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Sonder Holdings said on Monday it will wind down its operations and file for bankruptcy one day after Marriott International abruptly announced that it had terminated its licensing agreement with the San Francisco operator of thousands of rental properties. The one-two punch of news has caused chaos for employees and guests alike. Shares of Sonder have plummeted more than 64% as of mid-day trading on Monday. In a statement Monday, Sonder said it expects to file for Chapter 7 bankruptcy and liquid its U.S. business, in addition to initiating insolvency proceedings in the international countries where it operates. “We are devastated to reach a point where a liquidation is the only viable path forward,” said Janice Sears, interim chief executive officer of Sonder. “We explored all viable alternatives to avoid this outcome, but we are left with no choice other than to proceed with an immediate wind-down of our operations and liquidation of our assets.” Neither Marriott nor Sonder immediately responded to a request for comment from Fast Company. Bethesda, Maryland-based Marriott said in a statement on Sunday that its “immediate priority is supporting guests currently staying at Sonder properties and those with upcoming reservations” and that it would contact guests who booked directly through Marriott channels to address their reservation and booking needs. “Marriott remains committed to minimizing disruption to guests’ travel plans.” EMPLOYEES, GUESTS IN CHAOS But the experiences of guests and employees alike indicate that this news has been nothing short of chaotic. On social media platforms including Reddit and LinkedIn, Sonder employees and guests recounted how the news of the termination of the Marriott partnership reached them—with some employees saying they learned their jobs had been terminated from news reports, while guests reported receiving notices that they had to vacate their rental immediately. One New York-based former Sonder employee, who asked to remain anonymous, said that she and her colleagues extended their shifts on Sunday to try to help guests and were on-site Monday cleaning things out and closing operations for the last time. She added that the now-former employees had “no idea” what would happen with their paid time off and sick time payouts. Another Sonder employee declined to comment about the situation amid “a few developing scenarios” that are currently taking place. On its website, Sonder said it has approximately 1,400 employees in more than 35 cities in 10 different countries. Meanwhile, guests have also been thrown into limbo during their stays. One Reddit user posted Sunday that they had been “kicked out of a Sonder hotel mid-stay” and weren’t allowed back in the room in the evening. The user didn’t immediately respond to a request for an interview from Fast Company, but commented on another subreddit that after waiting on-hold with Marriott customer service for two hours, they had been refunded half of the $2,000 booking, along with a $50 credit for the inconvenience. Another Redditor posted Monday that the heating has been turned off and that they’ve been asked to leave during a winter storm warning in Chicago. On LinkedIn, a woman shared that she had been staying at a Sonder location in London on Sunday night only to learn of the change from an email and note slipped under her door overnight. “What a mess,” she wrote. SONDER’S WOES Financial woes for Sonder appear to have been too great for even a partnership with the world’s largest hotel chain to solve. The Marriott-Sonder partnership was announced in August 2024, and now the two companies are pointing fingers at each other, to some extent. “Sonder has faced severe financial constraints arising from, among other things, prolonged challenges in the integration of the company’s systems and booking arrangements with Marriott International,” Sears said in the statement. Both Sonder’s CEO and CFO had left the company earlier in the year and the company had fallen into a pattern of reporting its earnings reports late. Sonder is also the latest bankruptcy victim that stems from the frenzy of special purpose acquisition company (SPAC) deals that began about five years ago. These so-called blank check deals saw a number of companies go public, only to later file for bankruptcy, including 23andMe and WeWork. The hotelier went public with a blank-check deal with Gores Metropoulos II in January 2022. FALLOUT FOR MARRIOTT Marriott, meanwhile, could emerge from the dissolution of this experimental partnership relatively unscathed. The company said the termination was “due to Sonder’s default” when it announced the news on Sunday. In a separate statement, Marriott scaled back its financial outlook for net room growth in 2025, to roughly 4.5% with the removal of Sonder rooms from its system, down from a prior forecast of approximately 5%. On Monday, Marriott announced a new agreement with Pacifica Hotels to convert two existing hotels in Osaka, Japan to its line of City Express Hotels by Marriott next year. Marriott shares fell about 0.2% in mid-day trading. And Jefferies analyst David Katz even upgraded his price target for the stock on Monday to $315, up from $308. View the full article

From Leo Aquino, founder and financial coach, at Queer & Trans Wealth With the cost of living, health insurance and taxes all rising, saving for retirement as a freelancer can feel impossible. In part, that’s because as a freelancer or small business owner, you’re wholly responsible for creating your own retirement savings. Workers at large companies have some notable advantages in this area: many employers offer 401(k) or 403(b) accounts to full-time workers. This lets employees automatically contribute portions of every paycheck before that money hits their account. These contributions are often tax-free, and some match workers’ contributions up to a certain amount, too. The ‘set it and forget it’ elements of this process make it much easier for workers to invest in their future retirements. Partly because of these obstacles, a 2019 study by the Pew Charitable Trust found that only 13% of self-employed workers in single-person businesses put money in their retirement accounts, compared to 72% of workers in companies that offer retirement plans. But freelancers need retirement savings, too. The good news is the first few steps are the hardest, and after those are out of the way, freelancers can save for retirement in ways that are similar to corporate employees. If you’re a freelancer and you’re ready to begin saving for retirement today, here are five tips to help you get started: MicroinvestingApps like Acorns and Qapital help you invest small amounts of money from your account into a Roth IRA (individual retirement account).Picture yourself back in the day, paying for a $4.25 coffee with $5 in cash instead of your phone or a card. The barista gives you 75 cents in change. When you got home, you’d drop your coins in a piggy bank that you used to gradually save up your change. Microinvesting apps apply the same logic to digital payments. The automation makes retirement investing easier, similar to having money deducted from your corporate paycheck — plus, it’s satisfying to watch the small deposits pile up over time.One caveat: Acorns and Qapital will add up the small deposits and deduct them from your account once a week. As a financial coach who serves queer and trans people across the U.S., I have seen that many people who live paycheck to paycheck are at risk of overdrawing their accounts if Acorns takes an unexpected amount under $15 automatically. If you choose this method, make sure you have a solid buffer in your checking account to prevent overdraft fees. Check if the app is connected to a bank that is FDIC-insured, so that your deposits up to $250,000 are protected in case the app goes out of business. Most major banks are FDIC-insured. Enroll in a state-sponsored IRAIf you’re self-employed or run a small business, you can open your own individual retirement account (IRA), which is a tax-advantaged account—meaning most contributions and investment gains are tax-deductible. Some states have auto-IRAs that allow workers who don’t have access to 401(k) through their employer to open state-sponsored retirement accounts. As of October 2025,12 state-sponsored IRAs include freelancers and solopreneurs: California: CalSaversColorado: SecureSavingsDelaware: EARNSIllinois: Secure ChoiceMaine: The Maine Retirement Investment Trust (MERIT)Maryland: MarylandSavesNew Jersey: RetireReadyNevada: Nevada Employee Savings Trust (NEST)New York: New York Secure Choice Savings ProgramOregon: OregonSavesVermont: Vermont SavesVirginia: RetirePathMost of these states allow you to set up automated transfers from your checking account to your retirement account. As an added plus, you won’t need to roll over your benefits into a different IRA if you change jobs or gigs. Open an IRA or a 401(k) using a brokerage accountA brokerage account allows people to invest in stocks, bonds, mutual funds, exchange-traded funds (ETFs), and other investment vehicles. Some brokerages also allow you to open different types of IRAs: A traditional IRA lets you contribute and invest pre-tax dollars,. A traditional IRA is also tax-advantaged, which means contributing to a traditional IRA now may lower your taxable income. However, you’ll have to pay taxes when you make withdrawals in retirement, and any withdrawals you make if you are younger than 59 ½ are subject to an additional 10% federal tax. You also must take out specified amounts (called required minimum distributions, or RMDs) starting at age 72 even if you are still working. A Roth IRA lets you contribute and invest post-tax dollars, but you won’t have to pay taxes when you withdraw money in retirement. Unlike a traditional IRA, investing in a Roth IRA won’t lower your taxable income. Additionally, there are no RMDs with Roth IRAs.A rollover IRA is where people typically roll over their 401(k) balances from previous employers A SEP IRA allows you (as a sole proprietor or your own employer) to contribute up to 25% of your salary into your retirement account.A SIMPLE IRA is for employers with up to 100 employees — including freelancers and solo business owners. Unlike a SEP IRA, a SIMPLE IRA allows you (as your own employer) to match your own retirement contributions.You can open your own IRA anytime through brokerage firms including: Charles SchwabFidelityVanguardWealthfrontFreelancers and solopreneurs can also open their own 401(k)s: A solo 401(k) lets you contribute up to $70,000 annually (up to $77,500 if you’re over the age of 50) with tax advantages as a freelancer or solo business owner.Similar to a SIMPLE IRA, a SIMPLE 401(k) is for employers with up to 100 employees — including freelancers and solo business owners.Talk to your accountant to find out which plan is best for you. Your accountant can also help you submit the right forms to the IRS when you’re ready to open an account. Match your own 401(k) and IRA contributionsAs we’ve mentioned, when you work for a company that offers a 401(k) match, the company may double your retirement contribution up to a certain percentage. For example, if your salary is $100,000 per year and you contribute 3%, you’ll deposit $3,000 in your retirement account over the course of the year. If your company matches your contribution, they’ll deposit an extra $3,000. Freelancers can’t do this as easily, since we work for ourselves. But as a sole proprietor or single-owner LLC, you can set up your retirement accounts so that you, as your own employer, set up a company match for yourself as an employee. Typically, freelancers take this step after paying off personal and business debts, building up ample savings for emergencies, and paying other contractors who support their business. It takes time to get to this point. Don’t rush yourself into using this option right now if you aren’t able to afford it. But consider it as a goal you can achieve down the line, and know that you can have a company match your retirement contributions as a freelancer. Use the IRS contribution limits as a goalpostsThere are a lot of retirement calculators that help you understand how much you need to invest annually to retire comfortably. Spoiler alert: It’s a high number, especially if you’re only getting started to invest in retirement in your 40’s and 50’s. In my financial coaching practice, I see how overwhelming that big number can be for people. Instead of focusing on that, I suggest that folks use the IRS contribution limits as goalposts. For example, the Roth IRA contribution limit for 2026 is $7,500 per year for people under the age of 50. That’s a contribution of $625 per month. If it feels like too much, try committing to 25% or 50% of the contribution limit. For example, 50% of the Roth IRA contribution limit for 2026 is $312.50 per month. You could even split this up into twice-a-month deposits of $156.25. When it comes to saving and investing, forming the habit is more important than depositing a large amount upfront. Start small, try to go bigger, and watch your contributions grow. Before long, you’ll look back and be glad you took these first steps. View the full article

From Leo Aquino, founder and financial coach, at Queer & Trans Wealth With the cost of living, health insurance and taxes all rising, saving for retirement as a freelancer can feel impossible. In part, that’s because as a freelancer or small business owner, you’re wholly responsible for creating your own retirement savings. Workers at large companies have some notable advantages in this area: many employers offer 401(k) or 403(b) accounts to full-time workers. This lets employees automatically contribute portions of every paycheck before that money hits their account. These contributions are often tax-free, and some match workers’ contributions up to a certain amount, too. The ‘set it and forget it’ elements of this process make it much easier for workers to invest in their future retirements. Partly because of these obstacles, a 2019 study by the Pew Charitable Trust found that only 13% of self-employed workers in single-person businesses put money in their retirement accounts, compared to 72% of workers in companies that offer retirement plans. But freelancers need retirement savings, too. The good news is the first few steps are the hardest, and after those are out of the way, freelancers can save for retirement in ways that are similar to corporate employees. If you’re a freelancer and you’re ready to begin saving for retirement today, here are five tips to help you get started: MicroinvestingApps like Acorns and Qapital help you invest small amounts of money from your account into a Roth IRA (individual retirement account).Picture yourself back in the day, paying for a $4.25 coffee with $5 in cash instead of your phone or a card. The barista gives you 75 cents in change. When you got home, you’d drop your coins in a piggy bank that you used to gradually save up your change. Microinvesting apps apply the same logic to digital payments. The automation makes retirement investing easier, similar to having money deducted from your corporate paycheck — plus, it’s satisfying to watch the small deposits pile up over time.One caveat: Acorns and Qapital will add up the small deposits and deduct them from your account once a week. As a financial coach who serves queer and trans people across the U.S., I have seen that many people who live paycheck to paycheck are at risk of overdrawing their accounts if Acorns takes an unexpected amount under $15 automatically. If you choose this method, make sure you have a solid buffer in your checking account to prevent overdraft fees. Check if the app is connected to a bank that is FDIC-insured, so that your deposits up to $250,000 are protected in case the app goes out of business. Most major banks are FDIC-insured. Enroll in a state-sponsored IRAIf you’re self-employed or run a small business, you can open your own individual retirement account (IRA), which is a tax-advantaged account—meaning most contributions and investment gains are tax-deductible. Some states have auto-IRAs that allow workers who don’t have access to 401(k) through their employer to open state-sponsored retirement accounts. As of October 2025,12 state-sponsored IRAs include freelancers and solopreneurs: California: CalSaversColorado: SecureSavingsDelaware: EARNSIllinois: Secure ChoiceMaine: The Maine Retirement Investment Trust (MERIT)Maryland: MarylandSavesNew Jersey: RetireReadyNevada: Nevada Employee Savings Trust (NEST)New York: New York Secure Choice Savings ProgramOregon: OregonSavesVermont: Vermont SavesVirginia: RetirePathMost of these states allow you to set up automated transfers from your checking account to your retirement account. As an added plus, you won’t need to roll over your benefits into a different IRA if you change jobs or gigs. Open an IRA or a 401(k) using a brokerage accountA brokerage account allows people to invest in stocks, bonds, mutual funds, exchange-traded funds (ETFs), and other investment vehicles. Some brokerages also allow you to open different types of IRAs: A traditional IRA lets you contribute and invest pre-tax dollars,. A traditional IRA is also tax-advantaged, which means contributing to a traditional IRA now may lower your taxable income. However, you’ll have to pay taxes when you make withdrawals in retirement, and any withdrawals you make if you are younger than 59 ½ are subject to an additional 10% federal tax. You also must take out specified amounts (called required minimum distributions, or RMDs) starting at age 72 even if you are still working. A Roth IRA lets you contribute and invest post-tax dollars, but you won’t have to pay taxes when you withdraw money in retirement. Unlike a traditional IRA, investing in a Roth IRA won’t lower your taxable income. Additionally, there are no RMDs with Roth IRAs.A rollover IRA is where people typically roll over their 401(k) balances from previous employers A SEP IRA allows you (as a sole proprietor or your own employer) to contribute up to 25% of your salary into your retirement account.A SIMPLE IRA is for employers with up to 100 employees — including freelancers and solo business owners. Unlike a SEP IRA, a SIMPLE IRA allows you (as your own employer) to match your own retirement contributions.You can open your own IRA anytime through brokerage firms including: Charles SchwabFidelityVanguardWealthfrontFreelancers and solopreneurs can also open their own 401(k)s: A solo 401(k) lets you contribute up to $70,000 annually (up to $77,500 if you’re over the age of 50) with tax advantages as a freelancer or solo business owner.Similar to a SIMPLE IRA, a SIMPLE 401(k) is for employers with up to 100 employees — including freelancers and solo business owners.Talk to your accountant to find out which plan is best for you. Your accountant can also help you submit the right forms to the IRS when you’re ready to open an account. Match your own 401(k) and IRA contributionsAs we’ve mentioned, when you work for a company that offers a 401(k) match, the company may double your retirement contribution up to a certain percentage. For example, if your salary is $100,000 per year and you contribute 3%, you’ll deposit $3,000 in your retirement account over the course of the year. If your company matches your contribution, they’ll deposit an extra $3,000. Freelancers can’t do this as easily, since we work for ourselves. But as a sole proprietor or single-owner LLC, you can set up your retirement accounts so that you, as your own employer, set up a company match for yourself as an employee. Typically, freelancers take this step after paying off personal and business debts, building up ample savings for emergencies, and paying other contractors who support their business. It takes time to get to this point. Don’t rush yourself into using this option right now if you aren’t able to afford it. But consider it as a goal you can achieve down the line, and know that you can have a company match your retirement contributions as a freelancer. Use the IRS contribution limits as a goalpostsThere are a lot of retirement calculators that help you understand how much you need to invest annually to retire comfortably. Spoiler alert: It’s a high number, especially if you’re only getting started to invest in retirement in your 40’s and 50’s. In my financial coaching practice, I see how overwhelming that big number can be for people. Instead of focusing on that, I suggest that folks use the IRS contribution limits as goalposts. For example, the Roth IRA contribution limit for 2026 is $7,500 per year for people under the age of 50. That’s a contribution of $625 per month. If it feels like too much, try committing to 25% or 50% of the contribution limit. For example, 50% of the Roth IRA contribution limit for 2026 is $312.50 per month. You could even split this up into twice-a-month deposits of $156.25. When it comes to saving and investing, forming the habit is more important than depositing a large amount upfront. Start small, try to go bigger, and watch your contributions grow. Before long, you’ll look back and be glad you took these first steps. View the full article

