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Inside the US justice department’s probe of Jay Powell
Investigation into Federal Reserve chair’s testimony raises questions around the independence of the country’s judicial armView the full article
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Mastering Conflict Resolution in 5 Steps
Achieving proficiency in conflict resolution requires a systematic approach, and you can break it down into five crucial steps. Start by identifying the source of the conflict, gathering relevant information to understand the underlying issues. Then, look beyond the immediate incident to grasp the broader context. As you navigate this process, consider how each step builds on the last, leading to effective solutions and agreements. What comes next may surprise you, as it often shapes the outcome greatly. Key Takeaways Gather information by asking probing questions to understand feelings and perspectives of all parties involved in the conflict. Focus on underlying issues rather than just the immediate incident to identify root causes of the conflict. Shift the conversation towards collaborative solutions by using open-ended questions and exploring innovative possibilities. Highlight common interests and encourage dialogue to identify mutually beneficial solutions that both disputants can support. Formalize agreements with clear action plans and contingency measures to address potential future issues. Identifying the Source of Conflict How can you effectively identify the source of conflict in a workplace setting? Start by gathering information through probing questions. Ask team members, “When did you feel upset?” to comprehend their perspectives. It’s essential to demonstrate impartiality during listening. Use acknowledgments like “I see” or “uh huh” to encourage openness. Recognize that past minor issues might contribute to the current conflict; addressing these can help pinpoint the root cause rather than merely reacting to the triggering incident. Encourage disputants to reflect on what truly led to the conflict, facilitating a more productive dialogue. This approach lays the groundwork for the five steps to conflict resolution, guiding you in the direction of effective solutions. By establishing a clear comprehension of the source of conflict, you create a healthier work environment, in the end paving the way for successful conflict resolution through the five steps of conflict resolution. Looking Beyond the Incident Even though it’s easy to focus solely on the immediate incident that sparked a conflict, doing so often overlooks the deeper issues at play. To truly grasp the situation, you need to recognize that the incident may not be the true source of anger. By asking probing questions like, “What do you think happened here?” you can guide both parties to reflect on underlying problems rather than just surface-level issues. Encouraging acknowledgment of past minor grievances can likewise provide important context and clarity. This process allows you to identify patterns of behavior or recurring themes that exacerbate conflicts over time. By looking beyond the incident, you promote a more all-encompassing comprehension of the conflict, which is crucial for facilitating effective and lasting resolutions. In the end, this approach nurtures deeper insight, helping everyone involved move toward a more constructive resolution. Requesting Solutions Once you’ve identified the deeper issues behind a conflict, it’s time to shift the focus toward finding solutions. Requesting solutions means actively seeking ideas from both parties, promoting collaborative problem-solving instead of blame. You can facilitate this by asking open-ended questions like, “How can you make things better between you?” This encourages constructive dialogue. Listening attentively to both verbal cues and body language is essential during this phase, as it cultivates trust and openness. In addition, encouraging disputants to explore various possibilities leads to innovative solutions that tackle underlying issues rather than just symptoms. Here’s a simple table to illustrate this process: Action Purpose Ask open-ended questions Encourages dialogue and collaboration Listen actively Builds trust and openness Explore options Uncovers innovative solutions Focus on mutual benefits Promotes cooperation and dialogue Aim for agreement guarantees resolutions benefit both parties Identifying Solutions Both Disputants Can Support Identifying solutions that both disputants can support requires a careful balance of listening and negotiation skills. To achieve this, you need to actively engage with both parties and pay attention to their needs and concerns. Here are three steps to guide you: Listen Actively: Guarantee you focus on comprehending each disputant’s perspective, highlighting their key interests during the conversation to make them feel valued. Explore Options: Discuss various ideas from both sides, emphasizing the merits of each proposal to nurture an environment of collaboration rather than competition. Focus on Shared Interests: Encourage dialogue that prioritizes common goals instead of assigning blame, which can lead to innovative, mutually beneficial solutions. Reaching an Agreement After identifying solutions that both disputants can support, the next step is reaching an agreement that formalizes these solutions. This often involves a handshake or a written contract, specifying actions and time frames for everyone involved. It’s important to ask questions like, “What action plans will you both put in place?” to establish clear expectations for future behavior and prevent further conflicts. Effective agreements should reflect solutions that both parties endorse, emphasizing benefits for their working relationship and the overall health of the organization. Involving both individuals in creating a contingency plan for potential future issues can greatly improve trust and promote a proactive approach to conflict management. A negotiated agreement not only resolves the current conflict but also lays a foundation for improved collaboration and communication moving forward. Frequently Asked Questions What Are the 5 Steps of Conflict Resolution? The five steps of conflict resolution start with identifying the conflict’s source, allowing both sides to share their perspectives. Next, look beyond the incident to uncover underlying issues. Then, request solutions from both parties to encourage collaboration. After that, identify mutually supported solutions, emphasizing the benefits of cooperation. Finally, facilitate an agreement, which may include a handshake or written contract, outlining actions and timeframes to prevent future conflicts. What Are the 5 C’s of Conflict Resolution? The 5 C’s of conflict resolution are Clear Communication, Calmness, Clarification, Collaboration, and Compromise. You need to express concerns openly to prevent misunderstandings, maintaining a calm demeanor to avoid escalation. Active listening helps with clarification, ensuring you understand the root causes of conflicts. Collaboration encourages finding common ground among team members, whereas compromise promotes a give-and-take approach. Together, these elements create an effective framework for resolving workplace conflicts efficiently. What Are the 5 Conflict Resolution Strategies? The five conflict resolution strategies are avoiding, competing, accommodating, compromising, and collaborating. Avoiding means sidestepping the issue, often leading to unresolved problems. Competing focuses on your needs over others, useful in emergencies but can harm relationships. Accommodating prioritizes others’ needs, ideal for maintaining harmony when the issue isn’t critical. Compromising seeks a middle ground, whereas collaborating aims for a win-win solution, nurturing trust through high assertiveness and cooperativeness. What Are the 5 Stages of the Conflict Process? The five stages of the conflict process are essential to comprehending how conflicts develop. First, in the pre-conflict stage, underlying issues create tension. Next, during conflict emergence, parties recognize and express their differences. This leads to conflict escalation, where emotions heighten, causing communication breakdowns. The conflict resolution phase involves negotiating solutions and implementing agreements. Finally, in the post-conflict resolution stage, parties reflect on the experience to improve future interactions and relationships. Conclusion Achieving proficiency in conflict resolution requires a structured approach that anyone can apply. By identifying the source of the conflict, looking beyond the immediate issue, and promoting open dialogue, you can encourage collaborative solutions. It’s crucial to identify mutually supported solutions and formalize agreements with clear action plans. This method not just helps resolve disputes effectively but likewise strengthens relationships. Implementing these five steps can lead to more productive interactions and a healthier environment, whether at work or in personal life. Image via Google Gemini and ArtSmart This article, "Mastering Conflict Resolution in 5 Steps" was first published on Small Business Trends View the full article
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Mastering Conflict Resolution in 5 Steps
Achieving proficiency in conflict resolution requires a systematic approach, and you can break it down into five crucial steps. Start by identifying the source of the conflict, gathering relevant information to understand the underlying issues. Then, look beyond the immediate incident to grasp the broader context. As you navigate this process, consider how each step builds on the last, leading to effective solutions and agreements. What comes next may surprise you, as it often shapes the outcome greatly. Key Takeaways Gather information by asking probing questions to understand feelings and perspectives of all parties involved in the conflict. Focus on underlying issues rather than just the immediate incident to identify root causes of the conflict. Shift the conversation towards collaborative solutions by using open-ended questions and exploring innovative possibilities. Highlight common interests and encourage dialogue to identify mutually beneficial solutions that both disputants can support. Formalize agreements with clear action plans and contingency measures to address potential future issues. Identifying the Source of Conflict How can you effectively identify the source of conflict in a workplace setting? Start by gathering information through probing questions. Ask team members, “When did you feel upset?” to comprehend their perspectives. It’s essential to demonstrate impartiality during listening. Use acknowledgments like “I see” or “uh huh” to encourage openness. Recognize that past minor issues might contribute to the current conflict; addressing these can help pinpoint the root cause rather than merely reacting to the triggering incident. Encourage disputants to reflect on what truly led to the conflict, facilitating a more productive dialogue. This approach lays the groundwork for the five steps to conflict resolution, guiding you in the direction of effective solutions. By establishing a clear comprehension of the source of conflict, you create a healthier work environment, in the end paving the way for successful conflict resolution through the five steps of conflict resolution. Looking Beyond the Incident Even though it’s easy to focus solely on the immediate incident that sparked a conflict, doing so often overlooks the deeper issues at play. To truly grasp the situation, you need to recognize that the incident may not be the true source of anger. By asking probing questions like, “What do you think happened here?” you can guide both parties to reflect on underlying problems rather than just surface-level issues. Encouraging