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Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local Service Ads. And when a searcher fills out that booking link, that will be charged to your ads account as Google would charge you for a phone call or message within Local Service Ads. What is changed. Google said that starting yesterday, February 25, 2025, if Google detects a booking link associated with your Google Business Profiles, Google will start showing those booking links on your Local Service Ads. Google said you will be charged for those bookings like you would be charged for calls or messages through Local Service Ads. Why this is bad. I mean, if you want this, sure, this is a good thing. But this can be bad for advertisers for a few reasons: (1) Google has automatically opted you in to this, and you need to manually opt out. So some advertisers might have no clue they were opted in (although emails did go out notifying them). (2) Often, booking links are automatically associated to a Business Profile and those leads go no where. Meaning, the business has no clue they have a booking link and those bookings go into some blackhole that the business is unaware is available for them to check. (3) You are being charged for these like you would be charged for a phone call, which is likely a lot less valuable than someone filling out a form. More details. Anthony Higman posted about this on social media and shared the email, here is that email: Why we care. If you do Google Local Service Ads, it would be wise to check to make sure that you are not being charged for these booking links leads by going to your settings section in your profile and budget page and turning off the feature. Otherwise, make sure you treat those booking link leads like you would any LSA lead, because LSA leads can get pretty expensive. View the full article

Personal trainers are in more demand than ever as more people look to stay fit and improve their health. This has created a huge opportunity for people who want to work in this industry. Follow these steps to learn how to start a personal training business and take advantage of the growing personal fitness segment. How to Start a Personal Training Business: Key Steps Starting requires the following: You need to determine your specialty or niche. To decide on one, consider market demand, your expertise, and your interests. Some options include strength training, sports training, weight loss, and rehabilitation. Industry-specific certifications include those from the National Strength and Conditioning Association (NSCA) and others that consist of a self-paced online program. Once you have created a business plan, the next step is to register your business and secure liability insurance. As a trainer, it’s important to invest in equipment such as mats, resistance bands, and weights. Starting a Personal Training Business: Step-by-Step Guide Follow these steps to a successful business. Types of Personal Trainers Trends are essential in the personal trainer market. Personalized nutrition plans and wearable technology can help personal trainers meet client expectations. You need to understand your competition and the specialized training methods they use, too. Remember, the industry offers a wide variety of specializations and roles so that you can carve out an individual niche. Gym-Based Trainer Trainers based in gyms operate within health clubs, fitness centers, and gyms. They may also utilize spaces set aside for yoga and group fitness classes. One benefit of this business model is that every day can be different, and you can work with diverse clients. Challenges include having to work irregular hours to accommodate them. Independent Trainer As the name suggests, independent personal trainers use a different business model. They work outside the traditional gym settings, taking advantage of greater flexibility and opportunity. These trainers can work in public parks, rented studio spaces, clients’ homes, or virtually. One challenge is that they need to develop business skills like marketing and finance. The income can vary and be inconsistent at times. However, one of the big bonuses here is the potential to scale their business by hiring staff and leveraging digital tools. Specialized Fitness Trainer Consider several niche areas if you’re starting your enterprise. For A Specific Sport: Personal trainers need to have a good understanding of the agility, endurance skills, and strength required for a particular sport. For example, someone opening a business dealing with golf would need to understand the biomechanics of a swing. For Rehabilitation: These trainers help people recover from surgery or injuries. The goal is to help patients regain mobility, flexibility, and strength. Business owners here need to understand psychology, anatomy, and healing processes deeply. For Strength and Conditioning: These trainers work with athletes from various sports to boost their performance levels and physical capabilities. To satisfy prospective clients, they must be familiar with and employ scientifically based training practices and regimes. Online Personal Trainer The trend of online trainers is on the rise. A key benefit of this business model is its global reach and flexible scheduling options. Online trainers can benefit from lower overhead costs, and digital platforms allow for easy scaling according to demand. AspectGym-Based TrainerIndependent TrainerSpecialized Fitness TrainerOnline Personal Trainer SettingHealth clubs, fitness centers, gyms, yoga, and group fitness classes.Public parks, rented studio spaces, clients' homes, or virtually.Varied settings depending on the niche, e.g., sports facilities for specific sports, rehab centers, or gyms for strength and conditioning.Virtual platforms. BenefitsDiversity in daily work and client base.Greater flexibility and opportunity; potential for business scaling by hiring staff and leveraging digital tools.Deep expertise in a niche area can attract dedicated clientèle; can become recognized as an expert in the field.Global reach, flexible scheduling, reduced overhead, and scalability of digital platforms. ChallengesIrregular hours to accommodate diverse clients.Need for business skills like marketing and finance; income can be inconsistent.Need for specialized knowledge in a specific area, which requires continuous education and keeping up with the latest research.Requires effective online engagement and marketing strategies to attract and retain clients. Income StabilityRelatively stable as they often work for an employer.Can vary and be inconsistent due to the nature of being self-employed.Depends on niche demand and the trainer's ability to market their specialized skills.Can be variable; depends on the ability to attract and retain clients online. Client InteractionDirect, face-to-face in a gym setting.Direct, but in various settings like parks, homes, or online.Direct, often with a specialized focus, which might require a more tailored approach.Primarily online, which may require different engagement strategies compared to in-person training. Potential for ScalingLimited by the physical space of the gym and the trainer's availability.High, especially if leveraging digital tools and hiring additional staff.Moderate to high, depending on the demand for the niche and the business model (e.g., hiring other specialized trainers).High, due to the nature of digital platforms and the ability to reach a global audience. Special RequirementsCertifications required by the gym or fitness center; CPR/AED might be necessary.Business skills, personal training certification, insurance, and possibly equipment.In-depth knowledge in a specific area (e.g., sport, rehabilitation, strength conditioning), certifications, and possibly advanced degrees.Strong online presence, engaging digital content, and knowledge of online training platforms and tools. Conduct Market Research Understanding the fitness niche is critical, and that’s where this research comes in. Outline what you want to achieve. Are you adding a service or location? To find potential clients, it’s important to take into account factors such as age, gender, income level, location, and lifestyle. Remember to use location and lifestyle when you’re defining your target market. Obtain Certifications and Education Getting a professional certification is a must-have. People with a certified private trainer certificate understand exercise science, nutrition psychology and anatomy. These trainers also have education in other essential areas like First Aid and CPR. Ongoing education in the dynamic fitness industry is necessary for specific regions like senior fitness and strength conditioning. Personal trainer certification is invaluable. Choosing a Business Structure There are a few different types of business structures to choose from. Each one has implications for taxes and liability. The sole proprietorship is the most straightforward choice. The income is reported on the owner’s taxes, and there is unlimited personal liability. A Limited Liability Company (LLC) offers flexibility by combining the tax implications of a partnership or sole proprietorship and a corporation’s liability protection. This choice protects against personal liability but is more complicated to set up than a sole proprietorship. Register Your Personal Training Business Research the top fitness business names for inspiration, and then check if your business name is available in your state’s database. There’s a Secretary of State office you’ll need to file with. Getting a general business license and maybe even a specific health or fitness service provider license is essential. Check with your local city or county government. So you can maintain credibility, make sure to file for copyright protection for your logos, workout programs, and marketing materials. Secure Insurance Insurance needs to be covered. Deal with a local agent or research small business insurance online. Consider the following types: Professional liability insurance covers claims centering around misconduct, negligence, and failure to deliver services. It’s essential for these trainers because it could involve allegations of injury. General liability insurance protects against third-party claims for personal injury, property damage, and bodily injury. If your business involves selling fitness equipment and supplements, it’s essential to have product liability insurance. Commercial property insurance protects the location of your enterprise and the contents from theft and fire. Craft Your Business Plan A well-designed business plan is the cornerstone of a successful enterprise. It must include detailed information on your services, like online coaching and group training. The pricing strategy needs to include package deals and membership fees, as well as whether you’ll charge per session or have a tiered pricing structure. The financial projections are the meat and potatoes of a business plan, and they need to include revenue streams and startup costs. Source Exercise Equipment If you’re looking to start your business outside of the gym, it’s essential to think about how to start a personal training business. One important aspect to consider is sourcing quality equipment. Here are a few key points to keep in mind. The quality of the choices you make will reflect on your company. High-quality equipment fosters a professional image. Line up your equipment with the type of training that you’re offering. For example, strength and conditioning training should include resistance bands, free weights, and kettlebells. Quality equipment is designed with safety in mind and is more durable. Look for secure locking mechanisms and non-slip surfaces. Ultimately, higher-quality choices allow for a more extensive range of exercises and a better revenue stream. Managing Finances Managing your finances properly is essential for several significant reasons. Top of the list is maintaining a cash flow to cover operational costs and invest in growth. Opening a Business Bank Account Having a business bank account helps you to track your finances accurately. It’s the bedrock for budgeting and forecasting with your own business. Separating personal and business finances simplifies tax reporting. Getting started requires an EIN (Employer Identification Number) and personal identification documents. Financing Your Business Here are some options for funding your business. Personal Savings Using your money allows you to control the operations completely. Small Business Loans With one of these loans, you can expand your business and invest in more equipment without giving up any ownership of your enterprise. Get Investors Venture capitalists can bring in industry connections and expertise as well as mentorship. Marketing Your Personal Training Business A multifaceted strategy is best when you’re marketing your business. Free webinars and online courses can be offered to generate leads. A resource section blog with infographics, videos, and articles works well. A professional website that’s mobile-friendly and optimized is critical. Selecting the appropriate social media platforms varies from LinkedIn to Facebook, based on your target audience. Local networking can include attending industry events. Consistently showcasing testimonials on your website has a good impact. Embracing Technology in Your Services Digital tools and platforms can help you succeed. Customer Relationship Management (CRM) Systems and software can manage client data, improve customer service, and track interactions. Video conferencing software boosts virtual training sessions. Analytics can help track the performance of your social media channels and website. Finally, don’t forget to use social media management tools to schedule posts and manage all your accounts from one place. Scaling Your Personal Training Business Expanding a fitness business means hiring professionals, mining niche markets, and leveraging tech to offer online sessions. Offer subscription models with a library of workout videos with your personal training business. Scale your business up to include mental wellness workshops and nutrition counseling. Seek out staff members who hold certifications in specialized areas such as strength training and Pilates. Launching Your Personal Trainer Business Personal training services motivate people to change their well-being and health positively. Train clients using tech, build relationships and streamline your operations. Passion, knowledge, and personalized experience can make a difference in your client’s goals and struggles as a certified personal trainer. https://youtube.com/watch?v=KdnXMYAa9Lg%3Fsi%3DYlSRX9CXhLbUPVn0 FAQs: How to Start a Personal Training Business Here are some answers to frequently asked questions about these fitness professionals. How profitable is personal training? Wondering “how much money do personal trainers make?” Good profits can be made but they depend on your business model expertise, clientele, and location. How much does it cost to start a personal training business? The expenses can differ significantly. A simple at-home or online setup typically requires just a few hundred dollars. If you already possess some basic equipment, you might even be able to start a business with no money. On the other hand, establishing a fully equipped gym, complete with equipment, insurance, and marketing, can run into the tens of thousands of dollars. What’s the best way to find clients when starting out? Offer free social media workshops and/or partner with local health businesses to get started. Can I specialize in more than one fitness area as a personal trainer? Yes, there are many low cost business ideas to start in the fitness industry, and many services you can offer under the umbrella of personal training. Doing this can broaden your client base. Image: Envato Elements This article, "How to Start a Personal Training Business" was first published on Small Business Trends View the full article

