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Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. President Donald The President announced a preliminary agreement for the sale on Sept. 19, 2025, following his negotiation with Chinese leader Xi Jinping. TikTok CEO Shou Zi Chew told employees in a memo obtained by news organizations that the company is working to close the deal by Jan. 22, 2026. Chinese and U.S. authorities will also need to approve the deal. The deal creates a new U.S.-only version of the app, bringing it into compliance with a law signed by President Joe Biden on April 23, 2024, and upheld by the Supreme Court on Jan. 17, 2025. Specifics of the deal remain to be hammered out, but some details are emerging. These include what will happen to the video-sharing app’s core algorithm—and what that means for TikTok’s millions of U.S. users. The Chinese government has indicated it will not permit ByteDance to sell the algorithm, because it is classified as a controlled technology export, per Chinese law. Meanwhile, U.S. tech industry executives and some lawmakers say compliance with the law requires the algorithm to be under American control. The deal as proposed includes licensing the algorithm so that it remains Chinese intellectual property while the U.S. version of the app continues to use the technology. TikTok’s “For You” page algorithm is widely considered the most important part of the app. As one analyst put it: “Buying TikTok without the algorithm would be like buying a Ferrari without the engine.” The algorithm’s value lies in its uncanny capacity to anticipate users’ content preferences. Many users claim it knows them better than they know themselves—a sentiment that has evolved into a curious mix of spiritual belief and conspiracy theorizing, as my colleagues and I have documented. Other scholars have similarly noted that users feel more intimately seen and known by TikTok’s algorithm than those powering other popular platforms. I have studied social media algorithms for nearly a decade, exploring how our relationships with them have evolved as they become increasingly entwined with daily life. As both a social media scholar and TikTok devotee, I want to shed some light on how the algorithm works and how the app is likely to change in the wake of its sale. How the TikTok algorithm works In some ways, the TikTok algorithm does not differ significantly from other social media algorithms. At their core, algorithms are merely a series of steps used to accomplish a specific goal. They perform mathematical computations to optimize output in service of that goal. There are two layers to the TikTok algorithm. First, there is the abstract layer that defines the outcome developers wish to accomplish. An internal document shared with The New York Times specified that TikTok’s algorithm optimizes for four goals: “user value,” “long-term user value,” “creator value” and “platform value.” But how do you turn these goals into math? What does an abstract concept like “user value” even mean? It’s not practical to ask users whether they value their experience every time they visit the site. Instead, TikTok relies on proxy signals that translate abstract outcomes into quantifiable measures—specifically, likes, comments, shares, follows, time spent on a given video, and other user-behavior data. These signals then become part of an equation to predict two key concrete outcomes: “retention,” or the likelihood that a user will return to the site, and “time spent” on the app. The TikTok For You page algorithm relies on machine learning for predicting retention and time spent. Machine learning is a computational process in which an algorithm learns patterns in a dataset, with little or no human guidance, to produce the best equation to predict an outcome. Through learning patterns, the algorithm determines how much individual data signals matter for coming up with a precise prediction. A Wall Street Journal investigation found that the amount of time users spend watching each video plays a large role in how the algorithm chooses videos it suggests to users. Using the equation it has generated to predict retention and time spent, the algorithm assigns a score to each video and ranks possible videos that could be shown to the user by this score. The higher the score for an individual user, the more likely the video will appear in their feed. Of course, content characteristics and other users additionally inform recommendations, and there are other subprocesses folded into the equation. This step is where algorithmic moderation usually comes in. If a video looks like engagement bait or has excessive gore, for example, the content’s score will be penalized. Here are the basics of how TikTok’s algorithm works. What’s likely to change for US users The sale has not been finalized, but the algorithm’s fate is coming into focus. According to reports, the United States-only version of the algorithm will be retrained on only U.S. users’ data. Users won’t need to download a new version of the app for the changed algorithm to work. Even though the algorithm itself is the same as before, it’s fairly certain that TikTok will change. I see two key reasons for change. First, the proposed app’s U.S.-only user population will alter the makeup of the underlying dataset informing algorithmic recommendations on an ongoing basis. As the kinds of content come to reflect American cultural preferences, values and behaviors, the algorithm may be slightly different as it “learns” new patterns. Though users are more likely to stick with the app because they don’t need to download a new version, not all users will choose to, especially if it is seen as under the control of The President’s allies. Under the current deal, Oracle Corp. and the U.S. government would oversee the algorithm’s retraining. This arrangement suggests that the U.S. government may have significant influence over how the app works. The deal would give an 80% share to U.S. investors, including 50% to new investors Oracle, Silver Lake and Andreessen Horowitz. These investors have connections to The President, and an apparent provision of the deal allows the U.S. government to select one board member. These influences raise the possibility of a boycott from left-leaning users and creators similar to earlier boycotts of Target for rolling back DEI measures and Disney after the since-reversed suspension of Jimmy Kimmel. This may result in a user population—and data—reflective of a narrower realm of interests and ideologies. Second, it’s possible that the majority shareowners of the new app will decide to adjust the algorithm, particularly when it comes to content moderation. The new owners may wish to modify TikTok’s Community Guidelines according to their view of acceptable and unacceptable speech. For example, TikTok’s current Community Guidelines prohibit misinformation and work with independent fact-checkers to assess the accuracy of content. While Meta used to follow a similar approach for Instagram and Facebook, in January 2025 Meta announced that it would end its relationships with independent fact-checkers and loosen content restrictions. YouTube has similarly relaxed its content moderation this year. With reports that the U.S. government would oversee retraining the algorithm, there’s a possibility that not only the new investors but also the government itself could influence how content is prioritized and moderated. The bottom line is algorithms are highly sensitive to context. They reflect the interests, values, and worldviews of the people who build them, the preferences and behaviors of people whose data informs their models, and the legal and economic contexts they operate within. This means that while it’s difficult to predict exactly what a U.S.-only TikTok will be like, it’s safe to assume it will not be a perfect mirror image of the current app. This story was updated on Dec. 19, 2025, to include new details about TikTok’s sale. Kelley Cotter is an assistant professor of information sciences and technology at Penn State. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

As 2026 begins, the workplace is rapidly changing due to technological advances, shifting labor dynamics, and evolving employee expectations. Organizations that anticipate and adjust to these changes are more likely to attract top talent, boost productivity, and stay competitive. From embracing artificial intelligence in the workplace to a continued focus on skill-based hiring, the future of work is being shaped by trends that could redefine how we collaborate, learn, and thrive. Here are three top workforce trends to watch in 2026. 1. THE AI-AUGMENTED WORKFORCE The adoption of AI is quickly becoming a critical factor in modernizing the workplace. Companies and employees alike are recognizing AI’s value and are actively weaving it into their daily operations and workflows. Rather than replacing jobs and skills outright, AI is reshaping roles and creating new opportunities to boost efficiency and improve work quality. McKinsey Global Institute reports that AI-driven automation has the potential to generate $2.9 trillion in economic value across the U.S. by 2030. Their research suggests that unlocking this potential value will require more than just automating individual tasks. It involves rethinking entire workflows to enable effective collaboration among workers and AI assistants. By automating routine, repetitive tasks like document preparation and basic research, AI allows employees to focus on more complex tasks and contribute in more strategic, impactful ways. A March survey we conducted with 1,000 HR professionals showed that nearly 70% view AI positively and find it helpful for their work. This benefit is particularly evident when automating initial, high-volume administrative tasks in the recruitment process. The survey suggests that AI adoption is highest during the early stages of the hiring process, especially in job posting (39.7%) and résumé screening (39.5%), with larger companies more likely to use these tools due to a higher volume of applications. Usage drops for more subjective tasks like hiring decision (14%) and shortlisting (13%), showing a continued preference to leave key judgments and final decisions to humans. 2. SKILLS-FIRST HIRING AND UPSKILLING With many industries continuing to struggle with labor shortages, more employers are reevaluating their hiring practices. To fill this gap, many companies are moving toward skills-based hiring. The transition to skills-based and skills-first hiring is more than just a passing trend; it’s a strategic response to evolving labor market dynamics. A National Association of Colleges and Employers (NACE) found that 65% of employers surveyed reported adopting skills-based hiring practices for entry-level hires. Additionally, 90% of employers who use skills-based hiring report applying it during the interview stage, while almost three-quarters include it in the initial filtering process. This emphasis on a candidate’s skills highlights a common misunderstanding between skills-based and skills-first hiring methods. Skills-first hiring primarily evaluates candidates based on skills, though other factors might still influence the decision. In skills-based hiring, a person’s abilities are important but not necessarily more important than other factors like education or experience. By embracing continuous learning, individuals can effectively bridge existing skill gaps and proactively position themselves for the jobs of tomorrow. Our March survey of 1,000 unemployed individuals found that among respondents actively seeking jobs, 59.3% of those who considered upskilling reported receiving a job interview compared to 48.7% who did not, a 21.8% difference. Upskilling not only boosts their short-term marketability but also strengthens long-term resilience in a constantly changing workforce, ultimately leading to a more confident and successful return to employment. 3. A STAGNANT LABOR MARKET FOR NEW GRADUATES The U.S. labor market is currently experiencing a stagnant phase, often described by economists as “low-fire, low-hire.” This means companies are not laying off employees, but they are also not hiring new staff quickly. While this stability benefits current workers, it creates a significant obstacle for the newest generation of workers, especially recent graduates. This is particularly true for those not pursuing in-demand fields, such as the healthcare industry. NACE’s 2026 job outlook reports that 45% of employers view the overall job market for 2026 class of graduates as “fair.” The last time the majority of employers (52%) described the job market this way was in 2021, when hiring expectations were similarly stagnant. This signals a return to when the market was still recovering from the pandemic, and companies were more cautious and hiring out of necessity. Despite this bleak outlook for young job seekers, students are still optimistic. ZipRecruiter research shows that students overwhelmingly expect a quick transition from campus to career, with 82% expecting to land their first professional job within three months of graduating. While 77% do manage to find employment quickly, 5% are still searching for their first job. While the present job market offers stability for current employees, it creates challenges for new graduates trying to succeed. Moving from college to a professional career is now more like a marathon than a sprint, requiring young job seekers to focus on building skills in high-demand fields and refining their job search tactics to navigate an increasingly selective employment environment. FINAL THOUGHTS The 2026 workplace will be influenced by emerging technologies, changing expectations, and evolving hiring practices. Although economic uncertainties and slower recruitment may pose challenges, they highlight the importance of innovation and adaptability in business strategies. Organizations that invest early in AI and focus on skill-based hiring are better positioned to attract and retain top talent, foster innovation, and boost productivity and growth. Recognizing these trends is essential for successfully navigating the rapidly changing labor market and maintaining competitiveness. Paul Toomey is president and founder of Geographic Solutions. View the full article

It’s “where are you now?” month at Ask a Manager, and all December I’m running updates from people who had their letters here answered in the past. Remember the letter-writer who asked how to adjust to returning to the office after working from home for five years? Here’s the update. It’s now been almost five months since the 50% in-office mandate began, and it has been … an adjustment, but not nearly as difficult as I anticipated. I ended up choosing to spend one work week of the pay period in the office, and the other work week at home. (For context, the work week for our state government agencies is Wednesday through Tuesday, so that means I go in on Wednesday, Thursday, Friday and then the following Monday and Tuesday.) I can’t comment on other divisions at my agency, but mine (human resources) was given the flexibility to decide how the 50% work time would look for each of us. I also forgot to mention that this mandate only applied to employees who live 50 miles or less from the main office; anyone who lives more than 50 miles away and/or was granted a medical accommodation has been allowed to continue 100% (or close to) telework. The return to office was also staggered in phases so as not to overwhelm building staff and resources. Human resources was in phase 1 but we were allowed to ramp up to a consistent 50/50 schedule beginning in July, as to allow time to make arrangements for child care, schooling, parking, etc. The final phase has been delayed to allow for renovations of the top floor to continue due to repeated delays in that area. My understanding is that the work should be finished in another month or thereabouts and the final group of employees will begin returning in December. (Which I’m sure they’re not too thrilled about because it’s Minnesota and winter weather/snow will surely impact their commutes!) Personally, I have found that advance planning with meals and transportation have saved me a lot of stress. I stick to simple food and snacks that don’t require a microwave and I bring them in bulk quantities to last for the work week. That makes getting up half an hour earlier on those days less frantic! I also have my partner drop me off/pick me up which saves money on parking (except for a few days when he was out of town and I had to drive myself). So overall the 50% return to office has gone relatively well, and we are being given (at least in my division) plenty of flexibility when, you know, life happens (illness, sick kids, family emergencies, etc.) and we don’t have to “make up” days not in office due to sickness, vacation, or otherwise planned time off. My agency has been handling the RTO mandate better than other state agencies, as I’ve been told by my work friends in state government. I know that the rate of medical accommodation requests under the ADA rose significantly when the RTO was first announced and then began but have since leveled off somewhat, based on a conversation I had with the DEI manager. My personal suspicion is that many of them were easy to deny because employees wanted accommodations to care for family or have flexible schedules that allowed them to leave early or come in late, and ADA accommodations are only intended to help the employee perform their job responsibilities with or without an accommodation. I would like to address a few of the comments which made it sound like I had no clue about office life! Prior to March 2020, I had always worked full-time on-site at every job post-college. So it was not a new work situation; rather, I was asking for help in moving back to a mindset that required me to look and act more professional than was needed during telework. There was a lot of useful advice and I thank everyone who offered suggestions! For those of you readers who have experienced a similar circumstance, regardless of job or industry, or are confronting a RTO situation, I can empathize. Alison and readers, thank you so much for all the wisdom, advice and hilarious commentary. AAM remains one of my absolute favorite sites! The post update: how do I adjust to returning to the office after working from home for 5 years? appeared first on Ask a Manager. View the full article

