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You don’t need all the answers, but you do need to ask the right questions. The Disruptors With Liz Farr Go PRO for members-only access to more Liz Farr. View the full article

We may earn a commission from links on this page. Whether you're worried about hurricanes, fires, or winter storms, a little bit of preparation can go a long way to making your home more resilient to extreme weather. Taking the time to plan ahead will make it safer and more comfortable to hunker down if an emergency occurs. Here are some home updates you can do yourself to keep yourself and your home safe. Check drainage and gradingWhen there is a deluge of rainwater or water from melting ice or snow, it can test the strength of the water barriers on your foundation and siding. One way to give your home a fighting chance in a wet environment is to ensure that you have proper drainage around your home. To check out your drainage, take a look at the grading near your house. The ground should slope gently away from any structure at a ratio of about one inch per foot of distance for about the first 10 feet away from your foundation. To measure the grade, you can use two stakes, some mason’s line, and a line level. Drive in one stake next to your foundation and another about 10 feet away, and tie the string to the stakes at an equal distance from the ground at each end, making sure it is stretched taut. You should mark on the stake farther from your foundation where the line is tied off and then place your line level on the string. Slide the string up from its spot until the bubble on the level is centered and then measure the distance you moved it. That measurement will tell you if your slope is at least one inch down for each foot of distance from the house. If you have any spots where ridges have formed that direct water back toward your house, you can shovel away any excess dirt to create a slope away from the foundation. Improve gutters and downspoutsKeeping your gutters and downspouts clear can help to protect your roof from water damage and keep your siding dry. Checking your gutters for sags or valleys where water can escape the planned path and adding gutter hangers where there are areas that need more support will improve the efficiency of your gutters and help protect your roof from moisture. Strengthening the connection between the gutter and the house will also make it more wind-tolerant, decreasing the likelihood that the gutter will separate from the roof in high winds. You can make your downspouts more weather-resistant by adding a hinged downspout extension that can direct water away from your house. The hinge allows you to move the extension out of the way for weeding or mowing. Remove landscaping hazardsTo guard against damage from fires and keep your siding clear and dry, you should cut shrubs and other plants at least one foot away from your structure. Keeping your yard clear of dry brush that could fuel a fire will reduce the likelihood of a brush fire or grass fire damaging your house. Another landscaping option for fire resilience is to use hardscaping like rocks and gravel close to your house and keep plants at a distance of 10 feet or more from the house. This will reduce the available fuel in a fire, making your home less susceptible to damage. Add storm windowsWhile replacing your windows can be expensive, adding storm windows can have a variety of benefits, including making your house more resistant to high temperatures and making your windows safer in a storm with high winds. Storm windows can be installed using a screw gun and some basic hand tools if you have a bit of DIY know-how, and they tend to be much cheaper than replacement windows, averaging between $80 and $185 per window. You can save on heating and cooling costs without replacing your windows, make your windows safer in high winds, and add a layer of protection against objects like falling branches with this DIY update. Install a backup power sourcePower outages can be a part of most types of extreme weather events and natural disasters, so you can improve comfort and safety in an emergency by adding backup power. While whole-house generators tend to be expensive and require professional installation, a portable power station can run many home appliances without the need to call in a pro, and you can find one for around $700. Modern electric power stations have the advantage of not emitting fumes, so they can be run indoors without risk of carbon monoxide poisoning. Portable power stations are also often solar compatible, allowing them to be connected to portable solar panels for charging in the event that the power is out for longer than a day or two. View the full article

As consumers, most of us hate receiving a cold call from a sales team. Who has time to talk to some random person about buying something you didn’t even want? Yet the telemarketing calls continue. Why do they keep calling? The answer is simple. Cold calling works. Telemarketing is a highly effective sales tool, but there are still tricks and tips for how to cold call successfully. Best Cold Calling Tips and Techniques Sales teams tend to dread making cold calls, so how can a sales manager better equip their reps to make more effective sales calls to cold prospects? Fortunately, there are plenty of cold-calling techniques that really work. Check out the following 15 best cold-calling tips to boost your conversions: Conduct Pre-call Research Cold calling involves hard data. To effectively communicate your sales pitch, you have to have some understanding of the prospect on the phone. Don’t expect to find success calling random numbers and speaking to whoever happens to answer the phone. Cold calling must be done strategically. Who is on the other end of the line, and what makes them a target customer? Write a Cold Calling Script Unsuccessful cold calls often lack both structure and direction, which can be challenging to achieve without a well-crafted cold call script. Sales representatives who develop cold calling scripts for their pitches can enhance conversion rates by incorporating every essential element of a successful cold call into their telemarketing strategies. Schedule Best Calling Times What is the optimal time for cold calling? Research indicates that cold calls tend to be more effective on certain days and at specific times. Cold callers are more likely to secure an appointment or close a sale on Wednesdays or Thursdays, according to InsideSales.com. Additionally, studies suggest that the best time for a cold caller to connect with a prospect is between 11 a.m. and 12 p.m. or 4 p.m. to 5 p.m.—definitely not first thing on a Monday morning! Test Opening Lines A prospect will decide whether or not the call is worthwhile within just a few seconds, so the cold calling opening line can make or break the sales pitch. Successful sales professionals will write and practice a variety of opening lines, then take note of which are most successful during their cold calls. Remember, while you want to capture your lead’s attention, initially stating the purpose of the call increases conversion rates. Aim for Longer Cold Calls Short cold calls usually are not successful cold calls. In fact, cold calls resulting in a sale or an appointment generally last about twice as long as their counterparts, but how many sales reps create cold calling scripts of that length? When crafting a cold calling script, be sure to plan for the entire structure of the call, including a hook, touching prospects’ pain points, a value proposition, and a call to action. Don’t forget to prepare ways to overcome a variety of sales objections. Practice Your Sales Technique Don’t assume that you can develop an effective sales script and instantly use it for successful cold calls. It’s essential to sound confident right from the first ring to impress potential buyers. Sales, like any other skill, requires practice to master. Before making your calls, practice your cold calling technique and prepare for various responses from prospects. After your calls, evaluate which aspects of your selling process worked well and make adjustments to your approach. Use Your Best Closing Line Remember, many sales are closed sometime after the first cold calling post. Therefore, your closing line can be just as important to your success rate as your opening line. Create and practice your best closing line, and be sure you leave your prospects wondering why they didn’t already close the deal with you. The lead will remember your pitch and be waiting for your next call. Schedule a Follow-up The follow-up call is a crucial part of the sales process and an essential component of cold calling. In fact, only about 2% of sales occur during the initial cold call. This means that without follow-up calls or appointments, 98% of potential deals could be lost. Be ready to leave professional and courteous voicemails for prospects, and make sure to schedule callbacks at times when they are available. Keep It Professional Understanding your target customers and communicating with them appropriately is crucial. Are you contacting consumers or involved in B2B cold calling? Are you addressing an executive-level decision-maker? Ensure that your cold calling script and conversation align with the necessary level of professionalism. Although some small talk can be suitable, a professional telemarketer will quickly redirect the cold call back to its main objective. State Your Full Name Seems like this should go without saying, but successful sales reps making cold calls provide their full names as well as the name of their company at the beginning of the call. It sets a professional tone for the sales call and allows even new salespeople to maintain control of the call from the start. Callers who use their full name command respect. If the prospect has to ask for this information, the telemarketer has surrendered the conversation. Include an Enticing Value Proposition At the heart of every cold call is the value proposition. What does the sales rep have to offer the prospect, and how will it benefit their life or business? While it’s important to capture prospects’ attention and touch on their pain point, the cold call will not result in a follow-up if the caller doesn’t offer value of interest. Master Your Tone While a cold calling script is important, it’s not always what you say but how you say it that matters when developing sales skills. Sales reps who sound bored aren’t going to attract much interest among their leads. Prospects won’t get excited to hear about a product from a cold caller who sounds angry, sad or annoyed. When rehearsing your cold calling script, be sure to practice mastering your tone of voice. Highlight Exclusivity and Urgency In your pitch, highlight any exclusive offers or time-sensitive opportunities. Instilling a sense of urgency can motivate prospects to take action quickly. However, it’s important to use this strategy authentically and not as a manipulative tactic. Offer Solutions, Not Just Products Focus on how your product or service can solve a specific problem or improve the prospect’s situation. People are more interested in solutions to their challenges than in the product details. Tailoring your conversation to address these solutions can make your call more impactful. End with a Clear Next Step Always conclude the call with a clear and agreed-upon next step, whether it’s a follow-up call, sending additional information, or scheduling a meeting. This ensures that both parties have a mutual understanding of what’s expected moving forward. Read More: Cold Calling Services How to Cold Call The prospect of making a cold call might be nerve-wracking, but the process of cold calling is simple. Just gather your list of sales team prospects – or let your cold-calling software do it for you – and start talking! Not sure how to approach cold calling? Simply follow these steps, and you’ll be amazed at how you ever made sales without this effective pitch: Know your prospect – Pre-call research is vital to making the cold call. Be aware of who you are contacting before making a cold call. Use a creative opening line – Write multiple opening lines for different types of prospects, and choose one opening line to use before placing the cold call. Hit on your prospect’s pain points – Why should the prospect care about what you have to say? Make cold calls matter to your leads by touching on their paint points. Offer a value proposition – What do you have to offer your prospective customer? Every successful cold call must include a value proposition that matters to the potential customer. Deliver a call to action – Never assume your prospect knows why you’re calling them. In fact, they might be waiting for you to ask! If the reason for the call is a sale, then ask for it. If the call is to set up a follow-up sales appointment, then include that task in your call to action. Request a follow up – Few cold calls result in a sale on the first attempt. In fact, many result in no contact at all. When leaving a voicemail, be sure and request a follow-up meeting. Also, request a follow-up meeting for prospects who don’t have time to talk or who express hesitation about closing a deal. StepDescription Know your prospectConduct pre-call research to understand who you are contacting before making the cold call. This helps personalize the conversation and increases the chances of a positive response. Use a creative opening linePrepare multiple opening lines tailored to different types of prospects. Choose the most engaging and relevant one to make a strong first impression and capture the prospect's interest. Hit on your prospect's pain pointsIdentify the pain points or challenges your prospect may be facing. During the call, address these pain points to demonstrate how your product or service can provide solutions and add value. Offer a value propositionClearly articulate what you have to offer to the prospective customer. Present a compelling value proposition that addresses their needs and demonstrates the benefits of choosing your product or service. Deliver a call to actionAvoid assuming the prospect's understanding of the purpose of the call. Clearly state the desired action, whether it's making a purchase, scheduling a follow-up appointment, or any other specific next step. Request a follow-upAcknowledge that not all cold calls result in an immediate sale and request a follow-up meeting. Leave a voicemail asking for a return call or schedule a follow-up appointment for further discussion and relationship-building. What is Cold Calling? What is cold calling? Also commonly called telemarketing, cold calling occurs when sales reps connect for a sales conversation, usually via telephone, with potential customers with whom they’ve had no prior contact and who have not requested the information or expressed any prior interest in the product or service being sold. To achieve the best sales call results, teams often rely on cold calling scripts when engaging in telemarketing activities. Does Cold Calling Work? Cold calling has been going on since the invention of the telephone, and it is still an effective sales strategy. According to professional marketer Charlie Cook, about 2% of cold calls result in a sale, which wouldn’t be great if there wasn’t the potential to make massive amounts of cold calls every day. After all, 82% of buyers say they’ve accepted sales meetings after receiving a cold call. The Benefits of Cold Calling Companies use cold calling as a sales strategy for a variety of reasons, and telemarketing provides brands with multiple benefits, including: Cold calling provides a human touch to a sales interaction. People respond to other humans, and the interaction in a telephone call can’t be duplicated with creative keystrokes. Cold calling allows brands to identify target customers. Cold calling allows sales reps to quickly determine the decision maker, so they can focus their time on selling to the right person before setting an appointment. Cold calling results offer valuable and informative data. Brands can analyze the outcomes of their cold-calling campaigns to gather crucial insights about their potential clients and to understand which aspects of their strategies are effective. Cold calls increase conversions. They directly lead to sales. The higher the number of cold calls a sales representative makes daily, the greater the potential for setting sales appointments, which can ultimately result in closed deals. How many cold calls can your sales teams make? Read More: Cold Calling Scripts Cold Calling Vs. Warm Calling What distinguishes cold calling from warm calling? The key factor is interest. In warm calling, the prospect has already shown interest in the product or service, which may occur through actions like visiting a website, subscribing to a newsletter, or interacting with a sales representative. In contrast, cold calling targets leads who have not shown any interest and have no previous association with the brand. While warm calling often leads to higher conversion rates, it requires more effort to gather leads compared to the research needed for cold calling tips. Is cold calling illegal? Cold calling and cold calling services are entirely legal in the United States, however there are restrictions on who can be called and during what times. For example, if a prospect has asked a company to no longer call them – or if they’ve registered for the Do Not Call Registry, those wishes must be obliged. In some other countries, such as the United Kingdom, for example, cold calling is illegal. Is cold calling dead? While strategies have changed in recent years, cold calling is alive and well. Buyers – and the entire buying process, however, have changed in the 21st century, and they are more informed than in the past, thanks to their access to the World Wide Web. Therefore, it’s become more important for cold callers to do their research and qualify prospective customers as best possible to capture a prospect’s attention. Conclusion Despite the common aversion to receiving cold calls, cold calling remains a powerful and effective sales tool. Cold calling allows sales teams to engage with potential customers who have not expressed prior interest in their products or services. By following the 12 best cold calling tips and techniques, sales reps can significantly improve their success rates and conversions. The benefits of cold calling include providing a human touch to sales interactions, identifying target customers efficiently, and gathering valuable data for future marketing strategies. Cold calling can lead to successful conversions and appointments when executed strategically. To achieve success in cold calling, sales reps must conduct pre-call research, create and practice a well-structured cold calling script, and schedule calls at optimal times for increased response rates. Engaging opening lines, longer calls that cover pain points and value propositions, and masterful use of tone are crucial for effective communication. Follow-up calls play a crucial role in the sales process, as the majority of deals require further interaction beyond the initial cold call. Sales professionals must maintain a professional tone, offer enticing value propositions, and master the art of closing lines to leave a lasting impact on their prospects. While cold calling is legal in the United States and many other countries, there are regulations regarding call recipients’ preferences and times of calling. Adhering to these guidelines is essential for ethical and effective cold-calling practices. In contrast to warm calling, where prospects have shown prior interest, cold calling requires thorough research and qualification to capture prospects’ attention in today’s informed buying landscape. In conclusion, when conducted with a strategic approach and following best practices, cold calling remains a relevant and effective sales strategy. By mastering the art of cold calling, sales teams can build valuable connections with potential customers and drive business growth. Image: Depositphotos This article, "Boost Sales with these Effective Cold Calling Tips" was first published on Small Business Trends View the full article

The Leader Key is a popular concept in coding, and it essentially works like a hotkey. In old-school text editor VIM, a leader key is a shortcut starter, a first button to begin a special command. For example, it's similar to how you might enter the "#" key on your TV remote before pressing a code, to enter a hidden menu. Now, The Leader Key Mac app brings the same concept to your entire Mac. You press a predefined shortcut, and then a single key afterward to quickly execute a mapped action. In practice, this means you might press the Globe key and the Right Command key, then S to quickly open the Safari browser. It's similar to the default keyboard shortcuts you're probably already used to, but much more customizable and versatile. Of course, you can do the same thing using many keyboard launchers, like Raycast, or even Spotlight Search. But Leader Key is fast. Lightning fast. In the span of two key presses, your app is open, boom. And it's not just limited to apps. You can use it to open URLs (works with any apps that expose URLs to third-party apps) and trigger commands or scripts. It essentially makes everything on your Mac just a few keystrokes away. The app is free and open source. It takes a bit of time to set things up in a way you like, but it's worth it. How to create custom keyboard shortcuts using Leader KeyOnce Leader Key is installed and enabled, you'll find it in the menu bar. Click on its menu bar icon (it looks like a square with a dot in the middle) and choose the Preferences icon. Here, choose a button combination to be your shortcut starter (or leader key) and enable the app at login. Next, start by creating some actions. Ideally, you'll be using Leader Key to launch a lot of different apps, so assigning the "S" key for both Slack and Safari won't work. This is where Groups can help. First, click on Add Group and assign that group a key. For example, I'll create a group for Browsers and assign it "B". Credit: Khamosh Pathak In your new group, click Add Action. Then, assign that action a key. For example, I'll use "F" to open Firefox. Next, choose Application from the drop-down menu. Then click the Choose button, and from Finder, select the app you want to map and click Open. Credit: Khamosh Pathak Now, repeat this process to add more actions in the group (like adding all the browsers that you switch between), or to create global actions. You can also use it to directly open Folders as well (a quick way to open project folders that you use often). Once you are done customizing, click the Save to File button to save all your customizations. Now, you'll be able to open your assigned apps or folders by quickly pressing your leader key, then your group key, then your action key in succession. If an action isn't assigned to a group, it's even simpler— just press your leader key and the action key. Supercharge Leader Key with Raycast Deep LinksAs mentioned above, Leader Key isn't limited to applications. You can assign it to open URLs and commands, linking directly to a part of an app. As long as an app exposes a URL scheme, you can paste it in as an action (make sure to select URL) as the action. This works for many apps, but Raycast makes the process really easy using its Deep Links feature. If you have your Raycast extensions and actions set already, you can copy the deep link for any action with ease. For example, I'm going to create a shortcut to access the Cobalt for Raycast extension for downloading media online. Open Raycast and search for the action or extension you want to assign a shortcut to. Press Command + K to view all actions, and then use the Shift + Command + C keyboard shortcut to copy the Deep Link. Credit: Khamosh Pathak Then, go to Leader Key Preferences, create a new action, and choose URL action from the dropdown. Paste in the Deep Link URL. Credit: Khamosh Pathak Now, you can access that particular action inside Raycast with just a single key press. View the full article