Personal trainers are in more demand than ever as more people look to stay fit and improve their health. This has created a huge opportunity for people who want to work in this industry. Follow these steps to learn how to start a personal training business and take advantage of the growing personal fitness segment. How to Start a Personal Training Business: Key Steps Starting requires the following: You need to determine your specialty or niche. To decide on one, consider market demand, your expertise, and your interests. Some options include strength training, sports training, weight loss, and rehabilitation. Industry-specific certifications include those from the National Strength and Conditioning Association (NSCA) and others that consist of a self-paced online program. Once you have created a business plan, the next step is to register your business and secure liability insurance. As a trainer, it’s important to invest in equipment such as mats, resistance bands, and weights. Starting a Personal Training Business: Step-by-Step Guide Follow these steps to a successful business. Types of Personal Trainers Trends are essential in the personal trainer market. Personalized nutrition plans and wearable technology can help personal trainers meet client expectations. You need to understand your competition and the specialized training methods they use, too. Remember, the industry offers a wide variety of specializations and roles so that you can carve out an individual niche. Gym-Based Trainer Trainers based in gyms operate within health clubs, fitness centers, and gyms. They may also utilize spaces set aside for yoga and group fitness classes. One benefit of this business model is that every day can be different, and you can work with diverse clients. Challenges include having to work irregular hours to accommodate them. Independent Trainer As the name suggests, independent personal trainers use a different business model. They work outside the traditional gym settings, taking advantage of greater flexibility and opportunity. These trainers can work in public parks, rented studio spaces, clients’ homes, or virtually. One challenge is that they need to develop business skills like marketing and finance. The income can vary and be inconsistent at times. However, one of the big bonuses here is the potential to scale their business by hiring staff and leveraging digital tools. Specialized Fitness Trainer Consider several niche areas if you’re starting your enterprise. For A Specific Sport: Personal trainers need to have a good understanding of the agility, endurance skills, and strength required for a particular sport. For example, someone opening a business dealing with golf would need to understand the biomechanics of a swing. For Rehabilitation: These trainers help people recover from surgery or injuries. The goal is to help patients regain mobility, flexibility, and strength. Business owners here need to understand psychology, anatomy, and healing processes deeply. For Strength and Conditioning: These trainers work with athletes from various sports to boost their performance levels and physical capabilities. To satisfy prospective clients, they must be familiar with and employ scientifically based training practices and regimes. Online Personal Trainer The trend of online trainers is on the rise. A key benefit of this business model is its global reach and flexible scheduling options. Online trainers can benefit from lower overhead costs, and digital platforms allow for easy scaling according to demand. AspectGym-Based TrainerIndependent TrainerSpecialized Fitness TrainerOnline Personal Trainer SettingHealth clubs, fitness centers, gyms, yoga, and group fitness classes.Public parks, rented studio spaces, clients' homes, or virtually.Varied settings depending on the niche, e.g., sports facilities for specific sports, rehab centers, or gyms for strength and conditioning.Virtual platforms. BenefitsDiversity in daily work and client base.Greater flexibility and opportunity; potential for business scaling by hiring staff and leveraging digital tools.Deep expertise in a niche area can attract dedicated clientèle; can become recognized as an expert in the field.Global reach, flexible scheduling, reduced overhead, and scalability of digital platforms. ChallengesIrregular hours to accommodate diverse clients.Need for business skills like marketing and finance; income can be inconsistent.Need for specialized knowledge in a specific area, which requires continuous education and keeping up with the latest research.Requires effective online engagement and marketing strategies to attract and retain clients. Income StabilityRelatively stable as they often work for an employer.Can vary and be inconsistent due to the nature of being self-employed.Depends on niche demand and the trainer's ability to market their specialized skills.Can be variable; depends on the ability to attract and retain clients online. Client InteractionDirect, face-to-face in a gym setting.Direct, but in various settings like parks, homes, or online.Direct, often with a specialized focus, which might require a more tailored approach.Primarily online, which may require different engagement strategies compared to in-person training. Potential for ScalingLimited by the physical space of the gym and the trainer's availability.High, especially if leveraging digital tools and hiring additional staff.Moderate to high, depending on the demand for the niche and the business model (e.g., hiring other specialized trainers).High, due to the nature of digital platforms and the ability to reach a global audience. Special RequirementsCertifications required by the gym or fitness center; CPR/AED might be necessary.Business skills, personal training certification, insurance, and possibly equipment.In-depth knowledge in a specific area (e.g., sport, rehabilitation, strength conditioning), certifications, and possibly advanced degrees.Strong online presence, engaging digital content, and knowledge of online training platforms and tools. Conduct Market Research Understanding the fitness niche is critical, and that’s where this research comes in. Outline what you want to achieve. Are you adding a service or location? To find potential clients, it’s important to take into account factors such as age, gender, income level, location, and lifestyle. Remember to use location and lifestyle when you’re defining your target market. Obtain Certifications and Education Getting a professional certification is a must-have. People with a certified private trainer certificate understand exercise science, nutrition psychology and anatomy. These trainers also have education in other essential areas like First Aid and CPR. Ongoing education in the dynamic fitness industry is necessary for specific regions like senior fitness and strength conditioning. Personal trainer certification is invaluable. Choosing a Business Structure There are a few different types of business structures to choose from. Each one has implications for taxes and liability. The sole proprietorship is the most straightforward choice. The income is reported on the owner’s taxes, and there is unlimited personal liability. A Limited Liability Company (LLC) offers flexibility by combining the tax implications of a partnership or sole proprietorship and a corporation’s liability protection. This choice protects against personal liability but is more complicated to set up than a sole proprietorship. Register Your Personal Training Business Research the top fitness business names for inspiration, and then check if your business name is available in your state’s database. There’s a Secretary of State office you’ll need to file with. Getting a general business license and maybe even a specific health or fitness service provider license is essential. Check with your local city or county government. So you can maintain credibility, make sure to file for copyright protection for your logos, workout programs, and marketing materials. Secure Insurance Insurance needs to be covered. Deal with a local agent or research small business insurance online. Consider the following types: Professional liability insurance covers claims centering around misconduct, negligence, and failure to deliver services. It’s essential for these trainers because it could involve allegations of injury. General liability insurance protects against third-party claims for personal injury, property damage, and bodily injury. If your business involves selling fitness equipment and supplements, it’s essential to have product liability insurance. Commercial property insurance protects the location of your enterprise and the contents from theft and fire. Craft Your Business Plan A well-designed business plan is the cornerstone of a successful enterprise. It must include detailed information on your services, like online coaching and group training. The pricing strategy needs to include package deals and membership fees, as well as whether you’ll charge per session or have a tiered pricing structure. The financial projections are the meat and potatoes of a business plan, and they need to include revenue streams and startup costs. Source Exercise Equipment If you’re looking to start your business outside of the gym, it’s essential to think about how to start a personal training business. One important aspect to consider is sourcing quality equipment. Here are a few key points to keep in mind. The quality of the choices you make will reflect on your company. High-quality equipment fosters a professional image. Line up your equipment with the type of training that you’re offering. For example, strength and conditioning training should include resistance bands, free weights, and kettlebells. Quality equipment is designed with safety in mind and is more durable. Look for secure locking mechanisms and non-slip surfaces. Ultimately, higher-quality choices allow for a more extensive range of exercises and a better revenue stream. Managing Finances Managing your finances properly is essential for several significant reasons. Top of the list is maintaining a cash flow to cover operational costs and invest in growth. Opening a Business Bank Account Having a business bank account helps you to track your finances accurately. It’s the bedrock for budgeting and forecasting with your own business. Separating personal and business finances simplifies tax reporting. Getting started requires an EIN (Employer Identification Number) and personal identification documents. Financing Your Business Here are some options for funding your business. Personal Savings Using your money allows you to control the operations completely. Small Business Loans With one of these loans, you can expand your business and invest in more equipment without giving up any ownership of your enterprise. Get Investors Venture capitalists can bring in industry connections and expertise as well as mentorship. Marketing Your Personal Training Business A multifaceted strategy is best when you’re marketing your business. Free webinars and online courses can be offered to generate leads. A resource section blog with infographics, videos, and articles works well. A professional website that’s mobile-friendly and optimized is critical. Selecting the appropriate social media platforms varies from LinkedIn to Facebook, based on your target audience. Local networking can include attending industry events. Consistently showcasing testimonials on your website has a good impact. Embracing Technology in Your Services Digital tools and platforms can help you succeed. Customer Relationship Management (CRM) Systems and software can manage client data, improve customer service, and track interactions. Video conferencing software boosts virtual training sessions. Analytics can help track the performance of your social media channels and website. Finally, don’t forget to use social media management tools to schedule posts and manage all your accounts from one place. Scaling Your Personal Training Business Expanding a fitness business means hiring professionals, mining niche markets, and leveraging tech to offer online sessions. Offer subscription models with a library of workout videos with your personal training business. Scale your business up to include mental wellness workshops and nutrition counseling. Seek out staff members who hold certifications in specialized areas such as strength training and Pilates. Launching Your Personal Trainer Business Personal training services motivate people to change their well-being and health positively. Train clients using tech, build relationships and streamline your operations. Passion, knowledge, and personalized experience can make a difference in your client’s goals and struggles as a certified personal trainer. https://youtube.com/watch?v=KdnXMYAa9Lg%3Fsi%3DYlSRX9CXhLbUPVn0 FAQs: How to Start a Personal Training Business Here are some answers to frequently asked questions about these fitness professionals. How profitable is personal training? Wondering “how much money do personal trainers make?” Good profits can be made but they depend on your business model expertise, clientele, and location. How much does it cost to start a personal training business? The expenses can differ significantly. A simple at-home or online setup typically requires just a few hundred dollars. If you already possess some basic equipment, you might even be able to start a business with no money. On the other hand, establishing a fully equipped gym, complete with equipment, insurance, and marketing, can run into the tens of thousands of dollars. What’s the best way to find clients when starting out? Offer free social media workshops and/or partner with local health businesses to get started. Can I specialize in more than one fitness area as a personal trainer? Yes, there are many low cost business ideas to start in the fitness industry, and many services you can offer under the umbrella of personal training. Doing this can broaden your client base. Image: Envato Elements This article, "How to Start a Personal Training Business" was first published on Small Business Trends View the full article

