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Most organizations genuinely want to support their people. We invest in wellness apps, coaching programs, and leadership development, all with good intentions. Yet burnout rates keep climbing. Aflac’s WorkForces Report from November 2024 referenced that burnout affected nearly 3 in 5 American workers with employees experiencing high levels of stress rising to 38% in 2024, up from 33% in 2023. The issue isn’t effort or resources. It may simply be that we’re solving for the wrong problem. I recently sat down with Natallia Miranchuk, founder of SOULA, an AI-powered emotional support platform that combines neuroscience, health expertise, and artificial intelligence to address workplace wellbeing. While her research has focused primarily on women, the insights she shared have implications for how we support all high performers—regardless of gender. SOULA recently completed a pilot program with InDrive, a global unicorn with over 2,000 employees. The results were remarkable: 67% sustained engagement among participants—compared to the industry standard of just 3% for wellness apps like Calm or Headspace. Participants returned to the platform four to six times weekly for what Miranchuk calls “self-reflection therapy”—brief, 10-minute sessions that don’t require scheduling a therapist or waiting for a weekly coaching call. What the data says Here’s what the data revealed—insights that can reshape how any leader thinks about sustaining high performance. Care before you push. Many workplace wellness approaches emphasize optimization: go further, achieve more, level up. These aren’t bad instincts—ambition matters. But Miranchuk’s research suggests that sustainable performance starts somewhere different. “When a person feels genuinely cared for,” she told me, “they can do whatever they want.” This isn’t soft thinking—it’s neuroscience. Feeling psychologically safe and supported activates the neural pathways that enable creativity, risk-taking, and resilience. Leaders who model care aren’t coddling their teams; they’re creating the conditions for sustained excellence. Support works best in the moment. The InDrive pilot’s most surprising finding wasn’t just the engagement rate—it was when people sought support. They didn’t wait for scheduled therapy sessions or monthly check-ins. They needed emotional processing in real time, multiple times throughout the week. This challenges the conventional model of periodic wellness interventions. Just as we’ve learned that feedback works best when it’s timely, emotional support may be most effective when it’s available on-hand rather than on-schedule. For leaders, this means creating cultures where checking in isn’t a calendar event—it’s woven into daily rhythms. Personalization matters more than we thought. Miranchuk’s work highlights how one-size-fits-all wellness programs often miss the mark. Her research with women revealed that biological cycles, hormonal patterns, and stress responses vary significantly—and generic tools don’t account for these differences. But the broader principle applies to everyone: we all have unique rhythms, energy patterns, and recovery needs. Building what Miranchuk calls “soft resilience”—the capacity to sustain performance over time—requires self-awareness about our individual cycles and designing routines that prevent burnout rather than treating it after the fact. The best leaders help their people discover what sustainable performance looks like for them specifically. Authentic care creates community organically. When the InDrive pilot introduced a simple practice—asking “How are you today?” and genuinely listening for three minutes—something unexpected happened. Participants spontaneously formed support networks outside the program. They started helping each other with childcare, sharing meals, coordinating logistics. Workplace belonging emerged not from team-building exercises but from authentic presence. This is what I call Inside Out work: when leaders model genuine care, it cascades through the organization in ways no program can manufacture. Ambition is evolving. Perhaps most intriguingly, Miranchuk has observed senior leaders—particularly women, but increasingly men too—redefining what ambition means to them. They’re not losing drive; they’re seeking impact-oriented work where they can see meaningful outcomes. The old model of climbing for climbing’s sake is giving way to a desire for purpose and visible contribution. Organizations that understand this shift will retain their best talent. Those that don’t may find their most capable people leaving for entrepreneurship, consulting, or social impact ventures where the connection between effort and meaning feels more direct. Three things you can try this week First, examine your wellness offerings with fresh eyes. Ask: Are these tools designed for how people actually experience stress and recovery? Or are they productivity tools dressed in wellness language? Second, model the pause. Before your next team meeting, try opening with “How are you today?”—and actually listen. Three minutes of genuine presence can shift the tenor of an entire team. Third, expand your metrics. Alongside productivity outputs, start noticing energy sustainability. What practices help your people run longer without burning out? What does sustainable excellence actually look like on your team? The organizations that will thrive in the coming years won’t necessarily be those with the most sophisticated technology or the most aggressive growth targets. They’ll be the ones that understand a fundamental truth: high performers don’t always need to be pushed harder. Sometimes they need to give themselves permission to breathe—and be trusted to take it from there. View the full article

When you’re waiting for a background check, comprehension of the timeline can help you manage your expectations. Typically, these checks take between 2 to 4 business days, depending on various factors. Employment verifications usually take 1 to 3 days, whereas criminal checks may vary considerably based on jurisdiction. Nonetheless, there are several reasons why delays might occur. Curious about what can slow down the process or how to expedite it? Key Takeaways Standard background checks typically take between 2 to 4 business days to complete. Employment verification usually requires 1 to 3 business days, depending on employer responsiveness. Criminal background checks can take 1 to 5 business days, influenced by local or federal searches. Education verifications may range from a few days to over a week, based on institutional responsiveness. Delays can occur due to incomplete information or unresponsive former employers and educational institutions. Understanding Background Check Timelines When you’re managing the hiring process, comprehending background check timelines is vital, as it can greatly affect both you and your potential employer. Typically, how long does a background check take in the U.S.? Expect it to span between 2 to 4 business days for standard checks, whereas international verifications might take 10 to 15 days because of varying data privacy laws. Employment verification usually requires 1 to 3 business days, but delays can happen if past employers are slow to respond. Criminal checks can take from a few hours to several days, depending on the jurisdiction and court efficiency. Education verifications often take several days to over a week, especially during school vacations. Be mindful that incomplete candidate information or slow responses from references can further prolong the process. Comprehending these timelines is vital for a smoother hiring experience. Types of Background Checks When you’re undergoing a background check, it’s important to know the various types involved. Common checks include criminal, employment, education, and motor vehicle records, each with different timing for the verification process. Comprehending these types can help you anticipate how long your background check might take and prepare accordingly. Common Check Types Background checks are essential tools used by employers, landlords, and other organizations to assess an individual’s history and qualifications. Common check types include criminal background checks, which usually take between 1 to 5 business days, depending on the jurisdiction. Employment verifications often take 1 to 3 business days, but delays can happen if former employers are slow to respond. Education verifications can range from a few days to over a week, influenced by institutional responsiveness. Motor vehicle record (MVR) checks typically complete within minutes, thanks to digital databases. Additional checks, like credit history or professional license verifications, may take several days to weeks, depending on the complexity and third-party responsiveness. Verification Process Timing How quickly does the verification process for background checks unfold? The timing varies based on the type of check being conducted. For employment verification, expect 1 to 3 business days. Criminal checks can wrap up within 1 to 2 days for local searches, but federal checks might take up to a week. Education verification timing ranges from a few days to over a week, depending on school responsiveness. Reference checks typically require 2 to 3 business days. Type of Check Average Time Factors Affecting Time Employment Verification 1 to 3 business days Responsiveness of former employers Criminal Background 1 to 2 business days Local vs. federal checks Education Verification Few days to over a week School responsiveness Understanding these timelines can help you know how long does an employment background check take. How Long Does An Employment Background Check Take? Ever wonder how long an employment background check might take? Typically, how long do employment background checks take can vary considerably based on several factors. Usually, the process ranges from a few minutes to five business days. Employment verification, which checks your work history, typically takes one to three business days. This timeline is heavily influenced by how quickly your former employers respond. Education verification can likewise take two to three business days, but delays may occur if schools are on break or unresponsive. Furthermore, if your candidate information is incomplete or if there are additional checks required, this can extend the overall duration of the background check. As a result, it’s important to confirm all your information is accurate and accessible to expedite the process. By comprehending these timelines, you can better manage your expectations during your job application expedition. How Long Does A Criminal Background Check Take? When considering the timeline for a criminal background check, you might wonder what factors affect its duration. Typically, in the U.S., how long does a criminal background check take? For state searches, it usually requires 1 to 2 business days, whereas federal checks can often be completed within a day. Nonetheless, if additional verification or multi-jurisdictional checks are necessary, the process can extend to a few days or even weeks. In the UK, DBS checks take between 2 to 7 days, depending on the required clearance level. International checks can last from 1 week to 4 weeks, influenced by local data privacy laws. Be aware that delays may occur because of incomplete candidate information, slow responses from courts or law enforcement agencies, and the need for manual verification in non-digitized records. Comprehending these factors helps set realistic expectations for your background check timeline. How Long Does An MVR Check Take? When you request an MVR check, you can usually expect it to take just a few minutes, especially with most states offering immediate online access to driving records. Nevertheless, if a manual request is needed, it might stretch to several days, depending on the state’s processing efficiency and demand. Keep in mind that factors like the complexity of a candidate’s driving history can likewise impact how quickly you receive the results. Typical Completion Time Typically, a Motor Vehicle Record (MVR) check can be completed within minutes, thanks to the efficient digital databases maintained by various states. Nevertheless, if manual requests for records are necessary, the turnaround time can extend to a few days. The speed of these checks varies by state; some jurisdictions provide immediate online access, whereas others may require additional processing time. When employers conduct MVR checks, they’re verifying your driving history, which includes license status, violations, and accidents. To help speed up the MVR check process, make certain your identifying information—like your driver’s license number and state of issuance—is accurate and readily available. Factors Affecting Duration Several factors influence how long an MVR check takes to complete. Typically, an MVR check can be finished within minutes, thanks to digital state databases. Nevertheless, if your request requires manual processing, the time frame can extend considerably. The state you’re in also plays an essential role; some states have more digitized records than others, affecting the speed of retrieval. Accessibility to required records is critical—if they’re easy to access, you’ll get faster results. Furthermore, if your check involves multiple states or requires extra information, expect delays. How Long Does Employment Verification Take? How long does employment verification actually take? Typically, it ranges from 1 to 3 business days, but this can vary based on how quickly your previous employers respond. If you have an extensive job history or are verifying international work, expect longer delays. Utilizing services like The Work Number can greatly speed up the process by providing instant employment reports. To give you a clearer idea, check out the table below: Factors Timeframe Notes Responsive Employers 1-3 Business Days Quick replies help expedite. Extensive Job History 3-7 Business Days More details require more time. International Verification 1 week or more Additional checks increase duration. Using Verification Services Instant Services can provide quick results. Keep in mind that preparing your documentation ahead of time can help streamline the process. How Long Does Education Verification Take? When you’re undergoing a background check, the education verification process can vary in duration. It usually takes a few days to over a week, influenced by factors like the responsiveness of the school and whether it’s during a holiday. Providing accurate details about your educational institution can help streamline the process, reducing delays and ensuring quicker results. Duration Variability Factors Though the duration of education verification can vary greatly, it usually takes anywhere from a few days to over a week. Factors influencing this timeline include school responsiveness, holidays, and the verification method used. For instance, automated systems can yield results quickly, whereas manual methods may introduce delays. Factor Impact on Duration School Holidays Can extend wait times Verification Method Automated is faster Third-party Reliance May slow down the process Candidate’s Details More details speed up checks Institutional Policies Varies by school Verification Process Steps Comprehending the verification process steps for education can help you anticipate how long it might take to complete. Education verification typically takes anywhere from a few days to over a week, largely depending on how responsive the institutions are. If the school uses third-party verification services, or if you provide detailed information about your academic history, the process can be expedited. Precise details, such as the institution’s name and graduation dates, minimize back-and-forth communication, speeding things up. Nevertheless, keep in mind that delays can occur during school vacations when staff may be unavailable. For international education verifications, expect longer durations because of different processes and potential translation needs, which eventually affects how long does a work background check take. Impact of School Holidays School holidays can greatly impact the timeline of education verification. When you’re asking how long does it take to receive a background check, keep in mind that educational institutions may have reduced staff or be closed during these breaks. This can lead to delays, as verifying degrees and attendance dates often requires reaching out to schools directly. Normally, education verifications take 2 to 3 business days, but during peak times like summer vacations or holidays, this duration can extend considerably. To help speed up the process, providing precise details about your school, such as attendance dates and degree information, can minimize back-and-forth communication and ultimately reduce delays in your background check. How Long Does A State Background Check Take? When you’re curious about how long a state background check takes, it’s important to recognize that the timeframe can vary greatly based on several factors. Typically, a state background check can take one to two business days. Nevertheless, the specific state and record accessibility play vital roles. Factor Timeframe Online Searchable States Within 1 business day Manual Requests 2+ business days Non-Digitized Records Longer than average If a state has an extensive database and streamlined processes, you’ll likely see faster results. On the other hand, states with less digital infrastructure may take longer. Remember, if there are discrepancies or additional information needed, it could delay how long the background check takes. Grasping these factors can help manage your expectations effectively. What Can Cause Delays In The Background Check Process? Several factors can lead to delays in the background check process, impacting how quickly you receive results. If you provide incomplete or inaccurate information, such as the wrong Social Security number or outdated addresses, it can considerably slow things down. Furthermore, delays from former employers or educational institutions when verifying your history can extend the overall timeline by several days. In jurisdictions with non-digitized records, accessing necessary documents may require in-person visits, which likewise introduces delays. If your check involves multiple jurisdictions or international searches, varying regulations can prolong processing times. Finally, using aliases or nicknames can complicate searches, requiring extra time to confirm that all relevant records are accurately identified and verified. As a result, comprehending these potential setbacks is vital when considering how long a background check can take. Speed Up Your Background Check Process With GoodHire To streamline your hiring process, GoodHire offers a fast and efficient background check solution that can help you get results in just a few minutes. By leveraging digital databases and advanced technology, GoodHire guarantees that you understand how long a pre-employment background check takes, minimizing delays and inaccuracies. Here’s how GoodHire improves your experience: Feature Benefits Impact on Time Digital databases Quick access to information Reduces search time Candidate portals Fast consent gathering Speeds up verification Low dispute rate Accurate initial results Minimizes rechecks Streamlined processes Efficient data collection Shortens overall timeline With GoodHire, you can expect a smooth candidate experience and maintain a qualified hiring pipeline without unnecessary delays. Goodhire’S Platform Is Built to Optimize Turnaround Times GoodHire’s platform is designed with a primary focus on optimizing turnaround times for background checks, ensuring that employers receive timely results without sacrificing accuracy. Typically, you’ll find that how long it takes a background check to come back can be just a few minutes, thanks to GoodHire’s use of advanced technology and digital databases. This approach streamlines the hiring process, allowing you to make faster decisions. The platform additionally boasts a low dispute rate, reflecting the high accuracy of the results, which helps maintain a qualified hiring pipeline and minimizes candidate drop-off. Compliance with FCRA regulations is another critical feature, as GoodHire provides educational insights for employers on necessary steps if adverse action is taken. By emphasizing quick results and transparency, GoodHire not only improves the efficiency of the background check process but also elevates the overall candidate experience, making it smoother and more straightforward for everyone involved. Frequently Asked Questions How Long Do Most Pre-Employment Background Checks Take? Most pre-employment background checks take between 2 to 4 business days to complete. Local criminal checks usually wrap up in about 1 to 2 days, whereas federal checks can extend to a week or more. Employment verification typically requires 1 to 3 business days, but delays can arise if former employers are slow to respond. Education verifications might take a few days to over a week, depending on the institution’s responsiveness. What Is a Red Flag in a Background Check? A red flag in a background check indicates discrepancies or concerning information about a candidate. This can include undisclosed criminal records, inconsistent employment history, or unexplained gaps in employment. Furthermore, inaccuracies like misspelled names or incorrect dates can raise concerns. Although a red flag doesn’t automatically disqualify you, it often prompts employers to seek clarification. Comprehending the context behind these issues is vital for informed hiring decisions. What’s the Fastest a Background Check Can Be Done? The fastest a background check can be completed is often within minutes, especially for Motor Vehicle Record checks, which access digital state databases. Criminal checks may take just one day for federal searches. Employment verification can as well be expedited via services like The Work Number. Education verifications are quick too, particularly with resources like the National Student Clearinghouse, even if they might take longer during school breaks. How Do I Know if I Will Pass a Background Check? To know if you’ll pass a background check, start by reviewing your criminal history for any issues. Make certain your employment and education details are accurate, as verification can reveal discrepancies. Consider any aliases that might complicate searches. In addition, outstanding legal matters can impact your results. Finally, keep in mind that you must give consent for the check, and submitting your documents without delay can help avoid setbacks in the process. Conclusion In conclusion, the duration of a background check can vary based on the type and complexity of the verification needed. Employment checks typically take 1 to 3 days, whereas criminal checks may extend from a few hours to several days, depending on the jurisdiction. Delays can arise from incomplete information or unresponsive sources. By comprehending these timelines and potential issues, you can better navigate the background check process and guarantee a smoother experience. Image via Google Gemini and ArtSmart This article, "How Long Does a Background Check Take?" was first published on Small Business Trends View the full article