acknowledgment of past minor grievances can likewise provide important context and clarity. This process allows you to identify patterns of behavior or recurring themes that exacerbate conflicts over time. By looking beyond the incident, you promote a more all-encompassing comprehension of the conflict, which is crucial for facilitating effective and lasting resolutions. In the end, this approach nurtures deeper insight, helping everyone involved move toward a more constructive resolution. Requesting Solutions Once you’ve identified the deeper issues behind a conflict, it’s time to shift the focus toward finding solutions. Requesting solutions means actively seeking ideas from both parties, promoting collaborative problem-solving instead of blame. You can facilitate this by asking open-ended questions like, “How can you make things better between you?” This encourages constructive dialogue. Listening attentively to both verbal cues and body language is essential during this phase, as it cultivates trust and openness. In addition, encouraging disputants to explore various possibilities leads to innovative solutions that tackle underlying issues rather than just symptoms. Here’s a simple table to illustrate this process: Action Purpose Ask open-ended questions Encourages dialogue and collaboration Listen actively Builds trust and openness Explore options Uncovers innovative solutions Focus on mutual benefits Promotes cooperation and dialogue Aim for agreement guarantees resolutions benefit both parties Identifying Solutions Both Disputants Can Support Identifying solutions that both disputants can support requires a careful balance of listening and negotiation skills. To achieve this, you need to actively engage with both parties and pay attention to their needs and concerns. Here are three steps to guide you: Listen Actively: Guarantee you focus on comprehending each disputant’s perspective, highlighting their key interests during the conversation to make them feel valued. Explore Options: Discuss various ideas from both sides, emphasizing the merits of each proposal to nurture an environment of collaboration rather than competition. Focus on Shared Interests: Encourage dialogue that prioritizes common goals instead of assigning blame, which can lead to innovative, mutually beneficial solutions. Reaching an Agreement After identifying solutions that both disputants can support, the next step is reaching an agreement that formalizes these solutions. This often involves a handshake or a written contract, specifying actions and time frames for everyone involved. It’s important to ask questions like, “What action plans will you both put in place?” to establish clear expectations for future behavior and prevent further conflicts. Effective agreements should reflect solutions that both parties endorse, emphasizing benefits for their working relationship and the overall health of the organization. Involving both individuals in creating a contingency plan for potential future issues can greatly improve trust and promote a proactive approach to conflict management. A negotiated agreement not only resolves the current conflict but also lays a foundation for improved collaboration and communication moving forward. Frequently Asked Questions What Are the 5 Steps of Conflict Resolution? The five steps of conflict resolution start with identifying the conflict’s source, allowing both sides to share their perspectives. Next, look beyond the incident to uncover underlying issues. Then, request solutions from both parties to encourage collaboration. After that, identify mutually supported solutions, emphasizing the benefits of cooperation. Finally, facilitate an agreement, which may include a handshake or written contract, outlining actions and timeframes to prevent future conflicts. What Are the 5 C’s of Conflict Resolution? The 5 C’s of conflict resolution are Clear Communication, Calmness, Clarification, Collaboration, and Compromise. You need to express concerns openly to prevent misunderstandings, maintaining a calm demeanor to avoid escalation. Active listening helps with clarification, ensuring you understand the root causes of conflicts. Collaboration encourages finding common ground among team members, whereas compromise promotes a give-and-take approach. Together, these elements create an effective framework for resolving workplace conflicts efficiently. What Are the 5 Conflict Resolution Strategies? The five conflict resolution strategies are avoiding, competing, accommodating, compromising, and collaborating. Avoiding means sidestepping the issue, often leading to unresolved problems. Competing focuses on your needs over others, useful in emergencies but can harm relationships. Accommodating prioritizes others’ needs, ideal for maintaining harmony when the issue isn’t critical. Compromising seeks a middle ground, whereas collaborating aims for a win-win solution, nurturing trust through high assertiveness and cooperativeness. What Are the 5 Stages of the Conflict Process? The five stages of the conflict process are essential to comprehending how conflicts develop. First, in the pre-conflict stage, underlying issues create tension. Next, during conflict emergence, parties recognize and express their differences. This leads to conflict escalation, where emotions heighten, causing communication breakdowns. The conflict resolution phase involves negotiating solutions and implementing agreements. Finally, in the post-conflict resolution stage, parties reflect on the experience to improve future interactions and relationships. Conclusion Achieving proficiency in conflict resolution requires a structured approach that anyone can apply. By identifying the source of the conflict, looking beyond the immediate issue, and promoting open dialogue, you can encourage collaborative solutions. It’s crucial to identify mutually supported solutions and formalize agreements with clear action plans. This method not just helps resolve disputes effectively but likewise strengthens relationships. Implementing these five steps can lead to more productive interactions and a healthier environment, whether at work or in personal life. Image via Google Gemini and ArtSmart This article, "Mastering Conflict Resolution in 5 Steps" was first published on Small Business Trends View the full article
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Everything we launched in Buffer in 2025
Buffer is a social media productivity tool for creators, small businesses, freelancers, and agencies. A place to schedule posts, manage comments, and track performance across Instagram, LinkedIn, Threads, Bluesky, Facebook, X, TikTok, YouTube, Mastodon, and Google Business Profiles without getting sucked into the feed. Most social media tools are built for brands with big budgets and dedicated teams. We build for everyone else: the creator just starting out, the small business owner doing everything themselves, the freelancer building a personal brand between client work, and the agency managing multiple clients without the enterprise price tag. In 2025, we shipped a lot. A unified inbox for comments. Bulk scheduling. Expanded LinkedIn analytics. A redesigned iOS app. Dark mode (finally). Some of it was big and obvious, and a lot of it was small and quietly useful. Here's the full rundown. CommunityThe biggest thing we built was Community, a unified inbox for comments across Threads, LinkedIn, Bluesky, Instagram, Facebook, and X. The idea came from watching how creators actually work. Most people post something, close the app, and then forget to check back. Comments and notifications go unanswered, and the algorithm notices. Community puts all your comments in one place, with filters and notifications so nothing slips through. You can reply faster, and even turn good comment exchanges into new posts. It's the "don't post and ghost" feature we'd been wanting to build for a while. ComposerWe made a bunch of improvements to the place where you actually write your posts. LinkedIn Mentions lets you tag your connections when scheduling a post, handy for shoutouts and collaborations. Threads Location and Topic Tags help your posts surface in the right places. Instagram Alt Text finally made it in, which was long overdue for accessibility. And Facebook First Comment means you can schedule those hashtag dumps where they belong. We also moved the Hashtag Manager out of the side panel and into a floating popover. Small change, but it clears space for some composer upgrades coming next year. On the video side, we extended support for 3-minute Bluesky videos and 3-minute YouTube Shorts. One more change worth mentioning: we turned off automatic link shortening by default. Most platforms handle long links fine now, and the old behaviour was confusing more people than it was helping. You can still shorten links manually if you want. Queue and schedulingBulk Schedule via CSV was one of the most-requested features we shipped. You can now import up to 100 posts at once from a spreadsheet. If you're the kind of person who batches content in Google Sheets, this one's for you. Channel Groups let you save sets of channels and publish to them all at once. Less clicking, same result. We added the ability to move posts to the top or bottom of your queue with one click. And you can now hide empty posting slots if you find them distracting. CalendarDouble-clicking a post in the calendar now opens the composer (or a detailed view for published posts). Sounds minor, but it was weirdly annoying before. We redesigned the post cards and overlays. They're cleaner now, and each post has its own URL you can share with teammates for quick reviews. Calendar Posting Slots show your posting schedule directly in the calendar view, and you can drag posts into slots or create new ones from there. And we rolled out the All Channels View, which shows every scheduled post across every channel in one place. IdeasWe launched the Template Library, a set of writing prompts for when you're staring at a blank composer and can't think of anything to say. The Ideas section got a better menu. You can now duplicate, move, or select ideas more easily. And we also shipped Feeds, which uses RSS to pull content from websites, blogs, and YouTube channels directly into Buffer. Good for content curation or just keeping an eye on what others in your space are publishing. AnalyticsWe partnered with LinkedIn to expand Personal Profile Analytics. You now get views, watch time, and engagement rate alongside the standard metrics, all inside Buffer's Sent Posts tab. We also added basic X analytics to our free plan, something that's been requested for a while. ConsistencyWe introduced Streaks, a simple way to track your posting consistency. Post every week, and your streak grows. Miss a week and it resets. We also added gentle reminders when you're about to break a streak, which turns out to be surprisingly motivating. Alongside that, we launched Posting Goals, weekly targets you can set per channel. And Share Your Streak lets you generate a post celebrating your streak count, complete with some nice visuals. Instagram Grid Preview moved to all plans, so you can see how a new post will look in your grid before you publish it. MobileBuffer for iOS 26 was the biggest mobile update we've done in years. It's a full redesign using Apple's Liquid Glass system, plus a brand new Apple Watch app. You can now capture ideas from Control Center, the iPhone Action Button, or your wrist. The calendar got a smarter day view. Posting goals show up as progress rings on your channel avatars. And there are dozens of smaller quality-of-life improvements throughout. Settings & accountDark Mode finally shipped. Enable it in Settings or let your system preferences handle it. We redesigned the Settings pages. Cleaner layout, plus you can now set a profile photo and default time zone. We also added email as a two-factor authentication option. Tags management moved to its own page, and we added the ability to transfer account ownership to another team member. The sidebar is now collapsible, which helps if you're working on a smaller screen. Platform supportWe added support for Custom Bluesky Servers. You can now connect personal data servers if you're running your own. PricingWe started rolling out new pricing that works better for people with a lot of channels. Agencies, publishers, and anyone managing multiple brands. The old per-channel model didn't scale well for those customers, and the new structure gives them more flexibility without the sticker shock. Looking back at this list, it's exciting to see how much Buffer grew in 2025. None of it would matter without the people who use it every day, and we're grateful you trust us to be part of your creative process. We're not slowing down either. To wrap up the year, we had a Customer Experience Build Week, where we dropped everything else and shipped a bunch of small fixes and improvements as a thank you to our customers. If you want to see what's coming next, check out our roadmap for 2026 or join our Discord community. We love hearing from you, and we love having you shape what we build. Here's to 2026! View the full article
