ResidentialBusiness

Google is testing (I think again) review carousels and block units in its search results for product queries. A number of SEOs spotted these coming up over the past week or two, and they basically show product review content in a separate section within Google Search.View the full article

Google Search is now sometimes showing the ability to filter products in its search results by product rating. I am not sure if this is new or not, but I cannot replicate this but some are seeing the product rating filter/refinement option when searching.View the full article

Google is testing a new filter for its shopping results in the mobile search results. Instead of showing a single filter menu, Google is showing a product image carousel line first and then a filter menu for additional search filters.View the full article

Whether you’re a musician looking for more control over the publication of your art or an entrepreneur who enjoys working with talent, you can get any small music business ideas off the ground by starting your own record label. And it’s easier than you might think. Read on for everything you need to start your own independent record label. What is a Record Label? A record label is a brand that represents the music of one or more artists. It conducts the business of music, including signing contracts with and promoting musicians, as well as recording, publishing, and distributing their music in physical and electronic formats. While all of these functions are typically carried out in-house at a major record label, tasks like publication and distribution often are outsourced to other companies by independent record labels. How Much Does it Cost to Start a Record Label? You don’t necessarily need any capital to start a small independent record label. In fact, you can establish a label with no money by naming it and creating a social media presence. Once you start working with artists, you can seek an investor to financially support your business venture. Are Record Labels Profitable? Publishing records isn’t without its costs, and a record label must pay its artists, pay for recording costs and pay for publication before it can ever sell a record. These costs must then be recouped from music sales before the small business begins to turn a profit. While a record label ultimately can become a profitable business, don’t expect to start seeing those gains immediately. How to Start a Record Label: 21 Simple Steps to Get Started in the Music Industry Have you always wanted to try your hand at a music career? Are you a music lover who has always dreamed of becoming a label owner? Check out the following 21 simple steps to get started in the music industry and start a record label: Name Your Record Label Business and Register What will you call your record label? It’s vital that your label has a unique business name, so be sure to research your options before choosing. Check for other businesses with the same name using sources including state registries, the federal trademark database and even Google. You might also want to be sure the name is available as a website domain, even if that organization does business under another brand. You want to protect your brand once you’ve chosen your record label’s name. Registering for a trademark ensures your brand name remains unique among the competition. What is a trademark? In the United States, a registered trademark provides the exclusive right to use your business name nationwide in connection with the goods and services you identify when you register. It also allows you to enforce your trademark by filing a lawsuit in federal court if a competitor infringes on it and uses your name. Brand Your Indie Label Your indie label brand might start with your name, but it doesn’t end there. Audiences also identify brands visually, so it’s important to create a logo to represent your record label. Your logo will visually represent your record company to the market, so it should signify your label’s music, values, and vision. If you are artistically inclined, you can design your own logo, or you can choose from a variety of logo design tools and services. Choose a Business Structure How will you structure your record label? Will you be the sole owner of your small business, or will your indie label be a partnership? Who is legally responsible for the brand? When establishing the structure of your record company, you can choose from a variety of business entities, but the following three will be most commonly used by small indie labels: Sole proprietorship – This is the easiest type of business structure to set up. A sole proprietorship can be created without any formalities, as the business and the individual owner are considered the same legal entity. In this arrangement, the owner receives all business profits but is also fully responsible for any liabilities incurred by the business. Partnership – A partnership is a business owned by more than one person. Each partner contributes to the business, although not necessarily equally. For example, one partner might provide capital while another provides talent and skill. Each partner then shares in the profits and losses of the business. While not legally required, it’s beneficial to establish a legal partnership agreement, which is a basic business agreement that determines roles and responsibilities. LLC – LLCs combine the characteristics of a sole proprietorship and a corporation. A limited liability company is a business structure that protects its owners’ personal assets and personal responsibility for the company’s debts or liabilities. Unlike shareholders in a corporation, however, LLCs aren’t taxed as separate business entities. Research the Competition of Major Labels It’s important for any small business owner to understand their competition. In the record industry, brands will be competing against major record labels and other independent record labels. Research the competition and see what other labels are doing that you want to emulate and in what ways you can make your indie label unique and stand apart from the competition. Pick a Niche and Understand Your Target Market If you want your indie record label to stand apart from the sea of competition, choosing a business niche and target market is important. The music industry is vast, and your small business will easily get lost in the crowd of independent labels if you try to cater to the entire market. In what type of music will you specialize? Will you sign blues singers, hip-hop artists or folk musicians? Will you cater to casual listeners, teenage music lovers, or international fans? Set Up a Business Bank Account Before your business starts sending or receiving money, be sure to open a business bank account. A business bank account offers a level of professionalism to your small business, and it helps keep your record label legally compliant by separating your business and personal finances. Purchase Necessary Equipment What equipment will you need to start your own record label? You can outsource the publishing and distribution of your music, and you can rent time in a studio to record an album. Some musicians also have their own equipment. You can establish a basic recording outfit using standard software and computer equipment for as little as $150. Ultimately, however, you will want to purchase professional-quality recording equipment and establish your own recording studio, which can cost $15,000 or more. Equipment includes acoustic drum kits, audio interfaces, microphones, monitors, mixers, cables, and tables and chairs. Create an Online Presence for Your Music Label Every successful business needs to establish an online presence, and your music label is no exception. It costs nothing to create an online presence. Start by opening an email account for your indie label and establishing a social media presence with profiles on platforms like Facebook, Twitter, and Instagram. You also can create a professional website by registering a domain that ties back into your brand. While you can upgrade to an engaging and even interactive web page, you don’t have to start with a fancy website to create an effective online presence. Get Licenses and Permits Will you need any permits and licenses to operate your record label? Requirements for businesses to obtain various types of permits and licenses vary by state and locality, so the answer requires each small business owner to do some research. Be sure to check on the business requirements in your locality and apply for any applicable permits and licenses for your indie record company. Choose a Location From where will your record label operate? While you can establish your own independent studio in a rented space, you can save money for your small business by operating out of your home office. You can rent studio time and arrange professional meetings at external locations while running your business from home or a shared workspace. Get Business Insurance Getting the right types of insurance for your small business is always important. Insurance policies help protect your company in the event of a fire, theft, natural disaster, crisis, or even a loss of sales. To purchase the right types of insurance for your small business, it’s important to identify your needs. The following business insurance types might be purchased by a small business owner starting a record label: Property insurance – Regardless of the type of business, any company that owns and holds physical property should invest in property insurance. This coverage will safeguard your record label’s assets and equipment, no matter where they are located. Liability insurance – To protect your record label from certain financial losses and even devastation, liability insurance covers medical expenses and legal fees for which your business may be legally responsible. Cyber insurance – Small businesses that conduct any business online should protect themselves with cyber insurance, which protects them from malware, cyber-attacks, and data loss. If you promote your record label on a website or if you engage in digital distribution, you will want to protect your interests with cyber insurance. Sort Out Your Record Label Taxes Like any small business, your record label will be subject to a variety of local, state, and federal taxes. You might owe property taxes, state and federal income taxes, sales taxes, and even employment taxes. Be sure to register for a Federal Tax ID and any needed state tax IDs, and protect your business by researching the applicable taxes in your region. Join Trade Bodies and Societies To help further the success of your new music label, you should enhance your networking opportunities by joining relevant trade bodies and societies. Members not only boost their networking but they are often invited to free industry events where you can learn more about the music business. For example, members of the British Phonographic Industry are considered parts of the “Brit Awards Voting Academy,” which means they vote on the annual winners. Other trade bodies an indie record label might join include the American Association of Independent Music, the Association of Independent Music Publishers and the International Alliance for Women in Music. Set Up a Business Phone System Your next client might be just a phone call away. Therefore, it’s crucial for every small business owner to set up a business phone system for their company. You never know when the next rising independent artist could be reaching out to you. What features will you need in your record label’s phone system? You might not think you need more than basic phone service features, including caller ID, hold, and voice mail. When choosing business phone system features, however, remember that your phone service presentation can represent your level of professionalism. Build a Team Nobody achieves success alone, and even a sole proprietor should build a team of experts to help launch their independent record label. You don’t need your team to assemble to be effective physically. You can surround yourself with professionals around the world and work together virtually. When starting a record label, you will want to work with professionals, including a music lawyer, music producers, accountants, radio personalities, public relations representatives, and music video directors. You also will want to make important contacts with talent scouts and entertainment managers who can help you sign contracts with musicians. Market Your Label If you want the world to know about your record company, it’s vital you market your label. You can hire a marketing agency to promote your business, or you can concentrate on promotion in-house. Without marketing, your small label might flounder and fail to grow. Even after you sign artists and record albums and digital music, the promotion will remain an integral part of your record business. Get Groups to Sign Up How do you convince talent they can trust their music careers to your label? Without artists and groups to record music for you, there is no product, and you don’t have a functioning label. Even a new label will likely need to work with artists’ managers and lawyers when signing legal contracts and a recording agreement, so you’ll also want representation and legal advice. Look for Investors How will you finance your record label? Launching your brand might not take much, but running a record label takes money. You will need to pay artists, pay for recording costs, and pay for publication, marketing, and distribution, among many other costs involved with running a small business. Many small business owners find it challenging to cover all of these expenses on their own, leading them to seek at least one individual to invest in their business. Release Music Distribution used to be a headache for anyone not affiliated with a major label, but thanks to online music and streaming services like Apple Music and Spotify, releasing music is now an option for practically anyone. Any indie record label or independent artist can sell their music in the world’s largest online music stores by choosing a digital distributor. Even a first release can become a big seller and make a profit without recouping all the manufacturing costs associated with physical album sales. Collect Your Royalties As your music begins to be streamed and purchased, you will start receiving royalty payments from your distributor, which are based on your sales. Additionally, you may receive other types of payments, such as mechanical royalties, public performance royalties, and SoundExchange royalties. Be the Owner of a Successful Independent Record Label Owning a successful independent record label is not just about releasing music; it’s about creating a sustainable, influential presence in the music industry. Here are key factors to focus on: Foster Artist Development: One of the key roles of a record label is to help artists develop their talent and reach their full potential. Invest time in identifying and nurturing promising artists, helping them refine their style, and guiding them in their career paths. Successful artist development can lead to long-term relationships and a strong roster of talent for your label. Build Strong Industry Relationships: Networking is crucial in the music business. Establish and maintain relationships with music producers, distributors, promoters, venue owners, and other record labels. These connections can lead to collaborative opportunities, better distribution deals, and increased visibility for your label and artists. Effective Marketing and Promotion: Develop innovative marketing strategies for your artists and their music. This might include digital marketing, social media campaigns, music videos, and live events. It’s important to adapt your marketing approach to each artist’s style and audience. Diversify Revenue Streams: Look for multiple revenue streams beyond just selling music. This can include merchandise sales, live performance bookings, licensing deals, and collaborations with other brands or artists. Diversification helps stabilize your income and can open new opportunities for growth. Stay on Top of Industry Trends: The music industry is constantly evolving, with new genres emerging and consumer preferences changing. Stay informed about current trends, emerging technologies in music production and distribution, and shifts in the way people consume music. Invest in Technology: Utilize the latest technology for music production, distribution, and marketing. This includes high-quality recording equipment, digital distribution platforms, and data analytics tools to track sales and streaming numbers. Encourage Creative Freedom: Provide artists with the opportunity to explore and express their creativity. This approach can result in distinctive, innovative music that differentiates your label from the competition. Manage Finances Wisely: Keep a close eye on your finances, including budgeting for productions, marketing, and artist advances. Use financial data to make informed decisions about investments and expansions. Prioritize Quality Over Quantity: Releasing a smaller number of high-quality, well-promoted albums is more beneficial than putting out a large volume of poorly produced ones. High-quality releases enhance your label’s reputation and credibility. Plan for Long-Term Growth: Always keep an eye on the future. Plan for the long-term growth of your label, setting realistic goals and adapting your strategy as the industry changes. Stay Passionate and Committed: Finally, your passion for music and commitment to your artists and their work is what will drive your label’s success. Stay enthusiastic and dedicated, and your passion will resonate in every aspect of your business. By focusing on these aspects, you can build a successful and reputable independent record label that not only thrives in the competitive music industry but also contributes positively to the artistic community. Once you start earning money, you are well on your way to being the owner of a successful independent record label. Like any small business, you’ll want to look ahead toward further growth and maximize your earnings where possible. Scaling the business will be your next major step. How to Start a Record Label with No Money Anyone can start a record label, even if they don’t have any money. Eventually, you’ll need capital to expand your business, but it’s possible to find significant savings when you start your indie label. By the time you’ve chosen a name and established a social media presence, both of which are free, your label can be called official. Networking with artists also costs nothing, and you might be able to score your first contract before you’ve spent a dime. If you still have no money when it’s time to record music, you can seek an angel investor to help your company grow. Pros and Cons of Starting Your Own Record Label Starting Your Own Record LabelGoing with a Company Creative freedomLess creative freedom Financial freedomLess financial freedom Helping artists achieve their dreamsLess involvement in artist development Building a brandLess control over brand identity Learning the business side of musicLess hands-on experience Networking opportunitiesLess networking opportunities Sense of accomplishmentLess sense of ownership RiskLess risk Time commitmentLess time commitment Whether you start your own record label or go with an established company, both have pros and cons. Here are the pros and cons of starting your own label. Creative freedom: When you start your record label, you have complete control over the music you release. You can sign the artists you want, produce the music you want, and release it how you want. This can be a great advantage if you have a clear vision for your label and want to execute it exactly the way you want. However, it can also be a disadvantage if you don’t have much experience in the music industry and don’t know how to market and promote your music effectively. Financial freedom: When you start your own record label, you keep a larger share of the profits from your music sales than you would if you were signed to a company. This can be a great advantage if your label is successful. However, it’s important to remember that starting your own record label is a risky business venture, and there is no guarantee of success. You could lose a lot of money if you are not careful. Helping artists achieve their dreams: When you start your own record label, you can help talented artists achieve their dreams of becoming successful musicians. This can be a very rewarding experience, and it can also be a great way to build your own reputation in the music industry. However, it’s important to remember that not all artists are successful, and you could end up investing a lot of time and money into artists who never achieve mainstream success. Building a brand: When you start your own record label, you can build a unique brand that reflects your music taste and vision for the future. This can be a great way to connect with music fans and build a loyal following for your label. However, it’s important to remember that building a brand takes time and effort, and success is not guaranteed. Learning the business side of music: When you start your own record label, you will learn a lot about the business side of music. This includes things like marketing, promotion, distribution, and finance. This knowledge can be invaluable if you ever decide to sell your label or if you want to work in the music industry in another capacity. Networking opportunities: When you start your own record label, you will meet a lot of interesting people in the music industry, including artists, managers, promoters, and other label owners. These networking opportunities can be very helpful if you want to promote your label and its artists. However, it’s important to remember that not all the people you meet will be helpful, and you must be careful who you trust. Sense of accomplishment: When you start your own record label, and it is successful, you will feel great accomplishment. You will know that you have achieved something that is very difficult to do, and you will have helped to create something that will have a lasting impact on the music industry. Risk: Starting your own record label is a risky business venture. There is no guarantee of success, and you could lose a lot of money if you are not careful. You need to be prepared to put in a lot of hard work and make a lot of sacrifices. Time commitment: Starting your own record label is a very time-consuming venture. You will need to be prepared to put in long hours and make a lot of personal sacrifices. If you are unwilling to commit the time and effort, you will not likely be successful. FAQs What is a Record Label, and Why Should I Start One? A record label is a company that markets and promotes music and artists. Starting a record label allows you to have control over the production, distribution, and promotion of the music, providing a platform for new and existing talent. What Are the Legal Requirements for Starting a Record Label? Legal requirements can differ depending on the location, but they typically involve registering the business, acquiring the necessary licenses and permits, and ensuring adherence to copyright laws. How Much Capital is Required to Start a Record Label? The initial capital required can vary widely depending on the scale of the label. It can start from a few thousand dollars for a small independent label to millions for a large-scale operation. How Can I Find Artists to Sign to My Label? Finding artists can be done through networking, attending live shows, social media scouting, and collaboration with other industry professionals. Building relationships with musicians and understanding their needs is key to attracting talent. What Kind of Business Model Should I Choose for My Record Label? The business model varies based on the label’s objectives and available resources. Some labels prioritize digital distribution, whereas others may concentrate on physical sales. Additionally, hybrid models are prevalent, addressing diverse market needs. How Do I Market and Promote the Music on My Label? Marketing strategies can encompass social media promotion, press releases, music videos, live performances, and collaborations with influencers. It’s essential to understand the target audience to ensure effective promotion. What Are the Common Challenges in Running a Record Label, and How Can I Overcome Them? Common challenges include financial management, legal compliance, artist relations, and staying current with industry trends. Continuous learning, careful planning, and collaboration with experienced professionals can help in overcoming these challenges. Image: Depositphotos, Envato Elements This article, "How to Start a Record Label" was first published on Small Business Trends View the full article

