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LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start. View the full article

YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week. The post YouTube Launches First Annual Recap Feature For All Users appeared first on Search Engine Journal. View the full article

Google will shut down three long-running Google Groups support forums for advertising developers early next year as it consolidates technical support into official channels. Driving the news. Google announced it will stop responding to new posts starting January 28, 2026. The forums will remain visible as read-only archives until later in the year, when Google plans to disable new posts entirely. After Jan. 28: Support agents will no longer reply on Google Groups. Replies to existing threads will trigger a new email thread with Google support instead. Content will stay online for reference — including past discussions and solutions. The shift. Google says the move is meant to “streamline technical support channels” and direct developers to official tools with better tracking and response processes. Where developers should go now. Google has updated its developer documentation to point to the following official support channels: Google Ads API Google Ads Scripts Campaign Manager 360 API – via the Campaign Manager 360 support team. Why we care. The forums — covering Google Ads API, Google Ads Scripts, and the Campaign Manager 360 API — served as open Q&A hubs for developers. This change directly affects how quickly and effectively their teams can get help when APIs or scripts break — issues that can disrupt bidding, reporting, and automation. With Google sunsetting the public forums, all technical troubleshooting will move to official support channels, meaning developers will need to adapt workflows, provide more detailed logs, and rely less on community-shared solutions. In short: the way advertisers get problems solved is changing, and being prepared will prevent downtime and lost performance. What Google wants from developers. To speed up issue resolution, Google urges developers to include full diagnostic details when opening support tickets, such as: Google Ads API: request ID, full request + response logs Ads Scripts: script name, customer ID, execution logs, UI error messages CM360 API: profile/account IDs, API method, request + response logs All products: clear issue description, expected behavior, repro steps, code snippets, and error messages Community still has a home. Google points developers seeking updates, events, or general discussion toward its “Google Advertising and Measurement Community” Discord server — not tied to official support. The bottom line. Google is phasing out public troubleshooting forums in favor of standardized, direct support — a move likely to streamline issue handling but potentially reducing community-shared knowledge going forward. View the full article

A shooting last weekend at a children’s birthday party in California that left four dead was the 17th mass killing this year—the lowest number recorded since 2006, according to a database maintained by the Associated Press and USA Today in partnership with Northeastern University. Experts warn that the drop doesn’t necessarily mean safer days are here to stay and that it could simply represent a return to average levels. “Sir Isaac Newton never studied crime, but he says ‘What goes up must come down,'” said James Alan Fox, a criminologist at Northeastern University. The current drop in numbers is more likely what statisticians call a “regression to the mean,” he said, representing a return to more average crime levels after an unusual spike in mass killings in 2018 and 2019. “Will 2026 see a decline?” Fox asked. “I wouldn’t bet on it. What goes down must also go back up.” The mass killings—defined as incidents in which four or more people are killed in a 24-hour period, not including the killer—are tracked in the database maintained by the Associated Press and USA Today in partnership with Northeastern University. Fox, who manages the database, says mass killings were down about 24% this year compared to 2024, which was also about a 20% drop compared to 2023. Mass killings are rare, and that means the numbers are volatile, said James Densley, a professor of at Metropolitan State University in Minnesota. “Because there’s only a few dozen mass killings in a year, a small change could look like a wave or a collapse,” when really it’s just a return to more typical levels, Densley said. “2025 looks really good in historical context, but we can’t pretend like that means the problem is gone for good.” Decline in rates of homicide and violent crime might be a factor But there are some things that might be contributing to the drop, Densley said, including an overall decline in homicide and violent crime rates, which peaked during the COVID-19 pandemic. Improvements in the immediate response to mass shootings and other mass casualty incidents could also be playing a part, he said. “We had the horrible Annunciation School shooting here in Minnesota back in August, and that case wouldn’t even fit the mass killing definition because there were only two people killed but over 20 injured,” Densley said. “But I happen to know from the response on the ground here, that the reason only two people were killed is because of the bleeding control and trauma response by the first responders. And it happened on the doorsteps of some of the best children’s hospitals in the country.” Crime is complex, and academics are not great at assessing the reasons behind crime rate changes, said Eric Madfis, a professor of criminal justice at University of Washington-Tacoma. “It’s multicausal. It’s never going to be just one thing. People are still debating why homicide rates went down in the 1990s,” Madfis said. “It is true that gun violence and gun violence deaths are down, but we still have exceedingly high rates and numbers of mass shootings compared to anywhere else in the world.” More states are dedicating funding to school threat assessments, with 22 states mandating the practice in recent years, Madfis said, and that could be preventing some school shootings, though it wouldn’t have an impact on mass killings elsewhere. None of the mass killings recorded in the database so far in 2025 took place in schools, and only one mass killing at a school was recorded in 2024. Most of those who die in mass killings are shot About 82% of this year’s mass killings involved a firearm. Since 2006, 3,234 people have died in mass killings—and 81% of them were shooting victims. Christopher Carita, a former detective with the Fort Lauderdale Police Department and a senior training specialist with gun safety organization 97Percent, said the Safer Communities Act passed in 2022 included millions of dollars of funding for gun violence protection programs. Some states used the money to create social supports for people at risk of committing violence, and others used it for things like law enforcement and threat assessment programs. That flexibility has been key to reducing gun violence rates, he said. “It’s always been framed as either a ‘gun problem’ or a ‘people problem’ and that’s been very contentious,” Carita said. “I feel like for the first time, we’re looking at gun violence as a ‘both, and’ problem nationally.” Focusing on extreme events like mass killings runs the risk of “missing the forest for the trees,” said Emma Fridel, an assistant professor of criminology at Florida State University. “If you look at the deaths from firearms, both in homicides and suicides, the numbers are staggering. We lose the same number of people every year to gun violence as the number of casualties we experienced in the Korean War. The No. 1 cause of death for children is guns. “Mass killings should be viewed as one part of the issue, rather than the outcome of interest,” she said. —Rebecca Boone, Associated Press View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. I've been a fan of Ultimate Ears since I first got the Ultimate Ears Megaboom 3 back in 2018, and I'm still using it as my personal go-to portable speaker. The Wonderboom is their smaller, more portable version. The Wonderboom 4 released last summer, and dropped in price 40% during Cyber Monday, but you can still get it for $59.99 (originally $99.99) right now. This is the lowest price it has reached according to price-tracking tools, and it's cheaper than the Ultimate Ears Wonderboom 3. Ultimate Ears Wonderboom 4 $59.99 at Amazon $99.99 Save $40.00 Get Deal Get Deal $59.99 at Amazon $99.99 Save $40.00 The Wonderboom 4 is a slight improvement on an already good portable rugged speaker, the Wonderboom 3. It is small enough to fit in most people's hands, and it is rated IP67 for water- and dust-proofing. The 14-hour battery life completes the trifecta of what you expect on a decent portable speaker. This new version comes with USB-C for faster charging, and a Podcast mode, which tweaks the EQ to suit spoken vocals. Unfortunately, there is no full EQ customization or support with the Ultimate Ears app. The sound is where most Ultimate Ears speakers shine, using their 360-degree sound, great for group listening. Like the Podcast mode, there is also an Outdoor mode which makes the EQ sound better at higher volumes so you can listen to it outdoors in noisy environments. As an outdoor speaker or for someone who likes to listen to podcasts or audiobooks at home without headphones, the Wonderboom 4 is great, especially at its current $59.99 price. There aren't many outdoor speakers at this price tag that can compete with it, other than the JBL Clip 5, which is currently at the same price. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $249.00 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $353.00 (List Price $353.00) Amazon Fire HD 10 (2023) — $69.99 (List Price $139.99) Sony WH-1000XM5 — $248.00 (List Price $399.99) Blink Outdoor 4 1080p Wireless Security Camera (5-Pack) — $159.99 (List Price $399.99) Ring Floodlight Cam Wired Plus 1080p Security Camera (White) — $99.99 (List Price $179.99) Amazon Fire TV Stick 4K Plus — $24.99 (List Price $49.99) NEW Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones — (List Price $410.24) Shark AI Ultra Matrix Clean Mapping Voice Control Robot Vacuum with XL Self-Empty Base — $249.99 (List Price $599.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $329.00 (List Price $399.00) Deals are selected by our commerce team View the full article

