ResidentialBusiness

The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials. Every marketer’s Xanadu. What defines a great Super Bowl ad is obviously subjective, no matter what the Ad Meters, and any number of other measurement tech tells you. Hell, even your own brain might be lying to you. The real scorecard is unique to each brand and what it considers the worth of up to $40 million or more in investment around the game. My criteria for a good Super Bowl ad remains relatively simple: Is it fun or emotional in a way that is both entertaining and memorable? An easy question to ask, but as each year proves, much more difficult to answer. Before I get into my top 5 list, here are the honorable mentions. The coffee wars come to the Super Bowl! I’m a fan of Dunkin’s work with Ben Affleck, created by Artists Equity Advertising (the ad arm of Affleck and Matt Damon-founded Artists Equity). This year’s spot was a funny take on the coffee wars, using a part-Warriors, part-Anchorman dynamic to continue the adventures of the DunKings. I also really liked Starbucks’ “Hello Again,” by Anomaly, which aimed to remind us why we liked the brand in the first place. However, the spot could be used as a case study in how crucial the right song can be, because this ad wouldn’t hit nearly as hard without AC/DC’s classic “Thunderstruck.” After 27 years, it’s about time we saw another Nike commercial in the Super Bowl. “Hare Jordan” is arguably a Top 10 all-time Super Bowl commercial, so getting the swoosh back feels right. Now in “So Win,” the brand used Led Zeppelin and a murderers’ row of female superstars to stylishly continue its swing back to the ultra-competitive attitude Nike was built on. My admiration for what FanDuel has created with “Kick of Destiny” is well-documented, and continues this year. While the main event isn’t technically an in-game ad—this year cleverly embedding itself within the Fox pregame show—it remains one of the best-ever Super Bowl brand ideas. Speaking of all-time big game brand ideas, another shout-out to Doritos for bringing back “Crash The Super Bowl” after an eight-year hiatus. The spots were fun, funny, and the contest remains a benchmark in fan participation. And lastly, a shout-out to the brands that decided to go full emosh and actually pulled it off with impressive results. The NFL’s “Somebody,” Lay’s “Little Farmer,” and Google’s “Dream Job” all struck a nice balance for the brands and the moment. OK, now on to my top 5 ads of the 2025 Super Bowl. Stella Artois “David & Dave: The Other David” It’s a premise that could be explained in one line: David Beckham finds out he has a secret American twin named Dave. This is Artists Equity Advertising’s first Super Bowl spot for a brand that’s not Dunkin’, and here we have the company’s other co-founder Damon in a starring role. I spoke to execs at the agency for a story coming out later this week, and they told me the brief from the brand was to shift Stella’s image in the U.S. as an upscale beer to more of a quality everyday beer. Enter Dave Beckham. We’ve seen David pitch for the brand plenty of times, in ads, on Hot Ones, and beyond, but here we get to see a funnier side of the soccer legend. Mountain Dew “Kiss From A Lime” Mountain Dew has long-been one of the more experimental Super Bowl advertisers. In 2021, it enlisted John Cena to challenge viewers with a contest to be the first person to tweet the correct number of Mountain Dew Major Melon bottles that appeared in the ad for a chance to win $1 million. In 2018, it partnered with sibling brand Doritos for a surreal rap battle between Peter Dinklange and Morgan Freeman. And of course, 2016 gifted us the classic “Puppymonkeybaby.” This year the brand went all in on the big game version of unhinged. Seal as a seal? Directed by Taika Waititi, not only is this absurdity bullseye consistent with the soda’s identity when it comes to the Super Bowl, it delivers an on-brand ear-worm care of a 1994 love ballad. What’s not to like? (It’s still in your head, isn’t it?) Uber Eats “A Century of Cravings” Uber Eats made a relatively late decision in September to completely change its Super Bowl plans—a planning process that typically starts in July. A spot starring Matthew McConaughey, in which he floated a conspiracy theory that the function of all sports is to act as a catalyst for us to eat more food, got a great response. Could they continue that in the big game? Short answer: yep. Here it goes deeper. Not deep like finger-rolling a booger in your Lincoln deep; just different deep. A decade on, The McConaissance is still deep in its commercial era, and here the Oscar winner keeps the streak alive by giving us a history lesson of his earlier conspiracy. It’s a fun instalment of an overall celebrity-soaked ad strategy that manages to stand out, even as Pringles put up a strong challenge to its multi-celeb approach. “I think people now have a clearer understanding of our brand and tone because we’re consistently showing up with a very specific type of spot that is landing a specific type of humor,” Uber’s head of marketing for North America Georgie Jeffreys, told me last week. “Even if the message changes, the core tenets of our brand are the same.” Bud Light “Big Men on Cul-De-Sac” Just like at a bar, it was a close call between this and Bud Light’s blood rival Coors Light. Both ads are really funny and pretty much exactly what a light beer ad in the Super Bowl should aim for. What puts Bud Light over the line here is how it not only meets the above criteria, but does so with solid brand consistency. A great big game ad that doesn’t feel like a one-off is often a rare species. This isn’t the first time we’ve seen Post hit the field for Bud Light, and the work Gillis has done over the past year has completely reinvigorated the brand’s personality. Todd Allen, Bud Light’s senior vice president of marketing told me that it was a no-brainer for the brand to keep the momentum going and continue to lean into Gillis’ brand of humor. “There’s absolutely no bigger stage to deliver a laugh than the Super Bowl, and when you combine a comedic powerhouse like Shane with Bud Light, I think we have a winning formula,” said Allen. Liquid Death “Safe For Work” I mentioned the importance of the right song earlier with Starbucks, and here it applies just as much, but in a totally different way. Instead of relying on a classic song or new hit banger to tap into the audience’s existing affinity, Liquid Death crafted its own hilarious, pseudo-country jam about drinking on the job. The cops are drinking, the surgeons are drinking, the pilots are drinking, the court judges, the football refs, even the school bus drivers are all drinking on the job. Liquid Death is no stranger to celebrities. It’s worked with Martha Stewart, Bert Kreischer, Tony Hawk, and more. But here, the brand shrewdly avoided any big names knowing full well it’s exactly the opposite of what the majority of Super Bowl advertisers would do. The sharp contrast between the parade of celebrity pitchfolks and this lack of Hollywood star power, makes the ad stand out for all the right reasons. View the full article

For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t been on the big game stage for almost three decades. “Hare Jordan” is arguably a Top 10 all-time Super Bowl ad. Blame complacency, the fragmentation of media and culture, or whatever you like, but getting the swoosh back to the Super Bowl just feels right. Not only that, but the brand is using this opportunity to re-establish its hardcore athlete bonafides, in case anyone forgot. Created with Wieden+Kennedy, and narrated by Grammy winner Doechii, here we get a cranked up, black and white film, set to Led Zeppelin’s “Whole Lotta Love.” It features top athletes like ballers Caitlin Clark, A’ja Wilson, JuJu Watkins and Sabrina Ionescu; footballer Alexia Putellas, tennis star Aryna Sabalenka, sprinter Sha’Carri Richardson, and more, all showing the various ways they’re proving critics wrong. Chief marketing officer Nicole Hubbard Graham says the brand returned to the Super Bowl in order to tap into one of the very few mass, shared cultural experiences we have left. “Thinking about the Super Bowl and thinking about this moment, it felt very timely to tell this athlete story,” says Graham. “Women are just absolutely shattering records right now, selling out stadiums, ticket sales, commanding contracts like you’ve never seen before, and being placed with probably some of the harshest expectations of how you’re supposed to act. And I think they will redefine what it means to be athletes and personalities of the future.” Down on your luck. No one believes. The odds are stacked. Nike is using the most reliable premise in all epic sports stories to not only make a point about any individual athlete, and the state of women’s sports, but also to give a not-so subtle middle finger to all the shade the brand itself has been thrown over the past year or so. Attitude adjustment Soon after Graham took over as CMO, her first order of business was to talk to the brand’s elite stable of athletes. What she heard most often was the notion of winning had a losing reputation in the world. “The whole idea of being maniacally focused and obsessive and following your dreams to no end was sort of becoming a little bit taboo in society,” says Graham. “We thought that was a really interesting insight. And that led to the Olympic work.” “Winning Isn’t For Everyone” was an ode to the uncompromisingly competitive. Narrated by Willem Dafoe, the work was reminiscent of Nike’s campaign for the 1996 Olympic Summer Games in Atlanta that featured the tagline, “You don’t win silver, you lose gold.” As I wrote at the time, the new Olympic work marked a return of the “f**k you” attitude in Nike advertising that taps into its hardcore athlete pedigree. The Super Bowl campaign is the start of a larger campaign that will run into 2025, all looking to tap back into Nike’s connection to athletes by using the same foundations of style and emotion that built the brand in decades past. “This brand wasn’t built on Google ads or clicks, it was built on feelings, and big, disruptive, irreverent, emotional ideas.” says Graham. “That has been a really important strategy for us, and obviously with our partners at Wieden. How do we make sure that we are very much athletes over algorithms?” Bigger picture The brand will need all the emotional power it can get to counter the headwinds it’s been facing. Last summer, Nike saw its biggest stock drop since 2001. Second-quarter revenue dipped by 8%. The brand is up against steep competition across major sports like running, thanks to a resurgent Adidas and Brooks, as well as newer players like On and Hoka. Critics point to a lack of innovation, being more about streetwear Air Jordans and Dunks than performance products. Emarketer senior analyst Zak Stambor says that the brand has taken a lot of steps to identify its problems and to right the ship. Getting back to iconic advertising is just a piece of it. “For all of Nike’s challenges, the power of the brand remains incredibly strong,” says Stambor. “If the marketing can lean on that core strength, it likely will resonate. Then comes the need for everything else. You don’t want the marketing to drive the ship, it should be following the lead of the innovation, but it’s still a significant part of the puzzle.” Last year, particularly with the arrival of Graham, the brand started its mission to get back to the strategy co-founder Phil Knight espoused: “First capture the market for hard core athletes with innovative performance gear, and the casual consumer will follow.” Graham agrees and describes Nike’s biggest strength as a triangle that is built on its athlete partnerships. Unique insights lead to innovative products, which are then talked about through aspirational and inspiring ways. The work appears to be backing that up. Executives said on a recent earnings call that there are “truly transformative” sneakers coming for spring of 2025. Last week, the brand revealed A’ja Wilson’s long-awaited signature shoe, to much fanfare. “We’re getting back to that trifecta,” says Graham. “That is our winning playbook, and that’s what you’re going to see from us over and over and over again.” If Nike can’t be iconic, it’s going to push its hardest to be iconic. View the full article

The challenge is formidable: Create an ad campaign that somehow shows a brand’s integral role in a pivotal moment of human history. But also, like, make it fun? When OpenAI’s ChatGPT hit 100 million users two months after its launch in November 2022, a UBS study declared it the fastest-growing consumer application in history. Now at upwards of 400 million users, ChatGPT might be the best-known consumer product to invest the least in advertising. Historic product awareness, zero brand awareness. For OpenAI chief marketing officer Kate Rouch, the Super Bowl was the perfect stage to start telling the world what the brand actually means. “Obviously, 130 million people are watching this,” says Rouch. “ChatGPT has 400 million users worldwide, so it’s not a niche technology. But we do have an opportunity to help them understand both the historical moment we’re in as well as the fact that they can participate today in this new movement and use these tools right now.” The ad cleverly uses ChatGPT’s cursor dot to show people how it “thinks.” Set to cheerful music, we see eras of human progress animated in the dots. From fire to the wheel to agriculture, trains, the lightbulb, air travel, space exploration, and computing, until we see the tagline, “All progress has a starting point.” It’s a conscious move to embed the product in the brand message. Rouch made a similar move back in the 2023 Super Bowl, when she was CMO at Coinbase. The crypto exchange’s floating QR code ad went viral and drove so many people to its platform that the app crashed. “When you ask ChatGPT a question, the dot comes up, and that is actually expressed in other OpenAI products as part of the brand design that we just refreshed,” says Rouch. “People are sitting around at Super Bowl parties, and they’re going to be like, ‘Whoa, hey do you use ChatGPT? How do you use it?’ And they’ll pull out their phones.” Building the brand The Super Bowl ad comes at a compelling time for the OpenAI and ChatGPT brand. Long the leader in awareness, the recent launch of DeepSeek has added a new element of competition for what AI tools will be in people’s pockets. Given its head start, Rouch’s focus is on talking to the 400 million people who have been using ChatGPT about what exactly it can do. While we all worry about the impending robot apocalypse or hail a new technological age, there’s a massive gray area between that existential level and using generative AI to help you write a better email. The brand’s job is to bridge that divide. “What we’re attempting to do here is two things,” says Rouch. “Find that middle ground, which is to say, on one hand it is important that people understand this isn’t status quo. This is the dawn of the intelligence age. There’s something important happening historically here that you should know about. But also that this is a tool in your pocket right now that can do tons of interesting things for you.” That’s where the Super Bowl ad comes in. Connecting the dots To create OpenAI’s first major brand ad, Rouch enlisted Accenture Song CEO David Droga and his agency, which have created many Super Bowl ads for brands. The agency’s approach—a peppy, product-first narrative—has a familiar connection to work Droga’s namesake agency Droga5 made for the original Google Pixel back in 2016. Back then, it was the search bar transforming into a phone. Here, it’s the dots illustrating the historical context of these new AI tools. In both cases, the message comes through loud and clear: This technology is about to change your life. Droga and Song have long been bullish on AI. In 2023, Song parent company Accenture announced it would spend $3 billion on AI over three years, and Droga has talked about the impact generative AI would have on advertising creative, emphasizing these tools would allow humans to create better ideas quicker and more often. Many brands start thinking about their Super Bowl work in the summer. Rouch started her job in December. She says the ad itself was created with humans, but the concepting and experimentation on ideas did utilize AI tools like OpenAI’s video GenAI tool Sora. “We use it as a concepting tool, so nothing you see in the ad was created by Sora,” says Rouch. “But because we made this on a pretty compressed timeline, it really helped the creatives prototype, experiment with camera angles, and things like that, all to speed up the process.” For OpenAI, the Super Bowl is an announcement of its ambition to go beyond a ubiquitous product and become the next iconic tech brand. It’s got the hype, now Rouch is looking to add the emotion to its brand. “At OpenAI, the mission is to create safe AGI, or advanced artificial intelligence, that benefits all of humanity,” says Rouch. “That’s a very intentional mission, so you will see that in our ambition and approach to build the brand and interact with people.” View the full article

