ResidentialBusiness

Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14. The post Google Updates Its Gambling & Games Advertising Policy appeared first on Search Engine Journal. View the full article

As anyone who has ever tried to design their home knows all too well, neutral always works. Beige, white, and various subtle shades of gray are the safe choices in any room—they may not be exciting, but they also won’t irritate you over time or cause your guests to whisper about your choices behind your back. That safety combined with a long-running trend toward minimalist and uncluttered spaces has led to the color “pop”—a blast of vibrant color as an accent to add a dash of drama to your otherwise bland spaces. But as concepts like “unexpected red” demonstrate, you aren’t confined to painting an accent wall or buying a big red sofa when you want that pop of color. While picking one wall to paint a bold color is an easy way to bring energy to your room, that bold color can work in a wide variety of ways and in often unexpected spots. If you’re looking to turn up the color drama in your home, think about adding color in some of these less predictable spots. Behind the toiletIf your bathroom is a bit monochromatic, you might be looking for a way to bring color into the space. You have a lot of options, of course, ranging from colorful towels to an accent shower wall—but if you want something unexpected that concentrates the impact of a color pop, put it behind the toilet. It’s a bold choice that serves to define space in an open concept bathroom, with the (most likely) white toilet providing a touch of contrast that will make the color pop even more effective—or choose a toilet that’s not white for a more complex interaction. Inside cabinets and shelvingPainting the interior of cabinets in your kitchen or bookshelves in other rooms of the house creates a pop of color with a bit of surprise that also adds dimension to your storage, giving the impression of hidden depths. For a little extra oomph with your color pop, consider using wallpaper with a graphic design inside those cabinets and shelves. Every time you open up a cabinet to grab a coffee mug, you’ll be rewarded with a blast of vivid color. Interior doorsIf your interior doors are all white or neutral colors, an easy way to bring a pop of color into the room is to paint that door. It’s a large enough area to make an impact, but not so large as to overwhelm the space. If you leave the trim and surrounding wall a neutral color it will emphasize the color pop and really make it stand out. Window sills and trimThe inverse of painting an interior wall while leaving the trim white is painting the trim in the room a pop color while leaving everything else neutral. This has the effect of stretching that color pop throughout the room, making it part of the overall design without introducing a monolithic slab of color in one spot. If you have a picture window or other large window, using it as a transparent accent wall by painting the trim an eye-drawing color is a nice variation on the concept. FloorYou can create an accent area in your room utilizing the floor—either by painting a portion of it (yes, really) selecting a section to tile in a bold color or by simply dropping a brightly-colored area rug in the right spot. This allows you to leave the rest of the room in a neutral palette while still getting the effect of a color pop. Using an area rug also makes it easy to swap out different colors any time you want without having to break out the paint brushes or the sledgehammer. CeilingsAnother alternative to the accent wall is the accent ceiling, which works best in a small space, like a bathroom or small guest bedroom—in larger spaces it can get a little overwhelming. High ceilings amplify the impact, drawing the eyes up and emphasizing the height of the space while making a small room feel larger; but even if your ceilings aren’t that high painting them a bold color is unexpected and will surprise anyone who walks into the room (in a good way). StairsThe risers on your stairs are often overlooked opportunities for some design fun—they’re essentially a series of blank canvases. Since most people take stairs for granted, encountering stairs that have bright colors or bold patterns (using paint or wallpaper) on each riser will startle and delight people, and since the stairs are visible from the room but not part of the room, it’s a great way to get just a little bit of subtle color pop into a space. AppliancesFinally, if you’ve been riding the stainless steel kitchen appliance trend for the century or two it’s been in effect (or maybe it just feels like centuries), consider replacing (or vinyl wrapping) one with something more colorful. This very literally breaks up the otherwise fairly neutral color palette of a neutral kitchen with monochromatic appliances. For a more cohesive and visible impact, combine a colorful appliance with painted cabinet interiors. View the full article

HOW do successful people think? The key to doing well is thinking well. It’s a way of being in the world. Becoming great means making the hard choices necessary to get you there. Performance coach Doug Hirschhorn advances eight principles in 8 Ways to Great that direct the decisions of top performers. Principle #1: Find Your “Why?” How questions bring up negative thoughts and inadequacies. “The reason most people go through life with big dreams but fail to achieve them is because they ask themselves ‘how’ before they know their ‘why.’” The why question energizes and motivates, “Knowing your ‘why’ is what’s going to get you to figure out how.” Ask yourself, “Why have I chosen this, and why am I still doing it?” Principle #2: Get To Know Yourself Identifying and understanding your strengths and weaknesses allows you to leverage your strengths and minimize the weaknesses that hold you back. I’m talking about the kind of self-awareness that allows you to acknowledge both your strengths and your weaknesses so that you can use them to balance each other and keep yourself going overboard in either direction. Self-awareness allows you to do more of what you’re good at and less of what you’re not. It can also send up the red flag that lets you know you’re about to do something stupid. Your weakness can force you to put guardrails in place that address your issue in such a way that it strengthens the habits that drive you forward. Principle #3: Learn To Love the Process To reach your goals, you need a step-by-step plan that becomes part of the process of reaching your target. Process thinking allows you to avoid distractions and prioritize the next step you need to take. If you allow yourself to get distracted, you’re likely to abandon the process and start making stupid, self-destructive decisions. I just want to emphasize how important it is to concentrate on the step you need to take right now and not trip yourself up by looking too far ahead. Principle #4: Sharpen Your Edge Your edge is a two-sided sword. One side is knowing what sets you apart from others. The other side is learning all you can to increase the odds of your success. Your personal edge is something you develop and lead with to help set you apart. “In a world full of choices, establishing an edge can make the difference between success and failure in whatever you do.” The external edge guides you when to take smart risks. “Remember that your overall edge is determined by leveraging your strengths, minimizing your weaknesses, and then gathering as much information as you can before making a decision.” Principle #5: Be All That You Can Be Do not compare yourself to others. If you do, you may be doing well compared to them but still not doing your best. You don’t want to be doing just good enough. Challenge yourself to grow beyond your present level. “The difference between challenging yourself to be the best you can be and just trying to beat the next guy is that excellence is a constantly moving target, so you’ll always have something to work for.” Hirschhorn says, “Don’t get sucked into external markers of merit. Measure your success in terms of how well you performed and not only the outcome.” Principle #6: Keep Your Cool It’s human to get scared. But you don’t want to act out of panic, ego, or insecurities. Remain objective with your priorities in mind. You don’t need to always be right. “You can win when you’re losing when you make the decision you need to make instead of the one you might want to make even though you know that decision might mean taking a painful loss.” Know when to cut your losses. When it comes to growth, fear comes with the territory. “Sometimes, being scared is the most rational reaction to a given situation. There’s no shame in that. It’s when people give in to those feelings that they get into trouble. As I frequently say to my clients, ‘Feeling fear is okay as long as you don’t act afraid or make a decision because you are afraid.’” When you feel like panicking, “remind yourself of the process you’ve been following and stick to it; do what you need to do, not what you want to do. There are always aspects of even the scariest situation that are within your control. Take control of what you can instead of letting the situation carry you away. Thinking negatively is sure to tip the odds of success against you.” Principle #7: Get Comfortable with Being Uncomfortable The perfect magical moment never comes. “Waiting for that last piece of the jigsaw puzzle or the exact alignment of the stars is what keeps most people tied to a job they hate or afraid to take the step that would get them to the next level in their career.” Winners act. “If you want to make a change—I mean, really want to make a change—you have to be willing to do it right now. Not later, not tomorrow, not after the weekend, not on January 1, and certainly not only when that eternally elusive perfect moment arrives.” Uncertainty creates volatility, but people react to it differently. The most successful people don’t freeze or panic or buy everything in sight. Instead, they take the time to look around and assess the opportunities available to them. Principle #8: Make Yourself Accountable Often, what holds people back is that they don’t have the structure or discipline to do what needs to be done consistently. “Unless there is some meaningful reward for performing well and an equally meaningful consequence for making a stupid mistake or breaking your own rules, you may not take the steps necessary to put your best-laid plans into action.” It is easy to get caught up in the moment and get distracted. The fact is, “For most of us, the answer is to enlist the aid of someone to whom we make ourselves answerable.” * * * Follow us on Instagram and X for additional leadership and personal development ideas. * * * View the full article