Whether you’re a musician looking for more control over the publication of your art or an entrepreneur who enjoys working with talent, you can get any small music business ideas off the ground by starting your own record label. And it’s easier than you might think. Read on for everything you need to start your own independent record label. What is a Record Label? A record label is a brand that represents the music of one or more artists. It conducts the business of music, including signing contracts with and promoting musicians, as well as recording, publishing, and distributing their music in physical and electronic formats. While all of these functions are typically carried out in-house at a major record label, tasks like publication and distribution often are outsourced to other companies by independent record labels. How Much Does it Cost to Start a Record Label? You don’t necessarily need any capital to start a small independent record label. In fact, you can establish a label with no money by naming it and creating a social media presence. Once you start working with artists, you can seek an investor to financially support your business venture. Are Record Labels Profitable? Publishing records isn’t without its costs, and a record label must pay its artists, pay for recording costs and pay for publication before it can ever sell a record. These costs must then be recouped from music sales before the small business begins to turn a profit. While a record label ultimately can become a profitable business, don’t expect to start seeing those gains immediately. How to Start a Record Label: 21 Simple Steps to Get Started in the Music Industry Have you always wanted to try your hand at a music career? Are you a music lover who has always dreamed of becoming a label owner? Check out the following 21 simple steps to get started in the music industry and start a record label: Name Your Record Label Business and Register What will you call your record label? It’s vital that your label has a unique business name, so be sure to research your options before choosing. Check for other businesses with the same name using sources including state registries, the federal trademark database and even Google. You might also want to be sure the name is available as a website domain, even if that organization does business under another brand. You want to protect your brand once you’ve chosen your record label’s name. Registering for a trademark ensures your brand name remains unique among the competition. What is a trademark? In the United States, a registered trademark provides the exclusive right to use your business name nationwide in connection with the goods and services you identify when you register. It also allows you to enforce your trademark by filing a lawsuit in federal court if a competitor infringes on it and uses your name. Brand Your Indie Label Your indie label brand might start with your name, but it doesn’t end there. Audiences also identify brands visually, so it’s important to create a logo to represent your record label. Your logo will visually represent your record company to the market, so it should signify your label’s music, values, and vision. If you are artistically inclined, you can design your own logo, or you can choose from a variety of logo design tools and services. Choose a Business Structure How will you structure your record label? Will you be the sole owner of your small business, or will your indie label be a partnership? Who is legally responsible for the brand? When establishing the structure of your record company, you can choose from a variety of business entities, but the following three will be most commonly used by small indie labels: Sole proprietorship – This is the easiest type of business structure to set up. A sole proprietorship can be created without any formalities, as the business and the individual owner are considered the same legal entity. In this arrangement, the owner receives all business profits but is also fully responsible for any liabilities incurred by the business. Partnership – A partnership is a business owned by more than one person. Each partner contributes to the business, although not necessarily equally. For example, one partner might provide capital while another provides talent and skill. Each partner then shares in the profits and losses of the business. While not legally required, it’s beneficial to establish a legal partnership agreement, which is a basic business agreement that determines roles and responsibilities. LLC – LLCs combine the characteristics of a sole proprietorship and a corporation. A limited liability company is a business structure that protects its owners’ personal assets and personal responsibility for the company’s debts or liabilities. Unlike shareholders in a corporation, however, LLCs aren’t taxed as separate business entities. Research the Competition of Major Labels It’s important for any small business owner to understand their competition. In the record industry, brands will be competing against major record labels and other independent record labels. Research the competition and see what other labels are doing that you want to emulate and in what ways you can make your indie label unique and stand apart from the competition. Pick a Niche and Understand Your Target Market If you want your indie record label to stand apart from the sea of competition, choosing a business niche and target market is important. The music industry is vast, and your small business will easily get lost in the crowd of independent labels if you try to cater to the entire market. In what type of music will you specialize? Will you sign blues singers, hip-hop artists or folk musicians? Will you cater to casual listeners, teenage music lovers, or international fans? Set Up a Business Bank Account Before your business starts sending or receiving money, be sure to open a business bank account. A business bank account offers a level of professionalism to your small business, and it helps keep your record label legally compliant by separating your business and personal finances. Purchase Necessary Equipment What equipment will you need to start your own record label? You can outsource the publishing and distribution of your music, and you can rent time in a studio to record an album. Some musicians also have their own equipment. You can establish a basic recording outfit using standard software and computer equipment for as little as $150. Ultimately, however, you will want to purchase professional-quality recording equipment and establish your own recording studio, which can cost $15,000 or more. Equipment includes acoustic drum kits, audio interfaces, microphones, monitors, mixers, cables, and tables and chairs. Create an Online Presence for Your Music Label Every successful business needs to establish an online presence, and your music label is no exception. It costs nothing to create an online presence. Start by opening an email account for your indie label and establishing a social media presence with profiles on platforms like Facebook, Twitter, and Instagram. You also can create a professional website by registering a domain that ties back into your brand. While you can upgrade to an engaging and even interactive web page, you don’t have to start with a fancy website to create an effective online presence. Get Licenses and Permits Will you need any permits and licenses to operate your record label? Requirements for businesses to obtain various types of permits and licenses vary by state and locality, so the answer requires each small business owner to do some research. Be sure to check on the business requirements in your locality and apply for any applicable permits and licenses for your indie record company. Choose a Location From where will your record label operate? While you can establish your own independent studio in a rented space, you can save money for your small business by operating out of your home office. You can rent studio time and arrange professional meetings at external locations while running your business from home or a shared workspace. Get Business Insurance Getting the right types of insurance for your small business is always important. Insurance policies help protect your company in the event of a fire, theft, natural disaster, crisis, or even a loss of sales. To purchase the right types of insurance for your small business, it’s important to identify your needs. The following business insurance types might be purchased by a small business owner starting a record label: Property insurance – Regardless of the type of business, any company that owns and holds physical property should invest in property insurance. This coverage will safeguard your record label’s assets and equipment, no matter where they are located. Liability insurance – To protect your record label from certain financial losses and even devastation, liability insurance covers medical expenses and legal fees for which your business may be legally responsible. Cyber insurance – Small businesses that conduct any business online should protect themselves with cyber insurance, which protects them from malware, cyber-attacks, and data loss. If you promote your record label on a website or if you engage in digital distribution, you will want to protect your interests with cyber insurance. Sort Out Your Record Label Taxes Like any small business, your record label will be subject to a variety of local, state, and federal taxes. You might owe property taxes, state and federal income taxes, sales taxes, and even employment taxes. Be sure to register for a Federal Tax ID and any needed state tax IDs, and protect your business by researching the applicable taxes in your region. Join Trade Bodies and Societies To help further the success of your new music label, you should enhance your networking opportunities by joining relevant trade bodies and societies. Members not only boost their networking but they are often invited to free industry events where you can learn more about the music business. For example, members of the British Phonographic Industry are considered parts of the “Brit Awards Voting Academy,” which means they vote on the annual winners. Other trade bodies an indie record label might join include the American Association of Independent Music, the Association of Independent Music Publishers and the International Alliance for Women in Music. Set Up a Business Phone System Your next client might be just a phone call away. Therefore, it’s crucial for every small business owner to set up a business phone system for their company. You never know when the next rising independent artist could be reaching out to you. What features will you need in your record label’s phone system? You might not think you need more than basic phone service features, including caller ID, hold, and voice mail. When choosing business phone system features, however, remember that your phone service presentation can represent your level of professionalism. Build a Team Nobody achieves success alone, and even a sole proprietor should build a team of experts to help launch their independent record label. You don’t need your team to assemble to be effective physically. You can surround yourself with professionals around the world and work together virtually. When starting a record label, you will want to work with professionals, including a music lawyer, music producers, accountants, radio personalities, public relations representatives, and music video directors. You also will want to make important contacts with talent scouts and entertainment managers who can help you sign contracts with musicians. Market Your Label If you want the world to know about your record company, it’s vital you market your label. You can hire a marketing agency to promote your business, or you can concentrate on promotion in-house. Without marketing, your small label might flounder and fail to grow. Even after you sign artists and record albums and digital music, the promotion will remain an integral part of your record business. Get Groups to Sign Up How do you convince talent they can trust their music careers to your label? Without artists and groups to record music for you, there is no product, and you don’t have a functioning label. Even a new label will likely need to work with artists’ managers and lawyers when signing legal contracts and a recording agreement, so you’ll also want representation and legal advice. Look for Investors How will you finance your record label? Launching your brand might not take much, but running a record label takes money. You will need to pay artists, pay for recording costs, and pay for publication, marketing, and distribution, among many other costs involved with running a small business. Many small business owners find it challenging to cover all of these expenses on their own, leading them to seek at least one individual to invest in their business. Release Music Distribution used to be a headache for anyone not affiliated with a major label, but thanks to online music and streaming services like Apple Music and Spotify, releasing music is now an option for practically anyone. Any indie record label or independent artist can sell their music in the world’s largest online music stores by choosing a digital distributor. Even a first release can become a big seller and make a profit without recouping all the manufacturing costs associated with physical album sales. Collect Your Royalties As your music begins to be streamed and purchased, you will start receiving royalty payments from your distributor, which are based on your sales. Additionally, you may receive other types of payments, such as mechanical royalties, public performance royalties, and SoundExchange royalties. Be the Owner of a Successful Independent Record Label Owning a successful independent record label is not just about releasing music; it’s about creating a sustainable, influential presence in the music industry. Here are key factors to focus on: Foster Artist Development: One of the key roles of a record label is to help artists develop their talent and reach their full potential. Invest time in identifying and nurturing promising artists, helping them refine their style, and guiding them in their career paths. Successful artist development can lead to long-term relationships and a strong roster of talent for your label. Build Strong Industry Relationships: Networking is crucial in the music business. Establish and maintain relationships with music producers, distributors, promoters, venue owners, and other record labels. These connections can lead to collaborative opportunities, better distribution deals, and increased visibility for your label and artists. Effective Marketing and Promotion: Develop innovative marketing strategies for your artists and their music. This might include digital marketing, social media campaigns, music videos, and live events. It’s important to adapt your marketing approach to each artist’s style and audience. Diversify Revenue Streams: Look for multiple revenue streams beyond just selling music. This can include merchandise sales, live performance bookings, licensing deals, and collaborations with other brands or artists. Diversification helps stabilize your income and can open new opportunities for growth. Stay on Top of Industry Trends: The music industry is constantly evolving, with new genres emerging and consumer preferences changing. Stay informed about current trends, emerging technologies in music production and distribution, and shifts in the way people consume music. Invest in Technology: Utilize the latest technology for music production, distribution, and marketing. This includes high-quality recording equipment, digital distribution platforms, and data analytics tools to track sales and streaming numbers. Encourage Creative Freedom: Provide artists with the opportunity to explore and express their creativity. This approach can result in distinctive, innovative music that differentiates your label from the competition. Manage Finances Wisely: Keep a close eye on your finances, including budgeting for productions, marketing, and artist advances. Use financial data to make informed decisions about investments and expansions. Prioritize Quality Over Quantity: Releasing a smaller number of high-quality, well-promoted albums is more beneficial than putting out a large volume of poorly produced ones. High-quality releases enhance your label’s reputation and credibility. Plan for Long-Term Growth: Always keep an eye on the future. Plan for the long-term growth of your label, setting realistic goals and adapting your strategy as the industry changes. Stay Passionate and Committed: Finally, your passion for music and commitment to your artists and their work is what will drive your label’s success. Stay enthusiastic and dedicated, and your passion will resonate in every aspect of your business. By focusing on these aspects, you can build a successful and reputable independent record label that not only thrives in the competitive music industry but also contributes positively to the artistic community. Once you start earning money, you are well on your way to being the owner of a successful independent record label. Like any small business, you’ll want to look ahead toward further growth and maximize your earnings where possible. Scaling the business will be your next major step. How to Start a Record Label with No Money Anyone can start a record label, even if they don’t have any money. Eventually, you’ll need capital to expand your business, but it’s possible to find significant savings when you start your indie label. By the time you’ve chosen a name and established a social media presence, both of which are free, your label can be called official. Networking with artists also costs nothing, and you might be able to score your first contract before you’ve spent a dime. If you still have no money when it’s time to record music, you can seek an angel investor to help your company grow. Pros and Cons of Starting Your Own Record Label Starting Your Own Record LabelGoing with a Company Creative freedomLess creative freedom Financial freedomLess financial freedom Helping artists achieve their dreamsLess involvement in artist development Building a brandLess control over brand identity Learning the business side of musicLess hands-on experience Networking opportunitiesLess networking opportunities Sense of accomplishmentLess sense of ownership RiskLess risk Time commitmentLess time commitment Whether you start your own record label or go with an established company, both have pros and cons. Here are the pros and cons of starting your own label. Creative freedom: When you start your record label, you have complete control over the music you release. You can sign the artists you want, produce the music you want, and release it how you want. This can be a great advantage if you have a clear vision for your label and want to execute it exactly the way you want. However, it can also be a disadvantage if you don’t have much experience in the music industry and don’t know how to market and promote your music effectively. Financial freedom: When you start your own record label, you keep a larger share of the profits from your music sales than you would if you were signed to a company. This can be a great advantage if your label is successful. However, it’s important to remember that starting your own record label is a risky business venture, and there is no guarantee of success. You could lose a lot of money if you are not careful. Helping artists achieve their dreams: When you start your own record label, you can help talented artists achieve their dreams of becoming successful musicians. This can be a very rewarding experience, and it can also be a great way to build your own reputation in the music industry. However, it’s important to remember that not all artists are successful, and you could end up investing a lot of time and money into artists who never achieve mainstream success. Building a brand: When you start your own record label, you can build a unique brand that reflects your music taste and vision for the future. This can be a great way to connect with music fans and build a loyal following for your label. However, it’s important to remember that building a brand takes time and effort, and success is not guaranteed. Learning the business side of music: When you start your own record label, you will learn a lot about the business side of music. This includes things like marketing, promotion, distribution, and finance. This knowledge can be invaluable if you ever decide to sell your label or if you want to work in the music industry in another capacity. Networking opportunities: When you start your own record label, you will meet a lot of interesting people in the music industry, including artists, managers, promoters, and other label owners. These networking opportunities can be very helpful if you want to promote your label and its artists. However, it’s important to remember that not all the people you meet will be helpful, and you must be careful who you trust. Sense of accomplishment: When you start your own record label, and it is successful, you will feel great accomplishment. You will know that you have achieved something that is very difficult to do, and you will have helped to create something that will have a lasting impact on the music industry. Risk: Starting your own record label is a risky business venture. There is no guarantee of success, and you could lose a lot of money if you are not careful. You need to be prepared to put in a lot of hard work and make a lot of sacrifices. Time commitment: Starting your own record label is a very time-consuming venture. You will need to be prepared to put in long hours and make a lot of personal sacrifices. If you are unwilling to commit the time and effort, you will not likely be successful. FAQs What is a Record Label, and Why Should I Start One? A record label is a company that markets and promotes music and artists. Starting a record label allows you to have control over the production, distribution, and promotion of the music, providing a platform for new and existing talent. What Are the Legal Requirements for Starting a Record Label? Legal requirements can differ depending on the location, but they typically involve registering the business, acquiring the necessary licenses and permits, and ensuring adherence to copyright laws. How Much Capital is Required to Start a Record Label? The initial capital required can vary widely depending on the scale of the label. It can start from a few thousand dollars for a small independent label to millions for a large-scale operation. How Can I Find Artists to Sign to My Label? Finding artists can be done through networking, attending live shows, social media scouting, and collaboration with other industry professionals. Building relationships with musicians and understanding their needs is key to attracting talent. What Kind of Business Model Should I Choose for My Record Label? The business model varies based on the label’s objectives and available resources. Some labels prioritize digital distribution, whereas others may concentrate on physical sales. Additionally, hybrid models are prevalent, addressing diverse market needs. How Do I Market and Promote the Music on My Label? Marketing strategies can encompass social media promotion, press releases, music videos, live performances, and collaborations with influencers. It’s essential to understand the target audience to ensure effective promotion. What Are the Common Challenges in Running a Record Label, and How Can I Overcome Them? Common challenges include financial management, legal compliance, artist relations, and staying current with industry trends. Continuous learning, careful planning, and collaboration with experienced professionals can help in overcoming these challenges. Image: Depositphotos, Envato Elements This article, "How to Start a Record Label" was first published on Small Business Trends View the full article

AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But as it turns out, we’re building an AI…Read more ›View the full article

Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it can be scheduled for you. It is like that Duplex feature we saw years ago, where Google would try to schedule a restaurant reservation for you.View the full article

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London court gives Mohammed Zina three months to pay the amount that is available from current assetsView the full article

Recently, the IRS realized that it owes $2.4 billion total in COVID stimulus payments to about one million taxpayers, with a maximum payment of $1,400. If you’re eligible for a stimulus check, you don’t have to do anything to receive it: The IRS is sending out honest-to-goodness windfalls to a million Americans. Unlike your tax refund—which is a portion of your salary being returned to you—no one is likely to wag a finger at you for getting a stimulus check. But that doesn’t necessarily make it easy to figure out what to spend your stimulus money on. If you’re looking for good uses for your stimulus money, here are several strategies that can help you make the most of your money. Put it someplace safe while you decide Getting an unexpected $1,400 is the kind of financial boon that is both smaller and larger than it seems. It’s a small enough windfall that you can easily spend it all without even noticing until it’s gone. But it’s a large enough amount of money that you will kick yourself when you accidentally spend it without thinking. That’s why your first order of business—if you don’t already know exactly what you plan to do with that IRS stimulus check money—is to put it somewhere you can’t fritter it away by accident. The taxpayers receiving a paper check may want to deposit that bad boy directly into a savings account, while anyone getting their stimulus via direct deposit may want to transfer the money to a savings account as soon as it clears their checking account. The longer it stays in your checking account, the more likely it is that it will be spent accidentally. And the whole point of an unexpected windfall is to enjoy it—or at least let it make your life better. Be kind to your future self This is the point in the article where every financial writer is duty bound to advise you to pay down high-interest debt with your IRS stimulus check. And that is excellent, if boring, advice. If you are struggling with high-interest credit cards, student loans, or any other debt that makes you feel like you’re drowning, using stimulus money to help dig yourself out of that debt hole is a fantastic idea. This kind of debt paydown advice is about improving things for your future self. Sending a big payment to your credit card will make it easier and less stressful for future you to get that thing paid off. That’s a great reason to use your stimulus money for debt payoff. But that is not the only way this money can show kindness to your future self: you can also set the money aside for retirement. (This, by the way, is another suggestion every financial writer feels obligated to include in articles of this kind.) These suggestions are common because so many Americans are overwhelmed by debt and have underfunded retirement plans. If that describes your situation, please do consider using at least part of your stimulus money to ease your future financial stress. A simple thought exercise But one of the best ways to figure out how to treat your future self kindly is to just ask. Consider this thought exercise: Imagine your future self enjoying an easy, low-stress day. Think through what you would need to make such a relaxing future a reality. For instance, someone with chronic back pain might schedule several massage sessions for their busiest work season, making it easier to handle work stress. Another individual might upgrade the elderly laptop they use every day, which would improve their daily stress levels. Remember, you’re checking in with your future self, rather than telling yourself that future you happens to want exactly the same unnecessary gadget that current you is craving. You want to figure out what your future self will be glad you did today. You may still decide to send the money to your credit card or 401(k), since that’s what will most relieve your future self’s anxiety, but going through the thought exercise can give future you a chance to weigh in. Treat yourself There is nothing wrong with using your stimulus money to buy yourself something flashy—with the caveat that paying down debt or investing for retirement might be the “smarter” choice. This is, in some ways, an easy decision, since everyone can easily come up with ways to treat themselves with unexpected money. But you might want to consider some of the less common ways you might treat yourself with this money, including: Buy yourself some budgeting slack Many monthly services offer discounts to customers who pay annually instead of monthly. You might be able to use your stimulus to make an annual payment for auto insurance, streaming services, gym memberships, or tuition. If you use your IRS check to make an annual payment to one of your service providers, you will free up the monthly amount you’ve been paying. While you’re at it, set up an automatic transfer of a portion of your monthly savings into a savings account—and build up the reserves to prepay again next year. You’ll get the benefit of a roomier budget—that doesn’t constrict again once the year comes to an end. Be a kid again One of the quotidian tragedies of adulthood is losing touch with the things we loved as a child. Not only does no one ask grownups what their favorite dinosaur is, but we often put aside the activities that we used to spend hours on. Since you’ve already had a conversation with your future self, sit down with 8-year-old you and ask them what they want to do. Consider spending some of your stimulus money on whatever activities the child version of you misses most. Donate Making charitable donations and treating yourself may seem mutually exclusive. But some of the headiest emotional highs come from being generous to others. Giving some of your stimulus money to a cause you care deeply about will be something that sticks with you, which is the best kind of treat. Spending with intention It’s not often that we get to enjoy a gift of money with no strings attached. With some strategic thinking, the 1 million Americans receiving a stimulus check from the IRS this month have an opportunity to really enjoy the money. To start, taxpayers should put the money somewhere where they can’t easily spend it while they decide what to do with the dough. These stimulus payments are a decent windfall, but not so big that you can’t accidentally spend it all without thinking. To figure out what to spend the money on, be kind to your future self. In many cases, that might mean paying down debt or investing for retirement. But thinking through what your future self would want can help you identify the best way to spend the money to relieve your future stress. Of course, treating yourself is always an option with unexpected money. But instead of buying the thingamabob you’ve had your eye on, consider some less common treats, like prepaying for a service—and gaining some slack in your monthly budget, indulging in your inner child’s favorite, neglected activities, or donating money to a cause close to your heart. Spending your stimulus intentionally is the best way to get the most out of the money. View the full article