This post was written by Alison Green and published on Ask a Manager. A reader writes: I work in a government agency that’s very analogous to a private sector industry (think trade vs. banking or procurement vs. real estate) and many of my colleagues have either joined us after having made plenty of money on the private side or are otherwise independently wealthy. Our senior leadership are politically appointed multimillionaires. I enjoy my work, but I seem to be one of the few who works here because I actually need the money. I have no complaints about my salary; we all make the same. However, I’m paying back student loans that won’t budge and I also have the only single income family in our department. Generally, but especially this past holiday season, these folks have gotten deep into my pockets. To illustrate: our boss was out sick and my colleagues took up a collection to have a grossly overpriced snack basket sent to his home. I’m not just being dramatic; I made a bigger gift basket on the same theme that cost me a tenth what we paid for our boss’s present. Another colleague took some time off for a procedure and the group organized daily DoorDash deliveries until he returned. After contributing to those, I’ve had to take a serious step back from participating in things, and I worry that people are starting to think of me and stingy and antisocial. I’m actually a very generous person and giving gifts is my love language. But I cannot afford to be wasteful. For example, to congratulate a coworker on her promotion, I made her a little gift bag with a pound of her favorite coffee and a candle I knew she’d like. But I didn’t feel comfortable giving it to her after her successor asked us each to put $50 toward a coffee- and candle-themed gift basket for her with a footnote that “I know it’s pricey, but come on, she deserves it!” I had to sit out of another colleague’s farewell lunch at a Michelin-starred restaurant. I simply can’t drop that kind of cash on a random Thursday though I would’ve happily treated him to sushi or pizza. I did anxiously attend our self-pay “holiday lunch” (we voted on restaurants, but the most expensive one won out). I studied the menu in advance and carefully selected a semi-affordable dish (and was sure not to eat of the appetizers and whatnot that people ordered “for the table”) but when the bill came everybody just said, “You know what? It’s Christmas! Let’s just split it!” Reading the room, I felt there was no real way I could push back on that in the moment. My heart sank at first and then fully broke when one of the attendees was unable to pay — I think her card was acting up — and one of my coworkers assured her, “It’s no problem, we’ll cover you!” Sometime later, she went around offering to reimburse people and I overheard several people tell her a version of, “Oh, please! Don’t worry about it; it was just a few dollars.” It was not just a few dollars, and I pushed past my embarrassment to accept her offer as I really did need my money back. I want to preserve my office relationships, but dropping hundreds of dollars a month doing so is simply not an option for me. What practical advice do you have for people experiencing a disposable income mismatch with coworkers who highly value team socializing and joint gift-giving? What a crappy situation to be in! Your colleagues are being thoughtless; regardless of their own financial situations, surely they are aware that there are people in the world on much tighter budget (or who simply may prefer not to pour hundreds of dollars into work socializing and gifts, even if they could technically afford it). A few options, depending on what you’re most comfortable with: * How’s your rapport with your boss? Would you be willing to tell her this is posing a financial burden and ask that she step in to steer the group toward lower-cost (or better yet, free) options, or that she make it easier for people to opt out without embarrassment? If she responds with something like, “Oh, no one will mind if you don’t contribute,” you can say, “That may be true, but I’d repeatedly be the one person not participating and that doesn’t feel great for team cohesion and candidly I am concerned about being judged for it, so I’d really appreciate if it if you could address it.” * If not your boss, is there another colleague you’d be comfortable talking to about it? A lot of people would be horrified to realize a coworker was feeling this way and would be glad to step in and redirect the group toward cheaper or free options when this comes up in the future, if you ask for their help. You might give them some specifics that would help, like steering the group toward cheaper restaurants and gifts, speaking up when someone suggests splitting a check to say “I think Jane’s portion was much cheaper than everyone else’s, let’s not ask her to cover us,” and even addressing it with the group more broadly (“this is a lot of money, let’s not pressure people that way”). * Speak up yourself! There’s absolutely no shame — and in fact there is merit — in being the person who says, “Whoa, I’d love to go to lunch but that’s way out of my budget. Can we pick a more affordable option like X or Y?” or “I’m happy to sign a card, but I can’t afford to contribute the amount that’s being asked” or ‘“I need to ask for a separate check” (at the start of a meal) or simply “That’s not in my budget.” I know you feel awkward about that but there is no shame in not being wealthy, even when everyone around you is! Can you mentally reframe it as doing your colleagues the solid of sensitizing them to the real world where most people don’t have their money? Or as doing a favor to the next person who’s hired who feels the way you do? Keep in mind, too, that if anyone should be embarrassed here, it’s them for how thoughtless they’re being, not you for not being independently wealthy. If you can actively embrace being the sensible, grounded person pointing out that this is bananapants money for a lot of people, you might feel better about it. And if that gets you a reputation as being especially frugal … that’s okay! Sometimes leaning into something you feel awkward about can make it a lot easier. (“Why, yes, I am very frugal! So can we go with Option B instead?”) If you do that, there’s a chance your coworkers will just offer to cover your portion — which isn’t the outcome you want. If that happens, you could say, “I appreciate it, but this comes up a lot more than you might realize, and I don’t want to have to keep accepting someone else’s money just to be a part of our team. We’re way of out whack with how much offices normally ask people to spend on this stuff, and I’m asking that we scale it back in general, not just this time.” View the full article

This post was written by Alison Green and published on Ask a Manager. A reader writes: I work in a government agency that’s very analogous to a private sector industry (think trade vs. banking or procurement vs. real estate) and many of my colleagues have either joined us after having made plenty of money on the private side or are otherwise independently wealthy. Our senior leadership are politically appointed multimillionaires. I enjoy my work, but I seem to be one of the few who works here because I actually need the money. I have no complaints about my salary; we all make the same. However, I’m paying back student loans that won’t budge and I also have the only single income family in our department. Generally, but especially this past holiday season, these folks have gotten deep into my pockets. To illustrate: our boss was out sick and my colleagues took up a collection to have a grossly overpriced snack basket sent to his home. I’m not just being dramatic; I made a bigger gift basket on the same theme that cost me a tenth what we paid for our boss’s present. Another colleague took some time off for a procedure and the group organized daily DoorDash deliveries until he returned. After contributing to those, I’ve had to take a serious step back from participating in things, and I worry that people are starting to think of me and stingy and antisocial. I’m actually a very generous person and giving gifts is my love language. But I cannot afford to be wasteful. For example, to congratulate a coworker on her promotion, I made her a little gift bag with a pound of her favorite coffee and a candle I knew she’d like. But I didn’t feel comfortable giving it to her after her successor asked us each to put $50 toward a coffee- and candle-themed gift basket for her with a footnote that “I know it’s pricey, but come on, she deserves it!” I had to sit out of another colleague’s farewell lunch at a Michelin-starred restaurant. I simply can’t drop that kind of cash on a random Thursday though I would’ve happily treated him to sushi or pizza. I did anxiously attend our self-pay “holiday lunch” (we voted on restaurants, but the most expensive one won out). I studied the menu in advance and carefully selected a semi-affordable dish (and was sure not to eat of the appetizers and whatnot that people ordered “for the table”) but when the bill came everybody just said, “You know what? It’s Christmas! Let’s just split it!” Reading the room, I felt there was no real way I could push back on that in the moment. My heart sank at first and then fully broke when one of the attendees was unable to pay — I think her card was acting up — and one of my coworkers assured her, “It’s no problem, we’ll cover you!” Sometime later, she went around offering to reimburse people and I overheard several people tell her a version of, “Oh, please! Don’t worry about it; it was just a few dollars.” It was not just a few dollars, and I pushed past my embarrassment to accept her offer as I really did need my money back. I want to preserve my office relationships, but dropping hundreds of dollars a month doing so is simply not an option for me. What practical advice do you have for people experiencing a disposable income mismatch with coworkers who highly value team socializing and joint gift-giving? What a crappy situation to be in! Your colleagues are being thoughtless; regardless of their own financial situations, surely they are aware that there are people in the world on much tighter budget (or who simply may prefer not to pour hundreds of dollars into work socializing and gifts, even if they could technically afford it). A few options, depending on what you’re most comfortable with: * How’s your rapport with your boss? Would you be willing to tell her this is posing a financial burden and ask that she step in to steer the group toward lower-cost (or better yet, free) options, or that she make it easier for people to opt out without embarrassment? If she responds with something like, “Oh, no one will mind if you don’t contribute,” you can say, “That may be true, but I’d repeatedly be the one person not participating and that doesn’t feel great for team cohesion and candidly I am concerned about being judged for it, so I’d really appreciate if it if you could address it.” * If not your boss, is there another colleague you’d be comfortable talking to about it? A lot of people would be horrified to realize a coworker was feeling this way and would be glad to step in and redirect the group toward cheaper or free options when this comes up in the future, if you ask for their help. You might give them some specifics that would help, like steering the group toward cheaper restaurants and gifts, speaking up when someone suggests splitting a check to say “I think Jane’s portion was much cheaper than everyone else’s, let’s not ask her to cover us,” and even addressing it with the group more broadly (“this is a lot of money, let’s not pressure people that way”). * Speak up yourself! There’s absolutely no shame — and in fact there is merit — in being the person who says, “Whoa, I’d love to go to lunch but that’s way out of my budget. Can we pick a more affordable option like X or Y?” or “I’m happy to sign a card, but I can’t afford to contribute the amount that’s being asked” or ‘“I need to ask for a separate check” (at the start of a meal) or simply “That’s not in my budget.” I know you feel awkward about that but there is no shame in not being wealthy, even when everyone around you is! Can you mentally reframe it as doing your colleagues the solid of sensitizing them to the real world where most people don’t have their money? Or as doing a favor to the next person who’s hired who feels the way you do? Keep in mind, too, that if anyone should be embarrassed here, it’s them for how thoughtless they’re being, not you for not being independently wealthy. If you can actively embrace being the sensible, grounded person pointing out that this is bananapants money for a lot of people, you might feel better about it. And if that gets you a reputation as being especially frugal … that’s okay! Sometimes leaning into something you feel awkward about can make it a lot easier. (“Why, yes, I am very frugal! So can we go with Option B instead?”) If you do that, there’s a chance your coworkers will just offer to cover your portion — which isn’t the outcome you want. If that happens, you could say, “I appreciate it, but this comes up a lot more than you might realize, and I don’t want to have to keep accepting someone else’s money just to be a part of our team. We’re way of out whack with how much offices normally ask people to spend on this stuff, and I’m asking that we scale it back in general, not just this time.” View the full article

With its powerful camera, the French Navy surveillance plane scouring the Baltic Sea zoomed in on a cargo ship plowing the waters below—closer, closer, and closer still until the camera operator could make out details on the vessel’s front deck and smoke pouring from its chimney. The long-range Atlantique 2 aircraft on a new mission for NATO then shifted its high-tech gaze onto another target, and another after that until, after more than five hours on patrol, the plane’s array of sensors had scoped out the bulk of the Baltic—from Germany in the west to Estonia in the northeast, bordering Russia. The flight’s mere presence in the skies above the strategic sea last week, combined with military ships patrolling on the waters, also sent an unmistakable message: The NATO alliance is ratcheting up its guard against suspected attempts to sabotage underwater energy and data cables and pipelines that crisscross the Baltic, prompted by a growing catalogue of incidents that have damaged them. “We will do everything in our power to make sure that we fight back, that we are able to see what is happening and then take the next steps to make sure that it doesn’t happen again. And our adversaries should know this,” NATO Secretary-General Mark Rutte said this month in announcing a new alliance mission, dubbed “Baltic Sentry,” to protect the underwater infrastructure vital to the economic well-being of Baltic-region nations. What’s under the Baltic? Power and communications cables and gas pipelines stitch together the nine countries with shores on the Baltic, a relatively shallow and nearly landlocked sea. A few examples are the 152-kilometer (94-mile) Balticconnector pipeline that carries gas between Finland and Estonia, the high-voltage Baltic Cable connecting the power grids of Sweden and Germany, and the 1,173-kilometer (729-mile) C-Lion1 telecommunications cable between Finland and Germany. Why are cables important? Undersea pipes and cables help power economies, keep houses warm, and connect billions of people. More than 1.3 million kilometers (807,800 miles) of fiber optic cables—more than enough to stretch to the moon and back—span the world’s oceans and seas, according to TeleGeography, which tracks and maps the vital communication networks. The cables are typically the width of a garden hose. But 97% of the world’s communications, including trillions of dollars of financial transactions, pass through them each day. “In the last two months alone, we have seen damage to a cable connecting Lithuania and Sweden, another connecting Germany and Finland, and most recently, a number of cables linking Estonia and Finland. Investigations of all of these cases are still ongoing. But there is reason for grave concern,” Rutte said on January 14. What’s causing alarm? At least 11 Baltic cables have been damaged since October 2023—the most recent being a fiber optic cable connecting Latvia and the Swedish island of Gotland, reported to have ruptured on Sunday. Although cable operators note that subsea cable damage is commonplace, the frequency and concentration of incidents in the Baltic heightened suspicions that damage might have been deliberate. There also are fears that Russia could target cables as part of a wider campaign of so-called “hybrid warfare” to destabilize European nations helping Ukraine defend itself against the full-scale invasion that Moscow has been pursuing since 2022. Without specifically blaming Russia, Rutte said: “Hybrid means sabotage. Hybrid means cyberattacks. Hybrid means sometimes even assassination attacks, attempts, and in this case, it means hitting on our critical undersea infrastructure.” Finnish police suspect that the Eagle S, an oil tanker that damaged the Estlink 2 power cable and two other communications cables linking Finland and Estonia on Dec. 25th, is part of Moscow’s “shadow fleet” used to avoid war-related sanctions on Russian oil exports. Finnish authorities seized the tanker shortly after it left a Russian port and apparently cut the cables by dragging its anchor. Finnish investigators allege the ship left an almost 100-kilometer (62-mile) long anchor trail on the seabed. Intelligence agencies’ doubts Several Western intelligence officials, speaking on condition of anonymity because of the sensitive nature of their work, told the Associated Press that recent damage was most likely accidental, seemingly caused by anchors being dragged by ships that were poorly maintained and poorly crewed. One senior intelligence official told AP that ships’ logs and mechanical failures with ships’ anchors were among “multiple indications” pointing away from Russian sabotage. The official said Russian cables were also severed. Another Western official, also speaking anonymously to discuss intelligence matters, said Russia sent an intelligence-gathering vessel to the site of one cable rupture to investigate the damage. The Washington Post first reported on the emerging consensus among U.S. and European security services that maritime accidents likely caused recent damage. Cable operators advise caution The European Subsea Cables Association, representing cable owners and operators, noted in November after faults were reported on two Baltic links that, on average, a subsea cable is damaged somewhere in the world every three days. In northern European waters, the main causes of damage are commercial fishing or ship anchors, it said. In the fiber-optic cable rupture on Sunday connecting Latvia and Sweden, Swedish authorities detained a Maltese-flagged ship bound for South America with a cargo of fertilizer. Navibulgar, a Bulgarian company that owns the Vezhen, said any damage was unintentional and that the ship’s crew discovered while navigating in extremely bad weather that its left anchor appeared to have dragged on the seabed. NATO’s ‘Baltic Sentry’ mission The alliance is deploying warships, maritime patrol aircraft and naval drones for the mission to provide “enhanced surveillance and deterrence.” Aboard the French Navy surveillance flight, the 14-member crew cross-checked ships they spotted from the air against lists of vessels they had been ordered to watch for. “If we witness some suspicious activities from ships as sea—for example, ships at very low speed or at anchorage in a position that they shouldn’t be at this time—so this is something we can see,” said the flight commander, Lt. Alban, whose surname was withheld by the French military for security reasons. “We can have a very close look with our sensors to see what is happening.” Burrows reported from London. AP journalists Jill Lawless in London, David Klepper in Washington and Veselin Toshkov in Sofia, Bulgaria, contributed to this report. —John Leicester and Emma Burrows, Associated Press View the full article

Rice noodle dishes are some of the most popular at Asian restaurants—pad see ew, pad Thai, pho, and mei fun—but cooking them at home can be tricky if you’re not familiar with their quirks. Don’t worry, though: None of the steps involved are that complex, and once you know how to handle rice noodles, you'll likely be able to use them in any dish without running into problems with them ever again. Here are three of my favorite tips for cooking rice noodles and avoiding a mushy mess. What are rice noodles?Rice noodles can be dry or fresh. They’re made by grinding fermented rice and water down into a paste, from which noodles are shaped and then dried. Once dry, they have a translucent white appearance. Dry rice noodles are commonly available in most grocery stores. (I’ve seen them everywhere from ShopRite, to Whole Foods, to Walmart.) They come in three sizes, with the largest being the least common outside of Asian markets. You may find thin, round noodles that are bundled up in big packages; medium-thickness flat noodles that are wrapped or cut into sticks; or large-thickness flat noodles that are wrapped or cut into sticks. Fresh rice noodles are made by spreading out thin layers of rice, starch, and water batter on a tray or pan and steaming the sheets to make tender, chewy, translucent noodles. These are well-oiled so they don’t stick, and bagged up in plastic. I never see fresh rice noodles in big box American grocery stores, but you can usually find them in Asian grocery stores. Fresh rice noodles may include some cornstarch or tapioca starch, and they’re more opaque in color. The best way to cook rice noodles starts with a soakThe first step written on many of the boxed rice noodles in large grocery stores is to boil the noodles before adding them to your stir fry. The author of these instructions must love mushy noodles, because that’s the easiest way to get stuck-together, over-cooked rice noodles. Here is an example of bad directions. Ignore them! Credit: Allie Chanthorn Reinmann You don’t need to boil them first. Like most starches (pasta, oats, potatoes), rice starches have a limit for water absorption before they burst and become gluey. If you boil them and then add them to a screaming hot pan, then you’re bound to burst some starch globules. This manifests as noodles clumping and clinging together. Credit: Allie Chanthorn Reinmann Unlike Italian pasta that might need to be par-cooked before using in another dish, dry rice noodles simply need some rehydration time in room temperature water. They will become flexible, but their starches won’t begin to gelatinize until they hit the heat of the wok or frying pan. It's the simplest and the most important step to making the best rice noodles every time. To do this, place the rice noodles in a large bowl and cover them with room temperature water. Forethought is required here. Soaking usually takes 25 to 45 minutes, depending on the thickness of the noodle. To test, after 30 minutes just reach in and lift up a handful of noodles. They should feel floppy but not squishy. If they’re still sticking out straight, give them more time. The brand or thickness of the noodles might require it. Credit: Allie Chanthorn Reinmann It’s unlikely that you’ll over-soak rice noodles. If you go run an errand that takes 20 minutes longer than expected, your noodles will be fine. Drain them and they’re ready for stir frying, or blanch them for a few seconds to prepare them for soup. Don’t forget to use some oilThose who fear fat will not like this step, but you can’t skip the oil. Oil is crucial for conducting high heat in stir fries, but also for keeping those sticky starches slipping and sliding away from each other. If you’re trying to stir fry noodles and they keep clinging to each other and the pan, try adding another spoonful of oil to the pan just before you toss them in. It’s okay to add oil as you go too. I used to have an irrational limitation where I thought the initial measurement of oil, before the first ingredient went in, was the only oil I could use while cooking. It was only when my mom called me out on it that I realized what I was doing. It just seems like some days the ingredients use up more oil than others, and it’s okay to assess and add more. So when you’re about to add the noodles, take a look at the pan. There should be some visible oil in there, pooling around the ingredients. If the pan is dry, that’s your signal to add a splash more. Be careful of excess moistureThe last culprit of rice noodle demise is too much moisture in your pan. Unless you’re making soup, a puddle of liquid in your wok or frying pan will have the same effect as boiling your noodles and trying to fry them afterward. If your vegetables are excreting a lot of moisture or you’ve added too much sauce to your pan and it doesn’t seem to be cooking down, don’t add your noodles yet. Wait for the moisture to cook off or, as a last ditch effort, pour off the liquid into the sink. Return the pan to the burner, add a bit of oil and now you can put the noodles in. Re-season as needed. Note that if your veggies are puddling up, you might be crowding your pan. Opt for a larger skillet or cook a smaller batch next go around. View the full article