It’s “where are you now?” month at Ask a Manager, and all December I’m running updates from people who had their letters here answered in the past. There will be more posts than usual this week, so keep checking back throughout the day. Remember the letter-writer whose office had been sent someone who couldn’t do the work by a job placement firm that said they’d lose their funding if the letter-writer’s office didn’t keep her? The hire, Carol, not only couldn’t do the work, but was disruptive — and her wealthy parents were being disruptive too. Here’s the update. I found some menial tasks from the lists given and put Carol on them. She really liked making paper chains, cutting out paper decorations for her desk, and coloring them. I spoke with my boss and Alice (the placement firm contact) about getting a job coach for Carol. I told my boss I needed to hire a second person to do the work Carol wasn’t able to do — which was just about everything on her job description. Alice agreed to “look into” getting a job coach. Carol made lots of paper decorations for her 10 hours a week when we were babysitting. My boss said I could hire someone else to do Carol’s job as a part-timer but to interview candidates in September, when I returned from my long-planned vacation. Two weeks after I asked Alice for a job coach, she was no longer with the job placement firm. We were back at square one. Then, I went on my vacation for two weeks. In those two weeks, my boss covered for me and got to see just what a problem Carol was firsthand. Highlights of those weeks include: Carol’s dad dropped her off extra early one day. She came into the building and took the receptionist’s chair, replacing it with the one at her desk. The receptionist is an older lady with mobility issues and has a large, high backed chair. Carol’s is a simple office chair like the rest of us. Carol refused to give the chair back even saying “I deserve it!” multiple times while waving her arms threateningly at the receptionist. My boss called her dad to pick her up. The next day, he delivered a pricey office chair for her. Carol’s mother decided to try coming to speak to my boss without me there. She arrived during the day, after Carol had been picked up. My boss told her to leave. She yelled across the office at how much better Carol was doing without me around. My boss told her to leave before he called the cops. She left. One of my coworkers was tasked with giving Carol work. Carol yelled at her and told her, “You don’t tell me what to do!” She did this every day I was gone, despite being told I was going on vacation and “Lauren” would be in charge in my absence. One day, Carol’s external conversations with herself were so loud and out of control my boss called her dad to get her. He was honestly afraid she was going to hurt someone or herself. Carol was asked to wipe down the microwave and sink after she used them during lunch and left a mess. She told my boss, “I’m not a maid. You get a maid to do it!” Carol had another run-in with one of the delivery guys. He asked her to hold the door to the package room since she was coming out and he was going in with a large load. She yelled at him to “do his job” and called him fat. Again. After all of this, my boss called the organization and said Carol could not come back until they sent a job coach.In the meantime, I hired a high school kid to work part-time after school. Best decision ever. Three weeks later, Carol came back with a job coach in tow. The coach, Fred, wasn’t great and I don’t even think he was trained as a job coach. He seemed very young and inexperienced and spent a lot of time on his phone. I called the agency and asked about Fred. The director there spoke as if this guy walked on water but I wasn’t seeing it. I asked Fred what his last job was, and he said a front desk clerk at a lower tier hotel chain. He said he took this job because the hours were better. I told him I needed a lot more coaching because paying Carol to cut paper decorations all day was ridiculous. He agreed, but didn’t care enough to actually do something. I called the agency again and was told that he was all they had. So that brings us up to mid-October. Mid-October is our company’s big fall festival for the employees and our families. Carol showed up with both parents in tow. My boss allowed the mom to be there since we weren’t in the office but in a rented space. The parents spent a lot of time socializing with people, including my boss, but the mother made a clear effort to avoid me. While this was going on, Carol was wandering around trying to play games that were meant for kids. She was told she couldn’t be in the bounce house, since kids were in there. She wanted a pony ride but was told she was too big. Stuff like that. Then she happened upon the cornhole game. A bunch of kids, probably ages 8 – 12, were playing cornhole while “Danny,” one of our long-time employees, was watching and filming his kids. Carol walked up and grabbed the bags off the board and said it was her turn. Danny told her she could play when they were done. Carol kept yelling that it was her turn. Danny told her to go find her dad. Carol then picked up a cornhole board and threw it across the grass. It struck another employee in the legs. Carol then threw the bags at one of the boys, hitting him in the back. And that’s when my boss fired her right on the spot and told the dad he could come get the chair and any of her belongings on Monday but they had to leave immediately. The mother threatened discrimination lawsuits and kept yelling and ranting about how she’s never been treated so poorly in her life and how awful we all are — that we needed “more compassion” for Carol. My boss said get out or he’d call the cops because Carol had just assaulted two people. The dad at least had the good sense to pull the mom towards the car and then went back to get Carol who was still in mid-tantrum. They never came back for the chair, so I claimed it as my reward for dealing with this ridiculous family. The other good news is my new part-timer is a great kid. He’s going to welding school next year and I told him if he ever wants a welding job, he’s got one with us. The post update: a job placement firm sent us someone who can’t do the work but they say they’ll lose their funding if we don’t keep her appeared first on Ask a Manager. View the full article

LitePoint’s PHY-first approach helps developers anticipate issues before devices reach consumers. The post Guest Blog: How PHY-first radio traffic analysis helps manage Wi-Fi and Bluetooth™ coexistence – by LitePoint appeared first on Wi-Fi NOW Global. View the full article

The Prada Group closed the purchase of Milan fashion rival Versace in a $1.375 billion cash deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada’s “ugly chic” aesthetic and Miu Miu’s youth-driven appeal. The highly anticipated deal is expected to relaunch Versace’s fortunes, after middling post-pandemic performance as part of the U.S. luxury group Capri Holdings. Prada said in a one-line statement that the acquisition had been completed after receiving all regulatory clearances. Capri Holdings, which owns Michael Kors and Jimmy Choo, said the money would be used to pay down debt. Donatella Versace welcomed the deal in an Instagram post, which also marked the birthday of the brand’s late founder, her brother, Gianni Versace. “Today is your day and the day Versace joins the Prada family. I am thinking of the smile you would have had on your face,” she wrote in a post that also featured a 1996 photo of Gianni Versace with Miuccia Prada. Versace’s future Prada heir Lorenzo Bertelli is set to steer Versace’s next phase as executive chairman, in addition to his roles as group marketing director and sustainability chief. The son of co-creative director Miuccia Prada and longtime Prada Group chairman Patrizio Bertelli has said he doesn’t expect to make any swift executive changes at Versace, although he also noted that the company, which is among the top 10 most recognized brands in the world, has long been underperforming in the market. Prada has underlined that the 47-year-old Versace brand offered “significant untapped growth potential.” The appeal of the deal is that it combines “the minimalist Prada (with) a maximalist Versace,” said Luca Solca, an analyst at Bernstein Group consulting firm, meaning that the brands don’t compete for the same customers. Versace is “long past its heyday,” Solca said. “The challenge and the opportunity is to make it relevant again. . . . They are going to have to invent something which is going to make the brand attractive, desirable, and interesting again.” Versace already has begun a creative relaunch under a new designer, Dario Vitale, who previewed his first collection during Milan Fashion Week in September. He was previously head of design at Miu Miu, but his move to Versace was unrelated to the Prada deal, executives have said. The runway show received mixed reviews, but the collection itself—a colorful, revealing riff on the 1980s—got good feedback from buyers. “I think that this seems to be a promising first step,” Solca said. Breaking from the past Capri Holdings paid $2 billion for Versace in 2018, but had been struggling to position the brands’ bold profile in the recent era of “quiet luxury.” Capri Holdings chairman John D. Idol said in a statement that “Prada is the ideal partner to guide this celebrated luxury house into its next era of growth.” Versace represented 20% of Capri Holdings’ 2024 revenue of 5.2 billion euros. Prada said when the deal was announced in April that Versace would represent 13% of the Prada Group’s pro forma revenues, with Miu Miu coming in at 22% and Prada at 64%. The Prada Group, which also includes Church’s footwear, reported a 17% boost in revenues to 5.4 billion euros ($6.3 billion) last year. Prada’s in-house manufacturing The Prada Group has already begun preparations to incorporate crosstown rival Versace into its Italian manufacturing system, a point of pride for the group. “Making a bag for one brand or another, the know-how is the same,” Bertelli told reporters last week at the group’s Scandicci leather goods factory, which already makes bags for the Prada and Miu Miu brands and will soon add Versace. Artisans stitched handles onto leather bags, and cut leather with laser machines inside the leather goods factory, where trainees were learning the trade as part of Prada’s 25-year-old academy. It has trained some 570 new artisans in an in-house training program in the Tuscany, Marche, Veneto and Umbria regions of Italy. Last year, Prada hired 70% of the 120 artisans who trained in the academy. The number of trainees rose by 28% to 152 this year. The Prada Group has invested 60 million euros ($69.6 million) in its supply chain this year, including a new leather goods factory near Siena, a new knitwear factory near Perugia, as well as increasing production at its Church’s footwear factory in Britain and expanding another Tuscan factory. That’s on top of 200 million euros ($232 million) in investments from 2019 to 2024. —Colleen Barry, Associated Press View the full article

Flood Quotes and the Flood Insurance Portal allows users to compare quotes and purchase policies directly through the platforms. View the full article

