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The Best Places to Sell Photos Online
Discover the best places to sell photos online and turn your photography passion into profit. This article is designed for those who cherish capturing moments and aspire to make their hobby a lucrative venture. Here, you’ll find an extensive list of outstanding online platforms where you can market your stunning photographs. Catering to both enthusiasts and professional photographers, these stock photo websites provide the perfect opportunity to display and monetize your creative work. The Best Places to Sell Photos Online Stock Photo Websites: Platforms like Shutterstock, Getty Images, and iStock offer photographers a chance to earn through stock photography. These sites have broad market reach and diverse audiences, making them ideal for photographers looking to sell generic or niche-specific images. Artist Marketplaces: Etsy, Fine Art America, and Society6 allow photographers to sell their work directly to consumers. These platforms are perfect for photographers with unique, artistic images that appeal to individual buyers looking for something special. Nature Photography Outlets: Websites like Blue Planet Archive and CanStockPhoto are excellent for photographers specializing in nature and wildlife photography. They cater to specific audiences looking for high-quality nature images. NFT Platforms: For photographers interested in the digital art space, NFT marketplaces like OpenSea, Rarible, and SuperRare provide a modern avenue to sell unique digital assets. These platforms offer new ways to monetize digital photography through blockchain technology. Where to Sell Stock Photos If you’re looking to sell your stock photos, several platforms can help you turn your passion into profit. Check out these options to start monetizing your photography skills: Alamy Join Alamy to sell your work globally and earn up to 50% commission. They pay out over $1 million monthly. Enjoy global exposure, empowering tools, and complete creative control. There are no long-term commitments, and students get the added benefit of receiving 100% commission for two years. 500px 500px is a leading online network for photographers, offering exposure, recognition, and opportunities for growth. They help photographers showcase their work, challenge themselves, and gain recognition for their skills. Their platform provides immediate exposure, career-building tools, and performance insights to help photographers succeed. SmugMug SmugMug is a photography platform designed to help photographers sell their photos effortlessly. It features a quick setup process, customizable pricing options, efficient billing, and powerful sales tools. Users can showcase their photos in a creative manner, manage privacy settings, and utilize professional-quality printing services. Shutterstock Join Shutterstock’s global community of contributors and earn money sharing high-quality images and videos. Upload content easily, get tips for success, and earn from worldwide customer downloads. Showcase work, grow skills, and reach millions of customers. iStock Photo iStockphoto is a stock content site that is part of the Getty Images family. It provides ready-to-use photos, illustrations, vectors, and video clips. Key features include exclusive content, worry-free licensing, free content, inclusive storytelling, and royalty-free files, making it one of the best places to sell photos online. BigStockPhoto BigStockPhoto is a platform where you can earn money by uploading your original photos and illustrations. Sign up for free, upload your images, retain copyrights and track sales. This platform offers over 124 million royalty-free images, having been established and later acquired by Shutterstock. It is one of the best places to sell photos online. Getty Images Getty Images offers a creative community for photographers, videographers, and illustrators to share their content. Earn money with licensed work seen by top brands and agencies. Keep copyright ownership while accessing a vast global distribution network. PlatformOverviewNotable Features AlamyAlamy offers a platform for photographers to sell their work globally and earn commission.Offers up to 50% commission, global exposure, empowering tools, complete creative control, no long-term commitments, special offer for students. 500px500px is a leading online network for photographers, offering exposure and opportunities for growth.Helps photographers showcase their work, challenge themselves, gain recognition, immediate exposure, career-building tools, performance insights. SmugMugSmugMug is a photography platform that helps photographers sell their photos.Offers quick setup, customizable pricing, efficient billing, robust sales tools, creative display options, professional-grade printing options. ShutterstockShutterstock is a global community of contributors earning money from high-quality images and videos.Easy content upload, tips for success, earning from worldwide customer downloads, showcase work, skill growth, reaches millions of customers. iStock PhotoiStockphoto is a stock content site offering ready-to-use photos, illustrations, vectors, and video clips.Offers exclusive content, worry-free licensing, free content, inclusive storytelling, royalty-free files. BigStockPhotoBigStockPhoto is a platform where photographers can earn money by uploading their original content.Free signup, retains copyrights, tracks sales, part of the Shutterstock family, offers over 124 million royalty-free images. Getty ImagesGetty Images offers a creative community for photographers, videographers, and illustrators.Earn money with licensed work, keep copyright ownership, access a vast global distribution network, content seen by top brands and agencies. Where to Sell Your Photos Are you interested in making money from your photos? Explore these platforms where you can sell your work and begin earning income. Uncover the different opportunities available and identify the best fit for showcasing and monetizing your photography skills: Etsy Etsy offers a marketplace where photographers can showcase and sell their work to a wide audience. Etsy’s user-friendly interface and global reach allow photographers to monetize their craft and connect with potential customers who appreciate their unique style and creativity. Fine Art America Fine Art America is a leading online marketplace for artists and photographers to sell their art and prints. They offer a wide range of products like canvas prints, phone cases, home decor, and more. With global fulfillment centers, artists can set their own prices and reach a large audience worldwide. Redbubble Redbubble is a platform for artists to sell their art on products worldwide. Artists upload designs, customers purchase products, and they’re produced and shipped on demand. With over 70 products available, artists have control over pricing and receive support and protection features. Society6 Society6 empowers artists by providing a marketplace to sell their original work. They offer a variety of products to showcase artwork, handle fulfillment, and support artists with a thriving community and resources. Start selling on Society6 and get paid for your art. ArtPal ArtPal is a free platform for artists to sell their art. They can create galleries, sell originals or use Print-on-Demand, and receive 100% of profits. Payments are processed instantly, and artists retain all rights to their work. Artfinder Artfinder is an art marketplace that connects artists with buyers worldwide. They offer artists a global audience, control over their store and pricing, and exclusive benefits. Their mission is to make art accessible and affordable while supporting artists’ careers. They prioritize originality, openness, courage, and decency in their approach. Saatchi Art Saatchi Art is a prominent online gallery that links artists to a worldwide community. It has a presence in over 110 countries, with artwork sold in more than 140 countries and millions of page views each month. The platform provides support, secure payment options, shipping assistance, and increased visibility through curated features, exhibitions, and promotional efforts. PlatformOverviewNotable Features EtsyEtsy is a marketplace where photographers can showcase and sell their work to a wide audience.User-friendly interface, global reach, monetization for photographers, unique style and creativity promotion. Fine Art AmericaFine Art America is an online marketplace for artists and photographers to sell their art and prints.Wide range of products, global fulfillment centers, artists can set their own prices, large audience reach. RedbubbleRedbubble is a platform for artists to sell their art on products worldwide.Artists upload designs and control pricing, products produced and shipped on demand, support and protection features, over 70 products available. Society6Society6 empowers artists by providing a marketplace to sell their original work.Offers variety of products to showcase artwork, handles fulfillment, supports artists with a thriving community and resources. ArtPalArtPal is a free platform for artists to sell their art.Allows artists to create galleries, sell originals or use Print-on-Demand, receive 100% of profits, instant payments, artists retain all rights to their work. ArtfinderArtfinder is an art marketplace that connects artists with buyers worldwide.Offers artists a global audience, control over their store and pricing, exclusive benefits, prioritizes originality, openness, courage, and decency. Saatchi ArtSaatchi Art is a leading online gallery connecting artists with a global community.Offers support, secure payments, shipping assistance, exposure through curated features, shows, and promotional initiatives, representation in 110+ countries, artwork sold in 140+ countries, millions of monthly page views. Where to Sell Nature Photos If you have a knack for capturing the beauty of nature through your camera lens, there are numerous platforms where you can sell your stunning nature photos. Here are some options to showcase and monetize your captivating nature photography: Payhip Payhip is an online platform that helps sellers monetize their nature photos. It offers a user-friendly interface, optimized checkout, and supports various payment methods. Payhip handles payment processing and file delivery and offers marketing tools. They’re also trusted by over 130,000 sellers worldwide. Blue Planet Archive Blue Planet Archive is a specialized stock photo agency founded by photographers. They offer amazing images of the Earth, including wildlife, landscapes, underwater scenes, and environmental issues. Aspiring photographers and artists are welcome to contribute. CanStockPhoto CanStockPhoto allows photographers to sell their images easily and for free. They earn commissions when their images are downloaded, and referrals can earn them $5 USD. CanStockPhoto also partners with Fotosearch, giving maximum exposure. The upload system is fast, supporting simultaneous submission of up to 20 images. Dreamstime Dreamstime is a platform where anyone can sell photos, images, and videos. To get started, register for free and upload your files, ensuring they meet the necessary criteria. Contributors can earn 25-50% revenue share, and exclusive files receive bonuses. As your content gets downloaded, it moves up in levels, earning higher prices. Dreamstime also offers extended licensing options. Adobe Stock Join Adobe Stock to sell your content and expand your creative career. Benefit from native integration into Adobe apps, market insights, and superior tools like machine learning and a fast workflow. You retain ownership of your work and earn a 33% royalty on sales. Creative Market Creative Market is a design marketplace connecting creators with millions of customers. Shop owners can earn money selling their work, set prices, and enjoy perks like a 9-million-member network. No exclusivity lock-in, instant delivery, and tools for managing shops are provided. Join today to start your own shop. Fiverr With a global marketplace, Fiverr connects sellers to millions of buyers, providing a vast potential customer base. You can set your own prices, showcase your portfolio, and deliver high-quality images. Join Fiverr today and start earning from your beautiful nature photography. PlatformOverviewNotable Features PayhipPayhip is an online platform that helps sellers monetize their nature photos.Offers user-friendly interface, optimized checkout, supports various payment methods, handles payment processing and file delivery, offers marketing tools. Blue Planet ArchiveBlue Planet Archive is a specialized stock photo agency providing amazing images of the Earth.Offers wildlife, landscapes, underwater scenes, and environmental images, welcomes contributions from aspiring photographers and artists. CanStockPhotoCanStockPhoto allows photographers to sell their images easily and for free.Photographers earn commissions when images are downloaded, partnerships with Fotosearch for maximum exposure, quick upload system, earning potential from referrals. DreamstimeDreamstime is a platform where anyone can sell photos, images, and videos.Offers 25-50% revenue share, bonuses for exclusive files, levels system for content downloads, extended licensing options. Adobe StockAdobe Stock is a platform where you can sell your content and expand your creative career.Offers native integration into Adobe apps, market insights, machine learning tools, fast workflow, a 33% royalty on sales while retaining ownership of work. Creative MarketCreative Market is a design marketplace connecting creators with millions of customers.Shop owners set prices, perks like a 9-million-member network, no exclusivity lock-in, instant delivery, tools for managing shops. FiverrFiverr is a global marketplace connecting sellers with millions of buyers.Allows sellers to set their own prices, showcase their portfolio, vast potential customer base. Where to Sell NFT Photos If you’re interested in venturing into the world of NFTs and selling your digital photos as unique and valuable tokens, there are dedicated platforms available. Explore the options below to delve into the exciting realm of NFT photography: OpenSea OpenSea is the largest marketplace for non-fungible tokens (NFTs), unique digital goods with tradeable and usable properties. Their vision is to create vibrant economies using open protocols and interoperable standards. OpenSea supports multiple blockchains and is backed by top firms, offering a wide range of categories for digital items, making it one of the best places to sell photos online. Rarible Rarible is a digital marketplace for non-fungible tokens (NFTs). It enables creators to mint and sell their own NFTs, offering a space for artists, musicians, and other creators to display and profit from their work. Additionally, users have the ability to buy, sell, and trade NFTs within the Rarible community. SuperRare SuperRare is a digital art marketplace for NFTs on Ethereum. Artists create and tokenize their work as digital assets. It’s a curated platform to buy, sell, and discover digital art. Features include top artist rankings, curated exhibitions, and blockchain tokenization. It connects artists and collectors in a unique art market. MakersPlace MakersPlace is a marketplace for digital creators to sell NFTs to a community of 100K+ collectors. It protects artwork, offers earnings on sales and royalties, and pioneers blockchain tech. The platform verifies authenticity and has a diverse team of experts from art and technology backgrounds. Nifty Gateway Nifty Gateway, which is affiliated with Gemini, offers secure storage solutions for NFTs. It allows publishers to create and launch their own NFTs with a variety of payment and custody options. The platform features creator-owned smart contracts, straightforward payout processes, and multiple types of drops. Nifty Gateway’s mission is to enhance the accessibility of NFTs while partnering with artists and brands. PlatformOverviewNotable Features OpenSeaOpenSea is the largest marketplace for non-fungible tokens (NFTs), with a wide range of categories for digital items.Supports multiple blockchains, backed by top firms, offers a wide range of categories for digital items. RaribleRarible allows creators to mint and sell their own NFTs, providing a platform for artists, musicians, and other creators to showcase and monetize their work.Enables creators to mint their own NFTs, community-centered trading and selling platform. SuperRareSuperRare is a digital art marketplace for NFTs on Ethereum, connecting artists and collectors in a unique art market.Features top artist rankings, curated exhibitions, blockchain tokenization, and a curated platform for buying, selling, and discovering digital art. MakersPlaceMakersPlace is a marketplace for digital creators to sell NFTs to a large community of collectors and verifies authenticity.Protects artwork, offers earnings on sales and royalties, pioneers blockchain tech, has a diverse team of experts from art and technology backgrounds. Nifty GatewayNifty Gateway provides secure storage for NFTs and allows publishers to create and publish their own NFTs with flexible payment and custody options.Offers creator-owned smart contracts, easy payouts, various drop types, and aims to make NFTs accessible and collaborates with artists and brands. Quantum ArtQuantum Art curates collections of artwork for a new generation of global collectors, focusing on influential artists and collections of historical importance.Partners with influential artists, curates collections of artwork, led by experts, welcomes submissions from established artists and collections of historical importance. Our Methodology: The Best Places to Sell Photos Online Choosing the right platform to sell photos online is crucial for photographers, whether they are professionals or enthusiasts looking to monetize their work. Here are the criteria we used for selecting the best online platforms for selling photos. Each is rated on a scale of importance from one to ten, with ten being of utmost importance. Market Reach and Audience (Importance Scale: 9/10) Platforms with a wide reach and a large audience base. Targeted audience was relevant to your photography niche. Commission Structure and Earnings Potential (Importance Scale: 10/10) Fair and transparent commission structures. Higher earnings potential based on sales or downloads. Ease of Use and Upload Process (Importance Scale: 8/10) User-friendly interface for uploading and managing photos. Efficient and straightforward upload process. Copyright and Control Over Your Work (Importance Scale: 10/10) Clear policies on copyright and usage rights. Control over how and where your photos are used. Payment Methods and Frequency (Importance Scale: 9/10) Reliable and convenient payment methods. Regular and timely payments. Quality Standards and Acceptance Rates (Importance Scale: 7/10) Understanding of the platform’s quality standards for photos. Reasonable acceptance rates for submitted work. Community and Networking Opportunities (Importance Scale: 6/10) Platforms that offer community engagement and networking opportunities. Access to feedback, collaborations, and learning resources. Promotional Tools and Visibility (Importance Scale: 7/10) Tools and features for promoting your work. Good visibility and exposure within the platform. Diversity of Sales Options (Importance Scale: 8/10) Options for selling photos as prints, digital downloads, or licensing. Reputation and Reliability (Importance Scale: 9/10) Well-established platforms with positive reputations. Reliability in terms of site uptime and customer service. Incorporating these factors into our assessment, we aim to guide photographers to the platforms where their work will not only be seen but also be rewarded with sales. The Upsurge of Selling Photos Online The online selling of photos is on the rise, fueled by the increasing demand for high-quality images from businesses, marketers, bloggers, and more. Photography equipment has also become more accessible, making this a popular way for people to build a business or earn some extra side income. This emerging trend has opened up opportunities for photographers to monetize their work while meeting the demands of different industries. Understanding Stock Photography Sites Stock photos are pre-existing images licensed for specific uses, usually commercial ones. These images play a crucial role in the digital landscape, offering a vast array of visuals that cater to a diverse range of themes and concepts. From marketing materials to web design and editorial content, stock photos enhance visual storytelling across different mediums. Stock photography sites act as a bridge between photographers and potential buyers. They provide a platform where photographers, under their photography business names, can upload and sell their pictures online. At the same time, businesses, content creators, and individuals can easily search and buy these high-quality visuals for their projects using specific keywords or photography business names. This two-way arrangement serves as a convenient marketplace for high-quality visuals. It helps photographers reach a wider audience while offering users a one-stop solution for their visual needs. The benefits of using stock photography sites include: Access to a diverse range of images: Stock photo sites offer an extensive library of images across various categories. This vast selection makes it easier for users to find the perfect image for their projects. Affordability: Unlike commissioning a photoshoot, buying stock photos is usually more cost-effective, especially for businesses with tight budgets. Time-saving: Stock photos are ready for immediate download and use, saving users the time to organize a photoshoot. Ease of use: Stock photo sites usually have user-friendly interfaces, making it easy for users to search, select, and purchase images. Support for photographers: These platforms offer photographers an international venue to display their work and earn income. Stock photography sites offer a win-win situation for both photographers and users. Photographers get to monetize their creativity and talent, while users gain access to a broad array of high-quality images for their various needs. Strategies to Sell Photos Online To further enhance your success in selling photos online, consider the following strategies: Build a Personal Brand: Establishing a strong personal brand as a photographer can help differentiate you in the market. Utilize social media, your own website, and blogging to share your story, your photography philosophy, and behind-the-scenes content. SEO for Photographers: Optimize your website and online portfolios for search engines. Use relevant keywords, meta descriptions, and alt text for your images to improve visibility and attract more visitors. Network and Collaborate: Engage with other photographers, artists, and potential clients through social media, photography forums, and in-person events. Collaboration can lead to new opportunities and increased exposure. Offer Bundles and Promotions: Create bundle offers or limited-time promotions to encourage more sales. Offering discounts on multiple purchases or exclusive packages can attract buyers looking for a deal. Leverage Analytics: Use analytics tools provided by the platforms or your own website to understand which images are performing best, who your audience is, and how they find your work. This data can guide your marketing strategies and help you create more targeted content. Customer Engagement and Feedback: Engage with your customers and followers by responding to comments, asking for feedback, and encouraging them to share your work. Positive customer experiences can lead to repeat business and referrals. By leveraging the best places to sell photos online along with effective marketing and engagement strategies, photographers can significantly boost their success in the competitive online marketplace. Persistence, creativity, and adaptation are crucial in transforming your photography passion into a lucrative business. FAQs: Best Places to Sell Photos Online What are the differences between a stock photography site and a stock photo site? A stock photography site and a stock photo site are essentially the same thing. Both platforms offer a collection of professional images that can be licensed and used for various purposes, such as websites, advertisements, and publications. What are some considerations when choosing a stock photography website to sell images? When choosing among the best places to sell stock photos online, consider factors like the platform’s reputation, customer base, pricing, royalty structure, licensing terms, ease of image management, and promotional opportunities. Opt for platforms known for their reliability, fair royalty payments, appropriate licensing agreements, user-friendly interfaces, and strong promotional tools to increase visibility to potential buyers. How can stock images be optimized for better visibility on stock photography websites? To improve the visibility of your stock images on photography websites, it is important to focus on high-quality and relevant content. This involves using appropriate keywords and descriptions, properly tagging and categorizing images, adhering to technical specifications, and regularly updating your portfolio with fresh and diverse content. Can digital images other than photos, such as illustrations and graphics, be sold on stock photo sites? Stock photo sites welcome illustrations and graphics, creating a varied marketplace for photographers and digital artists to earn money from their work. Buyers enjoy access to a broad selection of visual content, while creators enhance their income opportunities and gain visibility across different platforms. This collaboration among artists nurtures a vibrant and inspiring community. What are some ways to ensure a stock photo stands out among millions of images on a stock photo website? To ensure your stock photo stands out, select a visually striking and unique image that grabs attention. Use descriptive and relevant keywords to enhance search results and ensure the photo features good composition and clarity. Additionally, think about incorporating a personal touch or a creative element to make it more memorable. How profitable is it to sell your photos online? If you’re interested in learning how to make money with photography, selling your photos online can be a profitable venture. With the right platform and marketing, you can earn money from your creative work. By reaching a global audience, you increase your chances of making sales. However, it’s important to invest time in learning about the market, optimizing your images, and staying consistent to maximize your profitability. Image: Envato Elements This article, "The Best Places to Sell Photos Online" was first published on Small Business Trends View the full article