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Creating an Effective Customer Survey Questionnaire
Creating an effective customer survey questionnaire starts with defining clear objectives that align with your business goals. It’s important to combine different question formats, like Likert scales and open-ended questions, to capture both quantitative and qualitative insights. Furthermore, a user-friendly design improves participation rates, whereas concise language keeps respondents focused. Regularly analyzing responses helps identify trends and areas for improvement. Comprehending these elements can greatly impact your customer experience strategy, but there’s more to explore in crafting the perfect survey. Key Takeaways Define clear objectives to evaluate specific customer experience areas, ensuring alignment with business goals for effective feedback collection. Utilize a mix of question formats, including Likert scales and open-ended prompts, for comprehensive insights and trends identification. Design user-friendly surveys with clear language, appealing visuals, and logical structure to enhance navigation and response accuracy. Analyze customer responses for actionable insights, leveraging metrics like CSAT to measure satisfaction and track improvement over time. Regularly review and segment data for targeted improvements, ensuring continuous enhancement of customer experiences. Defining Clear Objectives for Your Survey When you create a customer survey, defining clear objectives is vital since it sets the foundation for the entire process. By establishing focused goals, you’ll determine the specific areas of customer experience to evaluate, such as product satisfaction or service quality. This clarity helps you formulate effective voice of the customer survey questions that align with your business objectives. Without defined goals, your customer survey questionnaire may include irrelevant questions, leading to poor survey data that fails to capture meaningful insights. Aim for measurable outcomes, allowing you to gather quantifiable metrics like Customer Satisfaction Score (CSAT) or Net Promoter Score (NPS). Regularly revisiting and refining these objectives additionally guarantees they adapt to changing customer expectations and market dynamics. This ongoing adjustment nurtures a responsive feedback program, enhancing your ability to understand and meet customer needs effectively. Mixing Question Formats for Comprehensive Feedback To gather thorough feedback from your customers, mixing different question formats is crucial. By incorporating Likert scales, multiple-choice questions, and open-ended prompts, you can obtain both quantitative data and qualitative insights that reflect customer sentiments. This combination not just improves engagement but likewise enables you to analyze trends and gather detailed suggestions, helping you understand your audience better. Diverse Question Types How can you guarantee your customer survey gathers the most useful feedback? By incorporating diverse question types into your questionnaire, you can capture a well-rounded view of customer sentiment. Use Likert scale questions to gauge varying degrees of agreement or satisfaction, which gives you nuanced insights. Open-ended questions invite customers to share detailed thoughts and suggestions that structured questions might miss. Furthermore, combining nominal questions, which categorize responses, with ordinal questions that rank preferences helps you identify key trends. This blend of formats in your voice of the customer survey guarantees you gather both measurable data and rich, descriptive feedback. In the end, well-designed feedback forms lead to actionable improvements that drive customer satisfaction. Balancing Qualitative and Quantitative Incorporating both qualitative and quantitative question formats in your customer survey can greatly improve the depth and accuracy of the feedback you receive. Combining these formats allows you to gather statistical insights as well as capturing the nuanced sentiments of your customers. Here are some effective strategies: Use Likert scale questions for measurable responses. Include open-ended questions for detailed feedback. Mix multiple-choice options with follow-up questions. Analyze Customer Satisfaction Scores alongside qualitative data. Encourage thoughtful engagement to boost response rates. Ensuring User-Friendliness in Survey Design Creating user-friendly surveys is vital for gathering accurate and meaningful feedback from respondents. To achieve this, use clear and concise language in your questions, as complex wording may confuse participants, leading to abandoned surveys or inaccurate responses. Incorporate a mix of question types, like multiple-choice and open-ended questions, to cater to diverse preferences and improve the quality of feedback. Visually appealing and logically structured surveys guide respondents smoothly through the questions, making the experience less overwhelming. Keep your surveys short and focused on fundamental questions; longer surveys with irrelevant content can frustrate participants, decreasing completion rates. Before deploying your survey, test it for functionality and clarity. This helps you identify potential issues and guarantees that your questions effectively elicit the desired information. By prioritizing user-friendliness, you can greatly improve the response rate and the quality of insights you gain from your survey. Crafting Concise and Relevant Questions When you’re crafting questions for your customer survey, focus on clarity and simplicity to guarantee respondents understand what you’re asking. Each question should be specific and directly tied to your survey’s goals, helping you gather valuable insights. Furthermore, incorporating a variety of question types can improve the quality of your data, making your survey more effective overall. Clear and Simple Language Effective surveys rely heavily on clear and simple language to elicit accurate and meaningful responses. By using straightforward language, you guarantee your questions are easily understood, enhancing response rates and the quality of feedback. Avoiding jargon and technical terms prevents confusion among respondents, allowing you to resonate with your target audience. Keep your questions concise and to the point to minimize confusion and reduce abandonment rates. Use everyday language Keep questions brief Focus on one idea per question Review and edit for clarity Guarantee relevance for actionable insights Focused and Specific Queries Crafting focused and specific queries is crucial for gathering valuable feedback from your customers. Concise, relevant questions improve clarity, making it easier for respondents to understand what you’re asking. This clarity encourages higher response rates. Each question should serve a defined purpose; unnecessary or vague questions can confuse respondents and lead to disengagement. Use specific language and avoid jargon to guarantee consistent interpretation. Furthermore, shorter surveys with focused queries help reduce abandonment rates, as lengthy surveys can frustrate respondents and result in incomplete submissions. Balanced Question Types To gather meaningful insights from your customers, it’s vital to use a balanced mix of question types in your survey. This approach helps you collect both quantitative and qualitative data, enhancing the depth of feedback. Consider the following question types: Likert scale for measuring attitudes or opinions. Open-ended questions to gather detailed, personalized responses. Multiple-choice questions for clear, straightforward options. Nominal and ordinal scale questions to categorize and rank responses effectively. Avoid double-barreled questions to prevent confusion among respondents. Keeping your questions concise and relevant will minimize confusion and abandonment rates. Regularly updating your questions as well guarantees they align with evolving customer needs, maintaining the survey’s relevance and engagement. Testing Your Questionnaire for Clarity How can you guarantee that your questionnaire is easy to understand and effective in gathering the information you need? Start by conducting a pilot test with a small group of respondents. This helps identify confusing or ambiguous questions before you distribute the survey widely. Aim for clear and concise questions, as research indicates that shorter surveys yield higher response rates and lower abandonment rates. During testing, use cognitive interviewing techniques to understand how respondents interpret your questions, making certain they grasp what you’re asking. Incorporate feedback from the pilot test to refine your questions, ensuring each one has a defined purpose aligned with your survey’s objectives. Furthermore, regularly review and update your questionnaires based on previous feedback to maintain clarity and relevance. This ongoing process guarantees your questions evolve with customer expectations and business goals, keeping your survey effective and user-friendly. Analyzing Responses to Drive Actionable Insights Once you’ve gathered customer survey responses, analyzing them effectively is crucial for identifying actionable insights that can drive your business forward. Start by looking for trends; a significant 89% of CX professionals identify poor customer experience as a key factor in customer churn. Utilize quantitative metrics like CSAT scores to benchmark performance and pinpoint areas needing improvement. Don’t overlook qualitative insights from open-ended questions, as these reveal customer pain points and opportunities for advancement. Regularly reviewing this data can boost retention, with 91% of customers likely to recommend a company after a positive experience. Segmenting responses by demographics allows you to uncover specific needs and preferences. Identify trends in customer feedback Utilize CSAT scores for benchmarks Analyze qualitative insights for pain points Regularly review data for continuous improvement Segment responses for targeted advancements Frequently Asked Questions What Are Good Survey Questions for Customers? Good survey questions for customers often combine quantitative and qualitative formats. You can start with multiple-choice questions to gauge overall satisfaction and use a Likert scale for specific aspects, like product features. Incorporate open-ended questions to capture detailed feedback. Guarantee your questions are clear and focused on key areas, such as service quality and usability. Furthermore, demographic questions help you segment responses for better analysis and trend