person or on the phone, you can ask for a follow-up conversation. This will give you the chance to explain the situation and apologize in person or on the phone. Delay Sending Your Outlook Emails Multiple factors determine the fate of a recall request. So many a time, email recall fails. A safe alternative is to delay sending your Outlook emails. This will give you enough time to review your email message later to check if everything is right. Here is how to defer the delivery of your emails in Outlook: Step 1 – Manage Rules & Alerts Click on the three dots at the right corner of your ribbon, then hover on Rules. Click on the Manage Rules & Alerts tab. Step 2 – Applying New Rules Click on the New Rule tab in the Rules and Alerts pop-up. A new Rules Wizard window will open. Select the Apply rule on the Messages I Send tab and click on the Next button. Step 3 – Confirm Application of Rules Now, the Rules wizard will ask which condition(s) do you want to check. Don’t check anything and click on the next. A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on Yes. Step 4 – Defer Delivery A new Rules wizard window will open, asking you what you want to do with the message. Check the defer delivery box and edit the rule description to select the minutes you want to delay your sending emails. Step 5 – Name and Turn the Rule On Click on the Next button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the Next button. In the new Rules Wizard window, you can give a name to this rule. Click on the Finish button. And apply the rule. Now, if you send an email, Outlook will delay delivery by 5 minutes. The email will stay in the Outbox for this period, and you can make any change to the email and send it again. Here is a summary table without the screenshots: StepsHow to Delay Sending Your Outlook Emails Step 1Click on the three dots at the right corner of your ribbon, then hover over "Rules". Click on the "Manage Rules & Alerts" tab. Step 2Click on the "New Rule" tab in the "Rules and Alerts" pop-up. A new "Rules Wizard" window will open. Select the "Apply rule on the messages I send" tab and click on the "Next" button. Step 3The "Rules Wizard" will ask "Which condition(s) do you want to check?" Don't check anything and click on "Next". A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on "Yes". Step 4A new "Rules Wizard" window will open, asking "What do you want to do with the message?" Check the "Defer delivery" box and edit the rule description to select the minutes you want to delay your emails. Step 5Click on the "Next" button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the "Next" button. In the new "Rules Wizard" window, give a name to this rule and click on the "Finish" button. Apply the rule. Now, if you send an email, Outlook will delay delivery by the specified minutes. The email will stay in the Outbox for this period, during which you can make any changes to the email and send it again. How to Recall an Outlook Email by Adding a Delay A delay can be added to emails you don’t want to send out immediately for whatever reason. If you need to recall an email with an added delay, then follow these steps. Step 1 – Open Outlook After opening Outlook, click File at the top-left corner. Step 2 – Manage Rules & Alerts After clicking on the three dots at the top right corner, hover over Rules and click on Manage Rules & Alerts. Step 3 – Select New Rule You’ll see a window popup that will allow you to set different rules. Select New Rule. Step 4 – Apply Rule A new window will pop up over the old one with many options to choose from. Click on Apply rule on messages I send then on Next. Step 5 – Set Desired Delay At this point, you’ll see various conditions you can choose from, but leave them as-is and click on Next. Then click Yes on the confirmation screen. Click the checkbox next to defer delivery by a number of minutes to activate it. Click the link within the sentence and set your desired delay. Step 6 – Add Exceptions if Needed During this step, you’ll be able to add exceptions. If any of them will benefit you in any way, select them. Otherwise, click Next. Step 7 – Name Your Rule During this last step, you can name your rule. After naming it, click Finish, and your new rule will be saved and activated. How to Find Out if Your Email Recall Has Been Successful When an email is successfully recalled in Outlook, you can easily identify it by the recall success note at the beginning of the email’s subject line. What Does it Mean When You Recall an Email? When you recall an email, it means that you are taking proactive steps to ensure the message does not reach recipients. Recalling an email gives you the chance to prevent an important or confidential message from getting into the wrong hands, or simply undoing a mistake before it’s too late. This process varies based on the email service provider. So how to recall an email in outlook may be different than how to recall an email in Gmail. Here’s a brief message from Kevin Stratver on “How to Recall Mail in Outlook | Undo Send Any Email” if you’re interested in learning through video. It serves as a great complement to this article. Requirements for Recalling a Sent Email in Outlook To successfully recall a sent email in Outlook, both you and your recipient must have Microsoft 365 or Microsoft Exchange email accounts within the same organization. So you cannot recall a message sent to Gmail, Yahoo, or any other email clients. Outlook on the Web doesn’t have the feature to recall an email. Messages that are protected by Azure Information Protection cannot be recalled. You should also make a note that you cannot recall messages that have been opened by your recipients. Email Protocols and Recall Limitations Email recall is a valuable feature, but its effectiveness largely depends on the underlying email protocols. The Simple Mail Transfer Protocol (SMTP), the standard protocol for sending emails, doesn’t inherently support recalling an email once it has left the sender’s outbox. This is why recalling an email is typically only successful within the same email system, such as Microsoft Exchange, used by Outlook. SMTP was created for the purpose of forwarding messages rather than retrieving them. After an email is sent, it travels through multiple servers before arriving at the recipient. This process makes it impossible to “pull back” the email via SMTP once it is in transit. Therefore, the recall function in Outlook works effectively only if both the sender and the recipient are within the same Exchange environment, where the server can intercept and retract the email before it is read. Variations Between Different Versions of Outlook Overall, most of the services offered by Microsoft are not very different and offer similar options. While this guide was made for the latest version of Outlook, you can follow along and may still find the recall option as long as you use the guide as a general outline. If you can’t find this option in your version of Outlook, it may not be supported. Why Does My Email Recall Not Work? Here are a few possible reasons why your email recall doesn’t work: You and the recipient don’t have Microsoft 365 or Microsoft Exchange email accounts in the same organization Your recipient has opened the message already The message is redirected to another folder by the recipient or due to any Outlook rule Is recalling an email in different versions of Outlook the same? Yes, recalling an email in different versions of Outlook is consistent. However, in Outlook 2007, some options are labeled a bit differently. If you choose to recall an email in Outlook 2007, you will see the option to “delete unread copies” instead of “recall this message.” Outlook 2010 and Outlook 2013 both provide the option to “recall this message.” Does the Recipient Know if You Recall an Email in Microsoft Outlook? Yes, the recipient will know if you recall an email in Outlook. How long does it take to see if a recall succeeds on Outlook? It can take a few seconds to several minutes to see if a recall succeeds on Outlook. The amount of time it takes to process a recall request depends on the size of the email and how many recipients are included. If you’re sending a large message, it can take longer to recall. Additionally, if there are a lot of recipients, Outlook may need to process the recall request for each one, which can also increase the amount of time it takes to see if a recall was successful or not. Is there a deadline for recalling emails in Outlook? No, there is no deadline for recalling emails in Outlook. For a recall attempt to be successful in Outlook, the recipient must not have opened the email. Unfortunately, this means there is no assurance that the recipient won’t open the email before the recall attempt occurs. Nevertheless, it is still advisable to try to recall an email if you made an error or need to revise the content. The Psychology Behind Email Mistakes and How to Prevent Them Sending an email too soon is a frequent mistake that many of us encounter. This often happens because of the fast-paced work environments we operate in, where prompt replies are highly regarded. However, rushing can lead to errors or sending emails to unintended recipients. To mitigate this, it’s essential to adopt a more mindful approach to emailing. One effective method is to compose emails in a draft format first, giving yourself time to review and reflect before sending. Proofreading is not just about checking for grammatical errors but also evaluating the tone and content for appropriateness. Additionally, using tools like Outlook’s delayed send feature can be a safety net, providing a buffer period to cancel or modify emails. Creating a mental checklist or establishing personal guidelines for email communication can be advantageous. For instance, you may choose to avoid sending emails when you are feeling emotional or to take a few minutes to review your email after writing it before hitting send. These small habits can significantly reduce the likelihood of email mistakes. Alternatives to Email Recall in Professional Settings When an email recall is not possible or fails, there are other ways to professionally handle the situation. One direct approach is to send a follow-up email. This email should acknowledge the mistake, offer the correct information if necessary, and apologize for any confusion caused. It’s essential to be clear and concise in your follow-up to avoid further misunderstanding. In scenarios where sensitive information was sent to the wrong recipient, it’s crucial to also inform your IT department or security team. They can guide you on the next steps and, if necessary, involve legal or compliance teams. Another preventative strategy is to utilize email encryption, especially for sensitive or confidential information. Encrypted emails add a layer of security, ensuring that only intended recipients