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The Best Places to Sell Photos Online
Discover the best places to sell photos online and turn your photography passion into profit. This article is designed for those who cherish capturing moments and aspire to make their hobby a lucrative venture. Here, you’ll find an extensive list of outstanding online platforms where you can market your stunning photographs. Catering to both enthusiasts and professional photographers, these stock photo websites provide the perfect opportunity to display and monetize your creative work. The Best Places to Sell Photos Online Stock Photo Websites: Platforms like Shutterstock, Getty Images, and iStock offer photographers a chance to earn through stock photography. These sites have broad market reach and diverse audiences, making them ideal for photographers looking to sell generic or niche-specific images. Artist Marketplaces: Etsy, Fine Art America, and Society6 allow photographers to sell their work directly to consumers. These platforms are perfect for photographers with unique, artistic images that appeal to individual buyers looking for something special. Nature Photography Outlets: Websites like Blue Planet Archive and CanStockPhoto are excellent for photographers specializing in nature and wildlife photography. They cater to specific audiences looking for high-quality nature images. NFT Platforms: For photographers interested in the digital art space, NFT marketplaces like OpenSea, Rarible, and SuperRare provide a modern avenue to sell unique digital assets. These platforms offer new ways to monetize digital photography through blockchain technology. Where to Sell Stock Photos If you’re looking to sell your stock photos, several platforms can help you turn your passion into profit. Check out these options to start monetizing your photography skills: Alamy Join Alamy to sell your work globally and earn up to 50% commission. They pay out over $1 million monthly. Enjoy global exposure, empowering tools, and complete creative control. There are no long-term commitments, and students get the added benefit of receiving 100% commission for two years. 500px 500px is a leading online network for photographers, offering exposure, recognition, and opportunities for growth. They help photographers showcase their work, challenge themselves, and gain recognition for their skills. Their platform provides immediate exposure, career-building tools, and performance insights to help photographers succeed. SmugMug SmugMug is a photography platform designed to help photographers sell their photos effortlessly. It features a quick setup process, customizable pricing options, efficient billing, and powerful sales tools. Users can showcase their photos in a creative manner, manage privacy settings, and utilize professional-quality printing services. Shutterstock Join Shutterstock’s global community of contributors and earn money sharing high-quality images and videos. Upload content easily, get tips for success, and earn from worldwide customer downloads. Showcase work, grow skills, and reach millions of customers. iStock Photo iStockphoto is a stock content site that is part of the Getty Images family. It provides ready-to-use photos, illustrations, vectors, and video clips. Key features include exclusive content, worry-free licensing, free content, inclusive storytelling, and royalty-free files, making it one of the best places to sell photos online. BigStockPhoto BigStockPhoto is a platform where you can earn money by uploading your original photos and illustrations. Sign up for free, upload your images, retain copyrights and track sales. This platform offers over 124 million royalty-free images, having been established and later acquired by Shutterstock. It is one of the best places to sell photos online. Getty Images Getty Images offers a creative community for photographers, videographers, and illustrators to share their content. Earn money with licensed work seen by top brands and agencies. Keep copyright ownership while accessing a vast global distribution network. PlatformOverviewNotable Features AlamyAlamy offers a platform for photographers to sell their work globally and earn commission.Offers up to 50% commission, global exposure, empowering tools, complete creative control, no long-term commitments, special offer for students. 500px500px is a leading online network for photographers, offering exposure and opportunities for growth.Helps photographers showcase their work, challenge themselves, gain recognition, immediate exposure, career-building tools, performance insights. SmugMugSmugMug is a photography platform that helps photographers sell their photos.Offers quick setup, customizable pricing, efficient billing, robust sales tools, creative display options, professional-grade printing options. ShutterstockShutterstock is a global community of contributors earning money from high-quality images and videos.Easy content upload, tips for success, earning from worldwide customer downloads, showcase work, skill growth, reaches millions of customers. iStock PhotoiStockphoto is a stock content site offering ready-to-use photos, illustrations, vectors, and video clips.Offers exclusive content, worry-free licensing, free content, inclusive storytelling, royalty-free files. BigStockPhotoBigStockPhoto is a platform where photographers can earn money by uploading their original content.Free signup, retains copyrights, tracks sales, part of the Shutterstock family, offers over 124 million royalty-free images. Getty ImagesGetty Images offers a creative community for photographers, videographers, and illustrators.Earn money with licensed work, keep copyright ownership, access a vast global distribution network, content seen by top brands and agencies. Where to Sell Your Photos Are you interested in making money from your photos? Explore these platforms where you can sell your work and begin earning income. Uncover the different opportunities available and identify the best fit for showcasing and monetizing your photography skills: Etsy Etsy offers a marketplace where photographers can showcase and sell their work to a wide audience. Etsy’s user-friendly interface and global reach allow photographers to monetize their craft and connect with potential customers who appreciate their unique style and creativity. Fine Art America Fine Art America is a leading online marketplace for artists and photographers to sell their art and prints. They offer a wide range of products like canvas prints, phone cases, home decor, and more. With global fulfillment centers, artists can set their own prices and reach a large audience worldwide. Redbubble Redbubble is a platform for artists to sell their art on products worldwide. Artists upload designs, customers purchase products, and they’re produced and shipped on demand. With over 70 products available, artists have control over pricing and receive support and protection features. Society6 Society6 empowers artists by providing a marketplace to sell their original work. They offer a variety of products to showcase artwork, handle fulfillment, and support artists with a thriving community and resources. Start selling on Society6 and get paid for your art. ArtPal ArtPal is a free platform for artists to sell their art. They can create galleries, sell originals or use Print-on-Demand, and receive 100% of profits. Payments are processed instantly, and artists retain all rights to their work. Artfinder Artfinder is an art marketplace that connects artists with buyers worldwide. They offer artists a global audience, control over their store and pricing, and exclusive benefits. Their mission is to make art accessible and affordable while supporting artists’ careers. They prioritize originality, openness, courage, and decency in their approach. Saatchi Art Saatchi Art is a prominent online gallery that links artists to a worldwide community. It has a presence in over 110 countries, with artwork sold in more than 140 countries and millions of page views each month. The platform provides support, secure payment options, shipping assistance, and increased visibility through curated features, exhibitions, and promotional efforts. PlatformOverviewNotable Features EtsyEtsy is a marketplace where photographers can showcase and sell their work to a wide audience.User-friendly interface, global reach, monetization for photographers, unique style and creativity promotion. Fine Art AmericaFine Art America is an online marketplace for artists and photographers to sell their art and prints.Wide range of products, global fulfillment centers, artists can set their own prices, large audience reach. RedbubbleRedbubble is a platform for artists to sell their art on products worldwide.Artists upload designs and control pricing, products produced and shipped on demand, support and protection features, over 70 products available. Society6Society6 empowers artists by providing a marketplace to sell their original work.Offers variety of products to showcase artwork, handles fulfillment, supports artists with a thriving community and resources. ArtPalArtPal is a free platform for artists to sell their art.Allows artists to create galleries, sell originals or use Print-on-Demand, receive 100% of profits, instant payments, artists retain all rights to their work. ArtfinderArtfinder is an art marketplace that connects artists with buyers worldwide.Offers artists a global audience, control over their store and pricing, exclusive benefits, prioritizes originality, openness, courage, and decency. Saatchi ArtSaatchi Art is a leading online gallery connecting artists with a global community.Offers support, secure payments, shipping assistance, exposure through curated features, shows, and promotional initiatives, representation in 110+ countries, artwork sold in 140+ countries, millions of monthly page views. Where to Sell Nature Photos If you have a knack for capturing the beauty of nature through your camera lens, there are numerous platforms where you can sell your stunning nature photos. Here are some options to showcase and monetize your captivating nature photography: Payhip Payhip is an online platform that helps sellers monetize their nature photos. It offers a user-friendly interface, optimized checkout, and supports various payment methods. Payhip handles payment processing and file delivery and offers marketing tools. They’re also trusted by over 130,000 sellers worldwide. Blue Planet Archive Blue Planet Archive is a specialized stock photo agency founded by photographers. They offer amazing images of the Earth, including wildlife, landscapes, underwater scenes, and environmental issues. Aspiring photographers and artists are welcome to contribute. CanStockPhoto CanStockPhoto allows photographers to sell their images easily and for free. They earn commissions when their images are downloaded, and referrals can earn them $5 USD. CanStockPhoto also partners with Fotosearch, giving maximum exposure. The upload system is fast, supporting simultaneous submission of up to 20 images. Dreamstime Dreamstime is a platform where anyone can sell photos, images, and videos. To get started, register for free and upload your files, ensuring they meet the necessary criteria. Contributors can earn 25-50% revenue share, and exclusive files receive bonuses. As your content gets downloaded, it moves up in levels, earning higher prices. Dreamstime also offers extended licensing options. Adobe Stock Join Adobe Stock to sell your content and expand your creative career. Benefit from native integration into Adobe apps, market insights, and superior tools like machine learning and a fast workflow. You retain ownership of your work and earn a 33% royalty on sales. Creative Market Creative Market is a design marketplace connecting creators with millions of customers. Shop owners can earn money selling their work, set prices, and enjoy perks like a 9-million-member network. No exclusivity lock-in, instant delivery, and tools for managing shops are provided. Join today to start your own shop. Fiverr With a global marketplace, Fiverr connects sellers to millions of buyers, providing a vast potential customer base. You can set your own prices, showcase your portfolio, and deliver high-quality images. Join Fiverr today and start earning from your beautiful nature photography. PlatformOverviewNotable Features PayhipPayhip is an online platform that helps sellers monetize their nature photos.Offers user-friendly interface, optimized checkout, supports various payment methods, handles payment processing and file delivery, offers marketing tools. Blue Planet ArchiveBlue Planet Archive is a specialized stock photo agency providing amazing images of the Earth.Offers wildlife, landscapes, underwater scenes, and environmental images, welcomes contributions from aspiring photographers and artists. CanStockPhotoCanStockPhoto allows photographers to sell their images easily and for free.Photographers earn commissions when images are downloaded, partnerships with Fotosearch for maximum exposure, quick upload system, earning potential from referrals. DreamstimeDreamstime is a platform where anyone can sell photos, images, and videos.Offers 25-50% revenue share, bonuses for exclusive files, levels system for content downloads, extended licensing options. Adobe StockAdobe Stock is a platform where you can sell your content and expand your creative career.Offers native integration into Adobe apps, market insights, machine learning tools, fast workflow, a 33% royalty on sales while retaining ownership of work. Creative MarketCreative Market is a design marketplace connecting creators with millions of customers.Shop owners set prices, perks like a 9-million-member network, no exclusivity lock-in, instant delivery, tools for managing shops. FiverrFiverr is a global marketplace connecting sellers with millions of buyers.Allows sellers to set their own prices, showcase their portfolio, vast potential customer base. Where to Sell NFT Photos If you’re interested in venturing into the world of NFTs and selling your digital photos as unique and valuable tokens, there are dedicated platforms available. Explore the options below to delve into the exciting realm of NFT photography: OpenSea OpenSea is the largest marketplace for non-fungible tokens (NFTs), unique digital goods with tradeable and usable properties. Their vision is to create vibrant economies using open protocols and interoperable standards. OpenSea supports multiple blockchains and is backed by top firms, offering a wide range of categories for digital items, making it one of the best places to sell photos online. Rarible Rarible is a digital marketplace for non-fungible tokens (NFTs). It enables creators to mint and sell their own NFTs, offering a space for artists, musicians, and other creators to display and profit from their work. Additionally, users have the ability to buy, sell, and trade NFTs within the Rarible community. SuperRare SuperRare is a digital art marketplace for NFTs on Ethereum. Artists create and tokenize their work as digital assets. It’s a curated platform to buy, sell, and discover digital art. Features include top artist rankings, curated exhibitions, and blockchain tokenization. It connects artists and collectors in a unique art market. MakersPlace MakersPlace is a marketplace for digital creators to sell NFTs to a community of 100K+ collectors. It protects artwork, offers earnings on sales and royalties, and pioneers blockchain tech. The platform verifies authenticity and has a diverse team of experts from art and technology backgrounds. Nifty Gateway Nifty Gateway, which is affiliated with Gemini, offers secure storage solutions for NFTs. It allows publishers to create and launch their own NFTs with a variety of payment and custody options. The platform features creator-owned smart contracts, straightforward payout processes, and multiple types of drops. Nifty Gateway’s mission is to enhance the accessibility of NFTs while partnering with artists and brands. PlatformOverviewNotable Features OpenSeaOpenSea is the largest marketplace for non-fungible tokens (NFTs), with a wide range of categories for digital items.Supports multiple blockchains, backed by top firms, offers a wide range of categories for digital items. RaribleRarible allows creators to mint and sell their own NFTs, providing a platform for artists, musicians, and other creators to showcase and monetize their work.Enables creators to mint their own NFTs, community-centered trading and selling platform. SuperRareSuperRare is a digital art marketplace for NFTs on Ethereum, connecting artists and collectors in a unique art market.Features top artist rankings, curated exhibitions, blockchain tokenization, and a curated platform for buying, selling, and discovering digital art. MakersPlaceMakersPlace is a marketplace for digital creators to sell NFTs to a large community of collectors and verifies authenticity.Protects artwork, offers earnings on sales and royalties, pioneers blockchain tech, has a diverse team of experts from art and technology backgrounds. Nifty GatewayNifty Gateway provides secure storage for NFTs and allows publishers to create and publish their own NFTs with flexible payment and custody options.Offers creator-owned smart contracts, easy payouts, various drop types, and aims to make NFTs accessible and collaborates with artists and brands. Quantum ArtQuantum Art curates collections of artwork for a new generation of global collectors, focusing on influential artists and collections of historical importance.Partners with influential artists, curates collections of artwork, led by experts, welcomes submissions from established artists and collections of historical importance. Our Methodology: The Best Places to Sell Photos Online Choosing the right platform to sell photos online is crucial for photographers, whether they are professionals or enthusiasts looking to monetize their work. Here are the criteria we used for selecting the best online platforms for selling photos. Each is rated on a scale of importance from one to ten, with ten being of utmost importance. Market Reach and Audience (Importance Scale: 9/10) Platforms with a wide reach and a large audience base. Targeted audience was relevant to your photography niche. Commission Structure and Earnings Potential (Importance Scale: 10/10) Fair and transparent commission structures. Higher earnings potential based on sales or downloads. Ease of Use and Upload Process (Importance Scale: 8/10) User-friendly interface for uploading and managing photos. Efficient and straightforward upload process. Copyright and Control Over Your Work (Importance Scale: 10/10) Clear policies on copyright and usage rights. Control over how and where your photos are used. Payment Methods and Frequency (Importance Scale: 9/10) Reliable and convenient payment methods. Regular and timely payments. Quality Standards and Acceptance Rates (Importance Scale: 7/10) Understanding of the platform’s quality standards for photos. Reasonable acceptance rates for submitted work. Community and Networking Opportunities (Importance Scale: 6/10) Platforms that offer community engagement and networking opportunities. Access to feedback, collaborations, and learning resources. Promotional Tools and Visibility (Importance Scale: 7/10) Tools and features for promoting your work. Good visibility and exposure within the platform. Diversity of Sales Options (Importance Scale: 8/10) Options for selling photos as prints, digital downloads, or licensing. Reputation and Reliability (Importance Scale: 9/10) Well-established platforms with positive reputations. Reliability in terms of site uptime and customer service. Incorporating these factors into our assessment, we aim to guide photographers to the platforms where their work will not only be seen but also be rewarded with sales. The Upsurge of Selling Photos Online The online selling of photos is on the rise, fueled by the increasing demand for high-quality images from businesses, marketers, bloggers, and more. Photography equipment has also become more accessible, making this a popular way for people to build a business or earn some extra side income. This emerging trend has opened up opportunities for photographers to monetize their work while meeting the demands of different industries. Understanding Stock Photography Sites Stock photos are pre-existing images licensed for specific uses, usually commercial ones. These images play a crucial role in the digital landscape, offering a vast array of visuals that cater to a diverse range of themes and concepts. From marketing materials to web design and editorial content, stock photos enhance visual storytelling across different mediums. Stock photography sites act as a bridge between photographers and