Once a project is approved, it’s likely that the execution will require goods and services outside the purview of the organization managing the work. The process of soliciting bids from third-party vendors and contractors is done through a document called a request for proposal or, more commonly, an RFP. It is through this channel that project managers collect interested parties and make a decision on who to contract with for the project. The best way to get familiar with this process is by using an RFP template, which allows you to fill in the blanks in order to produce a thorough RFP. We will provide some RFP templates you can use below, but first, let’s better understand what we’re talking about. /wp-content/uploads/2024/03/RFP-template-featured-image.jpg Get your free RFP Template Use this free RFP Template for Word to manage your projects better. Download Word File What Is a Request for Proposal (RFP)? A request for proposal (RFP) is a document that’s sent to vendors and contractors that can supply a company’s project with necessary products and services that fall outside of what the soliciting organization can provide internally. The RFP, then, is a document to source that work and allow vendors and contractors to bid for the work. The RFP provides an overview of the project in order to give the bidding companies a clear description of what is needed and how they can help accomplish those goals. It will explain the process and contract terms to guide bidders. Most organizations conduct business using RFPs, and governments will almost always conduct their business this way. After sending out multiple RFPs, you will have a selection of interested parties who can deliver the goods and services you require that will best fit your needs, both for the skills they offer and how they meet the demands of your project budget. RFPs are not only a way to simplify shopping around for vendors and contractors who meet the criteria of your project; they also detail the scope of the work and what the payment for the goods and services will be. Having this clearly laid out in the RFP helps avoid any miscommunications down the line about compensation, delivery dates and more. A request of proposal is only the first step towards a successful project. Once it starts, you’ll need a robust project management software like ProjectManager to create project schedules, allocate resources, track costs and monitor progress. ProjectManager has a variety of project management tools including Gantt charts, online timesheets, real-time project dashboards, workload balancing chart and much more. Get started for free today. /wp-content/uploads/2024/03/Manufacturing-gantt-chart-light-mode-costs-exposed-cta-e1712005286389-1600x659.jpgPlan, schedule and track progress with ProjectManager’s Gantt chart Learn More! What Should Be Included In a Request for Proposal (RFP)? Let’s take a closer look at the various sections to include in a request for proposal. Project Overview In this section, summarize the project’s objectives, scope and desired outcomes. Determine the key phases of the project including milestones, deadlines or time-sensitive aspects. If there’s a target audience such as an end user or key stakeholders, be sure to describe them in this section as well. Scope of Work In an RFP, next comes the scope of work. Here, specify which services or work will be provided, including the operational, functional or technical needs. It should be clear what the vendor is expected to deliver, such as products, services or documents. If there are any elements outside the scope of work, clarify them to avoid scope creep. Proposal Requirements In the proposal requirements section, outline vendor information such as the company’s size, location and any relevant experience. Vet them and ensure they have relevant case studies, certifications and previous work experience that applies to the job. Don’t hesitate to ask for references if needed. Evaluation Criteria How will the proposals be evaluated? The evaluation criteria section is the place to outline this, including the weight of each factor including price, quality and timeline. If there are non-negotiable requirements such as specific qualifications, highlight them here. Budget and Pricing The request for proposal also needs a budget and pricing section. For example, what is the cost structure and is there a set budget that vendors should be following? Vendors should be able to provide a detailed cost breakdown including labor, overhead and materials. This section should also include payment terms that outline how and when a payment will be made. Timeline In the RFP’s timeline section, determine the deadline for submitting proposals. There should also be project timeline information that includes the anticipated start and end dates, key milestones and the review approval process. Outline the vendor response time in this section as well, including the expected timeline for reviewing proposals and selecting vendors. Terms and Conditions The request for proposal’s terms and conditions section should highlight any confidentiality agreements and data protection requirements. Be sure to include guidelines surrounding dispute resolutions in case anything comes up during the project. Contract term details should also be included such as service-level agreements or warranties. Submission Instructions Here, note the needed format for submitting the proposal such as a PDF, Word document, etc. Specify the needed format for submitting the proposal whether it be email, online portal or a physical submission. Should vendors have any questions or need clarification before the submission deadline, let them know how they can ask questions or get more information. Attachments Attachments include relevant project documents that can help the vendor understand the project such as design documents, reports, specifications or product descriptions. If needed, include proposal templates or forms that must be completed. Request for Proposal (RFP) Example To better illustrate the use of RFPs in project management, let’s look at a request for proposal example we’ve created below. In this case, a property management company is creating a request for proposal to award a landscaping work contract, which consists of improving the outdoor experience for their residents by planting drought-resistant vegetation, irrigation systems, and hardscaping for the property. Click the image below to download the example. /wp-content/uploads/2021/03/Request-for-Proposal-example.pngFree RFP example. Download now When to Use a Request for Proposal (RFP) A request for proposal is a versatile document that helps with procurement and contracting for projects in virtually any industry. Here are some RFP examples, but there are many other possible use cases for them. Marketing RFP: When a marketing agency is creating its marketing materials, whether that is a case study or a campaign, they will often employ talent through one of these. Branding RFP: Creating a brand for an organization requires guidelines, and the organization will have certain expectations, which are outlined in this type of RFP. Design RFP: This RFP targets graphic artists to develop print, web, mobile or other advertisements. Website RFP: When you’re building a website, you need to employ web developers and other specific talent related to web design, who will reply to this kind of RFP. Government RFP: Any work done for a government agency requires an RFP that will outline the specific requirements associated with that office. Nonprofit RFP: When working with a nonprofit organization there are different criteria than with a for-profit business, which will be detailed here. Finance RFP: RFPs in finance are often formal questionnaires that investors send to financial services firms to help them choose the right financial partner. Construction RFP: Organizations can obtain additional details and better understand how to accomplish their goals through RFPs, ultimately helping them choose the best vendor. Procurement RFP: RFPs are often one of the first steps in the procurement process and aid businesses in choosing the vendor that meets their list of criteria. RFPs in procurement often follow a request for information (RFI). Real Estate RFP: In real estate, agents put together RFPs on behalf of their tenants to outline important points and economic terms for each deal. Making a Request for Proposal: RFP Process There are no set rules for creating an RFP, as they can vary from company to company, industry to industry and for-profit and not-for-profit organizations. However, they do share a common goal and usually, the RFP process will hit these pertinent points. /wp-content/uploads/2025/01/Request-for-Proposal-RFP-infographic-1600x1600.png 1. Create Project Boundaries Prior to the pen hitting the paper, speak to the higher-ups in your organization about the constraints for the project, such as what the highest budget they’d approve is, the flexibility of the deadlines, which requirements are a must-have and so forth. 2. Identify Stakeholders An RFP is a complicated matter that requires a deep knowledge of the project and the organization. Identify key stakeholders and select a representative group that is open to meeting with whomever you assign to oversee the process so they can use them as a soundboard. 3. Interview Stakeholders Once you have identified the stakeholders, and while you’re in the process of figuring out who can be on call for any questions, also get them to define the project needs. Their answers will inform not only the RFP process but the entire project. 4. Write the RFP The writing of an RFP can be helped by using an RFP template, which we’ll provide links to below. They are generally structured as follows. Organizational background Short project description Project requirements and objectives Project budget Milestones and deadlines Further info and/or questions Contact info and the deadline for submission 5. Create Scoring Criteria Before you send out the RFP, review it once more, but this time rank the importance of the replies you receive from the vendors and contractors who respond. This is a good method for selecting a smaller group of qualified candidates. 6. Send Out the RFP Naturally, the whole point of this process is to get it into the hands of prospective vendors and contractors. Therefore, you need to figure out the best place to publish your RFP so that it reaches the right people. It helps to employ consultants to guide you through this phase. 7. Review Responses After the deadline for submissions, gather all the responses and do a quick read-through to get an idea of the proposed solutions. You can then apply the scoring system you developed earlier. 8. Research You might get some responses offering a solution that you’re unfamiliar with. It’s important to do the research and see if these might be viable, even if they’re not on your radar. Another part of the research includes doing background work on the vendors and contractors who replied to get a better picture of who you might be contracting into work. 9. Select a Vendor or Contractor Pick the vendor or contractor who fits your criteria; then do a background check to track their record working in previous projects. This will initiate a negotiation, as a proposal is just that. It may be accepted as-is, or it may require some back and forth. Once everyone is on the same page, sign a contract. Request for Proposal (RFP) Template This free RFP template allows you to define what construction contractors will need to include as part of their project proposals when bidding on your project. /wp-content/uploads/2024/03/RFP-Template-screenshot-1600x820.png We offer a variety of free construction project management templates for Excel you can use to manage all aspects of your construction project. What Is the Difference Between an RFP, RFI & an RFQ? There are so many different types of request forms that it can get a bit confusing to differentiate between them. For instance, there is a request for information (RFI), which is used when a business knows what it wants from a bidder, but requires more detail. RFIs are therefore less lengthy documents because they are concerned more with clarifying information provided by a vendor or contractor. Another business document that is often confused with an RFP is the request for a quote (RFQ). These documents are, again, less detailed and instead focus solely on how much the vendor or contractor wants for their good or service. The RFQ can also be asking for information on how the vendor or contractor will meet your requirements. In short, RFIs and RFQs are really subsets of an RFP, which is a higher-level call for proposals to solve a business issue or project need. It is typically far more detailed and formal, with strict procurement rules, including content, timeline, etc. All three documents are often used together, in some combination, or even independently at times. The Importance of a Request for Proposal (RFP) in Project Management RFPs are particularly important in the project management space as they help keep project managers organized and help them make crucial business decisions. Each RFP outlines different vendor options complete with details on pricing, steps in the process, contract terms and more. It is through these RFPs that project managers can sift through the information to determine the best path forward on behalf of their organization. It is up to the project manager to select the RFP that best aligns with the project and its goals to choose the ideal vendor for the project. RFP project managers are not only critical thinkers and team leaders but they are detail-oriented, patient and strategic in order to act as an advocate for their organization. RFP is a Project: Try Using Software to Manage the Process An RFP, even with an RFP template to guide you, is nothing that can be thrown together quickly. It involves research and a thorough breakdown of the project ahead. In fact, it is a project within a project. It makes sense, then, that project management software like ProjectManager can help you as you build your RFP. Plan your RFP with our interactive Gantt chart, which schedules all your tasks on a timeline. Set milestones on the timeline to break up your work into more manageable segments, such as the delivery of project description, goals, objectives and budget. /wp-content/uploads/2022/07/Construction-Gantt-light-mode-task-info-general-1600x858.jpg Our kanban boards are a visual tool that shows your workflow and helps you avoid bottlenecks by keeping resources matched with capacity. Take all the steps in the RFP process and make each a kanban card, which has space to describe it, tag it for priority and more. /wp-content/uploads/2024/04/Kanban-task-card-moving-manufacturing-order-management-light-mode-1600x874.png Once assigned, watch as it moves from column to column indicating where in the process it is. Team members can comment at the task level if they have questions and tag other project members to bring them into the conversation as needed. Collaboration helps everyone work more productively. More RFP Templates RFP templates come in all shapes and sizes. The simplest are maybe only a few pages, but they can expand to dozens. There are some that have coversheets and flashy presentations, while others are barebones, just-the-facts documents. What is right for you depends on the project and your organization or maybe just a personal preference. The following are a few sites that offer RFP templates to download. Visit them and see if there’s one that works for you. Hubspot TemplateLAB Techsoup CRM Landmark Microsoft Ready to make that RFP a success? Don’t take any chances, use ProjectManager, cloud-based software that helps you work more efficiently. Get the features you need to plan, monitor and report on your work better. Try the tool for free with this 30-day trial. The post How to Make a Request for Proposal (RFP): Example & Template Included appeared first on ProjectManager. View the full article