can read the content, even if it lands in the wrong inbox. Lastly, fostering a culture that understands and accepts that email errors can occur is vital. Encouraging double-checking recipient lists and subject lines before sending emails can create a more mindful emailing environment. Conclusion Outlook is an incredibly powerful email tool, but it can be even more useful when you research Outlook productivity tips and know how to use its features to your advantage. With the ability to recall emails, you can ensure that you never send a message that you’ll regret. And while Outlook doesn’t automatically process requests to recall messages, by following the simple steps in this guide, you’ll be able to manually start using this handy feature right away. And while Outlook’s recall feature isn’t perfect, it can still be a lifesaver especially when you can’t unsend an email. To avoid even having to use the recall feature, practice good email etiquette and review messages before you hit “Send” so that you can avoid embarrassing or costly mistakes. How Do I Recall a Message in Outlook Without a Tab? Recalling a message in Outlook without a tab is very simple. All you need to do is click on File and then click on Account Settings. Next, navigate to Email and look for Type options. After making sure it says “Microsoft Exchange/Office 365” account, you’ll see the recall option as long as all features are enabled. How Do I See Recalls in Outlook? To check the status of a recall, simply open the Sent folder, click on the specific email you recalled, and then click on the Tracking button in the bar. Repeat this process for each email you want to check the recall message status on. How Do I Recall an Email in Outlook After 1 Hour? You can recall a message in Outlook as long as the sent email hasn’t been opened by the recipient yet. In this case, all you have to do is go to Message, then Actions, and click Recall This Message. When the popup menu appears, select your desired option to send your recall message request. Can You Recall an Email Already Sent? Yes, you can. To do so, simply open Outlook and go into Sent Items. You’ll then click the email you’d like to recall, select Actions, then click Recall This Message. However, as mentioned above, if the recipient has already opened the email you sent them, then you won’t be able to recall it. How to Make a Mailing List in Outlook? Here is how to make a mailing list in Outlook. First, navigate to Home, then choose New Items > More Items > Contact Group. Within the Contact Group, click on Add Members > From Outlook Contacts. Select a contact from your list and add them to the group by clicking on Members. You can add more members as necessary. Keep in mind that email etiquette is crucial when sending messages to a mailing list. For tips on crafting the ideal message, take a look at these email greeting examples. Image: Depositphotos This article, "How to Recall an Email in Outlook: A Step by Step Guide" was first published on Small Business Trends View the full article

In recent months, we’ve seen a wave of companies (including Amazon, JPMorgan, and Dell) and the federal government announce plans for a full-time return-to-office for workers. Other companies have slowly increased the numbers of the days they require in-office weekly. The subsequent pushback from many employees has been intense, with workers signing petitions, opting into “coffee badging” routines (where they swipe their badges, grab a coffee, and head home), or quitting all together. As multiple elements of psychological safety are broken by actions such as these, there is often some collateral damage. After accepting countless changes needed to survive and thrive over the past few years, employees thought they had found their grooves. Therefore, when changes that were viewed as working well are amended or even nullified, workers feel justified in being upset. If up to 70% of team engagement can be attributed to one’s manager, how, then, should managers guide teams who are feeling let down by the organization? When companies remove the remote flexible work arrangements they have come to enjoy and expect, how can you remain an authentic leader when your team—and you—may be feeling let down? Does anybody care what we like? One of the greatest tools leaders can employ to demonstrate their respect toward their employees is how they validate their emotions. Employee engagement has long been measured at an organizational level as an indicator of organizational effectiveness and workforce retention. Whether via large scale annual surveys or team-based conversations, employees will usually respond if asked how they are feeling. In aggregated findings, flexible work arrangements and ability to work remotely (at least some of the time) have shown positive correlations to employee happiness, augmenting this sentiment by as much as 20%. Combined with other studies that indicate that happier workers are up to 20% more productive, many thought that hybrid and flexible work arrangements were here to stay. However, for as many different means as executives use to determine levels of employee satisfaction, they seem to be ignoring sentiments that support flex-work and flex-time sentiments. Beyond this, as many companies are eliminating their diversity, equity, and inclusion practices, employees are not only feeling their opinions are unheard, but they are also not feeling welcome. This sentiment has the potential to create significant ripple effects since, when employees share what’s on their mind, they will only feel “heard” if listeners meet their subjective needs and expectations. Thus, despite many reports indicating flexible work has increased productivity and job-value satisfaction, employers are catching the RTO wave and calling employees back to the office. Employees are, therefore, apt and justified to feel resentment. This may be an indication that companies are not listening, or perhaps employers simply believe that being in the office will (eventually) equate to higher productivity and/or engagement. Whatever the reason, companies initiating RTO do not appear to be weighing employees’ desire to continue to have flexible working arrangements. Gallup reports that overall, U.S. employees’ daily negative emotions have been and remain elevated above pre-pandemic levels. If employers were really listening to their people, they would likely hear that workers have settled into flexible work and appreciate its attributes. There are likely opportunities to fine-tune or tweak how it is managed, but abrupt RTO announcements have made the news most often because employees did not see the change coming. When employees are happy with how things were but sense a change is underfoot, they will look to leaders to make sense of it all. This can be extra tricky with RTO policies, especially if you also appreciated your own flexible work arrangements. Thus, when it comes to leading the initiative to return to the office, a first step will be to determine how members of your team feel. Next, it will be to remain empathetic during the process, rather than trying to “manage” the change. Change Versus Transition: Making Sense of What’s Happening In 2020, the world hit a pivot point: Life as we knew it changed and, as a result, how and where we worked did, too. However, as managers we need to ask: Did we change, or did we actually transition to our new reality? Determining this distinction is quite relevant, as identifying what is happening bears significant influence on effective management. We tend to interchange the ideas of “change” and “transition.” But they actually have a slightly different meaning. We know when we’re experiencing change when external events impact how we live our lives and/or interact with others. Interrupting how work is done with a policy shift is therefore a change. Thus, when the COVID-19 pandemic necessitated people to stop working together in formal office settings, this was a change. Meanwhile, according to the Bridges Transition Model, a model focusing on phases of emotional experiences and reconciliations, a “transition” is an inner psychological process that we experience when we internalize—and then come to terms with—the new situations that change brings about. Learning to regulate individual productivity and the cadence of remote-office workdays was therefore a mental transition. While the change to remote work was almost impossible to plan for, developing a longer-term management plan was encouraged in tandem. However, in retrospect, it seems that many of these suggestions focused on the macro/organizational level, such as codifying company standards and practices and instituting training. Helping workers to become comfortable with their new reality was not a priority, and many fell into ruts of anxiety, burnout, and depression. However, those who elected to stay in their roles made mental adjustments, got into a new groove, and transitioned into a comfortable new-normal. The Center for Creative Leadership, a nonprofit focusing on leadership development, advises leaders who manage change to bring their team members together to create a shared vision around desired goals. This was not done with the switch to remote work, as workers were abruptly sent home because of health risks. And now employers are again sending this signal with blanket RTO initiatives. Some leaders may view changing work modalities as “just going back to how things were,” but for employees who had mentally transitioned to their new normal, it’s more than that. For the second time in five years, employees are realizing that what they want and like about how they work does not matter to their supervisors. If they are not willing to return to the office, their jobs will not be theirs. So it’s no wonder that many employees are sending their own signal: They are not happy being called to the office and many are indicating they would rather quit. Putting It Together: Transitioning Through Change While there are surely some organizations that are bringing people back to work just because they can (and do not have more of a rationale than that), most companies will have done some due diligence to make the RTO decision. Whatever the reason, if your company is going to institute a change in work modality, you will need to accept the decision, and then lead your people through. What if, instead of trying to manage the team through a change, you are empathetic to the unique needs, wants, and levels of acceptance the individuals on their team are experiencing? In other words, instead of focusing on the RTO change, focus on helping the team transition through the ending of what they are used to and will likely miss? Employees who were given the opportunity to work from home or who had flex-time or flex-space work arrangements have become comfortable in how they do their work. Whether