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FT reporters round up 2025’s biggest market storiesView the full article

Market has been hit by The President’s tariffs deterring US buyersView the full article

These expert insights show SEO marketers and decision-makers exactly where to focus in 2026 to protect organic visibility and turn discovery into real business impact. The post 20 SEO Experts Offer Their Advice For 2026 appeared first on Search Engine Journal. View the full article

In today’s dynamic work environment, effective training and development are essential for organizational success. To achieve this, you need to align your training initiatives with organizational goals, conduct a thorough skills gap analysis, and actively engage employees in the process. By implementing diverse training methods and establishing metrics to measure progress, you can guarantee that your workforce is equipped to meet evolving market demands. Comprehending these strategies is the first step toward nurturing a culture of continuous learning. Key Takeaways Align training initiatives with organizational goals to ensure relevance and effectiveness in developing employee skills. Conduct a skills gap analysis to identify training needs and prioritize development efforts based on organizational objectives. Engage employees in the training process by incorporating their feedback and personalizing learning paths to enhance motivation and satisfaction. Implement a diverse mix of training methods, including e-learning, workshops, and microlearning, to cater to various learning styles and boost retention. Establish clear metrics to measure training effectiveness, such as completion rates and employee feedback, to evaluate impact on productivity and engagement. Identify Organizational Goals and Objectives Identifying organizational goals and objectives is a fundamental step in crafting effective workplace training and development strategies. Engaging stakeholders guarantees your training initiatives align with broader company visions, enhancing their relevance. Conducting a thorough review of existing performance metrics clarifies the specific skills and competencies necessary to achieve organizational success. To remain competitive, regularly assess and update these goals, adapting your strategic training and development accordingly. Setting clear, measurable objectives for training allows you to track progress and evaluate the effectiveness of your development programs over time. Involving employees in the goal-setting process not merely cultivates a sense of ownership but additionally boosts engagement, leading to higher motivation and commitment to achieving training objectives. This alignment between organizational needs and individual aspirations is essential for jobs in training and development, guaranteeing that training and development in the workplace effectively supports both employee growth and organizational success. Conduct a Skills Gap Analysis To effectively address training needs, conducting a skills gap analysis is essential for any organization aiming to align employee capabilities with its objectives. This process identifies discrepancies between current skills and those required to meet goals, enabling you to prioritize training needs effectively. To perform a skills gap analysis, collect data through employee surveys, performance reviews, and industry benchmarks, which provide valuable insights into existing competencies. Engage Employees in the Training Process After pinpointing skills gaps, engaging employees in the training process improves the effectiveness of development initiatives. When you actively support your team’s learning, about 80% of employees respond positively. Incorporating their feedback during training design makes programs more relevant, increasing engagement and retention rates. A collaborative environment boosts productivity, as employees feel valued and invested in their growth. To further this effort, consider personalized learning paths customized to individual preferences, greatly increasing motivation. Regularly involving employees in evaluating training effectiveness keeps programs aligned with their evolving skills and career aspirations, maintaining high engagement levels. Strategy Benefits Actively support learning Increases positive employee response Incorporate feedback Increases relevance and retention rates Promote collaboration Improves productivity and value perception Personalize learning paths Increases engagement and motivation Involve in evaluation Aligns training with career aspirations Implement Diverse Training Methods To effectively implement diverse training methods, you should consider various learning formats that cater to different preferences. Combining e-learning with workshops and mentorship programs not solely improves engagement but additionally encourages collaborative experiences among employees. Varied Learning Formats How can varied learning formats transform workplace training? By utilizing a mix of training methods—like on-the-job training, workshops, e-learning, and mentorship programs—you cater to different learning styles. This approach improves overall skill acquisition. Blended learning, which merges online and in-person training, can boost retention rates by up to 60% compared to traditional methods. Microlearning modules allow you to engage with content in bite-sized pieces, making it easier to retain and apply knowledge. A survey indicates that 70% of employees prefer varied training formats, highlighting the demand for personalized and flexible learning experiences. Interactive sessions, such as role-playing and group discussions, increase engagement and satisfaction, further enhancing the effectiveness of training programs. Encourage Collaborative Experiences Encouraging collaborative experiences in workplace training can markedly improve learning outcomes, as employees often benefit from engaging with one another. By implementing diverse training methods like workshops, e-learning, and mentorship programs, you cater to various learning styles, enhancing engagement and retention rates. Blended learning approaches, which mix in-person and online training, can boost knowledge retention by up to 60%. Furthermore, collaborative activities such as group discussions and team-based projects promote social learning and improve communication skills. Utilizing technology for virtual collaboration allows real-time skill application, preparing employees for workplace challenges. Peer-to-peer learning through structured collaboration builds relationships and leverages diverse skill sets, creating a more innovative and adaptable workforce. Training Method Benefits Examples Workshops Hands-on experience Skill-building sessions E-learning Flexible, self-paced learning Online courses Mentorship Programs Personalized guidance One-on-one coaching Establish Metrics to Measure Progress Establishing metrics to measure progress in workplace training is crucial as it provides organizations with the ability to evaluate the effectiveness of their programs. Clear metrics, like training completion rates and participant feedback scores, enable you to track how well training initiatives perform and identify areas needing improvement. Key performance indicators (KPIs), such as employee productivity and retention rates, can illustrate the direct impact of training on overall business performance. Regularly analyzing data from performance assessments before and after training offers measurable insights into skill acquisition and retention. After training, utilizing employee engagement surveys can help gauge satisfaction levels and gather qualitative data to refine future sessions. Implementing a structured evaluation process, like the Kirkpatrick Model, allows you to assess training outcomes across multiple levels, from immediate reactions to long-term behavior changes, ensuring a thorough grasp of training effectiveness. Provide Regular Feedback and Adjust Strategies Feedback plays a crucial role in refining training and development strategies within organizations. Regular feedback allows you to capture employee insights, which can lead to a remarkable 70% increase in engagement when integrated into training programs. Conducting employee engagement surveys and 1:1 meetings provides valuable information that helps align training strategies with both employee needs and organizational goals. Organizations that excel in training often measure outcomes through key performance indicators (KPIs) to assess effectiveness. Frequent and honest feedback sessions can improve training considerably, as studies show that companies soliciting feedback experience up to a 30% higher employee retention rate. By incorporating this feedback into training evaluations, you can identify knowledge gaps and adapt your training approaches accordingly. This ultimately enhances the overall return on investment (ROI) from your training efforts, making it vital to continuously adjust strategies based on the insights gathered from your workforce. Foster a Culture of Continuous Learning Creating a culture of continuous learning is essential for organizations aiming to thrive in today’s fast-paced business environment. When you invest in ongoing development, you improve employee retention by 30%, as people prefer to stay where they can grow professionally. This commitment additionally leads to a 37% increase in productivity, enabling employees to adapt quickly to new technologies and processes. Importantly, 80% of employees report feeling more engaged when their company supports their learning, resulting in higher job satisfaction and morale. Moreover, organizations with a continuous learning culture are 46% more likely to launch new products or services first, showcasing their agility. By addressing skill gaps, companies can reduce them by 30%, ensuring their workforce remains relevant in a swiftly changing job market. Frequently Asked Questions What Are the 7 Steps to Create an Effective Training Program? To create an effective training program, start by identifying your organization’s goals and objectives. Next, conduct a skills gap analysis to determine the differences between current employee skills and future needs. Choose appropriate training methods, like workshops or e-learning, based on these needs. Implement the training and monitor progress closely. Finally, evaluate the program’s effectiveness by examining skill acquisition and gathering feedback, making adjustments for continuous improvement when necessary. What Are the 9 Essential Workplace Skills? To succeed in the workplace, you’ll need nine crucial skills. First, strong communication helps convey ideas clearly. Problem-solving enables you to analyze and tackle challenges. Adaptability guarantees you can adjust to changes. Teamwork promotes collaboration, whereas digital literacy allows you to navigate technology. Furthermore, critical thinking, time management, emotional intelligence, leadership, and creativity are indispensable. Acquiring these skills not just improves your effectiveness but also boosts your job security in a competitive environment. What Is the 70 20 10 Rule for Training and Development? The 70-20-10 rule for training and development suggests that 70% of your learning happens through on-the-job experiences, 20% comes from social interactions and feedback, and only 10% is derived from formal education. This model emphasizes practical application and peer learning, encouraging you to engage with real-world scenarios. What Are the 5 P’s of Professional Growth? The 5 P’s of Professional Growth are Purpose, Passion, Persistence, Practice, and Patience. First, identify your Purpose to align your career goals with your values. Next, cultivate your Passion for your work to boost satisfaction and productivity. Then, embrace Persistence to overcome challenges you’ll face. Regularly engage in Practice to improve and maintain your skills. Finally, develop Patience, as growth takes time and often involves steering through setbacks along the way. Conclusion In conclusion, implementing these seven crucial strategies can greatly improve workplace training and development. By aligning training with organizational goals, conducting a skills gap analysis, and engaging employees, you create a more effective learning environment. Utilizing diverse training methods and establishing metrics for progress guarantees continuous improvement. Regular feedback and cultivating a culture of learning further support your workforce’s growth. Adopting these strategies not merely boosts employee engagement but additionally drives overall organizational success in a competitive environment. Image via Google Gemini This article, "7 Essential Strategies for Effective Workplace Training and Development" was first published on Small Business Trends View the full article