Information Technology (IT) is constantly changing and advancing; within it, network administrators play a critical role in the functioning of organizations. These professionals are responsible for managing and overseeing computer networks, ensuring they operate at peak performance while safeguarding against security threats. They also provide technical support to help organizations maintain seamless data communication across their computer systems. Network Administrator Job Description: Role and Responsibilities Network administrators are pivotal in ensuring the efficient operation and security of computer networks within organizations. Their role encompasses a wide range of duties, from maintaining and configuring network hardware to managing network security and performance. With a strong grasp of network models and expertise in different operating systems, network administrators play an essential role in ensuring the seamless operation of IT infrastructures. Key Responsibilities: Network Maintenance and Configuration: Regularly maintain and configure network hardware to ensure optimal performance. This includes managing existing computer networks and implementing necessary upgrades. Network Design and Management: Design and manage the network infrastructure, installing necessary hardware and network devices to ensure robust connectivity and performance. Security Implementation: Employ advanced intrusion detection systems and virus protection software to secure network systems against potential threats. Server and Equipment Management: Oversee server operations and maintain essential network equipment, such as routers, switches, and load balancers, to prevent connectivity issues or slow performance. Collaboration with Network Engineers: Collaborate closely with network engineers to enhance network design and architecture, ensuring the creation of a seamless and efficient networking environment. LAN, WAN, and Cloud Computing Management: Take charge of managing local area networks (LAN), wide area networks (WAN), and cloud computing systems, aligning them with organizational needs and goals. Disaster Recovery and Incident Response: Develop and maintain disaster recovery and incident response plans, conducting regular tests to ensure the organization’s preparedness for any network-related emergencies. Network administrators play a crucial role in the IT infrastructure of any organization, ensuring that the network is not only operational but also secure and optimized for performance. Their expertise allows businesses to maintain seamless operations and protect sensitive information, making them an invaluable asset in the digital age. Required Skills and Qualifications As a Network Administrator, you play a vital role in ensuring the seamless operation of an organization’s computer networks. Your expertise in network management and troubleshooting is crucial for maintaining network security, performance, and reliability. Below are eight key responsibilities that define your role in managing and optimizing network infrastructure. Network Setup and Configuration: Design, set up, and configure local area networks (LANs), wide area networks (WANs), and virtual private networks (VPNs) to meet the organization’s connectivity needs. Network Security: Implement and maintain robust security measures, including firewalls, intrusion detection systems, and encryption protocols, to safeguard the network against cyber threats. Network Monitoring: Continuously monitor network performance, identifying and addressing issues such as bandwidth congestion, latency, and packet loss to ensure optimal network operation. Troubleshooting and Issue Resolution: Diagnose and resolve network-related problems, including connectivity issues, hardware failures, and software conflicts, with minimal downtime. Software and Firmware Updates: Manage and update network devices, routers, switches, and access points with the latest software patches and firmware releases to enhance security and functionality. User Support: Provide technical support to end-users, addressing connectivity problems and access issues and assisting with network-related inquiries and requests. Documentation: Maintain accurate documentation of network configurations, topology, and changes to ensure clarity and facilitate troubleshooting and future planning. Capacity Planning: Anticipate future network requirements by conducting capacity assessments, making recommendations for upgrades, and scaling the network infrastructure as needed to accommodate organizational growth. Key ResponsibilitiesDescription Network Setup and ConfigurationDesign, set up, and configure LANs, WANs, and VPNs to meet organizational connectivity needs. Network SecurityImplement and maintain security measures (firewalls, IDS, encryption) to safeguard the network against cyber threats. Network MonitoringContinuously monitor network performance and address issues like bandwidth congestion and packet loss for optimization. Troubleshooting and Issue ResolutionDiagnose and resolve network problems, including connectivity issues and hardware or software conflicts. Software and Firmware UpdatesManage and update network devices with the latest patches and firmware releases to enhance security and functionality. User SupportProvide technical support to end-users, helping with connectivity problems and network-related inquiries and requests. DocumentationMaintain accurate network documentation, topology, and changes records to ease troubleshooting and future planning. Capacity PlanningAnticipate future network needs by conducting capacity assessments, recommending upgrades, and scaling infrastructure. Network Administrator Job Description Templates When creating a network administrator job description, it is essential to outline the specific duties and responsibilities, required qualifications, skills, and experience, as well as any expectations for the workplace, schedule, and potential collaboration with other professionals. Here are some templates to help guide you: Job Description Template 1: This template positions the company as a growing small business specializing in a specific area, such as IT solutions or technology services. It highlights the need for a skilled Network Administrator to join the team and mentions the responsibilities of the role, including managing and maintaining clients’ network infrastructure, troubleshooting network issues, and ensuring network security. It also emphasizes the ideal candidate’s technical background, problem-solving skills, and passion for delivering exceptional IT solutions. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a growing small business specializing in [mention the area of focus, such as IT solutions, technology services, etc.]. We are dedicated to providing reliable and secure network infrastructure for our clients. As we expand our operations, we are seeking a skilled Network Administrator to join our team. If you are experienced in network administration, possess strong problem-solving skills, and are passionate about delivering exceptional IT solutions, we invite you to apply. Job Description: As a Network Administrator at [Company Name], you will be responsible for managing and maintaining our clients’ network infrastructure. You will work closely with our clients to understand their network requirements, ensure network reliability and security, and troubleshoot any network issues that arise. The ideal candidate has a solid technical background, excellent communication skills, and a proactive approach to network management. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance, identify bottlenecks or connectivity issues, and implement solutions to optimize network performance. Perform network troubleshooting to diagnose and resolve network issues in a timely manner. Ensure network security by implementing and maintaining appropriate security measures, such as firewalls, VPNs, and intrusion detection systems. Collaborate with clients to understand their network requirements and provide tailored network solutions. Assist in the planning and implementation of network upgrades, expansions, and migrations. Monitor and manage network backups, ensuring data integrity and disaster recovery preparedness. Keep precise records of network configurations, procedures, and modifications to ensure accurate network documentation. Stay updated on emerging technologies and industry trends to recommend network improvements and enhancements. Provide technical support to clients, troubleshooting network-related issues and offering solutions. Qualifications: Proven experience as a Network Administrator or in a similar role, preferably in a small business environment. Strong knowledge of network protocols, routing, switching, and network security principles. Experience with network monitoring and troubleshooting tools. Proficient in configuring and managing network equipment, such as Cisco routers and switches. Familiarity with network operating systems, such as Windows Server and Linux. Excellent problem-solving skills and ability to work well under pressure. Strong communication and interpersonal skills to effectively interact with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and career advancement. Flexible work schedule and remote work options. Supportive and collaborative work environment. To Apply: If you meet the qualifications mentioned above and are excited about the opportunity to contribute to our growing company, please submit your resume, a cover letter highlighting your relevant experience and technical skills, and any references to [email address]. Please use the subject line “Network Administrator Application – [Your Name]” in your email. We appreciate your interest in joining [Company Name] and will carefully review all applications. [Company Name] is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We are committed to fostering an inclusive and supportive work environment for all employees. Job Description Template 2: This template presents the company as a small business that provides comprehensive IT solutions to clients. It emphasizes the need for a skilled and dedicated Network Administrator and highlights the responsibilities of the role, such as designing, configuring, and maintaining network infrastructure, monitoring network performance, and collaborating with clients. It also mentions the importance of problem-solving abilities, thriving in a fast-paced environment, and delivering reliable network infrastructure and technical support. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a small business that specializes in providing comprehensive IT solutions to our clients. We pride ourselves on delivering reliable network infrastructure and exceptional technical support. We are currently seeking a skilled and dedicated Network Administrator to join our team. If you have a passion for networking, possess strong problem-solving abilities, and thrive in a fast-paced environment, we encourage you to apply. Job Description: As a Network Administrator at [Company Name], you will be responsible for managing and maintaining our clients’ network systems. You will work closely with our clients to assess their networking needs, implement and configure network hardware and software, and ensure the smooth operation of their networks. The ideal candidate has a solid understanding of networking principles, excellent communication skills, and a proactive approach to network management. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance and troubleshoot any network issues that arise, ensuring optimal network availability and performance. Implement and maintain network security measures, such as firewalls, intrusion detection systems, and access controls. Collaborate with clients to understand their networking requirements and provide tailored network solutions to meet their needs. Assist in the planning and implementation of network upgrades and expansions. Perform network diagnostics, analysis, and troubleshooting to identify and resolve network-related problems. Monitor and manage network backups and disaster recovery processes. Ensure that network documentation is accurate, which includes maintaining network diagrams, configurations, and procedures. Stay updated on emerging network technologies and industry trends to recommend network improvements and enhancements. Provide technical support to clients, responding to network-related inquiries and resolving issues in a timely manner. Qualifications: Proven experience as a Network Administrator or in a similar role, preferably in a small business environment. Strong knowledge of network protocols, routing, switching, and network security concepts. Proficiency in configuring and managing network equipment, such as Cisco routers and switches. Experience with network monitoring and troubleshooting tools. Familiarity with network operating systems, such as Windows Server and Linux. Excellent problem-solving skills and ability to work well under pressure. Strong communication and interpersonal skills to effectively interact with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and advancement within the company. Flexible work schedule and work-life balance. Collaborative and supportive work environment. To Apply: If you have the qualifications and passion for networking, we invite you to submit your resume, a cover letter highlighting your relevant experience and technical skills, and any references to [email address]. Please use the subject line “Network Administrator Application – [Your Name]” in your email. We appreciate your interest in joining [Company Name] and will review all applications carefully. [Company Name] is an equal opportunity employer, and we are committed to creating an inclusive and diverse workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We value the contributions of all employees and strive to provide a supportive and empowering work environment. Job Description Template 3: This template positions the company as a small business specializing in providing comprehensive IT solutions to clients. It highlights the need for a talented Network Administrator and emphasizes the responsibilities of the role, such as designing and maintaining network infrastructure, assessing clients’ networking needs, and providing tailored solutions. It also mentions the importance of staying updated on emerging technologies and industry trends. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a small business specializing in providing comprehensive IT solutions to our clients. We are committed to delivering reliable and secure network infrastructure to meet their business needs. As we continue to expand our operations, we are seeking a talented Network Administrator to join our team. If you have a strong background in networking, excellent problem-solving skills, and a passion for technology, we encourage you to apply. Job Description: As a Network Administrator at [Company Name], you will play a vital role in designing, implementing, and maintaining our clients’ network systems. You will work closely with our clients to understand their networking requirements and provide solutions to meet their needs. The ideal candidate has a solid technical foundation, a customer-focused mindset, and the ability to thrive in a dynamic environment. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance and troubleshoot any connectivity or performance issues. Implement and maintain network security measures to protect against unauthorized access and potential threats. Collaborate with clients to assess their networking needs and provide tailored solutions to enhance their network capabilities. Assist in the planning and implementation of network upgrades and expansions. Conduct regular network audits to ensure compliance with industry best practices and standards. Provide technical support to clients, resolving network-related issues in a timely manner. Keep precise records of network configurations, procedures, and modifications to ensure accurate network documentation. Stay up-to-date with emerging technologies and industry trends to recommend improvements and enhancements to the network infrastructure. Qualifications: Demonstrated experience as a Network Administrator or in a related role, ideally within a small business setting. Strong knowledge of network protocols, routing, switching, and network security concepts. Proficiency in configuring and managing network devices, such as routers, switches, and firewalls. Experience with network monitoring tools and troubleshooting methodologies. Familiarity with network operating systems, such as Windows Server and Linux. Strong problem-solving and analytical abilities, enabling the swift identification and resolution of network issues. Strong communication and interpersonal skills to effectively collaborate with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and career advancement. Flexible work schedule and work-life balance. Supportive and collaborative work environment. To Apply: If you meet the qualifications and are excited about the prospect of joining our team, please submit your resume, a cover letter highlighting your relevant experience and skills, and any references to [email address]. Please use the subject line “Network Administrator Application – [Your Name]” in your email. We appreciate your interest in [Company Name] and will review all applications carefully. [Company Name] is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We are committed to creating an inclusive and supportive work environment for all employees. Job Description Template 4: This template showcases the company’s commitment to delivering dependable and secure network solutions for clients. It underscores the necessity for a skilled and motivated Network Administrator, detailing the responsibilities associated with the role, such as managing and maintaining network systems, collaborating with clients, troubleshooting network issues, and keeping abreast of industry trends. Additionally, it highlights the importance of being detail-oriented, proactive, and well-versed in network technologies. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a small business specializing in providing reliable and secure network solutions to our clients. Our dedicated team of professionals ensures that businesses have efficient and robust network infrastructures to support their operations. We are currently seeking a skilled and motivated Network Administrator to join our team. If you have a strong technical background, excellent problem-solving skills, and a passion for delivering exceptional network services, we encourage you to apply. Job Description: As a Network Administrator at [Company Name], you will be responsible for managing and maintaining our clients’ network systems. You will collaborate with clients to understand their network requirements, design and implement network solutions, and provide ongoing support to ensure optimal network performance. The ideal candidate is detail-oriented, proactive, and knowledgeable in network technologies. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance, identify bottlenecks, and implement solutions to optimize network efficiency. Establish and uphold network security protocols, including firewalls, intrusion detection systems, and VPNs, to protect data and systems. Collaborate with clients to assess their networking needs and provide customized solutions to meet their business requirements. Troubleshoot network issues, perform root cause analysis and implement timely resolutions. Manage network documentation, including network diagrams, equipment inventory, and configuration details. Stay updated on industry trends and emerging technologies to recommend network enhancements and improvements. Provide technical support to clients, responding to network-related inquiries and resolving issues in a timely manner. Maintain strong relationships with vendors and suppliers to ensure access to the latest network technologies and solutions. Qualifications: Demonstrated experience as a Network Administrator or in a related role, ideally within a small business setting. Strong knowledge of networking concepts, protocols, and technologies, including TCP/IP, DNS, DHCP, VPN, and VLANs. Experience with network monitoring tools and performance optimization techniques. Familiarity with network security best practices and industry standards. Proficiency in configuring and managing network devices, such as Cisco routers and switches. Excellent problem-solving and analytical skills, with the ability to troubleshoot complex network issues. Effective communication and interpersonal skills to collaborate with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and advancement. Flexible work schedule and work-life balance. Supportive and collaborative work environment. To Apply: If you are passionate about networking and have the skills and experience we are looking for, please submit your resume, a cover letter outlining your qualifications and interest in the position, and any relevant certifications to [email address]. Please use the subject line “Network Administrator Application – [Your Name].” We appreciate your interest in joining [Company Name] and will review all applications carefully. [Company Name] is an equal opportunity employer and is committed to fostering an inclusive and diverse workforce. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We value the contributions of all employees and strive to provide a positive and supportive work environment. Key AspectsTemplate 1Template 2Template 3Template 4 Company FocusSpecific IT solutions or technology servicesComprehensive IT solutionsComprehensive IT solutionsReliable network solutions Job ResponsibilitiesNetwork setup, security, monitoring, troubleshooting, software updates, user support, documentation, capacity planningNetwork design, configuration, security, monitoring, troubleshooting, client collaboration, backups, documentation, staying updatedNetwork design, configuration, security, collaboration, upgrades, audits, technical support, documentation, staying updatedNetwork design, configuration, security, monitoring, troubleshooting, staying updated, client collaboration, vendor relationships QualificationsProven experience, strong knowledge of network protocols, proficiency in configuring network equipment, certifications are a plusProven experience, strong knowledge of network principles, proficiency in configuring network devices, certifications are a plusProven experience, strong knowledge of network protocols, proficiency in configuring network equipment, certifications are a plusProven experience, strong knowledge of networking concepts, proficiency in configuring network devices, certifications are a plus BenefitsCompetitive salary, professional growth opportunities, flexible work schedule, supportive work environmentCompetitive salary, professional growth opportunities, flexible work schedule, collaborative work environmentCompetitive salary, professional growth opportunities, flexible work schedule, inclusive work environmentCompetitive salary, professional growth opportunities, flexible work schedule, supportive work environment Application InstructionsSubmit resume, cover letter, and references to specified email address with subject lineSubmit resume, cover letter, and references to specified email address with subject lineSubmit resume, cover letter, and references to specified email address with subject lineSubmit resume, cover letter, and relevant certifications to specified email address with subject line Equal Opportunity StatementIncludedIncludedIncludedIncluded Benefits and Compensation The compensation that a network administrator earns varies depending on factors like geographic location, years of experience, and the size of the organization. However, it’s worth noting that the career growth and advancement opportunities in this field are considerable. Network administrators can move on to more specialized roles like network engineers, IT project managers, or IT directors, further increasing their earning potential. How to Apply for a Network Administrator Job When applying for a network administrator job, it’s important to highlight both your technical skills and soft skills in your resume and cover letter. Include details about your experience with network design, network maintenance, network security, and improving network performance. Your technical skills should cover areas like system support, computer hardware, software systems, and familiarity with programming languages. Interview preparation should include reviewing potential technical assessment questions about your experience with various network devices, operating systems like Windows Server, and peripheral devices. Demonstrating your knowledge of active directory, network monitoring, performance tuning, and risk management can give you an edge over other candidates. Network Administrator: Key Tasks Network Security and Maintenance Cloud Computing and Virtualization Backup and Recovery Network Monitoring and Performance Tuning Technical Support and Helpdesk User Administration and Access Control Active Directory and Group Policy Authentication and Authorization Network Security and Maintenance Network administrators are responsible for network security and maintenance. They develop strategies to protect an organization’s computer systems and networks from potential cyberattacks. They implement security measures such as firewalls, encryption, and access controls and maintain up-to-date antivirus software and intrusion detection systems. Regular network maintenance is essential for optimal performance. Network administrators ensure that network servers, hardware, and software are up-to-date and functioning correctly. They monitor network performance, identifying and resolving issues before they become critical problems. Cloud Computing and Virtualization Cloud computing and virtualization are key components of modern network administration. Network administrators work with cloud service providers to manage and maintain cloud-based systems. They ensure that data is securely stored and easily accessible. They also manage virtual servers and networks, increasing the efficiency and flexibility of the organization’s IT infrastructure. Cloud Services Management and Integration The shift towards cloud computing demands network administrators to be adept in managing and integrating cloud services with traditional network infrastructure. Hybrid and Multi-cloud Environments: Managing these environments requires a deep understanding of cloud service models (IaaS, PaaS, SaaS) and the ability to seamlessly integrate and orchestrate services across different cloud platforms and on-premises infrastructure. Cloud Security and Compliance: Administrators must ensure that cloud deployments meet industry standards and compliance requirements, implementing cloud-specific security measures to protect data and applications. Cloud Connectivity and Performance Optimization: Ensuring optimal performance and reliable connectivity between on-premises networks and cloud services is crucial for business operations, requiring continuous monitoring and adjustment. Backup and Recovery Network administrators are responsible for implementing effective backup strategies. They ensure that critical data is regularly backed up and can be easily recovered in the event of a data loss. They test backup systems and processes, ensuring that they function correctly and that data can be restored quickly and completely. Network Monitoring and Performance Tuning Monitoring network performance is a crucial task for network administrators. They use advanced monitoring tools to track network activity and performance. They identify and resolve issues that could impact network performance or availability. Performance tuning involves optimizing the network for speed and efficiency. Network administrators adjust settings and configurations to improve network performance. They also recommend and implement upgrades to hardware and software to enhance network functionality. Technical Support and Helpdesk Network administrators often provide technical support to users within their organization. They troubleshoot issues with computer systems, software, and network connections. They may also manage a helpdesk team, ensuring that user issues are resolved quickly and efficiently. User Administration and Access Control User administration involves managing user accounts and access rights within the network. Network administrators create and manage user accounts, set permissions, and monitor user activity. They implement access control measures to ensure that users can only access the data and systems they need for their work. Active Directory and Group Policy Network administrators use tools like Active Directory and Group Policy to manage users and computers within a network. Active Directory allows administrators to manage user accounts and permissions, while Group Policy is used to control computers and user settings within an Active Directory environment. Authentication and Authorization Network administrators implement and manage systems for authentication and authorization. Authentication verifies a user’s identity, while authorization determines what a user can do within the system. These security measures help protect sensitive data and prevent unauthorized access. Emerging Technologies and Network Administration The landscape of network administration is continually evolving, influenced by the advent of groundbreaking technologies. These innovations offer new possibilities for enhancing network efficiency, security, and scalability. Software-defined networking (SDN): SDN provides a more flexible approach to managing networks by separating the control plane from the data plane. This separation allows for easier network configuration and management, improving network agility and performance. Network Functions Virtualization (NFV): NFV transforms traditional network functions from hardware-based solutions to software-based applications, making networks more adaptable and reducing dependency on physical hardware. Internet of Things (IoT): The proliferation of IoT devices introduces new challenges and opportunities for network administrators, necessitating robust network designs to support a vast number of connected devices while ensuring security and efficiency. Cybersecurity Trends in Network Administration As cybersecurity threats grow in complexity and frequency, network administrators must stay ahead with cutting-edge security measures. Artificial Intelligence and Machine Learning: AI and ML are increasingly used for proactive threat detection and response, automating the identification of anomalies in network traffic that could indicate a security breach. Zero Trust Security Models: This security approach assumes no entity within or outside the network is trustworthy, requiring verification at every access point and thereby significantly reducing the attack surface. Blockchain for Network Security: Blockchain technology offers a decentralized approach to securing network transactions and data, providing transparency and reducing the chances of fraud and data breaches. Professional Development and Certification for Network Administrators To remain effective in their roles, network administrators must pursue ongoing professional development and obtain industry-recognized certifications. Certifications: Certifications such as Cisco’s CCNA and CCNP, CompTIA Network+, and the Juniper Networks Certification Program validate an administrator’s skills and knowledge, enhancing their career prospects. Lifelong Learning: The IT field is dynamic, with new technologies and practices emerging regularly. Engaging in continuous learning through courses, webinars, and conferences is essential for staying current. Specialization: As the field of network administration becomes more complex, specializing in areas such as cybersecurity, cloud computing, or network architecture can provide a competitive edge and open up advanced career opportunities. Frequently Asked Questions What does a network administrator do? A network administrator is responsible for maintaining and managing an organization’s computer networks. Their tasks include configuring network hardware, managing servers, optimizing network performance, and ensuring network security. What qualifications do network administrators need? Most network administrators have a bachelor’s degree in computer science or a related field. They also often have certifications like CCNA, CCNP, or Network+. Additionally, they need a solid understanding of network engineering, operating systems, and network security. What skills are required for a network administrator? A network administrator needs both technical and soft skills. They should have an in-depth understanding of computer systems, network design, and network security. Soft skills like effective communication, time management, and problem-solving are also crucial. What does a network administrator’s job description include? A network administrator’s job description includes maintaining computer networks, managing servers, troubleshooting network issues, and ensuring network security. They also work on network design and architecture, often in collaboration with network engineers. How much does a network administrator earn? The salary of a network administrator can vary widely depending on factors like location, experience, and the size of the organization. However, there are significant opportunities for career growth and advancement in this field. What is the role of a network administrator in network security? Network administrators play a vital role in network security. They implement security measures like firewalls, encryption, and access controls and maintain up-to-date antivirus software and intrusion detection systems to protect the organization’s computer systems and networks. How do network administrators improve network performance? Network administrators improve network performance by implementing upgrades, adjusting settings and configurations, and using advanced monitoring tools to identify and resolve issues. They also recommend and implement upgrades to hardware and software to enhance network functionality. What is the role of a network administrator in cloud computing? Network administrators work with cloud service providers to manage and maintain cloud-based systems. They ensure that data is securely stored and easily accessible and manage virtual servers and networks to increase the efficiency and flexibility of the organization’s IT infrastructure. Image: Depositphotos This article, "Network Administrator Job Description: Templates for Hiring" was first published on Small Business Trends View the full article

We’re excited to announce that the Meeting Owl 3 and the Owl Bar have earned Microsoft Teams certifications, with the Meeting Owl 4+ currently in process. For IT teams and businesses looking to enhance their hybrid meeting experience, this certification provides peace of mind that our products meet Microsoft’s rigorous standards for seamless integration. View the full article

The Grammy Awards will look a little bit different this week. Each year, the Recording Academy hosts a multitude of events to welcome the music industry during Grammy week and record labels do the same. However, many institutions have canceled their plans—Universal Music Group, Sony, Spotify, BMG, and Warner Music Group among them—and instead are allocating resources to help those affected by the devastating Los Angeles-area wildfires. The Grammys will still take place on Sunday at the Crypto.com Arena in Los Angeles but now will focus its attention on helping wildfire victims. How will Grammy week differ in 2025? Within days of fires ravaging the Pacific Palisades and Altadena neighborhoods, the Recording Academy and its affiliated MusiCares charity launched the Los Angeles Fire Relief Effort with a $1 million dollar donation. According to a letter sent to members on January 13, thanks to additional contributions, they’ve already distributed $2 million in emergency aid. Once the fund was set up, Recording Academy CEO Harvey Mason jr. said they began focusing on reformatting what Grammy week would look like—many conversations conducted “on the road, mobile-y, virtually” as staffers had evacuated their homes. “That process has really consisted of reaching out to just listen and learn from a lot of people—state officials, local officials, the governor’s office, the mayor’s office, the fire department. We talked to hotel managers, just really trying to get a grasp on what was happening currently. What did they project was going to happen in the next week to 10 days? Would be safe to have a show?” Ultimately, the Recording Academy decided to condense its pre-Grammy week plans to just four events, each featuring a fundraising element. On Friday, MusiCares, an organization that helps music professionals who need financial, personal, or medical assistance, will hold its annual Persons of the Year benefit gala celebrating the Grateful Dead. On Saturday, the Special Merit Awards Ceremony and Grammy nominees’ reception will still take place, followed by Clive Davis’ pre-Grammy fundraising event. Then the Grammys take the stage on Sunday. Events like the annual pre-Grammy Black Music Collective event, Grammy advocacy brunch, and others scheduled to take place at the immersive pop-up Grammy house have been canceled. “We thought consolidating the events would allow us to have more impact,” Mason explains. “And we just don’t feel it was the right time to have social gatherings or places to party or schmooze and just hang out. We wanted to have our events be places that could be purposeful and impactful. Some of the party settings, we decided to fold down into our fundraising efforts.” How has the Grammy award show been reformatted? “Obviously, we can’t have a normal show in the midst of people’s belongings being burned or loss of life or other things like that. At the same time, canceling would not have helped,” Mason says. “We needed to raise money. We needed to show unity and come together around music. We need to support the city of L.A. (Over) 6,500 people work on our shows and ancillary gatherings. So, once we decided to move forward, it was really a conversation with (Grammy producers) Ben Winston, Raj Kapoor, and Jesse Collins and myself. And we started to think about, ‘How do we make the show have the greatest impact?'” They decided the path forward was to still give out awards and host performances to give viewers and attendees a bespoke concert experience. But most importantly, the show could raise awareness, drive donations and resources to funds that benefit people in need. And the conversations are ongoing. “We have some great things in the show that will definitely help to raise funds,” he assures. “It will honor some of the heroes that have been protecting our lives and our homes. It will hopefully shine a light on some people that need more help and more services.” Don’t expect a traditional telethon, but he says the show will feature announcements and activations in the arena. “Hopefully we’ll be talking about things that have been pledged from the sponsors or from the community,” he adds. How many Recording Academy members were affected by the fires? “We know right off the bat that we’ve got almost 3,000 requests for help from our members or people in the music community,” Mason says. “So that was just in the first few days.” The immediate needs have been “the basics,” as he explains. “Food, water, shelter, the bare necessities to live.” “The next phase will involve, you know, where they’re going to live, how are they going to replace maybe damaged or destroyed instruments, studios. How will they make a living? I’m sure there’ll be some mental health component that people may need assistance with. But it’s really across the board. But the early, immediate relief is around just the bare necessities.” Has anything like this happened before? There’s no shortage of natural disasters, and they affect the music community too. Mason brings up the COVID-19 pandemic as a recent example. With MusiCares, they were able to contribute “over $40 million to people who needed help.” They have the infrastructure to provide assistance quickly. However, he notes, the Grammys are the first major award show taking place after the wildfires, which means “there’s no playbook for this.” “But I’ve always said it all changes if the fires were to continue, or possibly got worse, or the winds changed. So, I always want to reserve that right. We’re not going to go blindly forward if things are unsafe or if it feels inappropriate,” he says. But consider the fundraising, the economic and financial impacts, and the possibility of unity, “It all makes sense for us to move forward.” For more coverage of this year’s Grammy Awards, visit: www.apnews.com/GrammyAwards —Maria Sherman, AP Music Writer View the full article