they adjusted post pandemic or were hired into remote or hybrid roles, employees established a comfortable rhythm of work and felt trusted and empowered to work remotely. No matter how well justified RTO initiatives may be, individuals will feel shocked and angry, and may even try to deny that their old way of life is ending. It is very likely that they will grieve the loss of what they had become accustomed to which may manifest in sadness or anger if gone unattended. To approach a change that impacts a way of life by using company policy—objectively saying “this is what has been decided”—will not feel good. At the same time, trying to make people feel comfortable by telling them it is not a big deal or that they will not notice the change after a while will also not likely work. In times of transition, a leader’s imperative is actually to help people feel like they can be successful despite being uncomfortable and temporarily unhappy. Empathetic leaders who recognize their team members are struggling with a transition will create opportunities to foster dialogue. This may entail acknowledging that the situation is difficult and reminding the team that they have experienced challenges in the past, but the commitment to working together toward organizational goals while upholding organizational values has never waivered and will not change now. Then, leaders will listen to concerns while seeking to abate confusion and uncertainty by answering questions about what a change means, what it means to them, and how it will impact interactions with systems and with their colleagues. They will also not hesitate to offer direct feedback to their team members about how the change is going to impact things at an organizational level. For example, if RTO is a company-wide ordinance, leaders will want to explain how office space will now be managed in a way that may enhance team interactions and/or encourage team building. If relationships are nurtured in this way, it is reasonable to expect that most employees will progress to a calmer state of acceptance—what Bridges calls a “neutral zone.” As a leader, you can follow up on what you hear as an employee advocate. You can find the right time and ask your own supervisor your why, what, and how questions such as: Why is the company doing this now? What metrics/data demonstrates that returning to the office is appropriate? And what lift do we expect to see (productivity, efficiency, retention, etc.) with RTO? How will we accommodate employees who have made plans assuming we were going to stay remote/hybrid as we said we would? If you do not feel the answers you receive make sense, it’s also okay to talk with Human Resources. Remember, you are not only asking for yourself, you are asking for the people you are leading. Authentic reconciliation: You and the change Change is never easy, but it can be the impetus for a new beginning. Leaders who take the time to respectfully listen to how team members are feeling will also need to remember that what they do with what they hear matters. The goal will be to help team members make sense of what is changing, then determine how they can effectively contribute as part of the new environment. View the full article

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Pagination in SEO is splitting your content across multiple pages. It‘s good for SEO if implemented correctly. View the full article

Thinking of starting your own business? Why not try the limousine business? It can be a good way to make money if done right. If you’re curious about how to start a limo business, you’re in the right spot. We’re here to guide you through the steps, making jumping in and getting going easier. Let’s get started! Understanding The Limousine Industry The limousine industry isn’t just about luxury cars but top-notch service and a memorable experience. At its core, a limo business specializes in offering premium transportation services. It’s about giving people a sense of importance, a taste of the high life, even for just a few hours. While many envision weddings and red-carpet events, the limo industry has evolved, offering a diverse range of services to various clientele. The Scope of Limo Services The beauty of a limo business is its versatility. From standard rides to the airport to more specialized outings, here’s a glimpse into the variety of limo businesses you can get into: Airport Transfers Limo services are frequently used to provide travelers with a stress-free experience when going to and from the airport, which often leads them to choose limos over standard taxis. Corporate Customers Business professionals value their time. They often require efficient and comfortable transportation to meetings, events, or between different company locations. A seamless, luxury limo service can make you the go-to for corporate clientele. Special Events Limousine services are among the top wedding business ideas. But they can also be useful for proms, anniversaries, or any other event that calls for a celebration. A limo adds that touch of magic and luxury, making any occasion memorable. Sightseeing Tours In areas with a high volume of tourists, limo businesses can offer guided sightseeing tours. This allows tourists to experience the attractions while enjoying a touch of luxury. Personal and Leisure Whether it’s a night out on the town, a surprise birthday celebration, or a romantic date, limo services provide the perfect touch for these special occasions, delivering a unique experience. Steps to Start Your Own Limo Business Starting a limo business is as exciting as it sounds, but like any other business, it requires careful planning and execution. The following steps will help guide you through how to start a business in the limo industry, ensuring you have all the tools and knowledge needed to steer your limo business to success. Step 1: Conduct Market Research Understanding your market is essential for any successful business. Explore local insights to develop limousine services that truly connect with your audience. Understand Your Locale: Tailor your offerings according to your location’s specific needs. Analyze the Competition: Look for gaps and opportunities by studying the activities of other businesses in the industry. Tools and Techniques: Platforms like Google Trends, local surveys, and Statista can provide invaluable data. Step 2: Create a Business Plan for a Successful Limo Business A well-thought-out business plan acts as your guiding star, directing your venture’s trajectory. Business Description: Define your niche. Market Analysis: Identify your ideal customer and market demand. Organizational Structure: Outline the business’s leadership and hierarchy. Service Offerings: Detail your offerings and pricing structures. Financial Projections: Estimate revenue and expenses. Step 3: Secure Funding for Your Limousine Company Getting the right financial backing can make all the difference between a dream and reality. Loans: Traditional but effective, especially for substantial initial investments. Investors: Ideal if you’re looking for expertise along with capital. Self-funding: A go-to for those with significant savings and confidence in their business idea. Step 4: Acquire Necessary Licenses and Permits Staying on the right side of the law ensures your business runs smoothly without interruptions. Business License: Mandatory for any business operation. Limo and Chauffeur Licenses: Required in many states for operations and driving. Vehicle Permits: Essential for areas with specific restrictions. Step 5: Purchase or Lease Limo Vehicles Your fleet is your brand ambassador, so choose wisely! Buying Pros and Cons: Complete ownership vs. upfront costs and depreciation. Leasing Pros and Cons: Flexibility and lower initial costs vs. ongoing payments. Selecting Vehicles: Align your choices with your target clientele’s preferences. Step 6: Hire Staff and Train Limo Drivers Your team is the heart and soul of your business, ensuring every ride is memorable. Recruiting: Opt for a mix of experience and fresh talent. Training: Cover driving basics, safety, and customer service nuances. Professional Drivers: Their role extends beyond driving – they’re the face of your brand. How Much Does it Cost to Start a Limo Business? Understanding the financial aspect of starting a limo business is essential. From initial costs to recurring expenses, let’s break down what you might expect to invest: Vehicle Acquisition: Buying: The cost of a brand-new limo can vary significantly, ranging from $60,000 to $400,000 based on the model and features included. Leasing: Monthly expenses can range from $1,000 to $3,000, depending on the type of vehicle you choose. Licensing and Permits: Expect a range of $300 to $500 for a general business license. With annual renewals, specific limo licenses can cost from $250 to $500. Insurance: General liability insurance may cost around $2,000 to $4,000 annually. Vehicle insurance, crucial for limos, might range from $5,000 to $10,000 per vehicle annually. Staffing: The annual cost of hiring a driver can vary between $30,000 and $50,000, influenced by their experience and the location. Other staff, like dispatchers or administrators, can add to payroll expenses. Marketing: Website setup and maintenance: $1,000 to $5,000 initially, with monthly hosting, SEO, and updates costs. Advertising campaigns: Depending on the platform, you might spend $500 to $2,000 monthly. Operational Costs: Daily expenses like fuel, vehicle maintenance, office utilities, and lease (if you don’t own office space). Here is a quick summary of the possible costs: Expense CategoryEstimated Cost Range Vehicle Acquisition (Buying)$60,000 to $400,000 per vehicle Vehicle Acquisition (Leasing)$1,000 to $3,000 per month, per vehicle Licensing and Permits$300 to $500 for general license Limo-specific Licenses$250 to $500 (annual renewals may apply) Insurance (Liability)$2,000 to $4,000 annually Insurance (Vehicle)$5,000 to $10,000 annually per vehicle Staffing (Driver's Salary)$30,000 to $50,000 annually per driver Marketing (Website)$1,000 to $5,000 initially (plus monthly costs) Marketing (Advertising)$500 to $2,000 monthly Tips for Limo Business Owners Know Your Audience: As a limo business owner, you must differentiate between corporate and personal event clients; cater to their specific needs. Check out the video below by the Limo Marketer on how to get corporate clients if that’s your target audience. Maintain Your Fleet: Regular check-ups and cleanings ensure a longer vehicle lifespan. Network: Attend local business events, join associations, and build relationships with hotels and venues. Stay Updated with Technology: Modern booking systems and apps streamline operations. Safety First: Regular training sessions for drivers on safety standards can be a significant USP. Ensuring Top-Notch Customer Service In the