In today’s dynamic work environment, effective training and development are essential for organizational success. To achieve this, you need to align your training initiatives with organizational goals, conduct a thorough skills gap analysis, and actively engage employees in the process. By implementing diverse training methods and establishing metrics to measure progress, you can guarantee that your workforce is equipped to meet evolving market demands. Comprehending these strategies is the first step toward nurturing a culture of continuous learning. Key Takeaways Align training initiatives with organizational goals to ensure relevance and effectiveness in developing employee skills. Conduct a skills gap analysis to identify training needs and prioritize development efforts based on organizational objectives. Engage employees in the training process by incorporating their feedback and personalizing learning paths to enhance motivation and satisfaction. Implement a diverse mix of training methods, including e-learning, workshops, and microlearning, to cater to various learning styles and boost retention. Establish clear metrics to measure training effectiveness, such as completion rates and employee feedback, to evaluate impact on productivity and engagement. Identify Organizational Goals and Objectives Identifying organizational goals and objectives is a fundamental step in crafting effective workplace training and development strategies. Engaging stakeholders guarantees your training initiatives align with broader company visions, enhancing their relevance. Conducting a thorough review of existing performance metrics clarifies the specific skills and competencies necessary to achieve organizational success. To remain competitive, regularly assess and update these goals, adapting your strategic training and development accordingly. Setting clear, measurable objectives for training allows you to track progress and evaluate the effectiveness of your development programs over time. Involving employees in the goal-setting process not merely cultivates a sense of ownership but additionally boosts engagement, leading to higher motivation and commitment to achieving training objectives. This alignment between organizational needs and individual aspirations is essential for jobs in training and development, guaranteeing that training and development in the workplace effectively supports both employee growth and organizational success. Conduct a Skills Gap Analysis To effectively address training needs, conducting a skills gap analysis is essential for any organization aiming to align employee capabilities with its objectives. This process identifies discrepancies between current skills and those required to meet goals, enabling you to prioritize training needs effectively. To perform a skills gap analysis, collect data through employee surveys, performance reviews, and industry benchmarks, which provide valuable insights into existing competencies. Engage Employees in the Training Process After pinpointing skills gaps, engaging employees in the training process improves the effectiveness of development initiatives. When you actively support your team’s learning, about 80% of employees respond positively. Incorporating their feedback during training design makes programs more relevant, increasing engagement and retention rates. A collaborative environment boosts productivity, as employees feel valued and invested in their growth. To further this effort, consider personalized learning paths customized to individual preferences, greatly increasing motivation. Regularly involving employees in evaluating training effectiveness keeps programs aligned with their evolving skills and career aspirations, maintaining high engagement levels. Strategy Benefits Actively support learning Increases positive employee response Incorporate feedback Increases relevance and retention rates Promote collaboration Improves productivity and value perception Personalize learning paths Increases engagement and motivation Involve in evaluation Aligns training with career aspirations Implement Diverse Training Methods To effectively implement diverse training methods, you should consider various learning formats that cater to different preferences. Combining e-learning with workshops and mentorship programs not solely improves engagement but additionally encourages collaborative experiences among employees. Varied Learning Formats How can varied learning formats transform workplace training? By utilizing a mix of training methods—like on-the-job training, workshops, e-learning, and mentorship programs—you cater to different learning styles. This approach improves overall skill acquisition. Blended learning, which merges online and in-person training, can boost retention rates by up to 60% compared to traditional methods. Microlearning modules allow you to engage with content in bite-sized pieces, making it easier to retain and apply knowledge. A survey indicates that 70% of employees prefer varied training formats, highlighting the demand for personalized and flexible learning experiences. Interactive sessions, such as role-playing and group discussions, increase engagement and satisfaction, further enhancing the effectiveness of training programs. Encourage Collaborative Experiences Encouraging collaborative experiences in workplace training can markedly improve learning outcomes, as employees often benefit from engaging with one another. By implementing diverse training methods like workshops, e-learning, and mentorship programs, you cater to various learning styles, enhancing engagement and retention rates. Blended learning approaches, which mix in-person and online training, can boost knowledge retention by up to 60%. Furthermore, collaborative activities such as group discussions and team-based projects promote social learning and improve communication skills. Utilizing technology for virtual collaboration allows real-time skill application, preparing employees for workplace challenges. Peer-to-peer learning through structured collaboration builds relationships and leverages diverse skill sets, creating a more innovative and adaptable workforce. Training Method Benefits Examples Workshops Hands-on experience Skill-building sessions E-learning Flexible, self-paced learning Online courses Mentorship Programs Personalized guidance One-on-one coaching Establish Metrics to Measure Progress Establishing metrics to measure progress in workplace training is crucial as it provides organizations with the ability to evaluate the effectiveness of their programs. Clear metrics, like training completion rates and participant feedback scores, enable you to track how well training initiatives perform and identify areas needing improvement. Key performance indicators (KPIs), such as employee productivity and retention rates, can illustrate the direct impact of training on overall business performance. Regularly analyzing data from performance assessments before and after training offers measurable insights into skill acquisition and retention. After training, utilizing employee engagement surveys can help gauge satisfaction levels and gather qualitative data to refine future sessions. Implementing a structured evaluation process, like the Kirkpatrick Model, allows you to assess training outcomes across multiple levels, from immediate reactions to long-term behavior changes, ensuring a thorough grasp of training effectiveness. Provide Regular Feedback and Adjust Strategies Feedback plays a crucial role in refining training and development strategies within organizations. Regular feedback allows you to capture employee insights, which can lead to a remarkable 70% increase in engagement when integrated into training programs. Conducting employee engagement surveys and 1:1 meetings provides valuable information that helps align training strategies with both employee needs and organizational goals. Organizations that excel in training often measure outcomes through key performance indicators (KPIs) to assess effectiveness. Frequent and honest feedback sessions can improve training considerably, as studies show that companies soliciting feedback experience up to a 30% higher employee retention rate. By incorporating this feedback into training evaluations, you can identify knowledge gaps and adapt your training approaches accordingly. This ultimately enhances the overall return on investment (ROI) from your training efforts, making it vital to continuously adjust strategies based on the insights gathered from your workforce. Foster a Culture of Continuous Learning Creating a culture of continuous learning is essential for organizations aiming to thrive in today’s fast-paced business environment. When you invest in ongoing development, you improve employee retention by 30%, as people prefer to stay where they can grow professionally. This commitment additionally leads to a 37% increase in productivity, enabling employees to adapt quickly to new technologies and processes. Importantly, 80% of employees report feeling more engaged when their company supports their learning, resulting in higher job satisfaction and morale. Moreover, organizations with a continuous learning culture are 46% more likely to launch new products or services first, showcasing their agility. By addressing skill gaps, companies can reduce them by 30%, ensuring their workforce remains relevant in a swiftly changing job market. Frequently Asked Questions What Are the 7 Steps to Create an Effective Training Program? To create an effective training program, start by identifying your organization’s goals and objectives. Next, conduct a skills gap analysis to determine the differences between current employee skills and future needs. Choose appropriate training methods, like workshops or e-learning, based on these needs. Implement the training and monitor progress closely. Finally, evaluate the program’s effectiveness by examining skill acquisition and gathering feedback, making adjustments for continuous improvement when necessary. What Are the 9 Essential Workplace Skills? To succeed in the workplace, you’ll need nine crucial skills. First, strong communication helps convey ideas clearly. Problem-solving enables you to analyze and tackle challenges. Adaptability guarantees you can adjust to changes. Teamwork promotes collaboration, whereas digital literacy allows you to navigate technology. Furthermore, critical thinking, time management, emotional intelligence, leadership, and creativity are indispensable. Acquiring these skills not just improves your effectiveness but also boosts your job security in a competitive environment. What Is the 70 20 10 Rule for Training and Development? The 70-20-10 rule for training and development suggests that 70% of your learning happens through on-the-job experiences, 20% comes from social interactions and feedback, and only 10% is derived from formal education. This model emphasizes practical application and peer learning, encouraging you to engage with real-world scenarios. What Are the 5 P’s of Professional Growth? The 5 P’s of Professional Growth are Purpose, Passion, Persistence, Practice, and Patience. First, identify your Purpose to align your career goals with your values. Next, cultivate your Passion for your work to boost satisfaction and productivity. Then, embrace Persistence to overcome challenges you’ll face. Regularly engage in Practice to improve and maintain your skills. Finally, develop Patience, as growth takes time and often involves steering through setbacks along the way. Conclusion In conclusion, implementing these seven crucial strategies can greatly improve workplace training and development. By aligning training with organizational goals, conducting a skills gap analysis, and engaging employees, you create a more effective learning environment. Utilizing diverse training methods and establishing metrics for progress guarantees continuous improvement. Regular feedback and cultivating a culture of learning further support your workforce’s growth. Adopting these strategies not merely boosts employee engagement but additionally drives overall organizational success in a competitive environment. Image via Google Gemini This article, "7 Essential Strategies for Effective Workplace Training and Development" was first published on Small Business Trends View the full article

World’s most valuable company will gain engineer who helped develop Google’s Tensor Processing Unit chip programme View the full article

The biggest brands pour creativity into being instantly recognizable. A logo you can spot at 20 paces. A color palette that becomes cultural shorthand (think Oreo blue or Coca-Cola red). That visual obsession runs through every corner of marketing. TV, social, out-of-home, retail, and packaging. Millions go into crafting imagery, with every frame revised until it perfectly reinforces the brand. So, of course visuals matter—they always will matter. But the best performing brands aren’t blinded by them. They understand that a cohesive sonic identity that spans campaigns and touchpoints ensures your brand is remembered long after someone closes their phone or walks away from the TV. YOU CAN’T AFFORD TO TUNE OUT AUDIO Too often, sound is an afterthought. Tracks are chosen on personal taste, or even whatever can still be licensed at the end of a strained budget. But audio isn’t decoration. It’s not the garnish. It deserves the same rigor as visuals. Treating it as a last-minute flourish isn’t a creative misstep, it’s a missed business opportunity. That’s because sound is one of the fastest, most powerful emotional triggers we have. Attention research shows that audio advertising generates at least 50% higher active attention and brand lift than visual formats. A drum roll can build tension. A chord can pull you into nostalgia. A single synth line can do what a thousand highly polished frames cannot. Leaving that kind of influence to chance limits effectiveness across channels. It also leads to global inconsistency, with local teams relying on instinct rather than strategy. The fix is simple. Stop treating audio as a backing track. Bring it into the creative process from minute one. HERE’S HOW TO FIND THE PERFECT FIT Choosing music is more than scanning the charts. A trending track isn’t automatically the right choice. To score effectiveness, you need to look past taste and into the science, assessing four dimensions: 1. Engagement: Will it capture and hold attention? 2. Fit: Does it complement the narrative and the visuals? 3. Surprise: Does it offer the unexpected? 4. Recall: Will it be remembered? Take a well-known commercial track. Immediate recognition is a win. But over-familiarity can also blunt surprise, reducing impact. A better route might be a reimagined version: a cover that keeps the sentiment but feels new, distinctive, and more ownable. Often, it’s also more cost-effective. Look at music through both a creative and an objective lens and you give your brand cultural relevance without compromising quality. And the data backs this up. IPA research, created with MassiveMusic, shows that: Highly memorable music makes your brand four times more effective at driving brand recall Unexpected music makes ads five times more likely to drive brand fame Highly fitting music makes consumers nearly seven times more willing to pay higher prices Highly engaging music boosts ROI by around 32% on average, and the very best performers on engagement can double your return on marketing investment. SOUND ISN’T OPTIONAL ANYMORE For years, music sat in the category of “we’ll know it when we hear it.” That era is over. We can now quantify musical effectiveness with the same precision we apply to visuals, linking specific sonic choices to measurable gains in attention, salience, and commercial return. It’s no longer guesswork. In the attention economy, where differentiation is under threat, music can be the lever that cuts through the noise. From recall to emotion to willingness to pay, its impact is too broad to ignore. Brands that embrace a scientific, strategic methodology for sound build sonic identities that are consistent, creative, and emotionally resonant. And brands that don’t? If your campaign budget is in the millions, you’re effectively gambling six-figure returns by not testing your music. The uplift from a well-chosen track dwarfs the cost of getting it right. Paul Langworthy is chief revenue officer at Songtradr. View the full article