Tesla is getting into the rental car market. Drivers can now rent a Tesla in two Southern California locations—San Diego and Costa Mesa—for three to seven days, starting at $60 daily, according to Electrek. Tesla will be renting, not leasing its EVs, and plans to continue rolling out additional U.S. locations starting this month. Fast Company has reached out to Tesla for comment. The news comes as the electric vehicle (EV) maker looks for new ways to head off further declines in U.S. sales following the expiration of its federal tax credits, and comes amid continued backlash against the company for CEO Elon Musk’s role in the U.S. government, coupled with growing competition in the EV market. Those federal EV tax credits of up to $7,500 expired on October 1, after President Donald The President signed his One Big Beautiful Bill Act (OBBBA) into law. Each Tesla rental will include the option for supervised Full Self-Driving and Supercharging, at no extra cost, and as incentive to buy, customers will a receive a $250 credit if they purchase a model within a week, Electrek reported. Shares of Tesla, Inc. (Nasdaq: TSLA) were trading up over 4% in midday trading on Monday. Shares of rental car company Hertz Global Holdings, Inc. (HTZ) were down nearly 3% at the time of this writing in the aftermath of its recent quarterly earnings report. The car rental giant had purchased a fleet of Teslas to increase its EV offerings, but has been selling them as demand decreased, along with resale value. The news comes just days after shareholders approved a controversial pay package for CEO Elon Musk worth up to nearly $1 trillion in compensation, and as a head of Tesla’s ailing Cybertruck business announced he was leaving Tesla following the company’s recall of some 63,000 Cybertrucks due to their bright front lights, per the Associated Press. A look at the numbers shows Tesla’s third quarter earnings missed analyst expectations, even while it reported $28.1 billion in revenue, up 12% from the previous year. Earnings per share (EPS) came in at 50 cents versus an expected 54 cents. The company has reported year-over-year revenue declines the two previous quarters. View the full article

Managing payroll can be challenging for small businesses, but automated solutions simplify the process considerably. Whether you need global payroll management or integrated HR services, options like Remote and Gusto cater to various needs. Each solution offers unique features, such as next-day direct deposits and payroll reporting, which can improve efficiency. Comprehending these tools can help you choose the best fit for your business. Let’s explore the top seven automated payroll solutions available today. Key Takeaways Remote offers global payroll management with next-day direct deposits and pricing starting at $29 per employee, making it ideal for businesses with international teams. Gusto combines integrated payroll and HR features with a user-friendly interface, starting at $49 per month plus $6 per employee. Justworks provides PEO services, unlimited payroll runs, and access to employee benefits, starting at $50 plus $6 per employee per month. QuickBooks Payroll is suitable for small businesses needing payroll and expense management, with unlimited payroll runs starting at $50 per month plus $6 per employee. Wave Payroll offers a cost-effective solution starting at $20 per month, integrating payroll and invoicing while providing unlimited payroll runs and a free trial. Remote: Best for Global Payroll Management When managing payroll for a global workforce, it can be challenging to navigate the intricacies of different regulations and payment methods. Remote stands out as an excellent choice for global payroll management. With its payroll automation software, you can pay workers in nearly 200 countries effortlessly. The service offers unlimited payroll runs and next-day direct deposits, ensuring your employees receive timely payments. Starting at just $29 per employee per month, Remote’s pricing scales with your headcount, making it suitable for growing businesses. Moreover, Remote manages tax and regulatory compliance across multiple jurisdictions, relieving you of significant administrative burdens. Rated 4.6 for its efficiency, Remote provides automated payroll solutions that streamline your global payroll processes effectively. Gusto: Best for Integrated Payroll and HR When you’re looking for an integrated payroll and HR solution, Gusto stands out with its user-friendly interface that simplifies the entire process. Its all-encompassing HR features cover everything from employee benefits management to seamless integration with popular accounting software, making it a smart choice for small to medium-sized businesses. Plus, with a transparent pricing structure starting at $49 per month plus $6 per employee, you can easily understand the costs involved without any hidden fees. User-Friendly Interface How can a user-friendly interface transform your payroll management experience? With Gusto, you can efficiently run payroll in just minutes, thanks to its highly rated, intuitive design. The platform integrates seamlessly with over 20 software programs, ensuring smooth data synchronization and considerably reducing manual entry errors. Furthermore, Gusto automates W-2 and 1099 form processing, making year-end tax reporting straightforward and minimizing administrative tasks. Features like integrated time tracking and benefits management further improve usability, allowing you to manage payroll alongside employee benefits effortlessly. With a 4.6 rating based on over 4,139 reviews, Gusto stands out as a top choice for small to medium-sized businesses seeking an accessible, all-encompassing payroll solution that simplifies complex processes. Comprehensive HR Features Extensive HR features can markedly improve the efficiency of your payroll management, and Gusto thrives in this area by integrating payroll and human resources seamlessly. With automated W-2 and 1099 forms, Gusto guarantees compliance during streamlining tax-related processes for your small business. You can manage employee benefits, track time, and process payroll, all from one user-friendly platform. Gusto offers a variety of benefits, including health insurance, 401(k) plans, and flexible spending accounts, which can improve employee satisfaction. The software additionally integrates with over 20 accounting platforms, reducing manual entry errors and saving you an average of four hours each month on payroll tasks. Plus, expert support is available, enabling you to run payroll efficiently from anywhere. Transparent Pricing Structure Gusto’s transparent pricing structure stands out as a key advantage for small businesses seeking reliable payroll solutions. Starting at $49 per month plus $6 per employee for its Simple plan, Gusto guarantees there are no hidden fees. All plans include unlimited payroll runs, allowing you to process payroll as often as necessary without incurring extra costs. Furthermore, Gusto offers month-to-month subscriptions, giving you the flexibility to adjust your services without being locked into long-term contracts. The platform simplifies payroll and HR management, all the while guaranteeing compliance with federal and state payroll laws through automatic updates. With seamless integration into over 20 software platforms, Gusto provides a thorough payroll solution at a clear and predictable price. Justworks: Best for PEO Services When managing a small business, steering through the intricacies of payroll and HR can be overwhelming, but Justworks simplifies this process with its thorough Professional Employer Organization (PEO) services. Starting at $50 plus $6 per employee per month, it offers extensive support customized for small businesses. Unlimited payroll runs with next-day direct deposit guarantee timely employee payments. Justworks handles tax filing and compliance, reducing your administrative burden considerably. Gain access to improved employee benefits like health insurance and retirement plans that can be more competitive than those offered independently. QuickBooks Payroll: Best for Payment and Expense Management Integrations QuickBooks Payroll stands out as an ideal choice for small businesses seeking effective payment and expense management integrations. With extensive integration options, you can seamlessly connect payroll data with various accounting applications, streamlining your financial management. Starting at $50 per month plus $6 per employee, QuickBooks Payroll offers features like unlimited payroll runs and next-day direct deposit, enhancing your payment flexibility. Furthermore, it supports migration from other payroll platforms, allowing you to switch without losing historical data. The service also provides thorough reporting capabilities, helping you track payroll expenses and tax liabilities effectively. By focusing on payment and expense management, QuickBooks Payroll is designed to improve overall financial accuracy and efficiency for small to medium-sized businesses. ADP RUN: Best for Payroll Reports When managing payroll, having access to thorough reporting features is crucial for maintaining compliance and handling tax obligations effectively. With ADP RUN, you can generate detailed payroll reports that give you insights into taxes, benefits, and payroll liabilities, ensuring your business stays on track financially. This platform not only permits unlimited payroll runs but additionally supports next-day direct deposit, making it a practical choice for small businesses focused on transparency and efficiency in their payroll operations. Comprehensive Reporting Features ADP RUN stands out for its extensive reporting features that empower small businesses to manage payroll with ease and accuracy. You’ll appreciate the detailed payroll reporting capabilities that include tax, benefits, and payroll liabilities, giving you insights into your financial obligations. With unlimited payroll runs, you can generate thorough reports whenever needed, without limitations. Here are some key benefits of ADP RUN’s reporting features: Customizable Reports: Tailor reports to meet your specific business needs for better analysis. Advanced Tracking: Monitor compliance requirements and payroll liabilities to avoid penalties. Streamlined Processes: Maintain accurate records that contribute to better financial decision-making. These features improve your operational efficiency, making payroll management simpler and more effective. Compliance and Tax Management Ensuring compliance with payroll regulations is crucial for small businesses, especially as these laws can change frequently and differ by state. ADP RUN outshines in this area by offering detailed payroll reports that encompass taxes, benefits, and payroll liabilities. This helps you maintain compliance and accurately track your financial obligations. The service provides unlimited payroll runs and next-day direct deposits, ensuring timely employee payments during adherence to regulations. With advanced reporting capabilities, you can manage payroll liabilities and compliance requirements effectively, minimizing the risk of penalties. Furthermore, ADP RUN automatically updates tax rates, helping you avoid underpayment penalties. Their add-on feature for time and attendance management integrates employee hours into payroll calculations, ensuring accuracy throughout the payroll process. Square Payroll: Best for Most Affordable Payroll Service Square Payroll stands out as one of the most affordable payroll services for small businesses, starting at just $35 per month plus $6 for each employee. This pricing structure makes it an attractive option for budget-conscious entrepreneurs. With Square Payroll, you get several benefits that simplify payroll management: Unlimited payroll runs and next-day direct deposit guarantee your employees are paid on time. Automatic payroll runs and employee self-onboarding streamline the process, saving you valuable time. Multistate tax filing support is essential if you have employees working in different states. Wave Payroll: Best for Integrated Invoicing If you’re looking for a payroll solution that integrates seamlessly with invoicing, Wave Payroll might be the right fit for your small business. Starting at just $20 per month plus $6 per employee, it offers an affordable option for managing payroll efficiently. You can try it out risk-free with a 30-day free trial, allowing you to explore its features before committing. Wave Payroll works well with Wave’s free accounting software, enabling you to manage both invoices and payroll in one platform. With unlimited payroll runs and next-day direct deposit, you can guarantee your employees are paid swiftly and accurately. Although it includes basic HR features, its primary strength lies in its invoicing capabilities, making it ideal for businesses needing both services. Frequently Asked Questions What Is the Best Payroll System for Small Businesses? When considering the best payroll system for small businesses, you’ll want to evaluate options based on features, pricing, and user ratings. Gusto is highly regarded for its integrated payroll and HR features, whereas Remote thrives in global payroll management. Square Payroll offers affordability with unlimited payroll runs. Paychex Flex® provides customized solutions with compliance support. Finally, Wave Payroll is cost-effective, especially if you already use its free accounting software. Each has unique strengths to meet your needs. What Is the Easiest Way to Do Payroll for a Small Business? The easiest way to do payroll for your small business is by using automated payroll software. These platforms streamline the process, allowing you to run payroll in minutes and integrate with various software. For instance, Gusto starts at $49 per month, offering unlimited payroll runs and next-day direct deposit. What Is the Best Way to Pay Employees in a Small Business? The best way to pay employees in a small business is to use automated payroll systems that simplify the process. Direct deposit options allow employees to receive payments securely and quickly. Services like Gusto and Paychex automate tax calculations and filings, reducing errors. Integrating payroll with accounting tools, such as QuickBooks, guarantees accurate financial tracking. Offering flexible payment methods improves employee satisfaction, making it easier for you to manage payroll efficiently and effectively. Is Quickbooks an Automated Payroll System? Yes, QuickBooks is an automated payroll system that simplifies payroll processes for your business. It calculates and files payroll taxes automatically, ensuring compliance with laws. You can run unlimited payrolls and offer next-day direct deposit for employees. QuickBooks furthermore integrates with its accounting software, reducing manual errors. Moreover, it allows you to automate employee onboarding and manage benefits, enhancing overall efficiency in HR tasks as it requires a subscription for access. Conclusion In conclusion, choosing the right automated payroll solution can greatly improve your business’s efficiency and compliance. Each option—Remote, Gusto, Justworks, QuickBooks Payroll, ADP RUN, Square Payroll, and Wave Payroll—caters to different needs, whether it’s global payroll management or integrated invoicing. By selecting a solution that aligns with your specific requirements, you can streamline your payroll processes, reduce administrative burdens, and finally enhance employee satisfaction. Assess your priorities carefully to make the best choice for your small business. Image via Google Gemini This article, "7 Best Automated Payroll Solutions for Small Businesses" was first published on Small Business Trends View the full article