When exploring franchise opportunities, it is crucial to know which stores stand out in various sectors. Franchises like The Melting Pot, Marco’s Pizza, and Cinnabon offer unique dining experiences, whereas others like Great Clips and SERVPRO provide valuable services. Each of these franchises boasts strong brand recognition and support systems for new owners. Comprehending what makes these franchises successful can help you make informed decisions as you consider your options in the business world. Key Takeaways The Melting Pot offers a unique fondue dining experience, making it a popular choice in casual dining franchises. Marco’s Pizza caters to health-conscious customers with its crustless pizza and has strong franchisee satisfaction ratings. Cinnabon is renowned for its iconic cinnamon rolls, with a vast presence in high-traffic areas like malls and airports. Great Clips operates on a no-appointment basis, making it convenient for busy customers seeking haircuts. Orangetheory Fitness specializes in innovative heart rate-based workouts, contributing to its rapid growth and community engagement. The Melting Pot The Melting Pot® stands out as a unique dining franchise that specializes in fondue, offering customers an interactive cooking experience right at their tables. This franchise is accessible to new entrepreneurs, as you don’t need prior restaurant experience to operate a location. With an initial franchise fee of $45,000, the total investment required ranges from $1,364,514 to $2,069,764. Positioned in the polished casual dining space, The Melting Pot attracts customers seeking a premium experience. Its strong reputation and community presence improve franchisee satisfaction and contribute to its ongoing success. As you might explore clothing store franchises or other best retail franchises, consider The Melting Pot as a standout option among stores that are franchises for its unique offering and support system. Marco’s Pizza With over 1,150 franchise units across the United States, Marco’s Pizza has carved out a significant niche in the pizza delivery market since its establishment in 1978. Known for being the first national pizza delivery brand to offer crustless pizza, it caters to low-carb diets. If you’re considering a franchise investment, the initial fee is $25,000, with total costs ranging from $242,142 to $633,109. Marco’s Pizza consistently ranks high in franchise industry news for growth and owner satisfaction. The brand emphasizes strong support for franchisees, offering thorough training and marketing assistance. During exploring clothing retail franchises, department store franchises, and boutique franchises, don’t overlook the opportunity that Marco’s Pizza presents in the competitive food service sector. Big Chicken Big Chicken, founded by NBA star Shaquille O’Neal, stands out in the fast-food arena thanks to its celebrity endorsement and unique menu. You can expect crispy chicken sandwiches, tenders, and innovative sides that cater to a wide range of tastes. With over 22 locations and plans for expansion, this franchise combines quality offerings with the recognizable brand of Shaquille O’Neal to attract customers. Celebrity Endorsement Impact Celebrity endorsements play a crucial role in shaping the success of franchises like Big Chicken, especially when they feature well-known figures such as NBA legend Shaquille O’Neal. His involvement greatly boosts brand visibility and consumer trust, leading to increased foot traffic and sales. With over 22 locations open and more planned, Big Chicken capitalizes on the trend of celebrity-backed ventures, appealing to fans and food enthusiasts alike. Impact of Celebrity Endorsements Examples Increases brand visibility Big Chicken Improves consumer trust Nike Drives foot traffic Departmental store franchise This connection positions Big Chicken as a trendy dining option, particularly for younger customers seeking unique food experiences. Menu Highlights and Offerings At Big Chicken, the menu is designed to appeal to a wide range of tastes, featuring an array of crispy chicken sandwiches, tenders, and unique sides. You can customize your meal with a selection of signature sauces that enhance the dining experience. Big Chicken emphasizes high-quality ingredients and innovative recipes, distinguishing itself from other fast-casual dining options. With over 22 locations currently operating, it’s clear that the franchise’s popularity is on the rise, and it has plans for further expansion. The initial franchise fee is $40,000, with a total investment ranging from $673,000 to $1,642,000. This makes it an attractive option for potential franchisees, similar to investing in a postal service franchise or shipping center franchise, where growth potential is significant. Cinnabon Cinnabon, established in 1985, has become a staple in high-traffic areas like malls and airports, thanks to its iconic cinnamon roll recipe. You’ll find that these signature rolls are crafted with a focus on quality and flavor, making them a popular choice for many customers. With around 1,500 locations worldwide, Cinnabon strategically capitalizes on foot traffic to boost sales and attract franchisees. Iconic Cinnamon Roll Recipe When you think of iconic cinnamon rolls, the delectable treat from Cinnabon often comes to mind. Established in 1985, Cinnabon has grown to over 1,500 locations worldwide, renowned for its signature rolls. These rolls feature a proprietary blend of cinnamon, brown sugar, and cream cheese frosting, creating a unique flavor that draws customers in. Typically baked fresh throughout the day, they guarantee high traffic, especially in mall settings. Here’s a quick breakdown of key aspects: Feature Detail Year Established 1985 Locations Over 1,500 worldwide Initial Franchise Fee $5,500 to $30,500 Total Investment $112,000 to $546,800 Strategic Mall Locations Strategically positioned in high-traffic mall environments, Cinnabon franchises capitalize on the constant flow of shoppers seeking quick indulgences. With over 1,500 locations worldwide, Cinnabon thrives in settings where consumers are looking for fast, sweet snacks. Their kiosks and storefronts are designed for maximum visibility and accessibility, making it easy for shoppers to grab a cinnamon roll during their time out. This strategic placement not only attracts significant customer traffic but also guarantees consistent sales, especially during peak shopping seasons. Cinnabon benefits from strong brand recognition and effective marketing support, which further drives foot traffic to their locations. PJ’s Coffee PJ’s Coffee stands out in the competitive coffee franchise environment, having been founded in 1978 and now operating under the ownership of Ballard Brands. This franchise offers a diverse menu of coffee beverages and breakfast items, focusing on quality and flavor. PJ’s Coffee emphasizes Direct Trade partnerships for sourcing its coffee, ensuring high-quality and ethically sourced products. With an initial franchise fee of $35,000, the total investment ranges from $406,000 to $1,024,000, making it accessible for aspiring franchisees. The franchise boasts a strong presence with numerous locations, catering to the increasing demand for specialty coffee and breakfast options. Additionally, PJ’s Coffee provides thorough training programs and ongoing support to improve operational success for franchisees. Arby’s Arby’s represents a significant player in the fast-food industry, having been founded in 1964 and now standing as the second-largest sandwich chain in the world. With over 3,500 locations across nine countries, it’s well-known for its diverse menu and delicious roast beef sandwiches. The franchise has adapted to consumer preferences, particularly with its growing drive-thru business. Here are some key points about Arby’s franchise opportunity: Initial franchise fees range from $6,250 to $50,000, customized for different investment levels. Total investment costs vary between $628,950 and $2,000,000, depending on location and setup. Strong marketing strategies and community engagement improve its reputation and customer loyalty. Arby’s continues to emphasize quality and flavor in its offerings. Great Clips Great Clips stands out as one of the largest hair salon franchises in North America, boasting over 4,400 locations since its establishment in 1982. With an initial franchise fee of $20,000 and total startup costs ranging between $150,000 and $300,000, it offers a relatively accessible entry point for potential franchisees. The franchise furthermore provides extensive training and ongoing support to help guarantee both franchisee success and customer satisfaction, making it a remarkable option in the hair care market. Franchise Overview and History Founded in 1982, this franchise has swiftly become one of the largest hair salon chains in North America, boasting over 4,400 locations across the United States and Canada. Great Clips operates on a no-appointment basis, providing convenient and efficient services that cater to busy customers. Key features of the franchise include: A strong marketing strategy that boosts brand visibility and customer engagement. Thorough training and ongoing support for franchisees to guarantee operational success. The Great Clips app for online check-in, helping streamline the customer experience. This combination of convenience, support, and innovative technology has solidified Great Clips’ position as a leading choice for hair care in a competitive market. Investment and Fees When considering a franchise opportunity like Great Clips, it’s important to understand the investment and fees involved. You’ll need to pay an initial franchise fee of $20,000, which is part of a total investment ranging from approximately $150,000 to $300,000. This amount can vary based on your location and other factors. Furthermore, expect ongoing royalty fees of 6% of gross sales. These fees contribute to marketing efforts and operational support provided by the franchisor. Great Clips offers flexibility in store formats, allowing you to choose between traditional and non-traditional setups. This adaptability can cater to different investment levels, making it a viable option for various entrepreneurs looking to enter the hair care industry. Training and Support Offered To guarantee franchisees are well-prepared for success, the training and support offered by Great Clips is extensive and customized to meet operational needs. New franchise owners benefit from a thorough program that combines online courses and in-person training sessions, ensuring consistency and quality. You’ll likewise receive ongoing support, including: Access to marketing resources and business development strategies A dedicated business consultant to guide you through initial operations A robust operational playbook detailing best practices and customer service protocols Moreover, Great Clips provides regular updates and training sessions to keep you informed about industry trends and new products, enabling you to improve your business performance. With this solid foundation, you’re better equipped to thrive as a franchisee. Orangetheory Fitness Orangetheory Fitness stands out in the crowded fitness franchise market by specializing in heart rate-based interval training, which effectively blends cardio and strength workouts into a unique exercise experience. Founded in 2010, this swiftly growing franchise has expanded to over 1,300 locations worldwide, reflecting its popularity among fitness enthusiasts. As a franchisee, you’ll benefit from extensive training and support, ensuring you understand their proven business model that emphasizes community engagement and member retention. The initial franchise fee is approximately $59,950, with total investment costs ranging from $673,000 to $1,150,000, depending on your location and setup. With a commitment to innovation, Orangetheory Fitness continually adapts its offerings to meet the evolving preferences of consumers in the fitness industry. Batteries Plus Batteries Plus is a prominent franchise that focuses on battery replacement and related services, catering to a diverse range of devices, from smartphones to automobiles. Founded in 1988, it has expanded to over 700 locations across the United States, establishing itself as a leader in the battery and lighting industry. Here’s what you should know about Batteries Plus: They offer extensive battery installation and repair services. The initial franchise fee ranges from $30,000 to $50,000, with total investments between $250,000 and $500,000. Franchisees receive thorough training and ongoing support to help them thrive in a competitive market. With such a wide range of products and services, Batteries Plus is a reliable choice for battery needs. SERVPRO In the field of disaster recovery, many people recognize SERVPRO as a leading franchise in fire and water damage restoration, in addition to mold remediation services. Founded in 1967, SERVPRO has expanded to over 1,800 franchises across the United States and Canada. As a franchisee, you’ll benefit from extensive training and support, including access to operational resources and marketing materials that can help you succeed. The initial franchise fee is around $50,000, whereas total investment costs vary from $150,000 to $1,000,000, depending on location and other factors. Because of the consistent demand for disaster recovery services, investing in a SERVPRO franchise represents a viable opportunity for those looking to enter a stable and growing market. Frequently Asked Questions What Is the #1 Franchise in the US? The #1 franchise in the US is McDonald’s, renowned for its over 39,000 locations worldwide. You’ll find that its strong brand recognition nurtures customer loyalty. Franchisees benefit from a well-established operational model and thorough training, leading to high profitability. The initial franchise fee is around $45,000, with total investment costs between $1 million and $2.2 million. McDonald’s continuously adapts its menu to consumer preferences, enhancing its market presence and financial performance. Which Store Franchise Is Best? Determining the best store franchise depends on various factors, including investment, brand recognition, and market demand. For example, Marco’s Pizza offers a unique product with a low initial investment, whereas Cinnabon® provides a well-known brand with a modest franchise fee. If you prefer sandwiches, Arby’s has a strong presence and growth potential. Consider your interests and financial capacity to find the franchise that aligns best with your goals and market opportunities. Why Is It Only $10,000 to Open a Chick-Fil-A? Chick-Fil-A‘s low franchise fee of $10,000 is attractive compared to other fast-food franchises. Nevertheless, this fee is balanced by a 15% royalty on sales, which supports the company’s revenue. Chick-Fil-A likewise retains ownership of the property, providing franchisees with training, marketing, and operational help. Their strict selection process guarantees franchisees possess strong business skills and align with the brand’s values, maintaining consistency across locations and minimizing financial risk for operators. What Are the Most Profitable Franchises to Buy? When considering profitable franchises to buy, focus on established brands with proven business models. Food service franchises, like Marco’s Pizza and Arby’s, thrive because of high customer traffic and brand loyalty. Home service franchises, such as Mr. Rooter, consistently meet crucial needs, driving demand. Investing in franchises that offer strong training and ongoing support, like PJ’s Coffee, can improve your chances for success. Conclusion In summary, exploring franchise opportunities can lead you to various successful business models. From The Melting Pot’s unique dining experience to SERVPRO’s crucial restoration services, each franchise presents distinct advantages and support systems. Whether you’re interested in food, fitness, or personal care, these ten popular franchises offer strong brand recognition and resources for new entrepreneurs. Carefully consider your interests and market demand to choose the best fit for your entrepreneurial expedition. Image via Google Gemini This article, "10 Popular Stores That Are Franchises You Should Know" was first published on Small Business Trends View the full article