Lawmakers warn that empty posts at more than 100 embassies endanger US national securityView the full article

Artificial intelligence is fundamentally reshaping countless industries; education is no exception. As AI tools rapidly enter classrooms, there are concerns about fair access, effective implementation, and the risk of widening the still persistent digital divide. Who are the players best positioned to guide this transition in a way that truly benefits every student? I recently spoke with Alix Guerrier, CEO of DonorsChoose, an education nonprofit where teachers submit funding requests based on classroom needs. Ninety percent of public schools in America have teachers using DonorsChoose, which tackles funding gaps by focusing on the most granular level: individual teacher requests. Alix, a former math and science teacher, edtech founder, and nonprofit leader, shares why he believes listening to the front lines—the teachers—is the most important strategic bet we can make to ensure AI fulfills its promise for all students. Q: Your background as a public school teacher and startup founder is unique. How has that journey shaped your vision for DonorsChoose and its mission to resource every classroom? Alix Guerrier: I’m a proud product of the New Haven, Connecticut, public school system. I had a front-row seat to the resourcing challenges schools face, which inspired me to become a public school teacher. Despite funding constraints, teachers went above and beyond for their students, and I saw the potential of a grassroots approach that serves individual teachers, which I later brought to my startup. DonorsChoose is unique because we maintain a laser-like focus on the needs of individual teachers and their students, while partnering with school, district, and state leaders. Together, we can learn from the grassroots innovation, then use those insights to shape broader policy and funding decisions, which we have been leaning into as an organization. Q: DonorsChoose has an unrivaled view of teacher needs. What is your data currently telling you about changing trends in classroom requests? Alix: We have access to a wealth of qualitative and quantitative data, because our model requires teachers to submit descriptions of the resources they need and how they plan to use them. Some requests remain the same year over year. For example, books were a primary request at our founding in 2000 and remain an important need today. Instructional technology, however, has been a major category of change. Over the past 25 years, we’ve tracked the shift from older tech to smartboards and Chromebooks. And starting in 2020, we saw a dramatic, sustained change in the amount of instructional technology requested. While AI-specific requests are still a small category, they are rapidly growing. Last school year, we saw around 600 requests for AI learning tools and resources; that number is already 1,000+ this school year. What has been most surprising is the primary AI use case emerging from our data. We expected to see requests centered on student productivity or teacher planning, and those exist. But the majority are focused on addressing diverse student needs. Teachers are using AI to generate real-time translation tools for multilingual language learners, or to rapidly adapt a lesson plan for students with disabilities. We are seeing teachers leverage AI to hyper-personalize learning. Q: How can we ensure that AI funding doesn’t exacerbate existing challenges, like the digital divide? Alix: Resource equity is explicitly woven into DonorsChoose DNA. It’s our goal that every student in every community has access to a great education regardless of a school’s resources. This year, over 80% of funding directed through DonorsChoose went to projects in historically under-resourced schools. Moreover, our work to close the digital resource gap felt by these schools must include AI learning tools. Access to the hardware is only part of the equation. We know that the vast majority of teachers—97%, according to a survey we conducted—don’t feel they have the necessary training to successfully implement AI in the classroom. Educators have a hunger and readiness to incorporate AI learning tools, but there’s a clear gap in preparedness. This points to our biggest strategic bet: The sector-wide conversation about the future of AI in K-12 education must be driven by what teachers know about the actual needs of their kids. Q: If you had a single message for those designing the next wave of AI tools and the policymakers making education funding decisions, what would it be? Alix: Stay forcefully focused on the needs and experiences of students. In education, as in other fields, new technologies are often first adopted by individuals on the ground—the teachers running micro-experiments every day in their classrooms. Their collective wisdom about what works and enables a better learning outcome is an invaluable dataset. If we, as a sector, choose to be guided by those use cases—the ways teachers are actually succeeding, like using AI to personalize learning for a non-native English speaker—we can effectively scale. The technologies that truly support student learning and growth are those that are human-centered, supporting a learner’s exploration and creativity. By staying anchored to the individual learner, we ensure the immense power of AI is directed toward the highest and best use—making a meaningful difference in the life of every child. Q: Looking ahead 10 years, what is the most important role you hope DonorsChoose played in ensuring this AI revolution was accessible, effective, and human-centered? Alix: I hope we will have been the critical platform that elevated the teacher’s voice to the forefront of the AI conversation. We want to be the connective tissue that translates the thousands of successful, human-centered AI experiments happening in classrooms across the country into actionable insights for the entire system. We have an opportunity now to steer the ship. We know more than ever before about how students learn and what they need to thrive, and we have the technology to make dramatic improvements. Our role at DonorsChoose is to use our unique access to the grassroots to keep the entire sector—the companies, the foundations, the policy leaders—focused on the human impact, not just the technical promise. We are equipped to do amazing things, but we just have to decide to do so. And I’m optimistic that we will. Celia Jones is global chief marketing officer of FINN Partners. View the full article

‘Over a million’ additional documents uncovered that will take time to review, according to the DoJView the full article

The U.S. auto safety regulator said on Wednesday it has opened a defect investigation into Tesla Model 3 compact sedans over concerns that emergency door release controls may not be easily accessible or clearly identifiable in an emergency. The Office of Defects Investigation said the probe covers an estimated 179,071 model year 2022 vehicles. The investigation was opened on December 23 after the agency received a defect petition alleging that the vehicles’ mechanical door release is hidden, unlabeled, and not intuitive to locate during emergencies. Tesla did not immediately respond to a request for comment. The company’s vehicles rely primarily on electronic door latches, which open via buttons rather than traditional mechanical handles. While Tesla includes a manual door release for use in emergencies or power failures, experts have long argued that the mechanical releases are not consistently visible, labeled, or intuitive, particularly for rear-seat passengers. Last month, Tesla was sued over a fiery Wisconsin crash that killed all five occupants of a Model S, who were allegedly trapped inside because of a design flaw that prevented them from opening the luxury sedan’s doors. The automaker has also been sued by families of two college students killed in a Cybertruck crash last year in November in a San Francisco suburb, after allegedly being locked in the burning vehicle because of its door handle design. The opening of a defect petition does not mean a recall will be issued, but it marks the first step in a regulatory review process that could lead to further action if safety-related defects are confirmed. The auto regulator, NHTSA, said in September it had opened a preliminary evaluation into about 174,290 Model Y cars over reports of electronic door handles becoming inoperative. —By Akash Sriram, Reuters View the full article

It may be a very Merry Christmas for one lucky Powerball winner. The Christmas Eve Powerball jackpot is accumulating like a snowball tumbling down an epic sledding hill. The total is now so large, it’s a number rarely attainable even for high-stakes gamblers. The prize has continued to grow after five drawings worth at least $1 billion went unclaimed with no ticket matching all six numbers. According to the Powerball website, that makes the current prize of around $1.7 billion the fourth-largest in Powerball history. It’s also the longest the prize has ever gone without a winner. “Much like the holidays, Powerball is a game that brings people together to dream big and hope for a brighter future,” said Matt Strawn, Powerball product group chair and Iowa Lottery CEO. “We hope this growing jackpot inspires excitement and joy and, most importantly, good will to all. A portion of every ticket helps support programs and services that benefit local communities.” The sixth drawing will take place on Christmas Eve at 10:59 p.m. EST. And while it’s rare, a winner could walk away with the grand prize this very evening. It happened once before, on December 24, 2011. Historically, Christmas Day has been a bit merrier for Powerball players, with four winners over the years having claimed the jackpot on December 25—in 1996, 2002, 2010, and 2013. Not quite a billionaire Still, even if a lucky Powerball player’s Christmas wish came true (and what a wish!), that doesn’t mean they’ll have $1.7B in the bank. According to Powerball, after federal taxes, the prize has an estimated cash value of $781.3 million. But that’s before state taxes, which vary widely from state to state, come into play. And some states take a hefty portion. Washington, D.C., for example, the location with the highest tax on lottery prizes, takes over 10% (10.75% to be exact), while the state of Maryland takes 9.5%. Also on the higher end of the spectrum is New York state, with a rate of 8.82%, while New Jersey takes 8%. On the other end of the spectrum, a winner in Arizona would only have to turn over 2.5% of the prize to the state, Indiana and Louisiana take 3%, and North Dakota takes 3.9%. A handful of locations won’t take a dime of the prize, too. If you live in California, South Dakota, Washington State, New Hampshire, Texas, Wyoming, Tennessee, and Puerto Rico, everything is yours to keep after federal taxes, as there are no state taxes on lottery prizes. Therefore, after all the taxes are sliced off the top, the final takeaway could end up being as much as $492,261,980, for locations with no state tax, or as little as $408,272,230 for those with the highest rate (Washington, D.C.). While no one has walked away with the grand prize just yet, there have been plenty of winners who matched five numbers and claimed $1 million prizes. The matches went to nine Powerball players across the country in Florida, Georgia, Illinois, two in New York, Ohio, Pennsylvania, Tennessee and Wisconsin. Likewise, 107 people claimed $50,000 prizes and 28 tickets that won $100,000 prizes. Hardly a Dollar Store stocking stuffer! View the full article