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We live in a world that is saturated with leadership wisdom—from countless books to endless streams of think pieces—yet the gap between what leaders know and what they do is as wide as ever. The thing is, leadership transformation is hard. It takes courage to step outside the status quo. And it’s deeply human to cling to comfort and choose habit over risk. In our years of working with leaders, we’ve noticed those who succeed at continuously evolving their leadership mettle strike a balance between three impulses. To make the concept easier to grasp, we visualize each impulse as a persona: the Kid, the Scientist, and the Gardener. These personas act as a framework to not just learn but to maintain momentum in one’s personal leadership development journey. Here’s how: 1. The kid persona cultivates curiosity, play, and bold action Picture a child encountering the world: Everything is new and fair game to touch, break, or build. Kids aren’t afraid of failure; they learn by doing, adjusting, and doing again. Leaders often limit their learning by the perceived parameters they operate in. But by embracing the Kid persona, leaders can tap into a playful curiosity and willingness to act without having every answer tied up in a bow. Leaders too often succumb to analysis paralysis, fearful of imperfection, criticism, or worse, failure. But kids move—they try and they try again. An executive director we coached, for example, felt that bureaucracy hampered her team’s creative problem-solving. In response, she gathered the team and they spent a day clarifying their objectives and creatively brainstorming the systems they needed to “break” so they could rebuild them more effectively. She saw immediate results. They created an efficient process for getting things done, with less bureaucratic friction. This resulted in higher accountability and reduced frustration among the team. Sometimes, leaders need to be bold enough to dismantle what isn’t working so they can rebuild something even better. To be the Kid, leaders need to cultivate the courage to play with new ideas, even when the stakes feel high. This doesn’t mean reckless gambles; it means small, bold experiments, knowing that not every attempt will succeed—and that that’s okay. Try a new meeting format. Give frontline staff decision-making autonomy for a day. Stop asking, “What if I fail?” and start saying, “Let’s see what happens.” 2. The scientist encourages rigorous observation and iteration Being curious alone isn’t enough. Enter the Scientist, who follows up playful experiments with data collection, keen observation, and a commitment to learning. The Scientist is the counterweight to rash impulsiveness and unintelligent failure. After a leadership team tried out a new decision-making framework, one executive we worked with assumed it had gone well because it resulted in shorter meetings. But a “scientific” enquiry revealed another story. Surveys and structured feedback highlighted that many team members felt sidelined or pressured to agree quickly. This, in turn, meant that decisions only represented the opinions of a few. With data in hand, this leader iterated: He refined the process and incorporated structured time for dissent and debate. The changes stuck precisely because they evolved through cycles of learning. Adopting the Scientist persona means seeking feedback, reflecting honestly on outcomes, and iterating deliberately. This might include gathering 360-degree reviews, analyzing team performance metrics, or simply pausing to ask, “What worked, and what didn’t?” This feedback doesn’t need to be external. The Kid might challenge a leader to play around with different ways of communicating during meetings (speaking first or speaking last, only asking questions, or only summarizing). In addition to observing the impact this has on the team, the smart Scientist looks inward as well, by asking questions like, “How does it feel when I behave in X ways? ” The Scientist is ultimately concerned with hypothesis-testing and has a willingness to put personal agenda to the side. This also requires a healthy degree of self-reflection. The Scientist embodies humility and recognizes that great leaders are lifelong learners who improve through careful study and thoughtful change. 3. The gardener nurtures growth and prunes what no longer serves After exploration and evidence-based reflection comes cultivation. The Gardener persona turns inward, focusing on nurturing their own growth and weeding out behaviors, habits, and beliefs that hinder one’s leadership potential. This self-cultivation ensures that change isn’t superficial, but deeply rooted in ongoing personal transformation. This involves nurturing strengths such as empathy, communication, or resilience. And just as importantly, the Gardener identifies and removes the “weeds”—patterns of behavior such as micromanagement, defensiveness, or self-doubt—that choke progress. One executive we coached struggled with the need to control every decision. By embracing the Scientist and the Kid, he first noticed that something was off with his team and started experimenting with alternative approaches to delegation. But it’s only by embodying the Gardener could he truly acknowledge that the problem was his tendency to micromanage. In response, he began intentional delegation to team members, which not only reduced the reliance on him, but boosted the volume of quality ideas by tapping into the talent around him. Over time, this fostered team engagement by cultivating shared ownership of the company’s success and growth. The Gardener is patient but deliberate. Growth within oneself requires consistent effort, care, and self-reflection. Leadership doesn’t thrive on autopilot. It demands regular, conscious tending. It requires the commitment to nurture what helps you grow and to release what holds you back. In adopting the Gardener persona, leaders take radical responsibility for their own transformation, recognizing that true leadership growth starts within themselves. By doing so, they become not only better leaders for others, but more authentic versions of themselves. Blending personas for transformational change No single persona transforms leadership alone; the magic lies in their synergy. Leaders who play like Kids, analyze like Scientists, and nurture themselves like Gardeners develop practices that endure. They embody curiosity, rigor, and care—a powerful combination that creates space for nuance and brings abstract leadership wisdom to life. True transformation doesn’t happen in a vacuum or through a single “aha” moment. It unfolds in iterative, intentional cycles of bold action, reflection, and cultivation—it’s a continuous evolution. When leaders embrace these personas, change is not just an aspiration—it becomes a living practice that inspires others to grow alongside them. So, put on your explorer’s cap, pick up the magnifying glass, and tend your internal garden. Tomorrow’s leaders will thrive not just by knowing, but by continually growing. View the full article

Over 15 years of working with leaders, I’ve noticed a clear pattern: Burnout often stems from what I call the Superman leadership style. Many cultures hold tightly to this image of a leader as strong, confident, and capable of fixing anything. This ideal isn’t just a societal expectation—it’s one that leaders impose on themselves. But striving to be a “Superman” leader is a recipe for burnout, because it’s both unrealistic and unattainable. Burnout, as highlighted by the World Health Organization, is an occupational phenomenon. It’s marked by exhaustion, reduced professional effectiveness, and a sense of detachment from one’s work. And leaders that fit the Superman mold are more prone to these symptoms because of the unrelenting pressure they face on a daily basis. Through my work with burned-out leaders, I’ve identified three internal taboos that often define this Superman style of leadership. These operate beneath the surface but have a significant impact. Recognizing and challenging them could be the first step toward a more sustainable approach to leadership. 1. The taboo against not knowing Superman rules dictate that leaders must always have the answers. A senior executive I worked with felt overwhelmed when her team, going through challenges, experienced significant anxiety and looked to her for guarantees that everything would turn out fine. Adding to the burden, higher-ups also placed similar expectations on her. Over time, she realized that much of her burnout stemmed from trying to project certainty in situations where there was none, especially in a fast-changing environment. She reflected, “I thought I was being paid to know the answers. I felt I had to act like I knew because that’s how I understood my role.” Another leader shared: “I feel like I have to know what to do in every situation. Admitting I don’t know feels like failing.” This taboo pressures leaders to constantly appear in control, but false certainty in such an unpredictable world is dangerous. As award-winning author Maggie Jackson noted in her book Uncertain: The Wisdom and Wonder of Being Unsure, that you need to embrace uncertainty during times of flux and a remarkable antidote to narrow-mindedness. 2. The taboo against losing control Imagine a doctor claiming they could cure every patient, no matter the circumstances. Absurd, right? Yet many leaders take on a similar mindset, believing they need to control every outcome to prove their worth. One executive I worked with shared: “When two key team members left in one month, I couldn’t stop blaming myself. If something goes wrong, it’s always my fault.” The Superman mindset requires leaders to maintain tight control over their teams, their processes, and their outcomes. It creates an illusion that you’re responsible for everything, even if circumstances are beyond your control. These kinds of leaders see mistakes, failures, and setbacks as personal flaws. Another leader I coached described how he felt after a product launch failed due to market conditions: “I couldn’t shake the feeling that it was my fault, even though our data showed the market just wasn’t ready.” When leaders cling to the illusion of control, their teams become less proactive, waiting for orders rather than taking initiative. A simple exercise of distinguishing what’s within their control and what isn’t can help leaders release unnecessary pressure and empower their teams. 3. The taboo against vulnerability One leader put it bluntly: “If you want to climb the ladder, you keep your problems to yourself.” Superman leaders believe they need to appear fine at all times, they need to be confident, energized, and unshakable. Vulnerability and mental health remain taboo topics for many leaders, despite growing awareness of their importance. But keeping up appearances comes at a cost. Leaders who bottle up their struggles often miss out on the trust and connection that come from being open and authentic. Melissa Doman, in her book Yes, You Can Talk About Mental Health at Work, pushes back against the outdated belief that mental health issues are purely personal and don’t belong at work. She argues that mental health should be treated just like physical health, and it’s crucial to break the stigma surrounding mental health discussions at the office. A VP I worked with struggled to connect with her team until she shared a personal story about navigating a difficult divorce and the emotional toll it took on her. Her openness transformed her team’s perception of her. One team member later told her, “It was the first time I saw you as a real person.” The impact of Superman leadership Here’s the reality: Superman leaders thrive on the outside but struggle on the inside. They operate at maximum energy output, depleting their resources quickly. And it’s not just about their personal well-being. Superman leaders often stifle their teams without realizing it. By taking on all the responsibility and keeping everything tightly controlled, they create an environment where others are afraid to take risks, propose new ideas, or admit mistakes. Another perspective on leadership Burnout doesn’t have to be the cost of leadership. Leaders who let go of these taboos—admitting when they don’t know everything, accepting that not everything is within their control, and embracing vulnerability—often find themselves leading with more energy, clarity, and effectiveness. If you’ve been operating as a Superman leader, consider reflecting on the following questions: Is all this pressure really necessary? Chances are, some of it is self-imposed and entirely avoidable. What would happen if you let go of what’s no longer serving you? After all, leadership isn’t about being Superman. It’s about creating a sustainable approach that empowers both you and your team to thrive. View the full article

The state bill would also mandate third-party appraisal of properties and offer a three-day window for consumers to withdraw from agreements. View the full article

When I recently needed to find a last-minute place to stay for a week in Palo Alto, I picked one of the cheapest options on Airbnb: a 13-by-13 foot tiny house. Inside, the main living area was smaller than a parking space. Still, it had room for everything you might find in a typical studio apartment. Along the back, a tiny loveseat disguised a Murphy bed that could be pulled down from the wall; the coffee table was exactly the right size to move to the opposite side of the room when it was time to use the bed. On the other side of the house, there was a minuscule kitchen with a tiny fridge, a two-burner stove, and a sink, next to a semi-normal-sized bathroom with a shower. [Photo: courtesy Kithaus] The home is the smallest ADU, or backyard house, made by a prefab company called KitHAUS. (The company also makes even smaller units, without kitchens or bathrooms, that can be used as home offices or art studios.) The size makes it more likely to be used as a guest house. But it’s also one example of an ADU that could be built relatively quickly and affordably to help tackle the housing crisis—including in L.A., where the city needed hundreds of thousands of new units even before the fires destroyed thousands of homes. The 169-square-foot version of the house starts at only $80,000, and can be built in around a week. Adding a foundation and doing the other prep work needed to install the prefab building adds another 15% to the cost. In total, the size makes it less expensive than building a typical ADU. The company also makes larger (and pricier) versions with one or two bedrooms. In L.A., they could be used in two ways. “It could be a temporary space—in the Palisades, if someone’s going to rebuild their home, we may be able to have a prefab building like a KitHAUS in the burn areas,” says Tom Sandonato, cofounder of the company. The units are made from aluminum and other fire-rated materials, which makes them safer in a wildfire, though not completely fireproof; some ADUs that the company previously built in Altadena and Pacific Palisades were lost in the recent fires. Like other ADUs, the designs can also be used to quickly add new backyard units in cities like L.A. that don’t have enough apartment buildings. [Photo: courtesy Kithaus] The version that I stayed in was a tight squeeze. But that was partly because of the furniture and layout. The combination bed-sofa that the owner had chosen was difficult to wrangle: Since all of the cushions had to be removed from the sofa to pull down the bed—and the bedding had to be taken off to fold the bed back onto the wall to unveil the sofa—I didn’t end up bothering to switch it back and forth. The bed took up most of the floor space. But as I perched on a tiny chair and surveyed the room, I could envision how different furniture could have made the space more functional; a regular bed would have worked better than a Murphy bed, for example, despite the fact that the Murphy bed was designed to save room. I was working remotely from the tiny cottage. But for someone who spends long hours at a job somewhere else and often goes out at night, it’s possible to imagine that 169 square feet could be enough space. At the property where I stayed, there was a a private patio that was larger than the tiny house itself. Thanks to the fact that Palo Alto’s weather is 70 degrees and sunny for much of the year, it was effectively an extra room. [Photo: courtesy Kithaus] L.A. has been trying to push residents to build more backyard houses for a decade, with help from state laws that loosened zoning restrictions. Last year, more than a third of the new houses built in L.A. County were ADUs. Current ADUs are already helping house some Angelenos who lost their homes in the fires. Now, Sandonato is hoping that the city will help streamline permitting more to make ADUs even easier to build. One of the KitHAUS designs, for example, could potentially be pre-permitted to speed up the process. View the full article