When you’re waiting for a background check, comprehension of the timeline can help you manage your expectations. Typically, these checks take between 2 to 4 business days, depending on various factors. Employment verifications usually take 1 to 3 days, whereas criminal checks may vary considerably based on jurisdiction. Nonetheless, there are several reasons why delays might occur. Curious about what can slow down the process or how to expedite it? Key Takeaways Standard background checks typically take between 2 to 4 business days to complete. Employment verification usually requires 1 to 3 business days, depending on employer responsiveness. Criminal background checks can take 1 to 5 business days, influenced by local or federal searches. Education verifications may range from a few days to over a week, based on institutional responsiveness. Delays can occur due to incomplete information or unresponsive former employers and educational institutions. Understanding Background Check Timelines When you’re managing the hiring process, comprehending background check timelines is vital, as it can greatly affect both you and your potential employer. Typically, how long does a background check take in the U.S.? Expect it to span between 2 to 4 business days for standard checks, whereas international verifications might take 10 to 15 days because of varying data privacy laws. Employment verification usually requires 1 to 3 business days, but delays can happen if past employers are slow to respond. Criminal checks can take from a few hours to several days, depending on the jurisdiction and court efficiency. Education verifications often take several days to over a week, especially during school vacations. Be mindful that incomplete candidate information or slow responses from references can further prolong the process. Comprehending these timelines is vital for a smoother hiring experience. Types of Background Checks When you’re undergoing a background check, it’s important to know the various types involved. Common checks include criminal, employment, education, and motor vehicle records, each with different timing for the verification process. Comprehending these types can help you anticipate how long your background check might take and prepare accordingly. Common Check Types Background checks are essential tools used by employers, landlords, and other organizations to assess an individual’s history and qualifications. Common check types include criminal background checks, which usually take between 1 to 5 business days, depending on the jurisdiction. Employment verifications often take 1 to 3 business days, but delays can happen if former employers are slow to respond. Education verifications can range from a few days to over a week, influenced by institutional responsiveness. Motor vehicle record (MVR) checks typically complete within minutes, thanks to digital databases. Additional checks, like credit history or professional license verifications, may take several days to weeks, depending on the complexity and third-party responsiveness. Verification Process Timing How quickly does the verification process for background checks unfold? The timing varies based on the type of check being conducted. For employment verification, expect 1 to 3 business days. Criminal checks can wrap up within 1 to 2 days for local searches, but federal checks might take up to a week. Education verification timing ranges from a few days to over a week, depending on school responsiveness. Reference checks typically require 2 to 3 business days. Type of Check Average Time Factors Affecting Time Employment Verification 1 to 3 business days Responsiveness of former employers Criminal Background 1 to 2 business days Local vs. federal checks Education Verification Few days to over a week School responsiveness Understanding these timelines can help you know how long does an employment background check take. How Long Does An Employment Background Check Take? Ever wonder how long an employment background check might take? Typically, how long do employment background checks take can vary considerably based on several factors. Usually, the process ranges from a few minutes to five business days. Employment verification, which checks your work history, typically takes one to three business days. This timeline is heavily influenced by how quickly your former employers respond. Education verification can likewise take two to three business days, but delays may occur if schools are on break or unresponsive. Furthermore, if your candidate information is incomplete or if there are additional checks required, this can extend the overall duration of the background check. As a result, it’s important to confirm all your information is accurate and accessible to expedite the process. By comprehending these timelines, you can better manage your expectations during your job application expedition. How Long Does A Criminal Background Check Take? When considering the timeline for a criminal background check, you might wonder what factors affect its duration. Typically, in the U.S., how long does a criminal background check take? For state searches, it usually requires 1 to 2 business days, whereas federal checks can often be completed within a day. Nonetheless, if additional verification or multi-jurisdictional checks are necessary, the process can extend to a few days or even weeks. In the UK, DBS checks take between 2 to 7 days, depending on the required clearance level. International checks can last from 1 week to 4 weeks, influenced by local data privacy laws. Be aware that delays may occur because of incomplete candidate information, slow responses from courts or law enforcement agencies, and the need for manual verification in non-digitized records. Comprehending these factors helps set realistic expectations for your background check timeline. How Long Does An MVR Check Take? When you request an MVR check, you can usually expect it to take just a few minutes, especially with most states offering immediate online access to driving records. Nevertheless, if a manual request is needed, it might stretch to several days, depending on the state’s processing efficiency and demand. Keep in mind that factors like the complexity of a candidate’s driving history can likewise impact how quickly you receive the results. Typical Completion Time Typically, a Motor Vehicle Record (MVR) check can be completed within minutes, thanks to the efficient digital databases maintained by various states. Nevertheless, if manual requests for records are necessary, the turnaround time can extend to a few days. The speed of these checks varies by state; some jurisdictions provide immediate online access, whereas others may require additional processing time. When employers conduct MVR checks, they’re verifying your driving history, which includes license status, violations, and accidents. To help speed up the MVR check process, make certain your identifying information—like your driver’s license number and state of issuance—is accurate and readily available. Factors Affecting Duration Several factors influence how long an MVR check takes to complete. Typically, an MVR check can be finished within minutes, thanks to digital state databases. Nevertheless, if your request requires manual processing, the time frame can extend considerably. The state you’re in also plays an essential role; some states have more digitized records than others, affecting the speed of retrieval. Accessibility to required records is critical—if they’re easy to access, you’ll get faster results. Furthermore, if your check involves multiple states or requires extra information, expect delays. How Long Does Employment Verification Take? How long does employment verification actually take? Typically, it ranges from 1 to 3 business days, but this can vary based on how quickly your previous employers respond. If you have an extensive job history or are verifying international work, expect longer delays. Utilizing services like The Work Number can greatly speed up the process by providing instant employment reports. To give you a clearer idea, check out the table below: Factors Timeframe Notes Responsive Employers 1-3 Business Days Quick replies help expedite. Extensive Job History 3-7 Business Days More details require more time. International Verification 1 week or more Additional checks increase duration. Using Verification Services Instant Services can provide quick results. Keep in mind that preparing your documentation ahead of time can help streamline the process. How Long Does Education Verification Take? When you’re undergoing a background check, the education verification process can vary in duration. It usually takes a few days to over a week, influenced by factors like the responsiveness of the school and whether it’s during a holiday. Providing accurate details about your educational institution can help streamline the process, reducing delays and ensuring quicker results. Duration Variability Factors Though the duration of education verification can vary greatly, it usually takes anywhere from a few days to over a week. Factors influencing this timeline include school responsiveness, holidays, and the verification method used. For instance, automated systems can yield results quickly, whereas manual methods may introduce delays. Factor Impact on Duration School Holidays Can extend wait times Verification Method Automated is faster Third-party Reliance May slow down the process Candidate’s Details More details speed up checks Institutional Policies Varies by school Verification Process Steps Comprehending the verification process steps for education can help you anticipate how long it might take to complete. Education verification typically takes anywhere from a few days to over a week, largely depending on how responsive the institutions are. If the school uses third-party verification services, or if you provide detailed information about your academic history, the process can be expedited. Precise details, such as the institution’s name and graduation dates, minimize back-and-forth communication, speeding things up. Nevertheless, keep in mind that delays can occur during school vacations when staff may be unavailable. For international education verifications, expect longer durations because of different processes and potential translation needs, which eventually affects how long does a work background check take. Impact of School Holidays School holidays can greatly impact the timeline of education verification. When you’re asking how long does it take to receive a background check, keep in mind that educational institutions may have reduced staff or be closed during these breaks. This can lead to delays, as verifying degrees and attendance dates often requires reaching out to schools directly. Normally, education verifications take 2 to 3 business days, but during peak times like summer vacations or holidays, this duration can extend considerably. To help speed up the process, providing precise details about your school, such as attendance dates and degree information, can minimize back-and-forth communication and ultimately reduce delays in your background check. How Long Does A State Background Check Take? When you’re curious about how long a state background check takes, it’s important to recognize that the timeframe can vary greatly based on several factors. Typically, a state background check can take one to two business days. Nevertheless, the specific state and record accessibility play vital roles. Factor Timeframe Online Searchable States Within 1 business day Manual Requests 2+ business days Non-Digitized Records Longer than average If a state has an extensive database and streamlined processes, you’ll likely see faster results. On the other hand, states with less digital infrastructure may take longer. Remember, if there are discrepancies or additional information needed, it could delay how long the background check takes. Grasping these factors can help manage your expectations effectively. What Can Cause Delays In The Background Check Process? Several factors can lead to delays in the background check process, impacting how quickly you receive results. If you provide incomplete or inaccurate information, such as the wrong Social Security number or outdated addresses, it can considerably slow things down. Furthermore, delays from former employers or educational institutions when verifying your history can extend the overall timeline by several days. In jurisdictions with non-digitized records, accessing necessary documents may require in-person visits, which likewise introduces delays. If your check involves multiple jurisdictions or international searches, varying regulations can prolong processing times. Finally, using aliases or nicknames can complicate searches, requiring extra time to confirm that all relevant records are accurately identified and verified. As a result, comprehending these potential setbacks is vital when considering how long a background check can take. Speed Up Your Background Check Process With GoodHire To streamline your hiring process, GoodHire offers a fast and efficient background check solution that can help you get results in just a few minutes. By leveraging digital databases and advanced technology, GoodHire guarantees that you understand how long a pre-employment background check takes, minimizing delays and inaccuracies. Here’s how GoodHire improves your experience: Feature Benefits Impact on Time Digital databases Quick access to information Reduces search time Candidate portals Fast consent gathering Speeds up verification Low dispute rate Accurate initial results Minimizes rechecks Streamlined processes Efficient data collection Shortens overall timeline With GoodHire, you can expect a smooth candidate experience and maintain a qualified hiring pipeline without unnecessary delays. Goodhire’S Platform Is Built to Optimize Turnaround Times GoodHire’s platform is designed with a primary focus on optimizing turnaround times for background checks, ensuring that employers receive timely results without sacrificing accuracy. Typically, you’ll find that how long it takes a background check to come back can be just a few minutes, thanks to GoodHire’s use of advanced technology and digital databases. This approach streamlines the hiring process, allowing you to make faster decisions. The platform additionally boasts a low dispute rate, reflecting the high accuracy of the results, which helps maintain a qualified hiring pipeline and minimizes candidate drop-off. Compliance with FCRA regulations is another critical feature, as GoodHire provides educational insights for employers on necessary steps if adverse action is taken. By emphasizing quick results and transparency, GoodHire not only improves the efficiency of the background check process but also elevates the overall candidate experience, making it smoother and more straightforward for everyone involved. Frequently Asked Questions How Long Do Most Pre-Employment Background Checks Take? Most pre-employment background checks take between 2 to 4 business days to complete. Local criminal checks usually wrap up in about 1 to 2 days, whereas federal checks can extend to a week or more. Employment verification typically requires 1 to 3 business days, but delays can arise if former employers are slow to respond. Education verifications might take a few days to over a week, depending on the institution’s responsiveness. What Is a Red Flag in a Background Check? A red flag in a background check indicates discrepancies or concerning information about a candidate. This can include undisclosed criminal records, inconsistent employment history, or unexplained gaps in employment. Furthermore, inaccuracies like misspelled names or incorrect dates can raise concerns. Although a red flag doesn’t automatically disqualify you, it often prompts employers to seek clarification. Comprehending the context behind these issues is vital for informed hiring decisions. What’s the Fastest a Background Check Can Be Done? The fastest a background check can be completed is often within minutes, especially for Motor Vehicle Record checks, which access digital state databases. Criminal checks may take just one day for federal searches. Employment verification can as well be expedited via services like The Work Number. Education verifications are quick too, particularly with resources like the National Student Clearinghouse, even if they might take longer during school breaks. How Do I Know if I Will Pass a Background Check? To know if you’ll pass a background check, start by reviewing your criminal history for any issues. Make certain your employment and education details are accurate, as verification can reveal discrepancies. Consider any aliases that might complicate searches. In addition, outstanding legal matters can impact your results. Finally, keep in mind that you must give consent for the check, and submitting your documents without delay can help avoid setbacks in the process. Conclusion In conclusion, the duration of a background check can vary based on the type and complexity of the verification needed. Employment checks typically take 1 to 3 days, whereas criminal checks may extend from a few hours to several days, depending on the jurisdiction. Delays can arise from incomplete information or unresponsive sources. By comprehending these timelines and potential issues, you can better navigate the background check process and guarantee a smoother experience. Image via Google Gemini and ArtSmart This article, "How Long Does a Background Check Take?" was first published on Small Business Trends View the full article