We may earn a commission from links on this page. In this age of digital distraction, streaming services have given us easy access to thousands of films from across the last century. I never need to rewatch a movie again! And yet here I am, queuing up Back to the Future for the nth time. Because sometimes, you just want a known quantity, and some movies seem designed to be watched again and again. Others simply go down so agreeably that you can't help but find them comforting. The pop culture critic Sarah D. Bunting has a name for these endlessly rewatchable flicks: "poppy-fields movies." Like the enchanted flowers outside the palace in The Wizard of Oz (see below), you can't help but fall into them every time they're on TV. (There's also an entire podcast dedicated to them, called The Rewatchables, naturally.) The criteria for a rewatchable film varies, but there are some common themes: memorable set pieces, quotable dialogue, particularly colorful characters you love spending time with, and, most critically, a truly satisfying ending. It’s also matter of taste—I’ll rewatch Citizen Kane as readily as I’ll rewatch Charlie’s Angels—and nostalgia never hurts. Wicked has already proven itself to be a popular (get it) rewatch, with audiences having gone back to the theater for multiple screenings. If the second part manages not to blow it, I think one or both of those movies will earn a spot on this list someday. In the meantime, here are 50 films worth seeing more than once. Or twice. Galaxy Quest (1999) What makes it rewatchable: One of the best Star Trek movies isn't a Trek movie at all; instead, it's a parody about the fictional cast of a sci-fi TV series who become drawn into an interstellar conflict. That's a pretty goofy premise for a movie that plays out here with a lot of affection for its source material and an impressive amount of heart. Oh, and it's pretty funny, too. You can rent Galaxy Quest from Prime Video. Galaxy Quest (1999) at Prime Video Learn More Learn More at Prime Video Jaws (1975) What makes it rewatchable: The ur-blockbuster changed the way movies are marketed forever, ushering in an era of summer tentpoles that strive for ever-larger box office returns. That's not really great, but you can hardly blame Steven Spielberg and his plucky little shark-attack film for being such a damn good time at the movies. You can rent Jaws on Prime Video. Jaws (1975) at Prime Video Learn More Learn More at Prime Video Do the Right Thing (1989) What makes it rewatchable: Spike Lee's masterpiece isn't always an easy watch—for all the funny and joyful moments and rich characters, there's a tremendous undercurrent of trauma in the story of a Brooklyn block about to explode. But even for all of that, it's so brilliantly and cleverly constructed that it's impossible not to want to watch more than once. You can stream Do the Right Thing on Prime Video. Do the Right Thing (1989) at Prime Video Learn More Learn More at Prime Video Spirited Away (2001) What makes it rewatchable: Perhaps Spirited Away is the best of director Hayao Miyazaki's Studio Ghibli films, or perhaps it's just that it's so thoroughly representative of what the artist is capable of. The first among nearly equally great films, you might say. The story of a young girl who takes a job at a bathhouse in a spirit world in order to save herself and her parents (who've been turned into pigs) is beautifully animated and, ultimately, deeply moving. You can stream Spirited Away on Max or rent it from Prime Video. Spirited Away (2001) at Max Learn More Learn More at Max Get Out (2017) What makes it rewatchable: Like the best horror movies (and many of the best comedies), Get Out is rooted in deep, savage, real-life trauma. It's also a very funny satire that takes impressively choreographed swerves into harrowing horror. Satisfying and, Improbably, kinda fun. You can rent Get Out from Prime Video. Get Out (2017) at Prime Video Learn More Learn More at Prime Video Scream (1996) What makes it rewatchable: Wes Craven's era-defining blockbuster kicks off with one of the most memorable chase sequences in horror movie history before going on to establish characters and a franchise that are still going strong (-ish) into the present day. For us sickos who take comfort in horror movies, this one is like revisiting a murder-y old friend. You can stream Scream on Max or rent it from Prime Video. Scream (1996) at Max Learn More Learn More at Max Some Like It Hot (1959) What makes it rewatchable: It's not my favorite Billy Wilder movie (that's The Apartment), but it is a brilliantly orchestrated bit of fun—one of those comedies that's so breezy that you don't even notice how meticulously crafted it is. The cross-dressing comedy didn't even get nominated for Best Picture in the year when Ben-Hur won, a real crime given that people actually stay awake through this one. You can stream Some Like It Hot on Prime Video, Freevee, and Tubi. Some Like It Hot (1959) at Freevee Learn More Learn More at Freevee Playtime (1967) What makes it rewatchable: Any of Jacques Tati's comedies starring M. Hulot are worth a second (or third, fourth, etc.) watch, but Playtime is probably his masterpiece. Here, good-natured Hulot bumbles through a modern world whose stresses and stumbling blocks are entirely recognizable, even though the movie was released in the 1960s. A merciless satire of capitalism and bureaucracy that's also entirely silly, it's Tati's most intricate and detailed film, as well, and each new watch reveals fresh wonders. You can stream Playtime on The Criterion Channel or rent it from Prime Video. Playtime (1967) at Prime Video Learn More Learn More at Prime Video Love & Basketball (2000) What makes it rewatchable: Director Gina Prince-Bythewood made a stellar debut here with this romantic sports drama following two athletes, played by Omar Epps and Sanaa Lathan. We meet the two as children, next door neighbors, with a shared love of basketball and follow them through high school, college, and beyond as their friendship and searing attraction meet the challenges of life. It's romantic, but also thoroughly believable, and the leads have all-time great chemistry. You can rent Love & Basketball from Prime Video. Love & Basketball (2000) at Prime Video Learn More Learn More at Prime Video Monty Python and the Holy Grail (1975) What makes it rewatchable: An utterly goofy, endlessly quotable bit of silliness that also manages to squeeze in some trenchant commentary about the utter idiocy of our various economic systems? Count me in. Allegedly very enjoyable even if you're not high. You can stream Holy Grail on Prime Video and BritBox. Monty Python and the Holy Grail (1975) at Prime Video Learn More Learn More at Prime Video Back to the Future (1985) What makes it rewatchable: Goofy, but heartfelt, and with just enough raunch (incest with mom? Oh my!) enough to give it a little edge, Back to the Future blends a perfect script with a breezy tone and indelible lead performances from Michael J. Fox and Christopher Lloyd. It's a comfort watch, but the obsessive level of detail (Twin Pines Mall becomes Lone Pine Mall) rewards multiple viewings. You can rent Back to the Future on Prime Video. Back to the Future (1985) at Prime Video Learn More Learn More at Prime Video Groundhog Day (1993) What makes it rewatchable: The time loop has become a wee bit of a trope, but it’s never been done with as much charm as in this, one of its earliest and most iconic incarnations. Andie MacDowell is great, and Bill Murray is at his curmudgeonly best as he slowly comes to accept that moving forward in his life (both metaphorically and literally) might require changing everything about himself. You can rent Groundhog Day on Prime Video. Groundhog Day (1993) at Prime Video Learn More Learn More at Prime Video Edge of Tomorrow (2014) What makes it rewatchable: Everything I said about the satisfying time loop in Groundhog Day, but grafted onto an endlessly creative sci-fi action flick. Watching Tom Cruise get repeatedly slaughtered by aliens in increasingly hilarious ways never gets old. See also: Emily Blunt in power armor. You can stream Edge of Tomorrow on Prime Video. Edge of Tomorrow (2014) at Prime Video Learn More Learn More at Prime Video The Shawshank Redemption (1994) What makes it rewatchable: A feel-good prison story that incorporates elements of murder, corruption, and money-laundering, Shawshank is bittersweet (the title’s promised redemption arrives more or less on schedule) but never cloying. Happy endings are easy, but this one offers something harder won, and a bit more satisfying, making this Stephen King adaptation more than simple comfort food. The movie also has the résumé to back up its rep: it was a cable-TV mainstay for decades, creating a sense of familiarity fed by its ubiquity. You can rent The Shawshank Redemption from Prime Video. The Shawshank Redemption (1994) Learn More Learn More Soul Food (1997) What makes it rewatchable: It’s a movie about family and the power of community, big-hearted without being treacly. It’s also the kind of thing that gets played at many a holiday gathering. You can rent Soul Food from Prime Video. Soul Food (1997) at Prime Video Learn More Learn More at Prime Video Black Panther (2018) What makes it rewatchable: There are plenty of rewatchable movies in the Marvel Cinematic Universe (I'm no snob), including the very first one, Iron Man. But Black Panther, even with its ties to the broader superhero landscape, is one of the few that feels like a standalone movie in its own right—complete and satisfying on its own. Chadwick Boseman leads a stellar cast in a film that blends solid action and drama with some deeper themes. And points for general quality: It took 18 movies before a Marvel Studios movie was lead by a Black lead and director, and the only one to receive a Best Picture Oscar nomination. You can stream Black Panther on Disney+ or rent it from Prime Video. Black Panther (2018) at Disney+ Learn More Learn More at Disney+ A Christmas Story (1983) What makes it rewatchable: After years of back-to-back holiday marathons and merchandising, A Christmas Story became very much a victim of its own slow-building success (it did OK at the box office, but not well enough to warrant its afterlife). So, in one sense, A Christmas Story is rewatchable because we’ve had no other choice. That oversaturation, though, hasn’t completely dulled the film’s charms, nor lessened its innovations: It’s cynical about the holiday season, serving as a bit of counter-programming that’s often genuinely funny, but it’s not so dark that the whole family can’t watch. It’s sort of like curling up with a good memoir. You can rent A Christmas Story from Prime Video. A Christmas Story (1983) at Prime Video Learn More Learn More at Prime Video Die Hard (1988) What makes it rewatchable: A great action movie needs a great protagonist, and benefits tremendously from a great setting. This one has both—Bruce Willis is doing all the stuff we like about Bruce Willis, and the Nakatomi Plaza setting is brilliantly utilized—we understand the space and therefore always know where John McClane is in relation to the terrorists. It’s all very carefully constructed. You can stream Die Hard on Hulu and Prime Video. Die Hard (1988) at Hulu Learn More Learn More at Hulu The Thin Man (1934) What makes it rewatchable: The boozy chemistry between all-time greats Myrna Loy and William Powell gives The Thin Man the kind of loose energy that makes it not only easy to rewatch, but a joy, whether or not you’re paying any attention to the central murder mystery. The other Thin Man movies are good, but none is quite as good (nor nearly as endlessly rewatchable) as the original. You can rent The Thin Man from Prime Video. The Thin Man (1934) at Prime Video Learn More Learn More at Prime Video The Princess Bride (1987) What makes it rewatchable: Endlessly quotable, The Princess Bride is a masterwork of tone, mixing in disparate elements in just the right measures. It’s a parody and a farce, a fairy tale, a fantasy, and a genuinely satisfying love story that adds in pirates for good measure. It’s weird, but not so much as to be off-putting, and always returns to the central character relationships whenever things are getting too silly. It movies from memorable scene to memorable scene effortlessly, which ensures that it’s nearly as enjoyable in bits and pieces as it is from beginning to end. You can stream The Princess Bride on Disney+ or rent it from Prime Video. The Princess Bride (1987) at Disney+ Learn More Learn More at Disney+ The Wizard of Oz (1939) What makes it rewatchable: Unlike many beloved classics, The Wizard of Oz wasn’t the slow build its reputation sometimes suggests: The movie actually did very well in theaters initially, and only built its popularity through theatrical re-releases and then endless TV airings. It has hardly lost any steam over the past eight decades. And why would it? It’s a fun all-ages fantasy and a singable musical with a career-making lead performance, with themes around childhood anxieties that still hold up. You can stream The Wizard of Oz on Max or rent it from Prime Video. The Wizard of Oz (1939) at Max Learn More Learn More at Max Mean Girls (2004) What makes it rewatchable: Written by Tina Fey (shortly before she became a household name), the script balances super-sharp comedy with an incisive understanding of high school politics and a worthwhile message about the hollowness of the drive to be the best and prettiest. You can stream Mean Girls on Paramount+ or Prime Video. Mean Girls (2004) at Paramount+ Learn More Learn More at Paramount+ Bring It On (2000) What makes it rewatchable: Another endlessly repeatable teen comedy, Bring It On is also a secret sports movie and a stealth musical (if you consider elaborate dance sequences set to music in the same light as characters bursting into song)—two genres with comforting formulas that stand up to repeated viewings. As much fun as it is to witness the gymnastics on display, it's also a kick to watch a young Kirsten Dunst and Gabrielle Union snipe at one another. You can rent Bring It On from Prime Video. Bring It On (2000) at Prime Video Learn More Learn More at Prime Video Friday (1995) What makes it rewatchable: It doesn’t all hold up perfectly (the women here are mostly the objects of the jokes), but there’s still a reason Friday became a cult classic. At a time when white America was particularly worked up about rap and hood culture, it dared to have a little fun. And when it’s funny, it’s really funny. You can rent Friday from Prime Video. Friday (1995) at Prime Video Learn More Learn More at Prime Video Spider-Man: Into the Spider-Verse (2018) What makes it rewatchable: It's a triumph of imagination in a sea of a lot of same-y superhero movies (plenty of them spider-related). The animation is gloriously energetic and innovative, and in service to a twisty, multi-layered story that's thrilling, uplifting, and genuinely poignant, in the best Spider-tradition. You can rent Into the Spider-Verse on Prime Video. Spider-Man: Into the Spider-Verse (2018) at Prime Video Learn More Learn More at Prime Video Crazy Rich Asians (2018) What makes it rewatchable: In many ways, this rom-com feels like a throwback in the best possible way: Economics professor Rachel Chu (Constance Wu) has no idea that her New York boyfriend Nick (Henry Golding) is heir to a real estate empire as part of an extravagantly wealthy Singapore family. The fish-out-of-water comedic elements never get so silly that we're not focused on the core relationship, and Michelle Yeoh as Nick's mother makes for a brilliantly vicious, but also very human, foil. All that, plus an exploration of a place and a culture we don't often visit in Western movies. You can stream Crazy Rich Asians on Max or rent it from Prime Video. Crazy Rich Asians (2018) at Max Learn More Learn More at Max Aliens (1986) What makes it rewatchable: The Ridley Scott original is a brilliantly tense haunted spaceship flick, but the James Cameron-helmed sequel is quite simply one of the most efficient blends of action and horror in the history of either genre. The '80s produced a lot of action stars, but it's hard to argue that Sigourney Weaver doesn't run rings around all of them in her fight to escape the alien queen. You can stream Aliens on Peacock or rent it from Prime Video. Aliens (1986) at Peacock Learn More Learn More at Peacock Titanic (1997) What makes it rewatchable: There's a reason James Cameron is one of our most financially successful directors: He knows how to serve up a satisfying movie, even when what's on offer is tragic melodrama. This is epic storytelling on a truly grand level—the kind of movie they don't make anymore, and didn't in 1997, either. It was much rewatched even before it left theaters during its initial run, with people returning multiple times to goggle at the spectacle and weep into their popcorn (I am people, in this scenario). You can stream Titanic on Paramount+ or rent it from Prime Video. Titanic (1997) at Paramount+ Learn More Learn More at Paramount+ All About Eve (1950) What makes it rewatchable: Pound for bitchy pound, I'm not sure that you'll find a better screenplay than writer/director Joseph L. Mankiewicz's for All About Eve, buoyed by the most memorable performance in the extremely memorable career of Bette Davis. A smart, sassy delight from start to finish. You can rent All About Eve from Prime Video. All About Eve (1950) at Prime Video Learn More Learn More at Prime Video Charlie's Angels (2000) What makes it rewatchable: Deeply goofy in all the right ways, the action-comedy take on the venerable franchise soars in its campy sense of style, while also delivering some truly impressive, larger-than-life action sequences. Leads Lucy Liu, Cameron Diaz, and Drew Barrymore look like they're having a ton of fun, and the vibe is infectious. You can rent Charlie's Angels from Prime Video. Charlie's Angels (2000) Learn More Learn More Steel Magnolias (1989) What makes it rewatchable: Contrary to popular belief, you don't have to be gay to have seen Steel Magnolias dozens of times (though it doesn't hurt). Throw Sally Field, Dolly Parton, Shirley MacLaine, Daryl Hannah, Olympia Dukakis, and Julia Roberts into a movie that rather flawlessly blends melodrama with quotably bitchy comebacks, and we're in for good laughs, alongside a few good cries. You can stream Steel Magnolias on Max or rent it from Prime Video. Steel Magnolias (1989) at Max Learn More Learn More at Max RRR (2022) What makes it rewatchable: The jury's still out on whether India-made RRR will remain a popular favorite over time, but I'm here to make the case that it ought to. It's long, sure, but in the course of its runtime we get musical numbers, romantic drama, buddy comedy (by "buddy" I mean they should kiss), and action sequences that put modern Hollywood blockbusters to shame. The much-memed sequence in which a truck full of wild animals is set loose in the compound of white colonial administrators during the era of the British Raj is a masterclass in rewatchable movie moments all on its own. You can stream RRR on Netflix. RRR (2022) at Netflix Learn More Learn More at Netflix Ocean’s Eleven (2001) What makes it rewatchable: We love a heist, and this one is cleverly constructed in the ways in which it goes right, and then wrong, and the setup and execution are slippery enough that you kind of forget how it all goes down between viewings. The all-star cast adds panache. You can rent Ocean's Eleven from Prime Video. Ocean’s Eleven (2001) at Prime Video Learn More Learn More at Prime Video Rogue One: A Star Wars Story (2016) What makes it rewatchable: It's Ocean's Eleven in a galaxy far, far away, but with much higher stakes and a lot of pew-pew laser battles. I defy anyone to turn it off once the Battle of Scarif sequence kicks in. You can stream Rogue One on Disney+ or rent it from Prime Video. Rogue One: A Star Wars Story (2016) at Disney+ Learn More Learn More at Disney+ The Fugitive (1993) What makes it rewatchable: Aside from the innumerable charms of early '90s Harrison Ford and a breakout performance from Tommy Lee Jones, this cat-and-mouse thriller excels at "the process-y bits," showing you every step in dueling investigations: unjustly accused murderer Richard Kimble's (Ford) efforts to find out who killed his wife and framed him for the crime, and a U.S. Marshall's (Jones) attempts to track him down and put him back in the slammer. And who could forget that waterfall scene? You can rent The Fugitive from Prime Video. The Fugitive (1993) at Prime Video Learn More Learn More at Prime Video The Color Purple (1985) What makes it rewatchable: Though this is a Black story told by a largely white team behind the camera, it’s Steven Spielberg at his most humane. The multigenerational story includes some of the best actors of their generations playing some of their most memorable characters. While not everyone gets a happy ending, the conclusion is about as satisfying as they come. You can rent The Color Purple from Prime Video. The Color Purple (1985) at Prime Video Learn More Learn More at Prime Video Singin’ in the Rain (1952) What makes it rewatchable: It’s just tremendous fun, with jokes that remain funny and gravity-defying dance numbers that all look effortless, even when it’s clear that the incredibly talented cast must’ve been working their asses off in order to make things look so easy. You can stream Singin' in the Rain on Max or rent it from Prime Video. Singin’ in the Rain (1952) at Max Learn More Learn More at Max North by Northwest (1959) What makes it rewatchable: Another one that works whether you’re paying attention or not, Hitchcock knew that the singular charms of his heroes and villains were more than enough to carry a picture, provided that the action set pieces offered suitable thrills. I’m not even sure what the baddies are after here, but I’ve never turned it off. You can stream North by Northwest on The Criterion Channel or rent it from Prime Video. North by Northwest (1959) at Prime Video Learn More Learn More at Prime Video Indiana Jones and the Last Crusade (1989) What makes it rewatchable: Raiders of the Lost Ark remains the best of the series, but a good case can be made that Last Crusade is the more rewatchable entry (I’m sure I’m not alone in having seen both of them plenty of times). Crusade is a bit lighter than its predecessor, a little bit looser and more fun, with great chemistry between Harrison Ford and Sean Connery. You can stream Last Crusade on Disney+ and Paramount+ or rent it from Prime Video. Indiana Jones and the Last Crusade (1989) at Disney+ Learn More Learn More at Disney+ Ghostbusters (1984) What makes it rewatchable: Making wacky comedies that were also kind of art was a particular skillset that ‘80s filmmakers seemed to possess, and there’s a meticulousness to the film’s construction that belies the cynical-but-easygoing vibe that Bill Murray personifies. It’s goofy, but it all holds together. (The 2016 remake lacks the solid construction that made this one a classic, but is also thoroughly rewatchable for its similarly talented cast—a hill I shall die on). You can rent Ghostbusters from Prime Video. Ghostbusters (1984) at Prime Video Learn More Learn More at Prime Video Sister Act 2: Back in the Habit (1993) What makes it rewatchable: The first Sister Act is a better movie, a highlight of the era when we were moving away from R-rated sex comedies into more family-friendly fare (for better and worse). But the second Sister Act is both more real with its characters’ move into the inner city, but also campier and weirder in its efforts to blend the Lean on Me-style school drama with a singing nuns/mistaken-identity farce. Nineties kids instantly recognize the jams, mom jeans, and spontaneous breakdancing as signifiers of the era. It also builds to a genuinely joyful finale, even if you’re a bit embarrassed for the white boy rapping in overalls. You can stream Sister Act 2 on Disney+ or rent it from Prime Video. Sister Act 2: Back in the Habit (1993) at Disney+ Learn More Learn More at Disney+ The Rocky Horror Picture Show (1975) What makes it rewatchable: In these days of manufactured camp, there’s more value than ever in something that’s simply the product of queer weirdos putting their heads together. Most frequently experienced as a communal event, and demanding little beyond a willingness to sing along and maybe pull on some fishnets, it’s the kind of movie that, I suspect, very few people have seen just once. You can rent Rocky Horror from Prime Video. The Rocky Horror Picture Show (1975) at Prime Video Learn More Learn More at Prime Video Coming to America (1988) What makes it rewatchable: There’s a great supporting cast here, but this is Eddie Murphy at his ‘80s best—wildly funny, and just profane enough. It’s just scene after memorable scene. You can rent Coming to America from Prime Video. Coming to America (1988) at Prime Video Learn More Learn More at Prime Video Star Trek II: The Wrath of Khan (1982) What makes it rewatchable: It is, by far, the most standalone of the many Star Trek movies, working on its own as a sci-fi cat-and-mouse movie with a wildly memorable protagonist. [Editor’s note: Star Trek VI though?] You can stream The Wrath of Khan on Paramount+ or rent it from Prime Video. Star Trek II: The Wrath of Khan (1982) at Paramount+ Learn More Learn More at Paramount+ New Jack City (1991) What makes it rewatchable: It’s several things at once, and does them all well. New Jack City is a serious, thoughtful crime crime drama; it’s an impressively thrilling action movie, and it’s a time capsule of ‘90s cool, as epitomized by Wesley Snipes. You can rent New Jack City from Prime Video. New Jack City (1991) at Prime Video Learn More Learn More at Prime Video Casablanca (1942) What makes it rewatchable: The iconic movie of Hollywood’s golden age, you know the lines (and the ending) even if you’ve never seen it. If you have seen it, it’s unlikely you’ve seen it only once. You can stream Casablanca on Max or rent it from Prime Video. Casablanca (1942) at Max Learn More Learn More at Max A Nightmare on Elm Street 3: The Dream Warriors (1987) What makes it rewatchable: Slasher fans are loyal (putting my hand up), so a list of rewatchable movies could easily be overrun with Freddys, Jasons, Michaels, and Ghostfaces. Though this choice is slightly arbitrary, Dream Warriors is Freddy at his height, still scary in the era just prior to his wise-cracking huckster phase. Every scene/kill here is memorable on its own, and there’s an almost Avengers-like quality to the anti-Freddy team that assembles to bring him down. You can rent Dream Warriors from Prime Video. A Nightmare on Elm Street 3: The Dream Warriors (1987) at Prime Video Learn More Learn More at Prime Video Ferris Bueller’s Day Off (1986) What makes it rewatchable: Ferris is the coolest kid in school, somehow managing that without being insufferable (mostly). There are elements to his laid-back attitude and concern for his friends that most of us could stand to learn from. This is another that goes from memorable scene to memorable scene. You can rent Ferris Bueller from Prime Video. Ferris Bueller’s Day Off (1986) at Prime Video Learn More Learn More at Prime Video Attack the Block (2011) What makes it rewatchable: A band of outsiders teams up to stop an alien invasion on a council estate. It’s energetic and action-packed, with memorable characters and even more memorable aliens. Plus, it’s the movie that teamed up a future Star Wars lead (John Boyega) with a future Doctor Who (Jodie Whitaker). You can stream Attack the Block on Peacock or rent it from Prime Video. Attack the Block (2011) at Peacock Learn More Learn More at Peacock Scott Pilgrim vs. the World (2010) What makes it rewatchable: Ripped from the pages of Bryan Lee O’Malley’s heavily manga-influenced graphic novel series, this 2010 Edgar Wright underperformer seemed designed to play better on a second (or fifth) viewing. The humor is incredibly dense, every shot peppered with background gags and onscreen graphics, and the episodic plot—with goofy loser “hero” Scott going up against his girlfriend’s ex-boyfriends in cartoonish one-on-one showdowns—recreate the experiences of moving from level to level in a video game you just can’t put down. You can stream Scott Pilgrim on Max or rent it from Prime Video. Scott Pilgrim vs. the World (2010) at Max Learn More Learn More at Max View the full article