When exploring franchise opportunities, it is crucial to know which stores stand out in various sectors. Franchises like The Melting Pot, Marco’s Pizza, and Cinnabon offer unique dining experiences, whereas others like Great Clips and SERVPRO provide valuable services. Each of these franchises boasts strong brand recognition and support systems for new owners. Comprehending what makes these franchises successful can help you make informed decisions as you consider your options in the business world. Key Takeaways The Melting Pot offers a unique fondue dining experience, making it a popular choice in casual dining franchises. Marco’s Pizza caters to health-conscious customers with its crustless pizza and has strong franchisee satisfaction ratings. Cinnabon is renowned for its iconic cinnamon rolls, with a vast presence in high-traffic areas like malls and airports. Great Clips operates on a no-appointment basis, making it convenient for busy customers seeking haircuts. Orangetheory Fitness specializes in innovative heart rate-based workouts, contributing to its rapid growth and community engagement. The Melting Pot The Melting Pot® stands out as a unique dining franchise that specializes in fondue, offering customers an interactive cooking experience right at their tables. This franchise is accessible to new entrepreneurs, as you don’t need prior restaurant experience to operate a location. With an initial franchise fee of $45,000, the total investment required ranges from $1,364,514 to $2,069,764. Positioned in the polished casual dining space, The Melting Pot attracts customers seeking a premium experience. Its strong reputation and community presence improve franchisee satisfaction and contribute to its ongoing success. As you might explore clothing store franchises or other best retail franchises, consider The Melting Pot as a standout option among stores that are franchises for its unique offering and support system. Marco’s Pizza With over 1,150 franchise units across the United States, Marco’s Pizza has carved out a significant niche in the pizza delivery market since its establishment in 1978. Known for being the first national pizza delivery brand to offer crustless pizza, it caters to low-carb diets. If you’re considering a franchise investment, the initial fee is $25,000, with total costs ranging from $242,142 to $633,109. Marco’s Pizza consistently ranks high in franchise industry news for growth and owner satisfaction. The brand emphasizes strong support for franchisees, offering thorough training and marketing assistance. During exploring clothing retail franchises, department store franchises, and boutique franchises, don’t overlook the opportunity that Marco’s Pizza presents in the competitive food service sector. Big Chicken Big Chicken, founded by NBA star Shaquille O’Neal, stands out in the fast-food arena thanks to its celebrity endorsement and unique menu. You can expect crispy chicken sandwiches, tenders, and innovative sides that cater to a wide range of tastes. With over 22 locations and plans for expansion, this franchise combines quality offerings with the recognizable brand of Shaquille O’Neal to attract customers. Celebrity Endorsement Impact Celebrity endorsements play a crucial role in shaping the success of franchises like Big Chicken, especially when they feature well-known figures such as NBA legend Shaquille O’Neal. His involvement greatly boosts brand visibility and consumer trust, leading to increased foot traffic and sales. With over 22 locations open and more planned, Big Chicken capitalizes on the trend of celebrity-backed ventures, appealing to fans and food enthusiasts alike. Impact of Celebrity Endorsements Examples Increases brand visibility Big Chicken Improves consumer trust Nike Drives foot traffic Departmental store franchise This connection positions Big Chicken as a trendy dining option, particularly for younger customers seeking unique food experiences. Menu Highlights and Offerings At Big Chicken, the menu is designed to appeal to a wide range of tastes, featuring an array of crispy chicken sandwiches, tenders, and unique sides. You can customize your meal with a selection of signature sauces that enhance the dining experience. Big Chicken emphasizes high-quality ingredients and innovative recipes, distinguishing itself from other fast-casual dining options. With over 22 locations currently operating, it’s clear that the franchise’s popularity is on the rise, and it has plans for further expansion. The initial franchise fee is $40,000, with a total investment ranging from $673,000 to $1,642,000. This makes it an attractive option for potential franchisees, similar to investing in a postal service franchise or shipping center franchise, where growth potential is significant. Cinnabon Cinnabon, established in 1985, has become a staple in high-traffic areas like malls and airports, thanks to its iconic cinnamon roll recipe. You’ll find that these signature rolls are crafted with a focus on quality and flavor, making them a popular choice for many customers. With around 1,500 locations worldwide, Cinnabon strategically capitalizes on foot traffic to boost sales and attract franchisees. Iconic Cinnamon Roll Recipe When you think of iconic cinnamon rolls, the delectable treat from Cinnabon often comes to mind. Established in 1985, Cinnabon has grown to over 1,500 locations worldwide, renowned for its signature rolls. These rolls feature a proprietary blend of cinnamon, brown sugar, and cream cheese frosting, creating a unique flavor that draws customers in. Typically baked fresh throughout the day, they guarantee high traffic, especially in mall settings. Here’s a quick breakdown of key aspects: Feature Detail Year Established 1985 Locations Over 1,500 worldwide Initial Franchise Fee $5,500 to $30,500 Total Investment $112,000 to $546,800 Strategic Mall Locations Strategically positioned in high-traffic mall environments, Cinnabon franchises capitalize on the constant flow of shoppers seeking quick indulgences. With over 1,500 locations worldwide, Cinnabon thrives in settings where consumers are looking for fast, sweet snacks. Their kiosks and storefronts are designed for maximum visibility and accessibility, making it easy for shoppers to grab a cinnamon roll during their time out. This strategic placement not only attracts significant customer traffic but also guarantees consistent sales, especially during peak shopping seasons. Cinnabon benefits from strong brand recognition and effective marketing support, which further drives foot traffic to their locations. PJ’s Coffee PJ’s Coffee stands out in the competitive coffee franchise environment, having been founded in 1978 and now operating under the ownership of Ballard Brands. This franchise offers a diverse menu of coffee beverages and breakfast items, focusing on quality and flavor. PJ’s Coffee emphasizes Direct Trade partnerships for sourcing its coffee, ensuring high-quality and ethically sourced products. With an initial franchise fee of $35,000, the total investment ranges from $406,000 to $1,024,000, making it accessible for aspiring franchisees. The franchise boasts a strong presence with numerous locations, catering to the increasing demand for specialty coffee and breakfast options. Additionally, PJ’s Coffee provides thorough training programs and ongoing support to improve operational success for franchisees. Arby’s Arby’s represents a significant player in the fast-food industry, having been founded in 1964 and now standing as the second-largest sandwich chain in the world. With over 3,500 locations across nine countries, it’s well-known for its diverse menu and delicious roast beef sandwiches. The franchise has adapted to consumer preferences, particularly with its growing drive-thru business. Here are some key points about Arby’s franchise opportunity: Initial franchise fees range from $6,250 to $50,000, customized for different investment levels. Total investment costs vary between $628,950 and $2,000,000, depending on location and setup. Strong marketing strategies and community engagement improve its reputation and customer loyalty. Arby’s continues to emphasize quality and flavor in its offerings. Great Clips Great Clips stands out as one of the largest hair salon franchises in North America, boasting over 4,400 locations since its establishment in 1982. With an initial franchise fee of $20,000 and total startup costs ranging between $150,000 and $300,000, it offers a relatively accessible entry point for potential franchisees. The franchise furthermore provides extensive training and ongoing support to help guarantee both franchisee success and customer satisfaction, making it a remarkable option in the hair care market. Franchise Overview and History Founded in 1982, this franchise has swiftly become one of the largest hair salon chains in North America, boasting over 4,400 locations across the United States and Canada. Great Clips operates on a no-appointment basis, providing convenient and efficient services that cater to busy customers. Key features of the franchise include: A strong marketing strategy that boosts brand visibility and customer engagement. Thorough training and ongoing support for franchisees to guarantee operational success. The Great Clips app for online check-in, helping streamline the customer experience. This combination of convenience, support, and innovative technology has solidified Great Clips’ position as a leading choice for hair care in a competitive market. Investment and Fees When considering a franchise opportunity like Great Clips, it’s important to understand the investment and fees involved. You’ll need to pay an initial franchise fee of $20,000, which is part of a total investment ranging from approximately $150,000 to $300,000. This amount can vary based on your location and other factors. Furthermore, expect ongoing royalty fees of 6% of gross sales. These fees contribute to marketing efforts and operational support provided by the franchisor. Great Clips offers flexibility in store formats, allowing you to choose between traditional and non-traditional setups. This adaptability can cater to different investment levels, making it a viable option for various entrepreneurs looking to enter the hair care industry. Training and Support Offered To guarantee franchisees are well-prepared for success, the training and support offered by Great Clips is extensive and customized to meet operational needs. New franchise owners benefit from a thorough program that combines online courses and in-person training sessions, ensuring consistency and quality. You’ll likewise receive ongoing support, including: Access to marketing resources and business development strategies A dedicated business consultant to guide you through initial operations A robust operational playbook detailing best practices and customer service protocols Moreover, Great Clips provides regular updates and training sessions to keep you informed about industry trends and new products, enabling you to improve your business performance. With this solid foundation, you’re better equipped to thrive as a franchisee. Orangetheory Fitness Orangetheory Fitness stands out in the crowded fitness franchise market by specializing in heart rate-based interval training, which effectively blends cardio and strength workouts into a unique exercise experience. Founded in 2010, this swiftly growing franchise has expanded to over 1,300 locations worldwide, reflecting its popularity among fitness enthusiasts. As a franchisee, you’ll benefit from extensive training and support, ensuring you understand their proven business model that emphasizes community engagement and member retention. The initial franchise fee is approximately $59,950, with total investment costs ranging from $673,000 to $1,150,000, depending on your location and setup. With a commitment to innovation, Orangetheory Fitness continually adapts its offerings to meet the evolving preferences of consumers in the fitness industry. Batteries Plus Batteries Plus is a prominent franchise that focuses on battery replacement and related services, catering to a diverse range of devices, from smartphones to automobiles. Founded in 1988, it has expanded to over 700 locations across the United States, establishing itself as a leader in the battery and lighting industry. Here’s what you should know about Batteries Plus: They offer extensive battery installation and repair services. The initial franchise fee ranges from $30,000 to $50,000, with total investments between $250,000 and $500,000. Franchisees receive thorough training and ongoing support to help them thrive in a competitive market. With such a wide range of products and services, Batteries Plus is a reliable choice for battery needs. SERVPRO In the field of disaster recovery, many people recognize SERVPRO as a leading franchise in fire and water damage restoration, in addition to mold remediation services. Founded in 1967, SERVPRO has expanded to over 1,800 franchises across the United States and Canada. As a franchisee, you’ll benefit from extensive training and support, including access to operational resources and marketing materials that can help you succeed. The initial franchise fee is around $50,000, whereas total investment costs vary from $150,000 to $1,000,000, depending on location and other factors. Because of the consistent demand for disaster recovery services, investing in a SERVPRO franchise represents a viable opportunity for those looking to enter a stable and growing market. Frequently Asked Questions What Is the #1 Franchise in the US? The #1 franchise in the US is McDonald’s, renowned for its over 39,000 locations worldwide. You’ll find that its strong brand recognition nurtures customer loyalty. Franchisees benefit from a well-established operational model and thorough training, leading to high profitability. The initial franchise fee is around $45,000, with total investment costs between $1 million and $2.2 million. McDonald’s continuously adapts its menu to consumer preferences, enhancing its market presence and financial performance. Which Store Franchise Is Best? Determining the best store franchise depends on various factors, including investment, brand recognition, and market demand. For example, Marco’s Pizza offers a unique product with a low initial investment, whereas Cinnabon® provides a well-known brand with a modest franchise fee. If you prefer sandwiches, Arby’s has a strong presence and growth potential. Consider your interests and financial capacity to find the franchise that aligns best with your goals and market opportunities. Why Is It Only $10,000 to Open a Chick-Fil-A? Chick-Fil-A‘s low franchise fee of $10,000 is attractive compared to other fast-food franchises. Nevertheless, this fee is balanced by a 15% royalty on sales, which supports the company’s revenue. Chick-Fil-A likewise retains ownership of the property, providing franchisees with training, marketing, and operational help. Their strict selection process guarantees franchisees possess strong business skills and align with the brand’s values, maintaining consistency across locations and minimizing financial risk for operators. What Are the Most Profitable Franchises to Buy? When considering profitable franchises to buy, focus on established brands with proven business models. Food service franchises, like Marco’s Pizza and Arby’s, thrive because of high customer traffic and brand loyalty. Home service franchises, such as Mr. Rooter, consistently meet crucial needs, driving demand. Investing in franchises that offer strong training and ongoing support, like PJ’s Coffee, can improve your chances for success. Conclusion In summary, exploring franchise opportunities can lead you to various successful business models. From The Melting Pot’s unique dining experience to SERVPRO’s crucial restoration services, each franchise presents distinct advantages and support systems. Whether you’re interested in food, fitness, or personal care, these ten popular franchises offer strong brand recognition and resources for new entrepreneurs. Carefully consider your interests and market demand to choose the best fit for your entrepreneurial expedition. Image via Google Gemini This article, "10 Popular Stores That Are Franchises You Should Know" was first published on Small Business Trends View the full article