Looking to recreate the buzz from its 2016 ad, Rocket leads spectators at the Superdome into a live version of 'Take Me Home Country Roads' during the big game. View the full article

KPMG/REC report points to impact of tax-raising measures in October Budget on employer confidenceView the full article

Home secretary to release videos of people being deported as Labour tries to blunt attacks by Reform UKView the full article

French president speaks ahead of AI summit in Paris involving executives such as OpenAI’s Sam AltmanView the full article

US president expands his campaign of trade protectionism to the metals sectorView the full article

Small businesses are advised to prepare for change. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Small businesses are advised to prepare for change. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Russell Vought, the Consumer Financial Protection Bureau's new acting director, ordered staff to stop all work and closed the agency's headquarters for a week. View the full article

Beijing may be better prepared this time for renewed trade conflict with Trump, analysts sayView the full article

On this week’s episode of Small Biz Breakdown, our expert panel of six discusses the impact of agentic AI on businesses. Watch the back-and-forth between our panel on how many decisions agentic AI will make in the future compared to what it’s making (or not making) now. The panel also discusses recent economic data and what it means for small businesses. Check out those discussions and more in this week’s episode of Small Biz Breakdown: Small Business News Roundup – Feb. 9, 2025 Here’s a look at the top stories LexisNexis Enhances Nexis+ AI with Conversational Search for Faster, Transparent Business Intelligence LexisNexis Legal & Professional has introduced an enhanced conversational search feature in its Nexis+ AI platform, aiming to accelerate research and business intelligence through generative AI-powered search capabilities. Small Business Acquisitions Rise 5% in 2024, Driven by Higher-Priced Deals Small business transactions in the U.S. increased by 5% in 2024, with 9,546 closed deals representing an enterprise value of $7.59 billion, 15% higher than in 2023, according to BizBuySell’s Insight Report. Private Sector Employment Rises by 183,000 in January Private-sector employment increased by 183,000 jobs in January, according to the latest ADP National Employment Report, produced in collaboration with the Stanford Digital Economy Lab. The report, based on payroll data from more than 25 million U.S. employees, also showed that annual pay grew by 4.7% year-over-year. Black-Owned Businesses Leverage Early Tech Adoption to Overcome Financial Barriers Black-owned small businesses are embracing digital tools at higher rates than their non-Black counterparts, helping them navigate financial challenges and drive long-term success, according to a new Intuit QuickBooks Black History Month Survey. Lenovo Study Finds ROI Concerns Remain Key Barrier to AI Adoption Despite Increased Investment A new Lenovo-commissioned study conducted by IDC reveals that global organizations are significantly increasing AI investments, but concerns over return on investment (ROI) remain a primary barrier to broader adoption. Meta Expands AI Transparency in Advertising with New Labeling System Meta has introduced an expanded labeling system for advertisements created or significantly edited using its in-house generative AI tools. The company says this initiative is part of its ongoing effort to increase transparency and accountability in digital advertising. Adobe Expands Acrobat AI Assistant with Contract Intelligence Features Adobe has introduced new generative AI capabilities in Acrobat AI Assistant aimed at simplifying contract analysis for businesses and consumers. The enhancements allow users to quickly understand complex terms, compare multiple agreements, and verify contract details with greater efficiency. Small Businesses Challenge Corporate Transparency Act in Federal Court The National Federation of Independent Business (NFIB) has filed an amicus brief urging the U.S. Court of Appeals for the Fourth Circuit to reject the Corporate Transparency Act (CTA), arguing that its reporting requirements impose unconstitutional burdens on small businesses. The brief was filed in Community Associations Institute, et al. v. U.S. Bluevine Partners with Xero to Enhance Small Business Banking and Accounting Bluevine has announced a new partnership with Xero, a global small business accounting platform, aimed at providing small business owners and accountants in the U.S. with improved financial management tools. The collaboration allows Bluevine customers to sync their banking data with Xero, enhancing efficiency, financial tracking, and overall business growth. SBFE and bluCognition Partner to Improve Small Business Lending Analytics Small Business Financial Exchange, Inc. (SBFE) and bluCognition have announced a strategic partnership aimed at enhancing small business lending analytics. By integrating bluCognition’s advanced bank transaction data analysis with SBFE’s extensive credit payment performance data, the collaboration seeks to provide lenders with a more comprehensive view of borrower financial health. X Introduces Video Tab, Expanding Platform’s Video Capabilities X has launched its new Video Tab. It’s a feature designed to enhance video discovery and engagement for users in the U.S. The update introduces a full-screen, immersive video experience, allowing audiences to explore trending content, top creators, and live events in a centralized feed. Aluminum Assoc. of Canada: US Tariffs on Canadian Aluminium WIll Disrupt Industry, Drive Up Costs The Aluminium Association of Canada has strongly criticized the 25% tariffs imposed by the U.S. administration on Canadian aluminium, warning of significant economic repercussions for American workers and consumers. The tariffs will immediately increase the cost of aluminium, affecting industries that rely on the metal for manufacturing. The U.S. US Residential Construction Market Projected to Grow by $242.9 Million from 2025 to 2029 The U.S. residential construction market is expected to expand by $242.9 million between 2025 and 2029, growing at a 4.5% compound annual growth rate (CAGR), according to a new report from Technavio. Rising household formation rates and a growing emphasis on sustainable construction practices are key factors driving market growth. Metricool’s 2025 Social Media Report Highlights LinkedIn and Pinterest Growth Amid TikTok’s Continued Dominance Metricool has released its 2025 Social Media Report, produced in collaboration with Statista, analyzing over 1 million social media accounts and 21 million posts across eight major platforms. The report identifies key trends shaping the digital landscape, from the growing influence of video content to shifting audience preferences across platforms. Small Biz Breakdown: DeepSeek and Its Impact on AI Technology and Small Business in the US This week our Small Biz Breakdown crew discusses the impact of DeepSeek and what, if any, impact it has on small business owners in the US. Detroit Pistons and Comerica Bank Launch SHOP313 Pop-Up Shops to Support Metro Detroit Small Businesses The Detroit Pistons and Comerica Bank have announced the launch of SHOP313 Pop-Up Shops presented by Comerica, a program designed to showcase and support 28 Michigan-based small businesses throughout the 2024-25 NBA season. This article, "Weekly RoundUp – February 6, 2025" was first published on Small Business Trends View the full article

On this week’s episode of Small Biz Breakdown, our expert panel of six discusses the impact of agentic AI on businesses. Watch the back-and-forth between our panel on how many decisions agentic AI will make in the future compared to what it’s making (or not making) now. The panel also discusses recent economic data and what it means for small businesses. Check out those discussions and more in this week’s episode of Small Biz Breakdown: Small Business News Roundup – Feb. 9, 2025 Here’s a look at the top stories LexisNexis Enhances Nexis+ AI with Conversational Search for Faster, Transparent Business Intelligence LexisNexis Legal & Professional has introduced an enhanced conversational search feature in its Nexis+ AI platform, aiming to accelerate research and business intelligence through generative AI-powered search capabilities. Small Business Acquisitions Rise 5% in 2024, Driven by Higher-Priced Deals Small business transactions in the U.S. increased by 5% in 2024, with 9,546 closed deals representing an enterprise value of $7.59 billion, 15% higher than in 2023, according to BizBuySell’s Insight Report. Private Sector Employment Rises by 183,000 in January Private-sector employment increased by 183,000 jobs in January, according to the latest ADP National Employment Report, produced in collaboration with the Stanford Digital Economy Lab. The report, based on payroll data from more than 25 million U.S. employees, also showed that annual pay grew by 4.7% year-over-year. Black-Owned Businesses Leverage Early Tech Adoption to Overcome Financial Barriers Black-owned small businesses are embracing digital tools at higher rates than their non-Black counterparts, helping them navigate financial challenges and drive long-term success, according to a new Intuit QuickBooks Black History Month Survey. Lenovo Study Finds ROI Concerns Remain Key Barrier to AI Adoption Despite Increased Investment A new Lenovo-commissioned study conducted by IDC reveals that global organizations are significantly increasing AI investments, but concerns over return on investment (ROI) remain a primary barrier to broader adoption. Meta Expands AI Transparency in Advertising with New Labeling System Meta has introduced an expanded labeling system for advertisements created or significantly edited using its in-house generative AI tools. The company says this initiative is part of its ongoing effort to increase transparency and accountability in digital advertising. Adobe Expands Acrobat AI Assistant with Contract Intelligence Features Adobe has introduced new generative AI capabilities in Acrobat AI Assistant aimed at simplifying contract analysis for businesses and consumers. The enhancements allow users to quickly understand complex terms, compare multiple agreements, and verify contract details with greater efficiency. Small Businesses Challenge Corporate Transparency Act in Federal Court The National Federation of Independent Business (NFIB) has filed an amicus brief urging the U.S. Court of Appeals for the Fourth Circuit to reject the Corporate Transparency Act (CTA), arguing that its reporting requirements impose unconstitutional burdens on small businesses. The brief was filed in Community Associations Institute, et al. v. U.S. Bluevine Partners with Xero to Enhance Small Business Banking and Accounting Bluevine has announced a new partnership with Xero, a global small business accounting platform, aimed at providing small business owners and accountants in the U.S. with improved financial management tools. The collaboration allows Bluevine customers to sync their banking data with Xero, enhancing efficiency, financial tracking, and overall business growth. SBFE and bluCognition Partner to Improve Small Business Lending Analytics Small Business Financial Exchange, Inc. (SBFE) and bluCognition have announced a strategic partnership aimed at enhancing small business lending analytics. By integrating bluCognition’s advanced bank transaction data analysis with SBFE’s extensive credit payment performance data, the collaboration seeks to provide lenders with a more comprehensive view of borrower financial health. X Introduces Video Tab, Expanding Platform’s Video Capabilities X has launched its new Video Tab. It’s a feature designed to enhance video discovery and engagement for users in the U.S. The update introduces a full-screen, immersive video experience, allowing audiences to explore trending content, top creators, and live events in a centralized feed. Aluminum Assoc. of Canada: US Tariffs on Canadian Aluminium WIll Disrupt Industry, Drive Up Costs The Aluminium Association of Canada has strongly criticized the 25% tariffs imposed by the U.S. administration on Canadian aluminium, warning of significant economic repercussions for American workers and consumers. The tariffs will immediately increase the cost of aluminium, affecting industries that rely on the metal for manufacturing. The U.S. US Residential Construction Market Projected to Grow by $242.9 Million from 2025 to 2029 The U.S. residential construction market is expected to expand by $242.9 million between 2025 and 2029, growing at a 4.5% compound annual growth rate (CAGR), according to a new report from Technavio. Rising household formation rates and a growing emphasis on sustainable construction practices are key factors driving market growth. Metricool’s 2025 Social Media Report Highlights LinkedIn and Pinterest Growth Amid TikTok’s Continued Dominance Metricool has released its 2025 Social Media Report, produced in collaboration with Statista, analyzing over 1 million social media accounts and 21 million posts across eight major platforms. The report identifies key trends shaping the digital landscape, from the growing influence of video content to shifting audience preferences across platforms. Small Biz Breakdown: DeepSeek and Its Impact on AI Technology and Small Business in the US This week our Small Biz Breakdown crew discusses the impact of DeepSeek and what, if any, impact it has on small business owners in the US. Detroit Pistons and Comerica Bank Launch SHOP313 Pop-Up Shops to Support Metro Detroit Small Businesses The Detroit Pistons and Comerica Bank have announced the launch of SHOP313 Pop-Up Shops presented by Comerica, a program designed to showcase and support 28 Michigan-based small businesses throughout the 2024-25 NBA season. This article, "Weekly RoundUp – February 6, 2025" was first published on Small Business Trends View the full article