identification, enhancing your comprehension of customer preferences. What Are the 3 C’s of Customer Satisfaction? The 3 C’s of customer satisfaction are Consistency, Communication, and Customer Experience. Consistency guarantees that you deliver reliable products and services, nurturing trust and loyalty. Communication involves engaging transparently with customers, especially on social media, which improves positive perceptions. Customer Experience encompasses every interaction in the customer path; a positive experience encourages recommendations. Prioritizing these elements can greatly reduce customer churn, as many customers leave because of inadequate experiences. What Is the 5 Point Scale for Customer Satisfaction Survey? The 5-point scale for customer satisfaction surveys allows you to rate your experience clearly, ranging from 1 (very dissatisfied) to 5 (very satisfied). This system simplifies feedback by providing specific definitions for each point. You can express your feelings more easily, as it requires less effort than open-ended questions. The resulting average score helps businesses gauge customer satisfaction, informing strategies for improvement and enhancing overall customer loyalty and retention. What Are 5 Good Survey Questions? To gather meaningful insights, consider these five survey questions: First, ask, “How satisfied are you with our product/service on a scale from 1 to 5?” Second, use, “How likely are you to recommend us on a scale from 0 to 10?” Third, inquire about specific features by asking, “What do you like or dislike about our product?” Fourth, check usability with, “How easy was it to complete your transaction?” Finally, assess effort with, “How much effort did you put into resolving your issue today?” Conclusion In summary, creating an effective customer survey questionnaire requires careful planning and execution. By defining clear objectives, mixing question formats, and ensuring user-friendliness, you can gather valuable feedback. Crafting concise, relevant questions and testing for clarity further improve the survey’s effectiveness. Finally, regularly analyzing responses allows you to identify trends and areas for improvement, ultimately driving actionable insights that can lead to a better customer experience. Implement these strategies to maximize the impact of your surveys. Image via Google Gemini This article, "Creating an Effective Customer Survey Questionnaire" was first published on Small Business Trends View the full article
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Creating an Effective Customer Survey Questionnaire
Creating an effective customer survey questionnaire starts with defining clear objectives that align with your business goals. It’s important to combine different question formats, like Likert scales and open-ended questions, to capture both quantitative and qualitative insights. Furthermore, a user-friendly design improves participation rates, whereas concise language keeps respondents focused. Regularly analyzing responses helps identify trends and areas for improvement. Comprehending these elements can greatly impact your customer experience strategy, but there’s more to explore in crafting the perfect survey. Key Takeaways Define clear objectives to evaluate specific customer experience areas, ensuring alignment with business goals for effective feedback collection. Utilize a mix of question formats, including Likert scales and open-ended prompts, for comprehensive insights and trends identification. Design user-friendly surveys with clear language, appealing visuals, and logical structure to enhance navigation and response accuracy. Analyze customer responses for actionable insights, leveraging metrics like CSAT to measure satisfaction and track improvement over time. Regularly review and segment data for targeted improvements, ensuring continuous enhancement of customer experiences. Defining Clear Objectives for Your Survey When you create a customer survey, defining clear objectives is vital since it sets the foundation for the entire process. By establishing focused goals, you’ll determine the specific areas of customer experience to evaluate, such as product satisfaction or service quality. This clarity helps you formulate effective voice of the customer survey questions that align with your business objectives. Without defined goals, your customer survey questionnaire may include irrelevant questions, leading to poor survey data that fails to capture meaningful insights. Aim for measurable outcomes, allowing you to gather quantifiable metrics like Customer Satisfaction Score (CSAT) or Net Promoter Score (NPS). Regularly revisiting and refining these objectives additionally guarantees they adapt to changing customer expectations and market dynamics. This ongoing adjustment nurtures a responsive feedback program, enhancing your ability to understand and meet customer needs effectively. Mixing Question Formats for Comprehensive Feedback To gather thorough feedback from your customers, mixing different question formats is crucial. By incorporating Likert scales, multiple-choice questions, and open-ended prompts, you can obtain both quantitative data and qualitative insights that reflect customer sentiments. This combination not just improves engagement but likewise enables you to analyze trends and gather detailed suggestions, helping you understand your audience better. Diverse Question Types How can you guarantee your customer survey gathers the most useful feedback? By incorporating diverse question types into your questionnaire, you can capture a well-rounded view of customer sentiment. Use Likert scale questions to gauge varying degrees of agreement or satisfaction, which gives you nuanced insights. Open-ended questions invite customers to share detailed thoughts and suggestions that structured questions might miss. Furthermore, combining nominal questions, which categorize responses, with ordinal questions that rank preferences helps you identify key trends. This blend of formats in your voice of the customer survey guarantees you gather both measurable data and rich, descriptive feedback. In the end, well-designed feedback forms lead to actionable improvements that drive customer satisfaction. Balancing Qualitative and Quantitative Incorporating both qualitative and quantitative question formats in your customer survey can greatly improve the depth and accuracy of the feedback you receive. Combining these formats allows you to gather statistical insights as well as capturing the nuanced sentiments of your customers. Here are some effective strategies: Use Likert scale questions for measurable responses. Include open-ended questions for detailed feedback. Mix multiple-choice options with follow-up questions. Analyze Customer Satisfaction Scores alongside qualitative data. Encourage thoughtful engagement to boost response rates. Ensuring User-Friendliness in Survey Design Creating user-friendly surveys is vital for gathering accurate and meaningful feedback from respondents. To achieve this, use clear and concise language in your questions, as complex wording may confuse participants, leading to abandoned surveys or inaccurate responses. Incorporate a mix of question types, like multiple-choice and open-ended questions, to cater to diverse preferences and improve the quality of feedback. Visually appealing and logically structured surveys guide respondents smoothly through the questions, making the experience less overwhelming. Keep your surveys short and focused on fundamental questions; longer surveys with irrelevant content can frustrate participants, decreasing completion rates. Before deploying your survey, test it for functionality and clarity. This helps you identify potential issues and guarantees that your questions effectively elicit the desired information. By prioritizing user-friendliness, you can greatly improve the response rate and the quality of insights you gain from your survey. Crafting Concise and Relevant Questions When you’re crafting questions for your customer survey, focus on clarity and simplicity to guarantee respondents understand what you’re asking. Each question should be specific and directly tied to your survey’s goals, helping you gather valuable insights. Furthermore, incorporating a variety of question types can improve the quality of your data, making your survey more effective overall. Clear and Simple Language Effective surveys rely heavily on clear and simple language to elicit accurate and meaningful responses. By using straightforward language, you guarantee your questions are easily understood, enhancing response rates and the quality of feedback. Avoiding jargon and technical terms prevents confusion among respondents, allowing you to resonate with your target audience. Keep your questions concise and to the point to minimize confusion and reduce abandonment rates. Use everyday language Keep questions brief Focus on one idea per question Review and edit for clarity Guarantee relevance for actionable insights Focused and Specific Queries Crafting focused and specific queries is crucial for gathering valuable feedback from your customers. Concise, relevant questions improve clarity, making it easier for respondents to understand what you’re asking. This clarity encourages higher response rates. Each question should serve a defined purpose; unnecessary or vague questions can confuse respondents and lead to disengagement. Use specific language and avoid jargon to guarantee consistent interpretation. Furthermore, shorter surveys with focused queries help reduce abandonment rates, as lengthy surveys can frustrate respondents and result in incomplete submissions. Balanced Question Types To gather meaningful insights from your customers, it’s vital to use a balanced mix of question types in your survey. This approach helps you collect both quantitative and qualitative data, enhancing the depth of feedback. Consider the following question types: Likert scale for measuring attitudes or opinions. Open-ended questions to gather detailed, personalized responses. Multiple-choice questions for clear, straightforward options. Nominal and ordinal scale questions to categorize and rank responses effectively. Avoid double-barreled questions to prevent confusion among respondents. Keeping your questions concise and relevant will minimize confusion and abandonment rates. Regularly updating your questions as well guarantees they align with evolving customer needs, maintaining the survey’s relevance and engagement. Testing Your Questionnaire for Clarity How can you guarantee that your questionnaire is easy to understand and effective in gathering the information you need? Start by conducting a pilot test with a small group of respondents. This helps identify confusing or ambiguous questions before you distribute the survey widely. Aim for clear and concise questions, as research indicates that shorter surveys yield higher response rates and lower abandonment rates. During testing, use cognitive interviewing techniques to understand how respondents interpret your questions, making certain they grasp what you’re asking. Incorporate feedback from the pilot test to refine your questions, ensuring each one has a defined purpose aligned with your survey’s objectives. Furthermore, regularly review and update your questionnaires based on previous feedback to maintain clarity and relevance. This ongoing process guarantees your questions evolve with customer expectations and business goals, keeping your survey effective and user-friendly. Analyzing Responses to Drive Actionable Insights Once you’ve gathered customer survey responses, analyzing them effectively is crucial for identifying actionable insights that can drive your business forward. Start by looking for trends; a significant 89% of CX professionals identify poor customer experience as a key factor in customer churn. Utilize