Before investing in a franchise, it’s essential to gather specific information from the franchisor. You need to understand the total investment required, any ongoing fees, and the type of training and support offered. Furthermore, evaluating the franchisor’s experience and marketing strategy can provide insights into their reliability and potential for success. Knowing these details helps you make a more informed decision about your investment. So, what questions should you prioritize? Key Takeaways Request a detailed breakdown of the total investment required, including initial fees and ongoing costs to avoid unexpected expenses. Inquire about the training and support provided by the franchisor, including initial training duration and access to ongoing resources. Assess the franchisor’s track record by reviewing their business history, franchise failure rates, and financial performance representations in the FDD. Analyze the local market potential and competitive environment to ensure there is demand for the franchise’s products or services. Clarify the terms of the franchise agreement, including sourcing restrictions, renewal options, and responsibilities to understand long-term implications. What Is the Total Investment Required? When considering a franchise opportunity, you might wonder, what exactly does the total investment entail? The total investment required goes beyond the initial franchise fee; it includes real estate, equipment, supplies, and working capital, which can vary considerably by brand and location. To avoid unexpected expenses, you should ask the franchisor for a detailed breakdown of all costs involved. This is one of the vital franchise questions to ask franchisors. Comprehending your complete financial commitment is critical for evaluating whether the franchise aligns with your budget and financial goals. Furthermore, inquire about any financing options or support available to help you manage the total investment required effectively, ensuring you’re well-prepared before signing any agreements. What Are the Ongoing Fees? When considering a franchise, it’s essential to understand the ongoing fees that come with it. Royalty fees typically range from 4% to 8% of your gross sales, whereas marketing fees may add another 1% to 4%, depending on the franchise agreement. Furthermore, be prepared for other operational costs like supply chain expenses and insurance that won’t always be outlined in the Franchise Disclosure Document. Royalty Fees Overview Royalty fees are a crucial aspect of the franchise model, typically ranging from 4% to 8% of your gross sales. These ongoing fees, paid monthly, fund the franchisor’s support services, marketing initiatives, and brand development. In addition to royalty fees, you may need to contribute to a national or regional marketing fund, which can add another 1% to 4% of your sales. It’s important to clarify whether these fees are calculated before or after deductions like taxes and discounts, as this can affect your profitability. When discussing royalty fees, be sure to ask franchise questions that cover the frequency and method of payment, ensuring you fully understand your financial obligations before committing to a franchise agreement. Additional Costs Considerations Comprehending ongoing fees is crucial to evaluating the overall financial commitment of a franchise. Ongoing fees typically include royalty fees, which range from 4% to 10% of your gross sales, and marketing fees that can add another 1% to 5%. It’s important to clarify how often these payments are made, as they can be weekly or monthly, affecting your cash flow. You should also take into account additional operational costs like technology fees and contributions to national advertising funds. Don’t overlook potential minimum purchase requirements from approved suppliers, which could create unexpected expenses. When reviewing franchise agreements, ask the right questions to ask when franchising, including those from the 50 questions to ask a franchisor and insights from franchise owners. What Kind of Training and Support Is Provided? How well a franchisor equips you with training and support can profoundly impact your success. Start by inquiring about the initial training program‘s duration and content, which should cover operational procedures, customer service, and sales techniques. This guarantees you have a solid foundation before opening. Ask if ongoing training opportunities, like workshops or webinars, are available to keep you updated on industry trends and improvements. Confirm access to support materials, such as manuals and training videos, that can aid you and your staff in daily operations. Evaluate the level of field support, including visits from franchise consultants, and understand the franchisor’s marketing support approach, including local strategies and national campaigns, to drive customer engagement effectively. What Are the Franchisor’S Expectations of Franchisees? When considering a franchise, it’s vital to understand what the franchisor expects from you as a franchisee. You’ll need to commit a specific number of hours to manage the business effectively, follow operational standards to guarantee brand consistency, and engage in ongoing training. Moreover, clear communication with the franchisor is critical for maintaining a successful partnership and meeting their operational goals. Desired Skill Set What skills do franchisors expect from their franchisees to secure a successful partnership? To thrive in this relationship, you’ll need to demonstrate certain key abilities: Leadership Skills: You must effectively manage staff and operations during upholding brand standards. Financial Acumen: It’s vital to manage budgets, analyze financial performance, and guarantee profitability to keep the business thriving. Communication Skills: Strong communication is fundamental for liaising with the franchisor, staff, and customers, making sure everyone is aligned with franchise goals. Moreover, a hands-on approach is often required, as you’ll be actively involved in daily operations and customer interactions. Being adaptable and open to ongoing training will likewise help you maximize the support offered by the franchisor. 2. Operational Commitment Required Franchisors have specific expectations regarding the operational commitment required from franchisees, which is essential for a successful partnership. You should clarify the daily operational duties expected, including management responsibilities and employee oversight, to guarantee alignment with your personal commitment level. Comprehending the time commitment is critical; some franchises may require full-time involvement, whereas others could allow for part-time engagement. Franchise agreements often outline specific performance metrics and operational standards, such as sales targets and customer service protocols. It’s important to assess whether the franchisor expects your hands-on involvement in daily operations or if you can hire staff to manage tasks on your behalf. Moreover, inquire about ongoing training and support to help you meet these operational expectations effectively. 3. Communication Expectations How can effective communication between you and your franchisor influence your business’s success? Clear communication is key to meeting expectations, maintaining brand standards, and ultimately accomplishing your financial goals. Here are three critical expectations franchisors often have for franchisees: Time Commitment: You’re expected to dedicate a specific number of hours each week to manage daily operations, including staff oversight and customer service. Performance Reporting: Regular submission of sales reports and adherence to operational metrics is required to gauge your franchise’s success. Engagement in Training: Participation in scheduled meetings and training sessions is necessary to align with brand goals and guarantee consistency. Understanding these expectations can help you cultivate a productive relationship with your franchisor, leading to a more successful business. What Is the Franchisor’S Track Record? When evaluating a franchisor’s track record, it’s critical to explore their history and performance metrics. Start by examining how long they’ve been in business and the number of franchises currently operating under their brand. Next, assess the franchise’s failure rate by reviewing the Franchise Disclosure Document (FDD), particularly Item 20, which details closed or terminated franchises in recent years. Moreover, look at financial performance representations in Item 19 of the FDD to grasp average sales and profitability of existing units. Analyze trends in franchise growth, including year-over-year expansion rates, to determine market stability. Finally, seek feedback from current franchisees about their success and satisfaction levels, as this can reveal the franchisor’s support and operational effectiveness. What Is the Franchise’S Market Potential? What factors contribute to a franchise’s market potential? Comprehending these elements is vital before making an investment decision. Here are three key aspects to take into account: Local Market Demand: Analyze the demand for the franchise’s products or services. Look at demographic trends and consumer preferences to guarantee they align with your target audience. Competitive Environment: Evaluate local competitors and their market positioning. This helps identify potential challenges and opportunities for growth. Franchisor’s Research: Inquire if the franchisor has conducted market research highlighting growth projections and consumer demand trends in the industry. What Is the Franchisor’S Marketing Strategy? When evaluating a franchisor’s marketing strategy, you should explore the marketing channels they utilize, as these greatly impact brand visibility. It’s likewise crucial to understand any brand awareness initiatives they implement and how they support local marketing efforts for franchisees. Marketing Channels Utilized How effectively does the franchisor utilize various marketing channels to promote the brand? Comprehending their strategy is vital for your investment decision. You’ll want to ask about: National Campaigns: Does the franchisor run effective nationwide marketing initiatives that improve brand visibility? Digital Advertising: How do they leverage online platforms to reach potential customers and engage with them? Local Marketing Support: What resources do they provide for franchisees to guarantee successful community outreach? Additionally, inquire about how marketing fees are allocated and whether local marketing responsibilities fall on you or the franchisor. Finally, ask for metrics or case studies showing the success of their marketing efforts, as this will help assess their effectiveness in driving franchise growth. Brand Awareness Initiatives Brand awareness initiatives play a pivotal role in the overall marketing strategy of a franchisor, influencing how potential customers perceive the brand in the marketplace. It’s crucial to ask about the franchisor’s national marketing efforts, including how much they allocate to advertising campaigns and brand promotion. Comprehending the effectiveness of past marketing campaigns can provide insight into measurable outcomes like increased foot traffic or sales growth. You’ll want to clarify if franchisees are responsible for their local marketing initiatives and what support the franchisor offers for training or guidance. Furthermore, inquire about ongoing marketing fees and how these funds are utilized for both national and local marketing efforts to guarantee transparency in financial matters related to brand awareness. Local Marketing Support What specific local marketing support can you expect from the franchisor? Comprehending how the franchisor aids local marketing efforts is essential. Here are three key areas to explore: Marketing Budget: Ask about the budget for national campaigns and how it benefits your local market. Local Initiative Guidance: Clarify whether you’ll create local marketing initiatives or if the franchisor provides resources and templates. Utilization of Fees: Inquire how marketing fees are allocated, ensuring some funds support your local campaigns. Additionally, consider the effectiveness of the franchisor’s marketing tools, like social media templates or print materials. Look for success stories from current franchisees to gauge the support’s impact on attracting and retaining customers. Are There Any Restrictions on Sourcing Products or Services? When considering a franchise opportunity, it’s crucial to grasp if there are any restrictions on sourcing products or services. Many franchises require you to purchase exclusively from approved vendors, which can limit your supply chain flexibility and affect pricing. These restrictions may hinder your ability to negotiate better rates or explore alternative suppliers, in the end impacting your profitability. Comprehending the specific vendors and products mandated by the franchisor helps you assess compatibility with your operational preferences and local market conditions. Furthermore, inquire about any penalties for sourcing outside the approved vendor list, as this could lead to legal or financial repercussions. Finally, evaluate the quality of approved vendors, as their reliability directly influences your ability to meet customer expectations. What Are the Terms of the Franchise Agreement? Grasping the terms of the franchise agreement is crucial for your long-term success as a franchisee. Comprehending these terms helps you navigate your responsibilities and rights effectively. Here are three key aspects to reflect on: Duration and Renewal: The agreement typically lasts between 5 to 20 years, with renewal options based on your performance and adherence to the terms. Territory Rights: Verify the agreement specifies your exclusive territory to protect against competition from other franchisees. Termination Conditions: Familiarize yourself with the grounds for termination and the procedures for exiting the business to avoid unexpected complications. Can I Speak With Current Franchisees? Have you considered the value of speaking with current franchisees before committing to a franchise? Engaging with them can offer essential insights into the franchisor’s support, operational challenges, and satisfaction with the business model. Franchisees often share their experiences regarding profitability timelines, helping you determine if financial projections match reality. By talking to multiple franchisees, you gain a broader comprehension of the franchise’s culture, communication practices, and how responsive the franchisor is to concerns. It’s wise to ask about the average duration current franchisees have been in operation to assess stability. Finally, gather feedback on initial training and ongoing support to evaluate the adequacy of resources provided by the franchisor. This information is critical for your investment decision. Frequently Asked Questions What Questions Should I Ask a Franchisor? When considering a franchisor, ask about the total investment, including initial fees, real estate, and ongoing costs like royalties. Inquire about the training and support provided, as it’s essential for your success. Clarify their expectations regarding your time commitment and operational involvement to guarantee it aligns with your lifestyle. Research their track record by reviewing the number of franchises, success rates, and seek feedback from current franchisees about their experiences. What to Know Before Investing in a Franchise? Before investing in a franchise, you need to understand the Franchise Disclosure Document (FDD), which provides essential financial information and the franchisor’s legal history. Assess the total financial commitment, including initial fees and ongoing royalties. Talk to current and former franchisees to learn about their experiences and support from the franchisor. Conduct market research to evaluate demand for the franchise in your area, and consider seeking advice from professionals like franchise attorneys and financial consultants. What Are the 4 P’s of Franchising? The 4 P’s of franchising are Product, Price, Place, and Promotion. Product refers to the unique offerings that set the franchise apart and fulfill consumer needs. Price involves the franchise fees and royalties, influencing profitability. Place highlights the locations where the franchise operates, essential for expansion and market reach. Finally, Promotion covers the marketing strategies used to attract customers, including national campaigns and local support for franchisees, ensuring brand visibility and competitiveness. What Is the 7 Day Rule for Franchise? The 7 Day Rule requires franchisors to provide you with a Franchise Disclosure Document (FDD) at least seven days before you sign any agreement or make a payment. This rule guarantees you have enough time to carefully review the FDD, which outlines crucial details about fees, obligations, and financial performance. Conclusion In summary, asking the right questions before investing in a franchise is essential for making an informed decision. By comprehending the total investment, ongoing fees, and the support provided, you can better assess the opportunity. Evaluating the franchisor’s experience, marketing strategy, and franchise agreement terms will help clarify your expectations. Furthermore, speaking with current franchisees gives you valuable insights into the business. Thorough research and communication are key to securing a successful franchise investment. Image via Google Gemini and ArtSmart This article, "10 Essential Questions to Ask a Franchisor Before Investing" was first published on Small Business Trends View the full article