I didn’t set out to found a tech company, much less a brand that would redefine the standard for outdoor cellular cameras. Tactacam started with a simple passion for capturing and sharing outdoor moments, and that same passion drives us today. Throughout the years, I’ve found that success, growth, and customer loyalty come down to staying true to who you are. The brands that thrive lead with purpose and values, using them as guiding principles to earn trust, influence decisions, and create lasting loyalty, even during change. When brands drift from their core, they risk disrupting the very foundation of trust they’ve built. We’ve seen the consequences of brand drift play out in recent headlines with failed rebrands and campaigns that alienate core customers. But when the foundation is strong and missteps happen, 67% of consumers are more likely to stay loyal to brands they already trust, according to Edelman’s Trust Barometer. Staying rooted in our purpose to enhance outdoor pursuits has shaped how we innovate, serve our customers, and define our culture. Here are four lessons I’ve learned about keeping purpose at my core, and why it gives brands a winning edge. 1. LEAD WITH VALUES THAT MEAN SOMETHING Meaningful values are more than just a slogan on a breakroom poster. Core values are field-tested standards that define how you innovate, care for your customers, and how your people show up. What began as a humble garage operation, evolved into a new way to experience and share outdoor memories. This foundation of passion, getting our hands dirty, and ambition continues to define our mission. At the core is a deep appreciation for the outdoors, and a commitment to innovation and improving the way outdoor moments are captured. These values underpin how we continue to serve our community. Our approach was simple: We started by identifying our values and making them simple enough for everyone to repeat. Then, we committed to embodying those values at every level of the organization, ensuring they guided every interaction and decision, even the difficult ones. 2. STAY CONNECTED TO YOUR CUSTOMERS A strong customer satisfaction score is an important benchmark, but it doesn’t tell the full story. The most meaningful interactions happen behind the scenes in genuine customer interactions. According to Zendesk, 60% of consumers have made purchases based solely on the service they expect to receive. We’ve learned that authentic customer relationships are built from real conversations without scripts or chatbots. When your support team speaks with thousands of customers a day, they have a unique opportunity to not only help them solve challenges, but also celebrate their successes, and hear insights on what customers want to see next. Investing in these human relationships creates immeasurable value that automation simply can’t. Listening to customers isn’t just the role of customer service. Making time to listen is the responsibility of everyone in an organization. Spend time with your customers and listen to their stories and their feedback firsthand. Some of the most powerful innovations will come directly from customer stories. 3. TURN CUSTOMER INSIGHTS INTO INNOVATION Innovation starts with insights from your core customers and understanding: How can we solve a problem? How can we improve the experience? And what will it take to deliver the best possible product? When our customers asked if we could build a more advanced cellular trail camera solution, we accepted the challenge. We listened and engaged them every step of the way, from incorporating their most requested features, to involving them in the testing process to ensure it performed in real world conditions. They said, “what if,” and we delivered. The result was not only a great product but a solution that exceeded their expectations. The takeaway is to allow customer insights to lead you down the path of innovation. When they ask, listen and find a way to deliver. It will almost always pay off in a big way. 4. CREATE A CULTURE BUILT ON HUMAN CONNECTION AI is changing how we interact. Going all in on human connection is more important than ever. As organizations grow, culture becomes about creating real, human connections and rallying people around a shared purpose. The most valuable lesson we’ve learned in building our culture is that impactful traditions come from creating authentic connections to employees’ passions. At our core, it’s about spending time outdoors. Programs like TactaTreks, which takes top-performing team members on epic outdoor adventures with leadership throughout the year, aren’t just fun. They also bring employees together around shared values. Even offering extra PTO days for time exploring the outdoors reinforces that we prioritize what our people value most. Culture is truly a lived experience that connects your people to your purpose. It’s built around the moments that create community and inspire teams to do their best work. Purpose and values are the foundation to lasting loyalty. By consistently leading with your core, staying connected to your customers, and creating human connections with your community, you don’t just win, you build a brand with staying power. Jeff Peel is CEO and cofounder of Tactacam. View the full article

If you’re looking to create engaging MP4 videos, you’ll find a variety of clip makers available to suit your needs. From professional-grade tools like Adobe Premiere Pro and DaVinci Resolve to more user-friendly options like Movavi and Clipchamp, there’s something for everyone. Each tool offers unique features that streamline the editing process, whether you’re a novice or an experienced editor. Let’s explore these top seven options to see which one can enhance your video creation experience. Key Takeaways Riverside offers a free video trimmer and real-time collaboration, making it ideal for effortless MP4 clip creation across various devices. Adobe Premiere Pro provides advanced editing features and high-resolution support, perfect for professional-quality MP4 clip making. PowerDirector’s user-friendly drag-and-drop interface simplifies the creation of MP4 clips while offering extensive effects and AI tools. DaVinci Resolve includes powerful color correction and collaborative tools, suitable for both advanced users and effortless MP4 video editing. Movavi delivers a versatile editing solution with a user-friendly interface and fast rendering speeds, perfect for creating MP4 clips efficiently. Riverside: A Comprehensive Tool for Video Creation Riverside stands out as a thorough tool for video creation, catering to a wide range of users from beginners to those with more experience. With its free video trimmer, you can quickly edit your clips without any cost, making it an attractive option for those on a budget. The platform’s compatibility with Windows, macOS, iOS, and Android allows you to create and edit videos seamlessly across multiple devices. Designed for both beginners and intermediates, Riverside provides high-resolution video recording and text-based editing features. You’ll likewise find dynamic captions and audio improvement tools that raise your videos, ensuring they’re engaging and polished. Plus, real-time collaboration helps teams work together on projects efficiently, regardless of their location. Adobe Premiere Pro: Professional Editing at Your Fingertips Adobe Premiere Pro offers advanced editing features that make it the go-to choice for professional video creators. You can work seamlessly across both Windows and macOS platforms, ensuring flexibility in your editing process. With subscription pricing starting at $22.99 per month, it provides regular updates and new tools to improve your workflow without breaking the bank. Advanced Editing Features In relation to professional video editing, few tools match the capabilities of Premiere Pro, as it seamlessly combines advanced editing features to improve your editing experience. This software supports high-resolution formats like 4K and 8K, ensuring your final products are detailed and polished. With tools such as multicam editing and AI tagging, you can streamline your workflow considerably. The collaboration feature allows multiple editors to work on a project simultaneously, enhancing efficiency. Furthermore, Premiere Pro’s intuitive interface caters to both beginners and seasoned professionals, offering customizable workspace options that suit individual editing styles. Regular updates guarantee that you have access to the latest tools, making it a top choice among video cutters for PC users seeking state-of-the-art capabilities. Multi-Platform Compatibility For video editors seeking versatility, multi-platform compatibility is a crucial feature, and Premiere Pro thrives in this area. It runs seamlessly on both Windows and macOS, catering to a broad user base. You’ll appreciate its support for multi-format editing, allowing you to work with various video formats, including MP4, within the same project. This flexibility is key for cut to cut video editing, enabling you to switch formats effortlessly. Collaboration becomes easier with real-time editing and feedback features, which improve teamwork regardless of your location. Additionally, Premiere Pro integrates well with other Adobe Creative Cloud applications, providing a thorough toolkit. Regular updates guarantee you have access to the latest tools, keeping your editing skills sharp and current. Subscription Pricing Options Video editing enthusiasts will find that Adobe Premiere Pro not just shines in multi-platform compatibility but also offers flexible subscription pricing options that cater to various needs and budgets. The subscription starts at $22.99 per month for an annual plan, granting you access to professional editing tools, including features to learn how to trim mp4 video effectively. You can moreover choose the extensive Creative Cloud plan at $59.99 per month, which includes all Adobe apps. Adobe offers a free trial for new users, letting you explore its capabilities before committing. Furthermore, students and educators can often enjoy discounts, making this robust software more accessible for those in educational settings. Consider these options to find the best fit for your video editing expedition. PowerDirector: User-Friendly and Feature-Rich Many users find PowerDirector to be a versatile editing software, as it combines a user-friendly interface with a rich set of features that cater to both novices and seasoned editors. This video trimmer app allows for seamless video editing through drag-and-drop functionality, making it easy to navigate. With extensive effects and AI tools, you can create high-quality videos quickly, supporting 4K and 360-degree editing for diverse projects. Furthermore, PowerDirector includes built-in screen recording capabilities, enhancing your workflow for tutorial and gaming content. The subscription model starts at $54.99 per year, offering a cost-effective solution for potent editing tools without the intricacies typically associated with professional software, ensuring a smooth experience for every user. DaVinci Resolve: Advanced Editing and Color Correction When you use DaVinci Resolve, you access potent tools for advanced editing and color correction that can enhance your video projects. Its user interface is designed to help you navigate seamlessly through various features, from precise color grading to asymmetrical editing options. With support for high-resolution editing and a free version available, it’s a solid choice for anyone looking to create professional-quality videos. Key Features Overview DaVinci Resolve stands out in the domain of video editing due to its advanced features that cater to both editing and color correction. It offers industry-leading color correction tools, allowing you to achieve professional-quality visuals with precise grading and improvement. You can edit high-resolution videos up to 4K and 60fps, ensuring smooth playback and compatibility with modern formats. The software additionally shines in audio post-production, enabling you to mix and edit soundtracks seamlessly alongside your video content. If you work in a team, you’ll appreciate its collaborative workflow, which lets multiple users trim video and edit projects simultaneously with real-time updates. Plus, the generous free version includes many advanced features, making it accessible to everyone. User Interface Experience With its robust suite of editing and color correction tools, the user interface of DaVinci Resolve is designed to facilitate both novice and experienced editors. You’ll find seamless navigation between editing, color correction, and audio post-production workflows, making it a solid choice as a free video clipper. The unique trackless timeline allows you to position clips freely, enhancing creativity without the constraints of traditional structures. Advanced color correction tools, such as extensive grading panels and HDR support, provide precise control over your edits. Moreover, the Fusion page offers advanced visual effects and motion graphics integration, whereas real-time editing features support collaboration, enabling multiple users to work on different project aspects efficiently. Imovie: Simplified Editing for Apple Users iMovie is a potent tool for Apple users looking to simplify their video editing experience. This free software, exclusive to macOS and iOS, features a user-friendly drag-and-drop interface that makes video creation seamless. With support for 4K editing, you can craft high-quality projects using advanced features like chroma-keying and picture-in-picture. If you’re new to editing, the Magic Movies mode automates tasks, allowing you to quickly produce polished videos without extensive skills. Various genre-based templates and storyboards help you structure your projects effectively. Plus, iMovie enables easy project switching across your Apple devices, ensuring consistent editing as you’re on the go. Movavi: Versatile Video Editing With Intuitive Features For those seeking a versatile video editing solution, Movavi stands out as a robust tool that caters to both beginners and experienced users. Its user-friendly interface makes it easy to navigate, and it includes powerful features that improve creativity. If you’re wondering how can I cut a video, Movavi simplifies the process with built-in tools and fast rendering speeds. Here are some key features you’ll appreciate: A variety of pre-set intro sequences and animated titles for professional branding. Support for multiple file formats, ensuring flexibility in projects. Color adjustment tools and chroma key effects for easy background removal. Budget-friendly pricing, making it accessible without a steep learning curve. Clipchamp: Online Editing Made Easy As you explore online video editing options, Clipchamp emerges as a convenient choice that allows you to create and edit videos directly from your browser, eliminating the need for any software installation. This mp4 clip maker provides a variety of templates particularly designed for social media content, enabling quick and engaging video production. With AI-powered features like speech-to-text auto-captioning, you can generate captions effortlessly, enhancing accessibility. Clipchamp supports multiple export options, allowing you to save your projects in formats compatible with platforms like TikTok, Instagram, and YouTube. Its user-friendly interface caters to both beginners and experienced editors, offering intuitive tools for both basic and advanced editing tasks, ensuring an efficient video creation experience. Frequently Asked Questions What Is the Easiest Video Maker to Use? When considering the easiest video maker to use, look for platforms with intuitive interfaces and drag-and-drop features. Tools like Canva and Clipchamp offer pre-designed templates and stock media, which simplify video creation. Moreover, basic editing functions such as trimming and adding music are available in programs like InShot and iMovie. Some makers even include AI capabilities for automatic captioning, streamlining the process and making it accessible for users at any skill level. What Is the Best MP4 Video Editor? The best MP4 video editor for you depends on your needs. If you want advanced features, Adobe Premiere Pro or DaVinci Resolve are excellent choices, offering multicam support and AI tools. For easier use, CyberLink PowerDirector balances strong features with a user-friendly interface. If you’re a Mac user, iMovie provides a simple platform for basic editing. Beginners might prefer Movavi for its clear interface, whereas Clipchamp allows quick edits online from any device. How to Create an MP4 Video for Free? To create an MP4 video for free, start by using online platforms like Canva or Clipchamp, which provide templates and editing tools without any cost. You can additionally explore AI tools like Lumen5 to transform text into videos with voiceovers. Improve your project with royalty-free music from InShot or Veed. Finally, edit and export your video easily using user-friendly apps like iMovie, then share it directly on social media. What Do Most Youtubers Use to Make Videos? Most YouTubers use a variety of YouTube video editing software to create their content. Adobe Premiere Pro is popular for its professional features, whereas Final Cut Pro attracts Mac users for its seamless integration. For those on a budget, DaVinci Resolve offers advanced tools for free, and beginners often turn to iMovie for its simplicity. Online platforms like Canva and Clipchamp likewise provide user-friendly options, allowing creators to produce engaging videos easily without extensive editing skills. Conclusion In summary, selecting the right MP4 clip maker can greatly improve your video creation process. Tools like Adobe Premiere Pro and DaVinci Resolve offer advanced features for professionals, whereas user-friendly options such as Movavi and Clipchamp cater to beginners. Riverside facilitates collaboration, and iMovie streamlines editing for Apple users. PowerDirector’s drag-and-drop interface and AI tools make it accessible and efficient. By comprehending these options, you can choose the best software to meet your video editing needs. Image via Google Gemini This article, "7 Best MP4 Clip Makers for Effortless Video Creation" was first published on Small Business Trends View the full article