limo business, the quality of service is crucial. While your vehicles may initially draw clients in, it is the level of service that will encourage them to return. Driver Etiquette: Make sure that drivers are properly trained to greet customers, open doors, and deliver a comprehensive, luxurious experience. Feedback Loop: Regularly collect feedback from clients and act on areas of improvement. Personalization: Little touches like personalized music choices or complimentary beverages can leave a lasting impression. Implementing Effective Marketing Strategies for Your Limo Company Promoting your business in today’s digital age requires a mix of traditional and modern marketing techniques: SEO: Optimize your website for search engines to attract organic traffic. Focus on local SEO to capture the nearby clientele. Social Media Marketing: Use platforms like Instagram and Facebook to showcase your fleet, share client testimonials, and promote special offers. Traditional Marketing: Business cards, brochures at local businesses, or partnerships with event planners can still bring in a considerable clientele. Email Campaigns: Periodic newsletters with discount codes or showcasing new additions to your fleet can keep your clientele engaged. Referral Programs: Encourage your satisfied clients to refer friends or colleagues with incentives. FAQs: How to Start a Limo Business Do I Need Special Insurance to Run Limousine Services? Yes, you do. Limousine services require specialized insurance, known as livery insurance, that goes beyond standard auto insurance. This covers the business for potential liabilities, especially given that you’re transporting clients for profit. Coverage can vary, so it’s vital to discuss specifics with an insurance provider experienced in livery insurance. What Type of License Do You Need to Operate a Limousine Rental Business? Aside from a general business license, you’ll often need a chauffeur’s license or a special limo business license depending on your state or country. These licenses ensure drivers adhere to specific guidelines related to safety, vehicle maintenance, and customer service. Always check local regulations to confirm exact requirements. How Much Profit Do Limo Companies Make? Profit varies widely based on factors such as location, fleet size, services offered, and business efficiency. While limo companies can enjoy significant mark-ups on services – often 20% to 30% margins – expenses like insurance, maintenance, salaries, and marketing can eat into profits. Success in the limo business requires balancing revenue streams with operational costs. How Can a Limousine Service Attract New Clients? Attracting new limo business clients often involves a mix of traditional marketing, content marketing planning, and word-of-mouth. Networking with event planners, hotels, and corporate businesses can be fruitful. Online, focus on local SEO, engage potential clients via social media, and encourage satisfied customers to leave positive reviews. Special promotions or partnerships with car rental app providers can also draw in new clientele. Can I Start a Limo Service Business from Home? Technically, yes, especially in the initial stages. If you’re starting small, your home can serve as your base of operations, handling bookings and administration. However, you’ll need a secure location for your vehicles, whether it’s a leased space or a spacious home garage. As your business grows, you might consider moving to a dedicated office or facility for professionalism and expanded operations. Always ensure you adhere to local zoning regulations when operating a business from home. Remember, while these answers provide a good starting point, always consult local regulations and professionals when establishing your limo business. Image: Envato Elements This article, "How to Start a Limo Business: Your Step-by-Step Guide" was first published on Small Business Trends View the full article

Thinking of starting your own business? Why not try the limousine business? It can be a good way to make money if done right. If you’re curious about how to start a limo business, you’re in the right spot. We’re here to guide you through the steps, making jumping in and getting going easier. Let’s get started! Understanding The Limousine Industry The limousine industry isn’t just about luxury cars but top-notch service and a memorable experience. At its core, a limo business specializes in offering premium transportation services. It’s about giving people a sense of importance, a taste of the high life, even for just a few hours. While many envision weddings and red-carpet events, the limo industry has evolved, offering a diverse range of services to various clientele. The Scope of Limo Services The beauty of a limo business is its versatility. From standard rides to the airport to more specialized outings, here’s a glimpse into the variety of limo businesses you can get into: Airport Transfers Limo services are frequently used to provide travelers with a stress-free experience when going to and from the airport, which often leads them to choose limos over standard taxis. Corporate Customers Business professionals value their time. They often require efficient and comfortable transportation to meetings, events, or between different company locations. A seamless, luxury limo service can make you the go-to for corporate clientele. Special Events Limousine services are among the top wedding business ideas. But they can also be useful for proms, anniversaries, or any other event that calls for a celebration. A limo adds that touch of magic and luxury, making any occasion memorable. Sightseeing Tours In areas with a high volume of tourists, limo businesses can offer guided sightseeing tours. This allows tourists to experience the attractions while enjoying a touch of luxury. Personal and Leisure Whether it’s a night out on the town, a surprise birthday celebration, or a romantic date, limo services provide the perfect touch for these special occasions, delivering a unique experience. Steps to Start Your Own Limo Business Starting a limo business is as exciting as it sounds, but like any other business, it requires careful planning and execution. The following steps will help guide you through how to start a business in the limo industry, ensuring you have all the tools and knowledge needed to steer your limo business to success. Step 1: Conduct Market Research Understanding your market is essential for any successful business. Explore local insights to develop limousine services that truly connect with your audience. Understand Your Locale: Tailor your offerings according to your location’s specific needs. Analyze the Competition: Look for gaps and opportunities by studying the activities of other businesses in the industry. Tools and Techniques: Platforms like Google Trends, local surveys, and Statista can provide invaluable data. Step 2: Create a Business Plan for a Successful Limo Business A well-thought-out business plan acts as your guiding star, directing your venture’s trajectory. Business Description: Define your niche. Market Analysis: Identify your ideal customer and market demand. Organizational Structure: Outline the business’s leadership and hierarchy. Service Offerings: Detail your offerings and pricing structures. Financial Projections: Estimate revenue and expenses. Step 3: Secure Funding for Your Limousine Company Getting the right financial backing can make all the difference between a dream and reality. Loans: Traditional but effective, especially for substantial initial investments. Investors: Ideal if you’re looking for expertise along with capital. Self-funding: A go-to for those with significant savings and confidence in their business idea. Step 4: Acquire Necessary Licenses and Permits Staying on the right side of the law ensures your business runs smoothly without interruptions. Business License: Mandatory for any business operation. Limo and Chauffeur Licenses: Required in many states for operations and driving. Vehicle Permits: Essential for areas with specific restrictions. Step 5: Purchase or Lease Limo Vehicles Your fleet is your brand ambassador, so choose wisely! Buying Pros and Cons: Complete ownership vs. upfront costs and depreciation. Leasing Pros and Cons: Flexibility and lower initial costs vs. ongoing payments. Selecting Vehicles: Align your choices with your target clientele’s preferences. Step 6: Hire Staff and Train Limo Drivers Your team is the heart and soul of your business, ensuring every ride is memorable. Recruiting: Opt for a mix of experience and fresh talent. Training: Cover driving basics, safety, and customer service nuances. Professional Drivers: Their role extends beyond driving – they’re the face of your brand. How Much Does it Cost to Start a Limo Business? Understanding the financial aspect of starting a limo business is essential. From initial costs to recurring expenses, let’s break down what you might expect to invest: Vehicle Acquisition: Buying: The cost of a brand-new limo can vary significantly, ranging from $60,000 to $400,000 based on the model and features included. Leasing: Monthly expenses can range from $1,000 to $3,000, depending on the type of vehicle you choose. Licensing and Permits: Expect a range of $300 to $500 for a general business license. With annual renewals, specific limo licenses can cost from $250 to $500. Insurance: General liability insurance may cost around $2,000 to $4,000 annually. Vehicle insurance, crucial for limos, might range from $5,000 to $10,000 per vehicle annually. Staffing: The annual cost of hiring a driver can vary between $30,000 and $50,000, influenced by their experience and the location. Other staff, like dispatchers or administrators, can add to payroll expenses. Marketing: Website setup and maintenance: $1,000 to $5,000 initially, with monthly hosting, SEO, and updates costs. Advertising campaigns: Depending on the platform, you might spend $500 to $2,000 monthly. Operational Costs: Daily expenses like fuel, vehicle maintenance, office utilities, and lease (if you don’t own office space). Here is a quick summary of the possible costs: Expense CategoryEstimated Cost Range Vehicle Acquisition (Buying)$60,000 to $400,000 per vehicle Vehicle Acquisition (Leasing)$1,000 to $3,000 per month, per vehicle Licensing and Permits$300 to $500 for general license Limo-specific Licenses$250 to $500 (annual renewals may apply) Insurance (Liability)$2,000 to $4,000 annually Insurance (Vehicle)$5,000 to $10,000 annually per vehicle Staffing (Driver's Salary)$30,000 to $50,000 annually per driver Marketing (Website)$1,000 to $5,000 initially (plus monthly costs) Marketing (Advertising)$500 to $2,000 monthly Tips for Limo Business Owners Know Your Audience: As a limo business owner, you must differentiate between corporate and personal event clients; cater to their specific