President says ‘fraud and abuse’ at the Pentagon will be the next target of cost-cutting by Elon MuskView the full article

Mitigate risk by balancing technology’s significant benefits: How to overcome your three biggest concerns. By Randy Johnston The Holistic Guide to Wealth Management Go PRO for members-only access to more Rory Henry. View the full article

Mitigate risk by balancing technology’s significant benefits: How to overcome your three biggest concerns. By Randy Johnston The Holistic Guide to Wealth Management Go PRO for members-only access to more Rory Henry. View the full article

Ping. Pop-up. Knock at the door. Goodbye, productivity. It starts with something small. A Slack message. A calendar invite. A coworker who “just has one question.” You barely register the interruption because it’s just a few seconds, right? But then your brain stalls. What were you doing again? You stare at your screen, scrolling back through […] The post Your brain has left the chat (How you’re paying the price for workplace distractions) appeared first on RescueTime Blog. View the full article

Google is no longer showing the price of Bitcoin when you search for it in Google Search. Google's VP, Engineering for Search, Rajan Patel, said this is "Not intended" and he will investigate the issue.View the full article

The easy definition of digital products is intangible assets like pictures, e-books, online courses, and music. In short, items without a physical form. This blog covers selling digital products, marketing strategies, and the financial and lifestyle benefits of this venture. How to Sell Digital Products on Your Terms Imagine the freedom of running a business that operates around the clock, across the globe, without the need for inventory management or physical shipping—unlocking a world where your creativity and knowledge can lead to substantial income and flexibility in how you live and work. Meanwhile, selling digital products can be a full-time job or a side hustle. You can sell them on your website or through an e-commerce platform. The choice of platform doesn’t limit your success. Next, let’s explore how you can tap into this lucrative market and transform your digital assets into profit, all while enjoying the freedom it brings to your professional and personal life. Next, we’ll look into generating ideas and solving problems, which are foundational steps before marketing. Idea Generation and Problem Solving The journey begins with brainstorming. Focus on current trends, emerging technologies, and challenges within your niche. This stimulates creativity and aligns your products with market needs. Identifying gaps helps create solutions that appeal to your audience. We’ll show you how to ignite innovation, ensuring your products address real issues and draw in customers. Top Tips to Use When Marketing Digital Products After developing your product, marketing becomes your focus. Effective marketing is essential, regardless of whether you’re aiming for a global market or a specific audience. Here are strategies to enhance your online presence and sales. Have a Lead Magnet This is a marketing tool used to build an email list. Selling software? Try enticing people to opt in with a case study. Samples and discounts are popular, too. Boldly highlight the value of your lead magnet to ensure it’s irresistible to your target audience. Drive Traffic to Your Site with Excellent SEO Keywords are important here. You can use them to optimize product descriptions. Or write blogs that boost your rankings. Consistently update your content to keep it fresh and SEO-friendly, ensuring higher visibility. Create an Affiliate Program These programs involve paying other small businesses to direct traffic to your site. Typically, they will post links that lead back to your website. It’s important to maintain a dashboard to track the performance of your affiliates in terms of sales and traffic. Additionally, keep an eye on your top-performing affiliates and reward them for fostering ongoing traffic and sales. Offer Discounts and Coupons These are a great way to sell your online product. Shopify offers a discount report. Use discount codes or a reduced dollar value. If your product or course costs less than $100, a percentage discount works best. Make your offers time-sensitive to create a sense of urgency. Consider Influencer Marketing Influencer marketing can help you get the word out on social media platforms. These people are experts in their field with good followings on social media. A good influencer is relevant in your industry. Make sure they have real followers by checking out the comments on their posts. Short comments like “great post” may only be bots. Engage influencers who genuinely connect with their audience for more authentic and effective promotions. Have Fantastic Email Marketing This helps to drive sales. Simple tools work. Pop-ups are a great way to ask for information. Try opt-in forms that come up just a a visitor leaves your website. Or boost your email list with special bonuses for referrals. Personalize your emails to make your subscribers feel valued and increase engagement. Invest in Excellent Marketing Tools Excellent tools will help you sell your products. When you sell online, you’re in a competitive environment. Make sure the tools that you use to sell digital products online generate sales for your course. They should also engage subscribers and provide good customer service. Regularly review and update your toolkit to stay ahead in the digital marketing game. How to Come up with a Digital Product Idea When looking for the ideal digital products to introduce to the market, it is essential to customize them to appeal to your target demographic. Achieving this involves a thorough understanding of their needs and preferences. Delve into social media platforms, where many consumers openly share their desires and pain points. Crafting a comprehensive questionnaire can be a strategic move, allowing you to directly gather insights from potential customers. Furthermore, consider hosting focus groups or virtual brainstorming sessions. By immersing yourself in these feedback channels, you’ll be better equipped to ideate and conceptualize a product that addresses genuine needs and captures attention. Solve a Problem with a Digital Product Here are a few business problems that can be solved by selling digital products. Low Productivity: With digital technology, tasks can be completed faster. Find out which ones. High Admin Costs: Reduce expenses by utilizing digital products to compensate employees and suppliers. Explore additional necessary areas. Target a Specific Niche You can narrow down the products to specific niches. These digital products already have demand from specific buyers. Web design is a good example. Use Google Keyword Planner and Google Trends Get product ideas through Google Keyword Planner. Search terms and get keyword data. Filter results by metrics like location and language. Find out what people are looking for. Google Trends displays info like audience behaviors. See popular topics in a given area. Here’s a link for the international version. Digital Product Ideas to Sell Online that Potential Customers Will Love Having a profitable product idea is a good start. Following are more notions for products to sell online. Online Courses Online courses have become a staple in the digital marketplace, covering a vast array of subjects. Before diving deep, validate your course content by offering a free sample or module. Craft a compelling sales page that highlights the transformative benefits of your course. Subjects can be diverse – from intricate skills like graphic design or mobile app development to holistic approaches in yoga and fitness. Remember, the key is to present content that adds value and addresses specific needs or gaps in the market. Membership Sites Membership sites thrive on exclusivity. They function as digital VIP rooms, where only paying members can access the treasure trove of content. Setting up a membership site involves strategizing the kind of content you’ll offer and ensuring it’s continuously updated to keep members engaged. Explore the different software options available for building these sites. By providing exclusive, high-quality content, you ensure a steady stream of recurring revenue. Stock Photography In today’s visually driven digital era, high-quality images are essential. Whether for websites, blogs, or advertisements, the right image can make a difference. As a photographer, consider diversifying your offerings. Offer images in both low and high resolutions to cater to varied customer needs. Moreover, having a clear licensing model can help streamline the sales process. Platforms like Shutterstock or Unsplash can be a starting point, but having your own dedicated website can increase credibility. Online Music Lessons a Musician Will Love Musicians have a unique opportunity to monetize their skills online. Rather than offering one-off sessions, consider bundling lessons into comprehensive packages. This approach can provide better value to students while ensuring a steady income for instructors. Entice potential students with a free basic tutorial or a glimpse into your teaching style. Emphasize the distinctive elements of your teaching methodology and the genres you specialize in. Using tools that capture email addresses can help build a dedicated student community and keep them engaged with regular updates or tips. Videos Video content is undeniably powerful in the digital space. However, its success hinges on meticulous planning and using the right tools. For instance, if your course is software-centric, screen recording tools can capture intricate details, ensuring clarity. On the other hand, hands-on subjects like car repairs demand a more dynamic approach. High-quality cameras that can capture nuances are essential. No matter the topic, ensure your video is clear, well-lit, and professionally edited to maintain viewer engagement and foster trust in your brand. Record from your computer screen with this tool. Audio Products The digital audio landscape is vast, encompassing a range of products from music tracks to podcasts. If you’re looking to set up music streaming in the US, ensure compliance with Public Performance Rights to avoid legal pitfalls. Licensing is crucial to navigate in the audio space. Moreover, if you’re venturing into creating sound apps, consider the infrastructure. Storage is paramount, especially if you aim to offer high-quality files. Engaging, high-quality audio can establish an emotional connection with listeners, driving brand loyalty. Building a music or sound effect app? Don’t forget to factor in storage. People will respond. E-Books The rise of self-publishing has democratized the literary world. Leveraging this can be highly lucrative, especially in sought-after niches like thought leadership or health care. To distinguish your e-book, include visually engaging elements such as photographs, charts, and infographics. These not only enhance comprehension but also make the reading experience enjoyable. A well-designed cover, engaging content, and professional formatting can propel your e-book to the top of bestseller lists in the digital realm. Using ready-made templates for ebooks makes it easier to get started. Software Solutions The digital world thrives on efficiency, and software solutions play a pivotal role in this. But before deep-diving into development, gather feedback. Early user engagement through beta testing can provide invaluable insights, helping tailor your software to genuine needs. When it comes to deployment, consider cloud hosting. It offers scalability, security, and cost benefits over traditional in-house hosting. With the right approach, your software can become an indispensable tool for users, ensuring steady revenue and growth. Get some other great SaaS tips here. Graphic Design Templates The first step is to choose the kind of graphic design product you want to sell. There are many different types of templates. Here are some tips to make these items stand out. use cheap design tools if you’re just starting. contrast the colors because opposites attract. Images and big letters go together. And here’s a marketplace to showcase and sell your work. Sound Effects Getting into this business demands not only creativity but also the right equipment. It’s vital to invest in a high-quality audio recorder capable of capturing intricate nuances from diverse sound sources. Beyond the recording process, a tool that includes a batch editing feature is essential for smoothly processing multiple sound bites. Keep in mind that the objective is to create soundscapes that transport the listener, immersing them in the atmosphere you have created. Here are some tools that work with Windows 10. Craft Patterns Crafting is both an art and a passion. If you’re venturing into creating craft patterns, initiate with thorough market research. Ensure your designs bring fresh perspectives. Once you are confident in the uniqueness of your product, use advanced page layout software such as Adobe InDesign for your presentation. Adopt the widely-used PDF format for distribution, as it preserves the integrity of your design. From intricate crochet designs to delicate ornament patterns, the potential for profitability is vast in this niche, provided your creations resonate with craft enthusiasts. Recipes For culinary maestros looking to monetize their creations, selling recipes online is a tantalizing prospect. But success demands more than cooking prowess. Mastery of culinary terminology and accurate measurements ensures that your recipes are easily replicable. Consider curating a niche e-book collection or exploring platforms like Pabbly for subscription-based dissemination. The fusion of tantalizing dishes and digital platforms can lead to a delicious revenue stream. Templates Designing templates is all about simplifying tasks for users. Collaborate with platforms like Canva that offer an array of ready-to-use templates spanning various categories, from captivating presentations to professional logos. Opting for packages like Canva Pro can further enhance your offerings, integrating features like brand management and strategic social media scheduling. By providing adaptable and versatile designs, you can cater to a vast user base with varying needs. Infographics In an age of information overload, infographics stand out for their ability to convey complex data in a digestible format. Crafting compelling infographics involves data collection and harnessing design elements like charts, timelines, and graphics. Personalization is crucial, so select templates that allow tweaking of icons, text, and colors. Moreover, designing with social media sharing in mind enhances reach. Regular updates and adaptations not only keep content fresh but also optimize visibility in search engine results. Video Games Video games are more than mere entertainment; they’re immersive experiences. To