Managing payroll can be challenging for small businesses, but automated solutions simplify the process considerably. Whether you need global payroll management or integrated HR services, options like Remote and Gusto cater to various needs. Each solution offers unique features, such as next-day direct deposits and payroll reporting, which can improve efficiency. Comprehending these tools can help you choose the best fit for your business. Let’s explore the top seven automated payroll solutions available today. Key Takeaways Remote offers global payroll management with next-day direct deposits and pricing starting at $29 per employee, making it ideal for businesses with international teams. Gusto combines integrated payroll and HR features with a user-friendly interface, starting at $49 per month plus $6 per employee. Justworks provides PEO services, unlimited payroll runs, and access to employee benefits, starting at $50 plus $6 per employee per month. QuickBooks Payroll is suitable for small businesses needing payroll and expense management, with unlimited payroll runs starting at $50 per month plus $6 per employee. Wave Payroll offers a cost-effective solution starting at $20 per month, integrating payroll and invoicing while providing unlimited payroll runs and a free trial. Remote: Best for Global Payroll Management When managing payroll for a global workforce, it can be challenging to navigate the intricacies of different regulations and payment methods. Remote stands out as an excellent choice for global payroll management. With its payroll automation software, you can pay workers in nearly 200 countries effortlessly. The service offers unlimited payroll runs and next-day direct deposits, ensuring your employees receive timely payments. Starting at just $29 per employee per month, Remote’s pricing scales with your headcount, making it suitable for growing businesses. Moreover, Remote manages tax and regulatory compliance across multiple jurisdictions, relieving you of significant administrative burdens. Rated 4.6 for its efficiency, Remote provides automated payroll solutions that streamline your global payroll processes effectively. Gusto: Best for Integrated Payroll and HR When you’re looking for an integrated payroll and HR solution, Gusto stands out with its user-friendly interface that simplifies the entire process. Its all-encompassing HR features cover everything from employee benefits management to seamless integration with popular accounting software, making it a smart choice for small to medium-sized businesses. Plus, with a transparent pricing structure starting at $49 per month plus $6 per employee, you can easily understand the costs involved without any hidden fees. User-Friendly Interface How can a user-friendly interface transform your payroll management experience? With Gusto, you can efficiently run payroll in just minutes, thanks to its highly rated, intuitive design. The platform integrates seamlessly with over 20 software programs, ensuring smooth data synchronization and considerably reducing manual entry errors. Furthermore, Gusto automates W-2 and 1099 form processing, making year-end tax reporting straightforward and minimizing administrative tasks. Features like integrated time tracking and benefits management further improve usability, allowing you to manage payroll alongside employee benefits effortlessly. With a 4.6 rating based on over 4,139 reviews, Gusto stands out as a top choice for small to medium-sized businesses seeking an accessible, all-encompassing payroll solution that simplifies complex processes. Comprehensive HR Features Extensive HR features can markedly improve the efficiency of your payroll management, and Gusto thrives in this area by integrating payroll and human resources seamlessly. With automated W-2 and 1099 forms, Gusto guarantees compliance during streamlining tax-related processes for your small business. You can manage employee benefits, track time, and process payroll, all from one user-friendly platform. Gusto offers a variety of benefits, including health insurance, 401(k) plans, and flexible spending accounts, which can improve employee satisfaction. The software additionally integrates with over 20 accounting platforms, reducing manual entry errors and saving you an average of four hours each month on payroll tasks. Plus, expert support is available, enabling you to run payroll efficiently from anywhere. Transparent Pricing Structure Gusto’s transparent pricing structure stands out as a key advantage for small businesses seeking reliable payroll solutions. Starting at $49 per month plus $6 per employee for its Simple plan, Gusto guarantees there are no hidden fees. All plans include unlimited payroll runs, allowing you to process payroll as often as necessary without incurring extra costs. Furthermore, Gusto offers month-to-month subscriptions, giving you the flexibility to adjust your services without being locked into long-term contracts. The platform simplifies payroll and HR management, all the while guaranteeing compliance with federal and state payroll laws through automatic updates. With seamless integration into over 20 software platforms, Gusto provides a thorough payroll solution at a clear and predictable price. Justworks: Best for PEO Services When managing a small business, steering through the intricacies of payroll and HR can be overwhelming, but Justworks simplifies this process with its thorough Professional Employer Organization (PEO) services. Starting at $50 plus $6 per employee per month, it offers extensive support customized for small businesses. Unlimited payroll runs with next-day direct deposit guarantee timely employee payments. Justworks handles tax filing and compliance, reducing your administrative burden considerably. Gain access to improved employee benefits like health insurance and retirement plans that can be more competitive than those offered independently. QuickBooks Payroll: Best for Payment and Expense Management Integrations QuickBooks Payroll stands out as an ideal choice for small businesses seeking effective payment and expense management integrations. With extensive integration options, you can seamlessly connect payroll data with various accounting applications, streamlining your financial management. Starting at $50 per month plus $6 per employee, QuickBooks Payroll offers features like unlimited payroll runs and next-day direct deposit, enhancing your payment flexibility. Furthermore, it supports migration from other payroll platforms, allowing you to switch without losing historical data. The service also provides thorough reporting capabilities, helping you track payroll expenses and tax liabilities effectively. By focusing on payment and expense management, QuickBooks Payroll is designed to improve overall financial accuracy and efficiency for small to medium-sized businesses. ADP RUN: Best for Payroll Reports When managing payroll, having access to thorough reporting features is crucial for maintaining compliance and handling tax obligations effectively. With ADP RUN, you can generate detailed payroll reports that give you insights into taxes, benefits, and payroll liabilities, ensuring your business stays on track financially. This platform not only permits unlimited payroll runs but additionally supports next-day direct deposit, making it a practical choice for small businesses focused on transparency and efficiency in their payroll operations. Comprehensive Reporting Features ADP RUN stands out for its extensive reporting features that empower small businesses to manage payroll with ease and accuracy. You’ll appreciate the detailed payroll reporting capabilities that include tax, benefits, and payroll liabilities, giving you insights into your financial obligations. With unlimited payroll runs, you can generate thorough reports whenever needed, without limitations. Here are some key benefits of ADP RUN’s reporting features: Customizable Reports: Tailor reports to meet your specific business needs for better analysis. Advanced Tracking: Monitor compliance requirements and payroll liabilities to avoid penalties. Streamlined Processes: Maintain accurate records that contribute to better financial decision-making. These features improve your operational efficiency, making payroll management simpler and more effective. Compliance and Tax Management Ensuring compliance with payroll regulations is crucial for small businesses, especially as these laws can change frequently and differ by state. ADP RUN outshines in this area by offering detailed payroll reports that encompass taxes, benefits, and payroll liabilities. This helps you maintain compliance and accurately track your financial obligations. The service provides unlimited payroll runs and next-day direct deposits, ensuring timely employee payments during adherence to regulations. With advanced reporting capabilities, you can manage payroll liabilities and compliance requirements effectively, minimizing the risk of penalties. Furthermore, ADP RUN automatically updates tax rates, helping you avoid underpayment penalties. Their add-on feature for time and attendance management integrates employee hours into payroll calculations, ensuring accuracy throughout the payroll process. Square Payroll: Best for Most Affordable Payroll Service Square Payroll stands out as one of the most affordable payroll services for small businesses, starting at just $35 per month plus $6 for each employee. This pricing structure makes it an attractive option for budget-conscious entrepreneurs. With Square Payroll, you get several benefits that simplify payroll management: Unlimited payroll runs and next-day direct deposit guarantee your employees are paid on time. Automatic payroll runs and employee self-onboarding streamline the process, saving you valuable time. Multistate tax filing support is essential if you have employees working in different states. Wave Payroll: Best for Integrated Invoicing If you’re looking for a payroll solution that integrates seamlessly with invoicing, Wave Payroll might be the right fit for your small business. Starting at just $20 per month plus $6 per employee, it offers an affordable option for managing payroll efficiently. You can try it out risk-free with a 30-day free trial, allowing you to explore its features before committing. Wave Payroll works well with Wave’s free accounting software, enabling you to manage both invoices and payroll in one platform. With unlimited payroll runs and next-day direct deposit, you can guarantee your employees are paid swiftly and accurately. Although it includes basic HR features, its primary strength lies in its invoicing capabilities, making it ideal for businesses needing both services. Frequently Asked Questions What Is the Best Payroll System for Small Businesses? When considering the best payroll system for small businesses, you’ll want to evaluate options based on features, pricing, and user ratings. Gusto is highly regarded for its integrated payroll and HR features, whereas Remote thrives in global payroll management. Square Payroll offers affordability with unlimited payroll runs. Paychex Flex® provides customized solutions with compliance support. Finally, Wave Payroll is cost-effective, especially if you already use its free accounting software. Each has unique strengths to meet your needs. What Is the Easiest Way to Do Payroll for a Small Business? The easiest way to do payroll for your small business is by using automated payroll software. These platforms streamline the process, allowing you to run payroll in minutes and integrate with various software. For instance, Gusto starts at $49 per month, offering unlimited payroll runs and next-day direct deposit. What Is the Best Way to Pay Employees in a Small Business? The best way to pay employees in a small business is to use automated payroll systems that simplify the process. Direct deposit options allow employees to receive payments securely and quickly. Services like Gusto and Paychex automate tax calculations and filings, reducing errors. Integrating payroll with accounting tools, such as QuickBooks, guarantees accurate financial tracking. Offering flexible payment methods improves employee satisfaction, making it easier for you to manage payroll efficiently and effectively. Is Quickbooks an Automated Payroll System? Yes, QuickBooks is an automated payroll system that simplifies payroll processes for your business. It calculates and files payroll taxes automatically, ensuring compliance with laws. You can run unlimited payrolls and offer next-day direct deposit for employees. QuickBooks furthermore integrates with its accounting software, reducing manual errors. Moreover, it allows you to automate employee onboarding and manage benefits, enhancing overall efficiency in HR tasks as it requires a subscription for access. Conclusion In conclusion, choosing the right automated payroll solution can greatly improve your business’s efficiency and compliance. Each option—Remote, Gusto, Justworks, QuickBooks Payroll, ADP RUN, Square Payroll, and Wave Payroll—caters to different needs, whether it’s global payroll management or integrated invoicing. By selecting a solution that aligns with your specific requirements, you can streamline your payroll processes, reduce administrative burdens, and finally enhance employee satisfaction. Assess your priorities carefully to make the best choice for your small business. Image via Google Gemini This article, "7 Best Automated Payroll Solutions for Small Businesses" was first published on Small Business Trends View the full article

Think. Create. Change. These three verbs are the driving force behind the World Changing Ideas Summit, a first-of-its-kind event created in partnership with Fast Company and Johns Hopkins University (JHU). This November 19 at the Johns Hopkins University Bloomberg Center in Washington, D.C., the World Changing Ideas Summit will convene academics and senior business leaders for a day of immersive, thought-provoking experiences designed to advance America’s innovation ecosystem. From dynamic panels to interactive innovation showcases to hands-on breakout sessions, the World Changing Ideas Summit aims to go beyond dialogue and inspire action. “The World Changing Ideas Summit is a wholly new kind of event: a partnership between two very different organizations, both known for their commitment to innovation, coming together to explore the near future through the ideas they’re most excited about,” says Brendan Vaughan, editor-in-chief of Fast Company. The World Changing Ideas Summit is modeled after Fast Company’s annual World Changing Ideas list, which celebrates the businesses and organizations developing creative solutions to the most pressing issues of our time. Paired with Johns Hopkins University’s renowned history of scientific discoveries, the World Changing Ideas Summit stands as a dynamic partnership between two of the most innovative forces in media and academic research, focusing on transformative advancements in healthcare, space exploration, and physical AI. “As we celebrate our 150-year anniversary, Johns Hopkins is doubling down on our commitment to improving lives by bringing the benefits of research to the world,” said Cybele Bjorklund executive director of the Johns Hopkins University Bloomberg Center. “This summit provides a fresh vision and venue to bolster America’s powerful innovation ecosystem, rooted in our drive to forge stronger connections between government, universities and the private sector.” The World Changing Ideas Summit features a mix of JHU faculty and World Changing Ideas honorees including Akhila Kosaraju, cofounder and CEO of Phare Bio; Jordan Shuff, research engineer at the Johns Hopkins Wilmer Eye Institute; Hongquan Li, cofounder and CEO of Cephla; Dennis Woodfork, mission area executive for National Security Space at the Johns Hopkins Applied Physics Laboratory; and more who will unpack key topics from how to use star-mapping technology to analyze cancerous tumors to examining national security implications in space to how AI-powered predictive models are evolving professional sports, and much more. With spotlights on how these innovations can strengthen the health, well-being, and flourishing of the world (and beyond), the World Changing Ideas Summit will highlight the full extent of what is possible when government, academia, and business industries join forces. Visit the World Changing Ideas Summit event page to register for the event and stay up-to-date with the agenda and list of speakers. View the full article