Surrounded by the Pacific and Atlantic Oceans, Central America is a magical region that is perfect for backpacking. The area is full of rainforests, unexplored Mayan ruins, gorgeous beaches, incredible reefs, cheap prices, delicious food, and welcoming people. It can be difficult arranging transportation throughout the region. In this post, I’ll provide some helpful tips on getting around Central America so you can navigate the region safely — and without breaking the bank. Here’s how you can travel around Central America cheaply – no matter how long you’ll be there: Table of Contents Getting Around By Bus Getting Around By Flying Getting Around By Car Getting Around By Boat Getting Around By Train How Long Does it Take to Get Around Central America? Getting Around Cheap By Bus Buses are the main form of transportation that you’ll use to get around Central America. In fact, it’s about the only way to get around Central America as there are no train lines and regional flights are expensive. You’re going to take buses most of your trip. There are several different kinds of buses in the region. The most comfortable are the international buses that run between the larger cities and tend to have their own bus terminals. They have set, reliable schedules and are best for long distances. They make traveling easy and even take care of the hassles at border crossings. The companies you use might vary by country, but a few of the larger services include: Tica Bus TransNica Central Line Nica Expreso Pullmantur Comfort Lines Here are some approximate fares and journey durations for express bus routes in Central America (in USD): Belize City to Flores – $30 (6 hrs) Flores to Guatemala City – $28 (8 hrs) Guatemala City to San Salvador – $25 (6 hrs) San Salvador to Tegucigalpa – $35 (9.5 hrs) Tegucigalpa to Managua – $30 (6 hrs) Managua to San Jose – $30 (7.5 hrs) San Jose to Panama City – $80 (16 hrs) San Salvador to Antigua – $30 (6 hrs) San Jose to Tamarindo – $18 (4 hrs) San Jose to Boquete – $20 (9 hrs) The routes are often straightforward, the buses are air-conditioned, there’s a bathroom on board, and the seats recline. Some companies have partnerships with local hotels/hostels so that you get dropped off right at the door rather than having to find your way in the middle of the night upon arrival. While most of these bus services have websites, they’re often extremely buggy and difficult to use. To compare routes and prices, you can research your journey on Rome2Rio.com before either booking on the bus company’s website or simply showing up at the terminal to purchase your ticket. For short distances, there are colectivos. This short-distance minivan service is super cheap, but often very crowded. You’ll usually find them at bus terminals, so it’s worth checking with the drivers to see where they’re going. Finally, there is the local chicken bus. These colorfully painted vehicles were formerly U.S. school buses. They are called “chicken buses” because they also transport chickens and rice, and thus have a lot of chickens on them. It’s a nickname that has stuck among travelers. They stop just about everywhere to let people hop on and off. They are a cramped but fun and interesting way to get around places. I always end up meeting interesting folks on chicken buses. Getting Around Cheap By Flying Flying isn’t the cheapest way to see Central America (and routes are really limited).There is a limited regional air network in this region. The biggest operator is Copa Airlines, which is based out of Panama. The Colombian airline Avianca offers some direct flights between big cities in Central America, and the Guatemala-based TAG flies directly to a few other destinations in the region. Outside of the capital cities and any international airports, the airports tend to be very small and only accommodate small propeller planes. Most of those small airlines have dubious safety records and I try to avoid them as much as possible. Here are some sample non-stop flight times and one-way ticket prices (USD): Guatemala City to Belize City – $200 (1 hr 15 min) Guatemala City to San Salvador – $60 (45 min) Flores to Guatemala City – $50 (1 hr) Managua to Panama City – $765 (1 hr 40 min) San Jose to Panama City – $370 (1 hr 20 min) Managua to San Jose – $370 (1 hr 15 min) San Pedro Sula to San Salvador – $80 (50 min) Note: If you book early, you can save on fares. Fares also vary depending on the time of year. Use Skyscanner to find cheap flights around the region. Planning a trip to CENTRAL AMERICA? Get all my best travel tips along with these FREE planning guides: My Favorite Companies to Use61 Savvy Travel Tips16 Steps for Planning a TripHow to Get Free Flights Enter your info below to get everything sent to you right away: Add me Getting Around Cheap By Car Having your own vehicle allows you to save time getting around while also giving you the flexibility to stop off wherever strikes your fancy along the road. Lots of people drive through the region, either with a rental car or with a car or van they bought elsewhere. Renting a car and driving around Central America has become a lot cheaper as rental car prices have come down in recent years. If you’re traveling with others (which could very well be new friends that you just made in your hostel), it can be a very affordable way to travel. Just keep in mind that not all car companies allow you to drive their vehicles across borders, so this can sometimes be a tricky option depending on what countries you plan to travel through. However, renting a car can be a great way to explore one country more in-depth. If you plan on exploring the region by car, you should be a confident driver. Roads are not always in the best condition and rules of the road can be more like loose suggestions. Always make sure to take common safety precautions too, such as never leaving valuables in the car, not driving at night if you can avoid it (this greatly increases your risk of carjacking), and being mindful of general safety in the areas through which you plan to drive (ask locals in advance for tips about your planned route). Use Discover Cars to find the best rental car prices as it pulls data from over 8,000 car rental locations to ensure you always find a great deal. Getting Around Cheap By Boat If you want to visit islands or coastal towns, boats and ferries are options to consider. You can find ferries and book tickets on DirectFerries.com (which searches thousands of local operators so you don’t have to). In Belize, ferries to the islands are typically $35-45 USD and the main operators are Caribbean Sprinter and Ocean Ferry Belize. You can reach Honduras’ Bay Islands (including Roatan) by ferry, and you’ll definitely want to take a boat trip if you’re heading to the Corn Islands. If you are traveling from Belize to Guatemala, there’s a water taxi from Punta Gorda to Puerto Barrios. And there’s a service from Belize (Placencia or Belize City) to Honduras (Puerto Cortes). Here are some sample ferry durations and fares (in USD): Belize City to Ambergris Caye (1.5 hrs) – $42 (one way), $57 (round trip) Belize City to Caye Caulker (45 min) – $36 (one way), $45 (round trip) Ambergris Caye to Caye Caulker (30 min) – $36 (one way), $45 (round trip) La Ceiba to Roatan (1 hr 15 min) – $40 (one way), $71 (round trip) For short journeys (like between the Corn Islands or to various towns on Lake Atitlan), it’s easiest to just show up and hire a boat or water taxi to take you across. Prices are usually negotiable this way. Getting Around Cheap By Train Trains are not an available method of travel in Central America. Though there are some freight trains that move cargo in the region, you won’t find a passenger train network in any country (Belize doesn’t even have a train line of any kind). If there are trains, they usually run from the capital to one other major city and are generally commuter trains. How Long Does It Take to Get Around Central America? Getting around Central America can definitely be a bit tedious from time to time. Buses can be slow and don’t always depart or arrive on time. They will often wait until they are full and stop and pick up people on the way or for rest breaks. But, to help you plan, here is a distance and time chart so you know (roughly) how long it takes to get from place to place in Central America: Route Road (km/miles) Air (hrs) Bus (hrs) Guatemala City – Belize City 625/388 1 14 hrs Guatemala City – San Salvador 235/146 :35 6 San Jose – Panama City 800/497 1:10 14 Managua – Guatemala City 735/457 1:23 20 Belize City – Flores 840/525 :45 5 Flores – Guatemala City 481/299 1 8 Tegucigalpa – Managua 367/228 4:20* 6 Managua – San Jose 422/262 1 8 San Jose – Panama City 851/528 1:20 16 *** Central America is an amazing place – though getting around the region will take some planning and research. Things won’t always go smoothly and getting from place to place here can sometimes be a hassle. But with a little preparation and a pinch of patience, you’ll be able to have an amazing experience. Be flexible with your schedule. Make sure you plan ahead. Do that, and you’ll be able to enjoy this incredible region of the world! Plan your trip to CENTRAL AMERICA like a pro Get all my best travel tips as well as my FREE planning guides sent straight to you and see more of the region for less! Send me free travel tips Book Your Trip to Central America: Logistical Tips and Tricks Book Your Flight Use Skyscanner to find a cheap flight. They are my favorite search engine because they search websites and airlines around the globe so you always know no stone is left unturned. Book Your Accommodation You can book your hostel with Hostelworld as they have the biggest inventory and best deals. If you want to stay somewhere other than a hostel, use Booking.com as they consistently return the cheapest rates for guesthouses and cheap hotels. Don’t Forget Travel Insurance Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. My favorite companies that offer the best service and value are: Safety Wing (for everyone below 70) Insure My Trip (for those over 70) Medjet (for additional repatriation coverage) Looking for the Best Companies to Save Money With? Check out my resource page for the best companies to use when you travel. I list all the ones I use to save money when I’m on the road. They will save you money when you travel too. Want More Information on Central America? Be sure to visit my robust destination guide on Central America for even more planning tips! The post How to Get Around Central America on a Budget appeared first on Nomadic Matt's Travel Site. View the full article

Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific use cases. So, here are the top search engines, classified…Read more ›View the full article

When most businesses start an SEO program, their primary goal is growth – more organic traffic, higher rankings, and increased revenue. But in today’s search landscape, maintaining your visibility is just as important. With the rise of AI-driven search, AI Overviews, and zero-click results, organic growth is harder to achieve. Nearly 60% of Google searches end without a click – so where will future growth come from? The reality is that without ongoing SEO efforts, organic traffic will decline. To survive, businesses must see SEO not just as a growth engine, but as a way to protect and maintain their existing organic visibility. This article makes the case – and provides real-world examples – for why defending and maintaining traffic must be a key consideration when evaluating the value of an SEO campaign. The cost of inaction One of the biggest misconceptions in marketing is the belief that organic visibility will remain steady without ongoing SEO investment. In reality, the opposite is true. Neglecting SEO leads to declining organic visibility, a trend that has only accelerated with recent developments. This shouldn’t come as a surprise. Think of regular dental checkups. No one visits the dentist expecting their teeth to improve. They go to prevent costly and painful procedures down the road. The same principle applies to SEO – an ounce of prevention is worth a pound of cure. Ignoring tasks like refreshing old content, maintaining site health, and building authority almost guarantees a drop in organic traffic. Why? Because competitors will outpace you, algorithms will evolve, SERPs will become more crowded with features, and rankings will decline. Don’t just take my word for it. Will Critchlow recently published an article illustrating this concept. Using real-world data from an unnamed ecommerce website, he modeled that businesses can expect a 10-20% decline in organic visibility per year if they do nothing. David Shapiro, VP of earned media at Mindgruve, put it best: “Flat is the new up.” If a business waits too long to invest in SEO – only acting after a decline is already underway – the costs of recovery can be astronomical. Worse yet, restoring a website to its previous performance may be impossible. Dig deeper: 7 proven methods to explain the value of SEO Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. SEO can be defensive by nature Another important factor to consider is that some aspects of SEO are inherently defensive. It’s always frustrating when clients request an SEO projection to justify implementing technical SEO improvements. Tasks like maintaining sitemaps or ensuring proper canonicalization may not lead to immediate, measurable increases in traffic or visibility. For now, Google may still find and index your site without issue. But what about future threats? Visibility can change in an instant, leading to significant harm. If sitemaps aren’t updated correctly, Google may struggle to find newly published pages, especially if they aren’t well internally linked. If canonical tags are missing and the paid team launches new UTM parameters, your index could be flooded with duplicate pages. Both of these scenarios have happened to my clients despite prior warnings to address these issues. Migration support is another key example of technical SEO where growth isn’t the primary focus. Many businesses attempt migrations without SEO involvement, often leading to disaster – a steep decline in traffic and visibility. Important content gets lost, pages aren’t redirected properly, or critical errors appear in the code. Below is a real-world example of a client who came to us after neglecting SEO in their migration. The results weren’t pretty. This isn’t about growth but maintaining visibility, which will never appear in a growth projection. The ROI of maintaining good site health is preventative, and that’s just as valuable. Catching critical errors SEO works with many different teams within an organization, such as content writers, PPC teams, UX designers, and developers. Each team has its own objectives, and they likely don’t prioritize site health and indexing the same way. That’s why a key part of SEO is ensuring that nothing is implemented that could harm your website’s visibility. This might not seem like a major threat, but it happens all the time, especially in large, siloed teams. Consider this real-world example: A client’s development team launched a code update that accidentally no-indexed an entire section of their website. Fortunately, the issue was caught and fixed before significant damage occurred. But what if it hadn’t? The problem could have gone unnoticed for much longer, costing them hundreds of thousands of dollars before they even realized it. Catching this error alone paid for the entire SEO campaign. Instances like this happen far more often than most business executives would care to admit. If these threats aren’t factored into your SEO strategy, a crucial part of SEO’s ROI is overlooked. Dig deeper: The top 5 strategic SEO mistakes enterprises make (and how to avoid them) Fighting branded declines One of the most common scenarios I see with businesses seeking an SEO agency is a slow, steady decline in branded traffic. While SEO isn’t the best channel for recovering branded traffic, it excels at driving non-branded traffic to fill the gap. This exact scenario played out with a client last year. Adding up branded and non-branded numbers would show that total traffic is still down. However, without implementing SEO recommendations to bring in non-branded traffic, the decline would have been much worse. An executive reviewing the overall numbers may not see growth, but a keen eye will recognize that SEO successfully mitigated even more severe losses. Don’t sell the value of SEO short The goal of this article isn’t to spread fear – it’s to highlight reality. Businesses and websites face numerous threats to their performance, from AI advancements and SERP changes to competitor activity, branded declines, and even internal mistakes. SEO, however, serves as a crucial defense against these negative forces. This perspective can be a tough sell, so many SEO agencies leave it out of their pitches. After all, no business wants to pay large sums of money just to stay flat. But if there’s one key takeaway, it’s this: Positioning SEO as a defensive strategy is essential and will only become more relevant over time. SEO absolutely drives growth, and that’s important. However, if growth is the only focus, the true value of SEO is being sold short. Dig deeper: How to convince leadership why they can’t ignore SEO View the full article