potential buyers. They provide a platform where photographers, under their photography business names, can upload and sell their pictures online. At the same time, businesses, content creators, and individuals can easily search and buy these high-quality visuals for their projects using specific keywords or photography business names. This two-way arrangement serves as a convenient marketplace for high-quality visuals. It helps photographers reach a wider audience while offering users a one-stop solution for their visual needs. The benefits of using stock photography sites include: Access to a diverse range of images: Stock photo sites offer an extensive library of images across various categories. This vast selection makes it easier for users to find the perfect image for their projects. Affordability: Unlike commissioning a photoshoot, buying stock photos is usually more cost-effective, especially for businesses with tight budgets. Time-saving: Stock photos are ready for immediate download and use, saving users the time to organize a photoshoot. Ease of use: Stock photo sites usually have user-friendly interfaces, making it easy for users to search, select, and purchase images. Support for photographers: These platforms offer photographers an international venue to display their work and earn income. Stock photography sites offer a win-win situation for both photographers and users. Photographers get to monetize their creativity and talent, while users gain access to a broad array of high-quality images for their various needs. Strategies to Sell Photos Online To further enhance your success in selling photos online, consider the following strategies: Build a Personal Brand: Establishing a strong personal brand as a photographer can help differentiate you in the market. Utilize social media, your own website, and blogging to share your story, your photography philosophy, and behind-the-scenes content. SEO for Photographers: Optimize your website and online portfolios for search engines. Use relevant keywords, meta descriptions, and alt text for your images to improve visibility and attract more visitors. Network and Collaborate: Engage with other photographers, artists, and potential clients through social media, photography forums, and in-person events. Collaboration can lead to new opportunities and increased exposure. Offer Bundles and Promotions: Create bundle offers or limited-time promotions to encourage more sales. Offering discounts on multiple purchases or exclusive packages can attract buyers looking for a deal. Leverage Analytics: Use analytics tools provided by the platforms or your own website to understand which images are performing best, who your audience is, and how they find your work. This data can guide your marketing strategies and help you create more targeted content. Customer Engagement and Feedback: Engage with your customers and followers by responding to comments, asking for feedback, and encouraging them to share your work. Positive customer experiences can lead to repeat business and referrals. By leveraging the best places to sell photos online along with effective marketing and engagement strategies, photographers can significantly boost their success in the competitive online marketplace. Persistence, creativity, and adaptation are crucial in transforming your photography passion into a lucrative business. FAQs: Best Places to Sell Photos Online What are the differences between a stock photography site and a stock photo site? A stock photography site and a stock photo site are essentially the same thing. Both platforms offer a collection of professional images that can be licensed and used for various purposes, such as websites, advertisements, and publications. What are some considerations when choosing a stock photography website to sell images? When choosing among the best places to sell stock photos online, consider factors like the platform’s reputation, customer base, pricing, royalty structure, licensing terms, ease of image management, and promotional opportunities. Opt for platforms known for their reliability, fair royalty payments, appropriate licensing agreements, user-friendly interfaces, and strong promotional tools to increase visibility to potential buyers. How can stock images be optimized for better visibility on stock photography websites? To improve the visibility of your stock images on photography websites, it is important to focus on high-quality and relevant content. This involves using appropriate keywords and descriptions, properly tagging and categorizing images, adhering to technical specifications, and regularly updating your portfolio with fresh and diverse content. Can digital images other than photos, such as illustrations and graphics, be sold on stock photo sites? Stock photo sites welcome illustrations and graphics, creating a varied marketplace for photographers and digital artists to earn money from their work. Buyers enjoy access to a broad selection of visual content, while creators enhance their income opportunities and gain visibility across different platforms. This collaboration among artists nurtures a vibrant and inspiring community. What are some ways to ensure a stock photo stands out among millions of images on a stock photo website? To ensure your stock photo stands out, select a visually striking and unique image that grabs attention. Use descriptive and relevant keywords to enhance search results and ensure the photo features good composition and clarity. Additionally, think about incorporating a personal touch or a creative element to make it more memorable. How profitable is it to sell your photos online? If you’re interested in learning how to make money with photography, selling your photos online can be a profitable venture. With the right platform and marketing, you can earn money from your creative work. By reaching a global audience, you increase your chances of making sales. However, it’s important to invest time in learning about the market, optimizing your images, and staying consistent to maximize your profitability. Image: Envato Elements This article, "The Best Places to Sell Photos Online" was first published on Small Business Trends View the full article
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open thread – February 7, 2025
This post was written by Alison Green and published on Ask a Manager. It’s the Friday open thread! The comment section on this post is open for discussion with other readers on any work-related questions that you want to talk about (that includes school). If you want an answer from me, emailing me is still your best bet*, but this is a chance to take your questions to other readers. * If you submitted a question to me recently, please do not repost it here, as it may be in my queue to answer. View the full article
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Apple 'Invites' Proves Why the Company Needs to Launch More Apps on Android
There's a brand new Apple app in town: Apple Invites gives you everything you need to organize a get-together, from picking a guest list beforehand, to sharing photos and videos of the event afterwards. While you need to be a paying iCloud subscriber to create events, anyone can respond to and interact with them—but predictably, there's no native Android app. And I think that's something Apple needs to look at. Admittedly, Android users aren't left out of the Apple Invites party altogether, but they have to put up with a slower and less capable web-based interface in their mobile browser—an option a lot of iOS apps go for, rather than developing an actual Android version. You can't view photos and videos without an iCloud account; adding events to your Google Calendar is a clunky process; and, of course, you have to navigate back to the right webpage whenever you want to check up on the event. Apple has been ignoring Android for a long time—its only Android apps are a rather sluggish Apple Music app, a tool for detecting unauthorized trackers, and an app for switching from Android to iOS—but the launch of an event-planning app really drives home the drawbacks of this approach. Apple Invite is great for organizing events, as long as everyone who's coming has an iPhone. We know why Apple does this: It's a matter of public record that Apple wants users locked into its ecosystem, rather than—horror of horrors—switching to Android. Having trouble sending photos and videos to an elderly parent who's not on iOS? Don't stress about it, just buy them an iPhone—that's Tim Cook's advice (to be fair, since the Apple CEO made those remarks, Apple's Messages app has added RCS support). Apple wants there to be friction between iOS and Android, so that iPhone users stay where they are. And while you could argue its approach to messaging is working at stopping people switching (at least in the U.S.—the rest of the world has moved to WhatsApp), would there really be a mass exodus to Google's mobile operating system if Apple Invites for Android was introduced? What if Apple embraced Android? I can at least get Apple Music on Android. Credit: Lifehacker I actually like Apple's hardware and software a lot—I'm a big Apple Music fan—but at this stage in the Apple vs. Google battle, I think it's doing Apple's apps more harm than good to keep them locked away on iOS. Apple sells an awful lot of iPhones of course, so perhaps its exec team don't need my business strategy advice, but the tech landscape is more cross-platform and service-driven than ever before. Take Apple TV Plus for example, which I subscribe to: Apple has thankfully pushed out an app for Google TV, but there's still no Android app (you can access it through Chrome on Android, but as with Apple Invites, it's not a brilliant experience). Surely an Android app would gain Apple more subscribers, without tempting too many iPhone owners to suddenly switch over to the rival platform? Then we have FaceTime: Available on Android, technically speaking, but you need to follow a link through a web browser to get connected. (Sound familiar?) Okay, it's not going to take you long to follow that link—but in terms of convenience, notification management, interacting with other apps, and so on, a native FaceTime app for Android would be a whole lot better. Apple Photos is another example of an app that works well on Apple devices and not very well anywhere else: It boasts nicely done features for sharing snaps and videos with family and friends, as long as none of those people have the temerity to invest in an Android phone. Google Photos, by comparison, is super-simple on any device. We know Apple is pushing its digital services as smartphone sales stagnate, but Android users aren't going to invest in an Apple TV+ or iCloud subscription if they have to go through Chrome to get at all the features on offer. Google has gone completely the other way: All its apps are available on iOS, and are usually more popular than the Apple alternatives. As a tech journalist who has to jump between devices and platforms all the time, one of the main reasons I mostly stick to Android when it comes to phones is that I can get at all of my apps everywhere. Only making a native Apple Invites app available for iOS isn't going to make me switch to the iPhone—but if there was a native Android app available, I might actually use it. View the full article
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Apple hit by UK ‘Snoopers’ Charter’ order on encrypted cloud data
British government orders US tech group to grant secret access to its customers’ accountsView the full article
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What People Are Getting Wrong This Week: Pluto Is Still a Planet (Sort Of)
We are less than two weeks away from the 95th anniversary of the discovery of Pluto, the ice-caked, rocky sphere orbiting around 3.7 billion miles from the sun. To mark the occasion, The Lowell Observatory in Flagstaff, Arizona, where Pluto was discovered, is hosting its sixth annual "I Heart Pluto" festival. But should they? Is Pluto even a planet? According to a recent YouGov poll, 35% of Americans think Pluto is not a planet. It's something else, according to them. But they are all wrong—kind of. To get to the bottom of Pluto's planet status, I tracked down planetary scientist Dr. Will Grundy—who you might recognize from academic papers like "Measurement of D/H and 13C/12C ratios in methane ice on Eris and Makemake: Evidence for internal activity,"— and asked him flat out: Pluto, planet or fraud? The case for Pluto's planet-nessAccording to Dr. Grundy, Pluto is a planet. "I use the word 'planet' to refer to it, and most of the planetary science community does too," Grundy said. "Pluto's got everything I like in a planet, in spades. It's got a satellite system. It's got atmosphere with interesting weather patterns. It's got very complicated seasonal cycles. It's got all kinds of active geology going on... it's got everything you want." So Pluto is a planet. Case closed. Well maybe not totally closed. The case against Pluto's planet-nessAccording to The International Astronomical Union, Pluto is not a planet. The IAU shook the world in 2006 when it took Pluto's status as a planet away. According to the IAU, to be a planet, you must do all of the following: Orbit the sun. Have enough mass for your own gravity to pull you into a nearly round shape. Have cleared the area around your orbit of other significant objects. Like my friend Dave, Pluto has only met two of these criteria. That third one is too much for Pluto. Therefore, the IAU says Pluto can't sit at the cool kids table with Venus and Saturn; its proper place is with bitch-ass dwarf planets like Quaoar, Sedna, and Orcus. Why Pluto's "planet" status is an issue Pluto's demotion was partially caused by us getting better at spotting planets (or "dwarf planets," if you prefer). In the early 2000s, astronomers identified Haumea, Eris, Makemake, and other balls that orbit our sun. They'd all have to be call "planets" if the older definition of the word was used. So the IAU punted. "They had a moment of a crisis of strength of will," Grundy said. "They freaked out because they were realizing that there was going to be a whole bunch of additional planets, and that just panicked them." So the cowards at the IAU came up with guidelines for what makes a planet a planet, based, seemingly, on the traditional planets we all know and love, and read about in astrology books. According to many scientists, this was a mistake. "They adopted a definition from folk culture in place of the scientific definition, and it's embarrassing for them to have done this," Grundy said. "They didn't want to have to be announcing a new planet every year and then have some expectation that, you know, school kids are gonna have to memorize 15 of them, and now three years later, it's 20 of them, and so on and so forth." According to Grundy, the more planets, the better. "Have you ever met a little kid that likes dinosaurs and is offended when they discover another one?" Grundy asked. Is Pluto actually two planets?How about this to blow your mind: Pluto is two planets. Boom! Shots fired. Pluto's largest moon, Charon, is almost half the size of Pluto. "I would consider Charon big enough to be a planet," Grundy said. "It has geology and all kinds of processes going on. What more could you ask for?" If it sounds like just stretching the definition of "planet" to mean whatever you want, that's how words work. The scientific community talks about planets more than anyone else, and they don't have a problem with it using the word in all kinds of ways, including in reference to Pluto. "If you listen to a talk on planetary geology, you'll hear the word used in a different way than if you go to a talk on the early evolution of the solar system," Grundy said. "It really just depends on your focus." Pluto doesn't care if it's a planet or notThe question of whether Pluto is a planet or not isn't really about the celestial body. It's about the way we label things, and the way the universe refuses to conform to human taxonomies. No matter what we call Pluto, it'll still be out there, doing its Pluto thing. "Textbook authors seem to always seek authority. They want a definitive answer, because they don't want to be wrong. But that's not really the way nature works. Nature is very messy and muddy," Grundy said. "We used to categorize whales with other fishes because they lived in the ocean. We don't do that anymore, because we know they're mammals, and we know the the phylogenetic origins. But why do we care more about phylogenetic origins than we care about location? The mindset evolves, and it doesn't evolve in everyone at the same rate and in the same direction." View the full article
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Spa Tables: Unbeatable Comfort with Our Top Selections
A spa table plays a pivotal role in providing clients with a comfortable and relaxing environment. It is the centerpiece of your treatment room and can significantly impact the overall ambiance of your business. Often seen as the cornerstone of spa and wellness centers, a spa table plays a vital role in delivering a wide array of therapeutic services. At its core, the spa table is designed to provide comfort and support to clients while enabling therapists to perform treatments effectively. Typically, these tables come with plush padding and are upholstered with materials like leather or vinyl, which are not only comfortable but also easy to clean and maintain. Spa Table Uses Spa tables are a versatile item that many businesses can benefit from. Here are some examples: Massage Therapy: Providing a stable and comfortable surface for various types of massage treatments, including Swedish, deep tissue, and hot stone massage. Physical Therapy: Utilizing the table for rehabilitative and therapeutic exercises and treatments. Acupuncture: Offering a comfortable and supportive surface for clients during acupuncture sessions. Facials and Skincare Treatments: Serving as a comfortable platform for facial treatments, peels, and other skincare services. Reflexology: Offering a comfortable and suitably elevated surface for reflexology treatments that concentrate on the feet, hands, and ears. Aromatherapy Sessions: Utilizing the table as a comfortable space for clients to relax and receive aromatherapy treatments. Body Scrubs and Wraps: Offering a suitable surface for exfoliating treatments and body wraps, which often require clients to lie down. Reiki and Energy Work: Providing a calm and stable environment for energy healing sessions like Reiki. Chiropractic Adjustments: Using the table in a chiropractic setting for spinal adjustments and alignments. Mobile Spa Services: Utilizing portable spa tables for services conducted off-site, including events, home visits, or corporate wellness programs. Choosing a Spa Table Selecting the ideal spa table for your business involves considering various factors to meet the needs of both clients and therapists. With this in mind, we’ve compiled a list of important criteria to consider: Comfort and Padding (Importance Scale: 10/10) Criteria: Adequate cushioning, high-quality foam. Rationale: Ensures client comfort during treatments, enhancing their overall experience. Adjustability and Ergonomics (Importance Scale: 9/10) Criteria: Easily adjustable heights and sections, ergonomic design. Rationale: Allows therapists to work efficiently and comfortably, adaptable to various treatments. Size and Weight Capacity (Importance Scale: 8/10) Criteria: Appropriate length and width, strong weight-bearing capacity. Rationale: Accommodates clients of all sizes, ensuring safety and comfort. Durability and Material Quality (Importance Scale: 7/10) Criteria: Sturdy construction, high-quality materials. Rationale: Provides longevity and maintains a professional appearance. Ease of Maintenance (Importance Scale: 7/10) Criteria: Easy to clean and maintain, resistant to stains and spills. Rationale: Essential for hygiene and upkeep in a spa setting. Portability (Importance Scale: 5/10) Criteria: Lightweight design, ease of folding and transport for mobile therapists. Rationale: Offers flexibility for on-the-go services or space-saving solutions. Aesthetic Appeal (Importance Scale: 6/10) Criteria: Design and style that align with the spa’s ambiance. Rationale: Enhances the overall aesthetic and atmosphere of the spa. Additional Features (Importance Scale: 4/10) Criteria: Built-in heating systems, adjustable headrests, armrests. Rationale: Adds to client comfort and expands the range of services offered. Price and Value for Money (Importance Scale: 7/10) Criteria: Cost-effectiveness, warranty or guarantee options. Rationale: Ensures a wise investment without compromising on essential features. Safety Features (Importance Scale: 9/10) Criteria: Stable legs, secure locking mechanisms. Rationale: Prevents accidents and ensures client safety during treatments. By adhering to these criteria, we’ve selected spa tables that provide the best balance of comfort, functionality, and durability Spa Table: Our Recommendations for Small Businesses Saloniture Professional 4-Section Electric Lift Massage Table Premium-grade steel frame and legs for maximum durability 500 lbs. working weight capacity 4-3/4″ diameter wheel casters with locking mechanism for safe use on any floor surface 3″ high-density foam for optimal support and comfort Manual adjustable tilting backrest and leg rest operated by a pneumatic gas pump Adjustable headrest and face cradle outlets on both ends of the tabletop Matching semi-round bolster for extra customization and comfort Saloniture Professional 4-Section Electric Lift Massage Table Buy on Amazon Master Massage 30″ Del Ray Heated Massage Table Exclusive 3-inch three-layer Small Cell Foam System for optimal support and cushioning Oil and waterproof, CFC-free, abrasion-resistant upholstery for long-lasting durability Patented Ergonomic Dream Adjustable Face Cradle for maximum client comfort and support Patented ultra-strong Duo-Plane Hinge for stability and durability Impressive 1,500 lbs static weight support and 650 lbs working weight support Exclusive numbered leg adjustment holes for quick, easy, and accurate height adjustment Deluxe carry case with two accessory pockets for easy storage and transportation Master Massage 30″ Del Ray Heated Massage Table Buy on Amazon Luxton Home Premium Memory Foam Massage Table 5 cm thick foam, including 2 cm memory foam and 3 cm regular foam for optimal support Easy setup process Foldable and portable with a compact design and a carry-on bag Capable of holding up to 551 lbs Adjustable height with leg knobs for customization and client comfort Comes with a face hole, side pouch for accessories, headrest, and armrest Assembled dimensions: With headrest and armrest: 84.5″L x 36″W x 24.5″-35″H; Without headrest and armrest: 73.5″L x 28″W x 24.5″-35″H Luxton Home Premium Memory Foam Massage Table Buy on Amazon SKINACT Milo Electric Massage and Facial Table Triple motor electric adjustments for optimal comfort and ease of use Electric backrest adjustment: 0° flat to 58° incline Electric height adjustment: 26.6″ – 33.7″ Electric leg rest adjustment: flat to 25° arc Comes with removable face cradle, pillow, and armrests Exposed breather hole for face-down treatments Paper table holder included at the bottom of the leg rest SKINACT Milo Electric Massage and Facial Table Buy on Amazon Dir Beauty Electric All Purpose Treatment Table Material: High-density memory foam and high-grade faux leather Frame: Durable steel structure Dual Electro-Hydraulic Motor: Adjusts height and reclining backrest Manually Adjustable: Armrest and extendable leg rest Remotes: Hand and foot remote included Headrest: Breathing hole option, height pillow option, or flat surface option Removable Arms: Enhanced versatility Pre-Assembled: Ready to use out of the box Dir Beauty Electric