Now this is a Lego set suitable for framing. Soon Lego will release an artful 2,615-piece set based on Vincent van Gogh’s Sunflowers painting in collaboration with the Van Gogh Museum in Amsterdam, which has the original work in its permanent collection. There’s no oil paint required for this rendition, though: The Lego set has enough blocks to make 16 sunflowers with adjustable petals, plus a tile with Van Gogh’s signature and a removable frame. The set is currently available for preorder for $199.99 and will ship starting March 1. Lego’s Amsterdam store and the Van Gogh Museum will permanently display sets of their own beginning March 1 as well. [Photo: Lego] Working with the museum helped Lego designers delve into the details of the 1889 painting, according to designer Stijn Oom. One of the greatest challenges they faced was re-creating the “impasto effect,” wherein Van Gogh heavily layered on paint. Indeed, the Lego version pops in 3D. “We are incredibly proud of the result and hope our fans enjoy building it as much as we enjoyed bringing Van Gogh’s masterpiece to life,” Oom said. Lego partnered with the museum for a podcast episode that will be available in March about Van Gogh and the creation of the Lego “Sunflowers” set, so builders can learn about the painting’s history while assembling the piece brick by brick. [Photo: Lego] “We hope this Lego set will inspire and engage new audiences with the art and life story of Vincent van Gogh,” Rob Groot, the museum’s managing director, said in a statement. The set is Lego’s latest foray into the world of art history. Last year, the toy maker turned Van Gogh’s Starry Night into a 2,316-piece set, and it’s also made sets of Art Hokusai’s The Great Wave, Leonardo da Vinci’s Mona Lisa, and Robert Indiana’s LOVE sculpture, as well a detailed re-creation of the Notre Dame Cathedral. In recent years Lego has leaned into more complex—and pricey—toys and sets aimed at adults, including collections based on outside intellectual property, like Marvel and Star Wars, to grow its customer base and bottom line. Legos aren’t just for kids’ toy bins anymore. You can literally hang them on your walls. View the full article

Starting a small business can be exciting and fulfill your entrepreneurial spirit. However, the legal side of things can be daunting for the uninitiated. Don’t fear – there are many ways to get free legal advice for your small business that can help you navigate the complexities of business law. From experienced professionals to online resources, free legal advice is available and tailored to help you get on course with your small business ventures. Let’s dive in! How Can You Legal Advice Free in the US? In the U.S., there are various ways to receive free legal advice or low-cost legal assistance, particularly for issues related to business law, personal law, or other legal matters. Some of these options include: Pro Bono Lawyers: Some attorneys offer free services, known as “pro bono,” for those who cannot afford a lawyer. They may offer these services through private practice, through a law firm’s pro bono program, or via a legal aid society. Pro bono services may range from legal advice to full representation in court. Legal Clinics: Many communities and law schools have legal clinics where law students, under the supervision of a licensed attorney, provide legal services to those who cannot afford representation. This can include advice, document preparation, and even court appearances in some cases. Online Legal Forums: Websites such as Avvo, LawGuru, or the Legal Advice subreddit on Reddit are places where you can post legal questions and receive answers from legal professionals or knowledgeable laypeople. Remember, while these answers can guide you, they do not replace formal legal advice. Small Business Administration (SBA) and SCORE: If your legal questions relate to a small business, the SBA and SCORE (Service Corps of Retired Executives) can provide resources, mentorship, and potentially free or low-cost workshops or consultations. Law School Workshops and Public Lectures: Check with local law schools, as they often host public lectures or workshops on legal topics. These can be a great resource for learning about a particular area of law and can offer the opportunity to ask questions. Local Bar Associations: Most cities or counties have a bar association that can provide referrals to local attorneys. Many of these associations operate a legal hotline or hold occasional free legal clinics where you can talk briefly with an attorney. State and Local Government Websites: Numerous government websites offer resources for legal assistance. For example, they may provide information on landlord-tenant laws, consumer protection laws, or guidance on navigating small claims court. Legal Aid Societies: These are non-profit organizations that provide free legal services to people below a certain income level. They can assist with various issues, including family law, housing, and public benefits. Remember, while all of these avenues can provide legal information and potential advice, they are not a substitute for hiring a lawyer if your situation requires one. For complex legal issues or when going to court, it’s typically best to have a trained legal professional represent your interests. Why Legal Advice is So Important for Small Businesses Starting a small business can be a thrilling and rewarding journey, but navigating the legal side of things can be complex and intimidating for those starting out. That’s why it is so important to get free legal help to ensure success in your small business venture. Here are six reasons why accessing free legal advice is so important for small businesses: Secure Investments – Having qualified legal advice ensures you make the correct decisions when it comes to investments, partnerships, and contracts to secure your finances. Protect Assets – With guidance from experienced professionals, you can protect your assets from potential liabilities or risks that may arise during operations. Understand Federal Laws – Knowing federal and state laws helps you comply with regulations and avoid unnecessary restrictions or penalties by the government. Ensure Compliance – Free legal advice can provide peace of mind that you are complying with labor laws, health codes, tax requirements, and other relevant regulations. Minimize Risks – Understanding potential risks or challenging times ahead ensures you have strategies in place to mitigate any detrimental effects on your business operations. Process Documentation Quickly – Professional lawyers provide assistance with paperwork quickly and efficiently, including permits, leases, or other types of documents required for your business activities. Ways to Get Free Legal Advice When starting or running a small business, it’s important to stay abreast of the law and remain compliant. Finding free legal advice can be a daunting task, so here are helpful ways to get professional assistance without breaking the bank. Small Business Administration (SBA) The Small Business Administration (SBA) is a valuable resource for small business owners who are seeking legal advice but may not be able to afford a lawyer. The SBA’s Legal Compliance section on its website provides comprehensive information on various legal topics, including internal record-keeping, state and federal tax filing, and obtaining and maintaining business licenses and permits. This information is designed to help small business owners understand their legal obligations and ensure that they are in compliance with all relevant laws. In addition to the Legal Compliance section, the SBA provides a range of other resources and support for small business owners, including access to funding, counseling services, and business training programs. Whether you are just starting a business or looking to expand your existing operation, the SBA can help you navigate the many challenges of running a small business and help you succeed in your venture. Furthermore, the SBA provides free and low-cost business counseling through its network of Small Business Development Centers (SBDCs) and Women’s Business Centers (WBCs). These centers offer advice on various topics, including business planning, management, and financial planning. Whether you are just starting out or looking to expand your existing operation, the SBA small business resource center programs can help you find the resources and support you need to succeed. Internal Revenue Service The Internal Revenue Service (IRS) offers a wealth of resources for small business owners and the self-employed through the Small Business and Self-Employed Tax Center. This comprehensive resource provides everything from tax filing instructions and tax deductions to legal advice on how to comply with the Affordable Care Act and recent tax reforms. Small business owners can access guidance tailored to their specific business structure regarding taxes. This includes information on filing tax returns, record-keeping, and obtaining and maintaining necessary business licenses and permits. The Tax Center also offers numerous educational resources, including web-based workshops, tutorials, and other educational tools. These resources are designed to help small business owners and the self-employed better understand their tax obligations and complete their taxes with ease. Whether you need assistance with filing your taxes, information about legal requirements for small businesses, or advice on maintaining compliance for your business, the IRS Small Business and Self-Employed Tax Center is here to help. Online Legal Service Online legal platforms can offer access to affordable legal support for various needs. These services, sometimes free or at a low-cost legal fee, offer helpful resources like legal forms, advice on business structuring, family law, and local attorney referrals. You can also connect with licensed business lawyers for free advice through their “Ask a Lawyer” option. Some sites to ask your legal questions include LegalZoom, Lawyers.com, FreeAdvice.com, Avvo, and LawGuru.com. Want a precise response? Craft a detailed inquiry by incorporating “Who, What, When, How, Will I or Do I” in the beginning. Supplementing the inquiry with extra information will get you a better answer in a much quicker timeframe. These online legal services and sites provide assistance with various legal matters, including business formation, estate planning, and trademark registration. They offer a range of legal documents and services, from do-it-yourself document preparation to attorney-assisted document review and more. They make legal services accessible, affordable, and user-friendly for individuals and small businesses. Law Blogs Getting free legal advice from law blogs can be an incredibly helpful resource for those looking for information about the law and legal issues. One of the main benefits of using law blogs for free legal advice is their easy accessibility. Many law blogs, such as FindLaw.com and Nolo, are available online and can be accessed from anywhere with an internet connection, making them a convenient option for those who may not have the resources to schedule a consultation with a lawyer. Another advantage of law blogs is that they frequently offer a rich source of information covering various legal topics. From criminal law to contract law, law blogs cover a range of subjects, making it easy to find information on the specific legal issue you are facing. They can also be an excellent resource for staying up-to-date on the latest legal developments and changes in the law. Using law blogs, you can learn about how to create a business startup checklist, the pros and cons of different business structures, how to register your business in another state, things to do after forming an LLC, and much more. You can even search for answers to specific questions, like ‘how much does it cost to incorporate in each state?’ While law blogs can be a great resource for free legal advice, it is important to note that the information provided on these blogs is not always accurate or up-to-date. As with any source of information, it is important to take the time to research and verify the information provided on law blogs before using it to make important legal decisions. While it is important to exercise caution when using this information, the benefits of using law blogs for legal advice, including the convenience and breadth of information available, make it a valuable resource for those in need of legal guidance. Pro Bono Legal Clinics Pro bono legal clinics provide legal services to those who have low to moderate incomes and cannot afford to pay for a lawyer. These clinics are staffed by volunteer lawyers who dedicate their time and expertise to helping those in need. There are many benefits to seeking legal advice from a pro bono law firm clinic, making them an excellent option for those who need legal assistance but cannot afford to pay for it. One of the main benefits of pro bono legal clinics is that they provide access to professional legal advice that is otherwise unavailable to many people. These clinics are staffed by experienced lawyers who have the knowledge and expertise to help with a wide range of legal issues. This encompasses a range of services, including the drafting of legal documents, negotiating settlements, and representing clients in court. Another advantage of pro bono clinics is that they are often affiliated with local bar associations, community organizations, and law schools. This means that clients can receive a high level of professional legal assistance without incurring any cost. This is especially advantageous for individuals facing intricate legal matters who require access to expert guidance. However, one of the main cons of seeking free legal advice from pro bono clinics is that they are often very busy and in high demand. This means that clients may have to wait a long time for their cases to be addressed. In some cases, clients may be turned away because the clinic is already overwhelmed with other cases. Online Legal Courses Free online legal courses are a great resource for individuals looking to find legal information and advice. One of the key benefits of these courses is their accessibility. They can be taken from anywhere with an internet connection and at any time, making them an excellent option for people with busy schedules. These courses are often taught by experienced attorneys and legal experts, providing individuals with the opportunity to learn from some of the best in the field. Online legal courses are usually self-paced, allowing individuals to learn at their own speed and review the material as needed. However, one potential drawback of using online legal courses is that the information provided may not always be up-to-date or applicable to specific circumstances. Legal issues can be complex, and it may be difficult to find a one-size-fits-all solution through an online course. In these cases, it may be necessary to consult with a licensed attorney for more personalized and accurate advice. Nevertheless, free online legal courses can still be a valuable resource for individuals seeking general legal information and a better understanding of legal concepts and procedures. For example, the Fundamentals of Business Law explains the differences between a sole proprietor, general partnership, limited partnership, C-corporations, and S-Corporations. While Protecting Business Innovations via Patent provides information all about patents. Federal Trade Commission The Federal Trade Commission’s (FTC) website is a comprehensive resource for small business owners. It includes a “Tips & Advice” section, which has a specific “Business Center” subsection. This subsection offers a wide array of documents, blog posts, disclaimer examples, and reports that address different facets of managing a small business. These range from advertising and marketing to credit and finance to privacy and security. The Business Center also offers a wealth of legal resources. This section catalogs court cases, reports, and opinions on various business-related legal matters. From deceptive advertising to tip withholding to online ticket scalping, it provides valuable insight into how these legal cases were handled and the outcomes of each. By utilizing these resources, small business owners can gain a deeper understanding of the complex legal landscape in which they operate. The FTC’s Business Center is a valuable tool for staying informed and up-to-date on current legal issues, as well as for obtaining advice and guidance on how to protect your business from potential legal challenges. Place for Free Legal AdviceProsCons Small Business Administration (SBA)Provides comprehensive legal information and resources. Access to counseling services and training programs.May not cover every aspect of legal advice a business may need. Internal Revenue Service (IRS)Offers guidance on tax filing, deductions, and legal compliance requirements.Focuses primarily on tax-related issues. Online Legal Services (e.g., LegalZoom, Avvo)Access to a range of legal resources and documents. Some offer free advice and attorney referrals.Accuracy and quality of advice may vary. May charge for certain services. Law Blogs (e.g., FindLaw.com, Nolo)Cover a wide range of legal topics. Free and easily accessible.Information may not always be accurate or up-to-date. Pro Bono Legal ClinicsProvide access to professional legal advice for free. Staffed by volunteer lawyers.Often busy and in high demand. May have long wait times. Online Legal CoursesAccessible and self-paced learning from legal experts.Information may not always be up-to-date or specific to individual circumstances. Federal Trade Commission (FTC)Provides resources on a range of legal matters related to running a business. Keeps businesses informed on current legal issues.Focuses primarily on business-related legal issues. Maximizing the Benefit of Legal Consultations When looking for free legal advice for your small business, it’s important to prepare carefully to maximize the benefits of these valuable consultations. Begin by formulating your questions ahead of time. This means pinpointing the key legal challenges your business is encountering, whether they relate to contracts, intellectual property, or regulatory compliance. Having a clear understanding of your specific needs will facilitate a more targeted and effective conversation. Additionally, it’s important to gather all relevant documents before your consultation. This might include contracts, business agreements, business plans, or any previous legal correspondence that pertains to your current legal queries. Having these documents neatly organized and on hand will help the lawyer quickly understand the context of your situation, allowing them to provide more targeted and accurate advice. Furthermore, having a clear understanding of your business needs and goals is crucial. Knowing how these goals intersect with legal requirements will guide the conversation and help the lawyer provide advice that not only addresses your immediate concerns but also aligns with your long-term business strategy. This approach ensures that the legal advice you receive is not just relevant but also practical and beneficial for your business’s future growth and compliance. The Bottom Line With so many potential resources for free legal advice, it can be difficult to know where to turn. To make sure you get the best advice for your small business, it’s important to do your research and find an experienced lawyer who is able to provide knowledgeable assistance on the specific needs of your venture. Contacting legal aid professionals, networking with other businesses in your community, or looking up legal tips for small businesses on online forums are just a few options available to help you find free legal advice for your small business. Image: Envato Elements, Depositphotos This article, "Where to Get Free Legal Advice for Your Small Business" was first published on Small Business Trends View the full article