Here is a recap of what happened in the search forums today...View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Nothing Ear wireless earbuds are currently $144, down from $159—their lowest price ever, according to price trackers. They work with Bluetooth 5.3 and support high-quality codecs like LDAC, so you get clear, detailed audio, especially on Android devices. They also feature multipoint pairing, allowing you to connect with up to two devices at once. Battery life is a little over 5 hours with ANC on (eight with it off) plus an additional 18 hours with ANC (or up to 32 hours without it) from the charging case. Speaking of, charging is handled via USB-C, using the included cable or wireless charging, though it’s a bit slow at 2.5W. Sound-wise, the earbuds' 11mm ceramic drivers, paired with two vents for improved airflow and bass, deliver rich sound across a frequency range of 20Hz to 20kHz. Reviews note the bass is full and distortion-free even at higher volumes. If you like to customize your audio, the companion app offers an eight-band EQ, or you can choose from sound presets. The noise cancellation is good enough to cut out low-frequency sounds like the buzz of a crowded restaurant (though some mids and highs still sneak through). The on-earbud controls allow you to manage playback, take calls, and switch between ANC and transparency modes with a pinch (customizable via the app). If you’re using the latest Nothing OS and have ChatGPT, there’s also a pinch-to-speak feature that lets you interact directly with the AI, turning the earbuds into a smart assistant. The buds have an IP54 rating, making them dust-resistant and able to handle light rain or sweat. The charging case, rated IP55, offers the same dust resistance as the earbuds, but is prone to scratches, or so notes this PCMag review. If you need something more durable, you might want to check out the IP68-rated Jabra Elite 8 Active ($193.75), and if you need better ANC, the Anker Soundcore Liberty 4 NC earphones make for a great alternative at $69.99 (down from $99.99). View the full article

Reduce risk and increase marketing resilience. Find out how channel diversification can help your business maintain growth even during challenging times. The post Advertising Dependency: How To Create Marketing Resilience appeared first on Search Engine Journal. View the full article

Zillow is one of the most popular and influential online platforms for real estate browsing. However, it is not the only company in the segment. There are plenty of real estate sites like Zillow. Zillow has transformed how buyers, sellers, and real estate agents find, compare, and market properties. Zillow provides home value estimates, property details, and comprehensive property information for millions of homes across the United States. Zillow also integrates the Multiple Listing Service (MLS), which is the main data source for real estate professionals. The sites on this list also provide similar services, with some adding their own twist to cater to their customers. Zillow and the Multiple Listing Service The Multiple Listing Service (MLS) is a database of properties listed for sale or rent by real estate brokers and agents. The MLS contains the most accurate and up-to-date information about the properties, such as price, location, features, and status. The MLS also facilitates cooperation and compensation among real estate professionals. Zillow has agreements with thousands of MLSs to display their listings on its platform. This gives Zillow access to a large and diverse inventory of properties, which attracts more users and generates more leads for real estate agents. Zillow also allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities and provides access to real estate statistics and information that both buyers and agents may find useful. However, Zillow is not a member of the MLS, and therefore, it does not have to follow the same rules and standards as the MLS. Zillow may display listings that are outdated, inaccurate, or incomplete. Zillow may also prioritize listings that are advertised or sponsored by its partners, which may affect the visibility and exposure of other listings. Zillow may also charge real estate agents fees for displaying their listings or connecting them with potential buyers. https://youtube.com/watch?v=cXbfCR2t2ZY%3Fsi%3DSkBh476Q3AKJqjzK What Other Sites Are There Like Zillow? Zillow is not the only online platform for real estate browsing. Many other sites offer similar or different features and services to cater to the needs of buyers, sellers, and real estate agents. Here, we explore 11 real estate sites like Zillow, each with its strengths in supporting buyers, sellers, and real estate professionals. Realtor.com Realtor.com is the official site of the National Association of Realtors (NAR), which is the largest trade association of real estate professionals in the United States. Realtor.com has direct access to the MLS data, which means it has the most current and accurate listings available. Realtor.com also provides home value estimates, property details, and neighborhood information. Realtor.com supports the interests and ethics of real estate professionals and advocates for homeownership and property rights. Redfin Redfin is a real estate brokerage that operates an online platform for real estate browsing. Redfin also has direct access to the MLS data and updates its listings every 15 minutes. Redfin also provides home value estimates, property details, and neighborhood information. Redfin also offers video tours, virtual open houses, and 3D walkthroughs of some properties. Redfin also employs its agents who are paid based on customer satisfaction, not commission. Redfin also charges lower fees than traditional brokers and offers rebates to buyers and sellers. Trulia (owned by Zillow but offers different user experiences) Trulia is a subsidiary of Zillow, but it offers a different user experience and interface. Trulia focuses on providing neighborhood insights, such as crime rates, school ratings, commute times, and local amenities. Trulia also provides home value estimates, property details, and property information. Trulia also allows users to post and answer questions about properties and neighborhoods. Trulia also has a mobile app that enables users to explore nearby homes for sale or rent using augmented reality. Homes.com Homes.com is an online platform that connects buyers, sellers, and real estate agents. Homes.com displays listings from the MLS and other sources, such as for-sale-by-owner (FSBO) and foreclosure properties. Homes.com also provides home value estimates, property details, and property information. Homes.com also offers tools and resources for home buying and selling, such as mortgage calculators, home improvement tips, and moving guides. Homes.com also has a mobile app that allows users to search for homes using voice, text, or photos. HomeFinder HomeFinder is an online platform designed to streamline the home buying and selling experience. It features listings from the MLS as well as other sources, including FSBO and new construction properties. In addition, HomeFinder offers home value estimates, detailed property information, and various tools and services for buyers and sellers, such as home alerts, valuation reports, and listing enhancement packages. The platform also includes a mobile app that enables users to search for homes using GPS, maps, or photos. Apartments.com (focuses on rentals) Apartments.com is an online platform that specializes in rental properties. Apartments.com displays listings of apartments, condos, townhomes, and houses for rent from various sources, such as property managers, landlords, and renters. Apartments.com also provides property details, property information, and renter reviews. Apartments.com also offers tools and resources for renters, such as rent calculators, renters tips, and renters insurance. Apartments.com also has a mobile app that allows users to search for rentals using filters, maps, or videos. Movoto Movoto is a real estate brokerage that features an online platform for browsing real estate. It has direct access to MLS data, updating its listings every five minutes. Additionally, Movoto provides home value estimates, property details, and comprehensive property information. The platform also offers video tours, virtual open houses, and online offers for select properties. Movoto employs agents who are available around the clock to assist both buyers and sellers. Furthermore, it charges lower fees compared to traditional brokers and offers rebates to buyers and sellers. Century 21 Real Estate Century 21 Real Estate is a global real estate franchise that operates an online platform for real estate browsing. Century 21 Real Estate displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. Century 21 Real Estate also provides property details, property information, and agent profiles. Century 21 Real Estate also offers tools and resources for home buying and selling, such as market reports, home staging tips, and relocation services. Century 21 Real Estate also has a mobile app that allows users to search for properties using filters, maps, or augmented reality. RE/MAX RE/MAX is a global real estate franchise that operates an online platform for real estate browsing. RE/MAX displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. RE/MAX also provides property details, property information, and agent profiles. RE/MAX also offers tools and resources for home buying and selling, such as home value estimates, market trends, and home buying and selling guides. RE/MAX also has a mobile app that allows users to search for properties using filters, maps, or voice LoopNet (commercial real estate focus) LoopNet is an online platform that specializes in commercial real estate. LoopNet displays listings of office, retail, industrial, multifamily, land, and other types of commercial properties for sale or lease from various sources, such as brokers, owners, and tenants. LoopNet also provides property details, property information, and market data. LoopNet also offers tools and services for commercial real estate professionals, such as property alerts, property valuation reports, and listing promotion packages. LoopNet also has a mobile app that allows users to search for commercial properties using filters, maps, or photos. ForSaleByOwner.com (direct seller-to-buyer platform) ForSaleByOwner.com is a website that allows homeowners to sell their properties directly without the need for an agent. The platform features verified listings of FSBO (For Sale By Owner) properties and provides comprehensive property details, including information about the property and contact details for the sellers. Additionally, ForSaleByOwner.com offers various tools and services for sellers, such as home value estimators, listing creation tools, marketing materials, and legal forms. The site also includes a mobile app that enables users to create and manage their listings conveniently. SiteMLS AccessUpdatesHome Value EstimatesProperty DetailsNeighborhood InfoUnique Features Realtor.comYesReal-timeYesYesYesOfficial site of NAR; Advocates for homeownership and property rights RedfinYesEvery 15 minYesYesYesVideo tours, 3D walkthroughs; Agents paid on customer satisfaction; Lower fees, offers rebates TruliaYesVariesYesYesYesFocus on neighborhood insights; Augmented reality in mobile app Homes.comYesVariesYesYesLimitedFSBO and foreclosure listings; Tools for buying/selling; Voice, text, photo search in mobile app HomeFinderYesVariesYesYesLimitedFSBO, new construction listings; Home alerts, valuation reports; GPS, map, photo search in app Apartments.comNoVariesNoYesLimitedSpecializes in rentals; Renter reviews and tips; Search by filters, maps, videos in mobile app MovotoYesEvery 5 minYesYesLimitedVideo tours, virtual open houses; 24/7 agent assistance; Lower fees, offers rebates Century 21YesVariesNoYesLimitedGlobal network of agents; Market reports, home staging tips; Search with augmented reality in app RE/MAXYesVariesYesYesLimitedGlobal network of agents; Market trends, buying/selling guides; Voice search in mobile app LoopNetNoVariesNoYesNoSpecializes in commercial real estate; Market data; Search by filters, maps, photos in app ForSaleByOwner.comNoVariesYesYesNoDirect seller-to-buyer platform; FSBO properties; Listing creation tools, legal forms Exploring Alternatives to Zillow While Zillow is a dominant and popular platform for real estate browsing, it may not be the best option for everyone. Depending on their needs and preferences, buyers, sellers, and real estate agents may seek alternatives to Zillow for different features or more localized listings. For example, a local real estate agent may prefer a platform that has more accurate and updated listings, that does not charge fees for leads or exposure, and that supports their professional reputation and ethics. A buyer or seller may prefer a platform that has more personalized and tailored services, offers more tools and resources for home buying and selling (like real estate templates or community insights), and connects them with qualified and experienced agents. Zillow vs. Other Real Estate Sites Zillow has many features and advantages that make it a popular and useful platform for real estate browsing, such as: A large and diverse inventory of properties, including for-sale, for-rent, pre-foreclosure, and off-market properties. A user-friendly and intuitive interface that allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities. Comprehensive and detailed property information, including home value estimates, property details, photos, videos, floor plans, and neighborhood information. A variety of tools and resources for home buying and selling, such as mortgage calculators, affordability calculators, home improvement tips, and moving guides. A mobile app that allows users to search for homes using GPS, map, or photo and to access other features, such as saved searches, notifications, and favorites. However, Zillow also has some limitations and disadvantages that may make it less appealing or suitable for some users, such as: A lack of accuracy and currency of the listings, which may be outdated, inaccurate, or incomplete, due to Zillow’s reliance on third-party sources and its non-membership of the MLS. A lack of transparency and fairness in the listings, which may be prioritized or deprioritized The Role of Real Estate Agents in Online Platforms Real estate agents are essential in the digital realm, using these platforms to list properties, connect with buyers and sellers, and offer expert guidance throughout the buying and selling process. Features to Look for in a Real Estate Site When selecting a real estate website, whether you’re a buyer, seller, or a real estate professional, it’s crucial to consider certain features that enhance the usability and effectiveness of the site. Here’s an expanded list of key features to look for: MLS Integration: Seamless integration with Multiple Listing Services (MLS) ensures that the site offers the most current and comprehensive listings available. This feature allows for real-time updates on property statuses, prices, and new listings, giving users access to a wide array of options. Listing Agent Support: Robust support for listing agents, including tools for managing listings, scheduling open houses, and communicating with potential buyers. This can also include analytics to track listing performance and engagement. Real Estate App Functionalities: A companion mobile app or mobile-responsive design that offers full functionality, allowing users to search for properties, schedule viewings, and contact agents on the go. Features such as GPS-based search, saved searches, and push notifications for new listings or changes can significantly enhance the user experience. Comprehensive Property Listings: Detailed listings that include high-quality photos, virtual tours, and floor plans to give a clear and comprehensive view of the property. Listings should also include important details such as price, property type, square footage, number of bedrooms and bathrooms, and unique features or amenities. Detailed Property Information: In-depth information about each property, including its history, any renovations or upgrades, property tax information, neighborhood details, and nearby schools and amenities. This can also include market trends, comparable property prices, and other relevant data to help buyers make informed decisions. Advanced Search Filters: Advanced search options allow users to filter properties based on specific criteria such as location, price range, property type, number of bedrooms and bathrooms, and other features like swimming pools, garages, or waterfront access. User-Friendly Interface: An intuitive, easy-to-navigate website design that makes searching for properties, accessing detailed information, and contacting agents a straightforward process. Customer Service and Support: Access to knowledgeable customer support for both users and real estate professionals, available through multiple channels like phone, email, or live chat. Community Insights and Reviews: User reviews and insights about neighborhoods, schools, and other local amenities can provide valuable context to property listings and help users make more informed choices. Security and Privacy Features: Robust security protocols are in place to safeguard user data and privacy. This includes secure communication channels for reaching out to agents and encrypted accounts for users. Considering these features when choosing a real estate site will ensure a more comprehensive, user-friendly, and effective platform for navigating the real estate market. FAQs: Sites Like Zillow What is the best real estate website? The best real estate website depends on the user’s needs and preferences. For those seeking the most up-to-date and accurate listings directly from MLS, Realtor.com is highly recommended due to its direct access to MLS data. Redfin is another top choice, especially for those who appreciate a tech-driven approach with low fees and high customer satisfaction. Zillow remains popular for its comprehensive database and user-friendly interface, but alternatives like these can offer more tailored services or different advantages. If you’re interested in learning how to make money in real estate, it may be beneficial to utilize several sites and see which best suits your needs. Which sites are preferred by real estate professionals and why? Real estate professionals often prefer platforms with direct MLS integration, such as Realtor.com and Redfin, due to their accurate and up-to-date listings. Realtor.com has the endorsement of the National Association of Realtors, which guarantees its commitment to professional ethics and interests. Redfin is popular for its innovative approach that merges brokerage services with a user-friendly interface, enabling professionals to connect with clients both efficiently and transparently. Additionally, these platforms and apps for real estate agents offer powerful tools and analytics to help agents effectively list and market properties. What apps like Zillow focus solely on commercial real estate? LoopNet is the leading platform focused solely on commercial real estate. It specializes in listing various types of commercial properties, including office spaces, retail locations, and industrial sites. LoopNet offers comprehensive property details, market data, and tools specifically designed for commercial real estate professionals, making it an invaluable resource for those in the commercial sector. What advantages do niche real estate platforms offer over Zillow? Niche real estate platforms provide distinct advantages compared to sites like Zillow, featuring specialized listings, targeted tools, and a more focused user experience. For instance, ForSaleByOwner.com is designed specifically for the FSBO market, offering homeowners the tools and resources needed to sell their properties directly. Meanwhile, Apartments.com is geared towards renters, boasting a comprehensive database of rental properties along with useful features such as rent calculators. These platforms deliver more detailed and pertinent information tailored to their specific audiences, resulting in a more efficient and satisfying experience. How can international buyers benefit from sites like Zillow? International buyers can benefit from sites like Zillow and its alternatives by gaining access to a wide range of properties across the United States from anywhere in the world. These platforms provide comprehensive property details, including photos, videos, and neighborhood information, making it easier for international buyers to research and compare properties remotely. Some platforms also offer tools and resources tailored to the needs of international buyers, such as currency conversion, international mortgage services, and guides on buying property in the U.S., facilitating a smoother buying process. Image: Envato Elements This article, "Real Estate Sites Like Zillow: Pros, Cons, and Tips" was first published on Small Business Trends View the full article