All Purpose Treatment Table Buy on Amazon AmazonCommercial Portable Folding Massage Table with Carrying Case Material: Durable wood construction, cushioning foam, and smooth PVC leather Adjustable Height: Customizable for user comfort Easy Set-Up: No tools needed, legs automatically fall into place Accessories: Headrest, armrests, and hand pallet included Folding & Portable: Compact size with included carrying case Dimensions: 84.3 inches long with headrest?36.2 inches wide with armrests; adjustable 20 to 31.5 inches height AmazonCommercial Portable Folding Massage Table with Carrying Case Buy on Amazon SKINACT Santorini Electric Spa Treatment Tables Dimensions: 77.5″ L x 31.5″ W x 25″ H Adjustments: Electric backrest, leg rest, and height Drop-Down Armrests: Manual, air-gas pump assisted Base Dimensions: 59″ L x 22″ W Care Instructions: Wipe with a dry cloth SKINACT Santorini Electric Spa Treatment Tables Buy on Amazon Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Dimensions: 84″ L x 36.5″ W x 25.5″ H Material: Beech wood legs, composite board frame, soft cushion Removable Headrest & Armrest: Easily detachable for convenience Adjustable Height: 8 height options ranging from 25.5″ to 34″ Widely Usable: Suitable for various professional or personal settings Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Buy on Amazon SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Available colors: White, Sand, Grey, and Black Material: Polyurethane pleather Cushion thickness: 3.5″ Chair width without armrests: 23.5″ Max weight capacity: 385 lbs Product dimensions: 73.2″ L x 33.8″ W x 22.8 – 34.6″ H Base dimensions: 30″ W x 40″ L SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Buy on Amazon DIR 2 Motor Electrical Treatment Table High-density memory foam and high-grade faux leather for comfort and durability Steel frame structure ensures safe usage and durability during procedures Duo electro-hydraulic motor for height and reclining backrest adjustment Manual adjustment of armrests and extendable leg rest Both hand remote and foot remote included for convenience Headrest with breathing hole option, added height pillow option, or flat surfaced option Removable arms for increased versatility Arrives fully assembled DIR 2 Motor Electrical Treatment Table Buy on Amazon Additional Accessories to Enhance Your Spa Table Experience To enhance your clients’ experience and support a range of treatments, think about adding extra accessories to your spa setup. Bolsters and cushions Bolsters and cushions offer added support and comfort during treatments. They come in various shapes and sizes, allowing for customization to suit individual client needs. These accessories can help maintain proper spinal alignment, alleviate pressure points, and improve overall comfort. Heating pads and blankets Heating pads and blankets add a touch of luxury to your spa services, particularly during the colder months or for clients who are prone to feeling cold. Additionally, they can be utilized for certain treatments that necessitate heat application. Opt for heating accessories that offer adjustable temperature settings and safety features to guarantee the comfort and safety of your clients. Protective covers and sheets Protective covers and fitted sheets are essential for maintaining hygiene and prolonging the lifespan of your spa table’s upholstery. Opt for water-resistant and stain-resistant materials that are easy to clean and sanitize between clients. Additionally, consider investing in comfortable and visually appealing linens to enhance the overall aesthetic of your treatment room. Storage and organization solutions Organize your spa accessories and tools efficiently by investing in practical storage solutions. This not only maintains a clutter-free environment but also ensures easy access to essential items during treatments. Choose storage options that complement your spa table’s design and blend seamlessly with your treatment room’s décor. Frequently Asked Questions We’ve compiled answers to some common questions related to spa tables to provide further guidance in your search for the perfect table. How do I determine the ideal size and weight capacity for my spa table? Consider the average size and weight of your clientele, as well as the available space in your treatment room. Choose a table that accommodates a wide range of body types while leaving enough room for the therapist to move around comfortably. Look for a table with a higher weight capacity to cater to clients of varying weights and ensure stability. What materials should I look for in a high-quality spa table? For the frame, seek sturdy materials such as hardwood or aluminum. Upholstery should be made from water-resistant, stain-resistant, and easy-to-clean materials like vinyl or polyurethane. Padding should be made from high-density foam for optimal client comfort and support. How important is adjustability and functionality in a spa table? Adjustability and functionality are essential in spa and massage tables, as they allow you to cater to different client needs and perform various treatments. Tables with adjustable heights, backrests, leg rests, and armrests provide a customized experience for each client and accommodate different treatment techniques. Furthermore, hydraulic or electric spa tables offer effortless height adjustment, which can enhance the overall treatment experience for both clients and therapists. Should I invest in a portable or stationary spa table? The choice between portable and stationary spa tables or massage tables is influenced by your business requirements. If you need a table that is easy to transport between different locations or can be stored away when not in use, a portable table would be the best option. However, make sure that the ease of portability does not sacrifice durability and stability. Conversely, if you have a fixed treatment space and do not need to move the table often, a stationary table may provide greater stability and durability. What are some common mistakes to avoid when purchasing a spa/massage table? Some common mistakes to avoid include: Focusing on cost rather than quality: Although it’s important to stick to your budget, investing in a high-quality table can offer long-term advantages, including enhanced durability, improved client satisfaction, and increased safety. Overlooking adjustability and functionality: Choose a table with versatile features to cater to various treatments and client preferences. Ignoring weight capacity and stability: Opt for a table with a higher weight capacity to ensure stability and safety during treatments. Failing to consider available space: Select a table that fits comfortably within your treatment room, allowing for adequate maneuverability. Neglecting care and maintenance: Proper maintenance is crucial for prolonging the lifespan of your spa table and maintaining a hygienic environment. YOU MIGHT ALSO LIKE: The Best Computer Soundbar for Your PC or Mac Shampoo Bowl and Chair Choices for Your Business Salon Hair Dryer Choices for Your Business Pedicure Chair Options for Your Business Image: Amazon This article, "Spa Tables: Unbeatable Comfort with Our Top Selections" was first published on Small Business Trends View the full article
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Spa Tables: Unbeatable Comfort with Our Top Selections
A spa table plays a pivotal role in providing clients with a comfortable and relaxing environment. It is the centerpiece of your treatment room and can significantly impact the overall ambiance of your business. Often seen as the cornerstone of spa and wellness centers, a spa table plays a vital role in delivering a wide array of therapeutic services. At its core, the spa table is designed to provide comfort and support to clients while enabling therapists to perform treatments effectively. Typically, these tables come with plush padding and are upholstered with materials like leather or vinyl, which are not only comfortable but also easy to clean and maintain. Spa Table Uses Spa tables are a versatile item that many businesses can benefit from. Here are some examples: Massage Therapy: Providing a stable and comfortable surface for various types of massage treatments, including Swedish, deep tissue, and hot stone massage. Physical Therapy: Utilizing the table for rehabilitative and therapeutic exercises and treatments. Acupuncture: Offering a comfortable and supportive surface for clients during acupuncture sessions. Facials and Skincare Treatments: Serving as a comfortable platform for facial treatments, peels, and other skincare services. Reflexology: Offering a comfortable and suitably elevated surface for reflexology treatments that concentrate on the feet, hands, and ears. Aromatherapy Sessions: Utilizing the table as a comfortable space for clients to relax and receive aromatherapy treatments. Body Scrubs and Wraps: Offering a suitable surface for exfoliating treatments and body wraps, which often require clients to lie down. Reiki and Energy Work: Providing a calm and stable environment for energy healing sessions like Reiki. Chiropractic Adjustments: Using the table in a chiropractic setting for spinal adjustments and alignments. Mobile Spa Services: Utilizing portable spa tables for services conducted off-site, including events, home visits, or corporate wellness programs. Choosing a Spa Table Selecting the ideal spa table for your business involves considering various factors to meet the needs of both clients and therapists. With this in mind, we’ve compiled a list of important criteria to consider: Comfort and Padding (Importance Scale: 10/10) Criteria: Adequate cushioning, high-quality foam. Rationale: Ensures client comfort during treatments, enhancing their overall experience. Adjustability and Ergonomics (Importance Scale: 9/10) Criteria: Easily adjustable heights and sections, ergonomic design. Rationale: Allows therapists to work efficiently and comfortably, adaptable to various treatments. Size and Weight Capacity (Importance Scale: 8/10) Criteria: Appropriate length and width, strong weight-bearing capacity. Rationale: Accommodates clients of all sizes, ensuring safety and comfort. Durability and Material Quality (Importance Scale: 7/10) Criteria: Sturdy construction, high-quality materials. Rationale: Provides longevity and maintains a professional appearance. Ease of Maintenance (Importance Scale: 7/10) Criteria: Easy to clean and maintain, resistant to stains and spills. Rationale: Essential for hygiene and upkeep in a spa setting. Portability (Importance Scale: 5/10) Criteria: Lightweight design, ease of folding and transport for mobile therapists. Rationale: Offers flexibility for on-the-go services or space-saving solutions. Aesthetic Appeal (Importance Scale: 6/10) Criteria: Design and style that align with the spa’s ambiance. Rationale: Enhances the overall aesthetic and atmosphere of the spa. Additional Features (Importance Scale: 4/10) Criteria: Built-in heating systems, adjustable headrests, armrests. Rationale: Adds to client comfort and expands the range of services offered. Price and Value for Money (Importance Scale: 7/10) Criteria: Cost-effectiveness, warranty or guarantee options. Rationale: Ensures a wise investment without compromising on essential features. Safety Features (Importance Scale: 9/10) Criteria: Stable legs, secure locking mechanisms. Rationale: Prevents accidents and ensures client safety during treatments. By adhering to these criteria, we’ve selected spa tables that provide the best balance of comfort, functionality, and durability Spa Table: Our Recommendations for Small Businesses Saloniture Professional 4-Section Electric Lift Massage Table Premium-grade steel frame and legs for maximum durability 500 lbs. working weight capacity 4-3/4″ diameter wheel casters with locking mechanism for safe use on any floor surface 3″ high-density foam for optimal support and comfort Manual adjustable tilting backrest and leg rest operated by a pneumatic gas pump Adjustable headrest and face cradle outlets on both ends of the tabletop Matching semi-round bolster for extra customization and comfort Saloniture Professional 4-Section Electric Lift Massage Table Buy on Amazon Master Massage 30″ Del Ray Heated Massage Table Exclusive 3-inch three-layer Small Cell Foam System for optimal support and cushioning Oil and waterproof, CFC-free, abrasion-resistant upholstery for long-lasting durability Patented Ergonomic Dream Adjustable Face Cradle for maximum client comfort and support Patented ultra-strong Duo-Plane Hinge for stability and durability Impressive 1,500 lbs static weight support and 650 lbs working weight support Exclusive numbered leg adjustment holes for quick, easy, and accurate height adjustment Deluxe carry case with two accessory pockets for easy storage and transportation Master Massage 30″ Del Ray Heated Massage Table Buy on Amazon Luxton Home Premium Memory Foam Massage Table 5 cm thick foam, including 2 cm memory foam and 3 cm regular foam for optimal support Easy setup process Foldable and portable with a compact design and a carry-on bag Capable of holding up to 551 lbs Adjustable height with leg knobs for customization and client comfort Comes with a face hole, side pouch for accessories, headrest, and armrest Assembled dimensions: With headrest and armrest: 84.5″L x 36″W x 24.5″-35″H; Without headrest and armrest: 73.5″L x 28″W x 24.5″-35″H Luxton Home Premium Memory Foam Massage Table Buy on Amazon SKINACT Milo Electric Massage and Facial Table Triple motor electric adjustments for optimal comfort and ease of use Electric backrest adjustment: 0° flat to 58° incline Electric height adjustment: 26.6″ – 33.7″ Electric leg rest adjustment: flat to 25° arc Comes with removable face cradle, pillow, and armrests Exposed breather hole for face-down treatments Paper table holder included at the bottom of the leg rest SKINACT Milo Electric Massage and Facial Table Buy on Amazon Dir Beauty Electric All Purpose Treatment Table Material: High-density memory foam and high-grade faux leather Frame: Durable steel structure Dual Electro-Hydraulic Motor: Adjusts height and reclining backrest Manually Adjustable: Armrest and extendable leg rest Remotes: Hand and foot remote included Headrest: Breathing hole option, height pillow option, or flat surface option Removable Arms: Enhanced versatility Pre-Assembled: Ready to use out of the box Dir Beauty Electric All Purpose Treatment Table Buy on Amazon AmazonCommercial Portable Folding Massage Table with Carrying Case Material: Durable wood construction, cushioning foam, and smooth PVC leather Adjustable Height: Customizable for user comfort Easy Set-Up: No tools needed, legs automatically fall into place Accessories: Headrest, armrests, and hand pallet included Folding & Portable: Compact size with included carrying case Dimensions: 84.3 inches long with headrest?36.2 inches wide with armrests; adjustable 20 to 31.5 inches height AmazonCommercial Portable Folding Massage Table with Carrying Case Buy on Amazon SKINACT Santorini Electric Spa Treatment Tables Dimensions: 77.5″ L x 31.5″ W x 25″ H Adjustments: Electric backrest, leg rest, and height Drop-Down Armrests: Manual, air-gas pump assisted Base Dimensions: 59″ L x 22″ W Care Instructions: Wipe with a dry cloth SKINACT Santorini Electric Spa Treatment Tables Buy on Amazon Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Dimensions: 84″ L x 36.5″ W x 25.5″ H Material: Beech wood legs, composite board frame, soft cushion Removable Headrest & Armrest: Easily detachable for convenience Adjustable Height: 8 height options ranging from 25.5″ to 34″ Widely Usable: Suitable for various professional or personal settings Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Buy on Amazon SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Available colors: White, Sand, Grey, and Black Material: Polyurethane pleather Cushion thickness: 3.5″ Chair width without armrests: 23.5″ Max weight capacity: 385 lbs Product dimensions: 73.2″ L x 33.8″ W x 22.8 – 34.6″ H Base dimensions: 30″ W x 40″ L SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Buy on Amazon DIR 2 Motor Electrical Treatment Table High-density memory foam and high-grade faux leather for comfort and durability Steel frame structure ensures safe usage and durability during procedures Duo electro-hydraulic motor for height and reclining backrest adjustment Manual adjustment of armrests and extendable leg rest Both hand remote and foot remote included for convenience Headrest with breathing hole option, added height pillow option, or flat surfaced option Removable arms for increased versatility Arrives fully assembled DIR 2 Motor Electrical Treatment Table Buy on Amazon Additional Accessories to Enhance Your Spa Table Experience To enhance your clients’ experience and support a range of treatments, think about adding extra accessories to your spa setup. Bolsters and cushions Bolsters and cushions offer added support and comfort during treatments. They come in various shapes and sizes, allowing for customization to suit individual client needs. These accessories can help maintain proper spinal alignment, alleviate pressure points, and improve overall comfort. Heating pads and blankets Heating pads and blankets add a touch of luxury to your spa services, particularly during the colder months or for clients who are prone to feeling cold. Additionally, they can be utilized for certain treatments that necessitate heat application. Opt for heating accessories that offer adjustable temperature settings and safety features to guarantee the comfort and safety of your clients. Protective covers and sheets Protective covers and fitted sheets are essential for maintaining hygiene and prolonging the lifespan of your spa table’s upholstery. Opt for water-resistant and stain-resistant materials that are easy to clean and sanitize between clients. Additionally, consider investing in comfortable and visually appealing linens to enhance the overall aesthetic of your treatment room. Storage and organization solutions Organize your spa accessories and tools efficiently by investing in practical storage solutions. This not only maintains a clutter-free environment but also ensures easy access to essential items during treatments. Choose storage options that complement your spa table’s design and blend seamlessly with your treatment room’s décor. Frequently Asked Questions We’ve compiled answers to some common questions related to spa tables to provide further guidance in your search for the perfect table. How do I determine the ideal size and weight capacity for my spa table? Consider the average size and weight of your clientele, as well as the available space in your treatment room. Choose a table that accommodates a wide range of body types while leaving enough room for the therapist to move around comfortably. Look for a table with a higher weight capacity to cater to clients of varying weights and ensure stability. What materials should I look for in a high-quality spa table? For the frame, seek sturdy materials such as hardwood or aluminum. Upholstery should be made from water-resistant, stain-resistant, and easy-to-clean materials like vinyl or polyurethane. Padding should be made from high-density foam for optimal client comfort and support. How important is adjustability and functionality in a spa table? Adjustability and functionality are essential in spa and massage tables, as they allow you to cater to different client needs and perform various treatments. Tables with adjustable heights, backrests, leg rests, and armrests provide a customized experience for each client and accommodate different treatment techniques. Furthermore, hydraulic or electric spa tables offer effortless height adjustment, which can enhance the overall treatment experience for both clients and therapists. Should I invest in a portable or stationary spa table? The choice between portable and stationary spa tables or massage tables is influenced by your business requirements. If you need a table that is easy to transport between different locations or can be stored away when not in use, a portable table would be the best option. However, make sure that the ease of portability does not sacrifice durability and stability. Conversely, if you have a fixed treatment space and do not need to move the table often, a stationary table may provide greater stability and durability. What are some common mistakes to avoid when purchasing a spa/massage table? Some common mistakes to avoid include: Focusing on cost rather than quality: Although it’s important to stick to your budget, investing in a high-quality table can offer long-term advantages, including enhanced durability, improved client satisfaction, and increased safety. Overlooking adjustability and functionality: Choose a table with versatile features to cater to various treatments and client preferences. Ignoring weight capacity and stability: Opt for a table with a higher weight capacity to ensure stability and safety during treatments. Failing to consider available space: Select a table that fits comfortably within your treatment room, allowing for adequate maneuverability. Neglecting care and maintenance: Proper maintenance is crucial for prolonging the lifespan of your spa table and maintaining a hygienic environment. YOU MIGHT ALSO LIKE: The Best Computer Soundbar for Your PC or Mac Shampoo Bowl and Chair Choices for Your Business Salon Hair Dryer Choices for Your Business Pedicure Chair Options for Your Business Image: Amazon This article, "Spa Tables: Unbeatable Comfort with Our Top Selections" was first published on Small Business Trends View the full article
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CFPB agrees to temporarily halt medical debt rule
The Consumer Financial Protection Bureau, now led by Treasury Secretary Scott Bessent, agreed to temporarily halt enforcement and litigation over its medical debt rule Thursday, handing the banking industry an immediate reprieve. View the full article
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Google algorithm changes blamed for 50% traffic drop to news site the Sun
UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On the earnings call, News Corp Chief Financial Officer Lavanya Chandrashekar was more specific, blaming “industry headwinds on search algorithms.” Yes, that means Google search algorithm updates. The drop. Glenn Gabe, SEO consultant at G-Squared Interactive, shared a screenshot showing the massive visibility drop on X: Why we care. Not all websites are losing Google traffic, but many are and have been over the past couple of years following multiple helpful content and core updates (and others). Another News Corp. publisher, the New York Post, also lost 27% of its traffic during the same time period. Although HubSpot’s traffic collapse was much discussed, HubSpot isn’t the only site struggling with traffic loss. What the Sun is saying. A Sun spokesperson told Press Gazette they are less concerned about traffic metrics: “After an extended period of significant growth, we have been impacted by the volatility of the referrer platforms like everyone else, especially in the US. “But … we are focused on growing deeper engagement with our readers and less concerned about pure reach metrics like global UVs.” So what metric does the legacy media brand care about “more than anything now”? YouTube watch time. View the full article
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When (and How) to Watch This Month's 'Planet Parade'