What is an NFT? Non-Fungible Tokens (NFT) are digital assets such as collectibles, gaming, art, and virtual assets that are exchanged over blockchain platforms such as Ethereum, OpenSea, Rarible, Axie Marketplace, or NBA Top Shot Marketplace and come with their digital signature that designate ownership of the asset. As NFTs gain popularity, creators, businesses, and celebrities are increasingly buying and selling them to explore new avenues for brand commercialization and revenue generation through NFT collections. What Exactly is an NFT? Non-Fungible Tokens (NFT) are interchangeable digital assets traded over the internet. NFTs are generated and traded in cryptocurrency which is digital cash with an encrypted key often in the form of a random string of numbers. NFTs are popular today because they offer a unique marketplace for digital assets with even companies creating their own NFTs as part of their marketing mix. Besides these NFTs allow users a flexible way to store, control, and protect the information related to their identity. NFTs creatives can also receive royalties from their NFTs and receive a percentage of future sales of their NFTs. What does NFT stand for? Simply put NFT stands for Non-Fungible Token, which is a one-of-a-kind digital asset that belongs to its owners only. To create an NFT one would have to mint an NFT from a digital asset. Popular NFTs include digital works, digital collectibles, videos, and anything that can be digitalized. How do Non-Fungible Tokens Work? Essentially, a non-fungible token transforms a digital work of art and other collectibles into a one-of-a-kind, verifiable digital asset that can be traded on the NFT market or NFT blockchain technology. Many NFTs come with their own unique information, including ownership and transaction details stored under its smart contract. NFT creators can also add details to their NFTs, such as the creator’s identity, secure links to files, and more during transactions, Those interested in collecting or investing in non-fungible tokens need a digital NFT wallet. A digital wallet is a cryptocurrency wallet that supports the blockchain protocol on which NFTs are built. Users often use Bitcoin, Ethereum network, and Dogecoin as cryptocurrencies, which are the medium of exchange. NFT Vs. Cryptocurrency Cryptocurrencies are digital versions of physical money that are controlled by a private cryptographic key that often involves a string of random numbers. Like paper money, cryptocurrencies offer the same values and help to fuel the digital economy by acting as currency. Ownership of cryptocurrency is established through the possession of a private key, which is used to facilitate transfers. Cryptocurrencies also play a role in transforming a digital file into a non-fungible token, a process known as ‘minting’, and serve as the medium for transactions involving NFTs. Similar to cryptocurrencies, NFTs are issued on blockchains, Each NFT comes with its unique digital signature which allows owners to prove ownership as well as the authenticity of the NFTs. While NFTs and cryptocurrencies frequently function within similar ecosystems and utilize comparable technologies, they have different purposes and characteristics. Below is a side-by-side comparison to clarify the distinctions between them: FeatureNFTs (Non-Fungible Tokens)Cryptocurrencies UniquenessEach NFT is distinct and cannot be replaced with something else.Cryptocurrencies are fungible, meaning each unit is the same as every other unit. PurposeRepresents ownership of a unique item or piece of content.Acts as a medium of exchange, store of value, or unit of account. TradeabilityTraded on specific NFT marketplaces.Traded on various cryptocurrency exchanges worldwide. Creation ProcessMinted to create a unique digital item.Mined or staked, depending on the underlying blockchain protocol. Underlying TechnologyOften issued on blockchain platforms that support smart contract functionality, like Ethereum.Can be based on various blockchain protocols, not necessarily requiring smart contracts. SupplyTypically limited in number, making them scarce.Most cryptocurrencies have a maximum supply, but the exact number varies by coin. What Can be Made into an NFT? The realm of NFTs is vast, encapsulating a myriad of digital creations. From photographs capturing fleeting moments to pieces of contemporary art, music that resonates, or even whimsical GIFs, the options are nearly limitless. The beauty of NFTs is their inherent ability to bestow uniqueness on digital items, giving them a rarefied value. It’s not just limited to traditional forms of art either; even the casual tweet or internet meme can be transformed into an NFT. Thanks to the NFT marketplaces that act as auction houses, they have made it easy to trade in NFTs and offer support on how to sell an NFT. Music For the musicians and audio creators out there, NFTs present a promising avenue. Various platforms, such as Rarible, OpenSea, Mintable, Ethereum blockchain, Axie Infinity Market, and more, are ready to host your music. Once you’re registered, you get to decide the nature of your release. Do you want to offer an exclusive, one-off track? Or perhaps a series allowing multiple fans to own a piece of your creation? The possibilities are rich, ensuring that artists can express and monetize their music as they see fit. Digital Artwork The digital age has revolutionized art, allowing artists to craft their masterpieces using modern devices. Once they’ve created their vision, whether it be on a tablet, computer, or smartphone, artists can convert their pieces, whether they’re in JPG, PNG, or MP4 formats, into NFTs. This brings tangible value to their digital art, offering them a way to monetize their craft in the expansive NFT marketplace. Games Gaming has transcended just being a hobby; it’s an entire ecosystem now. Within this realm, in-game items, such as avatars, exclusive skins, weapons, or rare armor, hold significant value. Dedicated players who’ve spent hours, days, or even years accumulating these digital assets can now reap real-world benefits by selling them as NFTs. This intersection of gaming and blockchain tech has opened up new streams of revenue for players. Videos Video content, due to its dynamic nature, has carved out a notable place in the NFT universe. For example, NBA Top Shots offers collectors the opportunity to own iconic moments from basketball history. But the horizon is broader; scenes from cult movies, curated video art, or even user-generated content can be tokenized and traded. Platforms like OpenSea have become bustling digital bazaars, offering video NFTs that cater to diverse interests. Physical Artwork Physical artwork has its own beauty and charm. But in the digital age, artists have discovered that they can extend their reach by converting these physical masterpieces into the NFT format. This process involves creating a digital replica of paintings, sculptures, photographs, or any tangible art piece. By transitioning to the NFT marketplace, artists can eliminate the need for intermediaries, often galleries or agents, and engage directly with their audience. This not only provides them with the lion’s share of the profit but also empowers them to retain more control over their work. Furthermore, by embedding royalty clauses within the NFTs, artists can ensure a continued stream of revenue from secondary sales, fostering a sustainable income model. Collectibles Digital collectibles powered by NFTs have surged in popularity due to the unique value proposition they offer. Unlike traditional collectibles, these assets benefit from blockchain’s immutability, ensuring proof of rarity and authenticity. From rare player cards capturing moments of sports magic to exquisite digital art renditions, game paraphernalia, or even sought-after celebrity mementos, the scope is immense. The rarity and limited availability of such NFTs often make them sought-after assets, often fetching impressive prices at auctions. Platforms such as CryptoKitties, CryptoPunks, and NBA Top Shot have become bustling hubs for collectors and enthusiasts, bringing vibrancy to the NFT collectible ecosystem. Tweets and Memes In an age of social media dominance, tweets and memes have evolved from being mere modes of entertainment to valuable digital assets. This was aptly demonstrated when Twitter’s co-founder, Jack Dorsey, auctioned his maiden tweet, garnering a staggering sum of nearly 3 million dollars. In a similar vein, influencers and content creators are embracing meme culture by minting and selling iconic memes as NFTs. This blend of humor, culture, and blockchain technology has created a profitable niche, much to the enjoyment of both creators and collectors. Virtual Real Estate Virtual reality, once the stuff of science fiction, is now a tangible digital frontier. And NFTs have played a pivotal role in enriching this landscape. Beyond just gaming or experiencing alternate realities, users can now own a piece of the virtual world. From buying plots of virtual land and designing their dream digital homes to even cultivating virtual relationships, the possibilities are limitless. Platforms like Decentraland stand as a testament to this evolution, offering a life-like simulation where users can traverse landscapes, establish connections, and even conduct business through their avatars. Pros of NFT’s Non-fungible tokens come as tradeable and unique digital objects thanks to smart contracts. Their unique metadata acts as a digital ‘title deed’ that offers the authenticity of ownership and is trackable. Some of the pros of NFTs include: Cost and time-friendly: Creating an NFT is relatively simple, and determining its value is straightforward due to the availability of existing NFT marketplaces, which make minting, selling, pricing, and bidding for NFTs affordable. Boost Engagement: NFTs, besides being more than a collectible or piece of art, can be used by businesses to boost brand recognition by connecting better with customers and fans by offering them access to exclusive offers and the opportunity to earn rewards. Customer Relationship Management: Unlike physical goods, NFTs are trackable and help to identify the owners helping businesses glean valuable insights into their owners. These come in handy for segmentation and engagement strategies for their brands. In addition, they offer a nifty gateway to target tech-savvy clients. Potential Revenue Streams: because NFTs are driven by digital scarcity, creators can sell these exclusive, limited digital assets that can fetch them a tidy sum. Cons of NFT’s Though NFT trading is an exciting phenomenon, many people are now learning how to make money with NFTs it does come with its own challenges, though: Physical assets still reign supreme: as much as owning NFTs is enticing, the NFT remains a digital asset that pales in comparison to one-of-a-kind physical assets like paintings or sculptures. Environment impact: Minting and transactions of NFTs come with a significant computing process requiring massive amounts of energy. Price volatility: Prices for digital collectibles are subject to volatility, opening risks of losing money from the investment of NFTs and hurting your personal finances. Creating Your First NFT Creating your first Non-Fungible Token (NFT) is an exciting journey into the digital art world. Here’s how to get started: Choose Your Artwork: Anything digital can be an NFT – art, music, videos, or even a tweet. Ensure it’s original content that you have the rights to. Choose a Blockchain: Ethereum is the most commonly used platform for creating NFTs because of its extensive adoption and support. However, alternatives such as Tezos or Flow provide lower gas fees. Set Up a Digital Wallet: You’ll need a wallet that supports NFTs and the blockchain you’ve chosen. MetaMask is a popular choice for Ethereum. Mint Your NFT on a Platform: Platforms like OpenSea, Rarible, or Mintable allow you to mint NFTs. This process involves uploading your digital file and turning it into an NFT on the blockchain. Determine Pricing and Royalties: Establish a price for your NFT. Additionally, many platforms offer the option to earn royalties from subsequent sales. List Your NFT for Sale: Once minted, you can list your NFT for sale on a marketplace. You’ll need to connect your digital wallet to the platform. NFTs and Intellectual Property Rights Navigating intellectual property (IP) rights in the context of NFTs is crucial for creators and collectors: Ownership vs. Rights: Buying an NFT typically grants ownership of the token but not the copyright of the underlying digital asset unless explicitly stated. Creator Rights: Creators retain copyright to their work unless they transfer it. They can earn royalties from secondary sales of the NFT. Licensing: Creators can license their work for specific uses while minting NFTs, allowing for flexibility in how digital assets are utilized by buyers. Infringement Concerns: Both creators and buyers should be aware of copyright infringement risks. Creators must ensure they have the rights to the content they’re minting, and buyers should verify the authenticity and rights associated with an NFT. The Future of NFTs The future of NFTs holds vast potential as they continue to evolve: Wider Adoption: As understanding and interest grow, expect broader adoption across various industries, including art, gaming, entertainment, and even real estate. Technological Advances: Innovations in blockchain technology could reduce environmental impacts, lower transaction fees, and enhance security. Expanded Use Cases: Beyond art and collectibles, NFTs could revolutionize ticketing, certifications, identity verification, and more, offering a secure and verifiable way to represent ownership and rights. Regulatory Landscape: The increasing popularity of NFTs will likely attract more regulatory attention, which could shape the market’s future, potentially adding more security but also more complexity. What is an example of an NFT? The NFT artwork by the digital artist Beeple, ‘Everyday: The First 5000 Days,’ is by far the most popular NFT that brought the discussion of NFTs into households around the world. The digital artwork was auctioned by auction house Christie’s and sold for a whopping $69,346,250. In fact, price-wis,e NFTs, are projected to offer the same value as real-world items. Are NFTs Worth It? The NFT market is currently witnessing an explosive surge, transforming digital images and other forms of art into tangible assets on the blockchain. But the million-dollar question remains: Are NFTs truly worth the investment? As with any emerging market, the landscape surrounding NFTs is still unclear. Their novelty leaves many aspects unexplored, leading to significant uncertainty. Here’s a closer examination of some of the challenges and considerations: Legal and Regulatory Concerns: The legal framework around NFTs remains in its infancy. Issues related to contractual obligations, property rights, intellectual property considerations, privacy concerns, and securities regulations are still largely unaddressed. This poses potential risks for NFT investors and creators as they navigate a landscape that could see dramatic shifts as laws and regulations evolve. Cross-Jurisdictional Challenges: NFT marketplaces function on a global scale, operating seamlessly across borders thanks to the internet. This international dimension further complicates the legal landscape. With different countries likely to approach NFT regulation in varied ways, ensuring compliance and understanding the legal nuances across different jurisdictions becomes a daunting task. Market Volatility: The NFT market is characterized by its extreme volatility. Prices can skyrocket, but they can also plummet. As with any investment, there’s potential for high rewards, but the risks are equally pronounced. Perceived Value: Unlike traditional assets, the value of an NFT is largely subjective and tied to cultural and social trends. While some NFTs have sold for millions, others struggle to find buyers. It’s essential for potential investors to conduct thorough research and understand the market dynamics and the specific niche they’re looking to invest in. Longevity Concerns: While NFTs are the talk of the town today, it’s uncertain how they’ll fare in the long run. Will they continue to grow in popularity and become a mainstay in the investment world? Or will they fade as a temporary trend? Time will tell. In conclusion, while NFTs present exciting opportunities and have already proven lucrative for some, they come with a unique set of challenges and uncertainties. As with any investment, thorough research, understanding the risks, and perhaps even seeking expert advice is crucial before diving into the world of NFTs. Image: Depositphotos This article, "What is an NFT?" was first published on Small Business Trends View the full article