quantitative metrics like CSAT scores to benchmark performance and pinpoint areas needing improvement. Don’t overlook qualitative insights from open-ended questions, as these reveal customer pain points and opportunities for advancement. Regularly reviewing this data can boost retention, with 91% of customers likely to recommend a company after a positive experience. Segmenting responses by demographics allows you to uncover specific needs and preferences. Identify trends in customer feedback Utilize CSAT scores for benchmarks Analyze qualitative insights for pain points Regularly review data for continuous improvement Segment responses for targeted advancements Frequently Asked Questions What Are Good Survey Questions for Customers? Good survey questions for customers often combine quantitative and qualitative formats. You can start with multiple-choice questions to gauge overall satisfaction and use a Likert scale for specific aspects, like product features. Incorporate open-ended questions to capture detailed feedback. Guarantee your questions are clear and focused on key areas, such as service quality and usability. Furthermore, demographic questions help you segment responses for better analysis and trend identification, enhancing your comprehension of customer preferences. What Are the 3 C’s of Customer Satisfaction? The 3 C’s of customer satisfaction are Consistency, Communication, and Customer Experience. Consistency guarantees that you deliver reliable products and services, nurturing trust and loyalty. Communication involves engaging transparently with customers, especially on social media, which improves positive perceptions. Customer Experience encompasses every interaction in the customer path; a positive experience encourages recommendations. Prioritizing these elements can greatly reduce customer churn, as many customers leave because of inadequate experiences. What Is the 5 Point Scale for Customer Satisfaction Survey? The 5-point scale for customer satisfaction surveys allows you to rate your experience clearly, ranging from 1 (very dissatisfied) to 5 (very satisfied). This system simplifies feedback by providing specific definitions for each point. You can express your feelings more easily, as it requires less effort than open-ended questions. The resulting average score helps businesses gauge customer satisfaction, informing strategies for improvement and enhancing overall customer loyalty and retention. What Are 5 Good Survey Questions? To gather meaningful insights, consider these five survey questions: First, ask, “How satisfied are you with our product/service on a scale from 1 to 5?” Second, use, “How likely are you to recommend us on a scale from 0 to 10?” Third, inquire about specific features by asking, “What do you like or dislike about our product?” Fourth, check usability with, “How easy was it to complete your transaction?” Finally, assess effort with, “How much effort did you put into resolving your issue today?” Conclusion In summary, creating an effective customer survey questionnaire requires careful planning and execution. By defining clear objectives, mixing question formats, and ensuring user-friendliness, you can gather valuable feedback. Crafting concise, relevant questions and testing for clarity further improve the survey’s effectiveness. Finally, regularly analyzing responses allows you to identify trends and areas for improvement, ultimately driving actionable insights that can lead to a better customer experience. Implement these strategies to maximize the impact of your surveys. Image via Google Gemini This article, "Creating an Effective Customer Survey Questionnaire" was first published on Small Business Trends View the full article
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Trump warns Iran to ‘show humanity’ or face ‘very strong action’
US president set to meet top aides at the White House about a possible interventionView the full article
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Lock activity increases in December, defying seasonal trends
Total lock volume increased 2% from November and finished 30% higher than last December, according to Optimal Blue's latest Market Advantage report. View the full article
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Redfin CEO Glenn Kelman steps down after 20 years
Kelman chose to step down from the company, which he had spent 20 years running, a week before its second phase of integration with Rocket. View the full article
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Netflix preparing all-cash deal for Warner Bros to fend off Paramount
Streaming service could convert terms for celebrated studio as Ellison-led rival appeals directly to shareholders View the full article
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Reeves to unveil £45bn railway upgrade in northern England
But chancellor only committing to ‘planning, development and design work’ worth £1.1bn during current parliamentView the full article
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JPM's 4Q gain-on-sale drop off a negative sign for IMBs
The bank did $16 billion of originations during the final three months of 2025, with the quarter-to-quarter increase beating industry-wide growth forecasts. View the full article
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Google Is Changing Its Account Policy About Minors Who Turn 13
If you have a Family Account through Google, you might assume you can control what your child can see or do on their device. You can, but, as it happens, only up to a certain point. When your kid turns 13, Google will send them an email, letting them know they can choose to disable your supervision over their account. You get an email too, but they don't need your permission to lock you out of their device. Once they decide they're ready for a relatively complete Google Account experience, it's their choice to make. Despite being Google's official policy, this situation was not common knowledge. Following a relatively viral LinkedIn post about the subject, parents were peeved at the notion of Google deciding that their 13 year old was ready to be unsupervised on the internet. Google's Family Account does allow kids to stay on supervised plans after they turn 13, but they can choose to remove the supervision at any point, which largely defeats the purpose. Unless your child really respects your rules, they likely won't keep their account locked down when they don't have to. Parents can still supervise their 13 year olds' Google Accounts Luckily for parents, that's now changing. In a separate LinkedIn post, Google's Kate Charlet announced that under a planned policy update, minors will need to get their parents' permission before disabling supervision. (Charlet also referred to turning 13 as the "age of digital consent," which seems to me to be an extremely strange way to say "old enough to have an unsupervised Google Account.") When I reached out to Google about the changes, the company told me that the policy should now be adjusted. As such, 13-year-olds shouldn't be able to remove supervision without permission. That said, Google's support documents have not yet been updated, so it might take some time to fully roll out. Speaking of Google's former support documents, the company notes that when kids did choose to remove permissions, their device would lock up temporarily. When I asked Google about this, I was told that due to the change in policy, device lock is no longer a feature. However, it's still unclear to me how this feature worked when kids could remove permissions on their own: Did parents have to manually unlock the device for their kids? Would devices unlock after a set period of time? I've reached back out to Google about these questions, though they might not matter once teens need their parents' permission. What does this mean for my child's Google Account?As I explain in my post here, removing supervision takes a lot of controls away from parents, and gives teens a lot more responsibility. Parents can't control screen time, manage payment cards and transactions, and can't block standard YouTube in favor of YouTube Kids. In addition, kids can choose to stop sharing their location with you if they want to. But now that parents have the authority here, these controls can continue for your 13-year-old. If you want them to keep their location turned on, they won't have the option to turn it off; if you want to monitor their transactions, they can't stop you; if you don't want them having a credit card, they won't be able to add one—at least, until you manually disable supervision on your end. It's a good thing that Google is giving families more options, and it joins other big tech companies, like Meta, doing the same. View the full article
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This Bose Waterproof Bluetooth Speaker Is $100 Right Now
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. A rugged mini speaker is an essential you’ll get use out of all year, from house parties to camping trips. In the warmer months, you can take it to the beach or BBQs, and in the winter, it’s durable enough to handle snowy adventures and warm up with your favorite playlist during a hot shower. The Bose SoundLink Micro 2nd Gen Bluetooth Speaker is a tiny yet powerful option that fits the bill for all of the above, and right now it’s 23% off at its lowest price ever: $99 (originally $129). Bose Soundlink Micro 2nd Gen Bluetooth Speaker $99.00 at Amazon $129.00 Save $30.00 Get Deal Get Deal $99.00 at Amazon $129.00 Save $30.00 The second-gen Bose SoundLink Micro has richer audio and clarity, as well as battery life that lasts up to 12 hours (twice as long as the first generation). Its appearance is similar to the first, but it’s slightly heavier and larger, measuring 4.0 by 4.0 by 1.7 inches and weighing 11.6 ounces. It comes with a strap that can attach the speaker to bags, handlebars, and more. The controls are located in a groove on the front, including a Shortcut button that lets you pair multiple speakers or activate Spotify Tap. Beyond its powerful sound, it’s also one of the most durable mini speakers on the market with an IP67 rating that makes it waterproof and dustproof (though not safe to submerge for extended periods). It’s a mono speaker with a single driver that connects via Bluetooth 5.4 and supports the AAC and SBC codecs, as well as Google Fast Pair. PCMag, which gives it an “excellent rating,” notes that while it includes a USB-A-to-USB-C cable, it would’ve been more helpful to include a standard USB-C cable. Despite its high rating, it also doesn’t have the ability to reproduce low frequencies or support high-resolution audio. And unlike the first generation, this model doesn’t have a speakerphone to use for phone calls. The sound performs well despite its portability, and while the bass response isn’t the deepest, it’s impressive for the updated SoundLink Micro’s size. Compared to speakers with fully adjustable EQ, the Bose app EQ is somewhat no-frills and only has three adjustable bands. Ultimately, if you’re looking for a durable portable speaker with high-quality sound, long battery life, and a versatile strap (but don’t mind that it doesn’t have high-resolution audio or a more advanced equalizer), the Bose Soundlink Micro 2nd Gen Bluetooth Speaker is a solid option worth considering at its current discounted $100 price point. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $149.00 (List Price $179.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $407.47 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Watch 8 — $279.99 (List Price $349.99) Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet (Graphite) — $149.99 (List Price $219.99) Deals are selected by our commerce team View the full article
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What Is a Client Loyalty Program and How Does It Work?