Federal Reserve Governor Stephen Miran said emerging stresses in housing and private credit markets warrant a reduction to short-term interest rates. While preferring a 50 basis point cut in December, Miran said he would settle for a 25 basis point reduction. View the full article

We may earn a commission from links on this page. When you’re new or returning to running, the last thing you need is one more barrier. Shoes, appropriate clothes, sweat-resistant sunscreen: These things are hard to do without. But those running watches that it seems like everyone else is using? You don’t need one, and certainly not on your first day. You don’t even need to run with your phone. It's off how "fitness" has become almost synonymous with tracking fitness. How many steps are you taking? How many calories are you burning? How many minutes per mile was your pace when you went jogging this morning? What was your heart rate? Each of these numbers can be worth tracking...sometimes, in some contexts. Heart rate training, for example, has its uses. But you don’t need to know any of this. You can just go for a run, and the results are recorded in the very fibers of your muscles. Your heart and lungs know how hard they worked, and they are in the process of adapting so that they’ll be able to serve you better next time. This process does not require you, at any point, to look at numbers on a screen. So do you need a Garmin, a Fitbit, an Apple Watch, or any of their kin? Absolutely not. What a running watch provides, and how to do withoutI may seem like a hypocrite going for runs with three watches on (look, these reviews and comparisons don't write themselves), but in the past I've gone years at a time without regularly wearing a device. Most of the time, I don't feel like strength workouts need any kind of wrist-based tracking at all. And there have been times I actually took a watch off to go for a run—see the photo up top where I have a watch-shaped indent on my wrist. Not every workouts needs to be tracked. When I do a watch-less run, I have a vague idea of time and mileage, but no precise numbers. My brain is empty of thoughts except for “don’t go too fast” and “turn around when I get to the main road.” Now I'll discuss the data I’m not getting from a running watch when I do that, and how to go without it. DistanceThe watch tells you: how far you’ve gone. Want to run 3 miles? Turn around when your watch says 1.5. You can also add up your miles at the end of the week. How to do without: Measure a route beforehand. This doesn't need to be precise. You can use Google Maps (right-click and select “measure distance,” or just plan a walking route through the normal interface). For a nicer interface, use an app like Footpath. The free version lets you measure routes but not save them; honestly, creating a route and then taking a screenshot is good enough for our purposes here. If you’re going to pay for an app with route planning, you might as well get Strava—but more on that later. You can plan the route before you go, and then when you’ve finished the route, you know you’ve done your mileage. It can be handy to have a few routes on hand for common distances you like to run. There’s a 5-mile loop at my local park, for example, and I know exactly where to jog in my neighborhood if I want a 2-miler. Tracking mileage over the course of the week is even easier. To keep track of distance from day to day, you can keep a note in your phone, or add it to your training journal. Want more analytics without having to download an app? Our resident marathoner Meredith Dietz has a spreadsheet you can download. TimeThe watch tells you: how long you’ve been running. How to do without: In the olden days, you’d use a regular (non-smart) watch to track time, or even just look at the clock before you leave home and then again when you come back. Where a watch-user knows that their run was 32 minutes and five seconds, you are free from worrying about such minutia and can be happy to know that you were running for about half an hour. You can also use a stopwatch on your phone to track the time, if you really want to know. You can also just estimate from your mileage: That three-mile route will take about 30 minutes if you run at a 10:00 pace. Casio F91W-1 Classic Resin Strap Digital Sport Watch $33.00 at Amazon $39.95 Save $6.95 Shop Now Shop Now $33.00 at Amazon $39.95 Save $6.95 PaceThe watch tells you: how many minutes it’s taken you to run each mile; also, what pace you are going right now. How to do without: Go by feel. If you’re a beginner, the exact pace doesn’t matter; do easy runs at a speed that feels easy. Do faster intervals at a pace that feels challenging but doesn’t leave you gassed. The exact numbers aren’t important. If you’re an experienced runner, use that experience! How do you feel when you’re running 10-minute miles? 8-minute miles? Run at an effort level that feels right for the programmed run, and every now and then you can run a race or time yourself on a track to recalibrate. For track intervals, use that old-fashioned stopwatch I mentioned above. That's the traditional way, anyhow. Heart rateThe watch tells you: your current heart rate, and maybe the “zone” you’re in. How to do without: Honestly, if you’re a beginner, don’t use heart rate at all. Heart rate can be a useful number once you have a pretty good handle on what your personal heart rate is at different effort levels. But the way most watches and apps calculate heart rate is with an error-prone formula that often sets the zones too high or too low. As a beginner, the only thing that really matters is that you do your easy runs at an easy pace, not a gut-busting breakneck speed that ends up being unsustainable. So, go with perceived effort here too. Do you feel like you could keep this up almost forever? Like you could talk on the phone with only a little bit of heavy breathing? That’s the famous “zone 2.” See, you didn’t need a heart rate monitor after all. If you're an experienced runner, you probably get more use out of pace data than heart rate data, anyway—but you can always use a chest strap connected to your phone if you'd like the numbers. COOSPO Heart Rate Monitor Chest Strap H6M, Bluetooth ANT+ Heart Rate Monitor Chest Sensor with 400H Battery, HRM Works with Strava/Wahoo Fitness/Polar Beat/Peloton/Zwift/DDP Yoga App Coaching, sometimesNot all watches have this feature, and even among people who have running watches, not everyone uses the coaching. But yes, some watches and some apps provide a running plan, telling you how many miles, at what pace, to run each day. They may also give you guided runs, with a coach in your ear telling you when to speed up and slow down. Without a watch, you’re on your own for this stuff. But you can also find a plan online that’s not tied to any particular app. Hal Higdon says I’m running 3 miles on Tuesday? Well then, I’ll go out on Tuesday and run (roughly, approximately) 3 miles. How I've trained without a running watchPutting all of this together, here’s what it looked like for me last year, a time that was largely watch-free as I returned to running after taking time off. First, I started my running habit by getting consistent with my morning walk (30 minutes, so about 1.5 miles.) Over the course of a week, I started adding some bits of running to my walk, slowing down when I got winded or uncontrollably itchy, and after about two weeks, I was running pretty much the whole 1.5 miles in relative comfort. The following week, I started adding a little mileage—doing 2 miles most morning instead of 1.5. This worked beautifully as a gentle re-introduction to running, and honestly? I don’t think I would have done it this way if I were wearing a watch. It would have been demoralizing to see that my “running” pace was so much slower than what I was used to seeing when I was in better shape. But once I was in the habit, it was easy to add mileage. After that introductory period, I collected a few neighborhood routes into a mental library. I'd put on my sun visor and headphones when I went out with the kids to wait for the bus, and as soon as they left I'd turn and head off on one of my 3-mile (usually) routes. I kept track of my mileage in a notebook. Three miles, five times a week, is 15 miles. If I missed a morning or if I wanted to add more time on my feet, I’d add another run in the evening or on a weekend day, usually heading to a nearby park where I knew the mileage of my favorite trails and roads. If I wanted to try a new route, I’d sometimes pick an album that is about as long as I’d like my run to be (many are around 45 minutes, which is perfect) and take note of which song occurs at the halfway point. When I hear that song, I turn around. That’s a 45-minute run in the books—in the ballpark of four miles or so. Shokz - OpenComm UC Wireless Bone Conduction Stereo Bluetooth Headset, USB-A - Black $39.99 at Best Buy $199.99 Save $160.00 Shop Now Shop Now $39.99 at Best Buy $199.99 Save $160.00 Can I use my phone instead of a running watch?You sure can! If you’re looking at that list above and thinking “aww, I wish I had that data,” wish no more! There are tons of running apps that can track distance, duration, and pace in real time, even speaking up through your headphones to let you know your split times each mile. Pros of phone based running apps No need to buy special equipment like a watch. Numbers are available anytime you want to pull your phone out and look at them. You’re probably bringing your phone anyway to listen to music. You’ll get a map of your run after the fact (thanks to your phone’s GPS). The app will keep track of your mileage over time. Cons of phone based running appsYou may not want to see all those numbers, especially if the thought of logging a “bad” average pace makes you rush warmups or skip walking breaks. GPS tracking on phones is not always as accurate as the tracking on watches (but this depends on your phone). GPS tracking tends to run a phone’s battery down faster than if you weren’t using the GPS. No heart-rate tracking, if that’s a thing you want (unless you use a chest strap and pair it to your phone with Bluetooth). I enjoy the guidance I get from running apps if I’m doing a specific workout—like one I tried recently that involved segments of 0.6, 0.5, and 0.35 miles. No way was I going to track that manually, but the pleasant voice in my ear told me exactly when to start and stop each interval, and cued me to speed up or slow down if I was getting off pace. If you do decide to get a running watch later on, they’ll have the same features as the phone apps, but with better battery life and an easier way to view the numbers. What are the best running apps to use if you don’t have a phone? The classic is Strava. In fact, if the community aspect of a running app or watch is what’s most important to you, you’ll definitely want to get on Strava. People who log their runs on a Garmin or another device will often upload to Strava so they can have everything in one place. But you can also “record” a run from the Strava app directly, no extra device needed. Just beware that the social features can end up revealing your location, so dip into the privacy settings to make sure you aren’t sharing more than you intend. If you have an iPhone, the best simple running app (thanks to an update earlier this year) is the built-in Fitness app. This used to only manage data from the Apple Watch, but has since turned into a nice standalone fitness app. Other popular running apps include MapMyRun, Runkeeper, Adidas Running (formerly Runtastic), and Nike Run Club. There are also some general fitness apps that can track running data, like Polar Beat and Intervals Pro. How do you track mileage when running without a watch? Measure or estimate the length of each run, ideally by measuring on a tool like Google Maps or Footpath. (In the olden days, we would sometimes drive a route and use the odometer.) Add up your mileage over time by keeping notes on a calendar (paper or digital), a notebook (paper or digital), or any other way you’d keep track of a running tally. How do you pace yourself when running without a watch? By paying attention to your body. For an easy or “zone 2” pace, you’ll want to feel like you’re breathing easy and like you can keep going forever. Faster paces might feel harder, but they’ll still be sustainable enough that you can make it the entire distance you intend, without collapsing into a heap by the end. You’ll learn over time what each appropriate pace feels like. On guided runs, offered by many running apps, the coach or narrator will help you figure out the right effort level. They might ask you to aim for a 5 on a scale of 1 to 10, or they might describe in words how your body should feel when you’re at a given pace. Do I need a watch to run a marathon? You don’t make it to the start line of a marathon without having a decent amount of running experience under your belt. And these days, when you’ve been running regularly for the amount of time it takes to build a base and then train for a marathon…you’ll probably have already given in to the temptation to buy a running watch. But it’s not necessary in any way. You can do your training by mapping out routes ahead of time, gauging your pace based on how you feel, and writing down your weekly mileage in a notebook. This is how almost everybody trained until running watches became more accessible about 10 or 15 years ago. The race organizers are keeping track of your time (there’s a chip in your bib, usually), and they’ll post mile markers along the course so you know where you are. On race day, you probably won’t want to use your running app; it drains battery, and you’ll be out there a long time. Instead, you can pace yourself by wearing a basic stopwatch and comparing your time at each mile marker with pre-calculated split times. Sound complicated? It’s not—just grab one of these temporary tattoos that has them all calculated for you. What is the best running watch for beginners? Once you've gotten the hang of running, you may eventually decide it's time to shop for a watch. Fortunately, we have a guide to the best watches for runners here, and I even have a shortlist of the best running watches under $250. Currently the Coros Pace 4 looks like the best of the bunch to me, while my colleague Meredith enjoys her Garmin Forerunner 165. View the full article

Feed Me’s Emily Sundberg has launched her first foray into podcasting with Expense Account. The first episode, out today, features chef and author Alison Roman in conversation with host Jason Lee (formerly Semi Anonymous Restaurant Critic J Lee)’s, revealing her secret order at Keens, her new tomato sauce business, and the importance of keeping fresh flowers at home. “Expense Account is a food podcast for everyone. Insiders, outsiders, your mom, your dad, New Yorkers, Angelenos and also people from Florida (we love you). Anyone who enjoys eating food,” the show’s description reads. “It’s even for people who hate food.” The podcast marks Sundberg’s first step in turning Feed Me from a popular Substack newsletter into a multi-format media brand. Since launching Feed Me in 2022, Sundberg has grown it into one of Substack’s most popular business publications, recently bringing on a managing editor and associate editor to expand coverage. Podcasting is a logical next step. The global podcast industry generated $7.3 billion in sales last year, more than double most estimates, with celebrities, influencers, small businesses, and random dudes with mics launching podcasts daily. With Substack’s new tools for video and podcasting, writers like Sundberg are evolving and embracing the “studio model” to reach new audiences and position themselves as thought leaders in their industries. In spite of a highly saturated market, Sundberg believes she has spotted a gap. “There’s a white space in food media that Feed Me plans to fill: a good podcast about food,” Sundberg wrote back in September, announcing the podcast venture. “Something focused on the fast-paced news cycle of New York’s hospitality world—the gossip, secret doors, and personalities that make this the best food city in the world. We hope to build a hub where every lover of food can converge and converse.” While newsletters remain Feed Me’s bread and butter, Sundberg has made clear her plans to transition to a “studio mindset.” Expense Account is born from Lee’s restaurant column of the same name. “A few months ago, while editing one of Jason’s pieces, I paused on a line that read, ‘I’ll save that for the pod,’” wrote Sundberg in her daily newsletter. “He didn’t have a podcast, but the phrase felt like a manifestation. I texted him: Do you want one? He said yes, so we made one.” For Expense Account, Feed Me is partnering with Public Sound, a New York-based production company that has worked with brands like Nike and Supreme. Substack serves as the presenting sponsor. What’s next for Feed Me studio? “Maybe next year we’ll make a movie, or open a bar,” Sundberg wrote. Watch this space. View the full article