If you’re looking to create engaging MP4 videos, you’ll find a variety of clip makers available to suit your needs. From professional-grade tools like Adobe Premiere Pro and DaVinci Resolve to more user-friendly options like Movavi and Clipchamp, there’s something for everyone. Each tool offers unique features that streamline the editing process, whether you’re a novice or an experienced editor. Let’s explore these top seven options to see which one can enhance your video creation experience. Key Takeaways Riverside offers a free video trimmer and real-time collaboration, making it ideal for effortless MP4 clip creation across various devices. Adobe Premiere Pro provides advanced editing features and high-resolution support, perfect for professional-quality MP4 clip making. PowerDirector’s user-friendly drag-and-drop interface simplifies the creation of MP4 clips while offering extensive effects and AI tools. DaVinci Resolve includes powerful color correction and collaborative tools, suitable for both advanced users and effortless MP4 video editing. Movavi delivers a versatile editing solution with a user-friendly interface and fast rendering speeds, perfect for creating MP4 clips efficiently. Riverside: A Comprehensive Tool for Video Creation Riverside stands out as a thorough tool for video creation, catering to a wide range of users from beginners to those with more experience. With its free video trimmer, you can quickly edit your clips without any cost, making it an attractive option for those on a budget. The platform’s compatibility with Windows, macOS, iOS, and Android allows you to create and edit videos seamlessly across multiple devices. Designed for both beginners and intermediates, Riverside provides high-resolution video recording and text-based editing features. You’ll likewise find dynamic captions and audio improvement tools that raise your videos, ensuring they’re engaging and polished. Plus, real-time collaboration helps teams work together on projects efficiently, regardless of their location. Adobe Premiere Pro: Professional Editing at Your Fingertips Adobe Premiere Pro offers advanced editing features that make it the go-to choice for professional video creators. You can work seamlessly across both Windows and macOS platforms, ensuring flexibility in your editing process. With subscription pricing starting at $22.99 per month, it provides regular updates and new tools to improve your workflow without breaking the bank. Advanced Editing Features In relation to professional video editing, few tools match the capabilities of Premiere Pro, as it seamlessly combines advanced editing features to improve your editing experience. This software supports high-resolution formats like 4K and 8K, ensuring your final products are detailed and polished. With tools such as multicam editing and AI tagging, you can streamline your workflow considerably. The collaboration feature allows multiple editors to work on a project simultaneously, enhancing efficiency. Furthermore, Premiere Pro’s intuitive interface caters to both beginners and seasoned professionals, offering customizable workspace options that suit individual editing styles. Regular updates guarantee that you have access to the latest tools, making it a top choice among video cutters for PC users seeking state-of-the-art capabilities. Multi-Platform Compatibility For video editors seeking versatility, multi-platform compatibility is a crucial feature, and Premiere Pro thrives in this area. It runs seamlessly on both Windows and macOS, catering to a broad user base. You’ll appreciate its support for multi-format editing, allowing you to work with various video formats, including MP4, within the same project. This flexibility is key for cut to cut video editing, enabling you to switch formats effortlessly. Collaboration becomes easier with real-time editing and feedback features, which improve teamwork regardless of your location. Additionally, Premiere Pro integrates well with other Adobe Creative Cloud applications, providing a thorough toolkit. Regular updates guarantee you have access to the latest tools, keeping your editing skills sharp and current. Subscription Pricing Options Video editing enthusiasts will find that Adobe Premiere Pro not just shines in multi-platform compatibility but also offers flexible subscription pricing options that cater to various needs and budgets. The subscription starts at $22.99 per month for an annual plan, granting you access to professional editing tools, including features to learn how to trim mp4 video effectively. You can moreover choose the extensive Creative Cloud plan at $59.99 per month, which includes all Adobe apps. Adobe offers a free trial for new users, letting you explore its capabilities before committing. Furthermore, students and educators can often enjoy discounts, making this robust software more accessible for those in educational settings. Consider these options to find the best fit for your video editing expedition. PowerDirector: User-Friendly and Feature-Rich Many users find PowerDirector to be a versatile editing software, as it combines a user-friendly interface with a rich set of features that cater to both novices and seasoned editors. This video trimmer app allows for seamless video editing through drag-and-drop functionality, making it easy to navigate. With extensive effects and AI tools, you can create high-quality videos quickly, supporting 4K and 360-degree editing for diverse projects. Furthermore, PowerDirector includes built-in screen recording capabilities, enhancing your workflow for tutorial and gaming content. The subscription model starts at $54.99 per year, offering a cost-effective solution for potent editing tools without the intricacies typically associated with professional software, ensuring a smooth experience for every user. DaVinci Resolve: Advanced Editing and Color Correction When you use DaVinci Resolve, you access potent tools for advanced editing and color correction that can enhance your video projects. Its user interface is designed to help you navigate seamlessly through various features, from precise color grading to asymmetrical editing options. With support for high-resolution editing and a free version available, it’s a solid choice for anyone looking to create professional-quality videos. Key Features Overview DaVinci Resolve stands out in the domain of video editing due to its advanced features that cater to both editing and color correction. It offers industry-leading color correction tools, allowing you to achieve professional-quality visuals with precise grading and improvement. You can edit high-resolution videos up to 4K and 60fps, ensuring smooth playback and compatibility with modern formats. The software additionally shines in audio post-production, enabling you to mix and edit soundtracks seamlessly alongside your video content. If you work in a team, you’ll appreciate its collaborative workflow, which lets multiple users trim video and edit projects simultaneously with real-time updates. Plus, the generous free version includes many advanced features, making it accessible to everyone. User Interface Experience With its robust suite of editing and color correction tools, the user interface of DaVinci Resolve is designed to facilitate both novice and experienced editors. You’ll find seamless navigation between editing, color correction, and audio post-production workflows, making it a solid choice as a free video clipper. The unique trackless timeline allows you to position clips freely, enhancing creativity without the constraints of traditional structures. Advanced color correction tools, such as extensive grading panels and HDR support, provide precise control over your edits. Moreover, the Fusion page offers advanced visual effects and motion graphics integration, whereas real-time editing features support collaboration, enabling multiple users to work on different project aspects efficiently. Imovie: Simplified Editing for Apple Users iMovie is a potent tool for Apple users looking to simplify their video editing experience. This free software, exclusive to macOS and iOS, features a user-friendly drag-and-drop interface that makes video creation seamless. With support for 4K editing, you can craft high-quality projects using advanced features like chroma-keying and picture-in-picture. If you’re new to editing, the Magic Movies mode automates tasks, allowing you to quickly produce polished videos without extensive skills. Various genre-based templates and storyboards help you structure your projects effectively. Plus, iMovie enables easy project switching across your Apple devices, ensuring consistent editing as you’re on the go. Movavi: Versatile Video Editing With Intuitive Features For those seeking a versatile video editing solution, Movavi stands out as a robust tool that caters to both beginners and experienced users. Its user-friendly interface makes it easy to navigate, and it includes powerful features that improve creativity. If you’re wondering how can I cut a video, Movavi simplifies the process with built-in tools and fast rendering speeds. Here are some key features you’ll appreciate: A variety of pre-set intro sequences and animated titles for professional branding. Support for multiple file formats, ensuring flexibility in projects. Color adjustment tools and chroma key effects for easy background removal. Budget-friendly pricing, making it accessible without a steep learning curve. Clipchamp: Online Editing Made Easy As you explore online video editing options, Clipchamp emerges as a convenient choice that allows you to create and edit videos directly from your browser, eliminating the need for any software installation. This mp4 clip maker provides a variety of templates particularly designed for social media content, enabling quick and engaging video production. With AI-powered features like speech-to-text auto-captioning, you can generate captions effortlessly, enhancing accessibility. Clipchamp supports multiple export options, allowing you to save your projects in formats compatible with platforms like TikTok, Instagram, and YouTube. Its user-friendly interface caters to both beginners and experienced editors, offering intuitive tools for both basic and advanced editing tasks, ensuring an efficient video creation experience. Frequently Asked Questions What Is the Easiest Video Maker to Use? When considering the easiest video maker to use, look for platforms with intuitive interfaces and drag-and-drop features. Tools like Canva and Clipchamp offer pre-designed templates and stock media, which simplify video creation. Moreover, basic editing functions such as trimming and adding music are available in programs like InShot and iMovie. Some makers even include AI capabilities for automatic captioning, streamlining the process and making it accessible for users at any skill level. What Is the Best MP4 Video Editor? The best MP4 video editor for you depends on your needs. If you want advanced features, Adobe Premiere Pro or DaVinci Resolve are excellent choices, offering multicam support and AI tools. For easier use, CyberLink PowerDirector balances strong features with a user-friendly interface. If you’re a Mac user, iMovie provides a simple platform for basic editing. Beginners might prefer Movavi for its clear interface, whereas Clipchamp allows quick edits online from any device. How to Create an MP4 Video for Free? To create an MP4 video for free, start by using online platforms like Canva or Clipchamp, which provide templates and editing tools without any cost. You can additionally explore AI tools like Lumen5 to transform text into videos with voiceovers. Improve your project with royalty-free music from InShot or Veed. Finally, edit and export your video easily using user-friendly apps like iMovie, then share it directly on social media. What Do Most Youtubers Use to Make Videos? Most YouTubers use a variety of YouTube video editing software to create their content. Adobe Premiere Pro is popular for its professional features, whereas Final Cut Pro attracts Mac users for its seamless integration. For those on a budget, DaVinci Resolve offers advanced tools for free, and beginners often turn to iMovie for its simplicity. Online platforms like Canva and Clipchamp likewise provide user-friendly options, allowing creators to produce engaging videos easily without extensive editing skills. Conclusion In summary, selecting the right MP4 clip maker can greatly improve your video creation process. Tools like Adobe Premiere Pro and DaVinci Resolve offer advanced features for professionals, whereas user-friendly options such as Movavi and Clipchamp cater to beginners. Riverside facilitates collaboration, and iMovie streamlines editing for Apple users. PowerDirector’s drag-and-drop interface and AI tools make it accessible and efficient. By comprehending these options, you can choose the best software to meet your video editing needs. Image via Google Gemini This article, "7 Best MP4 Clip Makers for Effortless Video Creation" was first published on Small Business Trends View the full article

About 1 in 3 Americans make at least one New Year’s resolution, according to Pew Research. While most of these vows focus on weight loss, fitness, and other health-related goals, many fall into a distinct category: work. Work-related New Year’s resolutions tend to focus on someone’s current job and career, whether to find a new job or, if the timing and conditions are right, whether to embark on a new career path. We’re an organizational psychologist and a philosopher who have teamed up to study why people work—and what they give up for it. We believe that there is good reason to consider concerns that apply to many if not most professionals: how much work to do and when to get it done, as well as how to make sure your work doesn’t harm your physical and mental health—while attaining some semblance of work-life balance. Country music icon Dolly Parton wrote and sang the theme song in the movie ‘9 to 5,’ and had a starring role as well. How we got here Most Americans consider the 40-hour workweek, which calls for employees being on the job from nine to five, to be a standard schedule. This ubiquitous notion is the basis of a hit Dolly Parton song and 1980 comedy film, “9 to 5,” in which the country music star had a starring role. Microsoft Outlook calendars by default shade those hours with a different color than the rest of the day. This schedule didn’t always reign supreme. Prior to the Great Depression, which lasted from 1929-1941, 6-day workweeks were the norm. In most industries, U.S. workers got Sundays off so they could go to church. Eventually, it became customary for employees to get half of Saturday off too. Legislation that President Franklin D. Roosevelt signed into law as part of his sweeping New Deal reforms helped establish the 40-hour workweek as we know it today. Labor unions had long advocated for this abridged schedule, and their activism helped crystallize it across diverse occupations. Despite many changes in technology as well as when and how work gets done, these hours have had a surprising amount of staying power. Americans work longer hours In general, workers in richer countries tend to work fewer hours. However, in the U.S. today, people work more on average than in most other wealthy countries. For many Americans, this is not so much a choice as it is part of an entrenched working culture. There are many factors that can interfere with thriving at work, including boredom, an abusive boss, or an absence of meaning and purpose. In any of those cases, it’s worth asking whether the time spent at work is worth it. Only 1 in 3 employed Americans say that they are thriving. What’s more, employee engagement is at a 10-year low. For both engaged and disengaged employees, burnout increased as the number of work hours rose. People who were working more than 45 hours per week were at greatest risk for burnout, according to Gallup. However, the average number of hours Americans spend working has declined from 44 hours and 6 minutes in 2019 to just under 43 hours per week in 2024. The reduction is sharper for younger employees. We think this could be a sign that younger Americans are pushing back after years of being pressured to embrace a “hustle culture” in which people brag about working 80 and even 100 hours per week. Critiques of ‘hustle culture’ are becoming more common. Fight against a pervasive notion Anne-Marie Slaughter, a lawyer and political scientist who wears many hats, coined the term “time macho” more than a decade ago to convey the notion that someone who puts in longer hours at the office automatically will outperform their colleagues. Another term, “face time,” describes the time that we are seen by others doing our work. In some workplaces, the quantity of an employee’s face time is treated as a measure of whether they are dependable—or uncommitted. It can be easy to jump to the conclusion that putting in more hours at the office automatically boosts an employee’s performance. However, researchers have found that productivity decreases with the number of hours worked due to fatigue. Even those with the luxury to choose how much time they devote to work sometimes presume that they need to clock as many hours as possible to demonstrate their commitment to their jobs. To be sure, for a significant amount of the workforce, there is no choice about how much to work because that time is dictated, whether by employers, the needs of the job or the growing necessity to work multiple jobs to make ends meet. 4-day workweek experiments One way to shave hours off the workweek is to get more days off. A multinational working group has examined experiments with a four-day workweek: an arrangement in which people work 80% of the time—32 hours over four days—while getting paid the same as when they worked a standard 40-hour week. Following an initial pilot in the U.S. and Ireland in 2022, the working group has expanded to six continents. The researchers consistently found that employers and employees alike thrive in this setup and that their work didn’t suffer. Most of those employees, who ranged from government workers to technology professionals, got Friday off. Shifting to having a three-day weekend meant that employees had more time to take care of themselves and their families. Productivity and performance metrics remained high. Waiting for technology to take a load off Many employment experts wonder whether advances in artificial intelligence will reduce the number of hours that Americans work. Might AI relieve us all of the tasks we dread doing, leaving us only with the work we want to do—and which, presumably, would be worth spending time on? That does sound great to both of us. But there’s no guarantee that this will be the case. We think the likeliest scenario is one in which the advantages of AI are unevenly distributed among people who work for a living. Economist John Maynard Keynes predicted almost a century ago that “technological unemployment” would lead to 15-hour workweeks by 2030. As that year approaches, it’s become clear that he got that wrong. Researchers have found that for every working hour that technology saves us, it increases our work intensity. That means work becomes more stressful and expectations regarding productivity rise. Deciding when and how much time to work Many adults spend so much time working that they have few waking hours left for fitness, relationships, new hobbies, or anything else. If you have a choice in the matter of when and how much you work, should you choose differently? Even questioning whether you should stick to the 40-hour workweek is a luxury, but it’s well worth considering changing your work routines as a new year gets underway if that’s a possibility for you. To get buy-in from employers, consider demonstrating how you will still deliver your core work within your desired time frame. And, if you are fortunate enough to be able to choose to work less or work differently, perhaps you can pass it on: You probably have the power and privilege to influence the working hours of others you employ or supervise. Jennifer Tosti-Kharas is a professor of management at Babson College. Christopher Wong Michaelson is a professor of ethics and business law at the University of St. Thomas. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