A client loyalty program is a structured approach that businesses use to reward customers for their repeat purchases. When you join such a program, you typically create an account and receive a unique membership ID. This ID allows you to accumulate points based on your spending, which can later be redeemed for discounts or products. Comprehending how these programs function can reveal their significant impact on customer retention and overall business success. What makes these programs effective and beneficial for both businesses and customers? Key Takeaways A client loyalty program is a strategic initiative designed to enhance customer retention by rewarding repeat business and brand engagement. Customers register for loyalty programs, providing personal information to create an account and receive a membership ID. Members accumulate points based on their spending, which can be redeemed for discounts, perks, or free products. Many programs feature tiered rewards, offering more valuable benefits for higher spending, along with exclusive promotions for members. Effective loyalty programs can increase customer retention rates and overall spending, driving repeat business and enhancing brand perception. Definition of a Client Loyalty Program A client loyalty program is fundamentally a strategic initiative that businesses implement to reward customers for their continued patronage. This marketing strategy focuses on encouraging repeat business and engagement with a brand by offering points, discounts, or exclusive offers. By nurturing long-term relationships, client loyalty programs improve customer retention and drive repeat purchases. These programs likewise gather valuable data on customer preferences and spending habits, allowing companies to fine-tune their marketing strategies effectively. Statistics reveal that loyalty program members tend to spend up to 18% more than non-members, showcasing the financial advantages of such programs. To maximize customer participation, effective client loyalty programs often include personalized rewards and accessible systems for earning benefits. How Client Loyalty Programs Work When you join a client loyalty program, you typically register by providing your personal information, which allows the business to create a unique account for you. As you make purchases, you accumulate points based on the amount spent, often leading to rewards like discounts or free products once you reach a certain number of points. Comprehending how these programs track your spending and reward accumulation can help you maximize the benefits you receive as a loyal customer. Membership Registration Process To join a client loyalty program, you typically need to complete a straightforward registration process that involves providing some personal information, such as your name, email address, and phone number. This information allows businesses to create unique identifiers for tracking rewards. After registration, you usually receive a membership ID or card, which must be presented during purchases to accumulate points. Many programs encourage repeat purchases by offering immediate incentives, like bonus points for signing up. Here’s a quick overview of the membership registration process: Step Description 1. Provide Information Enter your name, email, and phone number. 2. Receive Membership ID Get a card or ID for tracking purchases. 3. Start Earning Rewards Present your ID and enjoy loyalty benefits. Understanding how to create a customer loyalty program begins with this registration process. Reward Accumulation Methods Comprehension of how reward accumulation methods work is essential for maximizing the benefits of client loyalty programs. Most programs use a points-based system, allowing you to earn points for each purchase, which can later be redeemed for discounts or rewards. Some programs feature tiered rewards, offering greater benefits as your spending increases, incentivizing you to make higher purchases. Moreover, you can earn points through engagement activities such as referrals or social media interactions, broadening how you accumulate rewards. Successful programs guarantee that earned rewards are attainable within a short timeframe, usually 30 days, encouraging you to return quickly. Data shows that loyalty program members spend, on average, 18% more than non-members, highlighting the effectiveness of these reward accumulation methods. Purpose of Client Loyalty Programs Client loyalty programs aim to improve repeat business by providing rewards and incentives that encourage you to return for more purchases. These programs likewise build brand affinity, creating a connection between you and the brand that can lead to increased spending and long-term loyalty. Enhance Repeat Business Loyalty programs play a crucial role in enhancing repeat business by offering tangible rewards that encourage customers to return. With loyalty card benefits, you can enjoy exclusive discounts and earn points for every purchase, leading to a higher spending rate—up to 18% more than non-members. This sense of appreciation nurtures customer loyalty, making you 59% more likely to choose one brand over its competitors. Furthermore, effective loyalty programs can result in a 43% increase in your weekly purchases, ensuring that you regularly engage with the brand. With at least 80% of transactions qualifying for rewards, these programs not only boost retention but also lead to increased referrals, making them a smart choice for businesses aiming for sustained growth. Build Brand Affinity Building brand affinity is vital for nurturing a loyal customer base, and client loyalty programs serve as a key strategy in achieving this goal. These programs reward repeat customers, promoting a stronger emotional connection with your brand. Research indicates that 80% of American consumers belong to at least one loyalty program, highlighting the effectiveness of loyalty programs in boosting brand preference. Members tend to choose a brand over competitors by 59%, and those who trust a brand are 91% more likely to make frequent purchases. By offering personalized rewards, you can improve customer satisfaction and strengthen brand loyalty. Key Benefits Customer Impact Brand Outcome Personalized rewards Increased satisfaction Strengthened loyalty Exclusive offers Higher engagement Stronger brand affinity Recognition Improved trust Increased repeat purchases Benefits of Implementing a Client Loyalty Program Implementing a client loyalty program offers significant advantages for businesses looking to improve their customer relationships and boost profitability. Here are some key benefits: Increased Customer Retention: Loyalty programs can elevate retention rates by up to 30%, making it more cost-effective than acquiring new customers. Higher Spending: Members of loyalty programs typically spend 18% more than non-members, increasing overall revenue. Enhanced Satisfaction: Personalized rewards build trust, with 95% of consumers stating trust increases their loyalty. Improved Referrals: Satisfied customers are 62% more likely to recommend your brand, helping expand your customer base. Types of Client Loyalty Programs There are several types of client loyalty programs that businesses can adopt, each designed to cater to different customer preferences and behaviors. Points-based loyalty programs let you earn points for each purchase, which you can redeem for discounts or free items. Tiered loyalty programs reward you based on your spending levels, providing more valuable benefits as you advance through membership tiers. Paid loyalty programs require an upfront fee for immediate access to exclusive perks, often leading to higher spending. Value-based loyalty programs align rewards with your values, like donating part of sales to charity. Finally, coalition loyalty programs allow you to earn and redeem rewards across multiple partnered businesses, enhancing engagement through these customer loyalty campaigns. Examples of Successful Client Loyalty Programs Many businesses have successfully implemented client loyalty programs that not just reward their customers but also nurture long-term relationships. Here are some notable examples of effective loyalty campaigns: Starbucks Rewards: Customers earn stars for purchases, redeemable for free items, improving engagement. Sephora’s Beauty Insider: A tiered system offers exclusive products and birthday gifts, increasing retention. Amazon Prime: This paid loyalty program provides benefits like free shipping and streaming, boosting customer loyalty. Marriott Bonvoy: Members earn points for stays, redeemable for perks like free nights, promoting loyalty among frequent travelers. These successful loyalty programs illustrate how businesses can effectively improve customer experience and retention through well-structured rewards systems. Frequently Asked Questions What Is a Client Loyalty Program? A client loyalty program rewards you for your repeat business, encouraging you to stay engaged with a brand. Typically, you earn points for purchases, which you can later redeem for discounts or exclusive perks. These programs can include tiered rewards or paid memberships, catering to different spending behaviors. Research shows that members often spend up to 18% more than non-members, indicating the effectiveness of these programs in enhancing customer retention and loyalty. What Are the 4 C’s of Customer Loyalty? The 4 C’s of customer loyalty are Commitment, Consistency, Communication, and Community. Commitment reflects your emotional ties to a brand, making you choose it repeatedly. Consistency means that you receive a reliable experience every time, which builds your trust. Communication involves personalized messages that keep you engaged and informed. Ultimately, Community nurtures a sense of belonging, encouraging you to share experiences and advocate for the Community brand among friends, enhancing loyalty overall. What Are the 3 R’s of Customer Loyalty? The 3 R’s of customer loyalty are Recognition, Rewards, and Relationships. When you recognize your customers, you acknowledge their loyalty, making them feel valued. Rewards incentivize continued patronage, offering points or discounts. Building relationships involves creating personalized interactions that cultivate trust and community. Together, these elements improve customer satisfaction and retention. For example, a coffee shop might recognize regulars by name, offer loyalty points for purchases, and host exclusive events to strengthen connections. How Does a Loyalty Program Work? A loyalty program works by allowing you to earn rewards for your purchases. When you register, you receive a unique identifier to track your spending. For every transaction, you accumulate points, which can later be redeemed for discounts or free products. Many programs feature tiered rewards, encouraging you to spend more to access greater benefits. Conclusion To summarize, client loyalty programs are crucial tools for businesses aiming to improve customer retention and drive sales. By rewarding repeat purchases with points that can be redeemed for discounts or products, these programs encourage customers to engage more with your brand. They come in various forms, such as tiered rewards or punch cards, each designed to promote loyalty. Implementing a well-structured loyalty program can lead to increased customer satisfaction and in the end, a more profitable business model. Image via Google Gemini and ArtSmart This article, "What Is a Client Loyalty Program and How Does It Work?" was first published on Small Business Trends View the full article
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What Is a Client Loyalty Program and How Does It Work?