A Customer Experience Management (CXM) platform is an essential tool that helps businesses gather and analyze customer interactions across various channels. By centralizing data, it provides insights that can improve customer satisfaction and loyalty. Implementing a CXM platform not just drives revenue growth but also enhances retention rates and engagement strategies. Comprehending how these platforms work and what features they offer can greatly impact your business’s success. Let’s explore the key aspects of CXM and its transformative potential. Key Takeaways A Customer Experience Management (CXM) platform centralizes customer data, offering a comprehensive view of interactions across all touchpoints. CXM platforms utilize advanced analytics and AI to provide real-time insights, enhancing decision-making and customer engagement strategies. Implementing a CXM platform can lead to increased customer retention and lifetime value by reducing churn and optimizing engagement efforts. Brands using CXM platforms have reported significant growth, with year-over-year increases of 1.7 to 2.1 times compared to competitors. CXM facilitates personalized experiences, improving customer satisfaction and fostering loyalty, ultimately driving revenue growth. Understanding Customer Experience Management (CXM) Platforms Understanding Customer Experience Management (CXM) platforms is vital for businesses aiming to improve their customer interactions. A customer experience management platform centralizes and manages customer data from various sources, offering a complete view of interactions across all touchpoints. These platforms utilize advanced analytics and AI to provide real-time insights into customer preferences, which helps you create personalized and relevant experiences. CXM platforms facilitate omnichannel engagement, ensuring consistent interactions across multiple platforms and devices. This capability is fundamental for meeting modern consumer expectations. Key features often include automated customer feedback collection, thorough customer experience analysis, and tools for A/B testing to optimize engagement and conversion rates. By integrating customer service efforts with marketing and sales teams, effective customer experience management improves operational efficiency, leading to enhanced customer satisfaction and loyalty. These customer experience solutions eventually nurture lasting relationships and drive business success. Key Features of a CXM Platform When you think about a Customer Experience Management (CXM) platform, it’s crucial to recognize the key features that boost customer engagement and personalization. First, customer experience management software centralizes data from various sources, providing a complete view of customer interactions and preferences. This holistic approach deepens your comprehension of customer pathways. Moreover, the cx management platform supports omnichannel data collection, ensuring you receive feedback across multiple platforms, which leads to a consistent experience. Next-generation customer experience management tools offer advanced analytics and reporting dashboards that allow you to monitor campaign performance and customer behavior effectively. In addition, automation capabilities within customer experience management technology streamline interactions, enabling personalized support based on real-time data. With these features, you can tailor your strategies, engage proactively with customers, and ultimately improve their experiences. Benefits of Implementing a CXM Platform Implementing a Customer Experience Management (CXM) platform offers numerous advantages that can considerably improve your organization’s performance. By adopting a CXM platform, you can achieve 1.7 to 2.1 times greater year-over-year growth in key performance metrics, greatly boosting revenue. Effective customer experience management solutions improve customer retention and lifetime value by reducing churn, leading to a more stable customer base. Furthermore, the insights gained from voice of customer (VoC) data allow for data-driven decisions that boost satisfaction and loyalty. Automation of customer interactions through a CXM platform streamlines your internal processes, optimizing engagement strategies and improving operational efficiency. In addition, organizations that embrace CXM platforms cultivate a customer-centric culture, which not merely deepens employee engagement but also raises overall service quality. Essentially, implementing a CXM platform is a strategic move that can profoundly impact your business success. How CXM Platforms Enhance Customer Interactions CXM platforms improve customer interactions by centralizing and managing data from various sources, which provides a thorough view of customer preferences and behaviors. By leveraging advanced analytics and AI, these platforms deliver real-time insights that help you tailor your marketing and support efforts effectively. This capability improves the customer experience management (CEM) process, allowing for personalized service that meets individual needs. Furthermore, the integration of omnichannel capabilities guarantees consistent engagement across multiple platforms and devices, creating a seamless experience for customers throughout their expedition. CXM services additionally facilitate automated responses and follow-ups based on customer feedback, enabling proactive engagement that boosts satisfaction and loyalty. By analyzing interactions and feedback data, your digital customer experience platform can identify areas for improvement, driving operational efficiency and refining internal processes to better meet customer needs. Differences Between CXM and CRM Although both Customer Experience Management (CXM) and Customer Relationship Management (CRM) play crucial roles in how businesses interact with customers, they serve distinct purposes in enhancing customer interactions. CRM focuses on managing customer interactions and sales pipelines. CXM emphasizes enhancing every touchpoint in the customer expedition. CRM systems optimize internal processes, whereas CXM strategies create personalized experiences. CRM typically analyzes customer data for relationship management, whereas CXM uses advanced technologies to improve customer satisfaction. CXM approaches are proactive, adapting strategies based on customer feedback, whereas CRM is often reactive. Understanding the customer experience management definition helps clarify these differences. Companies leveraging Salesforce customer experience management may miss the holistic view that a customer experience management system offers. Choosing the Right CXM Platform for Your Business When selecting the right customer experience management (CXM) platform for your business, it’s vital to contemplate how well it aligns with your specific needs and goals. Look for platforms that centralize and manage customer data from various sources, offering a holistic view of customer preferences and behaviors. The best customer experience management software incorporates advanced analytics and AI capabilities, providing real-time insights that allow you to personalize interactions effectively. Ensure the CXM solution providers you consider facilitate omnichannel engagement, guaranteeing consistent experiences across multiple platforms and devices. Integration with your existing technology ecosystem is likewise fundamental, as seamless data transfer improves your ability to analyze and inform customer experience strategies. In the end, choosing the right cloud customer experience management platform can lead to increased customer retention and loyalty, greatly impacting your business growth and performance metrics. Building an Effective CXM Strategy Building an effective customer experience management strategy requires a thorough comprehension of your customers’ paths, as this allows you to pinpoint critical touchpoints and identify areas that need improvement. Start by mapping the customer expedition to understand their interactions with your brand. Utilize real-time data to create detailed customer personas for personalized engagement, ensuring your interactions resonate with their needs. Consider the following key elements for your CXM strategy: Implement omnichannel experience management for seamless shifts across platforms. Use customer satisfaction surveys to gather actionable feedback regularly. Automate CX processes for improved efficiency and consistency in responses. Analyze feedback data to guide continuous improvements in your services. Leverage CX management services and experience management solutions to boost your overall strategy. Real-World Examples of Successful CXM Implementation To understand how effective customer experience management (CXM) can be, let’s look at some notable brand success stories. Companies like Starbucks and Amazon have implemented key strategies that not just improve customer interactions but additionally drive significant revenue growth. Notable Brand Success Stories Numerous brands have successfully implemented Customer Experience Management (CXM) strategies, showcasing the transformative influence of effective customer engagement. Here are notable examples: Starbucks: Improved personalization through its mobile app, attracting over 24 million active users with 26% of transactions via the app. Amazon: Utilizes sophisticated CXM, achieving an impressive customer satisfaction score of 89% and significant revenue growth. Nike: Invested in CXM technology, resulting in a 13% increase in digital sales by creating personalized shopping experiences. Sephora: Employed augmented reality for virtual try-ons, boosting sales by 20% and achieving a 90% customer retention rate. Zappos: Known for exceptional customer service, leading to over 80% satisfaction and high repeat purchase rates through effective client experience management. Key Implementation Strategies Implementing effective Customer Experience Management (CXM) strategies can greatly improve a company’s ability to connect with its customers and enhance satisfaction levels. For instance, Starbucks utilized its customer experience platform to create personalized rewards through its app, enhancing customer loyalty considerably. Adobe Experience Platform helped a retail brand automate marketing, resulting in a 30% engagement boost. A global airline employed customer experience mapping to reduce complaints by 20%, whereas a financial firm used real-time analytics to lower churn by 25%. Furthermore, a leading e-commerce company saw a 40% increase in repeat purchases after integrating customer experience management services, personalizing shopping experiences effectively. These examples illustrate the impact of strategic CXM implementation on business success. Frequently Asked Questions What Is a Customer Experience Management Platform? A customer experience management platform centralizes customer data, allowing you to manage interactions across various touchpoints. It uses advanced analytics and AI to provide real-time insights into customer preferences, helping you personalize experiences effectively. By facilitating omnichannel engagement, the platform guarantees consistency in customer interactions, enhancing satisfaction and loyalty. Integrating with existing systems, it streamlines operations and offers tools for targeted marketing strategies based on customer behavior, eventually improving your business outcomes. How Does CRM Benefit Businesses? CRM benefits businesses by streamlining customer interactions, improving sales processes, and enhancing customer service. By consolidating customer data, you gain a unified view that aids decision-making and personalized marketing efforts. Implementing a CRM can greatly boost customer retention and loyalty, with studies showing up to a 27% increase in repeat business. Furthermore, CRM analytics help identify sales trends and customer preferences, driving revenue growth and operational efficiency across departments. What Is CXM and How Is It Used? Customer Experience Management (CXM) focuses on enhancing every interaction between your brand and customers. It uses strategies and technologies to capture feedback and analyze customer behavior across various touchpoints. By centralizing customer data, you gain a holistic view of their preferences, allowing for personalized experiences. Implementing CXM helps streamline processes, improve satisfaction, and nurture loyalty, ultimately driving business growth as it addresses customer needs effectively throughout their path with your brand. What Is the Meaning of Customer Experience Management? Customer experience management (CXM) refers to the strategies and processes you use to improve customer satisfaction by optimizing every interaction with your brand. It involves comprehending customer feedback from various touchpoints, which helps you enhance experiences throughout their path, from purchase to post-sale support. Conclusion In summary, implementing a Customer Experience Management platform can markedly improve your business operations. By centralizing customer data and providing real-time insights, a CXM platform helps you boost engagement and retention strategies. This leads to increased customer loyalty and repeat purchases. Comprehending the differences between CXM and CRM is vital in selecting the right platform. By building an effective CXM strategy, you can position your business for sustainable growth in today’s competitive environment. Image via Google Gemini This article, "What Is a Customer Experience Management Platform and How Can It Benefit Your Business?" was first published on Small Business Trends View the full article