Spotting one or two of the planets in our solar system is well worth a good skywatch, but seeing (almost) all of them in a line at once is a highlight for celestial observers this month. Here's how to view February's planet parade. What is a "planet parade?""Planet parade" isn't a technical astronomy term, but it is used to describe a phenomenon visible from Earth in which several planets—thanks to their position in orbit around the sun—appear to line up with each other. Colloquially, it is sometimes used interchangeably with "planetary alignment," though that phrase can have several meanings. While two or three planets aligning is fairly common, parades of four or five (or more) occur less frequently. Planetary alignments typically last for several weeks, though visibility varies over that time as the planets continue their orbits. The current parade actually began in late January and will last until late February. When, where, and how to see the planets in alignment this FebruaryMedia coverage of the February 2025 parade varies on the exact details, but we know for sure that Mars, Venus, Jupiter, and Saturn can be seen together—visible to the naked eye—throughout this month. Uranus and Neptune are also joining the parade but require a telescope or very good binoculars to observe. Mercury will make an appearance on Feb. 24 when in conjunction with Saturn—according to Space.com's coverage, you may be able to spot both on the west-southwest horizon if you have a clear sky and binoculars. However, NASA says you shouldn't get your hopes up, as both planets may be too low and dim at that point to see. The parade will be visible across North America and the best time to catch it is in the first few hours after dusk: between about 8:30 pm and midnight local time, after which several of the planets will drop below the horizon. Note that Saturn will begin to fall out of view around mid-month, with minimal visibility after sunset. As with any celestial viewing, ideal conditions include a clear, dark sky with minimal light pollution or cloud cover. If you want to catch Uranus and/or Neptune, bring along a telescope with at least 50x magnification for the former and 150x magnification for the latter. Finally, if you need some help finding and identifying the planets, try an astronomy app like Star Walk 2 or Stellarium. View the full article
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Daily Search Forum Recap: February 7, 2025
Here is a recap of what happened in the search forums today...View the full article
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Gilt rally offers partial reprieve for Reeves
UK’s growth problems pose long-term challenges for chancellorView the full article
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Six Drinking Games to Play During Super Bowl LIX
The Kansas City Chiefs and the Philadelphia Eagles will face off in Super Bowl LIX this Sunday, Feb. 9, 2025. This year, the game is being broadcast by Fox with a pregame show starting at 2 p.m. ET and game coverage at 6 p.m. ET. But who cares about all that? We’re here to prepare for the real game that will be taking place on Feb. 9—aka whatever shenanigans you and your friends get into during your Super Bowl party. Before we dive into the best drinking games for Super Bowl Sunday, let me be clear: Any game can be a drinking game, but not every game has to be a drinking game. You can take any of the gameplay below and assign “penalties” that don’t involve drinking alcohol. Now, let the games begin. Drink every time [blank] happensThis game has a simple premise, with plenty of room for originality: Take a drink every time [blank] happens. The key is to create a solid list beforehand. You can assign different rules for different items, like “take a sip,” “finish your drink,” or “eat a hot wing.” The penalties (or rewards) are up to you, depending on how likely or momentous the list item is. Here are some ideas to get your list started, and feel free to add your own: Your team scores. A player points victoriously at the sky. There’s a penalty. Someone yells at the ref (on screen or off). The camera pans to a player’s baby. Everyone at your party goes “aw” at the player’s baby. An animal speaks in a commercial. A baby speaks in a commercial. A baby animal speaks in a commercial. An animal and a baby have a conversation in a commercial. Someone at your party says “sports ball,” or any cliché from this list. “I watch for the commercials!” BingoFinally, a drinking game for every Super Bowl party attendee who claims “I just watch for the commercials,” or “The ads are my favorite part!” Print out or quickly sketch some blank bingo cards and fill them in with Super Bowl ad-themed squares. These could be the names of big companies you expect to see ads for, or features of ads themselves, e.g. overly patriotic cars, overly erotic perfumes, and overly unhinged Mountain Dew fever dreams. As always, the first person to get BINGO wins. Oh, and don’t forget to drink every time you fill in a square. Halftime show show-downTake a break from the game on screen with a physical party game. Note: You can play these at any point, not just during the actual halftime show. I mean, at that point, you’ll probably have your eyes glued to Kendrick Lamar and SZA. Some ideas for party games: Flip cup. Just like college, right? Divide your players into Chiefs and Eagles to make sure the stakes stay high. Paper football. Remember how you used to pass the time in math class, flicking folded-up paper “footballs” to your friend’s desk? If you were a more attentive student than me, here’s a refresh on how to make and play paper football. Squares. Set up a grid of 10 squares and let everyone who’s playing pick an equal amount of squares. Then, assign a team to the columns and a team to the rows and randomly assign numbers 0-9 to each column and row. At the end of each quarter, the winner (aka drinker!) is selected by using the last number of each team’s score to see where they intersect. Most likely to...We hinted at this above in the “drink every time [blank happens]” list. If you’re hosting a party with a good group of friends, test your knowledge of each other in a game of “most likely to...” Who will pay the least attention to the game? Who will have the most outrageous outbursts? Who will bring up how much they miss Jennifer Lopez and Shakira’s iconic 2020 halftime show? Write all your questions and predictions down beforehand, and then have fun deliberating who got the most right at the end of the party. Touchdown-the-hatchSince it can take some time for each team to score a touchdown, this game is perfect for anyone worried about pacing themselves or getting too tipsy before the game finishes. The game is simple: When someone scores a touchdown, you have to finish your drink. Down the hatch! If you don’t want to drink a full cup for this game, you can switch it to taking a shot of your favorite liquor at every touchdown. Speaking of taking shots... Take a shot when...This game is nearly identical to the “drink every time” game above, but adjusted for shots, so it’s for those trying to party a little harder. The idea is to make a list of shot-worthy occurrences—like “a coach yells at a referee” or “something goes wrong during the halftime show”—and then take a shot whenever they happen. If the promise of regular shots isn’t enough for you, we have another twist for you: The “1, 2, 3" rule. The first time something from your shot list happens, you take one shot. The second time it occurs, take two. The third, three...and then hopefully you don’t push your health and safety past that point. On the other hand, you can always choose to sip instead of taking a full shot. Again, none of these party games have to involve alcohol. But they definitely can if you want them to. Super Bowl LVIX is on Sunday, Feb. 9, 2025. Kickoff is scheduled for 6:30 p.m. ET/3:30 p.m. PT. Here's how you can stream it even if you don't have cable. View the full article
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Popular Excel Courses
Microsoft Excel is not only a widely used and versatile software but also the standard application for spreadsheets. Proficiency in Excel is essential for business professionals. Numerous online Excel courses are available to help you acquire the skills necessary to maximize your use of Excel for your business needs. Why You Should Take an Excel Course Microsoft Excel is an industry-standard spreadsheet program, and it continually adds different features and functions. Learning how to use Excel and keeping up with the new features is important. Here is why you should take a course: Increased efficiency and productivity Reporting Made Easier Perform complex calculations Updating your skillset Increased efficiency and productivity: By taking courses, you will be able to store, organize, and deal with a large amount of data in a short period. Online courses also help you and your company get adjusted to MS Excel’s inventory and sales templates. Reporting made easier: A beginner online Excel course can teach you how to produce reports. The reports may vary in form, but the courses will cover everything, including generating a graphic report using different types of charts, tables, and other formats. Perform complex calculations: Excel can accommodate over a million rows and more than 16 thousand columns, allowing you to store a vast amount of data in a single sheet. These Excel courses teach you how to effectively manage this extensive data. You will learn to perform calculations using Excel formulas and functions or by creating your own formulas. Updating your skillset: This program is ever-growing, with each new version of Excel and update of the software, it adds new features, a set of new formulas, and more. These online courses guide you to update your Excel knowledge through every change that comes with all the new versions and updates. READ MORE: Where Can You Find the Best Excel Templates for Business? Which Udemy Course is Best for Excel? Microsoft Excel – Excel from Beginner to Advanced: is a comprehensive course for all versions from Excel 2010 to Excel 365, suitable for all skill levels. You will explore the basics of Excel, including common functions, and learn how to create a dynamic report using tools like PivotTables. This Excel course offers 21 hours of content, along with progress tests and 6 projects. Best Microsoft Excel Courses for Beginners There are several different course options for learning Microsoft Excel. Excel training is offered for different entry levels: beginner, intermediate, and expert. The following are the top three selected online Excel classes. Microsoft Excel for Beginners This Excel course is designed to teach you essentials such as creating and saving a workbook, navigating, and personalizing your workbook. It also demonstrates basic formulas and formats on both computers and touchscreen devices. Microsoft Excel 2016 for beginners further covers entering and editing data, categorizing, color coding, and sharing your spreadsheet. Basic Excel for Basic Bookkeeping and Accounting Basic Excel for Basic Bookkeeping and Accounting course begins with data entry and deletion, adding and deleting columns and rows, as well as formatting text and cells. Specifically designed for Excel 2013, this online Excel class covers bookkeeping fundamentals, including the creation of daybooks such as purchase and purchase return daybooks. Additionally, you will begin working with data by organizing, sorting, and analyzing it. Excel Essentials for the Real World All the new features of Excel are briefly discussed in this Excel course. Excel Essentials for the Real World, starting with inputting data and navigation, expands into organizing bulk data and using formulas. Adding comments and notes to cells, important shortcuts, extracting answers from your data, creating Excel reports, and turning data into charts and graphics are some of the topics explained in the course. Best Courses for Advanced Excel Training Once you have become comfortable with the basics, the next step is to master Microsoft Excel. There are numerous advanced Excel courses available online. From these options, we have chosen a few that will help you develop advanced Excel skills. Advanced Microsoft Data Visualization Excel Course In this advanced Excel course, you will explore over 20 types of charts and graphs, along with advanced tools like automated dashboards. Advanced Microsoft Data Visualization Excel Course offers insights into value-based chart formatting, 12 advanced Excel demonstrations, and scroll and zoom capabilities. Tailored for users of Excel 2016 and the most current versions, this online Excel course includes more than 10 Excel projects. Excel Shortcuts, Excel Tips, Excel Tricks – Excel Skills! This Excel course begins with advanced data entry and data validation and then delves into quick analysis and camera tools. It covers topics such as creating pivot tables with charts, utilizing the auto filter, Livestream recording, and merging cell contents. Additionally, Excel Shortcuts, Excel Tips, and Excel Tricks showcase the use of functions, professional formula creation, advanced shortcuts, and strategies for sharing and merging workbooks. The Microsoft Excel Course: Advanced Excel Training The Microsoft Excel Course: Advanced Excel Training deals with advanced excel formatting, functions, and Excel modeling. In under 6 hours, this Excel course will advance your usage of shortcuts, navigation tools, and professional functions. In the same manner, it will delve into financial modeling and financial functions to forecast balance sheet and income statement financials. Best Excel Skills Courses for Data Analysis Beyond the fundamentals, Excel online courses can help you enhance your data analysis skills. Using advanced Excel formulas and features, you will be taught data analysis. These are the best courses for Data Analysis: Excel Analytics: Linear Regression Analysis in MS Excel Excel Analytics: Linear Regression Analysis in MS Excel shows you how to solve problems using linear regression. You will learn how to build a regression model, predict outcomes using a machine learning algorithm, and analyze the results. Up on completion, you will be rewarded with a Verifiable Certificate of completion. Unlock Excel VBA and Excel Macros Unlock Excel VBA and Excel Macros is a 22-hour-long Excel course focused on VBA automation, Excel VBA, and Excel Macros. The lessons include Macro recording, VBA object model, Referencing with VBA, working with variables, looping, and built-in functions. Moreover, it directs on creating your custom functions, interacting with other applications, workbook and worksheet events, and much more. Microsoft Excel Data Analysis – Learn How The Experts Use It Microsoft Excel Data Analysis teaches the fundamentals of data analysis. In this online Excel course, you will receive guidance on managing and modeling data using key Excel business intelligence tools. The curriculum covers pivot tables and pivot charts, mapping with GeoFlow, data acquisition, data shaping, as well as data discovery and visualization using Power View. How can you learn Excel quickly? All of the courses on Udemy are just a click away, and enrollment only takes a few minutes. Most of the courses are self-paced, although a few are broken down into weeks of lessons. How much do Excel courses online cost? Online Excel courses typically cost around $17 for beginner classes, $20 for intermediate-level courses, and $25 for expert-level courses when there are promotional offers available. Please note that these prices may vary. Can you get certified for Excel online? You will be awarded a certificate of completion for every course attended and finished. Some courses offer a professional certificate as well. Image: Envato Elements This article, "Popular Excel Courses" was first published on Small Business Trends View the full article
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Popular Excel Courses
Microsoft Excel is not only a widely used and versatile software but also the standard application for spreadsheets. Proficiency in Excel is essential for business professionals. Numerous online Excel courses are available to help you acquire the skills necessary to maximize your use of Excel for your business needs. Why You Should Take an Excel Course Microsoft Excel is an industry-standard spreadsheet program, and it continually adds different features and functions. Learning how to use Excel and keeping up with the new features is important. Here is why you should take a course: Increased efficiency and productivity Reporting Made Easier Perform complex calculations Updating your skillset Increased efficiency and productivity: By taking courses, you will be able to store, organize, and deal with a large amount of data in a short period. Online courses also help you and your company get adjusted to MS Excel’s inventory and sales templates. Reporting made easier: A beginner online Excel course can teach you how to produce reports. The reports may vary in form, but the courses will cover everything, including generating a graphic report using different types of charts, tables, and other formats. Perform complex calculations: Excel can accommodate over a million rows and more than 16 thousand columns, allowing you to store a vast amount of data in a single sheet. These Excel courses teach you how to effectively manage this extensive data. You will learn to perform calculations using Excel formulas and functions or by creating your own formulas. Updating your skillset: This program is ever-growing, with each new version of Excel and update of the software, it adds new features, a set of new formulas, and more. These online courses guide you to update your Excel knowledge through every change that comes with all the new versions and updates. READ MORE: Where Can You Find the Best Excel Templates for Business? Which Udemy Course is Best for Excel? Microsoft Excel – Excel from Beginner to Advanced: is a comprehensive course for all versions from Excel 2010 to Excel 365, suitable for all skill levels. You will explore the basics of Excel, including common functions, and learn how to create a dynamic report using tools like PivotTables. This Excel course offers 21 hours of content, along with progress tests and 6 projects. Best Microsoft Excel Courses for Beginners There are several different course options for learning Microsoft Excel. Excel training is offered for different entry levels: beginner, intermediate, and expert. The following are the top three selected online Excel classes. Microsoft Excel for Beginners This Excel course is designed to teach you essentials such as creating and saving a workbook, navigating, and personalizing your workbook. It also demonstrates basic formulas and formats on both computers and touchscreen devices. Microsoft Excel 2016 for beginners further covers entering and editing data, categorizing, color coding, and sharing your spreadsheet. Basic Excel for Basic Bookkeeping and Accounting Basic Excel for Basic Bookkeeping and Accounting course begins with data entry and deletion, adding and deleting columns and rows, as well as formatting text and cells. Specifically designed for Excel 2013, this online Excel class covers bookkeeping fundamentals, including the creation of daybooks such as purchase and purchase return daybooks. Additionally, you will begin working with data by organizing, sorting, and analyzing it. Excel Essentials for the Real World All the new features of Excel are briefly discussed in this Excel course. Excel Essentials for the Real World, starting with inputting data and navigation, expands into organizing bulk data and using formulas. Adding comments and notes to cells, important shortcuts, extracting answers from your data, creating Excel reports, and turning data into charts and graphics are some of the topics explained in the course. Best Courses for Advanced Excel Training Once you have become comfortable with the basics, the next step is to master Microsoft Excel. There are numerous advanced Excel courses available online. From these options, we have chosen a few that will help you develop advanced Excel skills. Advanced Microsoft Data Visualization Excel Course In this advanced Excel course, you will explore over 20 types of charts and graphs, along with advanced tools like automated dashboards. Advanced Microsoft Data Visualization Excel Course offers insights into value-based chart formatting, 12 advanced Excel demonstrations, and scroll and zoom capabilities. Tailored for users of Excel 2016 and the most current versions, this online Excel course includes more than 10 Excel projects. Excel Shortcuts, Excel Tips, Excel Tricks – Excel Skills! This Excel course begins with advanced data entry and data validation and then delves into quick analysis and camera tools. It covers topics such as creating pivot tables with charts, utilizing the auto filter, Livestream recording, and merging cell contents. Additionally, Excel Shortcuts, Excel Tips, and Excel Tricks showcase the use of functions, professional formula creation, advanced shortcuts, and strategies for sharing and merging workbooks. The Microsoft Excel Course: Advanced Excel Training The Microsoft Excel Course: Advanced Excel Training deals with advanced excel formatting, functions, and Excel modeling. In under 6 hours, this Excel course will advance your usage of shortcuts, navigation tools, and professional functions. In the same manner, it will delve into financial modeling and financial functions to forecast balance sheet and income statement financials. Best Excel Skills Courses for Data Analysis Beyond the fundamentals, Excel online courses can help you enhance your data analysis skills. Using advanced Excel formulas and features, you will be taught data analysis. These are the best courses for Data Analysis: Excel Analytics: Linear Regression Analysis in MS Excel Excel Analytics: Linear Regression Analysis in MS Excel shows you how to solve problems using linear regression. You will learn how to build a regression model, predict outcomes using a machine learning algorithm, and analyze the results. Up on completion, you will be rewarded with a Verifiable Certificate of completion. Unlock Excel VBA and Excel Macros Unlock Excel VBA and Excel Macros is a 22-hour-long Excel course focused on VBA automation, Excel VBA, and Excel Macros. The lessons include Macro recording, VBA object model, Referencing with VBA, working with variables, looping, and built-in functions. Moreover, it directs on creating your custom functions, interacting with other applications, workbook and worksheet events, and much more. Microsoft Excel Data Analysis – Learn How The Experts Use It Microsoft Excel Data Analysis teaches the fundamentals of data analysis. In this online Excel course, you will receive guidance on managing and modeling data using key Excel business intelligence tools. The curriculum covers pivot tables and pivot charts, mapping with GeoFlow, data acquisition, data shaping, as well as data discovery and visualization using Power View. How can you learn Excel quickly? All of the courses on Udemy are just a click away, and enrollment only takes a few minutes. Most of the courses are self-paced, although a few are broken down into weeks of lessons. How much do Excel courses online cost? Online Excel courses typically cost around $17 for beginner classes, $20 for intermediate-level courses, and $25 for expert-level courses when there are promotional offers available. Please note that these prices may vary. Can you get certified for Excel online? You will be awarded a certificate of completion for every course attended and finished. Some courses offer a professional certificate as well. Image: Envato Elements This article, "Popular Excel Courses" was first published on Small Business Trends View the full article
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Bessent says Fannie-Freddie release depends on mortgage rates
"Anything that is done around a safe and sound release is going to hinge on the effect of long-term mortgage rates," Bessent said. View the full article
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My Favorite Thoughtful Valentine’s Day Gifts (That Aren’t Flowers)