Starting a small business can be exciting and fulfill your entrepreneurial spirit. However, the legal side of things can be daunting for the uninitiated. Don’t fear – there are many ways to get free legal advice for your small business that can help you navigate the complexities of business law. From experienced professionals to online resources, free legal advice is available and tailored to help you get on course with your small business ventures. Let’s dive in! How Can You Legal Advice Free in the US? In the U.S., there are various ways to receive free legal advice or low-cost legal assistance, particularly for issues related to business law, personal law, or other legal matters. Some of these options include: Pro Bono Lawyers: Some attorneys offer free services, known as “pro bono,” for those who cannot afford a lawyer. They may offer these services through private practice, through a law firm’s pro bono program, or via a legal aid society. Pro bono services may range from legal advice to full representation in court. Legal Clinics: Many communities and law schools have legal clinics where law students, under the supervision of a licensed attorney, provide legal services to those who cannot afford representation. This can include advice, document preparation, and even court appearances in some cases. Online Legal Forums: Websites such as Avvo, LawGuru, or the Legal Advice subreddit on Reddit are places where you can post legal questions and receive answers from legal professionals or knowledgeable laypeople. Remember, while these answers can guide you, they do not replace formal legal advice. Small Business Administration (SBA) and SCORE: If your legal questions relate to a small business, the SBA and SCORE (Service Corps of Retired Executives) can provide resources, mentorship, and potentially free or low-cost workshops or consultations. Law School Workshops and Public Lectures: Check with local law schools, as they often host public lectures or workshops on legal topics. These can be a great resource for learning about a particular area of law and can offer the opportunity to ask questions. Local Bar Associations: Most cities or counties have a bar association that can provide referrals to local attorneys. Many of these associations operate a legal hotline or hold occasional free legal clinics where you can talk briefly with an attorney. State and Local Government Websites: Numerous government websites offer resources for legal assistance. For example, they may provide information on landlord-tenant laws, consumer protection laws, or guidance on navigating small claims court. Legal Aid Societies: These are non-profit organizations that provide free legal services to people below a certain income level. They can assist with various issues, including family law, housing, and public benefits. Remember, while all of these avenues can provide legal information and potential advice, they are not a substitute for hiring a lawyer if your situation requires one. For complex legal issues or when going to court, it’s typically best to have a trained legal professional represent your interests. Why Legal Advice is So Important for Small Businesses Starting a small business can be a thrilling and rewarding journey, but navigating the legal side of things can be complex and intimidating for those starting out. That’s why it is so important to get free legal help to ensure success in your small business venture. Here are six reasons why accessing free legal advice is so important for small businesses: Secure Investments – Having qualified legal advice ensures you make the correct decisions when it comes to investments, partnerships, and contracts to secure your finances. Protect Assets – With guidance from experienced professionals, you can protect your assets from potential liabilities or risks that may arise during operations. Understand Federal Laws – Knowing federal and state laws helps you comply with regulations and avoid unnecessary restrictions or penalties by the government. Ensure Compliance – Free legal advice can provide peace of mind that you are complying with labor laws, health codes, tax requirements, and other relevant regulations. Minimize Risks – Understanding potential risks or challenging times ahead ensures you have strategies in place to mitigate any detrimental effects on your business operations. Process Documentation Quickly – Professional lawyers provide assistance with paperwork quickly and efficiently, including permits, leases, or other types of documents required for your business activities. Ways to Get Free Legal Advice When starting or running a small business, it’s important to stay abreast of the law and remain compliant. Finding free legal advice can be a daunting task, so here are helpful ways to get professional assistance without breaking the bank. Small Business Administration (SBA) The Small Business Administration (SBA) is a valuable resource for small business owners who are seeking legal advice but may not be able to afford a lawyer. The SBA’s Legal Compliance section on its website provides comprehensive information on various legal topics, including internal record-keeping, state and federal tax filing, and obtaining and maintaining business licenses and permits. This information is designed to help small business owners understand their legal obligations and ensure that they are in compliance with all relevant laws. In addition to the Legal Compliance section, the SBA provides a range of other resources and support for small business owners, including access to funding, counseling services, and business training programs. Whether you are just starting a business or looking to expand your existing operation, the SBA can help you navigate the many challenges of running a small business and help you succeed in your venture. Furthermore, the SBA provides free and low-cost business counseling through its network of Small Business Development Centers (SBDCs) and Women’s Business Centers (WBCs). These centers offer advice on various topics, including business planning, management, and financial planning. Whether you are just starting out or looking to expand your existing operation, the SBA small business resource center programs can help you find the resources and support you need to succeed. Internal Revenue Service The Internal Revenue Service (IRS) offers a wealth of resources for small business owners and the self-employed through the Small Business and Self-Employed Tax Center. This comprehensive resource provides everything from tax filing instructions and tax deductions to legal advice on how to comply with the Affordable Care Act and recent tax reforms. Small business owners can access guidance tailored to their specific business structure regarding taxes. This includes information on filing tax returns, record-keeping, and obtaining and maintaining necessary business licenses and permits. The Tax Center also offers numerous educational resources, including web-based workshops, tutorials, and other educational tools. These resources are designed to help small business owners and the self-employed better understand their tax obligations and complete their taxes with ease. Whether you need assistance with filing your taxes, information about legal requirements for small businesses, or advice on maintaining compliance for your business, the IRS Small Business and Self-Employed Tax Center is here to help. Online Legal Service Online legal platforms can offer access to affordable legal support for various needs. These services, sometimes free or at a low-cost legal fee, offer helpful resources like legal forms, advice on business structuring, family law, and local attorney referrals. You can also connect with licensed business lawyers for free advice through their “Ask a Lawyer” option. Some sites to ask your legal questions include LegalZoom, Lawyers.com, FreeAdvice.com, Avvo, and LawGuru.com. Want a precise response? Craft a detailed inquiry by incorporating “Who, What, When, How, Will I or Do I” in the beginning. Supplementing the inquiry with extra information will get you a better answer in a much quicker timeframe. These online legal services and sites provide assistance with various legal matters, including business formation, estate planning, and trademark registration. They offer a range of legal documents and services, from do-it-yourself document preparation to attorney-assisted document review and more. They make legal services accessible, affordable, and user-friendly for individuals and small businesses. Law Blogs Getting free legal advice from law blogs can be an incredibly helpful resource for those looking for information about the law and legal issues. One of the main benefits of using law blogs for free legal advice is their easy accessibility. Many law blogs, such as FindLaw.com and Nolo, are available online and can be accessed from anywhere with an internet connection, making them a convenient option for those who may not have the resources to schedule a consultation with a lawyer. Another advantage of law blogs is that they frequently offer a rich source of information covering various legal topics. From criminal law to contract law, law blogs cover a range of subjects, making it easy to find information on the specific legal issue you are facing. They can also be an excellent resource for staying up-to-date on the latest legal developments and changes in the law. Using law blogs, you can learn about how to create a business startup checklist, the pros and cons of different business structures, how to register your business in another state, things to do after forming an LLC, and much more. You can even search for answers to specific questions, like ‘how much does it cost to incorporate in each state?’ While law blogs can be a great resource for free legal advice, it is important to note that the information provided on these blogs is not always accurate or up-to-date. As with any source of information, it is important to take the time to research and verify the information provided on law blogs before using it to make important legal decisions. While it is important to exercise caution when using this information, the benefits of using law blogs for legal advice, including the convenience and breadth of information available, make it a valuable resource for those in need of legal guidance. Pro Bono Legal Clinics Pro bono legal clinics provide legal services to those who have low to moderate incomes and cannot afford to pay for a lawyer. These clinics are staffed by volunteer lawyers who dedicate their time and expertise to helping those in need. There are many benefits to seeking legal advice from a pro bono law firm clinic, making them an excellent option for those who need legal assistance but cannot afford to pay for it. One of the main benefits of pro bono legal clinics is that they provide access to professional legal advice that is otherwise unavailable to many people. These clinics are staffed by experienced lawyers who have the knowledge and expertise to help with a wide range of legal issues. This encompasses a range of services, including the drafting of legal documents, negotiating settlements, and representing clients in court. Another advantage of pro bono clinics is that they are often affiliated with local bar associations, community organizations, and law schools. This means that clients can receive a high level of professional legal assistance without incurring any cost. This is especially advantageous for individuals facing intricate legal matters who require access to expert guidance. However, one of the main cons of seeking free legal advice from pro bono clinics is that they are often very busy and in high demand. This means that clients may have to wait a long time for their cases to be addressed. In some cases, clients may be turned away because the clinic is already overwhelmed with other cases. Online Legal Courses Free online legal courses are a great resource for individuals looking to find legal information and advice. One of the key benefits of these courses is their accessibility. They can be taken from anywhere with an internet connection and at any time, making them an excellent option for people with busy schedules. These courses are often taught by experienced attorneys and legal experts, providing individuals with the opportunity to learn from some of the best in the field. Online legal courses are usually self-paced, allowing individuals to learn at their own speed and review the material as needed. However, one potential drawback of using online legal courses is that the information provided may not always be up-to-date or applicable to specific circumstances. Legal issues can be complex, and it may be difficult to find a one-size-fits-all solution through an online course. In these cases, it may be necessary to consult with a licensed attorney for more personalized and accurate advice. Nevertheless, free online legal courses can still be a valuable resource for individuals seeking general legal information and a better understanding of legal concepts and procedures. For example, the Fundamentals of Business Law explains the differences between a sole proprietor, general partnership, limited partnership, C-corporations, and S-Corporations. While Protecting Business Innovations via Patent provides information all about patents. Federal Trade Commission The Federal Trade Commission’s (FTC) website is a comprehensive resource for small business owners. It includes a “Tips & Advice” section, which has a specific “Business Center” subsection. This subsection offers a wide array of documents, blog posts, disclaimer examples, and reports that address different facets of managing a small business. These range from advertising and marketing to credit and finance to privacy and security. The Business Center also offers a wealth of legal resources. This section catalogs court cases, reports, and opinions on various business-related legal matters. From deceptive advertising to tip withholding to online ticket scalping, it provides valuable insight into how these legal cases were handled and the outcomes of each. By utilizing these resources, small business owners can gain a deeper understanding of the complex legal landscape in which they operate. The FTC’s Business Center is a valuable tool for staying informed and up-to-date on current legal issues, as well as for obtaining advice and guidance on how to protect your business from potential legal challenges. Place for Free Legal AdviceProsCons Small Business Administration (SBA)Provides comprehensive legal information and resources. Access to counseling services and training programs.May not cover every aspect of legal advice a business may need. Internal Revenue Service (IRS)Offers guidance on tax filing, deductions, and legal compliance requirements.Focuses primarily on tax-related issues. Online Legal Services (e.g., LegalZoom, Avvo)Access to a range of legal resources and documents. Some offer free advice and attorney referrals.Accuracy and quality of advice may vary. May charge for certain services. Law Blogs (e.g., FindLaw.com, Nolo)Cover a wide range of legal topics. Free and easily accessible.Information may not always be accurate or up-to-date. Pro Bono Legal ClinicsProvide access to professional legal advice for free. Staffed by volunteer lawyers.Often busy and in high demand. May have long wait times. Online Legal CoursesAccessible and self-paced learning from legal experts.Information may not always be up-to-date or specific to individual circumstances. Federal Trade Commission (FTC)Provides resources on a range of legal matters related to running a business. Keeps businesses informed on current legal issues.Focuses primarily on business-related legal issues. Maximizing the Benefit of Legal Consultations When looking for free legal advice for your small business, it’s important to prepare carefully to maximize the benefits of these valuable consultations. Begin by formulating your questions ahead of time. This means pinpointing the key legal challenges your business is encountering, whether they relate to contracts, intellectual property, or regulatory compliance. Having a clear understanding of your specific needs will facilitate a more targeted and effective conversation. Additionally, it’s important to gather all relevant documents before your consultation. This might include contracts, business agreements, business plans, or any previous legal correspondence that pertains to your current legal queries. Having these documents neatly organized and on hand will help the lawyer quickly understand the context of your situation, allowing them to provide more targeted and accurate advice. Furthermore, having a clear understanding of your business needs and goals is crucial. Knowing how these goals intersect with legal requirements will guide the conversation and help the lawyer provide advice that not only addresses your immediate concerns but also aligns with your long-term business strategy. This approach ensures that the legal advice you receive is not just relevant but also practical and beneficial for your business’s future growth and compliance. The Bottom Line With so many potential resources for free legal advice, it can be difficult to know where to turn. To make sure you get the best advice for your small business, it’s important to do your research and find an experienced lawyer who is able to provide knowledgeable assistance on the specific needs of your venture. Contacting legal aid professionals, networking with other businesses in your community, or looking up legal tips for small businesses on online forums are just a few options available to help you find free legal advice for your small business. Image: Envato Elements, Depositphotos This article, "Where to Get Free Legal Advice for Your Small Business" was first published on Small Business Trends View the full article