venture into this domain, understanding the distinction between game design and game development is paramount. While game developers bring technical prowess, coding the virtual world into existence, game designers shape its aesthetics and narrative. Embarking on this journey, first envision your game’s universe, mechanics, and aesthetics. Determine which programming languages best fit your vision. Often, assembling a dedicated team with skills spanning both design and development is instrumental to manifest a captivating gaming experience. Audio Assets The audio marketplace is vast, ranging from soulful vocals to rhythmic beats, intricate samples, and engaging audiobooks. Identifying platforms that cater to this diverse range is essential. If opting for a solo venture, ensure your website is equipped with a user-friendly shopping cart and offers smooth digital downloads. This ensures customers can effortlessly access and integrate the audio files into their projects or leisure listening. Web Plugins Web plugins cater to the needs of numerous small and medium-sized businesses, enriching their websites with added functionalities. Venturing into areas like SEO optimization can be highly lucrative. Moreover, with the growing concerns around cybersecurity, creating a WordPress plugin emphasizing two-factor authentication or other security features can cater to a significant demand in the market. Web Themes In today’s digital age, uniqueness in web design is coveted. To develop standout web themes, initiate with a local development environment, effectively replicating a server setup. Once this foundation is in place, immerse yourself in designing themes that not only look captivating but also offer seamless user experiences. The goal is to create themes adaptable across diverse niches. It is essentially a server like this. Install that and start working on a website theme to sell. Logo Design Services Logos are the visual embodiments of brands, and designing them is both an art and a science. When delving into logo design, careful selection of fonts, colors, and symbols is crucial. Emphasize simplicity, as minimalistic logos tend to be more recognizable and timeless. Integrating the brand name effectively within the design can further enhance brand recall. Printable Calendars Digital calendars, especially sales calendars, hold significant appeal for businesses and individuals alike. Dive into designing versatile formats, be it for Google Docs, MS Word, or other platforms. Offering a diverse range, such as an editable annual sales calendar or a structured training calendar, can cater to varying organizational needs. Ensure these calendars are both functional and aesthetically pleasing, adding value to the user’s planning process. Batch the ideas together for different customers and people. Video Editing Video editing is becoming an indispensable service, especially for effective social media marketing. Should you contemplate offering video editing services? Familiarize yourself with cinematic techniques, such as understanding shot compositions, narrative structures, and effective transitions. Crafting a video isn’t a sprint; it’s a meticulous marathon. Depending on the intricacy and length, producing a refined video might span from mere hours to extensive days, ensuring every frame tells a tale. Fonts Venturing into the font-selling business demands more than just design skills; it requires strategic marketing. Build a captivating portfolio to showcase your typographic designs, and consider establishing a dedicated website. Alternatively, partnering with established font-selling platforms can ease your journey. These typographic designs particularly resonate with ebook authors and web designers seeking distinctive text styles. Tutorials Tutorials are mini-courses, perfect for imparting specific skills without overwhelming learners. They provide an avenue for experts to condense and share a fragment of their knowledge efficiently. These can either stand alone or be integrated into more comprehensive learning packages. Utilizing tools like PowerPoint or interactive platforms can enhance engagement and retention during these tutorials. Email Tutorials Among the myriad of digital products, email tutorials offer direct and personalized knowledge delivery. By sending lessons straight to a client’s inbox, you foster a sense of direct communication. Incorporate diverse content forms, be it attachments, external video links, or concise text explanations. This format suits busy individuals who appreciate learning in manageable, emailed chunks. Digital Art Whether you’re a seasoned graphic designer, an amateur doodler, or a passionate photographer, the digital art domain offers lucrative opportunities. The key lies in identifying reliable platforms to showcase and sell your creations. Platforms like Etsy and PayLoadz provide secure environments for artists. Starting with a basic, free account can pave the way, and as your digital artistry garners attention, considering premium options can further boost your entrepreneurial journey. Where to Sell Digital Products It’s important to understand where you can sell your digital products. There are several different e-commerce solution options. Look for a place that is simple to use. And one that will market your inventory in an online store people will respond to. Best eCommerce Platforms Finding the right e-commerce platforms to get your products in front of a target market. Look for features like a good drag-and-drop builder. And analytics. Selecting the right platform is crucial when venturing into selling digital products online. Below is a comparative table highlighting some top platforms. After the table, we will delve deeper into the features and advantages of each platform to help you make an informed choice. PlatformAdvantagesDisadvantages Your Online StoreFull control, customizable, brand identityInitial setup, may require technical knowledge AmazonLarge audience, industry leaderCompetition, seller fees, restrictions on advertising ShopifyUser-friendly, vast themes, POS appMonthly fees, transaction fees (if not using Shopify Payments) EtsyUnique landing page, community-driven, specific nicheTransaction fees, competition E-JunkieSupports various digital goods, easy setupLess popular than other platforms SellfyQuick setup, no transaction fee for starterMonthly fees, sales cap for starter SendOwlVersatile (memberships to services), device-responsive checkoutMonthly fees Your Online Store You might want to build your own store. Start by choosing either a B2B or B2C business model. Pick a domain name your customers will identify with. Then, you can look at e-commerce website builders. Check out features like SSL security and payment gateway integration. Don’t forget to work out product descriptions and pictures with customized texts and fonts. Get a custom email address, too. Here’s a page builder that can help. Amazon Amazon is an industry leader in selling digital products online. Before you start looking for revenue on this platform, you need to choose a plan. If you are selling more than 40 products per month, you should consider the professional seller plan. Amazon also offers advertising features like pay-per-click advertising. Be aware that individual sellers can’t create ads. This is a good product market fit for entrepreneurs. Shopify Shopify offers a free trial for users. There are thousands of themes to choose from when you are designing a shop. The 14-day free trial provides you with a URL to get started. There are other advantages, like a POS app and several different plans to choose from when it comes to what to sell on Shopify. Etsy This platform is upfront about costs. You only pay a small fee to list your first item. And off-site advertising payment processing and transaction fees once you start selling. There is an Etsy app you can use to communicate with buyers and add listings. The Etsy shop allows you to design a unique landing page and there are some useful tools to learn how to start a successful Etsy shop. E-Junkie This platform supports inventory management. You can create your own online store and sell digital goods on eBay here. The process of getting started is easy. Start by linking up Paypal or your other payment processor. Add the products you want to sell. Copy the link to your social networks or blog. Sell everything from codes and games to files for ebooks, music, and videos. Sellfy Have a store ready to go in five minutes. This company offers file hosting. The starter package goes for $19 a month. There is no transaction fee, and you are allowed up to 10k in sales per year. SendOwl Sell everything from memberships to subscriptions and services with this digital sales platform. The standard plan starts at $15 a month with a free trial. The checkout feature works on every device and browser or screen size. Why You Should Sell Digital Products Online There are big advantages to selling digital products over physical ones. Here’s a quick list of 6 reasons why you should be selling products online. The Overhead is Lower. An online store doesn’t have physical storage, packing, and shipping to pay for. Digital Products Create an Extra Revenue Stream for Your Business. You can reach a global audience through your computer. They Don’t Wear Out. Generally, digital products don’t deteriorate or break down over time. Even if they become irrelevant as technology changes, they can be updated. You’ll Get A Passive Income When You Sell Online. This type of product will continue to make sales even when you’re not online. You don’t need to keep putting in effort to make money. Inventory Never Runs Out. Sell as many software programs or digital courses as you want. There is no limit to how many times these products can be duplicated. Entry Barriers Are Low. You can sell your experience as a service through online courses. Real estate advice, accounting services, and copywriting are just a few examples. You’ll only need your experience and a digital product marketplace to get started. FAQs What are the most profitable digital products? Here’s a list of the most profitable digital products to sell online. Audio Products. These create revenue because you can sell them on a variety of platforms. Put together courses, sound effects and music and podcasts. Look for platforms that have cloud technology and payment features. Those are great places to sell your audio product. Software. SaaS is a big moneymaker because it works in the cloud. There is usually a subscription involved and not just a one-time sale. Videos. These are powerful digital marketing tools. Many video creators look to YouTube to monetize a course they create. Building a strategy is important. Make sure your video content is exclusive and adds value. Are you trying to educate, instruct, or entertain? Ebooks. Doing some keyword research will help you find a saleable topic. You can create professional e-books with a tool like Canva. What is a digital product? Digital products are assets that exist in a virtual format, primarily consumed or utilized electronically. Unlike traditional physical goods, digital products are intangible, which means they don’t occupy any physical space and cannot be touched or held. However, their non-physical nature doesn’t reduce their value or usability. An e-book, for instance, can offer the same information and reading experience as a printed book but without the constraints of print, shipping, and storage. Beyond e-books, the world of digital products encompasses a vast range of items, including web templates, software suites, digital art, music files, online courses, and mobile apps, to name a few. How do I sell digital products internationally? Your product market fit might be global. If that’s the case, you might need to tweak your business. First, make up separate product pages for global visitors. That means displaying prices in the local currency. And you might need to translate some content. Consider changing the images to suit international customers. Take a good look at your product pages and home page on your website. People from around the globe have different cultural preferences. You might need to change your images to make sure they are not offensive. Customer support might need to include several languages. Most people respond best in their own language. What is the best place to sell digital products? Looking for the best place to sell digital products? It all depends on the type of products that you’ve got in the market. And to the people you are selling to. Having your own website is one option. However, Etsy is considered one of the biggest online marketplaces to sell these types of items. Shopify is an excellent platform for selling templates, downloadables, and printables. However, you will need to handle your own marketing and install the appropriate apps. There are other places if you want to use templates for web designs, fonts and illustrations, like Creative Market. Is an app a digital product? There’s a difference between building an app and digital product development. But apps are considered digital products. Apps Apps are programs designed to run on mobile devices, smartphones, computers, or tablets. They are broken down into two categories. Mobile and web-based applications. There are several phases involved in developing one. The design needs to be put together. The,n programming requirements are made before application programmers start coding. There are other steps, but this is a big part. Mobile apps are one of the best-selling digital products. Digital Products Creating an app is usually part of developing digital products. But there could be more to your business than an app. For example, you can sell your own stock photos through an app on your smartphone. How do you make money selling digital products? You need to follow a few strategies to sell digital products online and make money. Find your target market on social media start and blogging. You can also write guest blogs for other sites. It’s a great way to get your products out in front of your market. Remember that today’s consumer expects quality. That means your digital products should be properly tested and designed. That way, you will have repeat customers. Engaging with your target market increases sales. Social media, email marketing, and texting will help you to stay in contact. Remember to respond to any comments people make. Maintaining relationships boosts sales. Find the sweet spot for pricing online. Set your prices too high, and your customers will flock to the competition. Charge too little for your digital products, and consumers will think you do subpar work. Making money selling digital products means choosing the right ones. Video tutorials and educational videos are big in today’s society. People are always looking for high-quality information in one location. Image: Depositphotos This article, "How to Sell Digital Products" was first published on Small Business Trends View the full article