In an increasingly digital business landscape, small companies must be ever-vigilant against cyber threats. A recent report released by HP uncovers alarming trends in the malware landscape, highlighting how cybercriminals are becoming more sophisticated with tactics that could jeopardize the security of small businesses. The HP Threat Insights Report reveals that attackers are now employing animated lures—deceptively professional-looking animations designed to entice users into unwittingly downloading malware. This new generation of cyberattacks emphasizes the need for heightened awareness and proactive measures, particularly for small businesses that may lack the cybersecurity resources of larger corporations. “While many may believe that only larger companies are targeted by cybercriminals, the reality is that small businesses are often seen as easier prey,” said an HP spokesperson. With limited budgets and manpower, small businesses are at a significant disadvantage, making them attractive targets for hackers. One of the key findings in the report is the rise of purchasable malware services, where even novice criminals can engage in cybercrime. These services lower the barrier to entry for would-be attackers, meaning that more individuals can easily deploy cyber threats against any online entity. For small business owners, this evolution in tactics can have serious implications. When examining practical applications of this knowledge, small business owners should consider several actionable steps: Invest in employee training: Employees should be well-informed about the latest phishing tactics, including the use of animated content that could be malicious. Regular training sessions can enhance awareness and foster a culture of cybersecurity. Implement robust cybersecurity measures: Firewalls, antivirus software, and email filtering are essential tools. Investing in comprehensive cybersecurity solutions can help protect sensitive business data, customer information, and financial records. Engage in regular security audits: Conducting routine assessments can identify vulnerabilities in your cybersecurity strategy. These audits should encompass systems, software, and employees’ handling of sensitive information. Develop an incident response plan: In case of a cyber incident, having a plan in place can help mitigate damage. The plan should outline steps for communication, recovery, and future prevention. While implementing these strategies carries inherent costs and logistical challenges for small businesses, the potential benefits significantly outweigh the risks. Cyber threats can lead to reputational damage, financial losses, and disruptions that might even result in business closure. However, small business owners must also be mindful of potential challenges. Restricted budgets may limit the extent of cybersecurity investments. For example, while comprehensive training is critical, it may be difficult to allocate time away from regular operations for employees undergoing training. Additionally, smaller firms often can’t afford dedicated IT staff, making it difficult to stay updated with the latest threats and security measures. Moreover, as technology continues to evolve, staying ahead of malware trends can be a challenge. The HP report indicates that as threat actors develop more advanced techniques, small businesses may find it increasingly difficult to keep their security measures updated without substantial investments or expertise. In short, staying informed about evolving cyber threats is crucial for small businesses. By prioritizing cybersecurity and adapting practices in alignment with the latest intelligence, small business owners can better safeguard their operations against flourishing cybercriminal activity. For further details on HP’s findings, visit the original report here. Image via Google Gemini This article, "Animated Malware Lures Evolve, Threatening Users’ Cybersecurity" was first published on Small Business Trends View the full article

In an increasingly digital business landscape, small companies must be ever-vigilant against cyber threats. A recent report released by HP uncovers alarming trends in the malware landscape, highlighting how cybercriminals are becoming more sophisticated with tactics that could jeopardize the security of small businesses. The HP Threat Insights Report reveals that attackers are now employing animated lures—deceptively professional-looking animations designed to entice users into unwittingly downloading malware. This new generation of cyberattacks emphasizes the need for heightened awareness and proactive measures, particularly for small businesses that may lack the cybersecurity resources of larger corporations. “While many may believe that only larger companies are targeted by cybercriminals, the reality is that small businesses are often seen as easier prey,” said an HP spokesperson. With limited budgets and manpower, small businesses are at a significant disadvantage, making them attractive targets for hackers. One of the key findings in the report is the rise of purchasable malware services, where even novice criminals can engage in cybercrime. These services lower the barrier to entry for would-be attackers, meaning that more individuals can easily deploy cyber threats against any online entity. For small business owners, this evolution in tactics can have serious implications. When examining practical applications of this knowledge, small business owners should consider several actionable steps: Invest in employee training: Employees should be well-informed about the latest phishing tactics, including the use of animated content that could be malicious. Regular training sessions can enhance awareness and foster a culture of cybersecurity. Implement robust cybersecurity measures: Firewalls, antivirus software, and email filtering are essential tools. Investing in comprehensive cybersecurity solutions can help protect sensitive business data, customer information, and financial records. Engage in regular security audits: Conducting routine assessments can identify vulnerabilities in your cybersecurity strategy. These audits should encompass systems, software, and employees’ handling of sensitive information. Develop an incident response plan: In case of a cyber incident, having a plan in place can help mitigate damage. The plan should outline steps for communication, recovery, and future prevention. While implementing these strategies carries inherent costs and logistical challenges for small businesses, the potential benefits significantly outweigh the risks. Cyber threats can lead to reputational damage, financial losses, and disruptions that might even result in business closure. However, small business owners must also be mindful of potential challenges. Restricted budgets may limit the extent of cybersecurity investments. For example, while comprehensive training is critical, it may be difficult to allocate time away from regular operations for employees undergoing training. Additionally, smaller firms often can’t afford dedicated IT staff, making it difficult to stay updated with the latest threats and security measures. Moreover, as technology continues to evolve, staying ahead of malware trends can be a challenge. The HP report indicates that as threat actors develop more advanced techniques, small businesses may find it increasingly difficult to keep their security measures updated without substantial investments or expertise. In short, staying informed about evolving cyber threats is crucial for small businesses. By prioritizing cybersecurity and adapting practices in alignment with the latest intelligence, small business owners can better safeguard their operations against flourishing cybercriminal activity. For further details on HP’s findings, visit the original report here. Image via Google Gemini This article, "Animated Malware Lures Evolve, Threatening Users’ Cybersecurity" was first published on Small Business Trends View the full article

I’ve read a lot of business memoirs. One I keep coming back to is Grinding It Out by Ray Kroc—the man who built McDonald’s into the global giant it is today. Kroc was 52 before he even heard of the McDonald brothers who originally started the company. That fact alone says a lot about how he thought: Success comes eventually, but only to those who keep showing up. Which brings me to McDonald’s third-quarter earnings call Wednesday. McDonald’s reported solid results: global comparable sales up 3.6 percent, U.S. sales up 2.4 percent, revenue of $7.08 billion. The company is outperforming most competitors, but in a brutal environment: Fast-food traffic is down 2.3 percent industry-wide this year, worse than the 1.6 percent drop across all restaurants, according to market-research firm Black Box Intelligence. McDonald’s Extra Value Meals now account for about 30 percent of U.S. transactions, the company reported. And, McDonald’s spent $40 million this quarter on marketing and expects to provide $90 million in total support to franchisees this year to discount those meals. That’s real money coming out of margins. Wall Street has noticed. But McDonald’s CEO Chris Kempczinski said McDonald’s will measure its success “first by gaining share of lower-income consumer traffic, and second by improving value and affordability experience scores.” Traffic first. Profits later. And why is that? Well, I’ve written before about how McDonald’s is the undisputed champion of nostalgia marketing. It brought back the Hamburglar. It made Grimace’s birthday go viral. It launched Adult Happy Meals. It returned the Snack Wrap after fans petitioned for years. Every one of those campaigns was about unlocking core memories in customers. It’s a strategy that’s paid off, but you can’t unlock core memories if they were never created in the first place. A 7-year-old who comes to McDonald’s with her family today because they can afford the Extra Value Meal won’t be profitable for decades. But 20 years from now, when she’s shopping for her own kids and feeling nostalgic? That’s when the investment pays off. Brutal truth: The U.S. economy has split in two. Lower-income consumers are feeling pressure from rising rents, food bills, and childcare, Kempczinski explained. Add uncertainty around SNAP food assistance, and these customers will keep pulling back “unless they feel their incomes begin to grow.” Meanwhile, higher-income consumers are visiting quick-service restaurants much more often. So while McDonald’s is gaining relative share with both groups, the lower-income segment—the future nostalgia customers—is disappearing from the industry. This is where Ray Kroc’s philosophy matters once more. Because grinding it out sometimes means having the resources to keep going when others can’t. And McDonald’s truly has advantages that most competitors don’t. First, international markets are carrying their weight, and then some. Comparable sales rose 4.3 percent in International Operated Markets (led by Germany and Australia) and 4.7 percent in International Developmental Licensed Markets (led by Japan). Both outperformed the U.S. That geographic diversification gives McDonald’s room to breathe while competitors suffocate. Heck, CFO Ian Borden said it directly: “Our unique positioning is that we’ve got the financial strength to make these types of investments, when maybe others are gonna have to be a bit more defensive.” Compare that to others in the industry: Chipotle just reported slowing sales. Yum Brands is exploring a sale of Pizza Hut. Investors took Denny’s private after several quarters of declining sales. In his remarks during the McDonald’s earnings call on Wednesday, Kempczinski brought it full circle back to Kroc: That’s a powerful 13-word sentiment, calling back to a nearly 50-year-old book. Sacrifice margin today to keep families coming through the doors. Bet that keeping kids visiting now—even at discounted prices—will pay off in 2045 when they bring their own kids back. Bet that you can outlast competitors who don’t have the same international strength or financial reserves to weather years of pressure. Bet that, eventually, our bifurcated economy heals, anxiety eases, and families feel less squeezed. There’s something almost poetic about a company built on nostalgia thinking at least in part in decades rather than quarters. That’s how nostalgia actually works—it’s long-term. We look back at the past through rose-colored glasses and remember it better than it really was. Maybe someday, we hope, today’s kids will look back fondly. Even if today doesn’t always look so rose-colored while we’re living it. —Bill Murphy Jr. View the full article

Spotify playlists are a surprisingly big part of my life. I make a handful of new, curated, choreographed ones for the spin classes I teach every week and otherwise meticulously maintain quarterly playlists designed to represent the overall vibe of specific, three-month periods in my life. I only edit those during the 12 weeks of the quarter, then leave them alone so I can revisit them and relive the era. This means I am constantly fiddling with the present playlist to make it just right, searching for songs that feel precisely aligned with however I'm feeling. It's actually a time-consuming hobby—but I stumbled across a feature the other day that has made creating spin playlists and soundtracking Q1 of 2026 easier than ever. The new Spotify featureThe best way I can describe the feature I stumbled upon is that it's like Tinder for songs. If you're listening to a song within the app, scroll down. Go past the buttons for Play and Next, past the About the artist section, past the lyrics, and stop when you see Explore [artist name]. Then, you'll have three options like Similar to [artist name] and Similar to [song name], but these can differ slightly. Tapping one of those opens up the new feature. Say you choose Similar to [song name]. You'll be given 30 seconds of a song that Spotify's algorithm considers "similar" to the one you were just listening to, plus the artist's name, how many Spotify followers they have, and a three-dot menu that will let you add the song to your likes, add it to a playlist, go to the artist's page, and more. If you like the 30-second clip, you can add the song to your playlists. If not, you can keep swiping downward to hear a new one. See how it's like Tinder? You make fairly snap decisions based on the quick preview and few details you get, then swipe away if you don't like it. I found a community forum post on Spotify's website about it, but otherwise, not much chatter. All I can tell is that it's been out since about May. Why I like the featureI prefer this to the other music-discovery options on Spotify because it gives you a quick preview of the song and makes the finding process simple. I am, of course, a big fan of the pre-generated Discover Weekly playlist or New Releases playlist Spotify makes for me every week, but it's time-consuming to listen to all the songs in them and it's not intuitive to find other new songs based on the finite playlists themselves. The 30-second quick hits and easy, swipeable dismissal of the new feature help me figure out if a song is worth my time, either for spin class or personal use, add it to the appropriate playlist if so, and keep moving. What I especially like is the three hashtags under the artist's name. They are genre descriptions that match up with whatever song you're previewing and I've found them helpful because I have a hard time describing what kind of music I even like. Apparently, per the new feature, I like something called "speed garage." Tapping the #speedgarage hashtag that appears in the song previews brings me to another scrollable preview pane full of, exclusively, more speed garage—whatever that actually is. I still can't define it, but I learned I like it, and that alone is more beneficial than a year's worth of Discover Weekly playlists. I used this feature during my Uber ride to the airport the other day and, by the time I was through TSA, I had 29 new songs in my Q1 playlist. I listened to them on the plane, weeded out ones that didn't match the quarterly vibe well enough, then sent it to my friends, who all gave the collection rave reviews like, and I quote, "this slaps." View the full article

You still can add on other services. By Jody Padar Radical Pricing – By The Radical CPA Go PRO for members-only access to more Jody Padar. View the full article

You still can add on other services. By Jody Padar Radical Pricing – By The Radical CPA Go PRO for members-only access to more Jody Padar. View the full article

Do you have everyone you need on your team? By Ed Mendlowitz 77 Ways to Wow! Go PRO for members-only access to more Edward Mendlowitz. View the full article

Do you have everyone you need on your team? By Ed Mendlowitz 77 Ways to Wow! Go PRO for members-only access to more Edward Mendlowitz. View the full article