What is an NFT? Non-Fungible Tokens (NFT) are digital assets such as collectibles, gaming, art, and virtual assets that are exchanged over blockchain platforms such as Ethereum, OpenSea, Rarible, Axie Marketplace, or NBA Top Shot Marketplace and come with their digital signature that designate ownership of the asset. As NFTs gain popularity, creators, businesses, and celebrities are increasingly buying and selling them to explore new avenues for brand commercialization and revenue generation through NFT collections. What Exactly is an NFT? Non-Fungible Tokens (NFT) are interchangeable digital assets traded over the internet. NFTs are generated and traded in cryptocurrency which is digital cash with an encrypted key often in the form of a random string of numbers. NFTs are popular today because they offer a unique marketplace for digital assets with even companies creating their own NFTs as part of their marketing mix. Besides these NFTs allow users a flexible way to store, control, and protect the information related to their identity. NFTs creatives can also receive royalties from their NFTs and receive a percentage of future sales of their NFTs. What does NFT stand for? Simply put NFT stands for Non-Fungible Token, which is a one-of-a-kind digital asset that belongs to its owners only. To create an NFT one would have to mint an NFT from a digital asset. Popular NFTs include digital works, digital collectibles, videos, and anything that can be digitalized. How do Non-Fungible Tokens Work? Essentially, a non-fungible token transforms a digital work of art and other collectibles into a one-of-a-kind, verifiable digital asset that can be traded on the NFT market or NFT blockchain technology. Many NFTs come with their own unique information, including ownership and transaction details stored under its smart contract. NFT creators can also add details to their NFTs, such as the creator’s identity, secure links to files, and more during transactions, Those interested in collecting or investing in non-fungible tokens need a digital NFT wallet. A digital wallet is a cryptocurrency wallet that supports the blockchain protocol on which NFTs are built. Users often use Bitcoin, Ethereum network, and Dogecoin as cryptocurrencies, which are the medium of exchange. NFT Vs. Cryptocurrency Cryptocurrencies are digital versions of physical money that are controlled by a private cryptographic key that often involves a string of random numbers. Like paper money, cryptocurrencies offer the same values and help to fuel the digital economy by acting as currency. Ownership of cryptocurrency is established through the possession of a private key, which is used to facilitate transfers. Cryptocurrencies also play a role in transforming a digital file into a non-fungible token, a process known as ‘minting’, and serve as the medium for transactions involving NFTs. Similar to cryptocurrencies, NFTs are issued on blockchains, Each NFT comes with its unique digital signature which allows owners to prove ownership as well as the authenticity of the NFTs. While NFTs and cryptocurrencies frequently function within similar ecosystems and utilize comparable technologies, they have different purposes and characteristics. Below is a side-by-side comparison to clarify the distinctions between them: FeatureNFTs (Non-Fungible Tokens)Cryptocurrencies UniquenessEach NFT is distinct and cannot be replaced with something else.Cryptocurrencies are fungible, meaning each unit is the same as every other unit. PurposeRepresents ownership of a unique item or piece of content.Acts as a medium of exchange, store of value, or unit of account. TradeabilityTraded on specific NFT marketplaces.Traded on various cryptocurrency exchanges worldwide. Creation ProcessMinted to create a unique digital item.Mined or staked, depending on the underlying blockchain protocol. Underlying TechnologyOften issued on blockchain platforms that support smart contract functionality, like Ethereum.Can be based on various blockchain protocols, not necessarily requiring smart contracts. SupplyTypically limited in number, making them scarce.Most cryptocurrencies have a maximum supply, but the exact number varies by coin. What Can be Made into an NFT? The realm of NFTs is vast, encapsulating a myriad of digital creations. From photographs capturing fleeting moments to pieces of contemporary art, music that resonates, or even whimsical GIFs, the options are nearly limitless. The beauty of NFTs is their inherent ability to bestow uniqueness on digital items, giving them a rarefied value. It’s not just limited to traditional forms of art either; even the casual tweet or internet meme can be transformed into an NFT. Thanks to the NFT marketplaces that act as auction houses, they have made it easy to trade in NFTs and offer support on how to sell an NFT. Music For the musicians and audio creators out there, NFTs present a promising avenue. Various platforms, such as Rarible, OpenSea, Mintable, Ethereum blockchain, Axie Infinity Market, and more, are ready to host your music. Once you’re registered, you get to decide the nature of your release. Do you want to offer an exclusive, one-off track? Or perhaps a series allowing multiple fans to own a piece of your creation? The possibilities are rich, ensuring that artists can express and monetize their music as they see fit. Digital Artwork The digital age has revolutionized art, allowing artists to craft their masterpieces using modern devices. Once they’ve created their vision, whether it be on a tablet, computer, or smartphone, artists can convert their pieces, whether they’re in JPG, PNG, or MP4 formats, into NFTs. This brings tangible value to their digital art, offering them a way to monetize their craft in the expansive NFT marketplace. Games Gaming has transcended just being a hobby; it’s an entire ecosystem now. Within this realm, in-game items, such as avatars, exclusive skins, weapons, or rare armor, hold significant value. Dedicated players who’ve spent hours, days, or even years accumulating these digital assets can now reap real-world benefits by selling them as NFTs. This intersection of gaming and blockchain tech has opened up new streams of revenue for players. Videos Video content, due to its dynamic nature, has carved out a notable place in the NFT universe. For example, NBA Top Shots offers collectors the opportunity to own iconic moments from basketball history. But the horizon is broader; scenes from cult movies, curated video art, or even user-generated content can be tokenized and traded. Platforms like OpenSea have become bustling digital bazaars, offering video NFTs that cater to diverse interests. Physical Artwork Physical artwork has its own beauty and charm. But in the digital age, artists have discovered that they can extend their reach by converting these physical masterpieces into the NFT format. This process involves creating a digital replica of paintings, sculptures, photographs, or any tangible art piece. By transitioning to the NFT marketplace, artists can eliminate the need for intermediaries, often galleries or agents, and engage directly with their audience. This not only provides them with the lion’s share of the profit but also empowers them to retain more control over their work. Furthermore, by embedding royalty clauses within the NFTs, artists can ensure a continued stream of revenue from secondary sales, fostering a sustainable income model. Collectibles Digital collectibles powered by NFTs have surged in popularity due to the unique value proposition they offer. Unlike traditional collectibles, these assets benefit from blockchain’s immutability, ensuring proof of rarity and authenticity. From rare player cards capturing moments of sports magic to exquisite digital art renditions, game paraphernalia, or even sought-after celebrity mementos, the scope is immense. The rarity and limited availability of such NFTs often make them sought-after assets, often fetching impressive prices at auctions. Platforms such as CryptoKitties, CryptoPunks, and NBA Top Shot have become bustling hubs for collectors and enthusiasts, bringing vibrancy to the NFT collectible ecosystem. Tweets and Memes In an age of social media dominance, tweets and memes have evolved from being mere modes of entertainment to valuable digital assets. This was aptly demonstrated when Twitter’s co-founder, Jack Dorsey, auctioned his maiden tweet, garnering a staggering sum of nearly 3 million dollars. In a similar vein, influencers and content creators are embracing meme culture by minting and selling iconic memes as NFTs. This blend of humor, culture, and blockchain technology has created a profitable niche, much to the enjoyment of both creators and collectors. Virtual Real Estate Virtual reality, once the stuff of science fiction, is now a tangible digital frontier. And NFTs have played a pivotal role in enriching this landscape. Beyond just gaming or experiencing alternate realities, users can now own a piece of the virtual world. From buying plots of virtual land and designing their dream digital homes to even cultivating virtual relationships, the possibilities are limitless. Platforms like Decentraland stand as a testament to this evolution, offering a life-like simulation where users can traverse landscapes, establish connections, and even conduct business through their avatars. Pros of NFT’s Non-fungible tokens come as tradeable and unique digital objects thanks to smart contracts. Their unique metadata acts as a digital ‘title deed’ that offers the authenticity of ownership and is trackable. Some of the pros of NFTs include: Cost and time-friendly: Creating an NFT is relatively simple, and determining its value is straightforward due to the availability of existing NFT marketplaces, which make minting, selling, pricing, and bidding for NFTs affordable. Boost Engagement: NFTs, besides being more than a collectible or piece of art, can be used by businesses to boost brand recognition by connecting better with customers and fans by offering them access to exclusive offers and the opportunity to earn rewards. Customer Relationship Management: Unlike physical goods, NFTs are trackable and help to identify the owners helping businesses glean valuable insights into their owners. These come in handy for segmentation and engagement strategies for their brands. In addition, they offer a nifty gateway to target tech-savvy clients. Potential Revenue Streams: because NFTs are driven by digital scarcity, creators can sell these exclusive, limited digital assets that can fetch them a tidy sum. Cons of NFT’s Though NFT trading is an exciting phenomenon, many people are now learning how to make money with NFTs it does come with its own challenges, though: Physical assets still reign supreme: as much as owning NFTs is enticing, the NFT remains a digital asset that pales in comparison to one-of-a-kind physical assets like paintings or sculptures. Environment impact: Minting and transactions of NFTs come with a significant computing process requiring massive amounts of energy. Price volatility: Prices for digital collectibles are subject to volatility, opening risks of losing money from the investment of NFTs and hurting your personal finances. Creating Your First NFT Creating your first Non-Fungible Token (NFT) is an exciting journey into the digital art world. Here’s how to get started: Choose Your Artwork: Anything digital can be an NFT – art, music, videos, or even a tweet. Ensure it’s original content that you have the rights to. Choose a Blockchain: Ethereum is the most commonly used platform for creating NFTs because of its extensive adoption and support. However, alternatives such as Tezos or Flow provide lower gas fees. Set Up a Digital Wallet: You’ll need a wallet that supports NFTs and the blockchain you’ve chosen. MetaMask is a popular choice for Ethereum. Mint Your NFT on a Platform: Platforms like OpenSea, Rarible, or Mintable allow you to mint NFTs. This process involves uploading your digital file and turning it into an NFT on the blockchain. Determine Pricing and Royalties: Establish a price for your NFT. Additionally, many platforms offer the option to earn royalties from subsequent sales. List Your NFT for Sale: Once minted, you can list your NFT for sale on a marketplace. You’ll need to connect your digital wallet to the platform. NFTs and Intellectual Property Rights Navigating intellectual property (IP) rights in the context of NFTs is crucial for creators and collectors: Ownership vs. Rights: Buying an NFT typically grants ownership of the token but not the copyright of the underlying digital asset unless explicitly stated. Creator Rights: Creators retain copyright to their work unless they transfer it. They can earn royalties from secondary sales of the NFT. Licensing: Creators can license their work for specific uses while minting NFTs, allowing for flexibility in how digital assets are utilized by buyers. Infringement Concerns: Both creators and buyers should be aware of copyright infringement risks. Creators must ensure they have the rights to the content they’re minting, and buyers should verify the authenticity and rights associated with an NFT. The Future of NFTs The future of NFTs holds vast potential as they continue to evolve: Wider Adoption: As understanding and interest grow, expect broader adoption across various industries, including art, gaming, entertainment, and even real estate. Technological Advances: Innovations in blockchain technology could reduce environmental impacts, lower transaction fees, and enhance security. Expanded Use Cases: Beyond art and collectibles, NFTs could revolutionize ticketing, certifications, identity verification, and more, offering a secure and verifiable way to represent ownership and rights. Regulatory Landscape: The increasing popularity of NFTs will likely attract more regulatory attention, which could shape the market’s future, potentially adding more security but also more complexity. What is an example of an NFT? The NFT artwork by the digital artist Beeple, ‘Everyday: The First 5000 Days,’ is by far the most popular NFT that brought the discussion of NFTs into households around the world. The digital artwork was auctioned by auction house Christie’s and sold for a whopping $69,346,250. In fact, price-wis,e NFTs, are projected to offer the same value as real-world items. Are NFTs Worth It? The NFT market is currently witnessing an explosive surge, transforming digital images and other forms of art into tangible assets on the blockchain. But the million-dollar question remains: Are NFTs truly worth the investment? As with any emerging market, the landscape surrounding NFTs is still unclear. Their novelty leaves many aspects unexplored, leading to significant uncertainty. Here’s a closer examination of some of the challenges and considerations: Legal and Regulatory Concerns: The legal framework around NFTs remains in its infancy. Issues related to contractual obligations, property rights, intellectual property considerations, privacy concerns, and securities regulations are still largely unaddressed. This poses potential risks for NFT investors and creators as they navigate a landscape that could see dramatic shifts as laws and regulations evolve. Cross-Jurisdictional Challenges: NFT marketplaces function on a global scale, operating seamlessly across borders thanks to the internet. This international dimension further complicates the legal landscape. With different countries likely to approach NFT regulation in varied ways, ensuring compliance and understanding the legal nuances across different jurisdictions becomes a daunting task. Market Volatility: The NFT market is characterized by its extreme volatility. Prices can skyrocket, but they can also plummet. As with any investment, there’s potential for high rewards, but the risks are equally pronounced. Perceived Value: Unlike traditional assets, the value of an NFT is largely subjective and tied to cultural and social trends. While some NFTs have sold for millions, others struggle to find buyers. It’s essential for potential investors to conduct thorough research and understand the market dynamics and the specific niche they’re looking to invest in. Longevity Concerns: While NFTs are the talk of the town today, it’s uncertain how they’ll fare in the long run. Will they continue to grow in popularity and become a mainstay in the investment world? Or will they fade as a temporary trend? Time will tell. In conclusion, while NFTs present exciting opportunities and have already proven lucrative for some, they come with a unique set of challenges and uncertainties. As with any investment, thorough research, understanding the risks, and perhaps even seeking expert advice is crucial before diving into the world of NFTs. Image: Depositphotos This article, "What is an NFT?" was first published on Small Business Trends View the full article