A Customer Experience Management (CXM) platform is an essential tool that helps businesses gather and analyze customer interactions across various channels. By centralizing data, it provides insights that can improve customer satisfaction and loyalty. Implementing a CXM platform not just drives revenue growth but also enhances retention rates and engagement strategies. Comprehending how these platforms work and what features they offer can greatly impact your business’s success. Let’s explore the key aspects of CXM and its transformative potential. Key Takeaways A Customer Experience Management (CXM) platform centralizes customer data, offering a comprehensive view of interactions across all touchpoints. CXM platforms utilize advanced analytics and AI to provide real-time insights, enhancing decision-making and customer engagement strategies. Implementing a CXM platform can lead to increased customer retention and lifetime value by reducing churn and optimizing engagement efforts. Brands using CXM platforms have reported significant growth, with year-over-year increases of 1.7 to 2.1 times compared to competitors. CXM facilitates personalized experiences, improving customer satisfaction and fostering loyalty, ultimately driving revenue growth. Understanding Customer Experience Management (CXM) Platforms Understanding Customer Experience Management (CXM) platforms is vital for businesses aiming to improve their customer interactions. A customer experience management platform centralizes and manages customer data from various sources, offering a complete view of interactions across all touchpoints. These platforms utilize advanced analytics and AI to provide real-time insights into customer preferences, which helps you create personalized and relevant experiences. CXM platforms facilitate omnichannel engagement, ensuring consistent interactions across multiple platforms and devices. This capability is fundamental for meeting modern consumer expectations. Key features often include automated customer feedback collection, thorough customer experience analysis, and tools for A/B testing to optimize engagement and conversion rates. By integrating customer service efforts with marketing and sales teams, effective customer experience management improves operational efficiency, leading to enhanced customer satisfaction and loyalty. These customer experience solutions eventually nurture lasting relationships and drive business success. Key Features of a CXM Platform When you think about a Customer Experience Management (CXM) platform, it’s crucial to recognize the key features that boost customer engagement and personalization. First, customer experience management software centralizes data from various sources, providing a complete view of customer interactions and preferences. This holistic approach deepens your comprehension of customer pathways. Moreover, the cx management platform supports omnichannel data collection, ensuring you receive feedback across multiple platforms, which leads to a consistent experience. Next-generation customer experience management tools offer advanced analytics and reporting dashboards that allow you to monitor campaign performance and customer behavior effectively. In addition, automation capabilities within customer experience management technology streamline interactions, enabling personalized support based on real-time data. With these features, you can tailor your strategies, engage proactively with customers, and ultimately improve their experiences. Benefits of Implementing a CXM Platform Implementing a Customer Experience Management (CXM) platform offers numerous advantages that can considerably improve your organization’s performance. By adopting a CXM platform, you can achieve 1.7 to 2.1 times greater year-over-year growth in key performance metrics, greatly boosting revenue. Effective customer experience management solutions improve customer retention and lifetime value by reducing churn, leading to a more stable customer base. Furthermore, the insights gained from voice of customer (VoC) data allow for data-driven decisions that boost satisfaction and loyalty. Automation of customer interactions through a CXM platform streamlines your internal processes, optimizing engagement strategies and improving operational efficiency. In addition, organizations that embrace CXM platforms cultivate a customer-centric culture, which not merely deepens employee engagement but also raises overall service quality. Essentially, implementing a CXM platform is a strategic move that can profoundly impact your business success. How CXM Platforms Enhance Customer Interactions CXM platforms improve customer interactions by centralizing and managing data from various sources, which provides a thorough view of customer preferences and behaviors. By leveraging advanced analytics and AI, these platforms deliver real-time insights that help you tailor your marketing and support efforts effectively. This capability improves the customer experience management (CEM) process, allowing for personalized service that meets individual needs. Furthermore, the integration of omnichannel capabilities guarantees consistent engagement across multiple platforms and devices, creating a seamless experience for customers throughout their expedition. CXM services additionally facilitate automated responses and follow-ups based on customer feedback, enabling proactive engagement that boosts satisfaction and loyalty. By analyzing interactions and feedback data, your digital customer experience platform can identify areas for improvement, driving operational efficiency and refining internal processes to better meet customer needs. Differences Between CXM and CRM Although both Customer Experience Management (CXM) and Customer Relationship Management (CRM) play crucial roles in how businesses interact with customers, they serve distinct purposes in enhancing customer interactions. CRM focuses on managing customer interactions and sales pipelines. CXM emphasizes enhancing every touchpoint in the customer expedition. CRM systems optimize internal processes, whereas CXM strategies create personalized experiences. CRM typically analyzes customer data for relationship management, whereas CXM uses advanced technologies to improve customer satisfaction. CXM approaches are proactive, adapting strategies based on customer feedback, whereas CRM is often reactive. Understanding the customer experience management definition helps clarify these differences. Companies leveraging Salesforce customer experience management may miss the holistic view that a customer experience management system offers. Choosing the Right CXM Platform for Your Business When selecting the right customer experience management (CXM) platform for your business, it’s vital to contemplate how well it aligns with your specific needs and goals. Look for platforms that centralize and manage customer data from various sources, offering a holistic view of customer preferences and behaviors. The best customer experience management software incorporates advanced analytics and AI capabilities, providing real-time insights that allow you to personalize interactions effectively. Ensure the CXM solution providers you consider facilitate omnichannel engagement, guaranteeing consistent experiences across multiple platforms and devices. Integration with your existing technology ecosystem is likewise fundamental, as seamless data transfer improves your ability to analyze and inform customer experience strategies. In the end, choosing the right cloud customer experience management platform can lead to increased customer retention and loyalty, greatly impacting your business growth and performance metrics. Building an Effective CXM Strategy Building an effective customer experience management strategy requires a thorough comprehension of your customers’ paths, as this allows you to pinpoint critical touchpoints and identify areas that need improvement. Start by mapping the customer expedition to understand their interactions with your brand. Utilize real-time data to create detailed customer personas for personalized engagement, ensuring your interactions resonate with their needs. Consider the following key elements for your CXM strategy: Implement omnichannel experience management for seamless shifts across platforms. Use customer satisfaction surveys to gather actionable feedback regularly. Automate CX processes for improved efficiency and consistency in responses. Analyze feedback data to guide continuous improvements in your services. Leverage CX management services and experience management solutions to boost your overall strategy. Real-World Examples of Successful CXM Implementation To understand how effective customer experience management (CXM) can be, let’s look at some notable brand success stories. Companies like Starbucks and Amazon have implemented key strategies that not just improve customer interactions but additionally drive significant revenue growth. Notable Brand Success Stories Numerous brands have successfully implemented Customer Experience Management (CXM) strategies, showcasing the transformative influence of effective customer engagement. Here are notable examples: Starbucks: Improved personalization through its mobile app, attracting over 24 million active users with 26% of transactions via the app. Amazon: Utilizes sophisticated CXM, achieving an impressive customer satisfaction score of 89% and significant revenue growth. Nike: Invested in CXM technology, resulting in a 13% increase in digital sales by creating personalized shopping experiences. Sephora: Employed augmented reality for virtual try-ons, boosting sales by 20% and achieving a 90% customer retention rate. Zappos: Known for exceptional customer service, leading to over 80% satisfaction and high repeat purchase rates through effective client experience management. Key Implementation Strategies Implementing effective Customer Experience Management (CXM) strategies can greatly improve a company’s ability to connect with its customers and enhance satisfaction levels. For instance, Starbucks utilized its customer experience platform to create personalized rewards through its app, enhancing customer loyalty considerably. Adobe Experience Platform helped a retail brand automate marketing, resulting in a 30% engagement boost. A global airline employed customer experience mapping to reduce complaints by 20%, whereas a financial firm used real-time analytics to lower churn by 25%. Furthermore, a leading e-commerce company saw a 40% increase in repeat purchases after integrating customer experience management services, personalizing shopping experiences effectively. These examples illustrate the impact of strategic CXM implementation on business success. Frequently Asked Questions What Is a Customer Experience Management Platform? A customer experience management platform centralizes customer data, allowing you to manage interactions across various touchpoints. It uses advanced analytics and AI to provide real-time insights into customer preferences, helping you personalize experiences effectively. By facilitating omnichannel engagement, the platform guarantees consistency in customer interactions, enhancing satisfaction and loyalty. Integrating with existing systems, it streamlines operations and offers tools for targeted marketing strategies based on customer behavior, eventually improving your business outcomes. How Does CRM Benefit Businesses? CRM benefits businesses by streamlining customer interactions, improving sales processes, and enhancing customer service. By consolidating customer data, you gain a unified view that aids decision-making and personalized marketing efforts. Implementing a CRM can greatly boost customer retention and loyalty, with studies showing up to a 27% increase in repeat business. Furthermore, CRM analytics help identify sales trends and customer preferences, driving revenue growth and operational efficiency across departments. What Is CXM and How Is It Used? Customer Experience Management (CXM) focuses on enhancing every interaction between your brand and customers. It uses strategies and technologies to capture feedback and analyze customer behavior across various touchpoints. By centralizing customer data, you gain a holistic view of their preferences, allowing for personalized experiences. Implementing CXM helps streamline processes, improve satisfaction, and nurture loyalty, ultimately driving business growth as it addresses customer needs effectively throughout their path with your brand. What Is the Meaning of Customer Experience Management? Customer experience management (CXM) refers to the strategies and processes you use to improve customer satisfaction by optimizing every interaction with your brand. It involves comprehending customer feedback from various touchpoints, which helps you enhance experiences throughout their path, from purchase to post-sale support. Conclusion In summary, implementing a Customer Experience Management platform can markedly improve your business operations. By centralizing customer data and providing real-time insights, a CXM platform helps you boost engagement and retention strategies. This leads to increased customer loyalty and repeat purchases. Comprehending the differences between CXM and CRM is vital in selecting the right platform. By building an effective CXM strategy, you can position your business for sustainable growth in today’s competitive environment. Image via Google Gemini This article, "What Is a Customer Experience Management Platform and How Can It Benefit Your Business?" was first published on Small Business Trends View the full article

A couple of years ago, someone shared what I consider to be the best holiday date story of all time, and it must be shared here again. Enjoy: When I was fresh out of college, a dude in my social circle invited me to his fancy work Christmas party. He was a teacher, so I’d kind of assumed I was there as friend to act as a buffer between well-intentioned female colleagues who wanted to set him up with one another, with their daughters, etc. I was wrong! This invitation to a work Christmas party was meant to be the first date of a magical relationship between two people destined to be together. Why a magical relationship? When I opened the door, he said he’d hope we’d have a magical night leading to a magical relationship. Then HE DID A MAGIC TRICK. I was… startled. The party was at a country club, where he drove around and around looking for a space while I said “they have valet. it’s only valet” over and over. Inside there was a coat check. He didn’t want to leave his coat–because there were additional magic tricks secreted inside. We went in, got our drink tickets and our seating assignment. I sat down at a table that was mostly single women several years older than we were. He offered to get me a drink, and I asked for a glass of any kind of wine. He came back several minutes later with a mudslide because girls love mudslides, because they’re chocolate and girls love chocolate. I don’t. But he tried! That’s sweet! Right? Over dinner, I tried to make that sort of general polite conversation people make around banquet tables with strangers. He kept jostling my arm to get my attention to show me another magic trick. At the beginning of the evening, I really thought we were casual friends, but I was single and kind of open to dating this guy if we got on well. Maybe that hokey line was a story we’d tell our grandchildren! But it was becoming increasingly clear that this guy was Not for Me. That didn’t mean I wanted to embarrass him in front of his principal, though. I finally said something like, “Would you mind terribly saving those for after dinner? I’m really interested in hearing more about Harriet’s begonias, aren’t you?” He pushed his chair back and stalked across the ballroom to a piano. He plopped down and proceeded to pound out an assortment of sad pop hits. There was Muzak-y Christmas music, but he was gonna play the piano anyway. At this point, I was embarrassed to have come with this guy. My tablemates were embarrassed for me. One of them left and came back with the glass of wine I’d asked for initially. I drank it while the middle aged ladies at our table told me all about their various bad dates. More wine showed up. Then someone asked if I like martinis and brought a martini. Apparently none of them drank, and, as my date played “You’re So Vain” while staring mournfully at me, I drank my way through pretty much all their drink tickets. I am an effusively nice drunk person. I told each and every one of these women that they were beautiful angels shaping tomorrow’s great minds to recognize the power of sisterhood and human kindness. Or something to that general effect. My memory is a bit fuzzy, for obvious, gin-based reasons. My date wanted to leave, so I went to coat check. I tipped the coat check person, and he reached in the tip jar to fish out my money. I thought he was going to pay the tip. Nope. He told me coat check is free. I said I know. I put my tip back in the jar and sidestepped him when he tried to help with my jacket. His department chair and her husband appeared and said that my apartment was on their way and they’d be happy to drive me. I told them they were “hashtag relationship goals” and made an actual hashtag with my fingers. I was driven home by way of Taco Bell by these very nice strangers. A week later, the guy called to say his work friends loved me and would I like to go out again. I would not. A few years later, a friend was telling me about a legendary party her school hosted before she got a job there. A girl nobody knew got plastered and told everyone she loved and appreciated them while her boyfriend played the piano at her and drowned out the Christmas music. I did not reveal my identity. Maybe there’re two of us? I hope there’re two of us. The post the best office holiday party date story of all time appeared first on Ask a Manager. View the full article