This guide will show you how to integrate Salesforce objects and ServiceNow records. With a no-code setup and fully customizable two-way flow, Unito automatically syncs work items between Salesforce and ServiceNow so you can bridge the gap between sales teams, project managers, support teams, and more. Setting up an integration only takes minutes, and each Unito flow supports real-time updates, deep field mappings, and customizable rules. All you need is an account in Salesforce and ServiceNow with permission to create and edit records and objects. Unito’s two-way integration supports all ServiceNow records and Salesforce objects, but this walkthrough will focus on an ITSM use case. Follow along for instructions on how to sync Salesforce cases and ServiceNow incidents. More of a visual learner? Check out this demo: In this guide: Tools: Salesforce and ServiceNow Use cases: Task management, account management, marketing reporting, project management, ticket escalation Great for: Project managers, marketing, sales, customer success, RevOps Before you start Setup in ServiceNow In order to sync ServiceNow records, you must connect to Unito with a ServiceNow account that has CRUD rights (create, read, update and delete) for the records and tables you plan on syncing. For example, if this is an ITSM use case, you’ll need an account with the ITIL role in ServiceNow. If you’re not an admin, you can ask your IT department’s ServiceNow admin to create a service account for you with the right permissions. Connecting ServiceNow to Unito for the first time You’ll need a ServiceNow admin to connect your account to Unito. From there, you’ll have two options: connecting by OAuth 2.0 or with your username and password. Here’s our guide to connecting by OAuth 2.0. Make sure to have on-hand the following information: ServiceNow Domain URL: https://INSTANCENAME.service-now.com OAuth 2.0: An OAuth Client ID and Secret Username: Your ServiceNow username and password Connect to Unito with a new ServiceNow account Some ServiceNow instances require newly created users to change their password immediately upon login. If you’re using a new ServiceNow account to connect Unito, this can disrupt the authentication process by the forced password change. Make sure that account has CRUD access to the same records and tables you plan on syncing. One of the best ways to ensure you have an account with the right permissions is to create a ServiceNow Service account. Here’s how to set up a service account with the right permissions You’ll also need to disable the password reset flag on any new account or reset the password before connecting to Unito. Here’s how you can disable the password reset flag in ServiceNow: Log in to your ServiceNow instance as an administrator. Navigate to the User Administration > Users section. Locate the user account that you’ll be using for the Unito integration. On the user record, set Password needs reset to false. Save the changes. Step 1: Connect ServiceNow and Salesforce to Unito Sign up for Unito if you haven’t already! Navigate to the Unito App and select +Create Flow. Select Start Here to connect ServiceNow and Salesforce. Then +Choose account for each tool and complete the authorization process. Select a specific type of Salesforce object to include in your flow. Click Confirm. Choose a Salesforce object to sync Unito can support any Salesforce object including standard and custom objects. But each flow can only sync one object at a time (e.g., tasks, cases, opportunities, etc.). In our demo, we’ve chosen cases – so all Salesforce records of that object type will sync to ServiceNow as newly created incidents. Here’s more information about connecting tools to Unito for the first time. Step 2: Choose flow direction With flow direction, you determine where Unito automatically creates work items to match the ones you create manually in either tool. You have three flow direction options: 2-way: Both Salesforce objects and ServiceNow records are automatically created by your Unito flow to match the items you create manually in each tool. 1-way from Salesforce to ServiceNow: ServiceNow records will be automatically created by Unito to match the Salesforce objects you create manually. Unito won’t create new Salesforce objects. 1-way from ServiceNow to Salesforce: Salesforce objects will be automatically created by Unito to match the ServiceNow records you create manually. Unito won’t create new ServiceNow records. Select Confirm when you’ve chosen a flow direction. Learn more about flow direction. Step 3: Set rules to keep specific records and objects in sync Unito rules can do two things: Filter out work items you don’t want synced. For example, you could create a rule that only syncs Salesforce opportunities with a specific lead source. Automate certain actions. For example, you could create a rule that automatically assigns new ServiceNow records to a specific person on your team. Select Add a new rule to begin setting your rules. If you chose a 2-way flow direction in the previous step, you’ll need to set two pairs of rules: one for each direction. Find out more about setting rules. Here’s information about Unito’s default rules. Step 4: Map fields between Salesforce and ServiceNow Next, you can set individual relationships between fields in Salesforce and ServiceNow. Most fields can be assigned their own sync direction which determines how real-time updates occur. But first, you can select Map automatically to begin your field mapping table with a prebuilt template. How to add field mappings in Unito Click + Add mapping to add additional fields to be synced. Then, Select a field for each tool, and find the appropriate field to map. Here is our demo’s completed set of field mappings: Configuring field values in Salesforce and ServiceNow A gear icon beside a pair of fields indicates more options for configuration. Usually that includes choice, list, or picklist fields in Salesforce and ServiceNow. In the example below, clicking +Add more Case Origin & Channel allows us to include the multiple options available in each field and match them in the other tool. NOTE: If you’re syncing statuses, be sure to add every relevant status option for your Smartsheet row and Salesforce records. Here’s an overview of status syncing in Unito. Click Confirm when you’re satisfied with your field mappings to proceed. Learn more about Field Mappings Step 5: Launch your Salesforce ServiceNow integration The only thing left to do is decide whether or not to sync historical work items. You can make this decision from your flow’s overview page, or edit your rules as mentioned above. And that’s it! You’ve just completed a flow between Salesforce and ServiceNow. Congratulations! If you’ve followed the steps above, your flow will now: Create a ServiceNow incident based on specific Salesforce cases; Create Salesforce cases based on specific ServiceNow incidents; Keep synced cases and incidents current in real-time with 2-way updates. If you have any questions, don’t hesitate to reach out and let us know. Ready to optimize your support workflow? Meet with our team to see what Unito can do for your workflows. Talk to sales What’s next after you sync ServiceNow and Salesforce with Unito? Learn how to duplicate this flow for additional use cases Read an overview of Unito’s ServiceNow integration How does Unito stack up against ServiceNow Integration Hub? How to run a ServiceNow export to Microsoft Excel or ServiceNow to Google Sheets. Or if you found this guide useful, you can find similar articles on how to sync: Salesforce and Asana Salesforce and Smartsheet Salesforce and Jira Salesforce to Wrike Salesforce and Google Sheets Salesforce and monday.com Salesforce and Trello ServiceNow to Jira Service Management ServiceNow to Azure DevOps ServiceNow and monday.com ServiceNow with Google Sheets Smartsheet and Salesforce ServiceNow and Smartsheet Frequently asked questions: Salesforce-ServiceNow integration Is Unito a one-way or two-way integration? Unito supports both one-way and two-way integrations. Unito’s two-way integrations allow data to flow seamlessly back and forth between tools, in real-time, enabling true cross-tool collaboration as teams work in their own tool without sacrificing any data. That said, some workflows benefit more from a one-way integration, which only creates new work items in one tool. All Unito integrations can also be customized to create work items in one direction but update them in both directions. Do I need to know how to code to set up this integration? Unito’s integrations are no-code, meaning you don’t need any technical knowledge to set them up. Unito’s drag-and-drop interface allows you to build even complex workflows without looping in a developer. How long does it take to set up this integration? Most Unito users set up their first integration in a day or less. Even complex integration can be set up in days, rather than the weeks or months other integration solutions require. How quickly do changes sync between Salesforce and ServiceNow? Unito’s Salesforce-ServiceNow integration can sync changes as quickly as five minutes after they’re made. What are the benefits of Unito’s 2-way integration? Unito’s two-way Salesforce-ServiceNow integration has the following benefits: Improved communication: Unito integrations close the gaps between tools, meaning any comments left in Salesforce are synced over to ServiceNow, and vice-versa. Whether you’re escalating tickets from Salesforce to ServiceNow or sharing development updates for sales deals, Unito automatically syncs everything over. No need to rely on chat apps or lengthy email chains. Increased productivity: Working across tools often involves manually copying and pasting information between them or working with incomplete context. Unito’s integration eliminates that administrative work while ensuring everyone can work at their best from their own tool. Enhanced collaboration: Unito integrations put all the data from all your tools at everyone’s fingertips. That unlocks new opportunities for collaborative workflows, and everyone in your organization will benefit. What workflows does Unito’s Salesforce-ServiceNow integration support? Unito’s Salesforce-ServiceNow integration supports any workflow, including the following: Ticket Escalation Software Development Project Management AI Agent Integration Time Tracking and Billing Record Syncing What fields does Unito’s Salesforce-ServiceNow integration sync? Unito can sync all native and custom fields in Salesforce objects, like cases, tasks, and deals. Many of these fields can also be used to filter data. Unito’s ServiceNow integration can sync nearly every field, and any that aren’t supported by default can be activated with a custom configuration. View the full article

In terms of commercial lending, comprehending the different types available is essential for businesses and real estate investors. You’ve got SBA loans, like the 7(a) and 504 programs, providing government-backed options. Then there are traditional loans, CMBS loans, bridge loans, and more. Each type serves specific purposes, from financing stabilized properties to funding construction projects. Knowing these distinctions can help you make informed decisions about which financing method suits your needs best. But what factors should you really consider? Key Takeaways SBA loans, including 7(a) and 504 programs, offer flexible financing options for various business needs with favorable terms. Traditional and permanent loans are tailored for stabilized properties, requiring significant down payments and detailed financial documentation. Specialized financing options like CMBS loans and bridge loans cater to unique real estate needs, often with higher interest rates and specific exit strategies. Blanket loans consolidate multiple properties under one mortgage, simplifying management and reducing costs for long-term investors. Multifamily loans focus on income potential, assessed through metrics like NOI, with competitive rates and extended amortization periods. SBA Loans (7(a) and 504 Programs) Regarding financing your small business, comprehending the options available through SBA loans, particularly the 7(a) and 504 programs, can be crucial. These types of commercial loans are backed by the U.S. Small Business Administration, making them a viable choice for many owners. The SBA 7(a) loan is highly flexible, allowing you to finance real estate purchases, working capital, or refinancing, with down payments starting as low as 10%. This can be particularly beneficial if you’re looking to minimize initial costs. Conversely, the SBA 504 program focuses on major fixed asset purchases, offering long-term, fixed-rate financing with amortization periods that can extend up to 25 years. Both programs feature competitive interest rates and favorable repayment terms, making them accessible options in the realm of types of commercial lending. Even though detailed documentation is necessary, the advantages can greatly alleviate financial stress for your business. Permanent Loans/Traditional Bank Loans When you’re looking to finance commercial real estate, permanent loans, often known as traditional bank loans, can be a solid option. These loans are customized for stabilized, income-producing properties, with terms typically ranging from five to twenty years. You’ll usually need to provide a down payment of 20–30%, and interest rates can be fixed or variable, depending on the lender’s risk assessment. Here’s a quick overview of key features: Feature Detail Notes Loan Term 5 to 20 years Suitable for long-term investments Down Payment 20–30% Affects loan approval Interest Rates Fixed or variable Based on property risk Required Documents Rent rolls, operating statements Assess income potential Amortization Schedule Often longer Results in manageable payments These loans provide stability and predictability in financing, making them a preferred choice for many investors. CMBS Loans (Conduit Loans) CMBS loans, or Fannie Mae Commercial Mortgage-Backed Securities loans, represent a unique financing option for investors looking to fund stabilized, income-producing properties. These loans are created by pooling commercial mortgages, which are then securitized and sold as bonds. This structure offers competitive fixed rates for borrowers during providing investors a way to invest in real estate. One appealing feature of CMBS loans is their non-recourse nature, meaning your liability is limited to the property itself. Nevertheless, to qualify, you must meet stringent standards, requiring thorough documentation of the property’s financial performance, including occupancy rates and cash flow. It’s additionally important to note that prepayment can be complicated and costly, often involving yield maintenance penalties. This characteristic makes CMBS loans more suitable for long-term asset holders rather than those seeking short-term investments. Comprehending these aspects can help you determine if CMBS financing aligns with your investment strategy. Bridge Loans Bridge loans serve as an essential short-term financing solution for Bridge Investors facing changeover periods, such as acquiring new properties or undergoing renovations. Typically, these loans range from 12 to 36 months and are primarily asset-based, focusing more on the property’s value and potential than on your creditworthiness. Nevertheless, keep in mind that interest rates are usually higher than traditional financing options, reflecting the increased risk involved in short-term lending. To qualify for a bridge loan, you must have a clear exit strategy, whether it’s refinancing, selling, or stabilizing the property. This guarantees you can repay the loan effectively. Often structured as interest-only payments, bridge loans allow you to manage cash flow more efficiently during the loan term. This flexibility can be essential during shifting phases, enabling you to seize opportunities without lengthy delays in funding. Construction Loans When you’re looking to finance new construction projects, construction loans offer a customized solution. These short-term loans cover costs like land acquisition and building expenses, but they come with specific requirements, including a detailed project plan and timeline. Comprehending the disbursement stages and interest rate considerations is essential to managing your financing effectively. Financing New Developments As you explore financing options for new developments, construction loans stand out as a specialized form of short-term financing that addresses the unique needs of building projects. These loans cover costs like land acquisition and construction expenses. Here are some key features to contemplate: Variable Interest Rates: Expect fluctuating rates that can affect your overall costs. Project Planning Required: You’ll need to provide a detailed project plan and timeline to secure funding. Lower Loan-to-Value Ratios: Lenders typically require an LTV ratio of 70% to 80% because of increased risk. Conversion to Permanent Financing: Once construction is complete, these loans often convert to long-term financing based on the property’s stabilized value. Understanding these elements can help you make informed decisions. Disbursement Stages Explained Comprehending how construction loans are disbursed is vital for managing your financing effectively. These loans are typically disbursed in stages, known as “draws,” aligned with specific project milestones. To receive each disbursement, you’ll need a detailed project plan and timeline, ensuring that funds are released according to your construction schedule. Lenders conduct site inspections before releasing funds, confirming that work meets the agreed-upon standards. It’s important to note that interest is charged only on the amount disbursed, making this a cost-effective option during the construction phase. Once your project is complete, the loan can shift to permanent financing, allowing you to secure long-term funding for the property, facilitating a smoother financial process. Interest Rate Considerations Comprehending interest rate evaluations is vital for anyone traversing the environment of construction loans. These loans typically feature variable interest rates that can change with market conditions, making them potentially costlier than fixed-rate options. Here are key points to reflect upon: Construction loans usually carry higher interest rates compared to permanent financing because of increased project risk. Interest is charged on a drawdown basis, meaning you pay interest only on the funds disbursed, not the total loan amount. Lenders often require a detailed project plan, which influences the interest rates based on perceived project stability. After construction, the loan may convert to permanent financing, where terms can be renegotiated to reflect the property’s stabilized cash flow. Commercial Refinance & Cash-Out Loans Commercial refinance and cash-out loans are vital tools for property owners looking to improve their financial strategies. Commercial refinance loans replace existing loans to secure lower interest rates or better terms, often leading to reduced monthly payments. Conversely, cash-out refinance loans allow you to tap into the equity built in your commercial properties, providing additional capital for renovations or new investment opportunities. To qualify for these loans, you’ll need strong property performance alongside thorough financial documentation, like rent rolls and operating statements. It’s important to take into account transaction costs and potential changes in loan terms, as these can greatly affect your overall financial planning. Many property owners pursue these loans to optimize their financing strategies, whether aiming to lower costs or leverage equity for further investments. Grasping these options can help you make informed decisions that align with your financial goals. Private Credit & Hard Money Loans When you explore private credit and hard money loans, you’ll find they offer unique characteristics that set them apart from traditional financing. Private credit involves non-bank lenders providing customized financing options, whereas hard money loans are short-term, asset-based loans secured by real estate. Both types of funding typically feature quicker approval processes and flexible terms, making them appealing for real estate investors in need of swift capital. Characteristics of Hard Money Hard money loans serve as a crucial resource for investors and property buyers seeking immediate funding, often in situations where traditional financing isn’t feasible. Here are some key characteristics of hard money loans: Short-Term Financing: These loans typically last between 12 to 36 months, making them ideal for interim projects. Asset-Based: They’re primarily secured by real estate, focusing on the property’s value rather than the borrower’s creditworthiness. Higher Interest Rates: Expect rates ranging from 8% to 15%, reflecting the increased risk perceived by lenders. Clear Exit Strategy Required: Borrowers must present a plan for refinancing, selling, or stabilizing the property to repay the loan upon maturity. Understanding these characteristics can help you navigate your financing options effectively. Private Credit Structures Private credit structures offer borrowers alternatives to traditional financing, especially for those who may not meet the strict criteria set by Bank of America. These structures include private equity financing and hard money loans, which focus more on the value of the underlying asset than on your creditworthiness. Hard money loans are typically short-term, interest-only loans secured by real estate, with terms ranging from 12 to 36 months and higher interest rates because of increased risk. Private credit financing provides flexible capital for various project stages, often customized to specific needs. The approval process for these loans is usually faster than traditional loans, enabling you to access funds quickly for immediate property acquisitions or renovations. Blanket Loans A blanket loan is a versatile financing option that consolidates multiple properties under a single mortgage, streamlining the management of a real estate portfolio. This type of loan offers several advantages for investors looking to optimize their financing strategies. Here are some key benefits: Cross-Collateralization: You can leverage the equity of one property to support financing for another, potentially increasing your borrowing capacity. Simplified Management: Managing a single loan instead of multiple mortgages reduces complexity and administrative burdens. Cost Efficiency: By consolidating loans, you can lower transaction costs associated with multiple loans. Long-Term Focus: Although blanket loans provide high leverage, they’re best suited for long-term asset holders, as they may come with complex prepayment penalties. Lenders will typically assess the combined financial performance of all properties involved, so it’s essential to prepare accordingly. Multifamily Loans (5+ Units) When you’re considering investing in real estate, multifamily loans can be an excellent financing option for properties with five or more units. These loans are classified as commercial, focusing primarily on the income potential of the property, which lenders assess through metrics like net operating income (NOI) and occupancy rates. The consistent rental demand for multifamily properties makes them resilient and attractive to both lenders and investors. Here’s a quick overview of key characteristics of multifamily loans: Feature Details Loan Classification Commercial LTV Ratios 70% to 80% Interest Rates Competitive Amortization Period Up to 30 years Assessment Metrics NOI and occupancy rates With favorable terms, multifamily loans can greatly improve your cash flow management, making them a strategic choice for real estate investment. Frequently Asked Questions What Are the Types of Commercial Loans? When considering types of commercial loans, you’ll encounter several options. Owner-occupied commercial mortgages rely on a business’s cash flow, whereas income-producing mortgages depend on rental income. Construction loans cater to new projects, covering land and construction costs. Bridge loans offer short-term financing for immediate needs, often at higher interest rates. Finally, multifamily loans finance properties with five or more units, focusing on income potential and occupancy during the underwriting process. What Are the 4 Cs of Commercial Lending? The 4 Cs of commercial lending are essential for evaluating your creditworthiness. First, character reflects your credit history and reliability, influencing lenders’ trust. Next, capacity assesses your ability to repay the loan, often through cash flow analysis. Capital shows your financial commitment, typically through your down payment. Finally, collateral consists of the assets backing your loan, which lenders evaluate to minimize risk. Comprehending these factors can improve your chances of loan approval. What Are the Three Main Types of Lending? The three main types of lending are secured loans, unsecured loans, and equity financing. Secured loans require collateral, which lowers the lender’s risk and often results in lower interest rates. Unsecured loans don’t need collateral, making them accessible but usually come with higher interest rates. Equity financing involves selling shares to raise capital, which doesn’t create debt but can dilute ownership. Comprehending these distinctions helps you choose the best option for your financial needs. What Are the 5 Cs of Commercial Lending? The 5 Cs of commercial lending are crucial for evaluating creditworthiness. First, character reflects your credit history, influencing trust. Next, capacity assesses your ability to repay through cash flow analysis. Capital represents your equity investment, with lenders favoring higher down payments. Collateral consists of pledged assets that secure the loan, whereas conditions examine the economic environment affecting your loan, including market trends and regulations. Comprehending these factors can improve your borrowing strategy. Conclusion In conclusion, grasping the different types of commercial lending is crucial for businesses and real estate investors seeking financial solutions. Whether you opt for SBA loans, traditional bank loans, or specialized options like bridge or construction loans, each type serves distinct purposes and requirements. By carefully evaluating your financial goals and needs, you can select the most suitable lending option to support your ventures, ensuring informed decision-making in the competitive environment of commercial finance. Image via Google Gemini This article, "What Are the Types of Commercial Lending?" was first published on Small Business Trends View the full article