The Beats Solo 4 came out last summer—they're Beats' latest headphones. Beats are a more affordable alternative to Apple headphones, and you can often find them with substantial discounts. You can now get the Beats Solo 4 for $99.95 (originally $199.95) after a 50% discount. This is matching the lowest price they've been since their release, according to price-checking tools. The Solo Buds and Studio Buds + are also both also seeing their lowest price right now. Beats Solo 4 $99.99 at Amazon $199.95 Save $99.96 Get Deal Get Deal $99.99 at Amazon $199.95 Save $99.96 Beats by Dre, which is owned by Apple, did some upgrades to the fourth model of their popular Solo headphone series—mainly, having the ability to talk to Siri without using your hands. But they also added personalized spatial audio to your ear shape, giving you "3D audio" that follows the movement of your iPhone (as long as that media supports spatial audio), as well as extending the battery life to an impressive 50 hours of run time. The headphones are on-ear headphones (as opposed to over-ear headphones, which are bigger and cup around your ears), and they lack Active Noise Cancellation and an adjustable EQ option on its app. I like that they still give you the option to plug in a stereo 3.5-mm cable in case you don't want to be wireless. The sound is just as good as you'd expect from Beats headphones: a well-balanced sound with powerful bass and highs. If you don't have an Apple device, you'll miss out on a few features, like the Siri integration, and they lack an Android-friendly codec. The flip side of that is Apple users get great value from these headphones, with AAC and SBC codecs, one-touch pairing with most Apple devices, automatic pairing with devices using iCloud across the Apple ecosystem, audio sharing, and simultaneous connection with certain Apple products (like your iPhone and Apple Watch) according to PCMag's "good" review. Almost every Beats headphone is seeing some hefty discounts at the moment. Check out these other deals: Beats Studio Pro: $179.95 (originally $349.99) Beats Powerbeats Pro Wireless Earbuds: $159.95 ($249.95) Studio Buds +: $119.99 (originally $169.95) Beats Studio Buds: $99.99 ($149.95) Solo Buds: $49.95 (originally $79.99) View the full article

To understand President Donald Trump’s media strategy around the biggest television show of the year, it’s helpful to think of his actions as a brand activation. To command and control as much of the nation’s attention as he could around the Super Bowl, Trump simply took a page out of the advertising playbooks for consumer products. Even as Americans cut their cords and watch fewer hours of live TV every year, the Super Bowl remains a tentpole event that people tune in to see. Rather than zipping past commercials on their DVR or YouTube TV, the splashy ads are considered part of the programming. Brands pay big bucks to get their ads on during the game—the cost of 30 seconds of airtime is now as high as $8 million—though the true cost is much higher. Brands often tee up their ads by prereleasing them online before the game and they follow through with brand activations afterwards to milk their 30 seconds for as long as possible. Trump did something similar. The Super Bowl is already a big day for the president since the network that airs the game traditionally gets a newsy pregame interview. Had Trump relied solely on his pregame interview with Fox News host Bret Baier, though, the headlines would have been out of his hands and might have focused on some of his most unpopular policies. Even sitting down with a friendly network (Fox will become the first network in U.S. history to air a show hosted by a president’s family member), poses its risks to a president’s narrative. Trump was asked questions about his actions, like putting the world’s richest man, Elon Musk, in charge of cutting government spending (a judge recently put restrictions on Musk’s powers, and polling shows Musk is becoming increasingly unpopular); his threats of tariffs on Canada and Mexico, which spooked the stock market before Trump reversed course and pressed pause; and stubbornly high consumer prices that haven’t gone down since he took office despite campaign promises to do so. But rather than rely on the pregame interview alone, Trump attempted to design his own news cycle around the game. Trump was the first sitting president to attend the Super Bowl, grabbing precious airtime showing him saluting the flag during the National Anthem, and like a consumer brand seeking to maximize its ad time, he teed up his appearance and made time for some follow-through. En route to New Orleans for the game, Air Force One’s path crossed over the recently renamed Gulf of America. With an oversize map as his prop, Trump signed a proclamation making Sunday “Gulf of America Day.” The rename and proclamation, of course, does nothing to lower prices or make the U.S. safer, but it does have an awful lot in common with brand stunt naming, like IHOP temporarily calling itself IHOb to promote its burgers, or Coors Light, which released limited-edition “Mondays Light” beers to promote its product on the day after the Super Bowl. Trump left the game early after incorrectly predicting the Kansas City Chiefs would win, but on his way home he looked to make more news, picking a fight with Taylor Swift on his social network and announcing a plan to stop minting pennies. The penny idea is one that’s been floated before, not to mention the fact that Trump’s authority to unilaterally do so is unclear. Still, it has all the hallmarks of his favored form of governance: showy, visceral, and easy to understand. Trump also announced 25% tariffs on aluminum and steel Monday, which may not be as simple or popular, but considering the bread and circuses of his Gulf of America Sunday, the news may well be drowned out by his preferred narratives. View the full article