Last week, four Condé Nast staffers were abruptly fired after participating in a union protest at the publisher’s 1 World Trade Center headquarters. The journalists had confronted chief people officer Stan Duncan outside his office, demanding answers on a fresh wave of layoffs that had just hit the company. The incident followed Condé Nast’s announcement that Teen Vogue would be folded into Vogue.com, resulting in multiple layoffs, including Teen Vogue’s editor-in-chief. Footage obtained by The Wrap shows Duncan declining to engage with employees, instead repeating that they should “go back to the workplace.” In the clip, one of the journalists asks, “What counts as ‘congregating’? What’s your definition of ‘congregating’?” while another presses: “Is there a place you’d be able to speak to us? Do you think we’re not worth speaking to, Stan?” Duncan eventually retreats into an office. Hours later, Condé Nast fired four union members involved in the incident citing “gross misconduct and policy violations.” The company also filed a complaint with the National Labor Relations Board, accusing the NewsGuild of “repeated and egregious disregard of our collective bargaining agreement.” The clip, which The Wrap described as “the most brutally awkward thing you’ll see today,” has since garnered over 4 million views on X—with many weighing in on the state of workplace politics. And reactions have been fairly mixed. Critics of the firings accused Condé Nast of union-busting: “Just outrageous, shameful behavior from Condé’s head of HR Stan Duncan. You’ve just laid off some of your most respected, beloved, unionized staff—and the union reps come to ask questions. You have a professional duty to sit with them. That is literally your job,” one X user wrote. Others defended the company’s decision. “Easy decision to fire these folks,” another wrote. “These folks have a union, so they can simply let their representatives handle their concerns! Bringing a mob of folks to confront HR with cameras rolling?! So entitled, so dumb.” On Reddit’s r/Layoffs forum, users were similarly divided. “I’m in HR and people like this give HR a bad reputation. Why would you be scared to talk to employees?” one commented. Another wrote: “HR doesn’t make layoff business decisions. Curious what their goal was here and why they thought ambushing and filming someone in the workplace was the right thing to do lol.” One simply put: “corporate drama at its finest. bet hr had a great day.” In a statement, Condé Nast said: “Extreme misconduct is unacceptable in any professional setting. We have a responsibility to provide a workplace where every employee feels respected and able to do their job without harassment or intimidation. We also cannot ignore behavior that crosses the line into targeted harassment and disruption of business operations.” However, union leaders disputed the company’s claims, arguing the footage tells a different story. “Management’s attempt at union-busting, using intimidation and grossly illegal tactics to try to suppress protected union activity, will not stand,” said Susan DeCarava, president of The NewsGuild of New York, in a statement. “The NewsGuild of New York has zero tolerance for bad bosses who harass, target and disrespect our fellow Guild members. We represent nearly 6,000 media workers across the tri-state area and we stand firmly in solidarity, ready to fight for the rights of our members illegally fired from their jobs at Condé.” As the workforce continues to be roiled by layoffs and employer-employee relations more fraught than ever, it’s unlikely controversies like these will dissipate—especially when someone nearby is filming it with their phone. View the full article

A reader writes: I run outbound marketing for a tech startup serving founders and salespeople. We often send promotional/announcement emails from my email address to subscribers who have opted in to receive our updates. We recently sent a very harmless and innocuous announcement message, to which I received the following reply: “Why the FUCK am I getting this email” The message was from a personal Gmail account and included the sender’s cell phone number. A quick LinkedIn search revealed that the sender is employed at a major financial services firm as a personal wealth advisor (investment manager) for high net worth individuals. What he doesn’t know is, I’m a client of his firm. While he is not my investment advisor, one of his colleagues is, and his unreasonable reply — in response to a message he opted in to receive — honestly makes me reconsider my business relationship with the firm. If they employ someone who casually exhibits this degree of unprofessionalism, especially when it took more time to send an abusive reply than it would have to just … delete the email and never think of it again (even deleting and unsubscribing would have taken less time!), it undermines my trust in their ability to manage my money. So my question is, should I make someone at the firm aware of his behavior? I could let my own investment manager know, but I’m not sure what he would do about it, other than directing me to someone higher up in the organization. Blasting this guy publicly on LinkedIn isn’t really my style, but a world in which someone can be disproportionately abusive in response to a low-stakes “problem” like a marketing email is not one I want to live in, let alone support by giving them my business. I also understand the logic of letting it go, especially given that the reply came from his personal email address, but it’s really made me mad and I don’t want his conduct to go unacknowledged because acting like it’s okay when it clearly isn’t feels like a tacit endorsement. Should I let his employer know? Nah, let it go. They won’t care. I’d argue you shouldn’t really care either. A ton of people forget they’ve subscribed to email lists and then send rude responses when they’re annoyed to receive what they think is spam, not realizing they opted in. Is it rude and, frankly, fruitless? Yes, absolutely. Is it something his employer will care about? Probably not. Will it look extremely strange to contact them about it? Yes. I don’t want to imply that we should accept casual rudeness as the norm. We shouldn’t! But you’re also kind of overreacting to it in this case. He thought it was spam, he was annoyed and, yes, his response was over the top, but your response to it is also pretty disproportionate. If this guy were your investment manager, I could see caring a little more — like who is this hothead I have managing my money and how else does he behave when he thinks he’s anonymous? But you’re far enough removed from him that you should just delete his reply and not give it any additional thought. (Or at most, you could reply to say, “You received this message because you opted into our mailing list. I’ll remove you.” But nothing beyond that.) The post I got an abusive message from an email subscriber — should I let his employer know? appeared first on Ask a Manager. View the full article

The past week's most important stories from the world of Wi-Fi - enjoy. The post Roundup: AFC for Australia, Google warns on public Wi-Fi, San Francisco public Wi-Fi, and ASUS’ AFC gaming router appeared first on Wi-Fi NOW Global. View the full article

If you work in an office, chances are good that you’re familiar with the “slop bowl,” TikTok’s term for the ubiquitous lunch of nine-to-fivers that involves a bunch of ingredients mixed together with a base of salad or rice. Now, Cava, the fast-casual Mediterranean-inspired restaurant chain, is introducing its first-ever merch line that pays homage to its fans’ most beloved slop bowl ingredients. The collection is set to debut on the Cava Shop on Thursday, November 13. It includes a hat emblazoned with the word “Feta,” which, according to a press release, is “a staple for the MILF (Man, I Love Feta, of course) crew”; a T-shirt that doubles as an ode to Cava’s extra pickled onions; and a vacation tote that’s inspired by the chain’s hot harissa vinaigrette. Prices range from $25 to $75. Cava is far from the first fast-casual restaurant to offer merch, and it’s not even the first within the subcategory of upscale salad-slash-slop bowl purveyors. In recent months, other brands—like Sweetgreen and Panera—have used clever merch launches to both cultivate a lifestyle brand aesthetic and to score some extra visibility on social media, especially as lower spending power and high living costs draw young consumers away from their favorite slop bowl haunts. Why does every salad shop have merch now? In recent years, some fast-casual restaurants have been increasingly focused on expanding beyond just food to become known as lifestyle brands, or brands that project a certain aesthetic and status through their offerings. Case in point: Sweetgreen’s loyalty program, which gives customers early access to merch drops on clothing like a crewneck that simply reads “Salad!”, or Erewhon’s $335 monochrome track suit. Beyond giving a brand a certain cool factor, creative merch drops can also serve as excellent fodder for social media engagement—something Panera discovered with its viral BAGuette bag, which sold out twice in a row after going viral on TikTok. According to Andy Rebhun, Cava’s chief marketing and experience officer, fans of the brand have been asking for merch for years—but this launch “makes perfect sense” for where the industry is today. “Food brands, especially those in the fast-casual space, have evolved far beyond being just a place to eat,” he says. “They’ve become part of people’s daily rituals, their culture, and even their identity. For many guests, the bowl they build is a reflection of their taste, their lifestyle, and what they value, and now they can wear that connection, too.” Cava’s new collection balances trendiness with a dash of humor that feels especially designed to appeal to the young, social media savvy crowd. Each piece is made in a desirable silhouette—like a retro-inspired crewneck—but with a silly element, like the word “Skhug” (for one of Cava’s popular sauces) added on top. “We wanted to maintain the authenticity of what makes Cava unique (the flavor elements and the playful nature) while designing pieces that people will actually want to wear in their everyday lives, whether that’s lounging at home, running errands, or traveling,” Rebhun explains, adding that the brand’s playful personality shines through in the line. “We lean into the natural zeitgeist around our brand with phrases like ‘Extra Pickled Onions’ and our ‘MILF Crew – Man, I Love FETA’ callout, but the designs come through feeling clever, not gimmicky.” Fast-casual restaurants face declining sales among young people Cava’s new merch shop comes at a tricky moment for fast-casual “slop bowl” purveyors. On an October 29 earnings call, Scott Boatwright, CEO of Chipotle Mexican Grill, said that customers aged 25 to 35 are visiting the chain less as they face “unemployment, increased student loan repayment, and slower real wage growth.” And on November 4, Cava Group cut its full-year forecast for the second quarter in a row. It cited 15% fewer visits from the 25- to 35-year-old group, which makes up 30% of its total consumer base, as one reason behind the decision. Cava’s revenue in the third quarter was up 20% compared to the same period last year, but its stock (NYSE: CAVA) is currently down almost 67% year-over-year. At the same time, Chipotle stock (NYSE: CMG) is also down almost 49%, while Sweetgreen is down more than 86%. “When you look at different age demographics of fast-casual, the 25- to 34-year-old consumer seems to be impacted a bit more than others,” Cava CFO Tricia Tolivar told CNBC in an interview. “Fast casual tends to have a higher concentration of those consumers within their guest portfolio.” Gen Zers and millennials may be cutting out their daily slop bowl, but with Cava’s new merch launch, at least they can literally wear their love of feta on their sleeves. View the full article

Employers may lower the amount they pay into staff pension potsView the full article

The broadcaster has made errors, but its board has failed to defend itView the full article