needs. Check out the video below by the Limo Marketer on how to get corporate clients if that’s your target audience. Maintain Your Fleet: Regular check-ups and cleanings ensure a longer vehicle lifespan. Network: Attend local business events, join associations, and build relationships with hotels and venues. Stay Updated with Technology: Modern booking systems and apps streamline operations. Safety First: Regular training sessions for drivers on safety standards can be a significant USP. Ensuring Top-Notch Customer Service In the limo business, the quality of service is crucial. While your vehicles may initially draw clients in, it is the level of service that will encourage them to return. Driver Etiquette: Make sure that drivers are properly trained to greet customers, open doors, and deliver a comprehensive, luxurious experience. Feedback Loop: Regularly collect feedback from clients and act on areas of improvement. Personalization: Little touches like personalized music choices or complimentary beverages can leave a lasting impression. Implementing Effective Marketing Strategies for Your Limo Company Promoting your business in today’s digital age requires a mix of traditional and modern marketing techniques: SEO: Optimize your website for search engines to attract organic traffic. Focus on local SEO to capture the nearby clientele. Social Media Marketing: Use platforms like Instagram and Facebook to showcase your fleet, share client testimonials, and promote special offers. Traditional Marketing: Business cards, brochures at local businesses, or partnerships with event planners can still bring in a considerable clientele. Email Campaigns: Periodic newsletters with discount codes or showcasing new additions to your fleet can keep your clientele engaged. Referral Programs: Encourage your satisfied clients to refer friends or colleagues with incentives. FAQs: How to Start a Limo Business Do I Need Special Insurance to Run Limousine Services? Yes, you do. Limousine services require specialized insurance, known as livery insurance, that goes beyond standard auto insurance. This covers the business for potential liabilities, especially given that you’re transporting clients for profit. Coverage can vary, so it’s vital to discuss specifics with an insurance provider experienced in livery insurance. What Type of License Do You Need to Operate a Limousine Rental Business? Aside from a general business license, you’ll often need a chauffeur’s license or a special limo business license depending on your state or country. These licenses ensure drivers adhere to specific guidelines related to safety, vehicle maintenance, and customer service. Always check local regulations to confirm exact requirements. How Much Profit Do Limo Companies Make? Profit varies widely based on factors such as location, fleet size, services offered, and business efficiency. While limo companies can enjoy significant mark-ups on services – often 20% to 30% margins – expenses like insurance, maintenance, salaries, and marketing can eat into profits. Success in the limo business requires balancing revenue streams with operational costs. How Can a Limousine Service Attract New Clients? Attracting new limo business clients often involves a mix of traditional marketing, content marketing planning, and word-of-mouth. Networking with event planners, hotels, and corporate businesses can be fruitful. Online, focus on local SEO, engage potential clients via social media, and encourage satisfied customers to leave positive reviews. Special promotions or partnerships with car rental app providers can also draw in new clientele. Can I Start a Limo Service Business from Home? Technically, yes, especially in the initial stages. If you’re starting small, your home can serve as your base of operations, handling bookings and administration. However, you’ll need a secure location for your vehicles, whether it’s a leased space or a spacious home garage. As your business grows, you might consider moving to a dedicated office or facility for professionalism and expanded operations. Always ensure you adhere to local zoning regulations when operating a business from home. Remember, while these answers provide a good starting point, always consult local regulations and professionals when establishing your limo business. Image: Envato Elements This article, "How to Start a Limo Business: Your Step-by-Step Guide" was first published on Small Business Trends View the full article

Within Walmart, employees known as merchants make decisions about which products the company carries online and in stores, as well as pricing for those items. Naturally, the job involves plenty of data analysis, with merchants breaking down sales numbers by product category, sales channel, region, brand, item characteristics, and other factors. But manually running all of those reports and examining results using tools like Excel can be time-consuming, especially when merchants need to run multiple reports. “You can see how these reports can become time-consuming when analyzing customer behavior across so much data,” says Brian Knapp, senior vice president for merchandising transformation at Walmart U.S. “In fact, running and analyzing these reports can take hours, and we know that customer expectations are changing fast, and we need to be able to move with speed to respond to customer demand.” [Photo: Courtesy of Walmart] To help merchants quickly access and analyze relevant information, Walmart has introduced Wally, an internal generative AI tool that can dive into internal data to create responses in just seconds. Wally uses a familiar chat-style interface to retrieve relevant data from Walmart’s databases while accurately interpreting product industry jargon and category names (meaning users don’t have to worry about whether the database lists an item as, say, “TV” or “television”). Wally can then generate quick answers, tables, or full reports as needed. “We’re able to take some of the best practices we as a company have [learned] over the decades in analyzing this kind of data and generate a very high quality report for our merchants to then go use,” says Aditya Kumarakrishnan, a distinguished data architect at Walmart Global Tech. In a demo, Kumarakrishnan showed how a merchant could use Wally to analyze data about consumer electronics sales, probing details about televisions brands and prices for both in-store and delivery purchases. Wally can also help merchants manage both out-of-stock or overstocked items, and determine when to adjust prices or update sale info. The AI tool, first announced to the public on Thursday, was introduced to merchants about a month ago. So far, Knapp says, they’ve reported it has saved time they can then use on other tasks, and has made data more accessible to merchants. Wally has also been given access to training material that Walmart provides to its merchandising team, allowing it to make recommendations and interpret data in line with that internal guidance. Wally isn’t the only AI tool in use at Walmart. The company has previously unveiled an AI shopping assistant for customers and highlighted generative AI features to guide web customers to relevant deals. In an earnings conference call Thursday, CEO Doug McMillon said AI coding assistance and code completion tools helped save about four million developer hours last year. To make sure Wally gives accurate answers, Walmart has developed automated tests where the tool’s numeric responses are checked against known answers; the company even trained an AI judge to evaluate the software’s conversations based on human-annotated samples. Kumarakrishnan says his team also regularly reviews feedback from users on how the tool is working and other features it could offer. “There’s a whole group of us that love sifting through the feedback that merchants are giving,” he says. “There are questions that they’ll ask and they’ll want to know a slightly different angle, and that gives us a roadmap to go execute on for Wally.” View the full article

You may have noticed that the Google-owned video-sharing site’s infamous red play logo is now rendered in a softer, more pinkish hue. That’s because user research revealed that the company’s logo color rated as one of its top three most outdated design elements. Last updated in 2017, YouTube’s old brand color was a pure red that users perceived to be “too loud when implemented in key UI moments,” Robyn Lee, YouTube’s visual design lead, said in a Google Design blog post. From top: The old red vs. the new [Image: YouTube]The old red had other technical problems, too, like rendering orange on some screens and causing a burn-in effect on TVs—a major issue considering YouTube TV’s rapid growth. But with the color so central to the platform’s brand identity, designers had to be thoughtful about making a change. [Image: YouTube]To pick the new red, which began appearing on the site several months ago, YouTube’s design team looked for colors that fit the company’s creative principles of being welcoming, engaging, dynamic, and unified. They “stayed away from colors that felt domineering, cold, or corporate,” product manager Linda Hong said, and settled on a more mellow shade. [Image: YouTube]Designers also implemented a new red-to-magenta gradient and were mindful of how often red appears on the site. By limiting it to specific brand marks and UI applications, like the flame icon for “Trending” videos and and a fireworks animation that’s activated when users click the like button, it’s less overpowering. [Image: YouTube]“Red is synonymous with YouTube, but if it’s used everywhere, its power is diluted,” said visual design lead Amy Yip. “The red should be special and unique and limited to specific areas.” It’s a subtle color shift that keeps one of the brand’s core visual identifiers intact but adapts it for the needs of modern audiences in just the way you might expect from a video-sharing site: It’s easier on the eyes. View the full article