The S&P 500 hit a record high on Wednesday, with broad gains across sectors supporting the main indexes during a shortened Christmas Eve session. The benchmark S&P 500 touched an intraday record high of 6,921.42 points, surpassing its previous peak in October, as investors continued to bet on more interest rate cuts from the Federal Reserve next year following mixed economic data. The U.S. economy grew at its fastest pace in two years in the third quarter, government data showed on Tuesday, after the release was delayed by a 43-day federal shutdown. Worsening consumer confidence in December and a flat reading on November factory production, however, tempered the outlook. Data on December 24 showed new applications for U.S. jobless benefits unexpectedly fell last week. “Despite ongoing seasonal volatility, initial jobless claims remain in ranges consistent with relatively steady labor market conditions and don’t change our outlook for the labor market or Fed policy,” said Nancy Vanden Houten, lead economist at Oxford Economics. Trading volumes were thin, with U.S. stock markets set to close at 1 p.m. ET (1800 GMT) on Wednesday. The markets will remain shut on Thursday for Christmas. Micron Technology jumped 4% to scale a record high, extending its rally after issuing a strong forecast last week. Bank stocks were also among the top boosts to the S&P 500, with financials rising 0.4% to a new peak. Recent gains in U.S. stocks have spurred hopes of a “Santa Claus rally,” a seasonal phenomenon where the S&P 500 posts gains in the last five trading days of the year and the first two in January, according to Stock Trader’s Almanac. That period began on December 24 and would run through January 5. At 10:36 a.m. ET, the Dow Jones Industrial Average rose 167.50 points, or 0.35%, to 48,610.95. The S&P 500 gained 10.24 points, or 0.15%, to 6,920.24, while the Nasdaq Composite lost 2.48 points, or 0.01%, to 23,558.35. U.S. equities have swung sharply this year as tariff-related headlines, concerns about high valuations in technology and AI companies, and rapidly shifting interest-rate expectations boosted volatility. Wall Street’s “fear gauge” was hovering near its lowest since December 2024. Still, the bull market, which began in October 2022, stayed intact as optimism around AI, rate cuts, and a resilient economy supported sentiment, with all three main indexes set for their third straight yearly gain. In the year ahead, global markets will be closely watch potential successors to Fed Chair Jerome Powell, after President Donald The President said on Tuesday anyone who disagrees with him would “never be the Fed chairman.” Nike climbed 4.7% after Apple CEO Tim Cook, the sportswear giant’s lead independent director, bought about $3 million worth of shares. Intel fell 1.6% following a report that said Nvidia has halted tests to manufacture on Intel’s 18A chipmaking node after initial tests. Dynavax Technologies surged 38.5% after French drugmaker Sanofi said it would buy the U.S. vaccines company for around $2.2 billion. Advancing issues outnumbered decliners by a 1.69-to-1 ratio on the NYSE and by a 1.33-to-1 ratio on the Nasdaq. The S&P 500 posted 11 new 52-week highs and two new lows, while the Nasdaq Composite recorded 43 new highs and 117 new lows. —By Sruthi Shankar and Shashwat Chauhan, Reuters View the full article

CMBS originated between 2017 and 2021 are especially vulnerable. Brighton counsels CMBS lenders to expect clear workout memos. View the full article

The MBA's Market Composite Index, a measure of mortgage loan application volume, dropped 5% on a seasonally-adjusted basis and 6% on an unadjusted basis. View the full article

Fannie Mae sees growth in refinance activity pushing volumes upward, but flattening purchases will temper lender momentum, according to its December report. View the full article

At a time when customer service expectations are at an all-time high, Zendesk recently announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) aimed at transforming contact center operations with advanced AI integration. Small business owners should pay close attention to this partnership, as the initiatives unveiled may have a profound impact on enhancing customer interactions without the need for extensive operational overhaul. By integrating Amazon Connect’s voice capabilities, conversational analytics, and sentiment analysis into the Zendesk Contact Center platform, this collaboration offers small businesses a streamlined solution designed to uplift customer and employee experiences. With this newfound focus on seamless service, small business owners can expect a significant enhancement in efficiency and responsiveness in their customer interactions. The key benefits of this collaboration are manifold. For one, small businesses can look forward to adopting scalable Contact Center as a Service (CCaaS) solutions that will not only modernize their customer service operations but also empower their staff with advanced technological tools. This integration allows teams to manage both voice and digital communication channels effectively, creating a more coherent and productive environment. Adrian McDermott, Zendesk’s Chief Technology Officer, noted, “This collaboration helps Zendesk build the next generation of agent-centric solutions, where AI is seamlessly integrated — not bolted on.” This means that AI won’t just supplement existing systems; it will be a core component of them, simplifying processes and enabling faster resolutions, which are vital for any small business seeking to build customer loyalty. Another compelling aspect is the opportunity for enhanced efficiency through automation. The combination of Amazon’s AI capabilities and Zendesk’s customer service tools aims to ensure that agents can focus more on high-value tasks rather than getting bogged down by routine inquiries. This alignment creates a win-win scenario for businesses, enhancing operational fluidity while fostering a culture centered around customer satisfaction. The recognition of Zendesk as AWS’s Customer Experience Partner of the Year (Technology) – Global also highlights the trust and success that this collaboration aims to build. Pasquale DeMaio, Vice President of Amazon Connect at AWS, remarked that this partnership emphasizes the importance of human-AI collaboration in delivering superior customer experiences. This could be especially relevant for small business owners who often juggle multiple roles; having technology that works efficiently alongside them can lead to improved service delivery and customer satisfaction. However, small business owners may want to consider potential challenges as they explore these advanced tools. Implementing new technologies requires time and training. Staff may need to adapt to new systems and processes, which could briefly disrupt existing workflows. Additionally, smaller businesses may face budget considerations when integrating such sophisticated platforms. While the long-term benefits are clear, careful planning will be essential during the transition phase to maintain service consistency. A tangible example of the benefits of this collaboration is seen in the experience of TELUS Digital. Jamie Timm, SVP of Global Delivery and Operations, described how they transformed customer support for a telecommunications client using Zendesk Contact Center. The result was a five-percentage point increase in First Contact Resolution and a 50% reduction in after-contact work time. These metrics underscore the potential for small businesses to achieve significant gains in efficiency and customer satisfaction through strategic technology partnerships. As Zendesk plans to offer a cohesive solution that marries its Resolution Platform with Amazon Connect in the AWS Marketplace, small business owners will soon have access to tools that unify AI capabilities with user-friendly interfaces, ensuring that they can deliver high-quality service without overextending their resources. This collaboration marks a pivotal moment in customer service innovation, particularly for small businesses eager to adapt to changing expectations. By embracing these AI-driven solutions, small businesses can position themselves to not only respond to customer needs more effectively but also to thrive in an increasingly competitive landscape. For more detailed information, visit the original press release at Zendesk. Image via Google Gemini This article, "Zendesk Teams Up with AWS to Revolutionize AI-Driven Contact Centers" was first published on Small Business Trends View the full article

At a time when customer service expectations are at an all-time high, Zendesk recently announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) aimed at transforming contact center operations with advanced AI integration. Small business owners should pay close attention to this partnership, as the initiatives unveiled may have a profound impact on enhancing customer interactions without the need for extensive operational overhaul. By integrating Amazon Connect’s voice capabilities, conversational analytics, and sentiment analysis into the Zendesk Contact Center platform, this collaboration offers small businesses a streamlined solution designed to uplift customer and employee experiences. With this newfound focus on seamless service, small business owners can expect a significant enhancement in efficiency and responsiveness in their customer interactions. The key benefits of this collaboration are manifold. For one, small businesses can look forward to adopting scalable Contact Center as a Service (CCaaS) solutions that will not only modernize their customer service operations but also empower their staff with advanced technological tools. This integration allows teams to manage both voice and digital communication channels effectively, creating a more coherent and productive environment. Adrian McDermott, Zendesk’s Chief Technology Officer, noted, “This collaboration helps Zendesk build the next generation of agent-centric solutions, where AI is seamlessly integrated — not bolted on.” This means that AI won’t just supplement existing systems; it will be a core component of them, simplifying processes and enabling faster resolutions, which are vital for any small business seeking to build customer loyalty. Another compelling aspect is the opportunity for enhanced efficiency through automation. The combination of Amazon’s AI capabilities and Zendesk’s customer service tools aims to ensure that agents can focus more on high-value tasks rather than getting bogged down by routine inquiries. This alignment creates a win-win scenario for businesses, enhancing operational fluidity while fostering a culture centered around customer satisfaction. The recognition of Zendesk as AWS’s Customer Experience Partner of the Year (Technology) – Global also highlights the trust and success that this collaboration aims to build. Pasquale DeMaio, Vice President of Amazon Connect at AWS, remarked that this partnership emphasizes the importance of human-AI collaboration in delivering superior customer experiences. This could be especially relevant for small business owners who often juggle multiple roles; having technology that works efficiently alongside them can lead to improved service delivery and customer satisfaction. However, small business owners may want to consider potential challenges as they explore these advanced tools. Implementing new technologies requires time and training. Staff may need to adapt to new systems and processes, which could briefly disrupt existing workflows. Additionally, smaller businesses may face budget considerations when integrating such sophisticated platforms. While the long-term benefits are clear, careful planning will be essential during the transition phase to maintain service consistency. A tangible example of the benefits of this collaboration is seen in the experience of TELUS Digital. Jamie Timm, SVP of Global Delivery and Operations, described how they transformed customer support for a telecommunications client using Zendesk Contact Center. The result was a five-percentage point increase in First Contact Resolution and a 50% reduction in after-contact work time. These metrics underscore the potential for small businesses to achieve significant gains in efficiency and customer satisfaction through strategic technology partnerships. As Zendesk plans to offer a cohesive solution that marries its Resolution Platform with Amazon Connect in the AWS Marketplace, small business owners will soon have access to tools that unify AI capabilities with user-friendly interfaces, ensuring that they can deliver high-quality service without overextending their resources. This collaboration marks a pivotal moment in customer service innovation, particularly for small businesses eager to adapt to changing expectations. By embracing these AI-driven solutions, small businesses can position themselves to not only respond to customer needs more effectively but also to thrive in an increasingly competitive landscape. For more detailed information, visit the original press release at Zendesk. Image via Google Gemini This article, "Zendesk Teams Up with AWS to Revolutionize AI-Driven Contact Centers" was first published on Small Business Trends View the full article