Before investing in a franchise, it’s essential to gather specific information from the franchisor. You need to understand the total investment required, any ongoing fees, and the type of training and support offered. Furthermore, evaluating the franchisor’s experience and marketing strategy can provide insights into their reliability and potential for success. Knowing these details helps you make a more informed decision about your investment. So, what questions should you prioritize? Key Takeaways Request a detailed breakdown of the total investment required, including initial fees and ongoing costs to avoid unexpected expenses. Inquire about the training and support provided by the franchisor, including initial training duration and access to ongoing resources. Assess the franchisor’s track record by reviewing their business history, franchise failure rates, and financial performance representations in the FDD. Analyze the local market potential and competitive environment to ensure there is demand for the franchise’s products or services. Clarify the terms of the franchise agreement, including sourcing restrictions, renewal options, and responsibilities to understand long-term implications. What Is the Total Investment Required? When considering a franchise opportunity, you might wonder, what exactly does the total investment entail? The total investment required goes beyond the initial franchise fee; it includes real estate, equipment, supplies, and working capital, which can vary considerably by brand and location. To avoid unexpected expenses, you should ask the franchisor for a detailed breakdown of all costs involved. This is one of the vital franchise questions to ask franchisors. Comprehending your complete financial commitment is critical for evaluating whether the franchise aligns with your budget and financial goals. Furthermore, inquire about any financing options or support available to help you manage the total investment required effectively, ensuring you’re well-prepared before signing any agreements. What Are the Ongoing Fees? When considering a franchise, it’s essential to understand the ongoing fees that come with it. Royalty fees typically range from 4% to 8% of your gross sales, whereas marketing fees may add another 1% to 4%, depending on the franchise agreement. Furthermore, be prepared for other operational costs like supply chain expenses and insurance that won’t always be outlined in the Franchise Disclosure Document. Royalty Fees Overview Royalty fees are a crucial aspect of the franchise model, typically ranging from 4% to 8% of your gross sales. These ongoing fees, paid monthly, fund the franchisor’s support services, marketing initiatives, and brand development. In addition to royalty fees, you may need to contribute to a national or regional marketing fund, which can add another 1% to 4% of your sales. It’s important to clarify whether these fees are calculated before or after deductions like taxes and discounts, as this can affect your profitability. When discussing royalty fees, be sure to ask franchise questions that cover the frequency and method of payment, ensuring you fully understand your financial obligations before committing to a franchise agreement. Additional Costs Considerations Comprehending ongoing fees is crucial to evaluating the overall financial commitment of a franchise. Ongoing fees typically include royalty fees, which range from 4% to 10% of your gross sales, and marketing fees that can add another 1% to 5%. It’s important to clarify how often these payments are made, as they can be weekly or monthly, affecting your cash flow. You should also take into account additional operational costs like technology fees and contributions to national advertising funds. Don’t overlook potential minimum purchase requirements from approved suppliers, which could create unexpected expenses. When reviewing franchise agreements, ask the right questions to ask when franchising, including those from the 50 questions to ask a franchisor and insights from franchise owners. What Kind of Training and Support Is Provided? How well a franchisor equips you with training and support can profoundly impact your success. Start by inquiring about the initial training program‘s duration and content, which should cover operational procedures, customer service, and sales techniques. This guarantees you have a solid foundation before opening. Ask if ongoing training opportunities, like workshops or webinars, are available to keep you updated on industry trends and improvements. Confirm access to support materials, such as manuals and training videos, that can aid you and your staff in daily operations. Evaluate the level of field support, including visits from franchise consultants, and understand the franchisor’s marketing support approach, including local strategies and national campaigns, to drive customer engagement effectively. What Are the Franchisor’S Expectations of Franchisees? When considering a franchise, it’s vital to understand what the franchisor expects from you as a franchisee. You’ll need to commit a specific number of hours to manage the business effectively, follow operational standards to guarantee brand consistency, and engage in ongoing training. Moreover, clear communication with the franchisor is critical for maintaining a successful partnership and meeting their operational goals. Desired Skill Set What skills do franchisors expect from their franchisees to secure a successful partnership? To thrive in this relationship, you’ll need to demonstrate certain key abilities: Leadership Skills: You must effectively manage staff and operations during upholding brand standards. Financial Acumen: It’s vital to manage budgets, analyze financial performance, and guarantee profitability to keep the business thriving. Communication Skills: Strong communication is fundamental for liaising with the franchisor, staff, and customers, making sure everyone is aligned with franchise goals. Moreover, a hands-on approach is often required, as you’ll be actively involved in daily operations and customer interactions. Being adaptable and open to ongoing training will likewise help you maximize the support offered by the franchisor. 2. Operational Commitment Required Franchisors have specific expectations regarding the operational commitment required from franchisees, which is essential for a successful partnership. You should clarify the daily operational duties expected, including management responsibilities and employee oversight, to guarantee alignment with your personal commitment level. Comprehending the time commitment is critical; some franchises may require full-time involvement, whereas others could allow for part-time engagement. Franchise agreements often outline specific performance metrics and operational standards, such as sales targets and customer service protocols. It’s important to assess whether the franchisor expects your hands-on involvement in daily operations or if you can hire staff to manage tasks on your behalf. Moreover, inquire about ongoing training and support to help you meet these operational expectations effectively. 3. Communication Expectations How can effective communication between you and your franchisor influence your business’s success? Clear communication is key to meeting expectations, maintaining brand standards, and ultimately accomplishing your financial goals. Here are three critical expectations franchisors often have for franchisees: Time Commitment: You’re expected to dedicate a specific number of hours each week to manage daily operations, including staff oversight and customer service. Performance Reporting: Regular submission of sales reports and adherence to operational metrics is required to gauge your franchise’s success. Engagement in Training: Participation in scheduled meetings and training sessions is necessary to align with brand goals and guarantee consistency. Understanding these expectations can help you cultivate a productive relationship with your franchisor, leading to a more successful business. What Is the Franchisor’S Track Record? When evaluating a franchisor’s track record, it’s critical to explore their history and performance metrics. Start by examining how long they’ve been in business and the number of franchises currently operating under their brand. Next, assess the franchise’s failure rate by reviewing the Franchise Disclosure Document (FDD), particularly Item 20, which details closed or terminated franchises in recent years. Moreover, look at financial performance representations in Item 19 of the FDD to grasp average sales and profitability of existing units. Analyze trends in franchise growth, including year-over-year expansion rates, to determine market stability. Finally, seek feedback from current franchisees about their success and satisfaction levels, as this can reveal the franchisor’s support and operational effectiveness. What Is the Franchise’S Market Potential? What factors contribute to a franchise’s market potential? Comprehending these elements is vital before making an investment decision. Here are three key aspects to take into account: Local Market Demand: Analyze the demand for the franchise’s products or services. Look at demographic trends and consumer preferences to guarantee they align with your target audience. Competitive Environment: Evaluate local competitors and their market positioning. This helps identify potential challenges and opportunities for growth. Franchisor’s Research: Inquire if the franchisor has conducted market research highlighting growth projections and consumer demand trends in the industry. What Is the Franchisor’S Marketing Strategy? When evaluating a franchisor’s marketing strategy, you should explore the marketing channels they utilize, as these greatly impact brand visibility. It’s likewise crucial to understand any brand awareness initiatives they implement and how they support local marketing efforts for franchisees. Marketing Channels Utilized How effectively does the franchisor utilize various marketing channels to promote the brand? Comprehending their strategy is vital for your investment decision. You’ll want to ask about: National Campaigns: Does the franchisor run effective nationwide marketing initiatives that improve brand visibility? Digital Advertising: How do they leverage online platforms to reach potential customers and engage with them? Local Marketing Support: What resources do they provide for franchisees to guarantee successful community outreach? Additionally, inquire about how marketing fees are allocated and whether local marketing responsibilities fall on you or the franchisor. Finally, ask for metrics or case studies showing the success of their marketing efforts, as this will help assess their effectiveness in driving franchise growth. Brand Awareness Initiatives Brand awareness initiatives play a pivotal role in the overall marketing strategy of a franchisor, influencing how potential customers perceive the brand in the marketplace. It’s crucial to ask about the franchisor’s national marketing efforts, including how much they allocate to advertising campaigns and brand promotion. Comprehending the effectiveness of past marketing campaigns can provide insight into measurable outcomes like increased foot traffic or sales growth. You’ll want to clarify if franchisees are responsible for their local marketing initiatives and what support the franchisor offers for training or guidance. Furthermore, inquire about ongoing marketing fees and how these funds are utilized for both national and local marketing efforts to guarantee transparency in financial matters related to brand awareness. Local Marketing Support What specific local marketing support can you expect from the franchisor? Comprehending how the franchisor aids local marketing efforts is essential. Here are three key areas to explore: Marketing Budget: Ask about the budget for national campaigns and how it benefits your local market. Local Initiative Guidance: Clarify whether you’ll create local marketing initiatives or if the franchisor provides resources and templates. Utilization of Fees: Inquire how marketing fees are allocated, ensuring some funds support your local campaigns. Additionally, consider the effectiveness of the franchisor’s marketing tools, like social media templates or print materials. Look for success stories from current franchisees to gauge the support’s impact on attracting and retaining customers. Are There Any Restrictions on Sourcing Products or Services? When considering a franchise opportunity, it’s crucial to grasp if there are any restrictions on sourcing products or services. Many franchises require you to purchase exclusively from approved vendors, which can limit your supply chain flexibility and affect pricing. These restrictions may hinder your ability to negotiate better rates or explore alternative suppliers, in the end impacting your profitability. Comprehending the specific vendors and products mandated by the franchisor helps you assess compatibility with your operational preferences and local market conditions. Furthermore, inquire about any penalties for sourcing outside the approved vendor list, as this could lead to legal or financial repercussions. Finally, evaluate the quality of approved vendors, as their reliability directly influences your ability to meet customer expectations. What Are the Terms of the Franchise Agreement? Grasping the terms of the franchise agreement is crucial for your long-term success as a franchisee. Comprehending these terms helps you navigate your responsibilities and rights effectively. Here are three key aspects to reflect on: Duration and Renewal: The agreement typically lasts between 5 to 20 years, with renewal options based on your performance and adherence to the terms. Territory Rights: Verify the agreement specifies your exclusive territory to protect against competition from other franchisees. Termination Conditions: Familiarize yourself with the grounds for termination and the procedures for exiting the business to avoid unexpected complications. Can I Speak With Current Franchisees? Have you considered the value of speaking with current franchisees before committing to a franchise? Engaging with them can offer essential insights into the franchisor’s support, operational challenges, and satisfaction with the business model. Franchisees often share their experiences regarding profitability timelines, helping you determine if financial