A client loyalty program is a structured approach that businesses use to reward customers for their repeat purchases. When you join such a program, you typically create an account and receive a unique membership ID. This ID allows you to accumulate points based on your spending, which can later be redeemed for discounts or products. Comprehending how these programs function can reveal their significant impact on customer retention and overall business success. What makes these programs effective and beneficial for both businesses and customers? Key Takeaways A client loyalty program is a strategic initiative designed to enhance customer retention by rewarding repeat business and brand engagement. Customers register for loyalty programs, providing personal information to create an account and receive a membership ID. Members accumulate points based on their spending, which can be redeemed for discounts, perks, or free products. Many programs feature tiered rewards, offering more valuable benefits for higher spending, along with exclusive promotions for members. Effective loyalty programs can increase customer retention rates and overall spending, driving repeat business and enhancing brand perception. Definition of a Client Loyalty Program A client loyalty program is fundamentally a strategic initiative that businesses implement to reward customers for their continued patronage. This marketing strategy focuses on encouraging repeat business and engagement with a brand by offering points, discounts, or exclusive offers. By nurturing long-term relationships, client loyalty programs improve customer retention and drive repeat purchases. These programs likewise gather valuable data on customer preferences and spending habits, allowing companies to fine-tune their marketing strategies effectively. Statistics reveal that loyalty program members tend to spend up to 18% more than non-members, showcasing the financial advantages of such programs. To maximize customer participation, effective client loyalty programs often include personalized rewards and accessible systems for earning benefits. How Client Loyalty Programs Work When you join a client loyalty program, you typically register by providing your personal information, which allows the business to create a unique account for you. As you make purchases, you accumulate points based on the amount spent, often leading to rewards like discounts or free products once you reach a certain number of points. Comprehending how these programs track your spending and reward accumulation can help you maximize the benefits you receive as a loyal customer. Membership Registration Process To join a client loyalty program, you typically need to complete a straightforward registration process that involves providing some personal information, such as your name, email address, and phone number. This information allows businesses to create unique identifiers for tracking rewards. After registration, you usually receive a membership ID or card, which must be presented during purchases to accumulate points. Many programs encourage repeat purchases by offering immediate incentives, like bonus points for signing up. Here’s a quick overview of the membership registration process: Step Description 1. Provide Information Enter your name, email, and phone number. 2. Receive Membership ID Get a card or ID for tracking purchases. 3. Start Earning Rewards Present your ID and enjoy loyalty benefits. Understanding how to create a customer loyalty program begins with this registration process. Reward Accumulation Methods Comprehension of how reward accumulation methods work is essential for maximizing the benefits of client loyalty programs. Most programs use a points-based system, allowing you to earn points for each purchase, which can later be redeemed for discounts or rewards. Some programs feature tiered rewards, offering greater benefits as your spending increases, incentivizing you to make higher purchases. Moreover, you can earn points through engagement activities such as referrals or social media interactions, broadening how you accumulate rewards. Successful programs guarantee that earned rewards are attainable within a short timeframe, usually 30 days, encouraging you to return quickly. Data shows that loyalty program members spend, on average, 18% more than non-members, highlighting the effectiveness of these reward accumulation methods. Purpose of Client Loyalty Programs Client loyalty programs aim to improve repeat business by providing rewards and incentives that encourage you to return for more purchases. These programs likewise build brand affinity, creating a connection between you and the brand that can lead to increased spending and long-term loyalty. Enhance Repeat Business Loyalty programs play a crucial role in enhancing repeat business by offering tangible rewards that encourage customers to return. With loyalty card benefits, you can enjoy exclusive discounts and earn points for every purchase, leading to a higher spending rate—up to 18% more than non-members. This sense of appreciation nurtures customer loyalty, making you 59% more likely to choose one brand over its competitors. Furthermore, effective loyalty programs can result in a 43% increase in your weekly purchases, ensuring that you regularly engage with the brand. With at least 80% of transactions qualifying for rewards, these programs not only boost retention but also lead to increased referrals, making them a smart choice for businesses aiming for sustained growth. Build Brand Affinity Building brand affinity is vital for nurturing a loyal customer base, and client loyalty programs serve as a key strategy in achieving this goal. These programs reward repeat customers, promoting a stronger emotional connection with your brand. Research indicates that 80% of American consumers belong to at least one loyalty program, highlighting the effectiveness of loyalty programs in boosting brand preference. Members tend to choose a brand over competitors by 59%, and those who trust a brand are 91% more likely to make frequent purchases. By offering personalized rewards, you can improve customer satisfaction and strengthen brand loyalty. Key Benefits Customer Impact Brand Outcome Personalized rewards Increased satisfaction Strengthened loyalty Exclusive offers Higher engagement Stronger brand affinity Recognition Improved trust Increased repeat purchases Benefits of Implementing a Client Loyalty Program Implementing a client loyalty program offers significant advantages for businesses looking to improve their customer relationships and boost profitability. Here are some key benefits: Increased Customer Retention: Loyalty programs can elevate retention rates by up to 30%, making it more cost-effective than acquiring new customers. Higher Spending: Members of loyalty programs typically spend 18% more than non-members, increasing overall revenue. Enhanced Satisfaction: Personalized rewards build trust, with 95% of consumers stating trust increases their loyalty. Improved Referrals: Satisfied customers are 62% more likely to recommend your brand, helping expand your customer base. Types of Client Loyalty Programs There are several types of client loyalty programs that businesses can adopt, each designed to cater to different customer preferences and behaviors. Points-based loyalty programs let you earn points for each purchase, which you can redeem for discounts or free items. Tiered loyalty programs reward you based on your spending levels, providing more valuable benefits as you advance through membership tiers. Paid loyalty programs require an upfront fee for immediate access to exclusive perks, often leading to higher spending. Value-based loyalty programs align rewards with your values, like donating part of sales to charity. Finally, coalition loyalty programs allow you to earn and redeem rewards across multiple partnered businesses, enhancing engagement through these customer loyalty campaigns. Examples of Successful Client Loyalty Programs Many businesses have successfully implemented client loyalty programs that not just reward their customers but also nurture long-term relationships. Here are some notable examples of effective loyalty campaigns: Starbucks Rewards: Customers earn stars for purchases, redeemable for free items, improving engagement. Sephora’s Beauty Insider: A tiered system offers exclusive products and birthday gifts, increasing retention. Amazon Prime: This paid loyalty program provides benefits like free shipping and streaming, boosting customer loyalty. Marriott Bonvoy: Members earn points for stays, redeemable for perks like free nights, promoting loyalty among frequent travelers. These successful loyalty programs illustrate how businesses can effectively improve customer experience and retention through well-structured rewards systems. Frequently Asked Questions What Is a Client Loyalty Program? A client loyalty program rewards you for your repeat business, encouraging you to stay engaged with a brand. Typically, you earn points for purchases, which you can later redeem for discounts or exclusive perks. These programs can include tiered rewards or paid memberships, catering to different spending behaviors. Research shows that members often spend up to 18% more than non-members, indicating the effectiveness of these programs in enhancing customer retention and loyalty. What Are the 4 C’s of Customer Loyalty? The 4 C’s of customer loyalty are Commitment, Consistency, Communication, and Community. Commitment reflects your emotional ties to a brand, making you choose it repeatedly. Consistency means that you receive a reliable experience every time, which builds your trust. Communication involves personalized messages that keep you engaged and informed. Ultimately, Community nurtures a sense of belonging, encouraging you to share experiences and advocate for the Community brand among friends, enhancing loyalty overall. What Are the 3 R’s of Customer Loyalty? The 3 R’s of customer loyalty are Recognition, Rewards, and Relationships. When you recognize your customers, you acknowledge their loyalty, making them feel valued. Rewards incentivize continued patronage, offering points or discounts. Building relationships involves creating personalized interactions that cultivate trust and community. Together, these elements improve customer satisfaction and retention. For example, a coffee shop might recognize regulars by name, offer loyalty points for purchases, and host exclusive events to strengthen connections. How Does a Loyalty Program Work? A loyalty program works by allowing you to earn rewards for your purchases. When you register, you receive a unique identifier to track your spending. For every transaction, you accumulate points, which can later be redeemed for discounts or free products. Many programs feature tiered rewards, encouraging you to spend more to access greater benefits. Conclusion To summarize, client loyalty programs are crucial tools for businesses aiming to improve customer retention and drive sales. By rewarding repeat purchases with points that can be redeemed for discounts or products, these programs encourage customers to engage more with your brand. They come in various forms, such as tiered rewards or punch cards, each designed to promote loyalty. Implementing a well-structured loyalty program can lead to increased customer satisfaction and in the end, a more profitable business model. Image via Google Gemini and ArtSmart This article, "What Is a Client Loyalty Program and How Does It Work?" was first published on Small Business Trends View the full article
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Check This iPhone Setting to Make Texting Better for Everyone
Hey, would you mind doing me a favor real quick? If you're on an iPhone, can you double check that you've got RCS chat enabled for me? Thanks, I appreciate it. See, as an Android user, I don't get to use all the fun iMessage features, but RCS lets us share some of them. The only problem is, iPhones seem to sometimes disable RCS for some chats after an update. Or for no reason at all. RCS has been around for a while, but since it needs to be supported on both the carrier and device level, it's taken some time to reach ubiquity. Understandably, you might have seen some chat conversations between iOS and Android users that still default to the older SMS-style texting, and just gone about your day. However, these days, if you're chatting with your Android friends and you don't see read receipts, or your pictures and videos are coming through in potato quality, there's probably an easy fix. To check if RCS is enabled on your phone: Open the Settings app on your iOS device, then go to Apps. Go to Messages > RCS Messaging Enable the RCS Messaging toggle. And that's it! If you text your contacts from multiple devices, it's also worth checking for RCS support on each of them. It might be a little annoying, but trust me, your Android friends will thank you. If you're the one using an Android phone, it can also be worth double-checking that RCS support is enabled, although it's less likely to be a problem. While iOS devices support both iMessage and RCS as robust texting options, Android only has RCS. Both platforms can fall back to SMS, but your Android phone probably reaches for RCS as a default. Still, it can't hurt to check. The specific directions will differ based on manufacturer, but generally you can go to your default messaging app's settings and look for an "RCS Chats" section to make sure the protocol is enabled on your end as well. View the full article
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Here’s why TikTok says vegans can eat bacon