A content marketing funnel is a structured approach that helps guide potential customers through their buying experience. It consists of three main stages: attract, educate, and convert or retain. Each stage plays a critical role in moving leads closer to making a purchase. Comprehending how this funnel operates can improve your marketing strategy and boost customer engagement. Let’s explore the distinct characteristics of each stage and how they contribute to effective content marketing. Key Takeaways The content marketing funnel guides potential customers through their buying journey, divided into three stages: attract, educate, and convert/retain. Top of Funnel (TOFU) focuses on brand awareness through engaging content like blog posts and videos. Middle of Funnel (MOFU) builds trust with in-depth materials such as guides, case studies, and interactive elements. Bottom of Funnel (BOFU) aims to convert prospects with persuasive content, including testimonials, free trials, and clear calls-to-action. Understanding buyer behavior is crucial, as most customers complete their journey before interacting with sales representatives, requiring multiple brand interactions. Understanding the Content Marketing Funnel Comprehending the content marketing funnel is fundamental for effectively guiding potential customers through their buying path. This strategic model divides the process into three main marketing funnel stages: attract, educate, and convert/retain. At the top of funnel marketing (TOFU), the focus is on brand awareness, using eye-catching content like blog posts and infographics to draw in potential customers. In the middle of the funnel (MOFU), you engage these prospects with more in-depth materials like guides and case studies. Finally, the bottom of the funnel (BOFU) aids decision-making with testimonials and product descriptions. The Importance of Each Funnel Stage Grasping the significance of each stage in the content marketing funnel is essential for effectively guiding potential customers toward making a purchase. At the top of the funnel, awareness marketing funnel tactics attract a broad audience through engaging content, like blog posts and infographics. This essential first step draws in potential leads. Moving to the middle of the funnel, nurturing occurs as you provide in-depth content, such as case studies and how-to guides, helping prospects evaluate their options and build trust. Finally, the bottom of the funnel focuses on conversions, using persuasive content like testimonials and discounts to motivate ready-to-purchase customers. Each stage of the content marketing sales funnel is interdependent, enhancing overall effectiveness in driving conversions. Top-of-Funnel (TOFU) Strategies How can you effectively capture the attention of potential customers at the very beginning of their buying process? Top-of-Funnel (TOFU) strategies are vital in your advertising funnel. Focus on creating brand awareness through engaging content formats like blog posts, infographics, and social media posts. Address common pain points and provide valuable information to establish trust. SEO optimization is fundamental at this stage, as it boosts your visibility in search results. Evergreen content can generate leads over time, whereas diverse formats like short videos or checklists improve engagement. Content Type Purpose Examples Blog Posts Educate & Attract Address pain points Infographics Visual Engagement Showcase statistics Videos Quick Information Explain industry trends Checklists Actionable Steps Simplify complex tasks Middle-of-Funnel (MOFU) Content Types As potential customers move through the buying process, they enter the Middle-of-Funnel (MOFU) stage, where they seek more in-depth information about your offerings. In this part of the digital marketing funnel, effective content types include detailed guides, case studies, webinars, and product comparison charts. Each piece should address specific pain points and illustrate how your product can solve problems. This phase of the marketing funnel explained focuses on educating potential customers about the benefits and features of your product, nurturing leads toward informed decisions. Engaging content often includes interactive elements, like live Q&A sessions during webinars, allowing prospects to ask questions. Showcasing success stories and testimonials boosts credibility, influencing decisions in the consumer funnel. Bottom-of-Funnel (BOFU) Tactics Moving from the Middle-of-Funnel (MOFU) stage, where potential customers explore detailed information about your offerings, the Bottom-of-Funnel (BOFU) tactics focus on those ready to make a purchase decision. You’ll want to employ strategies that encourage conversion, such as free trials or demos, which can boost conversion likelihood by 25%. Furthermore, sharing customer testimonials is key, as 79% of consumers trust online reviews like personal recommendations. Clear calls-to-action and limited-time offers can increase urgency, increasing sales by 20%. Addressing objections with FAQs or comparison guides can likewise decrease cart abandonment by up to 30%. Tactic Benefit Impact Free trials Hands-on experience +25% Customer testimonials Builds trust 79% CTAs and discounts Creates urgency +20% Creating Engaging Content for Each Stage Creating engaging content is crucial at every stage of the content marketing funnel. For the top-of-funnel (TOFU), focus on eye-catching blog posts and infographics that address common pain points. Whereas middle-of-funnel (MOFU) content should include in-depth guides and case studies to build trust and inform potential customers. Finally, at the bottom-of-funnel (BOFU), utilize persuasive techniques like testimonials and product demos to convert leads into customers effectively. Content Types for TOFU Top-of-the-Funnel (TOFU) content plays a crucial role in establishing brand awareness and attracting a diverse audience. This content aims to engage potential customers by addressing common pain points through formats like blog posts, infographics, and short videos. Effective TOFU content should be SEO-optimized, enhancing visibility in search engine results, which increases organic traffic. Utilizing eye-catching visuals and compelling headlines can greatly improve engagement rates, drawing visitors looking for solutions. Furthermore, incorporating interactive elements like quizzes and polls can boost user engagement, encouraging exploration of your brand’s offerings. Evergreen content remains relevant over time, consistently attracting new leads, and should be regularly updated to align with current trends and audience interests. MOFU Engagement Strategies Engaging potential customers during the Middle-of-the-Funnel (MOFU) stage is crucial for guiding them toward informed decisions. At this point, you should focus on building trust and providing detailed information. Effective MOFU content includes case studies, whitepapers, and webinars that address specific challenges potential customers face. By showcasing how your products or services solve real problems, you help them visualize the benefits. Incorporating success stories and testimonials can further establish credibility, making your offerings more relatable. Furthermore, providing free samples or trials allows customers to experience your product firsthand, greatly increasing conversion chances. Tailoring content to resonate with your audience’s specific needs improves their experience and supports their process toward making an informed choice. BOFU Conversion Techniques To effectively convert leads at the bottom-of-the-funnel (BOFU) stage, it’s vital to focus on content that addresses the specific needs and concerns of potential customers who are ready to make a purchase decision. Utilize persuasive techniques, such as offering free trials or demos, allowing prospects to experience your product firsthand. Incorporate customer testimonials and case studies to provide social proof, showcasing real-life success stories that build trust. Furthermore, include clear calls-to-action (CTAs) and limited-time discounts or exclusive offers to create urgency. It’s also important to address common objections and provide detailed product information, ensuring that potential customers feel informed and reassured during their decision-making process. This all-encompassing approach can greatly improve conversion rates. Mapping the Customer Journey Mapping the customer path is essential for comprehending how potential buyers move through each stage of the content marketing funnel. In the awareness stage (TOFU), your content should focus on introducing solutions to their pain points, whereas the consideration stage (MOFU) requires more in-depth resources to help them evaluate their options. Finally, during the decision stage (BOFU), you’ll want to present compelling content like testimonials and demos that encourage them to make a purchase. Stages of the Funnel The content marketing funnel consists of three crucial stages that guide potential customers from initial awareness to final purchase decisions. At the Top of Funnel (ToFu), your goal is to create brand awareness through educational content, like blog posts and infographics. This stage attracts a diverse audience and raises interest in your product. Moving to the Middle of Funnel (MoFu), you focus on building trust with detailed guides and case studies that help potential customers evaluate their options. Finally, the Bottom of Funnel (BoFu) targets conversion, utilizing strategies such as free trials and customer testimonials to persuade decision-makers ready to purchase. Comprehending these stages allows you to tailor content effectively to meet customer needs throughout their expedition. Content Types and Goals Comprehending the types of content you create at each stage of the content marketing funnel is essential for guiding potential customers through their path. At the top of the funnel (TOFU), your goal is to attract attention with engaging content like blog posts and infographics that address common pain points. Moving to the middle of the funnel (MOFU), focus on educating your audience with in-depth guides and case studies that build trust and showcase how your products solve specific challenges. Finally, at the bottom of the funnel (BOFU), target decision-makers with persuasive content such as testimonials and product demos, which should include clear calls-to-action and incentives, like discounts or free trials, to facilitate the buying decision and reduce hesitations. Buyer Behavior Insights Grasping buyer behavior is key to effectively guiding potential customers through their path. The buyer progression consists of three main stages: awareness, consideration, and decision. Comprehending these stages helps you tailor your content strategy, as most customers complete about 70% of their progression before interacting with a sales representative. Significantly, 83% of consumers require at least five interactions with a brand before deciding to purchase. Furthermore, 56% of shoppers may abandon their purchase because of poor website design. Below is a table summarizing these insights: Insight Statistic Implication Progression Completion 70% Value of pre-sales content Required Interactions 5 Importance of consistent engagement Abandonment Because of Design 56% Need for user-friendly content Preference for Personalization 61% Custom content increases engagement Tools and Resources for Content Marketing In relation to effective content marketing, utilizing the right tools and resources can make a significant difference in your strategy’s success. Tools like Mailchimp enable you to schedule and organize your campaigns, streamlining the nurturing of leads through the funnel. Editorial calendar templates help you manage content creation and distribution, ensuring timely delivery of relevant materials. Buyer persona templates are crucial for comprehending your target audience, allowing you to create customized content that resonates with potential customers. Furthermore, content mapping templates align your content with specific funnel stages, providing the right information at the appropriate time. Finally, analytics tools, such as Google Analytics, track key performance indicators, helping you measure the success of your content marketing efforts effectively. Measuring Success in the Funnel How can you effectively measure success in the content marketing funnel? Start by tracking conversion rates, which show the percentage of visitors taking desired actions at each funnel stage. Use Google Analytics to set up goals, monitor conversions, and analyze visitor interactions, offering insights into content effectiveness. Furthermore, analyze traffic sources to understand where visitors come from, enabling you to optimize strategies based on high-performing channels like social media or search engines. Monitoring time on site helps gauge visitor engagement, revealing whether your content resonates. Finally, assess the bounce rate to determine how well your content captures initial interest, indicating its relevance and alignment with audience expectations. These metrics collectively provide an all-encompassing view of your funnel’s success. Common Mistakes to Avoid When working through the content marketing funnel, it’s essential not to ignore the specific stages that guide your audience’s path. If you fail to tailor your content for each stage, you risk losing potential leads who seek relevant information. Furthermore, maintaining a consistent content strategy is important; irregular postings can disrupt engagement and diminish brand trust. Ignoring Funnel Stages Ignoring the stages of the content marketing funnel can greatly undermine your marketing efforts, as it often leads to mismatched content that fails to resonate with potential customers. Many marketers overlook the necessity of creating targeted content for each stage, which results in lost opportunities to nurture leads effectively. If you neglect the middle-of-the-funnel (MOFU) stage, for example, potential customers may feel a lack of trust and credibility as a result of insufficient information. Furthermore, failing to monitor content effectiveness at different stages can hinder your optimization efforts. Without utilizing analytics to track customer progression, you might miss identifying bottlenecks, which can negatively impact your overall sales performance. Comprehending and addressing each funnel stage is vital for successful content marketing. Inconsistent Content Strategy An inconsistent content strategy can greatly hinder your marketing efforts and create confusion among potential customers. When your messaging lacks alignment with the content marketing funnel stages—TOFU, MOFU, and BOFU—you risk losing valuable engagement opportunities. Here are some common pitfalls to avoid: Failing to regularly update your content strategy. Not aligning content with each funnel stage, leading to missed connections. Inconsistent posting schedules that erode audience trust. Neglecting data analytics to refine content performance, risking repetitive mistakes. Disjointed messaging that confuses potential customers and impedes their progression. Best Practices for Content Distribution Effective content distribution is essential for maximizing the reach and engagement of your marketing efforts, as it guarantees your audience encounters your content across various platforms. To optimize your strategy, consider these best practices: Practice Description Utilize Multiple Channels Use social media, email newsletters, and SEO. Tailor Content for Platforms Customize format and messaging for each channel. Post at Peak Times Share content during high engagement periods. Analyze Performance Use analytics tools to track effectiveness. Incorporate User-Generated Content Leverage endorsements from trusted figures. Enhancing Customer Engagement Through Content As you navigate the content marketing funnel, improving customer engagement through well-crafted content is essential for driving conversions and promoting brand loyalty. Engaging content not merely encourages interaction but also leads to higher conversion rates. To achieve this, consider the following strategies: Utilize interactive content like quizzes and polls to capture interest at the top of the funnel. Provide personalized content customized to your audience’s preferences for improved retention. Share customer success stories and testimonials to build trust in bottom-of-the-funnel content. Regularly update and optimize your content based on customer feedback to maintain engagement. Confirm your content addresses various stages of the funnel to effectively guide customers toward making informed decisions. Implementing these strategies can greatly improve customer engagement throughout their experience. Future Trends in Content Marketing Funnels The terrain of content marketing funnels is swiftly evolving, driven by advancements in technology and shifting consumer behaviors. In the near future, artificial intelligence will enable hyper-personalized content delivery, enhancing user engagement and conversion rates. Moreover, voice search optimization is becoming essential, with predictions indicating that over 50% of searches will be voice-based by 2025, requiring marketers to adapt their strategies. Interactive content like quizzes and polls will likely gain prominence, as it generates double the engagement of static content. In addition, video content is expected to dominate, accounting for 82% of internet traffic by 2025. Finally, a focus on sustainability and ethical marketing practices will shape strategies, as consumers increasingly favor socially responsible brands throughout their expedition. Frequently Asked Questions What Is a Content Marketing Funnel? A content marketing funnel is a strategic framework that guides your potential customers from initial awareness to final purchase. It consists of three key stages: attracting a broad audience (TOFU), engaging and educating interested prospects (MOFU), and converting leads into customers (BOFU). Each stage requires customized content, such as blog posts, case studies, and product demos, aligning with customer needs to improve their experience and eventually drive sales growth. What Is a Marketing Funnel and How Does It Work? A marketing funnel is a model that outlines the customer path from initial awareness to final purchase. It typically consists of three stages: the top focuses on attracting potential customers, the middle nurtures leads by providing valuable information, and the bottom encourages final decision-making and conversion. Each stage requires customized content to engage prospects effectively, ensuring that your marketing strategies align with customer needs and improve overall engagement and conversion rates. What Are the 4 Stages of the Marketing Funnel? The marketing funnel consists of four key stages: Awareness, Interest, Decision, and Action. In the Awareness stage, potential customers discover your brand through engaging content. Next, during the Interest stage, you nurture these prospects with detailed information like case studies. The Decision stage involves providing content that helps them choose, such as testimonials and product comparisons. Finally, the Action stage encourages conversion through clear calls-to-action and incentives, guiding them to make a purchase. What Are the 4 Steps of Content Marketing? The four steps of content marketing are awareness, consideration, decision, and retention. In the awareness stage, you attract a wide audience with engaging content. Next, during consideration, you provide in-depth information to educate prospects. The decision stage focuses on converting leads with persuasive content that encourages purchases. Finally, retention emphasizes maintaining customer relationships through ongoing engagement, ensuring customers remain satisfied and loyal, eventually leading to repeat business and referrals. Conclusion In conclusion, grasping the content marketing funnel is crucial for effectively guiding potential customers through their purchasing process. Each stage—TOFU, MOFU, and BOFU—serves a distinct purpose, from attracting attention to nurturing leads and finally driving conversions. By implementing targeted strategies and avoiding common pitfalls, you can improve your content distribution and customer engagement. Staying informed about future trends will further optimize your approach, ensuring your content marketing efforts remain effective and relevant in a constantly evolving environment. Image via Google Gemini This article, "What Is a Content Marketing Funnel and How Does It Function?" was first published on Small Business Trends View the full article