However you watch your Fire TV Stick, you probably have the same assortment of apps as most people: Netflix, YouTube, Prime Video, Disney+, the list goes on. But there are some useful apps beyond the mainstream you should definitely consider using. And, because Amazon Fire TV Stick is ultimately an Android device, you can even run specialized Android apps on it to truly unlock the power of this small little streaming device. Downloader Credit: Amazon Underneath Fire TV OS lies Android, which means your Fire TV Stick is capable of running any verified Android APK. But to get there, you'll need to do two things. First, enable developer access (I have a guide on that here), then download Downloader. Downloader can help you download any app using its built-in browser. You can navigate to any trusted APK site, like APK Mirror or apps hosted on Github, to directly download APKs to your Fire TV Stick. Kodi Credit: Khamosh Pathak Kodi is an all-in-one media center, and it's immensely customizable. It's free, open source, and its library of plugins enable features like live TV and cloud syncing. You can use Kodi to stream movies and TV shows from your own home server, or use the integrated plugins to stream free content online. Kodi isn't officially available on the Amazon Appstore, but it's quite easy to install the Kodi app using the APK. I have a detailed guide on how you can use Downloader to install and setup Kodi. If Kodi seems like a lot, I recommend you look into Plex and Jellyfin. Plex is a mainstream media center. It's really well designed, but a lot of its cross-device features are behind a paywall. Jellyfin, on the other hand, is completely free and open source, and while the interface is basic, it's fast and feature rich. VLC Credit: Amazon Even though I prefer to use IINA on the Mac, VLC is an undeniable classic. VLC is a video app that will play anything you throw at it, and that's true even for VLC for Fire TV Stick. The app will stream content online, or play locally hosted media. VLC will even download subtitles, and sync them up for you. SmartTube Credit: SmartTube SmartTube is one of the few ad-free third-party YouTube clients available on Fire TV Stick. (NewPipe is a great option for Android smartphones). Like Kodi, SmartTube is not in the Amazon Appstore, so you'll have to download it using Downloader. That said, it is hosted on Github, and the app is open source, so it can be checked for security issues. SmartTube is 100% ad-free, and even integrates SponsorBlock to automatically skip over sponsored sections of videos. It supports 4K and HDR content, customizable buttons, and live chat, but the app doesn't support voice search. AirScreen Credit: Amazon AirScreen adds AirPlay to your TV, without the need to buy an expensive Apple TV. The AirScreen app can turn the Fire TV Stick into a wireless display receiver for many platforms like AirPlay, Miracast, and even Chromecast, so you can share your screen from your iPhone, Mac, or Android phone. ProtonVPNIf you're looking for a private and secure VPN app, I recommend Mullvad VPN for it's simple pricing (and the fact you don't need an account to use it). Mullvad VPN isn't on the Amazon Appstore (though you can always use Download to install the Android version). If you want a VPN designed for Fire TV Stick, I recommend Proton VPN. It has a generous free plan (no data cap, but limited to three servers, and one connection per account), and a paid upgrade if you need more, like streaming content from other countries in 4K. Tubi Credit: Amazon Tubi offers a little of everything, including movies, TV shows, and live TV. There's a huge catalog of content, with over 50,000 movies and TV shows. The upside is the app is completely free to use. The only downside is, of course, ads. If you don't mind sitting through the ads, though, it's a great way to access some free entertainment. Lifehacker sibling site PCMag loved Tubi in its full review of the service. The Roku Channel Credit: Amazon You don't need a Roku device to enjoy The Roku Channel. The Fire TV Stick version offers a vast library of free to watch movies and TV shows, even if it's not all the latest and the greatest content on the market. You also have access to live TV, live sports, kids shows, news, and more. Plus, it's actually quite easy to use as well—given it's a Roku app. Airy TV Credit: Amazon Airy TV is yet another free TV channels app, especially useful if you don't want to spend money on services like YouTube TV. It's completely free, and doesn't even require you to sign up for an account. Boot up the app, and you're streaming live TV. Of course, you have to sit through ads, but that's standard for apps like this. Airy TV has a good collection of channels for streaming movies, TV shows, and even live sports—including MMA. View the full article

WeWard, an app that offers real-world rewards for walking, announced Wednesday it’s signed tennis champ Venus Williams as an investor and ambassador for the app. The app, which offers users points called Wards for steps taken, lets users track their movements or import pedometer data from tools like iPhone’s Apple Health, Android’s Google Fit, or Fitbit. When they’ve racked up enough Wards, they can be redeemed for gift cards, charitable donations, or even cash deposits to user bank accounts. “We’ve decided to do something very simple,” says cofounder and CEO Yves Benchimol. “We just give cash to people to walk.” In addition to tangible rewards, users can also collect virtual trading cards scattered at particular places on the map in a manner familiar to players of games like Pokémon Go, encouraging people to explore their surroundings on foot while racking up steps. About 6.5 million of the cards, dubbed WeCards, are collected every day. Users can also compete with friends, or within virtual leagues based on their activity levels, tracking their performance on virtual leaderboards and receiving virtual gold, silver, and bronze medals based on their rankings. The app has also hosted competitions around regions and countries, centered around events like the Olympics or Super Bowl, where players’ steps are added to totals for their locations. “Some people are way motivated by beating their friends and compete with their friends,” Benchimol says. “Others want to beat all the community.” So far, WeWard has distributed $20 million to its users and generated $1 million in charitable donations, according to the company. With the Venus Williams deal, users will be able to access special challenges and rewards linked to the tennis player, including sports tickets and Garmin watches. “A large part of staying well and active is simply by moving your body whichever way you can, and with WeWard, walking becomes a fun and rewarding experience,” Williams said in a statement. “I’m excited to be part of a movement that encourages people to take that first step towards a healthier, more active lifestyle.” Williams also recorded a video demonstrating her use of the app to track her steps, and WeWard pledged $25,000 to support the global antipoverty charity CARE, which both WeWard and Williams have supported in the past. And through a special “Venus Williams Championship” challenge, users will be able to contribute their steps to a collective total, triggering larger donations up to $40,000 as particular walking milestones are met. The app is free, with those rewards and donations paid for by ads and in-app affiliate shopping links, many of them to health, travel, and activity-oriented vendors like Nike, Columbia, Blue Apron, and Expedia. Users who follow those links can typically earn additional Wards through their purchases. But the company’s not in the business of selling location or activity data, Benchimol emphasizes, with that information collected solely to power step tracking and game experiences like WeCard collecting. WeWard naturally aims to help its users meet their own walking goals, and users typically increase their step counts by about 25% thanks to the app, Benchimol says. He’s hopeful the company can get that number closer to 50% within the next five years. Since the app bases rewards on step counts, users can walk indoors or outdoors, around the block or on a treadmill at a gym, as they see fit. “At the end, what matters is just the number of steps, and the fact that you are active every day,” Benchimol says. View the full article

The lesson of this world-changing month is that geography matters — despite what the Brexit campaign claimedView the full article

Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed the issue and said it was "very limited and was not widespread." View the full article

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when the booking link is detected on the Google Business Profile of that business.View the full article

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.View the full article

Slightly under 10 years ago, when I reviewed a new Apple MacBook, I devoted a surprising percentage of my wordage to its port. Yes, port—it had only one. The sleek, minimalist laptop was one of the first devices in the world to sport USB-C, a new type of wired connectivity that carried both power and data over a cable with a slim, reversible connector. USB-C held the potential to replace pretty much all the other ports then in use on phones, tablets, laptops, cameras, headphones, and other gadgets. At the time, they included USB in its familiar, full-size form (officially known as USB-A), multiple variants of Micro-USB and Mini-USB, myriad proprietary power jacks, and on and on. If Apple could be convinced to phase out Lightning—which USB-C, with its reversible connector, resembled—the new standard really would be the standard. I was giddy over the prospect of having only one type of cable in my life. That didn’t happen overnight, or even within a few years. But today, I own only one device I use on anything like an everyday basis that requires me to make special provisions for its cable: my Apple Watch Ultra 2, which uses a magnetic charging puck. (Full disclosure: I occasionally haul out my old Nintendo 3DS handheld, which charges via a proprietary cable.) No doubt: USB-C has been a huge advance for my productivity—not just over previous forms of USB, but also even earlier technologies whose connectors look comically oversized and clunky in retrospect and sometimes even needed to be screwed into place. Just ending the days when I had to examine a cable closely to determine if I was holding it right side up for insertion—Micro-USB, you were the worst!—has been a joy. Last week, I even bought a tiny USB-C cable and put it on my keychain, so I’m never without it when I want to transfer photos from my camera to my phone. In principle, I could always move them over via Wi-Fi, but USB-C remains much, much faster and more reliable. Still, the technology hasn’t accomplished everything it’s theoretically capable of doing. For one thing, the version that arrived in 2015 turned out not to be the last wired connectivity standard anyone would ever need. There are now multiple flavors of USB-C, all sharing the same connector but varying considerably in capabilities. Over at Wirecutter, you’ll find Fast Company contributor Jared Newman’s comprehensive review of USB-C cables. Along with providing buying recommendations, it steps through the details on USB 2.0, USB-C 3.1 Gen 2, and USB4 as well as Apple’s Thunderbolt, which isn’t USB-C at all but uses the same connector. Distinguishing between all these variants matters if you care about data-transfer speeds. If you’ve got power-hungry devices and want them to charge quickly, you also need to pay attention to the wattage of the cable and the power brick you plug it into. For an even deeper dive into USB-C’s mysteries, I recommend this 2021 TidBits article by Glenn Fleishman, another Fast Company contributor. Its title—“USBefuddled: Untangling the Rat’s Nest of USB-C Standards and Cables”—cleverly conveys just how complicated the topic is. Before I revisited Jared and Glenn’s stories while writing this newsletter, I was more or less happy plugging any USB-C cable I had handy into whatever device I needed to hook up for charging or data transfer. Now I’m obsessed with the possibility that I’m slowing down stuff by using inadequate cabling. (USB4 cables and some USB-C 3.1 Gen 2 ones have specs printed on the connectors to indicate what they can do, but none of my cables seem to bear this essential information.) There’s another way in which USB-C has underperformed its potential. In theory, its universal adoption should make for a more sustainable tech ecosystem since it reduces the need to have on hand a zillion cables with different connectors. The European Commission certainly sees the technology as more Earth-friendly: As Apple admitted, to satisfy EU regulations, the company had to ditch Lightning for USB-C starting with 2023’s iPhone 15. Apple could assume, but doesn’t, that everyone who buys a new iPhone already has a sufficient collection of USB-C cables; the company still includes one in every box. It does the same with AirPods Pro and iPads. Many other makers of USB-C devices also throw in a cable—even bargain-basement items like an $8 UV light I recently purchased. The bottom line is that I’ve ended up with way more USB-C cables than I need, many of questionable quality. Having failed to figure out how to donate them to an organization that might put them to better use, I periodically drop off the crummier-looking ones—and those that have failed altogether—at a local recycling center. That’s better than dumping them in the trash, but it doesn’t seem great. I do envision a day when I don’t own a humongous quantity of USB-C cables. At home, a half-dozen good ones might satisfy my needs; maybe slightly more if I keep some at the office and stow a couple in my suitcase. My brilliant new game plan is to only buy USB4 cables henceforth, regardless of whether I need them in any particular plugging-in context: They’re more expensive, but also a hedge against obsolescence. For now, my cable clutter abides. I still have an orange toolbox stuffed with so many cables, its lid has snapped off. They include a few USB-C ones but also earlier types with a multitude of connectors, just in case I need them to connect something like an old iPhone or hard drive. Tangled and random, this thicket of obsolete technology sits in my garage, embarrassing me every time I walk by. May the day come when I can wave it goodbye—or at least winnow it down to fit in a shoebox. You’ve been reading Plugged In, Fast Company’s weekly tech newsletter from me, global technology editor Harry McCracken. If a friend or colleague forwarded this edition to you—or if you’re reading it on FastCompany.com—you can check out previous issues and sign up to get it yourself every Wednesday morning. I love hearing from you: Ping me at hmccracken@fastcompany.com with your feedback and ideas for future newsletters. I’m also on Bluesky, Mastodon, and Threads. More top tech stories from Fast Company Why AI chatbots are so unbearably chatty Just like us, AI tends to talk too much when they don’t know the answer. Read More → The iPhone 16e doesn’t have MagSafe—and that’s a problem Apple’s magnetic charging system is its biggest breakthrough in years. Read More → What to know about Apple’s biggest-ever U.S. investment The iPhone maker plans to pour billions of dollars into new manufacturing facilities, research and development, and machine learning research. Read More → Anthropic’s new Claude AI model can decide between speed and deep thinking The Claude 3.7 Sonnet model beats other leading ‘thinking’ models in some key benchmarks.Read More → Comedians are turning to LinkedIn to find a new audience Comics like Ben Sweeny are bringing satire to the buttoned-up world of LinkedIn, proving that workplace humor has a place on the job networking site. Read More → The best apps to find new books From Libby to BookBub, these tools will get you thumbing through your next great read in no time. Read More → View the full article