The bank regulator is proposing to strengthen national preemption in the wake of conflicting decisions in related court cases. View the full article

If you’re new to video editing, finding the right software can make a significant difference in your experience. Several options stand out, including Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector, each catering to beginners in unique ways. These tools offer user-friendly interfaces, crucial features, and the ability to produce quality content without overwhelming complexity. Comprehending their distinct advantages will help you choose the best fit for your needs and projects. Let’s explore these options further. Key Takeaways Wondershare Filmora: Offers a user-friendly interface and budget-friendly pricing, making it ideal for beginners starting their video editing journey. Apple iMovie: Pre-installed on Macs, it provides straightforward tools for basic editing tasks, perfect for initial projects without any cost. CyberLink PowerDirector: Features a sleek interface with various options suitable for both beginners and advanced users, enhancing the creative process. Adobe Premiere Rush: A quick, single-track editing software that allows for direct uploads to social media, streamlining content creation for new editors. Clipchamp: A browser-based editor with numerous templates and easy-to-use tools, making it perfect for beginners looking to create social media content efficiently. Best Overall Video Editing Software for Beginners When you’re starting out in video editing, choosing the right software can greatly impact your learning experience and the quality of your projects. For YouTube beginners, Wondershare Filmora stands out as the best video editing software because of its budget-friendly approach and user-friendly interface. Its seamless import-to-export process simplifies editing for novices. If you prefer a no-cost option, Apple iMovie is pre-installed on Mac devices, offering straightforward tools for basic tasks, making it perfect for initial video projects. CyberLink PowerDirector likewise deserves a mention, featuring a sleek interface and a variety of options, ideal for both beginners and pros. Consider these choices to guarantee a smooth start on your video editing expedition. Best Video Editing Software for Social Media Marketing In terms of social media marketing, selecting the right video editing software can greatly influence your content’s success. You’ll want tools that offer quick editing capabilities, so you can create engaging videos efficiently, along with social media templates customized for various platforms. Furthermore, cross-platform compatibility guarantees you can work seamlessly across multiple devices, making your video production process even smoother. Quick Editing Tools In the fast-paced world of social media marketing, having the right video editing tools can considerably improve your content creation process. Clipchamp stands out as a browser-based editor, offering numerous templates and user-friendly tools for quick social media content. CyberLink PowerDirector outshines in fast project rendering, featuring motion tracking and screen recording for dynamic videos. Filmora combines professional-level features with a beginner-friendly interface, ideal for engaging posts through its drag-and-drop functionality. Adobe Premiere Rush allows for quick, single-track editing and direct uploads, streamlining your workflow. Finally, CapCut is a free, user-friendly option with robust editing features, making it a great choice for quick social media edits, and it likewise serves as one of the best video editing software for video games. Social Media Templates Video editing software designed for social media marketing often includes a variety of pre-made templates that streamline the content creation process. Programs like Clipchamp and CyberLink PowerDirector offer templates created to fit the particular dimensions and requirements of popular platforms, ensuring your videos are optimized. You can easily customize these templates with your own branding, text, and media, saving time and enhancing consistency across campaigns. Furthermore, software such as Filmora and Adobe Premiere Rush includes features for adding music, changes, and effects particularly suited for engaging content. Cross-Platform Compatibility Cross-platform compatibility plays a crucial role in the efficiency of social media marketing, as it allows you to edit and share content seamlessly across various devices, including Windows, Mac, iOS, and Android. The best editing software for video games often includes these features, making it easier for marketers to adapt their content for different platforms. Browser-based applications like Clipchamp offer easy access on-the-go. Software such as Adobe Premiere Rush and CapCut enables direct uploads to social media, saving time. Real-time collaboration across systems is possible with tools like DaVinci Resolve and CyberLink StrengthDirector, enhancing teamwork. These capabilities guarantee that your marketing efforts stay efficient and effective, regardless of where you’re working from. Best Video Editing Software for Beginners on Mac When you’re starting your video editing expedition on a Mac, choosing the right software can make all the difference. You’ll want to compare top options like Apple iMovie, Adobe Premiere Elements, and Filmora, each offering unique features suited for beginners. Comprehending the key attributes and pricing models of these editors will help you find the best fit for your needs. Top Mac Editors For beginners looking to edit videos on a Mac, iMovie stands out as one of the top choices available. This free software is user-friendly and packed with crucial tools to help you get started with video editing. Here are some key aspects that make iMovie appealing: Seamless integration with iCloud, allowing easy access to your iPhone footage. Advanced features like chroma keying and video stabilization for enhancing your projects. Pre-installed on all Apple devices, ensuring immediate access without additional costs. While iMovie is great for basic editing, it may feel limiting for advanced users needing professional-level tools. Nevertheless, it remains a solid option, even for those looking for good gaming editing software, as it offers a straightforward experience for beginners. Key Features Comparison iMovie is a fantastic entry point for beginners editing videos on a Mac, but there are several other software options available that offer unique features and capabilities. Adobe Premiere Elements is a solid choice for those seeking advanced editing tools, with a one-time purchase model that covers three years. Filmora stands out for its user-friendly interface, providing professional-level features at a budget-friendly subscription rate. Final Cut Pro caters to enthusiasts ready to move up, offering advanced editing capabilities with a modern interface, all for a one-time payment. CapCut, although primarily a mobile app, is likewise accessible on Mac, featuring templates and AI-driven functions, making it a quick solution for social media content. These are the best software for editing video and photos on Mac. Best Free Video Editing Software Options Finding the right video editing software can be crucial for beginners enthusiastic to explore the domain of video creation, especially with the plethora of free options available. Here are some of the best free video editing software options you might consider: Adobe Premiere Rush: Offers a free version for 1080p exports and direct YouTube uploads, though advanced features require a subscription. Clipchamp: A web-based editor that supports multi-track editing and provides numerous free templates for your projects. iMovie: Perfect for Mac users, this software features an intuitive interface and tools like video stabilization and chroma keying. Each of these options caters to different needs, making it easier for you to start your video editing expedition without spending any money. Key Features to Look for in Beginner Video Editing Software When choosing beginner video editing software, comprehension of the key features can greatly improve your editing experience. Look for a program with an intuitive user interface that allows for easy navigation and access to crucial tools. Drag-and-drop functionality is critical, as it enables you to import and arrange clips effortlessly. It’s also advantageous to select software that includes tutorial resources or guided wizards, making it easier to learn basic techniques. A range of templates and preset effects can help you create visually appealing videos with minimal effort. Finally, confirm the software supports multi-format exports and is compatible with various devices, particularly if you’re seeking the best program for YouTube video editing. These features will improve your editing experience considerably. How to Choose the Right Video Editing Software How do you determine which video editing software is right for you? Start by considering your operating system compatibility, as some programs are exclusive to either Windows or Apple devices. Next, evaluate the user interface and ease of use; look for options like Wondershare Filmora that cater to beginners. Furthermore, assess the features offered to guarantee they align with your editing needs. Look for budget-friendly options or free trials. Review the learning resources available. Check for built-in tools that improve functionality. Don’t overlook cheap editing software video, as many affordable options provide robust features. Testing free versions, like ACDSee Luxea, can help you decide before committing to a purchase. Tips for Getting Started With Video Editing Once you’ve selected the right video editing software, the next step is to get started with your projects. Begin with user-friendly programs like iMovie or Corel VideoStudio, which cater to beginners. Before committing, explore free trials of software like Adobe Premiere Rush or Clipchamp to see what fits your editing style. Familiarize yourself with fundamental concepts such as cutting, trimming, and adding transitions. These skills are vital as you progress. Take advantage of online tutorials specific to your chosen software; these resources can clarify features and techniques. Finally, practice regularly by creating short videos or projects, which helps reinforce your skills and lets you experiment with different tools. If you’re interested in gaming, consider a video editor for video games to improve your projects further. Frequently Asked Questions What Do Most Youtubers Use to Edit Their Videos? Most YouTubers use a variety of video editing software based on their needs and experience levels. Adobe Premiere Pro is popular for its professional features, whereas Final Cut Pro attracts Mac users seeking an intuitive interface. Beginners often gravitate in the direction of Filmora and iMovie for their user-friendly designs. Furthermore, CapCut is gaining traction for mobile editing, allowing creators to produce quick, engaging content. Each tool offers unique benefits, catering to different editing styles and preferences. Which Editor Is Best for Beginners? When choosing an editor for beginners, consider options like CyberLink PowerDirector, which offers a user-friendly interface and a free trial. Filmora provides helpful popups and a range of effects. If you’re on a Mac, Apple iMovie is a great free choice with crucial tools. For social media content, Clipchamp’s browser-based platform is ideal. Finally, Adobe Premiere Elements allows you to learn the basics with potential for advanced editing later on. What Is the Easiest Program to Make a Video? The easiest program to make a video often depends on your preferences and device. For Mac users, iMovie’s user-friendly interface and crucial features are excellent. If you prefer a mobile option, CapCut offers simple templates and effects. Filmora’s drag-and-drop functionality makes it intuitive for beginners. Adobe Premiere Rush streamlines the editing process, whereas Clipchamp provides quick edits for social media. Each program caters to different needs, so explore them to find your best fit. How Do I Get Into Video Editing With No Experience? To get into video editing with no experience, start by choosing user-friendly software like iMovie or Clipchamp. Explore free trials of programs such as Adobe Premiere Elements to familiarize yourself with basic tools. Watch online tutorials to grasp fundamental techniques like cutting and adding effects. Begin with simple projects, like editing short clips for social media. Gradually practice and learn the software’s features at your own pace, enhancing your skills over time. Conclusion In summary, selecting the right video editing software can greatly improve your editing experience as a beginner. Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector each offer unique features customized to different needs, whether for general editing, social media, or Mac users. By comprehending key features and evaluating your specific requirements, you can choose software that best aligns with your goals. With the right tools, you’ll find video editing to be an accessible and fulfilling endeavor. Image via Google Gemini This article, "Best Easy Video Editors for Beginners" was first published on Small Business Trends View the full article