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“I didn’t know what to say, so I avoided him.” That’s what a leader confessed to me during a coaching session, his voice low with shame. One of his team members had just lost a child, and instead of reaching out, he kept his distance. “What could I possibly say to make it better?” he asked me. “I was terrified I’d make things worse.” It’s a moment many leaders face but few talk about. When employees are dealing with loss, crisis, or personal hardship, the instinct to avoid, to stay in the safe zone of tasks and deadlines, can be overwhelming. But leadership during hard times isn’t about having the perfect words—it’s about having the courage to show up. The Emotional Weight of Hardship Hardship can take many forms: a natural disaster, economic uncertainty, a significant organizational change, or even the loss of a beloved team member. These situations disrupt normalcy, destabilize routines, and often leave employees carrying emotional burdens into the workplace. But hardship isn’t just personal—it’s collective. When one person’s world is shaken, the ripple effects can touch entire teams. For example: A team grappling with layoffs may experience anxiety and survivor’s guilt. An employee returning to work after a family emergency might struggle with focus or emotional exhaustion. A department affected by a major project setback could feel disoriented or demotivated. Ronald Heifetz, a pioneer in adaptive leadership—a practice of mobilizing people to tackle tough challenges by addressing underlying behaviors—teaches that hardship disrupts more than just routines. It challenges identities and certainties. A leader’s role is not to mask this discomfort but to create a holding environment—a safe space where people can process emotions, confront challenges, and begin adapting to new realities. Creating a Holding Environment: Practical Steps A holding environment is both a physical and psychological construct. It’s a space—literal or metaphorical—where people feel safe enough to express vulnerability and work through challenges. Here’s how leaders can create one: 1. Be present without trying to solve everything Leaders often feel compelled to jump in with solutions, but during times of hardship, this instinct can feel dismissive. Instead, focus on listening deeply and acknowledging the complexity of what your team is experiencing. For instance, if a team is navigating the loss of a major client, recognize their efforts and express understanding, rather than rushing to push them toward the next target. 2. Establish safety through boundaries Employees need to feel that sharing their emotions won’t jeopardize their professional standing or team dynamics. Create structured opportunities for open dialogue, such as team check-ins or one-on-one conversations, and set clear boundaries to ensure these spaces are respectful and constructive. 3. Model vulnerability and humanity Leaders don’t have to have all the answers. Showing your own humanity—whether it’s sharing how you’ve navigated setbacks or admitting you’re also finding the situation challenging—builds trust and normalizes vulnerability. For example, a leader might say, “I’m also struggling to see the bigger picture right now, but I know we’ll figure it out together.” 4. Encourage reflection and meaning-making Hardship often leaves people searching for meaning. Encourage employees to share their stories or lessons learned. Even simple gestures, like celebrating the resilience a team demonstrated during a tight deadline or acknowledging the effort it took to navigate a tough quarter, can help employees feel seen and valued. When Leadership Misses the Mark Even well-intentioned leaders can stumble in their responses to hardship. Here’s what to avoid: 1. Over-optimism: Efforts to keep the mood upbeat can feel tone-deaf if they don’t acknowledge the gravity of the situation. Avoid platitudes like, “This will all blow over soon” and instead validate what your team is experiencing. 2. Delegating empathy: Empathy can’t be outsourced to HR or managers alone. Leaders need to show up authentically and engage with their teams directly. There’s no exact right way to do this, and sometimes naming your own discomfort or uncertainty is the act of courage that will connect you more deeply. Leaders sometimes hesitate to do this out of fear, and are surprised how relieving and even inspiring it proves to be. 3. Inconsistency: Providing initial support but failing to follow through can erode trust. Ensure any commitments—whether flexible schedules, extra resources, or emotional support—are sustained for as long as needed. 4. Ignoring the bigger picture: Focusing only on individual employees can mean overlooking team dynamics or cultural shifts that also need attention. Loss creates a wake that needs its own acknowledgement. The Cost of Neglecting Hardship When hardship is left unaddressed, morale drops, productivity suffers, and turnover increases. Stress and grief, if ignored, can escalate into disengagement or even conflict. I’ve worked with organizations who talk about these events as if they were yesterday only to find out they were many years in the past. To those carrying them into the present, they still felt relevant because they went unaddressed or unprocessed. This sets up a divide of the people who want to “move on” and those who feel left behind or unheard. The very thing that many leaders avoid, naming and acknowledging the losses, is in fact, what Heifetz offers as the leader’s greatest opportunity. Intentional leadership during challenging times can strengthen bonds, build trust, and foster a culture of resilience. For instance, a leader who supports an employee through a personal crisis by adjusting their workload or connecting them with resources creates goodwill that extends far beyond the immediate situation. Adaptive Leadership for Lasting Impact Navigating hardship requires adaptive leadership—helping individuals and teams bridge the gap between current realities and future possibilities. This often means asking tough questions: What do we need to let go of? What can we salvage? How do we move forward together? The process isn’t easy, but the results are profound. By meeting hardship with empathy, openness, and authenticity, leaders can transform challenges into opportunities for growth and connection. In a world that is constantly changing, great leadership isn’t about avoiding adversity—it’s about creating more space to meet it with courage, compassion, and clarity. 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Let’s start with a different question… What is cybersecurity? It’s one that a lot of small businesses need to ask today. And the answers need to include information on phishing. What it is, what to do about it, and how it can affect your enterprise if you don’t do anything. What is phishing? Phishing attacks are designed to trick you into giving up sensitive information. Cybercriminals use phishing emails to pose as credible institutions. They want personal details and to steal credit card information, or to install malware on a computer. A targeted attack can include malicious web links to fake websites. A phishing attack is one of the cybersecurity terms you should know. What is a Phishing Attack? Phishing is an online scam technique that cybercriminals use to deceive people into giving away their private information, such as passwords or credit card numbers. This cyberattack method tricks internet users by pretending to be someone they trust. A common way this is done is through deceptive emails that seem legit at first glance. These emails often contain links or attachments that, when clicked on, can install harmful software on the user’s computer. This software can then steal information or even take control of the computer. When someone is tricked in this way, they have fallen for a phishing scam. A Brief History of Phishing Attacks To truly grasp what is phishing, we must examine its origins. This malicious tactic started to emerge in the mid-1990s when online deceivers employed fake identities to mislead individuals. One notable event in the history of phishing was the “I Love You” email scam. This email seemed innocent but contained a harmful link that caused significant online chaos. Nowadays, the threat of phishing has grown immensely. Predictions say that as many as 6 billion phishing attempts could happen this year. With numbers like these, it’s crucial to always be cautious when receiving unexpected emails or messages. Types of Phishing While deceptive emails are the most common type of phishing attack, especially for businesses, there are other methods scammers use to try and steal information. For instance, they might set up fake websites that look like ones you trust, hoping you’ll enter your login details. Let’s take a look at the different kinds of phishing attacks that people and businesses need to be wary of: Spear Phishing Spear phishing is a targeted form of attack. Instead of sending out thousands of generic scam emails hoping someone will bite, spear phishers take time to research their victims. They gather data about a specific person, organization, or business and then craft a personalized email that appears to come from a trusted source. For instance, they might impersonate a coworker or a known business partner. The goal is to get the target to trust the email enough to click a link or share sensitive information. Everyone, especially those in prominent roles in an organization, needs to be vigilant against these well-crafted threats. Email Phishing The most common method of phishing occurs via email. Scammers distribute large quantities of emails to potential victims, hoping that even a small percentage will be deceived by the scam. These emails often use urgent language, like wa arning about a security breach, to make the recipient act quickly without thinking. They might ask for personal information directly or include a link to a fake website that looks like a legitimate service you use. To safeguard yourself from email phishing, always scrutinize the sender’s address, remain cautious of unexpected emails that contain urgent requests, and avoid clicking on any suspicious links. Simulated phishing emails are the ones that criminals send to test their efforts. This Microsoft Office document talks about what to look for. Here’s some good info on spam filters too. Vishing Not all phishing attacks occur in the conventional digital format. Vishing, or voice phishing, entails scammers attempting to trick individuals over the phone. They may impersonate representatives from your bank, the IRS, or other credible-sounding organizations. They’ll often create a fake crisis, like claiming there’s a problem with your account, to get you to share personal or financial information over the phone. It’s always a good idea, if you receive such a call, to hang up and then call the organization directly using a phone number you know is legitimate. This way, you can confirm if the call was genuine or an attempt at vishing. The Federal Trade Commission wants you to report vishing to them. Whaling Whaling is a specialized form of spear phishing. Instead of going after just anyone, these attackers aim for the “big fish” in an organization—think CEOs, CFOs, and other top executives. The attackers often invest significant time in creating a convincing message, potentially posing as a trusted business partner or a colleague in a leadership position. They may request the executive to approve a financial transaction or disclose confidential company information. Due to the high-level targets and potentially massive implications of these scams, it’s crucial for company leadership to be trained and cautious about unsolicited and unexpected communication. Angler Phishing The digital realm is vast, and scammers have found ways to exploit almost every corner of it. Angler phishing focuses on social media platforms. Here, attackers create fake customer service accounts for well-known brands. When a user complains or asks a question on the brand’s official page, the fake account responds with a request for personal or login details. To avoid this trap, always double-check the authenticity of accounts before sharing information, especially if they approached you first. Smishing With almost everyone owning a mobile phone, text messages become another avenue for phishing. Smishing, or SMS phishing, involves receiving a text message that seems to be from a trusted organization, like your bank. The message might warn you about a potential issue with your account and prompt you to click a link or call a number. Always be wary of unsolicited texts, especially if they ask for personal information or prompt immediate action. Clone Phishing In clone phishing, attackers take a legitimate email you’ve received, replicate it, and then slightly alter it for malicious intent. They might change a link or attachment in the email, making it harmful. Then, they’ll resend this “cloned” email, making it appear as if it’s coming from the original sender. To guard against this, it’s helpful to pay attention to small details in emails and always double-check with the sender if something feels off. Water Hole Phishing This strategy is a bit more indirect. Attackers identify websites that employees of a particular organization frequently visit. They then try to compromise those sites. When an employee visits the “watering hole,” they might unknowingly download malicious software. It’s like predators waiting at a watering hole for their prey. To defend against such threats, businesses should ensure employees are educated about safe browsing practices and maintain strong cybersecurity defenses. Comparing Phishing Tactics To help differentiate and quickly recognize the various types of phishing attacks, refer to the table below: TypeCharacteristicsDelivery Method Spear PhishingTargeted at specific individuals/groups; from credible sourceEmails Email PhishingGeneric messages, unofficial email addressesEmails VishingVoice-based deception, typically about account problemsPhone calls WhalingTargets senior officials, involves financial transactionsEmails Angler PhishingFocus on social media, uses fake posts and tweetsSocial media platforms SmishingText-based, might have unusual area codesSMS/text messages Clone PhishingAppears to be from common service, requests known informationEmails Water Hole PhishingTargets websites employees frequently visitCompromised websites or fake web addresses How to Recognize Phishing Scams Recognizing phishing scams is crucial in safeguarding your personal and business information. Here are some telltale signs: Bad Grammar and Spelling: Spear phishing campaigns aren’t effective when you spot these errors. Bad spelling might be legit, or it can be a way to get around filters that prevent phishing attacks. Grammatical errors top the red flag list in emails and on phishing websites. Generic Greetings: Don’t supply account numbers online. Especially when your bank doesn’t know your name, generic greetings from organizations you work with should tip you off. A “Dear Sir” email might be an attempt to get malware installed. Email Domains That Don’t Match: Reputable companies use their own email domains. Phishing emails have small errors, like Microsoft, or they get sent from a generic domain like Gmail. Phishing domains are a common method they use to get you to download malware. Suspicious Sender Address: Check if the email comes from a legitimate domain. Phishers often use email addresses that mimic legitimate ones with minor alterations. Urgent or Threatening Language: Phishing attempts often create a sense of urgency, prompting immediate action to resolve a supposed issue. Mismatched URLs: Hover over any links in the email (without clicking) to see if the URL and domain name match what you would expect from the legitimate site. Requests for Personal Information: Legitimate companies rarely ask for sensitive information through email. Unsolicited Attachments: Be wary of unexpected email attachments, which may contain malware. What Are Examples of Phishing? Here are some examples of malicious software that can lead to financial loss and identity theft. Additionally, there are other instances of phishing as well. Link Manipulation: This type has phishing links that lead to malicious websites. The fake web pages ask for account credentials. Evil Twin Wi-Fi: Access points get spoofed. People get internet access to the wrong Hotspot. Watch out for access points in shopping malls, coffee shops, etc. Malvertising: Advertising and pop-ups with links that install malicious code. Malicious links are common, as are malicious attachments. CEO Fraud: Impersonates high-level executives to request unauthorized transfers of funds. Clone Phishing: Uses a legitimate previously sent email with a malicious attachment or link replaced. Advanced Phishing Techniques to Be Aware Of Cybercriminals are constantly evolving their tactics. Here are advanced phishing techniques you should be aware of: Deepfake Phishing: Uses AI-generated audio or video clips that mimic known contacts or public figures to manipulate victims into performing financial transactions or sharing confidential information. HTTPS Phishing: Utilizes websites with HTTPS to appear secure and legitimate, misleading users into thinking they are on a genuine site. AI-Powered Phishing: Employs artificial intelligence to create more convincing phishing emails by analyzing victim’s online behavior and crafting personalized messages that are harder to detect. By staying informed about these phishing techniques and knowing how to recognize them, you can significantly reduce the risk of falling victim to these scams. Always exercise caution when handling unsolicited communications and when in doubt, directly contact the supposed sender through a verified method. How Does a Phishing Scam Work? Phishing uses email and other forms of communication. The criminal usually poses as a legitimate company like a bank or supplier. The sender is trying to get access to sensitive information such as Like bank account numbers or admin passwords. Victims may be deceived into clicking a link that leads to a phishing website, as these scams come in various forms. Some hackers create fake social media profiles to carry out their schemes. Basic attacks attempt to trick people into entering confidential information or personal details. Prizes won in false competitions, and winning vouchers are common techniques. Finally, here’s a list of the best phishing training options for you and your employees. Image: Envato Elements This article, "What is Phishing?" was first published on Small Business Trends View the full article