The easy definition of digital products is intangible assets like pictures, e-books, online courses, and music. In short, items without a physical form. This blog covers selling digital products, marketing strategies, and the financial and lifestyle benefits of this venture. How to Sell Digital Products on Your Terms Imagine the freedom of running a business that operates around the clock, across the globe, without the need for inventory management or physical shipping—unlocking a world where your creativity and knowledge can lead to substantial income and flexibility in how you live and work. Meanwhile, selling digital products can be a full-time job or a side hustle. You can sell them on your website or through an e-commerce platform. The choice of platform doesn’t limit your success. Next, let’s explore how you can tap into this lucrative market and transform your digital assets into profit, all while enjoying the freedom it brings to your professional and personal life. Next, we’ll look into generating ideas and solving problems, which are foundational steps before marketing. Idea Generation and Problem Solving The journey begins with brainstorming. Focus on current trends, emerging technologies, and challenges within your niche. This stimulates creativity and aligns your products with market needs. Identifying gaps helps create solutions that appeal to your audience. We’ll show you how to ignite innovation, ensuring your products address real issues and draw in customers. Top Tips to Use When Marketing Digital Products After developing your product, marketing becomes your focus. Effective marketing is essential, regardless of whether you’re aiming for a global market or a specific audience. Here are strategies to enhance your online presence and sales. Have a Lead Magnet This is a marketing tool used to build an email list. Selling software? Try enticing people to opt in with a case study. Samples and discounts are popular, too. Boldly highlight the value of your lead magnet to ensure it’s irresistible to your target audience. Drive Traffic to Your Site with Excellent SEO Keywords are important here. You can use them to optimize product descriptions. Or write blogs that boost your rankings. Consistently update your content to keep it fresh and SEO-friendly, ensuring higher visibility. Create an Affiliate Program These programs involve paying other small businesses to direct traffic to your site. Typically, they will post links that lead back to your website. It’s important to maintain a dashboard to track the performance of your affiliates in terms of sales and traffic. Additionally, keep an eye on your top-performing affiliates and reward them for fostering ongoing traffic and sales. Offer Discounts and Coupons These are a great way to sell your online product. Shopify offers a discount report. Use discount codes or a reduced dollar value. If your product or course costs less than $100, a percentage discount works best. Make your offers time-sensitive to create a sense of urgency. Consider Influencer Marketing Influencer marketing can help you get the word out on social media platforms. These people are experts in their field with good followings on social media. A good influencer is relevant in your industry. Make sure they have real followers by checking out the comments on their posts. Short comments like “great post” may only be bots. Engage influencers who genuinely connect with their audience for more authentic and effective promotions. Have Fantastic Email Marketing This helps to drive sales. Simple tools work. Pop-ups are a great way to ask for information. Try opt-in forms that come up just a a visitor leaves your website. Or boost your email list with special bonuses for referrals. Personalize your emails to make your subscribers feel valued and increase engagement. Invest in Excellent Marketing Tools Excellent tools will help you sell your products. When you sell online, you’re in a competitive environment. Make sure the tools that you use to sell digital products online generate sales for your course. They should also engage subscribers and provide good customer service. Regularly review and update your toolkit to stay ahead in the digital marketing game. How to Come up with a Digital Product Idea When looking for the ideal digital products to introduce to the market, it is essential to customize them to appeal to your target demographic. Achieving this involves a thorough understanding of their needs and preferences. Delve into social media platforms, where many consumers openly share their desires and pain points. Crafting a comprehensive questionnaire can be a strategic move, allowing you to directly gather insights from potential customers. Furthermore, consider hosting focus groups or virtual brainstorming sessions. By immersing yourself in these feedback channels, you’ll be better equipped to ideate and conceptualize a product that addresses genuine needs and captures attention. Solve a Problem with a Digital Product Here are a few business problems that can be solved by selling digital products. Low Productivity: With digital technology, tasks can be completed faster. Find out which ones. High Admin Costs: Reduce expenses by utilizing digital products to compensate employees and suppliers. Explore additional necessary areas. Target a Specific Niche You can narrow down the products to specific niches. These digital products already have demand from specific buyers. Web design is a good example. Use Google Keyword Planner and Google Trends Get product ideas through Google Keyword Planner. Search terms and get keyword data. Filter results by metrics like location and language. Find out what people are looking for. Google Trends displays info like audience behaviors. See popular topics in a given area. Here’s a link for the international version. Digital Product Ideas to Sell Online that Potential Customers Will Love Having a profitable product idea is a good start. Following are more notions for products to sell online. Online Courses Online courses have become a staple in the digital marketplace, covering a vast array of subjects. Before diving deep, validate your course content by offering a free sample or module. Craft a compelling sales page that highlights the transformative benefits of your course. Subjects can be diverse – from intricate skills like graphic design or mobile app development to holistic approaches in yoga and fitness. Remember, the key is to present content that adds value and addresses specific needs or gaps in the market. Membership Sites Membership sites thrive on exclusivity. They function as digital VIP rooms, where only paying members can access the treasure trove of content. Setting up a membership site involves strategizing the kind of content you’ll offer and ensuring it’s continuously updated to keep members engaged. Explore the different software options available for building these sites. By providing exclusive, high-quality content, you ensure a steady stream of recurring revenue. Stock Photography In today’s visually driven digital era, high-quality images are essential. Whether for websites, blogs, or advertisements, the right image can make a difference. As a photographer, consider diversifying your offerings. Offer images in both low and high resolutions to cater to varied customer needs. Moreover, having a clear licensing model can help streamline the sales process. Platforms like Shutterstock or Unsplash can be a starting point, but having your own dedicated website can increase credibility. Online Music Lessons a Musician Will Love Musicians have a unique opportunity to monetize their skills online. Rather than offering one-off sessions, consider bundling lessons into comprehensive packages. This approach can provide better value to students while ensuring a steady income for instructors. Entice potential students with a free basic tutorial or a glimpse into your teaching style. Emphasize the distinctive elements of your teaching methodology and the genres you specialize in. Using tools that capture email addresses can help build a dedicated student community and keep them engaged with regular updates or tips. Videos Video content is undeniably powerful in the digital space. However, its success hinges on meticulous planning and using the right tools. For instance, if your course is software-centric, screen recording tools can capture intricate details, ensuring clarity. On the other hand, hands-on subjects like car repairs demand a more dynamic approach. High-quality cameras that can capture nuances are essential. No matter the topic, ensure your video is clear, well-lit, and professionally edited to maintain viewer engagement and foster trust in your brand. Record from your computer screen with this tool. Audio Products The digital audio landscape is vast, encompassing a range of products from music tracks to podcasts. If you’re looking to set up music streaming in the US, ensure compliance with Public Performance Rights to avoid legal pitfalls. Licensing is crucial to navigate in the audio space. Moreover, if you’re venturing into creating sound apps, consider the infrastructure. Storage is paramount, especially if you aim to offer high-quality files. Engaging, high-quality audio can establish an emotional connection with listeners, driving brand loyalty. Building a music or sound effect app? Don’t forget to factor in storage. People will respond. E-Books The rise of self-publishing has democratized the literary world. Leveraging this can be highly lucrative, especially in sought-after niches like thought leadership or health care. To distinguish your e-book, include visually engaging elements such as photographs, charts, and infographics. These not only enhance comprehension but also make the reading experience enjoyable. A well-designed cover, engaging content, and professional formatting can propel your e-book to the top of bestseller lists in the digital realm. Using ready-made templates for ebooks makes it easier to get started. Software Solutions The digital world thrives on efficiency, and software solutions play a pivotal role in this. But before deep-diving into development, gather feedback. Early user engagement through beta testing can provide invaluable insights, helping tailor your software to genuine needs. When it comes to deployment, consider cloud hosting. It offers scalability, security, and cost benefits over traditional in-house hosting. With the right approach, your software can become an indispensable tool for users, ensuring steady revenue and growth. Get some other great SaaS tips here. Graphic Design Templates The first step is to choose the kind of graphic design product you want to sell. There are many different types of templates. Here are some tips to make these items stand out. use cheap design tools if you’re just starting. contrast the colors because opposites attract. Images and big letters go together. And here’s a marketplace to showcase and sell your work. Sound Effects Getting into this business demands not only creativity but also the right equipment. It’s vital to invest in a high-quality audio recorder capable of capturing intricate nuances from diverse sound sources. Beyond the recording process, a tool that includes a batch editing feature is essential for smoothly processing multiple sound bites. Keep in mind that the objective is to create soundscapes that transport the listener, immersing them in the atmosphere you have created. Here are some tools that work with Windows 10. Craft Patterns Crafting is both an art and a passion. If you’re venturing into creating craft patterns, initiate with thorough market research. Ensure your designs bring fresh perspectives. Once you are confident in the uniqueness of your product, use advanced page layout software such as Adobe InDesign for your presentation. Adopt the widely-used PDF format for distribution, as it preserves the integrity of your design. From intricate crochet designs to delicate ornament patterns, the potential for profitability is vast in this niche, provided your creations resonate with craft enthusiasts. Recipes For culinary maestros looking to monetize their creations, selling recipes online is a tantalizing prospect. But success demands more than cooking prowess. Mastery of culinary terminology and accurate measurements ensures that your recipes are easily replicable. Consider curating a niche e-book collection or exploring platforms like Pabbly for subscription-based dissemination. The fusion of tantalizing dishes and digital platforms can lead to a delicious revenue stream. Templates Designing templates is all about simplifying tasks for users. Collaborate with platforms like Canva that offer an array of ready-to-use templates spanning various categories, from captivating presentations to professional logos. Opting for packages like Canva Pro can further enhance your offerings, integrating features like brand management and strategic social media scheduling. By providing adaptable and versatile designs, you can cater to a vast user base with varying needs. Infographics In an age of information overload, infographics stand out for their ability to convey complex data in a digestible format. Crafting compelling infographics involves data collection and harnessing design elements like charts, timelines, and graphics. Personalization is crucial, so select templates that allow tweaking of icons, text, and colors. Moreover, designing with social media sharing in mind enhances reach. Regular updates and adaptations not only keep content fresh but also optimize visibility in search engine results. Video Games Video games are more than mere entertainment; they’re immersive experiences. To venture into this domain, understanding the distinction between game design and game development is paramount. While game developers bring technical prowess, coding the virtual world into existence, game designers shape its aesthetics and narrative. Embarking on this journey, first envision your game’s universe, mechanics, and aesthetics. Determine which programming languages best fit your vision. Often, assembling a dedicated team with skills spanning both design and development is instrumental to manifest a captivating gaming experience. Audio Assets The audio marketplace is vast, ranging from soulful vocals to rhythmic beats, intricate samples, and engaging audiobooks. Identifying platforms that cater to this diverse range is essential. If opting for a solo venture, ensure your website is equipped with a user-friendly shopping cart and offers smooth digital downloads. This ensures customers can effortlessly access and integrate the audio files into their projects or leisure listening. Web Plugins Web plugins cater to the needs of numerous small and medium-sized businesses, enriching their websites with added functionalities. Venturing into areas like SEO optimization can be highly lucrative. Moreover, with the growing concerns around cybersecurity, creating a WordPress plugin emphasizing two-factor authentication or other security features can cater to a significant demand in the market. Web Themes In today’s digital age, uniqueness in web design is coveted. To develop standout web themes, initiate with a local development environment, effectively replicating a server setup. Once this foundation is in place, immerse yourself in designing themes that not only look captivating but also offer seamless user experiences. The goal is to create themes adaptable across diverse niches. It is essentially a server like this. Install that and start working on a website theme to sell. Logo Design Services Logos are the visual embodiments of brands, and designing them is both an art and a science. When delving into logo design, careful selection of fonts, colors, and symbols is crucial. Emphasize simplicity, as minimalistic logos tend to be more recognizable and timeless. Integrating the brand name effectively within the design can further enhance brand recall. Printable Calendars Digital calendars, especially sales calendars, hold significant appeal for businesses and individuals alike. Dive into designing versatile formats, be it for Google Docs, MS Word, or other platforms. Offering a diverse range, such as an editable annual sales calendar or a structured training calendar, can cater to varying organizational needs. Ensure these calendars are both functional and aesthetically pleasing, adding value to the user’s planning process. Batch the ideas together for different customers and people. Video Editing Video editing is becoming an indispensable service, especially for effective social media marketing. Should you contemplate offering video editing services? Familiarize yourself with cinematic techniques, such as understanding shot compositions, narrative structures, and effective transitions. Crafting a video isn’t a sprint; it’s a meticulous marathon. Depending on the intricacy and length, producing a refined video might span from mere hours to extensive days, ensuring every frame tells a tale. Fonts Venturing into the font-selling business demands more than just design skills; it requires strategic marketing. Build a captivating portfolio to showcase your typographic designs, and consider establishing a dedicated website. Alternatively, partnering with established font-selling platforms can ease your journey. These typographic designs particularly resonate with ebook authors and web designers seeking distinctive text styles. Tutorials Tutorials are mini-courses, perfect for imparting specific skills without overwhelming learners. They provide an avenue for experts to condense and share a fragment of their knowledge efficiently. These can either stand alone or be integrated into more comprehensive learning packages. Utilizing tools like PowerPoint or interactive platforms can enhance engagement and retention during these tutorials. Email Tutorials Among the myriad of digital products, email tutorials offer direct and personalized knowledge delivery. By sending lessons straight to a client’s inbox, you foster a sense of direct communication. Incorporate diverse content forms, be it attachments, external video links, or concise text explanations. This format suits busy individuals who appreciate learning in manageable, emailed chunks. Digital Art Whether you’re a seasoned graphic designer, an amateur doodler, or a passionate photographer, the digital art domain offers lucrative opportunities. The key lies in identifying reliable platforms to showcase and sell your creations. Platforms like Etsy and PayLoadz provide secure environments for artists. Starting with a basic, free account can pave the way, and as your digital artistry garners attention, considering premium options can further boost your entrepreneurial journey. Where to Sell Digital Products It’s important to understand where you can sell your digital products. There are several different e-commerce solution options. Look for a place that is simple to use. And one that will market your inventory in an online store people will respond to. Best eCommerce Platforms Finding the right e-commerce platforms to get your products in front of a target market. Look for features like a good drag-and-drop builder. And analytics. Selecting the right platform is crucial when venturing into selling digital products online. Below is a comparative table highlighting some top platforms. After the table, we will delve deeper into the features and advantages of each platform to help you make an informed choice. PlatformAdvantagesDisadvantages Your Online StoreFull control, customizable, brand identityInitial setup, may require technical knowledge AmazonLarge audience, industry leaderCompetition, seller fees, restrictions on advertising ShopifyUser-friendly, vast themes, POS appMonthly fees, transaction fees (if not using Shopify Payments) EtsyUnique landing page, community-driven, specific nicheTransaction fees, competition E-JunkieSupports various digital goods, easy setupLess popular than other platforms SellfyQuick setup, no transaction fee for starterMonthly fees, sales cap for starter SendOwlVersatile (memberships to services), device-responsive checkoutMonthly fees Your Online Store You might want to build your own store. Start by choosing either a B2B or B2C business model. Pick a domain name your customers will identify with. Then, you can look at e-commerce website builders. Check out features like SSL security and payment gateway integration. Don’t forget to work out product descriptions and pictures with customized texts and fonts. Get a custom email address, too. Here’s a page builder that can help. Amazon Amazon is an industry leader in selling digital products online. Before you start looking for revenue on this platform, you need to choose a plan. If you are selling more than 40 products per month, you should consider the professional seller plan. Amazon also offers advertising features like pay-per-click advertising. Be aware that individual sellers can’t create ads. This is a good product market fit for entrepreneurs. Shopify Shopify offers a free trial for users. There are thousands of themes to choose from when you are designing a shop. The 14-day free trial provides you with a URL to get started. There are other advantages, like a POS app and several different plans to choose from when it comes to what to sell on Shopify. Etsy This platform is upfront about costs. You only pay a small fee to list your first item. And off-site advertising payment processing and transaction fees once you start selling. There is an Etsy app you can use to communicate with buyers and add listings. The Etsy shop allows you to design a unique landing page and there are some useful tools to learn how to start a successful Etsy shop. E-Junkie This platform supports inventory management. You can create your own online store and sell digital goods on eBay here. The process of getting started is easy. Start by linking up Paypal or your other payment processor. Add the products you want to sell. Copy the link to your social networks or blog. Sell everything from codes and games to files for ebooks, music, and videos. Sellfy Have a store ready to go in five minutes. This company offers file hosting. The starter package goes for $19 a month. There is no transaction fee, and you are allowed up to 10k in sales per year. SendOwl Sell everything from memberships to subscriptions and services with this digital sales platform. The standard plan starts at $15 a month with a free trial. The checkout feature works on every device and browser or screen size. Why You Should Sell Digital Products Online There are big advantages to selling digital products over physical ones. Here’s a quick list of 6 reasons why you should be selling products online. The Overhead is Lower. An online store doesn’t have physical storage, packing, and shipping to pay for. Digital Products Create an Extra Revenue Stream for Your Business. You can reach a global audience through your computer. They Don’t Wear Out. Generally, digital products don’t deteriorate or break down over time. Even if they become irrelevant as technology changes, they can be updated. You’ll Get A Passive Income When You Sell Online. This type of product will continue to make sales even when you’re not online. You don’t need to keep putting in effort to make money. Inventory Never Runs Out. Sell as many software programs or digital courses as you want. There is no limit to how many times these products can be duplicated. Entry Barriers Are Low. You can sell your experience as a service through online courses. Real estate advice, accounting services, and copywriting are just a few examples. You’ll only need your experience and a digital product marketplace to get started. FAQs What are the most profitable digital products? Here’s a list of the most profitable digital products to sell online. Audio Products. These create revenue because you can sell them on a variety of platforms. Put together courses, sound effects and music and podcasts. Look for platforms that have cloud technology and payment features. Those are great places to sell your audio product. Software. SaaS is a big moneymaker because it works in the cloud. There is usually a subscription involved and not just a one-time sale. Videos. These are powerful digital marketing tools. Many video creators look to YouTube to monetize a course they create. Building a strategy is important. Make sure your video content is exclusive and adds value. Are you trying to educate, instruct, or entertain? Ebooks. Doing some keyword research will help you find a saleable topic. You can create professional e-books with a tool like Canva. What is a digital product? Digital products are assets that exist in a virtual format, primarily consumed or utilized electronically. Unlike traditional physical goods, digital products are intangible, which means they don’t occupy any physical space and cannot be touched or held. However, their non-physical nature doesn’t reduce their value or usability. An e-book, for instance, can offer the same information and reading experience as a printed book but without the constraints of print, shipping, and storage. Beyond e-books, the world of digital products encompasses a vast range of items, including web templates, software suites, digital art, music files, online courses, and mobile apps, to name a few. How do I sell digital products internationally? Your product market fit might be global. If that’s the case, you might need to tweak your business. First, make up separate product pages for global visitors. That means displaying prices in the local currency. And you might need to translate some content. Consider changing the images to suit international customers. Take a good look at your product pages and home page on your website. People from around the globe have different cultural preferences. You might need to change your images to make sure they are not offensive. Customer support might need to include several languages. Most people respond best in their own language. What is the best place to sell digital products? Looking for the best place to sell digital products? It all depends on the type of products that you’ve got in the market. And to the people you are selling to. Having your own website is one option. However, Etsy is considered one of the biggest online marketplaces to sell these types of items. Shopify is an excellent platform for selling templates, downloadables, and printables. However, you will need to handle your own marketing and install the appropriate apps. There are other places if you want to use templates for web designs, fonts and illustrations, like Creative Market. Is an app a digital product? There’s a difference between building an app and digital product development. But apps are considered digital products. Apps Apps are programs designed to run on mobile devices, smartphones, computers, or tablets. They are broken down into two categories. Mobile and web-based applications. There are several phases involved in developing one. The design needs to be put together. The,n programming requirements are made before application programmers start coding. There are other steps, but this is a big part. Mobile apps are one of the best-selling digital products. Digital Products Creating an app is usually part of developing digital products. But there could be more to your business than an app. For example, you can sell your own stock photos through an app on your smartphone. How do you make money selling digital products? You need to follow a few strategies to sell digital products online and make money. Find your target market on social media start and blogging. You can also write guest blogs for other sites. It’s a great way to get your products out in front of your market. Remember that today’s consumer expects quality. That means your digital products should be properly tested and designed. That way, you will have repeat customers. Engaging with your target market increases sales. Social media, email marketing, and texting will help you to stay in contact. Remember to respond to any comments people make. Maintaining relationships boosts sales. Find the sweet spot for pricing online. Set your prices too high, and your customers will flock to the competition. Charge too little for your digital products, and consumers will think you do subpar work. Making money selling digital products means choosing the right ones. Video tutorials and educational videos are big in today’s society. People are always looking for high-quality information in one location. Image: Depositphotos This article, "How to Sell Digital Products" was first published on Small Business Trends View the full article