We may earn a commission from links on this page. Like it or not, Valentine’s Day is right around the corner. “But the holiday is made up!” you cry. “All holidays are made up,” I reply. “You need to get your partner a gift." No matter how badly you want to stick it to the Hallmark industrial complex, and no matter how much your loved one assures you they “really don’t want gifts,” the fact of the matter is that we’ve all been conditioned to feel the need to meet a bare minimum for romantic gift-giving every Feb. 14. And no, you’re not going to successfully overcome a lifetime of Valentine’s propaganda by deciding to stiff your partner on the gift front. Hallmark will never know about your act of resistance—but your loved one sure will. So, should you get roses? What do the different colors represent again? Are lilies equally romantic, or will they be a faux pas? Even if you do opt for a dozen red roses, you still need another gift on top of them—ideally, something way more thoughtful and way less cliché. To make your life harder, every gift list on the internet seems to think that all women are dangerously addicted to rosé, and that all men quite literally live in the woods. That’s why I’ve broken down the most important elements of romantic gift-giving—so you can successfully figure out the perfect gesture within the next several days. Here’s why you should scrap Valentine’s Day flowers in favor of these ideas that are more creative, cost-effective, and meaningful. Capture a memory Show your love with a drive down memory lane. Framing can be expensive, but unlike flowers, it symbolizes permanence. When we’re used to having all our photos inside our phones, taking the time to print out your photos and buy some frames is a thoughtful way to show how much your memories mean to you. Other ideas in this memories category: A personalized journal, a scrapbook of love letters, or even an iMovie montage set to your favorite songs. Find a way to say “treat yourself”Self care is always appreciated, especially if you’re able to splurge on something your valentine would never get for themselves. The secret here is to combine individual items for a curated “treat yourself” package. A candle on its own is fine. A candle with a bath bomb, slippers, and a bottle of wine? Now you’ve created a DIY day of decadence. Here’s the most heteronormative thing I’ll write today: The girls don't need anymore lotion. She knows what kind of lotion she likes, and she has enough already. Promise an experienceIf you’re investing in a shared experience later on, try to find a physical representation of it to wrap right now. Try a new game for game night, a couple’s bucket list, or printed out surprise concert tickets. Show that you’ve been listeningRemember that your Valentine’s gift doesn’t need to be romance themed. Personalization is the most important thing here. Do they have a favorite hot sauce that you can only get at a local restaurant? Do they need new merch for their favorite sports team? Have they needed new earphones for months now? This assumes that you have, indeed, been paying attention to your special someone for some time now. Otherwise, wring every word they say from now until Feb. 14 for gift ideas. Cook a fancy meal (alone or together)My tip here is to turn the home cooking into a date night. You could make a show of gifting all the individual ingredients, or you could print out a personal menu to elevate the at-home fine dining experience. Even if you’re not a master chef, cooking a meal together hits basically every love language: Quality time. Put on some music while you cook together. Acts of service. You’re literally nourishing them. Receiving gifts. A plate of spaghetti is always a gift. Physical touch: Brush hands while stirring marinara sauce. Words of affirmation: “You’re such a good cook!” “No, you!” “Let’s stay together forever.” See? Subscribe to a monthly giftSubscription-box services make fantastic ongoing gifts. There are a ton of different subscription boxes out there that deliver curated items like books, coffee, healthy snacks, or even exotic meats and alcohol. You pay for a recurring shipment for a set period—like three, six or 12 months—in which they'll receive items tailored to the recipient's unique tastes. Consider a flower subscription service for the eco-conscious, an Atlas coffee club subscription for the caffeine addict, or perhaps a snazzy Japanese snack box. Personalize Valentine’s classicsInstead of flowers, what about succulents? Or any other plant that can become a more permanent, less cliché fixture in their home? (Maybe not any other plant. Although I think a ficus can be mighty romantic.) Instead of confining yourself to overpriced Valentine’s chocolates, why not get treats that are actually your valentine’s favorites? Maybe that means one of those giant tins of flavored popcorn, or personally arranging a bouquet of beef jerky. Then again, if you really aren’t sure what to get, most people will be happy to see that heart-shaped box. At the end of the day, it really is the thought the counts. If your thoughts are about how much you care about this person, then that sentiment should shine through whatever gift you land on. And if that gift happens to be flowers, I won’t stop you. View the full article
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How to master user intent with SEO personas
Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know what kind of shoes they’re wearing and why. Create and incorporate user personas in SEO decision-making to create actionable insights in the best interest of your actual users. Build your search personas User personas can help you develop a more customized approach to applying user intent to a topic and to your specific users. You aren’t just selling a garden rake to someone in Indiana – you’re selling a metal rake to Gretel in Pawnee so she can get rid of slugs in her front yard. To develop your personas, make a list of your typical users based on what they know, want, and ask. Then, add details about what, how, and where they search. Consider key factors about your user, then add more specifics based on your industry. How much do they know about this topic? Are they going to be a one-time or regular visitor? How likely are they to buy? How long will it take them to make a decision or purchase? What kind of features will they need? Will their behavior change over time? What kinds of brands do they trust? What’s their education status or reading comprehension? What’s their age range? Where are they in their career? What’s their location? What’s their financial status? What are their goals? What do they want to do when they come to my site? What would make them trust me? Creative exercises for inspiration Build your personas around real people. Which celebrity would be most likely to be spotted with your product? Which fictional characters would your brand be most appealing to? Your personas don’t have to be people; they can reflect your brand personality. Try using something more abstract like animals, colors, flowers, or cities. Your “power user” could be a Lamborghini, Godzilla, or a Red Power Ranger. Test your persona drafts using ChatGPT or another AI tool. Try this prompt: “Create three variations of a person who fits this description.” Then refine and iterate. Start with a Dungeons & Dragons character sheet. Think about strengths, weaknesses, proficiencies, ideals, alignment, background, and personality. Dig deeper: How to optimize for search intent: 19 practical tips Example persona exercise Let’s say you run a gardening ecommerce site. While all your users have the same hobby in common, the what, why, and how behind their searches might look very different. Your content needs to reflect your target audience. Lawn Lover Larry Summary: Larry’s retired and invests most of his time maintaining the perfect lawn. He loves having people over for barbecues. He likes when he knows how to do things but gets frustrated easily when he doesn’t. Quote: “What will the neighbors think.” Motivation: Curb appeal, perfection, feeling superior. Wants: Lawn maintenance tools, latest cultivars to stand out, tool organization ideas. Likes: Riding lawnmowers, DIY, cornhole. Dislikes: Weeds, neighbor dogs, trespassers. Emotions: Pride, frustration. Trusts: Facebook, friends, big box gardening center. Ask: “How do I…”, “what’s the best…” Search: Video, text. Beginner Betty Summary: Betty has a few hard-to-kill indoor plants and wants to develop her green thumb outdoors on her patio. She’s just learning how to garden and is easily overwhelmed. Quote: “Plant mom vibes.” Motivation: Keep plants alive, build confidence. Wants: Simple tutorials, new inspiration. Likes: Blooming plants, evergreens, succulents, cute pots. Dislikes: Condescension, plant pests, dead leaves. Emotions: Confusion, excitement. Trusts: Pinterest, Tiktok. Ask: “How to…”, “what is…”, “what do…” Search: Video, image. Herbalist Herb Summary: Herb grows his own produce and wants his garden to work for him. He doesn’t care if his garden is ugly as long as it’s productive. When he’s not gardening, Herb loves foraging for mushrooms and berries with his dog. Quote: “Function over form.” Motivation: Fresh food, less waste. Wants: Plant characteristics, leaf and fruit details. Likes: Compost, fungi, herbs, fruits, veggies. Dislikes: Rules, order, toxic plants. Emotions: Curiosity, patience. Trusts: Forums, local hardware store. Ask: “Can I…”, “what does…” Search: Text, image. Native Nancy Summary: Nancy loves creating a living garden because of the benefits to local animals and the environment. She needs detailed info about which plants are native and how they add value to wildlife. Quote: “My honeysuckle brings all the birds to the yard.” Motivation: Plant natives, all-season interest. Wants: Native perennials, shrubs, and trees. Likes: Butterflies, hummingbirds, mulch, ponds. Dislikes: Invasives, native lookalikes, destructive pests, annuals. Emotions: Patience, eagerness. Trusts: Forums, YouTube, local garden shop experts, books. Ask: “Is it…”, “vs.”, “should…”, “where…” Search: Image, text. Greenhouse Greta Summary: Greta has been so successful at gardening that she started her own backyard business. She grows, propagates, and sells plants from her home, so she needs to make sure the plants she gets will get her maximum profit. Quote: “Show me the green.” Motivation: Sell low-investment, high-value plants to make money. Wants: Seeds, tools, propagation supplies. Likes: Bulk discounts, free shipping, high germination rate. Dislikes: Slow response times, inefficiency. Emotions: Frustration, determination. Trusts: Business owners and peers, customers, YouTube. Ask: “Is it worth it?”, “how much…” Search: Video, text. Dig deeper: Content mapping: Who, what, where, when, why and how Use SERPs to validate personas Analyze search results to see how each persona might be searching. This is where your expertise will come in handy, or where you can lean on a subject matter expert (SME). SERP example Using our gardening personas, let’s look at a typical search result. Users coming to a gardening site might be searching for a specific plant they want to research or buy, like the American germander plant. Keyword: “teucrium canadense” Think about: From our personas, who is most likely searching by the common plant name versus the Latin name, and why? Where would they have heard that name? Is there another common or regional name the plant goes by? Is there another plant that could easily be mistaken for it? Beginner Betty might have seen the term on a plant tag. Maybe Native Nancy saw the name in a book or blog. Long-tail keywords Autofill searches with more specific keywords give us some extra clues about who’s searching and why. Host plant: That’s probably Nancy, who wants to know what bugs and pollinators are attracted to this plant. Propagation: Propagating a plant by seed, division, or cuttings could be a question from Greta, Nancy, or Herb. Larry might want to know this, but he’d be searching like “does this plant spread.” Go botany: That’s a website about native plants, including how to identify them and their benefits. That sounds like Herb or Nancy. This is a branded search, so it could be a competitor to research. Medicinal uses: That’s right up Herb’s alley, and maybe Greta. Dig deeper: 9 tips to get the full SEO benefits of long-tail keywords SERP features People Also Ask gives us a few more ideas. Is it invasive: Larry and Nancy would both want to avoid planting this. Betty needs to know this, but she might not think to check. What does it taste like: Herb or Nancy would probably like to know this. What’s it used for: Herb or Betty might ask this, or maybe Greta if she wants to know how to market it to customers. Putting personas into action Do this exercise with a few of the top keywords you’re targeting, and for a few random ones that represent your current website. Use that insight to tweak your personas. After doing this exercise with a few SERPs, think about whether there’s any search you can’t really pinpoint to a given user or if your personas are so broad they could apply to any search. Consider any subtypes of users you might want to expand on. Maybe Nancy A is in zone 5, so she won’t be interested in tropical plants or ponds. And Nancy B lives in Hawaii, so you can’t ship to her directly and need to make shipping policies more obvious or show alternative plants or stores. Dig deeper: How to analyze Google’s SERPs Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Optional: Create anti-personas Is there a type of user you want to avoid attracting? An anti-persona is someone who might misuse your product in unintentional or nefarious ways and damage your brand. Including anti-personas can help you avoid PR disasters like the Tide pod challenge. From our gardening example, maybe you identify an anti-persona, HOA Henry. He has a specific idea of what a garden should look like. He might buy herbicide from your site and spray it on neighbors’ yards without understanding how it could harm plants, wildlife, and even pets. How would you keep someone like him from finding your products? What kind of search phrases and info would he use compared to your target users? Add some data to your persona identities Pair your personas with insights from analytics tools, user testing, and customer feedback. Get some real quotes, images, and video clips to pair with your personas. Go to analytics tools and find out (or guess) what percentage of your user base is and how your site reflects them. Then, build your optimization strategy around what you learn. Some insight examples from our gardening website: If 70% of your users identify as a Larry, make sure your lawncare category content is prominent, and include info that’s relevant to him on product pages. If Nancy converts the highest, look into how you can convert other personas better while maintaining the features Nancy likes. And include Nancy in user testing! If Betty might evolve into Nancy, give her lots of informational content so she’ll be a brand ambassador in the future. If Greta mostly spends time on a certain section of the site, show her relevant articles to get her to similar topics. If Herb uses wildly different phrasing from Larry, research synonyms and secondary keywords to optimize for both. If Herb and Nancy like using forums, build your linking strategy around the sites they’re most likely to use. Approach content for each user persona Now use your personas to ensure you’re creating content that’s helpful and targeted for each user. Do an audit of your content with each persona in mind. For example, Larry doesn’t want to know about how leaves can benefit bugs, but he could learn about how they benefit his lawn and save money on fertilizer. Betty might need to understand her planting zone and frost dates before she starts buying vegetable seeds. User persona content checklist Who is this content and each section written for? Are you answering each user’s questions with your content? Have you answered all of their questions fully and comprehensively? Are you speaking in terms they will understand? Is the content too technical or too formal? Are you including info in the format they want? When would they need this info? Do you have the links and tools they’ll need? As you work through this exercise, does one persona stand out as a potential brand champion? This is someone who would write glowing reviews and recommend your brand to others. You may want to spend extra time creating content for this user to help passively build your brand presence. Homepage exercise Start with your homepage. Which personas are you attracting? Who is it made for? Would anyone feel left out or unclear on what they can do next? Take a look at any popular gardening website. Who would you guess is the target user? Which of our example personas does it seem to focus on? What would you change for each persona? Weave personas into your SEO processes Once you’ve established and refined your personas, include them in any SEO strategy session and decisions. Encourage your SEO editorial team to identify which personas you’re targeting for a page before they start writing or updating. Come back to your personas regularly. One fun idea is to invite your users to your meetings. This gets people talking and thinking about what’s best for the user. Print out your personas and put them on your team’s bulletin board or whiteboard. Bring a copy to meetings and tape persona pictures to an empty chair. Assign someone to speak up as the Voice of the User in discussions. “I think Greenhouse Greta would like this approach better because…” “I like this option as a Nancy. Can a Herb weigh in?” “Herb should celebrate when we announce this new feature…” Have the team self-select into each persona and let them speak for their user group. “As a Lawn Lover Larry…” “Can we see the user test results from the other Betty?” View the full article
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US economy created 143,000 jobs in January
Unemployment rate edges down to 4%View the full article
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Building Trust In The AI Era: Content Marketing Ethics And Transparency via @sejournal, @rio_seo
Learn how to thrive in the content overload era with ethical content marketing practices. Build trust, stand out, and engage your audience with quality content. The post Building Trust In The AI Era: Content Marketing Ethics And Transparency appeared first on Search Engine Journal. View the full article
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The Best Tax Preparation Services
It is tax season again and many people will be looking to find out how to file taxes and for the right places to go to ensure it is done correctly. We will be looking at eight of the best tax preparation services to help you with your taxes. What are Tax Preparation Services? Tax preparation service companies are a place to go for help with filing your tax return. A tax professional can help with tax forms, calculate your adjusted gross income, and let you know what deductions and credits you are eligible for, making your experience quicker and much less confusing. Choosing the Best Tax Preparation Services: Our Methodology Choosing the right tax preparation service is crucial for small business owners and entrepreneurs, as it can significantly impact their financial health and compliance. Here’s our methodology for assessing tax preparation services, using a scale of 1 to 5, with 5 being the most important: Accuracy and Compliance (5/5): Track record of accurate and compliant filings Knowledge of current tax laws and regulations Guarantees or assurances against filing errors Cost and Value (4/5): Transparent pricing without hidden fees Competitive rates for the level of service provided Value for money considering the services offered Range of Services (4/5): Comprehensive service offerings (e.g., federal, state, local, and international taxes) Additional services like tax planning and financial advice Specialization in relevant industries or tax situations Ease of Use and Accessibility (4/5): User-friendly interface for digital services Availability of in-person assistance where necessary Accessibility for people with disabilities Security and Privacy (5/5): Robust measures to protect sensitive financial data Compliance with privacy regulations and best practices Clear and trustworthy privacy policies Customer Support (4/5): Availability and responsiveness of customer support Quality and helpfulness of tax professionals Support options (phone, email, live chat, in-person) Technology and Tools (3/5): Utilization of up-to-date software and technology Availability of tools for easy document upload and management Integration capabilities with accounting software Reputation and Reliability (4/5): Positive reviews and testimonials from clients History of reliability and trustworthiness in the industry Professional accreditations and certifications Turnaround Time (3/5): Efficiency in completing and filing tax returns Timely updates and communication throughout the process Ability to handle urgent or last-minute filings Educational Resources (3/5): Provision of resources to help clients understand their taxes Availability of workshops, webinars, or informational content Guidance on tax-saving strategies and financial planning By meticulously evaluating each tax preparation service against these criteria, we aim to provide small business owners with reliable and effective options that can handle their tax needs with precision and care. Where is the Best Place to Get Your Taxes Done? Whether you want to do your own taxes or would like to get the help of tax professionals there are some really great options to choose from. At the top of our list is H&R Block with great prices, easy-to-use online services, and a plethora of locations that easily make it the best overall. Jackson Hewitt’s services are the easiest to use and offer lots of tools to make filing a breeze. If you like to do your taxes online from the comfort of your own home then Turbo Tax Live is a fantastic option to get your taxes done right. Small Business Deals Last but not least is Ey TaxChat, an online tax preparation service that is especially good for the self-employed tax filer. We will learn more about these options and a few others in the following sections. The 8 Best Tax Preparation Services We have put together a list of the 8 Best Tax Preparation Services and online tax software that deliver thorough support for filing your taxes. These services offer dependable assistance from knowledgeable tax professionals who will help both small business owners and individuals ensure that their returns are accurate and incorporate all available deductions and credits. H&R Block– Best Overall Heading our list for best overall tax service is H&R Block. H&R Block was started in 1955 by two brothers and has grown to over 12,000 locations worldwide. It has multiple services to choose from, the best tax software, and competitive prices that will take care of all your individual or business income tax preparation needs. H&R Block Pros Affordable pricing starting under $100 Maximum refund guarantee Thousands of locations to provide accessible services Various tax services are available Offers free tax advice to filers using online services Offers a free file option for simple tax returns H&R Block Cons A certified public accountant may not be available to help you More complex filings come with higher prices H&R Block Pricing H&R Block offers transparent pricing. A tax professional will walk you through all the forms you will need, provide free tax advice, and advise you of any fees so that you know how much you will be spending before you even begin. Fee TypeAmount Base Fee$89 State Return Fee (per state)$70 Additional FormsPrices vary based on requirements Jackson Hewitt– Ease