If you’re on the lookout for quality video editing software without the hefty price tag, there are several excellent free options available. DaVinci Resolve offers professional-grade features and advanced color correction. For a more user-friendly experience, Lightworks is a great choice with its robust tools. Shotcut provides flexibility with various video formats. ACDSee Luxea is perfect for beginners, whereas Clipchamp’s web-based platform allows for quick edits. Each option caters to different needs, so let’s explore them in detail. Key Takeaways DaVinci Resolve: Offers professional-grade editing features, including multi-source editing, advanced color correction, and audio post-production tools, suitable for 8K editing. ACDSee Luxea Video Editor: User-friendly interface perfect for beginners, supports 4K editing, and includes screen and webcam recording features. Lightworks: A professional option with over 30 years of experience; allows exporting videos in 720p for free and offers advanced trimming tools. Shotcut: Open-source software supporting numerous video formats, featuring a customizable interface and advanced editing tools like time remapping and filters. Clipchamp: A web-based solution with multi-track editing capabilities, free templates, and 1080p exports, enhancing accessibility and ease of use. DaVinci Resolve DaVinci Resolve is a strong, professional-grade video editing software that you can use on Windows, macOS, and Linux. Unlike basic options like Windows Movie Maker software, DaVinci Resolve stands out with advanced features such as multi-source editing and multicam support. It shines in color correction, allowing you to make detailed adjustments and creative grading, crucial for filmmakers and content creators. The software supports 8K editing and includes audio post-production tools, giving you extensive capabilities for video and sound. With an intuitive user interface featuring multiple editing pages, you can easily navigate through editing, color correction, and audio mixing workflows. As a good free video editing software, it continually updates, offering robust features without watermarks or major limitations. ACDSee Luxea Video Editor ACDSee Luxea Video Editor offers a robust platform for beginners and intermediate users looking to create high-quality videos. Its user-friendly interface simplifies the video creation process, allowing you to focus on your content. With support for 4K video editing and keyframing capabilities, you’ll have precise control over animations and effects, enhancing your projects considerably. The software furthermore includes features for screen and webcam recording, making it an excellent choice for tutorials and presentations. Although there’s a free version available, it does add an intro and outro to your videos, and it’s not meant for commercial use. Regular updates guarantee you’ll have access to the latest tools and features for your video production needs. Lightworks When you’re looking for professional-grade video editing software, Lightworks stands out as a reliable choice, thanks to its extensive history within the industry that spans over 30 years. This software is suitable for both beginners and experienced editors. With the free version, you can export videos at 720p, whereas the Pro version offers higher resolutions and extra features. Key features include: Multi-format timeline: This allows you to edit various video formats seamlessly. Advanced trimming tools: Gain precise control over your edits for polished results. Collaboration capabilities: Ideal for team projects, enhancing group editing efforts. Lightworks combines flexibility and strength, making it a strong contender in the domain of video editing software. Shotcut Shotcut serves as a versatile option within the domain of free video editing software, appealing to both novices and experienced users alike. This long-standing open-source software supports a wide array of video formats and boasts extensive features for audio and video editing. Its customizable interface allows you to adjust layouts and panels, enhancing usability for beginners. You’ll find advanced editing tools like markers, time remapping, and various filters that enrich your editing experience. Particularly, Shotcut operates natively, eliminating the need for import, which streamlines your workflow directly on the timeline. Regular updates and an active community support guarantee you have access to the latest features and fixes, making Shotcut a reliable choice for your video editing needs. Clipchamp Clipchamp stands out as a robust web-based video editing solution that you can access directly from your browser, eliminating the need for high-end hardware. This makes it an excellent choice for anyone looking to edit videos without the hassle of powerful computer specifications. Here are three key features you’ll appreciate: Multi-track editing: Layer audio, video, and images for more complex projects. Free templates and assets: Quickly create engaging content with various pre-made options. 1080p exports: The free version allows you to export videos in high definition, though performance may depend on your internet speed. With tools like a green screen feature and stock asset library, Clipchamp is perfect for quick edits and social media content creation. Frequently Asked Questions What’s the Best Video Editing Software for Free? If you’re looking for the best free video editing software, consider DaVinci Resolve for its advanced features, including color correction and multi-camera editing. Lightworks is another solid choice, offering professional tools with a 720p export limit. Shotcut and Kdenlive provide open-source options that support various formats and user-friendly interfaces. For quick edits, Clipchamp lets you edit directly in your browser, making it convenient if you have a stable internet connection. What Do Youtubers Use to Edit for Free? YouTubers often turn to several free video editing software options to improve their content. Many prefer DaVinci Resolve for its advanced features, including professional-grade color correction. Lightworks offers integrated YouTube exporting, making it efficient for creators. If you’re a Mac user, iMovie provides a user-friendly interface with strong tools. For quick browser-based edits, Clipchamp is popular. Finally, Adobe Premiere Rush allows for fast video assembly and easy uploads to YouTube at 1080p. Is Capcut Worth It? Yes, CapCut’s worth it for anyone looking to edit videos without costs. It offers a user-friendly interface, advanced effects, and music integration, making it suitable for all skill levels. You can easily create polished videos without watermarks, and it supports high-quality exports for social media. The app furthermore includes AI features like automatic captioning, enhancing your workflow. With a strong online community and tutorials, learning to use CapCut effectively is straightforward. Which App Is No. 1 for Video Editing? When determining the top app for video editing, many users point to DaVinci Resolve. It offers professional features, including 8K editing and advanced color correction tools, on various platforms like Windows, macOS, and Linux. Although it does have a steep learning curve, numerous tutorials can help you navigate its broad capabilities. With additional tools for visual effects and audio post-production, it’s an all-encompassing solution for filmmakers and content creators alike. Conclusion In summary, exploring free video editing software can greatly improve your editing skills without financial strain. DaVinci Resolve is perfect for advanced users, whereas ACDSee Luxea caters to beginners. Lightworks offers a balanced user experience, and Shotcut provides extensive format support. Clipchamp’s web-based interface guarantees accessibility for quick edits. Each option has unique features, so try them out to find the best fit for your needs and boost your video projects effectively. Image via Google Gemini This article, "Top 5 Good Free Video Editing Software to Try" was first published on Small Business Trends View the full article