According to recent statistics, Airbnb hosts add 14,000 new additions to their numbers every month. Airbnb’s CEO Brian Chesky became the first host when it started. Currently, there are over 7 million listings across the globe and 100,000 cities with active listings. Unfortunately, that means a number of fraudulent hosts, fake accounts, and other scams. Some people point out the loosely written rules and even looser enforcement. READ MORE: How to Start an Airbnb Business Don’t Fall For These Scams on the Airbnb App Following is a list of the most common Airbnb scams. Fake Listings This kind of fake listing can have photos that have been stolen or doctored. If the listing looks too good to be true, do a reverse image search. Look for negative reviews online. Bait and Switch This one is common. You book a hotel room or other space but when you arrive, you find that space is no longer available. Some scammers say the last guest damaged it. You get offered a different place that might not be as nice as the original listing. The plumbing scam is common. People book a private room or other space only to be told there’s a sudden problem with the plumbing. Asking you to Pay Using Another Platform. Some scammers ask you to pay using something other than Airbnb’s platform. They might even offer a discount. Faked Damages. The verification process is difficult when claims of fake damages are made. However, there is a Resolution Center you can contact on the official site. Fake Reviews Five-star reviews are the gold standard for hosts. They need to maintain a certain overall rating and avoid bad reviews. An unscrupulous host directly contacts guests for these reviews and asks to handle disputes privately. Multiple Bookings You can’t double book a property on Airbnb for a higher price. But the property can be double booked if it’s listed on another site like Vrbo. Exorbitant Cleaning Fees Some hosts set deceptively low rental prices but balance them with high cleaning fees. These charges may only become apparent after the guest has committed to the booking. Last-Minute Cancellation Tactics Hosts cancel bookings at the last minute, often without providing a suitable alternative, leaving guests stranded or with subpar accommodations. Undisclosed Surveillance Devices Hidden cameras found in rental properties violate Airbnb’s privacy policies. Guests should be cautious of undisclosed surveillance equipment in their rental. Security Deposit Fraud Unscrupulous hosts may falsely claim damage to the property to illegitimately withhold or claim the security deposit from guests. Phishing Scams Scammers impersonate Airbnb through emails or messages to steal personal and login information from hosts or guests. Long-Term Rental Deceptions Scams targeting long-term renters often involve asking for large deposits or advance rent for properties that are non-existent or unavailable. Fake Airbnb Websites Fraudulent websites imitating Airbnb’s official site trick guests into booking and paying through them. Always verify the URL to ensure it’s Airbnb’s legitimate site. Inaccurate Location Listings Scammers may list properties as being in desirable or premium locations when they are actually situated in less favorable areas. This scam lures guests with the promise of an ideal location, only to disappoint upon arrival with a less attractive or convenient setting. Awareness of these scams and exercising caution can significantly reduce the risk of falling victim to fraudulent activities on Airbnb. Guests should always communicate and make payments through Airbnb’s official platform, carefully review listings, and be wary of offers that seem too good to be true. Hosts, on the other hand, should adhere to Airbnb’s guidelines, maintain transparent communication, and ensure their listings accurately represent their properties. READ MORE: Now is the Time for Local Small Businesses to Consider Offering Gift Cards What Is an Airbnb Scam? As you can imagine, there are several types of Airbnb scams. These include listings that feature fake property reviews, counterfeit photos, and multiple listing scams, among others. Additionally, unsuspecting guests have fallen victim to account hacking. Are you an Airbnb host or a patron? Read on to find out more about how this vacation rental site works. And the red flags you need to watch out for. How Do AirBnB Scams Work? There are a number of different scams. A search on the internet begins to highlight them. They include fake reviews that lure in Airbnb users. Many involve different prices through third-party websites. Many are about the host’s false advertising and charging more than what the original booking asked for. How to Avoid Being Scammed on Your Airbnb Vacation Rental If you want to avoid Airbnb scams on your next rental these tips help. They are all about due diligence. Booking a place that has been pre-vetted is a good idea for your next vacation rental. CEO Brian Chesky made an announcement on a specific date about verifying the information on their Internet platforms. There is a hotline to call for short-term rentals and other bookings. Check the host profile. Look for a Superhost badge and the other criteria listed. Read all the reviews. Guests arriving at any location should give it an overall rating of 4.9 or higher. It’s a good sign if there’s a cleanliness score of 5.0. What other guests write about the same property matters. Check the ones from the past year. Check the website URL before you book. Look for the Airbnb platform URL. This should have a padlock and start with HTTPS. Avoid paying in cash. Typically, the company collects the entire reservation cost. There may be rare instances where security deposits are required. Always make payments through Airbnb or its app. Be cautious of hosts who ask for payment outside of these platforms when booking an Airbnb rental to protect yourself from potential Airbnb scams. How Do I Know If an Airbnb Listing is Legit? Of course, you want to know if you’re dealing with a real Airbnb account when you’re looking through the possibilities. Here are a few boxes to check. Look at the host’s profile. Look for phone numbers, email addresses and government IDs. Understand the Airbnb website is clear this isn’t blanket fraud protection. But this info is a positive when you’re looking at a new listing. The Airbnb review is a good bellwether. Very few reviews are a red flag. Message the owners to verify it’s a real site. And pay attention to a bad review. A reverse image search for new listings and others helps. Watch out for stock photos. Other things you need to be on the lookout for include obvious misspellings. And emails that don’t match the last name in the profile. The payment method requested by a host is important. It’s advisable to use major credit cards or online payment options such as Apple Pay and Google Pay, as well as PayPal. Be cautious if a host asks for a bank transfer. Airbnb and similar platforms like Vrbo recommend against cash payments. Will Airbnb Refund Me if I’m Scammed? They have a customer support team that handles refunds arising from disputes over a rental. There’s a Resolution Center for this. Guests need to cancel within 48 hours after they’ve booked a stay. The cancellation needs to happen 14 days before check-in. There are several reasons including the property isn’t clean or safe. Other reasons include: The host is unresponsive, or guests are given incorrect lockbox codes. The listing description is inaccurate. A host that claims to have three bedrooms when one is full of junk is a reason to ask for a refund. Major issues. Stoves that don’t work. Windows that don’t open. Furnaces that break down in January. There are policies for before and after the arrival date. There are different options for hosts. These include flexible, moderate, strict, and others. Here’s an overview of the cancellation fees and policies for a full refund. Call to speak with an Airbnb spokesperson at 1-855-424-7262 if you have issues with the online processes. Ensuring a Safe and Enjoyable Airbnb Experience As the popularity of Airbnb continues to rise, it’s essential for both hosts and guests to be aware of potential scams and take steps to ensure a safe and enjoyable experience. Whether you’re booking a vacation rental or listing your property, here are some key practices to follow: For Guests: Thoroughly Research Listings: Before booking a property, conduct thorough research. Read reviews from past guests and pay attention to any red flags or inconsistencies. Verify Host Information: Check the host’s profile for complete and accurate contact information. Verify that their contact details match those provided on the Airbnb platform. Use Airbnb’s Platform for Payments: Always make payments through Airbnb’s official platform. Avoid any requests for payment outside of the platform, as this is a common tactic used by scammers. Trust Your Instincts: If a listing seems too good to be true or raises suspicions, trust your instincts and consider looking for an alternative. Verify the URL: When booking, make sure the URL begins with “https” and displays a padlock icon, which indicates a secure connection to Airbnb’s website. For Hosts: Provide Accurate Information: Be transparent in your property listing. Use accurate descriptions, photos, and amenities to avoid disappointing guests upon arrival. Communicate Through Airbnb: Always use Airbnb’s messaging system for all your communications. This ensures you have a clear record of conversations, which can be useful in the event of disputes. Be Responsive: Respond promptly to guest inquiries and messages. A lack of responsiveness can raise suspicions among potential guests. Set Realistic Expectations: Set clear expectations for your property. Overpromising and underdelivering can lead to negative reviews and impact your reputation as a host. Secure Your Account: Use strong passwords and enable two-factor authentication for your Airbnb account to prevent unauthorized access. For GuestsFor Hosts 1. Thoroughly Research Listings1. Provide Accurate Information 2. Verify Host Information2. Communicate Through Airbnb 3. Use Airbnb's Platform for Payments3. Be Responsive 4. Trust Your Instincts4. Set Realistic Expectations 5. Check the URL5. Secure Your Account Whether you’re a guest or a host, taking these precautions can significantly reduce the risk of falling victim to scams and ensure that your Airbnb experience is safe, enjoyable, and memorable. Remember that while scams do exist, the majority of Airbnb transactions are legitimate and successful. Frequently Asked Questions What is the current trend in Airbnb host additions? Recent statistics indicate that around 14,000 new listings are being added by Airbnb hosts to the platform each month. Who was Airbnb’s first host? Airbnb’s CEO Brian Chesky became the first host when the platform was launched. How many listings were there on Airbnb this year? This year, more than 7 million listings were available worldwide, covering 100,000 cities with active listings. What challenges arise due to the growing number of Airbnb hosts? The increased number of hosts has led to issues like fraudulent hosts, fake accounts, and various scams. Some individuals have pointed out loosely written rules and inconsistent enforcement. What are the common types of Airbnb scams? Airbnb scams include fake listings with fake reviews and photos, bait-and-switch tactics, requesting payment outside Airbnb’s platform, faked damages, fake reviews, and multiple bookings. How can guests avoid falling for fake listings? Guests should conduct thorough research on listings, verify host information, use Airbnb’s official payment platform, trust their instincts, and ensure the booking URL is secure (starts with “https” and has a padlock