The attorneys who handled your home sale/purchase or your parents’ estate may not be a good fit for your small business needs. In other words, an attorney who represented you in a personal business matter may not be the attorney who can help you protect your business. Small business owners represent a myriad of companies. In size, a small business may be run by a sole proprietor, be an LLC or corporation, or have several to several dozen employees. Types of businesses run the gamut to include professional services, manufacturing, construction, retail, restaurants and more. Just as diverse are types of the business’s legal matters that require the services of an attorney or attorneys. The Importance of Small Business Legal Services for Companies Most small business owners can handle basic legal documents, such as obtaining a business license or registering the business with their home state, including paying the required state filing fees. When you get deeper into business legal matters, you will begin to need legal assistance. For example – and this is one of the most important legal issues – as a business owner, you need to protect your intellectual property. Licensed lawyers can help you with other specific legal matters, from the proper wording in your company employment forms and your employment handbook to specific areas such as legally establishing your business formation (LLC? partnership? corporation?) or obtaining building/operating permits. Understanding Legal Services Although legal needs can vary depending on business formation, size, type, and location, there’s no denying that small business owners will need the services of an attorney. In the beginning, legal needs can include registering the business name, registering an LLC, paying the required state fees (state fees vary by state), choosing the business formation type of entity (LLC, partnership, etc.), and even legally dissolving an LLC. The attorney can also be responsible for the annual timely payment of state fees. If the small business is a corporation, an attorney can file articles of incorporation and also provide registered agent service. Registered agent service provided by the attorney includes being the contact person for legal documents received by certified mail. Going forward, legal services provided can expand to include proper handling of employees’ issues, including hiring and firing, using recruitment services, and obtaining workers’ compensation insurance. They may also dispel other insurance myths that could otherwise get you into legal trouble. Legal assistance might also be necessary to review the wording of service agreements related to equipment, including machinery and computer devices. There are intangible benefits that a small business gains from legal assistance from licensed attorneys. You won’t have to lose time running your business by getting bogged down with legal work. Your business lawyer will handle any legal issues your company may have to negotiate. The Role of a Law Firm in Providing Business Legal Services Each lawyer at a law firm may do general work but also have a specialty area, such as labor law or LLC/corporate law. One of the specialties for a lawyer is intellectual property law, which includes trademark services. The intellectual properties owned by small businesses include patents, copyrights, trademarks, and trade secrets. Trademark mistakes are a common malady for small businesses. The Importance of Intellectual Property Protection A lawyer who specializes in this field may also help you write a “non-compete” agreement, which is another layer of legal protection for the business and its customers. Non-compete legal plans can include agreements designed to preclude former employees from setting up shop nearby and operating a similar business, which could lure customers from the original employer. Another legal matter addressed in this field is the protection of trade secrets, which can include manufacturing procedures, recipes, designs, and more, as well as an ironclad website privacy policy. Choosing the Right Small Business Legal Services for Your Company Choosing the right legal service for your small business is a critical decision. It can protect your company from legal issues and ensure you operate within the laws applicable to your business. Here’s what to consider: Type of legal service required: Your business may require various legal services, including contract drafting, lease reviews, lawsuit management, and more. Make sure the legal service you select specializes in the specific area you need. Reputation: A well-regarded legal service offers improved support and peace of mind. Check for reviews, read testimonials, or request references. Cost of Services: Costs can vary significantly. Make sure you understand the fee structure—whether it’s a flat fee, hourly rate, or retainer. Availability: Make sure that the legal service you select is accessible and ready to assist you when necessary. Fast response times are crucial, particularly for urgent issues. Industry Expertise: Having a legal service provider who is familiar with your industry and the unique legal challenges you may encounter is advantageous. Communication: You need to feel comfortable communicating with your legal service provider. They should be able to explain complex legal matters in understandable terms. Size of the Law Firm: Smaller firms may offer more personalized attention, while larger firms may have a wider range of expertise. Location: If you require regular in-person meetings, it may be beneficial to select a local legal service. However, if location is not a significant concern, online legal services might be a more suitable choice. Relationship with the Attorney: The relationship between you and your attorney is vital. Choose someone you trust and feel comfortable discussing sensitive matters with. State Bar Association Approval: Make sure any attorney or legal service you use is approved by the State Bar Association. This ensures they’re allowed to practice law in your state. Keep in mind that the appropriate legal service for your business will vary based on your unique requirements. It could be beneficial to consult with several different providers before reaching a decision. Online Legal Services: A Modern Solution for Small Businesses If you’re comfortable without face-to-face meetings with lawyers, online legal services are an option and can be very affordable. There are many sites that offer legal advice and services, including basic documents and access to answers for common legal help, legal advice, and legal questions. There’s no free legal advice, and there are a variety of fees for access to the various levels of services. You can sign up, contract with, and research through the company’s website. Using the website, you’ll have access to specific legal advice regarding the issue or issues you’re researching. Some of the best online legal services are Rocket Lawyer, UpCounsel, and Legal Zoom, which offer access to a network of attorneys at an affordable cost. For example, LegalZoom offers a basic online legal service plan at $199. Filing for an LLC starts at $79 plus filing fees. However, although a legal website may be convenient and provide the best value, should you need an attorney to assist on your behalf and represent you in court on legal issues, most likely, you’ll have to contract with an attorney separate from the website. Where to Find Reliable Small Business Legal Services for Your Company Small businesses have many options to decide before signing contract documents with an attorney or members of a law firm. Where can small businesses find a reliable attorney or attorneys? Here are some ideas. Your Personal Attorney Your personal attorney may be an expert in a chosen field; however, does not have experience in business LLC formation or law. However, that personal attorney may be able to network in the legal field to find the legal providers who would be the best fit for your needs. Industry Associations For example, you may belong to a state professional organization for accountants, plastics manufacturers, or builders. The site for your state association may provide advice on the type of legal services you need and where to obtain them. Online Legal Services The best online legal services are just a click away. An online legal service site offers access to a number of legal documents that may be needed for business filing, such as state fees. There are other business services to consider signing up for, such as an attorney-client match service. An online legal service won’t represent you in court if needed, but for the affordability of basic legal assistance, online legal services are the best choice. State Bar Association Check the website or contact your state bar association to find attorneys in the niche you’re looking for. Legal Directories Your state Bar Association provides a list of licensed attorneys along with their specific areas of expertise. This list should also contain their contact information, including email addresses and phone numbers. Business Conferences Attend conferences related to your industry to meet legal professionals or other entrepreneurs who may provide referrals. Expos/Conventions These are great opportunities to network with other business owners and speak to them about similar legal needs and questions. Those business owners may have recommendations for the best attorneys to protect your business. Chamber of Commerce Network through your Chamber of Commerce because it’s a great way to support local businesses and help create a stronger local economy. Place to Find Small Business Legal ServicesProsCons Personal Attorney- Has a personal understanding of your needs - Can provide a personal referral to a legal expert- May lack specific knowledge in business and LLC formation - May lack business-specific expertise Industry Associations- Can provide tailored advice for your specific industry - Access to a network of other professionals in your field- Advice and recommendations may be limited to members only - Not all associations may have links to legal services Online Legal Services- Quick, convenient access to legal documents - More affordable for basic legal assistance- Cannot represent you in court - May lack personalization and the ability to ask specific questions State Bar Association- Reliable source of licensed attorneys - Can find attorneys with specific expertise- May require some searching - No personal referrals Legal Directories- Comprehensive list of licensed attorneys - Includes contact information and areas of expertise- No personal referrals - Quality of legal services may vary Business Conferences- Opportunity to meet legal professionals and gain referrals - Networking opportunity with peers in the industry- Timing and location-dependent - May require entrance fees Expos/Conventions- Large networking opportunity - Potential to gain personal referrals- Timing and location-dependent - May require entrance fees Chamber of Commerce- Supports local businesses - Potential to network with local business owners and attorneys- Networking opportunities may be limited - Not all members may have links to legal services Frequently Asked Questions about Small Business Legal Services What are small business legal services? Small business legal services include labor law, corporate law, intellectual property protection, and more. What is the role of a law firm in providing legal services to businesses? A reliable law firm should provide the needed legal services and oversight needed to protect and maintainthe operations of the small business. Why is protecting intellectual property important for a business? Without intellectual property protection, a small business could lose its trademark, patent, or copyright legal status, as well as trade secrets (such as production procedures). How do I choose the right legal services for my small business? Each small business will have its own specific needs. Network and research to find your best fit for attorneys and other business services. Where can I find reliable small business legal services for my company? One of the best ways to find reliable legal services is to talk to research, as well as network with other business owners. Image: Depositphotos This article, "Where to Find Small Business Legal Services for Your Company" was first published on Small Business Trends View the full article