of use Jackson Hewitt is a tax preparation service that is known for being one of the easiest services to use. This reputable service was started in 1982 and now has over 6,000 locations across the US. They offer a variety of different tax filing and preparation services for both individuals and businesses. Jackson Hewitt Pros Better Business Bureau accredited with an A+ rating Various options, such as dropping off your paperwork or uploading it online Walk-in preparations available Thousands of Jackson Hewitt office locations, including some located inside Walmart Early Refund Advance Loan available Jackson Hewitt Cons Does not offer a free filing option Not all tax professionals are CPAs Jackson Hewitt Pricing Jackson Hewitt’s pricing is not clear and easy to find on their website. Fee TypeAmount/Description Online Filing (State and Federal combined)$25 In-person Professional AssistancePrices vary (case-by-case basis) Turbo Tax Live– Overall Best Online Experience Turbo Tax Live is a leading tax preparation service that provides a simple and convenient online filing experience. Launched in 1993 by Intuit, it has consistently been rated as the best online tax service and is recognized as one of the top tax software options for small business owners. Turbo Tax Live Pros Accredited by the Better Business Bureau with an A- rating Allows you to file your taxes online or using a mobile app for an easy and accessible experience In-depth question and answer guidance available 24/7 with real accountants Instant refund estimates Turbo Tax Live Cons If you are self-employed and are filing with one or more states, it can become pricy. Turbo Tax Live is probably not the best tax software for small business filers. You are unable to go into a physical location and speak with someone in person EY TaxChat-Best for Self-Employed EY TaxChat is a top tax preparation service that is completed via your computer or phone and is the best for freelance income filers and small business owners. It was launched in 1986 by Ernst and Young and has a great reputation for high-quality tax services. EY TaxChat Pros Ability to speak with a tax preparer who will be able to help you understand the meaning of standard deduction, explain things on your state tax websites that are not so clear, or help to file your side business taxes. Easily send documents using your computer or electronic devices Get paired with a professional who will be able to help you with your specific tax needs EY TaxChat Cons It can be pricier than other competitors No option to speak with someone face-to-face EY TaxChat Pricing Pricing for EY TaxChat begins at $199 and will vary depending on each individual’s needs. Cash App Taxes Cash App Taxes is a top tax preparation service that offers a fast and easy way to get your taxes done. This app was originally Credit Karma and Cash App bought out the tax service that is now Cash App Taxes. It is a fast and easy way to get your taxes filed online. Cash App Taxes Pros File online via your mobile device A free base price and state tax filing fee Get your refund two days earlier by having your refund deposited directly into your Cash App account Offers a guarantee to get you the maximum refund possible Cash App Taxes Cons Not all states are able to file through Cash App Taxes This is not the best choice for those who have more complex tax needs Cash App Taxes Pricing Cash App Taxes are always free, no matter what your situation. TaxSlayer TaxSlayer originated in Agusta, Georgia, in 1965 as Rhodes-Murphy & Co. It started as a tax preparation service and has changed a couple of times over the years and is now an affordable software for the average everyday tax filer. TaxSlayer Pros Free federal tax filing for all active duty military with no restrictions Affordable filing options for your individual needs Simply Free is a 100% free option for filers with simple tax situations. With this option, federal tax filing is free, as well as the first state filing. TaxSlayer Cons No early refund loan services It is not good for individuals who want free tax services with high-income TaxSlayer Pricing TaxSlayer offers four tiers of pricing for different tax needs. Pricing TierFederal FeeState FeeDescription/Best For Simply Free$0$0Most simple tax returns Premium$32.95$39.95Tax filers with more complex situations Liberty Tax Liberty Tax is a tax preparation service that was founded in Virginia Beach, Virginia, in 1997 and serves individuals and small businesses. In the US and Canada, there are over 2,500 branches, and they have received several accolades over the years for their exemplary service. Liberty Tax Pros App available for remote filing Do your own taxes online and utilize the virtual customer support team Brick-and-mortar locations available for more personal filing experience LibertyTax Cons No free filing option for simple tax returns Does not offer 24-hour support Liberty Tax Pricing Pricing TierFederal FeeState FeeDescription/Best For Basic$45.95$36.95Itemized deductions without complexity Deluxe$65.95$36.95Itemized deductions plus income from self-employed business Premium$85.95$36.95More complex tax situations TaxAct In 1998, TaxAct was founded and has helped many individuals and businesses file their own taxes digitally, regardless of their tax situation. This online software is also equipped with many tools to make filing easy for any tax filer. TaxAct Pros Downloadable app to file taxes via mobile devices Free advice available from a live tax expert Access to free tools that make filing your taxes easier TaxAct Cons No physical location Possibility of technical problems occurring with the software TaxAct Pricing Pricing TierFederal FeeState FeeDescription/Best For Free File$0$39.99Simple federal returns Deluxe$49.99$59.99Federal loans or claiming children; most popular choice Premier$69.99$59.99Filers with investments Self-Employed$99.99$59.99Reporting personal and business income; most comprehensive package Tax Software Tax software designed for small businesses streamlines the often intricate process of preparing and filing income tax returns. Here’s a deeper look into the world of tax software: Types of Tax Software: Form-Based Software: This type primarily focuses on providing digital versions of tax forms. Users input their data directly into these forms, which often replicate the appearance and structure of the paper counterparts. Interview-Based Software: Instead of directly filling out forms, users answer a series of questions. Based on these answers, the software determines which forms to use and automatically populates them. Key Features: E-filing Services: Allows users to electronically submit their tax returns, ensuring quicker processing times and receipt confirmations. Document Storage: Stores important tax-related documents, like W-2s or 1099s, in a digital format, which can be beneficial for record-keeping and future reference. Credit and Deduction Suggestions: The software analyzes user data to recommend tax credits and deductions that the taxpayer may be eligible for, ensuring they get the maximum refund possible. Audit Protection: Certain software includes features designed to reduce the likelihood of an audit or to provide assistance if an audit does take place. Multi-state Filing: For businesses that operate in multiple states, some software provides a seamless option for filing in different states. Benefits for Small Businesses: Cost-Effective: Using tax software can be significantly cheaper than hiring a tax professional, especially for businesses with straightforward finances. Time-Saving: Automated calculations and form population reduce the time spent on manual data entry. Accuracy: The risk of errors is minimized as the software automatically performs calculations and checks for common mistakes. Year-Round Access: Most platforms provide year-round access, enabling businesses to enter data, monitor expenses, and modify financial strategies as necessary. Considerations: Complexity: While software can handle a variety of tax situations, businesses with particularly intricate finances might still benefit from consulting a tax professional. Updates: As tax laws and regulations change, it’s essential to ensure that the software is regularly updated to remain compliant. Maximizing Tax Benefits: Tips for Small Businesses In the intricate landscape of small business taxation, unlocking the full potential of tax benefits can significantly bolster financial health and growth. Navigating this realm requires a blend of strategic planning and astute awareness of the tax advantages available. Here are some essential tips for small businesses aiming to maximize their tax benefits: Stay Informed on Tax Deductions: Regularly updating your knowledge about the ever-evolving tax deductions is critical. This includes understanding deductions related to home office expenses, business travel, and equipment purchases. Leveraging these deductions can substantially lower your taxable income. Consider Retirement Plans: Investing in retirement plans like SEP IRAs or Solo 401(k)s not only secures future financial stability but also offers immediate tax benefits. Contributions to these plans are typically tax-deductible, reducing your current taxable income. Utilize Tax Credits: Tax credits are a powerful tool as they directly reduce your tax bill. Credits may be available for certain business activities like hiring new employees, implementing environmentally friendly practices, or research and development efforts. Staying informed about these opportunities can lead to significant savings. Employ Effective Accounting Strategies: Accurate and efficient accounting practices lay the foundation for maximizing tax benefits. This includes meticulous record-keeping, which simplifies the process of claiming deductions and credits and ensures compliance with tax laws. Seek Professional Advice: The complexity of tax laws often necessitates professional guidance. Collaborating with a knowledgeable tax advisor can unveil hidden tax-saving opportunities tailored to your specific business scenario. Leverage Tax Software: For businesses handling taxes internally, utilizing advanced tax software can simplify the process and ensure accuracy. These tools often come equipped with features that highlight potential deductions and credits. Plan for Tax Payments: Effective tax planning involves setting aside funds for tax payments throughout the year. This proactive approach prevents cash flow issues and potential penalties associated with late or insufficient tax payments. Understand Industry-Specific Benefits: Different industries often have unique tax incentives. Understanding and leveraging these industry-specific benefits can lead to considerable tax savings. https://youtube.com/watch?v=71vwVX67KNM%3Fsi%3D8n9_BwlKmvjdLCWl FAQ Is it Worth Going to a Tax Preparer? Tax season can be quite a headache, and many people wonder if it’s worth going to a tax preparer for help. The answer is yes! It may cost more money to hire someone for professional tax assistance, but the time and effort saved in the long run can be well worth it. A tax preparer typically has extensive knowledge of the tax code and tax deductions, such as self-employed taxes, which they can use to maximize their return or minimize what they owe if they are facing an audit. Tax preparers also have access to the latest software updates that make tax filing quicker and easier, meaning less stress for you during this busy time. So, if you’re feeling overwhelmed with managing your finances during tax season, a professional tax preparer could be just the thing to help make things simpler. Who Should Use a Tax Preparation Service? Any small business owner or self-employed individual who needs help filing their taxes should consider using a tax preparation service. These services can help with everything from calculating and claiming tax deductions to filing your taxes on time. They also offer expert advice and guidance that can help you minimize your tax liability and maximize your refund. Here’s a more detailed overview to help you decide whether a tax preparation service is right for you: Small Business Owners: Manage complex financial transactions. Need to navigate various tax laws specific to businesses. Can benefit from identifying potential deductions related to business expenses. Self-Employed Individuals: Handle fluctuating income levels. Need to consider self-employment taxes. Can take advantage of specific deductions like home office or business mileage. Individuals Needing Assistance with Calculations: Want assurance in accurate tax computations? Require help with calculating deductions and credits. Seek to avoid potential errors that can lead to penalties. Those Seeking Timely Filing: Want to ensure taxes are filed before the deadline. Seek help in organizing and managing necessary tax documents. Wish to avoid late-filing penalties. Taxpayers Wanting Expert Advice: Aim to understand the nuances of tax laws. Seek guidance on minimizing tax liability. Want to maximize potential refunds? Individuals with Complex Financial Situations: Have multiple sources of income, including investments or rental properties. Have undergone major life changes like marriage, divorce, or the birth of a child. Need to navigate inheritance or estate taxes. What is the best free tax software? If you are looking for free tax help and free filing for simple tax returns, then H&R Block’s free version is the best choice for you. You will not only be able to file your taxes quickly and easily online but will have access to online tax help and it is all completely free. Which online tax service gives the biggest refund? Turbo Tax and H&R Block come pretty close when it comes to which online service gives the biggest tax refund. This is mostly because they are both used by a lot of small business owners who can claim many different deductions on their taxes. Often, they will be owed money due to overpayment of taxes as well, which also pads their expected refund. Finally, both services provide a maximum refund guarantee for their services. How much does it cost to have someone else prepare your taxes? The cost of having someone else prepare your taxes can vary from $100 and up. Usually, it starts with how they price their services and whether they charge a flat rate or charge for individual items. Additionally, factors including your location, the complexity of your taxes, and software costs will also influence how much you will pay. More complex tax situations come with a higher price tag. How Is a Tax Preparation Service Different From Tax Preparation Software? While tax preparation software can help you prepare your taxes, it does not offer the same level of expertise and guidance that a professional tax preparation service can. Tax services are staffed by tax professionals who are experienced in dealing with all aspects of tax filing and have the knowledge and resources to help you get the most out of your return. Tax services typically offer additional services like document storage and e-filing that are not available with tax preparation software. The decision to use a tax preparation service or software comes down to your needs and preferences as a taxpayer. How long does it take for a tax preparer to do your taxes? The time it takes for a tax preparer to complete your taxes will depend on a number of factors, including the complexity of your return and the efficiency of the tax preparation service. A professional tax preparer may be able to complete and file your taxes in as little as a few hours, or it may take several days or weeks, depending on your needs and situation. Truly, the best way to find out how long it will take for a tax preparer to do your taxes is to consult with a tax professional directly. Should I hire a tax preparation service or use tax prep software to do it myself? There is no right or wrong answer when it comes to whether you should use a tax preparation service or software. Both options offer benefits and drawbacks, and the right choice will depend on your personal situation, budget, and preferences. Some factors to consider when deciding between a tax prep service and software include the level of expertise and support you need, the complexity of your taxes, and the cost. In the end, it all depends on your individual needs. How much can a small business make before paying taxes in the US? According to the IRS, small businesses in the US are generally obligated to pay taxes on any income exceeding $400. Additionally, various factors like expenses, deductions, and credits can influence your tax liabilities and ultimately affect the total amount of taxes you owe. Image: Envato Elements This article, "The Best Tax Preparation Services" was first published on Small Business Trends View the full article
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The Best Tax Preparation Services
It is tax season again and many people will be looking to find out how to file taxes and for the right places to go to ensure it is done correctly. We will be looking at eight of the best tax preparation services to help you with your taxes. What are Tax Preparation Services? Tax preparation service companies are a place to go for help with filing your tax return. A tax professional can help with tax forms, calculate your adjusted gross income, and let you know what deductions and credits you are eligible for, making your experience quicker and much less confusing. Choosing the Best Tax Preparation Services: Our Methodology Choosing the right tax preparation service is crucial for small business owners and entrepreneurs, as it can significantly impact their financial health and compliance. Here’s our methodology for assessing tax preparation services, using a scale of 1 to 5, with 5 being the most important: Accuracy and Compliance (5/5): Track record of accurate and compliant filings Knowledge of current tax laws and regulations Guarantees or assurances against filing errors Cost and Value (4/5): Transparent pricing without hidden fees Competitive rates for the level of service provided Value for money considering the services offered Range of Services (4/5): Comprehensive service offerings (e.g., federal, state, local, and international taxes) Additional services like tax planning and financial advice Specialization in relevant industries or tax situations Ease of Use and Accessibility (4/5): User-friendly interface for digital services Availability of in-person assistance where necessary Accessibility for people with disabilities Security and Privacy (5/5): Robust measures to protect sensitive financial data Compliance with privacy regulations and best practices Clear and trustworthy privacy policies Customer Support (4/5): Availability and responsiveness of customer support Quality and helpfulness of tax professionals Support options (phone, email, live chat, in-person) Technology and Tools (3/5): Utilization of up-to-date software and technology Availability of tools for easy document upload and management Integration capabilities with accounting software Reputation and Reliability (4/5): Positive reviews and testimonials from clients History of reliability and trustworthiness in the industry Professional accreditations and certifications Turnaround Time (3/5): Efficiency in completing and filing tax returns Timely updates and communication throughout the process Ability to handle urgent or last-minute filings Educational Resources (3/5): Provision of resources to help clients understand their taxes Availability of workshops, webinars, or informational content Guidance on tax-saving strategies and financial planning By meticulously evaluating each tax preparation service against these criteria, we aim to provide small business owners with reliable and effective options that can handle their tax needs with precision and care. Where is the Best Place to Get Your Taxes Done? Whether you want to do your own taxes or would like to get the help of tax professionals there are some really great options to choose from. At the top of our list is H&R Block with great prices, easy-to-use online services, and a plethora of locations that easily make it the best overall. Jackson Hewitt’s services are the easiest to use and offer lots of tools to make filing a breeze. If you like to do your taxes online from the comfort of your own home then Turbo Tax Live is a fantastic option to get your taxes done right. Small Business Deals Last but not least is Ey TaxChat, an online tax preparation service that is especially good for the self-employed tax filer. We will learn more about these options and a few others in the following sections. The 8 Best Tax Preparation Services We have put together a list of the 8 Best Tax Preparation Services and online tax software that deliver thorough support for filing your taxes. These services offer dependable assistance from knowledgeable tax professionals who will help both small business owners and individuals ensure that their returns are accurate and incorporate all available deductions and credits. H&R Block– Best Overall Heading our list for best overall tax service is H&R Block. H&R Block was started in 1955 by two brothers and has grown to over 12,000 locations worldwide. It has multiple services to choose from, the best tax software, and competitive prices that will take care of all your individual or business income tax preparation needs. H&R Block Pros Affordable pricing starting under $100 Maximum refund guarantee Thousands of locations to provide accessible services Various tax services are available Offers free tax advice to filers using online services Offers a free file option for simple tax returns H&R Block Cons A certified public accountant may not be available to help you More complex filings come with higher prices H&R Block Pricing H&R Block offers transparent pricing. A tax professional will walk you through all the forms you will need, provide free tax advice, and advise you of any fees so that you know how much you will be spending before you even begin. Fee TypeAmount Base Fee$89 State Return Fee (per state)$70 Additional FormsPrices vary based on requirements Jackson Hewitt– Ease of use Jackson Hewitt is a tax preparation service that is known for being one of the easiest services to use. This reputable service was started in 1982 and now has over 6,000 locations across the US. They offer a variety of different tax filing and preparation services for both individuals and businesses. Jackson Hewitt Pros Better Business Bureau accredited with an A+ rating Various options, such as dropping off your paperwork or uploading it online Walk-in preparations available Thousands of Jackson Hewitt office locations, including some located inside Walmart Early Refund Advance Loan available Jackson Hewitt Cons Does not offer a free filing option Not all tax professionals are CPAs Jackson Hewitt Pricing Jackson Hewitt’s pricing is not clear and easy to find on their website. Fee TypeAmount/Description Online Filing (State and Federal combined)$25 In-person Professional AssistancePrices vary (case-by-case basis) Turbo Tax Live– Overall Best Online Experience Turbo Tax Live is a leading tax preparation service that provides a simple and convenient online filing experience. Launched in 1993 by Intuit, it has consistently been rated as the best online tax service and is recognized as one of the top tax software options for small business owners. Turbo Tax Live Pros Accredited by the Better Business Bureau with an A- rating Allows you to file your taxes online or using a mobile app for an easy and accessible experience In-depth question and answer guidance available 24/7 with real accountants Instant refund estimates Turbo Tax Live Cons If you are self-employed and are filing with one or more states, it can become pricy. Turbo Tax Live is probably not the best tax software for small business filers. You are unable to