The contributions of Black Americans built the nation’s economic foundation, sustained industries, and shaped countless communities. Yet, even today, disparities in the workplace persist, limiting the opportunities available to Black professionals, which has been exacerbated by the recent White House Executive Order to terminate all Federal DEI programs and positions. Black employees comprise 12.8% of the workforce but hold just 7% of managerial positions. In senior leadership, representation drops to 4–5%. These numbers are beyond dismal and reveal more than gaps in representation—they reflect systemic barriers that prevent Black talent from reaching their full potential. Yet despite the intention of DEI programs to gain access to the many talents and skills of the Black community, a false narrative has been created that DEI gives unfair advantages to Blacks and people of color. When the reality is that Black Americans have not been the greatest benefactor of DEI compared to white women and other minority groups. It’s clear the contributions, abilities, and innovations that Black employees bring to the workforce will continue to be underutilized and untapped. This is exacerbated by the lack of recognition of Black talent, which needs to be leveraged and harnessed effectively as a critical part of the global talent pool to develop and maintain a high-performing workforce and ensure the best and brightest regardless of differences are given access to opportunities. Unfortunately, this is not the first time in history where Blacks have been denied access to education, jobs, and opportunities. Despite this, the impact of the Black worker has strengthened America and cannot be denied. Statistics or examples alone can’t capture the full picture. Each number, reference, and invention represent a person with dreams, ambition, and a relentless drive to succeed. This story is about resilience, transformation, and the potential for change. A legacy of resilience and the current reality The history of African Americans in the workforce is deeply rooted in resilience, ingenuity, and advancement. From domestic laborers and factory workers to trailblazers who were innovators that changed the face of modern medicine and technology to savvy business leaders that enacted a difference style and approach to driving business impact and change—each generation has elevated themselves by challenging and overcoming the stereotypes and ill-fitted beliefs of our community to persevere and progress. Through mentorship, networking, and sharing past and present experiences, Black employees have paved the way to build upon our achievements and we understand of how to navigate during uncertain times. These insights have given us the value of hard work, and the belief that the pursuit of excellence will eventually break down barriers and open doors. This mindset has shaped how I and many other Black professionals show up in the world and maintain a core responsibility to educate, inspire, and share our career journeys and paths to create opportunities for others. Throughout my professional career, I’ve had countless conversations with Black professionals who share their experience about being the “only one” in the room—whether in leadership meetings, boardrooms, or professional networks. They describe how exhausting it can be to always advocate for their community, lead their work while also pushing for change for other marginalized groups. This places an immense mental, emotional, and psychological burden placed on Black professionals that often leads to burnout because of expectation of being a martyr and savior to everyone while not having support for safety themselves. Barriers to advancement Black professionals face several barriers that continue to stall career advancement: Access to networks: Many Black employees lack access to the informal networks and sponsorships that are essential for career growth. Representation at the top: Without Black leaders in senior roles, companies may find it more difficult to identify and recognize Black talent as viable for leadership positions. Limited support for risk and recovery: Mistakes are often treated as failures rather than learning opportunities, leaving Black professionals with few support systems and little room to develop, experiment, and grow. These barriers go beyond missed opportunities, undermining morale and increasing turnover—they touch upon the absence of a core belief that there’s expectation for them to succeed. Solutions that work To build workplaces where Black talent thrives, organizations need to move beyond performative gestures and commit to systemic change. 1. Activate Allyship Mentorship is valuable, but advocacy and being an ally for someone is transformational. Organizations must actively connect their senior leadership with the top talent in their organizations and despite their differences, identify and eliminate obstacles for them to develop and progress. This includes demonstrating and promoting behaviors that advocate, recognize, and highlight the skills and abilities of high performing Black talent. 2. Build Pathways for Growth Leadership development programs, cross-functional training, and stretch assignments create pathways for advancement. Companies should focus on ensuring Black employees have access to these training, developmental opportunities, and projects that challenge them and give them exposure for them to have their skills realized. 3. Create Environments for Thriving Retention requires more than onboarding—it requires intentional support. This includes creating a psychologically safe environment for all employees and especially Black employees during this tumultuous time that allows them to feel a sense of belonging and to contribute fully. How to build the future During these times, we need to uplift and magnify examples of companies and organizations making meaningful strides to maximize the full potential of their talent pool, including Black talent. Organizations like the Executive Leadership Council and the National Black MBA Association continue to create opportunities for Black professionals to connect, grow, and excel. Progress is possible when leading through purpose, values, and behaviors. Organizations can and should invest in people and prioritize inclusive environments that allow everyone to grow, develop, and succeed. The strength, ingenuity, and impact African Americans have had in the history of labor will continue as each generation embraces the essence, spirit, and energy from that which we come from. We are our ancestors’ wildest dreams and will continue to build upon their legacy to elevate, improve, and advance. This Black History Month, let us honor it by asking hard questions to which we must lead the solutions: How are we building pathways for Black professionals to contribute fully and lead? In what ways do our systems support growth, or create barriers for Black professionals? What are we doing today to ensure the next generation has similar or greater opportunities? Establishing an inclusive, psychologically safe, and collaborative workplace goes beyond meeting quotas or fulfilling obligations. It demands environments where everyone feels they belong, where their abilities are recognized and acknowledged, and where potential is nurtured to its fullest. The future of work thrives when we recognize that talent exists everywhere, and we should fight hard to ensure it has the opportunity to flourish. View the full article

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to "figure out how to crawl even less, and have fewer bytes on wire." Gary updated us saying "there's lots more in works" for this but implies some improvements have already been made.View the full article

Understanding a zoning variance begins with familiarizing oneself with zoning ordinances. These ordinances delineate how properties are utilized in specific areas. When effectively implemented, they ensure functions such as maintaining residential zones free from industrial influences. They also specify land uses for agricultural, commercial, and other purposes. While a city council sets the usage rules through ordinances, a zoning variance acts as an exception, awarded on an individual basis What Is a Zoning Variance? A zoning variance is a formal exception to the rules set by local zoning ordinances. Essentially, it’s a permit that allows property owners to use their land in a way that would otherwise be prohibited by standard zoning laws. This could be because they want to make modifications to an existing building, construct something new on empty land, or even use the property for a purpose that isn’t allowed under its current zoning designation. The primary purpose of a zoning variance is to offer flexibility in situations where following zoning regulations strictly would create unnecessary hardship or hinder the reasonable use of a property. READ MORE: How to Start a Business: Step by Step Guide How Does Variance to Zoning Ordinance Work? When property owners envision a different use for their land or building that isn’t aligned with existing zoning ordinances, they must apply for a variance. This request signifies their intent to deviate from the current zoning regulations. The process typically involves submitting a detailed application to a local zoning board or a similar governing body, explaining why the variance is necessary. There are often two types of variances: area and use. An area variance might involve requests like reducing the required setback from the road, while a use variance would pertain to changing the property’s designated purpose, like turning a residential property into a commercial one. Once the application is submitted, a public hearing is often scheduled, giving neighbors and other stakeholders an opportunity to express support or concerns. The board subsequently assesses the request using specific criteria, such as whether the existing zoning imposes unnecessary hardship or if granting the zoning variance would negatively impact the public interest. It’s crucial to remember that zoning regulations, as well as the criteria for granting variances, can vary significantly between municipalities, counties, and states. Thus, understanding the specific procedures and requirements of one’s local jurisdiction is essential when considering a variance. Generally, this is how a real estate variance works. An application for a variance is submitted. These go to a Planning Department. The application is advertised. This is in a newspaper, through a sign on the land in question, and on a website. A public hearing gets held to consider the requested variance. The applicant gets to talk to the Planning Commission first. That commission then votes on the request for a variance. The Board of Commissioners gets the final say on any variance application. This decision is final. If a zoning variance request gets denied, you can submit a new one six months later. Types of Zoning Variances Basically, there are two different types of zoning classification types. Property owners can apply for either one. The zoning board of appeals sets the rules for either type. Use Variances An area variance allows land to be used for purposes otherwise under zoning restrictions. Applicants could be looking at obtaining a zoning change for commercial use in a residential area. They may seek to amend current ordinances to permit multiple dwellings on an existing property. The proposed zoning variance may request the allowance of industrial use within a commercial zone. These required changes can be contrary to how the surrounding neighborhood gets used. There is a heavy burden of proof for a property owner to prove unnecessary hardship. Area Variances An area variance can include putting a fence on the property line or building an extension to a house. These variances allow for the use of the land in a way that’s otherwise restricted based on physical requirements or dimensions. An area variance usually needs to show it won’t negatively impact the surrounding neighborhood. An area variance needs to make sure there’s minimal impact on the environment. That includes factors like land drainage on the property. Traffic congestion and noise are also included before a final determination is made. Comparing Use Variances and Area Variances To better understand the intricacies of zoning variances, it’s essential to differentiate between Use Variances and Area Variances. Here’s a brief comparison: CriteriaUse VariancesArea Variances DefinitionAllow land to be used for purposes otherwise restricted by zoning.Permit use of land in ways restricted based on physical requirements or dimensions. ExamplesChange for commercial use in a residential area or multiple dwellings.Fence on the property line, building extensions, or other physical alterations. ConcernsMay contradict how the neighborhood is typically used. Heavy proof of hardship.Must show minimal impact on the environment and neighborhood. PurposeAllows fundamental changes to land use beyond existing zoning types.Allows changes to land use within the constraints of physical or dimensional limitations. ImpactCan be significant, often changing the essence of the land's use.Generally limited, focusing on specific changes without altering the broader use of the property. What Is an Example of a Zoning Variance? A zoning variance is important for several reasons. They don’t change the zoning of the real estate. The landowner gets to use private property and maybe build structures in a way that otherwise wouldn’t be permitted. They get legal permission to use the land under a waiver of regular zoning ordinances. Here are some examples affecting a residential district: Applying to put up a building higher than one that’s usually permitted can affect real estate. An applicant might want to put up a fence in their neighborhood. Changing a single-family building into a multi-family one. Why Zoning Variance Matters in Business Zoning laws matter for brick-and-mortar businesses and others. For example, each city might only allow zoning permits for retail stores in certain areas. Here are five ways variances might affect your bottom line. Some Businesses Can Be Banned: The property might be zoned for commercial or residential use. Obtaining a zoning variance might not be possible. Is There Enough Parking?: If not, look to “reasonable use” as a reason for a variance. These public facilities come into play. Can You Change The Property?: Can you upgrade to increase property values? Look for a nonconforming use from a previous bylaw. When Your Business is Home Based: Nearby property owners might come into play if you’re renting out rooms. You might need to poll them before you go to the Zoning Board. If You Want To Build On Vacant Land: As the owner, you’ll be involved in this time-consuming process. You might need a use variance. Navigating the Zoning Variance Application Process for Small Businesses Applying for a zoning variance can be a critical step for small businesses looking to expand or start-up in an area where their desired use of the property doesn’t conform to existing zoning regulations. Here’s a step-by-step guide to help small business owners through the application process: Understand Local Zoning Laws: Begin by familiarizing yourself with the local zoning ordinances that apply to your desired property. This information is usually available on your city or municipality’s website or at the local planning office. Determine the Type of Variance Needed: Identify whether you need a use variance (to use the property in a way that’s not currently allowed) or an area variance (for physical modifications to the property). Prepare Your Application: Gather all necessary documents required for the application. This typically includes: A detailed description of your proposed project. Site plans and architectural drawings if you’re planning physical changes. An explanation of why the variance is necessary and how it adheres to the criteria set by the zoning board. Engage with the Community: Before submitting your application, it might be beneficial to discuss your plans with neighboring property owners and the local community to gauge their support or address any concerns. Submit Your Application: Ensure that your application is complete and submit it to the local zoning board or equivalent body. Pay any applicable fees associated with the application process. A Hearing is Granted: Once your application is in order, affected neighboring property owners are informed of your request. This is to ensure transparency and give them an opportunity to voice concerns or support. Subsequently, a formal hearing date is set. Attend the Public Hearing: A public hearing will typically be scheduled, where you’ll have the opportunity to present your case. Being well-prepared to answer questions and provide additional information is crucial. As you present your case during the hearing, emphasize the economic aspects. Highlight points like the property’s inability to yield reasonable returns without the requested variance or potential challenges in selling the property without the desired changes.A few tips: Remember, things like scenic areas are protected. They look after wetlands, etc. “Essential character” concerns upholding the atmosphere of a neighborhood. Long story short, there are public welfare categories to be aware of, like “public use.” This spells out the unwavering right of the public to the land. A Final Determination: The climax of this journey might require you to face a more significant governing body. In many cases, this could be a City Council or another authoritative municipal entity. They will review the recommendations from the Zoning Board of Appeals or a comparable administrative body and make the ultimate decision.If your request for a use variance or a similar adjustment is approved, the formal endorsement will be issued by the Zoning Board of Appeals or the appropriate governing board. It’s important to stay informed about local regulations, as they can vary by jurisdiction. Follow Up: After the hearing, the zoning board will make a decision. If your application is denied, inquire about the reasons and explore the possibility of an appeal or modifying your proposal to meet the board’s requirements. Strategies for Addressing Community Concerns and Opposition Securing a zoning variance for your small business often hinges on gaining community support or effectively managing opposition. Here are some strategies to consider: Host Information Sessions: Before the public hearing, consider hosting information sessions for community members to learn about your project, ask questions, and express any concerns. This can help mitigate opposition by clarifying misunderstandings and demonstrating your commitment to being a good neighbor. Engage Directly with Opponents: If specific individuals or groups are opposed to your variance request, try to engage with them directly to understand their concerns. You may find common ground or be able to adjust your plans to alleviate their worries. Leverage Support: Identify and engage with local businesses, community leaders, and residents who support your project. Their voices during the public hearing can help counterbalance any opposition. Emphasize Benefits: Clearly communicate the advantages of your project to the community, including job creation, service enhancements, or local area improvements. By showcasing how the zoning variance could positively affect the community, you may influence opinions in your favor. Offer Compromises: Be open to modifying your plans to address community concerns. Compromises that respect both your business needs and the community’s interests can lead to a win-win outcome. Professional Representation: Consider hiring a lawyer or consultant who specializes in zoning and land use to represent your case. Their expertise can be invaluable in navigating the process and addressing technical concerns raised by the community or the zoning board. Following these steps and strategies can enhance your chances of obtaining a zoning variance, enabling your small business to thrive. What Is the Difference Between a Variance for Zoning and Non-conforming Use? A nonconforming use is a change to the zoning. However, the existing use is still allowed. On the other hand, a minimum variance is an exception to existing zoning laws. Here’s something else to consider. Variances are like conditional use permits. Both are limited. However, obtaining a variance is about demonstrating hardship. An owner needs to prove not getting one will adversely affect their business. Does a Property Owner Need a Zoning Variance to Start a Home-Based Business? Basically, that depends on your local jurisdiction and the type of business you want to run. Zoning laws shouldn’t apply if you’ve got no employees or walk-up trade. There are signage laws in municipalities. Plus the type of merchandise you are producing and putting up for sale might be restricted. Think fertilizer and chemicals. In the end, you can run a home-based business but must adhere to local and state laws. Remember to consider taxes and insurance requirements too. There’s not only the property to consider. These can be complicated. Watch out for selling part of a lot and the rest is non-conforming. That’s a self-created hardship, and you likely won’t get a variance. Here’s a great example of how variances work in the city of Edmonton, CA. Image: Depositphotos This article, "What is Zoning Variance?" was first published on Small Business Trends View the full article