The attorneys who handled your home sale/purchase or your parents’ estate may not be a good fit for your small business needs. In other words, an attorney who represented you in a personal business matter may not be the attorney who can help you protect your business. Small business owners represent a myriad of companies. In size, a small business may be run by a sole proprietor, be an LLC or corporation, or have several to several dozen employees. Types of businesses run the gamut to include professional services, manufacturing, construction, retail, restaurants and more. Just as diverse are types of the business’s legal matters that require the services of an attorney or attorneys. The Importance of Small Business Legal Services for Companies Most small business owners can handle basic legal documents, such as obtaining a business license or registering the business with their home state, including paying the required state filing fees. When you get deeper into business legal matters, you will begin to need legal assistance. For example – and this is one of the most important legal issues – as a business owner, you need to protect your intellectual property. Licensed lawyers can help you with other specific legal matters, from the proper wording in your company employment forms and your employment handbook to specific areas such as legally establishing your business formation (LLC? partnership? corporation?) or obtaining building/operating permits. Understanding Legal Services Although legal needs can vary depending on business formation, size, type, and location, there’s no denying that small business owners will need the services of an attorney. In the beginning, legal needs can include registering the business name, registering an LLC, paying the required state fees (state fees vary by state), choosing the business formation type of entity (LLC, partnership, etc.), and even legally dissolving an LLC. The attorney can also be responsible for the annual timely payment of state fees. If the small business is a corporation, an attorney can file articles of incorporation and also provide registered agent service. Registered agent service provided by the attorney includes being the contact person for legal documents received by certified mail. Going forward, legal services provided can expand to include proper handling of employees’ issues, including hiring and firing, using recruitment services, and obtaining workers’ compensation insurance. They may also dispel other insurance myths that could otherwise get you into legal trouble. Legal assistance might also be necessary to review the wording of service agreements related to equipment, including machinery and computer devices. There are intangible benefits that a small business gains from legal assistance from licensed attorneys. You won’t have to lose time running your business by getting bogged down with legal work. Your business lawyer will handle any legal issues your company may have to negotiate. The Role of a Law Firm in Providing Business Legal Services Each lawyer at a law firm may do general work but also have a specialty area, such as labor law or LLC/corporate law. One of the specialties for a lawyer is intellectual property law, which includes trademark services. The intellectual properties owned by small businesses include patents, copyrights, trademarks, and trade secrets. Trademark mistakes are a common malady for small businesses. The Importance of Intellectual Property Protection A lawyer who specializes in this field may also help you write a “non-compete” agreement, which is another layer of legal protection for the business and its customers. Non-compete legal plans can include agreements designed to preclude former employees from setting up shop nearby and operating a similar business, which could lure customers from the original employer. Another legal matter addressed in this field is the protection of trade secrets, which can include manufacturing procedures, recipes, designs, and more, as well as an ironclad website privacy policy. Choosing the Right Small Business Legal Services for Your Company Choosing the right legal service for your small business is a critical decision. It can protect your company from legal issues and ensure you operate within the laws applicable to your business. Here’s what to consider: Type of legal service required: Your business may require various legal services, including contract drafting, lease reviews, lawsuit management, and more. Make sure the legal service you select specializes in the specific area you need. Reputation: A well-regarded legal service offers improved support and peace of mind. Check for reviews, read testimonials, or request references. Cost of Services: Costs can vary significantly. Make sure you understand the fee structure—whether it’s a flat fee, hourly rate, or retainer. Availability: Make sure that the legal service you select is accessible and ready to assist you when necessary. Fast response times are crucial, particularly for urgent issues. Industry Expertise: Having a legal service provider who is familiar with your industry and the unique legal challenges you may encounter is advantageous. Communication: You need to feel comfortable communicating with your legal service provider. They should be able to explain complex legal matters in understandable terms. Size of the Law Firm: Smaller firms may offer more personalized attention, while larger firms may have a wider range of expertise. Location: If you require regular in-person meetings, it may be beneficial to select a local legal service. However, if location is not a significant concern, online legal services might be a more suitable choice. Relationship with the Attorney: The relationship between you and your attorney is vital. Choose someone you trust and feel comfortable discussing sensitive matters with. State Bar Association Approval: Make sure any attorney or legal service you use is approved by the State Bar Association. This ensures they’re allowed to practice law in your state. Keep in mind that the appropriate legal service for your business will vary based on your unique requirements. It could be beneficial to consult with several different providers before reaching a decision. Online Legal Services: A Modern Solution for Small Businesses If you’re comfortable without face-to-face meetings with lawyers, online legal services are an option and can be very affordable. There are many sites that offer legal advice and services, including basic documents and access to answers for common legal help, legal advice, and legal questions. There’s no free legal advice, and there are a variety of fees for access to the various levels of services. You can sign up, contract with, and research through the company’s website. Using the website, you’ll have access to specific legal advice regarding the issue or issues you’re researching. Some of the best online legal services are Rocket Lawyer, UpCounsel, and Legal Zoom, which offer access to a network of attorneys at an affordable cost. For example, LegalZoom offers a basic online legal service plan at $199. Filing for an LLC starts at $79 plus filing fees. However, although a legal website may be convenient and provide the best value, should you need an attorney to assist on your behalf and represent you in court on legal issues, most likely, you’ll have to contract with an attorney separate from the website. Where to Find Reliable Small Business Legal Services for Your Company Small businesses have many options to decide before signing contract documents with an attorney or members of a law firm. Where can small businesses find a reliable attorney or attorneys? Here are some ideas. Your Personal Attorney Your personal attorney may be an expert in a chosen field; however, does not have experience in business LLC formation or law. However, that personal attorney may be able to network in the legal field to find the legal providers who would be the best fit for your needs. Industry Associations For example, you may belong to a state professional organization for accountants, plastics manufacturers, or builders. The site for your state association may provide advice on the type of legal services you need and where to obtain them. Online Legal Services The best online legal services are just a click away. An online legal service site offers access to a number of legal documents that may be needed for business filing, such as state fees. There are other business services to consider signing up for, such as an attorney-client match service. An online legal service won’t represent you in court if needed, but for the affordability of basic legal assistance, online legal services are the best choice. State Bar Association Check the website or contact your state bar association to find attorneys in the niche you’re looking for. Legal Directories Your state Bar Association provides a list of licensed attorneys along with their specific areas of expertise. This list should also contain their contact information, including email addresses and phone numbers. Business Conferences Attend conferences related to your industry to meet legal professionals or other entrepreneurs who may provide referrals. Expos/Conventions These are great opportunities to network with other business owners and speak to them about similar legal needs and questions. Those business owners may have recommendations for the best attorneys to protect your business. Chamber of Commerce Network through your Chamber of Commerce because it’s a great way to support local businesses and help create a stronger local economy. Place to Find Small Business Legal ServicesProsCons Personal Attorney- Has a personal understanding of your needs - Can provide a personal referral to a legal expert- May lack specific knowledge in business and LLC formation - May lack business-specific expertise Industry Associations- Can provide tailored advice for your specific industry - Access to a network of other professionals in your field- Advice and recommendations may be limited to members only - Not all associations may have links to legal services Online Legal Services- Quick, convenient access to legal documents - More affordable for basic legal assistance- Cannot represent you in court - May lack personalization and the ability to ask specific questions State Bar Association- Reliable source of licensed attorneys - Can find attorneys with specific expertise- May require some searching - No personal referrals Legal Directories- Comprehensive list of licensed attorneys - Includes contact information and areas of expertise- No personal referrals - Quality of legal services may vary Business Conferences- Opportunity to meet legal professionals and gain referrals - Networking opportunity with peers in the industry- Timing and location-dependent - May require entrance fees Expos/Conventions- Large networking opportunity - Potential to gain personal referrals- Timing and location-dependent - May require entrance fees Chamber of Commerce- Supports local businesses - Potential to network with local business owners and attorneys- Networking opportunities may be limited - Not all members may have links to legal services Frequently Asked Questions about Small Business Legal Services What are small business legal services? Small business legal services include labor law, corporate law, intellectual property protection, and more. What is the role of a law firm in providing legal services to businesses? A reliable law firm should provide the needed legal services and oversight needed to protect and maintainthe operations of the small business. Why is protecting intellectual property important for a business? Without intellectual property protection, a small business could lose its trademark, patent, or copyright legal status, as well as trade secrets (such as production procedures). How do I choose the right legal services for my small business? Each small business will have its own specific needs. Network and research to find your best fit for attorneys and other business services. Where can I find reliable small business legal services for my company? One of the best ways to find reliable legal services is to talk to research, as well as network with other business owners. Image: Depositphotos This article, "Where to Find Small Business Legal Services for Your Company" was first published on Small Business Trends View the full article