go into a physical location and speak with someone in person EY TaxChat-Best for Self-Employed EY TaxChat is a top tax preparation service that is completed via your computer or phone and is the best for freelance income filers and small business owners. It was launched in 1986 by Ernst and Young and has a great reputation for high-quality tax services. EY TaxChat Pros Ability to speak with a tax preparer who will be able to help you understand the meaning of standard deduction, explain things on your state tax websites that are not so clear, or help to file your side business taxes. Easily send documents using your computer or electronic devices Get paired with a professional who will be able to help you with your specific tax needs EY TaxChat Cons It can be pricier than other competitors No option to speak with someone face-to-face EY TaxChat Pricing Pricing for EY TaxChat begins at $199 and will vary depending on each individual’s needs. Cash App Taxes Cash App Taxes is a top tax preparation service that offers a fast and easy way to get your taxes done. This app was originally Credit Karma and Cash App bought out the tax service that is now Cash App Taxes. It is a fast and easy way to get your taxes filed online. Cash App Taxes Pros File online via your mobile device A free base price and state tax filing fee Get your refund two days earlier by having your refund deposited directly into your Cash App account Offers a guarantee to get you the maximum refund possible Cash App Taxes Cons Not all states are able to file through Cash App Taxes This is not the best choice for those who have more complex tax needs Cash App Taxes Pricing Cash App Taxes are always free, no matter what your situation. TaxSlayer TaxSlayer originated in Agusta, Georgia, in 1965 as Rhodes-Murphy & Co. It started as a tax preparation service and has changed a couple of times over the years and is now an affordable software for the average everyday tax filer. TaxSlayer Pros Free federal tax filing for all active duty military with no restrictions Affordable filing options for your individual needs Simply Free is a 100% free option for filers with simple tax situations. With this option, federal tax filing is free, as well as the first state filing. TaxSlayer Cons No early refund loan services It is not good for individuals who want free tax services with high-income TaxSlayer Pricing TaxSlayer offers four tiers of pricing for different tax needs. Pricing TierFederal FeeState FeeDescription/Best For Simply Free$0$0Most simple tax returns Premium$32.95$39.95Tax filers with more complex situations Liberty Tax Liberty Tax is a tax preparation service that was founded in Virginia Beach, Virginia, in 1997 and serves individuals and small businesses. In the US and Canada, there are over 2,500 branches, and they have received several accolades over the years for their exemplary service. Liberty Tax Pros App available for remote filing Do your own taxes online and utilize the virtual customer support team Brick-and-mortar locations available for more personal filing experience LibertyTax Cons No free filing option for simple tax returns Does not offer 24-hour support Liberty Tax Pricing Pricing TierFederal FeeState FeeDescription/Best For Basic$45.95$36.95Itemized deductions without complexity Deluxe$65.95$36.95Itemized deductions plus income from self-employed business Premium$85.95$36.95More complex tax situations TaxAct In 1998, TaxAct was founded and has helped many individuals and businesses file their own taxes digitally, regardless of their tax situation. This online software is also equipped with many tools to make filing easy for any tax filer. TaxAct Pros Downloadable app to file taxes via mobile devices Free advice available from a live tax expert Access to free tools that make filing your taxes easier TaxAct Cons No physical location Possibility of technical problems occurring with the software TaxAct Pricing Pricing TierFederal FeeState FeeDescription/Best For Free File$0$39.99Simple federal returns Deluxe$49.99$59.99Federal loans or claiming children; most popular choice Premier$69.99$59.99Filers with investments Self-Employed$99.99$59.99Reporting personal and business income; most comprehensive package Tax Software Tax software designed for small businesses streamlines the often intricate process of preparing and filing income tax returns. Here’s a deeper look into the world of tax software: Types of Tax Software: Form-Based Software: This type primarily focuses on providing digital versions of tax forms. Users input their data directly into these forms, which often replicate the appearance and structure of the paper counterparts. Interview-Based Software: Instead of directly filling out forms, users answer a series of questions. Based on these answers, the software determines which forms to use and automatically populates them. Key Features: E-filing Services: Allows users to electronically submit their tax returns, ensuring quicker processing times and receipt confirmations. Document Storage: Stores important tax-related documents, like W-2s or 1099s, in a digital format, which can be beneficial for record-keeping and future reference. Credit and Deduction Suggestions: The software analyzes user data to recommend tax credits and deductions that the taxpayer may be eligible for, ensuring they get the maximum refund possible. Audit Protection: Certain software includes features designed to reduce the likelihood of an audit or to provide assistance if an audit does take place. Multi-state Filing: For businesses that operate in multiple states, some software provides a seamless option for filing in different states. Benefits for Small Businesses: Cost-Effective: Using tax software can be significantly cheaper than hiring a tax professional, especially for businesses with straightforward finances. Time-Saving: Automated calculations and form population reduce the time spent on manual data entry. Accuracy: The risk of errors is minimized as the software automatically performs calculations and checks for common mistakes. Year-Round Access: Most platforms provide year-round access, enabling businesses to enter data, monitor expenses, and modify financial strategies as necessary. Considerations: Complexity: While software can handle a variety of tax situations, businesses with particularly intricate finances might still benefit from consulting a tax professional. Updates: As tax laws and regulations change, it’s essential to ensure that the software is regularly updated to remain compliant. Maximizing Tax Benefits: Tips for Small Businesses In the intricate landscape of small business taxation, unlocking the full potential of tax benefits can significantly bolster financial health and growth. Navigating this realm requires a blend of strategic planning and astute awareness of the tax advantages available. Here are some essential tips for small businesses aiming to maximize their tax benefits: Stay Informed on Tax Deductions: Regularly updating your knowledge about the ever-evolving tax deductions is critical. This includes understanding deductions related to home office expenses, business travel, and equipment purchases. Leveraging these deductions can substantially lower your taxable income. Consider Retirement Plans: Investing in retirement plans like SEP IRAs or Solo 401(k)s not only secures future financial stability but also offers immediate tax benefits. Contributions to these plans are typically tax-deductible, reducing your current taxable income. Utilize Tax Credits: Tax credits are a powerful tool as they directly reduce your tax bill. Credits may be available for certain business activities like hiring new employees, implementing environmentally friendly practices, or research and development efforts. Staying informed about these opportunities can lead to significant savings. Employ Effective Accounting Strategies: Accurate and efficient accounting practices lay the foundation for maximizing tax benefits. This includes meticulous record-keeping, which simplifies the process of claiming deductions and credits and ensures compliance with tax laws. Seek Professional Advice: The complexity of tax laws often necessitates professional guidance. Collaborating with a knowledgeable tax advisor can unveil hidden tax-saving opportunities tailored to your specific business scenario. Leverage Tax Software: For businesses handling taxes internally, utilizing advanced tax software can simplify the process and ensure accuracy. These tools often come equipped with features that highlight potential deductions and credits. Plan for Tax Payments: Effective tax planning involves setting aside funds for tax payments throughout the year. This proactive approach prevents cash flow issues and potential penalties associated with late or insufficient tax payments. Understand Industry-Specific Benefits: Different industries often have unique tax incentives. Understanding and leveraging these industry-specific benefits can lead to considerable tax savings. https://youtube.com/watch?v=71vwVX67KNM%3Fsi%3D8n9_BwlKmvjdLCWl FAQ Is it Worth Going to a Tax Preparer? Tax season can be quite a headache, and many people wonder if it’s worth going to a tax preparer for help. The answer is yes! It may cost more money to hire someone for professional tax assistance, but the time and effort saved in the long run can be well worth it. A tax preparer typically has extensive knowledge of the tax code and tax deductions, such as self-employed taxes, which they can use to maximize their return or minimize what they owe if they are facing an audit. Tax preparers also have access to the latest software updates that make tax filing quicker and easier, meaning less stress for you during this busy time. So, if you’re feeling overwhelmed with managing your finances during tax season, a professional tax preparer could be just the thing to help make things simpler. Who Should Use a Tax Preparation Service? Any small business owner or self-employed individual who needs help filing their taxes should consider using a tax preparation service. These services can help with everything from calculating and claiming tax deductions to filing your taxes on time. They also offer expert advice and guidance that can help you minimize your tax liability and maximize your refund. Here’s a more detailed overview to help you decide whether a tax preparation service is right for you: Small Business Owners: Manage complex financial transactions. Need to navigate various tax laws specific to businesses. Can benefit from identifying potential deductions related to business expenses. Self-Employed Individuals: Handle fluctuating income levels. Need to consider self-employment taxes. Can take advantage of specific deductions like home office or business mileage. Individuals Needing Assistance with Calculations: Want assurance in accurate tax computations? Require help with calculating deductions and credits. Seek to avoid potential errors that can lead to penalties. Those Seeking Timely Filing: Want to ensure taxes are filed before the deadline. Seek help in organizing and managing necessary tax documents. Wish to avoid late-filing penalties. Taxpayers Wanting Expert Advice: Aim to understand the nuances of tax laws. Seek guidance on minimizing tax liability. Want to maximize potential refunds? Individuals with Complex Financial Situations: Have multiple sources of income, including investments or rental properties. Have undergone major life changes like marriage, divorce, or the birth of a child. Need to navigate inheritance or estate taxes. What is the best free tax software? If you are looking for free tax help and free filing for simple tax returns, then H&R Block’s free version is the best choice for you. You will not only be able to file your taxes quickly and easily online but will have access to online tax help and it is all completely free. Which online tax service gives the biggest refund? Turbo Tax and H&R Block come pretty close when it comes to which online service gives the biggest tax refund. This is mostly because they are both used by a lot of small business owners who can claim many different deductions on their taxes. Often, they will be owed money due to overpayment of taxes as well, which also pads their expected refund. Finally, both services provide a maximum refund guarantee for their services. How much does it cost to have someone else prepare your taxes? The cost of having someone else prepare your taxes can vary from $100 and up. Usually, it starts with how they price their services and whether they charge a flat rate or charge for individual items. Additionally, factors including your location, the complexity of your taxes, and software costs will also influence how much you will pay. More complex tax situations come with a higher price tag. How Is a Tax Preparation Service Different From Tax Preparation Software? While tax preparation software can help you prepare your taxes, it does not offer the same level of expertise and guidance that a professional tax preparation service can. Tax services are staffed by tax professionals who are experienced in dealing with all aspects of tax filing and have the knowledge and resources to help you get the most out of your return. Tax services typically offer additional services like document storage and e-filing that are not available with tax preparation software. The decision to use a tax preparation service or software comes down to your needs and preferences as a taxpayer. How long does it take for a tax preparer to do your taxes? The time it takes for a tax preparer to complete your taxes will depend on a number of factors, including the complexity of your return and the efficiency of the tax preparation service. A professional tax preparer may be able to complete and file your taxes in as little as a few hours, or it may take several days or weeks, depending on your needs and situation. Truly, the best way to find out how long it will take for a tax preparer to do your taxes is to consult with a tax professional directly. Should I hire a tax preparation service or use tax prep software to do it myself? There is no right or wrong answer when it comes to whether you should use a tax preparation service or software. Both options offer benefits and drawbacks, and the right choice will depend on your personal situation, budget, and preferences. Some factors to consider when deciding between a tax prep service and software include the level of expertise and support you need, the complexity of your taxes, and the cost. In the end, it all depends on your individual needs. How much can a small business make before paying taxes in the US? According to the IRS, small businesses in the US are generally obligated to pay taxes on any income exceeding $400. Additionally, various factors like expenses, deductions, and credits can influence your tax liabilities and ultimately affect the total amount of taxes you owe. Image: Envato Elements This article, "The Best Tax Preparation Services" was first published on Small Business Trends View the full article
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Pinterest stock price: PINS shares skyrocket after the company surpasses $1 billion in quarterly sales
Pinterest shares (NYSE: PINS) are skyrocketing in premarket trading this morning after the company announced Q4 results for its fiscal 2024 yesterday. PINS stock is currently up over 22% to above $41 per share as of the time of this writing. It hasn’t seen that price point seen since last July. Here’s what you need to know about Pinterest’s latest results and its surging stock. Pinterest’s revenue and growing user base shine in Q4 Almost any way you look at it, Pinterest had a great Q4, with two metrics really seeming to have made investors happy: Revenue: $1.15 billion Global Monthly Active Users (MAUs): 553 million For its fourth quarter, Pinterest generated revenue of $1.15 billion. Not only did that exceed analyst estimates of $1.14 billion for the quarter (per CNBC), but it’s the first time that Pinterest has generated over $1 billion in revenue in a single quarter. It also represents a growth of 18% versus the quarter a year earlier. Pinterest’s first billion-dollar quarter also helped lift the company’s total revenue for its entire fiscal 2024. The company reported that it brought in total revenue of $3.6 billion during its 2024 financial year—growth of 19% over fiscal 2023. But it wasn’t just revenue that has pleased investors. Pinterest also saw its global monthly active user base (MAU) grow by double digits in the quarter. The company ended Q4 2024 with 553 million monthly active users. That’s 11% more than the quarter a year earlier and an all-time high for the social media company. Pinterest, like other smaller social media networks, has faced ad pressures in recent years as advertisers wrestle with where to spend their money—with most opting to do so on Meta’s and Google’s platforms where engagement and user bases are larger. But not only has Pinterest’s Q4 results suggested the company is growing its ad revenues, its user base growth also bodes well for the company in attracting more advertisers in the future. Announcing the company’s Q4 results, Pinterest CEO Bill Ready said, “2024 was a banner year for Pinterest, capped off by a milestone Q4—achieving the company’s first billion-dollar revenue quarter and a record 553 million monthly active users, as we continue to drive profitable growth and free cash flow.” Looking ahead to 2025 Pinterest is currently in its first quarter of fiscal 2025. On yesterday’s earnings call, the company offered revenue guidance for the period, saying it expects revenue to come in between $837 million and $852 million, a year-over-year growth of between 13% and 15%. As MarketWatch noted, that is above the FactSet consensus, which was only $836 million. As of yesterday’s close, before its Q4 results boost, PINS shares ended the day at $33.59. That equates to a year-to-date return of nearly 16%. However, over the past year, the stock price has fallen over 18%. Today’s premarket boost, if it holds up once the markets open, can help erase much of those losses. “Our strategy is paying off. People are coming to Pinterest more often, the platform has never been more actionable, and our lower funnel focus is driving results for users and advertisers,” Ready said. “Looking ahead, I’m confident that our focus on being a positive platform is a competitive advantage in driving long-term success for the business and value for our advertisers and users.” View the full article
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Reconsider putting these 3 types of posts on LinkedIn
With over 900 million users worldwide, LinkedIn often feels like the ultimate goldmine for professional networking and career growth. But figuring out the right blend of authentic expertise, personal flair, and audience engagement can feel more daunting than it’s worth. Yes, it’s crucial to know how to boost engagement, but it’s just as important to understand which kinds of posts can hurt your reputation and sabotage your efforts to be seen as an expert. Here are three types of posts you’re better off avoiding. Algorithm-chasing posts LinkedIn’s algorithm is constantly changing, influencing the likes, views, and social interactions your posts receive from potential clients, employers, and your network. Unlike platforms like Instagram and TikTok—which thrive on trendy, high-engagement content—LinkedIn actually pushes back on posts that seem to be gaming the system. Instead, the best way to stand out is to focus on credibility, expertise, and meaningful conversations within your industry, all while keeping your clients’ needs in mind. When you chase a moving algorithm, you risk posting controversial or “hot take” content that aims for quick reactions rather than thoughtful engagement. To avoid the trap of chasing engagement, create a checklist of relevant and engaging topics you gather from client and colleague conversations. This allows you a check and balance to make sure you remain relevant and professional-brand appropriate in any content you share. In fact, many senior leaders use LinkedIn to post and build engagement around their businesses and brands. Staying consistent with your professional identity and goals is a much better use of the exposure and investment in LinkedIn than hoping that big engagement numbers will drive others to be curious about what you stand for and what your work is all about. Wondering how to create engagement without constantly chasing the algorithm’s latest quirks? The simple answer is to stay authentic to yourself and your clients. Focus on meaningful, conversation-sparking content that resonates with the people you want to reach. That way, you’ll naturally attract the right audience—those who are genuinely interested in you and what you do. The AI-wrote-me post In a world intrigued by the capabilities of AI tools, the impulse to allow AI to draft your LinkedIn content is appealing— especially in the face of competing interests for your time and focus. Yet, that simple choice can often lead to more complications than it is worth. With much of LinkedIn’s content being posted by individual professionals, rather than company profiles, the content is reflective of your unique expertise. When posting on LinkedIn, the individuals engaging on the platform want to get to know other professionals and build relationships that can lead to client work, collaborations, and referrals. Behind each of these goals is the desire to connect with other humans who can relate to clients and build trusting work relationships. And nothing hurts this trust than inauthentic content or turning your cheek to the judgment calls needed to ensure your content remains appropriate and consistent with not only your voice, but that of your company. While ever-evolving AI tools might help generate ideas, the start of a post, or content outlines, individual involvement in drafting and creating the proper viewpoints for sharing on the platform cannot be outsourced to the smart-tools. AI lacks the judgment needed to understand how content lands with users and to predict the engagement and conversations that might develop from content on a social media platform. When posting without this vision and understanding of the topic, the comments on any particular post might veer from where you were hoping to drive engagement. This change in the discussion may diminish your goals and influence how others view your expertise and whether it is content that you’re wanting to be known for when trying to build a professional relationship. What do you do if AI can’t be your ghostwriter? Ask AI for a list of sub-topics from your initial post idea, ask for assistance in writing a complicated sentence, or talk to a colleague or client for their input, because they do have the judgment missing from AI’s capabilities. The kitchen sink post Ever seen a post that tries to cram in everything but the kitchen sink? Usually, it’s a rant against some “enemy” of the moment—maybe big corporations, certain work styles, or generational quirks—and it’s stuffed with random, not-so-relevant points. The problem with this “throw it all in” approach is that big, bold statements lacking facts or expert insight can easily backfire. You might not see it right away, but that harsh commentary could cost you a client or lead to getting passed over for a dream job. So, what should you post instead? Pick one angle on a hot topic—say, work-life balance—and share a thoughtful perspective that sparks genuine conversation. Instead of demanding rigid “us vs. them” boundaries, talk about practical ways to create a healthier work environment. Remember, the real goal on LinkedIn isn’t to rack up millions of views; it’s to build an engaged community that values your unique voice and insights. That’s what counts in the long run. View the full article