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big Game is part of the “sustain” strategy, building momentum ahead of the “spike” in viewership. Super Bowl LIX drew 113 million viewers, according to Nielsen. Many brands embraced this strategy, unveiling their commercials early to build buzz and maximize exposure. By midday Sunday, more than 40 ads had already been released, and several organizations had analyzed those aired before Feb. 9. Pre-game Super Bowl ads that made an impact For example, iSpot.tv identified “Budweiser | Super Bowl LIX ‘First Delivery’” as the early winner based on consumer surveys. A young Clydesdale foal, eager to join the Budweiser delivery team, is told he’s too young. While the other horses depart, a keg falls off the wagon unnoticed. The foal, determined to prove himself, embarks on a long journey, pushing the keg through various obstacles. He successfully delivers the keg to the bar, interrupting a “horse walks into a bar” joke and impressing the driver who had dismissed him earlier. The foal is rewarded with recognition and a sense of accomplishment. “Somebody | It Takes All of Us SB LIX,” which features players mentoring kids, was the most emotionally resonant and attention-grabbing Super Bowl ad released before the Big Game, according to DAIVID. It evoked intense positive emotions in over half of viewers, particularly feelings of warmth, inspiration, and pride, all significantly higher than the U.S. average. The ad also held viewers’ attention better than average ads, both at the beginning and the end. And Sprout Social‘s social media analysis showed strong performance for “A Century of Cravings | Uber Eats.” Their successful celebrity-filled advertisement features Matthew McConaughey, Charli XCX, and Martha Stewart and cleverly incorporates the stadium’s name into a joke about Stewart’s Caesar salad. The best Super Bowl ads released during the Big Game Some of the roughly 80 Super Bowl spots cost a record $8 million for 30 seconds this year, per the Associated Press. The granddaddy of rating TV commercials during the Big Game, “Budweiser | Super Bowl LIX ‘First Delivery’” ranked no. 1 with a score of 3.56 out of 5, according to USA Today’s Ad Meter. (Kudos to iSpot.tv for picking this winner ahead of time.) In second spot was “LAY’S | The Little Farmer | :60,” with a score of 3.55. As the video’s description says, “One little potato. One big dream.” In third place was “The ULTRA Hustle | Super Bowl LIX | Michelob ULTRA” with a score of 3.52. As the ad’s description declares, “You can’t out-hustle a hustler. Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser.” In fourth position was “Stella Artois | David & Dave: The Other David” with a score of 3.51. So, David Beckham goes to meet his long-lost twin, played by Matt Damon. What do they have in common? “A love for Stella? Fancy footwork?” Ranked fifth with a score of 3.49 was “Somebody | It Takes All of Us SB LIX.” Congrats to DAIVID for picking this winner ahead of time. It’s also worth noting that “A Century of Cravings | Uber Eats” finished no. 8 in the USA Today Ad Meter rankings. Sprout Social’s analysis of social media was in the ballpark. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Alternative metrics for evaluating Super Bowl ads There are other ways to measure the top ads released during Super Bowl 2025. For example, DAIVID used its AI-powered platform to analyze 65 Super Bowl ads aired Sunday night, predicting their emotional impact and effectiveness. Their AI models combine facial coding, eye tracking, survey data, computer vision, and even listening APIs. “Somebody | It Takes All of Us SB LIX” was not only the most emotionally engaging ad of the 40+ spots released before the Big Game, but it also generated the most intense positive emotions of the 65 ads shown during Sunday’s Super Bowl broadcast. The ad attracted the highest attention levels of any spot shown. In second place was “Jeep | Big Game | Harrison Ford x Jeep | Owner’s Manual.” As the video’s description acknowledges: “Life doesn’t come with an owner’s manual – you have to write your own. And no one knows this better than Harrison Ford.” The ad attracted an intense positive emotional response from 54.2% of viewers, according to DAIVID. In third was “What is Greatness?” from He Get Us. The video’s description asks: “Is being great, as our society defines it, really that great? Or is greatness quite the opposite of what we think it is? In this video, we explore how Jesus redefined true greatness and what it might mean for us. All of us.” And 53.3% of people had intense positive emotional responses. “Own the Dream | Rocket” ranked fourth. The video’s description clearly states: “Everyone deserves their shot at the American Dream.” This generated intense positive emotional responses with 52.6% of people. In fifth place was “Pfizer | Big Game Commercial 2025 | Knock Out.” As the video’s description explains, “Pfizer is fighting for 8 cancer breakthroughs by 2030.” This triggered intense positive emotional responses from 52.3% of people. It’s also worth noting that “LAY’S | The Little Farmer | :60” ranked no. 8 and “Budweiser | Super Bowl LIX ‘First Delivery’” ranked no. 10 in DAIVID’s list of Top 10 Most Emotionally Engaging Super Bowl 2025 ads. Different methodologies can still yield similar results. However, DAIVID’s post-game analysis yielded significantly different insights than USA Today’s. Super Bowl 2025 ads were the least effective in five years, per DAIVID’s Creative Effectiveness Score. The average ad scored 6.2 out of 10, the lowest since 2020, generating less attention and positive emotion than previous years. While many advertisers aimed for humor, serious and purpose-driven ads dominated the top 10, with the NFL’s “Somebody” ad being the most emotionally engaging. Ian Forrester, DAIVID’s CEO and founder, observed: “With the vast majority of Super Bowl advertisers trying to make us laugh this year, it’s interesting that brands that stepped away from the usual Super Bowl celebrity/humor trope have attracted the most positivity. It shows just how hard it is to cut-through when so many are trying the same approach. With overall effectiveness also down, maybe it’s time brands tried something different to get people’s attention on game day.” What’s next: Insights beyond the Big Game In the coming days, digital marketers can expect more rankings from Kantar, System1, and other organizations analyzing the impact of Big Game ads on both performance and branding. These insights matter because metrics like Brand Life and Engaged-View Key Events can serve as KPIs for “spike and sustain” campaigns beyond the Super Bowl – whether for back-to-school season, Thanksgiving, or a major product launch. View the full article

Snap has developed an advanced AI diffusion model capable of generating high-resolution images on mobile devices in seconds, marking a significant leap in mobile-first artificial intelligence. The compact and efficient model is expected to power several new Snapchat features in the coming months. Snap’s latest AI innovation is designed to run entirely on-device, eliminating the need for cloud-based processing while reducing computational costs. The company reports that the model can generate high-resolution images in approximately 1.4 seconds on an iPhone 16 Pro Max. Unlike server-reliant AI tools, Snap’s model is optimized for mobile efficiency, making AI-generated imagery more accessible without requiring heavy processing power. The model achieves its performance through innovative training techniques, transferring knowledge from large-scale diffusion models into a smaller, more efficient architecture. Snap plans to integrate this technology into its platform, enhancing AI-driven experiences for users. The model is expected to support features such as AI Snaps, AI Bitmoji Backgrounds, and other AI-powered visual tools. By leveraging in-house AI advancements, Snap aims to provide faster, high-quality AI tools at a lower operating cost. Snap has maintained a strong focus on model optimization and efficiency, emphasizing its role in making AI tools more affordable and accessible. The company highlighted its continued investment in cutting-edge AI and ML technologies to support mobile-first innovation. “We are inspired by the industry innovation that is making AI tools more efficient, affordable, and accessible, and we look forward to continuing to contribute to the rapid pace of innovation, particularly for mobile-first experiences,” Snap stated in its announcement. This article, "Snap Unveils AI Text-to-Image Model Optimized for Mobile Devices" was first published on Small Business Trends View the full article

Snap has developed an advanced AI diffusion model capable of generating high-resolution images on mobile devices in seconds, marking a significant leap in mobile-first artificial intelligence. The compact and efficient model is expected to power several new Snapchat features in the coming months. Snap’s latest AI innovation is designed to run entirely on-device, eliminating the need for cloud-based processing while reducing computational costs. The company reports that the model can generate high-resolution images in approximately 1.4 seconds on an iPhone 16 Pro Max. Unlike server-reliant AI tools, Snap’s model is optimized for mobile efficiency, making AI-generated imagery more accessible without requiring heavy processing power. The model achieves its performance through innovative training techniques, transferring knowledge from large-scale diffusion models into a smaller, more efficient architecture. Snap plans to integrate this technology into its platform, enhancing AI-driven experiences for users. The model is expected to support features such as AI Snaps, AI Bitmoji Backgrounds, and other AI-powered visual tools. By leveraging in-house AI advancements, Snap aims to provide faster, high-quality AI tools at a lower operating cost. Snap has maintained a strong focus on model optimization and efficiency, emphasizing its role in making AI tools more affordable and accessible. The company highlighted its continued investment in cutting-edge AI and ML technologies to support mobile-first innovation. “We are inspired by the industry innovation that is making AI tools more efficient, affordable, and accessible, and we look forward to continuing to contribute to the rapid pace of innovation, particularly for mobile-first experiences,” Snap stated in its announcement. This article, "Snap Unveils AI Text-to-Image Model Optimized for Mobile Devices" was first published on Small Business Trends View the full article

The world’s leading minds in AI are gathering in Paris for the AI Action Summit, which kicked off on Monday. French president Emmanuel Macron is hosting the summit, which includes Vice President JD Vance among its attendees. But the summit—which is focused on discussion and debate about the future of the technology—comes at a time when things are moving quickly in the AI space. While France’s minister for AI and digital affairs, Clara Chappaz, may want to keep the debate focused on three key objectives for the summit, covering societal and cultural, economic, and diplomatic needs, there’s much more going on at the minute. Between Project Stargate, the U.S.’s $500 billion plan to try and corner off the development of AI and to head off the rise of China in the space, to joint ventures being brokered between Japan and OpenAI to provide proprietary platforms and models to boost businesses there, it may seem like there’s plenty of action happening outside official communiques and conferences. And that’s before you get to the epoch-changing impact of DeepSeek’s arrival, and its R1 model’s ability to upend the economics of the generative AI revolution. This marks the third major summit since the U.K. hosted one at Bletchley Park in November 2023. What, exactly, is the point of these discussions? “In my opinion, this is first and foremost a diplomatic move that aims at facilitating the convergence of AI governance, generating debate on the impact of AI on societies,” says Thomas Husson, vice president and principal analyst at Forrester, who is attending the summit. “It’s unlikely a major announcement will be made, but what matters here is the continuous dialogue on AI global regulation.” But critics argue that, in a world where governments simply aren’t catching up to the private companies engaged in a relentless AI race (and where countries and private companies are striking semi-protectionist deals), “continuous dialogue” may not solve much. “To be the architects of a positive future for AI, governments need to build out the incentives required to make sure the technology works, is safe and is trustworthy—making sure the roof doesn’t fall in on us,” says Gaia Marcus, director of the Ada Lovelace Institute, an independent research institute focused on the development of AI. “Governments also need to build and invest in alternatives that ensure the value and benefits of tech advances can be felt by everyone—and avoid paying extortionate rent to a few large companies for a generation.” The current plan for the summit, as evidenced through a leaked draft of the summit’s pledge, doesn’t do that, Marcus says. “Based on the initial draft, we are concerned that the scaffolding provided by the official summit declaration is not strong enough,” she tells Fast Company. Those in the AI safety space fear that another milquetoast declaration does little more than provide further breathing room for big tech companies to pull away even further from regulation. There are some strong points within the planned pledge at the end of the summit, however. “The declaration does highlight widespread consensus on key structural risks, like market concentration, labor market impacts and sustainability challenges,” Marcus adds. “But it fails to build on the mission of making AI safe and trustworthy.” And more broadly, it all adds up to a growing feeling of hopelessness. View the full article