If the Kansas City Chiefs win the Super Bowl on Sunday, Patrick Mahomes, Travis Kelce, and the rest of their teammates will have bragging rights as the National Football League (NFL)’s first three-peat winners. They’ll also bag a cool $171,000 for the game, each. Before Philadelphia fans accuse the Chiefs of getting special treatment, yes, Eagles players will earn the same amount if they win. And whichever team leaves New Orleans without the Lombardi Trophy will still get a decent consolation prize: A $96,000 paycheck per player. Super Bowl contenders are receiving a better pay raise than most Americans did this year; the game paycheck is about 4.3% higher for the winners than in 2024 and about 7.9% higher for the losers. Still, those paychecks mean that many players, not just the stars, may take a pay cut to get knocked around on the field. And the amounts start to look downright paltry, especially considering how much money is shelled out for all-things Super Bowl each February. The price of entry is steep, no matter how you participate. While ticket sales plummeted in the week leading up to the Chiefs-Eagles matchup, the cheapest seats still cost more than $3,000. Meanwhile, some companies have reportedly spent $8 million or more for 30-second spots that will be among a broad variety of ads playing during breaks in the action. And Americans are projected to legally wager a record nearly $1.4 billion on the big game this year. How Postseason Paychecks are set Even as more money will be shelled out ahead of Sunday’s game—from beer to snacks to new TVs to jerseys—the paychecks for the players won’t budge. Rather, the compensation rates for the winning and losing teams were set back in March 2020 as part of the NFL’s Collective Bargaining Agreement, which is effective through the 2030 season. The way players are compensated for postseason action is one of a few key differences from the regular season. Players are generally paid their annual salary on a weekly basis over the course of the regular 18-game season, but those paychecks stop once the postseason begins. Instead, the league specifies how much players are compensated for each of the playoff games—win or lose—which ranged from $49,500 to $54,500 for this year’s wild card and division playoff games, then bumped up to $77,000 for the conference championship games. The league has up to 15 days to pay players for each postseason game. All told, the postseason amounts to more than $350,000 in additional compensation for players on this year’s winning Super Bowl team and $275,000-plus for those players on the losing team. And even players on the teams who don’t see any playing time are due a paycheck, so long as they are on the official 53-player roster, active/inactive list or reserve/injured list. The league’s billion-dollar enterprise Meanwhile, the NFL is on the hook to pay some $75 million-plus to the hundreds of players across the 14 teams that were in the playoffs this season, including more than $14 million to the Chiefs and Eagles players after Sunday’s Super Bowl game alone. That may seem like a lot of money, but it’s a small droplet in one of those massive Gatorade coolers. The NFL now generates more than $20 billion in annual revenue and is on track to achieve the $25 billion revenue goal that Commissioner Roger Gooddell targeted by 2027. With so much money flying around, the league’s current crop of stars are also cashing in. Mahomes, the Chiefs quarterback, signed a 10-year, $450 million contract back in 2020, which means he earns an average annual salary of $45 million. Jalen Hurts, quarterback for the Eagles, signed a five-year, $255 million contract extension back in 2023, which sees him earning an even higher average-annual salary of $51 million. Thanks to their contracts, the quarterbacks could earn more than $2.5 million each week of the regular season—and that doesn’t include lucrative endorsement deals. Losers losing out less Of course, for every Mahomes and Hurts, there are dozens of players who don’t share the limelight, nor those lucrative paychecks. The league minimum is currently $795,000, so the postseason paychecks represent a pretty considerable bonus for these players. While Super Bowl winners get even more perks, including the famously blingy ring, there’s an interesting quirk to the Collective Bargaining Agreement: Super Bowl losers are actually earning a higher share of the winner’s paycheck as time goes on. When the Chiefs lost the 2021 Super Bowl, those players took home exactly 50% of the pay of the Tampa Bay Buccaneers players. By 2031, the losing team will earn about 67% of the winning team’s payout. Turns out, even the losers get lucky sometimes. View the full article

Today’s job market is dynamic and evolving. Shifting skill requirements and industry demands have led to the need for staffing agencies. There’s a need for employers to find a quick, efficient route to potential employees. A recent survey has found that 79% of American businesses find these agencies essential. A staffing agency supplies a scalable, flexible workforce for small businesses. Here’s everything you need to know to start one of these enterprises. The Staffing Industry Here’s a high-level overview of the current industry. The COVID-19 pandemic disrupted the global job market. Staffing agencies were instrumental in assisting the recovery. Advanced technologies have created a digital transformation in the sector. Data analytics and AI have changed how candidates get sourced, screened and matched. The overall business climate, regulatory changes and global events influence the growth rate in the industry. For an in-depth understanding of starting a business in this evolving market, one could explore how to start a business for comprehensive guidance. Why Start Your Own Staffing Agency? There are some excellent reasons to start your staffing agency, which include: The fact that businesses are constantly seeking skilled and qualified professionals. The demand covers different Industries and job roles. Agencies can also supply career guidance and support for candidates seeking opportunities. Owning your own business allows you to make strategic decisions and build a company that has entrepreneurial Independence. Different Types of Staffing Agencies Starting a business means choosing between several different kinds of staffing businesses. Temporary agencies include short-term employment to meet a business’s immediate needs. Permanent staffing focuses on full-time, long-term positions. Executive search deals with high-level executives and leadership positions. Specialized staffing focuses on specific skill sets in targeted Industries like IT and Healthcare. Each one of these addresses different hiring challenges and requirements The Fundamentals of a Successful Staffing Business Legal Knowledge and Compliance It’s crucial to stay on top of legal requirements. Those should include laws and regulations as well as standards. Industry Expertise A successful business often targets a specific niche. An effective agency possesses an in-depth understanding of trends within its sector. Proactive Talent Sourcing Your business should use networking events and social media to build a talent pool. Technological Integration A successful company will have advanced recruitment technologies like AI, data analytics, and applicant tracking systems. Measurable KPIs These should include essential metrics like candidate retention rates. Skills and Background Having a background in HR provides valuable skills like understanding human resource practices. Good knowledge of employment regulations and laws is also a good idea. Practical communication skills and experience in candidate assessments are also must-haves. Networking and Industry Relations Fostering a solid network by establishing ties with potential clients, previous employers, and industry players is critical. It builds a foundation for collaboration and success. Capital Requirements, Startup Costs, Business Bank Account and Funding There’s an investment needed to start a staffing agency. The amount of money you’ll need to put in depends on the scale of the business. For smaller companies, you must invest in leasing an office space or working from the house. The investment also needs to include money for computers and an internet connection. A medium-scale company must include cash for enhanced technology like upgraded hardware and software. You’ll also need money for employee benefits, training, and liability insurance. You’ll need investment cash for a large-scale company to establish offices in different locations. You’ll also need to put some money aside to hire specialized teams in other industries. Setting Up a Legal Business Entity There are legal requirements for starting a staffing agency, like business registration. You need to be aware of the employment labor laws in your area. Make sure to see if the company needs any permits, licenses, and insurance. You must choose a business structure, including a sole proprietorship or a partnership. You can choose a limited liability company or corporation if your company is bigger. Understanding common business structures is also critical in this regard. Recognize the importance of branding. A distinctive business name and a professionally designed logo are critical. Your brand needs a solid online presence with a professionally built website and engaging social media profiles. StepDescriptionResources NeededKey Considerations Market ResearchUnderstand the staffing needs in your target industries.Market analysis tools, industry reports.Identify sectors with high demand for staffing services. Business PlanDevelop a detailed business plan outlining strategy and finances.Business plan templates, financial software.Include projections for growth, expenses, and revenue. Legal SetupRegister your business and obtain necessary licenses.Legal counsel, business registration services.Ensure compliance with employment laws and regulations. Niche SelectionChoose a specific niche or industry to focus on.Industry insights, market trends.Specializing can set you apart from general staffing agencies. Candidate SourcingDevelop strategies to find and attract candidates.Job boards, social media, networking events.Building a large candidate pool is crucial for success. Client AcquisitionPlan how to attract and retain client companies.CRM software, marketing strategy.Strong client relationships are the backbone of the business. Recruitment ProcessEstablish a thorough recruitment and vetting process.Applicant tracking system (ATS), interview guides.Efficient processes ensure quality placements. Pricing ModelDecide on your pricing structure for clients.Competitive analysis, cost-based pricing models.Pricing should be competitive yet profitable. Marketing and BrandingCreate a strong brand and marketing plan.Branding services, digital marketing tools.Effective marketing is key to standing out in the market. Compliance and EthicsAdhere to ethical standards and legal requirements.Legal advisories, HR policies.Maintaining high ethical standards is crucial in the staffing industry. How to Start a Staffing Agency: Step by Step Here are the steps to follow to build a successful staffing agency. Identifying Your Staffing Agency Niche There are several sectors where you can find opportunities for your staffing agency. Specializing will allow your company to develop a deep understanding of a specific niche and its trends and challenges. Some of the more popular niches include: Healthcare There’s a continual demand as the industry faces a shortage of professionals. Information Technology Specialized needs here include candidates for cybersecurity, data science, and software development. Logistics and Transportation This industry constantly looks for qualified warehouse staff, logistics managers, and drivers. Crafting Your Staffing Firm Business Plan A well-crafted business plan is essential to a successful business. It should contain thorough research highlighting the challenges and demands in your chosen niche. Make sure to identify the pain points companies in the sector face. For more detailed strategies, consider exploring the business startup checklist. Office Space: Establishing Your Physical Presence Choosing between a physical office and a virtual one is another big decision. There are pros and cons for each. For those starting out, a website startup guide can be invaluable in establishing an online presence. Virtual Office Pros This choice can reduce overhead costs. You won’t be paying for utilities and rent. Operating a digital space gives you access to a global talent pool. Cons A virtual team can have communication issues like time zone differences. A virtual office can also pose a security risk if information is stored and shared online. What’s more, it takes work to build a strong company culture in a digital environment. A Physical Office Pros Employees tend to collaborate and build stronger relationships more easily in a physical office setting. A brick-and-mortar location offers a professional appearance, enhancing trust and credibility. Moreover, physical offices create more organized work environments that are beneficial for temporary staffing agencies. Cons A brick-and-mortar office costs more to maintain, which can include money for rent and utilities. There’s even a potential for productivity losses if employees need to commute. Physical businesses can have restricted talent pools to choose from. Marketing and Branding Your Staffing Agency Getting the word out on your staffing agency is essential. Here are a few tips for effective marketing and branding. Once you’ve defined your target audience, a multi-channel approach is an excellent way to establish a positive presence. Use content marketing, email marketing, social media, and networking to reach your audience. Partnerships Remember to explore partnerships with organizations, businesses, and influencers. Consistency is the key when you’re establishing a brand. That should include the same tone across all platforms with messaging and visuals. Collecting authentic testimonials and adding videos and images alongside them make them genuine. Encourage satisfied clients to leave good reviews on platforms like Yelp and Google. Building a Robust Candidate Pool Good strategies will help you build a candidate pool to make your staffing company successful with a good cash flow. You can identify potential candidates using platforms like LinkedIn and the advanced search features. Filters can include skills, industry and location to help you narrow a search. Successful Staffing Firms and Good Resources Job boards serve as a valuable resource. It is essential to craft job descriptions that clearly define qualifications, responsibilities, and the company culture. Active participation in industry events can also help you build a talent pool. Express genuine interest and engage in conversations to make good connections. You can even consider hosting a company-specific event. Invite other staffing companies. For insights into hiring for your staffing agency, refer to how to hire for a small business. Client Acquisition and Retention A successful company exceeds expectations, communicates transparently, and always delivers exceptional value. Looking for feedback from your clients can help. Leveraging Technology in Staffing If you’re looking to streamline operations, consider Bullhorn. It has a cloud-based applicant tracking system and CRM. It offers client management as well as automation features. Regulatory Compliance and Ethics Adhering to industry standards, staying updated with labor laws, and implementing ethical considerations are essential. Subscribing to legal professionals’ and labor law agencies’ publications can help you stay current. Fostering a culture of integrity means encouraging transparent and open communication. Regular audits can help you adhere to industry standards. Pricing and Revenue Models There are different revenue models that you can use, including contingency fees. These fees are contingent on candidates accepting job offers. The retained search model has a client paying a retainer to secure the services of a specific staffing agency. The advantage here is the agency commits substantial resources to the client. As the name suggests, an hourly markup involves charging each client based on the number of hours spent on a project. An agency can add a profit margin. The advantage here is clients understand the cost breakdown. Scaling and Expanding Your Staffing Firm To grow your business, consider diversifying your services. This could involve adding offerings such as HR consulting and specialized training. It’s important to understand the essential building blocks for new businesses to succeed during this expansion phase. Franchising If your staffing agency achieves success, franchising offers a strong opportunity for expansion. It allows you to grow based on a proven business model. Networking Getting involved with industry-specific associations can help you scale your business up. The same is true for attending networking events and trade shows. You can also diversify your client base. For example, a staffing agency might start focusing on IT placements but gradually move into other verticals like Finance and Healthcare. Diversifying Your Service Offerings Other areas you can consider diversifying into include HR services like compliance assistance. You can also scale up by developing training programs and consulting options. https://youtube.com/watch?v=zQOp3OFtk3U%3Fsi%3DYvAQN2ij_O4Mjmah FAQs: How to Start a Staffing Agency What makes a staffing agency different from typical HR departments? Staffing agencies generally concentrate on supplying both temporary and permanent employees. Meanwhile, HR departments are responsible for overseeing policies, managing employee relations, and facilitating employee development within the organization. How does a staffing agency ensure the quality of candidates? They use several different assessments, including behavioral interviews and skill tests. What are the common challenges faced by new staffing agencies? Budgeting and establishing a quality talent pool are the one and two number challenges. Is the staffing industry recession-proof? Like many other businesses, this industry is subject to economic downturns. However, its flexibility in providing temporary contract solutions makes it resilient. Image: Envato Elements This article, "How to Start a Staffing Agency" was first published on Small Business Trends View the full article