projections match reality. By talking to multiple franchisees, you gain a broader comprehension of the franchise’s culture, communication practices, and how responsive the franchisor is to concerns. It’s wise to ask about the average duration current franchisees have been in operation to assess stability. Finally, gather feedback on initial training and ongoing support to evaluate the adequacy of resources provided by the franchisor. This information is critical for your investment decision. Frequently Asked Questions What Questions Should I Ask a Franchisor? When considering a franchisor, ask about the total investment, including initial fees, real estate, and ongoing costs like royalties. Inquire about the training and support provided, as it’s essential for your success. Clarify their expectations regarding your time commitment and operational involvement to guarantee it aligns with your lifestyle. Research their track record by reviewing the number of franchises, success rates, and seek feedback from current franchisees about their experiences. What to Know Before Investing in a Franchise? Before investing in a franchise, you need to understand the Franchise Disclosure Document (FDD), which provides essential financial information and the franchisor’s legal history. Assess the total financial commitment, including initial fees and ongoing royalties. Talk to current and former franchisees to learn about their experiences and support from the franchisor. Conduct market research to evaluate demand for the franchise in your area, and consider seeking advice from professionals like franchise attorneys and financial consultants. What Are the 4 P’s of Franchising? The 4 P’s of franchising are Product, Price, Place, and Promotion. Product refers to the unique offerings that set the franchise apart and fulfill consumer needs. Price involves the franchise fees and royalties, influencing profitability. Place highlights the locations where the franchise operates, essential for expansion and market reach. Finally, Promotion covers the marketing strategies used to attract customers, including national campaigns and local support for franchisees, ensuring brand visibility and competitiveness. What Is the 7 Day Rule for Franchise? The 7 Day Rule requires franchisors to provide you with a Franchise Disclosure Document (FDD) at least seven days before you sign any agreement or make a payment. This rule guarantees you have enough time to carefully review the FDD, which outlines crucial details about fees, obligations, and financial performance. Conclusion In summary, asking the right questions before investing in a franchise is essential for making an informed decision. By comprehending the total investment, ongoing fees, and the support provided, you can better assess the opportunity. Evaluating the franchisor’s experience, marketing strategy, and franchise agreement terms will help clarify your expectations. Furthermore, speaking with current franchisees gives you valuable insights into the business. Thorough research and communication are key to securing a successful franchise investment. Image via Google Gemini and ArtSmart This article, "10 Essential Questions to Ask a Franchisor Before Investing" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. From humble beginnings, Taylor Sheridan's Yellowstone has grown into TV's one inescapable franchise. The Kevin Costner-led original ended its run after a relatively compact five seasons, but that doesn't reckon with the three official spin-offs, the three others in development, nor with the Sheridan shows (Landman, The Madison, Bass Reeves) that feel like they could extensions of the Yellowstone universe, even if they technically aren't. But given that success only feeds our appetite for more, here are 15 other shows that play with the themes and tones that have made Yellowstone such a phenomenon. The Madison (2026 – ) I don't want to make this a list nothing but Taylor Sheridan shows, but they're definitely a vibe. It's early days yet for the latest, but it's already been renewed for a second season, a testament to the power of its creator and the inspired casting of Michelle Pfeiffer in the lead. She plays Stacy Clyburn, the matriarch of a rich New York family who decides to pick up stakes following a tragedy, reconnecting with what she's lost by visiting her late husband's isolated piece of land in Montana for a break from the show's horror-movie version of NYC. In the process she learns lessons about love, grief, and fishing in the folksy great outdoors. Stream The Madison on Paramount+. The Madison (2026 – ) at Paramount+ Learn More Learn More at Paramount+ Queen Sugar (2016 – 2022) Another intense family business drama with a dash of a succession crisis. In Queen Sugar, three estranged siblings in distant cities are brought together by the death of their father, who has left them each an equal share in an 800-acre sugarcane farm in rural Louisiana. The Ava DuVernay-produced (and sometimes directed) series offers plenty of scandal and soapy drama, but ultimately, it’s a show about a family coming back together to preserve its legacy. Stream Queen Sugar on Hulu. Queen Sugar (2016 – 2022) at Hulu Learn More Learn More at Hulu Landman (2024 – ) Thornton plays Billy Norris, a crackerjack consultant, fixer, and general hired gun for a major oil conglomerate in present-day West Texas. Beyond the complicated economics and politics of the oil industry, the poor guy's also dealing with extremely complicated family drama, debt, criminal ties, and substance-abuse issues. Call it Dallas for a new generation. Stream Landman on Paramount+. Landman (2024 – ) at Paramount+ Learn More Learn More at Paramount+ Dallas (1978 – 1991, 2012 – 2014) Speaking of, you can draw a pretty straight line between the Duttons of Yellowstone and the Ewings of Dallas, even if they're separated by time and state lines. (Also, the Texas-based Ewings specialize in Big Oil, with only a sideline in cattle ranching.) Led by Larry Hagman's implacable J.R., the primetime soap finds the family caught up in more than a decade's worth of shady business deals and personal trials, often overlapping (as when Ewing heir Bobby elopes with Pam, from the rival Barnes family). The revival series, a direct continuation, is also pretty fun: Patrick Duffy, Linda Gray and Larry Hagman return, joined by a new generation of greedy, horny oil tycoon types, led by Josh Henderson, Jesse Metcalf, and Jordana Brewster. Buy Dallas from Prime Video, same for the revival. Dallas (1978 – 1991) at Prime Video Learn More Learn More at Prime Video Mayor of Kingstown (2021 – ) Another Taylor Sheridan creation, this one stars Jeremy Renner as Mike McLusky, head of a family that’s been keeping the peace, more or less, in the title's company town for decades. The "business" of the corrupt burg just happens to be incarceration, and the McLuskys thrive when business is up, even if Mike himself has different ideas about how to run things. The show deals, at least broadly, with systemic racism and inequality in the prison system, but mostly it's a modern day western about bringing justice to a corrupt town. Stream Mayor of Kingstown on Paramount+. Mayor of Kingstown (2021 – ) at Paramount+ Learn More Learn More at Paramount+ 1923 (2022– 2025) Hard to ignore the casting here: There’s certainly some TV work on the CVs of both Helen Mirren and Harrison Ford, but getting these two legends together for a spin-off series certainly represents a coup (especially when you throw in Timothy Dalton as the baddie). In this mid-quel, set between Yellowstone prime and the more western-themed 1883, the show sees the Dutton family of the era take on Prohibition, with the Great Depression looming in the background. Stream 1923 on Paramount+. 1923 (2022– 2025) at Paramount+ Learn More Learn More at Paramount+ Joe Pickett (2021 – 2023) A vibe match that, while it doesn't replicate Yellowstone's family and business drama, still runs with the neo-western feel that defines a Taylor Sheridan show. Michael Dorman stars as Joe Pickett, a Wyoming game warden with a violent past and, well, a violent present too. Pickett is less of a tough action hero type, and more of a likable, everyday guy who just happens to be wrapped up in a murder via his day job. It’s not a comedy, but is definitely a bit weirder and more surreal than the more literal style of other modern neo-westerns, which generally lack flourishes like Pickett's memorable emu wrestling scene. Stream Joe Pickett on Paramount+. Joe Pickett at Paramount+ Learn More Learn More at Paramount+ The Son (2017 – 2019) The popularity of Taylor Sheridan-esque neo-westerns leads us, inevitably, to something closer to an actual western. In this series, adapting Philipp Meyer's 2013 Pulitzer Prize-nominated novel of the same name, Pierce Brosnan plays Eli McCullough, a ruthless cattle baron making moves to get in on the burgeoning oil industry in the Rio Grande Valley of 1915. A parallel narrative sees Eli as a young man, kidnapped and raised among a Nʉmʉnʉʉ family. While his backstory lends the character welcome complexity, in the present, he's as determined to build his empire as he is to prepare his son and grandson to take over when he's gone. Stream The Son on Prime Video. The Son (2017 – 2019) at Prime Video Learn More Learn More at Prime Video Reservation Dogs (2021 – 2023) While including several Indigenous actors and characters, Yellowstone gets...let's say mixed marks when it comes to representation. Though minus the big-business stakes of yellowstone, Reservation Dogs plays in a similar neo-western landscape, following a group of teens from the Muscogee Nation who resolve to honor the death of their friend by making a trip to California, experiencing a broader world for the first time. From producer/director/writer and Seminole citizen and Sterlin Harjo (alongside Taika Waititi), it's a dramedy that manages to bring both solid laughs and moments of heartbreak in dealing with issues and emotions common to rural teenagers who dream of going elsewhere, yet specific to these Oklahoma Rez teenagers. Stream Reservation Dogs on Hulu. Reservation Dogs (2021 – 2023) at Hulu Learn More Learn More at Hulu Empire (2015 – 2020) Terrence Howard leads an impressive cast (among them Taraji P. Henson, Gabourey Sidibe, and Vivica A. Fox) in this juicy, glossy, hip-hop infused soap opera. Howard plays Lucious Jackson (neé drug dealer Dwight Walker), who changed his own fortunes by building Empire Entertainment from the ground up. As the series begins, the music mogul is diagnosed with ALS and given a life expectancy of only a few more years. Refusing to watch his work die, he sets his three sons at odds to determine who’ll be the one to control things when he’s gone. His schemes are complicated by the release from prison of Cookie Lyon (Henson), the co-founder of the company and Jackson’s ex-wife. Drama! Stream Empire on Hulu and Tubi. Empire (2015 – 2020) at Hulu Learn More Learn More at Hulu The Waterfront (2025) Swapping Big Cattle for a family fishing business may seem like a big leap, but we've still got plenty of crime, shady dealings, and family angst in this Netflix series. Holt McCallany plays Harlan Buckley, returning to manage the family business, which is tied up with multiple dueling drug cartels, as well as unreliable family members—at least one on whom is looking to escape her legal problems by working with the FBI against her father and brother. Stream The Waterfront on Netflix. The Waterfront (2025) at Netflix Learn More Learn More at Netflix Dark Winds (2022 – ) Adapted from a series of books by Tony Hillerman, Dark Winds takes up back to the 1970s and the Four Corners region of the American Southwest (where Utah, Colorado, New Mexico, and Arizona meet). Zahn McClarnon, Kiowa Gordon, and Jessica Matten lead the largely Native American cast as three Navajo Tribal Police officers brought together when a bank robbery on the border of the Navajo nation becomes entangled with the deaths of two Native residents. The show blends hardboiled crime and police procedural elements, but stands out for its exploration of the fraught history and relationships between these neighboring, interwoven communities. Stream Dark Winds on Netflix. Dark Winds (2022 – ) at Netflix Learn More Learn More at Netflix Bloodline (2015 – 2017) Maybe you can't relate to the Big Cattle drama of Yellowstone. Fair! How about a seaside inn in the Florida Keys? It's all relative (pun intended), and big family drama can crop up anywhere. Starring Kyle Chandler, Ben Mendelsohn, Linda Cardellini, and Sissy Spacek, the show finds Mendelsohn's black sheep Danny returning home for the 45th anniversary of the family business, only to stir up a whole bunch of buried trauma that leads to his dad dying due to a series of strokes. That's before we learn of the drug-trafficking, cover-ups, and murders past and present. It all makes the Dutton dramas look a tad tame, honestly. Stream Bloodline on Netflix. Bloodline (2015 – 2017) at Netflix Learn More Learn More at Netflix Succession (2018 – 2023) White-collar coastal-elite types can have just as much fun with business and family drama as cattle ranchers. Succession is the darkly comic story of the Roy family, owners of media conglomerate Waystar RoyCo, and the chaos and backbiting that ensue when patriarch Logan (Brian Cox) suffers a stroke, prompting the family to begun fighting over who will take the reins after his inevitable demise. Prior to his medical incident, Logan has just given his third wife a say in his succession plans and elevated an estranged nephew to a position of power in the company, setting the stage for a (slightly less bloody) modern-day Game of Thrones scenario. Stream Succession on HBO Max. Succession (2018 – 2023) at HBO Max Learn More Learn More at HBO Max Heartland (2007 – ) It's a foreign show. From Canada! Based on a popular book series from authors Linda Chapman and Beth Chambers (who write under the name Lauren Brooke), this series follows the lives of a family of horse ranchers in western Canada led by sisters Amy and Lou (Amber Marshall and Michelle Morgan). This is more family drama than Yellowstone, with the stakes a bit closer to home, but it's very much got that western feel—even if we're talking about western Alberta. If you're not familiar with it, there's a lot to catch up on: It just completed its 19th season. Stream Heartland on Netflix. Heartland (2007 – ) at Netflix Learn More Learn More at Netflix View the full article