If you’re on the lookout for quality video editing software without the hefty price tag, there are several excellent free options available. DaVinci Resolve offers professional-grade features and advanced color correction. For a more user-friendly experience, Lightworks is a great choice with its robust tools. Shotcut provides flexibility with various video formats. ACDSee Luxea is perfect for beginners, whereas Clipchamp’s web-based platform allows for quick edits. Each option caters to different needs, so let’s explore them in detail. Key Takeaways DaVinci Resolve: Offers professional-grade editing features, including multi-source editing, advanced color correction, and audio post-production tools, suitable for 8K editing. ACDSee Luxea Video Editor: User-friendly interface perfect for beginners, supports 4K editing, and includes screen and webcam recording features. Lightworks: A professional option with over 30 years of experience; allows exporting videos in 720p for free and offers advanced trimming tools. Shotcut: Open-source software supporting numerous video formats, featuring a customizable interface and advanced editing tools like time remapping and filters. Clipchamp: A web-based solution with multi-track editing capabilities, free templates, and 1080p exports, enhancing accessibility and ease of use. DaVinci Resolve DaVinci Resolve is a strong, professional-grade video editing software that you can use on Windows, macOS, and Linux. Unlike basic options like Windows Movie Maker software, DaVinci Resolve stands out with advanced features such as multi-source editing and multicam support. It shines in color correction, allowing you to make detailed adjustments and creative grading, crucial for filmmakers and content creators. The software supports 8K editing and includes audio post-production tools, giving you extensive capabilities for video and sound. With an intuitive user interface featuring multiple editing pages, you can easily navigate through editing, color correction, and audio mixing workflows. As a good free video editing software, it continually updates, offering robust features without watermarks or major limitations. ACDSee Luxea Video Editor ACDSee Luxea Video Editor offers a robust platform for beginners and intermediate users looking to create high-quality videos. Its user-friendly interface simplifies the video creation process, allowing you to focus on your content. With support for 4K video editing and keyframing capabilities, you’ll have precise control over animations and effects, enhancing your projects considerably. The software furthermore includes features for screen and webcam recording, making it an excellent choice for tutorials and presentations. Although there’s a free version available, it does add an intro and outro to your videos, and it’s not meant for commercial use. Regular updates guarantee you’ll have access to the latest tools and features for your video production needs. Lightworks When you’re looking for professional-grade video editing software, Lightworks stands out as a reliable choice, thanks to its extensive history within the industry that spans over 30 years. This software is suitable for both beginners and experienced editors. With the free version, you can export videos at 720p, whereas the Pro version offers higher resolutions and extra features. Key features include: Multi-format timeline: This allows you to edit various video formats seamlessly. Advanced trimming tools: Gain precise control over your edits for polished results. Collaboration capabilities: Ideal for team projects, enhancing group editing efforts. Lightworks combines flexibility and strength, making it a strong contender in the domain of video editing software. Shotcut Shotcut serves as a versatile option within the domain of free video editing software, appealing to both novices and experienced users alike. This long-standing open-source software supports a wide array of video formats and boasts extensive features for audio and video editing. Its customizable interface allows you to adjust layouts and panels, enhancing usability for beginners. You’ll find advanced editing tools like markers, time remapping, and various filters that enrich your editing experience. Particularly, Shotcut operates natively, eliminating the need for import, which streamlines your workflow directly on the timeline. Regular updates and an active community support guarantee you have access to the latest features and fixes, making Shotcut a reliable choice for your video editing needs. Clipchamp Clipchamp stands out as a robust web-based video editing solution that you can access directly from your browser, eliminating the need for high-end hardware. This makes it an excellent choice for anyone looking to edit videos without the hassle of powerful computer specifications. Here are three key features you’ll appreciate: Multi-track editing: Layer audio, video, and images for more complex projects. Free templates and assets: Quickly create engaging content with various pre-made options. 1080p exports: The free version allows you to export videos in high definition, though performance may depend on your internet speed. With tools like a green screen feature and stock asset library, Clipchamp is perfect for quick edits and social media content creation. Frequently Asked Questions What’s the Best Video Editing Software for Free? If you’re looking for the best free video editing software, consider DaVinci Resolve for its advanced features, including color correction and multi-camera editing. Lightworks is another solid choice, offering professional tools with a 720p export limit. Shotcut and Kdenlive provide open-source options that support various formats and user-friendly interfaces. For quick edits, Clipchamp lets you edit directly in your browser, making it convenient if you have a stable internet connection. What Do Youtubers Use to Edit for Free? YouTubers often turn to several free video editing software options to improve their content. Many prefer DaVinci Resolve for its advanced features, including professional-grade color correction. Lightworks offers integrated YouTube exporting, making it efficient for creators. If you’re a Mac user, iMovie provides a user-friendly interface with strong tools. For quick browser-based edits, Clipchamp is popular. Finally, Adobe Premiere Rush allows for fast video assembly and easy uploads to YouTube at 1080p. Is Capcut Worth It? Yes, CapCut’s worth it for anyone looking to edit videos without costs. It offers a user-friendly interface, advanced effects, and music integration, making it suitable for all skill levels. You can easily create polished videos without watermarks, and it supports high-quality exports for social media. The app furthermore includes AI features like automatic captioning, enhancing your workflow. With a strong online community and tutorials, learning to use CapCut effectively is straightforward. Which App Is No. 1 for Video Editing? When determining the top app for video editing, many users point to DaVinci Resolve. It offers professional features, including 8K editing and advanced color correction tools, on various platforms like Windows, macOS, and Linux. Although it does have a steep learning curve, numerous tutorials can help you navigate its broad capabilities. With additional tools for visual effects and audio post-production, it’s an all-encompassing solution for filmmakers and content creators alike. Conclusion In summary, exploring free video editing software can greatly improve your editing skills without financial strain. DaVinci Resolve is perfect for advanced users, whereas ACDSee Luxea caters to beginners. Lightworks offers a balanced user experience, and Shotcut provides extensive format support. Clipchamp’s web-based interface guarantees accessibility for quick edits. Each option has unique features, so try them out to find the best fit for your needs and boost your video projects effectively. Image via Google Gemini This article, "Top 5 Good Free Video Editing Software to Try" was first published on Small Business Trends View the full article

The NPLA Watchlist helps lenders, brokers and service providers spot borrowers who may pose added risk. View the full article

Amid the backdrop of an evolving workforce, Lenovo has identified a trend that may reshape how small business owners approach not just hiring, but workplace culture: the creativity-driven mindset of Generation Z. The company recently highlighted ways Gen Z is redefining professional identity, leveraging their creative skills to foster collaboration, innovation, and even influence corporate structures. Gen Z, those born between the mid-1990s and early 2010s, are not just digital natives; they embody a culture of creation that permeates every aspect of their lives. “I love connecting with people and understanding their point of view and being able to express my own,” says Patricia, known as @pcfgstudy on TikTok, a full-time tutor who actively shares study tips and content online. This emphasis on creativity and personal expression can significantly impact how small businesses engage with this younger demographic. The impulse to create is influenced by the visibility of peers across the globe, making it easier for individuals to share thoughts and experiences instantly. “It’s so easy for us to show our creativity and whatever’s on our mind,” Patricia adds. This mindset can translate into the workplace, offering opportunities for innovation in both products and services. One strategy Lenovo has implemented to bridge the generational divide is its reverse mentoring program, which pairs younger employees with seasoned executives. “Our reverse mentoring program has become really successful,” indicates Salomon from Lenovo. This initiative allows management to gain insights into how Gen Z utilizes social media and engages with content. For small business owners, this presents a unique opportunity to learn from younger employees who can bring fresh perspectives and understand the nuances of digital engagement. Creativity in the workplace is more than just a trend; it’s a fundamental aspect of identity for many young professionals. Maddi Winter, a full-time animator with over six million followers, emphasizes the importance of her creative outlets. “I have this thing called ‘my horizons’ in my notes app and it reminds me why I exist and what really matters to me,” she shares. This highlights a critical insight for small businesses: encouraging creativity can help retain talent and boost employee satisfaction. Offering flexible working conditions and creative freedom can lead to more engaged employees who view their jobs as part of a broader identity. The pressure to remain creative is not just for those in artistic roles. Gen Z professionals like Karmacharya, who plans on having a traditional 9-to-5 job, still consider creative pursuits essential to their daily lives. “Being a creator is absolutely part of my identity now,” he notes. As small business owners, providing environments that nurture creativity and allow for self-expression may foster a culture of innovation. However, while tapping into Gen Z’s creativity may present numerous benefits, there are challenges to consider. Small businesses may face difficulties in adapting to new communication styles and technology-driven approaches embraced by younger workers. Implementing initiatives like reverse mentoring requires investment and commitment, which might be burdensome for smaller firms with limited resources. Balancing flexibility with the structure needed for productivity can also prove tricky. The success of companies like Lenovo in navigating these challenges rests on their ability to understand and engage with this rising workforce. As Patricia encapsulates, “Being creative is something that I have to continue doing.” This sentiment reflects a broader shift in workplace values, emphasizing the role of creativity and emotional fulfillment in job satisfaction. Ultimately, small business owners should recognize the potential benefits of embracing Gen Z’s creative ethos. By fostering environments where innovation is celebrated, businesses can not only attract young talent but also cultivate a vibrant workplace culture that benefits everyone. This generational shift represents an opportunity for reinvention, paving the way for a more dynamic approach to work culture in the future. For further insights on how Generation Z is impacting workplace culture, you can read the original press release on Lenovo’s findings at Lenovo News. Image via Google Gemini This article, "Gen Z Creators Embrace Digital Tools as Key to Their Identity and Work" was first published on Small Business Trends View the full article

Amid the backdrop of an evolving workforce, Lenovo has identified a trend that may reshape how small business owners approach not just hiring, but workplace culture: the creativity-driven mindset of Generation Z. The company recently highlighted ways Gen Z is redefining professional identity, leveraging their creative skills to foster collaboration, innovation, and even influence corporate structures. Gen Z, those born between the mid-1990s and early 2010s, are not just digital natives; they embody a culture of creation that permeates every aspect of their lives. “I love connecting with people and understanding their point of view and being able to express my own,” says Patricia, known as @pcfgstudy on TikTok, a full-time tutor who actively shares study tips and content online. This emphasis on creativity and personal expression can significantly impact how small businesses engage with this younger demographic. The impulse to create is influenced by the visibility of peers across the globe, making it easier for individuals to share thoughts and experiences instantly. “It’s so easy for us to show our creativity and whatever’s on our mind,” Patricia adds. This mindset can translate into the workplace, offering opportunities for innovation in both products and services. One strategy Lenovo has implemented to bridge the generational divide is its reverse mentoring program, which pairs younger employees with seasoned executives. “Our reverse mentoring program has become really successful,” indicates Salomon from Lenovo. This initiative allows management to gain insights into how Gen Z utilizes social media and engages with content. For small business owners, this presents a unique opportunity to learn from younger employees who can bring fresh perspectives and understand the nuances of digital engagement. Creativity in the workplace is more than just a trend; it’s a fundamental aspect of identity for many young professionals. Maddi Winter, a full-time animator with over six million followers, emphasizes the importance of her creative outlets. “I have this thing called ‘my horizons’ in my notes app and it reminds me why I exist and what really matters to me,” she shares. This highlights a critical insight for small businesses: encouraging creativity can help retain talent and boost employee satisfaction. Offering flexible working conditions and creative freedom can lead to more engaged employees who view their jobs as part of a broader identity. The pressure to remain creative is not just for those in artistic roles. Gen Z professionals like Karmacharya, who plans on having a traditional 9-to-5 job, still consider creative pursuits essential to their daily lives. “Being a creator is absolutely part of my identity now,” he notes. As small business owners, providing environments that nurture creativity and allow for self-expression may foster a culture of innovation. However, while tapping into Gen Z’s creativity may present numerous benefits, there are challenges to consider. Small businesses may face difficulties in adapting to new communication styles and technology-driven approaches embraced by younger workers. Implementing initiatives like reverse mentoring requires investment and commitment, which might be burdensome for smaller firms with limited resources. Balancing flexibility with the structure needed for productivity can also prove tricky. The success of companies like Lenovo in navigating these challenges rests on their ability to understand and engage with this rising workforce. As Patricia encapsulates, “Being creative is something that I have to continue doing.” This sentiment reflects a broader shift in workplace values, emphasizing the role of creativity and emotional fulfillment in job satisfaction. Ultimately, small business owners should recognize the potential benefits of embracing Gen Z’s creative ethos. By fostering environments where innovation is celebrated, businesses can not only attract young talent but also cultivate a vibrant workplace culture that benefits everyone. This generational shift represents an opportunity for reinvention, paving the way for a more dynamic approach to work culture in the future. For further insights on how Generation Z is impacting workplace culture, you can read the original press release on Lenovo’s findings at Lenovo News. Image via Google Gemini This article, "Gen Z Creators Embrace Digital Tools as Key to Their Identity and Work" was first published on Small Business Trends View the full article