A content marketing funnel is a structured approach that helps guide potential customers through their buying experience. It consists of three main stages: attract, educate, and convert or retain. Each stage plays a critical role in moving leads closer to making a purchase. Comprehending how this funnel operates can improve your marketing strategy and boost customer engagement. Let’s explore the distinct characteristics of each stage and how they contribute to effective content marketing. Key Takeaways The content marketing funnel guides potential customers through their buying journey, divided into three stages: attract, educate, and convert/retain. Top of Funnel (TOFU) focuses on brand awareness through engaging content like blog posts and videos. Middle of Funnel (MOFU) builds trust with in-depth materials such as guides, case studies, and interactive elements. Bottom of Funnel (BOFU) aims to convert prospects with persuasive content, including testimonials, free trials, and clear calls-to-action. Understanding buyer behavior is crucial, as most customers complete their journey before interacting with sales representatives, requiring multiple brand interactions. Understanding the Content Marketing Funnel Comprehending the content marketing funnel is fundamental for effectively guiding potential customers through their buying path. This strategic model divides the process into three main marketing funnel stages: attract, educate, and convert/retain. At the top of funnel marketing (TOFU), the focus is on brand awareness, using eye-catching content like blog posts and infographics to draw in potential customers. In the middle of the funnel (MOFU), you engage these prospects with more in-depth materials like guides and case studies. Finally, the bottom of the funnel (BOFU) aids decision-making with testimonials and product descriptions. The Importance of Each Funnel Stage Grasping the significance of each stage in the content marketing funnel is essential for effectively guiding potential customers toward making a purchase. At the top of the funnel, awareness marketing funnel tactics attract a broad audience through engaging content, like blog posts and infographics. This essential first step draws in potential leads. Moving to the middle of the funnel, nurturing occurs as you provide in-depth content, such as case studies and how-to guides, helping prospects evaluate their options and build trust. Finally, the bottom of the funnel focuses on conversions, using persuasive content like testimonials and discounts to motivate ready-to-purchase customers. Each stage of the content marketing sales funnel is interdependent, enhancing overall effectiveness in driving conversions. Top-of-Funnel (TOFU) Strategies How can you effectively capture the attention of potential customers at the very beginning of their buying process? Top-of-Funnel (TOFU) strategies are vital in your advertising funnel. Focus on creating brand awareness through engaging content formats like blog posts, infographics, and social media posts. Address common pain points and provide valuable information to establish trust. SEO optimization is fundamental at this stage, as it boosts your visibility in search results. Evergreen content can generate leads over time, whereas diverse formats like short videos or checklists improve engagement. Content Type Purpose Examples Blog Posts Educate & Attract Address pain points Infographics Visual Engagement Showcase statistics Videos Quick Information Explain industry trends Checklists Actionable Steps Simplify complex tasks Middle-of-Funnel (MOFU) Content Types As potential customers move through the buying process, they enter the Middle-of-Funnel (MOFU) stage, where they seek more in-depth information about your offerings. In this part of the digital marketing funnel, effective content types include detailed guides, case studies, webinars, and product comparison charts. Each piece should address specific pain points and illustrate how your product can solve problems. This phase of the marketing funnel explained focuses on educating potential customers about the benefits and features of your product, nurturing leads toward informed decisions. Engaging content often includes interactive elements, like live Q&A sessions during webinars, allowing prospects to ask questions. Showcasing success stories and testimonials boosts credibility, influencing decisions in the consumer funnel. Bottom-of-Funnel (BOFU) Tactics Moving from the Middle-of-Funnel (MOFU) stage, where potential customers explore detailed information about your offerings, the Bottom-of-Funnel (BOFU) tactics focus on those ready to make a purchase decision. You’ll want to employ strategies that encourage conversion, such as free trials or demos, which can boost conversion likelihood by 25%. Furthermore, sharing customer testimonials is key, as 79% of consumers trust online reviews like personal recommendations. Clear calls-to-action and limited-time offers can increase urgency, increasing sales by 20%. Addressing objections with FAQs or comparison guides can likewise decrease cart abandonment by up to 30%. Tactic Benefit Impact Free trials Hands-on experience +25% Customer testimonials Builds trust 79% CTAs and discounts Creates urgency +20% Creating Engaging Content for Each Stage Creating engaging content is crucial at every stage of the content marketing funnel. For the top-of-funnel (TOFU), focus on eye-catching blog posts and infographics that address common pain points. Whereas middle-of-funnel (MOFU) content should include in-depth guides and case studies to build trust and inform potential customers. Finally, at the bottom-of-funnel (BOFU), utilize persuasive techniques like testimonials and product demos to convert leads into customers effectively. Content Types for TOFU Top-of-the-Funnel (TOFU) content plays a crucial role in establishing brand awareness and attracting a diverse audience. This content aims to engage potential customers by addressing common pain points through formats like blog posts, infographics, and short videos. Effective TOFU content should be SEO-optimized, enhancing visibility in search engine results, which increases organic traffic. Utilizing eye-catching visuals and compelling headlines can greatly improve engagement rates, drawing visitors looking for solutions. Furthermore, incorporating interactive elements like quizzes and polls can boost user engagement, encouraging exploration of your brand’s offerings. Evergreen content remains relevant over time, consistently attracting new leads, and should be regularly updated to align with current trends and audience interests. MOFU Engagement Strategies Engaging potential customers during the Middle-of-the-Funnel (MOFU) stage is crucial for guiding them toward informed decisions. At this point, you should focus on building trust and providing detailed information. Effective MOFU content includes case studies, whitepapers, and webinars that address specific challenges potential customers face. By showcasing how your products or services solve real problems, you help them visualize the benefits. Incorporating success stories and testimonials can further establish credibility, making your offerings more relatable. Furthermore, providing free samples or trials allows customers to experience your product firsthand, greatly increasing conversion chances. Tailoring content to resonate with your audience’s specific needs improves their experience and supports their process toward making an informed choice. BOFU Conversion Techniques To effectively convert leads at the bottom-of-the-funnel (BOFU) stage, it’s vital to focus on content that addresses the specific needs and concerns of potential customers who are ready to make a purchase decision. Utilize persuasive techniques, such as offering free trials or demos, allowing prospects to experience your product firsthand. Incorporate customer testimonials and case studies to provide social proof, showcasing real-life success stories that build trust. Furthermore, include clear calls-to-action (CTAs) and limited-time discounts or exclusive offers to create urgency. It’s also important to address common objections and provide detailed product information, ensuring that potential customers feel informed and reassured during their decision-making process. This all-encompassing approach can greatly improve conversion rates. Mapping the Customer Journey Mapping the customer path is essential for comprehending how potential buyers move through each stage of the content marketing funnel. In the awareness stage (TOFU), your content should focus on introducing solutions to their pain points, whereas the consideration stage (MOFU) requires more in-depth resources to help them evaluate their options. Finally, during the decision stage (BOFU), you’ll want to present compelling content like testimonials and demos that encourage them to make a purchase. Stages of the Funnel The content marketing funnel consists of three crucial stages that guide potential customers from initial awareness to final purchase decisions. At the Top of Funnel (ToFu), your goal is to create brand awareness through educational content, like blog posts and infographics. This stage attracts a diverse audience and raises interest in your product. Moving to the Middle of Funnel (MoFu), you focus on building trust with detailed guides and case studies that help potential customers evaluate their options. Finally, the Bottom of Funnel (BoFu) targets conversion, utilizing strategies such as free trials and customer testimonials to persuade decision-makers ready to purchase. Comprehending these stages allows you to tailor content effectively to meet customer needs throughout their expedition. Content Types and Goals Comprehending the types of content you create at each stage of the content marketing funnel is essential for guiding potential customers through their path. At the top of the funnel (TOFU), your goal is to attract attention with engaging content like blog posts and infographics that address common pain points. Moving to the middle of the funnel (MOFU), focus on educating your audience with in-depth guides and case studies that build trust and showcase how your products solve specific challenges. Finally, at the bottom of the funnel (BOFU), target decision-makers with persuasive content such as testimonials and product demos, which should include clear calls-to-action and incentives, like discounts or free trials, to facilitate the buying decision and reduce hesitations. Buyer Behavior Insights Grasping buyer behavior is key to effectively guiding potential customers through their path. The buyer progression consists of three main stages: awareness, consideration, and decision. Comprehending these stages helps you tailor your content strategy, as most customers complete about 70% of their progression before interacting with a sales representative. Significantly, 83% of consumers require at least five interactions with a brand before deciding to purchase. Furthermore, 56% of shoppers may abandon their purchase because of poor website design. Below is a table summarizing these insights: Insight Statistic Implication Progression Completion 70% Value of pre-sales content Required Interactions 5 Importance of consistent engagement Abandonment Because of Design 56% Need for user-friendly content Preference for Personalization 61% Custom content increases engagement Tools and Resources for Content Marketing In relation to effective content marketing, utilizing the right tools and resources can make a significant difference in your strategy’s success. Tools like Mailchimp enable you to schedule and organize your campaigns, streamlining the nurturing of leads through the funnel. Editorial calendar templates help you manage content creation and distribution, ensuring timely delivery of relevant materials. Buyer persona templates are crucial for comprehending your target audience, allowing you to create customized content that resonates with potential customers. Furthermore, content mapping templates align your content with specific funnel stages, providing the right information at the appropriate time. Finally, analytics tools, such as Google Analytics, track key performance indicators, helping you measure the success of your content marketing efforts effectively. Measuring Success in the Funnel How can you effectively measure success in the content marketing funnel? Start by tracking conversion rates, which show the percentage of visitors taking desired actions at each funnel stage. Use Google Analytics to set up goals, monitor conversions, and analyze visitor interactions, offering insights into content effectiveness. Furthermore, analyze traffic sources to understand where visitors come from, enabling you to optimize strategies based on high-performing channels like social media or search engines. Monitoring time on site helps gauge visitor engagement, revealing whether your content resonates. Finally, assess the bounce rate to determine how well your content captures initial interest, indicating its relevance and alignment with audience expectations. These metrics collectively provide an all-encompassing view of your funnel’s success. Common Mistakes to Avoid When working through the content marketing funnel, it’s essential not to ignore the specific stages that guide your audience’s path. If you fail to tailor your content for each stage, you risk losing potential leads who seek relevant information. Furthermore, maintaining a consistent content strategy is important; irregular postings can disrupt engagement and diminish brand trust. Ignoring Funnel Stages Ignoring the stages of the content marketing funnel can greatly undermine your marketing efforts, as it often leads to mismatched content that fails to resonate with potential customers. Many marketers overlook the necessity of creating targeted content for each stage, which results in lost opportunities to nurture leads effectively. If you neglect the middle-of-the-funnel (MOFU) stage, for example, potential customers may feel a lack of trust and credibility as a result of insufficient information. Furthermore, failing to monitor content effectiveness at different stages can hinder your optimization efforts. Without utilizing analytics to track customer progression, you might miss identifying bottlenecks, which can negatively impact your overall sales performance. Comprehending and addressing each funnel stage is vital for successful content marketing. Inconsistent Content Strategy An inconsistent content strategy can greatly hinder your marketing efforts and create confusion among potential customers. When your messaging lacks alignment with the content marketing funnel stages—TOFU, MOFU, and BOFU—you risk losing valuable engagement opportunities. Here are some common pitfalls to avoid: Failing to regularly update your content strategy. Not aligning content with each funnel stage, leading to missed connections. Inconsistent posting schedules that erode audience trust. Neglecting data analytics to refine content performance, risking repetitive mistakes. Disjointed messaging that confuses potential customers and impedes their progression. Best Practices for Content Distribution Effective content distribution is essential for maximizing the reach and engagement of your marketing efforts, as it guarantees your audience encounters your content across various platforms. To optimize your strategy, consider these best practices: Practice Description Utilize Multiple Channels Use social media, email newsletters, and SEO. Tailor Content for Platforms Customize format and messaging for each channel. Post at Peak Times Share content during high engagement periods. Analyze Performance Use analytics tools to track effectiveness. Incorporate User-Generated Content Leverage endorsements from trusted figures. Enhancing Customer Engagement Through Content As you navigate the content marketing funnel, improving customer engagement through well-crafted content is essential for driving conversions and promoting brand loyalty. Engaging content not merely encourages interaction but also leads to higher conversion rates. To achieve this, consider the following strategies: Utilize interactive content like quizzes and polls to capture interest at the top of the funnel. Provide personalized content customized to your audience’s preferences for improved retention. Share customer success stories and testimonials to build trust in bottom-of-the-funnel content. Regularly update and optimize your content based on customer feedback to maintain engagement. Confirm your content addresses various stages of the funnel to effectively guide customers toward making informed decisions. Implementing these strategies can greatly improve customer engagement throughout their experience. Future Trends in Content Marketing Funnels The terrain of content marketing funnels is swiftly evolving, driven by advancements in technology and shifting consumer behaviors. In the near future, artificial intelligence will enable hyper-personalized content delivery, enhancing user engagement and conversion rates. Moreover, voice search optimization is becoming essential, with predictions indicating that over 50% of searches will be voice-based by 2025, requiring marketers to adapt their strategies. Interactive content like quizzes and polls will likely gain prominence, as it generates double the engagement of static content. In addition, video content is expected to dominate, accounting for 82% of internet traffic by 2025. Finally, a focus on sustainability and ethical marketing practices will shape strategies, as consumers increasingly favor socially responsible brands throughout their expedition. Frequently Asked Questions What Is a Content Marketing Funnel? A content marketing funnel is a strategic framework that guides your potential customers from initial awareness to final purchase. It consists of three key stages: attracting a broad audience (TOFU), engaging and educating interested prospects (MOFU), and converting leads into customers (BOFU). Each stage requires customized content, such as blog posts, case studies, and product demos, aligning with customer needs to improve their experience and eventually drive sales growth. What Is a Marketing Funnel and How Does It Work? A marketing funnel is a model that outlines the customer path from initial awareness to final purchase. It typically consists of three stages: the top focuses on attracting potential customers, the middle nurtures leads by providing valuable information, and the bottom encourages final decision-making and conversion. Each stage requires customized content to engage prospects effectively, ensuring that your marketing strategies align with customer needs and improve overall engagement and conversion rates. What Are the 4 Stages of the Marketing Funnel? The marketing funnel consists of four key stages: Awareness, Interest, Decision, and Action. In the Awareness stage, potential customers discover your brand through engaging content. Next, during the Interest stage, you nurture these prospects with detailed information like case studies. The Decision stage involves providing content that helps them choose, such as testimonials and product comparisons. Finally, the Action stage encourages conversion through clear calls-to-action and incentives, guiding them to make a purchase. What Are the 4 Steps of Content Marketing? The four steps of content marketing are awareness, consideration, decision, and retention. In the awareness stage, you attract a wide audience with engaging content. Next, during consideration, you provide in-depth information to educate prospects. The decision stage focuses on converting leads with persuasive content that encourages purchases. Finally, retention emphasizes maintaining customer relationships through ongoing engagement, ensuring customers remain satisfied and loyal, eventually leading to repeat business and referrals. Conclusion In conclusion, grasping the content marketing funnel is crucial for effectively guiding potential customers through their purchasing process. Each stage—TOFU, MOFU, and BOFU—serves a distinct purpose, from attracting attention to nurturing leads and finally driving conversions. By implementing targeted strategies and avoiding common pitfalls, you can improve your content distribution and customer engagement. Staying informed about future trends will further optimize your approach, ensuring your content marketing efforts remain effective and relevant in a constantly evolving environment. Image via Google Gemini This article, "What Is a Content Marketing Funnel and How Does It Function?" was first published on Small Business Trends View the full article

Rebel senators slammed for backing The President’s deal to end longest government closure in historyView the full article