icon). What precautions should hosts take to ensure a positive experience? Hosts must ensure they provide precise property information, communicate using Airbnb’s messaging system, respond promptly to guest inquiries, establish realistic expectations, and protect their Airbnb accounts. What is the significance of the Airbnb Superhost badge? Guests should look for the Superhost badge on a host’s profile, indicating a host with a strong track record of positive reviews and guest satisfaction. How can guests verify the legitimacy of an Airbnb listing? Guests can check the host’s profile for complete contact information and government IDs, read reviews, perform a reverse image search, and be cautious of misspellings and unusual payment requests. What should guests do if they suspect they’ve been scammed? Guests can report issues to Airbnb’s Resolution Center and cancel bookings within 48 hours of making them, especially if there are problems with the property or host’s responsiveness. How does Airbnb handle refunds for guests who have been scammed? Airbnb provides a customer support team and a Resolution Center to assist with refund disputes. To receive a full refund, guests must cancel their booking within 48 hours of making it and at least 14 days prior to check-in. Are there specific cancellation policies for hosts and guests? Yes, Airbnb offers different cancellation policies for hosts and guests, including flexible, moderate, strict, and others, depending on the property and circumstances. How can I contact Airbnb’s customer support for assistance? You can reach Airbnb’s customer support team by calling 1-855-424-7262 if you encounter issues with the online processes or need help with your booking. What steps can ensure a secure and enjoyable Airbnb experience? Both guests and hosts should prioritize due diligence, accurate information, secure communication, realistic expectations, and adherence to Airbnb’s official platform for payments to create a safe and enjoyable experience. Image: Depositphotos This article, "Airbnb Scams to Be Aware Of" was first published on Small Business Trends View the full article

According to recent statistics, Airbnb hosts add 14,000 new additions to their numbers every month. Airbnb’s CEO Brian Chesky became the first host when it started. Currently, there are over 7 million listings across the globe and 100,000 cities with active listings. Unfortunately, that means a number of fraudulent hosts, fake accounts, and other scams. Some people point out the loosely written rules and even looser enforcement. READ MORE: How to Start an Airbnb Business Don’t Fall For These Scams on the Airbnb App Following is a list of the most common Airbnb scams. Fake Listings This kind of fake listing can have photos that have been stolen or doctored. If the listing looks too good to be true, do a reverse image search. Look for negative reviews online. Bait and Switch This one is common. You book a hotel room or other space but when you arrive, you find that space is no longer available. Some scammers say the last guest damaged it. You get offered a different place that might not be as nice as the original listing. The plumbing scam is common. People book a private room or other space only to be told there’s a sudden problem with the plumbing. Asking you to Pay Using Another Platform. Some scammers ask you to pay using something other than Airbnb’s platform. They might even offer a discount. Faked Damages. The verification process is difficult when claims of fake damages are made. However, there is a Resolution Center you can contact on the official site. Fake Reviews Five-star reviews are the gold standard for hosts. They need to maintain a certain overall rating and avoid bad reviews. An unscrupulous host directly contacts guests for these reviews and asks to handle disputes privately. Multiple Bookings You can’t double book a property on Airbnb for a higher price. But the property can be double booked if it’s listed on another site like Vrbo. Exorbitant Cleaning Fees Some hosts set deceptively low rental prices but balance them with high cleaning fees. These charges may only become apparent after the guest has committed to the booking. Last-Minute Cancellation Tactics Hosts cancel bookings at the last minute, often without providing a suitable alternative, leaving guests stranded or with subpar accommodations. Undisclosed Surveillance Devices Hidden cameras found in rental properties violate Airbnb’s privacy policies. Guests should be cautious of undisclosed surveillance equipment in their rental. Security Deposit Fraud Unscrupulous hosts may falsely claim damage to the property to illegitimately withhold or claim the security deposit from guests. Phishing Scams Scammers impersonate Airbnb through emails or messages to steal personal and login information from hosts or guests. Long-Term Rental Deceptions Scams targeting long-term renters often involve asking for large deposits or advance rent for properties that are non-existent or unavailable. Fake Airbnb Websites Fraudulent websites imitating Airbnb’s official site trick guests into booking and paying through them. Always verify the URL to ensure it’s Airbnb’s legitimate site. Inaccurate Location Listings Scammers may list properties as being in desirable or premium locations when they are actually situated in less favorable areas. This scam lures guests with the promise of an ideal location, only to disappoint upon arrival with a less attractive or convenient setting. Awareness of these scams and exercising caution can significantly reduce the risk of falling victim to fraudulent activities on Airbnb. Guests should always communicate and make payments through Airbnb’s official platform, carefully review listings, and be wary of offers that seem too good to be true. Hosts, on the other hand, should adhere to Airbnb’s guidelines, maintain transparent communication, and ensure their listings accurately represent their properties. READ MORE: Now is the Time for Local Small Businesses to Consider Offering Gift Cards What Is an Airbnb Scam? As you can imagine, there are several types of Airbnb scams. These include listings that feature fake property reviews, counterfeit photos, and multiple listing scams, among others. Additionally, unsuspecting guests have fallen victim to account hacking. Are you an Airbnb host or a patron? Read on to find out more about how this vacation rental site works. And the red flags you need to watch out for. How Do AirBnB Scams Work? There are a number of different scams. A search on the internet begins to highlight them. They include fake reviews that lure in Airbnb users. Many involve different prices through third-party websites. Many are about the host’s false advertising and charging more than what the original booking asked for. How to Avoid Being Scammed on Your Airbnb Vacation Rental If you want to avoid Airbnb scams on your next rental these tips help. They are all about due diligence. Booking a place that has been pre-vetted is a good idea for your next vacation rental. CEO Brian Chesky made an announcement on a specific date about verifying the information on their Internet platforms. There is a hotline to call for short-term rentals and other bookings. Check the host profile. Look for a Superhost badge and the other criteria listed. Read all the reviews. Guests arriving at any location should give it an overall rating of 4.9 or higher. It’s a good sign if there’s a cleanliness score of 5.0. What other guests write about the same property matters. Check the ones from the past year. Check the website URL before you book. Look for the Airbnb platform URL. This should have a padlock and start with HTTPS. Avoid paying in cash. Typically, the company collects the entire reservation cost. There may be rare instances where security deposits are required. Always make payments through Airbnb or its app. Be cautious of hosts who ask for payment outside of these platforms when booking an Airbnb rental to protect yourself from potential Airbnb scams. How Do I Know If an Airbnb Listing is Legit? Of course, you want to know if you’re dealing with a real Airbnb account when you’re looking through the possibilities. Here are a few boxes to check. Look at the host’s profile. Look for phone numbers, email addresses and government IDs. Understand the Airbnb website is clear this isn’t blanket fraud protection. But this info is a positive when you’re looking at a new listing. The Airbnb review is a good bellwether. Very few reviews are a red flag. Message the owners to verify it’s a real site. And pay attention to a bad review. A reverse image search for new listings and others helps. Watch out for stock photos. Other things you need to be on the lookout for include obvious misspellings. And emails that don’t match the last name in the profile. The payment method requested by a host is important. It’s advisable to use major credit cards or online payment options such as Apple Pay and Google Pay, as well as PayPal. Be cautious if a host asks for a bank transfer. Airbnb and similar platforms like Vrbo recommend against cash payments. Will Airbnb Refund Me if I’m Scammed? They have a customer support team that handles refunds arising from disputes over a rental. There’s a Resolution Center for this. Guests need to cancel within 48 hours after they’ve booked a stay. The cancellation needs to happen 14 days before check-in. There are several reasons including the property isn’t clean or safe. Other reasons include: The host is unresponsive, or guests are given incorrect lockbox codes. The listing description is inaccurate. A host that claims to have three bedrooms when one is full of junk is a reason to ask for a refund. Major issues. Stoves that don’t work. Windows that don’t open. Furnaces that break down in January. There are policies for before and after the arrival date. There are different options for hosts. These include flexible, moderate, strict, and others. Here’s an overview of the cancellation fees and policies for a full refund. Call to speak with an Airbnb spokesperson at 1-855-424-7262 if you have issues with the online processes. Ensuring a Safe and Enjoyable Airbnb Experience As the popularity of Airbnb continues to rise, it’s essential for both hosts and guests to be aware of potential scams and take steps to ensure a safe and enjoyable experience. Whether you’re booking a vacation rental or listing your property, here are some key practices to follow: For Guests: Thoroughly Research Listings: Before booking a property, conduct thorough research. Read reviews from past guests and pay attention to any red flags or inconsistencies. Verify Host Information: Check the host’s profile for complete and accurate contact information. Verify that their contact details match those provided on the Airbnb platform. Use Airbnb’s Platform for Payments: Always make payments through