The pace of applications and closings on new construction fell from January, while the average loan size also declined, despite a period of lower rates. View the full article

Get 10 free marketing campaign templates from tools like monday.com, Asana, and ClickUp and execute your next marketing campaign with clarity and speed. The post 10 Free Marketing Campaign Templates for Project Managers appeared first on project-management.com. View the full article

Zendesk is taking a significant step toward transforming the customer service landscape with its proposed acquisition of Forethought, a move that positions the company as a leader in what executives are dubbing the “agentic service era.” According to Zendesk, by the end of 2026, artificial intelligence (AI) agents are expected to handle a majority of customer service interactions, surpassing human agents. This shift offers small business owners powerful new tools, but it also comes with inherent challenges they need to consider. Key Benefits for Small Businesses The integration of Forethought’s AI capabilities into Zendesk’s existing Resolution Platform enables businesses to leverage self-improving AI agents. This technology continuously learns from every interaction, which can vastly improve efficiency in customer support. Small businesses often operate with limited resources, making these improvements crucial. Tom Eggemeier, CEO of Zendesk, explained the vision behind this acquisition: “The era of simply managing conversations is over. The future of customer experience requires agentic capabilities built for definitive resolution.” This means small business owners can expect not only faster response times but also an overall enhancement in customer satisfaction. One of the standout features is the Resolution Learning Loop, which allows AI agents to enhance their own performance over time. By detecting gaps in workflows and autonomously generating new procedures, these AI agents can reduce the burden on human staff, enabling them to focus on more complex issues. This could be particularly advantageous for small teams that juggle multiple roles, freeing up time for strategic growth initiatives. Real-World Applications Small business owners can anticipate several practical applications when integrating Zendesk’s AI capabilities. For example, the introduction of specialized AI agents tailored for various business needs—whether B2B, B2C, or B2E—means that the technology can cater to diverse customer service environments. In industries like retail or hospitality, where customer interactions are frequent and varied, this could lead to a more streamlined and personalized customer experience. Another promising feature is native voice automation, which allows AI agents to handle high-volume interactions via voice communication. Considering that many consumers still prefer speaking with a representative, this capability can significantly enhance engagement while keeping operational costs in check. Forethought’s integration will also expand the reach of AI into existing enterprise systems, even without available APIs. This means small businesses can automate processes that previously required manual intervention, further elevating efficiency and allowing you to tackle previously unreachable workflows. Challenges Ahead Despite these myriad benefits, there are potential challenges small business owners must consider before fully committing to AI integration. A significant concern is the initial learning curve associated with implementing new technology. Small businesses may face hurdles in training staff and aligning AI systems with existing workflows. Moreover, as Eggemeier noted, technology is a means to an end. While AI can streamline customer interactions, maintaining a human touch in customer service is critical. Some customers may still prefer human interaction, especially for complex issues that require empathy and nuanced understanding. Balancing automation with personal touch will be essential for sustaining customer loyalty. Additionally, small business owners should weigh the financial implications. While the long-term benefits may justify the investment, initial costs for upgrading systems, training staff, and potentially hiring new talent to manage AI systems warrant careful consideration. The acquisition of Forethought is poised to accelerate Zendesk’s product roadmap, potentially delivering faster value to users. As small businesses look for partners that can help them navigate the evolving landscape of customer service, Zendesk is positioning itself as a frontrunner. With the transaction expected to close by the end of March, small business owners may soon have access to a robust platform that marries AI’s efficiencies with customer service needs. As Chuck Ganapathi, CEO of Gainsight, puts it, “The future of support is self-improving.” For small businesses aiming to enhance their customer experience, keeping an eye on these developments could pave the way for significant competitive advantages. For more information, visit the original press release at Zendesk. Image via Google Gemini This article, "Zendesk Set to Transform Customer Service with Proposed Forethought Acquisition" was first published on Small Business Trends View the full article

Zendesk is taking a significant step toward transforming the customer service landscape with its proposed acquisition of Forethought, a move that positions the company as a leader in what executives are dubbing the “agentic service era.” According to Zendesk, by the end of 2026, artificial intelligence (AI) agents are expected to handle a majority of customer service interactions, surpassing human agents. This shift offers small business owners powerful new tools, but it also comes with inherent challenges they need to consider. Key Benefits for Small Businesses The integration of Forethought’s AI capabilities into Zendesk’s existing Resolution Platform enables businesses to leverage self-improving AI agents. This technology continuously learns from every interaction, which can vastly improve efficiency in customer support. Small businesses often operate with limited resources, making these improvements crucial. Tom Eggemeier, CEO of Zendesk, explained the vision behind this acquisition: “The era of simply managing conversations is over. The future of customer experience requires agentic capabilities built for definitive resolution.” This means small business owners can expect not only faster response times but also an overall enhancement in customer satisfaction. One of the standout features is the Resolution Learning Loop, which allows AI agents to enhance their own performance over time. By detecting gaps in workflows and autonomously generating new procedures, these AI agents can reduce the burden on human staff, enabling them to focus on more complex issues. This could be particularly advantageous for small teams that juggle multiple roles, freeing up time for strategic growth initiatives. Real-World Applications Small business owners can anticipate several practical applications when integrating Zendesk’s AI capabilities. For example, the introduction of specialized AI agents tailored for various business needs—whether B2B, B2C, or B2E—means that the technology can cater to diverse customer service environments. In industries like retail or hospitality, where customer interactions are frequent and varied, this could lead to a more streamlined and personalized customer experience. Another promising feature is native voice automation, which allows AI agents to handle high-volume interactions via voice communication. Considering that many consumers still prefer speaking with a representative, this capability can significantly enhance engagement while keeping operational costs in check. Forethought’s integration will also expand the reach of AI into existing enterprise systems, even without available APIs. This means small businesses can automate processes that previously required manual intervention, further elevating efficiency and allowing you to tackle previously unreachable workflows. Challenges Ahead Despite these myriad benefits, there are potential challenges small business owners must consider before fully committing to AI integration. A significant concern is the initial learning curve associated with implementing new technology. Small businesses may face hurdles in training staff and aligning AI systems with existing workflows. Moreover, as Eggemeier noted, technology is a means to an end. While AI can streamline customer interactions, maintaining a human touch in customer service is critical. Some customers may still prefer human interaction, especially for complex issues that require empathy and nuanced understanding. Balancing automation with personal touch will be essential for sustaining customer loyalty. Additionally, small business owners should weigh the financial implications. While the long-term benefits may justify the investment, initial costs for upgrading systems, training staff, and potentially hiring new talent to manage AI systems warrant careful consideration. The acquisition of Forethought is poised to accelerate Zendesk’s product roadmap, potentially delivering faster value to users. As small businesses look for partners that can help them navigate the evolving landscape of customer service, Zendesk is positioning itself as a frontrunner. With the transaction expected to close by the end of March, small business owners may soon have access to a robust platform that marries AI’s efficiencies with customer service needs. As Chuck Ganapathi, CEO of Gainsight, puts it, “The future of support is self-improving.” For small businesses aiming to enhance their customer experience, keeping an eye on these developments could pave the way for significant competitive advantages. For more information, visit the original press release at Zendesk. Image via Google Gemini This article, "Zendesk Set to Transform Customer Service with Proposed Forethought Acquisition" was first published on Small Business Trends View the full article

AI's rapid growth also means that even the best crafted plans might need to be adjusted in a few years if not months, Anthropic and Google leaders said at ICE Experience 2026. View the full article

Danish soldiers sent to Arctic island in January were also given blood supplies in case of combatView the full article

If the cost of signing up for a Spartan Race or Tough Mudder has ever given you pause, good news: You can now use your Health Savings Account (HSA) or Flexible Spending Account (FSA) funds to cover race registration fees. Spartan has partnered with Flex, a platform that enables HSA/FSA payments across fitness and wellness brands, to make this possible. How using your FSA to pay for a race worksA quick refresher on how HSA and FSA accounts work: Both are funded with pre-tax dollars, meaning the money goes into them before the IRS takes its cut. When you spend those funds on a qualifying purchase, you're effectively getting a discount equal to your tax rate. For most people, that translates to 30 to 40 percent in savings compared to paying out of pocket. So a $150 race registration might only cost you $90 to $105. How to use your HSA/FSA to sign up for a raceThe process is straightforward: If you have an HSA debit card or FSA card, it works much like any other payment method, where you just need to select it at checkout. Register for a Spartan or Tough Mudder event and pay using your HSA or FSA card. Flex then handles the eligibility verification on the backend, so you don't have to jump through hoops to prove the expense qualifies. (If you don't have an FSA/HSA debit card or didn't use it when you registered, it's unclear if you'd be able to submit you claim after the fact under this partnership; I've reached out to Flex and Spartan for clarification.) The Flex partnership covers registration costs for Spartan's portfolio of events, which includes Tough Mudder races. And it may not stop there—Spartan and Flex are reportedly looking into more ways to extend HSA/FSA eligibility for things like training programs, recovery tools, and other athlete resources down the line. That would mean the full journey from training to finish line could eventually be (partially) funded with pre-tax health dollars. The bottom lineIn the big picture, a move like this is part of a growing shift in how fitness and wellness brands are thinking about access. Gym owner Equinox announced a similar partnership with Flex last month, allowing HSA/FSA funds to go toward select memberships, personal training, recovery services, and women's health programs. The underlying logic is the same: Physical fitness is an important part of preventative health, and your pre-tax health dollars should be able to work toward that. If you've been sitting on unused FSA funds, or building up an HSA balance you haven't fully put to work, race registration is an unexpected but worthy way to use those dollars. View the full article

Every time a new large language model (LLM) drops or Google tweaks an AI Overview, the SEO industry loses its mind. We develop this weird collective amnesia, scrambling to optimize for features that were actually mapped out in patent offices 10 years ago. We’re so obsessed with the now and the next that we’ve stopped looking at the blueprints. If you want to survive 2026, stop trying to be a futurist. Instead, be an archaeologist. To actually deliver for our clients, we need a research framework that isn’t just reactive. It has to be a balance: Look back at the foundational patents to understand the rules, and look ahead to see how AI is finally being given the muscle to enforce them. The archaeology of SEO There’s a massive misconception that to understand AI search, you need to be a prompt engineer or read every new research paper from OpenAI. You don’t. The logic governing today’s magic is often math that was written a decade ago. We can’t talk about patent research without honoring the late, great Bill Slawski. For 20 years, he was the SEO industry’s archaeologist. While everyone else was arguing about keyword density, he was reading dry, technical filings to predict exactly where we’re standing right now. History proves his method worked. Agent rank (2007): Slawski analyzed agent rank nearly 20 years ago. It described digital signatures connecting content to authors and assigning reputation scores. We ignored it then. Now? We call it E-E-A-T. Google finally got the computing power to actually run the numbers. The fact repository (2006): Long before the Knowledge Graph was a thing, Slawski found patents for a “Browseable Fact Repository.” Today, that same logic is the engine behind answer engines. The algorithm isn’t magic. It’s math. When a new feature drops today, the engineering blueprints were likely filed between 2007 and 2016. If you want to win, go read the old stuff. Dig deeper: The origins of SEO and what they mean for GEO and AIO Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Strategy vs. mechanics: From ‘strings’ to ‘verified things’ Don’t get buried in buzzwords. Categorize your learning into two buckets: ”strategy” or ”mechanic.” For years, the industry talked about moving from strings to things (entities). But in 2026, that’s just the baseline. We’ve moved from strings to verifiable things. An entity is worthless if the AI can’t prove it’s real. Think of it like building a house: Semantic SEO is the architecture: It’s the vision. It’s making sure the meaning of your site actually matches what the user is looking for. Entity SEO is the bricklaying: It’s using distinct nouns to build that vision so a machine can parse it. Verification is the mortgage: This is the part most people miss. It’s turning those entities into findable, provable facts connected to a verified human. If you aren’t connecting your content to a provable human expert, you’re just adding to the noise. AEO vs. GEO: Let’s stop using these interchangeably The industry often uses AEO and GEO synonymously, but they require different content structures and serve different objectives. Answer engine optimization (AEO) AEO is for the “direct answer.” Think Siri, Alexa, or that single snippet at the top of the page. It’s binary. It’s rooted in those 2006 fact repository patents. You need ”confidence anchors.” These are unnuanced, structured facts. The engine isn’t “thinking,” it’s fetching. If your fact isn’t provable and anchored to a verified source, the engine won’t risk a hallucination by citing you. Generative engine optimization (GEO) GEO is for the “synthesis.” This is Gemini or ChatGPT search explaining how something works. It was formally defined by researchers at Princeton and Georgia Tech in 2023. You need information gain. These engines don’t just want a fact; they want to see how Concept A affects Concept B. They’re looking for relationships and unique perspectives. In short, AEO is about being the fact. GEO is about being the authority that the AI trusts to explain those facts. Dig deeper: SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research] Get the newsletter search marketers rely on. See terms. The trap of forward-projecting: Why the ‘basics’ are still the ‘floor’ There’s a danger in becoming an SEO time traveler. If you spend all your time in the patent archives or stress-testing GEO relationships, you might forget that the AI still has to reach your content. You can have the most verified, E-E-A-T-heavy content in the world, but if your site’s technical health is a mess, the confidence anchors will never weigh in. The persistence of technical debt Basic SEO requirements haven’t changed. The tolerance for ignoring them has simply disappeared. Crawl budget and efficiency: If your site is bloated with zombie pages or redirect loops, you’re wasting the crawler’s time. LLMs aren’t just looking for content. They’re looking for the cleanest path to a fact. Core Web Vitals (CWV): More than a ranking factor, it’s a user-utility requirement. If your site doesn’t load instantly, the AI won’t recommend it as a source in a GEO overview. The headless promise (and reality) Many of the frustrating technical SEO issues we’ve fought for years — like bloated JavaScript and poor Largest Contentful Paint (LCP) — are finally being solved by headless/composable architectures. By decoupling the front end from the back end, we can deliver the raw, lightning-fast data that answer engines crave while maintaining a high-end experience for humans. But headless isn’t a “get out of SEO jail free” card. It solves the speed problem, but it introduces new risks around dynamic rendering and metadata delivery. Whether you’re on a 20-year-old CMS or a cutting-edge headless build, the today requirements are non-negotiable: Clean URL structures: If the AI can’t deduce the hierarchy from the URL, you’ve already lost the semantic battle Internal linking (the nervous system): This is how you prove relationships between entities. If your internal linking is broken, your synthesis logic doesn’t exist. Indexability: If the bot is blocked by a poorly configured robots.txt or a noindex tag left over from staging, the most brilliant “verified human” insights in the world are invisible You don’t get to play in the frontier of AEO and GEO until you’ve mastered the floor of technical SEO. Don’t let the shiny new objects make you forget the shovel work. Dig deeper: Thriving in AI search starts with SEO fundamentals The SEO time traveler checklist Phase 1: The archive The Slawski deep dive: Stop reading the latest “AI is changing everything” blog posts for five minutes. Go back to the SEO by the Sea archives. Search for Slawski’s analysis on the Knowledge Graph or the user context. You’ll see the 2026 roadmap hidden in plain sight. The E-E-A-T math audit: Check your assets against Patent 2015/0331866. Are you actually providing the contribution metrics (such as verifiable reviews) that the patent specifically asks for? Phase 2: The laboratory The verification pivot: Audit your entities. Are they just names on a page? Link them to a verified LinkedIn profile or a Knowledge Panel. If it’s not verified, it’s not an entity, it’s just a string of text. Schema stress testing: Don’t just use a plugin and walk away. Experiment with nesting. Try nesting a Person inside a Service as the provider. It works — I’ve seen it trigger rich results when nothing else did. Phase 3: The frontier The confidence anchor audit: Look at your top pages. Does every topic have a clear definition? [Entity] is [attribute]. If you’re being vague, you’re invisible to AEO. The synthesis test: This is a quick one. Paste your article into an LLM and ask it to explain the relationship between your two main topics using only your text. If it has to go to the web to find the answer, you haven’t built the relationship well enough for GEO. See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with The synthesis: Becoming the architect The SEO time traveler isn’t looking back because they’re nostalgic. They’re looking back because they want the blueprint. When you realize AEO is just the modern enforcement of a 20-year-old patent and GEO is just the evolution of semantic relationships, the chaos of AI updates disappears. Stop optimizing for strings. Start optimizing for verified facts. Give the engine a fact it can’t doubt, connected to a person it trusts, and a relationship it can’t ignore. The future of search wasn’t written this morning — it was written years ago. You just have to be the one to actually build it. Dig deeper: The future of SEO: Why optimization still matters, whatever you call it References and further reading On the evolution of fact-based search (AEO foundations) The fact repository patent: Google LLC. (2006). Browseable Fact Repository. U.S. Patent 7,761,436. Analyzing the architecture of structured information retrieval. Knowledge Vault research: Dong, X. L., et al. (2014). Knowledge Vault: A Web-Scale Infrastructure for Probabilistic Knowledge Fusion. Google Research. Detailing how engines assign “confidence scores” to facts before retrieval. Authoritative verification: Google Search Central. Fact Check Structured Data (ClaimReview). Official documentation on how engines verify claims through structured data. On generative engine optimization (GEO foundations) The GEO framework: Aggarwal, V., et al. (2023). GEO: Generative Engine Optimization. Princeton University, Georgia Institute of Technology, and the Allen Institute for AI. The definitive study on how LLMs cite and prioritize authoritative sources. The Slawski legacy: Slawski, B. (Various). SEO by the Sea Archives. For historical context on Agent Rank, phrase-based indexing, and entity metrics. View the full article