Apple Music's selection is exceptional, but I've never enjoyed using its Mac app much. It's slow, buggy, and lacks the razor sharp focus on albums that I sometimes desire. On my iPhone, I often turn to the excellent Albums app to scratch that itch, which is why I'm excited to say that the same app has recently arrived on the Mac as well. I'm always looking for excuses to avoid opening the Music app on the Mac, and Albums has arrived at exactly the right time for me to make the switch. While I do enjoy listening to individual songs or playlists, I am going through an albums phase right now. For this, the Albums app is perfect. Its sole focus is on playing whole albums from your Apple Music library, rather than mixing and matching songs for you. It goes without saying that this app requires an active Apple Music subscription, but I far prefer it to the official Music app. Play whole albums from Apple Music Credit: Pranay Parab Albums is available as a free download from the Mac App Store, but it does have a premium tier that unlocks some of its best features. On the free tier, you can search for and listen to albums. When you open the app, it shows a randomized grid containing all the albums in your Apple Music library. You can click any album to start playing it, and you can also queue other albums to play after the current one ends. Albums Premium is available either as a subscription ($2/month or $19/year) or a one-time purchase ($90). If you join the premium tier, you get access to a whole bunch of power user features, such as listening stats, a release feed that tracks upcoming albums from artists in your library, and an "Insights" section for you to find curated lists of music albums you've listened to before. You only need to subscribe or purchase the app on one device to unlock it on your iPhone, iPad, and Mac. Stats and insights in Albums for Mac Credit: Pranay Parab The Albums app's Insights section is a fascinating way to discover music. It gives you the choice to enter your date of birth and generates a full list of collections based on that. Some examples of these collections include "High School," "Late Teens/Early 20s," "My 30s," and so on. If you open any of these collections, it shows you albums (from your Apple Music library) that were released during that stage of your life, which is a great way to take a walk down memory lane. Most collections in the Insights section don't require your personal information, though. Albums will also look at your Apple Music data, and create useful collections such as "Only Listened Once," "Never Played," etc. I also like the "Today In History" section here, which highlights albums released on the day you're listening on, but in previous years. Once you open a collection, you can either choose an album you want to play, or use the shuffle option to automatically queue other albums after the current one finishes playing. This is also a nice way to stick to the app's core principle of focusing on whole albums, while still including a "shuffle" feature. The Albums Premium tier also lets you create custom collections. You can create a collection of albums by a specific artist, music from a particular decade, or even albums of a particular runtime. For instance, if you're only in the mood for short albums, you can use the app's collection filters to group all albums under 15 minutes long. This is how I learned that the longest album in my Apple Music library is a 666-minute epic (Beethoven: Piano Sonatas, by Daniel Barenboim). I might actually play that start-to-finish when I start writing an epic fantasy novel. Power user features in Albums Credit: Pranay Parab If you're looking for different ways to discover and play albums, this app does a great job. It's also perfect for people who love customizing a UI. You can edit the sidebar to reorder various sections, add collections, or even opt for a minimalist look by picking just one element for each section in the sidebar. Albums also supports bulk actions that let you quickly add notes to a bunch of albums or add a set of albums to a new collection. And there are useful sorting options that let you order albums based on release date, title, time spent listening to them, etc. In fact, some of you may complain that Albums has too many customization options, since they can make the UI a bit confusing. For instance, I noticed three different gear icon buttons on the same screen in the app. One of them opens app settings, the second is for collection settings, and the third one is for now playing settings. Power users may enjoy this degree of customizability, but it can also be overwhelming for someone who's just looking for the right button to change their collection's sort order. I also spotted a minor UI bug that displays search results on top of sidebar elements, which makes both hard to read. Still, other than these minor complaints, Albums is a great app that brings some much-needed improvements to Apple Music. It is much faster than Apple Music's own Mac UI, loads songs flawlessly, and does its one job of curating all your albums very well. On the surface, Albums may look like a one-trick pony, but the moment you start exploring it, you'll realize that it has a lot of amazing features for you to enjoy. The developer is clearly is an album enthusiast, and it's nice to see such care still being put into listening to music in the order the artists intended. View the full article

One think-tank calls for the basic rate to rise to 16.5%, which would generate an extra £1.5bn for the TreasuryView the full article

Mortgage credit availability increased 2.3% to 106.8 last month, marking the fourth consecutive month of growth. View the full article

Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the transparency already seen in Performance Max campaigns. Why we care. Until now, Display campaign insights have been limited to overall ad performance. With this update, advertisers can analyze results at the asset level — images, headlines, descriptions — to pinpoint what’s driving engagement and what’s not. How it works. A new Assets tab in Google Ads will let users: Compare performance of each creative asset. View when assets were last updated to track iteration history. Decide which assets to keep, refresh, or remove based on data. The details. A new Google support page, “About asset reporting in Display,” outlines the update with links to: Get started How it works Asset reporting for your Display campaigns Evaluating asset performance Between the lines. This upgrade mirrors reporting tools available in Performance Max, signaling Google’s continued effort to unify insights across campaign types and improve transparency in automated advertising. What’s next. The feature hasn’t been spotted live yet, but its appearance on Google’s help center — first noticed by PPC News Feed founder Hana Kobzová — suggests a wider rollout is imminent. View the full article

Windows 11 users are getting a long-awaited Start menu redesign this week. While the features have been available in beta for awhile, Microsoft is rolling out the updated interface to everyone alongside November's Patch Tuesday. What's new with the Windows 11 Start menu The Start menu will now be scrollable, so you can see all of your apps on the homepage instead needing to click All apps to open a separate page. Below pinned apps and recommendations, Microsoft will now automatically categorize similar apps into groups—the Productivity group may include your browsers and Microsoft 365 suite, for example—and place remaining apps under Other. Categories are created with three or more similar apps. For the time being, Microsoft does not allow you to customize your own. This will be the default view after the update, though you can change back to grid view with apps listed A to Z. The new Start menu will also adapt to fit your screen: Larger screens will default to eight columns of pinned apps, six recommendations, and four category columns. If your screen is smaller, the menu will shrink to six pinned app columns, four recommendations, and three columns of categories. You can also disable recommendations, which will allow you to see more installed apps on the Start menu without needing to scroll. You'll find this option under Settings > Personalization > Start. In addition to the improved Start menu, Windows 11 users will also see a handful of other updates this Patch Tuesday. The battery icon now will have an optional percentage display and color indicator, and File Explorer will have a Recommended section on the Home page in place of Quick Access. Voice Access and Click to Do also have improved features. You do not need to reinstall Windows in order get the Start menu redesign. Just ensure your system is set to automatically check for updates as soon as they're available. View the full article

Google Sheets for project management is a flexible, cloud-based tool that allows teams to organize data, plan projects and track progress collaboratively. It’s a free and accessible option for teams of all sizes that need to create simple task lists, project timelines and budgets. With real-time updates and easy sharing features, Google Sheets helps teams stay aligned, monitor deadlines and communicate changes instantly, making it a useful starting point for basic project tracking and collaboration. Can Google Sheets Be Used for Project Management? Yes, Google Sheets can be used for project management. Teams often use it to create task trackers, Gantt charts and project timelines. Its spreadsheet format makes it easy to customize columns, apply formulas and filter information for specific project needs. It’s especially helpful for small teams managing straightforward projects or those already familiar with Google Workspace tools. However, as projects grow more complex, Google Sheets may struggle with advanced needs like workload balancing, resource tracking and automation. Project management software provides a more structured approach to organizing and controlling projects than Google Sheets. These platforms include tools for scheduling, collaboration and progress tracking in one integrated system. Unlike spreadsheets, which rely on manual updates, project management software automates notifications, time tracking and reporting, allowing teams to save time and reduce errors while managing complex workflows. ProjectManager is the best alternative to Google Sheets for project management because it offers dynamic project views, including Gantt charts that link dependencies, filter for the critical path and set a baseline to track progress in real time, plus other project views such as task lists and kanban boards. Our real-time dashboards track performance metrics instantly and have AI summaries and recommendations, while built-in resource management and cost-tracking features ensure every project stays on schedule and within budget. Get started with ProjectManager today for free. /wp-content/uploads/2025/03/Gantt-CTA-2025.jpgLearn more Advantages of Using Google Sheets for Project Management Google Sheets is a versatile and accessible tool for managing projects, especially for small teams or startups. Its collaborative features and customization options make it easy to plan, track and share project data in real time without the need for expensive software subscriptions. Free and cloud-based accessibility Real-time collaboration and version history Easy integration with other Google Workspace tools Customizable dashboards and charts Simple task tracking using filters and color codes Supports basic automation through Google Apps Script Disadvantages of Using Google Sheets for Project Management While Google Sheets offers flexibility, it lacks advanced project management features that professionals need. Managing large or complex projects can become error-prone and time-consuming, as the tool doesn’t include built-in scheduling, resource management or dependency tracking capabilities found in dedicated project management software. Not designed for project management, so it lacks many project planning, scheduling and monitoring tools and features Limited automation and workflow features No built-in Gantt charts or task dependencies Difficult to manage permissions for large teams Risk of data errors in manual entry Poor scalability for complex projects No centralized dashboard for portfolio tracking Related: 32 Must-Have Project Management Templates for Google Sheets How to Use Google Sheets for Project Management Google Sheets project management begins with organizing your project data clearly and efficiently. By setting up your sheet with defined sections for tasks, timelines and responsibilities, you can create a structured foundation that supports tracking and collaboration. Using formulas, filters and formatting helps automate updates and visualize progress throughout the project lifecycle. 1. Define the Scope of Your Project Using a Google Sheets Work Breakdown Structure To define your project scope in Google Sheets, start by building a work breakdown structure (WBS) that lists all major deliverables and the smaller tasks needed to complete them. Use indentation or color coding to organize tasks by phase or department. Assign owners, start dates and deadlines in adjacent columns to create clear accountability. You can also use simple formulas to calculate total task durations or identify dependencies, allowing your Google Sheets project management layout to serve as both a planning and tracking tool for the full project lifecycle. /wp-content/uploads/2023/08/google-sheet-wbs-template-600x236.jpg 2. Make a Project Timeline with a Google Sheets Gantt Chart To create a project timeline in Google Sheets, start by listing all project tasks with their start and end dates in adjacent columns. Use conditional formatting to fill cells corresponding to the task duration, creating a visual bar chart effect that represents your timeline. Adjust colors to distinguish between phases or milestones for better clarity. This simple Google Sheets Gantt chart helps you monitor progress, spot delays and keep team members aligned on deadlines without needing additional project management software. /wp-content/uploads/2024/10/Gantt-diagram-template-for-Google-Sheets.png 3. Make a Project Budget with Google Sheets To build a project budget in Google Sheets, list all project expenses such as labor, materials, equipment and overhead in one column, then use formulas to calculate totals automatically. You can categorize costs by task or department for better visibility. Conditional formatting helps flag overspending as costs are updated. With built-in charting tools, you can visualize budget performance and compare planned versus actual spending. Using Google Sheets for project budgeting gives teams flexibility and real-time collaboration without the need for paid tools. /wp-content/uploads/2024/01/Google-Sheets-budget-template-600x207.png 4. Identify Potential Project Risks with a Risk Register in Google Sheets To create a risk register in Google Sheets, list all potential project risks in rows and include columns for probability, impact, mitigation strategies and assigned owners. Use data validation to categorize risks as low, medium or high and apply conditional formatting to highlight critical threats. You can also calculate a risk score by multiplying probability and impact values. This helps project teams visualize and prioritize risks early, allowing proactive planning and timely mitigation directly within Google Sheets. /wp-content/uploads/2025/11/Google-Sheets-Risk-Tracking-Template-600x173.png 5. Manage Tasks and Workflows with a Google Sheets Kanban Board To set up a kanban board in Google Sheets, create columns for task stages such as To Do, In Progress and Done. List each task in rows and move them across columns as work progresses. Use color coding to indicate priority or assigned team members. You can also add checkboxes or drop-down menus to track status and deadlines. This simple visual system in Google Sheets helps teams manage workflows, monitor progress and ensure tasks are completed on time without needing specialized software. /wp-content/uploads/2024/03/Google-Sheets-kanban-board-template-600x228.webp 6. Document Changes to the Project Plan with a Google Sheets Change Log Creating a change log in Google Sheets involves setting up columns for change ID, date, description, requester, impact, status and resolution. Each time a modification to the project plan occurs, enter a new row with all relevant details. You can use filters and conditional formatting to quickly identify open changes or high-priority items. This approach in Google Sheets allows teams to track adjustments, maintain a record of decisions and ensure transparency in project updates without relying on complex software. /wp-content/uploads/2024/11/Change-Log-Template-for-Google-Sheets-600x248.webp 7. Monitor the Status of Your Project with a Google Sheets Project Status Report To create a project status report in Google Sheets, set up columns for task name, owner, start date, end date, progress percentage, priority and any issues or blockers. Use color coding or conditional formatting to highlight completed, in-progress or delayed tasks. Project managers can update this sheet regularly to visualize project performance, track milestones and quickly identify areas that need attention. This simple Google Sheets tactic helps teams stay aligned and informed without complex reporting tools. /wp-content/uploads/2025/11/Google-Sheets-Status-Report-600x343.png 8. Track Hours Worked and Labor Costs with a Timesheet for Google Sheets To track hours worked and labor costs in Google Sheets, create a table with columns for employee name, date, task, hours worked, hourly rate and total cost. Use formulas to calculate daily, weekly and total hours and costs automatically. Conditional formatting can highlight overtime or discrepancies. Project managers can update this sheet regularly to monitor team productivity, manage labor budgets and make informed staffing decisions. Use this Google Sheets timesheet to simplify tracking without specialized software. /wp-content/uploads/2025/08/Weekly-timesheet-template-Google-Sheets-600x297.png ProjectManager Is Much Better than Google Sheets for Project Management ProjectManager offers multiple project views that go beyond the limitations of Google Sheets. Managers can switch between Gantt charts, kanban boards and task lists to visualize project progress in ways that suit different stakeholders. These multiple views allow teams to quickly identify bottlenecks, adjust timelines and prioritize tasks, making project planning and execution more efficient than static spreadsheets. Optimize Resource Management ProjectManager helps managers allocate and monitor resources effectively using tools like the team page, workload charts and real-time resource tracking. The team page gives an overview of who is assigned to what and their progress, workload charts prevent overallocation and real-time tracking ensures tasks and hours are aligned with the project plan. These features streamline resource management, improve collaboration and prevent burnout, offering far more control than manual Google Sheets tracking. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Track Progress and Performance With ProjectManager, tracking progress is powerful and dynamic. AI-powered dashboards and reports provide instant insights into project health, timesheets capture labor hours accurately and real-time updates feed into workload charts and team pages. Managers can monitor costs, timelines and task completion in one place, allowing for proactive decisions and better project outcomes. This level of integrated tracking goes well beyond what Google Sheets can offer. /wp-content/uploads/2025/10/AI-Insights-Light-Mode-Dashboard-GPT5.png Related Google Sheets Content Still looking at Google Sheets for project management? Here are a couple of links that will take you to more free templates that can help manage projects for those not ready to upgrade to project management software. 5 Google Sheets Dashboard Templates for Business and Project Management 32 Must-Have Project Management Templates for Google Sheets and Google Docs ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Get started with ProjectManager today for free. The post How to Use Google Sheets for Project Management appeared first on ProjectManager. View the full article