Understanding a zoning variance begins with familiarizing oneself with zoning ordinances. These ordinances delineate how properties are utilized in specific areas. When effectively implemented, they ensure functions such as maintaining residential zones free from industrial influences. They also specify land uses for agricultural, commercial, and other purposes. While a city council sets the usage rules through ordinances, a zoning variance acts as an exception, awarded on an individual basis What Is a Zoning Variance? A zoning variance is a formal exception to the rules set by local zoning ordinances. Essentially, it’s a permit that allows property owners to use their land in a way that would otherwise be prohibited by standard zoning laws. This could be because they want to make modifications to an existing building, construct something new on empty land, or even use the property for a purpose that isn’t allowed under its current zoning designation. The primary purpose of a zoning variance is to offer flexibility in situations where following zoning regulations strictly would create unnecessary hardship or hinder the reasonable use of a property. READ MORE: How to Start a Business: Step by Step Guide How Does Variance to Zoning Ordinance Work? When property owners envision a different use for their land or building that isn’t aligned with existing zoning ordinances, they must apply for a variance. This request signifies their intent to deviate from the current zoning regulations. The process typically involves submitting a detailed application to a local zoning board or a similar governing body, explaining why the variance is necessary. There are often two types of variances: area and use. An area variance might involve requests like reducing the required setback from the road, while a use variance would pertain to changing the property’s designated purpose, like turning a residential property into a commercial one. Once the application is submitted, a public hearing is often scheduled, giving neighbors and other stakeholders an opportunity to express support or concerns. The board subsequently assesses the request using specific criteria, such as whether the existing zoning imposes unnecessary hardship or if granting the zoning variance would negatively impact the public interest. It’s crucial to remember that zoning regulations, as well as the criteria for granting variances, can vary significantly between municipalities, counties, and states. Thus, understanding the specific procedures and requirements of one’s local jurisdiction is essential when considering a variance. Generally, this is how a real estate variance works. An application for a variance is submitted. These go to a Planning Department. The application is advertised. This is in a newspaper, through a sign on the land in question, and on a website. A public hearing gets held to consider the requested variance. The applicant gets to talk to the Planning Commission first. That commission then votes on the request for a variance. The Board of Commissioners gets the final say on any variance application. This decision is final. If a zoning variance request gets denied, you can submit a new one six months later. Types of Zoning Variances Basically, there are two different types of zoning classification types. Property owners can apply for either one. The zoning board of appeals sets the rules for either type. Use Variances An area variance allows land to be used for purposes otherwise under zoning restrictions. Applicants could be looking at obtaining a zoning change for commercial use in a residential area. They may seek to amend current ordinances to permit multiple dwellings on an existing property. The proposed zoning variance may request the allowance of industrial use within a commercial zone. These required changes can be contrary to how the surrounding neighborhood gets used. There is a heavy burden of proof for a property owner to prove unnecessary hardship. Area Variances An area variance can include putting a fence on the property line or building an extension to a house. These variances allow for the use of the land in a way that’s otherwise restricted based on physical requirements or dimensions. An area variance usually needs to show it won’t negatively impact the surrounding neighborhood. An area variance needs to make sure there’s minimal impact on the environment. That includes factors like land drainage on the property. Traffic congestion and noise are also included before a final determination is made. Comparing Use Variances and Area Variances To better understand the intricacies of zoning variances, it’s essential to differentiate between Use Variances and Area Variances. Here’s a brief comparison: CriteriaUse VariancesArea Variances DefinitionAllow land to be used for purposes otherwise restricted by zoning.Permit use of land in ways restricted based on physical requirements or dimensions. ExamplesChange for commercial use in a residential area or multiple dwellings.Fence on the property line, building extensions, or other physical alterations. ConcernsMay contradict how the neighborhood is typically used. Heavy proof of hardship.Must show minimal impact on the environment and neighborhood. PurposeAllows fundamental changes to land use beyond existing zoning types.Allows changes to land use within the constraints of physical or dimensional limitations. ImpactCan be significant, often changing the essence of the land's use.Generally limited, focusing on specific changes without altering the broader use of the property. What Is an Example of a Zoning Variance? A zoning variance is important for several reasons. They don’t change the zoning of the real estate. The landowner gets to use private property and maybe build structures in a way that otherwise wouldn’t be permitted. They get legal permission to use the land under a waiver of regular zoning ordinances. Here are some examples affecting a residential district: Applying to put up a building higher than one that’s usually permitted can affect real estate. An applicant might want to put up a fence in their neighborhood. Changing a single-family building into a multi-family one. Why Zoning Variance Matters in Business Zoning laws matter for brick-and-mortar businesses and others. For example, each city might only allow zoning permits for retail stores in certain areas. Here are five ways variances might affect your bottom line. Some Businesses Can Be Banned: The property might be zoned for commercial or residential use. Obtaining a zoning variance might not be possible. Is There Enough Parking?: If not, look to “reasonable use” as a reason for a variance. These public facilities come into play. Can You Change The Property?: Can you upgrade to increase property values? Look for a nonconforming use from a previous bylaw. When Your Business is Home Based: Nearby property owners might come into play if you’re renting out rooms. You might need to poll them before you go to the Zoning Board. If You Want To Build On Vacant Land: As the owner, you’ll be involved in this time-consuming process. You might need a use variance. Navigating the Zoning Variance Application Process for Small Businesses Applying for a zoning variance can be a critical step for small businesses looking to expand or start-up in an area where their desired use of the property doesn’t conform to existing zoning regulations. Here’s a step-by-step guide to help small business owners through the application process: Understand Local Zoning Laws: Begin by familiarizing yourself with the local zoning ordinances that apply to your desired property. This information is usually available on your city or municipality’s website or at the local planning office. Determine the Type of Variance Needed: Identify whether you need a use variance (to use the property in a way that’s not currently allowed) or an area variance (for physical modifications to the property). Prepare Your Application: Gather all necessary documents required for the application. This typically includes: A detailed description of your proposed project. Site plans and architectural drawings if you’re planning physical changes. An explanation of why the variance is necessary and how it adheres to the criteria set by the zoning board. Engage with the Community: Before submitting your application, it might be beneficial to discuss your plans with neighboring property owners and the local community to gauge their support or address any concerns. Submit Your Application: Ensure that your application is complete and submit it to the local zoning board or equivalent body. Pay any applicable fees associated with the application process. A Hearing is Granted: Once your application is in order, affected neighboring property owners are informed of your request. This is to ensure transparency and give them an opportunity to voice concerns or support. Subsequently, a formal hearing date is set. Attend the Public Hearing: A public hearing will typically be scheduled, where you’ll have the opportunity to present your case. Being well-prepared to answer questions and provide additional information is crucial. As you present your case during the hearing, emphasize the economic aspects. Highlight points like the property’s inability to yield reasonable returns without the requested variance or potential challenges in selling the property without the desired changes.A few tips: Remember, things like scenic areas are protected. They look after wetlands, etc. “Essential character” concerns upholding the atmosphere of a neighborhood. Long story short, there are public welfare categories to be aware of, like “public use.” This spells out the unwavering right of the public to the land. A Final Determination: The climax of this journey might require you to face a more significant governing body. In many cases, this could be a City Council or another authoritative municipal entity. They will review the recommendations from the Zoning Board of Appeals or a comparable administrative body and make the ultimate decision.If your request for a use variance or a similar adjustment is approved, the formal endorsement will be issued by the Zoning Board of Appeals or the appropriate governing board. It’s important to stay informed about local regulations, as they can vary by jurisdiction. Follow Up: After the hearing, the zoning board will make a decision. If your application is denied, inquire about the reasons and explore the possibility of an appeal or modifying your proposal to meet the board’s requirements. Strategies for Addressing Community Concerns and Opposition Securing a zoning variance for your small business often hinges on gaining community support or effectively managing opposition. Here are some strategies to consider: Host Information Sessions: Before the public hearing, consider hosting information sessions for community members to learn about your project, ask questions, and express any concerns. This can help mitigate opposition by clarifying misunderstandings and demonstrating your commitment to being a good neighbor. Engage Directly with Opponents: If specific individuals or groups are opposed to your variance request, try to engage with them directly to understand their concerns. You may find common ground or be able to adjust your plans to alleviate their worries. Leverage Support: Identify and engage with local businesses, community leaders, and residents who support your project. Their voices during the public hearing can help counterbalance any opposition. Emphasize Benefits: Clearly communicate the advantages of your project to the community, including job creation, service enhancements, or local area improvements. By showcasing how the zoning variance could positively affect the community, you may influence opinions in your favor. Offer Compromises: Be open to modifying your plans to address community concerns. Compromises that respect both your business needs and the community’s interests can lead to a win-win outcome. Professional Representation: Consider hiring a lawyer or consultant who specializes in zoning and land use to represent your case. Their expertise can be invaluable in navigating the process and addressing technical concerns raised by the community or the zoning board. Following these steps and strategies can enhance your chances of obtaining a zoning variance, enabling your small business to thrive. What Is the Difference Between a Variance for Zoning and Non-conforming Use? A nonconforming use is a change to the zoning. However, the existing use is still allowed. On the other hand, a minimum variance is an exception to existing zoning laws. Here’s something else to consider. Variances are like conditional use permits. Both are limited. However, obtaining a variance is about demonstrating hardship. An owner needs to prove not getting one will adversely affect their business. Does a Property Owner Need a Zoning Variance to Start a Home-Based Business? Basically, that depends on your local jurisdiction and the type of business you want to run. Zoning laws shouldn’t apply if you’ve got no employees or walk-up trade. There are signage laws in municipalities. Plus the type of merchandise you are producing and putting up for sale might be restricted. Think fertilizer and chemicals. In the end, you can run a home-based business but must adhere to local and state laws. Remember to consider taxes and insurance requirements too. There’s not only the property to consider. These can be complicated. Watch out for selling part of a lot and the rest is non-conforming. That’s a self-created hardship, and you likely won’t get a variance. Here’s a great example of how variances work in the city of Edmonton, CA. Image: Depositphotos This article, "What is Zoning Variance?" was first published on Small Business Trends View the full article