If you’ve already given up on your 2026 rebrand because you couldn’t stick to your six gym sessions a week and no-sweet-treats resolutions, adopting a “vegan plus bacon” mindset may be the answer to all your problems. TikTok creator @addietheoptimist broke the idea down in a recent video: “Someone on here went viral because they said if you think you can’t go vegan because you love bacon too much, just become vegan plus bacon,” she explained in the now-viral clip. “I’m here to tell you you can just apply that mentality to so many things in your life.” While the original creator was referencing harm reduction in relation to veganism (that if you only eat bacon sometimes but are 100% vegan otherwise, it’s still making a difference), the potential applications of the general concept behind “vegan plus bacon” are limitless. Don’t feel like going to the gym? Rather than not going at all, go and give 10%… eve if that looks like 10 minutes walking on the treadmill, scrolling TikTok. “You don’t have to be imprisoned by your own rules,” the creator concluded. The video currently has over two million views, with the comments full of examples of instances where others have unknowingly adopted the vegan plus bacon mentality. One person quit smoking, but still permits the occasional cigarette while among friends. Another is pescatarian, but allows themselves steak once or twice a year. Others are “California sober,” when a person gives up on alcohol and hard drugs, but continues to smoke weed. “Perfect is the enemy of done,” as one comment read. “Anything worth doing 100% is still worth doing at 10%,” another suggested. Perfectionism allows no room for mistakes or occasional slipups. Something has to be perfect, or it’s not good enough. What’s more, researchers found rates of perfectionism have surged in recent decades, having been a core part of Western culture since the ‘80s. There could be a number of causes for this, including pressure from school or parents—and today, social media also creates an additional pressure to portray a perfect image online. But perfectionistic tendencies have been linked to an alarming number of clinical issues, including depression and anxiety, even in children, as well as early mortality and suicide. Meanwhile, one of the most effective protections against anxiety and depression is showing compassion to oneself. Here, the vegan plus bacon mindset acts as the perfect counter-narrative to a culture unhealthily obsessed with self-improvement. Sometimes good enough is good enough. And, as I recently read somewhere (i.e., saw on TikTok): such a mindset shift “only has to make sense to me,” and “I don’t feel like explaining it to anyone else.” View the full article
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Amazon pushes suppliers for cuts ahead of Supreme Court tariff ruling
Tech giant moves to reverse concessions made to limit the shock of US President Donald The President’s trade leviesView the full article
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Apple just straight up robbed Google
A few weeks ago, my iPhone woke me up at 3:30am. In a way, it was my fault. I’d technically set the alarm “for three thirty.” In another way, it was Siri’s fault. Apple’s AI assistant never thought to question if I was asking for AM or PM. And it simply assumed the most painful option for me. It’s just one of countless tiny examples of how Siri, 16 years since Apple acquired the technology, has been a disappointing product. Siri was already looking dusty before modern LLMs, and with the launch of ChatGPT, it has been completely left behind. Which is why in June 2024, with fans and investors growing impatient, Apple promised a new era of AI—”Apple Intelligence.” But that new intelligence never arrived. Reports of infighting at Apple abound, talent left the company last year as Tim Cook held an emergency all-hands in August promising a bigger focus on AI. This week we learned the results of that renewed focus. Instead of building a new Siri itself, Apple will license AI from Google, and stick Gemini inside its assistant. Siri will get this more personalized, capable upgrade later this year. This is a significant announcement. Apple had toyed with third party AI before, most recently via an agreement with OpenAI where users could opt in to have Siri ask ChatGPT a question. But this approach was always a silly stopgap. No one wants a go-between between an incapable chatbot and an all-knowing AI. People remove friction from their workflows. They want to just talk to the AI that knows the stuff. The agreement with Google eliminates middle men. Specifically, it doesn’t just mean Siri might send a question over to Gemini to get an answer. It means that Siri is Gemini. Siri’s foundational architecture is Google’s AI tech. Apple is Google now. Is this a failure for Apple? (No) It’s easy to look at this moment as cementing Apple’s own failure, as the company underinvested in artificial intelligence for years. But while I’m hardly an Apple apologist, I’d argue exactly the opposite. Apple doesn’t need to make every part of its products to make those products successful. Yes, Apple has been designing its own mobile processors, for instance, since 2010. These processors have allowed Apple to push the boundaries of performance while cutting back power consumption. They are a big reason that Apple phones and laptops are so appealing to creative professionals. But Apple doesn’t use manufacturing partners build its own screens, which it buys from LG, Samsung, and BOE Technology. It doesn’t make its own RAM, either, which is why so many Apple execs are currently holed up in South Korea, hoping to secure the vital hardware from Samsung as it’s recently ballooned in price. Even in this challenging supply chain, Apple simply doesn’t need to build anything that it can’t build best. Screens and RAM are commodities that Apple can acquire, integrate into their products, and no one will know the difference. Increasingly, AI is a commodity, too. That’s one reason that, for Apple, this deal with Google is a steal. While headlines focus on the shocking nature of Google powering Siri, it’s a fact that, I suspect, most iOS users will forget about in day-to-day use as they encounter more and more touchpoints of “Apple Intelligence.” Consider that Google pays Apple more than $20 billion a year to be the default search engine on Safari. Cleary, that’s considered a worthwhile investment for Google, to get its search engine front and center on America’s most popular phone brand. But all Apple has to do for those dollars is set up a URL. There’s no significant technological investment on Apple’s part. If Apple was training an advanced LLM on its own, it would cost a lot of money now, and even more into the future. That’s because, on one hand, yes, AI models are increasingly commoditized, and the core science driving them is more widely understood than it was a few years ago. On the other, developing those models—and specifically, staying on the cutting edge in an industry that feels new every three months—is still a costly practice that’s growing costlier by the day. According to Bloomberg, Apple is paying Google $1 billion a year for AI. That’s a figure remarkably close to the increasing cost of developing AI. Whereas the ChatGPT 3 of 2020 cost a mere $2 to 4 million to train, the latest generations of LLMs built upon vastly more data (like ChatGPT 4 and the latest Gemini) have cost over $100 million to train apiece, with the vast majority of cost going to computing power. And some rumors point to OpenAI’s ChatGPT 5 costing another jump more than what we’ve seen spent thus far—between $500 million and $2.5 billion according to analysts. Meanwhile, Apple is getting the world’s top AI model for a mere 1% of its annual profits. $1 billion is barely a line item for a company with a company boasting approximately $400 billion in annual revenue. If Apple has done nothing else than lock in a $1 billion rate for the near future, to have a top tier AI service from a proven competitor that’s paying 20x that to you for a search referral…then that’s a considerable business win. Let the engineers focus on tuning an AI to Apple’s specifications. Then Apple can focus less on building a competent AI and more on how that AI appears across its products. Indeed, if we should question anything, it’s how much Apple can lead the industry, not through AI models, but through the design and manifestation of the AI experience. What does the “Apple” mean in Apple Intelligence? Now that it’s sitting on a solid technological foundation, that’s the question Cupertino finally gets to answer in 2026. View the full article
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Powell sent senators details on $2.5bn Fed project following testimony
Letter seen by FT appears to undermine claims that chair of US central bank misled Congress over renovation View the full article
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This Budget 65-Inch Hisense QLED TV Is Over $300 Off
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Budget TVs have improved dramatically over the years, and the Hisense U6 Series is a great example of what you can get today for a "budget" price. This is a QLED Mini LED TV, so while it's not at the quality that OLED TVs can offer, it makes up for it with a much lower price. Right now, the 65-inch Hisense Class U6 Series TV is $529.96 (originally $847.99), the lowest price it has been, according to price-checking tools. 65" Hisense U6 Series 4K Mini-LED QLED Smart TV (2025 Model) $529.96 at Amazon $847.99 Save $318.03 Get Deal Get Deal $529.96 at Amazon $847.99 Save $318.03 Don't let the budget price fool you; this is a quality TV. The best one of 2025, according to PCMag's "outstanding" review. Its main attributes are its incredible levels of brightness, peaking at 1,024 nits, and its beautiful colors. This is expected from a QLED Mini LED TV, but not for under $550 for a 65-inch TV. It is also packed with features and specs that you won't find in other TVs at this price. The refresh rate is 144Hz with VRR and AMD FreeSync Premium Pro, making it a good option to play games. You'll get an input lag of 4.6 ms at 1080p and 13.1 ms at 4K. For those who pay premium in their streaming apps for HDR, you'll be able to take advantage of HDR10+ and Dolby Vision IQ. If you have a surround sound system, you'll also be able to take advantage of Dolby Atmos for a more immersive, 3D sound. The biggest downside, in my opinion, is that the OS is Amazon’s Fire TV, but that's fixable with a TV stick, and also down to preference. While there is no hands-free voice control, there is Apple AirPlay for casting devices. If you're looking for a 65-inch TV that punches above its price tag, is at a great discount, offers great colors, brightness, and features, get the Hisense Class U6 Series TV. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $149.00 (List Price $179.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $407.47 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Watch 8 — $279.99 (List Price $349.99) Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet (Graphite) — $149.99 (List Price $219.99) Deals are selected by our commerce team View the full article
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Citi to cut about 1,000 jobs this week as Fraser trims costs
"These changes reflect adjustments we're making to ensure our staffing levels, locations and expertise align with current business needs; efficiencies we have gained through technology; and progress against our transformation work," the company said in a statement. View the full article
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Starmer set to drop plans to make digital ID mandatory for UK workers
Latest U-turn comes after Labour MPs expressed concern about compulsory nature of proposed schemeView the full article
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This Free Android App Blocks Useless Notifications and Lets Important Ones Through
We all know how annoying unwanted notifications are, especially when you're trying to focus. But turning notifications off entirely for a given app potentially means missing important messages. That's where the free Android app DoNotNotify comes in—with it you can set up custom filters for notifications. Maybe you're in a group chat that is, for the most part, useful, but includes one person who talks too much. With this application, you could filter that person out, meaning you'd only get notifications when anyone else sends a message. You could also use this to filter news notifications about particular subjects or public figures you'd rather not see pop-ups about. You get the idea. The application itself is deceptively simple. Launch it and you'll need to give it permissions to access your notifications. Once you do, it will start collecting a log of notifications. You can tap any of these notifications in order to set up a rule. The first thing you need to decide is whether you want to create a blacklist or a whitelist. You can add filters for the title of the notification (the bolded part at the top of the notification) or the text (which is the excerpt below the title). The whitelist feature is great when you only want certain notifications from your apps. For example: Maybe your banking app sends out notifications about your credit score, which you want to see, but also promotions for other services, which you don't. You could whitelist the words "credit score." The same goes for news applications—maybe you only want to see headlines from a particular app when the headline mentions a certain country or public figure. Blacklists, meanwhile, allow you to do the opposite. The group text example I gave earlier is an example of this. You could also use blacklists to prevent certain public figures or topics from showing up in notifications from news applications. It's worth noting that the application needs access to your notifications in order to filter them, meaning it could potentially gather a lot of information about you—concerns were raised about this on Hacker News. On the other hand, the app's privacy policy is quite robust, claiming not to collect any information and not to work with any third parties. I don't think this is the kind of application every person is going to want—it's for the obsessive. If that's you, though, and you get annoyed by notifications often, you should give this a try. View the full article