The Pixel 9 Pro is the latest and most premium model in the Pixel lineup, and right now, the unlocked 128GB Google Pixel 9 Pro is discounted to $799 (originally $999). That's matching the lowest price it has ever been on Amazon, according to price-tracking tools. The 256GB version is also at its lowest price of $899 (originally $1,099), doubling your storage for $100. so too are the 512GB version, currently $1,019 (originally $1,219), and the 1TB version currently $1,249 (originally $1,449). Google Pixel 9 Pro, 128 GB $799.00 at Amazon /images/amazon-prime.svg $999.00 Save $200.00 Get Deal Get Deal $799.00 at Amazon /images/amazon-prime.svg $999.00 Save $200.00 Google Pixel 9 Pro, 256 GB $899.00 at Amazon /images/amazon-prime.svg $1,099.00 Save $200.00 Get Deal Get Deal $899.00 at Amazon /images/amazon-prime.svg $1,099.00 Save $200.00 Google Pixel 9 Pro, 512 GB $1,019.00 at Amazon /images/amazon-prime.svg $1,219.00 Save $200.00 Get Deal Get Deal $1,019.00 at Amazon /images/amazon-prime.svg $1,219.00 Save $200.00 Google Pixel 9 Pro, 1TB $1,249.00 at Amazon /images/amazon-prime.svg $1,449.00 Save $200.00 Get Deal Get Deal $1,249.00 at Amazon /images/amazon-prime.svg $1,449.00 Save $200.00 SEE 1 MORE The Pixel 9 Pro is the middle-of-the-pack option, sandwiched between the cheaper Pixel 9 and the Pixel 9 Pro Fold. (the Pixel 9 Pro XL is essentially the same phone, just bigger). The Pixel 9 Pro comes with 16GB of RAM, starts with 128GB of memory storage, a maximum 120 HZ refresh rate, and the Android 14 operating system. As Lifehacker's associate tech editor Michelle Ehrhardt explained in her review of the Pixel 9 Pro, the phone's hardware is the best Google has made so far, but its AI features still have hiccups. However, AI features will keep improving over time; the most important thing to get right is the hardware. The battery life can last around 18 hours and 40 minutes, according to Michelle's review (she watched YouTube videos the entire time). The main camera has a 50MP shooter, a 48MP ultra-wide camera with a 123-degree field of view, and a 48MP telephoto camera with a 30x Super Res Zoom. If you have the Pixel 8 Pro, you might not notice a huge upgrade in this version. However, if you're upgrading from an older version or doing a switch from a non-Pixel phone, the 9 Pro has a lot to love. One of my favorite things about Pixel phones is the ongoing support for many years. My Pixel 6A still gets all of the updates and tons of AI features that make the phone feel fresh many years later, with the latest ones dropping last month. With the Pixel 9 Pro, you'll be getting a quality phone with software updates for a while (as long as seven years). View the full article

This post was written by Alison Green and published on Ask a Manager. I was interviewed by NPR’s Weekend Edition yesterday about the Trump administration’s attack on federal workers. You can listen here or below: View the full article

Lord Glasman’s criticism comes as tensions rise between liberal and conservative wings of Sir Keir Starmer’s party View the full article

As a small business owner, understanding the significance of a collection letter template is crucial. These letters not only assist in tracking your sales and receivables but also serve as a powerful tool for reclaiming owed money. If you’re in search of innovative strategies or simply wish to refine your approach, this article presents five distinct collection letter samples. Each is meticulously crafted to optimize payment punctuality. Dive in and explore how this template can transform your collection process! What Is a Collection Letter? A collection letter, often regarded as a debt collection letter, is a formal communication dispatched by either a creditor or a collection agency to individuals or entities in default. This situation arises when a debtor fails to acknowledge or fulfill their obligation to repay a specific amount, whether it relates to a loan, credit card, or other financial responsibilities. The primary objective of this correspondence is twofold: to serve as a reminder of the outstanding financial commitment and to motivate the debtor to settle the overdue amount. READ MORE: 12 Printable Invoice Template Options How to Write Debt Collection Letters Navigating the complexities of debt collection can be difficult, especially when aiming to keep a positive relationship with the debtor. Often, collection agencies resort to generic templates, which, though efficient, may not cater to the individual nature of every debt. To strike the right chord with the recipient, personalizing the collection letter to the debtor’s specific situation is crucial. Below are some steps to guide you in crafting an impactful debt collection letter: Step 1: Get to the point Clarity is key when addressing such sensitive matters. From the outset, ensure that your collection letter is straightforward, stating explicitly why you are reaching out. Highlight the outstanding amount, the original due date, and any additional charges or interest accrued. Ambiguity can lead to misunderstandings, which could further complicate the collection process. Step 2: Use a polite, professional tone Treading the fine line between firmness and respect is essential. While it’s crucial to emphasize the seriousness of the situation, it’s equally important to approach the matter with civility. Remember, the end goal is resolution, not confrontation. Adopting a courteous and professional demeanor not only upholds the reputation of your organization but can also foster a more cooperative response from the debtor. Step 3: Keep it short and sweet In collection letters, brevity is a strength. While it’s crucial to provide all pertinent information, avoid overwhelming the debtor with excessive details or jargon. Aim for a concise yet comprehensive approach. Clearly specify the main points: the amount owed, the due date, and any associated penalties. Keep in mind that the clearer and more straightforward your message is, the more likely it is to be comprehended and acted upon. Step 4: Make payment easy Make the payment process easier for the debtor by clearly outlining the available payment methods. Whether they prefer to pay via bank transfer, online portal, check, or another option, present the steps in a straightforward manner. Ensure that your contact details, including a phone number and email address, are prominently displayed. This not only simplifies the process for the debtor but also shows your proactive approach to finding a resolution. Step 5: Follow-up Persistence often pays off. If your initial collection letter doesn’t yield results, be prepared to engage in follow-up actions. Depending on the circumstances, a courteous phone call can often open lines of communication, allowing you to understand the debtor’s situation better and potentially negotiate a payment plan. If personal visits are part of your collection strategy, ensure they are conducted respectfully and professionally. Consider sending a series of escalating letters, each more firm than the last, to emphasize the seriousness of the matter. Remember, the aim is always resolution and recovery, so tailor your approach based on the debtor’s responsiveness. How to Write Debt Collection Letters: Main Points Get to the Point: Clearly state your purpose without unnecessary details. Maintain Politeness: Use a professional tone to avoid confrontations. Keep it Concise: Short letters are often more effective and clear. Ease of Payment: Provide clear payment instructions. Follow-up: If no payment is received, make sure to revisit the matter. READ MORE: Use This Invoice Example to Design Your Own Collection Letter Example Let’s say you’re a small business owner, and you’ve just sent out your invoices for the month. A few days go by, and you don’t receive payment from one of your customers. You give them a call, but there’s no answer. What do you do next? Send a collection letter, of course! Here is the first collection letter template you can use: Dear __________, I’m writing to remind you that payment on your outstanding balance of $ ______ is past due. I strongly encourage you to make payment as soon as possible to avoid any additional fees or penalties. If you have any questions, please don’t hesitate to contact me at ___________. Thank you for your attention to this matter. Sincerely, Your name More Effective Collection Letter Examples Utilizing a collection letter template, such as the one mentioned above, is an excellent initial step; however, further action is necessary to achieve results. Now, let’s examine the second collection letter example that can assist you in receiving the payment you are owed. Second Collection Letter Template The first letter can be effective, but you may need to take a more direct approach to get results. This second collection letter template is designed to do just that. Dear __________, We regret to inform you that you have failed to make a payment on the outstanding balance of your owed debt of __________ dollars. Please take immediate action to rectify this situation. Continuing to neglect debt payments can result in many legal penalties, including wage garnishment, legal action, and seizure of assets. If you have any questions, please do not hesitate to contact our office. Sincerely, Your name READ MORE: Who Owes You Money? Xero Invoice Reminders Help Collect Third Collection Letter Template Let’s take a look at the third collection letter template that can be used as a last resort. This letter should be used when you have had no success in receiving payments and are looking to make a payment arrangement with your client. Dear __________, We regret to inform you that your account with us remains unpaid. Your current balance is $____________ outstanding. To date, we have not received payment or heard from you regarding payment arrangements. Please take immediate action to rectify this situation. If you have any questions, please do not hesitate to contact our offices. Thank you for your attention to this matter. Sincerely, Your name Fourth Collection Letter Template This collection letter template reflects that the client has not made any payments in a while, if at all, and that the business has been unable to reach them via phone or mail. Dear __________, We regret to inform you that we have not received any payments from you in a while and have been unable to reach you via phone or mail. We understand that these are difficult times for everyone, but we must insist on payment of the outstanding balance immediately. Please contact us as soon as possible to make a payment or to discuss arrangements for payment. Thank you for your understanding. Sincerely, Your name Fifth Collection Letter Template This is a collection letter template that mentions that the client has not made any payments, the business has been unable to reach them by phone or mail, it is a final notice, and legal action may be taken. Dear __________, Unfortunately, we have not received any payments from you in several months, and our attempts to reach you by phone or mail have been unsuccessful. We understand that times can be tough, but we must insist on receiving the outstanding balance of $__,___ immediately. This is your final notice and we will be forced to take legal action if payment is not received within 7 days. Thank you for your understanding and attention to this matter. Sincerely, Your name Comparison of Collection Letter Approaches To provide a clearer understanding of how collection letters can be tailored to the situation, the table below breaks down the different approaches taken in each letter. As the sequence progresses from the 1st to the 5th letter, the tone and urgency of the message intensify. Letter #ApproachKey ElementsPurpose 1Polite ReminderGentle reminder of overdue balance; Offer of assistanceGently nudge the debtor and remind them of their outstanding payment 2More Direct ApproachNotice of failure to pay; Consequences of continued neglectBring to attention the seriousness of the debt and potential consequences 3Inquiry and UnderstandingAsking for reasons for non-paymentUnderstand debtor's situation and re-emphasize the importance of payment 4Stern WarningMultiple attempts mentioned; Warning of collection agencyConvey the urgency and potential actions the creditor might take next 5Final NoticeLast chance for resolution before legal actionsProvide the debtor with one last opportunity to clear the dues and avoid legal consequences READ MORE: 10 Invoice Email Template Examples Collection Letter Tips A debt collection letter can be an effective way to collect money owed to you. An effective letter can facilitate the repayment process, bridging the gap between creditors and debtors. Yet, to optimize its efficacy, it’s essential to incorporate certain best practices. Here are six enhanced guidelines to help you curate a persuasive collection letter: Use a template Though not obligatory, employing a standardized template can be beneficial. Templates offer a structured format, ensuring consistency across communications. Not only does this reflect professionalism, but it can also streamline the writing process, especially if you’re managing multiple debts. Plus, having a set pattern can alleviate the stress of starting from scratch, allowing you to focus on the individualized details. Include all relevant information Your collection letters should be repositories of all pertinent details. From the exact outstanding amount and the initial debt date to any accrued interest, be exhaustive. Additionally, always include your current contact information to provide the debtor with several ways to get in touch. This approach removes any uncertainty and paves the way for a more efficient resolution. Be clear It’s extremely important to be clear in your approach. While detailing the situation, strip away any superfluous language. Adopt a straightforward approach, emphasizing the core issue and your expectations. An unequivocal message not only minimizes confusion but also underscores the seriousness of the debt, prompting timely action. Be polite and understanding Dealing with debt can be a stressful and often humbling experience for many. Given the unpredictability of life and the external factors such as the current economic climate marked by inflation, soaring fuel costs, and other pressures, it’s essential to approach every debtor with empathy and respect. Remember, being courteous doesn’t mean compromising firmness. Instead, it means recognizing the human element, the challenges people face, and approaching them with patience. Such understanding can pave the way for more productive and less contentious interactions. Be flexible Recognizing the nuances of each debtor’s situation is crucial in the realm of debt collection. While templates and standardized processes can streamline operations, remember to individualize your approach. Every debt has its own history, reasons, and complexities. Being flexible in your approach, whether regarding repayment plans or the frequency of communication, can lead to significant improvements. Every collection letter should be crafted with a balance of standard information and personal touches that address the particular debtor’s circumstances. Follow the law Navigating the domain of debt collection is not just about effective communication; it’s also about legal adherence. Every jurisdiction comes with its set of regulations that guide and control the process of debt collection. In the U.S., for instance, the Fair Debt Collection Practices Act (FDCPA) lays down specific guidelines to ensure that debt collectors act justly and ethically. Compliance is non-negotiable. Always stay updated with the legal frameworks, regularly reviewing them to ensure your actions are always within the bounds of the law. This not only safeguards your operations but also boosts your credibility among debtors. READ MORE: Report: People Complain About Debt Collection, Even If You Do It Right What Do You Say In a Collection Letter? When a debt remains unpaid, the creditor may pursue legal action to recover the owed amount. In a collection letter, the creditor usually warns that such action will be taken if the debt is not settled. This letter can serve as a scare tactic to encourage the debtor to make a payment, or it may represent the initial step toward legal proceedings. What Is a Collections Letter Template? A collection letter template is a standardized letter utilized by debt collectors to request payment for a debt. This letter usually specifies the amount owed, the deadline for payment, and the collector’s contact information. When using a template, it is essential to conduct thorough research and be aware of your state’s regulations concerning debt collection. How Do You Customize a Collection Letter Template? You can customize a collection letter template by adding your company’s information and by personalizing the letter to fit the individual customer’s situation. For example, if the customer has been a good payer in the past but has missed a payment recently, you may want to include a friendly reminder that payment is due soon. Image: Envato Elements This article, "Effective Collection Letter Templates for Prompt Payments" was first published on Small Business Trends View the full article