Far-right candidate had been planning to file papers for new presidential electionView the full article

Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, it has a carousel you can flip through for more links.View the full article

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: Should I take my DEI work off of my résumé? A: This is such a timely question and such a fraught one. In the last month, President Trump has issued a flurry of executive orders dismantling DEI initiatives in the federal government, military, and public schools. Trump also revoked an executive order from 1965, which addressed discriminatory hiring practices across federal contractors, and in the same executive action, he directed federal agencies to open investigations into private sector companies to end DEI programs that “constitute illegal discrimination or preferences.” Add to all of that the 2023 Supreme Court decision overturning affirmative action, which sparked a wave of lawsuits from conservative activists aimed at DEI efforts across the public sector and private companies. Given all of this, it’s not surprising that a lot of companies are renaming, scaling back, or ending their diversity programs. So in this climate, I understand the inclination to remove or downplay your DEI work on your résumé if you are looking for a job. But, as someone who has covered the evolution of DEI work and understands how crucial it is to employee well-being, team dynamics, innovation, and company success, I would never advise anyone to downplay their DEI work on their résumé. Why it’s a mistake to hide your DEI work Aside from the moral imperative to stand behind this important work, it’s just never a good idea to lie on your résumé. Leaving off your work on an employee resource group, for example, may feel more like a borderline omission. But if your job title included DEI, changing it or leaving it off of your résumé is a deceit that is easy for a future employer to discover. The other reason why I think it’s a mistake to remove mentions of DEI work from your résumé: If this is work that’s important to you, do you really want to work for a company that wouldn’t hire you because you worked in DEI? All of that said, I’m not naive about the need to find a job if you are out of work. Ideally we could all feel connected to our company’s mission, but in an environment where businesses are afraid of legal retaliation, that can difficult. While I don’t think you should alter your résumé to remove your past DEI work, you can use your cover letter to address the current climate and how those same values can still have a place at companies. Pivot to Belonging and Culture Fast Company contributor Mita Mallick says that she sees some DEI work being rebranded as Belonging and Culture. “While some leaders may feel uneasy about continuing to use the words diversity, equity, and inclusion, belonging can spark more feelings of comfort. When we feel like we belong in our workplaces, we are happier and more engaged,” Mallick says. If you previously did DEI work on an HR team, a belonging and culture role pivot to do similar inclusion work by helping with onboarding experience for new hires, employee engagement, employee surveys, and employee resource groups. Expand hiring pool If a company wants to shy away from outright diversity hiring initiatives there are still ways to widen the applicant pool: removing degree requirements, widening where jobs are posted, removing biased phrases from job ads, opening up jobs to remote candidates, and more. Signaling that you are versed in these best practices to find untapped talent, will make you more valuable for open HR roles. Things are complicated and changing fast. Here’s some further reading about the current state of DEI: SCOTUS overturns affirmative action: What it means for workplace DEI This is how DEI will change in 2025 DEI in the Trump era: What’s at stake for you and your workplace? How companies can keep doing DEI work, despite Trump’s executive orders View the full article

Last year, Republican attorneys general in 17 states sued the U.S. Department of Health and Human Services (HHS), asking courts to declare Section 504 unconstitutional. Section 504 is part of the Rehabilitation Act of 1973. It protects people with disabilities from discrimination and gives them equal access to federally funded services such as education, employment and healthcare. The lawsuit came in the wake of the Biden administration’s update to Section 504 to include gender dysphoria as a disability in some circumstances. It received intense criticism from disability rights advocates who said it threatened to upend more than 50 years of established law. Now the states have released a status report that seemingly walks back the original case. They noted that it was not their intention to declare Section 504 unconstitutional, writing: “Plaintiffs clarify that they have never moved—and do not plan to move—the Court to declare or enjoin Section 504 of the Rehabilitation Act, 29 U.S.C. § 794, as unconstitutional on its face.” However, disability advocates warn that this status report does not actually mean anything substantial and, in fact, disability rights are still under threat. “The attorneys general obviously got a lot of pushback,” says Alison Barkoff, a professor at George Washington University who led HHS’s Administration on Community Living under the Biden administration. “Some responded to the pushback saying that they were going to drop the claim. That didn’t happen. They didn’t change the complaint. They didn’t drop out of the case.” In other words, the status update is little more than legalese. It says, “The context of the entire Complaint . . . is an as-applied challenge to any purported application of Section 504 to funds that are not authorized by the Rehabilitation Act.” What does this mean? According to Barkoff, the states are saying that Section 504 only applies to the handful of programs that the Rehabilitation Act directly funds, such as state vocational rehabilitation programs and some employment programs. She points out that healthcare programs are funded through Medicare and Medicaid, and educational services such as 504 plans are funded through the Department of Education. These are all still at risk if the states were to win the court case. She notes that the court required a status update by February 25, and this was filed a few days earlier—probably because of the pushback the original case received. Currently, the case is on pause at the request of both the states and HHS. What happens next? There are a few possible paths forward. First, HHS could decide it will step in to defend Section 504. The current Trump administration, according to Barkoff, has made its stance on gender dysphoria very clear, and it is unlikely that HHS will defend anything regarding gender dysphoria. However, it’s unclear what the implications of this will be for Section 504 as a whole. Second, HHS could decide not to fight and another party, such as a disability rights organization, could step in to defend Section 504. Third, during the pause, HHS could decide to change Section 504 to address the states’ grievances in hopes that it’s enough for the states to drop the lawsuit. Barkoff was unwilling to speculate on the future of disability rights, she but urges people to contact their state attorney general and educate him or her on the importance of Section 504. “The case that has been filed is very concerning and we have to take it seriously,” she says. View the full article

The new platform is only a modest downgrade from Qualcomm's top-of-the-line FastConnect 7900 introduced at last year's MWC. The post Ahead of MWC: Qualcomm’s FastConnect 7700 brings top-performing Wi-Fi 7 connectivity to mainstream phones appeared first on Wi-Fi NOW Global. View the full article