The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) has issued a public health alert regarding Wegmans’s frozen fully cooked chicken breast nuggets. The alert, released on Monday, January 27, highlights concerns that the nuggets may be contaminated with extraneous material, specifically bone fragments, according to a notice on the USDA’s recall page. The FSIS says it became aware of the issue after multiple consumers reported finding such fragments in the chicken, although no injuries have been confirmed related to the product. A recall has not been issued since the product is no longer available for purchase. However, consumers may still have the chicken nuggets in their freezers, as the “best by” date is not until this summer. Details about the impacted product Product Name: Wegmans Fully Cooked Chicken Breast Nuggets Packaging: 46-oz. plastic packages labeled “Wegmans FAMILY PACK FULLY COOKED Breaded Chicken Breast with Rib Meat” Best By Date: August 26, 2025 The affected product, made exclusively for Wegmans Food Markets, was sold in the frozen food section at Wegmans locations across several states: New York Pennsylvania New Jersey Virginia Maryland Delaware Massachusetts North Carolina Washington, D.C. You can find images of the product, including labels, on the USDA website. What if I have this product in my freezer? FSIS advises customers to check their freezers and discard any affected packages. Alternatively, customers may return the product to the store where it was purchased for a full refund. If you have consumed the product and experience symptoms such as oral injury or discomfort, seek medical attention immediately. View the full article

If you’ve noticed water dripping from or pooling under your fridge, there's no need to panic (right away). There are some basic troubleshooting steps you can take to diagnose the problem, and you might even be able to fix it yourself. If your fridge is leaking, here are five problems to check for before calling a professional–and how to fix them before your trickle becomes a flood. Damaged door sealYour refrigerators has a big, rubberized gasket that seals the outer edges of the door and maintains the proper moisture inside the fridge. If it's dirty, cracked, or damaged, it can allow air to flow between the interior and exterior of the fridge, causing water to condense in the area. You can usually remove the old gasket with a Phillips head screwdriver or a hex wrench. Check online with the model number of your fridge for a compatible replacement gasket. You can install the new one by inserting it into the slot in the edge of the door and replacing the hardware that holds it on. Cracked drip panIn some cases, a cracked drip pan can be the culprit. You can check the drip pan by removing the front grill of the fridge at the bottom, usually by either unclipping or unscrewing it. The drip pan will be under the fridge, behind the grill, and will be able to slide out once the grill is free. If your drip pan is cracked, you should use your model number to look up the appropriate replacement part for your fridge, and then you can slide the replacement in and replace the grill. Clogged ice dispenserIf your ice dispenser is leaking, there's probably ice lodged in the chute; that ice will melt over time and slowly drip. If the chute is really jammed up, future ice will also become lodged inside, causing the appearance of a leak. To fix it, allow the clogged shoot to thaw for a few hours before trying to use it again. If there’s no ice in the chute, you should look for problems with the water line. Worn out water linesSometimes, your fridge's water lines can get damaged, or just wear out over time. The first step to address this problem is to look over the hoses on the back of the fridge to see if there are any visible kinks or cracks in them. Check near the valves as well to see if the connectors are snug. If you find damaged hoses or valves, you can find replacement parts for most systems online or at a hardware store. To avoid an even bigger leak, turn the water off before removing damaged tubing or undoing kinks in the line. Make sure to measure the length of hose you need to allow for adequate length when installing—and always check your connections before turning the water back on. Ice on defrost drainSometimes, ice can build up in the defrost drain of your fridge, causing moisture to find another exit. Look for the defrost drain in the bottom of your freezer toward the back to see if there’s an ice blockage. If that’s the case, you can unclog it using a mixture of two cups of hot water and two tablespoons of baking soda. Use a turkey baster to squirt your drain cleaner into the drain at the back of your appliance, and you should see the ice melt away pretty quickly. View the full article

In an era where efficiency is key, many businesses question the time and resources spent on technical SEO audits. However, cutting corners in this critical area can lead to incomplete insights and missed opportunities. Let’s dive into why technical SEO deserves a firm investment in both human effort and time, starting with the often-overlooked challenge of crawl time. Crawl time: The primary hindrance Reducing human resource time in your SEO or digital marketing department by cutting technical SEO may be unwise. Why? The primary factor behind the time taken for audits is crawl time. With today’s complex web architectures, this is inevitable. Ecommerce websites, in particular, have rapidly expanding footprints with countless product and blog pages. Each product often includes multiple images, increasing the number of on-site addresses exponentially. Employers and clients frequently ask: “Why do these audits take so long? Can’t you just focus on the top issues and save time?” The answer is both “yes” and “no.” While focusing on top issues can slightly reduce the time spent on commentary and data visualization, most of the time taken in technical SEO audits is crawl time. The impact on overall audit accuracy remains negligible because the crawl itself – rather than data analysis – dominates the timeline. While some argue crawl time is machine time and should not affect human effort, this is only partially true. Dig deeper: 7 tips for delivering high-impact technical SEO audits Platforms like Semrush or Ahrefs can streamline crawling if properly set up, monitored, and funded to handle all web properties continuously. However, exporting, pivoting, and analyzing data still require significant manual effort. Technical SEO experts can rarely rely on platform-generated reports without further refinement. For instance, most SEO crawlers struggle with identifying true duplicate content. Often, what is flagged as duplicate turns out to be parameter URLs, which Google ignores for indexing. Similarly, failed canonical tag implementations can falsely appear as duplicate content. Using tools like Screaming Frog adds another layer of complexity. While highly cost-effective and powerful, it outputs raw spreadsheets requiring manual analysis. Its issues tab is rarely accurate without further data filtering. As a client-side tool, Screaming Frog also requires the user’s machine to remain active during crawls. If employees are using personal machines, they may be reluctant to leave them running overnight without proper compensation. Additionally, the tool does not automatically adjust crawl rates, necessitating human supervision to avoid unintentional DDoS-like behavior. While crawl time is primarily machine-driven, human oversight and intervention are often required. Assuming that reducing crawl time will significantly shorten technical SEO audits can lead to inaccurate results and neglected insights. Dig deeper: Top 6 technical SEO action items for 2025 Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. HTML tag mutuality HTML tag mutuality, particularly with hreflang tags, demonstrates why reducing crawl time is inadvisable if you want accurate technical SEO insights. As SEO has evolved, mutually dependent HTML tags, like hreflang tags, have become increasingly common. Hreflang tags define relationships between pages in different languages and must always be reciprocal. If one page links to another with a hreflang tag, but the destination URL does not return the same tag, the relationship is invalid and ignored by Google. Even non-mutual tags, such as canonical tags, often reference external addresses that also need to be crawled. Crawling only one section of a site (e.g., one language variant) leaves you unable to verify whether hreflang tags point back as required. This can result in unflagged errors that are critical for site performance but remain undetected due to partial crawl data. Similarly, canonical tags, though not requiring mutuality, can also pose challenges. If a canonical tag points to a page outside your crawl sample, you cannot confirm whether it references a valid address. Here is a diagram of how canonical tags and hreflang tags should interface: The diagram above is an updated and more detailed version of a simpler one I’ve used for years. It was originally published on BSS Commerce in 2019. You can find the earlier version here. These issues illustrate how incomplete crawl data can hinder a thorough technical SEO audit. Partial data forces you to rely on assumptions rather than concrete evidence, making it unwise to reduce crawl time to expedite audits. Dig deeper: 4 of the best technical SEO tools Links and redirects Producing accurate crawl data has required significant effort since the early days of the web, long before HTML tag mutuality became common. Pages have always linked to others using the <A> tag. If your crawl sample includes links pointing to addresses outside of it, you cannot verify whether those links function correctly without crawling the destination pages. Some cloud crawling platforms address this by checking the status codes of external or redirected pages without analyzing their full HTML. While this can help in certain cases, it often defers deeper issues that remain unexamined. Redirects present similar challenges. If a page in your crawl sample points to a destination outside it, you cannot fully analyze the redirect chain. This can lead to inaccurate redirect-shrinking recommendations, potentially causing significant problems for the site. Dig deeper: How to prioritize technical SEO tasks Be careful when reducing technical SEO time There is no substitute for investing the necessary time in technical SEO. While incomplete crawl samples or unattended crawls might seem like a way to reduce audit production time, they often create more issues than they solve. Cutting corners can lead to overlooked problems, so it’s crucial to give your audits – and the experts conducting them – the time they require. This doesn’t even account for the manual checks SEO professionals perform in addition to crawling, data handling, formatting, and analysis. These combined efforts make it clear that the time spent on technical SEO is justified. Avoid excessive pruning or shortcuts in this discipline. If you must work with partial crawl data, ensure at least 70% crawl completion – 50% at an absolute minimum. Anything less risks compromising the accuracy of your audit. View the full article

Bird flu is forcing farmers to slaughter millions of chickens a month, pushing U.S. egg prices to more than double their cost in the summer of 2023. And it appears there may be no relief in sight, given the surge in demand as Easter approaches. The average price per dozen nationwide hit $4.15 in December. That’s not quite as high as the $4.82 record set two years ago, but the Agriculture Department predicts prices are going to soar another 20% this year. Shoppers in some parts of the country are already paying more than double the average price, or worse, finding empty shelves in their local grocery stores. Organic and cage-free varieties are even more expensive. Some grocery stores have even limited how many eggs shoppers can buy. “It’s just robbery,” said Minneapolis resident Sage Mills, who bought eggs to bake a birthday cake last week. “Eggs used to be kind of a staple food for us, but now you know, you might as well just go out to eat.” What is driving up prices? The bird flu outbreak that started in 2022 is the main reason egg prices are up so much. Anytime the virus is found on a poultry farm, the entire flock is slaughtered to help limit the virus’ spread. And with massive egg farms routinely housing more than one million chickens, just a few infections can cause a supply crunch. The problem tends to linger because it takes months to dispose of all the carcasses, disinfect barns and bring in new birds. More than 145 million chickens, turkeys, and other birds have been slaughtered since the current outbreak began, with the vast majority of them being egg-laying chickens. Cage-free egg laws in 10 states may also be responsible for some supply disruptions and price increases. The laws set minimum space for chickens or cage-free requirements for egg-laying hens. They’ve already gone into effect in California, Massachusetts, Nevada, Washington, Oregon, Colorado, and Michigan. At a Target in Chicago on Monday, a dozen large conventional eggs cost $4.49 but a dozen large cage-free eggs were selling for $6.19. Why is the virus so hard to control? Bird flu is primarily spread by wild birds such as ducks and geese as they migrate. While it is fatal to a variety of animals, those species can generally carry it without getting sick, which offers the virus a chance to mutate and thrive. The virus can be spread through droppings or any interaction between farm-raised poultry and wild birds. It’s also easily tracked into a farm on someone’s boots or by vehicle. Unlike previous outbreaks, the one that began in 2022 didn’t die out in high summer temperatures. The virus found another new host when dairy cattle started getting sick last March. That creates more opportunities for the virus to linger and spread and unlike poultry, cattle aren’t slaughtered when they get sick because they rarely die from bird flu. More than five dozen people have also become ill with bird flu and one person died since last March. Nearly all of them worked around sick animals. Health officials haven’t yet found evidence of the disease spreading from person to person. What is being done to stop the virus? Farmers go to great lengths to protect their flocks. Many poultry farms installed truck washes to disinfect vehicles entering their property and require workers to shower and change clothes before stepping inside a barn. They have also invested in duplicate sets of tools so nothing used in one barn is shared. Some poultry farmers have even invested in lasers that shoot beams of green light in random patterns to discourage ducks and geese from landing. Dairy farmers isolate any sick cattle and do additional testing before moving animals off the farm—especially if there has been a nearby outbreak or if the cows are being sent to a meat processing plant. The government is also testing milk. Future vaccines might help, but it’s not practical to vaccinate millions of chickens through shots, and other countries might refuse to purchase meat from vaccinated birds. Health officials emphasize that any sick birds or cattle are kept out of the food supply. Cooking meat to 165 degrees (74 Celsius) kills bird flu, E. coli, salmonella, or anything else. Pasteurization also kills the virus in milk. Raw milk is the only food product linked to illnesses so far. How much has the outbreak cost so far? It is impossible to know how much farmers have spent to seal barns, build shower houses for workers or to adopt other biosecurity measures. “Over the last five years, my small farm alone has spent hundreds of thousands of dollars on biosecurity,” said Minnesota turkey farmer Loren Brey. “But not only that, it’s the time daily that you’re attending to biosecurity.” The U.S. Department of Agriculture has spent at least $1.14 billion compensating farmers for the birds they have had to kill. A similar number wasn’t immediately available for how much has been spent to aid dairies. USDA spokeswoman Shilo Weir said the department also spent more than $576 million on its own response. The prices of turkey, milk, and chicken have also seen some pressure from bird flu. Mike Vickers, a manager at Sentyrz Liquor & Supermarket in Minneapolis, said he can’t even stock any organic, cage-free, or brown eggs right now and is limited instead to selling large or jumbo eggs. He understands the pain customers are feeling. “It’s the first time in my life that I’ve ever had to be kind of embarrassed on what I’m selling eggs for,” he said. “And it’s not our fault. We’re paying today $7.45 for a dozen eggs. We’re selling for $7.59. We’re making $0.14. That’s doesn’t pay the bills.” Funk reported from Omaha, Nebraska. Vancleave contributed from Minneapolis and Durbin from Detroit. —Josh Funk, Mark Vancleave, and Dee-Ann Durbin, Associated Press View the full article

We may earn a commission from links on this page. Ever wish you were a runner? Whether you want to follow in our own Meredith Dietz's footsteps and run a marathon, or just want to get a little VO2max boost with something like a Norwegian 4x4 workout, you have to get comfortable with running. You probably have some questions about how, exactly, you “become” a runner, beyond putting on shoes and going outside. Fortunately, we have answers. Here are the most important things to master in your first few weeks. Set some beginner-level goals"Be a runner" is a really vague goal, so think about what that means to you. Do you envision yourself as somebody who goes for a jog every morning? Then you'll want to work toward increasing the frequency of your running. Or do you have a goal of eventually training for a marathon? Then you'll want to prioritize increasing the length of your runs. Or maybe you want to run faster, which means you'll want to practice more speedwork. (It does not mean running every run as fast as possible.) These goals have a lot of overlap, but they still give you a direction you can follow. If you want to run every morning, make it a goal to get out for a walk or short run every day, even if it's not very long or very fast right now. If your goals are about length or speed, start building a base by working toward a 30-minute run three times a week. (And read my guide to setting fitness goals, which includes some examples for runners.) Don’t overthink itBefore you start, it’s important to know that none of your early decisions will make or break you as a runner. Even if the worst happens—let's say you pick the wrong shoes and your feet hurt—you can try again with the benefit of hindsight. You don’t even need to track your miles or follow a specific program, especially at first. While couch to 5K works for a lot of people, it’s also challenging enough that some folks find it discouraging. You may absolutely just go out and run until you feel like you need a break and then walk until you feel like running again and repeat until you feel like stopping. The more you run, the easier it gets. Over time, slowly build up to a consistent schedule. Don’t think “How hard can I work today?” but rather, “How can I use this week to set myself up for success next week?” Choose your shoesYou don’t need to shop for shoes before you start running. Any old sneakers can carry you a few miles, as long as they’re reasonably comfortable. It’s OK to plan a short loop—running around the block, for example—so you can bail if your shoes turn out to be uncomfortable. As you get into the habit of running, you’ll want to buy a pair of shoes that you don’t use for anything else. While there are lots of different types of running shoes at many price points, and just as many opinions on who should wear what, the bottom line is this: whatever feels good when you run is the right shoe to wear. To maximize your chances of finding the perfect shoes, go to a store that specializes in running—not athletics in general, but running. Fleet Feet is one chain, and there are plenty of independent running stores, too. The best thing about running stores is that most will accept returns, even if you’ve run a few miles and decided the shoes you bought aren’t right for you. There are also online shops that will let you return shoes that you've run in, so go with one of those. Brooks, Hoka, and Nike are just a few on the list. Too hard to pick? You can't go far wrong with one of these. Think of it as me flipping a coin and picking for you: Brooks Glycerin 20: Men's, women's Asics Gel-venture 8: Men's, women's Nike Pegasus 39: Men's, women's Or if you want to literally follow in my footsteps, I've been on a Nike Downshifter kick lately. Our resident marathoner Meredith swears by the Brooks Ghost. Make a planYou don't need a detailed program to get started, but I know you probably have questions about what a running routine should look like. Here are the answers, as they apply to beginners. (Feel free to add more mileage once you feel comfortable with the basics.) How long should I run? A good beginner run or run/walk is 20 to 30 minutes. If you can't run that long, can you walk that long? Start sprinkling in some short jogs during your walk. How often should I run? Three times a week is good to start. It will be hard to make progress on less than that, so if you can only manage once or twice a week right now, aim to eventually add at least one more day. Do I need to take rest days? If your runs make you feel sore, tired, or achy, put a rest day after each one. (You can do other exercise on those "rest" days, just not running.) Once your body adapts to the new routine, it's fine to run on back-to-back days. Once you're in the groove, it's OK to run every day as long as you do are a mix of easy and hard runs. The easy runs are your "rest" from the hard ones. What if I can only run a few minutes? Don't worry, any mix of running and walking still counts as a "run." When it comes to beginner programs, couch to 5K has helped a lot of people get into the habit. It mixes walking and running, with a goal of getting you in shape to run five kilometers (about three miles) within nine weeks. That said, it isn't the perfect beginner program for everybody, and you don't have to start with this type of program if it's not speaking to you. You can just go out and run. Pick out your clothesAs with shoes, your best beginner’s gear is whatever you already have. Grab comfortable workout clothes—say, shorts and a tank top if the weather is warm. On a cool day, you might want leggings or sweatpants along with a long-sleeved t-shirt. In the rain, add a baseball cap. In general, you’ll want to dress on the cooler side so you’ll be comfortable once your body heats up. We also have a temperature-by-temperature guide to winter running. When you’re ready to buy clothes specifically for running, make sure you have at least two outfits (so you don’t have to do laundry every time you run) and aim for comfortable clothes. Synthetic fabrics (or washable wool) are great at wicking sweat, but cotton clothes will work in a pinch. The advantage of the synthetics is that they won't get soggy, but please remember to rinse them out after your workout to prevent the dreaded gym bag stink. You can pay a ton for high quality workout gear, but there are great bargains to be had at discount stores. And if you’ve grabbed something from the back of your closet that seems to be working just fine, there’s no need to replace it if it keeps you happy. Don’t overcomplicate your clothes, despite what athletic gear marketing may tell you that you need. If your anatomy requires a sports bra, be aware that this can be a tricky thing to shop for. The same bra that works fine for yoga or cycling may not be up to the task. In general, look for a wide band and wide straps, full coverage cups, and a snug fit. If you're having trouble finding what you need in stores, try Panache or Shefit. Plan your routeIn theory, you can run anywhere. In the real world, though, not everyone has a perfect running route just outside their door. Strava's mapping tools are a great way to find or create a great running route, so start there if you're unsure of the best places to run in your area. You can also get a workout without roaming. Schools often have a running track that is open to the public at least some of the time; it’s perfect for intervals and other speedwork. And if you have access to a gym, don’t forget the treadmill. It can get boring, but mental tricks like quarter-mile checkpoints can help to keep your attention until you finish your run. Treadmills are great in bad weather, too, and parents take note: it’s a lot easier to drop your kids off at the gym’s babysitting room than to find a way to drag them with you on an outdoor route. You don't need a watchYou may want a smartwatch to track your runs and other workouts, but you don't need one to actually get started. Phone apps can track your distance well enough to do the job, but runners were doing their thing for centuries before phones or watches were invented. Put in the time, and your body will recognize the progress, whether or not you have an app giving you specific numbers on it. That said, if you want to use a watch, I won't stop you. All the major smartwatches have some kind of running mode, and we have a rundown of some of the better running watches here. It's hard to beat the Garmin Forerunner 265, in my opinion. Garmin Forerunner 265 Running Smartwatch, Colorful AMOLED Display, Training Metrics and Recovery Insights, Black and Powder Gray $427.96 at Walmart $449.99 Save $22.03 Shop Now Shop Now $427.96 at Walmart $449.99 Save $22.03 Make it a habitYour first few runs should be focused on just surviving with a smile. Once you start to build a habit, though, it helps to set some clear goals for yourself, and make a long-term plan that will help you get there. As you progress on your running journey, you’ll want to practice running fast, learn the importance of running slow, and consider when you might be ready to run your first race. These milestones will come in time, so don’t rush them, but they’re all great challenges. Making sure you stay safe is also important. Your legs take thousands of steps even on a short run, and all that repetition adds up. Runners are prone to overuse injuries if we run too much before our bodies are ready for it. The rule of thumb is to increase your weekly mileage by no more than 10 percent at a time. For example, going from 10 miles last week to 11 miles this week is fine, but 10 to 20 is asking for trouble. In truth, you don’t have to be super strict about the exact percentage, but make sure that you work your way up little by little. View the full article