As a small business owner, understanding the significance of a collection letter template is crucial. These letters not only assist in tracking your sales and receivables but also serve as a powerful tool for reclaiming owed money. If you’re in search of innovative strategies or simply wish to refine your approach, this article presents five distinct collection letter samples. Each is meticulously crafted to optimize payment punctuality. Dive in and explore how this template can transform your collection process! What Is a Collection Letter? A collection letter, often regarded as a debt collection letter, is a formal communication dispatched by either a creditor or a collection agency to individuals or entities in default. This situation arises when a debtor fails to acknowledge or fulfill their obligation to repay a specific amount, whether it relates to a loan, credit card, or other financial responsibilities. The primary objective of this correspondence is twofold: to serve as a reminder of the outstanding financial commitment and to motivate the debtor to settle the overdue amount. READ MORE: 12 Printable Invoice Template Options How to Write Debt Collection Letters Navigating the complexities of debt collection can be difficult, especially when aiming to keep a positive relationship with the debtor. Often, collection agencies resort to generic templates, which, though efficient, may not cater to the individual nature of every debt. To strike the right chord with the recipient, personalizing the collection letter to the debtor’s specific situation is crucial. Below are some steps to guide you in crafting an impactful debt collection letter: Step 1: Get to the point Clarity is key when addressing such sensitive matters. From the outset, ensure that your collection letter is straightforward, stating explicitly why you are reaching out. Highlight the outstanding amount, the original due date, and any additional charges or interest accrued. Ambiguity can lead to misunderstandings, which could further complicate the collection process. Step 2: Use a polite, professional tone Treading the fine line between firmness and respect is essential. While it’s crucial to emphasize the seriousness of the situation, it’s equally important to approach the matter with civility. Remember, the end goal is resolution, not confrontation. Adopting a courteous and professional demeanor not only upholds the reputation of your organization but can also foster a more cooperative response from the debtor. Step 3: Keep it short and sweet In collection letters, brevity is a strength. While it’s crucial to provide all pertinent information, avoid overwhelming the debtor with excessive details or jargon. Aim for a concise yet comprehensive approach. Clearly specify the main points: the amount owed, the due date, and any associated penalties. Keep in mind that the clearer and more straightforward your message is, the more likely it is to be comprehended and acted upon. Step 4: Make payment easy Make the payment process easier for the debtor by clearly outlining the available payment methods. Whether they prefer to pay via bank transfer, online portal, check, or another option, present the steps in a straightforward manner. Ensure that your contact details, including a phone number and email address, are prominently displayed. This not only simplifies the process for the debtor but also shows your proactive approach to finding a resolution. Step 5: Follow-up Persistence often pays off. If your initial collection letter doesn’t yield results, be prepared to engage in follow-up actions. Depending on the circumstances, a courteous phone call can often open lines of communication, allowing you to understand the debtor’s situation better and potentially negotiate a payment plan. If personal visits are part of your collection strategy, ensure they are conducted respectfully and professionally. Consider sending a series of escalating letters, each more firm than the last, to emphasize the seriousness of the matter. Remember, the aim is always resolution and recovery, so tailor your approach based on the debtor’s responsiveness. How to Write Debt Collection Letters: Main Points Get to the Point: Clearly state your purpose without unnecessary details. Maintain Politeness: Use a professional tone to avoid confrontations. Keep it Concise: Short letters are often more effective and clear. Ease of Payment: Provide clear payment instructions. Follow-up: If no payment is received, make sure to revisit the matter. READ MORE: Use This Invoice Example to Design Your Own Collection Letter Example Let’s say you’re a small business owner, and you’ve just sent out your invoices for the month. A few days go by, and you don’t receive payment from one of your customers. You give them a call, but there’s no answer. What do you do next? Send a collection letter, of course! Here is the first collection letter template you can use: Dear __________, I’m writing to remind you that payment on your outstanding balance of $ ______ is past due. I strongly encourage you to make payment as soon as possible to avoid any additional fees or penalties. If you have any questions, please don’t hesitate to contact me at ___________. Thank you for your attention to this matter. Sincerely, Your name More Effective Collection Letter Examples Utilizing a collection letter template, such as the one mentioned above, is an excellent initial step; however, further action is necessary to achieve results. Now, let’s examine the second collection letter example that can assist you in receiving the payment you are owed. Second Collection Letter Template The first letter can be effective, but you may need to take a more direct approach to get results. This second collection letter template is designed to do just that. Dear __________, We regret to inform you that you have failed to make a payment on the outstanding balance of your owed debt of __________ dollars. Please take immediate action to rectify this situation. Continuing to neglect debt payments can result in many legal penalties, including wage garnishment, legal action, and seizure of assets. If you have any questions, please do not hesitate to contact our office. Sincerely, Your name READ MORE: Who Owes You Money? Xero Invoice Reminders Help Collect Third Collection Letter Template Let’s take a look at the third collection letter template that can be used as a last resort. This letter should be used when you have had no success in receiving payments and are looking to make a payment arrangement with your client. Dear __________, We regret to inform you that your account with us remains unpaid. Your current balance is $____________ outstanding. To date, we have not received payment or heard from you regarding payment arrangements. Please take immediate action to rectify this situation. If you have any questions, please do not hesitate to contact our offices. Thank you for your attention to this matter. Sincerely, Your name Fourth Collection Letter Template This collection letter template reflects that the client has not made any payments in a while, if at all, and that the business has been unable to reach them via phone or mail. Dear __________, We regret to inform you that we have not received any payments from you in a while and have been unable to reach you via phone or mail. We understand that these are difficult times for everyone, but we must insist on payment of the outstanding balance immediately. Please contact us as soon as possible to make a payment or to discuss arrangements for payment. Thank you for your understanding. Sincerely, Your name Fifth Collection Letter Template This is a collection letter template that mentions that the client has not made any payments, the business has been unable to reach them by phone or mail, it is a final notice, and legal action may be taken. Dear __________, Unfortunately, we have not received any payments from you in several months, and our attempts to reach you by phone or mail have been unsuccessful. We understand that times can be tough, but we must insist on receiving the outstanding balance of $__,___ immediately. This is your final notice and we will be forced to take legal action if payment is not received within 7 days. Thank you for your understanding and attention to this matter. Sincerely, Your name Comparison of Collection Letter Approaches To provide a clearer understanding of how collection letters can be tailored to the situation, the table below breaks down the different approaches taken in each letter. As the sequence progresses from the 1st to the 5th letter, the tone and urgency of the message intensify. Letter #ApproachKey ElementsPurpose 1Polite ReminderGentle reminder of overdue balance; Offer of assistanceGently nudge the debtor and remind them of their outstanding payment 2More Direct ApproachNotice of failure to pay; Consequences of continued neglectBring to attention the seriousness of the debt and potential consequences 3Inquiry and UnderstandingAsking for reasons for non-paymentUnderstand debtor's situation and re-emphasize the importance of payment 4Stern WarningMultiple attempts mentioned; Warning of collection agencyConvey the urgency and potential actions the creditor might take next 5Final NoticeLast chance for resolution before legal actionsProvide the debtor with one last opportunity to clear the dues and avoid legal consequences READ MORE: 10 Invoice Email Template Examples Collection Letter Tips A debt collection letter can be an effective way to collect money owed to you. An effective letter can facilitate the repayment process, bridging the gap between creditors and debtors. Yet, to optimize its efficacy, it’s essential to incorporate certain best practices. Here are six enhanced guidelines to help you curate a persuasive collection letter: Use a template Though not obligatory, employing a standardized template can be beneficial. Templates offer a structured format, ensuring consistency across communications. Not only does this reflect professionalism, but it can also streamline the writing process, especially if you’re managing multiple debts. Plus, having a set pattern can alleviate the stress of starting from scratch, allowing you to focus on the individualized details. Include all relevant information Your collection letters should be repositories of all pertinent details. From the exact outstanding amount and the initial debt date to any accrued interest, be exhaustive. Additionally, always include your current contact information to provide the debtor with several ways to get in touch. This approach removes any uncertainty and paves the way for a more efficient resolution. Be clear It’s extremely important to be clear in your approach. While detailing the situation, strip away any superfluous language. Adopt a straightforward approach, emphasizing the core issue and your expectations. An unequivocal message not only minimizes confusion but also underscores the seriousness of the debt, prompting timely action. Be polite and understanding Dealing with debt can be a stressful and often humbling experience for many. Given the unpredictability of life and the external factors such as the current economic climate marked by inflation, soaring fuel costs, and other pressures, it’s essential to approach every debtor with empathy and respect. Remember, being courteous doesn’t mean compromising firmness. Instead, it means recognizing the human element, the challenges people face, and approaching them with patience. Such understanding can pave the way for more productive and less contentious interactions. Be flexible Recognizing the nuances of each debtor’s situation is crucial in the realm of debt collection. While templates and standardized processes can streamline operations, remember to individualize your approach. Every debt has its own history, reasons, and complexities. Being flexible in your approach, whether regarding repayment plans or the frequency of communication, can lead to significant improvements. Every collection letter should be crafted with a balance of standard information and personal touches that address the particular debtor’s circumstances. Follow the law Navigating the domain of debt collection is not just about effective communication; it’s also about legal adherence. Every jurisdiction comes with its set of regulations that guide and control the process of debt collection. In the U.S., for instance, the Fair Debt Collection Practices Act (FDCPA) lays down specific guidelines to ensure that debt collectors act justly and ethically. Compliance is non-negotiable. Always stay updated with the legal frameworks, regularly reviewing them to ensure your actions are always within the bounds of the law. This not only safeguards your operations but also boosts your credibility among debtors. READ MORE: Report: People Complain About Debt Collection, Even If You Do It Right What Do You Say In a Collection Letter? When a debt remains unpaid, the creditor may pursue legal action to recover the owed amount. In a collection letter, the creditor usually warns that such action will be taken if the debt is not settled. This letter can serve as a scare tactic to encourage the debtor to make a payment, or it may represent the initial step toward legal proceedings. What Is a Collections Letter Template? A collection letter template is a standardized letter utilized by debt collectors to request payment for a debt. This letter usually specifies the amount owed, the deadline for payment, and the collector’s contact information. When using a template, it is essential to conduct thorough research and be aware of your state’s regulations concerning debt collection. How Do You Customize a Collection Letter Template? You can customize a collection letter template by adding your company’s information and by personalizing the letter to fit the individual customer’s situation. For example, if the customer has been a good payer in the past but has missed a payment recently, you may want to include a friendly reminder that payment is due soon. Image: Envato Elements This article, "Effective Collection Letter Templates for Prompt Payments" was first published on Small Business Trends View the full article