If you’re new to video editing, finding the right software can make a significant difference in your experience. Several options stand out, including Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector, each catering to beginners in unique ways. These tools offer user-friendly interfaces, crucial features, and the ability to produce quality content without overwhelming complexity. Comprehending their distinct advantages will help you choose the best fit for your needs and projects. Let’s explore these options further. Key Takeaways Wondershare Filmora: Offers a user-friendly interface and budget-friendly pricing, making it ideal for beginners starting their video editing journey. Apple iMovie: Pre-installed on Macs, it provides straightforward tools for basic editing tasks, perfect for initial projects without any cost. CyberLink PowerDirector: Features a sleek interface with various options suitable for both beginners and advanced users, enhancing the creative process. Adobe Premiere Rush: A quick, single-track editing software that allows for direct uploads to social media, streamlining content creation for new editors. Clipchamp: A browser-based editor with numerous templates and easy-to-use tools, making it perfect for beginners looking to create social media content efficiently. Best Overall Video Editing Software for Beginners When you’re starting out in video editing, choosing the right software can greatly impact your learning experience and the quality of your projects. For YouTube beginners, Wondershare Filmora stands out as the best video editing software because of its budget-friendly approach and user-friendly interface. Its seamless import-to-export process simplifies editing for novices. If you prefer a no-cost option, Apple iMovie is pre-installed on Mac devices, offering straightforward tools for basic tasks, making it perfect for initial video projects. CyberLink PowerDirector likewise deserves a mention, featuring a sleek interface and a variety of options, ideal for both beginners and pros. Consider these choices to guarantee a smooth start on your video editing expedition. Best Video Editing Software for Social Media Marketing In terms of social media marketing, selecting the right video editing software can greatly influence your content’s success. You’ll want tools that offer quick editing capabilities, so you can create engaging videos efficiently, along with social media templates customized for various platforms. Furthermore, cross-platform compatibility guarantees you can work seamlessly across multiple devices, making your video production process even smoother. Quick Editing Tools In the fast-paced world of social media marketing, having the right video editing tools can considerably improve your content creation process. Clipchamp stands out as a browser-based editor, offering numerous templates and user-friendly tools for quick social media content. CyberLink PowerDirector outshines in fast project rendering, featuring motion tracking and screen recording for dynamic videos. Filmora combines professional-level features with a beginner-friendly interface, ideal for engaging posts through its drag-and-drop functionality. Adobe Premiere Rush allows for quick, single-track editing and direct uploads, streamlining your workflow. Finally, CapCut is a free, user-friendly option with robust editing features, making it a great choice for quick social media edits, and it likewise serves as one of the best video editing software for video games. Social Media Templates Video editing software designed for social media marketing often includes a variety of pre-made templates that streamline the content creation process. Programs like Clipchamp and CyberLink PowerDirector offer templates created to fit the particular dimensions and requirements of popular platforms, ensuring your videos are optimized. You can easily customize these templates with your own branding, text, and media, saving time and enhancing consistency across campaigns. Furthermore, software such as Filmora and Adobe Premiere Rush includes features for adding music, changes, and effects particularly suited for engaging content. Cross-Platform Compatibility Cross-platform compatibility plays a crucial role in the efficiency of social media marketing, as it allows you to edit and share content seamlessly across various devices, including Windows, Mac, iOS, and Android. The best editing software for video games often includes these features, making it easier for marketers to adapt their content for different platforms. Browser-based applications like Clipchamp offer easy access on-the-go. Software such as Adobe Premiere Rush and CapCut enables direct uploads to social media, saving time. Real-time collaboration across systems is possible with tools like DaVinci Resolve and CyberLink StrengthDirector, enhancing teamwork. These capabilities guarantee that your marketing efforts stay efficient and effective, regardless of where you’re working from. Best Video Editing Software for Beginners on Mac When you’re starting your video editing expedition on a Mac, choosing the right software can make all the difference. You’ll want to compare top options like Apple iMovie, Adobe Premiere Elements, and Filmora, each offering unique features suited for beginners. Comprehending the key attributes and pricing models of these editors will help you find the best fit for your needs. Top Mac Editors For beginners looking to edit videos on a Mac, iMovie stands out as one of the top choices available. This free software is user-friendly and packed with crucial tools to help you get started with video editing. Here are some key aspects that make iMovie appealing: Seamless integration with iCloud, allowing easy access to your iPhone footage. Advanced features like chroma keying and video stabilization for enhancing your projects. Pre-installed on all Apple devices, ensuring immediate access without additional costs. While iMovie is great for basic editing, it may feel limiting for advanced users needing professional-level tools. Nevertheless, it remains a solid option, even for those looking for good gaming editing software, as it offers a straightforward experience for beginners. Key Features Comparison iMovie is a fantastic entry point for beginners editing videos on a Mac, but there are several other software options available that offer unique features and capabilities. Adobe Premiere Elements is a solid choice for those seeking advanced editing tools, with a one-time purchase model that covers three years. Filmora stands out for its user-friendly interface, providing professional-level features at a budget-friendly subscription rate. Final Cut Pro caters to enthusiasts ready to move up, offering advanced editing capabilities with a modern interface, all for a one-time payment. CapCut, although primarily a mobile app, is likewise accessible on Mac, featuring templates and AI-driven functions, making it a quick solution for social media content. These are the best software for editing video and photos on Mac. Best Free Video Editing Software Options Finding the right video editing software can be crucial for beginners enthusiastic to explore the domain of video creation, especially with the plethora of free options available. Here are some of the best free video editing software options you might consider: Adobe Premiere Rush: Offers a free version for 1080p exports and direct YouTube uploads, though advanced features require a subscription. Clipchamp: A web-based editor that supports multi-track editing and provides numerous free templates for your projects. iMovie: Perfect for Mac users, this software features an intuitive interface and tools like video stabilization and chroma keying. Each of these options caters to different needs, making it easier for you to start your video editing expedition without spending any money. Key Features to Look for in Beginner Video Editing Software When choosing beginner video editing software, comprehension of the key features can greatly improve your editing experience. Look for a program with an intuitive user interface that allows for easy navigation and access to crucial tools. Drag-and-drop functionality is critical, as it enables you to import and arrange clips effortlessly. It’s also advantageous to select software that includes tutorial resources or guided wizards, making it easier to learn basic techniques. A range of templates and preset effects can help you create visually appealing videos with minimal effort. Finally, confirm the software supports multi-format exports and is compatible with various devices, particularly if you’re seeking the best program for YouTube video editing. These features will improve your editing experience considerably. How to Choose the Right Video Editing Software How do you determine which video editing software is right for you? Start by considering your operating system compatibility, as some programs are exclusive to either Windows or Apple devices. Next, evaluate the user interface and ease of use; look for options like Wondershare Filmora that cater to beginners. Furthermore, assess the features offered to guarantee they align with your editing needs. Look for budget-friendly options or free trials. Review the learning resources available. Check for built-in tools that improve functionality. Don’t overlook cheap editing software video, as many affordable options provide robust features. Testing free versions, like ACDSee Luxea, can help you decide before committing to a purchase. Tips for Getting Started With Video Editing Once you’ve selected the right video editing software, the next step is to get started with your projects. Begin with user-friendly programs like iMovie or Corel VideoStudio, which cater to beginners. Before committing, explore free trials of software like Adobe Premiere Rush or Clipchamp to see what fits your editing style. Familiarize yourself with fundamental concepts such as cutting, trimming, and adding transitions. These skills are vital as you progress. Take advantage of online tutorials specific to your chosen software; these resources can clarify features and techniques. Finally, practice regularly by creating short videos or projects, which helps reinforce your skills and lets you experiment with different tools. If you’re interested in gaming, consider a video editor for video games to improve your projects further. Frequently Asked Questions What Do Most Youtubers Use to Edit Their Videos? Most YouTubers use a variety of video editing software based on their needs and experience levels. Adobe Premiere Pro is popular for its professional features, whereas Final Cut Pro attracts Mac users seeking an intuitive interface. Beginners often gravitate in the direction of Filmora and iMovie for their user-friendly designs. Furthermore, CapCut is gaining traction for mobile editing, allowing creators to produce quick, engaging content. Each tool offers unique benefits, catering to different editing styles and preferences. Which Editor Is Best for Beginners? When choosing an editor for beginners, consider options like CyberLink PowerDirector, which offers a user-friendly interface and a free trial. Filmora provides helpful popups and a range of effects. If you’re on a Mac, Apple iMovie is a great free choice with crucial tools. For social media content, Clipchamp’s browser-based platform is ideal. Finally, Adobe Premiere Elements allows you to learn the basics with potential for advanced editing later on. What Is the Easiest Program to Make a Video? The easiest program to make a video often depends on your preferences and device. For Mac users, iMovie’s user-friendly interface and crucial features are excellent. If you prefer a mobile option, CapCut offers simple templates and effects. Filmora’s drag-and-drop functionality makes it intuitive for beginners. Adobe Premiere Rush streamlines the editing process, whereas Clipchamp provides quick edits for social media. Each program caters to different needs, so explore them to find your best fit. How Do I Get Into Video Editing With No Experience? To get into video editing with no experience, start by choosing user-friendly software like iMovie or Clipchamp. Explore free trials of programs such as Adobe Premiere Elements to familiarize yourself with basic tools. Watch online tutorials to grasp fundamental techniques like cutting and adding effects. Begin with simple projects, like editing short clips for social media. Gradually practice and learn the software’s features at your own pace, enhancing your skills over time. Conclusion In summary, selecting the right video editing software can greatly improve your editing experience as a beginner. Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector each offer unique features customized to different needs, whether for general editing, social media, or Mac users. By comprehending key features and evaluating your specific requirements, you can choose software that best aligns with your goals. With the right tools, you’ll find video editing to be an accessible and fulfilling endeavor. Image via Google Gemini This article, "Best Easy Video Editors for Beginners" was first published on Small Business Trends View the full article

A reader writes: I was the original poster who wrote about the hometown hero American Idol contestant. Every time it has been posted, lots of people guess who it was or hope it was their favorite. And I have kind of wanted to let everyone believe it was their guy. But also, maybe the actual guy and his family should get the accolades. It was Christmas 2008 at Children’s Hospital Colorado, and it was Ace Young and his family. As I said, I had never watched the show but knew of him. But he had serious charisma. And distractingly bright blue eyes. I still remember how many grown adults giggled and blushed. The post the identify of the hometown hero is revealed appeared first on Ask a Manager. View the full article