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Staying at home with kids is a full-time job on its own. But many moms also want to make extra money online or with a home-based business idea. If you’re looking for the perfect business idea for stay at home moms, read on for some options. What is a Mompreneur? A mompreneur is any mom who also runs a business. The term is often applied to those who run companies that serve other moms, or those who serve as the primary caregiver for their children. Read more: What is a Mompreneur? Business Opportunities for Stay-at-Home Moms Technology has opened lots of opportunities for stay-at-home moms and anyone looking to run a business remotely. You can run a company completely online and enjoy time flexibility to complete tasks while the kids are napping or entertaining themselves. Read more: 21 Successful Mom Entrepreneurs to Inspire You Why You Should Consider Starting Your Own Business as a Stay-at-Home Parent Some aspiring small business owners who are also parents may consider waiting until their children are grown or away at school. However, here are some reasons why you should start a business while staying home with the kids: Earn extra income: Most families with a parent who stays home live off one income. However, if you can build a lucrative business from home or during a partner’s off-hours, you can increase your family’s resources significantly. Demonstrate work ethic to your kids: If your kids see you working hard at something you love, they may emulate you and create their own career opportunities in the future. Enjoy a flexible schedule: Home-based business ideas often allow you to work on your own schedule. You can run your business while the kids sleep, go to school, or enjoy fun activities. Get your kids involved: As they get older, certain business opportunities may even create family bonding opportunities. For example, your kids may weigh in on your web design options or help you prepare decorations for an event you’re planning. Do something for yourself: Stay-at-home parents spend most of their time taking care of others. Creating your own business opportunity can help you reclaim some of your individuality, creativity, and sense of purpose outside your family. Criteria for Choosing Business Ideas for Stay-at-Home Moms: Our Methodology To assist stay-at-home moms in finding entrepreneurial opportunities that align with their lifestyle and responsibilities, we use a specific set of criteria. These criteria are essential for identifying ventures that are feasible, flexible, and rewarding. Each criterion is rated on a scale from 1 to 5, where 1 indicates the least importance and 5 the highest importance in our review process: Flexibility and Time Management Importance: 5 We prioritize business ideas that offer flexibility in terms of time and scheduling. This allows stay-at-home moms to balance business activities with family responsibilities effectively. Low Start-Up Costs and Overhead Importance: 4 Business ideas with minimal initial investment and low ongoing costs are preferable, as they reduce financial risk and are more accessible for moms working from home. Potential for Home-Based Operations Importance: 5 We assess the feasibility of running the business entirely or primarily from home, which is crucial for moms who need to be available for their children. Skill and Talent Utilization Importance: 4 Business ideas that leverage a mom’s existing skills, talents, or interests are highly rated. This could include areas like crafting, writing, consulting, or teaching. Market Demand and Economic Viability Importance: 4 The demand for the product or service in the market and its potential for generating income are important considerations. Scalability and Growth Potential Importance: 3 We evaluate whether the business idea has the potential for growth and scalability, both in the short term and as the children get older. Social Interaction and Networking Importance: 3 Opportunities for social interaction and networking can be beneficial, especially for stay-at-home moms looking to build a community or expand their professional network. Work-Life Balance Importance: 5 It’s crucial that the business idea aligns with maintaining a healthy work-life balance, ensuring that family life is not adversely impacted. By applying these criteria, our aim is to guide stay-at-home moms toward business ideas that are not only feasible and flexible but also fulfilling and compatible with their family-oriented lifestyle. Best Business Ideas for Mompreneurs Here are the top home businesses for moms interested in offering profitable products or services online. Freelance Writing Business As a freelance writer, you contract with publications to create content or articles as needed. This business model allows for flexibility and creativity, enabling you to write across multiple genres and for various platforms. There are a few ways to structure this business. Some writers work with just one or two companies on an ongoing basis, developing a deep understanding of their client’s voice and needs. Others prefer to diversify, marketing their writing skills on a wider scale, and partnering with multiple clients for short projects, which can range from blogs, magazine articles, or even ghostwriting books. Proofreading Business If your strength lies in refining content rather than creating it, then starting a proofreading service might be a great fit for you. You can serve a range of clients, including online publications, print journals, academic scholars, or independent authors looking to self-publish. As a proofreader, your keen eye for detail ensures the content is error-free and meets high-quality standards. Proofreaders may charge an hourly rate per word or even per project. As the digital age continues to boom, the demand for error-free content becomes increasingly crucial, making proofreading a sought-after skill. It’s also incredibly flexible and can easily be done from home on your own schedule. Bookkeeping Business For those with a knack for numbers and a financial background, running a bookkeeping business can be both profitable and satisfying. Many local businesses, especially small to medium enterprises, require bookkeeping services but don’t have the resources to hire a full-time accountant. By offering your services, you can help these businesses maintain their financial health. With the aid of modern bookkeeping software and cloud-based solutions, you can easily manage your client’s financial records, process payroll, and generate financial statements. Plus, the ability to work remotely allows you to serve clients beyond your local area right from the comfort of your home office. Virtual Assistant In today’s fast-paced digital landscape, business owners and entrepreneurs frequently face a multitude of tasks. This is where the virtual assistant (VA) comes into play, providing essential support for those who feel inundated by administrative responsibilities. Virtual assistants provide a broad spectrum of services, from scheduling meetings, managing social media accounts, and drafting emails to more specialized tasks like market research. As a VA, you can choose to work with one large client, offering a comprehensive range of services, or diversify and provide specific services to several clients. The flexible nature of this role means you can tailor your services to suit your strengths and expertise, and with many businesses moving online, the demand for VAs is on the rise. Read more: Small Business Ideas for Beginners Direct Sales Direct sales contracts with larger companies to sell products. Alternatively, some offer multi-level marketing opportunities where you purchase products yourself and then sell them to others. This can be another flexible opportunity, but one that can allow you to network with others in your industry. Social Media Manager Social media managers are responsible for scheduling content and engaging with followers on their clients’ social media accounts. To promote your services to other businesses, consider creating your own website and social media profiles. Personal Training Business Those with a fitness background can serve personal training clients online thanks to video chatting platforms. Or you can work with people in your local community if you prefer and if your schedule allows. You just need a home gym and computer to start this type of business. Consulting Business If you have experience with business, marketing, or other technical skills, work with clients remotely as a consultant. These professionals usually give clients the knowledge and tools to improve operations on their own, rather than offering ongoing services. More Great Home Business Ideas for Moms There are tons of diverse opportunities for making money as stay-at-home parents. Whether looking for an online business idea or something that you can run with your kids, here are some opportunities to consider. Course Writing Business Online education is experiencing a boom as more people seek to upskill or learn new topics from the comfort of their homes. If you have expertise in a particular subject, creating an online course can be a lucrative venture. Online courses typically consist of multiple videos, written lessons, quizzes, and interactive elements tailored to suit various learning styles. Once your course is ready, you can offer it for sale on your website or use platforms like Udemy or Coursera to reach a wider audience. A well-organized course can provide a source of passive income, allowing students to enroll and complete the course at their own pace without requiring any further involvement from you after it has been launched. Online Store There are tons of products you can sell online, from t-shirts to tech devices. Manage your own inventory from home or use a fulfillment or drop shipping service to simplify operations. Graphic Design Business In an increasingly visual world, businesses are continuously in need of standout graphics. If you have a flair for design, starting a graphic design business can be both fulfilling and profitable. Graphic designers assist companies in crafting their brand identity by creating logos, promotional materials, website designs, and more. With the advent of tools like Adobe Creative Cloud and communication platforms like Slack or Zoom, it’s easier than ever to collaborate with clients from all over the world, making your operations entirely remote. At-Home Daycare For those who love children and have the space and resources, an at-home daycare can be an ideal business. By providing care for your own children alongside others in the community, you can earn an income while also creating a social environment for the kids. Parents are always in search of reliable and nurturing spaces for their children, and by offering a safe, structured, and loving environment, you can create a thriving business. Just ensure you have the necessary licenses and adhere to local regulations. Dog Walking Business For animal enthusiasts looking for an active business, dog walking can be both enjoyable and profitable. It’s a great way to combine your daily walks with an income stream. If you have children who adore pets, this business becomes a fun family affair, teaching them responsibility while enjoying the outdoors. As your reputation grows, you can expand services to pet sitting or even grooming. Craft Business For those who find joy in creating, a craft business can be a rewarding endeavor. Whether you’re into pottery, jewelry making, or creating bespoke home decor, there’s a market for unique, handcrafted items. You can establish an online presence through platforms like Etsy or Shopify or participate in local craft fairs and farmer’s markets to showcase your creations. As demand grows, you can also consider offering craft workshops or tutorials, adding another revenue stream to your business. Event Planning Business Organizing events, whether they’re birthdays, weddings, or corporate functions, requires meticulous planning and a keen eye for detail. As an event planner, you’d collaborate with clients to bring their vision to life, liaising with vendors, venues, and suppliers. Even though much of the coordination can be done remotely, you’ll sometimes need to visit sites or attend the actual event to ensure things go smoothly. Event planners build a reputation based on the experiences they curate, so exceeding client expectations is key. This is an ideal opportunity for those who love social interaction and networking. Tutoring Business With the rise of online education, the demand for online tutors is increasing. You can utilize platforms such as Zoom or Skype to provide personalized lessons in subjects where you excel. This business can encompass a variety of areas, from academic subjects to skills like playing musical instruments or learning languages. Wholesale Baking Business For those who find solace in baking, turning this hobby into a business is a delightful proposition. From cupcakes to artisan bread, if you can bake it, there’s likely a local cafe or bakery interested in purchasing. Ensure you’re familiar with health regulations and obtain the necessary licenses. Stock Photography Business Quality images are in high demand for websites, blogs, and advertising campaigns. If you have a knack for photography, selling your images on platforms like Shutterstock or Getty Images can provide a steady income. Diversify your portfolio to increase sales opportunities. Digital Product Sales Digital products are cost-effective to produce and distribute. Create and sell items like eBooks, printable planners, or design templates. Websites like Gumroad or Shopify make selling these products seamless. YouTuber Create your own YouTube channel about your family or another subject you’re passionate about. Then, earn income from ad sharing or sponsored content. Social Media Influencer Similarly, focus on growing your own social media presence and work with brands you love to provide sponsorship opportunities. This is a flexible opportunity that you can scale over time. Podcaster For those who prefer an audio format, podcasting allows you to share content you care about. Then, offer sponsored ads within each show. Affiliate Marketing Affiliate marketers earn a commission from each sale made when they direct followers to a site via an affiliate link. This is a popular passive income stream for bloggers or influencers. Content Marketing Service Offer writing services to businesses that want to start a blog or build a robust online presence. There are many in-demand niches that you can specialize in while working remotely on your own schedule. Vacation Rental Business If you have the resources to purchase properties in a popular tourist destination, rent those spaces on sites like Airbnb or VRBO. You’ll need to maintain those properties regularly or work with a management company to get them ready for new guests. Meal Prep Service Those who love cooking may offer prepared meals to clients, especially those looking to save time and eat more healthy foods. Catering Service Turn your culinary passion into a business by catering events. Whether it’s intimate gatherings or grand affairs, delivering exceptional food and service will secure repeat clientele. Alterations Service For those with sewing skills, alter clothing and hem curtains for local customers from your own home. You can run this business on your own schedule, and you only need a few supplies to get started. Laundry Service Similarly, you can offer laundry services like washing, stain removal, and pressing. Either let customers pick up their items or deliver them to each person’s home. Web Design Business If you have the technical skills to design and build websites, help businesses create their own online presence in exchange for a fee. Create your own website with an online portfolio to showcase your work. Business Ideas for Stay-at-Home Moms Summary Brief Description Freelance Writing BusinessContract with publications to create content. Options for diverse clientele or specializing in one or two. Proofreading BusinessRefine content for clients; service online publications, academic scholars, and more. Bookkeeping BusinessServe local businesses with financial record management. Work remotely with modern software. Virtual AssistantManage administrative duties for businesses. Services range from scheduling to specialized tasks. Direct SalesContract with companies to sell products or engage in multi-level marketing. Social Media ManagerHandle content and interactions for client's social media accounts. Personal Training BusinessOffer fitness services online through video chats. Consulting BusinessShare expertise to help clients improve operations. Course Writing BusinessCreate online educational courses in specialized subjects. Online StoreSell various products online. Graphic Design BusinessCraft visual materials for businesses, including logos and promotional items. At-Home DaycareProvide care for children in a structured and loving environment. Dog Walking BusinessOffer walking services for dogs. Craft BusinessSell unique, handcrafted items online or at local events. Event Planning BusinessOrganize and manage various events for clients. Tutoring BusinessOffer online lessons in various subjects. Wholesale Baking BusinessBake goods for local establishments. Stock Photography BusinessSell quality photographs for various purposes online. Digital Product SalesProduce and distribute digital items like eBooks or design templates. YouTuberCreate content on YouTube and earn from ads or sponsorships. Social Media InfluencerGrow online presence and collaborate with brands for sponsorships. PodcasterProduce audio content and monetize through ads or sponsorships. Affiliate MarketingEarn commissions by directing followers to sites via affiliate links. Content Marketing ServiceOffer writing services to businesses wanting to build an online presence. Vacation Rental BusinessRent properties on platforms like Airbnb or VRBO. Meal Prep ServiceOffer prepared meals for those wanting convenient, healthy options. Catering ServiceProvide food services for events. Alterations ServiceSew or alter clothing for customers. Laundry ServiceProvide washing, stain removal, and pressing services. Web Design BusinessDesign and build websites for businesses. What Business Idea Can You Do While Staying Home? There are many online business ideas for stay-at-home moms that allow you to work from home and set your own schedule. For instance, you could provide freelance services such as writing, marketing, or web design to other businesses. Alternatively, you might consider launching your own eCommerce site or offering services directly to consumers, such as dog walking or laundry and alterations. Which Home Business Is Most Profitable? Many home-based businesses can be profitable since they often don’t come with high overhead costs like retail or office space. There are several that can be started with little to no investment, including freelance writing, web design services, and VA business, all of which can be profitable quickly. Conclusion The journey of a stay-at-home mom is undoubtedly a full-time job in itself, filled with love, care, and dedication to family. However, the modern world has opened up a world of opportunities for moms who wish to balance their caregiving responsibilities with the pursuit of entrepreneurial dreams. The term “mompreneur” encapsulates the spirit of these mothers who successfully manage both roles – nurturing their families and running businesses of their own. The changing landscape of technology and remote work has ushered in a wealth of business opportunities for stay-at-home moms. The ability to operate businesses entirely online has provided moms with the flexibility to manage their businesses while attending to their children’s needs. This new paradigm has transformed what it means to be a stay-at-home mom, offering a chance to earn income and pursue personal passions simultaneously. The decision to start a business while staying at home with the kids is a significant one, and it’s not without its challenges. However, the benefits and opportunities that come with this choice are substantial. Here are some compelling reasons why aspiring mompreneurs should seriously consider starting their own businesses: 1. Earn Extra Income: Many families rely on a single income when a parent stays home to care for the children. By establishing a profitable business from the comfort of home or during a partner’s off-hours, moms can significantly increase their family’s financial resources. This extra income can be a game-changer, providing financial security and the ability to pursue family goals more comfortably. 2. Set an Example of Work Ethic: Children often emulate the behaviors and values they observe in their parents. When kids see their moms working hard on something they are passionate about, it instills a strong work ethic in them. This example can inspire the next generation to create their own career opportunities, fostering independence and a lifelong love for learning. 3. Enjoy a Flexible Schedule: One of the most significant advantages of home-based business ideas is the flexibility they offer. Moms can manage their businesses during the hours that best suit their family’s needs. Whether it’s working during nap times, school hours, or late at night, this flexibility allows moms to strike a balance between caring for their children and pursuing their entrepreneurial dreams. 4. Get Kids Involved: As children grow older, certain business opportunities can create unique bonding experiences for families. Involving kids in aspects of the business, such as web design decisions or event planning, not only educates them but also strengthens family ties. It’s an opportunity for kids to learn about entrepreneurship firsthand, gaining insights into creativity, responsibility, and teamwork. 5. Reclaim Personal Identity: Stay-at-home parents often dedicate the majority of their time to caring for their families. While this is a noble and fulfilling role, it’s equally important for parents to nurture their individuality and personal interests. Starting a business allows moms to reclaim some of their creativity, passion, and sense of purpose outside their family role. The article has explored a wide range of business ideas suitable for mompreneurs, each offering unique opportunities for earning income and personal fulfillment. Here are some of the top home businesses for moms: 1. Freelance Writing Business: Freelance writers have the flexibility to create content for various platforms and genres. Whether they choose to work with a few long-term clients or diversify their portfolio, this business allows moms to express their creativity and writing skills. 2. Proofreading Business: If attention to detail is a strength, a proofreading service can cater to online publications, academic scholars, and authors seeking error-free content. 3. Bookkeeping Business: Moms with a financial background can offer bookkeeping services to local businesses. Modern bookkeeping software and remote work capabilities make this business accessible from home. 4. Virtual Assistant: In today’s fast-paced digital world, virtual assistants help businesses and entrepreneurs manage administrative tasks. Moms can choose to work with one primary client or offer specific services to multiple clients, adapting their roles to their strengths and expertise. 5. Direct Sales: Moms can participate in direct sales by collaborating with larger companies to sell their products or by delving into multi-level marketing opportunities. This business model provides flexibility and the opportunity to earn commissions from product sales. 6. Social Media Manager: Social media managers schedule content and engage with followers on clients’ social media accounts. Establishing an online presence to market services to other businesses is a key aspect of this business. 7. Personal Training Business: Moms with fitness backgrounds can offer personal training services online through video chatting platforms, combining their passion for fitness with income generation. 8. Consulting Business: Moms with expertise in various fields, such as business or marketing, can work as consultants, offering clients knowledge and tools to improve their operations independently. Beyond these business ideas, numerous other opportunities await stay-at-home moms. From creating online courses to selling products through eCommerce, the options are diverse and tailored to individual skills and passions. In the pursuit of entrepreneurship, moms can find fulfillment, financial independence, and a sense of personal identity while continuing to provide the love and care their families deserve. The path to becoming a successful mompreneur is not without its challenges, but with determination, creativity, and a strong work ethic, moms can achieve their business goals and inspire the next generation to follow their dreams. As we look to the future, let us celebrate the resilience and ingenuity of stay-at-home moms who have ventured into the world of entrepreneurship. They are not just managing businesses; they are also nurturing their families, proving that with dedication and ambition, it’s possible to create a harmonious balance between career and family life. The mompreneurs of today are paving the way for a new generation of empowered women who can thrive both at home and in the business world. Image: Envato Elements This article, "Business Ideas for Stay-at-Home Moms" was first published on Small Business Trends View the full article