A reader writes: I had an awkward moment the other day with a client and it made me think that others have probably made similar mistakes, and it could be fun to hear from everyone. I’m a lawyer and working with a client preparing to testify about their innocence after being in jail for decades. I was in the prison working with him earlier this week, and he was doing really great work, and as feedback I kept telling him he was “killing it!” As in, “You’re killing it!” And, “Great job killing it!” Alison, he’s unfairly in jail for murder and has been his whole adult life. I know that, and yet for the life of me Could. Not. Stop. Saying. It. In my subsequent reflection and shame, I realized others must have similar stories of just saying the absolute wrong thing to the wrong person at work. If you’re ever thinking of a call for stories, I bet these would be good! By all means, let’s have at it in the comment section! The post let’s talk about times when you said the exact wrong thing at work appeared first on Ask a Manager. View the full article

For decades, in the name of workplace equality we’ve encouraged women to enter male-dominated professions because those jobs are better paid, more prestigious, and more powerful. Women engineers. Women in tech. Women in leadership. That agenda still matters but it is not enough. One of the great blind spots of our time is that we rarely ask the opposite question with equal seriousness: why are we doing so little to bring men into professions dominated by women? We do need many more men in care professions—nursing, teaching, social work, child care, elder care, and support services. The gender gap we should be talking about is not only women missing from AI jobs. It is men missing from care. The jobs of the future are already here Across advanced economies, the occupations facing the most severe labor shortages are often those dominated by women. Nursing, home care, child care, teaching, elder care, disability support and social work are under strain in most countries. Population aging will intensify this dramatically. As societies grow older, the demand for care rises structurally. Yet when people talk about “the jobs of the future,” the imagination still turns to technology, even as a rising neo-Luddite skepticism questions whether the tech sector will still provide jobs at all. In reality, the largest recruitment needs are far less futuristic. They are jobs we already know well: nurses, teachers, caregivers, therapists, home aides. Technology may assist them, but it will not replace the human attention, empathy, judgment, and reassurance these professions require. In other words, many of the most important jobs of tomorrow are those that have long been treated as secondary. And they happen to be overwhelmingly female. The great asymmetry Women have spent decades being encouraged to enter male-dominated fields. Governments, companies, and universities have promoted women in STEM, women in leadership, and women in politics. But the reverse movement has barely (if ever) occurred. Men have made very few incursions into what the scholar Richard Reeves calls the HEAL professions—health, education, administration and literacy. While women have increasingly entered STEM fields, men have not moved into HEAL. The result is a striking asymmetry. Gender equality has largely meant inviting women to enter male professions and adopt male-coded behaviors—assertiveness, competitiveness, authority. The reverse movement—encouraging men to enter female-dominated professions or embrace traditionally “feminine” skills like care and relational attention—has simply never happened. This reinforces an old hierarchy: that “productive” work—historically masculine and industrial—is more valuable than “reproductive” work, meaning care, education, and social support. Yet this hierarchy makes little sense. Without care, no society can function. Without teachers, nurses, and caregivers, no economy can sustain itself. These professions are not peripheral to prosperity. They are its very foundation. Why care work remains devalued Care professions remain underpaid, understaffed, and symbolically undervalued. Part of the reason is historical. Activities associated with nurturing, teaching, maintaining households, and caring for the vulnerable have long been coded as feminine—and therefore taken for granted. But there is also a labor market dynamic at work. Sociologists have observed that when a profession becomes feminized, its relative prestige and wages often decline. Teaching and clerical work are examples of occupations that lost status as women became the majority. The opposite sometimes happens as well: when men enter a profession in larger numbers, its status can rise. Men working in female-dominated professions often benefit from a glass escalator: they may be promoted faster, perceived as very competent, or steered toward leadership roles. While this dynamic is unjust, it also reveals something important: male presence can change how a profession is perceived. If more men entered care professions, these jobs might gain bargaining power, prestige, and better pay. The cultural cost of male absence from care The absence of men from care professions is first and foremost a cultural issue. Boys grow up with very few visible male role models in care. In nurseries, primary schools, hospitals, elder-care homes, and social services, they see women almost exclusively. The message is thus absorbed early: caring professions are not for you, young man. This matters beyond care work per se because care work fosters skills that modern societies desperately need—empathy, communication, patience, emotional intelligence, cooperation. Their absence in male socialization has lethal consequences. Discussions about a “crisis of masculinity” often focus on male loneliness, educational decline, online radicalization, or fascination with strongmen. But far less attention is paid to the structural distance many men have from relational work—the kinds of daily interactions that cultivate emotional literacy and social connection. They long for intimacy but lack the language to express it. Emotional expression had been trained out of them. Care as an antidote to the crisis of masculinity Across the Western world, public discourse has become increasingly brutal. The celebration of domination, the contempt for vulnerability, and the glorification of force have become visible features of contemporary politics—particularly in movements that frame masculinity in terms of aggression, and resentment. But it is not enough to criticize toxic masculinity. We also need positive models of masculinity rooted in responsibility, empathy, and service. Care professions offer precisely that. Male nurses, teachers, caregivers, and social workers embody a different form of male authority—one grounded in competence, patience, and protection. They provide boys with visible examples of men who listen, support and accompany others. And they remind us that masculinity does include care. How to attract more men into care professions If the absence of men from care is a structural problem, it requires structural solutions. 1. Create visible male role models Boys rarely see men working in early education, nursing, or social services. Recruitment campaigns and public narratives should highlight male caregivers, teachers, and nurses as respected professionals. 2. Challenge stereotypes early Career orientation in schools still reflects traditional gender norms. Encouraging boys to consider HEAL professions must begin early, before occupational choices solidify. 3. Improve pay and working conditions Low wages and difficult working conditions deter workers of all genders. Revaluing care economically is essential to attracting both men and women. 4. Use targeted recruitment campaigns Governments and training institutions actively recruit women into STEM. Similar initiatives could encourage men to enter nursing, teaching, and care work. 5. Normalize caring masculinities Media and cultural narratives matter. Representations of men as caregivers—fathers, teachers, nurses, mentors—help redefine what masculinity can look like. Gender equality should not mean inviting women to abandon care for prestige. It should mean recognizing care as central to society—and ensuring that both women and men participate in it. These jobs are essential. If the future of work is increasingly about sustaining human life—educating children, supporting the vulnerable, caring for the elderly—then the absence of men from these roles is a problem. View the full article

The delay in its shareholder meeting to approve the sale to UWM Holdings put Two Harbors back in play, and an undisclosed buyer has stepped up with a new offer. View the full article

Defining your sales strategy is essential for achieving success in today’s competitive market. It starts with creating an Ideal Customer Profile (ICP) that helps you pinpoint your target audience. Next, you’ll want to develop a Unique Selling Proposition (USP) that sets your product apart from competitors. From there, mapping out the lead conversion process will guide potential customers toward making a purchase. Nonetheless, there’s more to take into account, including ongoing training and collaboration between your sales and marketing teams. Discover the final steps needed for a robust strategy. Key Takeaways Identify your Ideal Customer Profile (ICP) to understand which companies benefit most from your offerings and their specific challenges. Develop a Unique Selling Proposition (USP) that highlights what sets your product apart in the market and addresses customer needs. Map out the lead conversion process to guide prospects through Awareness, Consideration, Decision, and Purchase stages effectively. Establish a coaching framework for continuous training and support for sales representatives, utilizing data-driven insights for improvement. Ensure collaboration between sales and marketing teams for consistent messaging and shared goals, enhancing overall campaign effectiveness. Create Your Ideal Customer Profile Creating your Ideal Customer Profile (ICP) is a crucial step in refining your sales strategy. By defining your ICP, you can identify the specific companies that will benefit most from your product or service. Key elements to take into account include demographics like company size, industry, and location, along with the challenges these potential customers face. Grasping their problems helps you tailor your offerings effectively. Including an ICP in your sales strategy is important, as it allows you to customize your messaging and outreach efforts, increasing engagement and conversion rates. Conducting thorough market research to analyze competitors’ strategies and identify gaps can improve your ICP, ensuring that your sales strategy remains aligned with evolving market dynamics and customer needs. Develop a Unique Selling Proposition A Unique Selling Proposition (USP) is essential for distinguishing your product in a crowded marketplace, as it defines why customers should choose you over competitors. To develop a strong USP, you need to understand customer needs and challenges, which can be achieved through market research and analyzing customer feedback. A well-defined USP highlights unique features or benefits that competitors don’t address, enhancing your product’s perceived value. Keep your USP concise and memorable, ensuring it resonates with your target audience. This clarity allows your sales representatives to communicate it effectively during interactions. Companies with a strong USP are more likely to build customer loyalty, cultivating trust and reinforcing the reasons for customers to choose your solutions over others. Map Out the Lead Conversion Process Once you’ve established a Unique Selling Proposition, it’s time to focus on mapping out your lead conversion process. This process is essential for guiding prospects from interest to purchase. Start by identifying business challenges and ideal customer profiles (ICPs). Each stage of the sales process should address customer pain points effectively. Here’s a simple table to help you visualize the stages: Stage Focus Area Awareness Generate Interest Consideration Validate Needs Decision Offer Solutions Purchase Close the Deal Incorporate emotional elements, as trust greatly impacts buying decisions. Regularly review and refine your map to adapt to changing buyer behaviors, ensuring improved effectiveness in closing deals. Establish a Coaching Framework Establishing a coaching framework for your sales team is crucial, as it guarantees that representatives receive ongoing training and upskilling to stay current with industry trends and best practices. Implementing data-driven, automated coaching programs personalizes training, offering feedback based on individual performance metrics. This approach improves sales effectiveness considerably. Here are some key benefits of a solid coaching framework: It identifies areas for improvement using tools like Salesken’s software, tailoring coaching for better results. Consistent support boosts team morale and reduces turnover, nurturing a culture of growth. A well-defined framework strengthens collaboration between sales and marketing, ensuring aligned messaging and building audience trust. Ensure Sales and Marketing Collaboration To guarantee that your sales and marketing teams work effectively together, it’s vital to focus on consistent communication and shared goals. Collaborative efforts secure consistent brand messaging, which builds audience trust and clarity in communication. When these teams align, companies can experience a 19% faster growth rate, as they share insights on customer behavior and preferences. Unified messaging improves campaign effectiveness, allowing for a more cohesive approach to reaching target customers. In addition, marketing teams create content that supports sales efforts by addressing customer pain points and objections. Regular communication and joint strategy sessions enhance lead quality, ensuring both teams target the same ideal customer profiles (ICPs), ultimately driving better results for your business. Frequently Asked Questions What Are the Five Steps to Building Your Sales Strategy? To build your sales strategy, start by evaluating your current sales performance and conducting a SWOT analysis, identifying your strengths, weaknesses, opportunities, and threats. Next, define your target audience by creating ideal customer profiles that detail their demographics and challenges. Then, set SMART goals to guide your team. After that, develop your sales tactics, choosing between inbound and outbound strategies. Finally, implement and monitor your strategy using CRM tools to track performance continuously. How to Define a Sales Strategy? To define a sales strategy, start by identifying your target customers and their needs. Segment these customers based on demographics or behavior to tailor your approach. Set SMART goals that guide your sales efforts, making certain they’re specific and measurable. Choose appropriate selling channels, like direct sales or digital marketing, that fit your audience’s preferences. Finally, regularly review and adapt your strategy based on performance data and market conditions to guarantee ongoing effectiveness. What Is Step 5 in the Sales Process? Step 5 in the sales process is Closing. Here, you encourage leads to finalize their purchasing decisions as you address any remaining objections or concerns. It’s essential to make prospects feel confident about their choices. You should be prepared with strong arguments and evidence to counter objections. Effective closing techniques include highlighting product benefits and offering post-sale support options. Tracking your conversion rate from opportunity to sale can help assess your success in this stage. What Are the 5 P’s of Sales? The 5 P’s of sales are crucial for comprehending and optimizing your approach. They include Product, which focuses on what you offer and how it meets customer needs. Price refers to setting a competitive rate based on value and market conditions. Place involves choosing the right distribution channels to reach your audience effectively. Finally, Promotion encompasses the methods you use to communicate your product’s value, such as advertising and public relations. Conclusion Defining your sales strategy is crucial for success. By identifying your Ideal Customer Profile, crafting a Unique Selling Proposition, mapping out the lead conversion process, establishing a coaching framework, and ensuring collaboration between sales and marketing, you create a structured approach. This method not just streamlines your efforts but additionally improves your ability to connect with the right prospects, in the end increasing conversions. Implement these five steps to build a robust sales strategy that drives results effectively. Image via Google Gemini and ArtSmart This article, "How to Define Your Sales Strategy in 5 Steps?" was first published on Small Business Trends View the full article