In terms of commercial lending, comprehending the different types available is essential for businesses and real estate investors. You’ve got SBA loans, like the 7(a) and 504 programs, providing government-backed options. Then there are traditional loans, CMBS loans, bridge loans, and more. Each type serves specific purposes, from financing stabilized properties to funding construction projects. Knowing these distinctions can help you make informed decisions about which financing method suits your needs best. But what factors should you really consider? Key Takeaways SBA loans, including 7(a) and 504 programs, offer flexible financing options for various business needs with favorable terms. Traditional and permanent loans are tailored for stabilized properties, requiring significant down payments and detailed financial documentation. Specialized financing options like CMBS loans and bridge loans cater to unique real estate needs, often with higher interest rates and specific exit strategies. Blanket loans consolidate multiple properties under one mortgage, simplifying management and reducing costs for long-term investors. Multifamily loans focus on income potential, assessed through metrics like NOI, with competitive rates and extended amortization periods. SBA Loans (7(a) and 504 Programs) Regarding financing your small business, comprehending the options available through SBA loans, particularly the 7(a) and 504 programs, can be crucial. These types of commercial loans are backed by the U.S. Small Business Administration, making them a viable choice for many owners. The SBA 7(a) loan is highly flexible, allowing you to finance real estate purchases, working capital, or refinancing, with down payments starting as low as 10%. This can be particularly beneficial if you’re looking to minimize initial costs. Conversely, the SBA 504 program focuses on major fixed asset purchases, offering long-term, fixed-rate financing with amortization periods that can extend up to 25 years. Both programs feature competitive interest rates and favorable repayment terms, making them accessible options in the realm of types of commercial lending. Even though detailed documentation is necessary, the advantages can greatly alleviate financial stress for your business. Permanent Loans/Traditional Bank Loans When you’re looking to finance commercial real estate, permanent loans, often known as traditional bank loans, can be a solid option. These loans are customized for stabilized, income-producing properties, with terms typically ranging from five to twenty years. You’ll usually need to provide a down payment of 20–30%, and interest rates can be fixed or variable, depending on the lender’s risk assessment. Here’s a quick overview of key features: Feature Detail Notes Loan Term 5 to 20 years Suitable for long-term investments Down Payment 20–30% Affects loan approval Interest Rates Fixed or variable Based on property risk Required Documents Rent rolls, operating statements Assess income potential Amortization Schedule Often longer Results in manageable payments These loans provide stability and predictability in financing, making them a preferred choice for many investors. CMBS Loans (Conduit Loans) CMBS loans, or Fannie Mae Commercial Mortgage-Backed Securities loans, represent a unique financing option for investors looking to fund stabilized, income-producing properties. These loans are created by pooling commercial mortgages, which are then securitized and sold as bonds. This structure offers competitive fixed rates for borrowers during providing investors a way to invest in real estate. One appealing feature of CMBS loans is their non-recourse nature, meaning your liability is limited to the property itself. Nevertheless, to qualify, you must meet stringent standards, requiring thorough documentation of the property’s financial performance, including occupancy rates and cash flow. It’s additionally important to note that prepayment can be complicated and costly, often involving yield maintenance penalties. This characteristic makes CMBS loans more suitable for long-term asset holders rather than those seeking short-term investments. Comprehending these aspects can help you determine if CMBS financing aligns with your investment strategy. Bridge Loans Bridge loans serve as an essential short-term financing solution for Bridge Investors facing changeover periods, such as acquiring new properties or undergoing renovations. Typically, these loans range from 12 to 36 months and are primarily asset-based, focusing more on the property’s value and potential than on your creditworthiness. Nevertheless, keep in mind that interest rates are usually higher than traditional financing options, reflecting the increased risk involved in short-term lending. To qualify for a bridge loan, you must have a clear exit strategy, whether it’s refinancing, selling, or stabilizing the property. This guarantees you can repay the loan effectively. Often structured as interest-only payments, bridge loans allow you to manage cash flow more efficiently during the loan term. This flexibility can be essential during shifting phases, enabling you to seize opportunities without lengthy delays in funding. Construction Loans When you’re looking to finance new construction projects, construction loans offer a customized solution. These short-term loans cover costs like land acquisition and building expenses, but they come with specific requirements, including a detailed project plan and timeline. Comprehending the disbursement stages and interest rate considerations is essential to managing your financing effectively. Financing New Developments As you explore financing options for new developments, construction loans stand out as a specialized form of short-term financing that addresses the unique needs of building projects. These loans cover costs like land acquisition and construction expenses. Here are some key features to contemplate: Variable Interest Rates: Expect fluctuating rates that can affect your overall costs. Project Planning Required: You’ll need to provide a detailed project plan and timeline to secure funding. Lower Loan-to-Value Ratios: Lenders typically require an LTV ratio of 70% to 80% because of increased risk. Conversion to Permanent Financing: Once construction is complete, these loans often convert to long-term financing based on the property’s stabilized value. Understanding these elements can help you make informed decisions. Disbursement Stages Explained Comprehending how construction loans are disbursed is vital for managing your financing effectively. These loans are typically disbursed in stages, known as “draws,” aligned with specific project milestones. To receive each disbursement, you’ll need a detailed project plan and timeline, ensuring that funds are released according to your construction schedule. Lenders conduct site inspections before releasing funds, confirming that work meets the agreed-upon standards. It’s important to note that interest is charged only on the amount disbursed, making this a cost-effective option during the construction phase. Once your project is complete, the loan can shift to permanent financing, allowing you to secure long-term funding for the property, facilitating a smoother financial process. Interest Rate Considerations Comprehending interest rate evaluations is vital for anyone traversing the environment of construction loans. These loans typically feature variable interest rates that can change with market conditions, making them potentially costlier than fixed-rate options. Here are key points to reflect upon: Construction loans usually carry higher interest rates compared to permanent financing because of increased project risk. Interest is charged on a drawdown basis, meaning you pay interest only on the funds disbursed, not the total loan amount. Lenders often require a detailed project plan, which influences the interest rates based on perceived project stability. After construction, the loan may convert to permanent financing, where terms can be renegotiated to reflect the property’s stabilized cash flow. Commercial Refinance & Cash-Out Loans Commercial refinance and cash-out loans are vital tools for property owners looking to improve their financial strategies. Commercial refinance loans replace existing loans to secure lower interest rates or better terms, often leading to reduced monthly payments. Conversely, cash-out refinance loans allow you to tap into the equity built in your commercial properties, providing additional capital for renovations or new investment opportunities. To qualify for these loans, you’ll need strong property performance alongside thorough financial documentation, like rent rolls and operating statements. It’s important to take into account transaction costs and potential changes in loan terms, as these can greatly affect your overall financial planning. Many property owners pursue these loans to optimize their financing strategies, whether aiming to lower costs or leverage equity for further investments. Grasping these options can help you make informed decisions that align with your financial goals. Private Credit & Hard Money Loans When you explore private credit and hard money loans, you’ll find they offer unique characteristics that set them apart from traditional financing. Private credit involves non-bank lenders providing customized financing options, whereas hard money loans are short-term, asset-based loans secured by real estate. Both types of funding typically feature quicker approval processes and flexible terms, making them appealing for real estate investors in need of swift capital. Characteristics of Hard Money Hard money loans serve as a crucial resource for investors and property buyers seeking immediate funding, often in situations where traditional financing isn’t feasible. Here are some key characteristics of hard money loans: Short-Term Financing: These loans typically last between 12 to 36 months, making them ideal for interim projects. Asset-Based: They’re primarily secured by real estate, focusing on the property’s value rather than the borrower’s creditworthiness. Higher Interest Rates: Expect rates ranging from 8% to 15%, reflecting the increased risk perceived by lenders. Clear Exit Strategy Required: Borrowers must present a plan for refinancing, selling, or stabilizing the property to repay the loan upon maturity. Understanding these characteristics can help you navigate your financing options effectively. Private Credit Structures Private credit structures offer borrowers alternatives to traditional financing, especially for those who may not meet the strict criteria set by Bank of America. These structures include private equity financing and hard money loans, which focus more on the value of the underlying asset than on your creditworthiness. Hard money loans are typically short-term, interest-only loans secured by real estate, with terms ranging from 12 to 36 months and higher interest rates because of increased risk. Private credit financing provides flexible capital for various project stages, often customized to specific needs. The approval process for these loans is usually faster than traditional loans, enabling you to access funds quickly for immediate property acquisitions or renovations. Blanket Loans A blanket loan is a versatile financing option that consolidates multiple properties under a single mortgage, streamlining the management of a real estate portfolio. This type of loan offers several advantages for investors looking to optimize their financing strategies. Here are some key benefits: Cross-Collateralization: You can leverage the equity of one property to support financing for another, potentially increasing your borrowing capacity. Simplified Management: Managing a single loan instead of multiple mortgages reduces complexity and administrative burdens. Cost Efficiency: By consolidating loans, you can lower transaction costs associated with multiple loans. Long-Term Focus: Although blanket loans provide high leverage, they’re best suited for long-term asset holders, as they may come with complex prepayment penalties. Lenders will typically assess the combined financial performance of all properties involved, so it’s essential to prepare accordingly. Multifamily Loans (5+ Units) When you’re considering investing in real estate, multifamily loans can be an excellent financing option for properties with five or more units. These loans are classified as commercial, focusing primarily on the income potential of the property, which lenders assess through metrics like net operating income (NOI) and occupancy rates. The consistent rental demand for multifamily properties makes them resilient and attractive to both lenders and investors. Here’s a quick overview of key characteristics of multifamily loans: Feature Details Loan Classification Commercial LTV Ratios 70% to 80% Interest Rates Competitive Amortization Period Up to 30 years Assessment Metrics NOI and occupancy rates With favorable terms, multifamily loans can greatly improve your cash flow management, making them a strategic choice for real estate investment. Frequently Asked Questions What Are the Types of Commercial Loans? When considering types of commercial loans, you’ll encounter several options. Owner-occupied commercial mortgages rely on a business’s cash flow, whereas income-producing mortgages depend on rental income. Construction loans cater to new projects, covering land and construction costs. Bridge loans offer short-term financing for immediate needs, often at higher interest rates. Finally, multifamily loans finance properties with five or more units, focusing on income potential and occupancy during the underwriting process. What Are the 4 Cs of Commercial Lending? The 4 Cs of commercial lending are essential for evaluating your creditworthiness. First, character reflects your credit history and reliability, influencing lenders’ trust. Next, capacity assesses your ability to repay the loan, often through cash flow analysis. Capital shows your financial commitment, typically through your down payment. Finally, collateral consists of the assets backing your loan, which lenders evaluate to minimize risk. Comprehending these factors can improve your chances of loan approval. What Are the Three Main Types of Lending? The three main types of lending are secured loans, unsecured loans, and equity financing. Secured loans require collateral, which lowers the lender’s risk and often results in lower interest rates. Unsecured loans don’t need collateral, making them accessible but usually come with higher interest rates. Equity financing involves selling shares to raise capital, which doesn’t create debt but can dilute ownership. Comprehending these distinctions helps you choose the best option for your financial needs. What Are the 5 Cs of Commercial Lending? The 5 Cs of commercial lending are crucial for evaluating creditworthiness. First, character reflects your credit history, influencing trust. Next, capacity assesses your ability to repay through cash flow analysis. Capital represents your equity investment, with lenders favoring higher down payments. Collateral consists of pledged assets that secure the loan, whereas conditions examine the economic environment affecting your loan, including market trends and regulations. Comprehending these factors can improve your borrowing strategy. Conclusion In conclusion, grasping the different types of commercial lending is crucial for businesses and real estate investors seeking financial solutions. Whether you opt for SBA loans, traditional bank loans, or specialized options like bridge or construction loans, each type serves distinct purposes and requirements. By carefully evaluating your financial goals and needs, you can select the most suitable lending option to support your ventures, ensuring informed decision-making in the competitive environment of commercial finance. Image via Google Gemini This article, "What Are the Types of Commercial Lending?" was first published on Small Business Trends View the full article

OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could be monetized beyond subscriptions and enterprise deals. What’s happening. According to reporting from The Information, OpenAI has begun exploring ad formats and partnerships, with early discussions pointing toward ads that could appear within or alongside AI-generated responses. The effort is still in its early stages, but internal conversations suggest ads are becoming a more serious part of OpenAI’s long-term revenue strategy. Why we care. OpenAI is exploring ads inside AI-generated responses, creating a new, highly contextual channel for reaching users at the moment they seek information. This could put OpenAI in direct competition with Google and Meta, but also raises questions about trust and user engagement. Early adoption could offer a first-mover advantage, while formats and metrics may differ from traditional digital ads. Overall, it’s a potentially transformative new frontier for advertising. Between the lines. OpenAI appears cautious, aiming to avoid disrupting user experience or undermining confidence in its models. Any ad product is likely to be tightly controlled, at least initially, and positioned as helpful or contextually relevant rather than overtly promotional. The bigger picture. With soaring infrastructure costs and growing pressure to scale revenue, ads could become a key lever for OpenAI — especially as generative AI reshapes how people search for information and discover products. What to watch. When ads move from internal planning to public testing, how clearly they’re labeled, and whether users accept advertising embedded in AI responses. Bottom line. OpenAI isn’t rushing ads to market, but the foundations are being laid — and their eventual arrival could reshape both AI products and the digital advertising landscape. View the full article

It’s “where are you now?” month at Ask a Manager, and all December I’m running updates from people who had their letters here answered in the past. Remember the letter-writer whose manager posted a “wall of shame” of people who didn’t volunteer to work more? Here’s the update. I wrote in a few years ago about a new supervisor and her approach to mandated “voluntary” overtime as a registered nurse in a hospital. Since then, that supervisor has stepped back into a staff nursing role and she’s happier for it. We’re still friends so I’m also happy about that! She’s a great nurse who tried a new role that wasn’t right for her. A new supervisor was hired from outside. She was a little rocky – first management role — but I think she’s doing well and we get along. All that said, I still was looking for other positions because I was tired of my 10-hour shift becoming an 11-hour, 12-hour, 13+ hour shift. It’s hard because patients need procedures, insurance companies are beyond infuriating to deal with, and staff are overworked when cases are not scheduled appropriately. There’s a lot of “Well, this type of case normally takes two hours and this one takes three hours, but if we squish them each down, we can fit this extra two-hour case in addition to this other six-hour procedure!” Done regularly, it’s clear they’re trying to squeeze 13+ hours of work into a 10-hour day. It’s not sustainable and, frankly, not safe. Honestly, as an RN with 25+ years of experience, do not get me started on the debacle that is the U.S. healthcare system. I wish we could scrap it all and start again. When I job shadowed for this new role (pretty standard in health care), I asked a lot of questions about the providers in the department, work-life balance, schedule, etc. I feel like between my experience and what I read here at Ask A Manager, I had a lot of wisdom and knew what to look for. My new job is with the same organization, so there’s no pay change, but the hours are better and everyone said that the number of patients scheduled to be seen is entirely reasonable. You’d better believe I asked multiple times! I also feel confident because I’ve been looking at internal job postings for two-plus years and this is the first time this particular department has had an opening. I asked about that at my interview and this position opened because someone retired and someone else wanted fewer hours after starting a family. All good signs! I think part of the reason I was offered the job on the same day I interviewed/job shadowed was because the interviewing manager mentioned a few people we both knew from other units we worked on. I happened to run into one of those people last week and she said that the manager had called to ask about me and was told to “snatch [me] up!” It just goes to show how having good work ethic and not burning bridges can help in the future! When I let my medical director know that I was leaving, he and I had a long talk about the culture of the unit. I am one of the staff that has been there the longest, so he was understandably concerned that I am leaving. It was a really good discussion and I hope that he’s able to make some cultural changes to increase job satisfaction and decrease staff burnout. I’m staying what’s called UBR or Unit Based Resource, so I can pick up shifts whenever I want. I still love the team and the work, so I’m glad I’m not leaving entirely. On another note, Alison, I just want to thank you for your site and all the work that it entails. I am not in management, but the Q&A and the scripts you give for having professional conversations is immensely helpful for me. I’ve used your verbiage in sooo many conversations and I truly appreciate the work you do here. The post update: my manager posted a “wall of shame” of people who didn’t volunteer to work more appeared first on Ask a Manager. View the full article

Google reduced the minimum audience size requirement to just 100 active users across all networks and audience types, making remarketing and customer list targeting far more accessible—especially for smaller advertisers. What’s new. Audience segments with as few as 100 users can now be used across Search, Display, and YouTube, including both remarketing lists and customer lists. The same 100-user threshold now applies for segments to appear in Audience Insights, down from 1,000. Catch up. The shift toward smaller audience thresholds began in May, when Google lowered the minimum user requirement for Customer Lists in Search campaigns from 1,000 to 100. Why we care. Smaller accounts and niche advertisers can now activate audience strategies that were previously out of reach due to size constraints. This change removes a long-standing barrier to personalization, remarketing, and first-party data activation within Google Ads. What to watch. How advertisers use smaller, more precise segments—and whether performance or privacy safeguards evolve alongside the expanded access. First seen. This update was first spotted by Web Marketing Consultant, Dario Zannoni, who shared it on LinkedIn. Bottom line. By lowering audience size limits to 100 users everywhere, Google is opening advanced audience targeting to a much broader range of advertisers. View the full article

Wall Street was largely unchanged early Wednesday as markets hovered near record levels on a holiday-shortened trading day. The Dow Jones Industrial Average was up 0.1% as of 9:45 a.m. Eastern. The S&P 500 index was up less than 0.1% and the Nasdaq Composite was down 0.1%. Markets will close at 1 p.m. ET for Christmas Eve and are closed for Christmas. Markets will reopen for a full day of trading on Friday, however volumes are expected to be light this week with the holiday and most investors having closed out their positions for the year. Much of the focus remains on the state of the U.S. economy and where the Federal Reserve will move interest rates. Investors are betting the Fed will hold steady on interest rates at its January meeting. Recent reports show high inflation and shaky confidence among consumersworried about high prices. The labor market has been slowing and retail sales have weakened. The number of Americans applying for unemployment benefits fell last week and remain at historically healthy levels despite some signs that the labor market is weakening. U.S. applications for jobless claims for the week ending Dec. 20 fell by 10,000 to 214,000 from the previous week’s 224,000, the Labor Department reported Wednesday. That’s below the 232,000 new applications forecast of analysts surveyed by the data firm FactSet. Dynavax Technologies soared 38% after Sanofi said it was acquiring the California-based vaccine maker in a deal worth $2.2 billion. The French drugmaker will add Dynavax’s hepatitis B vaccines to its portfolio, as well as a shingles vaccine that is still in development. Sanofi shares were unchanged in the premarket. European markets were moving slightly between slight gains and losses. Asian markets were also quiet, with Hong Kong moving up 0.2% while Japan’s Nikkei 225 fell 0.1%. Both gold and silver futures were higher, with silver prices rising more than 1%. U.S. crude oil rose 0.4% to %58.61 a barrel. —Associated Press View the full article

A bookkeeping course teaches you how to manage financial transactions, including recording, classifying, and analyzing data. These skills are essential for businesses, freelancers, and anyone looking to effectively handle finances. By enrolling in such a course, you not just improve your employability but additionally gain knowledge for better financial decision-making. Comprehending these fundamentals can greatly impact your career path and financial success, but what specific advantages can you expect from this training? Key Takeaways A bookkeeping course teaches financial transaction management, including recording, classification, and advanced topics like accounts payable and receivable. Completing a course enhances employability and earning potential, with certified bookkeepers averaging around $55,000 annually. The growing demand for skilled bookkeepers is driven by the rise of small businesses and remote work opportunities. Courses often include hands-on experience with accounting software, essential for effective financial management. Flexible study options cater to busy professionals, making it easier to balance education with personal and work commitments. What Is a Bookkeeping Course? A bookkeeping course is a structured educational program designed to equip you with the fundamental skills for managing financial transactions effectively. These courses teach you how to record, classify, and manage financial transactions, providing a solid foundation in financial record-keeping principles. You’ll explore various topics, from basic principles to advanced subjects like accounts payable and receivable, payroll processing, and financial statement preparation. Many bookkeeping certificate programs include hands-on experience with important accounting software tools such as QuickBooks and Xero, which are vital for modern bookkeeping practices. Who Should Take a Bookkeeping Course? Individuals interested in advancing their careers or improving their financial management skills should consider enrolling in a bookkeeping course. Aspiring bookkeepers can gain crucial skills for a successful career in accounting, whereas small business owners can learn to manage their finances effectively, avoiding costly mistakes. Freelancers and consultants will find that bookkeeping courses online assist them in organizing their personal finances and making informed decisions. If you’re a career switcher, these courses provide flexibility and open doors to new job opportunities, including remote work options. Completing a recognized course can additionally improve your employability and skillset, helping you achieve a bookkeeper certification that adds credibility to your financial management capabilities. Why Bookkeeping Skills Are in High Demand Bookkeeping skills are essential for all businesses, as they provide the financial clarity needed for effective cash flow management and strategic decision-making. With the surge in small businesses and the shift in the direction of remote work, the demand for skilled bookkeepers is growing swiftly, offering numerous career opportunities. Completing a bookkeeping course not just improves your employability but furthermore positions you for a higher salary and a robust job market with thousands of open positions projected in the coming years. Essential for All Businesses In today’s competitive business environment, sound financial management is vital for success, and that’s where bookkeeping skills come into play. Every business, big or small, needs proper financial organization to manage cash flow, guarantee tax compliance, and make informed decisions. This growing demand for professional bookkeeping has surged, especially with the rise of small businesses and remote work. By completing a bookkeeping course online, you not only gain important skills but additionally demonstrate your commitment to potential employers. Certified bookkeepers earn an average salary of around $55,000 annually, considerably higher than their uncertified counterparts. With job openings for bookkeeping roles projected to reach 174,900 between 2023 and 2033, the job market for skilled bookkeepers is robust and promising. Increasing Demand for Flexibility As businesses adapt to changing economic conditions and embrace remote work, the need for flexible bookkeeping skills has surged. With the rise of small businesses, every organization requires financial organization, creating a high demand for detail-oriented bookkeepers. Completing a bookkeeping course, especially from reputable bookkeeping schools, can greatly improve your job prospects. Employers often prefer candidates with a bookkeeping degree online, as it demonstrates commitment and expertise. Reason for Demand Impact Growth of small businesses Increased job openings Remote work flexibility Need for adaptable skills Financial crises crucial for informed decisions Certification preference Higher employability This growing demand emphasizes the importance of acquiring crucial bookkeeping skills. Career Opportunities and Growth With the increasing reliance on remote work and the growth of small businesses, the environment of career opportunities in bookkeeping is broadening quickly. The projected openings for bookkeeping roles are about 174,900 between 2023 and 2033, highlighting a strong demand for skilled professionals. Every business needs financial organization, making bookkeepers crucial for tracking cash flow, tax filing, and informed decision-making. By completing a bookkeeper certification course, you can demonstrate your preparedness to potential employers, enhancing your employability in a competitive job market. Certified bookkeepers earn an average salary of around $55,000 per year, compared to $45,000 for non-certified professionals. Therefore, obtaining bookkeeping skills and credentials not only opens doors but also offers significant financial incentives. Benefits of Taking a Bookkeeper Course Taking a bookkeeping course provides you with essential financial management skills that are critical for maintaining accurate records and ensuring compliance with various tax laws and regulations. By enrolling in bookkeeper certification classes, you’ll gain practical knowledge that employers highly value. Completing these courses can greatly improve your employability, setting you apart from candidates without formal training. Furthermore, obtaining a certified bookkeeping certificate often leads to increased earning potential, with certified bookkeepers earning an average salary of around $55,000 per year. The flexibility of these courses allows you to study at your own pace, making them ideal for busy professionals, small business owners, and freelancers who need to manage financial transactions effectively as they balance other commitments. Why Choose Universal Accounting School? When considering a bookkeeping education, Universal Accounting School stands out due to its commitment to providing an industry-relevant curriculum that reflects the latest standards and practices in the field. Their fully online format offers the flexibility you need to balance work and personal commitments as you pursue your certificate in accounting and bookkeeping. Features Benefits Industry-Relevant Curriculum Aligns with current market demands Hands-On Support Improves comprehension of bookkeeping Career Services and Coaching Assists in job placement and business start-up How to Get Started To get started with your bookkeeping path, research various training options that suit your schedule and learning style, including online courses and local institutions. Once you’ve found a suitable program, enroll in a course that covers fundamental topics and prepares you for required exams. Completing these steps will help you build a strong foundation in bookkeeping and improve your skills for future job opportunities. Research Training Options How can you effectively begin your path into bookkeeping? Start by researching training options available at local colleges, online platforms, and accredited institutions. Look for a bookkeeping course online that covers crucial topics like accounts payable and receivable, payroll processing, and financial statement preparation. This guarantees you gain a well-rounded education. Furthermore, consider certified bookkeeper classes that offer training in popular accounting software such as QuickBooks and Xero, which many employers value. Check for certification options like those from AIPB or NACPB, as they can improve your qualifications. Many courses provide flexible study options, whether part-time or full-time, allowing you to balance your education with your personal or professional commitments effectively. Enroll in Online Courses Ready to plunge into online bookkeeping courses? Start by researching accredited institutions and platforms like Universal Accounting School and Coursera. Look for a course in bookkeeping that covers vital topics, including accounts payable, accounts receivable, payroll processing, and financial statement preparation. These subjects will give you a thorough grasp of bookkeeping fundamentals. Verify the course offers hands-on training with popular accounting software like QuickBooks and Xero, as this proficiency is important for employability. Many courses provide a self-paced study format, allowing you to juggle your learning with personal and professional commitments. Completing a bookkeeping course often leads to earning a certification, which can greatly improve your credibility and job opportunities in the competitive field, especially when preparing for a bookkeeping exam. Complete Required Exams Completing the required exams is a crucial step in your path to obtaining a bookkeeping certification. To get started, research training programs that fit your schedule, whether at local colleges or through online platforms. Most certification programs necessitate specific coursework covering key areas like financial transactions, accounting software, and tax compliance. After finishing your coursework, you’ll need to pass an exam that evaluates your knowledge and skills, ultimately leading to your book keeper certificate. Furthermore, consider certifications from recognized organizations like AIPB or NACPB, as they can improve your credentials and help you become a certified professional bookkeeper. Frequently Asked Questions Is It Worth Doing a Bookkeeping Course? Yes, it’s worth doing a bookkeeping course. You’ll gain vital skills for managing financial records, which are important for businesses. Completing a course can improve your employability, as many employers prefer certified candidates. This training often leads to higher salaries, with certified bookkeepers earning around $55,000 annually. Furthermore, online courses offer flexibility, allowing you to study at your own pace, making it accessible even with personal or professional commitments. What Do You Learn in a Bookkeeping Course? In a bookkeeping course, you learn fundamental skills like managing accounts payable and receivable, processing payroll, and preparing financial statements. You’ll gain hands-on experience with accounting software such as QuickBooks and Xero, which are essential for today’s bookkeeping. The curriculum likewise covers tax basics, ensuring you understand compliance and reporting. What Are the Three Golden Rules of Bookkeeping? The three golden rules of bookkeeping guide you in accurately recording financial transactions. First, you debit the receiver and credit the giver for personal accounts. Second, you debit what comes in and credit what goes out for real accounts. Finally, you debit expenses and losses during crediting income and gains for nominal accounts. What Are the 5 Basic Principles of Bookkeeping? The five basic principles of bookkeeping include the double-entry system, which guarantees balanced accounts by affecting at least two accounts for every transaction. Consistency requires you to apply the same methods throughout accounting periods for comparability. The accrual principle mandates recording revenues and expenses when earned or incurred, not when cash changes hands. The conservatism principle advises you to record expenses without delay as well as recognizing revenues only when they’re assured. Finally, the materiality principle allows you to overlook minor discrepancies. Conclusion In summary, a bookkeeping course is a crucial investment for anyone looking to improve their financial management skills. Whether you’re a business owner, freelancer, or aspiring bookkeeper, the knowledge gained from such a program can greatly enhance your employability and earning potential. With strong demand for bookkeeping skills in today’s job market, enrolling in a course can provide you with the tools needed for informed financial decision-making and successful career advancement. Start your expedition today for a more secure financial future. Image via Google Gemini This article, "What Is a Bookkeeping Course and Why You Need It?" was first published on Small Business Trends View the full article