As 2025 winds down, here are some moves to help you finish the year strong financially. Morningstar’s director of personal finance and retirement planning, Christine Benz, discusses strategies. This interview has been edited for length and clarity. Benefits of rebalancing your portfolio What are the benefits of portfolio rebalancing, and who most needs to do it? The main benefit of rebalancing is risk reduction. You trim securities that have performed really well, presumably ones with higher valuations today. And you redirect the money into securities where returns have lagged, but valuations might be more attractive. It’s also important to rebalance on an ongoing basis as you get closer to your spending target. As retirement approaches, we need to spend that money, so you want to de-risk your portfolio and build safer asset reserves. Investors age 50 and above really need to take notice of rebalancing. It’s time to take some winnings and build safer assets that you could access if you needed to spend from your portfolio. Moving money into high-quality bonds removes risk and takes advantage of current attractive yields. Why investors saving for retirement should check their international allocation What do you recommend for people who are still working and saving for retirement? They should rebalance as well, but their main consideration should be their U.S. versus non-U.S. exposure. Most investors are underallocated in international stocks. Consider your style diversification as well, paying attention to underperforming areas. Review your retirement contributions, to see if you can boost or even max out your company retirement plan for the year. People over 50 can make catch-up contributions, and there are special catch-up contributions this year for people between 60 and 63. You can contribute to IRAs and HSAs until the tax filing deadline. How to use RMDs to help with rebalancing How can people over 73 connect their RMDs with portfolio rebalancing? Required minimum distributions (RDM) must be taken on time, but they can also help meet your rebalancing. By using appreciated securities to meet your RMD, you de-risk your portfolio, satisfy the IRS’s obligations, and may free up assets to supply your cash flow needs for next year. Why investors should check their insurance coverage Is it also a good time to look at your insurance coverage? Whether you are doing open enrollment for employer-provided health care or for Medicare, it’s important to shop around. Take stock of what has changed in your situation, and in the plans on offer. This is particularly important for employer-provided plans, which change frequently. Married couples often select whichever spouse’s plan looks better and most affordable, but sometimes it’s more cost-effective for each partner to be covered by their own company’s plan. How qualified charitable contributions can help with RMDs How can charitable donations connect with RMDs and lessen your portfolio risk? Investors with highly appreciated holdings in taxable accounts should consider giving appreciated assets directly to charity or sending them to a donor-advised fund. You can disburse from the donor-advised fund to charities over multiple years. Donating removes a highly appreciated asset from your portfolio, which can lessen risk, and removes the tax liability associated with that holding. You won’t owe taxes on donated funds, and you could get a tax deduction. People age 70.5 and older can use the qualified charitable distribution to donate part of an IRA to charity. The amount donated is not taxable to you, and it will satisfy your RMD. If you’re not yet subject to RMDs, it will at least shrink the amount of your IRA that will be subject to RMDs. This article was provided to the Associated Press by Morningstar. For more personal finance content, go to https://www.morningstar.com/personal-finance Margaret Giles is a senior editor of content development for Morningstar. Christine Benz is director of personal finance and retirement planning for Morningstar. Related Links IRS Adds New Reporting Code for Charitable IRA Gifts A Checklist for Retirees to Finish This Year The President Savings Accounts: The Hidden Tax-Reporting Challenge —Margaret Giles and Christine Benz of Morningstar View the full article

Analytics, automation, and AI will reshape audit roles—and that should excite CPAs. The Disruptors With Liz Farr Go PRO for members-only access to more Liz Farr. View the full article

Analytics, automation, and AI will reshape audit roles—and that should excite CPAs. The Disruptors With Liz Farr Go PRO for members-only access to more Liz Farr. View the full article

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If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid search campaigns. We proudly talked about all the data we collected. You had Ad X and Ad Y. You waited. You declared a winner. You paused the loser. It was a binary world of “Yes” or “No.” We used to swear that the title case descriptions outperformed sentence case descriptions. Or that putting a period at the end of a description line was the secret to performance. Today, if you apply that same rigid framework to Google Ads or Meta, you’ll fail. The world isn’t black and white. You can’t draw hard conclusions from most modern tests. So what changed? Enter the algorithm Today’s ad platforms are centralized, but the ads they serve are infinite. Every campaign is now a massive, always-running multivariate test, serving different combinations to different micro-audiences in real time. For newcomers, that’s frustrating. You’re told to “test” because PPC is “great for data and learning,” but the platform gives you insights instead of conclusions. For stakeholders, it’s even worse. “It depends” doesn’t go over well in a boardroom. Here’s how to read that data and explain the biggest nuances of testing in the automated world of PPC. 1. The ‘winner’ is context-dependent (not absolute) In the old days, we wanted to know: “Is the ‘Soup Delivery’ headline better than the ‘Charcuterie’ headline?” Examining asset reporting from the Google Ads interface reveals that the answer is never a simple “Yes.” The answer is usually: “It depends on who is looking.” The evidence Take a look at how Google reports asset performance in the screenshot below. We don’t just see click-through rates. We see intersections. Example from Google Ads interface edited and anonymized with sample data using Gemini’s Nano Banana Pro The nuance In the data, we see that: A “Soup Delivery” headline might over-index (1.2) with an audience interested in “Restaurant Delivery.” A “Charcuterie Board Delivery” headline might perform better with “Family-Focused” shoppers. Meanwhile, the “Cookies Sample” text doesn’t win everywhere, but it dominates among “Fast Food Meals” enthusiasts. The lesson When you are testing creative today, you aren’t looking for one global champion to rule them all. You are testing for asset liquidity. You need to provide enough variety so the algorithm can match the right message to the right user at the right moment. A “losing” headline might actually be your best headline for 10% of your most valuable audience. Dig deeper: PPC experimentation vs. PPC testing: A practical breakdown 2. Performance spikes are often algorithmic shifts, not user behavior changes or conclusions When we see a massive jump in performance, our instinct is to ask: “What changed with the users today?” However, in PPC, the question should often be: “Where did the algorithm find a pocket of efficiency?” The evidence Consider the Significant Increases data often found in the Insights tab in Google Ads. We might see “Computers” jump by 119% in a single week, or “Mondays” with a 142% increase in conversions. Example from Google Ads interface – Devices The nuance Did users suddenly decide to start using computers twice as much this week? Probably not. It is more likely that the bidding algorithm (tCPA or ROAS): Exhausted the cheapest mobile inventory and shifted budget to desktop inventory that it previously deemed too expensive. Found a specific competitor was absent on Monday, making those auctions winnable. Example from Google Ads interface – When your ads showed The lesson Don’t conflate volatility in performance with a testing conclusion. When testing, distinguish between a sustainable trend and a momentary algorithmic opportunity. A one-week test is no longer sufficient because the machine is still learning where to place your budget day-to-day. Get the newsletter search marketers rely on. See terms. 3. Audience discovery vs. audience targeting We used to define our audiences strictly: “I want to target people who like dining out.” Now, we use a starter audience, where we give the platform a starting point and let it roam. The evidence In the Audience Segment insights, we often see segments we might never have thought to target manually appearing at the top of the list. Example from Google Ads interface edited and anonymized with sample data using Gemini’s Nano Banana Pro The nuance This is the definition of a black box. The algorithm found that “Gourmet Food & Wine Enthusiasts” are converting at a massive index of 26.5. This data confirms that this brand’s premium offerings are a major draw for a niche audience. But it also found that “Busy Parents & Families” are indexing at 21.4, suggesting food boxes are being seen as a luxury and a time-saving solution for households. The lesson Modern testing is less about proving a hypothesis and more about mining for new data. You aren’t testing “Is Audience A better than B?” You are testing “If I give the algorithm broad signals, what unexpected segments does it bring back?” Beyond the conversion count, the win is the insight that you can use to build new creative strategies. In this example, the brand can create ads specifically positioning charcuterie boards as a “Meal Kit” alternative. Dig deeper: A guide to split testing in PPC How to test in the gray ‘it depends’ era To master PPC testing today, you must accept that you are the navigator and explainer, not the driver. Test data inputs, not mechanics: Focus your testing energy on the things you can control – the creative assets, the landing page experience, and the first-party data you feed the system. Look for affinity, not just click-through rate: Use the asset reports to understand who likes what, and build future campaigns around those personas. Embrace the gray area: The interface won’t give you a black-and-white “Yes.” It will give you a “Likely.” Your job has evolved to interpret that probability and steer the ship accordingly. Clients and stakeholders often struggle with the “it depends” answer because it feels vague and uncertain. To make it more digestible: Use analogies: Consider: The weather forecast analogy: “We’re working with probabilities, not certainties, just like planning a picnic based on a 60% chance of rain.” The GPS analogy: “The algorithm is like a GPS where it finds the best route in real time, but we’re still in control of the destination.” Focus on data inputs and no outputs: Reassure brands that their investment is being used to test creative assets, landing pages, and data inputs, which are the things we can control as strategists. Show the data: Use reports to highlight audience insights, creative performance, and trends. Transparency builds trust. Provide quick wins: Share small victories early on, like a high-performing audience segment or a creative asset that’s driving engagement. Position yourself as the strategist: Emphasize your role in interpreting the data and guiding the system. “The algorithm is a tool, but I’m here to make sure it’s working in your favor,” and explain why you made a decision in an ad account. The new world of PPC testing: Probabilities over certainties PPC has moved far beyond the old win-or-lose mindset. Automation, machine learning, and fluid audience signals have turned testing into an ecosystem of constant variation. In 2026, the real advantage comes from understanding patterns and affinities rather than trying to force a single takeaway from every test. Modern testing doesn’t produce a universal “winner.” It reveals how people behave in different contexts and how those behaviors should influence your creative and data strategy. That shift can feel unsettling for stakeholders who expect clear results. But when you frame trust as confidence in the inputs you control – your creative, your landing experience, your data – the ambiguity becomes easier to navigate. Certainty may be gone, but the opportunity to learn, adapt, and innovate in PPC has never been larger. Dig deeper: 7 PPC mistakes hiding in your ad accounts View the full article