Defining your sales strategy is essential for achieving success in today’s competitive market. It starts with creating an Ideal Customer Profile (ICP) that helps you pinpoint your target audience. Next, you’ll want to develop a Unique Selling Proposition (USP) that sets your product apart from competitors. From there, mapping out the lead conversion process will guide potential customers toward making a purchase. Nonetheless, there’s more to take into account, including ongoing training and collaboration between your sales and marketing teams. Discover the final steps needed for a robust strategy. Key Takeaways Identify your Ideal Customer Profile (ICP) to understand which companies benefit most from your offerings and their specific challenges. Develop a Unique Selling Proposition (USP) that highlights what sets your product apart in the market and addresses customer needs. Map out the lead conversion process to guide prospects through Awareness, Consideration, Decision, and Purchase stages effectively. Establish a coaching framework for continuous training and support for sales representatives, utilizing data-driven insights for improvement. Ensure collaboration between sales and marketing teams for consistent messaging and shared goals, enhancing overall campaign effectiveness. Create Your Ideal Customer Profile Creating your Ideal Customer Profile (ICP) is a crucial step in refining your sales strategy. By defining your ICP, you can identify the specific companies that will benefit most from your product or service. Key elements to take into account include demographics like company size, industry, and location, along with the challenges these potential customers face. Grasping their problems helps you tailor your offerings effectively. Including an ICP in your sales strategy is important, as it allows you to customize your messaging and outreach efforts, increasing engagement and conversion rates. Conducting thorough market research to analyze competitors’ strategies and identify gaps can improve your ICP, ensuring that your sales strategy remains aligned with evolving market dynamics and customer needs. Develop a Unique Selling Proposition A Unique Selling Proposition (USP) is essential for distinguishing your product in a crowded marketplace, as it defines why customers should choose you over competitors. To develop a strong USP, you need to understand customer needs and challenges, which can be achieved through market research and analyzing customer feedback. A well-defined USP highlights unique features or benefits that competitors don’t address, enhancing your product’s perceived value. Keep your USP concise and memorable, ensuring it resonates with your target audience. This clarity allows your sales representatives to communicate it effectively during interactions. Companies with a strong USP are more likely to build customer loyalty, cultivating trust and reinforcing the reasons for customers to choose your solutions over others. Map Out the Lead Conversion Process Once you’ve established a Unique Selling Proposition, it’s time to focus on mapping out your lead conversion process. This process is essential for guiding prospects from interest to purchase. Start by identifying business challenges and ideal customer profiles (ICPs). Each stage of the sales process should address customer pain points effectively. Here’s a simple table to help you visualize the stages: Stage Focus Area Awareness Generate Interest Consideration Validate Needs Decision Offer Solutions Purchase Close the Deal Incorporate emotional elements, as trust greatly impacts buying decisions. Regularly review and refine your map to adapt to changing buyer behaviors, ensuring improved effectiveness in closing deals. Establish a Coaching Framework Establishing a coaching framework for your sales team is crucial, as it guarantees that representatives receive ongoing training and upskilling to stay current with industry trends and best practices. Implementing data-driven, automated coaching programs personalizes training, offering feedback based on individual performance metrics. This approach improves sales effectiveness considerably. Here are some key benefits of a solid coaching framework: It identifies areas for improvement using tools like Salesken’s software, tailoring coaching for better results. Consistent support boosts team morale and reduces turnover, nurturing a culture of growth. A well-defined framework strengthens collaboration between sales and marketing, ensuring aligned messaging and building audience trust. Ensure Sales and Marketing Collaboration To guarantee that your sales and marketing teams work effectively together, it’s vital to focus on consistent communication and shared goals. Collaborative efforts secure consistent brand messaging, which builds audience trust and clarity in communication. When these teams align, companies can experience a 19% faster growth rate, as they share insights on customer behavior and preferences. Unified messaging improves campaign effectiveness, allowing for a more cohesive approach to reaching target customers. In addition, marketing teams create content that supports sales efforts by addressing customer pain points and objections. Regular communication and joint strategy sessions enhance lead quality, ensuring both teams target the same ideal customer profiles (ICPs), ultimately driving better results for your business. Frequently Asked Questions What Are the Five Steps to Building Your Sales Strategy? To build your sales strategy, start by evaluating your current sales performance and conducting a SWOT analysis, identifying your strengths, weaknesses, opportunities, and threats. Next, define your target audience by creating ideal customer profiles that detail their demographics and challenges. Then, set SMART goals to guide your team. After that, develop your sales tactics, choosing between inbound and outbound strategies. Finally, implement and monitor your strategy using CRM tools to track performance continuously. How to Define a Sales Strategy? To define a sales strategy, start by identifying your target customers and their needs. Segment these customers based on demographics or behavior to tailor your approach. Set SMART goals that guide your sales efforts, making certain they’re specific and measurable. Choose appropriate selling channels, like direct sales or digital marketing, that fit your audience’s preferences. Finally, regularly review and adapt your strategy based on performance data and market conditions to guarantee ongoing effectiveness. What Is Step 5 in the Sales Process? Step 5 in the sales process is Closing. Here, you encourage leads to finalize their purchasing decisions as you address any remaining objections or concerns. It’s essential to make prospects feel confident about their choices. You should be prepared with strong arguments and evidence to counter objections. Effective closing techniques include highlighting product benefits and offering post-sale support options. Tracking your conversion rate from opportunity to sale can help assess your success in this stage. What Are the 5 P’s of Sales? The 5 P’s of sales are crucial for comprehending and optimizing your approach. They include Product, which focuses on what you offer and how it meets customer needs. Price refers to setting a competitive rate based on value and market conditions. Place involves choosing the right distribution channels to reach your audience effectively. Finally, Promotion encompasses the methods you use to communicate your product’s value, such as advertising and public relations. Conclusion Defining your sales strategy is crucial for success. By identifying your Ideal Customer Profile, crafting a Unique Selling Proposition, mapping out the lead conversion process, establishing a coaching framework, and ensuring collaboration between sales and marketing, you create a structured approach. This method not just streamlines your efforts but additionally improves your ability to connect with the right prospects, in the end increasing conversions. Implement these five steps to build a robust sales strategy that drives results effectively. Image via Google Gemini and ArtSmart This article, "How to Define Your Sales Strategy in 5 Steps?" was first published on Small Business Trends View the full article

Hotels in the UAE are placing staff on unpaid leave and shuttering buildings as occupancy levels plummetView the full article

The U.S. and Israel’s war with Iran has thrust the Strait of Hormuz once again into the crosshairs of a geopolitical conflict. Iran has ground to a halt nearly all traffic in the waterway that connects the Persian Gulf to the rest of the globe’s oceans, shutting down a critical path for the world’s flow of oil. Attacks on commercial ships and threats of further strikes have stopped nearly all tankers from carrying oil, gas and other goods through the passage. That’s also led to cuts from some of the world’s largest producers, because their crude has nowhere to go. This is hardly the first time the Strait of Hormuz has been weaponized. Ship seizures and past fighting in the region have raised alarm for commercial ships, at times severely disrupting their ability to sail through. Iran has also repeatedly threatened to close the strait in response to sanctions and other tensions over the years, but stopped short of cutting off traffic entirely. Even with the bulk of traffic halted amid the current war, dozens of vessels have still managed to cross the waterway, according to maritime and trade data platforms. While Iran and Oman both have territory in the Strait of Hormuz, its narrow shipping channels are viewed as international waters through which all ships can travel. Still, Tehran holds significant influence over the passage through its nearby military presence and control of key islands in the area. The latest clash, now in its third week after the U.S. and Israel launched strikes on Iran and killed its supreme leader, has resulted in major consequences for energy markets: Roughly a fifth of the world’s oil traveled through the Strait of Hormuz before the war, and strains on supply have sent fuel prices soaring. Here are some others instances when traffic in the Strait of Hormuz has been disrupted or threatened. 1980s: Iran-Iraq ‘Tanker War’ During a deadly, 8-year-long war between Iran and Iraq in the 1980s, both sides attacked tankers and other vessels in and nearby the Strait of Hormuz, using naval mines to shut down traffic at points. The U.S. also got involved in the so-called Tanker War — with the Navy even fighting a one-day battle against Iran in 1988, and later shooting down an Iranian commercial airliner that it mistook for a fighter jet, killing 290 people. The strait didn’t close completely. And during the war, U.S. ships also escorted Kuwaiti oil tankers to protect them against Iranian attacks. Still, the passageway became incredibly dangerous and shipping was disrupted. 2011–2012: Iran threatens closure during nuclear sanctions At the end of 2011 and into 2012, Iran threatened to close the Strait of Hormuz in response to new sanctions from the West over its nuclear development program. The European Union began enforcing a ban on purchases of Iranian oil — and the U.S. similarly targeted the country’s energy sector while also barring transactions with Iran’s central bank. That later prompted other countries to buy less Iranian oil. But Iran walked back some of those threats, and its government did not end up closing the Strait of Hormuz. Still, the turbulence and shifts in supply brought swings in oil prices. Brent crude — the international standard — was trading above $100 in December 2011 and for much 2012, peaking at more than $126 per barrel in March 2012, before cooling some later in the year. 2018: More closure threats after US withdraws from nuclear accord In May 2018, during his first term in office, U.S. President Donald The President withdrew from an Obama-era nuclear accord with Iran and began to restore sanctions. Despite some waivers, The President vowed to eventually cut off all Iranian oil exports. In response, then-Iranian President Hassan Rouhani repeated threats to close the Strait of Hormuz. But again, Iran did not end up closing the strait. And despite some volatility throughout the year, with particular production pressure on OPEC producers, Brent ended the year trading at nearly $54 a barrel, down from about $75 a barrel when The President declared the U.S. would be withdrawing in May 2018. 2019-2025: Ship seizures and attacks The U.S. Navy blamed Iran for a series of limpet mine attacks on vessels near the strait that damaged tankers in 2019, as well as for a fatal drone attack on an Israeli-linked oil tanker in 2021. Tehran denied involvement at the time. Regardless, such hostilities strained insurance rates and raised fears for shipping companies. Meanwhile, Iran seized a handful of vessels in the waterway, including several foreign oil tankers it alleged were carrying smuggled fuel at the end of just last year, per state media. The country also captured a Portuguese-flagged cargo ship in 2024 and took two Greek tankers and held them for months in 2022, among other seizures. The strait nonetheless remained open throughout. June 2025: 12-day war between Israel and Iran Fears about a possible Strait of Hormuz closure also piled up during last year’s 12-day war between Israel and Iran, particularly after the U.S. entered the conflict with bombings on three Iranian nuclear and military sites. But Iran did not close the strait, and oil didn’t see lasting price surges. Despite prices jumping some in the early days of the conflict, oil actually saw a notable sell-off as traders doubted the likelihood of attacks on crude shipments. By the war’s end, Brent was trading below $67 a barrel, a few dollars less than it was beforehand. —Wyatte Grantham-Philips, AP Business Writer View the full article

Measures for banks would weaken one of the main regulatory guardrails against a financial crisisView the full article

Despite bullish jobs data, yields surged post-FOMC, with three possible wave theory outcomes ahead, according to the head of correspondent business development at AD Mortgage. View the full article

Ethics, creativity, critical thinking and the future of learning in an AI-powered world. Student-Led Conversations With Harshita Multani Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Ethics, creativity, critical thinking and the future of learning in an AI-powered world. Student-Led Conversations With Harshita Multani Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article