A bookkeeping course teaches you how to manage financial transactions, including recording, classifying, and analyzing data. These skills are essential for businesses, freelancers, and anyone looking to effectively handle finances. By enrolling in such a course, you not just improve your employability but additionally gain knowledge for better financial decision-making. Comprehending these fundamentals can greatly impact your career path and financial success, but what specific advantages can you expect from this training? Key Takeaways A bookkeeping course teaches financial transaction management, including recording, classification, and advanced topics like accounts payable and receivable. Completing a course enhances employability and earning potential, with certified bookkeepers averaging around $55,000 annually. The growing demand for skilled bookkeepers is driven by the rise of small businesses and remote work opportunities. Courses often include hands-on experience with accounting software, essential for effective financial management. Flexible study options cater to busy professionals, making it easier to balance education with personal and work commitments. What Is a Bookkeeping Course? A bookkeeping course is a structured educational program designed to equip you with the fundamental skills for managing financial transactions effectively. These courses teach you how to record, classify, and manage financial transactions, providing a solid foundation in financial record-keeping principles. You’ll explore various topics, from basic principles to advanced subjects like accounts payable and receivable, payroll processing, and financial statement preparation. Many bookkeeping certificate programs include hands-on experience with important accounting software tools such as QuickBooks and Xero, which are vital for modern bookkeeping practices. Who Should Take a Bookkeeping Course? Individuals interested in advancing their careers or improving their financial management skills should consider enrolling in a bookkeeping course. Aspiring bookkeepers can gain crucial skills for a successful career in accounting, whereas small business owners can learn to manage their finances effectively, avoiding costly mistakes. Freelancers and consultants will find that bookkeeping courses online assist them in organizing their personal finances and making informed decisions. If you’re a career switcher, these courses provide flexibility and open doors to new job opportunities, including remote work options. Completing a recognized course can additionally improve your employability and skillset, helping you achieve a bookkeeper certification that adds credibility to your financial management capabilities. Why Bookkeeping Skills Are in High Demand Bookkeeping skills are essential for all businesses, as they provide the financial clarity needed for effective cash flow management and strategic decision-making. With the surge in small businesses and the shift in the direction of remote work, the demand for skilled bookkeepers is growing swiftly, offering numerous career opportunities. Completing a bookkeeping course not just improves your employability but furthermore positions you for a higher salary and a robust job market with thousands of open positions projected in the coming years. Essential for All Businesses In today’s competitive business environment, sound financial management is vital for success, and that’s where bookkeeping skills come into play. Every business, big or small, needs proper financial organization to manage cash flow, guarantee tax compliance, and make informed decisions. This growing demand for professional bookkeeping has surged, especially with the rise of small businesses and remote work. By completing a bookkeeping course online, you not only gain important skills but additionally demonstrate your commitment to potential employers. Certified bookkeepers earn an average salary of around $55,000 annually, considerably higher than their uncertified counterparts. With job openings for bookkeeping roles projected to reach 174,900 between 2023 and 2033, the job market for skilled bookkeepers is robust and promising. Increasing Demand for Flexibility As businesses adapt to changing economic conditions and embrace remote work, the need for flexible bookkeeping skills has surged. With the rise of small businesses, every organization requires financial organization, creating a high demand for detail-oriented bookkeepers. Completing a bookkeeping course, especially from reputable bookkeeping schools, can greatly improve your job prospects. Employers often prefer candidates with a bookkeeping degree online, as it demonstrates commitment and expertise. Reason for Demand Impact Growth of small businesses Increased job openings Remote work flexibility Need for adaptable skills Financial crises crucial for informed decisions Certification preference Higher employability This growing demand emphasizes the importance of acquiring crucial bookkeeping skills. Career Opportunities and Growth With the increasing reliance on remote work and the growth of small businesses, the environment of career opportunities in bookkeeping is broadening quickly. The projected openings for bookkeeping roles are about 174,900 between 2023 and 2033, highlighting a strong demand for skilled professionals. Every business needs financial organization, making bookkeepers crucial for tracking cash flow, tax filing, and informed decision-making. By completing a bookkeeper certification course, you can demonstrate your preparedness to potential employers, enhancing your employability in a competitive job market. Certified bookkeepers earn an average salary of around $55,000 per year, compared to $45,000 for non-certified professionals. Therefore, obtaining bookkeeping skills and credentials not only opens doors but also offers significant financial incentives. Benefits of Taking a Bookkeeper Course Taking a bookkeeping course provides you with essential financial management skills that are critical for maintaining accurate records and ensuring compliance with various tax laws and regulations. By enrolling in bookkeeper certification classes, you’ll gain practical knowledge that employers highly value. Completing these courses can greatly improve your employability, setting you apart from candidates without formal training. Furthermore, obtaining a certified bookkeeping certificate often leads to increased earning potential, with certified bookkeepers earning an average salary of around $55,000 per year. The flexibility of these courses allows you to study at your own pace, making them ideal for busy professionals, small business owners, and freelancers who need to manage financial transactions effectively as they balance other commitments. Why Choose Universal Accounting School? When considering a bookkeeping education, Universal Accounting School stands out due to its commitment to providing an industry-relevant curriculum that reflects the latest standards and practices in the field. Their fully online format offers the flexibility you need to balance work and personal commitments as you pursue your certificate in accounting and bookkeeping. Features Benefits Industry-Relevant Curriculum Aligns with current market demands Hands-On Support Improves comprehension of bookkeeping Career Services and Coaching Assists in job placement and business start-up How to Get Started To get started with your bookkeeping path, research various training options that suit your schedule and learning style, including online courses and local institutions. Once you’ve found a suitable program, enroll in a course that covers fundamental topics and prepares you for required exams. Completing these steps will help you build a strong foundation in bookkeeping and improve your skills for future job opportunities. Research Training Options How can you effectively begin your path into bookkeeping? Start by researching training options available at local colleges, online platforms, and accredited institutions. Look for a bookkeeping course online that covers crucial topics like accounts payable and receivable, payroll processing, and financial statement preparation. This guarantees you gain a well-rounded education. Furthermore, consider certified bookkeeper classes that offer training in popular accounting software such as QuickBooks and Xero, which many employers value. Check for certification options like those from AIPB or NACPB, as they can improve your qualifications. Many courses provide flexible study options, whether part-time or full-time, allowing you to balance your education with your personal or professional commitments effectively. Enroll in Online Courses Ready to plunge into online bookkeeping courses? Start by researching accredited institutions and platforms like Universal Accounting School and Coursera. Look for a course in bookkeeping that covers vital topics, including accounts payable, accounts receivable, payroll processing, and financial statement preparation. These subjects will give you a thorough grasp of bookkeeping fundamentals. Verify the course offers hands-on training with popular accounting software like QuickBooks and Xero, as this proficiency is important for employability. Many courses provide a self-paced study format, allowing you to juggle your learning with personal and professional commitments. Completing a bookkeeping course often leads to earning a certification, which can greatly improve your credibility and job opportunities in the competitive field, especially when preparing for a bookkeeping exam. Complete Required Exams Completing the required exams is a crucial step in your path to obtaining a bookkeeping certification. To get started, research training programs that fit your schedule, whether at local colleges or through online platforms. Most certification programs necessitate specific coursework covering key areas like financial transactions, accounting software, and tax compliance. After finishing your coursework, you’ll need to pass an exam that evaluates your knowledge and skills, ultimately leading to your book keeper certificate. Furthermore, consider certifications from recognized organizations like AIPB or NACPB, as they can improve your credentials and help you become a certified professional bookkeeper. Frequently Asked Questions Is It Worth Doing a Bookkeeping Course? Yes, it’s worth doing a bookkeeping course. You’ll gain vital skills for managing financial records, which are important for businesses. Completing a course can improve your employability, as many employers prefer certified candidates. This training often leads to higher salaries, with certified bookkeepers earning around $55,000 annually. Furthermore, online courses offer flexibility, allowing you to study at your own pace, making it accessible even with personal or professional commitments. What Do You Learn in a Bookkeeping Course? In a bookkeeping course, you learn fundamental skills like managing accounts payable and receivable, processing payroll, and preparing financial statements. You’ll gain hands-on experience with accounting software such as QuickBooks and Xero, which are essential for today’s bookkeeping. The curriculum likewise covers tax basics, ensuring you understand compliance and reporting. What Are the Three Golden Rules of Bookkeeping? The three golden rules of bookkeeping guide you in accurately recording financial transactions. First, you debit the receiver and credit the giver for personal accounts. Second, you debit what comes in and credit what goes out for real accounts. Finally, you debit expenses and losses during crediting income and gains for nominal accounts. What Are the 5 Basic Principles of Bookkeeping? The five basic principles of bookkeeping include the double-entry system, which guarantees balanced accounts by affecting at least two accounts for every transaction. Consistency requires you to apply the same methods throughout accounting periods for comparability. The accrual principle mandates recording revenues and expenses when earned or incurred, not when cash changes hands. The conservatism principle advises you to record expenses without delay as well as recognizing revenues only when they’re assured. Finally, the materiality principle allows you to overlook minor discrepancies. Conclusion In summary, a bookkeeping course is a crucial investment for anyone looking to improve their financial management skills. Whether you’re a business owner, freelancer, or aspiring bookkeeper, the knowledge gained from such a program can greatly enhance your employability and earning potential. With strong demand for bookkeeping skills in today’s job market, enrolling in a course can provide you with the tools needed for informed financial decision-making and successful career advancement. Start your expedition today for a more secure financial future. Image via Google Gemini This article, "What Is a Bookkeeping Course and Why You Need It?" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Pixel 10 came out in August this year, and at a $799 starting price, it was worth considering. Fast forward a couple of months, and now you can get one for almost half off, at $449. Amazon is discounting the flagship Pixel 10 (128GB) to $549, and there’s a promo code (PIXEL10) that drops it down a further $100. At under $500, this might be the best Android smartphone deal of the year. Google Pixel 10 $449.00 at Amazon $799.00 Save $350.00 Get Deal Get Deal $449.00 at Amazon $799.00 Save $350.00 Usually I recommend the Pixel 9a as the best budget buy. The lowest it’s been was $349 for Cyber Monday, and it’s sitting at $399 right now. The Pixel 10 at $449 is a much better deal. The Pixel 10 has the latest Tensor G5 chip with new on-device AI features like Magic Cue that the Pixel 9a won’t get. It also has 12GB RAM instead of 9a’s 8GB. The extra RAM goes a long way when it comes to on-device AI tasks and general longevity of the device. The Pixel 10 series is also the first one to get a telephoto lens on a non-Pro device. In its testing, PCMag found that the Pixel 10’s camera output was better compared to the Pixel 9 series, noting, “It preserves details, and colors are more accurate than what we saw on last year's Pixel 9." The most interesting change, and one my Pixel 9a misses out on, is the new magnetic Qi2 charging mount, which supports all MagSafe accessories. I’m a big MagSafe user with my iPhone 16 Pro Max, so this would have come in handy. For some, this upgrade alone might be enough to consider the Pixel 10 instead of the 9a. Overall, PCMag gave the Pixel 10 an "excellent" rating: “The compact Google Pixel 10 includes most of the Pixel Pro features for a more affordable price, making it an attractive phone for Android lovers who don't need the highest-end model.” The gap between the Pixel 10 and the 10 Pro is now quite small. The only point against the Pixel 10 really was its price, and how good of a deal Pixel 9a is. Now, with this price drop, the Pixel 10 finally becomes the all-rounder, offering flagship specs and camera performance at a budget-friendly price. But if you really want that Pro level screen, camera, and features, you can get the Pixel 10 Pro for just $649, after the $100 promo code. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $209.99 (List Price $249.00) Sony WH-1000XM5 — $248.00 (List Price $399.99) Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet (Graphite) — $139.99 (List Price $219.99) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Blink Outdoor 4 1080p 3-Camera Kit With Sync Module Core — $74.99 (List Price $189.99) Amazon Fire TV Stick 4K Plus — $29.99 (List Price $49.99) Meta Quest 3 512GB Mixed Reality VR Headset with Controllers — $499.00 (List Price $499.00) Deals are selected by our commerce team View the full article