Here is a recap of what happened in the search forums today...View the full article

Mortgage bonds are on track to deliver their strongest returns in two decades, with the Bloomberg US Mortgage Backed Securities Index having gained 8.35% in 2025 through Friday. View the full article

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If you want to close more deals, achieving fundamental selling techniques is vital. Start by building rapport and trust with your prospects, which lays the foundation for strong relationships. Comprehending customer needs through active listening can help you tailor your approach. By employing various closing techniques and addressing objections effectively, you can guide prospects toward a decision. But what happens when you create a sense of urgency? Discover how these strategies can transform your sales process. Key Takeaways Build rapport by personalizing interactions and recalling past conversations to enhance trust and connection with prospects. Actively listen to customer needs and objections, tailoring solutions to address their specific pain points for increased closing rates. Create a sense of urgency with limited-time offers and highlight risks of delaying decisions to motivate prospects to act quickly. Utilize various closing techniques, such as the Assumptive Close and Trial Close, to align with buyer readiness and gauge interest effectively. Follow up promptly and personalize communication to keep prospects engaged and reinforce their value, ensuring no potential deals are overlooked. Build Rapport and Trust With Prospects Building rapport and trust with prospects is crucial for improving sales effectiveness. To build rapport and trust with prospects, you should personalize your interactions by recalling previous conversations or specific details about their business. This familiarity nurtures connection and improves relatability. Demonstrating empathy and actively listening to their concerns will greatly enhance trust, making them more inclined to engage. Sharing relevant success stories and testimonials establishes your credibility, providing social proof that can reassure potential clients. Furthermore, consistent follow-ups and showing genuine interest in their well-being beyond the sale create lasting relationships. By using these strategies, you’ll not only learn how to sell better but also increase your chances of closing deals and cultivating long-term partnerships. Understand Customer Needs To effectively close deals, grasping customer needs is essential. Active listening helps you identify pain points and priorities, allowing you to customize your solutions. Research indicates that 70% of buyers feel misunderstood by salespeople, emphasizing the need for personalized communication. Engaging prospects with open-ended questions uncovers their specific requirements, aligning your offerings accordingly. A study shows that teams effectively addressing customer needs see a 10-15% increase in closing rates. Customizing solutions based on insights nurtures trust and rapport, important for long-term relationships. Strategy Benefit Impact on Sales Active Listening Identifies pain points Increases trust Open-Ended Questions Uncovers specific needs Aligns offerings Customized Solutions Resonates with prospects Boosts closing rates Master Various Closing Techniques Comprehending customer needs sets the stage for effectively closing deals, but knowing how to apply various closing techniques can greatly improve your sales game. Techniques like the Assumptive Close and Summary Close align your strategy with the buyer’s readiness, making it easier to convert prospects. The Trial Close technique helps you gauge interest and readiness by asking open-ended questions, allowing you to address objections early on. Implementing the Sharp Angle Close offers incentives for immediate action, converting hesitant prospects. When you master these techniques, you’ll adapt to different buyer personalities, increasing your chances of success. Create a Sense of Urgency To effectively create a sense of urgency, you should focus on limited-time offers that compel prospects to act quickly. Highlighting the competitive advantages of your product or service, along with the risks associated with delaying a purchase, can further motivate them to make a decision. Limited Time Offers Creating a sense of urgency through limited-time offers is a strong strategy that can drive quicker purchasing decisions among your prospects. Research shows that 60% of consumers are influenced by scarcity tactics, making phrases like “act now” effective. Using terms like “limited stock available” can create FOMO, prompting 70% of buyers to act sooner. Make certain your limited-time offers are genuine, as 85% of consumers value transparency in promotions. Highlighting exclusivity, such as “only available for the next 48 hours,” can increase perceived value and convert 50% of undecided buyers. Furthermore, communicate the risks of delaying a purchase, like missing out on savings, to encourage prospects to finalize their decisions quickly. This is particularly relevant when learning how to sell online for beginners. Highlight Competitive Advantages Building on the effectiveness of limited-time offers, highlighting your competitive advantages can further create a sense of urgency that compels prospects to act. By showcasing unique features or superior customer service, you demonstrate how your offering stands out, encouraging quicker decisions. Here’s a breakdown of ways to highlight competitive advantages effectively: Competitive Advantage Description Urgency Factor Unique Features Specific attributes that solve needs Scarcity drives quicker choices Superior Service Exceptional support and follow-up Fear of losing access Exclusive Offers Time-sensitive promotions Creates urgency to act now Addressing Pain Points Solutions that outperform rivals Highlights necessity for quick decision Communicate Risks of Delay When you communicate the risks of delay effectively, you highlight the potential consequences that can arise from hesitating to make a decision. If prospects wait too long, they risk losing opportunities as competitors might seize the moment. By illustrating consequences like price increases or limited availability, you can instill a sense of urgency. Research shows that 60% of buyers regret delaying decisions, so present immediate action as beneficial. Delayed choices can stagnate progress toward business goals, making it crucial to show how timely decisions align with their strategic objectives. If they’re unsure how to start selling on the internet, remind them that swift action can facilitate growth, preventing negative impacts on their operations. Address Objections Effectively Addressing objections effectively is key to closing deals, and it starts with identifying common concerns your prospects may have. By providing clear solutions that directly respond to these objections, you can reassure decision-makers and keep the conversation moving forward. Identify Common Concerns How can you effectively identify and address common concerns during the sales process? Comprehending these concerns is essential for closing more deals. Here are three key steps to help you: Listen Actively: Pay attention to your prospect’s hesitations. This offers insights into their objections. Ask Open-Ended Questions: These questions help uncover underlying issues and clarify your prospect’s needs, enhancing your ability to address them. Prepare Responses: Equip yourself with well-researched answers for potential objections. This preparation builds your confidence and credibility. Provide Clear Solutions Providing clear solutions to objections is crucial in the sales process, as it not merely helps alleviate concerns but furthermore paves the way for a successful close. Start by actively listening to your prospect’s concerns, which builds trust and shows you value their opinions. Use the “Inquiring About Objections” technique to identify hesitations early, allowing for timely clarification. Employ the “Listing the Pros and Cons” method to help prospects weigh benefits against costs, making your offerings more tangible. Leverage testimonials and case studies relevant to their industry for added credibility. Finally, tailor your solutions using the “Matching the Offer to Their Needs” technique, increasing the chances of overcoming objections and successfully closing deals, especially when learning how to do online selling business. Follow Up After Initial Discussions Following up after initial discussions is a crucial step that can greatly improve your chances of closing a deal. Studies show that it can increase your success rate by up to 70%. To maximize your follow-up effectiveness, consider these strategies: Timing: Schedule your follow-ups within 24-48 hours to keep the conversation fresh in the prospect’s mind. Personalization: Craft messages that reference specific points discussed, which will boost engagement and make prospects feel valued. Utilize CRM Tools: Track your follow-up schedules and notes to guarantee you manage your outreach effectively and no potential deal gets overlooked. Use Emotional Closing Strategies Using emotional closing strategies can greatly boost your ability to connect with potential buyers and increase your chances of closing a deal. By leveraging storytelling and testimonials, you can create an emotional appeal that resonates with your audience. When customers feel an emotional connection, they’re 50% more likely to make a purchase. Here’s a simple guide to improve your emotional selling tips: Strategy Benefit Storytelling Engages buyers personally Testimonials Builds trust and credibility Visualization Helps buyers see product benefits Incorporating these elements improves the overall customer experience, making buyers feel valued and understood, which is essential for closing deals. Remember, emotionally engaged customers tend to become loyal and refer others. Frequently Asked Questions How to Close More Deals in Sales? To close more deals in sales, you should employ various closing techniques customized to your prospect’s readiness. Create urgency with limited-time offers, and use the Question Close to address objections directly. Leverage testimonials as social proof to build trust and demonstrate value. Furthermore, maintain strong customer relationships through personalized communication and timely follow-ups, as many buying decisions stall because of lack of consensus among decision-makers. Focus on clarity and responsiveness throughout the process. What Is the 1 10 Closing Technique? The 1 10 Closing Technique breaks the sales process into two parts: presenting a compelling offer and addressing objections to secure a commitment. You start by ensuring your offer aligns with the prospect’s needs, which boosts the chances of a positive response. Then, you tackle any concerns, nurturing an engaging dialogue. This structured approach not just highlights your value proposition but additionally involves the prospect in decision-making, eventually leading to higher close rates. What Is the 3 Yes Technique in Sales? The 3 Yes Technique in sales involves securing three consecutive “yes” responses from your prospect. By asking questions that relate to their needs or preferences, you create agreement and build momentum throughout your conversation. This approach taps into the psychological principle of commitment, making them more likely to follow through on a purchase. As you engage them with affirmative responses, you cultivate a collaborative atmosphere, enhancing their investment in the decision-making process. How to Accomplish Sales Closing? To accomplish sales closing, focus on building rapport with your prospect. Use techniques like the Assumptive Close, confidently suggesting they’re ready to buy. Create urgency by emphasizing limited-time offers or risks of delaying decisions. Recap the key benefits with the Summary Close before asking for the sale. Throughout the process, engage in Trial Closes to assess their readiness and address objections. Consistent follow-ups strengthen relationships, nurturing trust that can lead to successful closes. Conclusion In summary, applying these seven vital selling tips can greatly improve your ability to close deals. By building rapport, comprehending customer needs, and excelling in closing techniques, you create a more effective sales approach. Creating urgency, addressing objections, and following up are important steps in maintaining engagement. Finally, utilizing emotional closing strategies can further strengthen connections with prospects. Implementing these practices will not just enhance your conversion rates but will also nurture lasting relationships with your customers. Image via Google Gemini This article, "7 Essential Selling Tips for Closing More Deals" was first published on Small Business Trends View the full article