Airbnb’s official platform. Avoid any requests for payment outside of the platform, as this is a common tactic used by scammers. Trust Your Instincts: If a listing seems too good to be true or raises suspicions, trust your instincts and consider looking for an alternative. Verify the URL: When booking, make sure the URL begins with “https” and displays a padlock icon, which indicates a secure connection to Airbnb’s website. For Hosts: Provide Accurate Information: Be transparent in your property listing. Use accurate descriptions, photos, and amenities to avoid disappointing guests upon arrival. Communicate Through Airbnb: Always use Airbnb’s messaging system for all your communications. This ensures you have a clear record of conversations, which can be useful in the event of disputes. Be Responsive: Respond promptly to guest inquiries and messages. A lack of responsiveness can raise suspicions among potential guests. Set Realistic Expectations: Set clear expectations for your property. Overpromising and underdelivering can lead to negative reviews and impact your reputation as a host. Secure Your Account: Use strong passwords and enable two-factor authentication for your Airbnb account to prevent unauthorized access. For GuestsFor Hosts 1. Thoroughly Research Listings1. Provide Accurate Information 2. Verify Host Information2. Communicate Through Airbnb 3. Use Airbnb's Platform for Payments3. Be Responsive 4. Trust Your Instincts4. Set Realistic Expectations 5. Check the URL5. Secure Your Account Whether you’re a guest or a host, taking these precautions can significantly reduce the risk of falling victim to scams and ensure that your Airbnb experience is safe, enjoyable, and memorable. Remember that while scams do exist, the majority of Airbnb transactions are legitimate and successful. Frequently Asked Questions What is the current trend in Airbnb host additions? Recent statistics indicate that around 14,000 new listings are being added by Airbnb hosts to the platform each month. Who was Airbnb’s first host? Airbnb’s CEO Brian Chesky became the first host when the platform was launched. How many listings were there on Airbnb this year? This year, more than 7 million listings were available worldwide, covering 100,000 cities with active listings. What challenges arise due to the growing number of Airbnb hosts? The increased number of hosts has led to issues like fraudulent hosts, fake accounts, and various scams. Some individuals have pointed out loosely written rules and inconsistent enforcement. What are the common types of Airbnb scams? Airbnb scams include fake listings with fake reviews and photos, bait-and-switch tactics, requesting payment outside Airbnb’s platform, faked damages, fake reviews, and multiple bookings. How can guests avoid falling for fake listings? Guests should conduct thorough research on listings, verify host information, use Airbnb’s official payment platform, trust their instincts, and ensure the booking URL is secure (starts with “https” and has a padlock icon). What precautions should hosts take to ensure a positive experience? Hosts must ensure they provide precise property information, communicate using Airbnb’s messaging system, respond promptly to guest inquiries, establish realistic expectations, and protect their Airbnb accounts. What is the significance of the Airbnb Superhost badge? Guests should look for the Superhost badge on a host’s profile, indicating a host with a strong track record of positive reviews and guest satisfaction. How can guests verify the legitimacy of an Airbnb listing? Guests can check the host’s profile for complete contact information and government IDs, read reviews, perform a reverse image search, and be cautious of misspellings and unusual payment requests. What should guests do if they suspect they’ve been scammed? Guests can report issues to Airbnb’s Resolution Center and cancel bookings within 48 hours of making them, especially if there are problems with the property or host’s responsiveness. How does Airbnb handle refunds for guests who have been scammed? Airbnb provides a customer support team and a Resolution Center to assist with refund disputes. To receive a full refund, guests must cancel their booking within 48 hours of making it and at least 14 days prior to check-in. Are there specific cancellation policies for hosts and guests? Yes, Airbnb offers different cancellation policies for hosts and guests, including flexible, moderate, strict, and others, depending on the property and circumstances. How can I contact Airbnb’s customer support for assistance? You can reach Airbnb’s customer support team by calling 1-855-424-7262 if you encounter issues with the online processes or need help with your booking. What steps can ensure a secure and enjoyable Airbnb experience? Both guests and hosts should prioritize due diligence, accurate information, secure communication, realistic expectations, and adherence to Airbnb’s official platform for payments to create a safe and enjoyable experience. Image: Depositphotos This article, "Airbnb Scams to Be Aware Of" was first published on Small Business Trends View the full article

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This year, high-profile companies like Amazon and JPMorgan have embraced strict policies to get their employees back into the office full time, eliminating the option of hybrid work altogether. With limited exceptions, workers who choose not to comply with these new mandates are unlikely to keep their jobs—let alone get a raise. One company, however, is willing to shell out thousands of dollars to lure workers back to the office. According to a CNBC report, the celebrity video platform Cameo has promised each of its employees an additional $10,000 annually in exchange for coming into the company’s Chicago-based office four days a week. “We really felt like we wanted to make HQ a perk, not a punishment,” Cameo CEO Steven Galanis told CNBC. “We know we’re asking more out of you to give up the flexibility, and we wanted to compensate you for it.” In addition to the $10,000 raise, employees who returned to the office this week will receive perks like free lunch and parking, as well as access to a gym. While the policy currently applies only to Chicago-based employees, the company has said it will help cover relocation expenses and extend these benefits to people based elsewhere if they are interested in moving. The leadership team decided on the $10,000 figure by considering what sum of money would move the needle for the majority of employees, but especially for those who are in the earlier stages of their career. “That might be the difference between them being able to get an apartment in the city or having to take the train because they live with their parents in the suburbs,” Galanis said. Chicago-based employees did not have the option to opt out of going into the office, but Galanis claims that nobody has quit in response to the policy change. Many corporate employees have resisted the RTO push in part because they don’t want to give up the flexibility that hybrid work offers. In some cases, they may have even moved to another state and would have to relocate to abide by some of the most stringent policies. But another reason workers have resisted these mandates is because of the financial tax of returning to the office: In fact, surveys have shown that many people are willing to accept a pay cut for a job that allows them to work from home and maintain some flexibility. Research conducted by Harvard Business School found that 40% of workers would take at least a 5% pay cut to keep a remote job; about 9% of respondents said they would accept a cut of 20% or higher. Women were found to be more likely to give up a higher percentage of their salary. Since employees incur costs by going into the office, particularly commute-related expenses, it’s possible that some people would feel differently about RTO mandates if they received additional compensation. Cameo also reportedly does not plan to track attendance. Its approach could be a model for other companies that want to bring workers back to the office—without stoking their ire or losing top talent. View the full article

With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of yesterday, creators can now publish video posts directly from the Substack app—a feature previously limited to desktop. This update marks a significant shift, enabling creators to upload, publish, and monetize videos entirely from their phones. They can instantly reach subscribers via email, app notifications, or both, streamlining content distribution like never before. “This isn’t just about adding video, it’s about creators building more engaged communities that make independent publishing stronger than ever,” Substack cofounder and CEO Chris Best tells Fast Company. While creators could previously share videos in Notes—Substack’s Twitter-like feed—that feature doesn’t support paywalls, nor does it notify subscribers when a new post goes live. With this update, video creators can now reach their audience directly, bypassing algorithms and monetizing their work more effectively. Creators can track post views, new subscribers, and estimated revenue impact (if paywalled) of their published material. Substack also says it’s committed to expanding its video tools, with potential additions like in-app trimming and editing (similar to CapCut), customizable paywalls with free previews, and enhanced analytics to better track video performance. The brief time that TikTok went dark in late January was a wake-up call for creators, underscoring the importance of owning their audience. For those concerned about their future on TikTok and other algorithm-driven platforms, Substack presents a solution: a subscription-based video business built entirely within the app. Last month, Substack launched its $20 million Creator Accelerator Fund, which promises content creators that they won’t lose revenue by jumping ship to Substack. Other updates include the recent expansion of Live Video, now available to all publishers on the platform. “As the internet shifts, Substack is proving that when creators have true ownership, their success isn’t just possible, it’s inevitable,” Best says. The efforts appear to be paying off. According to Substack, those who have added video and/or audio to their Substacks have seen their revenue grow 2.5 times faster than those who haven’t. In April 2024, more than half of the 250 highest-revenue creators used audio and video. By February 2025, that number has surged to 82%. There is also a ripple effect across the platform. Currently the likelihood that subscribers (who come from audio and video creators) will pay for other Substacks has almost tripled, jumping from 52% to 150% in just six months. View the full article

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