Let’s start with a different question… What is cybersecurity? It’s one that a lot of small businesses need to ask today. And the answers need to include information on phishing. What it is, what to do about it, and how it can affect your enterprise if you don’t do anything. What is phishing? Phishing attacks are designed to trick you into giving up sensitive information. Cybercriminals use phishing emails to pose as credible institutions. They want personal details and to steal credit card information, or to install malware on a computer. A targeted attack can include malicious web links to fake websites. A phishing attack is one of the cybersecurity terms you should know. What is a Phishing Attack? Phishing is an online scam technique that cybercriminals use to deceive people into giving away their private information, such as passwords or credit card numbers. This cyberattack method tricks internet users by pretending to be someone they trust. A common way this is done is through deceptive emails that seem legit at first glance. These emails often contain links or attachments that, when clicked on, can install harmful software on the user’s computer. This software can then steal information or even take control of the computer. When someone is tricked in this way, they have fallen for a phishing scam. A Brief History of Phishing Attacks To truly grasp what is phishing, we must examine its origins. This malicious tactic started to emerge in the mid-1990s when online deceivers employed fake identities to mislead individuals. One notable event in the history of phishing was the “I Love You” email scam. This email seemed innocent but contained a harmful link that caused significant online chaos. Nowadays, the threat of phishing has grown immensely. Predictions say that as many as 6 billion phishing attempts could happen this year. With numbers like these, it’s crucial to always be cautious when receiving unexpected emails or messages. Types of Phishing While deceptive emails are the most common type of phishing attack, especially for businesses, there are other methods scammers use to try and steal information. For instance, they might set up fake websites that look like ones you trust, hoping you’ll enter your login details. Let’s take a look at the different kinds of phishing attacks that people and businesses need to be wary of: Spear Phishing Spear phishing is a targeted form of attack. Instead of sending out thousands of generic scam emails hoping someone will bite, spear phishers take time to research their victims. They gather data about a specific person, organization, or business and then craft a personalized email that appears to come from a trusted source. For instance, they might impersonate a coworker or a known business partner. The goal is to get the target to trust the email enough to click a link or share sensitive information. Everyone, especially those in prominent roles in an organization, needs to be vigilant against these well-crafted threats. Email Phishing The most common method of phishing occurs via email. Scammers distribute large quantities of emails to potential victims, hoping that even a small percentage will be deceived by the scam. These emails often use urgent language, like wa arning about a security breach, to make the recipient act quickly without thinking. They might ask for personal information directly or include a link to a fake website that looks like a legitimate service you use. To safeguard yourself from email phishing, always scrutinize the sender’s address, remain cautious of unexpected emails that contain urgent requests, and avoid clicking on any suspicious links. Simulated phishing emails are the ones that criminals send to test their efforts. This Microsoft Office document talks about what to look for. Here’s some good info on spam filters too. Vishing Not all phishing attacks occur in the conventional digital format. Vishing, or voice phishing, entails scammers attempting to trick individuals over the phone. They may impersonate representatives from your bank, the IRS, or other credible-sounding organizations. They’ll often create a fake crisis, like claiming there’s a problem with your account, to get you to share personal or financial information over the phone. It’s always a good idea, if you receive such a call, to hang up and then call the organization directly using a phone number you know is legitimate. This way, you can confirm if the call was genuine or an attempt at vishing. The Federal Trade Commission wants you to report vishing to them. Whaling Whaling is a specialized form of spear phishing. Instead of going after just anyone, these attackers aim for the “big fish” in an organization—think CEOs, CFOs, and other top executives. The attackers often invest significant time in creating a convincing message, potentially posing as a trusted business partner or a colleague in a leadership position. They may request the executive to approve a financial transaction or disclose confidential company information. Due to the high-level targets and potentially massive implications of these scams, it’s crucial for company leadership to be trained and cautious about unsolicited and unexpected communication. Angler Phishing The digital realm is vast, and scammers have found ways to exploit almost every corner of it. Angler phishing focuses on social media platforms. Here, attackers create fake customer service accounts for well-known brands. When a user complains or asks a question on the brand’s official page, the fake account responds with a request for personal or login details. To avoid this trap, always double-check the authenticity of accounts before sharing information, especially if they approached you first. Smishing With almost everyone owning a mobile phone, text messages become another avenue for phishing. Smishing, or SMS phishing, involves receiving a text message that seems to be from a trusted organization, like your bank. The message might warn you about a potential issue with your account and prompt you to click a link or call a number. Always be wary of unsolicited texts, especially if they ask for personal information or prompt immediate action. Clone Phishing In clone phishing, attackers take a legitimate email you’ve received, replicate it, and then slightly alter it for malicious intent. They might change a link or attachment in the email, making it harmful. Then, they’ll resend this “cloned” email, making it appear as if it’s coming from the original sender. To guard against this, it’s helpful to pay attention to small details in emails and always double-check with the sender if something feels off. Water Hole Phishing This strategy is a bit more indirect. Attackers identify websites that employees of a particular organization frequently visit. They then try to compromise those sites. When an employee visits the “watering hole,” they might unknowingly download malicious software. It’s like predators waiting at a watering hole for their prey. To defend against such threats, businesses should ensure employees are educated about safe browsing practices and maintain strong cybersecurity defenses. Comparing Phishing Tactics To help differentiate and quickly recognize the various types of phishing attacks, refer to the table below: TypeCharacteristicsDelivery Method Spear PhishingTargeted at specific individuals/groups; from credible sourceEmails Email PhishingGeneric messages, unofficial email addressesEmails VishingVoice-based deception, typically about account problemsPhone calls WhalingTargets senior officials, involves financial transactionsEmails Angler PhishingFocus on social media, uses fake posts and tweetsSocial media platforms SmishingText-based, might have unusual area codesSMS/text messages Clone PhishingAppears to be from common service, requests known informationEmails Water Hole PhishingTargets websites employees frequently visitCompromised websites or fake web addresses How to Recognize Phishing Scams Recognizing phishing scams is crucial in safeguarding your personal and business information. Here are some telltale signs: Bad Grammar and Spelling: Spear phishing campaigns aren’t effective when you spot these errors. Bad spelling might be legit, or it can be a way to get around filters that prevent phishing attacks. Grammatical errors top the red flag list in emails and on phishing websites. Generic Greetings: Don’t supply account numbers online. Especially when your bank doesn’t know your name, generic greetings from organizations you work with should tip you off. A “Dear Sir” email might be an attempt to get malware installed. Email Domains That Don’t Match: Reputable companies use their own email domains. Phishing emails have small errors, like Microsoft, or they get sent from a generic domain like Gmail. Phishing domains are a common method they use to get you to download malware. Suspicious Sender Address: Check if the email comes from a legitimate domain. Phishers often use email addresses that mimic legitimate ones with minor alterations. Urgent or Threatening Language: Phishing attempts often create a sense of urgency, prompting immediate action to resolve a supposed issue. Mismatched URLs: Hover over any links in the email (without clicking) to see if the URL and domain name match what you would expect from the legitimate site. Requests for Personal Information: Legitimate companies rarely ask for sensitive information through email. Unsolicited Attachments: Be wary of unexpected email attachments, which may contain malware. What Are Examples of Phishing? Here are some examples of malicious software that can lead to financial loss and identity theft. Additionally, there are other instances of phishing as well. Link Manipulation: This type has phishing links that lead to malicious websites. The fake web pages ask for account credentials. Evil Twin Wi-Fi: Access points get spoofed. People get internet access to the wrong Hotspot. Watch out for access points in shopping malls, coffee shops, etc. Malvertising: Advertising and pop-ups with links that install malicious code. Malicious links are common, as are malicious attachments. CEO Fraud: Impersonates high-level executives to request unauthorized transfers of funds. Clone Phishing: Uses a legitimate previously sent email with a malicious attachment or link replaced. Advanced Phishing Techniques to Be Aware Of Cybercriminals are constantly evolving their tactics. Here are advanced phishing techniques you should be aware of: Deepfake Phishing: Uses AI-generated audio or video clips that mimic known contacts or public figures to manipulate victims into performing financial transactions or sharing confidential information. HTTPS Phishing: Utilizes websites with HTTPS to appear secure and legitimate, misleading users into thinking they are on a genuine site. AI-Powered Phishing: Employs artificial intelligence to create more convincing phishing emails by analyzing victim’s online behavior and crafting personalized messages that are harder to detect. By staying informed about these phishing techniques and knowing how to recognize them, you can significantly reduce the risk of falling victim to these scams. Always exercise caution when handling unsolicited communications and when in doubt, directly contact the supposed sender through a verified method. How Does a Phishing Scam Work? Phishing uses email and other forms of communication. The criminal usually poses as a legitimate company like a bank or supplier. The sender is trying to get access to sensitive information such as Like bank account numbers or admin passwords. Victims may be deceived into clicking a link that leads to a phishing website, as these scams come in various forms. Some hackers create fake social media profiles to carry out their schemes. Basic attacks attempt to trick people into entering confidential information or personal details. Prizes won in false competitions, and winning vouchers are common techniques. Finally, here’s a list of the best phishing training options for you and your employees. Image: Envato Elements This article, "What is Phishing?" was first published on Small Business Trends View the full article

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