Need a little convincing about the importance of email marketing? Seventy-eight percent of online business marketers have seen a bump in email engagement over the last year. That’s a good enough reason to read this blog post on how to start an email list. Let’s jump right into starting and creating that list, shall we? How to Start an Email List in 10 Simple Steps Starting a good email list is the first step to a successful email marketing campaign. Put one together using the following steps. Step 1. Understand Your Target Audience Making sure your emails are targeted to the right people is critical. Tracking your email list analytics can help. If you already have an email list and customer base, take a look at the demographics of new subscribers. Checking your competition’s social media posts works, too. Also, you can ask for direct feedback through interactive polls or surveys on your website and social media platforms. This action will help you understand your audience’s evolving preferences even better. Step 2. Create a Website Website visitors are a good source when you’re starting an email list. An opt-in form on landing pages can land email addresses to add. Add a call to action at the bottom of each landing page. That’s a good resource for your listing-building efforts. A website is a great email marketing launch pad. Don’t forget to add social media buttons that promote social sharing. Step 3. Choose an Email Marketing Service An email service provider is another good tool for email list building. A good email marketing platform needs to have certain features. They should: Segment email addresses into groups to tailor your messaging for different audience demographics, improving engagement and response rates. Provide email marketing automation, which allows you to send personalized bulk emails to any email list. Let you create newsletters as part of your advertising campaigns. And make it easy for people to sign up. Post links on social media where possible. There’s more advanced stuff, too. But those are the basics when building an email list. Constant Contact offers social media tools like Facebook ads. Great for email marketing Drip is another excellent email service provider. They offer outstanding integration for landing page builders like WordPress. And easy to add opt in form choices. Mailchimp has a free plan. But these kinds of free resources don’t have advanced stuff that’ll make a difference, like in-depth segmentation. Still, it is a trusted name to build your email list and get started with email marketing. Step 4. Set Up Your Email Marketing Account There are a few email marketing steps to work through. Remember, you can use a Gmail account with an email list. Check out the add-on. Collect your contacts for your email list. If you don’t already have an email list, create signup forms on your website or landing page. Collect emails and put them into separate lists. Add the contacts to your account. Upload them from a spreadsheet or import them from Outlook or Gmail. Step 5. Craft a Tempting Offer Having a great email list is one thing. But you need to get people to sign up. Here are some good lead generation offers that work for email marketing. A Free eBook. People love totally free stuff. This is a good incentive for opt-in forms. Adding a compelling description of what the eBook covers can increase its appeal, making it an irresistible offer for visitors. A link to an offer works well on a landing page to bump up your email list. A Sneak Peek. A link to a document works. Or a video. Don’t forget a call to action like “Sign up to see the rest.” That’s an incentive to boost email list numbers. Offering a preview of exclusive content can entice users to leave their email for full access. Show off Subscribers. You’ll get more people to sign up when you tell them how many subscribers you have in your email list. Highlighting the community aspect can encourage new subscribers by showing them they’re joining a larger group of interested individuals. Dangle Valuable Content. Be specific with your message. Give away tips and deals, savings, and ‘how-tos’ when they sign up for your email list. Tailoring this content to your audience’s needs enhances its value and the likelihood of sign-ups. Use Pop-Up Forms. There are several types. Exit pop-ups, drop-downs, slide-ins. Use exclusive discounts to make these attractive. Crafting a clear and concise message on these forms can significantly improve conversion rates. These are all great lead magnet tools that get subscribers to sign up for your email list. Read More: how to build an email list Step 6. Create Your First Email Any good email list starts with the first one you create. The following are some good rules of thumb to ensure its growth and effectiveness: Good email list building begins with crafting an engaging subject line. Don’t use clickbait titles, as they often disappoint readers and damage trust. Keep paragraphs short. This makes your emails easier to read, especially on mobile devices, where most people check their email. Short paragraphs help maintain the reader’s interest and make your content more digestible. Use visuals. Images, infographics, and videos can enhance your message, making it more engaging and memorable. Be sure to balance text and visuals to keep emails quick to load and easy to navigate. Don’t forget to use bullet points. They help organize information clearly and concisely, making it easier for your readers to scan the email and absorb the important points. Using a Gmail account? Consider linking to social media sites like Facebook. This not only broadens your reach but also encourages more interaction with your content. Integrating social media can significantly amplify the impact of your email campaigns. Keep an eye on ad metrics, like the click-through rate. This will help you understand what resonates with your audience, allowing you to refine and improve your strategies over time. Step 7. Create an Email Sign Up form An effective opt-in form is the springboard for successful marketing emails. Adding customer testimonials or success stories to your signup page can greatly increase trust and subscriptions. Create a standalone landing page with unique URLs for a bigger email list. Transparency on a signup form is respectful. Tell customers what you’ll be sending them and when. These are a foundation for email marketing. And a great way to take advantage of organic traffic. Step 8. Place Sign Up forms and Links Throughout Your Website Successful email marketing also needs a plan. An autoresponder sequence sends out emails automatically. Static forms like a blog post will increase your conversion rate. Potential customers like to learn something. Use Pop-ups with links to subscribe to them on a landing page. #subscription forms work, too. Here are some that will bump up your email list. WordPress offers plugins specifically designed for landing pages. Utilize these tools to share links that can enhance your organic search results and help you grow your email list. Generate subscribers to your email list with OptinMonster. Step 9. Collect Email Addresses Developing a strategy for collecting email addresses is fundamental. Ensure ethical practices by being clear on how you’ll use their information, emphasizing the value of consent and transparency. Do the following to enhance your collection strategy and engage a wider audience: Get more subscribers on your Facebook business page with a signup form. Facebook Ads work to build an email list. Target ads by demographics. Another advantage of Facebook page marketing. Free Tutorial Videos. These work on social media platforms like YouTube. Get more email subscribers by showing off your goods and services this way. Put a link on a landing page. Importantly, be careful when you build an email list. The General Data Protection Regulation (GDPR) doesn’t apply in the USA. But there are state and federal regulations. Step 10. Have an Email Content Plan An email list that works has an email marketing content plan backing it up. This post has gone through everything you need. From setting up an account to devising offers and finally collecting email addresses. Remember to use social media to full advantage. An effective email list relies on a carefully crafted and robust email marketing content plan. This includes creating a content calendar for your email campaigns, which is a strategic approach that helps organize your content strategy. Such a calendar ensures a consistent and relevant flow of communications to your audience, keeping them engaged and informed. By planning your content in advance, you can align your email marketing efforts with your overall marketing objectives, ensuring each message is timely, targeted, and valuable to your subscribers. Steps to Start an Email ListDescription 1. Understand Your Target AudienceIdentify and analyze your target audience to ensure your emails are tailored to the right people. 2. Create a WebsiteBuild a website with opt-in forms and clear calls to action for collecting email addresses. 3. Choose an Email Marketing ServiceSelect an email marketing platform with features like segmentation, automation, and easy sign-up. 4. Set Up Your Email Marketing AccountSet up your email marketing account, import existing contacts, and organize them into lists. 5. Craft a Tempting OfferCreate attractive lead generation offers such as free eBooks, sneak peeks, or exclusive content. 6. Create Your First EmailCraft your first email with an engaging subject line, concise content, visuals, and bullet points. 7. Create an Email Sign-Up FormDesign effective opt-in forms and landing pages to encourage visitors to subscribe. 8. Place Sign-Up Forms and Links on WebsiteStrategically place sign-up forms and links throughout your website, including pop-ups and plugins. 9. Collect Email AddressesDevelop a strategy to collect email addresses from sources like your website, social media, and ads. 10. Have an Email Content PlanPlan and create engaging email content, and leverage social media for marketing and promotion. What is an Email List? Now that you understand how to start an email list let’s explore it further and discuss its significance. First, what exactly is an email list? It is a compilation of addresses collected from email subscribers who choose to sign up. An email list serves as the cornerstone of effective email marketing campaigns. Furthermore, having an email list sign-up strategy is vital. Why an Email List is so Important Email list building is essential for businesses to cultivate relationships with their target audience. It is one of the effective interactive elements available. Here are a few reasons why gathering email addresses is crucial. You Want To Sell Stuff Online businesses want to sell their products and services. A good way to do that is to send an email right to an existing subscriber’s inbox from your email list. You’re Creating Relationships Email is a great way to engage new subscribers. And existing subscribers, too. It’s extremely easy for them to reply and start a conversation. Another reason to build an email list. Getting your customer service team involved works, too. You’re Building Trust Marketing emails build trust. Prospects on your email list feel like they’re having a private conversation. And they’re comfortable about asking questions through this marketing channel on social media. You Own These Mailing Lists E-commerce businesses create and maintain their own email lists. In contrast, other marketing channels, such as social media, may alter their policies, and ultimately, they own your followers. Reasons for Email List ImportanceDescription You Want To Sell StuffEmail lists enable direct marketing to existing subscribers, promoting products and services. You're Creating RelationshipsEmail is a personal and engaging way to interact with both new and existing subscribers, fostering relationships. You're Building TrustMarketing emails help build trust as subscribers feel they're having private conversations and can ask questions. You Own These Mailing ListsUnlike other marketing channels, email lists are owned assets, providing control and stability in communication. The Power of Email Marketing Metrics Understanding and utilizing email marketing metrics is crucial for optimizing your email campaigns. Here are some key metrics to track and their importance: Open Rate: Measures how many recipients opened your email. It indicates the effectiveness of your subject lines and email timing. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on links included in your email. This metric is useful for assessing the relevance and engagement of your content. Conversion Rate: Shows the percentage of email recipients who completed a desired action, such as making a purchase. It measures the email’s effectiveness in driving conversions. Bounce Rate: Identifies the percentage of emails that couldn’t be delivered to recipients’ inboxes. High bounce rates may indicate issues with your email list quality. Unsubscribe Rate: Measures the percentage of recipients who opted out of receiving your emails. It’s essential for monitoring email list health and content relevance. Email List Growth Rate: Tracks how fast your email list is growing. A healthy growth rate ensures a continuous influx of potential customers. Revenue per Email: Calculates the revenue generated from each email campaign. It quantifies the financial impact of your emails. Spam Complaint Rate: Measures how many recipients marked your email as spam. High spam complaint rates can harm your sender’s reputation. Forward Rate: Indicates how many recipients forwarded your email to others. It reflects the shareability and value of your content. How much does it cost to start an email list? Email marketing isn’t costly. The typical expense for an email list falls within the range of $200 to $300.00 for 1000 addresses and names. A Business to Business email list ranges from $300.00 to $1000. That’s roughly $0.20 for each address on an email list. Highly segmented lists go for $0.75 each. Image: Depositphotos This article, "How to Start an Email List" was first published on Small Business Trends View the full article

Workers at a Whole Foods Market in Pennsylvania voted to unionize on Monday, becoming the first group of employees to pull off a labor win at the Amazon-owned grocery store chain. Employees at the Philadelphia store cast 130 votes—or about 57% of the ballots cast—in favor of joining a local chapter of The United Food and Commercial Workers International Union for the purposes of collective bargaining. According to the National Labor Relations Board, which oversaw the election, 100 workers rejected the motion. “This fight is far from over, but today’s victory is an important step forward,” said Wendell Young IV, the president of UFCW Local 1776. “We are ready to bring Whole Foods to the bargaining table to negotiate a fair first contract that reflects the workers’ needs and priorities.” The results mark the first successful entry of organized labor into Amazon’s grocery business, which includes Whole Foods, Amazon Fresh and the Amazon Go convenience stores. Amazon, which purchased Whole Foods in 2017 for $13.7 billion, has tried to fend off organizing efforts in its stores as well as by delivery drivers and warehouse workers. Nearly three years ago, Amazon warehouse workers in the New York City borough of Staten Island voted to be represented in labor negotiations by a fledgling union that has since affiliated with the Teamsters. But Amazon has refused to come to the bargaining table. Employees at the Whole Foods store, located in the center of Philadelphia, started organizing early last year, Young said. They teamed up with UFCW Local 1776 in the late summer, and in November petitioned the National Labor Relations Board to hold an official election. The local union said the store workers hoped a successful vote would help them secure higher wages, more affordable healthcare coverage, childcare support, greater work-life balance, and better working conditions. In a statement after the votes were counted Monday night, Whole Foods said it “is proud to offer competitive compensation, great benefits, and career advancement opportunities to all Team Members.” “We are disappointed by the outcome of this election, but we are committed to maintaining a positive working environment in our Philly Center City store,” the company added. The company said it provides store employees with a competitive average hourly wage and other benefits, such as 401(k) plans and “on-demand” mental health support. It did not disclose its average hourly rate, but some online job postings show store employees can earn $16 per hour or higher. After the union filed the election petition, workers at the Philadelphia store were given free snacks, and the company repainted their break rooms, according to Young. Earlier this month, UFCW Local 1776 filed unfair labor practice charges with the NLRB against the company, accusing it of firing one worker in retaliation for union activities and alleging that supervisors told employees they would get paid more if they rejected the union bid. Whole Foods disputed the worker was fired in retaliation. The union has also accused Whole Foods of withholding region-wide wage increases from employees at the Philadelphia store because of the union activities. The company acknowledges it did not offer wage increases to workers at the store, even though it did so at a number of other stores as part of a quarterly review. Whole Foods maintains it would have been illegal to make wage adjustments in the lead-up to the union election, an argument Young disputed. The company said it was delaying the pay bumps until after the election to avoid the appearance of trying to influence the vote with raises. Seattle-based Amazon has resisted union organizing efforts by its workers. Amazon delivery drivers went on strike in a handful of U.S. cities before Christmas to exert pressure on the the company to recognize them as unionized employees or to meet demands for an inaugural labor contract. Workers at an Amazon warehouse in North Carolina are scheduled to vote next month on whether they want to be represented by an upstart union called Carolina Amazonians United for Solidarity and Empowerment. The retail giant has challenged the structure of the National Labor Relations Board in court. Amazon accused the federal agency of tampering in the 2022 union election at the Staten Island warehouse, in part by bringing a lawsuit against the company to reinstate a fired organizer close to when voting began. —Haleluya Hadero and Lisa Baumann, Associated Press View the full article

Tax season is now open, and the last thing you want to do is pay money to, well, prepare your return and pay your taxes by April 15. Thankfully, more taxpayers are eligible to file their taxes for free this year thanks to the expansion of the IRS' new Direct File program alongside its long-standing (but income-capped) Free File partnerships. Here are all the ways to file your taxes for free in 2025. IRS Free FileIRS Free File is one of several free filing options provided by the IRS. With Free File, you complete your tax return using guided software via a partner site, which then e-files it with the IRS. Most commonly used federal tax forms and schedules are available through Free File. However, your adjusted gross income must have been $84,000 or less in 2024 to be eligible for this option. If you do qualify for Free File, go directly through the IRS website—you'll see a list of trusted third-party preparers with their eligibility criteria, or you can use the guided tool to find the best option for your situation. Note that some IRS partners will also file your state return for free, while others charge an additional fee. IRS Direct FileThe IRS piloted a new free tax filing option last year, and that program is now more widely available for completing your 2024 return. Direct File is a guided software program offered by the IRS (rather than through a third-party preparer), and unlike Free File, it does not have any income limits. However, to use Direct File this tax season, you must have lived and worked in one of the following 25 states for all of 2024: Alaska Arizona California Connecticut Florida Idaho Illinois Kansas Maine Maryland Massachusetts Nevada New Hampshire New Jersey New Mexico New York North Carolina Oregon Pennsylvania South Dakota Tennessee Texas Washington state Wisconsin Wyoming If your state is listed, be sure to check the specific residency and filing requirements. Direct File has a few other limitations: It only accepts a handful of income, credit, and deduction types, so if you report business or rental income, itemize your deductions, or have a more complex tax situation, you won't be able to use the program. Direct File also does not include state filing—it will prompt you to a different tax prep tool once you complete your federal return. You can get started with Direct File on the IRS website by logging in with your ID.me account (or creating one if you don't have one already). This year, the IRS will also import your tax information to autofill your W-2 and other forms. Other ways to file your taxes for freeIf you make too much for IRS Free File and live in one of the 25 states not covered by Direct File, you may still be able to file your taxes for free. Free Fillable Forms: This option is just like it sounds. You enter your information into the IRS' fillable forms using the provided instructions and file the return yourself. There are no income limits for Free Fillable Forms, but it does have limited guidance, and state returns are not included. You will still need to create a Free File account. Commercial tax software: If your taxes are relatively simple, you can go through tax preparation companies like TurboTax and H&R Block without paying any fees. Cash App Taxes is another free option. Note that these companies also have paid services, so make sure you understand what you are signing up for. Volunteer tax prep help: The IRS offers free tax prep support for eligible taxpayers through the Volunteer Income Tax Assistance (VITA) and the Tax Counseling for the Elderly (TCE) programs. Taxpayers who make less than $67,000 per year, who have disabilities, or who have limited English proficiency qualify for VITA, while TCE supports those who are age 60 and older. Enter your zip code into the locator tool to find volunteer tax prep options in your area. MilTax: MilTax offers free tax preparation and filing for eligible military members, including up to three state returns. View the full article