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Two questions to ask when choosing new tools. By Alan Anderson, CPA Transforming Audit for the Future Go PRO for members-only access to more Alan Anderson. View the full article

OpenAI is trying really hard to make ChatGPT Search into a viable product. It's available for free, to all users, without limits. And now, just like with Google Search, it can be used without logging into an account. But even with all it AI features, Google Search still focuses on giving you links to pages directly, while ChatGPT Search instead uses online sources to give you an answer, backed up by links. You can click the links in your answer's sources to open a website (and you really should check ChatGPT's homework, as it tends to hallucinate quite a bit), but the question remains: is ChatGPT Search worth making your default search engine, and is that even possible? What is ChatGPT Search? Credit: Khamosh Pathak ChatGPT Search is OpenAI's attempt at integrating something akin to an internet search engine into its AI products. You access it through the same page as regular ChatGPT— clicking the "Search" button before pressing "Enter" will turn your question into a search instead. OpenAI will then pipe the knowledge from its internet search, gathering the latest information, into its latest AI model. The result is still a verbose, text-heavy answer to your question, but now with links to sources cited throughout. Though, for topics like the weather, you do get visual results. Even compared to Perplexity, ChatGPT's Search interface is light on media, contextual information, and videos. Compared to Google Search, you don't get boxes of sponsored posts or product lists. You also, by default, don't get a list of links, but you can scroll down to the bottom of your answer and click the Sources button to open a short list up in a sidebar. The interface is simple: it's still just text, but better formatted, giving you different sections with citations, and highlighting different results. Should you make ChatGPT Search your default search engine?A user's default search engine is a coveted spot, and most browsers only include a couple of popular and safe options like Google Search, DuckDuckGo, Bing, and so on. So far, no browser has made space for ChatGPT Search on that list. There are, however, workarounds. In fact, OpenAI's official method itself is a workaround. It turns out that browsers like Chrome and Firefox will let you switch the default browser, but only if it comes in form of a vetted extension from their own extensions store. Before I get to these workarounds, I want to say that this caution does make sense. A search engine is a window to your entire online world. Many users don't manually type in website URLs to navigate to webpages anymore. They search on Google instead, and click the first link that pops up (a dangerous practice that leads to a lot of phishing scams, but that's besides the point). Trust is a huge factor when you're choosing a search engine, and I'm not sure if ChatGPT clears that bar yet. In our comparison between Google Search and ChatGPT Search, we found the ChatGPT Search interface to be much better than the bloated mess that Google Search has become. ChatGPT Search is good at explaining things to you directly and can be a great way to research a product deeply before buying something new. But for day-to-day use, where you're searching around to get a link to a web page, ChatGPT Search just doesn't cut it. For most users, I would recommend you stick with Google, use a couple of tips to remove the AI nuisances if you wish, or consider a privacy-friendly search engine like Kagi. How to make ChatGPT Search your default search engine, if you mustIf you've come this far and still want to set ChatGPT Search as your default search engine, you can do so using OpenAI's official ChatGPT Search Chrome extension. This works in Chrome and other Chromium-based browsers like Microsoft Edge, Vivaldi, Brave, and so on. Note, though, that Microsoft Edge throws up an extra popup when you try to enable it, and Chrome, too, will ask for confirmation before it lets go of the default search engine spot. Still, once installed, anything you type in the URL bar that isn't a valid web address will instead directly go through ChatGPT Search. Credit: Khamosh Pathak Safari and Firefox, unfortunately, don't support ChatGPT Search as a search engine, and there's no extension for them, either. Though, there's still a workaround for Firefox, which I'll go over in the next section. How to create a ChatGPT Search shortcut Even if you're able to make ChatGPT Search your default search engine, for most people, I think it would be best to create a shortcut for ChatGPT Search instead. It's called Site Search, and it's available in all Chromium browsers as well as Firefox (sorry, Safari users). It's a really straightforward process in Chromium browsers. Open Settings in Chrome, go to Search Engine from the sidebar, and in the Site Search section, click the Add button. Here, enter "https://chatgpt.com/?q=%s&hints=search" in the URL section, and use something like "@gpt" as a shortcut. Give it a name, like "ChatGPT Search" and click Save. Credit: Khamosh Pathak Now, go to the URL bar, type "@gpt" or whatever you named your shortcut, hit the space bar, and type out what you want to ask ChatGPT Search. When you hit enter, it will open the results in ChatGPT, just like it would if ChatGPT were your default search engine. In Firefox, setting this kind of shortcut requires accessing the hidden settings page. Type "about:config" in the address bar, and click Accept the Risk and Continue. In the Search bar, type "browser.urlbar.update2.engineAliasRefresh", and click the Plus icon next to the search result. Now, make sure that the value is True. Credit: Khamosh Pathak Now, go to Firefox settings, and from the sidebar, choose Search. In the Search Shortcuts section, click the Add button. Add "https://chatgpt.com/?q=%s&hints=search" as the Engine URL, give it a name, and an alias, which is the shortcut. Then, click Add Engine. Credit: Khamosh Pathak Now, you've added ChatGPT as a site search that you can trigger using a shortcut. Credit: Khamosh Pathak The new ChatGPT site search will also now show up now in the Default Search Engine box, so if you really want to, you can make ChatGPT your default search in Firefox, too. Again, though, I wouldn't recommend you go that far. View the full article

After a year of dominating U.S. headlines for everything from a major E. coli outbreak to a visit from Donald Trump, McDonald’s today announced its fourth-quarter and full-year 2024 financial report. Here’s a quick look at the numbers: Fourth-quarter revenue was $6.4 billion Fourth-quarter net income was $2.2 billion Full-year revenue was $25.9 billion Full-year net income was $8.2 billion Global comparable sales increased by 0.4% in the fourth quarter, while U.S. comparable sales dropped by 1.4% in the same period. (That’s compared to a 4.3% gain in the fourth quarter last year.) The data shows that while McDonald’s has made progress globally, U.S. numbers remain sluggish as the chain struggles to strike the right balance between fair prices and profit. The $5 meal deal: A financial mixed bag Over the past several months, McDonald’s has been on a mission to dispel its reputation as a villain of the American inflation story. In a LendingTree survey last May, 65% of respondents said they’d been “shocked” by a fast food bill in the past six months, while 80% said they considered fast food to be a “luxury.” Plenty of ire has been directed at McDonald’s for its perceived role in contributing to unaffordable fast food costs. To combat that perception and win customers back, McDonald’s launched a $5 value meal in June. While the deal was meant to be a limited-time offering, the campaign’s popularity (and financial payoff; it’s been credited for saving the chain’s third quarter) led McDonald’s to extend the $5 meal into December 2024. Then, in November, McDonald’s once again promised to offer its value meal for at least the first half of 2025. On an earnings call today, a McDonald’s spokesperson shared that Q4 was the company’s best quarter of the year with the American low-income consumer segment. However, per the financial report, the 1.4% drop in U.S. comparable sales could be attributed to “a decline in average check, partly offset by slightly positive comparable guest counts”—meaning that, as customers are spending less per meal, McDonald’s is having trouble recouping the difference. The impact of the E. coli outbreak continues There’s another reason for McDonald’s lackluster fourth quarter in the U.S., according to CEO Chris Kempczinski: the lasting impact of last year’s E. coli outbreak, which sent the company’s stock into a tailspin at the time. “Our fourth-quarter performance reflects the impact of the food incident,” Kempczinski said during today’s earnings call. The outbreak, which emerged in late October, sickened dozens of McDonald’s customers and killed one person, causing the company to temporarily remove its Quarter Pounder from thousands of stores. Months later, it seems like the company is still working to regain consumers’ trust as it continues to navigate a rocky economic climate. Nevertheless, investors are relatively optimistic about the company’s outlook: As of this writing, shares of McDonald’s (NYSE: MCD) are up almost 5%, to about $309 per share. View the full article